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Nonprofit Marketing

Nonprofit marketing guides — strategy, channels, campaigns, and measurement for mission-driven teams.

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Content What Is Content Strategy (and Why Should My Nonprofit Care)? Content strategy is the plan for creating, organizing, and sharing content, such as website pages, blog posts, emails, and social media, to attract and engage the right audience.… Read More Nonprofit Marketing 8 Awesome Nonprofit CRM Options for Your Organization [Updated 2026] A nonprofit CRM is the system of record for your donors, members, and volunteers — tracking relationships, gifts, and communications in one place. The right CRM fits your… Read More Nonprofit Branding What Is a Branding Guide and Why Would a Nonprofit Need One? The corporate world often does a better job of developing their brand than nonprofits do, but every organization has one. Yours just might not be well-articulated yet. Nonprofits… Read More Nonprofit Marketing Marketing Your Fundraisers on Social Media: 6 Tips To market a fundraiser on social media, focus on a few fundamentals: know your audience, use the platforms where they spend time, vary your post formats, post consistently,… Read More Nonprofit Marketing Paid Social vs. Paid Search: Which Works Best for My Nonprofit? Paid search puts your nonprofit in front of people actively searching for related terms, making it strong for capturing existing intent like donations and program inquiries. Paid social… Read More Email Marketing How Automation Can Clean Your Mailing List for You Email automation keeps your mailing list healthy by routinely removing invalid addresses, spotting inactive subscribers, and re-engaging or pruning them without manual effort. A clean list improves deliverability,… Read More Nonprofit Marketing How iOS14 Will Affect Your Organization Apple’s iOS 14 privacy changes required apps to ask users for permission to be tracked, and many declined. For nonprofits, that reduced the data available for Facebook ad… Read More Nonprofit Marketing How To Run An Effective Nonprofit Campaign On Facebook To run an effective nonprofit Facebook campaign, define one clear goal, know your audience, and pair organic storytelling with targeted paid ads. Use strong visuals and short video,… Read More Nonprofit Marketing How to Do a SWOT Analysis That’s Actually Useful to Your Nonprofit A SWOT analysis is a simple planning exercise that maps your nonprofit’s Strengths, Weaknesses, Opportunities, and Threats. Done well, it turns a vague “where are we?” conversation into… Read More Nonprofit Marketing Is There a Place for AI in UX Design? Yes, AI has a growing role in UX design as a tool that speeds up research, generates options, and analyzes user behavior, while human designers remain essential for… Read More Nonprofit Marketing Writing for the Public Good: Interview with Elevation Writing for the public good means creating clear, purposeful work that serves a community’s interest, whether through articles, websites, video, or campaigns. For nonprofits, strong UX and content… Read More Nonprofit Marketing 8 Reasons Data Privacy Should Matter to Your Nonprofit Data privacy matters for nonprofits because they collect sensitive donor, volunteer, and beneficiary information, and protecting it preserves trust, meets legal obligations, and prevents costly breaches. Strong privacy… Read More