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The Power of SEM for Your Nonprofit

What does marketing have to do with nonprofits? A whole lot as it turns out. Today we are talking about a specific kind of marketing that is essential for your nonprofit’s growth! Have you ever wondered how those cool ads got to the top of your search engine result page on Google? How did they get there and why are they so effective (because believe us they are)? Well we have the answer and it’s SEM (search engine marketing). This super cool digital strategy and involves businesses and nonprofits bidding on related keywords in order to appear when someone searches for associated terms. Most often these ads are referred to as PPC (pay per click) or CPC (cost per click) ads because businesses only pay if someone clicks the ad. You can think of it sort of like an auction and ranking system where your nonprofit is bidding on keywords to push your ads up the list and getting more potential supporters to click. We promise it’s not as complicated as it sounds and we’re here to walk you through it.


Nov 13, 2018 by Emma Wolfe

Social Media: Why Your Nonprofit Needs to Invest Now

There is no question that social media has been a topic of conversation recently, and a not a good one. From politics and hate speech to data mining, there is no doubt that it has been used for negative purposes. However, the need for positive messages could not be more urgent and that’s where your nonprofit comes in. Nonprofits act as a force of good and positive energy so it’s time to invest and we mean really invest in a well thought out social media strategy. Not only is it good for the world but it’s good for propelling your nonprofit forward into a future we can all be excited about! We are going to chat about why your nonprofit needs it and how to go about “social media-ing” effectively.


Nov 06, 2018 by Emma Wolfe

How to Increase your Online Donations Guide

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Creating a website is not a quick and easy task. It can be challenging for a nonprofit with small team and limited resources but my experience with Elevation made it much simpler! I appreciated the team's organization and direction. I always felt like I knew what was happening next and what I needed to get done. The team was responsive and able to translate what we were looking for. I love our new site, it truly represents the professionalism and uniqueness of our social enterprise Pedal Revolution. Many thanks to Elevation!

Nancy Gallegos

Business Development Manager

Pedal Revolution

Nancy Gallegos - Pedal Revolution


YMCA Canandaigua is an organization that works to strengthen the community in Canandaigua, New York by offering a variety of Y programs to all regardless of age, income or background.  We partnered with them to design a nonprofit website to serve as a resource for those who live in Canandaigua. For an organization that relies heavily on their nonprofit website, we built them an easy-to-maintain and customized website that comes with, customized graphic design, high-quality security systems, and a SEO-compatible site.

Alzheimer’s Foundation of America

We partnered with the Alzheimer’s Foundation of America to design a nonprofit website to educate and provide resources to those living with dementia and their families. The website is search engine optimized and incorporates nonprofit web development features such as an interactive graphic design that supports and engages their community.