Nonprofit Marketing

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Email Marketing How Your Nonprofit Can Survive Double Opt-In (and GDPR) Double opt-in asks new subscribers to confirm their email via a follow-up message before being added to your list, and it’s central to GDPR-style consent rules. Nonprofits can… Read More Fundraising & Donations The 5 Principles of Using Data to Drive Nonprofit Fundraising Data-driven fundraising means letting evidence — not guesswork — guide who you ask, when, and how. The core principles: track the metrics that matter, segment your donors, test… Read More Nonprofit Marketing Nonprofit Community Growth 101: Simple Ways to Increase Engagement Nonprofit community engagement is the ongoing work of building genuine, two-way relationships with supporters, volunteers, and the people you serve. Simple ways to increase it include responding consistently… Read More Nonprofit Marketing 12 Lessons from the Organizations Leading Nonprofit Marketing Strategy Nonprofits with standout marketing tend to share a few habits: a clear and consistent brand, strong storytelling that centers the people they serve, integrated channels that reinforce one… Read More Nonprofit Marketing 6 Nonprofit Storytelling Tips to Multiply the Impact of Your Charitable Marketing Strategy Nonprofit storytelling multiplies impact by making a mission tangible and emotional through real, specific stories of the people and communities served. Centering a relatable protagonist, showing clear change,… Read More Email Marketing The Nonprofit Guide to UTM Parameters and Campaign Tracking UTM parameters are short tags added to a link’s URL that tell your analytics which campaign, source, and medium sent each visitor. For nonprofits, they reveal exactly which… Read More Email Marketing 5 Strategies to Increase Volunteer Engagement with Email Marketing [Guest Post] Email marketing increases volunteer engagement by making volunteers feel valued and informed: personalized thank-yous, clear opportunities, regular impact updates, segmented messages, and easy ways to get involved. Consistent,… Read More Google Ad Grant Anatomy of a Google Ad A Google Search ad is built from a few key parts: headlines that grab attention, a display URL, and description lines that make the case and prompt a… Read More Nonprofit Marketing Breakdown: 4 Inclusive Marketing Videos to Inspire Your Next Campaign Inclusive nonprofit videos represent diverse communities authentically, center the voices of the people served rather than speaking for them, and use accessible features like captions and clear narration.… Read More Email Marketing 5 Email Strategies for Promoting Your Next Nonprofit Event Promoting a nonprofit event by email works best as a sequence rather than a single blast: a save-the-date, a detailed invitation, reminders as the date nears, and a… Read More Nonprofit Marketing The Power of SEM for Your Nonprofit Search engine marketing (SEM) is paid advertising where your nonprofit bids on keywords so your ad appears when people search related terms, paying only when someone clicks. It… Read More Email Marketing How Often Should Your Nonprofit Communicate with Supporters? How often a nonprofit should communicate with supporters depends on the channel and audience, but consistency matters more than a fixed number. A predictable rhythm, with relevant, value-driven… Read More