Insights
Fundraising & Donations
Fundraising and donation strategy for nonprofits — donation pages, donor journeys, and campaigns that convert generosity into impact.
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Donation Page Best Practices: The Anatomy of a Page That Converts The strongest donation page best practices share the same anatomy: outcome headline, smart suggested amounts, a short form, trust signals, and a thank-you flow. Read More Nonprofit Fundraising: Strategies, Types, and a Practical Guide Nonprofit fundraising is how mission-driven organizations raise the money to do their work through individual donations, recurring giving, major gifts, events, grants, and corporate partnerships. The strongest programs… Read More Subscription Giving vs One-Time Donations: Which Strategy Works Better for Your Nonprofit? Should your nonprofit prioritize subscription giving or one-time donations? We break down the benefits, technology needs, and donor psychology behind each model—and show how a hybrid approach can… Read More Using Data and Impact Stories Together to Inspire Action In the world of nonprofit communications, there is a constant tension between the head and the heart. On one side, you have the “numbers people”: board members, grant… Read More Top Grant Tools & Websites Every Nonprofit in 2025 Should Use Grant tools and websites help nonprofits find funding opportunities, manage deadlines, and write stronger applications by replacing manual research with organized, searchable databases and workflow software. The most… Read More The Ultimate Guide to Creating a Nonprofit Annual Report That Inspires Action Annual reports are more than a compliance requirement; they’re a key opportunity to connect with your audience. Read More Beyond the PDF: How Nonprofits Are Using Microsites to Bring Annual Reports to Life Is your organization is ready to elevate its annual report? See why microsites are a game-changer and how you can get started. Read More Grant Writing Tips for Nonprofits: Your Definitive Guide Strong grant writing for nonprofits starts with researching funders whose priorities match your mission, then telling a clear, evidence-backed story of the problem, your solution, and measurable outcomes.… Read More Build a User-Friendly Donation Page: A Guide for Nonprofits A user-friendly donation page makes giving fast, clear, and trustworthy: a focused layout, minimal form fields, suggested amounts, mobile-first design, and a secure, reassuring checkout. Reducing friction and… Read More 7 Creative Fundraising Ideas for Nonprofits Introduction Success in the highly competitive world of nonprofit organizations depends on creative fundraising techniques. While traditional approaches like direct mail and annual appeals are still important, nonprofits… Read More 10 Tips for Using Google Ads on Giving Tuesday To use Google Ads effectively on Giving Tuesday, prepare campaigns in advance with dedicated, fast-loading donation landing pages, mission-focused ad copy, and conversion tracking so you can measure… Read More Turning Advocates into Donors: 5 Tried & True Strategies Your advocates — volunteers, subscribers, social followers — are your warmest prospects. Turning them into donors means meeting them where they are, making the ask specific and easy,… Read More
