Insights
Fundraising & Donations
Fundraising and donation strategy for nonprofits — donation pages, donor journeys, and campaigns that convert generosity into impact.
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4 Metrics to Pay Attention to in Your Marketing Campaigns Four marketing metrics every nonprofit should track are conversion rate, website traffic, social media engagement, and email open and click-through rates. Together they show whether people are finding… Read More Donor Analytics: Numbers that Matter for Nonprofits Donor analytics is the practice of tracking and interpreting data about your supporters to strengthen fundraising. Key metrics include donor retention rate, donor lifetime value, average gift size,… Read More Planning an Online Nonprofit Auction: 7 Steps for Success Planning a successful online nonprofit auction involves setting a clear fundraising goal, choosing an auction platform, securing appealing donated items, promoting early across email and social, and making… Read More Keeping Your Board in the Loop: 4 Communication Tips Keeping a nonprofit board informed means sharing clear, consistent, and timely updates so members can govern effectively. Regular reports, a single source of truth for documents, concise summaries… Read More 5 Ways to Increase Donations With Your Giving Page You can increase donations on your giving page by improving the donor experience itself: offer suggested donation amounts, reduce form friction, make the page mobile-friendly, reinforce your impact… Read More Nonprofit Storytelling: 5 Tips to Connect With Your Donors Nonprofit storytelling connects donors to your mission by showing the real people and outcomes behind your work, rather than reciting statistics alone. The most effective stories center a… Read More Where to Find Tech Funding for Your Nonprofit in 2026 and Beyond Nonprofits can access significant free and discounted technology — from the $10,000/month Google Ad Grant and TechSoup’s discounted software to Microsoft and Google nonprofit programs and dedicated web… Read More What does Form 990 Do and Why Is It Important? Form 990 is the annual information return most tax-exempt nonprofits in the United States must file with the IRS. It reports finances, governance, and programs, helping the IRS… Read More Boost Donor Retention With 4 Unexpected Web Strategies Nonprofits can boost donor retention through their website by keeping it fresh and donor-focused: showing impact and gratitude, personalizing the experience, making it easy to stay involved, and… Read More 5 Tips to Amplify Your Fundraising Initiatives Online To amplify online fundraising, optimize what you already have rather than starting from scratch: streamline your donation experience, segment and personalize your outreach, tell specific impact stories, add… Read More Providing Donation Receipts: 4 Compliance Requirements A donation receipt is a written acknowledgment a nonprofit provides to confirm a gift, and U.S. rules require certain details so donors can claim tax deductions. Receipts should… Read More 4 Tips for Involving Supporters in Your Virtual Fundraising Involving supporters in virtual fundraising means giving them active roles, such as peer-to-peer fundraising, sharing your campaign, volunteering online, or contributing content, rather than only asking for donations.… Read More
