Insights
Fundraising & Donations
Fundraising and donation strategy for nonprofits — donation pages, donor journeys, and campaigns that convert generosity into impact.
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Build a User-Friendly Donation Page: A Guide for Nonprofits A user-friendly donation page makes giving fast, clear, and trustworthy: a focused layout, minimal form fields, suggested amounts, mobile-first design, and a secure, reassuring checkout. Reducing friction and… Read More 7 Creative Fundraising Ideas for Nonprofits Introduction Success in the highly competitive world of nonprofit organizations depends on creative fundraising techniques. While traditional approaches like direct mail and annual appeals are still important, nonprofits… Read More 10 Tips for Using Google Ads on Giving Tuesday To use Google Ads effectively on Giving Tuesday, prepare campaigns in advance with dedicated, fast-loading donation landing pages, mission-focused ad copy, and conversion tracking so you can measure… Read More Turning Advocates into Donors: 5 Tried & True Strategies Your advocates — volunteers, subscribers, social followers — are your warmest prospects. Turning them into donors means meeting them where they are, making the ask specific and easy,… Read More 4 Metrics to Pay Attention to in Your Marketing Campaigns Four marketing metrics every nonprofit should track are conversion rate, website traffic, social media engagement, and email open and click-through rates. Together they show whether people are finding… Read More Donor Analytics: Numbers that Matter for Nonprofits Donor analytics is the practice of tracking and interpreting data about your supporters to strengthen fundraising. Key metrics include donor retention rate, donor lifetime value, average gift size,… Read More Planning an Online Nonprofit Auction: 7 Steps for Success Planning a successful online nonprofit auction involves setting a clear fundraising goal, choosing an auction platform, securing appealing donated items, promoting early across email and social, and making… Read More Keeping Your Board in the Loop: 4 Communication Tips Keeping a nonprofit board informed means sharing clear, consistent, and timely updates so members can govern effectively. Regular reports, a single source of truth for documents, concise summaries… Read More 5 Ways to Increase Donations With Your Giving Page You can increase donations on your giving page by improving the donor experience itself: offer suggested donation amounts, reduce form friction, make the page mobile-friendly, reinforce your impact… Read More Nonprofit Storytelling: 5 Tips to Connect With Your Donors Nonprofit storytelling connects donors to your mission by showing the real people and outcomes behind your work, rather than reciting statistics alone. The most effective stories center a… Read More Where to Find Tech Funding for Your Nonprofit in 2026 and Beyond Nonprofits can access significant free and discounted technology — from the $10,000/month Google Ad Grant and TechSoup’s discounted software to Microsoft and Google nonprofit programs and dedicated web… Read More What does Form 990 Do and Why Is It Important? Form 990 is the annual information return most tax-exempt nonprofits in the United States must file with the IRS. It reports finances, governance, and programs, helping the IRS… Read More
