Insights
Fundraising & Donations
Fundraising and donation strategy for nonprofits — donation pages, donor journeys, and campaigns that convert generosity into impact.
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The 5 Best Fundraisers of 2021 (& the Tools You Need to Pull Them Off) Running a successful fundraiser takes more than a good idea; you also need the right tools, such as event or auction software, online donation pages, email and social… Read More Set the Right Fundraising Goal for Your Capital Campaign Setting the right capital campaign goal isn’t just the amount you need, it’s a balance of three questions: how much the project actually costs, how much your organization… Read More 3 Tips for a Donation Page That Converts A high-converting online donation page removes friction and builds trust: it loads fast, keeps the form short, offers suggested giving amounts, works well on mobile, and reassures donors… Read More 3 Ways to Use Technology to Boost Donor Engagement Nonprofits can use technology to deepen donor engagement by personalizing communication, simplifying the giving experience, and using data to understand and respond to supporters. Tools like donor CRMs,… Read More 3 Reasons Your Facebook Fundraising Is Struggling Virtual fundraising on Facebook often underperforms for three reasons: nonprofits do not engage supporters directly in-channel, they avoid the platform’s built-in fundraising tools, and they fail to integrate… Read More Protecting Your Donors: 3 Data Privacy Priorities for 2021 Protecting donor data means securing the personal and financial information supporters share with your nonprofit. Core priorities include limiting and securing the data you collect, using trusted, compliant… Read More What’s Their Secret? How to Raise More Through Peer-to-Peer Fundraising Peer-to-peer fundraising is a model where supporters create their own fundraising pages and raise money from their networks on your behalf. It extends your reach beyond your existing… Read More 4 Powerful Marketing Tips for Fundraising Organizations Effective fundraising marketing combines a clear communication plan, consistent multichannel outreach, compelling storytelling, and a strong, easy-to-use website. By coordinating these elements around specific goals, nonprofits raise awareness,… Read More The 5 Principles of Using Data to Drive Nonprofit Fundraising Data-driven fundraising means letting evidence — not guesswork — guide who you ask, when, and how. The core principles: track the metrics that matter, segment your donors, test… Read More Planning The Right Fundraising Campaign: 7 Brilliant Tips A successful fundraising campaign starts with a clear, specific goal and a defined audience, then builds a compelling story, a realistic timeline, and a multi-channel plan to reach… Read More 5 Online Fundraising Obstacles and How to Avoid Them Most online fundraising falls short for predictable reasons: a clunky donation page, no recurring option, weak follow-up, an untold impact story, or a site that’s slow on mobile.… Read More Revamping Your Fundraising Strategy: 4 Helpful Ideas [Guest Post] Revamping your fundraising strategy means reviewing what is and is not working, diversifying revenue beyond a single channel, strengthening donor relationships and retention, and using data to focus… Read More
