Insights
Fundraising & Donations
Fundraising and donation strategy for nonprofits — donation pages, donor journeys, and campaigns that convert generosity into impact.
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What does Form 990 Do and Why Is It Important? Form 990 is the annual information return most tax-exempt nonprofits in the United States must file with the IRS. It reports finances, governance, and programs, helping the IRS… Read More Boost Donor Retention With 4 Unexpected Web Strategies Nonprofits can boost donor retention through their website by keeping it fresh and donor-focused: showing impact and gratitude, personalizing the experience, making it easy to stay involved, and… Read More 5 Tips to Amplify Your Fundraising Initiatives Online To amplify online fundraising, optimize what you already have rather than starting from scratch: streamline your donation experience, segment and personalize your outreach, tell specific impact stories, add… Read More Providing Donation Receipts: 4 Compliance Requirements A donation receipt is a written acknowledgment a nonprofit provides to confirm a gift, and U.S. rules require certain details so donors can claim tax deductions. Receipts should… Read More 4 Tips for Involving Supporters in Your Virtual Fundraising Involving supporters in virtual fundraising means giving them active roles, such as peer-to-peer fundraising, sharing your campaign, volunteering online, or contributing content, rather than only asking for donations.… Read More The 5 Best Fundraisers of 2021 (& the Tools You Need to Pull Them Off) Running a successful fundraiser takes more than a good idea; you also need the right tools, such as event or auction software, online donation pages, email and social… Read More Set the Right Fundraising Goal for Your Capital Campaign Setting the right capital campaign goal isn’t just the amount you need, it’s a balance of three questions: how much the project actually costs, how much your organization… Read More 3 Tips for a Donation Page That Converts A high-converting online donation page removes friction and builds trust: it loads fast, keeps the form short, offers suggested giving amounts, works well on mobile, and reassures donors… Read More 3 Ways to Use Technology to Boost Donor Engagement Nonprofits can use technology to deepen donor engagement by personalizing communication, simplifying the giving experience, and using data to understand and respond to supporters. Tools like donor CRMs,… Read More 3 Reasons Your Facebook Fundraising Is Struggling Virtual fundraising on Facebook often underperforms for three reasons: nonprofits do not engage supporters directly in-channel, they avoid the platform’s built-in fundraising tools, and they fail to integrate… Read More Protecting Your Donors: 3 Data Privacy Priorities for 2021 Protecting donor data means securing the personal and financial information supporters share with your nonprofit. Core priorities include limiting and securing the data you collect, using trusted, compliant… Read More What’s Their Secret? How to Raise More Through Peer-to-Peer Fundraising Peer-to-peer fundraising is a model where supporters create their own fundraising pages and raise money from their networks on your behalf. It extends your reach beyond your existing… Read More
