Insights
Fundraising & Donations
Fundraising and donation strategy for nonprofits — donation pages, donor journeys, and campaigns that convert generosity into impact.
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5 Email Storytelling Tips to Inspire Donors to Give Email storytelling inspires donors by putting a real person and a specific moment at the center of your message, then connecting the reader’s gift to a clear outcome.… Read More How to Engage With Your Community Online: 5 Questions to Ask Engaging your online community means building genuine connection with supporters beyond simply asking for donations. To do it well, nonprofits should know who their audience is, share authentic… Read More Your Comprehensive Guide to Attract Women Donors A campaign for women donors recognizes that women control a large and growing share of wealth and often give differently, valuing trust, relationships, impact, and shared causes. Designing… Read More 6 Effective Ways to Use Donor Data for Email Segmentation Email segmentation is the practice of dividing your email list into smaller groups based on donor data, then sending each group more relevant messages. Nonprofits can segment by… Read More 5 Versatile Fundraising Ideas Your Organization Hasn’t Tried Versatile fundraising ideas work across many kinds of nonprofits and are easy to adapt: selling products or merchandise, running a crowdfunding campaign, hosting peer-to-peer fundraising, organizing events, and… Read More How to Love your Donors on Valentine’s Day (and Every Day) Showing donors love means treating them as valued people, not just funding sources, through genuine, consistent appreciation. Valentine’s Day is a natural prompt, with thank-you emails, handwritten notes,… Read More How to Design an Amazing Donation Receipt A great donation receipt confirms the gift, thanks the donor warmly, and includes the details needed for tax records – the organization’s name, the donation amount and date,… Read More 8 Tips for Attracting Millennial Donors Attracting millennial donors means meeting a younger generation of supporters who value transparency, authenticity, and impact. Nonprofits can reach them by communicating clear results, offering easy mobile and… Read More How to Build the Absolute Best Online Donation Form The best online donation forms are short, fast, and mobile-friendly, with suggested giving amounts, a clear recurring-gift option, minimal required fields, and secure, trusted payment processing. Removing friction… Read More The Perfect Pair: #GivingTuesday and Year-End Fundraising The establishment of #GivingTuesday in 2012 altered the traditional end-of-year donation landscape for nonprofits. We know that charitable giving has been on the up and up for some… Read More How Good Design Leads to More Donations Good design increases donations by building trust, guiding attention, and removing friction from the path to giving. A clear, professional, mobile-friendly site reassures visitors, makes your impact easy… Read More How to Fund Your Nonprofit Website This post was updated from a previous post from June 2016. Today, people instinctively turn to the web to gather information about almost anything, whether they are getting… Read More
