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Fundraising & Donations
Fundraising and donation strategy for nonprofits — donation pages, donor journeys, and campaigns that convert generosity into impact.
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How to Build the Absolute Best Online Donation Form The best online donation forms are short, fast, and mobile-friendly, with suggested giving amounts, a clear recurring-gift option, minimal required fields, and secure, trusted payment processing. Removing friction… Read More The Perfect Pair: #GivingTuesday and Year-End Fundraising The establishment of #GivingTuesday in 2012 altered the traditional end-of-year donation landscape for nonprofits. We know that charitable giving has been on the up and up for some… Read More How Good Design Leads to More Donations Good design increases donations by building trust, guiding attention, and removing friction from the path to giving. A clear, professional, mobile-friendly site reassures visitors, makes your impact easy… Read More How to Fund Your Nonprofit Website This post was updated from a previous post from June 2016. Today, people instinctively turn to the web to gather information about almost anything, whether they are getting… Read More 4 Components Of A Great Fundraising Offer A great fundraising offer clearly tells donors what their gift will do, why it matters now, and what specific impact it creates, usually combining an emotional connection with… Read More Donation Usability: 6 Ways to Improve User Experience [INFOGRAPHIC] As a nonprofit, your focus should not only be on directing possible donors to your donation page but also providing them with a clear, simple, and exciting donating… Read More PayPal Donate Button: The Fast and Easy Way to Receive Online Donations It is an undeniable trend that as technology continues to advance, traditional payment methods are becoming increasingly out-of-date. This means that now, more than ever, your nonprofit is… Read More 6 Top-Notch Product Fundraising Ideas Product fundraising is a model where a nonprofit sells items, such as food, apparel, or seasonal goods, and uses the proceeds to support its mission. Beyond raising money,… Read More How To Increase Online Donations Using Donor Psychology Donor psychology is the set of emotional and cognitive factors that drive someone to give, including empathy, urgency, social proof, and the desire to see real impact. Nonprofits… Read More 5 Secrets to Silent Auction Success A successful silent auction pairs desirable items with a smooth bidding experience and strong promotion. The essentials are securing appealing, well-described items, setting smart starting bids and increments,… Read More 4 Reasons Visitors To Your Website Don’t Donate Visitors often fail to donate because of friction and unclear motivation: a confusing or hard-to-find donate path, weak or missing emotional appeal, a complicated donation form, and a… Read More 4 Effective Ways to Use Nonprofit Infographics Nonprofits can use infographics to make complex data clear, tell impact stories visually, support fundraising appeals, and create shareable social content. By turning statistics and outcomes into simple,… Read More
