Google Ad Grant management
Up to $10,000 every month in free Google Search advertising, with Google Ad Grant management from specialists who do this for nonprofits all day. For the strategic view, read our Ad Grant strategy guide.
Everything in a managed grant.
From the first eligibility check to monthly reporting: the full scope of an Elevation Google Ad Grant management engagement.
Eligibility & application
We confirm eligibility and manage the full application and verification process.
Account build
Compliant campaign structure, keywords, and conversion tracking from day one.
Ongoing management
Continuous optimization (keyword pruning, ad testing, and bid adjustments) to maintain the 5% CTR rule and grant compliance.
Conversion tracking
We measure the actions that matter, from donations to newsletter sign-ups.
Landing page guidance
Recommendations so the traffic you earn actually converts.
Reporting
Clear monthly reporting tied to mission outcomes.
From eligibility to optimized spend.
A clear path from your first free eligibility report to a grant that keeps driving action, month after month.
Qualify
We confirm eligibility and handle the application and verification.
Build
A compliant account structured around your goals, with conversion tracking installed.
Optimize
Continuous management that holds the 5% CTR rule and points spend at real outcomes.
Report
Clear monthly results on the traffic, donations, and sign-ups earned.
Free budget, hiding in plain sight.
$10,000 a month is real money — but only if the account stays compliant and active.
The catch isn’t the money. The money is real. The catch is that most nonprofits never figure out how to spend it.
The grant comes with rules: a 5% click-through-rate floor, restrictions on single-word keywords, mandatory conversion tracking, an annual survey. Miss any of them and Google quietly suspends the account. Nobody calls; the traffic just stops.
Run it well and it becomes the most reliable acquisition channel a small nonprofit will ever have. $120,000 of free reach, every year.
What’s included.
Up to $10,000 per month in free Google Search ads, managed by a team that has handled $5.5M+ in Ad Grant budgets and generated 1M+ mission-aligned visitors for nonprofits.
- Eligibility & application support
- Compliant account build
- Keyword & ad creation
- Ongoing optimization
- Conversion tracking
- Monthly performance reporting
Real stories of growth and momentum.
Answers, up front.
Most registered 501(c)(3) nonprofits are eligible, with some exceptions such as government entities, hospitals, and schools. We confirm eligibility as a first step.
The grant ads are free from Google. We charge a management fee for setup and ongoing optimization; what it costs depends on account size, campaign complexity, and the conversion tracking your goals require. We’ll scope it on a call.
Accounts typically begin driving traffic within weeks of approval, with performance improving as we optimize.
Want help with this?
Book a call and we’ll tailor it to your mission and budget.