Boomer Esiason FoundationHealth & Patient Support · Organic Social Media

Over a million views for the cystic fibrosis community — without a dollar of ad spend

Six months of storytelling-led organic social turned the Boomer Esiason Foundation’s Facebook and Instagram into its strongest engagement engine to date.

Services

Organic Social MediaFacebook & Instagram

Featured data

January – June 2026

Key results

1.1M+ combined views · 25K+ interactions · $0 ad spend

About the Boomer Esiason Foundation: The Boomer Esiason Foundation is a partnership of leaders in medicine and business committed to finding a cure for cystic fibrosis while supporting and improving the quality of life of those living with CF today through research funding, education, and direct patient support.

Team Boomer runners fighting cystic fibrosis at the NYC Marathon

Team Boomer riders at the Five Boro Bike Tour

Cystic fibrosis advocacy at the U.S. Capitol

The story

The Challenge

The Foundation needed to expand its reach and deepen community engagement around the moments that matter most (Cystic Fibrosis Awareness Month, foundation events, and educational content) without relying on paid media. Every dollar spent on ads is a dollar not spent on the CF community, so growth had to come from the content itself.

Our Approach

We built and executed a fully organic content strategy across Facebook and Instagram, anchored in one belief: the CF community’s own stories are more powerful than any promotion. Every post was designed to do a job: drive visibility, spark interaction, or strengthen the Foundation’s relationship with its audience. The content mix was built around community voices, awareness campaigns, event coverage, and emotionally resonant moments.

Why It Worked

The best-performing content centered on awareness campaigns, community stories, event coverage, and posts with strong emotional resonance — proof that authentic storytelling, not paid promotion, drove the Foundation’s strongest half-year of organic growth to date.