Author
emily-friedrichs
16 articles · Elevation team
Articles by emily-friedrichs — practical thinking on nonprofit websites, visibility, and growth.
Showing 12 of 16 articles
10 Tips for Using Google Ads on Giving Tuesday To use Google Ads effectively on Giving Tuesday, prepare campaigns in advance with dedicated, fast-loading donation landing pages, mission-focused ad copy, and conversion tracking so you can measure… Read More What Is Content Strategy (and Why Should My Nonprofit Care)? Content strategy is the plan for creating, organizing, and sharing content, such as website pages, blog posts, emails, and social media, to attract and engage the right audience.… Read More 6 Rules for a Trusted Nonprofit Website A trusted nonprofit website is one that communicates your mission clearly, is easy to navigate, and gives visitors confidence to act. Trust comes from practical design choices: clear… Read More Why Nonprofits Still Need Blogs, Plus 13 New Ideas for Quality Posts Nonprofit blogs are far from outdated – they remain one of the most effective ways to improve search visibility, share impact stories, and give supporters a reason to… Read More 5 Ways to Increase Donations With Your Giving Page You can increase donations on your giving page by improving the donor experience itself: offer suggested donation amounts, reduce form friction, make the page mobile-friendly, reinforce your impact… Read More Nonprofit Storytelling: 5 Tips to Connect With Your Donors Nonprofit storytelling connects donors to your mission by showing the real people and outcomes behind your work, rather than reciting statistics alone. The most effective stories center a… Read More Where to Find Tech Funding for Your Nonprofit in 2026 and Beyond Nonprofits can access significant free and discounted technology — from the $10,000/month Google Ad Grant and TechSoup’s discounted software to Microsoft and Google nonprofit programs and dedicated web… Read More Donation Page Optimization: 10 Ways to Grow Online Donations To grow online donations, optimize the giving experience: keep your donation form short and mobile-friendly, reduce the number of fields and clicks, offer suggested amounts and recurring giving,… Read More What Is a Branding Guide and Why Would a Nonprofit Need One? The corporate world often does a better job of developing their brand than nonprofits do, but every organization has one. Yours just might not be well-articulated yet. Nonprofits… Read More What Nonprofits Need to Know About SEO For nonprofits, SEO is the practice of improving a website so it ranks higher in search results, increasing visibility for the donors, volunteers, and beneficiaries they want to… Read More Paid Social vs. Paid Search: Which Works Best for My Nonprofit? Paid search puts your nonprofit in front of people actively searching for related terms, making it strong for capturing existing intent like donations and program inquiries. Paid social… Read More How Automation Can Clean Your Mailing List for You Email automation keeps your mailing list healthy by routinely removing invalid addresses, spotting inactive subscribers, and re-engaging or pruning them without manual effort. A clean list improves deliverability,… Read More
