Emily Friedrichs

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Google Ad Grant Most Nonprofits Are Unprepared for Google’s 2021 Update Google’s page experience update made Core Web Vitals, the metrics for loading, interactivity, and visual stability, a ranking factor, and many nonprofit sites were unprepared. Optimizing these signals,… Read More Nonprofit Marketing How to Do a SWOT Analysis That’s Actually Useful to Your Nonprofit A SWOT analysis is a simple planning exercise that maps your nonprofit’s Strengths, Weaknesses, Opportunities, and Threats. Done well, it turns a vague “where are we?” conversation into… Read More Nonprofit Tools How to Write a Successful Nonprofit Business Plan A nonprofit business plan documents how an organization will pursue its mission and stay financially sustainable. It typically includes the mission and goals, programs, target community, a marketing… Read More Nonprofit Marketing 8 Reasons Data Privacy Should Matter to Your Nonprofit Data privacy matters for nonprofits because they collect sensitive donor, volunteer, and beneficiary information, and protecting it preserves trust, meets legal obligations, and prevents costly breaches. Strong privacy… Read More