Respecting Choices

We teamed up with Respecting Choices, an evidence-based model of advance care planning which champions person-centered healthcare.


Respecting Choices was officially founded in 1990 and is guided by the idea that person-centered healthcare is pivotal for both the health of patients and their families. The organization aids with the implementation of the Respecting Choices model at medical institutions throughout the country from staff education to long-term strategic planning.

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This project created a clean and professional look for Respecting Choices that highlights their commitment to education while still remaining image-focused and dynamic. We created a payment system to facilitate donation and shopping on their online store. A team bios widget makes the Respecting Choice staff accessible and a directory management tool makes the site easily traversable for visitors.


  • Directory management tool
  • Team bios widget
  • Integrated payment
  • Email sign-up
  • On-site inquiry forms
  • Google analytics tracking integration
  • Social media feeds
  • Event calendar