Email Marketing

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Email Marketing Email Marketing Best Practices for Nonprofits The Power of Good Email Marketing Email marketing is a powerful tool for nonprofits to connect with supporters, share their mission, and drive engagement. With the ability to… Read More Email Marketing Turning Advocates into Donors: 5 Tried & True Strategies Your advocates — volunteers, subscribers, social followers — are your warmest prospects. Turning them into donors means meeting them where they are, making the ask specific and easy,… Read More Email Marketing Providing Donation Receipts: 4 Compliance Requirements A donation receipt is a written acknowledgment a nonprofit provides to confirm a gift, and U.S. rules require certain details so donors can claim tax deductions. Receipts should… Read More Email Marketing How Automation Can Clean Your Mailing List for You Email automation keeps your mailing list healthy by routinely removing invalid addresses, spotting inactive subscribers, and re-engaging or pruning them without manual effort. A clean list improves deliverability,… Read More Email Marketing How Your Nonprofit Can Survive Double Opt-In (and GDPR) Double opt-in asks new subscribers to confirm their email via a follow-up message before being added to your list, and it’s central to GDPR-style consent rules. Nonprofits can… Read More Email Marketing The Nonprofit Guide to UTM Parameters and Campaign Tracking UTM parameters are short tags added to a link’s URL that tell your analytics which campaign, source, and medium sent each visitor. For nonprofits, they reveal exactly which… Read More Email Marketing 5 Strategies to Increase Volunteer Engagement with Email Marketing [Guest Post] Email marketing increases volunteer engagement by making volunteers feel valued and informed: personalized thank-yous, clear opportunities, regular impact updates, segmented messages, and easy ways to get involved. Consistent,… Read More Email Marketing 5 Email Storytelling Tips to Inspire Donors to Give Email storytelling inspires donors by putting a real person and a specific moment at the center of your message, then connecting the reader’s gift to a clear outcome.… Read More Email Marketing 5 Email Strategies for Promoting Your Next Nonprofit Event Promoting a nonprofit event by email works best as a sequence rather than a single blast: a save-the-date, a detailed invitation, reminders as the date nears, and a… Read More Email Marketing 6 Effective Ways to Use Donor Data for Email Segmentation Email segmentation is the practice of dividing your email list into smaller groups based on donor data, then sending each group more relevant messages. Nonprofits can segment by… Read More Email Marketing How Often Should Your Nonprofit Communicate with Supporters? How often a nonprofit should communicate with supporters depends on the channel and audience, but consistency matters more than a fixed number. A predictable rhythm, with relevant, value-driven… Read More Email Marketing Top 10 Nonprofit Email Marketing Tools Nonprofit email marketing tools help organizations design, send, segment, and measure email campaigns, often with features tailored to fundraising like donation tracking and supporter segmentation. The right tool… Read More