Insights
Guides and ideas for nonprofits ready to grow.
Practical thinking on nonprofit websites, accessibility, AI visibility, and growth, from a team that has worked exclusively with nonprofits since 2007. Start with a complete guide, or browse everything below.
The Healthy Nonprofit Website: An Ownership Guide
Who owns your nonprofit's website — the code, the content, the accounts — and how to keep it that way.
Read More
Nonprofit Brand Strategy: A Practical Guide
How nonprofit brands earn trust: positioning, voice, and identity that donors…
Read More
SEO vs GEO vs AEO: What Nonprofits Actually Need to Know
GEO vs AEO vs SEO: plain definitions of all three, a…
Read More
ADA Website Compliance for Nonprofits: Understanding the Real Risk
ADA website compliance for nonprofits, minus the fear: how courts treat…
Read More
Nonprofit Website Accessibility Audit: What It Covers and What It Costs
What a nonprofit website accessibility audit covers, what drives the cost,…
Read More
Start with the complete guides.
Nonprofit Generative Engine Optimization (GEO): The Complete Guide
Generative Engine Optimization for nonprofits: how to earn recommendations from ChatGPT, Claude, and AI…
Read More
Nonprofit Marketing: The Complete Guide
A complete guide to nonprofit marketing: how to pick channels, budget realistically, and measure…
Read More
Nonprofit SEO: The Complete Guide
Nonprofit SEO, explained end to end: keywords, on-page, technical, local, content, links — plus…
Read More
Nonprofit Fundraising: Strategies, Types, and a Practical Guide
Nonprofit fundraising is how mission-driven organizations raise the money to do their work through…
Read More
Google Ad Grants: A Comprehensive Guide (2026 Updated)
The Google Ad Grant gives eligible 501(c)(3) nonprofits up to $10,000 per month in…
Read More
Nonprofit Accessibility Best Practices (WCAG Checklist)
The practical accessibility standards nonprofit websites should meet — and how to get there…
Read More
How to Get Your Nonprofit Cited by ChatGPT and Other AI Assistants
Want your nonprofit to get cited by AI assistants like ChatGPT? The playbook: answer-first…
Read More
Nonprofit Website Strategy: What a Great Site Needs
A nonprofit website strategy that connects design decisions to donations, sign-ups, and mission outcomes.
Read More
The AI Visibility Audit: How to Check if AI Recommends Your Nonprofit
Run an AI visibility audit: check whether ChatGPT, Claude, Perplexity, and Google's AI Overviews mention, describe, and cite your nonprofit — and fix the gaps.
Read More
Volunteer Recruitment Strategies That Actually Work
Volunteer recruitment strategies that actually work: specific asks, low-friction signups, the right channels, and retention that turns into referrals.
Read More
Google Analytics 4 for Nonprofits: Setup and the Reports That Matter
Google Analytics 4 for nonprofits, explained: setup steps, key events for donations and sign-ups, and the reports your ED and board actually need.
Read More
Local SEO for Nonprofits: Get Found in Your Community
Local SEO for nonprofits, step by step: claim your Google Business Profile, fix your citations, earn reviews, and show up when your community searches.
Read More
