Insights
Guides and ideas for nonprofits ready to grow.
Practical thinking on nonprofit websites, accessibility, AI visibility, and growth, from a team that has worked exclusively with nonprofits since 2007. Start with a complete guide, or browse everything below.
Volunteer Management Software for Nonprofits: An Honest Comparison (2026)
An honest comparison of volunteer management software for nonprofits: what it solves, what to ask, 8 vendor-verified products, and website and CRM fit.
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Nonprofit CRM Implementation Guide: Choosing, Migrating and Launching Your Donor Database
A step-by-step nonprofit CRM implementation guide: data audit, vendor selection, field…
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llms.txt for Nonprofits: What It Is, Whether You Need One, and How to Add It in WordPress
llms.txt is a proposed Markdown index for AI assistants. What it…
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“Are We Behind on AI?” A One-Page Briefing for Your Next Board Meeting
A one-page briefing for the board meeting where someone asks if…
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Nonprofit Fundraising Ideas for 2027: 30 Ideas Sorted by Effort and Payoff
30 nonprofit fundraising ideas for 2027, sorted by effort and channel:…
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Start with the complete guides.
Nonprofit Generative Engine Optimization (GEO): The Complete Guide
Generative Engine Optimization for nonprofits: how to earn recommendations from ChatGPT, Claude, and AI…
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Nonprofit Marketing: The Complete Guide
A complete guide to nonprofit marketing: how to pick channels, budget realistically, and measure…
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Nonprofit SEO: The Complete Guide
Nonprofit SEO, explained end to end: keywords, on-page, technical, local, content, links — plus…
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Nonprofit Fundraising: Strategies, Types, and a Practical Guide
Nonprofit fundraising is how mission-driven organizations raise the money to do their work through…
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Google Ad Grants: A Comprehensive Guide (2026 Updated)
The Google Ad Grant gives eligible 501(c)(3) nonprofits up to $10,000 per month in…
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Nonprofit Accessibility Best Practices (WCAG Checklist)
The practical accessibility standards nonprofit websites should meet — and how to get there…
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How to Get Your Nonprofit Cited by ChatGPT and Other AI Assistants
Want your nonprofit to get cited by AI assistants like ChatGPT? The playbook: answer-first…
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Nonprofit Website Strategy: What a Great Site Needs
A nonprofit website strategy that connects design decisions to donations, sign-ups, and mission outcomes.
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A critical PHP flaw took big websites offline this week. Here is what it meant for yours.
On October 21 the PHP project shipped an emergency fix for two critical flaws. Big sites went offline to wait for it; sites on our plans were protected the same day. If…
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Giving Tuesday 2026 Campaign Ideas for Nonprofits (and a 6-Week Prep Plan)
Giving Tuesday is December 1, 2026. 12 campaign ideas sorted by team size, a 6-week prep calendar, a website checklist and what to do on December 2.
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Year-End Fundraising Plan for Nonprofits: A 10-Week Calendar From October to December 31
A week-by-week year-end fundraising plan from October 19 to December 31, 2026, built around two peaks: Giving Tuesday and the final 48 hours.
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Email Marketing for Nonprofits: The 2026 Guide (Lists, Sequences, Deliverability, Measurement)
Email marketing for nonprofits in 2026: consent-based lists, segments a small team can keep, four core sequences, Gmail and Yahoo rules, GA4 tracking.
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