New challenges arise as technological advancements have changed how nonprofits collect donations. For instance, nonprofits needed to adjust their strategies as new technology emerged around peer-to-peer fundraising, online giving, and crowdfunding. Changing technology adds a new obstacle on top of the traditional fundraising challenges that organizations have always faced.
On average, retention rates are lower through online channels that offline.
One reason for this could be a lack of seamlessness between online donation pages and the donor databases that constituent info is fed into. Not only can it give the donor a bad experience, but it can also create a lot of work for the fundraiser.
Here are three tips for ensuring that your website and donor database get along swimmingly: