How many times have written out a lengthy report without knowing whether it will be read? How many times have your members not attended an event due to the long commute or travel required?

With the internet at our fingertips, it’s much easier to dial in than to drive in to a seminar or event. Audio and video content is growing exponentially in popularity, and many prefer it over text. Technology is also providing new possibilities for including previously excluded audiences (busy parents, people lacking transportation or with limited mobility). As a nonprofit serving your community, you hope to engage as many members and inspire as large of an audience as possible.

Your organization might also have members spread out across the country and lack the funds to organize in-person events in each city. That doesn’t mean you can’t create interactive and informative events for sharing ideas and content with your audience. Whether your organization needs to share information across space or time, webinars can help you save money, increase engagement with existing supporters, and onboard new members. (more…)

Social media is a great way to engage a large audience without spending a lot. With just a little bit of creativity, your nonprofit can expand its audience reach by using social media as a promotional channel. However, it takes more than posting an image with a witty caption to create a nonprofit social media campaign.