Would you like a free advertising platform for your nonprofit? How about one:
It’s no secret that websites are one of the main tools that nonprofits use to attract prospects, converting casual users into new supporters. In fact, according to Double the Donation’s nonprofit fundraising statistics, between 18% and 20% of donors across the Baby Boomer, Gen X, and Millennial generational divide are most inspired to give because of nonprofits’ websites.
Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts. The tool of choice for web analytics for many nonprofits is Google Analytics.