If you’re a nonprofit planning to market a fundraiser, you’re likely deciding how social media will fit into the equation. (If you’re not, you probably should be!) While it may seem like there’s no rhyme or reason to what is popular on any given day on any given platform, there’s more to social media than luck.
Your community has a critical need, and you believe your nonprofit can meet it. But before you can expand your programs, you’ll need additional revenue.