Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group effort, made possible through the combined support of all branches. Arguably, the strongest force in the entire house lies beneath all those helping above ground: your mission statement.
We have approximately 15 seconds to capture our audience’s attention.
There go three seconds!
How do we make the last twelve count?
The answer lies in the headings and subheadings.
Close your eyes for a moment and imagine this:
What would the world look like if your nonprofit achieved maximum influence? What injustices would be eradicated? What demographics would be uplifted? What core values would become universal?
The internet is designed to be accessible for all persons with all soft/hardware, languages, locations, and abilities. Though your website’s accessibility may seem like an idealistic standard, it is actually a legal necessity. According to UsableNet research, accessibility lawsuits increased 181% between 2017-2018 and have shown no signs of slowing. Thus, it the website designer’s responsibility to ensure that their website includes all types of users. By understanding the various dimensions of accessibility, you can work to make your nonprofit website accessible for all.
Website maintenance. The task that’s on our calendar every week, every month, every quarter, and every year. But how often do you say, I’ll get to that tomorrow? When it feels like such a giant task to overcome, it’s easy to push it off. But like all big projects, we just need to break it down. So let’s do just that.
Finding the right words for a successful Google Ad copy takes a village. The constant drafting, revising, publishing, and testing requires the utmost time and attention to detail, and it can be exhausting. Luckily, advertisers can optimize this process by studying and implementing the anatomy of prosperous ads. This marketing craftsmanship pivots on power words, emotional appeals, and clever copies. When these three concepts function harmoniously, your Google Ad copy will prosper.
Today, nonprofits worldwide aim to alleviate societal issues and promote various social justice campaigns. And that work is paramount, but it’s not easy. Luckily, Google Ad Grants can help. By providing $10,000 to nonprofits for general outreach, fundraising, and recruitment advertisements, Google Ad Grants help nonprofits gain online influence.