Your donation page is inarguably among the most important components of your nonprofit organization’s website. This is where future donors land when they’ve followed a link to participate in a virtual fundraiser or after they’ve navigated through your compelling nonprofit website. At this point, your potential donor might give comfortably, generously, or not at all.
On its surface, earning donations online is incredibly simple. Potential donors discover your website, learn about your cause, and decide to contribute. However, considering the competition of today’s digital marketing landscape, paired with new trends in supporter giving habits, it’s not enough to just create an online giving page and hope for the best.