Here at Elevation, we often get questions from clients looking to develop a successful online presence and seeking community outreach ideas for nonprofits. Understandably, the world of social media, technology, and hashtags can be a little overwhelming, especially to the uninitiated, or if your nonprofit doesn’t have a specialist dedicated to this work. Your nonprofit’s work is likely focused on an entirely different sphere—education, health care, clean water, or affordable housing, for example—so you shouldn’t be expected to also be a community management expert.
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Apart from the ongoing health crisis worldwide (and the continued organizational challenges of living, working and parenting at home), many individuals and NGOs find themselves faced with a constantly-evolving, complicated economic situation. These are unprecedented and unnerving times, to say the least, which is why we’ve compiled this list of resources to share with our community.
While most of us can surely remember our lives pre-Instagram, can you imagine a nonprofit marketing plan today that doesn’t leverage it? The visually-appealing and easy-to-use platform facilitates successful, high-impact nonprofit social media campaigns, making it a favorite (and a must!) for nonprofits.
Who is at the forefront of digital marketing for nonprofits? Our list of some of today’s leading organizations explores what makes their nonprofit marketing plans so effective. Whether you need to increase your organization’s visibility online, seek inspiration for your nonprofit advertising, or are looking for fresh marketing ideas for nonprofits, check out the work of these NGOs.
Why are stories so powerful? Humans have been telling stories for much longer than we have been writing them down. We are hardwired not only to tell our own stories, but also to be drawn to the stories of others. It is through stories that we understand new contexts, relate to one another, solidify our learning, and perhaps most importantly, enjoy ourselves in the process. Good storytelling leaves us wanting more, be it in the form of just one last bedtime story, the novel we can’t put down, the tale that captivates us as we huddle around a campfire, or the film we lose ourselves in while cuddled up on the couch.
We’re sharing a retrospective of some of our favorite marketing ideas for nonprofits from 2019 (plus a sneak peak at an amazing example of digital marketing for nonprofits from this year!). If you need help with your nonprofit marketing strategy, start by taking a moment to check out the campaigns and videos below. You’ll likely be moved to support these causes, while also gaining creative ideas you can apply to your own nonprofit marketing plan.
When was the last time a piece of NGO content moved you? What about it was compelling? Whether it came in the form of an email, a Facebook post, or a website homepage, chances are it told a story and involved real people. Something about it made you care, and made you feel connected. The best nonprofit content marketing and storytelling can freeze time, if even for an instant.