It’s been a few months since Apple completely changed the rules of online advertising. We know that most nonprofits don’t have large online marketing departments and that many were caught unaware by the release of iOS 14.
Facebook is by far one of the leading social media platforms, with an estimated audience of 2.14 billion people. That also makes Facebook one of the largest marketing platforms. Unfortunately, social media algorithms make Facebook advertising quite tricky, especially with organic posts. That’s why more and more nonprofits are pooling their resources together to invest in social media advertising. This has given nonprofits access to a considerable pool of supporters, but you need to develop an effective marketing strategy for your nonprofit campaigns.