How much time have you spent thinking about your fundraising offer? Researching your fundraising offer? Understanding what a fundraising offer even is? I’ve spent a decent amount of time in the fundraising and nonprofit space (my entire career) but when I chat with or read older, wiser, and more experienced fundraisers like Tim Kachuriak from NextAfter, Jeff Brooks from Moceanic and Steven Screen from The Better Fundraising Company, a common key element to fundraising comes up: the fundraising offer.