When you’re getting ready to craft an email to send to your constituents, it’s not a simple process of typing up some content and sending it off. There are actually several best practices to keep in mind. While telling a story through email might seem like a simple task at the forefront, you’ll want to avoid some easy mistakes that nonprofits have a tendency to make.

In order to move donors through the funnel, you want to tell a compelling story, keep your readers engaged, and meet your ultimate goal of receiving donations. So what are these best practices? Let’s check them out:

  1. Make it memorable
  2. Highlight relatable individuals
  3. Use visuals
  4. Reach the right audience
  5. Close with a strong CTA