Visibility and public awareness are important concerns for any organization, whether they’re selling cars or funding cancer research. People can only donate, volunteer, and support your work if they know your organization exists. But although nonprofit marketing is an important component of fundraising and operational success, many nonprofit organizations struggle to gain exposure and visibility.
There are, however, some low-cost ways for nonprofits to reach wider audiences of potential donors. Learn how to partner with other organizations, tap into the power of local events, and ask media outlets for support to boost your organization’s visibility.