Why you need to invest in social media
On average, Americans spend 147 minutes per day on social media. And unlike TV, radio and newspapers, social networking apps offer experiences tailored specifically for the tastes and interests of each individual. This provides nonprofits with unprecedented tools to build communities of people who share common goals.
ADVERTISE WITH SURGICAL PRECISION
Whether you’re trying to reach the people you serve, find new volunteers or potential donors, with paid social media campaigns you can create audiences based on variables like interests, location, demographics, behavior or connections.
THE NEW GRASSROOTS
Organic social media is the place where movements, old and new, grow larger. Before social media, grassroots organizations had to go door to door, and it was exceedingly difficult to extend your community beyond your local borders. With social media, what started on a local café or your neighbor’s backyard can scale to state, national and even international levels.
Our approach to Social Media for Nonprofits
We start by conducting extensive research about your sector, as well as an in-depth competitive analysis. We use the results to craft a strategy specifically designed to grow your organic presence in social media, or to build ad campaigns that both reach and resonate with your audience. We have years of experience working exclusively with nonprofits and we’ve developed a deep understanding of their needs, wants and goals.
RESEARCH
Our initial phase involves research and planning to ensure that you are set up for success through in-depth audience and competitive analysis.
OPTIMIZATION
We adjust your social media content as well as as the audience targeting of your ads to maximize their impact.
EVALUATION
We review and tweak your social media strategy over time to ensure the best possible results, and conduct monthly reports to help you track your social media performance.
READ WHAT OUR NONPROFIT
CLIENTS HAVE TO SAY:
“An easy and smooth process with excellent client communication ensuring all parties stayed on task. The planning, preparation and research for each phase was incredibly organized and efficient resulting in a superior end product.”
Darla Farmer
Chief Executive Officer
Hope For Three
How We Help Nonprofits
Our goal is to spread your nonprofit’s mission by moving your website up in search results. Let us help you make your nonprofit more visible online!
4.9 out 5 Google Review Rating
SOCIAL MEDIA AUDIT
We conduct an evaluation of your social media pages and use the results to design a strategy.
AUDIENCE RESEARCH
We will research the preferences and tendencies of people interested in your sector, to ensure your paid ads are effective.
CONTENT PRODUCTION
We will produce content pieces wrote specifically to be shared in social media, ensuring your community remains engaged.
SECTOR RESEARCH
We will research what nonprofits similar to yours are doing in terms of social media and adjust your strategy accordingly.
AD PRODUCTION
We will create highly engaging ad campaigns that prominently feature videos or images.
MONITORING AND REPORTING
We will compile a monthly report and engage in active account monitoring.
Our Plans
Are you interested in social media for your nonprofit? Find the plan that’s right for you!
- Management of up to two social media networks (does not include paid media)
- Social media accounts may include: Facebook, Instagram, Twitter or LinkedIn (consult for additional channels)
- All copy and creative will be approved by the client with one round of revision; following the revision, client will have the option to make final changes and approve for scheduling
- Platform setup or audit with recommendations
- Up to two organic posts per week per channel including
- Copywriting (up to 4 hours)
- Selection of creative from client-provided images/videos or stock media from our library (up to 2 hours)
- Hashtag selection
- Post types may include carousel, stories and reels – other types will be evaluated on a case-by-case basis
- One additional post per a week may be scheduled by an account strategist if the client provides full copy and creative (to cover events, blogs, etc.)
- Organic performance reports and insights
- Community management advisement
- Two half-hour monthly calls with dedicated account strategist to report on results and strategize for upcoming month
- Media buying for Meta (Facebook and Instagram)
- Paid media will be paid by the organization with credit card; all campaign budgets will be approved by the organization in advance
- Media planning for Meta (Facebook and Instagram)
- Full Funnel Strategy:
- Account Planning
- Campaign types: Brand Awareness, Traffic, Conversion
- Audience Building and Retargeting
- Conversion Tracking
- Copy and creative may be provided by client or sourced from organic social media or Elevation can write copy and source creative (from client-provided images/videos or stock media from our library) for up to 3 unique ads per month (with variation by channel and copy options included)
- Two half-hour monthly calls with dedicated account strategist to report on results and strategize for upcoming month
General Conditions
No refunds upon cancellation of subscription. All cancellations of the monthly plan during the first six (6) months of the subscription will be subject to a cancellation fee of six (6) months of monthly fees less the number of months already paid.
Additional hours may be purchased at the rate of $150/hour.
Additional network (channel) may be added for $399/month.
Additional weekly post(s) may be added for $199/month/post.
Additional network (channel) may be added for $399/month, including LinkedIn or Twitter.
Additional copy and creative for posts may be developed at the rate of $150 an hour for copywriting and design services pending Account Strategist and Client approval.
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