Why you need to invest in social media
On average, Americans spend 147 minutes per day on social media. And unlike TV, radio and newspapers, social networking apps offer experiences tailored specifically for the tastes and interests of each individual. This provides nonprofits with unprecedented tools to build communities of people who share common goals.
ADVERTISE WITH SURGICAL PRECISION
Whether you’re trying to reach the people you serve, find new volunteers or potential donors, with paid social media campaigns you can create audiences based on variables like interests, location, demographics, behavior or connections.
THE NEW GRASSROOTS
Organic social media is the place where movements, old and new, grow larger. Before social media, grassroots organizations had to go door to door, and it was exceedingly difficult to extend your community beyond your local borders. With social media, what started on a local café or your neighbor’s backyard can scale to state, national and even international levels.
Our approach to Social Media for Nonprofits
We start by conducting extensive research about your sector, as well as an in-depth competitive analysis. We use the results to craft a strategy specifically designed to grow your organic presence in social media, or to build ad campaigns that both reach and resonate with your audience. We have years of experience working exclusively with nonprofits and we’ve developed a deep understanding of their needs, wants and goals.
RESEARCH
Our initial phase involves research and planning to ensure that you are set up for success through in-depth audience and competitive analysis.
OPTIMIZATION
We adjust your social media content as well as as the audience targeting of your ads to maximize their impact.
EVALUATION
We review and tweak your social media strategy over time to ensure the best possible results, and conduct monthly reports to help you track your social media performance.
READ WHAT OUR NONPROFIT
CLIENTS HAVE TO SAY:
“An easy and smooth process with excellent client communication ensuring all parties stayed on task. The planning, preparation and research for each phase was incredibly organized and efficient resulting in a superior end product.”
Darla Farmer
Chief Executive Officer
Hope For Three
How We Help Nonprofits
Our goal is to spread your nonprofit’s mission by moving your website up in search results. Let us help you make your nonprofit more visible online!
4.9 out 5 Google Review Rating
SOCIAL MEDIA AUDIT
We conduct an evaluation of your social media pages and use the results to design a strategy.
AUDIENCE RESEARCH
We will research the preferences and tendencies of people interested in your sector, to ensure your paid ads are effective.
CONTENT PRODUCTION
We will produce content pieces wrote specifically to be shared in social media, ensuring your community remains engaged.
SECTOR RESEARCH
We will research what nonprofits similar to yours are doing in terms of social media and adjust your strategy accordingly.
AD PRODUCTION
We will create highly engaging ad campaigns that prominently feature videos or images.
MONITORING AND REPORTING
We will compile a monthly report and engage in active account monitoring.
Our Plans
Are you interested in social media for your nonprofit? Find the plan that’s right for you!
- Management of up to 3 social media networks (does not include paid social)
- Social media accounts may include: Facebook, Instagram, Twitter, Linkedin
- All content pre-approved by the client with 1 round of revision
- Platform setup/audit with recommendations
- Up to 2 organic posts per week including copywriting (up to 256 characters) and client-provided images/videos or stock media from our library
- Promotion of new blog posts with an organic post per social media platform
- Organic performance reports and insights
- Community management support
- Monthly call with dedicated account strategist to demonstrate results and show the impact of a centralized social media strategy
- Media buying for Facebook and Instagram
- Paid media will be paid by the organization with credit card; all campaign budgets approved by the Organization in advance
- Media planning for Facebook and Instagram
- Full Funnel Strategy:
Account Planning
Branding Campaigns
Performance Campaigns
Audience Building
Retargeting Campaigns - Videos/Image/Carousel Campaigns
- Images/video can be provided by client or come from our stock media library
- Elevation can help edit/design up to 4 media pieces per month
- Monthly call with dedicated account strategist to demonstrate results and show the impact of a centralized social media strategy
General Conditions
No refunds upon cancellation of subscription. All cancellations of the monthly plan during the first six (6) months of the subscription will be subject to a cancellation fee of six (6) months of monthly fees less the number of months already paid.
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Curious? Get in touch to learn more.