Get up to $10,000/month in free Google Ads — managed for you.
We help eligible 501(c)(3) nonprofits qualify, set up, and manage the Google Ad Grant — without the rules getting you suspended.
Eligibility check
Are you a registered 501(c)(3)?
Start the eligibility check right here. We'll take you to the rest and send your personalized readiness report.
~60 seconds · 6 questions · Free
Nonprofit-only since 2007$5.5M+ in ad budgets managed1,000+ organizations
What you get — outcomes
More donors find you.
More sign-ups & registrations.
Spend on results, not vanity clicks.
Why most nonprofits fail at it
It's genuinely free — the catch is the work.
The 5% click-through-rate rule, compliant account structure, and conversion tracking. Accounts get suspended without them. That's exactly what we handle.
Trusted by nonprofits nationwide.
Experience
20+
Years partnering with mission-driven organizations.
Reach
1M+
Mission-aligned visitors generated for our nonprofit partners.
Impact
40–300%
Average increase in conversions within the first 90 days.
Google Ad Grant
$5.5M+
In Ad Grant budgets managed for nonprofits worldwide.
Client testimonial
We highly recommend working with Elevation. We are so glad that we chose to partner with them.
Kim Miller
Executive Director, Creative Healing for Youth in Pain
Congratulations — your nonprofit qualifies for the Google Ad Grant.
Based on what you shared, your organization meets Google's eligibility bar. That unlocks up to $10,000/month in free Google Search ads — roughly $329 every day, renewed monthly for as long as your account stays in good standing.
What we'll cover
Let's map it out on a call
Your nonprofit's goals — donations, volunteers, event sign-ups, awareness, and more
Eligibility & next steps if you haven't activated the Grant yet
Campaign & keyword strategy tailored to your mission
Compliance must-knows so your Grant stays active
How we'd work together, plus pricing
Bring: your top 2–3 goals and access to your Google Ads account (if you have one).
◐ Outcome — Eligible with caveats
You're eligible — but there's real work ahead.
You meet the core eligibility criteria, but a few things need to be in place before Google will approve and fund your account. The good news: every one of them is fixable.
What we'd cover with you
The exact gaps — and what to do about each
Which prerequisites you're still missing (TechSoup validation, Google for Nonprofits enrollment, etc.)
Website readiness signals Google looks at when reviewing applications
An honest read on whether your team can DIY this or whether you need help
The realistic timeline from where you are now to running ads
✕ Outcome — Not eligible (yet)
Not eligible for the Ad Grant — but you have options.
Based on your answers, your organization doesn't qualify for Google Ad Grants right now. That doesn't mean Google search ads aren't worth doing — it just means a different path.
Alternatives worth knowing about
Three paths most people in your position don't know exist
Microsoft Ads for Nonprofits — fewer restrictions, similar credit, often overlooked
Hospital and school grant pathways — different programs with different rules, if you're in those categories
Paid Google Ads with a nonprofit-aware strategy — small budgets, targeted at high-intent searchers, often outperform grants for specific goals
◉ Outcome — You have a grant. It's not working hard enough.
Your grant exists — but it's leaving money on the table.
Active grants that aren't producing results are usually one or two fixable things away from working. The harder problem is that most are also a few weeks away from suspension without anyone noticing.
What we'll audit for you
A performance audit, not an eligibility check
Whether you're at risk of suspension under the 5% CTR rule (this is the big one)
How much of your $329 daily budget is actually being spent — and where it's leaking
The keywords you're already ranking for vs. the keywords you should be ranking for
Whether your current setup is producing donations, volunteers, signups — or just clicks
Get started on your own
How to get started
You're in the early-revenue range where most nonprofits set the Grant up themselves — and that's completely doable. Here are the three things to do, in order:
Whether you're exploring the Google Ad Grant, want to talk strategy, or just have a question — we read every message and reply within one business day.
✓
Message sent. Thanks.
We received your note and will get back to you within one business day. In the meantime, feel free to check eligibility for the Google Ad Grant — it takes about sixty seconds.