Up to $10,000 a month in free Google Ads — for nonprofits.
We help eligible 501(c)(3) nonprofits apply for, activate, and manage the Google Ad Grant — so the $120,000 per year of free search advertising reaches the donors, volunteers, and supporters your mission depends on.
See if your nonprofit qualifies.
Answer six short questions and we'll send a personalized readiness report to your inbox — typically within a few minutes.
$120,000 a year in free search ads.
The Google Ad Grant gives qualifying 501(c)(3) nonprofits $10,000 each month in free Google Search ad credit. It runs on the same auction as paid ads, with no cost to the organization.
The program is real and the budget is real. The work for most nonprofits is keeping the account compliant and productive over time.
The grant comes with specific rules: a minimum 5% click-through rate, restrictions on broad or single-word keywords, mandatory conversion tracking, and an annual program survey. Accounts that fall out of compliance can be paused — most teams only learn there's a problem when their traffic drops.
Run well, the Ad Grant is one of the most consistent acquisition channels available to a small nonprofit. $120,000 of free reach a year, every year you stay in good standing.
Three reasons grants underperform.
In our audits of nonprofit Ad Grant accounts, most are either inactive or operating below Google's compliance thresholds. Three issues account for nearly all of it.
The 5% CTR rule
Google requires a 5% click-through rate, sustained over time. Accounts that fall below it for two consecutive months can be suspended. Many teams are unaware of the threshold until the notification arrives.
Limited conversion tracking
Without conversion tracking properly configured, Google's machine learning has nothing to optimize toward, and the daily budget often gets spent on clicks that don't become donors, volunteers, or signups.
Set-and-forget management
Grant rules evolve, Google's algorithm shifts, and your programs change. A grant that worked a few years ago needs ongoing tuning to keep performing — and most accounts haven't been revisited since launch.
Three ways we can help.
Pick the level of support that fits your team. Each engagement starts with the same free readiness report, so you understand the work involved before you commit.
The Readiness Report
A personalized eligibility and gap analysis: your readiness score, missing pieces, suggested keywords, and projected impact. Yours to keep, no strings attached.
Activation Sprint
A two-week engagement. We apply for or activate your grant, build your campaigns, configure conversion tracking, and hand back a self-managed account with documentation your team can use.
Fully Managed Grant
We run the grant for you each month: keyword expansion, ad updates, compliance monitoring, and reporting. Most clients see meaningful traffic gains within the first 90 days.
Trusted by nonprofits nationwide.
We highly recommend working with Elevation. We are so glad that we chose to partner with them.
See if your nonprofit qualifies for the Ad Grant.
Six short questions. A personalized readiness report sent by email.
