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Why this matters now: half of US Google searches trigger an AI Overview, and ChatGPT passed 1B users
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How AI picks its sources: the Princeton research on what moves citation rates — specific statistics alone lift citations 37%
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Where people search: five platforms, five selection logics — and the four things they all reward
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The eight-step playbook, ordered by priority — from direct-answer content to schema, crawler access, and llms.txt
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The common mistakes that keep nonprofits out of AI answers — plus your checklist for this week and the free visibility scorecard