UX & Design Questionnaire


  • "As a [TYPE OF USER], I want to [ACTION TO PERFORM], so that I can [GOAL TO COMPLETE]." EXAMPLE 1: As a recently diagnosed patient, I want to learn about my treatment options so I can make the best-informed decision about my future health care plan. EXAMPLE 2: As a lawmaker or legislative staffer, I want to browse information about general areas of policy or find archived reports, so that I can be better informed, craft legislation, or compile research.
  • i.e. Do you encourage followers to learn more or to sign up by going to your website?
  • Example: 1) Increase donations 2) Recruit volunteers, etc
  • Examples: users spend more time on the website, users make more donations, users visit a specific page more frequently, etc.
  • Please grant editing access to ux@elevationweb.org and seo@elevationweb.org.
  • In other words, why do donors donate, or participants participate?

  • Please note that the remaining questions are for the design phase (elements such as font, color, spacing, etc. are not considered during UX).

  • If we are developing your brand style guide together, or you have already shared your branding information with us on Basecamp, we'll defer to your brand guide for this information.
  • If we are developing your brand style guide together, or you have already shared your branding information with us on Basecamp, we'll defer to your brand guide for this information.
  • Here are some ideas to get you thinking: warm, calm, fun, trustworthy, casual, formal, energetic, trendy, classic...