UX Questionnaire

UX & Design Questionnaire

What is your current website address?*
What is the purpose of your website?*
Who are the audiences for your site, and what information do they need?*
Which audience is your top priority and why?*
Please write a sentence about each of your user groups using the below formatting.*
“As a [TYPE OF USER], I want to [ACTION TO PERFORM], so that I can [GOAL TO COMPLETE].” EXAMPLE 1: As a recently diagnosed patient, I want to learn about my treatment options so I can make the best-informed decision about my future health care plan. EXAMPLE 2: As a lawmaker or legislative staffer, I want to browse information about general areas of policy or find archived reports, so that I can be better informed, craft legislation, or compile research.
How do you use social media to draw users to your site?
i.e. Do you encourage followers to learn more or to sign up by going to your website?
What are your website's primary goals in order of priority?
Example: 1) Increase donations 2) Recruit volunteers, etc
What user behaviors will indicate that your goals have been met?
Examples: users spend more time on the website, users make more donations, users visit a specific page more frequently, etc.
Do you have a Google Analytics account?*
Please grant editing access to ux@elevationweb.org and seo@elevationweb.org.
What about your organization resonates most with your audience groups?*
In other words, why do donors donate, or participants participate?
Please provide a list of websites that you like. What do you like about these sites?*
Please provide a list of websites of similar organizations.*
Please note that the remaining questions are for the design phase (elements such as font, color, spacing, etc. are not considered during UX).
What is the name of the font you use?
If we are developing your brand style guide together, or you have already shared your branding information with us on Basecamp, we’ll defer to your brand guide for this information.
What are the HEX codes (e.g. #XYZ123) for any particular colors to use?
If we are developing your brand style guide together, or you have already shared your branding information with us on Basecamp, we’ll defer to your brand guide for this information.
Which 3 adjectives would ideally describe the look and feel of your site?*
Here are some ideas to get you thinking: warm, calm, fun, trustworthy, casual, formal, energetic, trendy, classic…
Any additional information we should know?

UX & Design Questionnaire

Please note that the remaining questions are for the design phase (elements such as font, color, spacing, etc. are not considered during UX).