“As a [TYPE OF USER], I want to [ACTION TO PERFORM], so that I can [GOAL TO COMPLETE].”
EXAMPLE 1: As a recently diagnosed patient, I want to learn about my treatment options so I can make the best-informed decision about my future health care plan.
EXAMPLE 2: As a lawmaker or legislative staffer, I want to browse information about general areas of policy or find archived reports, so that I can be better informed, craft legislation, or compile research.
i.e. Do you encourage followers to learn more or to sign up by going to your website?
Example: 1) Increase donations 2) Recruit volunteers, etc
Examples: users spend more time on the website, users make more donations, users visit a specific page more frequently, etc.
In other words, why do donors donate, or participants participate?
If we are developing your brand style guide together, or you have already shared your branding information with us on Basecamp, we’ll defer to your brand guide for this information.
If we are developing your brand style guide together, or you have already shared your branding information with us on Basecamp, we’ll defer to your brand guide for this information.
Here are some ideas to get you thinking: warm, calm, fun, trustworthy, casual, formal, energetic, trendy, classic…