Generated by All in One SEO Pro v5.0.0.1, this is an llms-full.txt file, used by LLMs to index the site. # Elevation Elevation is a leading web solution firm that specializes in nonprofit website design. We provide high-quality, customized websites for nonprofits. ## Posts ### [Insights](https://www.elevationweb.org/insights/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Fundraising: Strategies, Types, and a Practical Guide](https://www.elevationweb.org/blog/nonprofit-fundraising-guide/) **Published:** June 15, 2026 **Author:** Pablo Rosas **Content:** **Nonprofit fundraising is how mission-driven organizations raise the money to do their work through individual donations, recurring giving, major gifts, events, grants, and corporate partnerships.** The strongest programs don’t lean on a single channel; they build a diversified, donor-centered system and measure what actually moves giving. This guide covers the main types of fundraising, how to build a strategy, and the practices that work. ## The main types of nonprofit fundraising Most nonprofits raise money through a mix of the following. The right blend depends on your size, cause, and the relationships you already have. TypeWhat it isBest for**Individual giving**One-time gifts from supportersThe foundation for every nonprofit**Recurring (monthly) giving**Automated repeat donationsPredictable, compounding revenue**Major gifts**Large gifts from committed donorsDeepening your top relationships**Events**Galas, walks, auctionsCommunity, visibility, acquisition**Peer-to-peer**Supporters fundraise on your behalfReach and new-donor acquisition**Grants**Foundation and government fundingProgram and capacity funding**Corporate**Sponsorships and matching giftsScale and credibility**Online / digital**Website, email, social, and adsAcquisition and convenienceTwo of these deserve more attention than they usually get. **Recurring giving** is the quiet engine of sustainable fundraising: a monthly donor keeps giving without being re-convinced every time, which means every new monthly donor permanently raises your baseline. Treat the monthly option as the default path on your donation page, not a checkbox afterthought, and build a small “upgrade” campaign that invites your most consistent one-time donors to switch. **Grants and corporate support** behave differently from individual giving: they arrive on long timelines, come with reporting obligations, and can disappear with a single budget decision upstream. They’re valuable — but they’re the reason diversification matters. A healthy program uses institutional money to fund capacity while individual and recurring gifts cover the mission’s heartbeat. ## How to build a nonprofit fundraising strategy A strategy is just a clear plan for who you’ll ask, how, and for what. A simple, repeatable one beats an ambitious plan you can’t execute. - **Set specific goals:** a dollar target and the number of donors it takes to reach it. - **Know your donors:** segment by giving level, recency, and interest so your asks fit. - **Diversify your channels:** don’t depend on a single event or grant. - **Make giving easy:** a fast, mobile-friendly donation page with a monthly option. - **Steward relationships:** thank, report impact, and communicate year-round. - **Measure and iterate:** track retention, average gift, and channel ROI, then double down on what works. ## Fundraising best practices that actually work - **Lead with impact and story.** People give to outcomes and to people, not to budgets. - **Prioritize retention.** Keeping a donor costs far less than finding a new one, and most nonprofits lose the majority of first-time donors. Fixing that is the highest-ROI work in fundraising. - **Promote recurring giving.** Monthly donors give more over time and are far more loyal. - **Personalize the ask.** Match the amount and message to the donor’s history. - **Thank donors fast and well.** A prompt, warm, specific thank-you sets up the next gift. ## The retention math: your cheapest growth is the donors you already have Most fundraising conversations obsess over acquisition: new donors, new channels, new campaigns. But acquisition is the expensive half of the equation. Every donor you keep is a donor you don’t have to find, convince, and convert again, and donors who stay tend to give more each year, respond to upgrade asks, and eventually become your major-gift and legacy pipeline. Think of your donor base as a ladder: first gift → second gift → monthly donor → major donor → legacy gift. The job of your fundraising program is to move people up one rung at a time. Each rung has a different failure point: the second gift fails when the thank-you and impact report never arrive; the monthly upgrade fails when nobody asks; the major gift fails when there’s no relationship behind the ask. - **Within 48 hours of a gift:** a personal, specific thank-you that says what the gift makes possible, not just a receipt. - **Within the first month:** one impact touch that asks for nothing (a story, a photo, a result). - **Before the year ends:** a report back on what their support achieved, then the renewal ask. - **For your steadiest one-time donors:** a direct, personal invitation to become monthly, with a concrete “what monthly does” framing. ## The Google Ad Grant: $10,000 a month most nonprofits never fully use If your organization is a registered 501(c)(3), Google will give you up to **$10,000 per month in free search advertising** — $120,000 a year to put your donation pages, programs, and stories in front of people actively searching for causes like yours. For fundraising specifically, the Grant shines at the top of the funnel: it brings in searchers with real intent, feeds your email list, and retargets warm audiences toward giving. The catch is management: the program has compliance rules (including a minimum click-through rate), and unmanaged accounts quietly lose the grant. Start with [how the Ad Grant works](/ad-grant-basics/), take the [two-minute eligibility quiz](/ad-grant-eligibility-quiz/), or see how [professional Ad Grant management](/services/google-ad-grant/) keeps the full amount working. ## A simple 12-month fundraising rhythm Fundraising works better as a calendar than as a scramble. The exact dates vary by cause; the rhythm shouldn’t. QuarterFocusWhat it looks like**Q1**Stewardship & planningImpact reports to last year’s donors, retention outreach, set this year’s targets**Q2**Acquisition & communitySpring appeal or event, peer-to-peer push, grow the email list**Q3**CultivationStorytelling, program updates, monthly-giving upgrade campaign, grant applications**Q4**Year-end givingGivingTuesday and the December appeal, which for many organizations are the biggest weeks of the year. The groundwork from Q1–Q3 is what makes them land.## How to measure fundraising performance You can’t improve what you don’t measure, and fundraising has a short list of numbers that matter more than the rest: - **Donor retention rate:** of last year’s donors, how many gave again this year. The single best health indicator. - **Average gift and gifts per donor:** is generosity growing, or are you replacing lapsed donors with smaller new ones? - **Recurring share of revenue:** the portion of giving you can actually predict. - **Cost to raise a dollar, by channel:** events often look worse than they feel; email and website usually look better. - **Donation-page conversion rate:** of the people who reach the page, how many complete a gift. This is where website work pays for itself. Your website analytics carry half of these numbers. If GA4 still feels opaque, our guide to [Google Analytics 4 for nonprofits](/blog/google-analytics-4-for-nonprofits/) walks through setting up donation events you can trust. ## Common mistakes — and the tools that help Most online fundraising falls short for predictable reasons: a clunky donation page, no recurring option, weak follow-up, or a site that’s slow on mobile. We break these down in [5 online fundraising obstacles and how to avoid them](/blog/5-online-fundraising-obstacles-and-how-to-avoid-them/). To run any of this well you also need the right systems. See [nonprofit CRM options](/blog/6-awesome-nonprofit-crm-options/) and [email marketing tools](/blog/nonprofit-email-marketing-tools/), and learn how to [turn advocates into donors](/blog/turning-advocates-into-donors-5-strategies-you-need-to-try/) and [use data to drive fundraising](/blog/the-5-principles-of-using-data-to-drive-nonprofit-fundraising/). ## Where your website fits Your website is the hub of modern fundraising: it’s where most online gifts happen and where every other channel sends people. A fast, accessible site with a frictionless donation flow and clear impact stories quietly raises more than any single campaign. What “frictionless” means in practice: a donation page that loads fast on a phone, suggested gift amounts with a visible monthly toggle, as few required fields as the payment actually needs, and no dead ends for donors using screen readers or keyboards (accessibility is donor experience too). We’ve collected real examples in [donation page examples and best practices](/blog/donation-page-examples-best-practices/). And it’s exactly what we build: see [nonprofit website design](/services/web-design/) and [nonprofit digital marketing](/nonprofit-digital-marketing-agency/). ## Nonprofit fundraising FAQs ### What is nonprofit fundraising? Nonprofit fundraising is how mission-driven organizations raise the money to fund their work through individual donations, recurring giving, major gifts, events, grants, and corporate partnerships. ### What are the most effective nonprofit fundraising strategies? The most effective programs diversify across channels, prioritize donor retention over one-time acquisition, promote recurring monthly giving, and lead every ask with impact and story. ### What is the best way for a small nonprofit to raise money? Start with your existing supporters: make your donation page simple, offer a monthly option, tell a clear impact story, and thank donors quickly. Owned channels (your website and email list) cost little and compound. ### How do nonprofits diversify their fundraising? By building several revenue streams (individual and recurring gifts, events, grants, corporate support, and digital) so the organization isn’t dependent on any single source. ### How do you improve donor retention? Thank donors fast and personally, show them the impact of their gift, communicate year-round (not just at appeals), and make it easy to give again or upgrade to monthly. ### What is the Google Ad Grant and how does it help fundraising? The Google Ad Grant gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google search advertising. For fundraising, it works as a top-of-funnel engine: it brings people already searching for your cause to your donation pages, programs, and email signups at no media cost. ### How should a nonprofit balance spending on fundraising? There’s no single correct ratio: the honest answer is that underinvesting in fundraising capacity costs missions more than overhead ever does. Judge spending by return and durability: retention-focused, owned-channel fundraising (your website, email, recurring program) tends to compound, while one-off paid pushes usually don’t. **Want a website that raises more?** [Talk to Elevation](/contact/). We build nonprofit websites and growth systems designed around donations. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Fundraising & Donations --- ### [Nonprofit SEO: The Complete Guide](https://www.elevationweb.org/blog/nonprofit-seo-guide/) **Published:** July 6, 2026 **Author:** Nate Carluccio **Excerpt:** Nonprofit SEO, explained end to end: keywords, on-page, technical, local, content, links — plus the GEO layer AI search adds and how to measure it all. **Content:** **Nonprofit SEO is the practice of improving your organization’s visibility in search engines (and now AI answers) so the people looking for your services, your cause, or a place to give can actually find you. It combines keyword research, on-page optimization, technical health, local presence, content, and link building, measured through free tools like Google Search Console and GA4.** If you’re an executive director or marketing lead, search is probably your largest source of new supporters and the channel you have the least time for. This guide covers the whole discipline in plain terms, from what to fix first and what to skip to how AI search is changing the job, so you can make good decisions whether you do the work yourself or hire it out. ## What is nonprofit SEO and why does it matter? Nonprofit SEO is everything you do to help search engines understand, trust, and recommend your website. When someone types “after-school programs near me,” “how to help refugees,” or your organization’s name into Google, SEO decides whether they find you or someone else. The mechanics are the same ones businesses use, but the job is different. A company optimizes for one audience: buyers. Your website serves at least four: donors, volunteers, the people you serve, and the journalists, funders, and partners checking you out before they commit. Each group searches differently, and a good strategy gives each of them a page worth landing on. Search is also your front door at the moments that matter most. Someone in crisis looks for help at 2 a.m. A donor vets you before writing a check. A reporter needs a local expert on deadline. None of them will dig past the first page of results, which is why visibility isn’t vanity — it’s access. The budget difference matters too. Most nonprofits can’t outspend anyone, so they have to out-answer them. That’s genuinely possible: search engines reward sites that address real questions clearly, and your team answers those questions every day. ## How do you find the right keywords? Keyword research is listening at scale. The goal is to find the words your audiences actually type, which are almost never the words in your strategic plan. You might address “food insecurity”; your neighbors search “food pantry open today.” Ranking for the second phrase serves more people than the first ever will. Start with sources you already have: - **Google Search Console** lists the exact queries your site already appears for. It’s free, and the data comes straight from Google. - **Google autocomplete and the “People also ask” box** show how real people phrase questions about your cause. - **Your Ad Grant search terms report** is a record of queries that already brought people to your site. If you’re not using it, the Google Ad Grant gives eligible nonprofits up to $10,000 per month in search advertising ([our Google Ad Grant guide](/blog/google-ad-grants/) explains how to qualify), and it doubles as free keyword research. Then sort every keyword by intent, meaning what the searcher is trying to accomplish: Search intentWhat they wantExample queryPage that fitsInformationalTo learn or understand“what is food insecurity”Blog post or guideNavigationalTo find you specifically“\[your name\] volunteer”Homepage or program pageTransactionalTo act: give, sign up, get help“donate to local food bank”Donation or volunteer pageLocalSomething nearby, soon“food pantry open Saturday”Location page and Google Business ProfileMatch each keyword to the page that serves its intent. A donation page will never rank for “what causes homelessness,” and a blog post shouldn’t be the page asking for money. ## On-page SEO: the basics that move rankings On-page SEO is how you make each individual page legible, both to search engines and to the person skimming it on a phone. Six elements do most of the work: - **Title tags.** The clickable headline in search results. Lead with the words people search, keep it under about 60 characters, and give every page one clear topic. - **Meta descriptions.** They don’t directly affect rankings, but they’re your ad copy in the results. Write each one like you want the click. - **Headings.** One H1 per page, then a logical hierarchy of H2s and H3s. Headings are how Google, skimming readers, and screen readers all understand your structure; [our guide to headings and subheadings](/blog/the-importance-of-headings-and-subheadings-on-content-pages/) goes deeper. - **Descriptive URLs.** /programs/youth-mentoring beats /page?id=847 every time. - **Alt text.** Describe images for visitors using screen readers first and search engines second. One habit, two audiences served. - **Internal links.** Connect related pages in plain language (“read our annual report,” not “click here”). It spreads authority through the site and keeps visitors moving. None of this is glamorous, and no single item will change your traffic overnight. But these basics compound, page after page, and they’re entirely within your control. ## Technical SEO: is your site helping or hurting you? Technical SEO is the plumbing. Search engines can’t rank what they can’t crawl, and visitors won’t wait for a page that loads slowly. For most nonprofit sites, the checklist is mercifully short: - **Speed.** Compress images, prune unused plugins, and use decent hosting. Slow pages lose visitors before your mission ever loads. - **Mobile.** Most searches happen on phones. If your donate button is hard to tap, that’s both a technical problem and a revenue problem. - **HTTPS.** Non-negotiable, especially on any page that accepts payments or personal information. - **Crawlability.** An XML sitemap, no accidental “noindex” tags, and a robots.txt file that isn’t blocking your own content. - **Redirects.** Every redesign or URL change needs 301 redirects from old addresses to new ones. Skipping this step quietly erases years of accumulated rankings. It’s the most expensive SEO mistake we see nonprofits make. - **Broken links.** Fix 404 errors, especially on pages that other websites link to. Most of this is maintenance, not a one-time project, and if nobody owns it, it quietly decays. That’s the case for a real upkeep routine, something we break down in our guide to [website maintenance costs for nonprofits](/blog/website-maintenance-cost-nonprofits/). ## How does local SEO work for nonprofits? If you serve a physical community, local SEO may matter more than everything above. When someone searches “volunteer opportunities near me” or “homeless shelter” plus your city, the map results usually appear above the regular listings, and organizations that ignore them are invisible in the spot people look at first. Three things drive local visibility: - **A complete Google Business Profile.** Accurate address, hours, categories, photos, and services. It’s free, and it’s often the first impression searchers get. - **Consistent name, address, and phone number** everywhere you’re listed: your website, nonprofit directories like Candid, local listings, and partner sites. - **Reviews.** Ask happy volunteers and program participants to leave one, and respond to all of them, including the awkward ones. If you have multiple locations or chapters, give each one a real page on your site with its own address, hours, staff, and story. A dozen thin copy-paste pages help nobody; a dozen genuinely local pages can each rank in their own community. ## What content earns rankings and links? Content strategy for SEO comes down to one question: what does someone need to know before they’ll give, volunteer, or ask for help? List those questions, then answer them one page at a time, in the language searchers use. The content that performs best for nonprofits, in rough order of effort: - **Program and service pages** that name what you do in searchable terms, not internal ones. - **Evergreen guides** that answer the questions your staff already answer by phone and email every week. - **Original data and stories only you have**: outcomes, reports, and firsthand accounts that journalists and bloggers will cite. That last category is also your link-building engine. Backlinks (other sites linking to yours) remain one of the strongest trust signals in search, and nonprofits hold natural advantages here: partners, coalitions, local media, funders, and event listings that businesses would pay for. Start with the relationships you already have; our post on [three inexpensive ways to boost your nonprofit’s visibility](/blog/3-inexpensive-ways-to-boost-your-nonprofits-visibility/) covers the low-budget version of this playbook. One scheduling tip: tie content to your fundraising calendar. A guide published in early fall has time to rank before year-end giving, and content and campaigns work better planned together, which is why our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) treats them as one system. ## What does AI search change for nonprofits? A growing share of searches now end in an AI-written answer (Google’s AI Overviews, ChatGPT, Perplexity) instead of a click to a website. Earning citations in those answers is called GEO ([generative engine optimization](/services/ai-visibility/)), and it’s the newest layer of nonprofit SEO, not a replacement for it. The encouraging part: the same qualities that rank pages also get them cited. AI systems tend to pull from sources that: - Answer the question directly in the first paragraph, then elaborate, the way this article opens. - Use clear headings and FAQ sections that map to questions people actually ask. - Keep facts consistent everywhere they appear: your website, Candid, your Google Business Profile, press coverage. - Include structured data (FAQ and Organization schema) so machines can confirm who you are. The risk of ignoring this is quiet but real: if AI tools summarize your issue area without mentioning you, you’ve lost the introduction before it happened. Our step-by-step guide to [getting your nonprofit cited by AI](/blog/how-to-get-your-nonprofit-cited-by-ai/) walks through the fix in detail. ## How do you measure nonprofit SEO? SEO without measurement is publishing and hoping. Two free tools cover most of what you need: - **Google Search Console** shows impressions, clicks, average position, and the real queries bringing people in. Check it monthly and watch trends, not day-to-day noise. - **GA4** shows what organic visitors do once they arrive. If your analytics were set up years ago, verify they still work: Universal Analytics stopped processing data in 2023, and plenty of nonprofit dashboards quietly went dark. Measure outcomes, not just traffic. Rankings are a means; the ends are donations started, volunteer forms submitted, newsletter signups, and program inquiries. Set those up as conversions in GA4, then report a handful of numbers to your board consistently instead of twenty numbers occasionally. Finally, set expectations honestly. SEO progress shows up over months, not weeks — but it compounds. A page you publish this year keeps working next year, which is more than any ad can say. *For the structured-data layer specifically, see our plain-English [schema markup guide](/blog/schema-markup-for-nonprofits/).* ## Nonprofit SEO FAQs ### How long does SEO take to work for a nonprofit? Expect movement over months, not weeks, with gains that compound after that. Technical fixes on an established site tend to pay off fastest; brand-new content targeting competitive keywords takes the longest. ### Is nonprofit SEO really free? The tools mostly are: Search Console, GA4, and Google Business Profile cost nothing. The real investment is staff time for content, fixes, and upkeep, which is why many organizations pair in-house writing with outside technical help. ### What’s the difference between SEO and GEO? SEO earns you a position in search results that people click; GEO earns you a citation inside AI-generated answers. They share the same foundations, so progress on one helps the other. ### Does the Google Ad Grant affect our SEO? Not directly, since ads don’t change organic rankings. But the Grant’s search terms data is excellent keyword research, and the traffic it sends helps you learn which pages convert before you invest months in ranking them. ### Should we do SEO in-house or hire help? Content and local SEO are very doable in-house, because nobody knows your community like your staff does. Technical audits, site migrations, and GEO strategy are where outside specialists usually earn their fee. If you’d rather spend your hours on the mission than in Search Console, that’s fair — and it’s what we’re here for. Elevation has worked exclusively with nonprofits since 2007, and our [SEO and GEO services](/services/seo-geo/) cover everything in this guide, from technical audits to AI visibility. Tell us what you’re working on, and we’ll give you an honest read on what would actually move the needle. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** SEO for Nonprofits --- ### [WordPress for Nonprofits: Why It Wins and How to Run It Well](https://www.elevationweb.org/blog/wordpress-for-nonprofits/) **Published:** July 9, 2026 **Author:** Mauricio Suarez **Excerpt:** WordPress for nonprofits: why open-source ownership wins, the honest maintenance tradeoffs, and how to handle plugins, hosting, security, and updates. **Content:** **WordPress for nonprofits wins on ownership: the software is open-source, your content is portable, and the ecosystem covers donations, events, and volunteer management. The tradeoff is upkeep: updates, security, and backups are your responsibility, not a platform’s. Organizations that pair WordPress with managed hosting and a steady maintenance routine get flexibility that hosted builders can’t match, without the 3 a.m. surprises.** Most executive directors don’t lose sleep over content management systems until the donation page goes down mid-campaign or a plugin update breaks the homepage. Your CMS choice shapes how fast your team can publish, what your giving experience looks like, what upkeep costs, and whether you can change agencies without rebuilding from scratch. We’ve worked exclusively with nonprofits since 2007, almost always on WordPress, so here’s the honest case for it — fine print included. ## Why does WordPress fit nonprofits so well? Three reasons come up in nearly every platform conversation we have: ownership, flexibility, and ecosystem. **You own it.** WordPress is open-source software. There’s no license fee for the core platform, no company that can raise your plan price or sunset the product, and no lock-in. Your content lives in a database you control and can export, and your site can move to any host you choose. For organizations that answer to boards and funders, that kind of ownership is a governance win, not just a technical one. **It grows with you.** A WordPress site can start as a simple brochure and become a hub with recurring giving, an events calendar, a volunteer portal, gated member resources, and a multilingual blog — all without switching platforms. Hosted builders tend to hit a ceiling; WordPress mostly doesn’t. **The ecosystem is enormous.** WordPress powers more of the web than any other CMS, which means plugins exist for nearly every nonprofit need and the talent pool runs deep. If your current agency relationship ends, thousands of other developers can pick up your site without missing a beat. That’s insurance most proprietary platforms can’t offer. ## What are the honest downsides? Nobody maintains WordPress for you. The core software, your theme, and every plugin you install ship updates continually, and skipping them is how nonprofit sites get hacked or quietly break. With a hosted builder, the platform company handles the plumbing. With WordPress, that responsibility belongs to you or a partner you trust. A few other realities worth naming: - **Plugin quality varies.** Two plugins that promise the same feature can differ wildly in security and support. - **There’s no single support line.** When something breaks, someone has to work out whether it’s the host, the theme, or a plugin conflict. - **Freedom invites sprawl.** Sites accumulate plugins the way closets accumulate coats, and every one of them is code someone has to maintain. None of this is a reason to avoid WordPress, but it is a reason to budget for its care. We’ve broken down what that typically involves in our guide to [website maintenance costs for nonprofits](/blog/website-maintenance-cost-nonprofits/). ## How does WordPress compare to hosted website builders? Here’s the tradeoff in one view: WordPressHosted buildersOwnershipYou own the software and your data outrightYou rent access; the platform owns the softwareCustomizationNearly unlimited through themes, plugins, and custom codeLimited to what the platform allowsMaintenanceYour responsibility, or your partner’sHandled by the platformPortabilityFull export; move hosts anytimeVaries, and often partialBest fitOrganizations that expect to grow and integrateVery small sites with no capacity for upkeepIf you’re still weighing platforms, our roundup of the [best website builders for nonprofits](/blog/best-website-builders-for-nonprofits/) compares the hosted options in detail. The short version: builders trade control for convenience, and WordPress trades convenience for control. ## Which plugins does a nonprofit site actually need? Think in categories, not brand names. The right specific tool depends on your CRM, your payment processor, and your team, but almost every nonprofit site draws from the same short list: - **Donations and fundraising:** embedded giving forms with recurring gifts, so donors never leave your site. - **Forms:** contact, volunteer sign-up, event registration. - **Events:** calendars and RSVPs for programs and fundraisers. - **SEO:** metadata, sitemaps, and redirects you control. - **Security and backups:** firewalls, malware scanning, and restorable copies of your site. - **Performance:** caching and image optimization so pages load fast on any device. - **Integrations:** connectors that sync form fills and donations to your [CRM](/blog/6-awesome-nonprofit-crm-options/) and your [email marketing platform](/blog/nonprofit-email-marketing-tools/). One caution: accessibility overlay plugins don’t make a site accessible. Accessibility comes from how a site is designed and built (we build to WCAG 2.2 AA as our standard), and no plugin can retrofit that with a toggle. As a rule of thumb, the best plugin stack is the shortest one that covers your needs. ## How should you handle hosting, security, and updates? Hosting is where WordPress sites are made or broken. Cheap shared hosting is the false economy of the nonprofit web: slow pages, no staging environment, and a support queue that’s never heard of your site. Managed WordPress hosting costs more and repays it with server-level security, automatic backups, and infrastructure tuned specifically for WordPress. It’s the approach we’ve standardized on. Elevation is an Automattic Pro Partner, and we host client sites on Pressable, which delivers 99.999% uptime, so the donation page stays up on the night your appeal goes out. Whoever runs your site, a healthy routine looks like this: - Apply core and plugin updates on a regular schedule, testing on a staging copy first. - Keep automatic offsite backups you’ve actually practiced restoring. - Monitor uptime and form submissions, so you hear about failures before donors do. - Review the plugin list quarterly and remove anything unused. - Test the donation flow end to end before every major campaign. ## When is WordPress the wrong choice? Less often than you might think. Small sites do great on WordPress: plenty of the organizations we work with launch with five or six pages, and the platform grows with them instead of boxing them in. What actually decides it isn’t size, it’s upkeep. WordPress needs someone responsible for updates, backups, and security, whether that’s a staff member or a partner on a [maintenance plan](/services/website-maintenance/). A hosted builder only makes sense when a site will truly never be touched again, and that trade costs you ownership of your content, your donor data, and your SEO the day you outgrow it. If you do choose WordPress and want a head start on design, our collection of [nonprofit website templates](/blog/10-nonprofit-website-templates-you-can-use-today/) is a good place to begin. ## WordPress for nonprofits FAQs ### Is WordPress free for nonprofits? The WordPress software itself is free and open-source. You’ll still pay for hosting, a domain, any premium plugins or themes, and the time (yours or a partner’s) to keep everything updated. ### Should nonprofits use WordPress.org or WordPress.com? WordPress.org is the self-hosted, open-source version: you pick your own host and control everything. WordPress.com is a hosted service run by Automattic. Most nonprofits that want full plugin flexibility choose self-hosted WordPress on a managed host. ### How often does a WordPress site need updates? Core, theme, and plugin updates ship continually, so a healthy routine reviews and applies them at least monthly; weekly is better. Security patches should go in as soon as they’re released. ### Is WordPress secure enough to handle donations? Yes, when it’s maintained. Reputable donation plugins process payments through a dedicated payment processor, so card data never touches your server. The real risks are outdated plugins and weak hosting, and both are solvable. ### Can we run WordPress without a developer on staff? Day-to-day publishing, yes: the editor is built for non-technical users. Updates, security, and troubleshooting are where most small teams bring in a maintenance partner rather than hiring in-house. WordPress gives your nonprofit a website you truly own — as long as someone keeps it healthy. If your team would rather spend its hours on the mission than on plugin updates, our [website maintenance plans](/services/website-maintenance/) cover updates, security, backups, and support on Pressable hosting. Tell us about your site and we’ll tell you what it needs. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-mauricio-s.png) Mauricio Suarez Mauricio Suarez has been a driving force at Elevation since 2015, rising from full-stack development to team lead and stepping into the role of Chief Technology Officer in 2024. He spearheads the company's technical initiatives while coaching the development team, specializing in scalable WordPress builds tailored to each nonprofit's mission. [See Full Bio](https://www.elevationweb.org/author/mauricio-suarez/) [ ](https://www.elevationweb.org/author/mauricio-suarez/) **Categories:** Web Design --- ### [The Best Website Builders for Nonprofits, Compared Honestly](https://www.elevationweb.org/blog/best-website-builders-for-nonprofits/) **Published:** June 25, 2026 **Author:** Mauricio Suarez **Excerpt:** An honest comparison of the best website builders for nonprofits: drag-and-drop tools, WordPress, nonprofit platforms, and custom builds — no hype. **Content:** **The best website builders for nonprofits fall into four categories: drag-and-drop tools like Wix and Squarespace, open-source WordPress, nonprofit-specific platforms, and fully custom builds. Drag-and-drop wins on speed, WordPress on ownership and flexibility, nonprofit platforms on built-in donations, and custom builds on accessibility and long-term fit. The right choice depends on your team, your budget, and how much work your site has to do.** Platform comparisons usually read like they were written by the platforms themselves. This one isn’t. Elevation has worked exclusively with nonprofits since 2007, which means we’ve watched these decisions play out over years — not over a free-trial period. If you’re an executive director or marketing lead choosing the foundation for the next five years of your organization’s online presence, here’s the honest version: what each category does well, where each one quietly costs you, and how to tell whether to build it yourself or bring in help. ## Why does the platform decision matter so much? Your website platform is the one marketing decision that’s expensive to undo. Colors can change in an afternoon and copy can change in a week, but the platform underneath your site shapes everything downstream: how donations get processed, whether a supporter using a screen reader can finish your forms, how quickly your team can publish, and what a redesign will cost three years from now. Switching later means rebuilding pages, redirecting URLs, retraining staff, and hoping your search rankings survive the move. So choose slowly, and choose for the organization you’re becoming — not just the one you are today. ## Drag-and-drop builders: fast to launch, easy to outgrow This is the Wix and Squarespace class of tools: hosted platforms where you pick a template and arrange content blocks on a page. No code, no separate hosting account, no software updates to manage. What they’re genuinely good at: - **Speed.** A capable staffer or volunteer can get a presentable site live in a weekend. - **Low technical burden.** Hosting, security, and updates are the vendor’s problem, not yours. - **A friendly editor.** The editing experience is approachable enough that non-technical staff will actually use it. Where they fall short: - **You’re renting, not owning.** Your site lives on their servers, in their format. If you leave, you mostly start over; exports are limited at best. - **Donations are an afterthought.** Payment blocks exist, but recurring giving, tribute gifts, and donor data flows usually mean bolting on third-party tools. - **Accessibility is on you.** Templates vary widely, and the platform won’t stop you from publishing pages that people with disabilities can’t use. - **There’s a ceiling.** Everything works until the day you need something the blocks can’t do. We’ve left prices out on purpose: plans and pricing change often. Check each vendor’s current pricing page before you budget. ## What makes WordPress the default for so many nonprofits? WordPress is open-source software, which changes the ownership equation completely. The code is free, your content lives in a database you control, and you can move hosts, change designers, or rebuild the front end without losing anything. The practical advantages: - A plugin ecosystem that covers nearly everything nonprofits need: donation forms, event calendars, membership areas, and [CRM integrations](/blog/6-awesome-nonprofit-crm-options/). - Real design range. You can start from a template (we’ve collected [ten nonprofit website templates worth a look](/blog/10-nonprofit-website-templates-you-can-use-today/) and compared [premium versus free options](/blog/a-comparison-of-premium-vs-free-website-templates-for-nonprofits/)) or commission a design that’s entirely yours. - No lock-in. If your agency or host disappoints you, you take your site and go. The honest trade-off: freedom comes with responsibility. Software updates, security, backups, and plugin conflicts are now yours to manage, or to pay someone to manage. Before you commit, read our breakdown of [what website maintenance really costs nonprofits](/blog/website-maintenance-cost-nonprofits/). It’s the line item most teams forget to budget. Full disclosure: Elevation builds on WordPress and is an Automattic Pro Partner. We chose it for the ownership and flexibility reasons above, but it isn’t automatically right for everyone. ## Nonprofit-specific platforms: donations built in, flexibility traded away A newer category bundles website building with fundraising tools designed for nonprofits from the start: donation pages, recurring giving, sometimes email and a lightweight CRM in one subscription. When the fit is right, these are genuinely convenient. A two-person development team gets donation forms that behave like donation forms rather than repurposed shopping carts, without configuring anything. The trade-offs mirror the drag-and-drop category, amplified: - You’re limited to the features the vendor decides to build, on the vendor’s timeline. - Design flexibility tends to be narrow: sites on the same platform look like siblings. - Ask hard questions about data portability before signing. Your donor records shouldn’t be hostage to a website contract. ## When does a fully custom build make sense? A custom build means original design and development on an open-source foundation (most often WordPress) rather than a proprietary platform. It’s the difference between decorating an apartment and designing a house. Custom makes sense when your website is core infrastructure rather than an online brochure: - Accessibility is engineered in from the first wireframe (we build to the WCAG 2.2 AA standard) instead of patched after launch. - Donation journeys are designed around your donors, not around a plugin’s defaults. If online giving is a serious revenue channel, this is where the investment pays back; our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) covers why the giving experience matters so much. - Unusual needs stop being blockers: program finders, resource libraries, multilingual content, integrations with the systems you already run. The cost is real: custom builds take more money up front and a professional team. But you’re buying fewer compromises per year, and the sites that hold up best over time tend to come from this category. Most of the organizations in our roundup of [the best nonprofit websites](/best-nonprofit-websites/) run custom builds on open-source foundations. ## How do the four options compare? Drag-and-drop buildersWordPressNonprofit-specific platformsFully custom**Flexibility**Limited to the platform’s blocks and templatesHigh: themes and plugins cover most needsLimited to the vendor’s feature setWhatever your organization needs**Ownership**You rent; exports are limitedYou own the site and the dataVaries: check data portability carefullyYou own everything**Accessibility**Depends on your template and your choicesDepends on theme and build qualityVaries by vendorEngineered in from the start**Donations**Basic payment blocksStrong, via plugins and integrationsBuilt in: often the main strengthDesigned around your donor journey**Long-term cost**Low at first; recurring forever, plus a rebuild when you outgrow itModerate: hosting and maintenance are yoursSubscription, plus switching costs if you leaveHigher up front, fewer compromises laterOne note on that last row: every option has a long-term cost. The difference is whether you pay it gradually in subscriptions and workarounds, or up front in a build that fits. ## Should you build it yourself or get help? DIY is the right call more often than agencies like to admit. It makes sense when: - Your site is essentially informational: who you are, what you do, how to reach you. - Someone on staff has the time and the interest to own it. - Online donations are occasional rather than a core revenue channel. Professional help makes sense when: - Online fundraising is central to your budget, and every abandoned donation form is money out of a program. - You have accessibility obligations (many grants and public funders now expect them) or you serve communities where access can’t be optional. - Your website needs to talk to other systems: CRM, email, event registration. - Nobody in-house realistically has hours for the site, and it shows. It doesn’t have to be either-or, either. A professionally designed WordPress site your team maintains day to day is the most common middle path we see. ## Nonprofit website builder FAQs ### What’s the best website builder for a small nonprofit? If your site is mostly informational and someone on staff has time to maintain it, a drag-and-drop builder is the fastest path. If you expect to grow into serious online fundraising, WordPress gives you more room without starting over. ### Is WordPress really free? The WordPress software is free and open-source. You’ll still pay for hosting, a theme or design, and ongoing maintenance. The total depends on how much of that you handle in-house. ### Do website builders handle donations well? Most handle basic one-time payments. Recurring giving, tribute gifts, and CRM integration usually require dedicated fundraising tools, which is where nonprofit-specific platforms and WordPress plugins are stronger. ### Can we switch platforms later without losing our search rankings? Yes, if the migration preserves your URLs or redirects them correctly. It’s real work, though. Audit your top-performing pages before anything moves, and budget time for redirects. ### How do we know we’ve outgrown our website builder? Three common signs: your team works around the tool instead of with it, donation forms are losing you completed gifts, and “our site can’t do that” keeps coming up in planning meetings. Still weighing the options? Good. This decision deserves some deliberation. If you’d like a second opinion from a team that has built websites for more than 1,000 nonprofits, have a look at our [UX and design services](/services-ux-ui-design/) and tell us about your project. No pitch and no pressure — just an honest read on where your organization fits in the table above. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-mauricio-s.png) Mauricio Suarez Mauricio Suarez has been a driving force at Elevation since 2015, rising from full-stack development to team lead and stepping into the role of Chief Technology Officer in 2024. He spearheads the company's technical initiatives while coaching the development team, specializing in scalable WordPress builds tailored to each nonprofit's mission. [See Full Bio](https://www.elevationweb.org/author/mauricio-suarez/) [ ](https://www.elevationweb.org/author/mauricio-suarez/) **Categories:** Web Design --- ### [Google Ad Grants: A Comprehensive Guide (2026 Updated)](https://www.elevationweb.org/blog/google-ad-grants/) **Published:** June 20, 2025 **Author:** samantha-lee **Content:** **The Google Ad Grant gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google Search ads. This guide covers eligibility, the application, account setup, the compliance rules (like the 5% click-through-rate floor), conversion tracking, and optimization — or skip ahead and let us handle it with [Google Ad Grant management](/services-google-ad-grant/).** The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads. It’s designed to help organizations extend their public service messages to a wider audience in an effort to make a greater impact on the world. The program can revolutionize nonprofit organizations. So why are so many nonprofits missing out? With nonprofits frequently overstretched, the requirements of the grant can be too demanding to maintain if you’re not particularly experienced with it. Here we give tips to make the grant easier to manage and walk you through why, and how, you should get started. ## Does the Google Ad Grant Program Work? Since its creation in 2003, the Google Ad Grant program has granted over $9 billion to more than 115,000 nonprofit organizations in free advertising. The program gives nonprofits the chance to advertise on Google at no cost to the nonprofit. Giving qualified organizations up to $10,000 per month of in-kind advertising, the money can be used to promote their missions and initiatives at the top of the page in Google search results. Advertisements are in the format of a Google Ad. The greatest strength of the Grant is that it has no expiration date and there is never a need to reapply. However, the organization must maintain good standing by remaining within the [requirements laid out by Google](https://support.google.com/grants/answer/9042207?hl=en) in order to keep the grant. ## What is a Google Ad and How Do You Write One? Google Ads are the links that appear on the results page when you conduct a Google search. They appear both before and after the organic results. They are identifiable by the boxed green “Ad” that appears underneath the link and to the left of the URL. ![aspca-example](https://www.elevationweb.org/wp-content/uploads/2026/06/aspca-example.jpg) Finding the right words for successful Google Ad copy is tricky. From the drafting and revising to the publishing and testing, the utmost detail and attention must be deployed at all times. For these reasons, the craftsmanship that comes from experience cannot be underestimated. Nonprofit marketers (like Elevation) are constantly optimizing their processes by studying and implementing the foundation of successful ads. This pivots on **power words**, **emotional appeals**, and **clever copy**. When these three concepts function harmoniously, your Google Ad copy will prosper. ### Power Words 1. **You** It is important to remain audience-focused and the word ‘you’ achieves this. By using this psychological tactic, users are more likely to click on the ad 2. **Click** By weaving ‘click’ into the ad copy, users know exactly what next step they should take. Uncomplicated and direct language works! 3. **Opportunity** The word ‘opportunity’ characterizes exciting new beginnings and this concept drives users to participate. 4. **Increase** An implication of progress comes from the word ‘increase’ and this encourages viewers of the ad. 5. **Love** This tactful emotional appeal yields clicks. And we *love* clicks. ### Emotional Appeals 1. **Determine your Nonprofit’s Donor/Buyer Persona** 1. Who is your customer? 2. What might they find funny? 3. What might they not want to see? 4. Tap into their personality. 2. **Commit to a Persona** 1. Do they want to be consoled? 2. Do they want humor? 3. Is your organization their wake-up call? 4. Determine which persona viewers want. 3. **Write to Your Persona** 1. Write through the persona’s lens and your ad will be more memorable and effective. ### Clever Copy Whilst clarity is important in advertising, so is the intelligence of an ad. People often talk about **clever ads** with their friends, but much less often about **clear ads**. Whilst clever ads won’t necessarily lead to more conversions, they will increase the memorability and influence of your nonprofit. So which is better, clever or clear? Unfortunately, the answer is a combination of both. Copy must be clear and informative whilst also being catchy and unique. Always have them wanting to know more! ##### PRO TIP: Medical and rehab organizations applications are reviewed more thoroughly! In general, Ads from healthcare organizations (nonprofit or otherwise) are heavily scrutinized to ensure compliance with Google’s Ad policies. You can [learn more here](https://support.google.com/adspolicy/answer/176031). ## What Can the Google Ad Grant Program Be Used for and What’s Its Impact? The Google Ad Grant program is designed to help organizations extend their public service messages to an audience in an effort to make a greater impact on the world. Nonprofits have different goals when it comes to their Google Ad campaigns, such as: 1. **Build awareness of your mission** Your vision and mission weren’t created overnight and the time has come for you to share your mission with as many people as possible. There are people out there – right now – looking for an organization like yours; so show them it! 2. **Driving more traffic to their site** Your website is the ideal place for people who want to actively and proactively engage with your nonprofit. Using the Google Ad Grant program, you can drive more traffic than ever before. 3. **Increasing their online donations** People need to know about your cause in order to donate to it. With Google Grants, you can further your exposure, increase your website traffic, and, as a result, potentially gain financial supporters. 4. **Building a community of volunteers** The frequency of your ads appearing on Google will make more people aware of your cause. This gives an opportunity for more volunteers to get involved in your organization. 5. **Recruit staff for open positions** Oftentimes, hiring staff to fulfill a nonprofit’s needs simply isn’t an option. By entrusting the management of the Google Grant to a third party like Elevation, nonprofits alleviate much of the financial burden whilst also allowing for experts in the field to manage the marketing. 6. **Sharing their story to a wider audience** Every nonprofit has a story behind its vision. With Google Grants, you can share yours more easily and with a larger audience. More people will click, and more people will learn “why”. ## Am I Eligible to Receive the Google Ad Grant? Because of the size of the grant, Google has very specific requirements. You can see general requirements for your organization and website below as well as which organizations do not qualify. To check your specific eligibility, take the **[Elevation Google Ad Grant quiz](https://go.elevationweb.org/quiz-google-ad-grant-eligibility)** which takes around two minutes to complete. ### To qualify for the grant, your organization must: 1. Hold certified charitable status in your country. 1. In the US, you’ll need to be registered as a [501(C)(3)](https://go.elevationweb.org/how-to-file-a-501c3) organization 2. If you’re registered outside of the US, check Google’s [requirements for your country](https://support.google.com/nonprofits/answer/3215869?hl=en&ref_topic=3247288). If you do not see your country, the Google Ad Grant program may not yet be available in that country. 3. Not be affiliated with a government. 4. Register with **[Google for Nonprofits](https://www.google.com/nonprofits/)**. 5. Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt use when you register with **[Google for Nonprofits](https://www.google.com/nonprofits/)**. 6. Have a noncommercial, live website with substantial content that provides a quality experience for your site visitors. ### To qualify for the grant, your organization’s website must: 1. Have a **[high-quality user experience](https://www.elevationweb.org/blog/4-benefits-of-good-ux-for-your-nonprofit-website)**. This includes: 1. Having a clear mission and description. 2. Having up-to-date events and information. 3. Being easy to navigate. 4. Having clear CTAs. 5. Have unique information. 6. Be secured with **[HTTPS](https://www.elevationweb.org/blog/ssl-certificates-101)**. 7. Load quickly and have no broken links. 3. Not be for commercial activity. If your website does run commercial activity, it must describe how it is related to your mission and you must disclose an annual report showing the use of funds. 4. Have any donation pages hosted by one of these **[verified donation platforms](https://support.google.com/grants/topic/9298837)**. ##### PRO TIP: Have no advertising or only unobtrusive and mission-related unobtrusive advertising! Still not sure if you’re eligible? [Take our quiz](https://go.elevationweb.org/quiz-google-ad-grant-eligibility)! ### Which nonprofit organizations do not qualify for the Google Ad Grant? 1. Government entities and organizations. 2. [Some educational and healthcare organizations](https://go.elevationweb.org/quiz-google-ad-grant-eligibility); our aforementioned quiz can help you determine this. 3. Addiction and rehab nonprofit organizations may qualify for the grant, but ads will need to be reviewed thoroughly by Google before being shown. Careful and calculated wording will need to be deployed in order for ads to show. Once you have confirmed your nonprofit’s eligibility, you can begin the process of applying for the Google Ad Grants program. ## How to Apply for the Google Ad Grant Program There are a series of steps a nonprofit organization must take to apply for the program: 1. Make sure your nonprofit is qualified. [**Read requirements for eligibility here**](https://support.google.com/grants/answer/9042207?hl=en) or take the **[Elevation Google Ad Grant ](https://go.elevationweb.org/quiz-google-ad-grant-eligibility)****Questionnaire** 2. Visit the **[Google for Nonprofits](https://www.google.com/nonprofits/) website and click ‘Get Started’ 3. Complete the Google for Nonprofits Application 1. Have your organization’s name, address, and EIN on hand 2. Ensure your mission statement can be easily found on your website 3. Use a shared organizational email address, not a personal one or one that can only be accessed by one individual 4. Take advantage of the opportunity to set up a **[TechSoup](https://support.google.com/nonprofits/answer/7348743?hl=en)** account and acquire a token 4. Wait 2-14 days 5. Click the link in the verification email 6. Congratulate yourself on getting access to the Google Ad Grant. 7. Almost done! Now create a strategy for how you will *maintain* your eligible standing. To read a more comprehensive rundown of how to apply for the Google Grant, **[click here](https://www.elevationweb.org/blog/google-ad-grants)**. ## How to Keep Your Google Ad Grant There are a number of factors that go into maintaining the Google Ad Grant. 1. Maintain a CTR of 5% or higher. To see a list of tips for writing ads that will perform well, **[click here](https://www.elevationweb.org/blog/creating-a-successful-google-ad-to-keep-your-grant)**. 2. Use geo-targeting 3. Feature two site-link extensions 4. Valid conversion tracking (if applicable) 5. A minimum of two Ad Groups per campaign 6. A minimum of two Ads per Ad Group 7. No single word keywords 8. No use of over overly generic keywords 9. A quality score greater than 1-2 10. An average CPC of $2 (or the use of smart bidding) 11. Write ads that comply with [**Google’s Policies**](https://policies.google.com/) 12. Log in at least once a month 13. Make changes at least every 90 days 14. Respond to **[Google’s annual survey](https://docs.google.com/forms/d/e/1FAIpQLSczpnyIPjodpfXQFUzOr3djDeGcewLrtWG7Pn6ZO6O-PdNx-w/viewform)** ## Who Are We and Why Are We Teaching You How to Get a Google Grant? Elevation is a full-service digital agency that specializes in nonprofit website design and marketing. If all this information is overwhelming, as it can be, we can help you! Our mission is to help nonprofits maximize their reach online so nonprofits can focus on real impact. Our services allow you to reap the benefits while incurring none of the hassle. What does Elevation do in relation to the Google Ad Grant? 1. Grant Application 2. Keyword Research 3. Ad Development 4. Manage Google Ad Grant Ad 5. Monthly Reporting 6. Landing Page Consultation We enroll you in the Google Ad Grants program, answering all your questions and addressing all your suggestions along the way, so there’s no grant writing required on your end. - We conduct research to determine which keywords would best suit your nonprofit’s website. - We create compelling ads to get you the highest possible CTR and conversations, and traction to your landing pages. - We help you manage your $10,000 monthly grant to ensure it is being maximized to its potential. - We send you monthly reports detailing your campaigns’ performance and how the grant is being used. - We offer tips and advice about how you can maximize your campaign potential with your current landing pages. If you need help drafting a custom landing page, you need simply ask your Account Manager. ![elevation-6](https://www.elevationweb.org/wp-content/uploads/2026/06/elevation-6-scaled-1.jpg) ##### Your Google Grant on Autopilot Elevation can do the hard work of managing your Google Grant for you, while your nonprofit and community reap the benefits. What’s Included - Account Audit - Keyword Research - Grant Retention - Account Management Support - Monthly Performance Report - Complete Grant Application Process ## FAQs for the Google Ad Grant For further information check out our **[Google Ad Grant webinar](https://go.elevationweb.org/webinar-google-ad-grants)** which covers the basics of the grant, the benefits, and how to build effective and structured campaigns. **Q**: Do I need to use the same email address for everything related to the Grant program? **A**: Yes. You will need to use the same login email for all activity relating to the Google Ad Grant program including Google for Nonprofits. You can always add more email addresses along the way but losing access to the primary email address can cause problems and delays. This is why it is important to initially register with an email that multiple team members can access. **Q**: What happens if I spend over $10,000 in a month? **A**: If an organization spends more than the allotted amount in a month, two things will happen. The first is that the ads will stop showing up on Google until the next month. The second is that the amount exceeding $10,000 will be deducted from the following month’s allotment. You will **not** be penalized or charged. **Q**: Why did Google reject my application? **A**: There are a plethora of reasons why an application may be rejected. One common reason is that an organization fails to meet the program’s eligibility requirements. Another is that the AdWords account is not correctly configured according to the **[Google Ad Grants Account Creation Guide](https://support.google.com/grants/answer/6077350?hl=en&ref_topic=9842577)**. Handing off the program to someone who specializes in it alleviates the vast majority of these potential rejections and is the most time- and cost-effective route. **Q**: Can I publish ads for various websites or for our social media profiles? **A**: Ads may be linked to only one website domain. This domain should be the same one that was approved in the initial program application. Ads cannot direct people to social media profiles. **Q**: Is there a deadline to apply? **A**: No, there is no deadline, and should you need to pause the process for any reason, you can pick up where you left off whenever you’re ready. **Q**: What do I do if my account gets suspended? **A**: Don’t panic. Look through the steps below before taking action. 1. Review the information provided by the suspension notification and check the **Google Ad Grant Policies. 2. Once you have fixed all compliance issues you can identify, **[visit the Ad Grants Help page](https://support.google.com/grants/contact/Request_for_reactivation_cases_2?visit_id=637563421292301686-3677271596&rd=1)** for account reactivation requests or call **[1-866-246-6453](tel:1-866-246-6453)**. You will then be told if there are any further violations and – if there are – you will be given information on how to resolve the issue. 3. Once all violations have been corrected, contact them again via email or phone and explain you would like your account re-reviewed. 4. Now the hard part – wait. Re-submitting forms will not speed up the process. 5. Your account will then be reactivated. 6. Schedule regular account maintenance in your calendar. **Q**: How long does it take to see positive results? **A**: Most ads are reviewed and approved within one business day, but nonprofits in industries like healthcare with stricter compliance regulations may take up to two weeks. It frequently takes a minimum of six months of actively optimizing results before nonprofits begin seeing an impact. **Q**: Can I create any type of ads using the money from the Google Ad Grant program? **A**: No. Only text ads on Google – which are the format that appear in Google search results – can be created using money from the grant. **Q**: How is the Google Ad Grant different from advertising through Google Ads or on Google’s YouTube platform? **A**: [Google Grant vs Google Ads vs Youtube ](https://www.elevationweb.org/blog/the-power-of-sem-for-your-nonprofit) **Q**: How long does it take to get the Google Ad Grant? **A**: It varies a lot but below are the average wait times for each step. Your nonprofit may already have some steps completed. 1. TechSoup validation: 7-11 business days 2. Google for Nonprofits account setup: 4-14 business days 3. Google Ad Grants Pre-Qualification (Part 1): 2-9 business days 4. Google Ad Grants Account Setup (Part 2): 6-29 business days 5. Application review: Approximately 10 business days ## My Question Isn’t Listed, How Can I Find Help? The Google Ads Policies Center can be **found here**. The Center includes information on the following areas: 1. Prohibited Content Content you cannot advertise on the Google Network 2. Prohibited Practices Things you can’t do if you wish to advertise with Google 3. Restricted Content and Features Content you can advertise, but with limitations 4. Editorial and Technical Quality standards for ads, websites, and apps ## Glossary **501(c)(3)**: Section **[501(c)(3)](https://go.elevationweb.org/how-to-file-a-501c3)** is a portion of the U.S. Internal Revenue Code (IRC) and a specific tax category for nonprofits. This is required for U.S. organizations that want to use the grant. **Conversions**: A conversion occurs when a visitor to your website completes a desired goal. This may include donating money, signing up for a webinar, reading a blog, and more. **CPC**: Cost-per-click. The Google Grant has certain rules in place regarding the CPC of some **keywords** \[Link to internal part of document\] therefore ensuring management of the CPC is vital. **CTA**: Call-to-action. CTA is any design that prompts a response or encourages a **conversion**. \[Link to internal part of document\] **CTR**: Click-through rate. CTR is the ratio of users who click on a link to the number of total users who have viewed the page/email/ad. **EIN**: Employer Identification Number (only applies in the U.S.) **Google search ads**: The ads that appear both before and after the search results displayed when you use Google Search **GTM**: Google Tag Manager. GTM is a tag management system that allows you to update measurement codes and related code fragments on a website and/or mobile app. GTM allows users to track conversions, website analytics, retargeting, and more. **Impression:** When an advertisement or other form of digital media appears on a user’s screen. **Keywords**: The words and phrases that people type into search engines when they are searching for something on the internet. **Landing page**: A single web page whose primary purpose is to receive traffic from a search result or a campaign such as a marketing promotion, email, or online advertisement. **SEM**: Search engine marketing **SEO**: Search engine optimization **Sitelink extensions**: Sitelink extensions that display below the main text of a Google Ad and take people to specific pages on a site. **Session**: A set of interactions an individual makes within a 30-minute period. **Smart learning**: A subset of automated bid strategies that use machine learning to optimize for conversions. #### Table of Contents 1. [What is it?](#WhatIsIt) 2. [Does it work?](#DoesItWork) 3. [What is a Google Ad?](#WhatIsAGoogleAd) 4. [What can it be used for?](#WhatIsTheImpact) 5. [Am I eligible?](#AmIEligible) 6. [How to apply](#HowToApply) 7. [How to keep it](#HowToKeppIt) 8. [Who we are](#WhoAreWe) 9. [FAQ](#FAQ) 10. [Where can I find help?](#Help) 11. [Glossary](#Glossary) *Beyond setup, the strategic view — what the grant is actually for — lives in our [Ad Grant strategy guide](/blog/nonprofit-google-ad-grant-strategy/).* ## Google Ad Grant FAQs ### What is the Google Ad Grant? A program that gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google Search advertising to promote their mission. ### Who is eligible for the Google Ad Grant? Most registered 501(c)(3) nonprofits that hold a valid Google for Nonprofits account and agree to the program’s website and campaign requirements. Schools, hospitals, and government entities are generally excluded. ### How much is the Google Ad Grant worth? Up to $10,000 per month ($120,000 per year) in free Google Search ads. ### What is the 5% CTR rule? Grant accounts must maintain at least a 5% click-through rate each month, or they risk being suspended. It is one of the most important compliance rules to manage. ### How do you apply for the Google Ad Grant? Register for Google for Nonprofits, confirm eligibility, then activate Google Ad Grants and build a compliant Search campaign. Many nonprofits use an agency to handle the process. ### Can you lose the Google Ad Grant? Yes. Accounts can be suspended for inactivity, falling below the 5% CTR rule, broken conversion tracking, or policy violations. Ongoing management keeps the grant active. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-samantha-lee.png) samantha-lee Specializing in marketing and communications for nonprofits, Samantha brings an in-depth understanding of the unique challenges nonprofits face and focuses on meeting nonprofits of any size where they’re at in terms of resources and knowledge. She has a wide experience in Google Grant Management, Analytics, Social Media and SEO. [See Full Bio](https://www.elevationweb.org/author/samantha-lee/) [ ](https://www.elevationweb.org/author/samantha-lee/) **Categories:** Google Ad Grant --- ### [SEO vs GEO vs AEO: What Nonprofits Actually Need to Know](https://www.elevationweb.org/blog/seo-vs-geo-vs-aeo/) **Published:** July 20, 2026 **Author:** Nate Carluccio **Excerpt:** GEO vs AEO vs SEO: plain definitions of all three, a side-by-side comparison, and why nonprofits should focus on the practice instead of the label. **Content:** **The GEO vs AEO debate is mostly a naming argument. SEO helps your nonprofit rank in search results, GEO (generative engine optimization) helps AI assistants read and cite your content, and AEO (answer engine optimization) aims to make your content the direct answer. They are not competing strategies; they are layers of one discipline built on clear answers, sound structure, and consistent facts.** If you’ve sat in on a marketing pitch this year, you’ve probably heard all three acronyms, sometimes in the same sentence. One agency says SEO is dead and GEO is the future. Another swears AEO is the term that matters. A third uses them interchangeably and hopes nobody asks follow-up questions. The confusion isn’t your fault, and it isn’t really about strategy. The industry is having a vocabulary war, and nonprofits are caught in the crossfire. So let’s define all three terms plainly, put them side by side, and get to the part that actually matters: what your organization should do, whatever you decide to call it. ## What is SEO, and why does it still matter? Search engine optimization is the practice of helping your pages rank in traditional search results: the list of links you see on Google or Bing. When someone searches “food bank near me” or “how to volunteer with refugees,” SEO is the work that determines whether your nonprofit shows up. The core activities have been stable for years: - Researching the words your supporters and service users actually type - Writing pages that answer those searches better than anyone else - Keeping the site technically healthy: fast, crawlable, mobile-friendly - Earning links and mentions from sites people already trust For most nonprofits, organic search is still a major source of new supporters and service users, and neither of the newer acronyms works without it. If you want the full playbook, our [nonprofit SEO guide](/blog/nonprofit-seo-guide/) covers it end to end. ## What is GEO (generative engine optimization)? GEO is the practice of making your content easy for AI assistants to read, trust, and cite. When someone asks ChatGPT, Claude, or Perplexity a question, or when Google’s AI Overviews compose an answer at the top of the results page, those systems pull from sources they can parse and verify. GEO is the work of becoming one of those sources. In practice, that means: - Answering questions directly, near the top of the page, in plain language - Keeping facts about your organization consistent everywhere they appear: your site, directories, profiles - Using structured data so machines can confirm what your pages say - Earning mentions on third-party sites that AI systems already draw from The stakes differ from SEO in one important way: an AI answer often ends the search. If the assistant names three organizations and yours isn’t one of them, there is no page two. We’ve written a full walkthrough on [how to get your nonprofit cited by AI](/blog/how-to-get-your-nonprofit-cited-by-ai/). ## What is AEO, and how is it different from GEO? Answer engine optimization is the older term of the two. It grew out of the featured-snippet and voice-search era, when the goal was to win the single boxed answer at the top of Google or to be the response a smart speaker read aloud. Today, agencies that say AEO usually mean something very close to GEO: structure your content so answer engines (snippets, People Also Ask boxes, voice assistants, AI chat) choose you. If you want a clean distinction, here it is: - **AEO** emphasizes winning a specific answer slot for a specific question. - **GEO** emphasizes being woven into AI-generated responses, which synthesize many sources at once. In day-to-day work, the tactics overlap almost entirely. Anyone selling you AEO and GEO as separate line items is charging you twice for the same work. ## GEO vs AEO vs SEO: how do they compare at a glance? Here’s the side-by-side: DisciplineGoalWhere it shows upCore tacticsSEORank your pages in search resultsGoogle and Bing results pagesKeyword research, quality content, technical health, linksGEOBe read, trusted, and cited by AI assistantsChatGPT, Claude, Perplexity, Google AI OverviewsDirect answers, consistent facts, schema markup, third-party mentionsAEOBe the answer to a specific questionFeatured snippets, People Also Ask, voice assistants, AI answersQuestion-style headings, concise answer paragraphs, FAQ content, schema markupNotice how much the tactics column repeats itself. That’s the tell: these aren’t three strategies. They’re three lenses on one body of work. ## Are these rivals, or layers of the same discipline? Layers. Here’s how they stack: - **SEO is the foundation.** AI assistants lean heavily on search indexes and retrieval to decide what to read. A page that ranks well is far more likely to be pulled into an AI answer than one buried five pages deep. - **AEO is a formatting discipline on top of it.** Question-style headings and concise, quotable answers make a ranking page eligible to be the answer. - **GEO extends both beyond your website.** It adds the off-site layer: consistent facts across the web, mentions in sources AI systems draw from, and structured data that lets machines verify your claims. This is why “should we do SEO or GEO?” is the wrong question. You can’t do GEO without SEO underneath it, and SEO without answer-ready formatting leaves visibility on the table. It’s also why we treat [SEO and GEO as one service](/services-seo-geo/), not two competing ones. ## What stays the same no matter which label wins? Whichever acronym the industry settles on, the underlying practice rewards the same things: - **Clear answers.** Every important page should answer its core question within the first screen, in language a stranger could quote. - **Structure.** Descriptive headings, short paragraphs, lists, and tables help both crawlers and language models find what matters. - **Consistent facts.** Your name, mission, programs, and locations should match everywhere they appear. Contradictions make machines — and people — hesitate. - **Schema markup.** Structured data translates your pages into a format machines can verify. Our guide to [schema markup for nonprofits](/blog/schema-markup-for-nonprofits/) covers the types that matter most. - **Content worth citing.** Original explanations, honest expertise, pages that genuinely help. No formatting trick compensates for thin content. If a proposal you’re evaluating is heavy on acronyms and light on these fundamentals, that tells you something. ## Which term should your nonprofit actually use? Honestly? The label matters far less than the practice. Pick whichever word helps your board and your team understand the work, and judge vendors on their deliverables rather than their vocabulary. For what it’s worth, here is how we use the terms at Elevation: - **SEO** is the foundation: rankings, technical health, and content that earns search traffic. - **GEO** is our umbrella term for AI visibility: everything involved in getting your nonprofit read, cited, and recommended by AI assistants. - **AEO** lives inside GEO. Winning answer boxes and direct answers is one outcome of the same work, not a separate program. We landed on GEO as the umbrella because it describes the new behavior most accurately: engines that generate answers rather than list links. But if a peer organization calls the same work AEO, they’re not wrong — and if a vendor’s proposal is solid, don’t let the acronym be the deal-breaker. *For the full playbook behind these labels, see our complete [nonprofit GEO guide](/blog/nonprofit-geo/).* ## SEO, GEO, and AEO FAQs ### Is GEO the same as AEO? They overlap heavily but aren’t identical. AEO focuses on winning a specific answer slot: a featured snippet, a voice response, a direct answer box. GEO is broader: being read, trusted, and cited across AI-generated responses generally, including off-site signals like third-party mentions and consistent organizational facts. Most tactics serve both. ### Does GEO replace SEO for nonprofits? No. AI assistants rely on search indexes and retrieval systems to find source material, so pages that rank well are more likely to be cited. GEO builds on SEO rather than replacing it. A nonprofit that abandons SEO to chase GEO undermines both. ### Do we need separate strategies for ChatGPT, Perplexity, and Google AI Overviews? No. Each platform behaves a little differently, but they reward the same fundamentals: clear direct answers, sound structure, consistent facts, and schema markup. Chasing platform-specific tricks is a poor use of a nonprofit’s limited time; the fundamentals travel across all of them. ### What should a small nonprofit do first? Start with your highest-traffic pages. Make sure each one answers its core question in the first screen, add an FAQ section for the questions people actually ask, apply schema markup, and check that your organization’s basic facts are consistent across your site and major directories. ### Why does schema markup matter for all three? Schema markup labels your content in a format machines can read, so search engines and AI assistants can verify what your page is about: your organization, your FAQs, your events, your services. It’s one of the few tactics every acronym in this article agrees on. If you’d rather spend your energy on your mission than on refereeing acronym fights, that’s the right instinct. The practice is what matters, and it’s teachable, checkable work. Elevation has worked exclusively with nonprofits since 2007, and our [AI Visibility & GEO services](/services-ai-content/) exist to handle exactly this (the foundation, the formatting, and the off-site signals) so your team doesn’t have to become search-industry linguists. If you’re curious where your organization stands today, we’re happy to take a look. No pressure either way. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** SEO for Nonprofits --- ### [ADA Website Compliance for Nonprofits: Understanding the Real Risk](https://www.elevationweb.org/blog/ada-website-compliance-nonprofits/) **Published:** July 17, 2026 **Author:** Erin Mastrantonio **Excerpt:** ADA website compliance for nonprofits, minus the fear: how courts treat websites, where Section 508 fits, and how WCAG conformance reduces real risk. **Content:** **ADA website compliance means making your nonprofit’s website usable by people with disabilities, and courts have increasingly treated websites as covered by the Americans with Disabilities Act. For most nonprofits there is no single federal technical standard to point to, but WCAG conformance, the W3C’s accessibility guideline set, is the accepted benchmark and the most practical way to reduce legal risk.** Most people searching for this topic have just had a scare. A board member forwarded an article about website lawsuits, or a demand letter landed at a peer organization, and suddenly “is our site compliant?” is the question of the week. The fear is understandable. It is also a bad planning tool. This guide walks through what the law actually says, where the real risk sits, and what a sensible nonprofit response looks like. One thing before we start: Elevation is a web agency that has worked exclusively with nonprofits since 2007. We are not a law firm, and nothing in this article is legal advice. If you have questions about your organization’s specific legal exposure, talk to your counsel. ## Does the ADA apply to nonprofit websites? The Americans with Disabilities Act was signed in 1990, before websites were part of daily life, so the law never mentions them. Title III of the ADA prohibits discrimination by “places of public accommodation,” and many nonprofits (clinics, museums, food banks, schools, service providers) clearly fit that description in their physical operations. The long-running question has been whether a website counts as a place of public accommodation too. Courts in different parts of the country have answered that question differently, but the overall direction has been consistent: judges increasingly apply the ADA to websites, particularly when the site is how people access an organization’s services. A few signals that your website deserves attention: - You serve the general public, and your site is how people find and use your programs - You accept donations, registrations, or applications online - You receive federal funding, which brings additional obligations (more on that below) - Your programs have digital front doors: intake forms, event signups, resource libraries If several of those describe your organization, the useful question is no longer “does this apply to us?” It is “how do we get ahead of it?” ## How do the ADA, Section 508, WCAG, and EN 301 549 fit together? These four names come up constantly in accessibility conversations, and they do different jobs: StandardWhat it isWho it matters forADAA U.S. civil rights law prohibiting disability discriminationOrganizations that serve the public, which includes most nonprofitsSection 508A U.S. law requiring accessible technology in federal contextsFederal agencies and organizations that receive federal fundingWCAGThe W3C’s technical guidelines for accessible web contentEveryone; it is the benchmark courts and regulators referenceEN 301 549The European accessibility standard, which incorporates WCAGOrganizations working with or serving audiences in the EUThe key relationship: the ADA states the right, and WCAG describes the practice. When a court, regulator, or funder asks whether a website is accessible, WCAG conformance is almost always the measuring stick. And if your nonprofit receives federal funding, read your grant agreements closely: Section 508 and related requirements can reach you directly, not just the agency that funds you. Your counsel can tell you exactly where you stand. ## What does the legal risk actually look like? This is where fear-based marketing thrives, so let’s stay measured. Web accessibility lawsuits and demand letters are real, and nonprofits are not exempt from them. But the shape of the risk matters more than any scary headline: - Most matters begin with a demand letter, not a courtroom - Outcomes usually center on remediation (fixing the site) plus legal costs, rather than dramatic damages - The organizations most exposed are typically the ones that ignored accessibility entirely, not the ones with an imperfect but active program - A documented, good-faith effort (an audit, a remediation plan, visible progress) changes the conversation if a complaint ever arrives You will notice we are not quoting lawsuit counts. Those numbers get repeated out of context and shift year to year. The principle underneath them is stable: doing nothing is the risky position, and demonstrable progress is the defensible one. ## Why is WCAG conformance the practical answer? The Web Content Accessibility Guidelines are the W3C’s guideline set for accessible web content, organized around four principles: content should be perceivable, operable, understandable, and robust. At the commonly targeted AA level, conformance covers things like: - Text alternatives for images, so screen readers can describe them - Sufficient color contrast between text and backgrounds - Full keyboard operability for people who cannot use a mouse - Properly labeled forms, donation forms especially - Captions for video content - A logical heading structure that assistive technology can navigate WCAG 2.2 Level AA is the target we point most nonprofits toward, and it is the default on every site Elevation builds. Our accessibility work is led by IAAP-certified professionals, because checklists only go so far — judgment about how real people use assistive technology matters just as much. ## Do accessibility overlays and widgets solve the problem? You have probably seen the pitch: add one line of JavaScript and your compliance worries disappear. It is worth being direct here. Overlays can adjust some surface-level presentation, such as font size and contrast toggles, but they sit on top of your code rather than fixing it. Many assistive-technology users report that overlays get in their way rather than help. And overlays have not proven to be reliable protection: organizations that rely on them have still faced accessibility complaints. Treat an overlay, at best, as a supplement. It is never a substitute for accessible code, structure, and content. ## What should your nonprofit actually do? A calm, ordered response beats a panicked one. Here is the sequence we recommend: 1. **Start with an audit.** You cannot prioritize what you have not measured. Our guide to running a [nonprofit website accessibility audit](/blog/nonprofit-website-accessibility-audit/) walks through what to test and how. 2. **Fix the highest-impact issues first.** Donation forms, navigation, color contrast, and alt text usually top the list. Our walkthrough on [how to make your nonprofit website accessible](/blog/how-to-make-your-nonprofit-website-accessible/) covers the practical fixes. 3. **Publish an accessibility statement.** Say what standard you target, acknowledge known gaps, and give people a way to report problems. 4. **Build accessibility into your process, not just your to-do list.** If a redesign is on the horizon, accessibility is far cheaper to build in than to bolt on. It is baked into our [Web Design & Development](/services-ux-ui-design/) work from the first wireframe. 5. **Re-check on a schedule.** Websites drift. Every new page, plugin, and PDF is a chance to regress, so pair periodic reviews with checks after major updates. ## What is the better reason to do this? Legal risk gets the attention, but it is the least interesting reason to act. Every community a nonprofit serves includes people with disabilities: aging donors with low vision, veterans, program participants, volunteers who navigate by keyboard or screen reader. When your website is inaccessible, it quietly turns away the very people your organization exists to reach — and their families, and their advocates. Accessibility is not a defensive expense. It is mission delivery. And the side effects are all positive: clearer navigation, better-structured content, forms that work for everyone. Compliance is the floor. Reaching the people you set out to serve is the point. *The practical prevention lives in our [accessibility best practices checklist](/blog/nonprofit-accessibility-best-practices/).* ## ADA website compliance FAQs ### Is WCAG legally required under the ADA? Not by name for most nonprofits. The ADA does not spell out a technical web standard for private organizations, but WCAG is the benchmark courts and regulators consistently reference. Treating WCAG 2.2 Level AA as your working requirement is the practical position. ### We receive federal funding. Does Section 508 apply to us? Possibly. Section 508 requires accessible technology in federal contexts, and federally funded organizations often carry related obligations through their grant agreements. Review your agreements and ask your counsel rather than assuming the requirement stops at the agency that funds you. ### Will an accessibility overlay protect us from lawsuits? No tool can guarantee protection, and overlays in particular have not proven reliable. They adjust surface presentation without fixing the underlying code, and organizations using them have still faced complaints. Treat overlays as a supplement at most, never a substitute for accessible development. ### What WCAG version and level should we target? WCAG 2.2 Level AA is the target we recommend and the standard we build to by default. It is the current version of the guidelines and adds newer success criteria. If your site was built to an older version, a redesign is the natural moment to move up. ### How often should we check our website for accessibility? Accessibility drifts as content changes, so treat it as maintenance rather than a one-time project. A sensible rhythm for many organizations is a periodic review (annually works well as a baseline) plus a check after any major redesign, new form, or significant content addition. If you would rather not carry this alone, that is a reasonable choice too. Elevation has worked only with nonprofits since 2007 (more than 1,000 of them), and accessibility is part of how we build, not an add-on. Take a look at our [Accessibility Services](/services-accessibility/), or [request an accessibility consultation](/accessibility-consultation/) if you want a clear, honest picture of where your site stands. No pressure either way — the important thing is that you start. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-erin-m.jpg) Erin Mastrantonio Erin Mastrantonio joined Elevation in 2019 and serves as Senior Account Manager, Chief Operating Officer, and Accessibility Director. She helps nonprofit clients find affordable solutions that turn their websites into revenue-generating engines and information hubs for their missions, trains clients to create accessible web content, and oversees the agency's accessibility program. [See Full Bio](https://www.elevationweb.org/author/erin-mastrantonio/) [ ](https://www.elevationweb.org/author/erin-mastrantonio/) **Categories:** Web Design --- ### [Nonprofit Website Accessibility Audit: What It Covers and What It Costs](https://www.elevationweb.org/blog/nonprofit-website-accessibility-audit/) **Published:** July 16, 2026 **Author:** Erin Mastrantonio **Excerpt:** What a nonprofit website accessibility audit covers, what drives the cost, and how to choose an auditor — plain answers for teams comparing quotes. **Content:** **A nonprofit website accessibility audit is a structured review of your site against WCAG 2.2 AA, combining automated scans with expert manual testing using keyboards and screen readers. Cost depends on how many unique page types and interactive components your site has, not raw page count, and the deliverable is a prioritized findings report your team or your developer can act on.** If you’re collecting quotes for an audit right now, you’ve probably noticed they vary wildly — and it’s rarely clear why. Usually it’s because vendors are quoting different things: one is selling an automated scan with a logo on it, another is scoping days of expert testing. This guide walks through what a real audit includes, what actually drives the price, and how to tell the difference before you sign anything. ## What does a nonprofit website accessibility audit actually cover? A thorough audit measures your site against the Web Content Accessibility Guidelines (WCAG), the standard published by the W3C. Most audits use version 2.1 at the AA level, because that’s the benchmark courts, regulators, and funders most often point to. In practice, the work breaks into layers: - **Automated scanning** across the site to flag machine-detectable issues like missing alternative text, low color contrast, and unlabeled form fields. - **Manual keyboard testing**: can someone navigate every menu, form, and modal without touching a mouse, and can they always see where focus is? - **Assistive technology testing** with screen readers such as JAWS, NVDA, and VoiceOver, checking what’s actually announced, not just what the code says. - **Key journey walkthroughs** (donating, registering for an event, signing up to volunteer), because those are the paths where a barrier costs you the most. - **Document review** for PDFs and downloadable reports, often scoped separately because each file takes specialized time to evaluate. ## Why isn’t an automated scan enough? Automated tools are genuinely useful, and any decent audit starts with one. But they can only detect the presence or absence of code patterns. A scanner can confirm an image has alt text; it can’t tell you the alt text says “IMG\_4032.jpg.” It can confirm a form field has a label; it can’t tell you the error message never gets announced to a screen reader user who submits the form incorrectly. The judgment calls (reading order, focus management, whether instructions make sense without visual context) require a human tester. That’s why an audit quote dramatically cheaper than the others is usually a scan wearing an audit’s clothes. If budget is tight, start with a self-check instead: our guide to [auditing your nonprofit website’s accessibility](/blog/audit-nonprofit-website-accessibility/) walks through what you can test yourself in an afternoon, at no cost. ## What drives the cost of an accessibility audit? Here’s the part that surprises most nonprofit teams: total page count barely matters. A 900-page site built from ten templates costs about the same to audit as a 40-page site built from ten templates, because auditors test unique patterns, not duplicates. What actually moves the price: Cost driverWhy it affects the priceUnique page templatesEach distinct layout needs its own full pass of manual testing.Interactive componentsDonation forms, calendars, filters, carousels, and maps each need keyboard and screen reader testing across their states.Third-party embedsDonation processors and ticketing widgets add testing surface you don’t control.Assistive technology matrixTesting across more screen reader and browser combinations takes more hours.Documents in scopePDFs and downloadable reports are evaluated one by one.Depth of remediation guidanceCode-level fix recommendations take longer to write than a list of problems.When you request quotes, share a list of your templates and interactive features rather than your page count. You’ll get more accurate numbers, and you’ll be comparing like with like. ## Audit, monitoring, remediation — which do you need? These three get bundled and confused constantly, so it’s worth separating them: - **An audit** is a point-in-time expert assessment. It tells you where you stand today and what to fix first. - **Monitoring** is ongoing automated scanning that catches regressions between audits. It’s useful, but it inherits every limitation of automated tools. - **Remediation** is the actual fixing, whether your developer works from the report or the auditing team handles it directly. Most organizations end up needing all three, but in that order. Paying for monitoring before you’ve had a manual audit means automatically watching a site you’ve never actually evaluated. ## What should a good findings report include? The report is the product, so hold it to a high bar. A useful one includes: - Every issue mapped to the specific WCAG success criterion it fails - A severity rating that separates blockers (someone cannot donate) from minor friction - Where each issue lives: the template or component, with screenshots and steps to reproduce - A recommended fix, specific enough for a developer to act on without guessing - A plain-language summary your leadership or board can read in five minutes Ask for a sample report before you hire anyone. If the sample turns out to be a raw scanner export with a cover page, keep looking. ## How do you choose an accessibility auditor? Credentials and methods matter more than portfolio polish. Look for: - **IAAP certification.** The International Association of Accessibility Professionals certifies individual practitioners; CPACC and WAS are the common credentials. It’s the clearest signal that a human on the team has verified expertise, not just a subscription to a scanning tool. - **Manual testing, described specifically.** Ask which screen readers and browsers they test with. Vague answers are an answer. - **Nonprofit context.** An auditor who has tested donation flows, event plugins, and CRM-embedded forms before will find issues in yours faster. - **A retest plan.** Fixing issues and verifying fixes are separate steps; ask how validation works after remediation. Elevation’s Accessibility Services team includes IAAP-certified professionals, and because we’ve worked exclusively with nonprofits since 2007, the donation forms and event calendars in your stack are ones we’ve tested many times before. If you’d like to talk through scope before committing to anything, you can [book a free accessibility consultation](/accessibility-consultation/). ## Will one audit make you compliant for good? No — and any vendor who implies otherwise is selling something other than an audit. An audit is a snapshot. The day after it’s delivered, someone on your team publishes a blog post without alt text, uploads a PDF, or installs a new plugin, and your compliance picture shifts. Accessibility holds up when it becomes part of how the site is run: - Train content editors on headings, alt text, and descriptive link text - Re-audit after redesigns, platform migrations, or major new features - Use monitoring between audits to catch machine-detectable regressions early - Build accessibility into design decisions from the start; our roundup of [nonprofit website best practices](/blog/nonprofit-website-best-practices/) covers how it fits alongside everything else your site needs to do And if an audit reveals problems too structural to patch (templates built without semantic markup, a theme that fights keyboard users), remediation can cost more than rebuilding accessibly. That’s a conversation for a [Web Design & Development](/services-ux-ui-design/) team; for what it’s worth, every site Elevation builds meets WCAG 2.2 AA by default. *For the day-to-day checklist behind the audit, see our [nonprofit accessibility best practices](/blog/nonprofit-accessibility-best-practices/).* ## Nonprofit website accessibility audit FAQs ### Is an automated scan enough to protect us from ADA risk? No. Courts have increasingly applied the ADA to websites, and disputes turn on whether real users with disabilities can complete real tasks, something automated tools can’t fully evaluate. Scans are a useful layer, not a defense. ### How long does an accessibility audit take? It depends on the same factors that drive cost: templates, components, and how many assistive technology combinations are in scope. A credible auditor will give you a timeline after seeing your site, not before. ### Do small nonprofits really need an accessibility audit? Size doesn’t exempt you from the ADA, and if your organization receives federal funding, Section 508 obligations may apply as well. The stronger argument is the mission one: barriers on a donation form or a services page shut out the very people many nonprofits exist to serve. ### Should we audit against WCAG 2.1 or WCAG 2.2? WCAG 2.2 is the W3C’s newer release and builds on 2.1 with additional success criteria. Version 2.1 AA remains the benchmark most legal and funding language references, but we audit against WCAG 2.2 AA as the default. Testing against 2.2 puts you slightly ahead of the curve. ### How often should we re-audit? After any redesign, migration, or significant new functionality, and periodically even without them, since small content changes accumulate. Between full audits, monitoring plus a trained content team keeps most regressions from piling up. If you’re weighing an audit, the most useful next step is a conversation about your site’s actual templates and components. That’s what determines scope, and it’s a short discussion. You can see how Elevation approaches audits, remediation, and ongoing accessibility work on our [Accessibility Services](/services-accessibility/) page, and when you’re ready, we’re happy to help you figure out what your site actually needs. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-erin-m.jpg) Erin Mastrantonio Erin Mastrantonio joined Elevation in 2019 and serves as Senior Account Manager, Chief Operating Officer, and Accessibility Director. She helps nonprofit clients find affordable solutions that turn their websites into revenue-generating engines and information hubs for their missions, trains clients to create accessible web content, and oversees the agency's accessibility program. [See Full Bio](https://www.elevationweb.org/author/erin-mastrantonio/) [ ](https://www.elevationweb.org/author/erin-mastrantonio/) **Categories:** Web Design --- ### [The AI Visibility Audit: How to Check if AI Recommends Your Nonprofit](https://www.elevationweb.org/blog/ai-visibility-audit-nonprofits/) **Published:** July 15, 2026 **Author:** Nate Carluccio **Excerpt:** Run an AI visibility audit: check whether ChatGPT, Claude, Perplexity, and Google's AI Overviews mention, describe, and cite your nonprofit — and fix the gaps. **Content:** **An AI visibility audit checks whether AI assistants (ChatGPT, Claude, Perplexity, and Google’s AI Overviews) mention, accurately describe, and cite your nonprofit when people ask the questions your supporters ask. It takes about an hour, costs nothing to run yourself, and tells you exactly where you stand in the fastest-growing discovery channel.** More supporters now start with an AI assistant instead of a search box: “what are the best food-security nonprofits near me?”, “is this organization legitimate?”, “how do I donate?” If the answer doesn’t include you, or describes you wrong, you never learn about the person who asked. Here’s how to find out, step by step. ## Step 1: list the questions your supporters actually ask Don’t audit with your own vocabulary — audit with theirs. Write down 10–15 real questions across four intents: IntentExample questionWhat you’re testing**Discovery**“Best \[your cause\] nonprofits in \[your city\]”Do you appear at all?**Brand**“What does \[your organization\] do?”Is the description accurate and current?**Action**“How do I donate to / volunteer with \[your organization\]?”Does it route people correctly?**Trust**“Is \[your organization\] legitimate? Who runs it?”Do trust signals surface?## Step 2: ask the major AI assistants Run every question through ChatGPT, Claude, Perplexity, and a Google search that triggers an AI Overview. Use fresh sessions so your history doesn’t color the answers, and save each response: you’ll want the before-and-after when you fix things. ## A worked example Say you run a food bank serving three counties. You ask each assistant: “What are the best food-security nonprofits near Riverside?” Perplexity names two national organizations and one local competitor, with citations — you’re absent. ChatGPT describes your organization when asked directly, but calls you a “soup kitchen” and names a program you retired two years ago. Google’s AI Overview pulls a sentence from a third-party directory with your old address. That single session tells you three different things: a discovery gap (you’re not in the consideration set), an accuracy problem (stale facts in the training data and on your own site), and a source problem (a directory you don’t control is outranking your own pages as the machine’s source of truth). Each has a different fix, which is exactly why you audit before you optimize. ## What a good answer looks like You’re not aiming for flattery; you’re aiming for an answer a stranger could act on. A strong AI response about your organization typically has four properties: - **You’re named** in discovery answers for your cause and service area: in the set, not necessarily first. - **The description is current:** right mission, right programs, right geography, right leadership. - **Your website is the cited source**, not a directory, not a news story from 2019. - **The action path is correct:** donate, volunteer, and contact answers route to the right pages. Screenshot the best answer you find and treat it as the benchmark. The audit’s job is to make every other assistant’s answer look like that one. ## Step 3: score what you find - **Mentioned?** Are you in the answer at all? And for discovery questions, are peers named ahead of you? - **Accurate?** Right mission, programs, service area, and leadership? Or stale facts from an old site? - **Cited?** Does the assistant link or attribute you as a source, or describe you second-hand? - **Actionable?** When someone asks how to give or volunteer, does the answer route them to the right place? Score each question simply: present/absent, accurate/wrong, cited/uncited. The pattern across 15 questions is your visibility profile. ## Keep score like you mean it A spreadsheet turns a one-off experiment into a program. One row per question per assistant, re-run quarterly: QuestionAssistantMentioned?Accurate?Cited?NotesBest \[cause\] nonprofits near \[city\]PerplexityNoN/AN/ATwo national orgs + one local peer shownWhat does \[org\] do?ChatGPTYesPartlyNoNames a retired programHow do I donate to \[org\]?AI OverviewYesYesDirectoryCites third-party page, not oursThe quarter-over-quarter movement is the point: after you publish answer-first pages and schema, you should see “mentioned” flip on discovery questions first, then citations shift from third-party sources to your own site. ## Why nonprofits fail the audit Four causes explain most gaps. Your pages bury answers instead of leading with them. Your basic facts (founding year, service area, program names) differ between your website, your profiles, and third-party directories, so machines can’t tell which version to trust. Your site has no [schema markup](/blog/schema-markup-for-nonprofits/), leaving AI to guess at structure. And you simply haven’t covered the questions people ask. A page that answers “what does your organization do?” plainly is astonishingly rare. ## How to fix it: the GEO playbook The fix is Generative Engine Optimization ([GEO, and how it relates to SEO and AEO](/blog/seo-vs-geo-vs-aeo/)), and it’s concrete: answer-first pages, FAQ sections with matching schema, consistent facts everywhere you appear, and clear entity signals about who you are. Our complete guide to [getting your nonprofit cited by ChatGPT](/blog/how-to-get-your-nonprofit-cited-by-ai/) walks through each fix; the broader search fundamentals live in our [nonprofit SEO guide](/blog/nonprofit-seo-guide/). ## What you can control (and what you can’t) Be clear-eyed about the mechanics. Perplexity and Google’s AI Overviews retrieve live web results, so your fixes can show up there in weeks. ChatGPT and Claude blend training data with live browsing, so stale descriptions can linger even after your site is perfect, which is why consistency across every place your organization appears matters as much as your own pages. And every assistant varies its answers run to run; that’s normal. Audit for patterns across questions, not any single response. You also can’t force a citation — no one can, and vendors who promise guaranteed AI placement are selling something they don’t control. What you control is being the clearest, most consistent, best-structured source about your own work. That’s the whole strategy, and it’s enough. ## Who should own this This is a communications-team habit, not an engineering project. The audit itself takes about an hour a quarter and needs no tools beyond the assistants and a spreadsheet. The fixes split naturally: content owners handle answer-first rewrites and FAQs; whoever manages the website adds [schema markup](/blog/schema-markup-for-nonprofits/); leadership signs off on the canonical fact sheet: one agreed version of your founding year, service area, program names, and impact language that everything else quotes. ## Make it a habit, not a one-off AI systems refresh their sources continuously, so visibility drifts the same way rankings do. Re-run the audit quarterly, after every major site change, and any time your programs or leadership change. Track the same questions each time so movement is measurable. *Once you’ve scored your visibility, the fixes live in our complete [nonprofit GEO guide](/blog/nonprofit-geo/).* ## AI visibility audit FAQs ### What is an AI visibility audit? A structured check of how AI assistants (ChatGPT, Claude, Perplexity, and Google’s AI Overviews) describe and recommend your nonprofit when people ask the questions your supporters actually ask. You score whether you’re mentioned, described accurately, and cited, then fix the gaps. ### Which AI tools should we test? Start with ChatGPT, Claude, Perplexity, and Google’s AI Overviews. They pull from different sources and cite differently, so an organization can be visible in one and invisible in another. ### Why doesn’t ChatGPT mention my nonprofit? Usually because your content isn’t structured for machines to read and cite: no clear answer-first pages, inconsistent facts across the web, missing schema markup, or thin coverage of the questions people ask. Occasionally it’s simply that stronger, better-structured sources outrank you. ### How do we improve our AI visibility? The discipline is called GEO (Generative Engine Optimization): answer-first content, FAQ sections, schema markup, consistent facts everywhere your organization appears, and clear entity signals. Our guide to getting cited by AI walks through the full playbook. ### How often should we re-run the audit? Quarterly is a sensible rhythm: AI systems update their sources continuously, and your own content changes too. Re-run it after any major website change or rebrand. **Want the audit done for you and the gaps fixed?** That’s exactly what our [AI Visibility & GEO](/services-ai-content/) service does: we run the audit, structure your content so assistants can read and cite it, and keep your facts consistent everywhere. [Tell us about your organization](/contact/). ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** SEO for Nonprofits --- ### [Volunteer Recruitment Strategies That Actually Work](https://www.elevationweb.org/blog/volunteer-recruitment-strategies/) **Published:** July 14, 2026 **Author:** Pablo Rosas **Excerpt:** Volunteer recruitment strategies that actually work: specific asks, low-friction signups, the right channels, and retention that turns into referrals. **Content:** **The volunteer recruitment strategies that work best are specific asks, low-friction signups, and channels your supporters already use. Write role descriptions that name the task, the time commitment, and the impact. Make signing up take less than two minutes. Then treat retention as recruitment — volunteers who feel useful come back, and they bring friends, which outperforms any listing or ad you’ll ever run.** If you’ve ever posted a volunteer opportunity and gotten three signups (two of whom never showed), you know how discouraging recruitment can feel. The good news: the problem usually isn’t a shortage of willing people. It’s that most asks are vague, buried three clicks deep on the website, or attached to a form longer than a rental application. This guide walks through the fixes in order of impact, from the message itself to where you post it to the follow-up that turns a signup into a show-up. ## Why do most volunteer recruitment efforts fall flat? Most recruitment fails before anyone sees a flyer or a social post, because the ask itself gives people nothing to say yes to. “We need volunteers!” is a plea, not an invitation. It doesn’t tell a busy person what they’d actually do, how long it would take, or whether they’re qualified, so they scroll past and tell themselves they’ll look into it later. They won’t. Four failure points account for most of the volunteers you’re not getting: - **A generic ask.** No role, no schedule, no sense of what a shift involves. - **A buried page.** The volunteer page hides under a dropdown nobody opens, with no path from the homepage. - **A long form.** Fifteen required fields, a waiver, and references, all before anyone has committed to anything. - **Silence afterward.** The signup lands in a spreadsheet and nobody follows up for two weeks, which reads as “we didn’t really need you.” Everything below attacks one of these four. Fix them in this order, and every channel you post on afterward works harder. ## Write an ask people can say yes to People say yes to specific, bounded requests and hesitate at open-ended ones. “Help us fight hunger” asks for a lifestyle change. “Pack grocery boxes Saturday morning, 9 to 11, no experience needed” asks for two hours. The second one wins every time. A strong volunteer role description covers five things: 1. **The task, in plain words.** “Sort donated clothing,” not “support warehouse operations.” 2. **The time commitment.** One-time, weekly, or seasonal, and how long a shift runs. 3. **The format.** On-site, remote, or hybrid, and where. 4. **Who it’s for.** Any skills required, and whether teens, families, or groups are welcome. 5. **The impact.** One sentence that connects the task to a person, in your own program’s terms. Tone matters as much as structure. Write the way you’d talk to a friend who offered to help: warm, direct, grateful, and honest about the work. And remember that anyone seriously considering you will click around your site first. If the ask is inviting but the rest of the site feels abandoned, trust dies there. Our guide to [the anatomy of a nonprofit About us page](/blog/the-anatomy-of-a-nonprofit-about-us-page/) covers the page most prospective volunteers check before they commit. ## Where should you post volunteer opportunities? There’s no single best channel — only the channels where the people most likely to help you already spend time. A retiree who reads your newsletter, a college student on Instagram, and a professional browsing a matching site all need different doors into the same program. Here’s how the main options compare: ChannelBest forWhat it takesYour websiteEveryone (every other channel sends people here)A volunteer page one click from the homepage, with a short formYour email listWarm supporters: donors, past volunteers, event attendeesA specific ask inside your regular newsletterSocial mediaYounger volunteers and event-style shiftsPhotos and short video of real volunteers, posted consistentlyMatching sites (VolunteerMatch, Idealist, and similar)People actively searching for ways to volunteerDetailed listings, refreshed before they go staleLocal partnershipsGroups: colleges, faith communities, employers, service clubsA relationship and a group-friendly projectGoogle Ad GrantPeople searching phrases like “volunteer near me”An active Ad Grant and a landing page built to convertTwo of these deserve special mention. Your email list is the warmest audience you have: people who already believe in the mission but may never have been asked for their time instead of their money. And if you’re a 501(c)(3), the [Google Ad Grant](/blog/google-ad-grants/) gives you up to $10,000 a month in search advertising at no cost, and volunteer-intent searches are usually far less contested than donation keywords. If you’re still deciding which roles to offer in the first place, our roundup of [volunteer opportunities](/blog/volunteer-opportunities/) shows the range other organizations recruit for, from one-time event help to ongoing skilled roles. And for the wider promotion playbook (search, email, social, and how they fit together), see our [nonprofit marketing guide](/blog/nonprofit-marketing-guide/). ## How do you lower the friction of signing up? You can raise the yield of every channel above without spending a dollar, just by shortening the distance between “I’m interested” and “I’m confirmed.” Run this audit on your own signup flow this week: - Can someone get from your homepage to a volunteer signup in two clicks or fewer? - Does the first form ask for three fields or fewer (name, email, area of interest)? - Does the whole thing work on a phone? That’s where most people will find you. - Does a confirmation email go out immediately, saying what happens next? - Does a human follow up within a day or two with a concrete next step? The principle behind all five: save the background check, the waiver, and the availability grid for onboarding, after someone has committed, not as a condition of expressing interest. An email platform with basic automation handles the instant confirmation (our comparison of [nonprofit email marketing tools](/blog/nonprofit-email-marketing-tools/) covers the usual options), and even a simple CRM keeps interested people from disappearing into a spreadsheet. We’ve rounded up [nonprofit CRM options](/blog/6-awesome-nonprofit-crm-options/) if you need one. ## How do you recruit skilled and virtual volunteers? Not everyone wants to pack boxes. Designers, accountants, developers, translators, and marketers will often give a nonprofit their professional skills (work you’d otherwise pay market rates for) if you ask them like professionals. That means writing the role like a job post: a defined project, a clear deliverable, an end date, and a named point of contact. “Redesign our volunteer signup flow over six weeks” attracts skilled help. “Help with marketing sometime” doesn’t. Where to look: - LinkedIn, where a well-written skilled-volunteer post travels through professional networks on its own - Professional associations and alumni groups, many of which run pro bono programs - Corporate volunteer programs: plenty of employers give staff paid volunteer hours and look for causes to match them with - Your own donor list, which is full of people who have exactly the skills you need and would be flattered to be asked Virtual roles widen the pool past your zip code. Translation, grant research, social media support, and data work can all happen from anywhere, which matters when your local volunteer base is tapped out. ## Why retention is your best recruitment strategy The cheapest volunteer to recruit is the one who comes back, and the second cheapest is the friend they bring along. A recommendation from a happy volunteer beats any listing, because it arrives with trust already built in. That makes the experience you deliver after signup a recruitment strategy in its own right. The habits that keep volunteers coming back are unglamorous: - Start on time and have the work ready. Nothing burns goodwill faster than standing around. - Match people to the role they signed up for, and check in partway through a shift. - Thank people specifically (“the intake table ran smoothly because of you”), not generically. - Ask directly: “bring a friend next time.” A personal invitation is the easiest yes in this whole guide. - When someone stops showing up, ask why. The answer is usually fixable. We’ve built websites and campaigns for 1,000+ nonprofits since 2007, and the pattern is consistent: organizations that treat volunteers like insiders rarely struggle to find more of them. Recruitment and retention aren’t two programs — they’re one loop. ## Volunteer recruitment strategies FAQs ### How do I recruit volunteers with no marketing budget? Start with the audiences you already have: your email list, your social followers, and your current volunteers. A specific ask to warm audiences costs nothing and converts better than cold outreach, and if you’re a 501(c)(3), the Google Ad Grant can fund search ads at no cost to you. ### How long should a volunteer signup form be? Three fields is plenty for first contact: name, email, and area of interest. Save waivers, background checks, and scheduling for onboarding, after someone has committed. ### Do volunteer matching sites actually work? They reach people who are actively looking for ways to volunteer, which makes them worth the listing time. Treat each listing like a landing page (specific role, clear time commitment) and refresh it regularly so it doesn’t go stale. ### How do I recruit skilled volunteers like designers or accountants? Write the role like a job post, with a defined project, a deliverable, and an end date, then share it on LinkedIn, through professional associations, and with your donor list. Professionals say yes to bounded projects, not open-ended favors. ### How quickly should we follow up with a new volunteer signup? Send an automated confirmation immediately, then have a real person reach out within a day or two with a concrete next step. Interest fades fast, and silence reads as disorganization. A volunteer program is only as strong as the website and messaging behind it. If your volunteer page is hard to find, your form is scaring people off, or you’re not sure which channels deserve your limited time, that’s exactly the kind of problem our [digital marketing team](/services-growth-marketing/) helps nonprofits solve. Tell us about your project. We’re happy to take a look. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Nonprofit Marketing --- ### [Google Analytics 4 for Nonprofits: Setup and the Reports That Matter](https://www.elevationweb.org/blog/google-analytics-4-for-nonprofits/) **Published:** July 13, 2026 **Author:** Pablo Rosas **Excerpt:** Google Analytics 4 for nonprofits, explained: setup steps, key events for donations and sign-ups, and the reports your ED and board actually need. **Content:** **Google Analytics 4 for nonprofits works best when you keep it simple: install the tracking tag, mark donations and sign-ups as key events, and check a small set of reports every month. GA4 replaced Universal Analytics in 2023, and its event-based model is a better fit for how nonprofit websites actually work — once you know where to look.** Your website analytics should answer three questions: who’s showing up, what they do once they arrive, and whether any of it turns into donations, subscribers, or volunteers. GA4 can answer all three, but it looks nothing like the tool most nonprofit teams learned, and plenty of organizations are sitting on a half-configured property nobody opens. This guide covers the setup steps that matter, the reports worth your time, and the habits that keep your data trustworthy. ## Why did Google replace Universal Analytics? Universal Analytics stopped processing data in 2023, and Google later deleted the historical data it held. If your organization hasn’t touched analytics since then, whatever’s running on your site is either GA4 or nothing at all. That’s worth checking before you assume you have a baseline. The bigger change is conceptual. Universal Analytics was built around sessions and pageviews. GA4 records everything as an event: a page loading, a visitor scrolling, a donation completing. The interface feels foreign at first, but the event model maps neatly onto what a nonprofit website is for: every action that advances your mission is simply an event you can name, count, and compare over time. ## How does the GA4 event model work? Every interaction GA4 tracks is an event. Some are collected automatically the moment you install the tag, and switching on enhanced measurement adds scroll tracking, outbound link clicks, site search, video engagement, and file downloads without writing any code. The events that represent real outcomes deserve special status. In GA4 you mark those as key events, Google’s current name for what used to be called conversions. A completed donation, a newsletter sign-up, and a volunteer application are key events. A scroll is not. That distinction is the whole game: key events are how you move from reporting traffic to reporting results. ## How do you set up GA4 for a nonprofit website? You don’t need a developer for most of this, though a web team can knock it out quickly. Work through the list in order: 1. **Create the property.** In your Google Analytics account, add a GA4 property and a web data stream for your domain. 2. **Install the tag.** On WordPress, a lightweight plugin or Google Tag Manager gets the tracking code onto every page. 3. **Turn on enhanced measurement.** It’s one toggle in the data stream settings and covers scrolls, outbound clicks, downloads, and site search. 4. **Extend data retention.** The default window for detailed event data is short. Set it to the maximum under Admin so you can compare year over year. 5. **Filter internal traffic.** Define your office IP addresses as internal so staff visits don’t inflate the numbers. 6. **Link Google Search Console.** This shows the actual searches that bring people to your site, and it pairs naturally with the work in our [nonprofit SEO guide](/blog/nonprofit-seo-guide/). 7. **Link Google Ads.** Essential if you run a [Google Ad Grant](/blog/google-ad-grants/), which gives eligible nonprofits up to $10,000 per month in search advertising you’ll want to measure properly. 8. **Mark your key events.** More on that next. ## Which key events should your nonprofit track? Resist the urge to mark everything. A short, honest list keeps your reports readable and your board conversations focused. For most organizations, that list looks like this: - Completed donations, usually the event that fires on your donation confirmation page - Email newsletter sign-ups - Volunteer or program application submissions - Event registrations - Contact form submissions - Downloads that signal serious interest, like an annual report If donations are the key event you care about most, make sure the rest of the funnel deserves the traffic you’re sending it. Our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) covers the donation page itself in depth. ## Which GA4 reports matter to an ED or a board? GA4 ships with dozens of reports, and most of them will never matter to you. These five answer the questions leadership actually asks: ReportThe question it answersWhere to find itTraffic acquisitionWhere do visitors come from (search, email, social, ads)?Reports → Acquisition → Traffic acquisitionLanding pagesWhich pages start visits, and do those visits go anywhere?Reports → Engagement → Landing pagePages and screensWhich content holds attention once people arrive?Reports → Engagement → Pages and screensKey eventsHow many donations, sign-ups, and applications happened, and from which channels?Reports → Engagement → Key eventsUser attributesWho are we reaching, and where do they live?Reports → User → User attributesFor your board, skip the dashboard tour. Build a monthly one-pager: total users, key events by channel, top landing pages, and one sentence of honest interpretation. Trend lines beat snapshots. And where those numbers fit into the bigger picture is the subject of our [nonprofit marketing guide](/blog/nonprofit-marketing-guide/). ## What is UTM discipline, and why does it matter? UTM parameters are short tags added to the end of a link that tell GA4 exactly where a click came from. Without them, most of your email traffic gets lumped into “direct,” and your campaign reporting quietly falls apart. The fix is discipline, not technology: - Tag every link you control: email sends, social posts, QR codes on print materials, and paid ads - Use lowercase everywhere; GA4 treats “Email” and “email” as different sources - Pick one naming convention and write it down in a shared document everyone uses - Build links with Google’s free Campaign URL Builder rather than typing them by hand Your email platform is the biggest offender and the easiest win. Most of the [nonprofit email marketing tools](/blog/nonprofit-email-marketing-tools/) we recommend can add UTMs to every send automatically. ## What privacy basics should nonprofits cover? Analytics and donor trust have to coexist. A few basics keep you on solid ground: - **GA4 doesn’t store IP addresses**, which is an improvement over Universal Analytics, but it doesn’t make you exempt from consent rules. - **Never send personal information into analytics.** A misconfigured form that puts an email address in the URL is the most common leak we see. - **Know your audience’s jurisdictions.** If you reach people in the EU, the UK, or U.S. states with privacy laws, you likely need a consent banner and consent mode configured. - **Be extra careful in sensitive work.** Organizations in health, legal aid, domestic violence, or immigration services should minimize tracking on pages where the visit itself is sensitive. - **Update your privacy policy** to disclose the analytics you run. None of this is legal advice — when the stakes are real, ask counsel. ## Google Analytics 4 for nonprofits FAQs ### Is Google Analytics 4 free for nonprofits? Yes. The standard version of GA4 is free for everyone, nonprofits included, and it covers everything most organizations need. A paid enterprise tier exists, but a typical nonprofit will never need it. ### What happened to our old Universal Analytics data? Universal Analytics stopped processing data in 2023, and Google later deleted the historical data it stored. If you didn’t export your old reports, they’re gone. That’s one more reason to build a clean GA4 baseline now. ### What’s the difference between an event and a key event? An event is any tracked interaction: a pageview, a scroll, a click. A key event is one you’ve marked as mission-critical, like a completed donation or a volunteer sign-up. Key events are what GA4 used to call conversions. ### How do we track donations in GA4? The simplest approach is to mark the event that fires on your donation confirmation page as a key event. If your donation platform supports it, you can also pass transaction details so GA4 reports giving by channel. ### Do we need a cookie consent banner to use GA4? It depends on where your audience lives. If you reach people in the EU, the UK, or U.S. states with privacy laws, a banner and consent mode are likely required. Ask legal counsel when in doubt. If GA4 is half-installed on your site, or the data exists but nobody trusts it, we can help. Elevation has worked exclusively with nonprofits since 2007, and our [digital marketing team](/services-growth-marketing/) handles setup, key events, and the kind of monthly reporting a board actually reads. Tell us about your project — we’re happy to take a look together. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Nonprofit Tools --- ### [Local SEO for Nonprofits: Get Found in Your Community](https://www.elevationweb.org/blog/nonprofit-local-seo/) **Published:** July 10, 2026 **Author:** Pablo Rosas **Excerpt:** Local SEO for nonprofits, step by step: claim your Google Business Profile, fix your citations, earn reviews, and show up when your community searches. **Content:** **Local SEO for nonprofits is the work of making your organization show up when people in your community search for services, volunteer opportunities, or causes near them. The essentials: claim and complete your Google Business Profile, keep your name, address, and phone number consistent across the web, earn genuine reviews, build a page for each location, and publish content rooted in your community.** Most of the people who will ever support your organization live within a short drive of your front door, and nearly all of them will look you up online before they visit, volunteer, or give. If you run a food pantry, a community clinic, or an after-school program, showing up in local search isn’t a marketing nicety. It’s how neighbors find you. ## Why does local search matter for your nonprofit? When someone searches for “food bank near me” or “volunteer opportunities in Tucson,” Google usually shows a map with three local listings before any regular results. If your organization isn’t in that map pack (or close below it), you’re invisible to the people most likely to walk through your door. Local SEO is the set of habits that closes that gap. Think of this article as the working checklist. Our post on [local SEO strategies for small and regional nonprofits](/blog/nonprofit-seo-guide/) covers the thinking behind local search; this one covers what to set up, in what order, and what to check every month. And if you’re new to search altogether, start with our [nonprofit SEO guide](/blog/nonprofit-seo-guide/) for the fundamentals. ## Claim and complete your Google Business Profile Your Google Business Profile is the free listing that controls how you appear on Google Maps and in the map pack. It’s the highest-impact item on this checklist, and it’s the one most nonprofits leave half-finished. - **Claim and verify your profile.** Search your organization’s name on Google Maps, claim the listing, and complete verification so you control what people see. - **Pick the most specific category available.** “Non-profit organization” works, but “Food bank” or “Homeless shelter” tells Google exactly which searches you belong in. - **Write a plain-language description.** Say who you serve, where, and how — the way you’d explain it to a neighbor, not a grant committee. - **Add real photos.** Your building, your programs in action, your team. Stock photos erode trust here faster than anywhere else. - **Set accurate hours, including holidays.** Nothing frustrates a family in need like a listing that says you’re open when you’re not. - **Use every relevant link field.** Website, donation link, volunteer sign-up, appointment scheduling if you offer it. - **Check the Q&A tab.** Anyone can ask (and answer) questions on your profile. Make sure the answers are coming from you. ## How do you keep your name, address, and phone consistent? Search engines cross-reference your name, address, and phone number (your NAP) across every directory that mentions you. When those details match, Google gains confidence in your listing. When they don’t, your local rankings suffer quietly. Pick one canonical format for your NAP and use it everywhere: your website footer, Google Business Profile, Yelp, Bing Places, Apple Maps, Facebook, Candid, Charity Navigator, your local chamber of commerce, and any community foundation directories you’re listed in. The most common culprit is an old address that lingers in directories years after a move. Hunt those down first. ## Do you need location pages? If you serve one community from one office, you don’t need separate location pages. Put your full address in the site footer, embed a map on your contact page, and make sure your [about page](/blog/the-anatomy-of-a-nonprofit-about-us-page/) names the community you serve. If you operate multiple sites, chapters, or service areas, build one page per location. Each page needs its own substance: - A description of what actually happens at that site: programs, services, and who they’re for - The address, an embedded map, and notes on parking or transit - Hours and contact details for that location specifically - Photos taken there, not recycled from headquarters - A page title that names the city or neighborhood What doesn’t work: cloning one page and swapping out the city name. Google recognizes the pattern, and so do the people you’re trying to reach. ## How do you earn more Google reviews? Reviews do double duty: they reassure people deciding whether to trust you, and they feed into how prominent Google considers your listing. Nonprofits have a real advantage here: you’re surrounded by people who genuinely love what you do. Ask at natural high points: after a volunteer shift, at the end of an event, when a community partner sends a thank-you note. Google Business Profile gives you a short review link you can drop into follow-up emails. Respond to every review, including critical ones — a calm, human reply is often more persuasive than the review itself. Two cautions. Never pay for or incentivize reviews; it violates Google’s rules and reads as inauthentic. And if you serve vulnerable populations, don’t ask clients. Reviews from volunteers, donors, and partners can carry the listing without putting anyone’s privacy at risk. ## What local content should you publish? The strongest local content is the kind only your organization could write: program updates tied to specific neighborhoods, partner spotlights, event recaps, and [volunteer stories](/blog/volunteer-opportunities/). Name your city and neighborhoods naturally, the way you would in conversation. This kind of content also earns the most natural links a nonprofit can get: from local news, partner organizations, city resource lists, and the chamber of commerce. Those local links are a ranking signal money can’t buy, and most businesses would trade a lot for your access to them. ## How do you make your events show up in search? Events are among the most-searched local queries, and most nonprofits bury theirs in a PDF or a graphic. A few habits fix that: - Give each event its own page, with the date, time, and venue written as text, not locked inside an image - Add Event structured data so Google can surface it in event listings - Post the event to your Google Business Profile - Submit it to community calendars and local news event pages; each listing doubles as a citation - After the event, update the page with a recap instead of deleting it, so the URL keeps its value ## Your monthly local SEO checklist Local SEO isn’t a project you finish; it’s a routine. Here’s the maintenance schedule we recommend: TaskHow oftenPost an update to your Google Business ProfileMonthlyRespond to new reviewsWeeklyCheck your profile’s Q&A tab and suggested editsMonthlyAsk for reviews after events and volunteer shiftsOngoingPublish one piece of local contentMonthlyAudit your NAP across major directoriesQuarterlyRefresh location pages: hours, staff, photosQuarterlyAdd upcoming events with structured dataAs scheduledOne more thing: local SEO compounds slowly, and that’s normal. If you need visibility this month, the [Google Ad Grant](/blog/google-ad-grants/) gives eligible nonprofits up to $10,000 per month in search advertising, a strong complement while your organic presence grows. ## Local SEO for nonprofits FAQs ### Is local SEO free for nonprofits? Mostly, yes. Google Business Profile and the major directories cost nothing. The real investment is a few hours of staff time each month to keep everything current. ### How long does local SEO take to work? Profile updates can appear in search within days, but rankings build over months of consistent effort. Treat local SEO as a routine, not a one-time campaign. ### What if our nonprofit doesn’t have a public office? Set your Google Business Profile as a service-area business and hide your street address. You can still list the areas you serve, collect reviews, and post updates. ### Do Google reviews affect local rankings? Yes. Reviews feed into how prominent Google considers your organization, and responding to them signals an active, trustworthy listing. ### Can we do local SEO and use the Google Ad Grant at the same time? Yes, and they work well together. The Ad Grant covers the visibility gap with up to $10,000 per month in search ads while your organic rankings grow. If you’d rather not carry this checklist alone, that’s what we’re here for. Elevation has worked exclusively with nonprofits since 2007, and our [SEO and GEO services](/services-seo-geo/) cover everything above, from Google Business Profile cleanup to local content that sounds like you. Tell us about your project — we’ll give you an honest read on where local search fits. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** SEO for Nonprofits --- ### [Nonprofit Board Governance: A Practical Guide](https://www.elevationweb.org/blog/nonprofit-board-governance-guide/) **Published:** July 8, 2026 **Author:** Pablo Rosas **Excerpt:** A practical guide to nonprofit board governance: the three fiduciary duties, the board-staff line, better meetings, recruiting, onboarding, and evaluation. **Content:** **Nonprofit board governance is the system your board uses to set direction, oversee finances and the executive director, and keep the organization true to its mission. Good governance rests on three fiduciary duties (care, loyalty, and obedience), plus a clear line between board and staff work, meetings with real agendas, and a steady cycle of recruiting, onboarding, and evaluation.** If you run a nonprofit, board problems rarely stay in the boardroom. A board that micromanages slows every campaign you launch, and a board that disappears leaves you fundraising alone. This guide covers the practical side of governance: what your board is legally responsible for, what it should hand to staff, and the habits that separate boards that help from boards you work around. One note before we start: this is general good practice, not legal advice. For anything specific to your organization, talk to an attorney who knows your state’s nonprofit law. ## What is nonprofit board governance? Governance is the work of steering the organization rather than rowing it. The board holds the mission in trust: it sets strategy, approves the budget, hires and evaluates the executive director, and makes sure the organization follows the law and its own bylaws. Management, which covers how programs get delivered day to day, belongs to staff. That sounds tidy on paper and gets blurry fast in real organizations, especially small ones where board members also stuff envelopes and run the gala check-in table. Wearing two hats is fine. Confusing the hats is where trouble starts: a board member volunteering at a food drive is a volunteer that day, not a supervisor. Good governance is less about formality and more about everyone knowing which decisions belong to whom. A useful test: if a decision shapes where the organization is headed or protects its assets and reputation, it’s governance. If it’s about how this week’s work gets done, it’s management. And all of it hangs off your [mission statement](/blog/20-effective-nonprofit-mission-statements/) and [vision](/blog/nonprofit-vision-statements/). If your board can’t state them from memory, that’s the first thing to fix. ## What are the three fiduciary duties of board members? Every board member takes on three legal duties the moment they join. They’re standard doctrine across U.S. nonprofit law, and they’re easier to remember than most legal concepts: - **Duty of care.** Show up prepared, read the financials, ask questions, and make decisions the way a reasonably careful person would. Rubber-stamping whatever the executive director proposes isn’t care, and neither is skipping half the meetings. - **Duty of loyalty.** Put the organization’s interests ahead of your own. Disclose conflicts of interest, step out of the room when they come up, and never redirect the organization’s opportunities toward personal gain. - **Duty of obedience.** Keep the organization faithful to its mission and compliant with the law, its bylaws, and its donor restrictions. Mission drift isn’t just a strategy problem — it’s a governance one. In practice, these duties translate into a few concrete habits: a conflict-of-interest policy every member signs annually, minutes that record what was decided, financial reports reviewed at every meeting, and a board that actually reads the Form 990 before it’s filed. If any of those are missing, fix them before adding anything fancier, and lean on counsel for the details in your state. ## Where’s the line between board and staff? Most governance friction comes down to one blurry line. The cleanest way to think about it: the board owns *what* and *why*; staff own *how* and *who does it*. Here’s how that plays out across common decisions: Decision areaBoard’s roleStaff’s roleMission, vision, strategic planApproves and ownsDrafts, informs, executesAnnual budgetApproves and monitorsBuilds and managesExecutive directorHires, supports, evaluatesReports to the boardAll other staffStays outED hires and managesProgramsSets policy, reviews outcomesDesigns and deliversFundraisingGives personally, opens doorsRuns campaigns and systemsWebsite and communicationsApproves major investmentsChooses vendors, manages the workThe two most common violations: board members directing staff below the executive director, and boards wordsmithing newsletters or homepage copy in a meeting. If a board member has concerns about staff work, the concern goes to the ED — that’s the only employee the board has. ## How do you run board meetings people don’t dread? A board meeting that’s ninety minutes of report readings isn’t governance — it’s a podcast with attendance. A few structural changes fix most of it: - Send the board packet several days ahead, and expect it read. Reports get received, not presented. - Use a consent agenda to approve routine items (minutes, standard reports) in a single vote. - Spend the reclaimed time on one real strategic question per meeting. Discussion, not update. - Keep minutes that record decisions and action items, not a transcript of who said what. - End every meeting with named owners and deadlines for anything that moved. Committees follow the same logic. Keep standing committees few and chartered; finance and governance/nominating earn their keep at almost any size. Use time-bound task forces for everything else: the gala, the strategic plan, the website redesign. A task force with a deadline gets things done; a committee that has outlived its purpose just schedules meetings. Review the roster once a year and retire anything that no longer has a job. ## How do you recruit and onboard new board members? Most boards recruit reactively: a seat opens, someone knows someone, and six weeks later you’ve added another well-meaning member with the same profile as the last five. Recruit the way you’d cultivate a major donor instead: - Keep a simple skills-and-gaps matrix (finance, legal, fundraising, marketing, lived experience of your mission) and recruit against the gaps, not the network. - Recruit year-round, not just when a term ends. Keep a short list of prospects warm. - Put expectations in writing before you ask: meeting attendance, committee service, and personal giving, stated plainly. - Make the interview two-way. A candidate who asks hard questions about your finances is showing you the duty of care in action. Onboarding decides whether a strong recruit becomes a strong member. A real orientation, a buddy from the existing board, and an early, concrete assignment all beat handing over a binder. We’ve written a full guide to [board member onboarding](/blog/board-member-onboarding-starting-off-on-the-right-foot/) if you want to build that out. And since fundraising is where new members most often freeze, pair onboarding with clear roles from our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/): opening doors and thanking donors count just as much as making asks. ## How should a board evaluate itself and the ED? Evaluation is the governance habit boards skip most, and it shows. Two evaluations matter, each on a yearly rhythm. First, the executive director’s: written, tied to goals the board and ED set together, and paired with a compensation review. It’s a core board duty, not an optional kindness. Going years without one is unfair to a good ED and dangerous with a struggling one. Second, the board’s own. A short self-assessment survey plus one honest discussion will surface most issues: Do we understand the finances well enough to question them? Does our meeting time go to decisions or to reports? Is the same handful of people doing all the work? If you want a more structured version, run a [SWOT analysis](/blog/how-to-do-a-swot-analysis-thats-actually-useful-to-your-nonprofit/) on the board itself; it works as well for governance as it does for strategy. Staggered term limits round out the picture: they preserve institutional memory while guaranteeing renewal, and they give everyone a graceful exit that doesn’t require anyone to be fired from a volunteer job. ## Nonprofit board governance FAQs ### What are the fiduciary duties of a nonprofit board? Care, loyalty, and obedience. Board members must stay informed and act prudently, put the organization’s interests ahead of their own, and keep the organization faithful to its mission, bylaws, and the law. ### How many members should a nonprofit board have? State law sets the minimum, so check yours. Beyond that, aim for a board big enough to staff its committees with a real mix of skills, and small enough that every member stays engaged. ### Should the executive director serve on the board? Practices vary. Many organizations have the ED attend every meeting as a non-voting participant, which keeps information flowing while avoiding conflicts around compensation and evaluation. Check your bylaws and consult counsel before changing this. ### How often should a nonprofit board meet? Often enough to genuinely govern: for many boards that’s monthly or quarterly, with committees working between meetings. The right rhythm depends on your organization’s size and stage. ### What’s the difference between governance and management? Governance sets direction and ensures accountability: strategy, budget approval, and oversight of the executive director. Management executes: programs, staffing, and daily operations. The board governs; staff manage. Good governance mostly happens off-stage, but its results are public: a clear strategy, a stable team, and an organization that’s easy to trust. Elevation has worked exclusively with nonprofits since 2007 (more than 1,000 of them), so if your board just approved a website redesign or a bigger digital push, [tell us about your project](/contact/). No pressure, no pitch: just a conversation with people who speak nonprofit fluently. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Nonprofit Tools --- ### [Nonprofit Annual Report Ideas That Actually Get Read](https://www.elevationweb.org/blog/nonprofit-annual-report-examples/) **Published:** July 7, 2026 **Author:** Pablo Rosas **Excerpt:** Nonprofit annual report examples and ideas that get read: compare PDF, microsite, video, and print formats, see what to include, and reuse every piece. **Content:** **The best nonprofit annual reports share one trait: they’re built for skimming, not studying. Whether you publish a PDF, a microsite, a video, or a short print piece, lead with outcomes, keep the financials honest and visual, tell one story deeply, and make the next step obvious. Format matters less than focus. Choose the one your audience will actually open.** If you’ve ever spent six weeks producing an annual report and then watched almost nobody read it, you’re in good company. Most reports fail for predictable reasons: they’re written for the board instead of the donor, organized around departments instead of outcomes, and published in a format nobody asked for. The fix isn’t a bigger budget. It’s a handful of deliberate choices about format, content, and what you want readers to do next, and that’s what this guide covers. ## Why do most annual reports go unread? Because most of them are written to be filed, not read. The classic annual report tries to document everything the organization did (every program, every committee, every metric) and ends up saying nothing memorable. Meanwhile your donor is asking exactly one question: did my gift matter? Every page that doesn’t help answer it is a page working against you. The common failure patterns are easy to spot once you name them: - It’s organized by department, so readers have to assemble the story themselves - It leads with governance and the audit instead of the people you serve - It lives as a PDF link buried three clicks deep on the website - It reads like a grant application: cautious, comprehensive, and cold None of this is a design problem, and it’s all fixable before you ever brief a designer. Donor retention is the weakest link for most organizations, and the annual report is one of the few moments each year when a wavering or lapsed donor is genuinely open to hearing from you. That makes it worth getting right. ## Which format should you choose? There’s no single right format — there’s a right format for each audience. Here’s how the four common options compare: FormatBest forStrengthsTrade-offsPDFGrantmakers, boards, formal recordsFamiliar, easy to produce and archive, attaches to emails and grant portalsHard to read on phones; you can’t see what people actually readMicrosite or web pageDonors and the general publicScannable on any device, easy to update, links straight to your donate page, measurableNeeds web design and development timeVideoSocial media and email audiencesEmotional and shareable; reaches people who will never open a reportProduction takes planning; funders still need a written companionPrintMajor donors, events, legacy audiencesTactile and memorable; signals care and permanenceCosts scale with every copy; can’t be corrected after printingFor many organizations the honest answer is a hybrid: a short, story-driven web version for donors, plus a downloadable PDF for grantmakers who need the formal document. If the web route interests you, we’ve written a full guide to [using microsites for annual reports](/blog/nonprofits-microsites-annual-reports/), including when a simple landing page on your existing site is enough. ## What belongs in your annual report? Whatever format you pick, the core content stays the same. Reports that get read usually contain seven things, in roughly this order: 1. **A short letter that sounds like a person.** Two or three paragraphs from your executive director or board chair, written the way they actually talk. 2. **Your mission and the year’s focus.** One line, not a page. If your mission statement itself needs work, start with our roundup of [effective nonprofit mission statements](/blog/20-effective-nonprofit-mission-statements/). 3. **Outcomes, not activities.** “What changed” beats “what we did.” Hosting twelve workshops is an activity; what participants can now do because of them is an outcome. 4. **One story told deeply.** A single person or community followed from beginning to end will outperform ten summaries. Our [nonprofit storytelling guide](/blog/nonprofit-storytelling-guide/) covers how to do this ethically and well. 5. **A financial summary with honest context.** Where the money came from, where it went, and what you’re carrying forward, presented in plain charts, not spreadsheets. 6. **Gratitude with names.** Donors, volunteers, partners. People look for themselves in these pages; let them find themselves. 7. **One clear next step.** Donate, volunteer, or subscribe: pick a primary ask and make it unmissable. Our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) covers how the report fits into the broader donor journey. ## Design principles that keep people reading Design for the skimmer first. Assume readers will only take in your headlines, pull quotes, captions, and charts. Then write those elements as if they’re the whole report, because for most readers they are. A few more principles that consistently earn their keep: - **One idea per page or screen.** If a spread makes two points, it makes neither. - **Make numbers big and sources honest.** Pair every headline figure with a plain sentence about what it means and where it comes from. - **Use real photography.** People give to people. One authentic photo of your work beats any stock image. - **Build it accessibly.** Real text rather than text baked into images, strong color contrast, alt text, and a logical heading order. Everything we build at Elevation meets WCAG 2.2 AA, and your report should too. Screen readers can’t read a flattened infographic. - **Leave white space alone.** It isn’t wasted space; it’s what makes the rest legible. If you want to see strong nonprofit design in the wild before you brief your own, browse our collection of the [best nonprofit websites](/best-nonprofit-websites/); several treat their impact pages as year-round annual reports. ## Annual report ideas worth borrowing A few ideas that translate across formats and budgets: - Theme the whole report around one question — “What does home mean?” — and let every section answer it - Open with a fast “year in numbers” spread, then slow down for one or two deep stories - Follow a single day in the life of a program, a staff member, or a participant - Record a short thank-you video from staff or the people you serve and publish it alongside the report - Include a “what we’re still working on” section: honesty about setbacks builds more trust than a spotless year ever could - Print a small run for major donors and events, and publish everything else on the web ## How do you repurpose annual report content? An annual report is the most expensive piece of content most nonprofits produce all year, and most of it gets used exactly once. Plan for reuse before you write a word: - **Slice stories into an email series.** One report story a month gives your newsletter a spine for half the year. If your sending setup is creaking, compare the options in our guide to [nonprofit email marketing tools](/blog/nonprofit-email-marketing-tools/). - **Turn charts and pull quotes into social graphics.** The design work is already done; crop and post. - **Lift the outcomes section into grant applications** and funder updates throughout the year. - **Refresh your website’s impact and about pages** with the report’s stories and numbers. - **Hand it to your board** as recruiting and onboarding material; it’s the clearest picture of the organization they’ll ever get. - **Keep the photos.** A good annual report photo shoot fills your image library for a year. ## Nonprofit annual report FAQs ### Do nonprofits have to publish an annual report? In most cases, no. The public-facing annual report is a communications choice, not a legal filing; formal disclosure obligations are handled through required filings like the IRS Form 990. Treat the report as a stewardship tool for donors, funders, and partners. ### How long should a nonprofit annual report be? As short as it can be while still covering outcomes, financials, and gratitude. Many organizations have shifted to brief impact reports that donors can read in a few minutes, with detailed financials linked separately for those who want them. ### What’s the difference between an annual report and an impact report? An annual report is a comprehensive year in review, usually including financials and governance detail. An impact report is shorter and focuses on outcomes and stories. Many nonprofits publish a brief impact report publicly and reserve the full detail for funders. ### When should we publish our annual report? Soon after your fiscal year closes, while the results still feel current. Consistency matters more than the exact month: donors and funders should know when to expect it each year. ### Should we include full financial statements? Include a clear summary (revenue, expenses, and how funds were used) and link to your audited financials or Form 990 for readers who want the detail. Transparency builds trust; clutter doesn’t. If your annual report deserves a better home than a PDF link in the footer (a microsite, an interactive impact page, or a redesigned report your donors actually browse), that’s the kind of work our [UX and UI design team](/services-ux-ui-design/) does every day. We’ve built for nonprofits, and only nonprofits, since 2007. Tell us about your project and we’ll tell you honestly what we’d build. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Content --- ### [Nonprofit Storytelling: How to Tell Stories That Move People to Act](https://www.elevationweb.org/blog/nonprofit-storytelling-guide/) **Published:** July 3, 2026 **Author:** Pablo Rosas **Excerpt:** Nonprofit storytelling that moves people to act: a four-part story structure, ethics and consent, where stories belong, and how to measure what works. **Content:** **Nonprofit storytelling is the practice of using one person’s real experience (their stakes, their change, and a clear ask) to move supporters to give, volunteer, or advocate. The strongest stories focus on a single individual, show what was at risk, name what changed, and end with one specific action the reader can take.** If you lead a nonprofit or run its marketing, you’re sitting on the raw material every consumer brand wishes it had: real people whose lives changed because of your work. The problem usually isn’t a shortage of stories. It’s that they live in case notes, board slides, and staff memories instead of on your website, in your emails, and in front of donors. This guide walks through how to structure a story so it moves people to act, how to tell it without exploiting anyone, where each story should live, and how to know whether it’s actually working. ## Why does one person’s story beat the big picture? Big numbers describe your impact, but they rarely make anyone feel it. Ten thousand meals served is an achievement; it’s also an abstraction. One mother who stopped skipping dinner so her kids could eat is a person. Psychologists call this the identifiable victim effect: we respond to a single, specific individual far more strongly than to a statistic, even when the statistic represents thousands of nearly identical situations. That doesn’t make your numbers useless. They belong in your annual report and your grant applications, where readers are evaluating scale. But your homepage, your appeals, and your campaigns should lead with one person. It helps to think of storytelling as the skill that makes every channel in your [nonprofit marketing plan](/blog/nonprofit-marketing-guide/) work harder, because the same story can feed your website, email, social, and print all at once. ## What’s the structure of a story that moves people to act? Most nonprofit stories that fall flat fail the same way: they’re really about the organization. The program launched, the grant came through, the team worked nights and weekends. Donors don’t act because your organization is impressive. They act because a person needed help and they can be part of what happens next. A story built to move people has four parts: - **One person.** Pick a single individual with a face and specific details. “Families in our community” is a category. “A 19-year-old who aged out of foster care with everything he owned in two trash bags” is the start of a story. - **Stakes.** Show what was at risk before your organization got involved. Stakes are what make a reader care how the story ends. Without them, the change means nothing. - **Change.** Name what’s different now, concretely. Not “her life improved,” but “she signed her first lease in March.” Your organization appears here as the guide, not the hero. - **The ask.** End with one specific action: give, volunteer, sign, share. One ask, not three. The reader should see exactly how they extend the story. That last move — casting the reader as the person who makes the next chapter possible — is what separates a story that gets read from a story that gets acted on. The person you serve is the protagonist. Your organization is the bridge. The reader is the one who decides whether someone else gets to cross it. ## How do you tell beneficiary stories ethically? The person in your story is not a marketing asset. They’re someone who trusted your organization at a hard moment, and how you handle their story tells your community what kind of organization you are. A few rules worth putting in writing: - **Get informed consent, in writing.** Explain where the story will appear, for how long, and who might see it. A signature collected during intake, when someone needs your services, isn’t freely given. - **Let people read the story before it publishes.** They can correct facts, cut details, or pull out entirely, and pulling out has to carry no consequences for the services they receive. - **Offer real choices.** A changed name, no photo, or a voice-only interview should be treated as genuinely fine, not as a lesser option you talk people out of. - **Show strength, not just suffering.** Describe people at their most capable, not only at their worst moment. If the framing would embarrass them in front of their own community, don’t use it. - **Make consent revocable.** If someone asks you to take their story down two years later, take it down. Keep a record of everywhere each story appears so you actually can. - **Take extra care with minors.** Get guardian consent, and once a child is old enough to have an opinion, ask them too. None of this weakens your storytelling. It strengthens it, because dignity reads on the page. A good test before you hit publish: would you be comfortable if the person in the story stood at your gala and read it aloud, with the whole room watching their face? ## Where should your stories go? A story you gathered once should work in at least four places. The structure stays the same; the length and format change with the channel. ChannelFormat that worksKeep in mindWebsiteFull written story with photos; short video on key pagesYour about and program pages are where visitors decide whether to trust youEmailTwo or three paragraphs that link to the full storyOne story, one ask per send: the story is the reason to clickSocial mediaShort vertical video, a pull quote, the person’s own wordsUpload natively, keep captions on, and put the stakes up frontAnnual reportOne story per program, next to that year’s numbersStories give the numbers meaning; numbers give the stories scaleOn your website, the natural homes are your homepage, your [about page](/blog/the-anatomy-of-a-nonprofit-about-us-page/), and dedicated story pages you can link from appeals. In email, the story excerpt is what earns the click, and most [nonprofit email platforms](/blog/nonprofit-email-marketing-tools/) will show you exactly which story links people open and follow. For video, you don’t need a production budget to start. We’ve collected [nonprofit videos that spark action](/blog/12-nonprofit-videos-that-spark-inspiration-and-action/) if you want models to study. And if your annual report is a PDF nobody opens, consider rebuilding it as a [microsite built around your best stories](/blog/nonprofits-microsites-annual-reports/) instead. ## How do you keep stories coming without scrambling? The organizations that always seem to have a fresh story don’t have more stories than you do. They have a system, usually a simple one: - **Put story-gathering on the calendar.** One recorded conversation a month is enough to keep every channel fed for the year. - **Use a standard question set.** “What was going on when you first came to us? What were you afraid would happen? What’s different now?” Those three questions surface stakes and change on their own. - **File consent with the asset.** Every story, photo, and clip in your library should sit next to its signed release, so nobody has to guess what’s usable. - **Tag everything.** Program, theme, format, and permissions. When a campaign needs a housing story with an approved photo, you want a two-minute search, not a two-week scramble. Program staff are your best scouts, and they’re also the busiest people in the building. Don’t ask them to write anything. Ask for two lines (who, and why now) and let whoever owns communications do the rest. ## How do you measure whether stories are working? Story pages tend to fail quietly: published once, shared once, then never looked at again. A few numbers tell you whether a story is moving people or just sitting there: - **Engagement time and scroll depth.** Did readers reach the ask at the bottom of the page, or leave after two paragraphs? If they leave early, your opening buried the stakes. - **Clicks on the ask.** Set up an event in GA4 for the story page’s button. A story that gets read but never acted on usually has an ask problem, not a story problem. - **Conversions that started on a story page.** Tag the links from story pages to your donation form so you can see which stories actually produce gifts, not just traffic. - **Email clicks on story links.** Compare the story link against everything else in the same send. It should be the most-clicked thing in the message. Then follow the click. If story pages send people to your donation form but few complete it, the story did its job and the form is the leak. Our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) covers how to fix the rest of that path, from the giving page to the thank-you that keeps donors around. ## Nonprofit storytelling FAQs ### What is nonprofit storytelling? Nonprofit storytelling is the practice of sharing real, specific stories about the people your mission serves to move supporters to give, volunteer, or advocate. It works best when a story follows one person, shows what was at stake, names what changed, and ends with a clear ask. ### How long should a nonprofit story be? As long as the channel allows and no longer than the story earns. A website story might run several hundred words, an email excerpt a few paragraphs, and a social video under a minute. The four-part structure stays the same at every length. ### Do we need permission to share a beneficiary’s story? Yes, always: in writing, with a clear explanation of where the story will appear. Consent should be freely given, separate from receiving services, and revocable if the person changes their mind later. ### Should the story be about one person or our whole community? Lead with one person. People connect with a specific individual far more strongly than with a group or a statistic, so tell one story well and let your numbers show that it repeats at scale. ### How often should we publish new stories? A steady rhythm beats a burst. One well-told story a month, reused across your website, email, and social channels, will outperform a dozen gathered in a panic before a year-end campaign. Stories carry further when the brand around them holds up: the voice, the visuals, and a website that gives them room to breathe. Elevation has worked only with nonprofits since 2007, helping more than 1,000 organizations find a [brand identity](/services-brand-identity/) that sounds and looks like the work they actually do. If you’d like a second set of eyes on how your organization tells its story, tell us about your project — we’re happy to talk it through. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Storytelling --- ### [Donation Page Best Practices: The Anatomy of a Page That Converts](https://www.elevationweb.org/blog/donation-page-examples-best-practices/) **Published:** July 2, 2026 **Author:** Ana Cantello **Excerpt:** The strongest donation page best practices share the same anatomy: outcome headline, smart suggested amounts, a short form, trust signals, and a thank-you flow. **Content:** **The best donation page best practices all share the same anatomy: a headline that names what the gift accomplishes, suggested amounts that guide the decision, a visible monthly option, a short form, trust signals near the payment fields, fast load times on mobile, and a thank-you flow that starts a relationship instead of ending one. Get those seven elements right and the same traffic produces more gifts.** Most nonprofits spend months planning appeals, events, and campaigns — and barely an hour on the page where all of that effort ends up. If you’re an executive director or a marketing lead, that imbalance deserves your attention. The donation page is where interest becomes revenue, and improvements there compound across every campaign you run for the rest of the year. ## What makes a donation page convert? By the time someone lands on your donation page, the hard part is done. An appeal, a search, or a friend’s post convinced them to consider giving. The page’s only job is to not lose them, which means removing friction and quietly answering the doubts they haven’t voiced. That’s a different job than persuasion, and it’s why donation pages fail in different ways than homepages do. If you’re getting steady traffic but few gifts, our guide to [why website visitors don’t donate](/blog/website-visitors-not-donating/) walks through the diagnosis; this article covers the fix. And if you’re rethinking fundraising more broadly, start with our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/). The donation page is one piece of that larger system. Here’s the anatomy, element by element: ElementWhy it mattersQuick checkHeadlineFrames the gift as an outcome, not a transactionDoes it say what the money does?Suggested amountsAnchors the decision and reduces hesitationIs a sensible default pre-selected?Monthly optionTurns one gift into a durable revenue streamIs monthly visible before checkout, not after?Form lengthEvery extra field gives donors a reason to quitCould you delete a field and still process the gift?Trust signalsAnswer “is this safe and legitimate?” at the moment of doubtAre security cues next to the card fields?Mobile speedSlow pages lose donors before anything else loadsHave you completed a gift on your own phone lately?Thank-you flowDecides whether a first gift becomes a secondDoes anything happen after the receipt?## Start with a headline that names the outcome “Donate now” is a label, not a headline. The strongest donation pages lead with what the gift actually does, in the plainest language available: meals delivered, acres protected, students matched with mentors. Donors arrive mid-decision, and a headline that restates the outcome they care about confirms they’re in the right place. Two tests worth running on your current headline: could it appear on any nonprofit’s page, and does it mention the donor at all? If it’s generic, borrow specificity from your mission. If it’s all about you (“Support our work”), flip it toward them (“Give a student a mentor”). ## How do you choose suggested giving amounts? Almost no one decides how much to give from scratch. Donors react to the options in front of them, which means your suggested amounts quietly set the range of the conversation. That’s anchoring, and it’s the most under-used lever on most donation pages. - **Offer three to five amounts,** not a wall of buttons. More options create deliberation, and deliberation creates exits. - **Pre-select one.** The default carries real weight: make it your realistic target gift, not your minimum. - **Tie each amount to something concrete.** “$50 stocks a classroom shelf” gives the number a job to do. - **Keep an open field.** Some donors know exactly what they want to give; never make them fight the interface to do it. When you adjust your amounts, change one thing at a time and watch what happens. You don’t need a formal testing tool to notice the average gift shifting. ## Should monthly giving be a toggle or the default? For most organizations, donor retention is the weakest link in the whole fundraising system: most first gifts never turn into second ones. Monthly giving solves that structurally, which is why the monthly option deserves better than a checkbox below the fold. - Place a one-time / monthly toggle directly above the amount buttons, so donors see it before they choose a number. - Consider making monthly the pre-selected tab and letting donors switch. The frame changes without removing any choice. - Add one reframing line, like “$15 a month keeps the pantry stocked all year.” Monthly amounts feel small; annual outcomes don’t. Recurring gifts also need somewhere to live. If you’re still tracking monthly donors in a spreadsheet, our roundup of [nonprofit CRM options](/blog/6-awesome-nonprofit-crm-options/) is a good next read. ## How long should your donation form be? Every field on your form is a small tax on the donor’s momentum. Name, email, and payment details are the cost of processing a gift; nearly everything else is a question you’re asking at the worst possible moment. Move the optional questions (how they heard about you, employer matching, communication preferences) to the thank-you page or a follow-up email, where a donor who just gave is happy to answer them. And offer express payment options like digital wallets where your platform supports them; skipping the card-number step removes the single most tedious part of giving on a phone. ## Which trust signals actually reassure donors? The moment of doubt is card entry. That’s when a donor wonders, sometimes for the first time, whether this is safe and whether you’re legitimate. Trust signals work when they answer that question exactly where it’s being asked: - Security cues beside the payment fields, not buried in the footer. - Your own domain and branding on the giving form. A checkout that suddenly looks like a different website creates the doubt it’s supposed to settle. - Your 501(c)(3) status and EIN, plus one plain sentence about where the money goes. - A real photograph of the work instead of stock imagery. - An accessible page. A form that works with a keyboard and a screen reader serves every donor. That’s why we build to WCAG 2.2 AA as a standard, not an add-on. For a sense of how well-built nonprofit sites handle all of this, browse our collection of [the best nonprofit websites](/best-nonprofit-websites/) and pay attention to their giving pages specifically. ## Why does mobile speed beat visual polish? A meaningful share of donation traffic arrives from email and social links opened on phones, often over a cellular connection. A page that loads slowly there loses the donor before a single design decision gets the chance to matter. The usual culprits are oversized images, embedded scripts from the donation platform itself, and themes carrying years of accumulated plugins. Test your page on a real phone over cell data (not office wi-fi) and complete an actual gift. If it feels heavy, it is. Keeping a site fast is ongoing work, which is one reason we’ve written about [what website maintenance really costs nonprofits](/blog/website-maintenance-cost-nonprofits/). ## The thank-you flow is where retention starts The gift isn’t the finish line; it’s the starting line of a relationship most organizations never begin. What happens in the moments after the card clears tells the donor whether they completed a transaction or joined something. - Send donors to a real thank-you page, not a bare receipt. Restate the outcome their gift supports and offer one — only one — next step, like sharing the campaign or following your work. - Send a receipt that reads like a person wrote it, then a short personal-feeling note a few days later. - Put first-time donors into a brief welcome series. If your email setup can’t do that yet, our guide to [nonprofit email marketing tools](/blog/nonprofit-email-marketing-tools/) covers the options. Whether a first gift becomes a second one is largely decided in the first days after it’s made: the days when your organization is either present or silent. ## Donation page best practices FAQs ### What should a donation page headline say? It should name what the gift accomplishes, in plain language pulled from your mission. “Donate now” describes the transaction; “Help a family stay housed this month” describes the outcome, and outcome headlines do the harder work. ### How many suggested giving amounts should a donation page offer? Three to five options with one pre-selected, plus an open field for custom amounts, is the pattern that shows up on the strongest pages. A short set of clear anchors beats a long menu that forces donors to deliberate. ### Should the donation form live on its own page or be embedded on my site? Keep donors on your own domain with your own branding whenever your giving platform allows it. A checkout that suddenly looks like a different website raises exactly the doubt a trust signal is supposed to settle. ### What is the most common donation page mistake? Treating it as a form instead of a page. The form processes the gift, but the headline, suggested amounts, trust signals, and thank-you flow around it do the persuading, and most organizations never touch them after launch. ### How do I know if my donation page is actually working? Watch the share of donation page visitors who complete a gift, not just total revenue. If traffic arrives but gifts don’t follow, the page, not the campaign, is usually the bottleneck. If your donation page hasn’t had a serious look since it launched, you’re in good company: it’s the page most organizations build once and never revisit. Elevation has worked exclusively with nonprofits since 2007, and donation experiences are among the things our [UX and design team](/services-ux-ui-design/) rebuilds most often. If you’d like a second set of eyes on yours, tell us about your project. We’re glad to look at the page you have before talking about the one you might need. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-ana.jpg) Ana Cantello Ana Cantello joined Elevation in 2019 and serves as Visual Design Lead, helping mission-driven organizations strengthen their visual presence and deliver seamless digital experiences. She leads visual strategy and creative direction so brands resonate authentically across web, mobile, and marketing platforms. [See Full Bio](https://www.elevationweb.org/author/ana/) [ ](https://www.elevationweb.org/author/ana/) **Categories:** Fundraising & Donations --- ### [How to Write a Nonprofit Marketing Plan (Step by Step)](https://www.elevationweb.org/blog/nonprofit-marketing-plan/) **Published:** July 1, 2026 **Author:** Pablo Rosas **Excerpt:** Learn how to write a nonprofit marketing plan step by step: goals tied to mission outcomes, audience segments, channel mix, calendar, budget, and measurement. **Content:** **A nonprofit marketing plan is a short written document that connects your mission to specific goals, audiences, channels, a calendar, a budget, and measurement. To write one, set two or three goals tied to mission outcomes, define your audience segments, choose channels you can sustain, map the year on a calendar, set a budget, and decide how you’ll measure progress.** If you’re the executive director who does marketing on Friday afternoons, or the communications person wearing four other hats, a plan is what turns scattered effort into progress. Without one, every appeal, post, and newsletter is a one-off decision made under deadline pressure. With one, the same hours compound. This guide walks through the six steps and gives you a plan outline you can copy into a document today. ## What goes into a nonprofit marketing plan? A useful plan is short. A ten-page document nobody opens after the board meeting helps no one; two or three pages your team checks every month will actually change how you work. The plan answers seven questions: where you are, what you’re trying to achieve, who you’re talking to, where you’ll show up, when things happen, what it costs, and how you’ll know it’s working. If you’re still working out the bigger strategic picture (brand, messaging, how the channels fit together), start with our full [nonprofit marketing guide](/blog/nonprofit-marketing-guide/) and come back. This article is the practical companion: the working document that strategy becomes. Here’s the outline. Copy the table into a doc and fill it in as you work through the steps below. Plan sectionWhat it coversQuestions it answersSituation snapshotWhere you are now: what’s working, what isn’t, what’s changing around youWhat did last year teach us? What are we up against?GoalsTwo or three marketing goals tied to mission outcomesWhat will be different twelve months from now?Audience segmentsThe distinct groups you need to reach and what each cares aboutWho are we talking to, and what do they want from us?Channel mixThe channels you’ll commit to and what each one is forWhere will we show up consistently?CalendarCampaigns, seasons, and recurring content mapped across the yearWhat happens when, and who owns it?BudgetMoney and staff time, broken out by categoryWhat can we actually afford to do well?MeasurementOne or two metrics per goal, plus a review rhythmHow will we know it’s working?## Step 1: set goals tied to mission outcomes “Grow our social media” is not a goal. It’s an activity, and activities are easy to do for a year without changing anything your mission cares about. A real marketing goal names a mission outcome: more volunteers showing up for shifts, more families enrolled in the program, more recurring donors funding the work through the slow months. Before you set targets, take an honest look at where you stand. A simple SWOT covers it (here’s [how to do a SWOT analysis that’s actually useful to your nonprofit](/blog/how-to-do-a-swot-analysis-thats-actually-useful-to-your-nonprofit/)), and last year’s numbers give you a baseline. Then write two or three goals, each in the same format: outcome, number, deadline. For example: - Grow monthly recurring donors from your current baseline by a set number before the fiscal year ends - Increase program inquiries coming through the website each quarter - Recruit enough new volunteers to fully staff the fall season The numbers come from your own baseline, not from someone else’s benchmark. And two or three goals is the ceiling: if everything is a priority, your calendar will be chaos by March. ## Step 2: define your audience segments “The general public” is not an audience. No nonprofit has the budget to reach everyone, and messages written for everyone move no one. Most organizations are really talking to four or five distinct groups: - Individual donors: current, lapsed, and prospective - Volunteers, and the people who could become volunteers - Program participants, and the people who refer them to you - Institutional funders, partners, and press For each segment your plan serves, write down three things: what they want from you, what you want from them, and where they already spend their attention. That last one matters most, because it decides your channel mix in the next step. A retired monthly donor and a college student looking for volunteer hours won’t be found in the same place, and the same message won’t move both. ## Step 3: choose a channel mix you can sustain The most common marketing plan failure isn’t picking the wrong channels — it’s picking too many. A channel you post to twice and then abandon costs more credibility than never showing up at all. Build around a small core: - **Your website**: the home base every other channel points back to - **Email**: still the workhorse for donations and volunteer signups; our roundup of [nonprofit email marketing tools](/blog/nonprofit-email-marketing-tools/) can help you pick a platform that fits - **Organic search**: slower to build, but it compounds, while paid channels stop the day you stop paying - **The Google Ad Grant**: eligible nonprofits get up to $10,000 per month in free search advertising; our [Google Ad Grant guide](/blog/google-ad-grants/) covers eligibility and setup - **One social platform**: the one your primary segment actually uses, not the one that feels newest Match each channel to a segment and a goal. If a channel doesn’t clearly serve one of your goals, cut it from the plan. You can always add it back next year. Consistency on three channels beats sporadic effort on seven. ## Step 4: build the calendar The calendar is what keeps the plan alive after week two. Start with the fixed points you already know: your fiscal year, program cycles, signature events, GivingTuesday, and the year-end giving season that does the heavy lifting for most fundraising programs (our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) goes deep on that stretch). Then work down three levels: - **Quarterly**: one campaign or theme per quarter, each tied to a goal - **Monthly**: the recurring commitments: newsletter, blog post, board update - **Weekly**: the rhythm of social posts and email sends, with a named owner for each Every line on the calendar gets a name next to it. “The team” never publishes anything on time. ## Step 5: set the budget Nonprofit marketing budgets vary too much for a universal number to be honest, so build yours from categories instead: - **People**: staff time is usually the largest cost, even when it never appears on an invoice - **Tools**: email platform, CRM, design and scheduling software - **Website**: hosting, upkeep, and the occasional improvement; here’s what [website maintenance costs nonprofits](/blog/website-maintenance-cost-nonprofits/) - **Paid promotion**: search ads, boosted posts, event promotion - **Outside help**: design, content, or campaign support you don’t have in-house Two ways to stretch it: the Ad Grant covers search advertising most organizations couldn’t otherwise fund, and cutting one underperforming channel frees more hours than any new tool adds. Budget the plan you can sustain, not the one that looks impressive on paper. ## Step 6: decide how you’ll measure success Measurement fails when it’s an afterthought, so write it into the plan: one or two metrics per goal, no more. If the goal is recurring donors, track new recurring signups and donor retention, not follower counts, not impressions, not anything that can go up without your mission moving. Then set a rhythm. Thirty minutes a month to look at the numbers against the plan, and a quarterly session to actually change something: drop what’s stalled, put more behind what’s ahead of schedule. A plan you never revise isn’t a plan — it’s a prediction, and predictions age badly. *If the plan needs a bigger frame, start with [nonprofit digital strategy](/blog/nonprofit-digital-strategy/).* ## Nonprofit marketing plan FAQs ### How long should a nonprofit marketing plan be? Two to five pages. If it’s longer than that, your team won’t open it monthly, and a plan nobody opens isn’t doing its job. The outline table in this article covers everything most organizations need. ### How often should we update the plan? Review your numbers monthly and revise the plan quarterly. Rewrite it fully once a year, ideally alongside your budget cycle, so the two stay connected. ### What’s the difference between a marketing plan and a communications plan? A marketing plan covers goals, audiences, channels, calendar, budget, and measurement for everything you do to reach people. A communications plan usually sits underneath it, covering messaging, tone, and who says what, when. Small teams often combine the two in one document. ### Do small nonprofits need a marketing plan? Small teams need one most. When one person handles marketing between four other duties, a plan is what keeps that limited time pointed at goals instead of whatever feels urgent that week. ### How much should a nonprofit budget for marketing? There’s no universal number that would be honest to give. It depends on your goals, staff capacity, and program calendar. Build the budget from categories (people, tools, website, paid promotion, outside help), and remember that eligible nonprofits can add up to $10,000 per month in free search advertising through the Google Ad Grant. If you’d rather not carry the whole plan alone, that’s what we’re here for. Elevation has worked exclusively with nonprofits since 2007, and our [digital marketing team](/services-growth-marketing/) can help you build the plan — or run it alongside you. Tell us about your project and we’ll go from there, no pitch required. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Nonprofit Marketing --- ### [Schema Markup for Nonprofits: A Plain-English Guide](https://www.elevationweb.org/blog/schema-markup-for-nonprofits/) **Published:** June 29, 2026 **Author:** Nate Carluccio **Excerpt:** Schema markup for nonprofits, explained in plain English: the JSON-LD types that matter, a copy-ready example, and how to add and test it in WordPress. **Content:** **Schema markup for nonprofits is a small block of code (usually JSON-LD) that tells search engines and AI tools exactly what your organization is, what you publish, and how people can donate or attend your events. It doesn’t change how your site looks. It makes your pages easier for machines to read, which earns richer search listings and better AI citations.** If you run communications or fundraising for a nonprofit, you’ve probably seen “add schema” on an SEO checklist and quietly moved on. Fair enough — most explanations are written for developers. This guide is the other kind: what schema actually is, the five types worth your time, a working example you can adapt, and how to check that Google can read it. No jargon required. ## What is schema markup, really? Schema markup is structured data: a standard vocabulary, maintained at schema.org, that lets you label the facts on your pages so machines don’t have to guess. Your homepage might say “serving families across the region since day one.” A human gets it instantly, but a search engine is inferring. Schema states it outright: this is an organization, this is its name, this is its logo, this is its donation page. JSON-LD is the format Google recommends for writing that markup. It’s a short script that sits in your page’s code, invisible to visitors, and nothing about your design changes. Think of it as the cover sheet on a grant application: the same information that’s in the proposal, restated in the exact fields the reviewer expects to find. ## Why does schema matter for nonprofits? Three reasons, in rough order of payoff: - **Richer search listings.** Schema is how Google builds enhanced results: event details, article dates and authors, organization knowledge panels. When a donor searches your name, that panel is often their first impression of you. - **Less ambiguity about who you are.** Nonprofits get confused with similarly named organizations, local chapters, and fiscal sponsors all the time. Schema ties your name to your logo, address, and official URL in a way machines can’t misread. - **AI visibility.** AI search tools favor content they can parse with confidence, and structured data is one of the clearest signals you can send. We cover the bigger picture in our guide to [getting your nonprofit cited by AI](/blog/how-to-get-your-nonprofit-cited-by-ai/). One caveat before you get excited: schema won’t rescue a site with thin content or technical problems. It works alongside the fundamentals in our [nonprofit SEO guide](/blog/nonprofit-seo-guide/), not instead of them. ## Which schema types matter most for nonprofits? Schema.org defines hundreds of types. You need about five: Schema typeWhat it tells machinesWhere to add itOrganization / NonprofitOrganizationYour name, logo, address, contact details, social profilesSitewide, usually via your SEO pluginArticle / BlogPostingHeadline, author, publish dateEvery blog postFAQPageQuestions and answers, word for wordPages with a visible FAQ sectionEventName, date, location, registration linkGalas, volunteer days, webinarsDonateActionWhere and how someone can giveInside your Organization markup, pointing to your donation pageNonprofitOrganization is the one worth calling out. It’s a subtype of Organization, so it carries all the same properties, plus a clear signal that you’re a charitable entity rather than a business. Pair it with consistent facts across your site: the same name, mission, and contact details you’d put on a strong [about page](/blog/the-anatomy-of-a-nonprofit-about-us-page/). DonateAction is the least known of the five. It won’t put a donate button in search results, but it removes any doubt about which page is your real giving page. That’s useful when your donation flow lives on a third-party platform, as most do. If you’re rethinking that flow anyway, start with our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/). ## What does JSON-LD actually look like? Here’s a compact example for a made-up organization. Every line is a label-and-value pair: ``` { "@context": "https://schema.org", "@type": "NonprofitOrganization", "name": "Example Community Foundation", "url": "https://www.example.org", "logo": "https://www.example.org/logo.png", "description": "Example Community Foundation funds after-school programs in Springfield.", "address": { "@type": "PostalAddress", "addressLocality": "Springfield", "addressRegion": "IL", "addressCountry": "US" }, "sameAs": [ "https://www.facebook.com/examplefoundation", "https://www.linkedin.com/company/examplefoundation" ], "potentialAction": { "@type": "DonateAction", "target": "https://www.example.org/donate" } } ``` Reading it top to bottom: - **@context** names the vocabulary you’re using: always schema.org. - **@type** declares what this thing is. Everything below it describes a NonprofitOrganization. - **name, url, and logo** should match your website and your Google Business Profile exactly. Consistency is the whole point. - **sameAs** lists your official social profiles, which helps machines merge scattered mentions of you into one entity. - **potentialAction** with DonateAction points unambiguously at your donation page. Wrap that whole block in `` tags and it’s ready to add to your site. ## How do you add schema markup in WordPress? You have three routes, and most nonprofits end up using a mix: - **Let your SEO plugin handle the basics.** Most popular SEO plugins generate Organization and Article schema automatically once you fill in your organization details in their settings. Check what yours already outputs before writing anything by hand. This covers more than you’d expect. - **Paste JSON-LD into a Custom HTML block.** For page-specific markup like an Event or FAQPage, add a Custom HTML block in the editor and paste your script inside. It won’t display anything on the page; it just rides along in the code. - **Build it into your theme.** If you publish lots of events or want markup that updates itself when content changes, a developer can generate schema from your templates. That’s the set-it-and-forget-it option. One caution: don’t let two sources output the same type on the same page. A plugin declaring Organization schema plus a hand-pasted Organization block gives machines two competing versions of you. Pick one source per type. And treat schema like any other part of your site that needs upkeep. Stale markup is exactly the kind of quiet issue a good [maintenance routine](/blog/website-maintenance-cost-nonprofits/) catches before Google does. ## How do you validate schema markup? Never trust markup you haven’t tested. Two free tools do the job: - **Google’s Rich Results Test** shows whether Google can read your markup and which enhanced results the page is eligible for. Paste in a live URL or the code itself. - **The Schema.org validator** checks markup against the full vocabulary, including types Google doesn’t build rich results from, which makes it the better test for NonprofitOrganization and DonateAction. A simple routine: validate the code before you publish, run the live URL through the Rich Results Test after, then keep an eye on Search Console’s enhancement reports over the following weeks. Errors there usually mean a required field is missing. Warnings are suggestions, not emergencies. ## Which mistakes should you avoid? - **Marking up content that isn’t on the page.** FAQ schema must match your visible questions and answers word for word. Markup that misrepresents what’s actually on the page violates Google’s guidelines. - **Duplicate types from multiple sources.** Plugin plus manual markup equals conflicting signals about who you are. - **Letting it go stale.** An old address, a past gala still marked as upcoming — outdated markup is worse than none. - **Marking up everything.** Five types done accurately beat twenty done halfway. - **Skipping validation.** A single missing comma silently breaks the whole block, and nothing on the page will look wrong. *Schema is one layer of a machine-readable site. See [AI discoverability for nonprofit websites](/blog/ai-discoverability-nonprofit-websites/) for the full picture.* ## Schema markup for nonprofits FAQs ### Does schema markup improve search rankings directly? Not directly: structured data isn’t a ranking factor on its own. It helps search engines understand and display your content, which can improve visibility and click-through. Think of it as clarity, not a shortcut. ### Do I need a developer to add schema markup? Not for the basics. An SEO plugin covers Organization and Article schema, and you can paste page-specific JSON-LD into a Custom HTML block yourself. A developer helps when you want markup generated automatically from your templates. ### Should my nonprofit use Organization or NonprofitOrganization schema? NonprofitOrganization is a subtype of Organization, so it includes the same properties plus a clearer signal about what you are. Use the most specific type your tools support; plain Organization is still perfectly valid. ### How long does it take for rich results to appear? There’s no fixed timeline, and rich results are never guaranteed even with valid markup. Google has to recrawl your pages first. Validate your code, request indexing in Search Console, and give it a few weeks. ### Does schema markup help with AI search tools like ChatGPT? It helps. AI tools favor content they can parse with confidence, and structured data removes guesswork about who you are, what you publish, and where people can give. It’s one piece of a broader AI visibility strategy. Schema is one of those jobs that’s genuinely small once you know what you’re doing — and it compounds, because every page you publish afterward is easier for search engines and AI tools to read. If you’d rather hand it off, our [AI Visibility & GEO services](/services-ai-content/) team builds structured data and AI-ready content for nonprofits, and we’ve done nonprofit-only web work since 2007. Tell us about your project and we’ll point you in the right direction, whether or not that’s us. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** SEO for Nonprofits --- ### [How to Get Your Nonprofit Cited by ChatGPT and Other AI Assistants](https://www.elevationweb.org/blog/how-to-get-your-nonprofit-cited-by-ai/) **Published:** June 26, 2026 **Author:** Nate Carluccio **Excerpt:** Want your nonprofit to get cited by AI assistants like ChatGPT? The playbook: answer-first content, schema markup, consistent facts, and llms.txt. **Content:** **To get cited by AI assistants like ChatGPT, Claude, Gemini, and Perplexity, give them content they can quote: direct answers near the top of each page, FAQ sections, schema markup, and consistent facts about your nonprofit everywhere they appear online. AI tools cite sources that are clear, specific, and easy to verify. Clarity is now a visibility strategy.** If someone asks ChatGPT which organizations are doing good work in your cause area, does your nonprofit come up? More donors, volunteers, and grant makers are starting their research inside AI assistants instead of a search bar. Those tools answer with a handful of names and links, and if yours isn’t one of them, the conversation moves on without you. The good news: the organizations getting cited aren’t the biggest ones. They’re the clearest ones. ## Why AI assistants are a new front door For years, being found meant ranking on Google. That still matters (our [nonprofit SEO guide](/blog/nonprofit-seo-guide/) covers those fundamentals), but a second front door has opened. ChatGPT, Claude, Gemini, Perplexity, and Google’s own AI Overviews now compress the whole research process into a single conversational answer. Someone asks about food insecurity programs in their county and gets a short, confident summary that names two or three organizations. There’s no page two in that world. Either the assistant knows who you are and trusts what it knows, or you’re absent from the conversation entirely. The work of earning a spot in those answers is called generative engine optimization, or GEO, and it’s less mysterious than it sounds. Almost everything below is something your team can start this quarter. ## How do AI assistants pick which sources to cite? AI assistants build answers in two ways. Some responses draw on what the model learned during training: a snapshot of the public web, including whatever it absorbed about your organization. Others are backed by live retrieval: the assistant runs a search behind the scenes, reads the top results, and cites the pages it used. Both paths reward the same qualities. - **Direct answers.** Pages that resolve a question in the first few sentences are easier to quote than pages that wind up to the point. - **Clean structure.** Clear headings, FAQ sections, lists, and structured data help machines parse who you are and what you do. - **Corroboration.** When your founding year, mission, and location match across your site, Candid, Charity Navigator, and press coverage, confidence goes up. - **A recognizable entity.** Assistants cite organizations they can identify without ambiguity: a distinct name, a clear mission, a complete About page. Here’s how those signals translate into work you can actually put on a calendar: What assistants rewardWhat to do about itDirect answersOpen every key page with a two- to three-sentence answer to the question the page exists forClean structureAdd question-style headings, FAQ sections, and schema markupCorroborated factsAudit your name, mission, EIN, and location everywhere they appear onlineEntity clarityBuild out your About page and organization schema so machines know exactly who you areCrawler accessCheck that robots.txt isn’t blocking AI crawlers, and consider adding llms.txt## Write content that answers the question first Look at your program pages, your donation page, your most-read blog posts. Do they answer the visitor’s question in the first paragraph, or do they build up to it? AI assistants pull quotable passages, and a buried answer is much harder to lift than a direct one. - Start each page with a short, direct answer to the question the page exists to address, then go deep. - Use question-style headings. Assistants match them against the questions real people actually ask. - Keep one idea per section, so a passage still makes sense when quoted out of context. - Add an FAQ to program and service pages covering the questions your staff answer by email every week. This also happens to be good writing for humans, which is the pattern with most of GEO: the same clarity that helps a machine helps a hurried donor. If producing this kind of content at scale is your bottleneck, that’s exactly what our [AI Visibility & GEO services](/services-ai-content/) are built around. ## Add schema markup so machines don’t have to guess Schema markup is a layer of code that labels your content in a vocabulary machines share: this is an organization, this is its mission, these are FAQ questions and their answers. It removes guesswork. For nonprofits, the highest-value types are organization schema for who you are and FAQPage schema for the questions you answer. We won’t repeat the implementation details here, because we’ve already written a full walkthrough: our guide to [schema markup for nonprofits](/blog/schema-markup-for-nonprofits/) covers which types are worth adding and how to test them. For this article, the point is simpler: structured data is one of the few direct channels you have for describing your organization to AI systems in their own language. ## Keep your facts consistent across the web Assistants cross-check. If your website says you were founded in one year, your Candid profile says another, and an old press release says a third, the model’s confidence in all three drops — and a hesitant model cites someone else. Entity clarity means every description of your organization tells the same story. Audit these in particular: - Your About page, the anchor document for who you are (here’s [what a strong About page includes](/blog/the-anatomy-of-a-nonprofit-about-us-page/)) - Your profiles on Candid, Charity Navigator, and other nonprofit directories - Your Google Business Profile and social media bios - Wikipedia, if your organization has a page - The boilerplate at the bottom of your press releases and annual reports Pick one canonical description (name, mission, founding year, location, EIN) and make everything else match it. A clear, memorable mission statement does double duty here; if yours has drifted, our roundup of [effective nonprofit mission statements](/blog/20-effective-nonprofit-mission-statements/) is a useful calibration exercise. ## Should your nonprofit add an llms.txt file? llms.txt is an emerging convention: a plain-text file at the root of your site (yoursite.org/llms.txt) that gives AI systems a curated, readable map of your most important pages: what you do, where your programs live, how to donate. Think of it as a welcome note written for machines. An honest caveat: the standard is young and support is uneven, so not every AI platform reads the file yet. But it takes about an hour to create, carries no downside, and makes your most important content easy to find. While you’re at it, check your robots.txt file. Some organizations blocked AI crawlers wholesale during earlier debates about scraping and are now invisible to the very tools their donors use. Blocking is a legitimate choice — but it should be a choice, not an accident. ## How to test whether AI assistants cite you The test costs nothing: ask the assistants. Open ChatGPT, Claude, Gemini, and Perplexity, and run the questions your supporters would plausibly ask. - “What does \[your organization\] do?” - “Is \[your organization\] a legitimate charity?” - “What are the best nonprofits working on \[your cause\] in \[your city\]?” - “How can I volunteer with organizations focused on \[your cause\] near me?” Score what comes back. Is the description accurate? Which peer organizations appear when you don’t? Which sources does the assistant cite — your site, a third-party profile, an old news article? Repeat the exercise monthly, because answers shift as models update and your fixes get recrawled. Wrong answers are the most useful ones: each error points at a page to fix or a profile to update. *For the underlying mechanics of how assistants read your site, see [AI discoverability for nonprofit websites](/blog/ai-discoverability-nonprofit-websites/).* ## Getting cited by AI: FAQs ### What is generative engine optimization (GEO)? GEO is the practice of making your website easy for AI assistants to understand, trust, and cite. It builds on traditional SEO but focuses on direct answers, structured data, and consistent facts rather than rankings alone. ### Does SEO still matter if people are using AI assistants? Yes. Most AI assistants pull from search indexes when they answer, so a site that ranks well is more likely to be retrieved and cited. GEO works with SEO, not instead of it. ### How long does it take to get cited by AI assistants? There’s no fixed timeline. Assistants that search the live web can pick up improvements once your pages are recrawled, while changes to a model’s trained knowledge take longer. Test monthly and expect gradual movement. ### What is an llms.txt file? It’s a plain-text file at the root of your site that gives AI systems a short, curated guide to your most important pages. Support varies by platform, but it’s quick to add and carries little risk. ### How do I find out what ChatGPT says about my nonprofit? Ask it. Open ChatGPT, Claude, Gemini, and Perplexity and ask what your organization does, whether it’s trustworthy, and who does similar work in your area. Whatever comes back wrong or missing is your fix list. AI search is moving quickly, and most nonprofits haven’t started this work yet, which means the organizations that begin now are the ones assistants will learn to cite. If you’d like a partner for any of it, our [SEO and GEO services](/services-seo-geo/) cover everything in this article, from schema markup to entity cleanup. Elevation has worked exclusively with nonprofits since 2007, and we’re glad to take a look at where you stand. Tell us about your project, and we’ll go from there. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** SEO for Nonprofits --- ### [Nonprofit Website Redesign: 9 Signs It's Time (and How to Plan One)](https://www.elevationweb.org/blog/nonprofit-website-redesign-signs/) **Published:** June 24, 2026 **Author:** Mauricio Suarez **Excerpt:** Nine clear signs it's time for a nonprofit website redesign, plus a practical planning guide — from writing the RFP to protecting your SEO with redirects. **Content:** **A nonprofit website redesign is due when the site works against the people who depend on it: staff can’t update content, mobile pages load slowly, donors abandon the giving flow, or search engines and AI tools no longer surface your work. If three or more of the nine signs below sound familiar, start planning, beginning with goals, an honest content audit, and a clear RFP.** Your website is usually your hardest-working staff member: it greets every donor, recruits every volunteer, and answers questions at 2 a.m. It’s also the only one that never gets a performance review. If you’re an executive director or communications lead, the hard part isn’t sensing that the site feels tired; it’s knowing whether that feeling justifies a budget line. Here are nine concrete signs it does, and a practical way to plan the project if it’s time. ## 9 signs it’s time for a nonprofit website redesign You don’t need all nine. Two or three of these, felt daily, are usually enough to put a redesign on next year’s budget. ### 1. You can’t update the site without a developer If publishing an event, swapping a homepage photo, or fixing a typo means filing a ticket and waiting, your CMS is working against you. A site your team can’t touch goes stale fast, and stale content tells supporters nobody’s home. After a redesign, your communications staff should be able to publish pages, edit content, and launch campaigns without writing code. ### 2. It’s slow or clumsy on mobile Most supporters meet your site on a phone, whether from a social post, a text, or an email appeal. If pages crawl on mobile data or buttons are too small to tap, people leave before they read a word. Try it yourself: open your donation page on your phone, on cellular, and count the seconds. If you wince, your donors already did. ### 3. It doesn’t meet accessibility standards Accessibility is your mission, applied to the web. If your site has missing alt text, low color contrast, or forms a screen reader can’t complete, you’re excluding part of the community you serve and carrying legal risk. WCAG 2.2 AA is the standard worth building to, and it’s far cheaper to design in from the start than to retrofit later. ### 4. Donations underperform the effort you put in You’re sending appeals, running campaigns, growing your list — and giving stays flat. Often the problem isn’t the message; it’s the last hundred feet. A buried donate button, forced account creation, or a form with twenty fields quietly taxes every campaign you run. A redesign is the moment to rebuild the giving experience around the donor; our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) covers what that looks like. ### 5. You’re invisible in search and AI answers Discovery has changed. Donors now ask ChatGPT and Google’s AI results about the causes they care about, and those tools answer from what they can read and trust. Search your issue area and your city: if your organization doesn’t appear, or appears with outdated details, you’re losing people who will never scroll to find you. Fixing that takes structured, current content: the kind of work our [SEO and GEO team](/services-seo-geo/) does alongside a redesign. ### 6. The site no longer looks like your organization Programs launch, strategies shift, brands mature. If your homepage still leads with an initiative you wrapped up two years ago, or the design reads a decade older than your work, visitors feel the gap even if they can’t name it. Your website should describe the organization you are now — not the one that launched it. ### 7. Your staff route around it Watch what your team actually does. Campaigns run on outside landing-page tools, the events calendar lives in a link-in-bio service, and program staff share Google Docs because “the website’s too hard.” When that happens, your site has already been replaced: informally, in pieces, with no consistent brand and no shared data. A redesign brings that work back home. ### 8. You’re carrying security and maintenance debt Plugins nobody dares update, a PHP version your host keeps flagging, backups you’ve never actually tested. Lean teams accumulate this debt honestly, but it means you’re one failed update away from downtime in the middle of a campaign. If keeping the site alive already eats real staff time, compare that cost with a rebuild; our breakdown of [nonprofit website maintenance costs](/blog/website-maintenance-cost-nonprofits/) can help you do the math. ### 9. You can’t measure what the site is doing If you can’t name your top-converting page, where volunteers come from, or what last month’s campaign changed, every website decision becomes a matter of opinion. Plenty of organizations lost their history when Universal Analytics stopped processing data in 2023 and never fully rebuilt their measurement. A redesign is the natural moment to define conversions properly and wire your forms and giving flow to analytics from day one. ## How many of these sound familiar? Run this quick self-audit with your team. Each test takes a few minutes and needs no special tools. SignTwo-minute testCan’t update itTime how long a homepage text change takes, from request to live.Slow on mobileOpen your donate page on a phone, on cellular, and count the seconds.Not accessibleTab through your donation form without touching the mouse.Donations underperformCount the clicks and form fields between “Donate” and “Thank you.”Invisible to AI and searchAsk an AI assistant about your issue area and city. Do you appear?Off-brandCompare your homepage to your latest strategic plan.Staff route around itList the outside tools your team uses instead of the site.Security debtCheck for outdated plugins and pending core updates.No measurementTry to name last month’s top-converting page.Zero to two signs: keep the site and fix the weak spots. Three to five: start planning a redesign for the next budget cycle. Six or more: make it a priority. The site is likely costing you more than a rebuild would. ## How do you plan a nonprofit website redesign? A good redesign is planned like a program, not a purchase. The sequence matters more than the software. 1. **Define what the site must do.** Pick three measurable outcomes: more monthly donors, more volunteer signups, fewer “where do I find…” emails to staff. Everything else follows from these. 2. **Audit what you have.** Pull analytics, list your pages, and mark which URLs earn traffic, links, and donations. This inventory drives both the content plan and the redirect map later. 3. **Be honest about capacity.** Decide who will own the site after launch and how many hours a month they really have. That answer should shape the CMS, the templates, and the training you ask for. 4. **Write a focused RFP.** A clear brief gets you comparable proposals instead of guesswork. Our guide to [writing a great nonprofit website RFP](/blog/how-to-write-a-great-rfp-for-your-nonprofit-website/) walks through it step by step, and you can [send yours to us](/rfp/) when it’s ready. 5. **Choose a partner on fit, not just price.** Ask how they handle accessibility, redirects, and post-launch support — the three things thin proposals skip. Before you brief anyone, skim our roundup of [nonprofit website best practices](/blog/nonprofit-website-best-practices/) so you can point at what good looks like instead of describing it from scratch. ## How do you protect your SEO during a redesign? The saddest redesign outcome is a beautiful site nobody can find. Years of search history live in your URLs, and a launch that ignores them can quietly erase it. Protecting that history is unglamorous but straightforward: - Crawl your current site and export every URL before anything changes. - Keep the URLs that perform. If a page earns steady traffic or backlinks, don’t rename it without a reason. - Map a 301 redirect for every URL that moves: one hop, straight to the closest equivalent page, never a blanket redirect to the homepage. - After launch, submit the new sitemap and watch Search Console for crawl errors and 404s over the following weeks. Make redirects a named line item in your RFP and your launch checklist. If a proposal doesn’t mention them, that tells you something. ## Nonprofit website redesign FAQs ### How often should a nonprofit redesign its website? There’s no fixed schedule. Redesign when the site starts blocking your strategy (when several of the signs above are true), not because a certain number of years has passed. Many organizations get more life out of a good site with steady maintenance and content work. ### How long does a nonprofit website redesign take? It depends on scope. A focused rebuild on a proven framework can move quickly (Elevation’s streamlined starter builds run four to six weeks), while a fully custom site with heavy content migration usually takes several months. ### How much does a nonprofit website redesign cost? Cost follows scope. The big drivers are the number of page templates, custom functionality, integrations, content migration, and accessibility work. A clear RFP gets you comparable proposals, and remember to budget for ongoing maintenance, not just the build. ### Will a redesign hurt our search rankings? Not if you plan for it. Inventory your URLs before launch, keep the ones that earn traffic, and set up a 301 redirect for anything that moves. Rankings suffer when redirects are an afterthought, not because a site changed design. ### Should we keep WordPress or switch platforms? For most nonprofits, WordPress is the safe default: it’s open-source, your team can learn it, and you aren’t locked into a single vendor. Switch platforms only if you have a specific problem your current one can’t solve. If you counted three or more signs, the next step doesn’t have to be a leap. Tell us what’s frustrating you about your current site. Our [UX and design team](/services-ux-ui-design/) has built websites exclusively for nonprofits since 2007, and we’re glad to talk through whether you need a full redesign or something smaller. No pitch, just a straight answer. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-mauricio-s.png) Mauricio Suarez Mauricio Suarez has been a driving force at Elevation since 2015, rising from full-stack development to team lead and stepping into the role of Chief Technology Officer in 2024. He spearheads the company's technical initiatives while coaching the development team, specializing in scalable WordPress builds tailored to each nonprofit's mission. [See Full Bio](https://www.elevationweb.org/author/mauricio-suarez/) [ ](https://www.elevationweb.org/author/mauricio-suarez/) **Categories:** Web Design --- ### [Nonprofit Website Best Practices: The 2026 Checklist](https://www.elevationweb.org/blog/nonprofit-website-best-practices/) **Published:** June 23, 2026 **Author:** Paul Holzman **Excerpt:** A practical 2026 checklist of nonprofit website best practices: accessibility, donations, mobile speed, SEO and GEO, trust signals, and analytics. **Content:** **Nonprofit website best practices in 2026 come down to seven things: a clear message, accessibility for every visitor, a donation experience that doesn’t get in its own way, fast mobile pages, content that both Google and AI assistants can cite, visible trust signals, and analytics you actually check. This checklist walks through each one, with a pass condition for every item.** Your website is doing more jobs than any single person on your team: it welcomes first-time visitors, reassures funders, recruits volunteers, and takes donations at 2 a.m. We’ve worked exclusively with nonprofits since 2007 (more than 1,000 organizations), and the same handful of fixable problems shows up on almost every site we review. Here’s the checklist we’d run on yours, with a pass condition for each item so you know exactly where you stand. ## What makes a nonprofit website work in 2026? Clarity beats polish. Before a visitor scrolls, your homepage should answer three questions: who you are, who you serve, and what you want the visitor to do next. If a stranger can’t repeat your mission back after five seconds on your homepage, no amount of design will rescue the pages underneath it. A quick test: read your homepage headline out loud with your organization’s name covered. Could it belong to any nonprofit in your sector? If so, it’s too vague. “We help veterans in Ohio find stable housing” works harder than “Building stronger communities together.” Your header and navigation carry most of this load. We’ve broken the pieces down in our guide to [nonprofit website header elements](/blog/15-nonprofit-website-header-elements/). And to see clarity done well, browse our roundup of the [best nonprofit websites](/best-nonprofit-websites/) and notice how fast each one tells you what it does. ## The 2026 nonprofit website checklist Open your site on your phone and grade yourself honestly against each row. The right-hand column isn’t an aspiration. It’s a test you either pass or fail today. AreaWhat to checkYou pass ifClarityHomepage headline and navigation labelsA stranger can say what you do and who you serve after five secondsAccessibilityContrast, keyboard use, alt text, form labelsYour site meets [WCAG 2.2 AA](/services-accessibility/) and you can donate without touching a mouseDonation UXSteps from homepage to gift confirmationA first-time donor can give in under a minute on a phoneMobile speedLoad time on a mid-range phone over cellularPages feel instant and images don’t crawl inSEO + GEOQuestion-style headings, direct answers, schemaPages answer real questions in the first paragraph, and AI assistants can cite youTrust signalsAbout page, photos, financials, HTTPSA skeptical funder can verify who you are in two clicksAnalyticsGA4 events for donations, signups, volunteersYou know last month’s conversion numbers without guessingThe rest of this article walks through the rows that trip up the most organizations. ## Can everyone actually use your site? Accessibility isn’t a legal checkbox — it’s a mission question. If your site can’t be used with a screen reader or a keyboard, you’re turning away donors, volunteers, and often the very people your organization exists to serve. The standard to build to is WCAG 2.2 AA. It’s the one we hold every Elevation build to. In practice, the highest-impact fixes are usually: - Color contrast that passes AA on text and buttons (light gray text on a white background is a frequent offender) - Descriptive alt text on images that carry meaning - Form fields with visible labels, not just placeholder text - A donation flow you can complete with the Tab key alone - Captions on videos Try your own donation form with just a keyboard today. If you get stuck, so do your donors. ## How many steps does it take to donate? Count the clicks from your homepage to a gift confirmation. Every extra step, required field, and account-creation prompt costs you real gifts. An abandoned donation form is one of the quietest leaks in nonprofit fundraising. A donation experience worth passing: - A donate button in the header of every page, visually distinct from everything around it - Suggested gift amounts, with a recurring option presented clearly rather than hidden - No forced account creation - Mobile wallet payments, so phone donors aren’t typing card numbers on a train - A confirmation page that thanks people like a human and offers one clear next step Donation UX is one piece of a larger system. Our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) covers what happens before and after the gift. ## Is your site fast on a phone? Test your site the way supporters actually meet it: on a phone, over cellular data, in between other things. If the homepage takes long enough to load that you glance away, you’re losing visitors before your message ever renders. Speed problems usually trace back to the same culprits: oversized images, plugins nobody remembers installing, and bargain hosting. The fixes are unglamorous: compress images, remove what you don’t use, keep software current, and host somewhere dependable. If nobody at your organization owns those jobs, that’s a maintenance gap rather than a design one; our breakdown of [website maintenance costs for nonprofits](/blog/website-maintenance-cost-nonprofits/) explains what ongoing care involves and what it should cost. ## Will AI assistants recommend your nonprofit? Search has changed. Donors and volunteers increasingly ask ChatGPT, Claude, or Google’s AI results to recommend organizations, and those tools cite the nonprofits whose websites they can read, parse, and trust. Preparing for that is called generative engine optimization (GEO), and in 2026 it belongs on the same checklist as classic SEO. The encouraging part: GEO rewards the same writing donors reward. - Question-style headings that match how people actually ask - A direct answer in the first paragraph, not three paragraphs of wind-up - FAQ sections marked up with FAQ schema - Specific, verifiable facts about your programs instead of vague claims Classic search still matters too. If you’re a 501(c)(3), the [Google Ad Grant](/blog/google-ad-grants/) offers up to $10,000 a month in free search advertising, and many eligible nonprofits never claim it. And if you’d rather hand the whole search-visibility problem to a team that does this daily, that’s what our [SEO and GEO service](/services-seo-geo/) is for. ## Would a skeptical funder trust what they see? Before a foundation officer or major donor gives, they check you out. Make the checking easy: - An about page with real staff names, faces, and board members (we’ve mapped the full [anatomy of a nonprofit about us page](/blog/the-anatomy-of-a-nonprofit-about-us-page/)) - Financials or an annual report within a click or two - Photos of your actual work and people, not stock imagery - HTTPS everywhere, especially on donation pages - Recent dates: a blog last touched two years ago reads as a lights-off organization None of this is decoration. Trust signals are how a stranger decides you’re real before they’ve spoken to a single person at your organization. ## Are you measuring what matters? Plenty of nonprofit sites either have no analytics at all, or have Google Analytics 4 installed and never opened. (If you’re still picturing Universal Analytics dashboards, note that the old platform stopped processing data back in 2023.) You don’t need a dashboard habit — you need three or four conversion events and a monthly look at them. Track completed donations, newsletter signups, volunteer form submissions, and contact requests. Fifteen minutes a month reviewing which pages drive those events turns every other row on this checklist from opinion into evidence: you’ll see whether the faster pages, the clearer headline, and the reworked donate button actually moved anything. *For the strategy layer above the checklist, see [nonprofit website strategy](/blog/nonprofit-website-strategy/).* ## Nonprofit website best practices FAQs ### What accessibility standard should a nonprofit website meet? WCAG 2.2 AA is the standard most nonprofits should build to. It covers the barriers that affect the most visitors (color contrast, keyboard navigation, alt text, and form labels), and it’s the current version of the benchmark most accessibility policies reference. ### How often should we update our nonprofit website? Review content quarterly and update software continuously. Stale program pages and an outdated copyright year quietly tell visitors that nobody’s home. ### What is GEO, and does my nonprofit need it? GEO (generative engine optimization) means structuring your content so AI assistants like ChatGPT and Claude can find, understand, and cite it. As more donors start their research with an AI question instead of a search box, it’s becoming a standard part of nonprofit SEO. ### Do we need a full rebuild to follow these best practices? Usually not. Most items on this checklist (clearer headlines, a shorter donation flow, alt text, analytics events) can be fixed on your existing site. A rebuild makes sense when the platform or design fights you at every step. ### How long does a nonprofit website redesign take? It depends on scope. Elevation’s streamlined starter builds run four to six weeks, while larger custom projects take longer. The slowest part is usually content, so start writing early. If your checklist came back with more “needs work” than you’d like, that’s normal, and most of it is fixable without starting over. Elevation’s [UX and UI design team](/services-ux-ui-design/) works only with nonprofits, and we’re glad to look at your site and tell you honestly what we’d fix first. Tell us about your project — no pitch, just a straight answer. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-paul.jpg) Paul Holzman Paul Holzman joined Elevation in 2021 and serves as Senior Customer Success Specialist, leading the day-to-day work of the Customer Success team. He partners with nonprofit clients to keep their WordPress websites running smoothly — publishing content, troubleshooting issues, improving performance, and building new components — with patience, creative solutions, and communication that leaves teams confident managing their own sites. [See Full Bio](https://www.elevationweb.org/author/paul-holzman/) [ ](https://www.elevationweb.org/author/paul-holzman/) **Categories:** Web Design --- ### [Free Nonprofit Websites: The Real Options and the Trade-offs](https://www.elevationweb.org/blog/free-nonprofit-website-options/) **Published:** June 22, 2026 **Author:** Mauricio Suarez **Excerpt:** Free websites for nonprofit organizations exist: builder free tiers, tech discounts, and open-source WordPress. Here's what each really costs your mission. **Content:** **Free websites for nonprofit organizations come in three real forms: the free tier of a website builder, discounted or donated software through nonprofit tech programs, and open-source platforms like WordPress. Each one trades money for something else: ads on your pages, a subdomain, limited features, or your team’s time. Free can work for small, simple sites; it rarely stays free as you grow.** If you’re running a small nonprofit, “free” isn’t a preference — it may be the entire web budget. And plenty of legitimate options exist. The catch is that most free-website advice skips the fine print: the builder’s ads on your donation page, the web address you don’t own, the platform you can’t leave without rebuilding from scratch. Here’s an honest look at the real options, what each one costs in practice, and when free is genuinely the right call. ## What counts as a free website for a nonprofit? Most searches for a free nonprofit website lead to four different things, and it helps to name them up front: - **A free builder plan.** Wix, Weebly, WordPress.com, and similar platforms offer free tiers with hosting and a drag-and-drop editor included. - **Nonprofit tech discounts.** Programs like TechSoup verify your charitable status and open access to donated or discounted software and services. - **Open-source software.** WordPress itself is free to download and use; you pay for the hosting, domain, and labor around it. - **A volunteer-built site.** Free labor from a board member or supporter, which works right up until that person moves on. All four can produce a working website. The differences are in who owns the result, how it looks to donors and funders, and what happens two years from now. ## Free website builder tiers: what you get and what you give up Free plans follow a similar pattern across platforms. You get the visual editor, hosting, and a set of templates. In exchange, you usually accept: - A subdomain instead of your own address, something like yourorg.platformname.com. - The platform’s branding or ads on your pages. You don’t control what shows up next to your mission. - Feature ceilings: limited pages, storage, or forms, with donation and payment tools typically reserved for paid plans. - Limited support, and few guarantees about uptime or fixes. None of this is a scam; it’s how the free tier funds itself. But a donation page with someone else’s ads on it undercuts the ask, and a subdomain tells savvy funders the organization hasn’t invested in its own front door. If you’re weighing platforms, our guide to the [best website builders for nonprofits](/blog/best-website-builders-for-nonprofits/) compares free and paid tiers with donations and accessibility in mind. ## What do nonprofit tech discounts actually cover? Registered nonprofits have access to a discount ecosystem most small businesses would envy. TechSoup and similar programs validate your status once, then open a catalog of donated and discounted products from technology companies, which can include website-adjacent tools like builder subscriptions, hosting, and design software. Two things to understand before you count on them. First, these programs discount tools; they don’t build your site. Someone still has to plan, write, design, and maintain it. Second, catalogs and eligibility rules change, so check the current terms directly rather than relying on an old blog post, including this one. We keep a broader list of funding sources in our roundup of [web and tech grants for nonprofits](/blog/web-and-tech-grants-for-nonprofits/). While you’re registering, sign up for Google for Nonprofits too. It won’t give you a website, but it includes the Google Ad Grant: up to $10,000 per month in search advertising for eligible organizations. Google’s quality policies expect a functioning site on a domain your organization owns, which is one more reason free subdomains age poorly. Our [Google Ad Grant guide](/blog/google-ad-grants/) walks through eligibility and setup. ## Is WordPress really free for nonprofits? Yes and no, and the distinction matters. WordPress the software is open source: free for anyone to download, use, and modify, nonprofit or not. WordPress.com, on the other hand, is a hosted commercial service built on that software, and its free tier works like any other builder’s: subdomain, platform ads, feature limits. Self-hosted WordPress is the version most established nonprofit sites run on. The software costs nothing, but a real site around it doesn’t: - Hosting and a domain name (modest, but recurring). - Someone’s time to set it up, pick a theme, and build the pages. - Ongoing updates, backups, and security. Our guide to [website maintenance costs for nonprofits](/blog/website-maintenance-cost-nonprofits/) covers what to budget. The payoff for that effort is ownership. No ads, no lock-in, a huge ecosystem of themes and plugins, and a site you can move between hosts whenever you want. If you’d like a head start, we’ve collected [nonprofit website templates you can use today](/blog/10-nonprofit-website-templates-you-can-use-today/). ## What are the hidden costs of a free website? Whichever path you choose, the costs of free tend to hide in the same five places: - **Credibility.** Ads and subdomains read as temporary. Donors, grantmakers, and journalists all notice. - **Lock-in.** Many builders make it hard or impossible to export your site. Rebuilding later means paying for the same site twice. - **Accessibility.** Free templates often ship with poor color contrast, missing form labels, and menus you can’t use from a keyboard. That shuts out visitors with disabilities, often the very communities nonprofits serve. - **Search visibility.** Feature limits can restrict the basics search engines need, and content on a shared subdomain builds authority for the platform, not for you. - **Your team’s time.** Fighting a limited tool has a cost; it’s just paid in staff hours instead of dollars. ## How do the free options compare? OptionWhat’s actually freeWhat it costs youBest fitWebsite builder free tierEditor, templates, hosting on a subdomainPlatform ads, feature limits, weak donation tools, lock-inBrand-new organizations testing the watersNonprofit tech discountsDonated or reduced-price softwareApplication time; you still build and maintain the siteRegistered nonprofits with a capable volunteerOpen-source WordPressThe software itselfHosting, domain, setup time, ongoing maintenanceOrganizations that want ownership and room to growVolunteer-built siteThe laborContinuity risk when the volunteer moves onShort-term projects with technical supporters## When is free the right call, and how do you leave well? Free is genuinely the right choice more often than agencies like to admit. It fits when: - You’re brand new and still testing whether the organization has legs. - The site’s only job is to exist — an address, a mission statement, a contact email. - You’re running a short-lived project or event that doesn’t justify investment. - You have no budget at all and a volunteer willing to maintain it. It stops being right when the website starts doing real work: taking donations, recruiting volunteers, backing up grant applications, or drawing search traffic. At that point, the ceiling on a free plan costs more than the upgrade would. Whichever way you go, protect your future self. Register your own domain name now, even if the site lives on a free subdomain for a while. It’s inexpensive and it reserves your name. Keep your text and images in files you control, not just inside the builder. And before committing to any platform, ask whether you can export your content later, because the honest answer is often no. ## Free nonprofit website FAQs ### Are there truly free websites for nonprofit organizations? Yes. Free builder tiers and open-source software are genuinely free to start. The trade-offs are ads or platform branding, a subdomain instead of your own address, feature limits, and your team’s time. Free describes the price, not the total cost. ### Is WordPress free for nonprofits? The WordPress software is open source and free for anyone, nonprofit or not. You’ll still pay for hosting and a domain name, and someone has to build and maintain the site. ### Does Google give nonprofits a free website? No. Google’s nonprofit offering centers on tools and advertising, not websites. The Google Ad Grant gives eligible nonprofits up to $10,000 per month in search ads, which makes a quality website more valuable, not less necessary. ### Will a free website hurt our credibility with donors? It can. Third-party ads, platform branding, and a subdomain all signal temporary to visitors, and donors are being asked to trust you with their money. If your site is where people give, credibility is worth paying for. ### When should a nonprofit move off a free website? When the site starts doing real work: accepting donations, recruiting volunteers, supporting grant applications, or ranking in search. At that point the limits of a free plan (features, ownership, accessibility) cost more than an upgrade does. Elevation has worked exclusively with nonprofits since 2007, and many of the 1,000+ organizations we’ve partnered with started exactly where you might be now, on a free site that quietly became the bottleneck. If yours has reached that point, take a look at our [UX and UI design services](/services-ux-ui-design/) and tell us about your project. We’ll give you a straight answer about what’s worth paying for — and what isn’t yet. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-mauricio-s.png) Mauricio Suarez Mauricio Suarez has been a driving force at Elevation since 2015, rising from full-stack development to team lead and stepping into the role of Chief Technology Officer in 2024. He spearheads the company's technical initiatives while coaching the development team, specializing in scalable WordPress builds tailored to each nonprofit's mission. [See Full Bio](https://www.elevationweb.org/author/mauricio-suarez/) [ ](https://www.elevationweb.org/author/mauricio-suarez/) **Categories:** Web Design --- ### [AI for Nonprofits: A Practical Guide to Using It Well](https://www.elevationweb.org/blog/ai-for-nonprofits-guide/) **Published:** June 19, 2026 **Author:** Nate Carluccio **Excerpt:** A practical guide to AI for nonprofits: where it saves real time, how to keep mission content accurate, and how to make sure AI tools can find you. **Content:** **AI for nonprofits works best as a drafting and analysis assistant, not an autopilot. Use it to speed up first drafts, donor communications, and data work, then keep a human editor on anything tied to your mission. Pair that with a short internal policy covering disclosure and data privacy, and make your website readable to AI search tools so donors can actually find you.** If you run a nonprofit or its communications, AI stopped being hypothetical a while ago. It’s built into the tools your team already uses, at least one staff member is probably using it quietly, and your board has started asking questions. The organizations getting real value from it aren’t the ones with the biggest budgets; they’re the ones with a clear sense of what to hand off and what to protect. This guide covers both, plus the piece most nonprofits miss entirely: making sure AI tools can find and describe your work accurately. ## What can AI actually do for a nonprofit team? The honest answer: it’s very good at first drafts and pattern-finding, and unreliable with facts. That makes the sweet spot easy to define: give it work where a rough draft saves an hour and a human review catches the problems. - **Drafting.** Appeal letters, social captions, newsletter outlines, event descriptions, board memos. AI turns a blank page into an editable page. You still shape the message; you just stop staring at the cursor. - **Donor communications.** Thank-you note variations, segment-specific versions of the same update, subject line options to test. More on the guardrails below. - **Data work.** Summarizing open-ended survey responses, cleaning spreadsheet exports, spotting patterns in giving history, and writing the formulas you’d otherwise have to look up. If your donor data lives in a [nonprofit CRM](/blog/6-awesome-nonprofit-crm-options/), many now build these features in. - **Chat and routine questions.** A tightly scoped chatbot can handle hours, eligibility basics, and how-to-volunteer questions so your staff can spend time on the conversations that need a person. What it’s consistently bad at: anything requiring specific facts about your programs, your finances, or the people you serve. AI doesn’t know your organization. It generates plausible text, and plausible is dangerous when accuracy is the whole point. ## How do you use AI for donor communications without losing your voice? Donor communications are where AI saves the most time — and where careless use costs the most trust. Donors give to people, not templates, and a message that reads machine-made can undo years of relationship building. A workflow that holds up: 1. **Feed it your voice, not just a topic.** Paste in two or three past appeals you’re proud of and ask it to match that tone. Generic prompts produce generic fundraising-speak. 2. **Draft by segment, not by blast.** Ask for versions aimed at monthly donors, lapsed donors, and volunteers. Segment-tailored messaging used to be a big-team luxury; AI makes it doable for a team of two. 3. **Edit like an editor, not a proofreader.** Cut the filler, add the specific program detail only you know, and read it aloud. If a sentence could appear in any nonprofit’s email, it isn’t done yet. 4. **Keep names, gift amounts, and personal details out of it.** Merge fields belong in your email platform, not in a chatbot window. One more honest note: AI speeds up execution, but it can’t fix a weak case for support. If the strategy underneath your appeals needs attention first, start with our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/), and check whether your [email marketing platform](/blog/nonprofit-email-marketing-tools/) already includes the AI features you’re about to pay for somewhere else. ## Where does AI get risky with mission content? Language models don’t retrieve facts — they predict likely words. That means they’ll confidently produce statistics that don’t exist, cite studies that were never conducted, and describe program outcomes you never achieved. In marketing copy for a software company, that’s embarrassing. In a grant report or a page about the community you serve, it can damage the credibility your whole organization runs on. Three lines worth drawing before anything goes wrong: - **Never publish an AI-generated statistic.** If a number matters, it comes from your own data or from a source a human has actually opened and read. - **Never let AI write about real clients or beneficiaries.** Invented details creep in quietly, and the people in your stories deserve accuracy and consent, not plausibility. - **Keep high-stakes content human-written.** For eligibility criteria, medical or legal information, and crisis communications, the cost of a small error is too high to delegate. ## What should a nonprofit AI policy cover? You don’t need a 30-page governance framework. You need one page that answers five questions, written down and shared before someone on staff improvises an answer for you. Policy questionWhy it mattersA reasonable starting ruleWhich tools are approved?Staff will use something either way; better a vetted tool than a mystery onePick one or two tools on paid or organizational plans where your inputs aren’t used for trainingWhat data can go in?Donor and client information is covered by privacy promises you’ve already madeNo personal donor or client data in any AI tool, periodWho reviews AI output?AI errors are confident and fluent, so they slip past skimmingEvery published piece has a named human ownerDo we disclose AI use?Trust is a nonprofit’s core assetDisclose when AI played a substantive role in public-facing content; internal drafting needs no labelWhat stays human-only?Some content carries too much risk to delegateClient stories, crisis communications, legal and medical contentWrite it, share it, and revisit it quarterly. The tools change fast; the principles in that table don’t. ## The flip side: can AI find your nonprofit? Everything above is about you using AI. The other half of the story is AI using you — or failing to. When someone asks ChatGPT, Gemini, or Google’s AI results to recommend organizations working on your cause, the answer gets assembled from whatever those systems can read, parse, and trust. If your website buries what you do three clicks deep, AI tools guess or skip you, and that donor never learns you exist. The practice of fixing this is called generative engine optimization (GEO), and it rewards the same things good communication always has: plain language, pages that answer one question well, consistent descriptions of your work across the web, and structured data that tells a machine what a human would learn from a phone call. We wrote a step-by-step guide on [how to get your nonprofit cited by AI](/blog/how-to-get-your-nonprofit-cited-by-ai/), and we share what we keep learning on our [insights page](/insights/). If you’d rather have someone audit and fix it for you, that’s what our [SEO and GEO service](/services-seo-geo/) is for. ## Where should you start this month? Small and specific beats broad and ambitious. A sequence that works for most teams: - Pick one recurring task (the monthly newsletter draft, thank-you note variations) and run a two-week trial with a single owner. - Write the one-page policy above before the trial ends, while the questions are still fresh. - Ask two or three AI tools what they know about your organization. The answers show you exactly where your visibility work should begin. - Compare notes as a team, keep what earned its place, and drop what didn’t. No tool deserves loyalty. *Before you scale usage, put rules around it: our guide to [nonprofit AI content governance](/blog/nonprofit-ai-content-governance/) covers what a one-page policy needs.* ## AI for nonprofits FAQs ### What’s the best AI tool for a nonprofit? The one your team will actually use consistently. Most organizations do fine starting with a general-purpose assistant on an organizational plan, then adding the AI features already built into their CRM or email platform. Evaluate tools on their data-handling terms, not their feature lists. ### Is it safe to put donor data into AI tools? Not on consumer accounts. Personal donor and client information should stay out of AI tools unless you’re on an organizational plan with clear terms that your data isn’t used for training. Even then, share the minimum needed for the task. ### Should we tell supporters when content is AI-assisted? Disclose when AI played a substantive role in public-facing content, especially anything that reads as personal. Internal drafts and brainstorming don’t need a label. When in doubt, ask whether a donor would feel misled; that’s your answer. ### Will AI-written content hurt our search rankings? Search engines say they reward helpful content regardless of how it was produced, and they work to filter out low-value content published at scale. Unedited AI output tends to be exactly that. AI-assisted content that a human has fact-checked, edited, and grounded in real expertise holds up fine. ### Can AI write our grant applications? It can draft sections, summarize your program data, and tighten your prose, all genuinely useful under deadline. But funders read stacks of applications, and generic language stands out for the wrong reasons. Keep the substance yours and check every fact before it ships. AI is a tool; judgment is the job. If you want content that’s accurate, sounds like your organization, and holds up in both search results and AI answers, we can help. We’ve worked exclusively with nonprofits since 2007. Take a look at our [AI Visibility & GEO services](/services-ai-content/) and tell us about your project. No pressure, just a conversation about what would actually move things forward. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** Nonprofit Tools --- ### [How to Choose a Nonprofit Web Design Agency: 12 Questions to Ask](https://www.elevationweb.org/blog/how-to-choose-a-nonprofit-web-design-agency/) **Published:** June 18, 2026 **Author:** Paul Holzman **Excerpt:** Choosing a nonprofit web design agency? Ask these 12 questions about accessibility, donation flows, site ownership, and maintenance before you sign. **Content:** **To choose a nonprofit web design agency, ask twelve questions before you sign: how much of their work is with nonprofits, whether they build to [WCAG 2.2 AA](/services-accessibility/) by default, who owns the site when the project ends, what maintenance includes, and how they’ll measure results. The right agency answers every one of them plainly — and puts those answers in writing.** A website redesign is one of the larger purchases most nonprofits make, and it usually lands on someone (an executive director, a communications manager) who has never hired a web agency before. Agencies know that, and their pitch decks all sound alike. The fastest way to tell firms apart is to ask the questions the sales deck doesn’t answer. Here are the twelve we’d ask, and what good answers sound like. ## Does the agency actually understand nonprofits? ### 1. How much of your work is with nonprofits? Nonprofit sites have jobs that corporate sites don’t: donation forms, volunteer sign-ups, program pages that have to satisfy funders as well as first-time visitors, and editors who inherit the site with no training budget. An agency that lives in that world brings answers before you’ve asked the questions. If most of a portfolio is e-commerce or SaaS, part of your budget will go toward teaching them your sector. ### 2. Can you walk me through a donation flow you’ve designed? The donation page carries more weight per click than anything else on your site, and donor retention is the weakest link for most organizations. So the answer can’t stop at “we embedded the form.” Ask for a specific project and what they changed based on results: fewer steps, better mobile giving, a clearer prompt for recurring gifts. If your own fundraising strategy is still taking shape, our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) is a useful place to start before you brief anyone. ## Will the site be accessible, and can they prove it? ### 3. Do you build to WCAG 2.2 AA by default, or as an add-on? Accessibility sometimes shows up as an optional line item on proposals, and that’s a red flag twice over. It excludes visitors who use screen readers or keyboard navigation, and it creates real legal exposure, especially for organizations with government funding. WCAG 2.2 AA should be the default standard, built into design and code from the first wireframe rather than retrofitted at the end. ### 4. How do you test accessibility? Automated scanners catch only part of the picture. A good answer includes humans: - Keyboard-only navigation of key journeys, especially the donation flow - Color-contrast checks during design, not after development - A screen reader pass on every template before launch - A plan for keeping the site accessible as your team adds content If the answer is “we run a plugin at the end,” keep interviewing. ## Who owns the website when the project ends? ### 5. Do we own everything (code, content, and design files)? Some agencies build on proprietary platforms you can never leave, which quietly turns a design contract into a long-term dependency. Everything should be yours: the domain registered in your organization’s name, a hosting account you control or can move, full admin access, and the design source files. Get each of those named in the contract before work starts. ### 6. Is it built on a platform our own team can manage? WordPress is open-source, which means any developer can work on your site and your editors can publish without filing a ticket. If an agency proposes a custom or closed CMS, ask the uncomfortable question directly: what happens to the site if we part ways? The answer tells you a lot about how they think about your independence. ## What happens after launch? ### 7. What does maintenance include, and what costs extra? Every site needs security patches, plugin updates, backups, and the occasional fix when an update breaks something. Ask what’s covered by the monthly retainer, what’s billed hourly, and where the line sits between “maintenance” and “new work.” We’ve written a full breakdown of [what website maintenance costs nonprofits](/blog/website-maintenance-cost-nonprofits/) if you want to sanity-check the quotes you receive. ### 8. Who do we call when something breaks? A donation page that fails on the last day of December is not a support ticket — it’s lost revenue. Ask whether you’ll have a named contact or a queue, what the promised response time is, and whether that promise appears in the agreement. A commitment that only exists verbally doesn’t exist. ## How will you know the site is working? ### 9. What will you measure, and what will you set up before launch? “It looks much better” is not a result. Before launch, the agency should configure analytics with conversion events on the things you actually care about: completed donations, volunteer sign-ups, newsletter subscriptions, contact form submissions. Ask to see a measurement plan from a past project. If success was never defined, it was never achieved. ### 10. Can you help us grow traffic after launch? A redesign without a traffic plan is a better-looking version of the same quiet site. Ask about search visibility, content, and whether they work with the [Google Ad Grant](/blog/google-ad-grants/), the program that gives eligible nonprofits up to $10,000 per month in search advertising. An agency doesn’t have to do all of this itself, but it should have a clear point of view on what comes after launch day. ## Who will you actually be working with? ### 11. Who is on our project team? The people in the sales call are often not the people who build your site. Ask for names and roles, whether they’re employees or subcontractors, and who your day-to-day contact will be. You’re not being difficult; you’re finding out what you’re buying. ### 12. What does your process look like, week by week? Listen for a concrete rhythm (discovery, design, build, testing, training) and for honesty about what slows projects down (usually content, and usually on the client side). If you’re comparing several firms, a clear brief makes their answers comparable; our guide to [writing a great nonprofit website RFP](/blog/how-to-write-a-great-rfp-for-your-nonprofit-website/) walks through how to structure one. ## The 12 questions at a glance QuestionA good answerA red flag1. Nonprofit work shareMost or all clients are nonprofitsPortfolio full of unrelated industries2. Donation flow exampleSpecific project, specific changes, results discussed“We integrate with your platform”3. WCAG 2.2 AADefault on every projectPriced as an optional add-on4. Accessibility testingManual and automated testing“We run a scanner at the end”5. OwnershipYou own domain, code, content, design filesAnything proprietary or licensed back to you6. PlatformOpen-source, editable by your teamClosed CMS you can’t take with you7. MaintenanceWritten scope of included vs. extra“We’ll handle it as it comes up”8. SupportNamed contact, response time in contractVerbal promises only9. MeasurementConversion events defined before launch“You’ll get an analytics dashboard”10. GrowthPoint of view on SEO, content, Ad GrantSilence about what happens after launch11. TeamNamed people and rolesUndisclosed subcontracting12. ProcessClear phases, honest about delays“We’re flexible”If you’re still building a shortlist, our roundup of [nonprofit web design agencies](/blog/top-9-nonprofit-web-design-agencies/) compares firms that specialize in the sector, a reasonable starting bench for these twelve questions. ## Nonprofit web design agency FAQs ### What’s the difference between a nonprofit web design agency and a general agency? A nonprofit specialist designs around donations, volunteers, and program storytelling every day, so they arrive with patterns that already work for organizations like yours. A general agency can build a good site, but part of your budget goes toward teaching them the sector. ### How much does a nonprofit website cost? It varies widely with scope: a template-based build costs a fraction of a fully custom design. Give every agency the same written scope and ask for itemized pricing so the quotes are actually comparable. ### How long does a nonprofit website project take? Template-based builds can launch in a matter of weeks, while fully custom redesigns usually run several months. The honest variable is content: projects stall waiting on copy far more often than they stall on design. ### What is WCAG 2.2 AA? WCAG 2.2 AA is the level of the Web Content Accessibility Guidelines that most organizations treat as the practical standard. It covers things like color contrast, keyboard navigation, and screen reader support, and it builds on the 2.1 AA benchmark most accessibility policies reference. ### Do we need an RFP before contacting agencies? Not always. An RFP helps on larger projects because it forces you to define scope and makes proposals comparable, but for smaller builds a clear one-page brief often works just as well. If you’d like one of the agencies you vet to be us: Elevation has worked exclusively with nonprofits since 2007, partnering with more than 1,000 organizations, and WCAG 2.2 AA is our standard on every build. Take a look at our [UX and UI design services](/services-ux-ui-design/), and if it seems like a fit, tell us about your project — we’re glad to answer all twelve questions, in writing. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-paul.jpg) Paul Holzman Paul Holzman joined Elevation in 2021 and serves as Senior Customer Success Specialist, leading the day-to-day work of the Customer Success team. He partners with nonprofit clients to keep their WordPress websites running smoothly — publishing content, troubleshooting issues, improving performance, and building new components — with patience, creative solutions, and communication that leaves teams confident managing their own sites. [See Full Bio](https://www.elevationweb.org/author/paul-holzman/) [ ](https://www.elevationweb.org/author/paul-holzman/) **Categories:** Web Design --- ### [What Should a Nonprofit Website Include? A Page-by-Page Guide](https://www.elevationweb.org/blog/what-should-a-nonprofit-website-include/) **Published:** June 16, 2026 **Author:** Paul Holzman **Excerpt:** What should a nonprofit website include? A page-by-page guide to the seven core pages every organization needs, and what belongs on each of those pages. **Content:** **What should a nonprofit website include? At minimum, seven core pages: a homepage that states who you serve and how, an about page with your mission and people, program pages with proof of impact, a donate page with minimal friction, a get-involved page, a news or blog section, and a contact page with a real address and reply path.** If you’re planning a redesign (or building your organization’s first site), the page list is usually where the project stalls. Everyone agrees the site needs “the basics,” but nobody has written down what the basics are or what each page actually has to do. This guide walks through every core page, what belongs on it, and why it earns its place. It’s the same framework we use with our own clients: we’ve worked with more than 1,000 nonprofits since 2007, and these patterns hold up. ## What pages does every nonprofit website need? Seven. Almost every nonprofit, whatever its size or cause, needs the same seven core pages: home, about, programs and impact, donate, get involved, news, and contact. Everything else on your site (annual reports, event calendars, press rooms, advocacy toolkits) hangs off this skeleton. Here’s what each page is for, and the one thing it can’t ship without. PagePrimary jobOne thing it can’t ship withoutHomepageOrient visitors and route themA one-sentence statement of who you serve and howAboutEarn trust in the people behind the workMission, team bios, and financial transparencyPrograms and impactShow what you do and prove it worksOne page per program, outcomes over activity countsDonateTurn intent into a completed giftA short form that works on a phoneGet involvedGive non-donors a next stepVolunteer sign-up and email opt-inNews or blogShow the organization is aliveRecent, dated updatesContactMake you reachableA monitored form or email, plus a physical addressNotice that every page has a job, and the job is always about the visitor, not the organization. If a page on your current site doesn’t have a clear job, cut it or merge it. For the principles that sit underneath these calls (navigation, accessibility, speed), see our guide to [nonprofit website best practices](/blog/nonprofit-website-best-practices/). ## What makes a strong homepage? Your homepage isn’t a brochure; it’s a routing station. Most visitors arrive with a half-formed question: what does this organization do, is it legitimate, how do I give or get help? The homepage has a few seconds to answer it and point them to the right page. - **A one-sentence statement of who you serve and how**, visible without scrolling. If a stranger can’t repeat back what you do after five seconds, rewrite it. - **One primary call to action.** Usually that’s Donate. Give it the most visual weight, and don’t make it compete with four other buttons. - **Proof you’re real and effective:** a few outcomes you can stand behind, a short story, partner or press logos. - **Plain navigation to the other six pages.** Clear labels beat clever ones: “Programs” works harder than “Our work in the world.” If you want to see these principles working, we keep a running list of the [best nonprofit websites](/best-nonprofit-websites/) and break down what each one gets right. ## What should your about page include? The about page is where people go to decide whether to trust you. Donors check it before giving, journalists before quoting you, grant officers before shortlisting you. It needs four things: your mission stated plainly (if yours has drifted into jargon, our collection of [effective nonprofit mission statements](/blog/20-effective-nonprofit-mission-statements/) is a useful reset), the story of why the organization exists, real photos and short bios of the people doing the work, and financial transparency — your latest annual report or Form 990, one click away. We’ve dissected this page element by element in [the anatomy of a nonprofit about us page](/blog/the-anatomy-of-a-nonprofit-about-us-page/), so we’ll leave the full walkthrough to that guide. ## How should you present programs and impact? Give each major program its own page, and write it for someone who has never heard of you. Every program page should answer three questions: who is this for, how does it work, and what changes because of it. Then resist the urge to describe activity and call it impact. “We held forty workshops” is an output; what happened to the people in those workshops is an outcome. Lead with outcomes, and let stories carry the emotional weight. One participant’s story, told with permission, does more than a wall of numbers. If you do publish numbers, publish only the ones you could defend in a board meeting. Plainly written program pages have a second audience, too: search engines and AI assistants quote pages that answer a question directly. When someone asks a chatbot which organizations do your kind of work, specific, jargon-free program descriptions are what get you into that answer. ## What does a good donate page look like? Short. The donate page has exactly one job: turning intent into a completed gift. Every extra field, paragraph, and menu item works against it. - **A form that fits on one phone screen**, or close to it. Ask only for what you need to process the gift. - **Suggested amounts tied to something concrete**, so donors know what a given gift does. - **A monthly option, made prominent.** Recurring donors are worth far more over time than one-time givers. - **Trust signals:** a tax-deductibility note, your EIN, and a visibly secure checkout. - **No exit ramps.** Simplify the navigation so the obvious next step is finishing the gift. The donate page is one piece of a larger system of appeals, email, and follow-up. Our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/) covers how the whole machine fits together. ## How do you capture supporters who aren’t ready to give? Most visitors won’t donate today, and a site with no next step for them loses those people entirely. That’s the job of the get-involved page: give every flavor of supporter something to say yes to. - **Volunteer sign-up**, with real roles and time commitments spelled out. We’ve written about how to structure [volunteer opportunities](/blog/volunteer-opportunities/) so people actually apply. - **Email newsletter opt-in** — the most valuable soft conversion on the site, because it turns an anonymous visit into a relationship. - **Events, advocacy actions, or in-kind giving**, if they fit your work. Treat the email signup seriously. Donor retention is the weakest link for most organizations, and the mailing list is where retention starts. ## Why do news and contact pages still matter? The news or blog section proves your organization is alive. A site last touched two years ago whispers “defunct” to donors and funders; recent, dated updates say the opposite. You don’t need a heavy editorial calendar — a rhythm you can actually keep beats an ambitious one you can’t. Publishing pages that answer real questions also gives search engines, and now AI assistants, something to cite. The contact page seems trivial until it isn’t. Include a monitored form or a real email address, a physical address (funders look for one), a phone number if you can staff it, and a plain sentence about how quickly people can expect a reply. Nothing erodes trust faster than a contact form that goes nowhere. *For the thinking behind the page list, see [nonprofit website strategy](/blog/nonprofit-website-strategy/).* ## Nonprofit website FAQs ### How many pages does a nonprofit website need? Most organizations can cover everything that matters in seven to twelve pages. More pages don’t signal more credibility; they usually just bury the ones that convert. ### What is the most important page on a nonprofit website? The donate page, if you measure by direct value, but the homepage and about page do the trust-building that gets people there. Treat the three as a system rather than ranking them. ### Does a small nonprofit need a blog? Yes, but at a sustainable pace. A few genuinely useful posts a year, kept current, do more for search visibility and donor confidence than an ambitious calendar you abandon by March. ### Should the donate button appear on every page? Yes. Put it in the site header, give it a contrasting color, and keep it in the same spot everywhere, so it’s there the moment someone decides to give. ### How do accessibility requirements affect what your website includes? Every page should meet [WCAG 2.2 AA](/services-accessibility/): sufficient color contrast, keyboard navigation, alt text on images, and forms with proper labels. Accessibility isn’t a separate page; it’s a standard applied to all of them. If you’re staring at a sitemap wondering which pages stay, merge, or go, that’s a conversation our designers have every week. Elevation has built websites for nonprofits, and only nonprofits, since 2007, and the page list is where every project starts. Take a look at our [UX and UI design services](/services-ux-ui-design/) and tell us about your project. We’re glad to think it through with you, no pitch required. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-paul.jpg) Paul Holzman Paul Holzman joined Elevation in 2021 and serves as Senior Customer Success Specialist, leading the day-to-day work of the Customer Success team. He partners with nonprofit clients to keep their WordPress websites running smoothly — publishing content, troubleshooting issues, improving performance, and building new components — with patience, creative solutions, and communication that leaves teams confident managing their own sites. [See Full Bio](https://www.elevationweb.org/author/paul-holzman/) [ ](https://www.elevationweb.org/author/paul-holzman/) **Categories:** Web Design --- ### [How Much Does a Nonprofit Website Cost in 2026?](https://www.elevationweb.org/blog/how-much-does-a-nonprofit-website-cost/) **Published:** June 17, 2026 **Author:** Paul Holzman **Excerpt:** What does a nonprofit website cost in 2026? A plain-English guide to the real cost drivers, DIY vs template vs custom builds, and how to budget well. **Content:** **Nonprofit website cost depends far more on scope than on any standard price list. A DIY build on a free platform costs mostly staff time, a template-based build sits in the middle, and a fully custom site is the largest investment. The biggest cost drivers are page count, integrations, custom design, accessibility, and content volume.** If you’re an executive director or communications lead heading into budget season, “what will the new website cost?” is probably the first question your board asks, and the hardest one to answer well. Quotes for what sounds like the same project can differ enormously, and it’s tough to defend a number you don’t understand. This guide walks through why quotes vary, what actually moves the price, and how to build a budget you can stand behind. ## Why do nonprofit website quotes vary so much? Ask three vendors to quote the same project and you’ll often get three numbers that barely resemble each other. That’s rarely because someone is padding the bill. It’s because a website isn’t a product with a sticker price; it’s a project, and every vendor prices it based on different assumptions: how many unique page layouts you need, who writes the content, which systems the site has to talk to, and how much design happens from scratch. So the honest answer to “how much does a nonprofit website cost?” is another question: what do you need it to do? Rather than quote a range that would mislead half the people reading it, let’s look at the decisions that actually set the price, so you can place your own project on the map. ## Free, template, or custom: what are your options? Almost every nonprofit website project falls into one of three approaches. Choosing between them is the single biggest fork in your budget, so it’s worth getting clear on which one fits before you talk to anyone about money. ApproachWhat it looks likeWhere the cost goesBest forDIY on a free or low-cost builderYou assemble the site yourself with a drag-and-drop tool or a free themeStaff time, usually more of it than you expectBrand-new or all-volunteer organizations with a simple story to tellTemplate-based buildA professional adapts a proven theme to your brand and contentA smaller, faster project; Elevation’s streamlined starter builds, for example, go live in about a few weeks to a few months, depending on scopeSmall and mid-sized teams that need a credible site without a custom budgetCustom design and buildDesigners and developers shape the site around your strategy, audiences, and systemsDiscovery, UX and visual design, development, and testing, the full project lifecycleOrganizations with complex programs, multiple audiences, or heavy integrationsIf the middle path sounds right, browse these [nonprofit website templates you can use today](/blog/10-nonprofit-website-templates-you-can-use-today/) to see how much a good theme delivers before any custom work begins. ## What actually drives the cost? Whichever approach you choose, five drivers determine where your project lands within it. When a quote comes back surprisingly high or low, one of these is almost always the reason. - **Scope and page count.** A ten-page site for a single program and a two-hundred-page site with event calendars, resource libraries, and multiple audiences are different projects. Every unique layout adds design and development time, so the number of distinct page types matters more than the raw page count. - **Integrations.** Donation processing, email marketing, event registration, volunteer management: each system your site connects to adds planning, build, and testing time. If your supporter data lives in a [CRM](/blog/6-awesome-nonprofit-crm-options/), budget for making the site and the database talk to each other properly. A broken sync costs far more to fix later than to build right. - **Custom design.** Adapting a well-built theme is fast. Designing every screen around your brand, audiences, and content takes longer and costs more, and is sometimes exactly what a complex organization needs. Be clear about which one you’re buying, because vendors mean very different things by “design.” - **Accessibility.** Meeting WCAG 2.2 AA, the standard we build to, isn’t a box to check before launch. It shapes color contrast, navigation, forms, media, and testing throughout the project. Retrofitting accessibility onto a finished site is one of the most expensive ways to buy it. - **Content volume and migration.** Writing and editing pages, sourcing photography, and migrating years of blog posts all take real hours. Content is the most commonly underestimated line in a website budget, and the most common reason timelines slip. ## What ongoing costs should you plan for? The launch invoice is only part of the picture. A website is less like a billboard and more like a vehicle: it needs fuel, inspections, and the occasional repair. Plan for four recurring categories. - **Hosting.** Where the site lives. Bargain hosting is a false economy for a donation-driven site, where downtime costs both money and trust. - **Maintenance.** Software updates, security patches, backups, and small fixes. We’ve broken down [what website maintenance costs nonprofits](/blog/website-maintenance-cost-nonprofits/) in a separate guide. - **Licenses and tools.** Premium plugins, form builders, donation platforms, and search tools often carry annual fees that outlive the build project. - **Content upkeep.** Someone has to keep programs, staff pages, and impact stories current. Budget staff hours here, not just dollars. ## How do you build a realistic budget? A defensible website budget starts with clarity, not with a number borrowed from a peer organization’s project. Here’s the order of operations we recommend. 1. **Start with goals, not features.** “More donations,” “easier volunteer signup,” and “credibility with funders” each imply a different scope, and a different price. 2. **Inventory your content honestly.** Count your pages, posts, and documents, then decide what gets migrated, rewritten, or retired before anyone quotes you. 3. **Separate must-haves from nice-to-haves.** Phasing features into a version two is the most reliable way to control a budget without gutting the project. 4. **Budget the first year, not launch day.** Add hosting, maintenance, licenses, and content time to the build cost, so the full number reaches your board once instead of twice. 5. **Make quotes comparable.** Vendors can only be compared fairly if they’re pricing the same thing, and a clear brief does that work. Here’s [how to write a great RFP for your nonprofit website](/blog/how-to-write-a-great-rfp-for-your-nonprofit-website/). One line item almost everyone forgets: promotion. Eligible nonprofits can receive up to $10,000 per month in free search advertising through the [Google Ad Grant](/blog/google-ad-grants/), which is a strong argument for making sure the site you’re budgeting for has pages worth sending that traffic to. ## Questions to ask before you sign Whoever you’re talking to, whether it’s a freelancer, an agency, or a talented volunteer, these questions surface the assumptions that cause budget surprises later. A good partner will welcome every one of them. - What exactly is included, and what costs extra? Ask specifically about content, photography, and revisions. - Who writes and loads the content? - Will the site meet WCAG 2.2 AA, and how will you test for it? - How will you handle our donation platform, CRM, and email integrations? - Will we own the site outright and be able to edit it ourselves? - What happens after launch: support, maintenance, hosting, and at what cost? - What has to be true on our side for the timeline and price to hold? ## Nonprofit website cost FAQs ### How much should a small nonprofit budget for a website? There’s no universal number, because the honest range depends on scope, integrations, and how much design work you need. Decide first whether you’re in DIY, template, or custom territory; that narrows your budget more than any benchmark will. ### Can we build a nonprofit website for free? Yes. Free site builders and open-source platforms like WordPress make it possible, and it’s a reasonable starting point for a young organization. The real cost is staff time, and the trade-off is limits on design, integrations, and room to grow. ### How long does a nonprofit website project take? A focused template-based build can go live in as little as a few weeks to a few months, depending on scope. Custom projects usually take several months, and the timeline is driven mostly by content readiness and how quickly decisions get made on your side. ### What ongoing costs come after launch? Plan for hosting, maintenance (software updates, security, and backups), any premium plugin or tool licenses, and staff time to keep content current. Budgeting for the first full year rather than just launch day avoids most surprises. ### Are there grants that help pay for a nonprofit website? Some funders support website projects under capacity-building or technology grants, so it’s worth asking yours. The Google Ad Grant doesn’t pay for the build itself, but it gives eligible nonprofits up to $10,000 per month in free search advertising to promote the site once it’s live. If you’re weighing these options and want a second opinion on scope or budget, tell us about your project. Elevation has worked only with nonprofits since 2007, and our [UX and UI design team](/services-ux-ui-design/) is glad to help you figure out what your site actually needs before you commit a dollar to building it. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-paul.jpg) Paul Holzman Paul Holzman joined Elevation in 2021 and serves as Senior Customer Success Specialist, leading the day-to-day work of the Customer Success team. He partners with nonprofit clients to keep their WordPress websites running smoothly — publishing content, troubleshooting issues, improving performance, and building new components — with patience, creative solutions, and communication that leaves teams confident managing their own sites. [See Full Bio](https://www.elevationweb.org/author/paul-holzman/) [ ](https://www.elevationweb.org/author/paul-holzman/) **Categories:** Web Design --- ### [The Healthy Nonprofit Website: An Ownership Guide](https://www.elevationweb.org/blog/nonprofit-website-ownership/) **Published:** July 22, 2026 **Author:** Paul Holzman **Excerpt:** Who owns your nonprofit's website — the code, the content, the accounts — and how to keep it that way. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-paul.jpg) Paul Holzman Paul Holzman joined Elevation in 2021 and serves as Senior Customer Success Specialist, leading the day-to-day work of the Customer Success team. He partners with nonprofit clients to keep their WordPress websites running smoothly — publishing content, troubleshooting issues, improving performance, and building new components — with patience, creative solutions, and communication that leaves teams confident managing their own sites. [See Full Bio](https://www.elevationweb.org/author/paul-holzman/) [ ](https://www.elevationweb.org/author/paul-holzman/) **Categories:** Insights, Website Maintenance --- ### [Nonprofit Brand Strategy: A Practical Guide](https://www.elevationweb.org/blog/nonprofit-brand-strategy/) **Published:** July 21, 2026 **Author:** Emma Bjergbakke **Excerpt:** How nonprofit brands earn trust: positioning, voice, and identity that donors recognize and remember. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-emma.jpg) Emma Bjergbakke Since 2022, Emma Bjergbakke has been designing websites and developing brand identities at Elevation as a UI/UX Designer, helping organizations define their voice, strengthen their visual identity, and create intuitive digital experiences. [See Full Bio](https://www.elevationweb.org/author/emma/) [ ](https://www.elevationweb.org/author/emma/) **Categories:** Insights, Nonprofit Branding --- ### [Nonprofit Website Strategy: What a Great Site Needs](https://www.elevationweb.org/blog/nonprofit-website-strategy/) **Published:** June 11, 2026 **Author:** Mauricio Suarez **Excerpt:** A nonprofit website strategy that connects design decisions to donations, sign-ups, and mission outcomes. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-mauricio-s.png) Mauricio Suarez Mauricio Suarez has been a driving force at Elevation since 2015, rising from full-stack development to team lead and stepping into the role of Chief Technology Officer in 2024. He spearheads the company's technical initiatives while coaching the development team, specializing in scalable WordPress builds tailored to each nonprofit's mission. [See Full Bio](https://www.elevationweb.org/author/mauricio-suarez/) [ ](https://www.elevationweb.org/author/mauricio-suarez/) **Categories:** Insights, Web Design --- ### [Nonprofit Generative Engine Optimization (GEO): The Complete Guide](https://www.elevationweb.org/blog/nonprofit-geo/) **Published:** June 10, 2026 **Author:** Nate Carluccio **Excerpt:** Generative Engine Optimization for nonprofits: how to earn recommendations from ChatGPT, Claude, and AI search. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** Insights, SEO for Nonprofits --- ### [Nonprofit Google Ad Grant Strategy](https://www.elevationweb.org/blog/nonprofit-google-ad-grant-strategy/) **Published:** June 9, 2026 **Author:** Pablo Rosas **Excerpt:** How to turn the Google Ad Grant's $10,000 a month into traffic that actually serves your mission. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Google Ad Grant, Insights --- ### [Nonprofit Digital Strategy: A Practical Framework](https://www.elevationweb.org/blog/nonprofit-digital-strategy/) **Published:** June 8, 2026 **Author:** Nate Carluccio **Excerpt:** How to set digital priorities that survive contact with real budgets, real teams, and a real mission. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** Insights, Nonprofit Marketing --- ### [AI Discoverability for Nonprofit Websites](https://www.elevationweb.org/blog/ai-discoverability-nonprofit-websites/) **Published:** June 5, 2026 **Author:** Nate Carluccio **Excerpt:** How AI assistants read your website — and what it takes to be the nonprofit they recommend. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** Insights, SEO for Nonprofits --- ### [Nonprofit AI Content Governance](https://www.elevationweb.org/blog/nonprofit-ai-content-governance/) **Published:** June 4, 2026 **Author:** Nate Carluccio **Excerpt:** A light governance framework that keeps AI-assisted content accurate, on-brand, and safe to publish. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-nate-c.png) Nate Carluccio Nate Carluccio is Elevation's Chief Marketing Officer. He leads the agency's marketing and growth practice — how Elevation positions itself and, more importantly, how client nonprofits get found, funded, and heard: SEO, content, paid media, the Google Ad Grant, and the emerging discipline of AI visibility (GEO). [See Full Bio](https://www.elevationweb.org/author/nate-carluccio/) [ ](https://www.elevationweb.org/author/nate-carluccio/) **Categories:** Content, Insights --- ### [Nonprofit Accessibility Best Practices (WCAG Checklist)](https://www.elevationweb.org/blog/nonprofit-accessibility-best-practices/) **Published:** June 3, 2026 **Author:** Erin Mastrantonio **Excerpt:** The practical accessibility standards nonprofit websites should meet — and how to get there without rebuilding everything. **Content:** ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-erin-m.jpg) Erin Mastrantonio Erin Mastrantonio joined Elevation in 2019 and serves as Senior Account Manager, Chief Operating Officer, and Accessibility Director. She helps nonprofit clients find affordable solutions that turn their websites into revenue-generating engines and information hubs for their missions, trains clients to create accessible web content, and oversees the agency's accessibility program. [See Full Bio](https://www.elevationweb.org/author/erin-mastrantonio/) [ ](https://www.elevationweb.org/author/erin-mastrantonio/) **Categories:** Insights, UX for Nonprofits --- ### [Nonprofit Marketing: The Complete Guide](https://www.elevationweb.org/blog/nonprofit-marketing-guide/) **Published:** June 30, 2026 **Author:** Pablo Rosas **Excerpt:** A complete guide to nonprofit marketing: how to pick channels, budget realistically, and measure email, social, search, and the Ad Grant against results. **Content:** **Nonprofit marketing is how your organization earns attention and turns it into action: donations, volunteer sign-ups, program enrollment, and advocacy. It works best as a system rather than a scramble — a clear message, a website that converts, and a few channels you can actually sustain (email, search, social, and the Google Ad Grant), all measured against real outcomes instead of impressions.** If you’re the executive director and the marketing department at the same time — a common arrangement — “do more marketing” usually means squeezing a newsletter, three social accounts, and event promotion into whatever hours are left after everything else. This guide is a map for making better trade-offs: what each channel is actually good at, what a realistic budget looks like, and how to tell whether any of it is working. ## What is nonprofit marketing? Nonprofit marketing is every deliberate effort to help the right people find your organization, trust it, and act — give, volunteer, enroll, show up, speak up. That includes your website, your email list, your social channels, your visibility in search results, and the way you tell your story at events and in print. It’s worth separating marketing from fundraising, because the two get lumped together and then compete for the same hours. Fundraising is the ask. Marketing is everything that makes the ask land: the supporter who already knows your name, has read a story about your work, and trusts you enough to open the email. When appeals underperform, the problem often started months earlier, in the marketing that didn’t happen. We cover the asking side in our [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/); this article covers the audience-building side. One mindset shift before the tactics: marketing isn’t overhead that diverts money from the mission. It’s how the mission finds the people who will fund it, staff it, and benefit from it. Organizations that see it that way plan for it, budget for it, and measure it like any other program. ## Who are you actually talking to? Channel decisions come second. Audience decisions come first. Most nonprofits are speaking to at least four groups, and each needs a different message: - **Donors and funders** — they want evidence that their money changes something specific. - **Volunteers** — they want a meaningful way in and a clear, low-friction first step. - **Program participants** — the people you serve, who need clarity and dignity, not persuasion. - **Partners and press** — they want credibility they can check quickly: leadership, results, financials. People also arrive at different points in a journey, and your message has to meet them where they are: 1. **Unaware** — they don’t know you exist. Search visibility and word of mouth do the work here. 2. **Aware** — they’ve heard of you but haven’t acted. Stories and proof build trust. 3. **Considering** — they’re comparing you to other ways to help. Clarity about impact wins. 4. **Acting** — they’re ready. Your job is to remove friction from the donation or sign-up. 5. **Returning** — they’ve given or volunteered once. Gratitude and follow-up decide whether they come back. That last stage is the one most organizations neglect. Donor retention is the weakest link at most nonprofits: it’s far easier to keep a supporter than to find a new one, yet nearly all the marketing energy goes into acquisition. Before you spend a dollar reaching strangers, make sure the people who already said yes hear from you regularly — and not only when you’re asking. ## Which marketing channels should your nonprofit use? Fewer than you think, done more consistently than feels comfortable. Here’s what each major channel is actually good at. ### Email Email is the only major channel you own. No algorithm decides whether supporters see your message, and your list moves with you if you change tools. A monthly newsletter plus an automated welcome series is a realistic starting rhythm for a small team, and most platforms offer nonprofit discounts. Our comparison of [nonprofit email marketing tools](/blog/nonprofit-email-marketing-tools/) can help you choose one. ### Search and content When someone types “food pantry near me” or “how to help foster youth,” showing up in that moment is worth more than any ad you could interrupt them with. Content marketing feeds search visibility: articles and resource pages that answer the questions your audiences already ask. It’s slow to start and it compounds — a genuinely useful page can keep bringing visitors for years after you publish it. ### The Google Ad Grant Google gives eligible nonprofits up to $10,000 per month in in-kind search advertising — $120,000 a year. It’s real, but it isn’t free money in practice: the program has compliance requirements, including maintaining a 5% click-through rate, and the budget only turns into donations or sign-ups if the ads point to pages built to convert. Our [Google Ad Grant guide](/blog/google-ad-grants/) walks through eligibility, setup, and staying compliant. ### Social media Social is where you show your work: photos from the field, volunteer stories, quick wins. It builds community and recruits volunteers well, but it’s rented land — the platform decides your reach, and that reach can change overnight. Pick one or two platforms where your audience actually spends time, post consistently, and use tactics like [hashtags](/blog/the-power-of-hashtags-on-social-media/) deliberately rather than decoratively. When you’re deciding where to invest first, here’s how the channels compare: ChannelStrongest atMain costTime to resultsEmailRetention and repeat givingTool subscription plus staff timeFast, once you have a listSearch and contentReaching people already looking for help or a causeWriting time, some SEO helpSlow to start, then compoundsGoogle Ad GrantVisibility for mission-related searchesIn-kind budget; needs ongoing managementTraffic in weeks; conversions depend on your siteOrganic socialCommunity, volunteers, showing impactStaff time, consistencyGradual and algorithm-dependentPaid adsCampaigns, events, list growthReal cash budgetFast, but stops when spending stops## How much should a nonprofit spend on marketing? You’ll find plenty of rules of thumb online about what percentage of your budget belongs in marketing. Treat them skeptically — the right number depends on your size, your funding model, and whether you’re trying to grow or maintain. A more useful frame is to budget for three things: - **Tools** — an email platform, website hosting and maintenance, analytics. These are the smallest line and the easiest to predict. - **Time** — someone’s hours are the real cost of marketing. Be honest about whose, and how many, or the plan fails quietly. - **Testing** — a modest fund for trying paid promotion on a campaign or event, so decisions come from your own data instead of guesses. Claim in-kind resources before you spend cash. The Ad Grant alone can put six figures of search advertising behind your mission each year, and most major software vendors offer nonprofit pricing. If you’re both cash-poor and time-poor, don’t spread a thin budget across five channels — fund one channel properly and let the others wait. ## Your website is where every channel pays off Every channel in this guide ends at the same place. The email click, the search result, the ad, the social post — they all land someone on your website, which means every channel’s return is capped by how well that site converts. Before scaling any traffic source, check four things: - **The donation page works in under a minute** — few fields, mobile-friendly, no surprise steps. - **Your story holds up** — the [about page](/blog/the-anatomy-of-a-nonprofit-about-us-page/) is often the second page a new visitor opens, and it either builds trust or quietly loses it. - **Every page has a next step** — donate, subscribe, volunteer. A page with no ask is a dead end. - **It’s fast and accessible** — if the site is slow or unusable with a screen reader, you’re turning away the very people your mission exists for. This is why website improvements are usually the highest-return marketing spend a nonprofit can make: they raise the effectiveness of every channel at once, instead of just one. ## How do you measure nonprofit marketing? Against the outcomes your mission needs, not against applause. Likes, impressions, and even raw traffic are pleasant to watch and easy to inflate. The numbers that matter are the actions: donations, email sign-ups, volunteer applications, event registrations, program enrollments. The practical setup is smaller than it sounds. Google Analytics 4 is the standard now — Universal Analytics stopped processing data back in 2023, so if your analytics haven’t been touched in a while, start there. Define your key actions as conversion events, tag your campaign links so you know which channel sent whom, and keep supporter history in a proper [nonprofit CRM](/blog/6-awesome-nonprofit-crm-options/) instead of a spreadsheet. Then review one small dashboard monthly: - Website sessions by channel — where attention comes from - Conversions by channel — where action comes from (rarely the same list) - Email list growth, and unsubscribes - Retention — how many of last year’s donors and volunteers came back One honest hour a month with those four lines beats a beautiful quarterly report nobody acts on. The goal isn’t reporting; it’s noticing what to cut and what to feed. ## A simple 90-day nonprofit marketing plan If you’re starting from scratch or starting over, here’s a sequence that respects a small team’s reality: 1. **Days 1–30: fix the foundation.** Tighten your core message, repair the donation page and about page, and set up GA4 with your key conversion events. Nothing else matters until the destination works. 2. **Days 31–60: start the engines you own.** Launch a monthly email rhythm and a welcome series, apply for the Google Ad Grant, and pick the one social platform you’ll actually keep up. 3. **Days 61–90: look at the numbers and choose.** Review the dashboard, cut what produced nothing, and put the recovered hours into the channel that moved real actions. Ninety days won’t build a mature program, but it will replace guessing with evidence — and evidence is what makes the next ninety days easier to plan. *Ready to put this on paper? Follow our step-by-step [nonprofit marketing plan](/blog/nonprofit-marketing-plan/) guide.* ## Nonprofit marketing FAQs ### What’s the difference between nonprofit marketing and fundraising? Marketing builds awareness, trust, and an audience; fundraising asks that audience to give. They work as one system, and strong marketing makes every fundraising ask easier and more effective. ### How much should a small nonprofit spend on marketing? There’s no universal percentage. Budget for three things instead: tools, staff time, and a small testing fund, and claim in-kind resources like the Google Ad Grant before spending cash. ### Is the Google Ad Grant really free? Yes. Eligible nonprofits get up to $10,000 per month in in-kind search advertising. It costs time rather than money: the program has compliance rules, including a 5% click-through rate, and results depend on the pages your ads point to. ### Which social media platform is best for nonprofits? The one your audience actually uses and your team can sustain. One platform updated consistently beats four updated sporadically. ### How long does nonprofit marketing take to show results? Email and paid ads can move numbers within weeks. Search and content marketing usually take months to build, then compound. Judge each channel on its own timeline, not a single deadline. If you’d rather not build all of this alone, that’s what we’re here for. Elevation has worked exclusively with nonprofits since 2007 — more than 1,000 organizations — and our growth marketing team runs the Ad Grant, SEO, email, and reporting as one coordinated program. [Tell us about your project](/services-growth-marketing/) and we’ll give you an honest read on where to start. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-pablo.jpg) Pablo Rosas Pablo joined Elevation in 2021, bringing more than a decade of experience in client service, account management, and program delivery. As Digital Marketing Team Lead, he guides strategy for a portfolio of more than 80 organizations, spanning SEO, paid media, analytics, content, conversion optimization, and emerging AI-driven services. [See Full Bio](https://www.elevationweb.org/author/pablo-rosas/) [ ](https://www.elevationweb.org/author/pablo-rosas/) **Categories:** Nonprofit Marketing --- ### [How to Write a Nonprofit Mission Statement: A Step-by-Step Guide](https://www.elevationweb.org/blog/how-to-write-a-timeless-nonprofit-mission-statement/) **Published:** September 10, 2019 **Author:** lauren-uhl **Content:** **A nonprofit mission statement is a short declaration of why your organization exists, who it serves, and what it aims to achieve. A timeless one is clear, specific, and concise, focused on enduring purpose rather than current programs, so it stays relevant as your work evolves and inspires supporters, staff, and partners alike.** Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group effort, made possible through the combined support of all branches. Arguably, the strongest force in the entire house lies beneath all those helping above ground: your mission statement. Your mission statement grounds everything in your company: hiring, marketing, workplace culture, event planning, and more. While your staff may continue onto new paths, your mission statement remains. To effectively write a strong mission statement, let’s first reexamine the elements of a mission statement. ## Elements of Effective Mission Statements Effective mission statements: - Clarify **why** the nonprofit exists - Explicitly detail **whom** it serves - Iterate **how** it serves beneficiaries Besides exuding transparency and purpose, effective mission statements guide decision-making, motivate staff and supporters, and help refocus internal and external energy towards the common goal. Though similar to a vision statement, your mission statement iterates your overall **purpose** whereas your vision statement details a world in which your nonprofit had reached optimal influence ([find out more about vision statements here](https://www.elevationweb.org/blog/how-to-write-a-nonprofit-vision-statement)). With these intentions in mind, it’s time to begin drafting your nonprofit mission statement. ![Icon 2](https://www.elevationweb.org/wp-content/uploads/2026/06/Icon-2.png) ## How to start Before you start jotting down ideas, commit to developing your mission statement within this framework: ### Keep it concise Some of the most effective mission statements are only a few words! No need to overdo it here. A concise mission statement will ensure that it is memorable and powerful to internal and external audiences. ### Welcome participation Back to the house example: your nonprofit operates with the combined efforts of many parties/departments who all understand your nonprofit in varying ways. Include their diverse perspectives in the process. ### Include revisions While it’s important to draft a mission statement designed to “stand the test of time,” be open to amendments and revisions. As your nonprofit evolves, be sure to reevaluate the changes in respect to your mission statement: if the changes are vital to the nonprofit but don’t fit within the language of the mission statement, revise it. ![Icon 3](https://www.elevationweb.org/wp-content/uploads/2026/06/Icon-3.png) ## Brainstorming Your Mission Statement: Use Stories While we’ve created a fun mission statement generator, above, to kick off your brainstorming, there’s nothing quite as powerful as testimonies and stories. The inspiration, passion, and emotion emulated guides constituents to donate and people to volunteer. Harness this power into your mission statement. ### Gather a group This can include staff, sponsors, volunteers, and beneficiaries. ### Document their stories With their consent, record their stories regarding the impact of your nonprofit. Or if you are gathering these digitally, be sure to compile them in the same document for reference. - **For** **staff**, ask: what does it look like when our nonprofit it succeeding? - **For** **sponsors**, ask: what motivated you to donate? - **For** **volunteers**, ask: what motivated you to give your time to us? - **For** **beneficiaries**, ask: in what ways have you benefited from our services? While there is no set number of stories you should collect, include at **least 5 from each category** if you can. ![Icon 4](https://www.elevationweb.org/wp-content/uploads/2026/06/Icon-4.png) ## Search for Themes You have a decent file of stories from diverse people affected by your nonprofit. Now it’s time to code for themes. This activity is typical of qualitative researchers who seek to understand a phenomena as it affects a target audience. It is a highly effective tool in synthesizing, consolidating, and utilizing participant information. ### Divvy up the stories between a team The more eyes reviewing the stories, the better. This will also help optimize the overall process. ### Predetermine themes to document You can advise your team to look specifically for information such as: - **Actions/verbs** your nonprofit executes: (i.e. informs, influences, provides, etc). - **People** your nonprofit serves: (i.e. target beneficiary information). - **Problems** your nonprofit aims to address: (i.e. hunger, poverty, inequality). The highlighted information categorized within these themes will be crucial for determining the language used for the mission statement. ### Determine themes as you all read If you would rather not predetermine the themes and instead want to determine them as you go, follow this process: **Read 1-3 stories and discuss common trends with the team**: what are the common phrases voiced by each party? Which people, places, problems, and actions are mentioned most frequently? After reading a few stories, determine different themes and categorize respondent phrases within these themes. They can include predetermined themes from above as well as: - **Services** your nonprofit provides (i.e. education, specific products, etc.) - **Sponsors** your nonprofit works with (i.e. major sponsors) - **Movements** your nonprofit work towards (i.e. peace, success, equality, etc.) ![Icon 5](https://www.elevationweb.org/wp-content/uploads/2026/06/Icon-5.png) ## Begin Drafting Between all the predetermined and organically developed themes, you should have a list consisting of categories along these lines: - **Actions** your nonprofit executes - **People** your nonprofit serves - **Problems** your nonprofit aims to address - **Services** your nonprofit provides - **Movements** your nonprofit works towards These themes and the content within each will help you draft the language to your mission statement. To begin drafting, consider evaluating and incorporating elements from 2-4 of these themes. For example, take language from theme 1, 3, 5 exclusively to draft the structure of your mission statement. ![Icon 6](https://www.elevationweb.org/wp-content/uploads/2026/06/Icon-6.png) ## Recommendations When Drafting You want your mission statement to be accessible to wider audiences: those who are passionate about your work and those who are unfamiliar with it. For that reason, it is recommended that you draft your mission statement with these diverse audiences in mind. Below are a list of recommendations to consider while drafting: - **Avoid generalizations**: your nonprofit is special! Include language that reflects such. - **Discard jargon and acronyms**: as previously noted, your mission statement should be accessible to greater audiences. Jargon and acronyms make language that much harder to decipher. If people can’t understand your mission, then they can’t participate in your nonprofit! Be sure to exclude these hindrances without generalizing your mission too. ![Icon 7](https://www.elevationweb.org/wp-content/uploads/2026/06/Icon-7.png) ## Revising and Testing Your Statement At this point, you have combined language from 2-4 themes and considered cautions as noted above. You have your mission statement draft, and now it’s time to test it out. But how? ### Read it aloud As a Language Arts teacher, Reading Specialist, and Writing tutor, one of my go-to strategies for editing/revising is to **read the piece aloud.** Not only can you hear any grammatical errors or areas of influidity, but you can also gauge the ring to the writing. In other words, you can hear how catchy/memorable/powerful it is. ### Seek internal and external feedback Perhaps you’ve been working on this mission statement for months now! It may have a strong “ring” to you, but maybe others don’t see it that way. While you want to take all feedback with a grain of salt, it is important to determine how greater audiences perceive your mission statement draft. Ask those inside and outside the company for this feedback to ensure that your mission statement is as strong as it can be. ## Closing Thoughts The key to a durable house lies in the foundation, and each foundation is designed differently depending on the terrain. If you live in an area that’s prone to earthquakes, floods, or hurricanes, you want to design your foundation accordingly. It sure is easy to look at a sturdy house and want to copy their foundation, but if you exist in a separate terrain, that foundation will not serve your house well. The same goes for your mission statement.You may want to take elements of strong mission statements from other successful nonprofits, but ultimately, you are better off using others’ models for guidance and curating yours specific to your cause. And this is because your nonprofit is unique. And your mission statement should reflect nothing short of this beauty. ## Nonprofit Mission Statement FAQs ### What is a nonprofit mission statement? It’s a concise statement of why your organization exists, who you serve, and the change you seek. It anchors your strategy, communications, and culture in a shared sense of purpose. ### What makes a mission statement timeless? A timeless mission focuses on enduring purpose rather than specific programs or tactics. Keeping it clear, concise, and free of details that may change helps it stay relevant for years. ### How long should a nonprofit mission statement be? Shorter is usually stronger. Aim for one or two sentences that are easy to remember and repeat. A focused statement carries more weight than a long, detailed one. ### What should a mission statement include? It should convey your purpose, who you serve, and the impact you aim to create. Avoid jargon and overly specific tactics so the statement stays clear and durable. ### How is a mission statement different from a vision statement? A mission statement describes what you do and why, in the present. A vision statement describes the future world you hope to create. The two work together but serve different roles. ![author avatar](https://secure.gravatar.com/avatar/2200beec1cd27c82ca5debf7aaa8f747044cbddb1373c7b416e25b9c906b1c0b?s=300&d=mm&r=g) lauren-uhl [See Full Bio](https://www.elevationweb.org/author/lauren-uhl/) [ ](https://www.elevationweb.org/author/lauren-uhl/) **Categories:** Nonprofit Branding --- ### [How AI Search Is Changing the Way People Find Nonprofits—and What to Do About It](https://www.elevationweb.org/blog/how-ai-search-is-changing-the-way-people-find-nonprofits-and-what-to-do-about-it/) **Published:** March 31, 2026 **Author:** Erin Mastrantonio **Content:** ![Nonprofit AI Visibility](https://www.elevationweb.org/wp-content/uploads/2026/06/ai-for-nonprofits.jpg "Elevation") The way people discover nonprofits online is undergoing the biggest shift since Google became a household name. AI-powered search tools such as ChatGPT, Google’s AI Overviews, Perplexity, Claude, and Gemini are replacing the traditional list of blue links with direct, synthesized answers. For mission-driven organizations, this means a new question: when someone asks an AI assistant which nonprofits are doing the best work in your space, does your organization show up? This article breaks down what’s happening, why it matters for your organization specifically, and what practical steps you can take to make sure your mission is visible in this new landscape. ## What Is Generative Engine Optimization? [Generative Engine Optimization (GEO)](/services-ai-content/) is the practice of structuring your website’s content so that AI-powered search engines can discover, understand, and cite it in their responses. Unlike traditional SEO, which focuses on ranking your pages in a list of search results, GEO focuses on making your organization the source that AI systems trust enough to recommend directly. The distinction matters because of how these AI systems work. When someone asks ChatGPT or Perplexity a question, the tool doesn’t return a ranked list of links. It reads content from multiple sources across the web, evaluates which passages are most trustworthy and relevant, and synthesizes a single response, typically citing only two to seven sources. If your content isn’t structured in a way these systems can extract and evaluate, you are excluded from the answer entirely. > **The simple way to think about it:** SEO gets your nonprofit listed. GEO makes your nonprofit the answer. For a deeper look at how these two strategies work together, see our guide: [Future-Proof Your Nonprofit: SEO + GEO Strategy](https://www.elevationweb.org/blog/blend-seo-geo-visibility/) ## Why This Matters for Nonprofits Right Now This isn’t a trend on the horizon. It’s a shift already in motion, and the data makes the urgency clear. Data PointSourceWhat It Means for NonprofitsAI Overviews now appear in over 60% of Google search queriesXponent21, 2025The majority of searches your supporters run already include an AI-generated answer above the traditional results58% of users have replaced traditional search with AI tools for discoveryCapgemini, 2025More than half of potential donors and volunteers are bypassing the search results page entirely44% of AI search users consider it their primary source of insightMcKinsey, 2025Nearly half of the people researching causes like yours trust AI answers more than search results63% of websites report traffic originating from AI-based searchAhrefs, 2025AI engines are already sending visitors—the question is whether they’re sending them to youBy 2028, up to 25% of all searches will move to generative enginesGartnerThe window to build your AI visibility before competitors do is closingFor nonprofits, the implications are concrete. When a prospective donor asks an AI assistant, “What are the most effective organizations working on food insecurity in the Southeast?” the answer is built from whichever organizations have content the AI can extract and trust. If your impact data is locked in a PDF, your mission statement is written in vague institutional language, and your site lacks clear structure, you are invisible to that query, no matter how strong your programs actually are. ## How AI Search Engines Decide Which Nonprofits to Cite Understanding what AI systems look for when selecting sources is the foundation of any GEO strategy. If you’re new to how search engines evaluate content in general, our [SEO for Nonprofits overview](https://www.elevationweb.org/seo-for-nonprofits/) covers the traditional fundamentals. GEO builds on that foundation with a specific set of signals. A landmark study from Princeton University, published at the [KDD 2024 conference](https://arxiv.org/abs/2311.09735), tested nine different content optimization methods and measured their impact on AI citation rates. Optimization MethodImpact on AI VisibilityWhat It Looks Like in PracticeCiting authoritative sources+40%Linking to research, government data, and credible organizationsIncluding specific statistics+37%Using precise numbers with clear sourcing and datesAdding expert quotations+30%Attributing insights to named individuals with titlesWriting with authoritative tone+25%Demonstrating expertise, not marketing languageImproving clarity and readability+20%Short sentences, active voice, plain languageUsing accurate technical terms+18%Domain-specific vocabulary used correctlyKeyword stuffing–10%Actively hurts AI visibility: the opposite of what worksTwo findings stand out. First, the qualities that AI systems value (clarity, specificity, credible sourcing, demonstrated expertise) are not tricks. They are hallmarks of genuinely good content. Second, the old SEO instinct to repeat keywords is counterproductive in this environment. AI systems penalize content that reads as if it was written for an algorithm rather than a person. > **Key takeaway:** Nonprofits have a natural advantage here. You have original impact data, domain expertise, and mission-specific authority that no one else can replicate. GEO is about structuring that knowledge so AI systems can find and use it. ## Where People Are Searching: The AI Landscape AI-powered search is not a single platform. Understanding where your supporters are searching, and how each platform selects sources, helps you prioritize your optimization efforts. If you’re still getting up to speed on how AI tools fit into the nonprofit world more broadly, our [Guide to AI for Nonprofits](https://www.elevationweb.org/blog/a-guide-to-ai-for-nonprofits/) is a helpful starting point. PlatformHow It Selects SourcesWhat to Optimize ForGoogle AI OverviewsDraws heavily from pages already ranking well in traditional searchStrong traditional SEO remains the foundation; clear, extractable content gets pulled into the AI summaryChatGPT (with search)Searches the web in real time and cites from a broader range of sourcesWell-structured, authoritative content can be cited even if you don’t rank on page one of GooglePerplexityAlways cites sources with direct links; favors recent, well-structured contentFreshness signals, clear headings, and specific data points increase citation likelihoodGoogle GeminiPulls from the Google index and Knowledge GraphEntity clarity (who you are, what you do) and structured data help Gemini identify your organizationMicrosoft CopilotPowered by Bing’s index and prioritizes authoritative sourcesBing indexing and presence on trusted third-party sites strengthens your positionThe critical insight: each platform has its own selection logic, but they all reward the same core qualities: clear structure, authoritative sourcing, fresh content, and machine-readable formatting. Optimizing for these qualities improves your visibility across all of them simultaneously. ## How to Optimize Your Nonprofit’s Site for AI Search GEO does not require starting from scratch. It requires targeted improvements to how your existing content is structured and presented. Here are the most impactful steps, ordered by priority. ### 1. Structure Content as Direct Answers AI systems extract passages, not full pages. Every key section of your site should open with a concise, self-contained statement that answers a specific question. This is the single most important structural change you can make. ***Instead of:*** *“For over 20 years, our organization has been dedicated to serving communities in need through a variety of programs and partnerships that address the root causes of food insecurity.”* ***Write:*** *“\[Organization Name\] is a food security nonprofit that provided meals to 15,000 individuals across 12 counties in 2025. Our three core programs (community gardens, mobile food pantries, and school lunch partnerships) address food insecurity at the neighborhood level.”* The second version answers the question “What does this organization do?” in a way an AI system can extract directly. The first version requires the AI to work through vague language to piece together a summary, and it may choose a different source instead. ### 2. Put Your Impact Data to Work Nonprofits sit on one of the most underused assets in digital marketing: original data. Your annual reports, program evaluations, and outcome metrics are exactly the kind of specific, citable information that AI systems prioritize. According to the [Princeton GEO research](https://arxiv.org/abs/2311.09735), citing credible sources boosts AI citation rates by up to 40%, and including statistics adds up to 37%. The key is making that data visible and machine-readable: - **Move impact numbers out of PDFs and into HTML pages.** AI crawlers cannot reliably read PDF content. If your best data lives only in a downloadable report, AI systems will never see it. - **Be specific and sourced.** “We served 4,200 families in 2025 (Source: Annual Impact Report)” is citable. “We help thousands of families” is not. - **Add dates to everything.** AI systems weight recency heavily. A statistic with a year attached is significantly more likely to be cited than one without. ### 3. Build FAQ Pages Around Real Questions FAQ pages structured with natural-language questions as headings and concise answers are among the highest-performing content types for AI citation. They map directly to how people phrase queries in conversational AI tools. For a nonprofit, strong FAQ content might include: - “How does \[Organization\] measure its impact on childhood literacy?” - “Where does \[Organization\] operate, and how many people does it serve?” - “How can I volunteer with \[Organization\]?” - “What percentage of donations goes directly to programs?” Each answer should be self-contained: a complete response in 50–100 words that makes sense without the surrounding page context. This is the exact format AI systems extract most efficiently. ### 4. Implement Schema Markup Schema markup is structured data you add to your website’s code to help machines understand what your content represents. For nonprofits, the most impactful schema types include NonprofitType, Organization, FAQPage, Article, and HowTo. Content with proper schema shows 30–40% higher AI visibility compared to content without it. Google’s own [Structured Data documentation](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data) provides implementation guides for each type. If this sounds technical, it is—but it’s the kind of one-time investment that pays dividends across both traditional search and AI discovery. Your web developer or agency partner can implement it relatively quickly. ### 5. Establish Author and Organization Authority AI systems prioritize sources they can verify as trustworthy. This is closely tied to Google’s [E-E-A-T framework](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) (Experience, Expertise, Authoritativeness, and Trustworthiness), which influences both traditional and AI search results. Practical steps to build authority signals: - **Publish content with named authors** who have visible bios and relevant credentials. - **Maintain an accurate, detailed Organization page** with your EIN, founding year, geographic scope, and program descriptions. - **Earn mentions on trusted third-party sites.** Wikipedia, Charity Navigator, GuideStar, and industry publications carry significant weight with AI systems. Research shows that brands are 6.5x more likely to be cited through third-party mentions than through their own domains. - **Keep profiles current** on nonprofit directories, review platforms, and social media. AI systems cross-reference multiple sources to validate entity information. ### 6. Make Sure AI Can Actually Access Your Content This is a technical step that is often overlooked. AI platforms use specific web crawlers to read your site, and your server settings may be blocking them without your knowledge. Check your robots.txt file for rules that block these crawlers: AI PlatformCrawler NameWhat It PowersOpenAI (ChatGPT)GPTBot / ChatGPT-UserChatGPT search results and trainingGoogle (Gemini, AI Overviews)Googlebot / Google-ExtendedAI Overviews and Gemini responsesPerplexityPerplexityBotPerplexity search citationsAnthropic (Claude)ClaudeBot / anthropic-aiClaude search resultsMicrosoft (Copilot)BingbotCopilot responses via BingIf any of these crawlers are blocked, the corresponding platform cannot cite your content, regardless of how well-optimized it is. This is one of the fastest fixes available. ### 7. Consider Adding an llms.txt File A newer development worth knowing about is [**llms.txt**](https://llmstxt.org/): a proposed open standard, introduced in 2024 by Jeremy Howard of Answer.AI, that gives AI systems a curated, Markdown-formatted map of your site’s most important content. Think of it as a complement to your existing robots.txt and sitemap.xml. While robots.txt tells crawlers what they can and cannot access, and your sitemap lists every indexable page, llms.txt tells AI models specifically which pages matter most and provides a structured summary of what your organization does. It lives in your site’s root directory (yourdomain.org/llms.txt) and is written in plain Markdown, the format large language models process most efficiently. For a nonprofit, a well-structured llms.txt file might highlight your mission statement, key program pages, impact data, leadership bios, and FAQ content: essentially a curated shortlist of the pages you most want AI systems to discover and cite. > **A note on adoption:** llms.txt is still an emerging standard. Major AI providers have not yet confirmed that their crawlers actively use the file, and early server log analyses show limited AI bot traffic to it. However, adoption is growing: WordPress plugins like Yoast now support one-click generation, and organizations like Anthropic and Cloudflare have implemented it on their own sites. The implementation effort is minimal, and the potential upside makes it a worthwhile future-proofing step. ### 8. Keep Your Content Fresh AI systems weight recency heavily when selecting sources. Undated content consistently loses to dated content in AI citation selection. For nonprofits, this means: - **Add a visible “Last updated” date** to all key pages, especially your About page, program pages, and impact data. - **Refresh impact data quarterly.** Even small updates signal to AI systems that your content is actively maintained. - **Include current-year references.** A page that references “2025 data” in 2026 reads as current. A page with no date reads as potentially outdated. ## An Advantage You May Already Have: Accessibility If your organization has already invested in web accessibility (following WCAG guidelines, using semantic HTML, writing in plain language, adding alt text to images), you have a significant head start on GEO. The structural qualities that make a website usable for people with disabilities are remarkably similar to the qualities that make a website intelligible to AI systems. Proper heading hierarchies help both screen readers and AI crawlers navigate your content. Plain language supports both cognitive accessibility and accurate AI extraction. Descriptive alt text provides context that AI systems, which are effectively “blind” to images, use to understand your pages more fully. In this sense, accessibility work has always been building the foundation for AI readiness. The organizations that treated inclusive design as a priority rather than a compliance checkbox are now discovering that the same investment strengthens their visibility in AI search. ## Common Mistakes to Avoid **Stuffing keywords.** The Princeton research found that keyword stuffing decreases AI visibility by 10%. In GEO, it is not just ineffective—it actively works against you. **Writing for AI instead of humans.** If your content reads like it was engineered for a machine, it won’t convert the people who find it. AI visibility exists to connect real people with your organization. The content they encounter when they arrive needs to be authentic and compelling. **Gating your best content.** AI systems cannot read content behind email walls, login screens, or PDF-only formats. Your most authoritative material (impact reports, program descriptions, research) should live as open, well-structured HTML on your site. **Ignoring third-party presence.** You may get more AI citations from a Wikipedia mention or a Charity Navigator profile than from your own blog. Invest time in keeping your third-party profiles accurate and comprehensive. **Waiting.** The most common mistake is assuming this shift is still years away. AI Overviews already appear in the majority of Google searches. Organizations that build GEO readiness now are establishing authority signals that compound over time: advantages that late adopters will struggle to close. ## Frequently Asked Questions About GEO for Nonprofits ### Does GEO replace SEO? No. GEO builds on top of traditional SEO. A strong SEO foundation (keyword strategy, quality backlinks, mobile-friendly design, fast load times) remains essential. GEO adds a layer of structural and content optimization that ensures your site is ready for AI-powered discovery. The two strategies work together. For more on the fundamentals, see [What Nonprofits Need to Know About SEO](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo/). ### Do we need a big budget to start with GEO? No. Many of the highest-impact GEO improvements are low-cost or free: restructuring headings, rewriting key pages in clear language, adding FAQ content, updating your robots.txt settings, and putting impact data on your site in HTML rather than PDF-only format. Schema markup and more technical optimization may require developer support, but the foundational work is within reach for any organization. ### How do we know if AI is already citing our nonprofit? The simplest way to check is a manual audit. Type your most important queries into ChatGPT, Perplexity, and Google and see whether your organization appears in the generated answers. Questions like “What are the best nonprofits working on \[your cause area\]?” or “How can I volunteer for \[your mission type\] in \[your region\]?” will show you where you stand. For ongoing monitoring, tools like Otterly AI, Peec AI, and ZipTie track AI citation rates across platforms. ### How long does it take to see results from GEO? Some changes, like unblocking AI crawlers or adding structured FAQ content, can produce visible results within weeks. Building deeper authority signals through consistent content, schema markup, and third-party presence is a longer game, typically three to six months for measurable improvement. The key is that authority compounds: the earlier you start, the harder it becomes for competitors to catch up. ### What is llms.txt, and should my nonprofit add one? llms.txt is a proposed open standard: a Markdown file placed in your site’s root directory that provides AI models with a curated map of your most important content. It was proposed in 2024 and adoption is growing, though major AI providers have not yet confirmed active use of the file by their crawlers. Given the minimal implementation effort, it’s a reasonable future-proofing step. You can learn more at [llmstxt.org](https://llmstxt.org/). ## Looking Ahead The shift to AI-powered discovery is not a future scenario. It is the current reality for a growing share of the people you need to reach: donors, volunteers, grant-makers, and community members searching for organizations like yours. The good news is that this shift rewards exactly the kind of content nonprofits are best positioned to create: specific impact data, mission-driven expertise, and authentic organizational voice. GEO is not about gaming an algorithm. It is about making the work you already do more visible to the systems that are increasingly shaping how people find you. At Elevation, we’ve been building websites and [marketing strategies](https://www.elevationweb.org/services/marketing/) exclusively for nonprofits for more than 20 years. As part of our ongoing research into how AI search is reshaping nonprofit visibility, we recently conducted a study across more than 500 nonprofit websites to analyze AI readiness, content structure, and optimization patterns across the sector. That work is ongoing, and it’s informing how we approach GEO for the organizations we serve. If your organization is thinking about where to start, our [SEO services for nonprofits](https://www.elevationweb.org/seo-for-nonprofits/) now include GEO strategy as a core component of how we help clients build long-term visibility. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-erin-m.jpg) Erin Mastrantonio Erin Mastrantonio joined Elevation in 2019 and serves as Senior Account Manager, Chief Operating Officer, and Accessibility Director. She helps nonprofit clients find affordable solutions that turn their websites into revenue-generating engines and information hubs for their missions, trains clients to create accessible web content, and oversees the agency's accessibility program. [See Full Bio](https://www.elevationweb.org/author/erin-mastrantonio/) [ ](https://www.elevationweb.org/author/erin-mastrantonio/) **Categories:** Nonprofit Marketing, SEO for Nonprofits **Tags:** AI for Nonprofits, Nonprofit marketing --- ### [Growth Marketing for Nonprofits: Building a Full Marketing Strategy That Compounds](https://www.elevationweb.org/blog/growth-marketing-for-nonprofits-building-a-full-marketing-strategy-that-compounds/) **Published:** May 14, 2026 **Author:** Will Fair **Content:** **Growth marketing for nonprofits is a continuous, data-informed approach that connects fundraising, communications, and digital channels into one system rather than treating each as a standalone campaign. By testing, measuring, and reinvesting in what works, your reach, donor base, and revenue build on each other over time instead of resetting with every appeal.** If you work in nonprofit marketing, you already know the rhythm. There’s an email going out this week, a social post that needs an image, a year-end campaign that’s somehow already in planning, and a board meeting where someone will ask about engagement numbers. The work is real, the team is stretched, and the results, when you look closely, are often genuinely good. Mission-driven organizations punch far above their weight on talent, creativity, and resourcefulness. And yet, for many nonprofits, marketing still feels harder than it should. Donor acquisition costs keep rising. Retention is fragile. Every channel demands its own attention, and there’s never quite enough time to step back and ask whether the pieces are connecting. If that’s familiar, it isn’t a reflection of effort or skill. It’s a reflection of the simple fact that most nonprofits have never had the luxury of building a fully connected marketing system from the ground up. They’ve built what the moment required, one campaign at a time. That’s where growth marketing comes in. Growth marketing, the discipline that turned scrappy startups into household names, is built on a simple idea: marketing compounds when every channel connects to a measurable goal, every audience has a defined path, and every experiment teaches you something you can use next quarter. Applied to a nonprofit, that same logic is what separates organizations that double their donor base in three years from ones working twice as hard for the same numbers. It isn’t a more expensive way to do marketing. It’s a more *connected* way to do the marketing you’re already doing. This article breaks down what growth marketing actually means for a mission-driven organization, why a full marketing strategy matters more now than it ever has, and how to build one without an enterprise-sized team. ## What Growth Marketing Means for a Nonprofit Growth marketing is the practice of using data, experimentation, and a connected funnel to grow a specific outcome over time. In the for-profit world, that outcome is usually revenue. For a nonprofit, the outcome is whatever moves your mission forward: monthly donors, recurring volunteers, advocacy signatures, program participants, grant pipeline. The distinction from traditional nonprofit marketing matters. Traditional marketing is campaign-driven: you plan a campaign, you run it, you measure the result, and you move on. Growth marketing is system-driven. You build a funnel that captures interest, nurtures it, and converts it into action across every channel at once. Then you keep refining that funnel. Every email, ad, blog post, and landing page is a piece of one connected machine. > **The simple way to think about it:** Traditional marketing asks “what should we run this month?” Growth marketing asks “what’s our system, and how do we make it work better?” The first approach gets you a good newsletter. The second approach gets you a growing organization. For a nonprofit, the growth marketing mindset reframes what counts as marketing in the first place. Your donation page is marketing. Your volunteer onboarding email is marketing. The thank-you message a first-time donor receives is marketing. The way you describe your program on your About page is marketing. When all of these work together, and when each one is designed to move someone one step closer to deeper engagement, the cumulative effect is dramatically larger than any single campaign could produce. ## Why a Full Marketing Strategy Matters Right Now The fundraising landscape has shifted in ways that make ad-hoc marketing increasingly costly. Three forces in particular make a documented strategy non-negotiable for 2026 and beyond. TrendWhat’s HappeningWhat It Means for NonprofitsDonor base contractionThe share of U.S. households giving to charity has fallen from 66% in 2000 to under 50%, and the decline accelerated during the pandemic ([Indiana University Lilly Family School of Philanthropy](https://news.iu.edu/live/news/38127-philanthropy-report-explores-pandemics-impact-on))Acquiring new donors is harder; retaining existing ones is now mission-criticalMonthly giving is the growth engineRecurring gifts now account for 31% of all online revenue ([M+R Benchmarks 2025](https://mrbenchmarks.com/))Organizations without a monthly giving strategy are missing the fastest-growing revenue source in the sectorDonation page leakageThe average nonprofit donation page converts at just 12%, meaning 88% of high-intent visitors leave without giving ([M+R Benchmarks](https://mrbenchmarks.com/))Conversion infrastructure is now the highest-leverage place to investThe combined effect is that the gap between organizations with a strategy and organizations without one is widening. A nonprofit running disconnected campaigns in 2026 is competing against organizations running connected systems. The math doesn’t work in the long run. There is also a quieter cost that doesn’t show up on a P&L: opportunity cost. Every staff hour spent reactively (building a landing page from scratch because someone forgot, rewriting the same donor email for the third time, debating which Instagram filter to use) is an hour not spent on strategy, donor relationships, or program impact. A documented marketing strategy is, before anything else, a way to give your team back their time. ## The Five Pillars of a Nonprofit Growth Marketing Strategy A complete marketing strategy for a nonprofit rests on five connected pillars. None of them work in isolation. The point of building all five is that each one strengthens the others. PillarCore QuestionKey Outputs1. Audience and PositioningWho are we for, and why should they care?Donor personas, positioning statement, voice and tone guide2. Channel ArchitectureWhere do we meet our audience, and how do those channels connect?Channel map, content calendar, paid and organic mix3. Conversion InfrastructureWhat happens when someone lands on our site?Donation page, signup flow, lead capture, landing pages4. Retention and LifecycleHow do we keep supporters engaged after the first action?Welcome series, donor stewardship, lapse re-engagement5. Measurement and ExperimentationHow do we know what’s working, and how do we improve?Analytics setup, KPI dashboard, testing roadmapBelow is what each pillar actually looks like in practice for a nonprofit. ### 1. Audience and Positioning Most nonprofits know their cause. Fewer know their audience with the specificity that effective marketing requires. There is a meaningful difference between “people who care about clean water” and “first-time donors aged 35–55 who learned about your work through a friend, give between $50 and $250, and are skeptical of organizations that can’t show direct impact.” The second description is something you can build a campaign around. The first is a guess. A workable audience foundation includes: - **Two to four donor personas**, each with a name, a representative profile, the specific problem they want to solve, what hesitations they have about giving, and the language they actually use to describe your cause. - **A positioning statement** that names the audience, the problem, your specific approach, and what makes your organization different from the dozen others working in the same space. - **A voice and tone guide** so that every piece of content, from a CEO letter to a tweet, sounds like the same organization. For a deeper dive into building positioning specifically for mission-driven work, our guide on [nonprofit mission statement examples](https://www.elevationweb.org/blog/20-effective-nonprofit-mission-statements/) covers the foundational language work that positioning is built on, and our companion piece on [nonprofit vision statements](/blog/nonprofit-vision-statements/) helps connect mission language to the longer-term picture. ### 2. Channel Architecture Channel architecture is the question of where you show up and how those places connect. Most nonprofits have accidentally accumulated a set of channels: a Facebook page from 2014, an Instagram account from 2018, a newsletter that someone set up on Mailchimp, a Google Ad Grant that nobody is actively managing. The architecture question forces a decision about which channels actually deserve sustained investment. A reasonable channel mix for most nonprofits in 2026 includes: - **Organic search**, supported by a content strategy targeted at the questions your supporters actually ask. SEO compounds over time and remains one of the highest-ROI channels available to nonprofits. Our [SEO services for nonprofits](https://www.elevationweb.org/seo-for-nonprofits/) page goes deeper on what this looks like in practice. - **Email**, still one of the highest-ROI channels available to nonprofits—and the only channel you fully own. According to the [M+R Benchmarks 2025 study](https://mrbenchmarks.com/), nonprofits raised an average of $58 for every 1,000 fundraising emails sent. Our [email marketing services for nonprofits](https://www.elevationweb.org/email-marketing-for-nonprofits/) page covers what a working email program looks like. - **Paid search through the Google Ad Grant**, which gives qualifying nonprofits up to $10,000 per month in free Google Ads spend (see the [official Google Ad Grants program](https://www.google.com/grants/)). Most organizations underutilize it. Our [Google Ad Grant management page](https://www.elevationweb.org/google-ad-grant-management) covers how to claim, manage, and stay compliant, and our [Google Ad Grant basics guide](https://www.elevationweb.org/google-ad-grant-basics/) is a good starting primer. - **One or two intentional social channels**, chosen based on where your audience actually is, not on which platforms feel obligatory. For organizations that don’t have the internal capacity to run social well, our [social media management for nonprofits](https://www.elevationweb.org/social-media-for-nonprofits/) service handles strategy, copywriting, scheduling, and sourcing imagery. - **A defined approach to AI search visibility**, now a meaningful channel in its own right. For the full picture on this, see our recent article on [how AI search is changing nonprofit discovery](https://www.elevationweb.org/blog/how-ai-search-is-changing-the-way-people-find-nonprofits-and-what-to-do-about-it/). The architecture question is about choosing fewer channels and running them better, not about being everywhere. ### 3. Conversion Infrastructure Conversion infrastructure is the part of marketing that turns interest into action. It is the most quantitatively measurable piece of the system, and for most nonprofits, it is also the most neglected. According to the [M+R Benchmarks Study](https://mrbenchmarks.com/), donation pages convert at roughly 11% on desktop and just 8% on mobile. That means roughly nine out of every ten high-intent visitors leave without giving. For a nonprofit, that gap is often the single largest source of unrealized revenue in the entire marketing system. The conversion infrastructure that matters for a nonprofit includes: - **A donation page optimized for actual conversion.** Pages with default monthly giving prompts, suggested ask amounts, and a one-screen checkout experience routinely outperform pages without them. Mobile is now where most traffic arrives, so mobile-first design is non-negotiable. - **A signup flow for non-donors** (volunteer applications, newsletter signups, advocacy actions, event registrations) that is fast, mobile-friendly, and immediately followed by a confirmation experience that does real work. - **Mission-specific landing pages** for individual campaigns, partnerships, and paid traffic. A landing page built for one specific audience and one specific call to action will outperform a homepage by a wide margin every time. The single highest-leverage improvement most nonprofits can make to their marketing is a serious audit of their donation page. If your donation page hasn’t been tested or updated in the last two years, that’s the first thing to fix. For organizations rethinking the underlying website experience, our [user experience](https://www.elevationweb.org/services/user-experience/) and [nonprofit web development](https://www.elevationweb.org/services/digital/) services rebuild the foundation conversion sits on. > **A note on what conversion actually means:** Conversion is not a marketing term that should make a mission-driven team uncomfortable. It just means “the moment someone takes the action you’ve invited them to take.” A volunteer signing up is a conversion. A first-time donor giving is a conversion. A supporter sharing your campaign with a friend is a conversion. The discipline of designing for conversion is the discipline of removing friction between someone’s interest and their ability to act on it. ### 4. Retention and Lifecycle Acquiring a new donor costs more than retaining an existing one, often dramatically more. According to the [Fundraising Effectiveness Project](https://afpglobal.org/fepreports), first-time donor retention sits at roughly 19% industry-wide, while repeat donor retention is around 60%. As [Bloomerang’s research on donor retention](https://bloomerang.com/blog/donor-retention/) shows, every percentage point of retention you can add compounds into substantially more revenue over a five-year horizon than any new-acquisition campaign. A retention strategy worth the name includes: - **A welcome series** that arrives the moment someone takes their first action. The first 90 days of a donor relationship are statistically when most lapse happens. A structured welcome flow (thank-you, impact story, second-touch invitation, third-touch invitation) has been shown to meaningfully lift second-gift rates. - **Recurring impact communication.** Donors who feel they understand what their gift accomplished are dramatically more likely to give again. This is not the same as a quarterly newsletter; it’s a deliberate stewardship rhythm tied to giving milestones. Pairing this with strong data storytelling (our guide on [using data and impact stories together](https://www.elevationweb.org/blog/data-impact-stories/) covers the approach) strengthens both retention and acquisition. - **A lapsed-donor re-engagement flow.** Donors who didn’t give last year are still your most likely future donors. A simple two- or three-email reactivation series sent at the right moment regularly outperforms cold acquisition campaigns on cost per dollar raised. Most of the leverage in nonprofit marketing is not in acquisition. It is in everything that happens after acquisition. Our [email marketing for nonprofits](https://www.elevationweb.org/email-marketing-for-nonprofits/) service is built specifically around these lifecycle moments. ### 5. Measurement and Experimentation A strategy you can’t measure is a strategy you can’t improve. For nonprofits, measurement does not have to mean a complicated analytics stack. It means knowing the answers to a small number of questions every month: - How many new email subscribers did we add, and from which sources? - What’s our conversion rate from website visitor to donor? - What’s our average gift size, and what’s our donor retention rate? - Which content drove the most engagement, and what does that tell us about what to do next? - Which channels are returning the most value relative to the time and money we put in? If you can answer those questions confidently every month, you have the foundation of a measurement system. Free tools like [Google Analytics 4](https://analytics.google.com/) and [Google Search Console](https://search.google.com/search-console/about) cover most of what a nonprofit needs to get started. From there, the experimentation discipline follows naturally: you start running small tests on the variables that matter most (subject lines, ask amounts, page headlines, CTA buttons), and each test teaches you something usable. The mindset shift is from “we ran a campaign and here’s what happened” to “we tested a hypothesis and here’s what we learned.” Over time, those learnings compound. After a year of disciplined experimentation, you know your audience and your funnel in a way that no agency, consultant, or vendor can give you. That knowledge is the moat. ## How to Build the Strategy: A 90-Day Sequence A complete strategy can feel like a year-long project. It doesn’t have to be. Most of the foundation can be laid in 90 days if the work is sequenced correctly. PhaseWeeksFocusOutputDiagnostic1–3Audit current state across all five pillarsBaseline metrics, gap analysis, prioritized fix listFoundation4–7Audience research, positioning, channel decisions, measurement setupPersonas, positioning statement, channel map, analyticsBuild8–11Donation page, welcome series, key landing pages, first content clusterConversion infrastructure live, content publishing rhythm startedLaunch12–13Activate paid channels, begin testing roadmap, set monthly review cadenceOperating system in place; iterate from hereThe phases matter. Many nonprofits skip diagnostic and foundation and go straight to “build a new website” or “launch a TikTok account,” and the work doesn’t compound because the foundation isn’t there. ## Common Mistakes That Sabotage Nonprofit Growth Marketing **Treating marketing as a year-end activity.** Nonprofits that only show up to their audience between Giving Tuesday and December 31 are competing for attention during the most crowded period of the year. According to [M+R](https://mrbenchmarks.com/), nonprofits received roughly 37% of all online revenue in December 2025 alone—a brutal level of concentration that exposes how few organizations build year-round engagement. A year-round content and email rhythm produces dramatically better results at lower acquisition cost. **Confusing brand awareness with growth.** Brand awareness matters, but it is a leading indicator, not an outcome. A growth-oriented strategy measures how brand awareness translates into list growth, donor acquisition, and lifetime value. If you can’t draw the line from awareness to action, you’re spending money you can’t account for. **Outsourcing strategy entirely.** Agencies and consultants are valuable, but the strategy itself needs to be owned internally. The institutional knowledge (why a campaign succeeded, what your donors actually said in interviews, which channel produced which result) is the asset. If that knowledge lives only inside a vendor’s project management tool, you lose it the moment the contract ends. **Trying to do everything at once.** Most nonprofits would benefit more from running two channels well than five channels poorly. The growth marketing discipline is, in part, the discipline of saying no to channels and tactics that don’t fit the strategy. **Skipping the measurement work.** Marketing without measurement is theater. Even basic measurement (a working analytics setup, a monthly KPI review, a simple dashboard) creates the feedback loop that makes everything else compound. ## An Underrated Advantage Nonprofits Have There is something nonprofits should not lose sight of: in the era of trust-eroded brands and AI-generated content, mission-driven organizations have a structural advantage in marketing that no for-profit company can replicate. Donors and supporters are not just buying a product. They are joining something. The authenticity of your work, the specificity of your impact, the genuineness of your voice: these are not just nice-to-haves. They are competitive advantages in a media environment where audiences are exhausted by generic content. The nonprofits that grow fastest in 2026 will be the ones that combine the discipline of growth marketing with the authenticity that for-profit marketing cannot fake. The strategy framework above is the discipline. Your mission is the authenticity. The combination is what works. ## Frequently Asked Questions ### What’s the difference between a marketing strategy and a marketing plan? A marketing strategy defines who you’re for, what you’re offering, how you’ll reach them, and how you’ll measure success. A marketing plan is the calendar of specific activities that bring the strategy to life. Strategy is durable: it should hold for a year or more. Plans are tactical and updated quarterly. Most nonprofits have a plan without a strategy, which is why their plan changes every few months without producing compounding results. ### How much should a nonprofit spend on marketing? A common benchmark is 5–15% of total revenue, with newer or rapidly growing organizations sometimes investing more during a growth phase. The more meaningful question is whether your marketing spend is producing measurable returns: new donor lifetime value, retained donor revenue, list growth, program enrollment. A small budget deployed against a defined strategy outperforms a larger budget deployed against scattered tactics. ### Do we need a full-time marketing person to do this? Not necessarily. The strategy and infrastructure work can often be built with a part-time internal owner working alongside an experienced agency partner. What matters is that someone inside the organization owns the strategy, makes the calls on positioning and priorities, and reviews the results. That role does not have to be full-time, but it cannot be vacant. ### Where does fundraising end and marketing begin? In a growth marketing framework, the question doesn’t really make sense. Fundraising is one of the outcomes a marketing system is designed to produce. The donation page, the welcome series, the year-end campaign, and the major-gift cultivation flow are all marketing infrastructure that produces fundraising results. Separating the two leads to siloed teams and disconnected donor experiences. The most effective nonprofits treat them as one connected system. ### How is growth marketing different from traditional nonprofit marketing? Traditional nonprofit marketing is usually campaign-driven and channel-specific: you plan a campaign, you run it across channels, you measure the result, you move on. Growth marketing is system-driven and audience-specific: you build a connected funnel, you optimize each step, and you keep refining based on what the data tells you. The same channels exist in both approaches. The difference is whether they’re working together. ### How long does it take to see results? Some changes (an improved donation page, a working welcome series, unblocking a paid channel) can produce measurable results within 30 to 60 days. Compounding results from content, SEO, and brand-building generally take six to twelve months to become visible and 18 to 24 months to show their full value. The work that doesn’t show results in the first quarter is often the work that produces the biggest results in the second year. ## Looking Ahead The nonprofits that grow fastest over the next five years will not be the ones with the biggest budgets or the most polished campaigns. They will be the ones that treat marketing as a connected, measurable system—one designed to compound month over month, year over year. The good news is that the framework is learnable, the infrastructure is buildable, and most of the work is within reach of any organization willing to invest the time. At Elevation, we’ve spent more than 20 years working exclusively with nonprofits, and we’ve helped more than 1,000 mission-driven organizations build the marketing systems that actually move their missions forward. Our [marketing services](https://www.elevationweb.org/services/marketing/) cover the full picture of what this article describes: - **[Strategic Marketing Consultation](https://go.elevationweb.org/contact-us)** to build the strategic plan, channel architecture, and budget proposal tailored to your organization. - **[Google Ad Grant Management & SEM](https://www.elevationweb.org/google-ad-grant-management)** to put your $10K monthly grant to work. - **[Nonprofit SEO](https://www.elevationweb.org/seo-for-nonprofits/)** for keyword research, on-page optimization, and ongoing organic growth. - **[Social Media Management](https://www.elevationweb.org/social-media-for-nonprofits/)** for strategy, content calendars, copywriting, and scheduling across Facebook, Instagram, LinkedIn, and Twitter. - **[Email Marketing for Nonprofits](https://www.elevationweb.org/email-marketing-for-nonprofits/)** to build the welcome series, stewardship flows, and lifecycle communications retention depends on. Want to see how we’ve approached this work for organizations like yours? Our [portfolio](https://www.elevationweb.org/portfolio/) features case studies across causes, including our [American Brain Tumor Association](https://portfolio.elevationweb.org/abta/) and [Dreamscape Foundation](https://portfolio.elevationweb.org/dreamscape/) engagements on Google Ad Grant and SEO. Ready to move from disconnected campaigns to a connected strategy? [Talk to a specialist](https://go.elevationweb.org/contact-us) or [submit an RFP](https://go.elevationweb.org/submit-an-rfp) and we’ll help you map out where to start. *This piece is part of a bigger picture. See our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Growth Marketing for Nonprofits FAQs ### What is growth marketing for nonprofits? It is an approach that treats marketing as an integrated, compounding system. Instead of running disconnected one-off campaigns, you align your website, email, content, ads, and fundraising around shared goals, then use data to keep improving what works. ### How is growth marketing different from traditional nonprofit marketing? Traditional marketing often centers on single campaigns with a start and end date. Growth marketing focuses on repeatable systems and feedback loops, so each effort builds audience, data, and donor relationships you can reuse and improve over time. ### Which channels should a nonprofit prioritize first? Start with the channels you own, namely your website and email list, because they cost less over time and you control them. Layer in social, search, and paid channels once your core conversion paths and measurement are solid. Our [digital marketing services](/services-growth-marketing/) can help you sequence this. ### How do you measure whether growth marketing is working? Track a small set of metrics tied to your mission, such as email list growth, donation conversion rate, average gift, donor retention, and cost to acquire a donor. Review them regularly and shift budget toward the activities that move them. ### How long does it take to see results from growth marketing? Some tactics, like improving a donation page, can lift results within weeks. The compounding benefits, such as a larger engaged list and stronger retention, typically build over several months to a year of consistent effort and iteration. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-will-f.jpg) Will Fair Will Fair joined Elevation in 2015 and serves as a Senior Account Manager, bringing more than 11 years of experience to the role. He guides mission-driven organizations from first conversation through signed partnership, helping nonprofits secure the greatest value and functionality for their investment. [See Full Bio](https://www.elevationweb.org/author/wfair/) [ ](https://www.elevationweb.org/author/wfair/) **Categories:** Nonprofit Marketing, SEO for Nonprofits --- ### [Volunteer Opportunities: 10 Places to Find (And Post) Them](https://www.elevationweb.org/blog/volunteer-opportunities/) **Published:** January 16, 2023 **Author:** sara-lowe **Content:** **The fastest way to find volunteers is to post your opportunity where people already look: national platforms like VolunteerMatch, Idealist, and JustServe, plus local channels like community boards, schools, and faith groups.** Where to postBest forCostVolunteerMatchBroadest reach, all causesFree to postIdealistNonprofit roles + volunteersFree / paid tiersJustServeLocal & faith-community projectsFreeCatchafireSkilled / virtual volunteeringFree or low-cost for orgsLocal hubs (Points of Light, United Way, schools)Hands-on local helpFreeLooking for volunteer opportunities but clueless about where to begin? Overwhelmed by the amount of options available? Want to make sure you find something that fits your interests, location, and schedule? Or are you a nonprofit looking to fill those open slots with dedicated and passionate volunteers who will help further your cause? With new resources surfacing all over the web, it is easier than ever to match volunteers with tailor-made opportunities. Volunteers and nonprofit organizations alike, look no further. Using search filters that account for location, skills, interests, and more, these websites will help you find the perfect volunteers and volunteer opportunities near you today. ![all-for-good](https://www.elevationweb.org/wp-content/uploads/2026/06/all-for-good.jpg) ## [All for Good](https://www.allforgood.org/) A service of Points of Light from the HandsOn Network; individuals can post and spread volunteer opportunities in their local areas. They have a global network of partners and opportunities for volunteering of any type. ![catchafire](https://www.elevationweb.org/wp-content/uploads/2026/06/catchafire.jpg) ## [Catchafire](https://www.catchafire.org/) Skills-based volunteer matching. Gives volunteers the ability to put their professional skills to work in a volunteer setting. Organizations can post listings for types of volunteers needed and review applications submitted by field professionals. ![create-the-good](https://www.elevationweb.org/wp-content/uploads/2026/06/create-the-good.jpg) ## [Create the Good](https://createthegood.org/) The volunteer arm of AARP. Post and find volunteer opportunities by keywords and distance from a particular zip code. Offers resources for do-it-yourself projects and article to get inspired about volunteering. You can also opt in for monthly newsletters about opportunities in your area. ![doing-good-together](https://www.elevationweb.org/wp-content/uploads/2026/06/doing-good-together.jpg) ## [Doing Good Together](https://www.doinggoodtogether.org/) Provides volunteer opportunities for the entire family. Perfect for finding ongoing meaningful activities for children to learn volunteering as well. Website includes numerous resources for teaching children about kindness, generosity, and service. ![do-something](https://www.elevationweb.org/wp-content/uploads/2026/06/do-something.jpg) ## [DoSomething](https://www.dosomething.org/) Search for a cause you’re passionate about, how much time you want to dedicate, and what type of volunteer work you want to do. Includes options such as “donate something,” “host an event,” “start something,” and “take a stand.” ![goz-around](https://www.elevationweb.org/wp-content/uploads/2026/06/goz-around.jpg) ## [GozAround](https://www.gozaround.com/) Register as a volunteer or nonprofit and rally peers to join your cause. Offers features that can “track, measure, and share your social impact activities.” Also includes an online donation platform for nonprofits and a business option to engage your whole corporate team. ![idealist](https://www.elevationweb.org/wp-content/uploads/2026/06/idealist.jpg) ## [Idealist](https://www.idealist.org/) Search opportunities for volunteering, taking action, events, and even jobs and internships. One-stop-shop for “idealists” to find any number of opportunities, both short- and long-term. ![network-for-good](https://www.elevationweb.org/wp-content/uploads/2026/06/network-for-good.jpg) ## [Network for Good](https://impact.cybergrants.com/solutions/volunteerism/) Network for Good is now under the Bonterra umbrella, and their volunteer platform is CyberGrants, which organizes corporate philanthropy. Create a free profile for your nonprofit to be connected to corporate volunteers as well as grant sources and more. ![Go Overseas logo over a black and white photo of children putting their hands together](https://www.elevationweb.org/wp-content/uploads/2026/06/Component-1-–-1.png) ## [Go Overseas](https://www.gooverseas.com/) International volunteering trips and programs. They have a section dedicated to volunteer opportunities with over 500 programs listed. For those looking for more than just a few hours of volunteer work, this is a perfect opportunity to see the world and do good at the same time. ![volunteer-match](https://www.elevationweb.org/wp-content/uploads/2026/06/volunteer-match.jpg) ## [Volunteer Match](https://www.volunteermatch.org/) Search by cause, organization, location, age group, etc., as well as if you want to contribute local or virtual service. Volunteer Match also offers additional resources for volunteer training and engagement, as well as webinars, books, and blogs for nonprofits. If you’re a nonprofit, be sure to check out our[ infographic](https://www.elevationweb.org/blog/engage-nonprofit-volunteers-infographic) for tips on how to[ engage your volunteers](https://www.elevationweb.org/blog/engage-nonprofit-volunteers-infographic). *This article updates a post originally written by Stefanie Pous and published in October 2016.* ## Volunteer recruitment FAQs ### Where can nonprofits find volunteers? On volunteer platforms (VolunteerMatch, Idealist, JustServe, Catchafire) and through local channels: schools, faith groups, community boards, and your own supporter list. ### What is the best website to find volunteers? VolunteerMatch has the broadest reach; Idealist is strong for nonprofit roles; JustServe is great for local, community-based projects. ### Are there free ways to post volunteer opportunities? Yes — VolunteerMatch, JustServe, and most local hubs let you post for free. ### How do you recruit volunteers for a nonprofit? Post a clear, specific listing on the platforms above, make the time commitment and impact obvious, and follow up quickly when someone signs up. ### How do you write a good volunteer listing? Name the role, the impact, the time commitment, and the next step. Specific and welcoming beats vague and formal. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** Nonprofit Tools --- ### [The Power of Hashtags on Social Media](https://www.elevationweb.org/blog/the-power-of-hashtags-on-social-media/) **Published:** May 22, 2023 **Author:** rocio-gutierrez **Content:** **Hashtags help your nonprofit’s posts get discovered by people who do not already follow you — turning a post into something searchable and joinable. The trick is a small set of relevant, specific tags (not a wall of them), mixing branded, cause, and community hashtags across platforms like Instagram, LinkedIn, TikTok, and X.** Social media has become an integral cog in the complex machinery of nonprofit communication strategies, acting as an unparalleled conduit for forging connections with supporters, propagating the organization’s mission, and raising awareness about pertinent causes. These digital platforms empower nonprofits to partake in real-time dialogues, weave compelling narratives, and cultivate enriching relationships with donors, volunteers, and diverse stakeholders. Given their financial constraints, nonprofits stand to benefit substantially from the cost-effectiveness of social media. A potent tool to leverage on these platforms is the astute use of hashtags. These digital markers categorize and streamline content, thereby enhancing user interaction with specific topics or themes, and easing the process of information discovery. This article will further elaborate on multifaceted strategies that nonprofits can employ to amplify their digital footprint and engagement on social media through the judicious use of hashtags. ## Enhance Cause Visibility Employing relevant and trending hashtags related to your cause can boost your content’s visibility beyond your follower base. The power of such hashtags lies in their potential to reach individuals interested in the associated topics, turning them into potential supporters. ### Example: #BlackLivesMatter This hashtag symbolizes the movement against police brutality and systemic racism in the United States. It has been instrumental in raising awareness, orchestrating protests, and holding authorities accountable. ## Streamline Content Hashtags can serve as valuable tools for content organization and discoverability. Employing specific hashtags for campaigns, events, or fundraising endeavors can facilitate easy access to your content for supporters and potential donors. ### Example: #StopAdani The Australian Conservation Foundation uses this hashtag to coordinate content related to their campaign against the proposed Adani Carmichael coal mine. This hashtag strategy increases the campaign’s visibility, connecting supporters, and making the related content easily discoverable. ## Participate in Ongoing Discussions Joining relevant discussions by using trending hashtags provides an opportunity to extend your reach and boost interaction with your content. ### Example: #HelpCaliNow The American Red Cross uses this hashtag to contribute to conversations related to wildfires in California. This strategy not only enhances their visibility but also aids in raising awareness about their crisis support efforts. ## Develop Brand Recognition Establishing a unique hashtag for your nonprofit or campaign can bolster your brand recognition. Consistent use of your branded hashtag across social media platforms can foster an identifiable online presence, encouraging followers to engage with your cause actively. ### Example: #NoMoreEmptyDesks This hashtag campaign by DonorsChoose.org drew attention to the need for resources in low-income community schools, encouraging donations to bridge this gap. The campaign succeeded in raising over $1.8 million in donations. ## Monitor Brand Conversations Keeping track of relevant hashtags enables real-time monitoring of conversations associated with your nonprofit and industry. This approach can assist in staying abreast of trends, collecting feedback, and identifying potential brand advocates. ### Example: #FeedingAmerica Feeding America, the largest hunger-relief organization in the United States, monitors this hashtag to stay in touch with discussions pertaining to their brand. ## Optimize SEO The strategic inclusion of relevant hashtags in your social media posts can boost your search engine optimization (SEO), raising the likelihood of your posts being found by potential supporters. ### Example: #educationforall The nonprofit organization Pencils of Promise, which is focused on increasing access to quality education for children around the world, often uses the hashtag #education for all in their social media posts. By using this relevant and popular hashtag, Pencils of Promise’s posts can appear in search engine results pages when people search for information related to education or nonprofit organizations that support this cause. This increases the chances of their content being discovered by potential donors and supporters, which can help them to raise awareness and funds for their cause. Additionally, Pencils of Promise may also use more specific hashtags related to their campaigns, such as #BuildAPencilSchool or #PoPQuiz, to further boost their SEO and reach a wider audience. ## Find and connect with influencers Hashtags can be used to find and connect with influencers who are already talking about your cause or related topics. By searching for relevant hashtags, you can identify people with a large following who may be interested in your organization’s mission. You can then reach out to them and ask them to promote your cause or share your content with their followers. ### Example: #NatureLovers The nonprofit organization The Nature Conservancy, which works to protect the lands and waters on which all life depends, often uses the hashtag #NatureLovers in their social media posts. By using this relevant and popular hashtag, The Nature Conservancy can identify people who are passionate about nature and the environment and have a large following on social media. They can then reach out to these influencers and ask them to promote their cause or share their content with their followers. This can help The Nature Conservancy to reach a wider audience and raise awareness about their mission to protect nature. ## Engage with your audience Utilizing hashtags presents an excellent approach to interact with your audience on social media. Through the use of hashtags, you can motivate your followers to share their perspectives and experiences associated with your mission, cultivating a feeling of community around your nonprofit and fostering deeper connections with your supporters. ### Example: #MeToo The #MeToo hashtag is another example of a powerful social movement that started on social media. The hashtag was used by survivors of sexual assault and harassment to share their stories and raise awareness of the pervasiveness of the problem. The movement has led to changes in laws and policies, as well as increased awareness and support for survivors. ## Measure the success of your campaigns Hashtags can also be used to measure the success of your social media campaigns. By using a unique hashtag for each campaign, you can track how many people are using it and how much engagement your campaign is generating. This can help you adjust your strategy in real-time and optimize your campaigns for maximum impact. ### Example: #EarthHour The World Wildlife Fund (WWF), which is focused on conserving nature and reducing the most pressing threats to the diversity of life on Earth, often uses unique hashtags for their campaigns. For example, during their annual “Earth Hour” campaign, which encourages people around the world to turn off their lights for one hour as a symbol of their commitment to the planet, WWF uses the hashtag #EarthHour for social media posts related to the campaign. By monitoring the usage of this hashtag on social media, WWF can track how many people are participating in the campaign and how much engagement their posts are generating. This information can help WWF adjust their strategy in real-time and optimize their campaign for maximum impact. ## Create a social media contest Another way to utilize hashtags is by organizing a social media contest. By urging your followers to include a particular hashtag in their posts, you can generate a buzz and encourage a competitive spirit centered around your nonprofit’s mission. This approach may help you drive more interaction and expand your organization’s visibility. ### Example: #IceBucketChallenge The ALS Association’s #IceBucketChallenge is another great example of a successful hashtag campaign. The campaign went viral in 2014, with people all over the world dumping buckets of ice water on their heads to raise awareness and funds for ALS research. The campaign raised over $115 million in donations and helped increase awareness for the disease. ## Connect with other nonprofits Hashtags can also be used to connect with other nonprofits and collaborate on social media campaigns. By using hashtags related to your cause, you can find and connect with other organizations that share your mission. You can then work together to amplify your message and reach a larger audience. ### Example: #OurHearts The American Heart Association (AHA), which is focused on promoting cardiovascular health and preventing heart disease, often collaborates with other nonprofits that share their mission. For example, during American Heart Month in February, AHA uses the hashtag #OurHearts to share information and resources related to heart health. Through this hashtag, AHA connects with other nonprofits and organizations, such as the National Institutes of Health (NIH) and the Centers for Disease Control and Prevention (CDC), to collaborate on social media campaigns and amplify their message. By working together, they can reach a larger audience and raise more awareness about the importance of heart health. ## Keep up with sector trends Finally, hashtags can be used to stay up-to-date with sector trends and news. By monitoring relevant hashtags, you can stay informed about what’s happening in your sector and adjust your strategy accordingly. This can help you stay relevant and make the most of your social media efforts. ### Example: #wildlifeconservation The World Wildlife Fund (WWF), which is focused on protecting endangered species and their habitats, often uses the hashtag #wildlifeconservation to stay up-to-date with sector trends and news related to conservation efforts around the world. Through this hashtag, WWF can monitor conversations and news related to wildlife conservation, including policy changes, scientific discoveries, and new initiatives from other organizations. By staying informed about these trends, WWF can adjust their own strategy and messaging accordingly to stay relevant and effective in their own conservation efforts. Additionally, they can use this hashtag to connect with other organizations and individuals who are also interested in wildlife conservation and collaborate on social media campaigns or other initiatives. ### Example: #GivingTuesday One of the most successful hashtag campaigns for nonprofits is #GivingTuesday, which takes place on the Tuesday after Thanksgiving in the United States. #GivingTuesday is a global movement that encourages people to give to charitable organizations and causes. In 2020, #GivingTuesday raised over $2.5 billion in donations worldwide. The preceding discussion offers a snapshot of how nonprofits have harnessed the power of hashtag campaigns to effect change. These examples illustrate how strategic and innovative use of hashtags can transform a social media platform into a powerful tool for raising awareness, increasing engagement, and gathering support. Hashtags, when judiciously used, provide nonprofits a robust toolset to expand their social media presence. They offer the means to connect directly with specific audiences, participate in relevant dialogues, and stay attuned to evolving industry trends. Regardless of whether the primary goal is to elevate public consciousness, enhance audience engagement, or evaluate campaign effectiveness, the strategic use of hashtags is invaluable. *Social is one channel in a larger system — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit hashtag FAQs ### What is a hashtag and how does it work? A hashtag is a keyword or phrase preceded by # that turns a word into a clickable, searchable link, helping people discover posts on a topic even if they do not follow you. ### How many hashtags should a nonprofit use? Quality over quantity: a small set of relevant, specific hashtags usually outperforms a long wall of them. Three to five well-chosen tags is a good starting point. ### What are good hashtags for nonprofits? A mix of branded tags (your campaign or org), cause tags for your issue area, and community tags your audience already follows. ### Do hashtags still work in 2026? Yes, especially on Instagram, TikTok, and LinkedIn, where hashtags and keyword search still help surface content to new audiences. ### What is a branded hashtag? A unique hashtag you create for your organization or campaign so supporters can find and join the conversation and you can track its reach. ![author avatar](https://secure.gravatar.com/avatar/226b16b7c8acdb17f9c2b4f644019015fab31147debc7a40e1a2193e56744f0e?s=300&d=mm&r=g) rocio-gutierrez [See Full Bio](https://www.elevationweb.org/author/rocio-gutierrez/) [ ](https://www.elevationweb.org/author/rocio-gutierrez/) **Categories:** Nonprofit Branding, Social Media --- ### [20 Effective Nonprofit Mission Statement Examples](https://www.elevationweb.org/blog/20-effective-nonprofit-mission-statements/) **Published:** May 28, 2023 **Author:** Jena Hodgson **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-20-Effective-Nonprofit-Mission-Statement-Examples-1-1024x805.png "Elevation")**A nonprofit mission statement is a clear, present-tense declaration of what your organization does, who it serves, and why it exists.** The best ones are short enough to remember and specific enough to guide real decisions. Below are 20 effective nonprofit mission statements, plus the qualities that make them work. QualityWhat it meansQuick test**Clear**Plain language, no jargonA newcomer gets it on the first read**Concise**Short enough to reciteYour team can say it from memory**Specific**Names who you serve and the change you makeIt could not belong to any other org**Action-oriented**Describes what you doIt starts with a verb**Durable**Still true in ten yearsIt survives a change in programs## Learn How to Write a Mission Statement and Get Inspired By Others Your nonprofit mission statement is the heart of your organization, defining your purpose and guiding your actions. It’s often the first impression people get when discovering your organization, whether on a site like [Guidestar](https://www.guidestar.org/) or your own website. Below are our 20 favorite nonprofit mission statements (we analyzed [thousands of real-world examples](https://www.elevationweb.org/mission-statement-generator/?utm_campaign=Mission%20Generator&utm_source=20%20Effective%20Nonprofit%20Mission%20Statements&utm_medium=text%20cta1) through an AI algorithm). Use this list to find inspiration and refine your own nonprofit’s message. ## How to Craft a Strong Mission Statement What makes a strong nonprofit mission statement? A well-crafted mission statement succinctly describes what you do and why you exist, becoming an indispensable tool in strategic planning and everyday decision-making. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-20-Effective-Nonprofit-Mission-Statement-Examples-1024x805.png "Elevation")A great mission statement should be: - **Clear:** Communicate your purpose without ambiguity. - **Concise:** Aim for a statement under 20 words, ideally 10-15. - **Memorable:** Use language that sticks with your audience. When crafting yours, focus on your organization’s core purpose and values. Mission statements are action-oriented, describing what your nonprofit does and how it serves its community. If you’re feeling stuck, refer to your [nonprofit’s vision statement](https://www.elevationweb.org/blog/nonprofit-vision-statements/) for ideas. Trying to force an inspirational phrase into your mission can often lead to confusion. Questions to consider when writing: - Does the statement clearly express what your nonprofit does? - Can someone unfamiliar with your cause understand it? - Is it free of jargon or overly technical terms? Finally, draw inspiration from others. It’s wise to look at nonprofit mission statements that exemplify clarity, impact, and focus. ## 20 Inspiring Nonprofit Mission Statements ### **1. TED** **Mission Statement:** Spread ideas. **Why It Works:** With just two words, TED encapsulates its purpose of sharing knowledge and sparking conversations globally. [Learn More](https://www.ted.com/about/our-organization) ### **2. Center for Biological Diversity** **Mission Statement:** Saving life on Earth. **Why It Works:** Succinct and powerful, this statement reflects their commitment to protecting biodiversity. [Learn More](https://www.biologicaldiversity.org/about/) ### **3. Feeding America** **Mission Statement:** To feed America’s hungry through a nationwide network of member food banks and engage the country in the fight to end hunger. **Why It Works:** It combines clear action with collaboration to address a critical issue. [Learn More](https://www.feedingamerica.org/about-us) ### **4. Oceana** **Mission Statement:** Protecting and restoring the world’s oceans. **Why It Works:** The message is straightforward with a clear focus on conservation. [Learn More](https://oceana.org/about-oceana/about-us) ### **5. Khan Academy** **Mission Statement:** To provide a free, world-class education for anyone, anywhere. **Why It Works:** It highlights accessibility and excellence, aligning with the organization’s digital tools. [Learn More](https://www.khanacademy.org/about) ### **6. Malala Fund** **Mission Statement:** To accelerate and amplify the impact of local education advocates in countries where girls are most likely to miss out on secondary education. **Why It Works:** The message addresses an urgent issue with a clear focus on empowerment and education. [Learn More](https://www.malala.org/gulmakai-network) ### **7. Monterey Bay Aquarium** **Mission Statement:** To inspire conservation of the ocean. **Why It Works:** It has a strong call to action paired with actionable inspiration. [Learn More](https://www.montereybayaquarium.org/about) ### **8. charity: water** **Mission Statement:** Bringing clean and safe drinking water to people in developing countries. **Why It Works:** The copy is clear, specific, and deeply impactful. [Learn More](https://www.charitywater.org/about/mission) ### **9. Make-A-Wish America** **Mission Statement:** Together, we create life-changing wishes for children with critical illnesses. **Why It Works:** The message evokes emotion and collaboration with a personal touch. [Learn More](https://wish.org/about-us/our-story/our-mission) ### **10. ASPCA** **Mission Statement:** To provide effective means for the prevention of cruelty to animals throughout the United States. **Why It Works:** The statement speaks to their commitment to animal welfare through actionable goals. [Learn More](https://www.aspca.org/about-us) ### **11. American Red Cross** **Mission Statement:** The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.​ **Why It Works:** The message connects immediate action with community support. [Learn More](https://www.redcross.org/about-us/who-we-are/mission-and-values.html) ### **12. Mayo Clinic** **Mission Statement:** To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education, and research. **Why It Works:** Comprehensive yet patient-focused, the mission statement highlights their commitment to innovation. [Learn More](https://www.mayoclinic.org/about-mayo-clinic/mission-values) ### **13. New York Public Library** **Mission Statement:** To inspire lifelong learning, advance knowledge, and strengthen our communities. **Why It Works:** It resonates with their educational and community-driven initiatives. [Learn More](https://www.nypl.org/help/about-nypl/mission) ### **14. The Nature Conservancy** **Mission Statement:** To conserve the lands and waters on which all life depends. **Why It Works:** Simple and impactful, the statement effectively emphasizes their focus on environmental health. [Learn More](https://www.nature.org/en-us/about-us/who-we-are/) ### **15. Children International** **Mission Statement:** We connect people around the world in the fight to end poverty, investing in the lives of children to create lasting change. **Why It Works:** It balances collaborative action with a focus on transformation. [Learn More](https://www.children.org/learn-more/mission-vision-values) ### **16. International Rescue Committee** **Mission Statement:** To help people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. **Why It Works:** Empathetic and empowering, the message reflects a results-driven approach. [Learn More](https://www.rescue.org/what-we-do) ### **17. CARE** **Mission Statement:** CARE works around the globe to save lives, defeat poverty, and achieve social justice. **Why It Works:** The statement captures the scope of their mission while emphasizing key focus areas. [Learn More](https://www.care.org/news-and-stories/press-releases/our-new-mission/) ### **18. Habitat for Humanity** **Mission Statement:** Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities, and hope. **Why It Works:** It combines action with inclusivity and faith-based values. [Learn More](https://www.habitat.org/about/mission-and-vision) ### **19. GlobalGiving** **Mission Statement:** To transform aid and philanthropy to accelerate community-led change. **Why It Works:** Pioneering and forward-thinking, their mission clearly focuses on empowerment. [Learn More](https://www.globalgiving.org/aboutus/) ### **20. American Civil Liberties Union (ACLU)** **Mission Statement:** Realizing the promise of the Bill of Rights for all and expanding the reach of its guarantees to new areas. **Why It Works:** Grounded in values and justice, this mission emphasizes action and inclusivity. [Learn More](https://www.aclu.org/guardians-freedom) ## Strengthen Your Mission Statement Refining your mission is an ongoing process so it’s wise to evaluate it periodically to ensure it reflects your nonprofit’s growth and priorities. Draw inspiration from these examples or combine them with machine learning tools for creative brainstorming. Remember, your mission statement isn’t just words on a page. Rather, it’s a reflection of your nonprofit’s impact and legacy. With a clear and compelling mission, you can inspire your team, donors, and the community to rally around your cause. For more tips, explore our step-by-step [guide to writing a nonprofit mission statement](https://www.elevationweb.org/blog/how-to-write-a-timeless-nonprofit-mission-statement). ## Nonprofit mission statement FAQs ### What is a nonprofit mission statement? A nonprofit mission statement is a short, present-tense declaration of what your organization does, who it serves, and why it exists. It is the heart of your strategic planning and often the first impression a supporter forms of your work. ### What makes a nonprofit mission statement effective? Effective mission statements are clear, concise, specific, action-oriented, and durable. They name the people you serve and the change you create, in language a newcomer understands instantly. ### How long should a nonprofit mission statement be? Short: usually one to three sentences. The goal is something your whole team and board can remember and repeat, not a paragraph. ### What is the difference between a mission and a vision statement? Your mission statement describes what you do and why, today. Your vision statement describes the future you are working to create once that mission succeeds. Mission is action; vision is outcome. ### How do you write a nonprofit mission statement? Name who you serve, the change you create, and how you create it — then cut it to the shortest version that still guides decisions. Test it against the five qualities above. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Branding --- ### [Nonprofit Website Performance Under Traffic Spikes: Preparing for Viral Moments and Crisis Events](https://www.elevationweb.org/blog/nonprofit-website-traffic-spikes-performance-guide/) **Published:** April 29, 2026 **Author:** Paul Holzman **Excerpt:** When your nonprofit goes viral or responds to a crisis, your website becomes the front door for thousands of new supporters. Here's how to make sure it doesn't crash when you need it most. **Content:** **A nonprofit website handles a traffic spike by preparing infrastructure before the surge: caching, a content delivery network, and scalable hosting that absorbs sudden demand. The goal is to keep donation and key pages fast and available when a viral moment, news story, or crisis sends a flood of new visitors all at once.** ## Table of Contents - [Understanding Traffic Spike Patterns for Nonprofits](#understanding-traffic-spikes) - [Essential Website Infrastructure for High-Traffic Events](#essential-infrastructure) - [Pre-Event Performance Optimization Strategies](#pre-event-optimization) - [Real-Time Monitoring During Traffic Surges](#real-time-monitoring) - [Crisis Communication and Website Resilience](#crisis-communication) - [Post-Spike Analysis and Donor Retention Strategies](#post-spike-analysis) - [Budget-Friendly Scaling Solutions for Small Nonprofits](#budget-friendly-scaling) - [Frequently Asked Questions](#faq) It can happen faster than you’d think. A celebrity shares your nonprofit’s campaign on Instagram. A news outlet picks up your story during a natural disaster. A TikTok about your mission hits two million views overnight. Suddenly, your website (the place where people go to learn more about your nonprofit’s mission, to make a donation, to join your newsletter, to become an advocate) grinds to a halt. Nonprofit website traffic spikes are often on an organization’s back burner and something organizations rarely plan for until it’s too late. According to a 2023 report from the Nonprofit Technology Enterprise Network (NTEN), 41% of nonprofits experienced at least one significant website outage during a peak campaign period in the prior year. That’s not just an inconvenience. It’s lost opportunities– donations, supporters, subscribers, and advocates. Instead of gaining traction and momentum when your organization has the world’s attention, a stand still. We’ve seen this happen to clients firsthand, and the good news? You don’t need an enterprise-level IT budget to prepare. You just need a plan, and the following guide walks through the practical steps any nonprofit can take to preparing their website to perform and convert when traffic surges hit. ## Understanding Traffic Spike Patterns for Nonprofits It helps to understand what kinds of traffic spikes nonprofits actually face. Not all patterns are the same, and the type of spike pattern will adjust your strategy when preparing your website. ### Predictable Spikes You and your organization know the key moments of the year and sights are on these peak moments. The Year-end giving season is going to bring a spike; Giving Tuesday (16% of GivingTuesday donors using this global day of generosity to make their first gift to organizations [according to the Blackbaud Institute](https://institute.blackbaud.com/resources/givingtuesday-special-report?utm_medium=pr&utm_source=newswire&utm_campaign=BBI-GVNGTUESDYBB-TL-NPP-251021-US&_gl=1*1fzxcb9*_gcl_au*Mzg3OTA4NTQ2LjE3NzY0Mjk4MTU.&_ga=2.108061636.714854185.1776429816-2081379880.1776429816)), and special end of the year events and galas. A planned email blast to 50,000 subscribers is a clear predictable spike. You have the list of contacts, you’ve set the date and timing, you have a comparative estimate from last year’s campaign giving you both the data and time to prepare. ### Semi-Predictable Spikes You launched a campaign and it’s gaining traction. Media coverage is picking up. A partner organization just shared your petition to their 200,000-person list. You didn’t know exactly when or how big the wave would be, but you had projections, hopes and warning signs. ### Unpredictable Spikes A wildfire breaks out and your disaster relief org goes from 500 daily visitors to 50,000 in three hours. A social media post goes viral overnight. You are now the owner of one of the hardest spikes to handle because there’s zero lead time. Ironically, these are often the highest-stakes moments for an organization mission. > **Key takeaway:** Your website preparation strategy must account for all three spike patterns. Predictable spikes let you test and stage. Unpredictable ones demand infrastructure that scales automatically. Spike PatternExamplesTypical Volume IncreasePreparation WindowPredictableGiving Tuesday, annual appeal, gala, email blast3x–10x normal trafficDays to weeksSemi-PredictableMedia coverage, partner shares, petition momentum5x–20x normal trafficHours to daysUnpredictableViral social posts, crisis events, breaking news10x–100x+ normal trafficNoneHere’s a stat that drives this home: [Google’s research shows](https://support.google.com/adsense/answer/7450973) that 53% of mobile visitors are likely to abandon a site that takes longer than three seconds to load. During a traffic spike strained server resources can cause load times to increase up to 10, 15, even 30 seconds. This will certainly increase bounce and exit rates that will negatively impact conversions on your website. ## Essential Website Infrastructure for High-Traffic Events The foundation of handling nonprofit website traffic spikes is your hosting and delivery infrastructure. This is the backstage where many organizations get caught off guard, for example an out-of-the-box hosting plan works fine for 1,000 daily visitors, but will most likely go haywire with 50,000+ visitors. ### Choose the Right Hosting Tier Shared hosting, the kind that costs $5–$15/month, puts your site on a server with dozens (sometimes hundreds) of other websites. When your traffic surges, you’re fighting for resources with everyone else on that server. For any nonprofit running campaigns or responding to crises, this is a risk you shouldn’t take. At minimum, we recommend managed WordPress hosting from providers like Pressable, WP Engine, or SiteGround. These platforms offer built-in caching, CDN integration, and auto-scaling options where shared hosting does not. Pricing typically starts around $25–$50/month, well within reach for most organizations. ### Implement a Content Delivery Network (CDN) A CDN distributes copies of your site’s static files (images, CSS, JavaScript) across servers worldwide. So when a donor in Chicago and a new subscriber in London both hit your donation page at the same time, they’re pulling from nearby servers instead of hammering your server of origin. Cloudflare offers a free tier that includes basic [CDN](https://www.cloudflare.com/learning/cdn/what-is-a-cdn/) and [DDoS](https://www.cloudflare.com/learning/ddos/what-is-a-ddos-attack/) protection. It is one of the best no-cost upgrades a nonprofit can make. For more on website speed optimization techniques, [Cloudflare’s learning center](https://www.cloudflare.com/learning/) is a solid starting point. ### Database Optimization If your website runs WordPress (and roughly 41.55% of websites do, [according to BuiltWith’s CMS data](https://trends.builtwith.com/cms/traffic/Entire-Internet)), the database is the beating heart of your site. Every page load triggers database queries, which means under heavy traffic the slow or unoptimized queries can bottleneck everything. Basic database hygiene includes: - Cleaning up post revisions (WordPress stores every revision by default, and the clutter adds up) - Spam removal and trashed comments - Optimizing database tables (plugins like [WP-Optimize](https://wordpress.org/plugins/wp-optimize/) do this well ) - Limiting the use of plugins that make heavy database calls on every page load Understanding how [website speed impacts donation conversions](https://www.elevationweb.org/blog/page-speed-donations/) makes the investment in infrastructure feel less like a technical expense and more like a fundraising one. ## Pre-Event Performance Optimization Strategies Infrastructure is the floor. Optimization is what keeps your site up to speed and keeps it fast when the pressure’s on. ### Implement Page Caching Caching stores a pre-built version of your pages so the server doesn’t have to generate them from scratch for every visitor. This single change can reduce server load by 80% or more during traffic spikes. For WordPress, WP Super Cache and W3 Total Cache are free options. [WP Rocket is a paid plugin](https://wp-rocket.me/pricing/) (around $59/year) that we’ve found to be the most user-friendly for non-technical teams. If you’re on managed hosting like Kinsta or WP Engine, server-level caching is already built in. ### Optimize Your Critical Rendering Path The critical rendering path is the sequence of steps the browser takes to turn your code into pixels on the screen. Reducing the number of steps (fewer CSS files, deferred JavaScript, inlined critical styles) means your pages appear faster even under heavy load requests. Google’s developer documentation on [critical rendering path optimization](https://developers.google.com/web/fundamentals/performance/critical-rendering-path/) explains the technical details well. In practical terms, this means: - Minifying CSS and JavaScript files - Deferring non-essential scripts (ex. a chatbot widget doesn’t need to load before your donation button) - Using lazy loading for images below the fold - Eliminating render-blocking resources where possible ### Create a Lightweight Landing Page This is a tactic we strongly recommend for any planned campaign or projected traffic spikes. Build a stripped-down landing page: minimal CSS, no heavy plugins, a clear message, and a prominent donate or call-to-action button. If your main site starts struggling, you can redirect traffic to this lightweight page as a fallback. Think of it as your website’s emergency mode. It might not be the prettiest, but it works when everything else is overloaded. ### Load Test Before the Moment Hits You wouldn’t run a gala without a soundcheck and media check, and maybe even a dress rehearsal. Same principles apply here. Load testing tools like Loader.io (free tier available) and k6 let you simulate thousands of visitors hitting your site. Run these tests against your donation page specifically. That’s the page that matters most during a surge. In our experience, load testing almost always reveals a bottleneck nobody expected. Maybe it’s a plugin making external API calls on every page load. Maybe it’s oversized images that need optimization. Better to find out during a test than during your biggest fundraising moment of the year. ## Real-Time Monitoring During Traffic Surges When nonprofit website traffic spikes are actually happening, you need visibility. Not a vague sense that “the site seems slow”—real data, in real time. ### Set Up Uptime Monitoring Services like UptimeRobot (free for up to 50 monitors) and Pingdom check your site every few minutes and alert you the moment it goes down. Set up alerts for both your homepage and your donation page; it’s possible that they are not on the same server or CDN node. ### Watch Server Resources Most managed hosting dashboards show CPU usage, memory, and bandwidth in real time. During a traffic surge, you want to see these numbers climbing, but not maxing out. If CPU consistently hits 90%+ for more than a few minutes, you’re heading toward a crash. For a deeper dive into monitoring practices, [GTmetrix](https://gtmetrix.com/) has a helpful tools and guides on comprehensive website performance monitoring that’s applicable to nonprofits of any size. ### Have a Response Playbook This doesn’t have to be a 50-page document. A simple one-page playbook that answers these questions is enough: - Who gets the alert if the site goes down? (Name and phone number, not just an email.) - Who has admin access to the hosting panel? - What’s the process for enabling a CDN or upgrading server resources on the fly? - Where is the backup lightweight landing page, and how do we activate it? - Who communicates the outage to social media and stakeholders? > **Pro tip:** Print this playbook out and keep a copy with your communications team. During a crisis, the last thing you want is for the only person who knows the hosting password to be on vacation. ## Crisis Communication and Website Resilience For nonprofits involved in disaster response, humanitarian aid, or advocacy, traffic spikes often coincide with actual crises. The stakes are different than a viral marketing moment. People aren’t just curious. They’re looking for help, safety information, or ways to take immediate action. ### Prioritize Essential Content During a crisis event, consider temporarily simplifying your homepage. Remove sliders, video backgrounds, and non-essential widgets. Replace them with a clear, text-based message: what’s happening, what your organization is doing, and how people can help. Every kilobyte you cut from the page reduces load time. [AWS published a useful resource](https://aws.amazon.com/government-education/nonprofits/) on cloud infrastructure scaling strategies specifically for nonprofits dealing with this kind of scenario. ### Separate Your Donation System One of the smartest architectural decisions a nonprofit can make is hosting its donation processing on a separate, dedicated system. If you’re using a third-party processor like Stripe, PayPal Giving Fund, or a platform like Classy or Give Lively, your donation form can keep working even if your main site slows down. This carries much more importance than people realize. A [2023 M+R Benchmarks study](https://2023.mrbenchmarks.com/) found that online revenue accounted for 15% of total fundraising for the average nonprofit, and that number jumps significantly during crisis moments. If your donation page goes down for even an hour during a spike, the financial impact can be substantial. ### Communicate Proactively on Social Media If your site does go down, post immediately on your social channels. Acknowledge the issue. Provide a direct donation link or alternative URL. People are surprisingly patient when they are being informed first from the source. They’re much less patient when they click a link and get a blank screen with no explanation. Good [data-driven impact storytelling](https://www.elevationweb.org/blog/data-impact-stories/) on your social channels can also help keep audiences engaged while technical teams work on restoring full performance. ## Post-Spike Analysis and Donor Retention Strategies The spike happened. Your site held (or it didn’t—and you learned a lot either way). Now what? ### Analyze What Happened Pull your analytics for the spike period and look at: - **Peak user count:** How high did it actually get? - **Bounce rate changes:** Did people leave at higher rates during slow load times? - **Conversion rate:** How did donation completion rates compare to normal periods? - **Error logs:** What broke? 500 errors, timeouts, database connection limits? - **Geographic distribution:** Where was traffic coming from? (This informs CDN decisions.) ### Follow Up With New Visitors A traffic spike brings people to your site who’ve probably never heard of you before. If they donated, great: send a thank-you email within 24 hours. If they signed up for your newsletter, send a welcome sequence that tells your story. If they bounced because the site was slow… well, that’s a harder one to recover from. But retargeting ads (even with a small budget) can bring some of those people back. According to the [Fundraising Effectiveness Project’s ](https://afpglobal.org/FundraisingEffectivenessProject)2023 data, first-time donor retention sits around 19.3%. That’s low. But it improves dramatically with prompt, personal follow-up. Don’t let the rush of the spike distract you from the relationship-building that happens after it. ### Document Everything Write a brief after-action report. What worked? What failed? What would you do differently? This document becomes invaluable the next time a spike hits—because there will be a next time. Building strong [nonprofit SEO optimization](https://www.elevationweb.org/seo-for-nonprofits/) practices also ensures that the organic search traffic generated during a spike continues to benefit your site long after the initial surge subsides. ## Budget-Friendly Scaling Solutions for Small Nonprofits We hear it all the time: “We know our site needs work, but we don’t have the budget.” That’s fair. And honestly, a lot of what we’ve covered so far is free or very low cost. Let’s break it down for you: SolutionCostImpact on Traffic HandlingTechnical DifficultyCloudflare Free CDN$0HighLowPage caching plugin (WP Super Cache)$0Very HighLowUptimeRobot monitoring$0Medium (awareness, not prevention)Very LowDatabase cleanup (WP-Optimize)$0MediumLowManaged WordPress hosting$25–$75/monthVery HighLowWP Rocket caching$59/yearVery HighLowLoad testing (Loader.io free tier)$0High (diagnostic)MediumStatic fallback landing page$0 (just your time)Very High (emergency)MediumThe first four items come at no cost. If you implement just those four things this week, your site will handle traffic significantly better than it does today. That’s not an exaggeration. For organizations that want a more thorough approach, our [comprehensive digital strategy services](https://www.elevationweb.org/services/digital/) include performance auditing and optimization tailored specifically for nonprofit websites. > **Bottom line:** Preparing for nonprofit website traffic spikes isn’t about spending a fortune on infrastructure. It’s about making smart, incremental improvements and having a plan for when things go awry. The organizations that do this well turn viral moments into lasting supporter relationships. ### Is Your Nonprofit Website Ready for Its Next Big Moment? Whether you’re preparing for a major campaign, anticipating media coverage, or simply want peace of mind that your site won’t crash during a crisis, we can help. Our team conducts performance audits, implements scaling solutions, and builds sites designed to handle the traffic your mission deserves. [Learn about our digital strategy services →](https://www.elevationweb.org/services/digital/) ## Frequently Asked Questions ### How much traffic can a typical nonprofit website handle before it crashes? It depends entirely on your hosting setup. A site on basic shared hosting might start struggling at 500–1,000 visitors. A well-optimized site on managed hosting with caching and a CDN can handle 10,000–50,000+ visitors without breaking a sweat. The only way to know your specific limit is to run a load test. ### What’s the fastest thing I can do right now to prepare for a traffic spike? Install a caching plugin. Seriously: if you’re on WordPress and don’t have caching enabled, that single change can reduce server load by 80% or more. Check with your hosting provider to see what they offer or use a plugin; WP Super Cache is free and takes about 10 minutes to set up. After that, sign up for Cloudflare’s free CDN tier. Those two steps alone will dramatically improve your site’s ability to handle sudden traffic increases. ### Should I upgrade my hosting just for Giving Tuesday or year-end giving? Many managed hosting providers (like Kinsta, WP Engine, and Pantheon) allow you to temporarily upgrade your plan and scale back afterward. This is often cheaper than maintaining a high-tier plan year-round. Contact your hosting provider 2–3 weeks before the event to discuss options. Some providers even offer nonprofit discounts, so always ask. ### How do I know if my site went down and I missed it? Set up free uptime monitoring with UptimeRobot. It checks your site every 5 minutes and sends you an email or SMS alert the moment it detects downtime. Monitor both your homepage and your donation page URL separately. You’d be surprised how often one goes down while the other stays up. ### We use a third-party donation platform. Does that protect us from traffic spikes? Partially, yes. If your donation form is hosted by a platform like Classy, Give Lively, or Donorbox, the actual payment processing happens on their servers, not yours. So even if your main site slows down, donors who reach the form can still complete their gift. But they still need to get to that form, which is why your main site’s performance still matters. Having a direct link to your donation form (bypassing your main site) is a smart backup to share on social media during a crisis. --- **About the Author:** This post was written by the Elevation Web team, a digital agency specializing in nonprofit web design, strategy, and technology. We’ve spent over two decades helping mission-driven organizations build websites that perform when it matters most. [Learn more about our approach to nonprofit digital strategy](https://www.elevationweb.org/seo-for-nonprofits/). ## Nonprofit Traffic Spike FAQs ### What causes sudden traffic spikes for nonprofits? Spikes usually come from a viral social post, press coverage, an email or appeal, a matching-gift moment, or a crisis or disaster tied to your mission. They can arrive with little warning and concentrate thousands of visitors into a short window. ### How do I keep my donation page online during a surge? Cache static content, put a CDN in front of your site, and confirm your host can scale under load. Keep the donation flow lightweight, test it under simulated traffic, and have a fallback path so giving never depends on a single point of failure. ### How much hosting do I need to handle spikes? Enough headroom to absorb several times your normal peak without slowing down. Cloud or managed hosting that scales on demand is usually more cost-effective than paying year-round for capacity you only need a few days a year. ### What should I monitor during a traffic event? Watch page load time, error rates, server response, and donation completions in real time. Set alerts so you can react before visitors hit a slow or broken page, and keep a person on call during the highest-traffic hours. ### Can a small nonprofit afford spike-ready performance? Yes. A free or low-cost CDN, good caching, and a host that scales on demand cover most of the need. [Ongoing website maintenance](/services-website-maintenance/) keeps these protections current so you are ready before the moment arrives, not scrambling during it. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-paul.jpg) Paul Holzman Paul Holzman joined Elevation in 2021 and serves as Senior Customer Success Specialist, leading the day-to-day work of the Customer Success team. He partners with nonprofit clients to keep their WordPress websites running smoothly — publishing content, troubleshooting issues, improving performance, and building new components — with patience, creative solutions, and communication that leaves teams confident managing their own sites. [See Full Bio](https://www.elevationweb.org/author/paul-holzman/) [ ](https://www.elevationweb.org/author/paul-holzman/) **Categories:** Nonprofit Web Hosting, Web Design, WordPress Maintenance --- ### [Subscription Giving vs One-Time Donations: Which Strategy Works Better for Your Nonprofit?](https://www.elevationweb.org/blog/subscription-giving-vs-one-time-donations-nonprofits/) **Published:** April 21, 2026 **Author:** Nate Carluccio **Excerpt:** Should your nonprofit prioritize subscription giving or one-time donations? We break down the benefits, technology needs, and donor psychology behind each model—and show how a hybrid approach can deliver the best of both worlds. **Content:** **Subscription giving (recurring monthly gifts) and one-time donations serve different roles: monthly giving builds predictable, compounding revenue and stronger donor retention, while one-time gifts capture urgency-driven and campaign moments. Most nonprofits raise the most by running both together rather than choosing one over the other.** ![Subscription Giving vs One Time Donations Which Strategy Works Better for Your Nonprofit](https://www.elevationweb.org/wp-content/uploads/2026/06/Subscription-Giving-vs-One-Time-Donations-Which-Strategy-Works-Better-for-Your-Nonprofit.jpg "Elevation")Here’s a question we hear from nonprofit leaders all the time: should we put more energy into building a monthly giving program or focus on one-time donation campaigns? It’s a fair question, and the answer isn’t as straightforward as you’d hope. Subscription giving for nonprofits has surged in popularity over the last several years, and for good reason. Monthly donors give roughly 42% more per year than one-time donors, according to data from Network for Good. But one-time gifts still account for the majority of charitable revenue in the U.S. In 2023, Americans gave an estimated $557.16 billion to charity (Giving USA), and a huge portion of that came through single gifts tied to campaigns, events, and end-of-year appeals. So it’s not really an either/or situation. The real question is: what’s the right *mix* for your organization? In this guide, we’ll walk through both models in detail: what makes each one work, how donor psychology plays into the decision, and how to build a strategy that takes advantage of both. ## Table of Contents - [Understanding Subscription Giving for Nonprofits](#understanding-subscription-giving) - [The Power of One-Time Donations in Nonprofit Fundraising](#power-one-time-donations) - [Subscription Giving Benefits: Predictable Revenue and Donor Retention](#subscription-benefits) - [One-Time Donation Advantages: Flexibility and Campaign Success](#one-time-advantages) - [Donor Psychology: Why People Choose Recurring vs Single Gifts](#donor-psychology) - [Technology Requirements for Subscription Giving Programs](#technology-requirements) - [Measuring Success: KPIs for Both Donation Models](#measuring-success) - [Hybrid Approach: Combining Subscription and One-Time Giving Strategies](#hybrid-approach) - [Which Strategy Is Right for Your Nonprofit?](#which-strategy) - [Frequently Asked Questions](#faq) ## Understanding Subscription Giving for Nonprofits Subscription giving (sometimes called recurring giving or monthly giving) is exactly what it sounds like. A donor authorizes an automatic, repeating charge (usually monthly, though quarterly and annual options exist too) to support your nonprofit on an ongoing basis. Think of it as the Netflix model applied to philanthropy. The concept isn’t new. Organizations like UNICEF and the World Wildlife Fund have run monthly giving programs for decades. But the model has exploded in adoption among small and mid-sized nonprofits over the past five years, partly because the technology has gotten so much more accessible. Platforms like Classy, Donorbox, and even built-in WordPress donation plugins now make it dead simple to offer a recurring option on your donation page. What’s changed recently is donor expectation. People are used to subscriptions. They subscribe to meal kits, streaming services, and software. The idea of “subscribing” to a cause they care about feels natural, especially for younger donors. A 2023 report found that 40% of Gen Z and Millennial donors prefer to give monthly rather than making a single annual gift. At its core, subscription giving for nonprofits works because it turns one decision into sustained support. The donor decides once, and the relationship continues automatically. That single shift has massive implications for revenue stability, donor retention, and long-term organizational health. ## The Power of One-Time Donations in Nonprofit Fundraising Let’s not write off one-time donations, though. They’re still the backbone of most nonprofit fundraising programs, and they serve purposes that recurring gifts simply can’t. One-time donations are uniquely powerful in a few scenarios: - **Emergency and disaster relief.** When a crisis hits, donors respond with immediate, often generous single gifts. The Red Cross raised over $500 million in one-time donations after Hurricane Katrina. That kind of surge is almost impossible to replicate with monthly pledges. - **Capital campaigns.** When you’re raising money for a new building, a major program expansion, or an endowment, you’re typically asking for large, one-time commitments. - **Year-end giving.** Nearly one-third of all annual giving happens in December (according to Blackbaud’s data), driven by tax considerations and holiday generosity. These are overwhelmingly one-time gifts. - **First-time donors.** Most donors start with a single gift. It’s a low-commitment way to test the waters before deciding whether to go deeper. One-time donations also tend to have higher average gift amounts. According to the 2023 charitable giving trends report from Blackbaud, the average online one-time gift was $167, compared to an average monthly recurring gift of around $25. Of course, that $25/month adds up to $300 annually, but the point is that one-time gifts can generate significant revenue spikes that fund major initiatives. ## Subscription Giving Benefits: Predictable Revenue and Donor Retention Now let’s dig into why so many nonprofits are investing heavily in recurring giving programs. The benefits are substantial, and honestly a bit hard to argue with. ### Predictable, Plannable Revenue This is the big one. When you have 500 monthly donors giving an average of $30/month, you can count on roughly $15,000 every month. That predictability changes everything about how you budget, staff, and plan programs. You’re not holding your breath through Q1 wondering if the spring gala will come through. ### Dramatically Better Donor Retention Donor retention is one of the most persistent challenges in the nonprofit sector. The average first-year donor retention rate hovers around 25%, meaning three out of four new donors don’t give again the following year. But monthly donors? Their retention rates are typically between 80% and 90%, according to monthly giving statistics and benchmarks from Network for Good. That’s a night-and-day difference. ### Higher Lifetime Value A donor who gives $25/month for three years contributes $900. Compare that to a one-time donor who gives $100 and never returns. Even if the monthly gift amount seems small, the compounding effect over time makes recurring donors some of the most valuable supporters in your database. ### Lower Fundraising Costs Over Time Acquiring a new donor costs money: direct mail, advertising, events, staff time. Once a recurring donor is on board, you’re not spending to re-acquire them every year. The cost-per-dollar-raised drops significantly for your monthly giving cohort over time. > **Key Takeaway:** Monthly donors retain at 80-90% compared to roughly 25% for first-year one-time donors. If donor retention is a challenge for your organization (and it almost certainly is), subscription giving should be a priority. ## One-Time Donation Advantages: Flexibility and Campaign Success One-time donations bring their own set of strengths to the table, and for some organizations, they’ll always be the primary revenue driver. ### Urgency and Momentum There’s something about a time-limited campaign that gets people to act. Giving Tuesday, year-end appeals, and matching gift challenges all create a sense of urgency that monthly giving doesn’t replicate. In 2023, nonprofits raised approximately $3.1 billion on Giving Tuesday alone, and those were overwhelmingly one-time gifts. ### Lower Barrier to Entry Asking someone to make a single $50 gift is psychologically different from asking them to commit to $50/month indefinitely. For donors who are new to your organization (or new to giving in general), a one-time donation is the easiest first step. ### Major Gift Pipeline Your largest donations will almost always be one-time gifts. Major donors and foundations don’t typically set up monthly payments. They write big checks tied to specific projects, proposals, or campaigns. These gifts can be transformative, and they require a completely different cultivation strategy than recurring giving. ### Event-Driven Revenue Galas, auctions, walkathons, and peer-to-peer campaigns are all built around one-time contributions. And they serve double duty: raising money while also building community and visibility. FactorSubscription GivingOne-Time DonationsRevenue PredictabilityHigh – steady monthly incomeLow – varies by campaign and seasonAverage Annual Value per Donor$300+ (at $25/month)$167 average (online)Donor Retention Rate80-90%~25% (first-year donors)Acquisition Cost Over TimeLower (retained donors)Higher (re-acquisition needed)Campaign UrgencyLowHigh – drives spikes and momentumMajor Gift PotentialLimitedSignificantDonor Commitment LevelHigher (ongoing relationship)Lower (single transaction)Best ForOperational funding, program sustainabilityCapital campaigns, emergencies, events## Donor Psychology: Why People Choose Recurring vs Single Gifts Understanding why donors choose one model over the other is critical for shaping your ask. And it turns out, the decision often comes down to identity, not just math. ### The “Member” Mindset Monthly donors tend to see themselves as *members* of something. They identify with the cause on an ongoing basis. This is why successful recurring giving programs often have names: Doctors Without Borders calls theirs “Field Partners,” and charity: water has “The Spring.” Giving the program an identity helps donors feel like they belong to a community, not just a mailing list. ### The “Responder” Mindset One-time donors are often responding to a specific moment: a compelling story, a matching gift deadline, a friend’s peer-to-peer campaign, or the tax-deduction deadline in December. Their giving is reactive rather than habitual, but that doesn’t make it less meaningful. It just means you need to keep creating those compelling moments. ### Generational Differences There’s a notable generational split. Younger donors (under 40) are significantly more comfortable with recurring digital payments. They already subscribe to everything from Spotify to HelloFresh. Older donors, particularly those 65+, are more likely to prefer writing a single check or making a one-time online gift. Understanding your donor demographics matters here—a lot. We’ve also seen that donors who engage with [donor engagement through data storytelling](https://www.elevationweb.org/blog/data-impact-stories/) are more likely to convert to recurring givers. When people see the tangible impact of sustained giving (clean water for a village over 12 months, not just a one-time well installation), the monthly model makes intuitive sense. ### The Pain of Paying Here’s a fascinating wrinkle from behavioral economics: people experience less “pain of paying” with recurring payments than with equivalent one-time payments. A $30/month charge that auto-renews feels lighter than writing a $360 check, even though the annual total is the same. This psychological quirk actually works in favor of subscription giving programs, because donors feel less friction and are less likely to cancel than they are to decline a large one-time ask. ## Technology Requirements for Subscription Giving Programs Running a successful monthly giving program requires more than just adding a “make this recurring” checkbox to your donation form. (Though that’s a decent start.) Let’s talk about what you actually need. ### Payment Processing You need a payment processor that handles recurring billing reliably. Stripe, PayPal, and Braintree are the most common options. Your processor should support automatic retries for failed payments (card expirations are the #1 reason monthly gifts lapse) and card-updating services like Visa Account Updater and Mastercard Automatic Billing Updater. ### Donation Platform Platforms like Classy, Donorbox, Give WP, and Fundraise Up all support recurring donations with varying degrees of sophistication. The key features to look for: - Easy monthly/quarterly/annual toggle on the donation form - Donor self-service portal (so they can update payment info, change amounts, or pause giving without calling you) - Automated receipting and tax acknowledgments - Integration with your CRM or donor management system An [optimized donation experience](https://www.elevationweb.org/services/user-experience/) is absolutely critical here. If your donation form is clunky, loads slowly, or requires too many steps, you’ll lose potential recurring donors before they ever complete the signup. We’ve seen nonprofits increase recurring signups by 30% or more just by simplifying their donation form to one page with clear, mobile-friendly design. ### CRM and Data Management Your donor management system (Salesforce, Bloomerang, Little Green Light, etc.) needs to track recurring gifts separately from one-time gifts. You should be able to see at a glance: how many active recurring donors you have, what your average monthly gift is, your churn rate, and your upgrade rate. If your CRM can’t segment and report on these metrics, it’s time for an upgrade. ### Communication Automation Monthly donors need different communication cadences than one-time donors. You’ll want automated sequences for: - Welcome (immediately after signup) - Monthly impact updates - Anniversary acknowledgments - Failed payment recovery - Upgrade asks (typically after 6-12 months) Strong [email marketing campaigns](https://www.elevationweb.org/email-marketing-for-nonprofits/) are essential for keeping recurring donors engaged and reducing churn. A monthly donor who never hears from you is a monthly donor who’ll cancel when they review their bank statement. ## Measuring Success: KPIs for Both Donation Models You can’t improve what you don’t measure. Here are the metrics that matter most for each giving model. ### Subscription Giving KPIs MetricWhat It Tells YouHealthy BenchmarkMonthly Recurring Revenue (MRR)Total predictable monthly incomeGrowing 10-15% year over yearChurn Rate% of recurring donors who cancel or lapse each monthUnder 5% monthlyAverage Recurring GiftAverage monthly donation amount$25-35 for most mid-size nonprofitsUpgrade Rate% of recurring donors who increase their gift5-10% annuallyDonor Lifetime Value (LTV)Total revenue from average recurring donor3x+ the annual value of a one-time donorRecovery Rate% of failed payments successfully retried50-70%### One-Time Donation KPIs MetricWhat It Tells YouHealthy BenchmarkDonor Acquisition RateNew donors added per campaign or periodVaries widely by org sizeAverage Gift SizeAverage one-time donation amount$100-200 onlineDonor Retention Rate% of one-time donors who give again within 12 months25% first-year; 60%+ for repeat donorsCampaign ROIRevenue generated vs. cost of campaign3:1 or betterConversion Rate% of website visitors who complete a donation1-3% for donation pagesThe most important thing? Track both sets of metrics together. Your recurring program and your one-time campaigns don’t exist in separate universes. A donor who starts with a one-time gift might become a monthly giver six months later, but only if you’re tracking that journey and creating intentional pathways. ## Hybrid Approach: Combining Subscription and One-Time Giving Strategies In our experience, the nonprofits that perform best financially aren’t choosing one model over the other. They’re running both intentionally and letting each model do what it does best. Here’s what a well-designed hybrid strategy looks like in practice: ### Use One-Time Campaigns as the Front Door Your Giving Tuesday campaign, your spring gala, your emergency appeal: these are donor acquisition machines. They bring new people into your orbit. Once someone makes that first gift, you have a window of opportunity (usually 30-90 days) to convert them into a monthly giver. ### Build a Conversion Pathway After a one-time donation, deploy a welcome series that introduces your recurring giving program. Don’t ask immediately. Give them a thank you, show them impact, tell a story. Then, around email three or four, make the case for monthly giving. Something like: “Your $50 gift provided meals for 10 families. Imagine if you could provide meals for 10 families *every month*?” ### Segment Your Communication Monthly donors and one-time donors need different messages. Monthly donors want to know their ongoing impact. One-time donors need to be re-engaged with new, compelling reasons to give. Treating them the same is a surefire way to lose both. ### Run an Annual Upgrade Campaign Once a year, ask your monthly donors to increase their gift by even $5 or $10. According to AFP’s annual giving program research, upgrade campaigns can increase recurring revenue by 10-20% when done well. And here’s the thing: most donors say yes. They’ve already committed to the cause, so asking them to go from $25 to $30 is a much easier ask than acquiring a brand new donor. ### Don’t Exclude Monthly Donors from Campaigns This is a common mistake. Some nonprofits stop sending campaign appeals to their recurring donors, thinking they’ve “already given.” But research and our own experience say otherwise. Monthly donors are often your *most* likely to make an additional one-time gift during a special campaign. They’re already invested. Give them the chance to do more. > **Key Takeaway:** The best fundraising programs treat one-time and recurring giving as complementary strategies, not competing ones. Use campaigns to acquire donors, then build pathways to convert them into sustained monthly supporters. ### Ready to Build a Smarter Fundraising Strategy? At Elevation, we help nonprofits design [digital fundraising solutions](https://www.elevationweb.org/services/digital/) that combine the best of recurring and one-time giving. From donation page optimization to email automation, we can help you build a system that grows sustainably. [Let’s talk about your fundraising goals →](https://www.elevationweb.org/services/digital/) ## Which Strategy Is Right for Your Nonprofit? So, which model should you prioritize? The answer depends on a few factors specific to your organization. ### Lean Toward Subscription Giving If: - Your programs require consistent, year-round funding (think: shelters, food banks, ongoing services) - You have a strong digital presence and can support automated payment processing - Your donor base skews younger (under 50) - Donor retention has been a persistent challenge - You want to reduce your dependence on a few large gifts or events ### Lean Toward One-Time Giving If: - You’re in a capital campaign or have project-specific funding needs - Your revenue model depends heavily on major donors and grants - You’re a newer organization still building your donor base - Events and campaigns are central to your community engagement strategy ### But Honestly? Do Both. For most nonprofits, the right answer is a hybrid approach with deliberate attention to both models. The Chronicle of Philanthropy has written about building effective monthly giving programs as a supplement to—not a replacement for—traditional fundraising. We agree. The goal isn’t to abandon one-time giving. It’s to add a layer of predictable, recurring revenue that gives your organization a financial floor to stand on. A reasonable target for many mid-size nonprofits is to have 20-30% of individual giving revenue come from recurring donors within 2-3 years. That’s enough to provide meaningful stability without requiring you to overhaul everything overnight. ### Need Help Optimizing Your Donation Experience? Whether you’re launching a new recurring giving program or improving your existing donation flow, our team at Elevation can help. We specialize in creating [optimized donation experiences](https://www.elevationweb.org/services/user-experience/) that increase conversions and reduce friction for both one-time and monthly donors. [Explore our UX services →](https://www.elevationweb.org/services/user-experience/) ## Frequently Asked Questions ### What percentage of nonprofit revenue should come from subscription giving? There’s no single right number, but many fundraising experts suggest aiming for 20-30% of individual donor revenue from recurring gifts. Some organizations, particularly those with large, engaged online audiences, get 40% or more from monthly giving. The key is to grow this percentage gradually while maintaining strong one-time giving campaigns. ### How do I convert one-time donors into monthly givers? The most effective approach is a well-timed email sequence. After a donor’s first gift, send a thank-you and impact update within the first week. Then, within 30-60 days, introduce your monthly giving program with a clear case for sustained impact. Framing matters. Show donors what their monthly gift can accomplish over time, not just what it does once. Naming your program (e.g., “The Changemaker Circle”) also helps create a sense of belonging. ### What’s the biggest risk with subscription giving programs? Churn: the rate at which recurring donors cancel or their payments fail. Failed credit cards are actually the #1 cause of involuntary churn. To combat this, use a payment processor that supports automatic card updating and failed payment retries. On the voluntary side, regular communication and impact reporting are your best tools for keeping donors engaged and preventing cancellations. ### Can small nonprofits run a monthly giving program? Absolutely. You don’t need a huge budget or a large team. Platforms like Donorbox and Give WP make it possible to launch a recurring giving option with minimal setup. Start simple: add a monthly toggle to your existing donation form, create a basic welcome email, and send quarterly impact updates to your recurring donors. You can build sophistication over time as the program grows. ### Should I offer different giving frequencies beyond monthly? Yes, offering quarterly and annual options can capture donors who prefer those cadences. Some donors are uncomfortable with monthly charges but would happily set up a quarterly gift. That said, monthly remains the most popular recurring frequency by a wide margin, so make it the default option on your donation form while providing alternatives. --- **About the Author:** This post was written by the Elevation team. We partner with nonprofits and mission-driven organizations to build websites, digital strategies, and fundraising systems that actually work. With years of experience serving organizations of all sizes, we understand the unique challenges nonprofits face in building sustainable revenue. [Learn more about how we can help your nonprofit grow →](https://www.elevationweb.org/services/digital/)*For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Subscription Giving vs One-Time Donations FAQs ### Is monthly giving better than one-time donations for nonprofits? Neither is universally better. Monthly giving gives you predictable, recurring revenue and tends to retain donors longer, while one-time gifts capture campaign momentum and larger spontaneous gifts. The strongest programs offer both and guide donors toward the option that fits them. ### How do I get one-time donors to become monthly donors? Make the recurring option visible and easy on your donation form, show the cumulative impact of a small monthly gift, and follow up after a first gift with a clear, low-pressure invitation to give monthly. Thanking and reporting back consistently makes the upgrade feel natural. ### Why is donor retention higher for recurring givers? Recurring donors have made an ongoing commitment and hear from you regularly, so the relationship stays active instead of resetting each year. That steady connection, plus the convenience of automatic giving, is why monthly donors typically stay longer than one-time donors. ### What is a good way to structure a monthly giving program? Give the program a name and a clear story, offer a few suggested monthly amounts tied to tangible outcomes, and make signup and card updates simple. Steady stewardship, like impact updates and occasional thank-yous, keeps recurring donors engaged. ### Should small nonprofits prioritize recurring giving? Yes, even a small recurring base adds budgeting stability that one-time gifts can’t. Start by inviting your most engaged supporters to give monthly, then make the recurring option a standing part of every donation page. A well-designed [donation page](/services-ux-ui-design/) makes that choice easier for donors. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-nacho.jpg) Nate Carluccio With over 20 years of experience in empowering nonprofits to elevate their digital presence, Nate Carluccio is a seasoned marketing expert and passionate advocate for mission-driven organizations. As the Chief Marketing Officer at Elevation, Nate specializes in crafting innovative strategies that drive engagement, boost fundraising efforts, and amplify impact. [See Full Bio](https://www.elevationweb.org/author/nacho/) [ ](https://www.elevationweb.org/author/nacho/) **Categories:** Fundraising & Donations, UX for Nonprofits, Web Design --- ### [How to Audit Your Nonprofit Website for Accessibility Success](https://www.elevationweb.org/blog/audit-nonprofit-website-accessibility/) **Published:** March 5, 2026 **Author:** Jena Hodgson **Content:** **A great nonprofit website RFP gives agencies what they need to write an accurate proposal: your goals, audiences, must-have features, timeline, and a budget range. The clearer your RFP, the better and more comparable the proposals you get back. (Ready to send one? [Submit your RFP to Elevation](/rfp/).)** If you’re a nonprofit needing professional services, you’ll often be required to create a Request for Proposal (RFP) before hiring a vendor. For a complex project like a website, taking the time to go through the RFP process can be an exercise in fully defining your expectations that prepares your staff for success. It can also help to speed up your project timeline. Traditionally, the process of reviewing different bids is meant to find the best proposal at the lowest cost. Some organizations don’t officially need an RFP for expenses under a certain amount. Others require consideration of at least three quotes before selecting a vendor. For transparency purposes, you might post your RFP on your website to encourage open competition. If you’re not quite ready to start receiving proposals, you can always send out an RFI (Request for Information). This is basically a preliminary step to help you choose the vendors you ultimately want to receive proposals from. It’s like going for a coffee date vs. fielding marriage proposals.#### What’s the difference between an RFP and an RFI? In an RFI you should describe your organization, the scope of the project, and the proposed timeframe, and also include questions that you’d like potential vendors to answer, like:- Does your firm have experience doing complete website designs for nonprofit clients? For how many nonprofits? - Does your firm have experience creating a content strategy for the websites that you redesign? - Does your firm provide ongoing technical support for the websites that you build? - Will we retain ownership of all of our content and data? - Would we be able to take our website elsewhere if we decide to partner with a different vendor? ## Before Starting Your RFP Your organization is preparing to spend thousands of dollars on an upcoming project, but do you know what you will gain from it? Don’t worry about writing an RFP until you do a needs analysis. How to get started? Identify existing knowledge gaps between what you know and what you’d like to know or solve. This will help you draft a list of questions that you want to answer. Then review all relevant information regarding each topic. Focus on future goals, and see what you’re doing right, and what needs to change. With this information, you can make a decision about what should be done. This is a simple needs assessment. You can also conduct stakeholder interviews with organizational donors, volunteers, staff from different departments, and community partners. Any survey findings should be summarized and used to formulate your RFP. Another way to look at things is through a [SWOT Analysis](https://devlegalsimpli.blob.core.windows.net/pdfseoforms/pdf-20180219t134432z-001/pdf/nonprofit-swot-analysis-template.pdf) (Strengths, Weaknesses, Opportunities, Threats). SWOT is a decision analysis technique. It’s usually drawn out into four quadrants and organized under “helpful to achieve” and “harmful to achieve” columns, with rows of internal vs. external factors. A SWOT analysis can be a group activity involving different stakeholders as well. #### Who Should Write My RFP? One of the most difficult decisions to make is who should be put up to the job. Your Communications Director? Operations Manager? Development Director? Or should you hire an outside consultant? Take into account the time involved to conduct research, draft an RFP, identify potential vendors, field vendors’ questions, review proposals, schedule interviews with finalists, and negotiate contract details, plus potentially continuing as the project manager from your team. Most nonprofits face staffing challenges, and team members often need to wear many hats. Can you afford to have one of your staff spend over a month working part-time hours on the RFP process? Will their unique knowledge of the organization’s needs and technical savviness make them an appropriate fit? Or would it be better to hire an external consultant to both write the RFP and coordinate the project through the very end? Whatever your decision, the success of your project will increase with knowledge of the ins-and-outs of the RFP process and these RFP writing tips. #### How Long Should an RFP Be? If you’re going to take the time to go through the RFP process, you should expect at least 4-5 pages for your RFP document to be useful. You may also want to include an Appendix section to attach analytics reports, your brand style guide, and any UX research or a sample sitemap you’ve already prepared. ##### PRO TIP: Save your RFP as a PDF and label it RFP-\[ORGANIZATION\_NAME\]-\[DATE\] in case of future edits. It’s always embarrassing when you send out an old RFP with the wrong timeframe dates! ## How Should I Format My RFP? The below components encompass the most important things vendors care about, but they should also allow you to have fun and build excitement for your project. The point is for you to describe all the ways the vendor can elevate your nonprofit’s mission with an awesome website. Not every one of these items has to be presented in this way or in this order. If you prefer to keep it simple, use each of the below headings as a different section of your RFP. Or just download our [web design RFP template](https://go.elevationweb.org/rfp-website-redesign-and-development-template). #### Table of Contents 1. [Scope / Purpose](#Scope_aka_Purpose) 2. [Main Contacts](#MainContacts) 3. [Timeframe](#Timeframe) 4. [Budget](#Budget) 5. [Present-Day](#PresentSite) 6. [Objectives / Goals](#ObjectivesGoals) 7. [Audiences](#AudiencesUX_Needs) 8. [UX & IA](#UX-IA) 9. [Website Examples](#WebsiteExamples) 10. [Branding & Graphic Design](#BrandingGraphicDesignNeeds) 11. [Content](#Content) 12. [Marketing Your Website](#DigitalMarketing) 13. [Technical Components](#TechnicalComponents) 14. [Wishlist Items](#NiceToHavePhasedDevelopment) 15. [How to Pick the Right Vendor](#ProcessExpectations) [![DOWNLOAD TEMPLATE](https://www.elevationweb.org/wp-content/uploads/2026/06/ad3113cd-b76d-4d40-b46e-02815cbe8896.png)](https://cta-redirect.hubspot.com/cta/redirect/2773709/ad3113cd-b76d-4d40-b46e-02815cbe8896) ## Scope a.k.a. Purpose The “what and why”. Don’t just state what you want the provider to do; also state why. Articulate the problem that is motivating the project as best you can. If it’s a redesign, what about the current version isn’t working? This will allow providers to innovate and suggest solutions your team might not have thought of. Stay high-level and keep it to two sentences max. ## Main Contacts Many RFPs leave the contact details until the very end of the document. This is a mistake. You should list the full name, job title, preferred contact method (email, phone number), and role in the project (main point of contact, content writer, final decision maker, etc.) for the contacts involved. Your team might not know who exactly will be involved, and in what capacity, when you’re writing your RFP. In this case, don’t stress: you’re in the same boat as many other nonprofits trying to thrive with limited human resources. Rather than seeing this as a weakness, being honest with potential vendors that you have few hands on deck can help them tailor their services to better fit your needs. ## Timeframe Time seems to work differently for nonprofits. When you have limited resources and rely on the success of fundraising campaigns, tasks can take a backseat to other priorities for weeks or months. If your organization’s staff has previous experience with web projects, then they’ll understand that it’s more important to do things right rather than get them done quickly. Oftentimes, management may pick an arbitrary date for completion that doesn’t take into account project methodology or your staff’s available time to work on the project. Here’s what we advise as the best approach to defining your project’s timeframe: 1. Pick either a 2-3 week window or a specific date (usually for an event or board meeting) for the launch of your website. 2. Define a reasonable deadline for when vendors must respond to your RFP, once you’ve created and sent it. 3. Allow yourself at least 30-45 days after the RFP deadline to select a vendor and negotiate the final contract. 4. The time between the day you sign the contract (#3) and your desired launch date (#1) is the amount of time you are allotting for your vendor and your staff to work on the project. Consider whether your allotted project timeframe is realistic given your project needs. Projects with more advanced technical requirements (such as membership management, e-commerce, database integrations, user-authenticated portals, online learning, etc.) will require more labor. While you can set dates for your timeframe like the example below, vendors will feel more comfortable if you say that you’re open to their timeframe suggestions as well. You may even get feedback from multiple vendors that they are not interested in submitting a proposal based on your proposed timeframe. ##### PRO TIP: CONSOLIDATED ANSWERS Depending on how many vendors you contact, it can be overwhelming to individually address each email or phone call, and you’ll probably find that many vendors ask you the same thing. That’s why you can stipulate that you will respond to only the most critical questions by sending all vendors that participate in the Q&A process a set of consolidated answers in a single email.. This gives you time to focus on internal conversations sparked by vendor queries, or to consult with more tech-savvy stakeholders for technical issues. ![Table of a sample timeframe: RFP Release Date 3/4/20XX; Vendor Questions due 3/20/20XX; Consolidated Answers 3/30/20XX; RFP Deadline 4/16/20XX; Initial Vendor Selection 4/25/20XX; Vendor Presentations Week of 5/5/20XX; Final Vendor selection 5/19/20XX; Project Kick off 5/26/20XX; Desired Launch Date 11/18/20XX](https://www.elevationweb.org/wp-content/uploads/2026/06/RFP-Timeframe.png)#### Managing the Q&A Period Communication is a two-way-street, so every conversation may need clarification for both parties to understand each other. This is especially true when requesting professional services from a vendor. Expect to receive follow-up questions regarding your RFP (even if you don’t specifically detail a Q&A process). Be prepared to engage with each vendor you contact for a proposal. To best manage your time, identify your preferred contact method (“inquiries via email only, please” -OR- list your cell phone or direct phone line). While vendors should confirm receipt of your RFP almost immediately, they may take a few days to review your document and draft questions. This means you’ll need to set aside a good week or so to allow vendors to reach out. In your RFP timeframe section, it’s important to list a due date and time (including timezone) as a cut-off for questions. Once you send your responses, vendors will need a few more business days to draft up their RFPs. Don’t forget to allow them sufficient time before the final RFP due date. ## Budget No one likes to talk about money. But that doesn’t mean you should avoid mentioning your desired budget range. Not sure how much a web project costs these days? You might benefit from some initial research or from hiring a consultant to conduct the RFP process for your organization. Nonprofits seeking proposals generally have budgets that range from $8,000-$150,000+, with the majority in the $10,000-$25,000 range. Some vendors may have a project minimum, or offer fixed-price packages at different levels (which may also include ongoing hosting and maintenance). If your organization is seeking branding/graphic design or ongoing support, please designate a separate budget for these line items. Specify in your RFP if you want a general cost estimate presented, or prefer to see itemized costs per deliverable/technical requirement. ## Current Site #### Website URL(s) Which website url(s) should the vendor review for the project? Make sure to list all relevant website urls related to your main site (microsites for programs/fundraising events, portals, intranets, etc) and specify which websites are part of the project scope. #### Existing Hosting You’d be surprised how many nonprofits overlook this crucial piece. Before you write an RFP, you should at least know the name of the hosting company (you can work on getting the login credentials later), although ideally, you’d also know what hosting plan you’re on. Vendors can make suggestions about upgrades required to achieve your goals for site load time and increasing traffic. #### CMS You’ll need to learn a little about how your current website is built. Not sure what content management system you’re using? Or maybe your site was built in the early days of the internet when everything was custom html? ##### PRO TIP: Use one of these tools to detect your site’s CMS: [https://WhatCMS.org](https://whatcms.org/) (this one also tells you which version of the software is installed) [https://BuiltWith.com](https://builtwith.com/) (paste your homepage URL) Clarifying this upfront with potential vendors can help you make the right selection. You might have some surprises if your current CMS is Drupal 7 and you’re hoping to switch to something like WordPress. Your organization may make a decision to use a particular CMS because of integrations offered with other third-party softwares (for donation processing, registrations, etc), or because the staff who will be responsible for site maintenance feel more comfortable with using a particular CMS to make edits. ## Previous Development & Maintenance When was your website originally built? Since that date, how many complete re-designs has it had? These are basic indicators to know if your CMS is running the latest version of the software, or how well-maintained it is. List the known history of your CMS updates and describe how you carry-out content updates and site maintenance. Have you been doing updates in-house with volunteers or interns? Is webmaster part of the job description for your Communications Director? Or have you hired a developer or IT firm to handle all maintenance? If your website has been neglected or poorly-maintained for years, then you may not be able to do a light “facelift”. Sometimes, it’s more efficient to scrap things and start over with a clean installation of the CMS, theme, and plugins. ## Current Metrics All too often, nonprofits ask to see the ROI of their website re-design, but they don’t have analytics data to establish benchmarks for success. If you have Google Analytics reports or data from KPIs, dedicate a whole section of your RFP to this information. This signals to vendors that: a) your nonprofit is data-savvy, b) you plan on using numbers to determine the success of your project, and b) you’re interested in data-driven solutions. ![image metrics](https://www.elevationweb.org/wp-content/uploads/2026/06/metrics.jpg) ##### Sample Website Metrics: - Current web traffic: 270K+/mo. (March 2019) without ad buys or linking services. - Growth rate is approx. 50%/yr. (March 2018 v. March 2019) - Website access via mobile has steadily grown; 28% of traffic (March 2015) v. 54% (March 2019); Most users now accessing via mobile. - Our most popular fact sheets (on dementia, etc.) account for the most visited areas on the site; often these fact sheets are the point of entry. - Our website is accessed globally, with visitors from Spanish speaking countries (Spain, Mexico, etc.) as well as Vietnam (Vietnamese). These account for the highest numbers outside of English-speaking countries. \[U.S. accounts for 63% of visitors – March 2019\] ## Objectives & Goals Defining your goals might sound basic, but it can indicate what your internal measures of success are for the project. Some goals may require more than just a website re-design, so listing out all your goals can help potential vendors recommend complementary services, like branding or analytics. The project’s objectives, on the other hand, are specific deliverables that must be achieved by the vendor. The ideal RFP would include separate sections for both goals and objectives. Shoot to define 3–5 of each. You can see a few sample formats below (paragraph-style, numbering, bullets). ##### Goal Example A – Paragraph Format *Our organization seeks to solidify its established brand, validate our expertise in health policy and further engage those interested in our content. We want to be recognized as the most authoritative site for credible, unbiased and nonpartisan healthy policy content in our state.* ##### Goal Example B – Number Format *Our goals for a new site are to:* 1. *encourage traffic, bring increased exposure, broaden impact,* 2. *improve user experience,* 3. *update aesthetics,* 4. *be on a strong technological footing, and* 5. *make the site easy for a small in-house team to manage.* ##### Goal Example C – Number Format 1. *Provide a frictionless way for people to donate* 2. *Provide a gateway for volunteers to access and manage their accounts* 3. *Show the impact of our nonprofit through guest stories/experiences and program stats* 4. *Define and nurture audience journey* 5. *Provide a resource for guests* ##### Objectives Example – Bulleted List - *Redesign the website with a fresh look and greater functionality* - *Update the maps to work seamlessly with Salsa Engage and CRM, and cut down on response time* - *Add an interactive button to the maps so visitors can share an “I gave a coat” announcement on social media* - *Host the site with the company who redesigns it* - *Rely on the company we chose to make regular updates to our site* Rockstar RFPs will even go beyond lists to describe the relationship between the goals and objectives for the website redesign: ![image metrics](https://www.elevationweb.org/wp-content/uploads/2026/06/writing.jpg) ##### Example of Objectives and Goals from a Rockstar RFP: *We have three primary goals driving our site’s redesign:**1) Update website homepage for improved design and user experience through better content prioritization, visual appeal and description of highlighted resources, and concise and well-organized categorizing in the navigation;**2) New, intuitive landing page for our learning materials;**3) Mobile and tablet friendly versions of our website.* *Addressing these goals will ideally achieve our overall objective of gaining more website visitors and engaging them so that they want to return, they use the website as their primary information resource throughout their caregiving experience, and they refer other caregivers.* ## Audiences There’s no point in investing in a website redesign without considering the end-user. Make sure to tell the vendor if you’re seeking their advice on how to better identify your true audiences vs. who you think is visiting your site. If you’ve already done some work surveying your audiences, please include a summary of your findings. A best practice is to split up your audience groups into primary, secondary and tertiary audiences. ##### Describe your audience like this: *Our audience is primarily in the US, and our visitors are age 30+, with most visitors age 50+. They are mostly progressive, LGBTQ-affirming, social justice-minded individuals for whom Christian faith is both deeply personal and a matter of heritage. Many are news readers and are accustomed to reading longer pieces, though we certainly want to make website reading and navigation easier for all visitors. Our primary audiences are the following:*- *High-traffic visitors:* - *Participating churches* - *Interested churches* - *Those seeking information on supporting LGBTQ members* - *Other churches* - *Interested individuals* - *Low-traffic visitors:* - *Allied ecumenical and secular organizations* - *Media* - *Church hierarchy* - *Conservative caucus* ##### Unhelpful audience description: *Target Audiences:* - *Donors (Individuals, Foundations, Grants)* - *Volunteers (Individuals, Corporate/groups)* - *Employees (Current/Perspective)* - *Guests & Prospective Guests (including participants in our recovery program)* - *Press (Media kit/Resources)* ##### Consider a graphic! Don’t be afraid to break out of the RFP mold. An illustration can be a great way to explain who your audiences are. ![Pyramid that is divided into two sections, "Primary audience" on top and "Secondary audience on bottom." Primary audience is sub-divided into levels, which are labeled from top to bottom: Poor outcome, Diagnosed, Symptomatic, At Risk. Secondary audience is also sub-divided into levels, which are labeled from top to bottom: Pregnant, Childbearing Years, General Public.](https://www.elevationweb.org/wp-content/uploads/2026/06/audience-graphic-06.png)Pyramid: The priority of each audience segment is communicated by which level it occupies in the pyramid, with the top indicating highest priority. Audiences can be grouped into primary, secondary, and even tertiary communities. ##### Or be a storyteller… You can also describe how you hope to reach new audiences via specific activities or campaigns: *“In the past, our organization has functioned mainly as a business-to-business organization for land conservation practitioners and influencers such as federal partners, media and academic institutions. Those audiences remain a priority for our nonprofit. Looking forward, our nonprofit is expanding to reach new audiences, currently described as “the conservation concerned.” This new audience is business-to-consumer, i.e. people who have an interest in land conservation, either because they have a passion for conservation or because they own land, but who might not be interested in the business of conservation.* *In order to reach this future audience, we are launching a relevance campaign in 2021. Framed as a “call-to-action” campaign, its impact will be measured in increased engagement with those who have not traditionally been moved by land conservation; voter support for land conservation in state and local bond initiatives; additional funding from new donors and corporate partners at the local, state and national level; and new partnerships at national and community levels with other groups that share our common interest. We have hired a national marketing firm as a partner in building, launching and managing the campaign. Together with our partner we have developed initial creative concepts for the campaign as well as an overarching campaign strategy.”* As you describe your audiences, remember to identify audiences who might not be visiting your site currently, but whom you hope to attract in the future. ## User Experience (UX) & Information Architecture (IA) Often, the top objective listed in an RFP is “improved user-experience”. But many RFPs seem to be written without a clear understanding of the term. User Experience (UX) is an umbrella term to describe all of a user’s interactions: from the general usability of a website and the surrounding context of where and why a user would visit it, to the brand, the content, and the User Interface (UI), the last of which refers to the visual elements such as buttons and icons. The ideal User Experience is frequently designed with the help of user personas. How do user personas differ from your website audiences? An audience is a defined group of website visitors, while a persona is a hypothetical individual within that audience group. User personas provide insight into demographics, motivations, frustrations, and top tasks for that type of user. It’s important to create user personas in order to learn more about the ways that users will flow through your sitemap. User personas belong to the world of User Experience design, while a sitemap falls under Information Architecture. UX and IA can be considered close cousins, since a user’s path influences the number and order of menus for site navigation. If you’re not sure who your website users really are (and have the time/budget for user research) please state this in your RFP. User research can be conducted through interviews with a select group of identified stakeholders. If you’ve already done some initial work surveying your audiences, please include a summary of your findings in the Appendix. UX and IA are essential elements for the discovery stage of any good website project. Another component that can be a tremendous asset is the inclusion of example websites. ## Website Examples As soon as your team starts thinking about the possibility of a website project, you should start bookmarking websites that catch your attention (either because of their great design or similar industry). Include a list of example websites in your RFP and tell vendors what it is that you like about each, like this: *We like the following websites:**– [Bureau of Investigative Journalism](https://www.thebureauinvestigates.com/) – because of the highly visual element and the use of icons**– [Europa Bio](https://www.europabio.org/) – because of the consistent color-coding for each audience/tranche**– [Teach First](https://www.teachfirst.org.uk/) – because of its ‘get involved’ tab that tells audiences quickly how to participate**– [Enseignons.be](https://www.enseignons.be/) – because of their “first visit” cards leading to different types of content**– [Belvue.be](https://www.belvue.be/en/prepare-visit) – for their “prepare a visit” page and the use of icons on top of the homepage**– [ lhecs-academy.be](https://www.ihecs-academy.be/) – for their clear top menu with green and blue cards**– [International Civil Society Centre](https://icscentre.org/) – because of their use of pictures and visuals**– [Finance Watch](https://www.finance-watch.org/) – because of their take action button on the top-right corner and clear identity**– [Amfori](https://www.amfori.org/) – because of their ‘counting’ feature**– [MedTechEurope](https://www.medtecheurope.org/) – because of their “what we work on” icons* *– [REHVA](https://www.rehva.eu/) – because of their clear mission statement banner.*## Branding & Graphic Design Needs If you have an existing brand style guide that will apply to your website, be sure to include it. Some web developers base their designs on templates that cannot accommodate specific branding specifications (such as font styles, etc). If you are considering doing an entire brand refresh at the same time as your website re-design, know that it can be a lot. Consider the pros and cons of doing your branding project at the same time as your website update: ![Pros: Same vendor means consistency in the final product; Potential to save money. Cons: Doing both can overwhelm a smaller staff; A single vendor may provide less expertise than working with two separate vendors](https://www.elevationweb.org/wp-content/uploads/2026/06/pros-cons-graphic-08.png)Should you decide to combine both scopes of work into a single RFP, you may want to establish a separate budget for branding or graphic design deliverables, and detail any timeframe requirements (such as a 50th Anniversary, annual fundraising event, board meeting, etc).Be sure to mention which team members will participate in the branding process (logo design, logo refresh, brand style guide, brand strategy, etc). It’s critical to involve senior stakeholders (or even the board) in early stages of the branding process in order to ensure buy-in for approved designs and reduce the number of design revisions later. ## Content Your vendor needs help here! It’s unlikely they’ll be able to perfectly assess your content needs by viewing your current website. If you’ve reached the point of writing an RFP, you probably also know your content needs well enough to be able to describe them in detail. Apart from just setting down guidelines in your RFP for content expectations, some organizations choose to include a drafted sitemap as well (in the Appendix section). This indicates that you’ve already taken some time to discuss internally what pages should stay/go/get condensed, and what order they should be displayed in your main menu and drop-downs. If this seems like the work you expect a vendor to lead, don’t worry: this should be covered in a thorough conversation about information architecture. #### Migration Needs Many RFPs lack specifics on migrating content. For example, what needs to be migrated by the vendor due to its technical nature or because your staff is already overworked? And what content, if any, will your team be able to migrate in-house to keep costs down (before or after the site launch)? How important is it that all historic material be accessible on the website, which will increase your project cost? Could archives instead be hosted in the cloud, accessible upon request? If you do choose to migrate content, ensure a staff member is starting now to map out the content (resources, members, locations, publications, etc.) in an .XLS or .CSV file. This will prevent later delays in your project while the vendor waits for staff to complete this document. If you’re willing to receive vendor recommendations on content migration, or go through an initial content audit, make sure you include this in the RFP. An audit of existing content can help uncover broken page links, redundant information, pages hidden from access in the main menu, and build an exhaustive list of your resources. Working with a vendor experienced in content audits can save your staff time later on, when deciding which pages need a rewrite and which information can be condensed. A content audit will add time to your project timeframe initially, but can spare you a world of confusion juggling content needs from different departments later on. #### Creating & Polishing Content Sometimes it’s not what you say, but how you say it. For organizations with audiences who are dealing with trauma, or who are seeking resources for complex medical conditions, it’s crucial to choose your words carefully. Your staff may be experts on the subject matter, but do they know how to write for the web (or **SEO**)? Exploring a content strategy and tone for each of your website audiences is another step in the web design process that takes time but can really pay off. Start by asking these questions when drafting up an RFP: - Is your team able to provide your website’s text, video, and image content? - If not, do you need help with **copywriting** or **editing**? - What about **stock images/video** footage? Perhaps you already have raw video footage but need **video editing**, or need help selecting stock photos that feel “right” for your audiences. An ideal website project will allocate for both initial content strategy and long-term editorial strategy that extends at least 6 months beyond site launch. Your content strategy is your roadmap for creating the content that will achieve your goals, such as boosting website traffic or engagement. An editorial strategy establishes how to communicate your organization’s brand and how to write for your website and social media in language that is relatable and that follows content writing best practices. ## Marketing Your Website Digitally Don’t spend time and money to launch your site, only to forget about it. Unlike the static newsletter-style sites of the past, nonprofits increasingly use their website as a marketing tool. That means designing landing pages with calls-to-action like buying tickets to an event, tracking analytics such as site visitors and conversion rates, using social platforms to expand your brand and engage audiences in different ways, and displaying digital ads to drive new traffic to your site. Analytics will inform your hunches with real data about how your community actually uses your website. When considering a website redesign, you should plan to include some digital marketing basics. Specify if you’re willing to consider them as part of a future phase for the project, or if you have a set annual budget (for paid ads, for example). - ##### SEO & Analytics – Search Engine Optimization, Google Tag Manager, Google Analytics, etc. - ##### Organic Social Media – Will you embed streams on your website? Do you want “share” buttons for content? Option to login using social? - ##### Paid Social Media Ads – How will social campaigns interact with your website? - ##### Google Ad Grant/Google Ads – Are you already using [free advertising from Google](https://www.elevationweb.org/blog/google-ad-grants), or do you need help setting it up? ## Technical Components #### Integrations/APIs Too often, RFPs are written without a picture of your current software “ecosystem”. A website is not a standalone product these days, especially for organizations that do fundraising, membership, grants, event management, advocacy, etc. What are your needs for: - Email marketing - CRM (Client Relationship Management) - Donor Management - Event Management - E-Commerce - Learning Management (LMS) - Member Management - Paid memberships? - Member-only content hosted in the website? - Member-discounts for event registration or e-commerce? - User-generated content? How tied are you to using these softwares (ie: contract ending soon, recently switched to this software, seeking new software with better integrations for accounting or email marketing tools, etc)? If you’re open to software recommendations by a vendor, they may be able to connect you directly with a salesperson to do a demo or get a pricing quote. If so, you should be prepared to think about the following: - How many staff would need user access to a software? - How many contacts would you need to migrate? - Does your general RFP budget account for monthly software costs? - Which staff will be responsible for the software? What’s their level of tech-savviness or preference for ongoing support communication? A seamless user-experience is always preferable compared to linking outside your site or embedding content that doesn’t match your brand or page templates. An API (Application Programming Interface) can be used to create an integration with a third party CRM, donor software, or other type of database. Because APIs can run you to the tune of $10,000+ in one-time development fees, you’ll have to decide if it’s worth the additional cost for your organization’s needs. Instead, you might indicate to vendors that it’s acceptable to link out to 3rd-party hosted pages or forms that have been “skinned” to match the look and feel of the website. Or, that embedded forms hosted by a 3rd-party software are also a good option. It’s always best to check with your software company to see if they allow embeds (for security concerns or restrictions on your account level) and how customizable their form builder tool is. #### Custom Code ![Wordcloud of Dynamic, Interactive, Modern, Creative, Not Cookie Cutter](https://www.elevationweb.org/wp-content/uploads/2026/06/Wordcloud-of-Dynamic-Interactive-Modern-Creative-Not-Cookie-Cutter.png)“Modern”, “Dynamic”, “Interactive”, “Creative”, “Not Cookie-Cutter”. The above words are often used to describe an ideal website in an RFP. What they mean to vendors is animated text or numbers, interactive calculation tools, page transition effects, and page elements that “float” or display new content upon mouse-scroll. Whatever is new and shiny in terms of web design fads might look impressive to potential donors or funders, but they often require a developer’s assistance for maintenance and can age the look of your website in a year or two. If all your example websites have parallax coding or custom Javascript animations, but your target audience is located overseas with poor internet connections, you might want to rethink your need for this design style. Adding custom code like the animated statistics below is engaging, but will slow down page load time. ![Animated impact statistics created by Elevation. 102 children readied for kindergarten, 10 people avoided hunger, 74 people were housed for at least 6 months, 420 households avoided utility shut offs.](https://www.elevationweb.org/wp-content/uploads/2026/06/IMACA-2020-impact.gif)#### Website Maintenance, a.k.a. Site Sustainability How will you update software and content for your new website post-launch? Will in-house staff or volunteers make the necessary updates? If you are seeking ongoing maintenance from a vendor, do you have an idea how many labor hours you’ll need to include for your monthly retainer? In the RFP you can request cost estimates for the next 12-24 months for ongoing support (and/or hosting). Be sure to ask vendors who will own the site assets, such as the CSS stylesheet, graphics, plugin and stock media licenses, etc., after launch. Does their approach mean that your site can only be hosted with this particular vendor? If you do plan on working with someone local for ongoing technical support, make sure that your RFP includes a request for full documentation from the vendor so that you can pass this on later. #### Future Hosting & Domain Name We understand that it’s not necessarily your job to grasp how a web server works, or the intricacies of FTP access. - If you’re starting a new nonprofit and have never had to deal with this before, you’ll need to register a domain name for your organization and eventually sign up for a hosting plan. Specify in your RFP if you’d like the vendor to provide these services as well, or to offer you [hosting guidance](https://www.elevationweb.org/blog/best-web-hosting-providers-for-nonprofits-updated-2021). - If you already have an existing website, you might be locked into a contract with your hosting provider. You should still consider how your current DNS provider or web host is affecting your goals for your project. ##### How Hosting Affects Project Goals Perhaps you’re considering an organizational name-change. If so, you should start checking to see if alternate url addresses are available with your current domain provider. Or visitors might complain about your site load-time, or be located overseas with poor internet access. In either of these scenarios, you’ll want to know whether your hosting plan is limiting the available bandwidth for your site. Tell vendors in your RFP everything you know about your current hosting plan and contract terms so that they can reply with the right information. Some companies may exclusively require you to sign-up with their ongoing hosting and website maintenance plans, while others might have a more laissez-faire policy. Make sure to inquire about a vendor’s pricing model: Do they offer monthly pricing including hosting and support that splits up the initial development cost over an annual contract? Can you continue to host your website with your current provider if you’re happy with that company or because you’re locked into a long-term contract with them? #### Accessibility Web accessibility is an increasingly important aspect of web design. Whether your organization receives federal or state funding that requires 508-compliance, your audiences are visually impaired, or you’re simply striving for best-practice design standards, accessible content is something to factor into an RFP. You’ll also need to determine what level is required: [WCAG 2.2](https://www.w3.org/TR/WCAG22/) (A, AA, AAA). To learn more about differences between levels, check out [this resource](https://www.webfx.com/web-design/ada-vs-508-compliance.html). Specify your exact requirements in the RFP, like this: “The site should meet, at a minimum, the WCAG 2.2 AA standard”. Keep in mind that the highest level of accessibility legally requires an **external audit** and implementation of fixes by a developer, as well as ongoing content customizations (such as alt tags, captions, transcripts, etc). An initial audit can cost anywhere from $2,000-$10,000 (sample pricing from [UserWay](https://userway.org/pricing/audit)). #### Languages A common request in RFPs is that website content be translated into multiple languages. What does a vendor need to know about your multilingual content needs? - Number of desired languages - Automatic or manually-edited translations. If manual, do you have native speakers on staff available to provide translations? - Is different content available in different languages (ie: Spanish-language content pages display different program information)? - Do you require multiple website url addresses for each language? - Should the website auto-translate based on the visitor’s browser language settings? - Will you need SEO keyword research to be provided for multiple languages? - Will you need an alternate logo design with translated tagline for secondary languages? - Do users need to be able to enter information in search or forms in languages other than English? #### Site Search Is searchability an important issue for your web audiences? Do visitors expect to find detailed information in your PDF resources or reports by using the search toolbar? Then you should communicate this in your RFP. If you need a custom page layout to display search results, provide example links. ![image metrics](https://www.elevationweb.org/wp-content/uploads/2026/06/img-perfect-900x443-3.jpg) ##### Sample description for a site’s search function: Our Needs – An intuitive navigation structure and robust search capability to attract traffic through external search engine (and site-based) searches using the following terms: caregiver, caregiving, caring, parent care, elder care, Alzheimer’s, Parkinson’s, stroke, dementia, family, burnout, stress, home health care, caregiving classes, caregiver support, help caring for parents/mother/father/partner/spouse. *vs.* Our Current Site – Search is not effective; advanced search is not user-friendly and not useful. Presently have two search systems implemented: for caregivers and a learning center. Navigation is not intuitive either; navigation bar organization and verbiage need to be reviewed and revised. ****#### User-Restricted Content Nonprofit websites often use password-protected sections to display content restricted for certain types of users (board, members, clients, tenants, parents, grant-seekers, etc). Because this content won’t be visible to the general public visiting your site (including potential vendors) please describe the number of pages behind the user-restricted login, what type of content they feature (resources, calendar, meeting minutes, 3rd-party hosted webinars), how many levels of user-restricted access exist, and what resources each user-type can access. Depending on the software involved, you may want users to have the same login to both their software access and user-restricted content on your website. In this case, a SSO (Single Sign-On) may be helpful. You’ll also want to consider whether you want users to be able to publish their own resources and media (user-generated content), versus only being able to submit these via forms or files for someone on your team to publish. Micro-SitesDoes your nonprofit have an annual fundraising event or conference? Where do you end up storing related event registration forms, photos, agenda, speaker profiles, etc? If you currently have a separate event or program website, this is essentially a microsite concept. Microsites may be hosted on a sub-folder of your main site’s url address, or have a different url. They can feature the same branding and template as your main site, or have unique colors and layouts. It all depends on your goals for brand recognition and website traffic. In your RFP, make sure you describe relevant content, software and audiences for a microsite. ## Compromises: Wishlists or Phased Development It’s important to know your own limitations, whether in terms of staff time to dedicate to the project, budget, or timeframe. Your RFP should clearly define what functionality is absolutely required and what is “nice-to-have” (include this at the end of the Technical Requirements section). Or, you can request that a vendor highlight “optional” items in their proposal that could become future site add-ons. ##### Example: *We are looking to add each of these elements at some point in the future. Thus, the website should be able to accommodate all of the following features, even if they are not built presently:* - *A comment section / forum plug-in that can be linked or associated with specific pages in the site* - *Community portal for sign-up and log-in to the website for external users on the front end. This will allow tracking of usage of the site and submissions to forums.* - *Ability to collect data on users through questionnaires (employment info, sector etc.)* - *Ability for users to submit content to the website in a form that is easier to navigate than CMS.* - *Naming and branding strategy for positioning the website as the primary storehouse for behavioral insights.* Do you see how this RFP mentioned they would eventually consider adding these items in the future? If you’re seeking proposals that split up deliverables into a phased approach, it’s important to state this in your RFP. Some organizations face budgeting issues and need to split up costs under different financial years or quarters. Others are short-staffed and can’t spare their team the hours required to project manage simultaneous branding/web/digital marketing projects. However, keep in mind that while splitting things up into separate projects with different RFPs might be better for your timeline, it might result in increased costs or affect the consistency of the work quality. ## How to Pick the Right Vendor #### Process & Expectations Once you have your RFP, you’ve done all the work, right? Your RFP outlines the purpose, goals, audiences, and technical requirements of your project. Unfortunately, just because vendors understand what you’re looking for doesn’t mean you’ll be prepared to pick the right vendor. You need to know if their development process is going to work for you. ##### Scenario #1 You don’t have the staff capacity to block off months of their time to do back-to-back branding and web development projects, so you’d prefer a phased approach over a longer timeframe. ##### Scenario #2 Your management team has decided they want to pay a vendor based on completion of different project deliverables. ##### Scenario #3 You expect each page in your website to be developed one-at-a-time, from wireframes to content to coding, with time for your team’s feedback and final edits. In all these scenarios, you might not realize that your preference for certain timeframes, payment schedules, or development methodologies can affect the proposed project cost and the likelihood that you’ll receive a product that meets your standards. Requesting weekly conference calls with your project manager might help keep your team on track, but it’s also going to increase the project cost. Take some time to research different development methodologies (like [Agile, Waterfall, Scrum, etc.](https://www.lucidchart.com/blog/agile-vs-waterfall-vs-kanban-vs-scrum)) so you can better understand vendors’ responses (both in terms of estimated launch date and total cost). If you require certain QA testing procedures (mobile, browser, accessibility, etc) you might want to describe them in your RFP. #### Selection Criteria Some RFPs choose to list bullet points describing all the factors that will go into selecting a final vendor. Others detail exactly what weight each factor will be assigned to determine a vendor’s total score. Sometimes, RFPs will even have a point-based system. Either way, when writing an RFP make sure potential vendors know what skills and experience they should be highlighting in their proposal. Is cost the biggest factor for your project? Are you only seeking quotes from vendors specialized in work with nonprofits? Do you need a vendor that can meet a specific launch date? Do you need a specific communication mode or schedule? ##### Example: *The following evaluation criteria categories, not necessarily listed in order of significance, will be used to evaluate bid proposals received in response to this RFP. The evaluation criteria categories may be used to develop more detailed evaluation criteria to be used in the evaluation process.* - *The bidder’s general approach and plans to meet the requirements of this RFP.* - *The bidder’s detailed approach and plans to perform the services required by the Scope of Work Section of this RFP.* - *The ethnic, gender, disability and other diversity of leadership and permanent staff.* - *The bidder’s documented experience in successfully completing contracts of a similar size and scope of those required by this RFP.* - *The qualifications and experience of the bidder’s management, supervisors, or other key personnel assigned to the contract, including level of experience, background, and references of the team assigned to this project.* - *The overall ability of the bidder to mobilize, undertake and successfully provide the services requested by this RFP within the necessary time frame.* - *The ability of the bidder to respond to urgent needs of our organization regarding its website when required.* - *The bidder’s cost proposal.* --- You now have everything you need for a great RFP that communicates your needs and smoothes the way for a successful project. Feel free to use our [downloadable RFP template](https://go.elevationweb.org/rfp-website-redesign-and-development-template) for Microsoft Word and Google Docs to ease your RFP process even more. Good luck, and don’t be shy about [contacting us](https://go.elevationweb.org/contact-us) if you have any remaining questions! ## Nonprofit website RFP FAQs ### What is a website RFP? A Request for Proposal is a document you send to agencies describing your project so they can propose an approach, timeline, and cost. ### What should a nonprofit website RFP include? Your mission and goals, audiences, current site and pain points, required features, integrations, timeline, and a budget range. ### How long should an RFP be? Long enough to be clear, short enough to respect agencies’ time — a few focused pages usually beats a 30-page document. ### Should you include a budget in your RFP? Yes. A budget range helps agencies propose the right scope and saves everyone time on mismatched bids. ### How do you choose between agency proposals? Compare approach, relevant nonprofit experience, accessibility expertise, timeline, and total cost — not just the lowest price. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Web Design, Website Maintenance --- ### [Using Data and Impact Stories Together to Inspire Action](https://www.elevationweb.org/blog/data-impact-stories/) **Published:** February 20, 2026 **Author:** Jena Hodgson **Content:** In the world of nonprofit communications, there is a constant tension between the head and the heart. On one side, you have the “numbers people”: board members, grant funders, and CFOs who want to see efficiency ratios, growth charts, and measurable outcomes. On the other side, [you have the storytellers](https://www.elevationweb.org/blog/storytelling-for-change-boost-your-nonprofits-impact/): marketers and fundraisers who know that an emotional connection to a single human story is often what pulls a donor’s wallet from their pocket. So, who is right? The answer, of course, is both. Data provides the credibility that your solution works. Stories provide the motivation to care that it exists. When you rely too heavily on one without the other, your message falls flat. But when you weave them together effectively, you create a narrative that is both emotionally resonant and logically sound. In this post, we will explore why neither data nor stories are sufficient on their own and how you can combine them to inspire deep, lasting action from your supporters. ## **Why Data Alone Isn’t Enough** We live in an age of big data, and nonprofits are often pressured to prove their worth through spreadsheets. While metrics are essential for accountability, they rarely inspire passion on their own. ### **Data Feels Abstract** The human brain isn’t wired to empathize with large numbers. If you tell a donor that “3.5 million people are facing food insecurity,” it is a tragedy, but it is an abstract one. It is difficult to visualize 3.5 million of anything. Without a human element to anchor the statistic, the number becomes just another figure in a sea of information, failing to trigger the empathy required for a donation. ### **Hard for Donors to Connect Emotionally** Psychologists have long studied the “identifiable victim effect,” which suggests that individuals offer greater aid to a specific, identifiable person than to a vaguely defined group. Data appeals to the rational part of the brain, but giving is often an irrational, emotional act. If you lead with a pie chart, you engage the analytical mind—the part of the brain that looks for reasons *not* to spend money. ### **Risk of Information Overload** Presenting too much data can lead to “psychic numbing.” When faced with overwhelming statistics about the scale of a problem, potential donors often feel helpless. If the problem is too big, they assume their $50 donation won’t make a dent, so they choose not to give at all. ## **Why Stories Alone Aren’t Enough** If data is too dry, why not just stick to heartwarming stories? While stories capture attention, relying on them exclusively has its own risks, particularly with major donors and foundations. ### **Stories Without Proof Lack Credibility** A touching story about one beneficiary is powerful, but a skeptical donor might wonder: *Is this an isolated success?* Without data to back it up, a story is just an anecdote. It doesn’t prove that your programs are effective at scale or that your organization is a good steward of funds. ### **Board Members and Funders Expect Evidence** Institutional funders, grant committees, and board members need to know that their investment is yielding returns. They are looking for systemic change, not just individual wins. If your grant application is full of beautiful narratives but lacks the outcomes data to support them, it will likely be rejected in favor of an organization that can prove its efficacy. ### **Missed Opportunity to Show Scale** A story zooms in on the micro, but data shows the macro. If you only tell the story of one student graduating, you miss the chance to brag that your organization helped 500 students graduate this year. You need data to show the breadth of your work and the efficiency of your operations. ![Volunteers working together with a positive trending arrow graphic overlay](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-February-Using-Data-and-Impact-Stories-Together-to-Inspire-Action-b-1024x805.png "Elevation")**Pairing data with impact stories means combining the credibility of numbers with the emotion of a personal narrative so supporters both trust and feel your mission. Data shows the scale of the problem and your results, while a story makes one person’s experience vivid and memorable, which together drive stronger engagement and giving than either does alone.** ## **The Power of Combining Data + Storytelling** The sweet spot lies in the intersection of these two elements. When you combine data and storytelling, you satisfy both the emotional and rational decision-making centers of the donor’s brain. ### **Emotional + Rational Decision-Making** Most donors decide to give based on emotion, but they justify that decision with logic. A story about a rescued puppy grabs their heart (emotion), but the statistic that your shelter saves 98% of animals it takes in gives them permission to donate (logic). The story acts as the hook, and the data acts as the closer. ### **Builds Trust and Urgency** Data builds trust by showing competence and transparency. Stories build urgency by showing human need. Together, they tell a donor: *This is a real problem affecting real people (story), and this organization has a proven track record of fixing it (data).* ### **Reinforces Transparency** Using data openly, even when the numbers aren’t perfect, shows that your nonprofit is transparent and results-oriented. It signals that you are tracking your impact and constantly striving to improve, which is a key factor for modern donors who want to know “where the money goes.” ## **Types of Data Nonprofits Should Be Using** Not all data is created equal. To support your stories effectively, focus on these key metrics: - **Program Outcomes:** This is the “so what?” data. Instead of just listing activities (e.g., “we held 5 workshops”), list outcomes (e.g., “80% of attendees found employment within 6 months”). - **Year-Over-Year Impact:** Show growth and momentum. Are you serving more people than you were last year? Trends are often more compelling than static numbers. - **Geographic Reach:** If you serve a specific region, use data to show your saturation in that community. Maps combined with statistics are powerful visual tools. - **Efficiency Metrics:** How far does a dollar go? Metrics like “Every $10 provides 5 meals” help donors understand the tangible value of their gift. - **Growth Indicators:** Metrics that show increased demand for your services can create urgency. If requests for help have doubled but funding hasn’t, you have a strong case for support. ## **Turning Data Into Stories That Inspire** So, how do you actually write this? You don’t need to be a data scientist or a novelist. You just need a formula. ### **Start with a Real Person or Moment** Always lead with the human element. Introduce a specific character: a student, a patient, a volunteer, or even a staff member. Describe their struggle and their goal. Make the reader care about this one individual first. ### **Layer in Supporting Data** Once the reader is invested in the story, zoom out. Use data to show that this individual is part of a larger group. - *Example:* “Sarah struggled to read until she joined our after-school program. Now, she is at the top of her class. But Sarah isn’t alone. Last year, **85% of students in our program improved their literacy scores by two grade levels.**“ ### **Show Change Over Time** Data is most effective when it shows transformation. Use “before and after” metrics to mirror the narrative arc of your story. Show where the numbers started and where they ended up thanks to the donor’s support. ### **Keep Numbers Simple and Human** Avoid decimals and complex percentages when possible. Instead of saying “16.7% of the population,” say “1 in 6 people.” Round numbers up or down to make them memorable. The goal is comprehension, not academic precision. ![A female doing an outdoor volunteer activity outside holding a check board](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-February-Using-Data-and-Impact-Stories-Together-to-Inspire-Action-1024x805.png "Elevation")## **Where to Use Data-Driven Stories** This hybrid content works across all your communication channels: - **Website Impact Pages:** This is the natural home for your best data visualizations paired with success stories - **Donation Pages:** Place a strong “impact equation” (e.g., $50 = 100 trees planted) near the donate button to give donors confidence at the moment of conversion. - **Annual Reports:** Move away from dry PDFs. [Create an annual report](https://www.elevationweb.org/blog/guide-creating-nonprofit-annual-report/) that features a “story of the month” backed by the monthly stats for that program. - **Grant Applications:** Use stories to put a face on the problem statement, then hit them with the data in the methodology and evaluation sections. - **Email Campaigns:** Use a story as the subject line and hook, then use a bold statistic as the reason to give *now*. ## **Common Mistakes to Avoid** As you begin blending these elements, watch out for these common pitfalls: - **Too Many Metrics:** Don’t drown the reader. Pick one or two “hero statistics” that directly support the story you are telling. Less is more. - **Jargon-Heavy Language:** Your donors likely don’t know what “catchment area,” “recidivism rate,” or “capacity building” mean. Translate internal data terms into plain English. - **Charts Without Context:** Never paste a graph without a caption explaining exactly what it means and why it is good news. - **Stories Disconnected from Mission Outcomes:** Ensure your story actually illustrates the success of your core mission. A cute story about a cat is great, but if your mission is dog rescue, the data and story will feel misaligned. By mastering the art of the data-driven story, you move beyond simply asking for money. You start proving that you are an investment worth making. Struggling to tell your impact story clearly? [**Book a call with Elevation to learn how we can help your organization**](https://go.elevationweb.org/contact-us). *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Data and Impact Stories FAQs ### Why combine data with impact stories? Numbers establish credibility and scale, but they rarely move people on their own. A single story creates emotional connection. Used together, the story makes people care and the data makes them trust that your work delivers real results. ### What makes a strong nonprofit impact story? A strong impact story centers on one real person or community, shows a specific before-and-after change, and connects clearly to your organization’s role. Keep it concrete, honest, and focused on the people you serve rather than on your organization. ### What kinds of data should nonprofits share? Share outcome data that reflects real change, such as people served, services delivered, or measurable improvements, rather than only inputs like dollars raised. Present a few clear figures instead of overwhelming readers with every statistic you have. ### How do I collect impact stories ethically? Always get informed consent, let people share in their own words when possible, and avoid framing that strips dignity or reduces someone to a victim. Be honest about outcomes and never exaggerate results to make a story more dramatic. ### Where should we use data and impact stories? Use them across your website, annual report, email appeals, social posts, and grant applications. A reusable library of vetted stories and current statistics lets your team pull consistent, accurate examples wherever they are needed. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Fundraising & Donations, Nonprofit Marketing, Storytelling --- ### [Faith in Digital: How Churches and Ministries Can Use the Google Ad Grant to Grow Their Communities](https://www.elevationweb.org/blog/churches-ministries-google-ad-grant/) **Published:** October 7, 2025 **Author:** Jena Hodgson **Content:** ![Faith in Digital How Churches and Ministries Can Use the Google Ad Grant to Grow Their Communities](https://www.elevationweb.org/wp-content/uploads/2025/09/5a.-Google-Ad-Grant-for-Churches-Ministries-1024x805.png "Elevation")**The Google Ad Grant gives eligible nonprofits, including churches and ministries, up to $10,000 per month in free Google Search advertising. Churches can use it to reach people searching for a faith community, service times, events, or support, driving more visits to their website and growing their congregation online.** For many churches, community begins within the sanctuary walls—but there’s a vibrant community online, too. While personal connection remains vital, churches often miss out on digital tools that can help grow their congregation and amplify their message. One of the most significant of these is the Google Ad Grant. Imagine having $10,000 every month in free advertising credit to reach people in your local area and beyond. That’s exactly what the Google Ad Grant offers eligible nonprofits, including churches and ministries. This powerful resource can help you connect with individuals seeking community, support, and spiritual guidance, allowing you to extend your welcome far beyond your front doors. ## How the Google Ad Grant Works The Google Ad Grant is a program that provides qualifying 501(c)(3) organizations with $10,000 per month in in-kind advertising spend to be used on Google Ads. This isn’t a one-time gift; it’s a recurring monthly grant that can total $120,000 a year in free advertising. For a church or ministry, this can be a transformational tool for outreach and growth. To be eligible, your organization must be a registered charity in good standing. Once approved, you can create text-based search ads that appear on Google search results pages. When someone searches for terms related to your ministry (like “churches near me,” “local volunteer opportunities,” or “christian counseling services”), your ad can appear at the top of the page, inviting them to connect with your community. It’s a direct line to people actively seeking what your ministry offers. ## Ways Churches Can Use the Ad Grant With $10,000 a month in ad spend, the opportunities to connect and grow are nearly endless. The key is to think strategically about your ministry’s goals and how ads can help you achieve them. Here are a few powerful ways churches can use the Google Ad Grant. ### Promote Weekly Services and Special Events Are you hosting a special Christmas Eve service, an Easter celebration, or a community-wide summer picnic? The Ad Grant is perfect for promoting these events. You can create ads that target people in your geographic area searching for holiday services or family-friendly activities. By linking these ads to a landing page with all the event details, you can drive attendance and welcome new faces into your church. ### Attract New Members to Your Community Many people are searching for a sense of belonging and a church home. You can use the Ad Grant to reach them at their moment of need. Create ad campaigns targeting keywords like “find a church in \[Your City\],” “contemporary worship services,” or “bible study groups for young adults.” These ads can introduce your ministry to individuals and families who are new to the area or are looking to reconnect with their faith. ### Recruit Volunteers for Outreach Programs Every ministry relies on the dedication of its volunteers. Whether you need help for your local food pantry, support for a mission trip, or leaders for your youth group, the Ad Grant can help you find passionate individuals ready to serve. Ads targeting terms like “volunteer opportunities near me” or “how to help the homeless” can connect you with community members who share your desire to make a difference. ### Drive Fundraising and Tithing Campaigns The Ad Grant can be a powerful tool for stewardship. You can run campaigns to support specific fundraising initiatives, such as a building fund, a missions project, or a special offering for a community partner. Ads can also gently remind and educate people about the importance of tithing, linking to your secure online giving page. While the Ad Grant has specific rules, such as not being able to use remarketing, it is still an effective way to generate awareness for your fundraising goals, especially when combined with other strategies like [Performance Max campaigns](https://www.elevationweb.org/blog/how-performance-max-enhances-your-10k-ad-grant/). ![The interior of a historic church](https://www.elevationweb.org/wp-content/uploads/2025/09/5b.-Google-Ad-Grant-for-Churches-Ministries-1024x805.png "Elevation")## Best Practices for Faith-Based Organizations To make the most of the Google Ad Grant, it’s important to follow some key best practices tailored for ministries. ### Use Faith-Aligned Keywords Your keyword strategy is the foundation of your Ad Grant success. Think like someone searching for your church. Use a mix of general and specific terms. - **General:** “churches in \[Your City\],” “christian churches,” “non-denominational church” - **Specific:** “sermons on hope,” “youth group for teenagers,” “marriage counseling services” - **Action-Oriented:** “watch church online,” “local volunteer work,” “ways to give back” Creating campaigns around these keyword themes will help you connect with a diverse audience at different stages of their spiritual journey. ### Ensure Compliance with Ad Grant Rules Google has specific policies to ensure the Ad Grant is used effectively. These include maintaining a 5% click-through rate, having clear conversion tracking set up, and not using single-word keywords (with some exceptions). It’s also critical that your website is secure (HTTPS) and provides a quality user experience. Familiarizing yourself with these rules is essential for keeping your account in good standing. Regular [website maintenance and support](https://www.elevationweb.org/blog/nonprofit-website-support/) is key to compliance. ### Create Engaging and Welcoming Landing Pages Your ad is only the first step. When a user clicks your ad, they must be taken to a high-quality, relevant page on your website. This is your digital welcome mat. - **For event ads:** Link directly to a page with event details, times, and a map. - **For new member ads:** Link to a page that shares your mission, values, and service times. A welcome video from the pastor can be very effective. - **For volunteer ads:** Link to a page that clearly outlines the opportunities and provides an easy sign-up form. Your landing page should be warm, inviting, and make it simple for the visitor to take the next step. ## Expand Your Reach Beyond the Physical Walls Your ministry’s mission is to share hope, build community, and serve others. The Google Ad Grant is a modern-day tool to help you fulfill that timeless calling on a larger scale. By embracing digital outreach, you can connect with people who are actively searching for what your church provides, growing your congregation and deepening your impact. It’s an opportunity to extend your welcome to the digital town square and invite more people to experience faith in action. If you’re unsure of how to jumpstart your Google Ad Grant strategy, [reach out to the Elevation team](https://go.elevationweb.org/contact-us) to get expert advice on leveraging the grant to expand your organization’s reach. *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Churches and the Google Ad Grant FAQs ### Can churches qualify for the Google Ad Grant? Many churches and ministries qualify if they hold valid charity status, agree to Google’s terms, and have a functioning website. Requirements vary by country, so verify your eligibility through Google for Nonprofits. ### How much advertising does the Google Ad Grant provide? Eligible organizations receive up to $10,000 per month in free Google Search ad credit. That budget runs text ads that appear when people search for relevant terms. ### What can a church advertise with the grant? Churches commonly promote service times, new visitor information, events, small groups, community programs, and ways to give or get help. Ads should point to relevant pages on your website. ### Are there rules churches must follow to keep the grant? Yes. Google requires maintaining a minimum click-through rate, using relevant keywords, keeping at least two active ad groups, and completing an annual program survey. Accounts that ignore these rules can be paused. ### Do we need help managing a Google Ad Grant account? You can manage it in-house, but many churches see better results with support on keywords, ad copy, and compliance. [Our Google Ad Grant services](/services-google-ad-grant/) handle setup and ongoing management. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant, Nonprofit Marketing, Nonprofit Tools --- ### [From FAQ to Fundraising: How to Build a Chat Agent that Works for Your Nonprofit](https://www.elevationweb.org/blog/build-chat-agent-nonprofit/) **Published:** October 14, 2025 **Author:** Jena Hodgson **Content:** ![How to Build a Chat Agent that Works for Your Nonprofit](https://www.elevationweb.org/wp-content/uploads/2025/09/4a.-Building-Your-Nonprofit-Chat-Agent-1024x805.png "Elevation")**A nonprofit chat agent is a conversational AI tool on your website that answers visitor questions, guides supporters to resources, and prompts donations around the clock. Build one by defining its goals, feeding it your FAQs and program details, choosing a platform that fits your budget, and setting clear handoffs to a human for complex requests.** Chat agents, [powered by conversational AI](https://www.elevationweb.org/blog/a-guide-to-ai-for-nonprofits/), are now a staple across the web. For nonprofits, they offer an accessible way to connect with supporters, answer questions, and boost fundraising—no tech expertise required. While it may seem like a complex tool reserved for large corporations, building a chat agent is more accessible than ever. Adopting a chat agent allows your nonprofit to provide instant, round-the-clock support, freeing up your team to focus on more strategic work. It’s not about replacing human connection but enhancing it by making your organization more responsive and accessible to everyone who wants to engage with your mission. ## The Benefits of a Chat Agent for Your Nonprofit Integrating a chat agent on your website can transform how you interact with your community. It acts as a digital front desk, ready to assist visitors at any time. This leads to several key benefits that directly support your organization’s goals. ### 24/7 Donor and Supporter Support Your supporters are passionate, but they operate on their own schedules. A potential donor might visit your website late at night after seeing a social media post, or a prospective volunteer may have questions over the weekend. A chat agent provides immediate answers and guidance, ensuring you never miss an opportunity to engage someone who is ready to help. This constant availability can improve the donor experience and increase the likelihood of contributions. ### Instant Answers to Volunteer FAQs Onboarding new volunteers often involves answering the same questions repeatedly: “What are the time commitments?”, “What kind of training is required?”, or “How do I sign up?”. A chat agent can be programmed to handle these common queries instantly. This streamlines the recruitment process, reduces administrative burden on your staff, and provides potential volunteers with the information they need to get involved quickly. ### Significant Accessibility Improvements A chat agent can make your website more accessible to individuals with certain disabilities. For users who find navigating complex menus challenging, a conversational interface offers a simpler way to find information. They can type a question and get a direct answer or link, creating a more inclusive and user-friendly experience for every visitor to your site. This aligns with the core values of many nonprofits to serve all members of their community. ## Steps to Build Your Chat Agent Creating a chat agent for your nonprofit doesn’t require a team of developers. With modern tools, the process is straightforward. Here are the key steps to get started. ### 1. Define Its Purpose Before you choose a tool, decide what you want your chat agent to accomplish. A clear purpose will guide its design and conversation flows. Common goals for nonprofits include: - **Answering FAQs:** Serving as a first point of contact for general questions about your mission, history, and programs. - **Driving Donations:** Guiding users to the donation page and answering questions about payment methods or impact. - **Capturing Leads:** Collecting email addresses for your newsletter or information from potential major donors. - **Promoting Events:** Providing details about upcoming fundraisers or volunteer events and linking to registration pages. - **Guiding Volunteers:** Walking prospective volunteers through the application process. Start with one or two primary goals. You can always expand its capabilities later. ### 2. Choose the Right Tool A variety of platforms are available to build and manage chat agents, many of which are user-friendly and affordable. - **Plug-and-Play Solutions (Tidio, ManyChat):** These tools are excellent for beginners. They offer visual builders, pre-made templates, and easy integration with platforms like WordPress. You can get a simple FAQ bot running in an afternoon. - **CRM-Integrated Solutions (HubSpot, Zendesk):** If you already use a Customer Relationship Management (CRM) system, it may have a built-in chat agent feature. The advantage here is that all conversations and leads are automatically saved to your contact records. - **Custom AI and Advanced Platforms:** For larger organizations with more complex needs, custom solutions using frameworks like Google’s Dialogflow can offer greater flexibility and more advanced natural language processing. ### 3. Train Your Chat Agent Once you’ve chosen a tool, you need to “train” your agent by giving it the information it needs. This involves: - **Building Conversation Flows:** Map out the logical paths a conversation might take. For example, if a user asks about volunteering, the bot could ask for their location to suggest nearby opportunities. - **Creating a Knowledge Base:** Write clear, concise answers to the questions you want your bot to handle. Use the same content from your FAQ pages and program descriptions. - **Defining Keywords:** List keywords that should trigger specific responses. For instance, words like “donate,” “give,” and “contribution” should all lead the user to your donation flow. ## Best Practices for a Successful Chat Agent A poorly implemented chat agent can frustrate users. Follow these best practices to ensure your bot is a helpful and positive reflection of your organization. ### Keep the Tone Warm and Human Your chat agent is an extension of your brand. Program it to communicate with a tone that is warm, empathetic, and aligned with your nonprofit’s voice. Avoid overly robotic or technical language. Simple touches, like using the visitor’s name if it’s known, can make the interaction feel more personal. ### Provide an Escalation Path to a Real Person A chat agent won’t have all the answers. It’s crucial to provide a clear and easy way for users to connect with a human when their question is too complex or sensitive. This could be a “talk to a team member” button that transfers the chat to a live agent during business hours or provides contact information if it’s after hours. This ensures no one is left in a frustrating loop. ### Regularly Update Its Knowledge Your nonprofit is always evolving: new campaigns, updated program details, and different events. Regularly review your chat agent’s conversations to see what questions it couldn’t answer. Use these insights to update its knowledge base and improve its performance over time. Maintaining your chat agent is as important as your website maintenance. ![](https://www.elevationweb.org/wp-content/uploads/2025/09/4b.-Building-Your-Nonprofit-Chat-Agent-1024x805.png "Elevation")## Use Cases: Putting Your Chat Agent to Work Here are a few practical scenarios of how a chat agent can support your nonprofit’s goals: - **Driving Donations:** A visitor is reading a blog post about your recent impact. A chat window pops up: “Hi there! Inspired by our work? You can support our mission with a gift of any size. Would you like me to guide you to our donation page?” This proactive engagement can significantly boost your online fundraising. - **Guiding Event Sign-Ups:** Your homepage promotes an upcoming charity gala. A user clicks on the chat icon and asks, “What’s the dress code for the gala?” The bot instantly replies with the dress code and follows up with, “Can I help you register or see the table options?” - **Answering Grant Program Questions:** If your organization provides grants, the chat agent can pre-screen applicants. It can ask qualifying questions about their eligibility and direct them to the correct application forms, saving your grant officers valuable time. ## A Smart Investment in Your Mission Building a chat agent is more than just adopting new technology—it’s an investment in supporter engagement and operational efficiency. By providing instant support and guidance, you create a more welcoming and responsive digital home for your community. This allows you to [scale your impact](https://www.elevationweb.org/blog/accelerate-impact-driving-donations-with-google-grant-social-media-and-seo/), foster stronger relationships, and dedicate more resources to the work that truly matters. Still think you need help building a chat agent? [Reach out to the Elevation team](https://go.elevationweb.org/contact-us) to get help with making it a reality. *This piece is part of a bigger picture. See our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Chat Agent FAQs ### What is a chat agent? A chat agent is an automated assistant, usually powered by conversational AI, that talks with website visitors in real time. It answers common questions, points people to the right page, and can help start a donation or sign-up without staff involvement. ### How does a chat agent help with fundraising? By answering questions instantly and guiding visitors toward your donation page at the right moment, a chat agent reduces drop-off. It can surface giving options, explain where money goes, and keep a hesitant donor engaged when no staffer is available. ### Do we need technical skills to build one? No. Many platforms let you build a capable chat agent through a visual interface, training it on your existing FAQs, program pages, and policies. The bigger investment is curating accurate content for it to draw from. ### Will a chat agent replace our staff? No. The goal is to handle routine, repetitive questions so your team can focus on relationships and complex requests. Set clear rules for when the conversation hands off to a real person. ### How do we keep a chat agent accurate? Ground it in your own vetted content, review real conversation logs regularly, and update its source material as programs change. Add a graceful fallback so it routes to a human rather than guessing when it is unsure. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Marketing, Nonprofit Tools --- ### [SEO vs. GEO: What Nonprofits Need to Know in 2025](https://www.elevationweb.org/blog/seo-geo-nonprofits-2025/) **Published:** September 18, 2025 **Author:** Jena Hodgson **Content:** For years, search engine optimization (SEO) has been the key to digital visibility. Nonprofits have worked hard to rank on Google, knowing that a top spot could mean more donations, volunteers, and awareness. But the way people find information is changing. The rise of artificial intelligence has introduced a new player to the field: Generative Engine Optimization, or GEO. AI-powered tools like ChatGPT and Google’s AI Overviews now provide direct answers to user questions, bypassing traditional search results. This shift from searching to asking marks a new era in digital discovery. For nonprofits, understanding the difference between SEO and GEO, and how to use them together, is essential for staying visible and connecting with supporters in 2025. ## Traditional SEO Basics: The Foundation of Discoverability Before we dive into the new landscape, it’s important to remember why [traditional SEO](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo/) is still crucial. SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). It’s built on a few core pillars: - **Keywords:** These are the terms people use when searching for information related to your cause, like “animal shelters near me” or “how to volunteer at a food bank.” A solid keyword strategy ensures your content aligns with what your audience is looking for. - **On-Page Optimization:** This involves optimizing individual web pages to rank higher. It includes using relevant keywords in your titles, headings, and body content, as well as ensuring your website loads quickly and is mobile-friendly. A well-designed nonprofit website is the bedrock of good on-page SEO. - **Backlinks:** When other reputable websites link to yours, it signals to search engines that your content is trustworthy and authoritative. Earning backlinks from partners, news outlets, or community organizations can significantly boost your rankings. SEO is not going away. It remains the foundation for getting your organization listed in the blue links that users know and trust. It builds long-term digital authority and [drives organic traffic](https://www.elevationweb.org/blog/seo-for-nonprofits-how-to-get-more-organic-traffic/) from people actively seeking to engage with causes like yours. ## What is [Generative Engine Optimization (GEO)](/services-ai-content/)? Generative Engine Optimization (GEO) is the process of optimizing your content to be found, understood, and used by AI-driven generative engines. Think of tools like ChatGPT, Perplexity, and the AI Overviews that now appear at the top of Google search results. Instead of just trying to rank your website, GEO focuses on making your content the source for the direct answers these AI models provide. How does GEO differ from SEO? - **Goal:** SEO aims to rank a *web page* high in search results. GEO aims to make your *information* the basis for an AI-generated answer. - **Format:** SEO prioritizes long-form content, keyword density, and technical factors. GEO prioritizes clear, concise, factual, and easily digestible information, often in a question-and-answer format. - **Signal:** SEO relies on signals like backlinks and domain authority. GEO relies on signals like clarity, authoritativeness, and structured data that help an AI understand context. Essentially, SEO gets you on the list while GEO makes you the answer. ## Why GEO Matters for Nonprofits As AI becomes more integrated into daily life, the way your stakeholders find information is evolving. Donors, volunteers, and grant-makers are increasingly turning to AI assistants for quick, comprehensive answers. Imagine a potential donor asking an AI, “What are the most effective environmental charities working on ocean conservation?” Or a prospective volunteer asking, “Where can I volunteer with a youth mentorship program in my city?” If your nonprofit’s information is not optimized for these engines, you will be invisible in these critical moments of discovery. By becoming “answer-ready,” your organization can position itself as a trusted authority. When an AI model cites your nonprofit or uses your data to formulate an answer, it builds instant credibility. This is an opportunity to stand out in a crowded digital space and connect with a new generation of supporters who value speed and accuracy. Nonprofits that embrace GEO can directly influence the information shaping their community’s decisions. ![](https://www.elevationweb.org/wp-content/uploads/2025/09/2b.-SEO-vs.-GEO-Generative-Engine-Optimization-1024x805.png "Elevation")**SEO (search engine optimization) helps your nonprofit rank in traditional search results, while GEO (generative engine optimization) helps AI tools like ChatGPT and Google’s AI Overviews surface and cite your content in their direct answers. Nonprofits need both: SEO for click-based discovery and GEO so your mission shows up when people ask AI assistants questions.** ## Strategies for Generative Engine Optimization Optimizing for GEO doesn’t require abandoning your SEO efforts. Instead, it involves adding a new layer to your content strategy. Here are some actionable strategies to get started: ### 1. Write in a Question-and-Answer Format Structure key information on your website as direct questions and answers. Create comprehensive FAQ pages that address common queries about your mission, impact, donation process, and volunteer opportunities. For example, instead of just a generic “About Us” page, include sections like: - **Q: What is \[Your Nonprofit’s Name\]’s mission?** - **A:** Our mission is to provide… - **Q: How are donations used at \[Your Nonprofit’s Name\]?** - **A:** 90% of every dollar donated goes directly to… This format makes it easy for AI to pull your content and present it as an authoritative answer. ### 2. Provide Clear, Authoritative Answers AI models prioritize content that is clear, factual, and concise. Avoid jargon and ambiguous language. When stating facts or data, be precise. For instance, instead of saying “we help a lot of people,” say “we provided meals to over 15,000 individuals last year.” Back up your claims with data, and ensure your content demonstrates expertise on your specific cause. This builds the trust that both users and AI models look for. ### 3. Use Structured Data and Context-Rich Content Structured data (or schema markup) is code you add to your website to help search engines understand your content more effectively. For nonprofits, there are specific schemas you can use, such as “`Nonprofit` or `VolunteerAction`“. Using structured data provides context, telling AI engines exactly what your organization does, where it’s located, and what events it’s hosting. This technical step is critical for ensuring your information is interpreted correctly. Combining this with well-written content provides the rich context AI needs to feature you. ## SEO + GEO = A Holistic Digital Strategy The digital world is no longer just about search rankings—it’s about being the source of reliable answers. To ensure your nonprofit remains discoverable and influential, a blended approach is necessary. Continue investing in the SEO fundamentals that build your website’s authority and attract organic traffic. At the same time, begin layering in GEO practices to prepare your content for the AI-driven future of search. By preparing your strategy, whether that’s in-house or by [working with a nonprofit marketing agency like Elevation](https://go.elevationweb.org/contact-us), you set your nonprofit ahead of the curve. Organizations that make their content “answer-ready” will become the go-to sources for donors, volunteers, and partners using the next generation of search tools. This proactive approach will not only [enhance your visibility](https://www.elevationweb.org/blog/google-ad-grant-seo/) but also solidify your position as a trusted leader in your field. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## SEO vs GEO for Nonprofits FAQs ### What is the difference between SEO and GEO? SEO optimizes your content to rank in traditional search engine results that users click through. GEO optimizes your content so AI tools can understand, summarize, and cite it inside direct answers. SEO targets ranked links; GEO targets being the source an AI quotes. ### Does SEO still matter if AI answers questions directly? Yes. Search engines still drive significant traffic, and the same fundamentals, clear content, strong structure, and credibility, also help AI tools understand and trust your pages. SEO and GEO reinforce each other rather than compete. ### How can a nonprofit improve its GEO? Write clear, factual answers to real questions, use descriptive headings and structured data, and make your expertise and mission easy to extract. Content that directly answers a question in plain language is easier for AI tools to cite. [SEO and GEO services](/services-seo-geo/) can help structure this. ### Will GEO replace SEO? Not in the near term. The way people find information is shifting from searching to asking, but both behaviors coexist. The practical approach is to optimize for traditional search and AI-driven answers at the same time. ### What kind of content gets cited by AI tools? Clear, specific, well-organized content that answers a question directly and signals credibility. FAQs, definitions, and structured explanations tend to be easier for AI systems to pull from than long, unstructured prose. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Marketing, SEO for Nonprofits --- ### [How Performance Max Enhances Your $10K Ad Grant](https://www.elevationweb.org/blog/performance-max-ad-grant/) **Published:** September 23, 2025 **Author:** Jena Hodgson **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2025/09/1a.-How-Performance-Max-Enhances-Your-10K-Ad-Grant-1024x805.png "Elevation")**Performance Max enhances the Google Ad Grant by using Google’s automation to spend a nonprofit’s monthly grant budget across Search, Display, YouTube, Maps, and more from a single campaign. It expands reach beyond traditional search-only campaigns and helps organizations use more of their grant while pointing to clear conversion goals.** The Google Ad Grant offers nonprofits $10,000 per month in free advertising on Google. Traditionally, most nonprofits used the Ad Grant for search campaigns, but now there’s a more powerful, automated option: [Performance Max](https://support.google.com/google-ads/answer/10724817?hl=en). When you leverage Performance Max (PMax), you let AI manage and optimize your ad campaigns across all Google channels, expanding your reach and making every grant dollar go further. Performance Max is a campaign type that brings together Search, Display, YouTube, Maps, and more into one managed campaign, guided by Google’s machine learning. This matters because it greatly simplifies account management, maximizes your exposure, and connects you with more people interested in your cause. ## Why Performance Max Matters for Nonprofits For busy nonprofit teams, running many different ad campaigns is tough. Performance Max helps by using AI to automate and optimize your campaigns, so you can focus on your mission. All you do is set your goals, upload your creative assets, and let Google’s AI handle the rest. The real magic of Performance Max is how it distributes your ads: - **YouTube:** Show inspiring videos that bring your mission to life. - **Search:** Appear when people are searching for what you offer. - **Display Network:** Reach new audiences on websites and apps. - **Gmail:** Connect right inside inboxes. - **Maps & Discover:** Guide people to your events or facility and reach them in their content feeds. This cross-channel setup helps find supporters wherever they spend time online—not just those searching for nonprofits like yours. Are you new to ad grants, or want to see them in action? Our post on [Google Ad Grant Success Stories for Nonprofits](https://www.elevationweb.org/blog/google-ad-grant-success-stories-nonprofits/) highlights how these tools can make a difference. And ongoing support for your nonprofit website is crucial. Our [Nonprofit Website Support](https://www.elevationweb.org/blog/nonprofit-website-support/) guide shares helpful best practices. ## Key Benefits of Using Performance Max Why add Performance Max to your Ad Grant strategy? Here are some major advantages: ### Smarter Targeting by Automation AI-driven targeting means your ads reach people who are likelier to take action, whether that’s donating, signing up to volunteer, or attending an event. The system uses browsing habits and user data to make targeting more effective than manual methods. ### Improved Conversion Tracking Grantees have to use conversion tracking to keep their grant, and PMax makes this easy. Define your most important goals (like donations or sign-ups), and the AI will direct your ads toward people who are most likely to complete those actions. ### Untapped Audiences Some supporters won’t look for your organization by name. Performance Max helps you reach people who align with your mission, based on their behavior and interests—even if they aren’t searching for you specifically. ## Best Practices for Ad Grant Users Automation is powerful, but it’s not perfect. You still need to guide your campaigns to make the most of your grant. ### Set Measurable Goals Set up conversion tracking for meaningful actions: - Donations - Volunteer sign-ups - Event registrations - Email subscriptions This helps Google’s AI focus your spending where you need it most. ### Organize Your Assets Thoughtfully Give PMax a range of quality assets: - Short, compelling headlines and descriptions - High-quality, story-driven images - At least one short YouTube-ready video - Your logo for branding More assets give AI more options to match your ads to your audiences. ### Stay Involved Review performance regularly. Automation needs oversight; tweak your goals, pause underperforming assets, and be patient as the algorithm learns. And don’t set your budget too low. Allow enough daily spend for the system to optimize. ![](https://www.elevationweb.org/wp-content/uploads/2025/09/1b.-How-Performance-Max-Enhances-Your-10K-Ad-Grant-1024x805.png "Elevation")## Real-World Examples How does Performance Max help in the real world? Here are a few scenarios: ### 1. Drive Event Attendance An animal shelter uses PMax for their “Paws for a Cause” event, showing pet adoption ads on YouTube and to people searching nearby parks on Maps. They set the conversion goal as event registrations, and the campaign leverages fun animal images and real event footage. ### 2. Grow Volunteer Sign-Ups A food bank wants more volunteers for the holidays. Their ads target different groups: students, retirees, and community members. Their conversion goal: completed volunteer applications. ### 3. Increase Online Donations An international relief group uses PMax to quickly mobilize support during emergencies. Their campaign includes urgent messaging and field photos. The AI finds users previously interested in disaster relief and maximizes donation conversions on Display and YouTube. ## Take the Next Step Performance Max is a major leap for nonprofits using the Google Ad Grant. More automation, better targeting, and broader reach mean your message gets in front of the people who matter most. If you’re curious about how other nonprofits have succeeded, check out our post on [Google Ad Grant success stories](https://www.elevationweb.org/blog/google-ad-grant-success-stories-nonprofits/). *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Performance Max and the Ad Grant FAQs ### What is the Google Ad Grant? It is a Google for Nonprofits program that gives eligible organizations a monthly budget of in-kind search advertising. It lets nonprofits show ads to people searching for related causes and services at no cash cost. ### How is Performance Max different from search campaigns? Traditional Ad Grant campaigns run text ads on Search only. Performance Max uses Google’s automation to place ads across multiple Google channels from one campaign, optimizing toward the conversions you define. ### Will Performance Max help me use more of my grant? Often, yes. Many nonprofits leave grant budget unspent with search-only campaigns. Because Performance Max reaches more placements, it can put more of the available budget to work, as long as you feed it strong conversion goals. ### What do I need before launching Performance Max? Clear conversion tracking, quality creative assets, and a defined goal such as donations, sign-ups, or registrations. The automation is only as good as the goals and assets you give it. ### Should every nonprofit use Performance Max? Not always. It works best when you have solid conversion tracking and assets to supply. If you are unsure how it fits your account, [Ad Grant management](/services-google-ad-grant/) can help you structure campaigns around your goals. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant, Nonprofit Tools --- ### [How Much Does Website Maintenance Cost for Nonprofits?](https://www.elevationweb.org/blog/website-maintenance-cost-nonprofits/) **Published:** August 4, 2025 **Author:** Jena Hodgson **Excerpt:** For nonprofits, a website isn't just a digital storefront—it’s the heart of your mission online. **Content:** ![How Much Does Website Maintenance Cost for Nonprofits](https://www.elevationweb.org/wp-content/uploads/2025/08/2.-How-Much-Does-Website-Maintenance-Cost-for-Nonprofits_-1024x768.png "Elevation")**Nonprofit website maintenance ranges from a small monthly fee for basic updates and security to a few hundred dollars a month for a managed care plan covering updates, backups, security, monitoring, and support. What you pay depends on your site size and how much hands-on help you need. (See our [website maintenance plans](/services-website-maintenance/).)** ## Breaking Down Website Maintenance Costs for Nonprofits For nonprofits, a website isn’t just a digital storefront—it’s the [heart of your mission online](https://www.elevationweb.org/blog/nonprofit-communications-strategy-a-step-by-step-guide-elevationweb/). However, keeping a website in optimal shape requires ongoing maintenance, and planning a budget for this can feel like a daunting task. How much should nonprofit organizations allocate for website upkeep? What kinds of support are necessary, and how does pricing work? This guide breaks down the costs and variables involved in website maintenance for nonprofits. By the end, you’ll have a clear understanding of typical pricing models, common inclusions, and tips for creating a budget that protects your mission online without draining your resources. ## Common Pricing Models Website maintenance services are typically offered in one of three pricing models. Each structure caters to different needs and organizational preferences, so it’s important to weigh which option fits your nonprofit best. ### Hourly Rates Some service providers charge by the hour, making this an appealing choice for nonprofits with minimal and occasional maintenance needs. For instance, you may only require help resolving specific issues, like broken links or plugin bugs. Hourly support is also ideal if you have an experienced in-house team that can handle day-to-day tasks while outsourcing occasional challenges. - **Typical hourly rates** range from $50 to $150, depending on the provider’s expertise and region. ### Retainer Agreements A retainer is a pre-paid arrangement for a set number of hours or tasks per month. Nonprofits with medium or ongoing maintenance requirements often choose this option because it provides predictable costs and priority access to support. Retainers ensure that your website receives consistent care without the hassle of piecemeal requests. - **Typical retainer costs** fall between $300 and $1,000 monthly, based on the complexity of your website and services included. ### Bundled Plans Bundled maintenance plans often combine multiple services, such as hosting, software updates, and security monitoring, into a single package. These plans are comprehensive, making them a great fit for nonprofits that prefer an all-in-one solution for peace of mind. Many service providers ([including Elevation](https://www.elevationweb.org/bundle-plans/)) offer tiered bundles to accommodate different budgets and website needs. - **Typical bundled plan costs** typically range from $500 to $5,000 annually. ## What Affects Cost? The wide range of website maintenance costs comes down to several key factors. Understanding these variables can help your nonprofit better estimate what to expect. ### Website Size Larger websites with numerous pages, resources, and media assets require more time and resources to maintain. A basic 10-page site will naturally cost less to update than a robust site with hundreds of pages or interactive features like event calendars, e-commerce stores, or volunteer portals. ### CMS Type Your website’s content management system (CMS), such as WordPress, Drupal, or a custom platform, significantly impacts maintenance costs. Some systems are simpler and more affordable to manage, while others involve more technical expertise (and higher prices). ### Update Frequency How often will your site need updates? Websites that require daily content additions, like blog posts or event schedules, will push maintenance costs higher. On the other hand, a less active site that only updates quarterly will remain more budget-friendly. ### Complexity Custom-built websites or sites with advanced integrations (like CRM systems, donation platforms, or multilingual functionality) typically cost more to maintain. These sites require specialized skills to troubleshoot and update properly. ## What’s Usually Included? Website maintenance isn’t just about fixing glitches. It’s about ensuring your website operates efficiently, securely, and in alignment with your mission. Here are some of the standard services included in most website maintenance plans: ### Backups Regular backups protect your data and allow you to restore your site to a previous version if something goes wrong. Most providers schedule automatic backups weekly or monthly as part of their service. ### Plugin and Theme Updates Plugins and themes are key to keeping your CMS functional, secure, and up-to-date. Maintenance providers ensure these updates happen smoothly without breaking your site, which is a common risk when handling updates on your own. ### Security Monitoring A secure website is non-negotiable for nonprofits handling sensitive donor and user data. Maintenance plans often include malware scans, firewall management, and SSL certificate renewals to protect against cyber threats. ### Bug Fixes and Performance Optimization Providers routinely fix broken links, perform speed tests, optimize SEO elements, and address other technical issues that degrade user experience. ### Accessibility Audits Checking for compliance with Web Content Accessibility Guidelines (WCAG) is increasingly becoming a standard service. It ensures your website is inclusive for all users, including those with disabilities. ## Typical Cost Ranges While prices vary, here’s a general idea of what nonprofits can expect to pay for website maintenance: - **Basic Support** ($300–$1,000/year): Ideal for small, simple websites that need minimal updates and basic security coverage. - **Mid-Level Support** ($1,000–$5,000/year): Suitable for midsize nonprofits with moderate traffic, regular content updates, and security needs. - **Advanced Support** ($5,000–$12,000+/year): Best for large organizations or complex websites with enhanced functionality, high traffic, and mission-critical operations. ![Male at desk using calculator and checkbook](https://www.elevationweb.org/wp-content/uploads/2025/08/2.-How-Much-Does-Website-Maintenance-Cost-for-Nonprofits_-1-1024x768.png "Elevation")## Smart Budgeting Tips Even with a tight budget, there are ways to [prioritize essential services](https://www.elevationweb.org/blog/10-essential-website-support-and-maintenance-services-every-nonprofit-needs/) and save on costs. ### Prioritize Critical Support Security should always be a top budget consideration. Compromised websites not only harm your reputation but can also halt operations. Make room in your budget for essential services like backups, patches, and malware protection, even if it means scaling back on less urgent updates. ### Bundle Services with Hosting Many providers offer discounts if you combine maintenance with hosting. Bundling ensures seamless care since the vendor is already familiar with your website’s setup and needs. ### Plan for the Long-Term Costs Instead of viewing maintenance as a one-time expense, understand it as an ongoing operational cost. Building it into your annual budget avoids financial surprises down the road. ### Use Nonprofit Discounts Some service providers and hosting platforms offer discounts or grants specifically for nonprofit organizations. Be sure to explore opportunities for reduced pricing before signing a contract. ### DIY Where Possible If your team has the capacity, consider handling lighter tasks, like content updates or basic performance checks, in-house. Outsource only specialized services that your nonprofit lacks the expertise to handle. ## Website Maintenance Cost Understanding all the website maintenance costs involved and available pricing models gives your nonprofit the confidence to make informed budgeting decisions. Whether you choose hourly support, a retainer, or a bundled plan, investing in the right services can provide peace of mind and keep your website running smoothly—without straining your resources. If budgeting for maintenance still feels overwhelming, consult experienced professionals who specialize in nonprofit website support. [Partners like Elevation](https://www.elevationweb.org/about-us/) can guide you in selecting the perfect plan for your organization’s unique needs and goals. ## Nonprofit website maintenance FAQs ### How much does nonprofit website maintenance cost? From modest monthly fees for basic upkeep to a few hundred dollars a month for a full managed care plan. It scales with site size and support needs. ### What does website maintenance include? Core, plugin, and security updates; backups; uptime and security monitoring; bug fixes; and a set amount of content-update support. ### Why do nonprofits need website maintenance? To stay secure, fast, and current. An unmaintained site is a security risk and slowly loses donors to broken pages and slow loads. ### Can you maintain a nonprofit website yourself? Smaller orgs can handle basic updates, but security monitoring, backups, and emergency fixes are where a care plan pays for itself. ### What is a website care plan? A monthly service that bundles maintenance, security, backups, and support so your team can focus on the mission, not the website. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Web Hosting, Website Maintenance --- ### [How SEO Enhances the Impact of Your Google Ad Grant](https://www.elevationweb.org/blog/google-ad-grant-seo/) **Published:** September 1, 2025 **Author:** Jena Hodgson **Excerpt:** Running Google Ads is a game-changer for nonprofits. But here’s the catch—your ads are only as effective as the landing pages they’re connected to. **Content:** ![How SEO Enhances the Impact of Your Google Ad Grant](https://www.elevationweb.org/wp-content/uploads/2025/09/6.0-SEO-Google-Ad-Grant- -1024x768.png "Elevation")**The Google Ad Grant drives paid traffic to your nonprofit, but SEO determines what those visitors find and whether they convert. Strong on-page content, relevant keywords, and high-quality landing pages improve your Ad Grant Quality Scores, lower the work of staying compliant, and keep earning organic traffic long after a campaign ends.** ## A Deep Dive Into Google Ad Grant SEO Running [Google Ads is a game-changer](https://www.elevationweb.org/blog/google-ad-grants/) for nonprofits. But here’s the catch—your ads are only as effective as the landing pages they’re connected to. Nonprofits often overlook the key ingredient that ensures those landing pages succeed at converting visitors into supporters: search engine optimization (SEO). Google Ads and SEO might appear to be separate strategies, but they are closely intertwined and arguably should be seen as a single strategy. By implementing an effective Google Ad Grant SEO to optimize your website and landing pages, you can enhance ad performance, elevate user experience, and drive more conversions. ## What SEO Has to Do With Ads SEO is typically associated with organic traffic, helping your website rank higher in unpaid search results. But its impact extends far beyond that. When combined with paid advertising, such as Google Ad Grants, it becomes a tool for amplifying the effectiveness of your campaigns. ### How SEO and Ads Work Together 1. **User Relevance** Ads drive traffic to your website or landing page, but high-quality SEO ensures those pages are primed to deliver what users need. If a visitor doesn’t find relevant, engaging content upon clicking your ad, they’ll leave, increasing bounce rates and wasting your ad funds. SEO ensures your content is targeted and valuable. 2. **Ad Performance Metrics** Google evaluates the user experience (UX) of your landing pages when determining ad placements and costs. SEO helps improve UX through faster page speeds, mobile-friendly designs, and relevant content, making your ads more effective. 3. **Boosted ROI** SEO increases the likelihood of converting visitors who click on your ads, whether your goal is to collect donations, sign up volunteers, or raise awareness. Every element of a well-optimized page, from strategic keywords to clear CTAs, boosts your return on investment. ## Landing Page Quality Score Quality Score, a metric that ranges from 1 to 10, measures the relevance of your ads and landing pages. For Google Ad Grant users, a strong score is [vital to maintain eligibility](https://www.elevationweb.org/blog/google-ad-grant-requirements/). Falling below compliance (like a 5% click-through rate) risks losing your grant. The good news? SEO can boost your score by improving relevance and user experience. ### SEO Factors That Impact Quality Scores - **Keyword Relevance** If your ad targets “volunteer opportunities in \[city\],” but your landing page doesn’t include this keyword prominently, Google may ding your Quality Score. Using SEO to create keyword-rich pages ensures relevancy across ads and landing pages. - **Page Experience** A slow, clunky website or poorly structured landing page will lower your score, making your ads less competitive. Proper SEO boosts page performance by optimizing for speed, navigation, and usability. - **Content Alignment** Delivering on the promise of your ad matters. If your ad promotes “tips for fundraising success,” but the landing page is generic or off-topic, users will leave. SEO ensures that landing page content aligns perfectly with ad copy. ### Pro Tip: Track Quality Scores for your campaigns and identify low-performing ads. Revisit the SEO of corresponding landing pages, focusing on keywords, UX, and content clarity to improve scores. ## Page Speed & Mobile Optimization Page speed and mobile optimization are cornerstones of modern-day SEO, and they directly impact your ad campaigns. Nonprofits that don’t invest in these areas risk alienating potential supporters and driving up ad costs. ### Why Page Speed Matters When a potential donor clicks on your ad, they expect your landing page to load quickly. If it takes more than a few seconds, they’re likely to abandon the effort entirely. This not only lowers the chances of a conversion but also negatively affects your Quality Score. ### Mobile Optimization in Focus With over half of web traffic now coming from mobile devices, mobile-friendly sites are crucial. Nonprofits that fail to optimize for small screens unintentionally exclude a significant portion of their audience. ### SEO Best Practices for Speed & Mobile: - Use tools like Google PageSpeed Insights to test your site and implement recommendations. - Compress images and enable browser caching for faster load times. - Ensure your site uses responsive design to adapt seamlessly to various screen sizes. - Optimize font sizes, button placement, and navigation menus specifically for mobile users. ## Relevant Content & Keywords SEO thrives on relevance. It’s the backbone of both organic search rankings and ad performance. Integrating targeted, high-quality content with strategic keywords strengthens your landing pages and makes your ads more effective. ### Keyword Strategy for Ads and SEO The keywords you bid on in your Google Ads should appear naturally within your landing page content. This consistency signals to Google that your page is relevant to user searches, boosting Quality Scores and ad alignment. ### Content That Converts Your landing pages must quickly communicate value. A clear headline, engaging visuals, and straightforward copy that references ad keywords create a seamless experience for visitors. ### Example: If your nonprofit promotes “environmental education programs,” ensure your landing page includes: - A compelling header, e.g., “Empower the Next Generation with Environmental Education.” - Supporting content, such as details about your programs, testimonials, and easy donation options. - Strategic keywords placed naturally throughout the page. ## Tracking & Structure SEO isn’t just about attracting traffic—it plays a vital role in how effectively you can track and analyze campaign performance. A well-optimized site provides better data for understanding visitor behavior and refining your campaigns. ### Tools and Tags Implementing SEO best practices, like structuring your site for analytics tools, ensures you can track user interactions accurately. For example: - **Google Analytics:** Tracks user behavior, from page views to goal completions. - **UTM Parameters:** Lets you monitor which Google Ad Grant campaigns drive results. ### Structured Content SEO also involves structuring your pages with proper headings (H1, H2, H3) and metadata. This makes it easier for both users and analytics tools to understand your content. ## **Elevated Example: ABTA Case Study** ![Screenshot of the ABTA case study page from the Elevation website](https://www.elevationweb.org/wp-content/uploads/2025/09/6.0-SEO-Google-Ad-Grant- -1-1024x768.png "Elevation")A real-world example of how SEO and Google Ad Grant strategies work together comes from the American Brain Tumor Association (ABTA). Partnering with Elevation, ABTA optimized their website, regained control of their Google Ad Grant, and reached the right audiences to drive meaningful engagement. **The Challenge** ABTA faced a deactivated Google Ad Grant account, limiting their ability to connect with their audience and promote key initiatives like their multi-city BT5K Run. They needed to restore their account, improve ad performance, and ensure their website was optimized to convert traffic into action. **The Solution** Elevation implemented a dual approach, combining SEO and Google Ad Grant management to maximize impact: - **Grant Reactivation & Compliance:** Restored ABTA’s Google Ad Grant account, ensuring full compliance and unlocking its potential. - **Paid Search & SEO Synergy:** Used paid search marketing to make up for lost time while optimizing the website for organic search visibility. - **Event Promotion:** Created targeted display ads to boost awareness and registration for ABTA’s BT5K Run, one of their largest annual events. - **Traffic & Conversion Optimization:** Enhanced landing pages with engaging content, clear calls to action, and improved user experience to increase conversions. **The Result** The combined efforts of SEO and Google Ad Grant management delivered impressive results: - **Increased Ad Performance:** Click-through rates rose by 45%, reflecting higher-quality traffic. - **Boosted Event Engagement:** Display ads drove significant awareness and registrations for the BT5K Run. - **Overall Growth:** Web traffic and conversions saw a measurable increase, helping ABTA better fulfill their mission. For a deeper look at their results, explore the full ABTA case study [here](https://portfolio.elevationweb.org/abta/). ## Demystifying Google Ad Grant SEO If you’re already running Google Ad Grant campaigns, start auditing your landing pages through an SEO lens. The results could be transformative, bringing your nonprofit closer to achieving its digital goals. For tailored, expert assistance in aligning SEO with your Google Ads strategy, [schedule a consultation with Elevation](https://go.elevationweb.org/contact-us) to amplify your impact today. ## Ad Grant and SEO FAQs ### How does SEO improve Google Ad Grant performance? Better landing pages and keyword-relevant content raise your Quality Scores, which helps your ads show more often and rank higher. The same content that satisfies searchers also satisfies Google’s ad system. ### Does the Ad Grant replace the need for SEO? No. The grant brings paid clicks while it runs, but SEO builds organic visibility that keeps working without ad spend. Together they cover both immediate and long-term search presence. Elevation’s [digital marketing services](/services-growth-marketing/) connect the two. ### What landing pages work best for Ad Grant traffic? Focused pages that match the searcher’s intent, load quickly, and have a single clear action – donate, sign up, or learn more. Sending grant traffic to a generic homepage usually wastes clicks. ### How do keywords connect Ad Grant and SEO? Researching keywords for your ads reveals the terms your audience actually uses. Building those same terms into your site’s content strengthens organic rankings and ad relevance at the same time. ### Will good SEO help me stay Ad Grant compliant? It helps. Google requires a meaningful clickthrough rate and quality landing pages. Relevant, well-structured content improves both, making the 5% CTR threshold and other rules easier to meet. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant, SEO for Nonprofits --- ### [Top 5 Website Maintenance Mistakes Nonprofits Make](https://www.elevationweb.org/blog/5-website-maintenance-mistakes/) **Published:** August 25, 2025 **Author:** Jena Hodgson **Excerpt:** Maintaining a website might seem straightforward at first glance, especially when things appear to run smoothly on the surface. **Content:** ![Frustrated woman holding her hand to her forehand](https://www.elevationweb.org/wp-content/uploads/2026/06/5.-Top-5-Website-Maintenance-Mistakes-Nonprofits-Make.png "Elevation")**The most common nonprofit website maintenance mistakes are skipping regular backups, delaying software and plugin updates, ignoring broken links and forms, neglecting security and SSL, and letting content and donation flows go stale. Each one quietly erodes trust, security, and the visitor experience that drives donations.** ## Common Maintenance Pitfalls to Avoid for Nonprofit Websites Maintaining a website might seem straightforward at first glance, especially when things appear to run smoothly on the surface. However, even the most well-intentioned teams can make critical mistakes that jeopardize functionality, security, and user experience. These missteps can hinder your organization’s ability to connect with donors, engage volunteers, and achieve your mission. The good news? Most website maintenance mistakes are easily avoidable with a bit of preparation and the [right processes](https://www.elevationweb.org/blog/10-essential-website-support-and-maintenance-services-every-nonprofit-needs/), like the top five we’ll cover in this guide. ## 1. Skipping Backups ### Why It’s a Problem Imagine waking up to find your entire website gone—whether due to a cyberattack, server crash, or accidental mishap. Without a recent backup of your website, there’s no way to retrieve the lost data. All your effort creating blog content, refining donation pages, and organizing event registrations could disappear in an instant. Backups serve as a vital safety net, ensuring that you can quickly restore your site even in the face of the worst-case scenarios. Yet, many nonprofits either forget this crucial step or assume their hosting provider takes care of everything by default. ### The Consequences - **Permanent Data Loss**: Years of impact stories, donor acknowledgment lists, and other irreplaceable data can vanish. - **Prolonged Downtime**: Without a backup, rebuilding your site from scratch takes time. During that downtime, you lose engagement and credibility. - **Costly Recovery Efforts**: Professional data recovery services, while an option, come with a steep price tag. ### What You Can Do Schedule automatic backups through your website’s content management system (CMS) or hosting provider. Most platforms, like WordPress, offer easy-to-use plugins for regular backups. Ensure backups are stored in multiple locations, including the cloud and external drives, for added security. ## 2. Ignoring Updates ### Why It’s a Problem Keeping your website software, plugins, and themes updated might seem like a minor housekeeping task, but skipping updates leaves your site vulnerable to crashes, bugs, and security breaches. Outdated software is one of the most common entry points for hackers targeting nonprofit websites, especially because these types of sites often handle sensitive donor data. ### The Consequences - **Security Vulnerabilities**: Hackers exploit known weaknesses in outdated software, putting your site at risk of malware or phishing attacks. - **Compatibility Issues**: Skipping updates can cause conflicts between plugins, themes, and the CMS, resulting in frustrating bugs or broken functionality. - **Reduced Performance**: Older software may not be optimized for speed, potentially slowing down your site and hurting user experience. ### What You Can Do Set up reminders or hire a professional to check for updates at least once a month. Always test updates in a staging environment before applying them to your live site to avoid accidental disruptions. ## 3. Forgetting to Test Forms ### Why It’s a Problem Forms are the backbone of nonprofit websites, collecting donations, enabling volunteer sign-ups, and registering event attendees. When these forms don’t work as designed, users can’t take the actions you’re encouraging, and you may not even realize it until it’s too late. A broken donation form could mean lost funding, and an unresponsive contact form could cost you valuable leads. Worse yet, unresolved form issues can frustrate users and make them question your organization’s professionalism. ### The Consequences - **Lost Donations and Engagement**: A single broken form could result in hundreds—or even thousands—of dollars in lost support. - **Reduced Trust**: Potential supporters may hesitate to trust an organization when even basic interactions feel unreliable. ### What You Can Do Regularly test all forms on your website, especially those for donations and sign-ups. Submit test entries to ensure forms: - Accept data correctly. - Forward submissions to the proper email address or database. - Load confirmation pages or send automated responses. ## 4. Not Monitoring Downtime ### Why It’s a Problem Your website may not be accessible at all times, even if you’re unaware of it. Server crashes, performance bottlenecks, or hosting provider outages can leave visitors staring at an “error” message instead of interacting with your content. Occasional downtime is inevitable, but if it happens frequently or goes unnoticed for too long, it damages your nonprofit’s credibility and frustrates users. Worse, downtime leads to missed opportunities, such as donors unable to complete their transactions or volunteers failing to register for events. ### The Consequences - **Loss of Credibility**: A website that’s often inaccessible can make your organization seem unreliable. - **Lower Ranking on Search Engines**: Frequent downtime impacts your SEO, pushing you further down search results. - **Missed Opportunities**: Key interactions with donors, volunteers, or partners may be lost due to outages. ### What You Can Do Use tools like UptimeRobot or Pingdom to monitor your website’s availability. These services will notify you immediately if your site goes offline, letting you address issues quickly. ## 5. Treating It as a One-Time Task ### Why It’s a Problem Website maintenance isn’t something nonprofits can tackle once and forget. A site requires ongoing attention to remain functional, secure, and aligned with your goals. Treating maintenance as a one-time effort often leads to complications later, including outdated content, emerging vulnerabilities, and declining user engagement. ### The Consequences - **Decreased User Experience**: Without regular refreshes, your site grows stale and fails to meet shifting expectations. - **Missed Updates or Security Patches**: Lack of ongoing maintenance leaves your site vulnerable to attacks. - **Loss of Donor and Volunteer Interest**: Users may stop visiting an outdated or poorly functioning website. ### What You Can Do Establish a routine schedule for maintenance tasks, such as backups, updates, performance refreshes, and accessibility checks. Assign these responsibilities to team members or a professional support partner to ensure consistency over time. ## How to Avoid These Mistakes Addressing website maintenance doesn’t have to be complicated. By putting systems in place, even small nonprofit teams can stay ahead of these common pitfalls. Here’s how to make it work: ### Simple Processes - **Create a Checklist**: Document essential maintenance tasks, such as monthly updates and quarterly audits, to stay on track. - **Automate Where Possible**: Leverage technology to handle backups, updates, and performance monitoring on autopilot. ### Partner with Reliable Support If capacity is limited, consider outsourcing to professionals specializing in nonprofit website maintenance. They’ll provide both the expertise and dedicated time to keep your site running smoothly, allowing your team to focus on your mission. ![Young woman holding a laptop and giving a thumbs up gesture](https://www.elevationweb.org/wp-content/uploads/2026/06/5.-Top-5-Website-Maintenance-Mistakes-Nonprofits-Make-1-1024x768.png "Elevation")## Lessons Learned Website maintenance is a critical operational priority for nonprofits, yet it’s often overlooked until something goes wrong. By proactively addressing these five common mistakes (skipping backups, ignoring updates, forgetting to test forms, not monitoring downtime, and viewing maintenance as a one-time task), you can safeguard your website’s effectiveness and build trust with your audience. The fixes are straightforward with the right processes and partnerships in place. Not sure where to start? Partner with trusted [nonprofit marketing providers like Elevation](https://www.elevationweb.org/about-us/) for expert guidance in maintaining a website that reflects your organization’s professionalism and impact. ## Nonprofit Website Maintenance FAQs ### Why is website maintenance important for nonprofits? Your site is often the first stop for donors and volunteers. Regular maintenance keeps it secure, fast, and working, protecting both your reputation and the donation revenue that depends on a smooth experience. ### How often should we back up our website? Back up regularly and automatically, with the frequency matching how often you change content. Store copies offsite and test that a restore actually works, so a hack or failed update never means starting over. ### Why do software and plugin updates matter? Outdated software is the leading way sites get hacked. Updates patch security holes and keep features working, but test them before applying so an update does not break your design or forms. ### How do we keep our website secure? Keep everything updated, use strong unique passwords with limited admin access, install an SSL certificate, and run a security plugin or service that monitors for threats and malware. ### Should we maintain our website ourselves or hire help? Small teams can handle basics, but ongoing security, updates, and monitoring are easy to let slip. A maintenance plan, like our [website maintenance service](/services-website-maintenance/), keeps it covered so your team can focus on the mission. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Web Hosting, Website Maintenance --- ### [DIY vs. Professional Website Support: What’s Right for Your Nonprofit?](https://www.elevationweb.org/blog/diy-professional-website-support-nonprofit/) **Published:** August 18, 2025 **Author:** Jena Hodgson **Excerpt:** This guide will help you weigh the pros and cons of in-house and professional website support. **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/4.-DIY-vs.-Professional-Website-Support_-Whats-Right-for-Your-Nonprofit_-1024x768.png "Elevation")**DIY website support means your own team handles updates, maintenance, and fixes, while professional support means a dedicated agency or specialist manages your site. DIY saves money but demands time and technical skill; professional support costs more but adds reliability, security, and expertise. Many nonprofits choose a hybrid of both.** ## Choosing the Best Website Support Strategy Deciding how to [maintain your nonprofit’s website](https://go.elevationweb.org/importance-of-ongoing-support) is no small task. For many organizations, the choice boils down to two options: should you manage website support in-house or partner with a professional service? Each approach comes with its own set of benefits and challenges, and finding the right path depends on your team’s skills, resources, and goals. If you’re feeling uncertain, don’t worry. This guide will help you weigh the pros and cons of in-house and professional website support. Plus, we’ll explore a “hybrid” option for nonprofits looking for balance. By the end of this article, you’ll have greater clarity on which choice suits your organization’s unique needs. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/4.-DIY-vs.-Professional-Website-Support_-Whats-Right-for-Your-Nonprofit_@2x-1.png "Elevation")## The Pros of Managing Website Support In-House For nonprofits with tight budgets or a desire for more day-to-day control, managing website support internally can seem like an attractive option. Here’s why it works for some organizations. ### Cost-Effectiveness One of the primary motivations for choosing in-house support is budget constraints. Nonprofits often operate with limited financial resources, and handling website support internally eliminates the need for added service fees or retainers. Instead of paying a professional agency, you might train an existing team member or leverage volunteers with technical skills. These cost savings can then be reallocated to other operational needs, like running programs or funding outreach campaigns. ### Full Control When you manage website support in-house, you retain full control over everything, from deciding which updates to prioritize to how fast you address issues. This level of autonomy can be beneficial for organizations with specific workflows or where agility is essential to operations. For instance, in-house teams can quickly adjust the website to reflect last-minute changes, like adding a major campaign update or real-time donor acknowledgments. ### Quick Fixes For minor issues, such as tweaking page content or updating a plugin, having someone from your team handle support can often be faster than waiting for an external provider. This immediacy is helpful when making changes that require a quick turnaround time, such as correcting typos or swapping images. ## The Cons of Managing Website Support In-House While DIY website support can work for certain nonprofits, it’s not without its downsides. Here are some common drawbacks to consider. ### Limited Expertise Nonprofits often lack the technical expertise required to handle advanced issues like malware removal, accessibility audits, or SEO optimization. If your in-house team lacks experience, you may struggle to maintain your website properly. Mistakes made due to inexperience, such as deleting a critical file or applying incorrect updates, can lead to costly downtime or irreversible data loss. ### Time-Consuming Tasks Even if someone on your team has the skills, website support can be time-intensive. Routine maintenance tasks like troubleshooting errors, applying security patches, or creating backups can eat into hours that could be better spent on your core mission instead of managing technical tasks. Nonprofits with limited staffing may find themselves stretched too thin, resulting in burnout or delayed responses to critical issues. ### Risk of Mistakes Without proper training or attention to the latest technologies, in-house teams are more likely to make mistakes that compromise the website’s functionality or security. Small issues, like ignoring an outdated SSL certificate, can escalate into major problems that tarnish your organization’s reputation. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/4.-DIY-vs.-Professional-Website-Support_-Whats-Right-for-Your-Nonprofit_@2x-2.png "Elevation")## The Pros of Outsourcing Website Support For nonprofits looking to offload technical responsibilities, partnering with professional website support providers offers a range of benefits. ### Access to Expertise Working with professionals means your website is in the hands of experts who specialize in areas like cybersecurity, user experience, and optimization. These providers stay current on the latest trends and tools, ensuring your website meets industry standards. For example, a professional agency might flag vulnerabilities non-specialists would overlook, such as improper database configurations or weak passwords. ### Continuous Monitoring One of the advantages of outsourcing is the peace of mind that comes with 24/7 monitoring. Many [professional services](https://www.elevationweb.org/blog/10-essential-website-support-and-maintenance-services-every-nonprofit-needs/) offer round-the-clock oversight to spot and address issues like downtime, security breaches, or performance hiccups before they affect your audience. ### Enhanced Security Security is non-negotiable, especially for nonprofits collecting donor data or handling online transactions. Outsourcing to professionals ensures your website benefits from robust firewalls, SSL renewals, malware scanning, and timely software updates—all critical for staying secure. ### Peace of Mind With professionals managing your website support, your team is free to focus on your nonprofit’s mission. Outsourcing removes the stress of day-to-day maintenance, allowing you to dedicate time to programs, fundraising, or volunteer coordination instead of worrying about technical hiccups. ## The Cons of Outsourcing Website Support Despite its many advantages, outsourcing also has its challenges. Be sure to weigh these potential drawbacks. ### Recurring Costs Professional services typically come with recurring fees—whether hourly payment, a monthly retainer, or annual contracts. These costs can add up, especially for smaller nonprofits operating on a shoestring budget. While outsourcing saves time and reduces errors, the financial commitment may be a significant hurdle for some organizations. ### Reliance on a Provider Depending on an external team to handle website maintenance can sometimes feel like a dependency. If the provider has slow response times or doesn’t align with your organization’s sense of urgency, it could result in delays or frustrations. Additionally, any breakdown in communication, such as unclear task responsibilities, could disrupt your nonprofit’s workflow. ## The Hybrid Option If neither a fully DIY nor fully outsourced approach feels right, the hybrid model might be the perfect middle ground. This option allows nonprofits to handle simple, everyday tasks internally while delegating more complex or critical issues to professionals. ### How It Works - Your in-house team completes basic updates, such as posting event announcements or tweaking blog content. - Advanced tasks, like technical troubleshooting, heavy-duty security fixes, or large redesigns, are outsourced to experienced providers. ### Why It’s Effective This approach strikes a balance between cost and expertise. You save money by keeping smaller updates in-house, but you also avoid risks by outsourcing tasks beyond your team’s scope. Additionally, partnering with professionals on an “as needed” basis limits financial strain, compared to full-service outsourcing. ## The Next Step If your team has the expertise and time, handling basic tasks in-house can save costs. However, for specialized support requiring consistent monitoring and heightened security, outsourcing gives you the peace of mind to focus on your mission. A hybrid option may deliver the best of both worlds. By combining in-house management with professional help for complex tasks, your nonprofit can maintain an affordable, high-performing website that empowers your organization rather than hinders it. Evaluate your team’s capacity and technical knowledge. If you’re unsure of your website support capabilities, consider [consulting a provider like Elevation](https://go.elevationweb.org/contact-us). ## DIY vs. Professional Website Support FAQs ### Should my nonprofit manage its website in-house or hire help? It depends on your team’s technical skills, available time, and budget. In-house works for simple sites with capable staff; professional support fits organizations that need reliability, security, and faster fixes. ### What does professional website support include? It typically covers updates, security monitoring, backups, performance tuning, plugin and platform maintenance, and quick help when something breaks, so your team can focus on your mission. ### Is DIY website management cheaper? On the surface, yes, because you avoid service fees. But staff time, the risk of outages, and security gaps can add hidden costs that sometimes exceed the price of professional support. ### What is a hybrid website support model? A hybrid approach lets your team handle everyday content updates while a professional partner manages technical maintenance, security, and larger changes. It balances cost with peace of mind. ### How do I know it’s time to hire professional support? Common signs include frequent technical problems, security worries, an outdated site, or staff stretched too thin. [Our website maintenance services](/services-website-maintenance/) can take that load off your team. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Web Hosting, Website Maintenance --- ### [Signs Your Nonprofit Website Needs Support (And What to Do About It)](https://www.elevationweb.org/blog/nonprofit-website-support/) **Published:** August 11, 2025 **Author:** Jena Hodgson **Excerpt:** Website issues don’t just look bad—they actively harm your organization’s ability to inspire support and drive donations. **Content:** ![Signs Your Nonprofit Website Needs Support And What to Do About It](https://www.elevationweb.org/wp-content/uploads/2026/06/3.-Signs-Your-Nonprofit-Website-Needs-Support-And-What-to-Do-About-It-1024x768.png "Elevation")**Signs your nonprofit website needs support include slow load times, broken links or forms, outdated content, security warnings, plugin or platform updates that are overdue, and a donation flow that frustrates users. These issues quietly cost you donations and trust, and most are preventable with ongoing maintenance rather than waiting for something to break.** ## How to Spot Website Issues and Take Action Your nonprofit’s website might appear to be in good shape. The homepage loads, the navigation menu works, and your content is visible to visitors. But under the surface, small issues could be lurking, and those minor problems can turn into major obstacles if not addressed promptly. A slow website, broken forms, outdated content, or security warnings don’t just look bad—they actively harm your organization’s ability to [inspire support and drive donations](https://www.elevationweb.org/blog/build-a-user-friendly-donation-page-a-guide-for-nonprofits/). Below, we’ve spotlighted the key warning signs that your website needs attention. ## Slow Loading Times Have you noticed your website taking a few extra seconds to load? Perhaps you’ve even heard complaints from users who couldn’t wait for pages to appear. Slow loading speeds aren’t just a minor inconvenience. They have tangible consequences. ### Why Speed Matters When your website takes too long to load, visitors are more likely to leave before engaging with your content. Research from Google has found that over half of users abandon a site if it takes longer than three seconds to load. For nonprofits, this could mean losing potential donors, volunteers, or beneficiaries. Beyond user experience, loading times also impact search engine optimization (SEO). Google now prioritizes faster websites in its rankings, meaning that a slow site could push your nonprofit further down search results, reducing your online visibility. ### Actionable Check Use tools like Google PageSpeed Insights or GTmetrix to check your site’s loading time. These platforms will flag speed issues and suggest steps for improvement, such as optimizing images, using a content delivery network (CDN), or reducing unnecessary code. ## Broken Forms or Links Broken forms or links might seem trivial, but their impact is anything but small. Whether it’s a contact form that no longer submits entries or links that lead users to a 404 error page, these issues disrupt the user experience and could cause your audience to lose faith in your professionalism. ### Consequences of Broken Features - **Missed Donations**: Imagine a donor lands on your website, ready to give generously. Click. Nothing happens. A broken donation form can instantly kill their motivation, causing your nonprofit to lose critical financial support. - **Missed Opportunities**: Similarly, volunteers trying to sign up, members filling out event RSVPs, or grant applications submitted online can all be thwarted by malfunctioning forms or non-functional links. ### Actionable Check Audit your site manually or use a tool like Dead Link Checker to identify broken links. Test every call-to-action (CTA) to ensure key features like donation forms or sign-up pages are working as intended. ## Outdated Content Your website should reflect an active, thriving organization. If your event calendar still lists activities from three years ago or your latest blog post is from 2020, visitors might assume your nonprofit is no longer operational—or at best, no longer engaged. ### Why Stale Content Hurts Inactive websites can: - Create doubt about your credibility and seriousness. - Lead to missed opportunities to highlight your impact. - Harm your SEO, as fresh content boosts rankings and attracts new visitors. ### Actionable Check Commit to regular updates of your website’s prominent sections: - **News sections or blogs**: Keep supporters informed with updates on your projects, impact stories, or industry insights. - **Donor acknowledgment areas**: Showcase new corporate partners or spotlight recent successes. - **Calendars or resource links**: Ensure that upcoming events are listed, and old ones are promptly archived. ## Security Warnings A cybersecurity warning is not only alarming for users but also a glaring signal that your website needs immediate help. Whether users encounter a “Not Secure” label due to an expired SSL certificate or malware warnings pop up, these red flags can rapidly erode trust. ### Risks of Ignoring Security Warnings - **Data Breaches**: Nonprofits often collect sensitive donor or membership data. Without proper security, you risk exposing this information to hackers. - **Legal Consequences**: Failing to meet security requirements could violate data protection laws like GDPR, resulting in hefty fines. - **Loss of Credibility**: A visitor who sees a security warning will likely exit your site immediately and never return. ### Actionable Check Verify that your SSL certificate is current (look for the “https” in your URL). Regularly scan your website for vulnerabilities using tools like Qualys SSL Labs or Wordfence for WordPress sites. ## Mobile Issues Today, over half of all web browsing happens on mobile devices. If your nonprofit’s website isn’t optimized for smaller screens, you could be alienating a significant portion of your audience. ### Why Mobile Matters A mobile-optimized experience ensures that users can easily: - Navigate your pages. - Complete forms or make donations. - Tap on buttons or read text without excessive zooming or scrolling. A poor mobile experience can frustrate visitors and make your nonprofit appear outdated or out of touch with modern technology standards. ### Actionable Check Test your website on various devices and screen sizes. Use tools like Google’s Mobile-Friendly Test to evaluate responsiveness. Optimize design elements like clickable buttons, readable fonts, and scrollable menus to improve usability. ## What to Do About These Issues Now that you know what to look for, how can you address these problems proactively? Here are some concrete steps for nonprofits: ### Conduct a Site Audit Complete a thorough evaluation of your website to identify vulnerabilities, inefficiencies, and outdated elements. Use auditing tools or hire a professional to perform a comprehensive check of performance, accessibility, and security. ### Create a Maintenance Plan By establishing a website maintenance plan, you can prevent small problems from growing into larger, costlier disruptions. A good plan will include: - Regular updates to plugins, themes, and the CMS. - Frequent security checks and backups. - Scheduled reviews of content, links, and forms. ### Partner with Experts If DIY maintenance feels overwhelming, partner with a provider who specializes in nonprofit website support. Services like Elevation can ensure your site is secure, functional, and optimized for engagement. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/3.-Signs-Your-Nonprofit-Website-Needs-Support-And-What-to-Do-About-It-1-1024x768.png "Elevation")## Proactive Website Maintenance Your website is one of the most powerful tools your nonprofit has for driving impact, raising funds, and delivering resources, but only if it’s kept in good working order. Small issues, like slow load times or outdated content, can cascade into larger problems that harm your credibility and mission. By recognizing these warning signs early and taking proactive steps (whether through audits, maintenance plans, or expert partnerships with nonprofit marketing [providers like Elevation](https://www.elevationweb.org/about-us/)), you can ensure your website supports your goals rather than holding your organization back. *This piece is part of a bigger picture: see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Website Support FAQs ### How do I know if my nonprofit website needs support? Watch for slow pages, broken links or forms, security warnings, outdated content, and donors reporting problems. A drop in donations or traffic without a clear cause is also a signal that something on the site needs attention. ### Why does an outdated website hurt my nonprofit? An outdated site can load slowly, expose security gaps, and signal to visitors that your organization is inactive. Each friction point, especially in the donation flow, gives supporters a reason to leave before completing a gift. ### What is the difference between website support and a redesign? Support keeps your current site healthy through updates, fixes, security, and small improvements. A redesign rebuilds the site’s structure and look. Many organizations need ongoing support far more often than a full redesign. ### Can we maintain our nonprofit website ourselves? Small teams can handle content updates and basic tasks, but security patches, backups, performance, and technical fixes often require dedicated time and expertise. Many nonprofits use a [website maintenance partner](/services-website-maintenance/) to cover what staff cannot. ### How often should a nonprofit website be maintained? Core maintenance, such as updates, backups, and security checks, should happen on a regular ongoing schedule rather than only when problems appear. Content should be reviewed periodically so information stays accurate and current. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Marketing, Website Maintenance --- ### [Why Website Maintenance Matters for Nonprofits](https://www.elevationweb.org/blog/website-maintenance-nonprofits/) **Published:** July 30, 2025 **Author:** Jena Hodgson **Excerpt:** Investing in a stunning, functional website is a foundational step for any nonprofit. **Content:** ![Why Website Maintenance Matters for Nonprofits](https://www.elevationweb.org/wp-content/uploads/2026/06/1.-Why-Website-Maintenance-Matters-for-Nonprofits-2-1024x768.png "Elevation")**Website maintenance matters for nonprofits because a launched site needs ongoing care to stay secure, fast, and trustworthy. Regular updates, security patches, backups, broken-link fixes, and performance checks protect donor data and uptime, prevent costly failures, and keep the site delivering on your mission long after launch.** ## How Website Maintenance Supports Nonprofit Success Investing in a stunning, functional website is a foundational step for any nonprofit. It serves as a digital hub where supporters, donors, and beneficiaries connect with your mission. Yet, creating a effective website is only just the beginning. It’s actually the ongoing maintenance that ensures it [sustains its impact](https://www.elevationweb.org/blog/measuring-and-communicating-nonprofit-impact/). Below, we’ll explore why website maintenance matters and how it protects the integrity of your mission. By the end of this post, you’ll understand the key maintenance areas every nonprofit must prioritize to thrive online. ## Security First: Why Updates Prevent Vulnerabilities Every nonprofit collects some form of sensitive data, whether it’s donor information, email subscribers, or beneficiary applications. If your website isn’t secure, this data is vulnerable to breaches that could irreparably harm your organization’s reputation. Hackers often exploit outdated software, plugins, and systems. Regular updates help patch these vulnerabilities before they are exploited. Here’s how security maintenance helps: - **Protecting data**: Keeping your content management system (CMS), plugins, and security certificates up to date reduces the risk of data breaches. For example, installing the latest CMS version mitigates well-known risks that hackers target. - **Ensuring compliance**: Many nonprofits must comply with data protection laws like GDPR or HIPAA. A secure website helps you meet these requirements while honoring your supporters’ trust. ### Actionable Tip: Schedule monthly maintenance checks to monitor for software updates, expired SSL certificates, or unusual activity on your site. These proactive steps can save you significant headaches down the line. ## User Experience: Broken Links and Slow Load Times = Lost Visitors Your website is often the first impression your nonprofit makes. A broken, sluggish site can leave users frustrated and discouraged from engaging further. Research shows that 40% of users abandon a site that takes longer than three seconds to load. Multiply such occurrences, and you could be losing potential donors or valuable volunteers daily. Small issues, like broken links or missing images, can erode your nonprofit’s credibility instantly. If users can’t find the information they need, they’re far less likely to return. Meanwhile, a seamless, fast-loading site not only keeps users engaged but can also improve your search engine rankings, helping even more people discover your organization. ### Actionable Tip: Use free tools like Google PageSpeed Insights and online broken-link checkers to regularly audit your website and address inefficiencies. ## Donor Trust: Outdated or Buggy Websites Hurt Credibility Donors want to feel secure when they contribute to your cause. If your website looks outdated, isn’t functioning correctly, or doesn’t display basic information like recent updates or testimonials, potential donors may hesitate to give. A poorly maintained site can create doubts about your nonprofit’s professionalism and how funds are managed. Consider this scenario: a donor lands on your site intending to give. However, they encounter a broken donation page or vague, uninviting messaging. Instead of supporting your cause, they may walk away—or worse, choose to give elsewhere. ### Actionable Tip: Regularly test your donation forms, event sign-ups, and other key user interactions to ensure they’re functioning smoothly for all visitors. ## Accessibility Compliance: Regular Checks Are Essential for Inclusion Nonprofits serve diverse communities, so accessibility is non-negotiable. Ensuring your website complies with accessibility standards like the [Web Content Accessibility Guidelines (WCAG)](https://www.wcag.com/resource/what-is-wcag/) demonstrates your commitment to inclusion. This includes designing with features like: - **Incorporating alt text** for images, so people who use screen readers understand your visuals. - **Keyboard navigation** that enables users with motor disabilities to interact with your site. - **Readable font sizes and contrasting colors** to improve legibility. Failing to meet these accessibility benchmarks isn’t just unethical: it can also result in legal consequences. Accessibility ensures everyone, regardless of ability, has equal access to your mission and resources. ### Actionable Tip: Perform regular accessibility audits using tools like [WAVE](https://wave.webaim.org/) or [Axe](https://chromewebstore.google.com/detail/axe-devtools-web-accessib/lhdoppojpmngadmnindnejefpokejbdd?hl=en-US&pli=1) to identify and resolve barriers on your website. ![Young female sitting at a laptop computer holding pen](https://www.elevationweb.org/wp-content/uploads/2026/06/1.-Why-Website-Maintenance-Matters-for-Nonprofits-1-1-1024x768.png "Elevation")## Content Freshness: Maintained Sites Stay Relevant and Engaging Your website should adapt to your nonprofit’s evolving story. Old blog posts, outdated event calendars, and stagnant imagery can make users question whether your organization is still active. Regularly updating your website with fresh, relevant content keeps your audience engaged and showcases your ongoing impact. Additionally, search engines favor active websites. Publishing new blog posts, case studies, or updates helps improve your SEO rankings, making it easier for people to find you online. ### Actionable Tip: Create a content calendar to schedule regular updates like blogs, testimonials, or press releases. Aim for one fresh piece of content per month to stay relevant and boost engagement. ## Website Maintenance Protects Your Mission Online Your website is much more than a digital brochure—it’s a powerhouse for mobilizing support, sharing your mission, and driving donations. However, none of this is possible if your site isn’t maintained. A secure, accessible, and up-to-date website protects your nonprofit’s credibility while amplifying its impact. Not sure where to start with maintenance? Consider outsourcing to experts or creating an internal team tasked with routine checkups. For personalized guidance, schedule a [free consultation with Elevation](https://go.elevationweb.org/contact-us), a trusted partner in nonprofit website care. ## Nonprofit Website Maintenance FAQs ### What does website maintenance include? Core tasks are software and plugin updates, security monitoring and patching, regular backups, uptime and performance checks, broken-link and form testing, and content updates. Together they keep the site secure and working as intended. ### Why do nonprofits especially need maintenance? Nonprofit sites handle donations and supporter data, so a breach or outage carries real trust and financial cost. Limited internal tech staff also means small issues can go unnoticed until they become expensive problems. ### How often should a nonprofit website be maintained? Security updates and backups should happen on a regular schedule, often monthly or more, with monitoring running continuously. Larger reviews of speed, accessibility, and content are worth doing a few times a year. ### What happens if we skip maintenance? Outdated software invites security breaches, plugins break, forms quietly stop working, and speed degrades. Each of these can cost donations and erode trust, and emergency fixes usually cost far more than steady upkeep. ### Should we handle maintenance in-house or hire help? Either can work, but it must be consistent. If your team lacks the time or expertise, a [website maintenance plan](/services-website-maintenance/) keeps updates, backups, and monitoring on a reliable schedule. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Web Hosting, Website Maintenance --- ### [Google Ad Grant Success Stories: Real Results from Nonprofits Like Yours](https://www.elevationweb.org/blog/google-ad-grant-success-stories-nonprofits/) **Published:** July 21, 2025 **Author:** Jena Hodgson **Excerpt:** This post shares real Google Ad Grant success stories from nonprofits that partnered with Elevation. **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/6_Google-Ad-Grant-Success-Stories_-Real-Results-from-Nonprofits-Like-Yours-Image-1-1024x768.png "Elevation")**The Google Ad Grant gives eligible nonprofits up to $10,000 per month in free Google Search ads. Nonprofits that manage the grant well turn that budget into measurable outcomes: more donations, volunteer sign-ups, event registrations, and email subscribers. The success stories below show what is achievable when the grant is run against real goals.** ## Google Ad Grant Case Studies from Elevation Have you wondered how [Google Ad Grants](https://www.google.com/grants/) can transform your nonprofit’s outreach? With $10K in free monthly advertising, it’s a powerful tool, but nonprofits are often skeptical. Can it really drive measurable results? The answer is a resounding yes. This post shares real Google Ad Grant success stories from nonprofits that partnered with Elevation and achieved dramatic improvements in visibility, engagement, and conversions. Read on to discover how your organization can unlock its potential. ## Case Study 1: Helping Facepaint Promote Cultural Awareness Globally ### The Challenge [Facepaint](https://portfolio.elevationweb.org/facepaint-study-elevation/), a nonprofit focused on promoting cultural awareness through educational resources like books, audiobooks, and videos, struggled to expand its international reach. Low engagement levels and minimal conversions from their Google Ads campaigns limited their ability to fulfill their mission of donating over 20,000 books to communities worldwide. ### The Strategy Partnering with Elevation, Facepaint reimagined its Google Ad Grants approach through three targeted campaigns: 1. **Brand Awareness:** Increased global recognition of their mission. 2. **YouTube Promotion:** Highlighted educational videos for younger audiences. 3. **Books & Cultural Awareness Materials:** Drove traffic to free resource downloads. Key enhancements included: - **Geo-targeting:** Focused on regions like India, Spanish-speaking countries, and China, offering content in multiple languages. - **Strategic Keyword Use:** Terms directly tied to mission-driven searches, such as “free cultural books.” - **Regular Optimization:** Real-time adjustments ensured top performance. ### The Results Partnering with Elevation led to incredible outcomes: - **Clicks:** 17,968 clicks in two months, a 33.3% increase. - **CTR:** 13.8%, improving by 37.4%. - **Focused Campaign Success:** The “Books & Cultural Awareness Materials” campaign achieved 16,468 clicks with a CTR of 13.97%. ### Lesson Learned Facepaint’s results highlight the importance of tailored strategies. By geo-targeting priority regions and aligning messaging with their mission, they elevated their global impact efficiently. ## Case Study 2: Driving Engagement for Little Angels Service Dogs ### The Challenge [Little Angels Service Dogs](https://portfolio.elevationweb.org/little-angels-service-dogs-case-study/), a nonprofit dedicated to training and placing service dogs with children and adults with disabilities, needed to increase website traffic and engagement. They wanted to reach a broader audience of supporters to fund dog training programs and secure vital donations for their operations. ### The Strategy Elevation helped Little Angels leverage their $10,000 monthly Google Ad Grant to build awareness and drive action through a mix of highly targeted campaigns. Specific strategies included: - **Brand Awareness Ads:** Highlighted the profound connection between service dogs and their partners, showcasing impact stories. - **Take Action Campaigns:** Encouraged visitors to support initiatives like dog training and new programs through donations or volunteer sign-ups. - **Performance Tracking:** Data-driven adjustments ensured campaigns stayed optimized and impactful. ### The Results Over three months, Little Angels achieved remarkable outcomes: - **Visibility and Traffic:** Over 14,000 ad views per month. - **CTR:** An impressive 13%, indicating strong audience engagement. - **Grant Utilization:** They maximized 100% of their available funding every month. ### Lesson Learned Little Angels’ success showcases the value of emotionally driven storytelling paired with mission-aligned targeting. By focusing on ads that highlighted the life-changing work they do, they saw increased engagement and donations. Data tracking and optimization were crucial in ensuring every grant dollar was effectively utilized. ## Case Study 3: Supporting Women’s Education with Jeannette Rankin Foundation ### The Challenge The [Jeannette Rankin Foundation](https://portfolio.elevationweb.org/jeannette-rankin-foundation-case-study/), which provides scholarships to low-income women over 35, aimed to expand awareness of its offerings. Despite their impactful mission, they, like many [education-focused nonprofits](https://www.elevationweb.org/blog/educational-nonprofits-google-ad-grant/), faced challenges in reaching a broader audience of nontraditional students. ### The Strategy Elevation helped the foundation craft hyper-focused campaigns targeting keywords like “scholarships for adults” and “grants for college.” Retargeting ads brought back visitors who hadn’t yet taken action. ### The Results - **Clicks:** A 92.7% increase quarter-over-quarter (+4,300 clicks). - **Conversions:** A 96.2% lift, with over 17,300 user engagements. - **CTR:** 7.7%, significantly above industry averages. ### Lesson Learned Retargeting campaigns combined with high-intent keywords effectively engage new and returning users, making the most of limited ad budgets. ## Elevation’s Role in These Google Ad Grant Success Stories Success with Google Ad Grants doesn’t happen by accident. It requires data-driven strategies, optimized campaigns, and staying compliant with stringent policies. Elevation has been a trusted partner to nonprofits, delivering proven results by offering: - **Mission-Aligned Campaigns:** Ensures keywords, ads, and content directly support your cause. - **Expert Compliance Management:** Keeps you within Google’s guidelines, including maintaining a 5% click-through rate. - **Advanced Analytics:** Tracks performance to optimize engagement and impact. - **Dedicated Support:** Works as an extension of your team to craft custom strategies that maximize your grant dollars. ## Make Your Success Story the Next One These inspiring examples of Google Ad Grant success stories show the incredible results nonprofits can achieve with a partner like Elevation. Whether you’re looking to drive donations, spread awareness, or recruit volunteers, the right strategy makes all the difference. **[Schedule a free consultation with Elevation today](https://go.elevationweb.org/contact-us)** to turn your nonprofit’s $10,000 in monthly ad spend into measurable success. *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Google Ad Grant success story FAQs ### What is the Google Ad Grant? The Google Ad Grant is a program that gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google Search advertising to promote their mission. ### What results can nonprofits get from the Google Ad Grant? Used well, the grant drives donations, volunteer and newsletter sign-ups, event registrations, and program awareness — all measurable through conversion tracking. ### How much is the Google Ad Grant worth? Up to $10,000 per month in free Google Search ads — $120,000 per year of advertising at no cost to the nonprofit. ### Is the Google Ad Grant worth it for small nonprofits? Yes. Even a fraction of the $10,000 monthly budget can meaningfully grow a small nonprofit’s reach, as long as the account stays compliant and points spend at real conversions. ### How do you get the most out of the Google Ad Grant? Build a compliant account, track conversions, and optimize continuously against outcomes. Many nonprofits use [Google Ad Grant management](/services-google-ad-grant/) to capture the full value. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant --- ### [The Best Google Ad Grant Management Agencies for Nonprofits in 2025](https://www.elevationweb.org/blog/google-ad-grant-management-agencies/) **Published:** July 14, 2025 **Author:** Jena Hodgson **Excerpt:** Effectively managing a Google Ad Grant can transform how your nonprofit grows its reach and impact. **Content:** ![Logos of agencies that specialize in google ad grant management](https://www.elevationweb.org/wp-content/uploads/2026/06/5_The-Best-Google-Ad-Grant-Management-Agencies-for-Nonprofits-in-2025-Image-1-1024x768.png "Elevation")**The best Google Ad Grant management agencies help nonprofits win, keep, and get real results from the $10,000/month Google Ad Grant — handling eligibility, compliant account setup, conversion tracking, and ongoing optimization. The right partner specializes in nonprofits and measures success in donations and sign-ups, not vanity metrics.** ## Discover Top Agencies Specializing in Google Ad Grant Management Effectively managing a Google Ad Grant can transform how your nonprofit grows its reach and impact. With up to $10,000 monthly in free advertising, it’s a unique opportunity, but it comes with [complex guidelines](https://www.elevationweb.org/blog/google-ad-grant-requirements/) that require constant attention and expertise. That’s where the right agency can make all the difference. If you’re ready to partner with experts who can ensure Ad Grant success, this guide introduces the top agencies for nonprofits and explains why Elevation stands out. We’ll also share criteria for evaluating agencies and tips to maximize results. ## What to Look for in an Ad Grant Management Agency Not all agencies are created equal. When choosing a partner to manage your Google Ad Grant, consider these key factors: - **Proven Experience** Verify their track record with nonprofits. Look for testimonials, case studies, and certifications that show long-term success managing Ad Grants. - **Strategic Approach** Choose an agency that customizes strategies to your goals, whether it’s increasing donations, driving event attendance, or boosting volunteer numbers. - **Strong Compliance Expertise** Agencies must ensure your Ad Grant account complies with Google’s strict policies, like maintaining a 5% click-through rate. Noncompliance can cause account suspension. - **Transparent Reporting** Look for clear, regular updates about your ad performance, strategies, and ongoing optimization to build trust and ensure accountability. - **Value-Based Pricing** While affordability is important, focus on the ROI your agency can deliver to maximize the value of your Ad Grant. ## Top Google Ad Grant Management Agencies for Nonprofits in 2025 Here are eight of the best agencies helping nonprofits manage their Google Ad Grants effectively in 2025, each offering unique strengths. ### 1. **Elevation** [Elevation](https://www.elevationweb.org/) combines technical Ad Grant expertise with a nonprofit-first focus, helping organizations maintain compliance, optimize campaigns, and achieve organizational goals. They’re more than an Ad Grant manager; they’re a valuable partner. **Why Choose Elevation:** - 100% compliance track record. - Personalized strategies to amplify mission-based results. - Additional services, like SEO and web development. - Committed to helping nonprofits achieve long-term growth. ### 2. **Nonprofit Megaphone** [Nonprofit Megaphone](https://nonprofitmegaphone.com/) brings a sharp focus to Ad Grant management, helping nonprofits achieve measurable outcomes like greater web traffic and online engagement. Their experience makes them a trusted Google-certified partner. **Highlights:** - Personalized account management. - Transparent dashboards for tracking campaign success. - Strong emphasis on compliance and audience targeting. ### 3. **Torchbox** [Torchbox](https://torchbox.com/charity/advocacy-engagement-and-income/google-ad-grants-management/) is a digital marketing agency with deep expertise in nonprofit campaigns. They combine data-driven strategies with audience insights to craft high-impact Google Ads tailored to individual goals. **Highlights:** - Specialist in conversion rate optimization. - Creative storytelling integrated into ad content. - Collaborative, results-focused approach. ### 4. **Newbird** [Newbird](https://newbird.com/google-ad-grant-management/) blends Google Ad Grant expertise with broader digital marketing services to create a cohesive online presence for nonprofits. They work to align your campaigns for maximum impact. **Highlights:** - Holistic approach to digital strategy. - Seamless integration with website optimization. - Scalable options for growing nonprofits. ### 5. **Getting Attention** [Getting Attention](https://gettingattention.org/google-grant-agency/) is known for helping nonprofits design Ad Grant campaigns that maximize click-throughs and conversions. They proactively monitor compliance and make adjustments to meet new guidelines. **Highlights:** - Focused on compliance and optimization. - Budget-friendly services tailored to smaller organizations. - Results-driven strategies for long-term value. ### 6. **DNL OmniMedia** [DNL OmniMedia](https://www.dnlomnimedia.com/) stands out for its tech-forward Google Ad Grant strategies and integration of ad performance with nonprofit fundraising efforts. It’s a great fit for larger nonprofits managing multiple campaigns. **Highlights:** - Expert in fundraising-centric ad campaigns. - Strong technical capabilities. - Data-driven performance tracking. ### 7. **RKD Digital** [RKD Digital](https://rkdgroup.com/) uses creative storytelling paired with targeted strategy to drive results for nonprofits. Their campaigns aim to promote donor acquisition through effective Google Ads management. **Highlights:** - Expertise in combining ads with broader multi-channel campaigns. - Data-driven decision-making for optimized results. - Focus on building long-term donor relationships. ### 8. **Digital Ninjas** [Digital Ninjas](https://www.digitalninjas.com/) approaches Google Ad Grants ethically and with precision, helping nonprofits reach targeted audiences effectively while maintaining full compliance with Google’s policies. **Highlights:** - Innovative analytics to refine campaigns. - Focus on niche audience targeting. - Dedicated account managers who understand nonprofit needs. ## What Sets Elevation Apart? While all the agencies listed provide outstanding services, [Elevation’s holistic approach](https://www.elevationweb.org/about-us/) to helping nonprofits achieve sustainable success is what makes us standout. ### Mission-Driven Focus Elevation understands the importance of your mission and tailors every strategy to drive impact. We’re not just running ads; we’re amplifying your cause. ### Full-Service Support Beyond Ad Grants, Elevation offers comprehensive digital solutions like SEO, website development, and donor engagement strategies to elevate every aspect of your online presence. ### Top Compliance Record Google’s strict compliance requirements often trip up nonprofits, but Elevation has a spotless track record of ensuring accounts meet and exceed Google’s benchmarks, including click-through rates and proper account activity. ### Personalized Service With dedicated managers for every account, you get a true partner who’s invested in your success when you team up with Elevation. Our close, collaborative approach ensures every campaign works toward your goals. ![Male employees working at desks in marketing agency](https://www.elevationweb.org/wp-content/uploads/2026/06/5_The-Best-Google-Ad-Grant-Management-Agencies-for-Nonprofits-in-2025-Image-2-1024x768.png "Elevation")## Take the Next Step Your nonprofit deserves the best support to transform $10,000 in free advertising into real-world impact. Choosing the right agency can mean the difference between a stagnant campaign and one that delivers measurable results. By choosing to work with industry experts like Elevation, you’ll amplify your impact and build a stronger foundation for the future. **[Schedule a free consultation with Elevation today](https://app.jasper.ai/chat/a70f5cb5-893e-4778-9e54-eb562ee63334#)** to learn how our tailored approach can help your organization thrive with Google Ad Grants. *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Google Ad Grant management agency FAQs ### What does a Google Ad Grant management agency do? It handles the full grant lifecycle for a nonprofit: eligibility and application, compliant account setup, keyword and ad creation, conversion tracking, and ongoing optimization to keep the grant and grow results. ### How much does Google Ad Grant management cost? Management fees vary by agency and scope. The grant itself is free (up to $10,000/month); you are paying for the expertise to use it compliantly and effectively. ### Do you need an agency to manage the Google Ad Grant? No, but most nonprofits get far more value with help — the grant has strict rules (like the 5% click-through-rate floor) that are easy to violate and lose the account. ### What should you look for in a Google Ad Grant agency? Nonprofit specialization, transparent reporting tied to real conversions, and a track record of keeping accounts compliant. [See how Elevation manages the Ad Grant](/services-google-ad-grant/). ### How much is the Google Ad Grant worth? Up to $10,000 per month in free Google Search ads — $120,000 per year of advertising at no cost to eligible nonprofits. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant --- ### [Top Google Ad Grant Courses to Help You Succeed in 2026](https://www.elevationweb.org/blog/google-ad-grant-courses/) **Published:** June 30, 2025 **Author:** Jena Hodgson **Excerpt:** Whether you’re just getting started or looking to refine your skills, choosing the right training can put you on the path to success. **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/3_Top-Google-Ad-Grant-Courses-to-Help-You-Succeed-in-2025-Image-1-1024x805.png "Elevation")**The right Google Ad Grant course can help your nonprofit win and manage the $10,000/month grant in-house. The best ones cover eligibility, compliant account setup, the 5% CTR rule, and conversion tracking. Below are courses worth considering — or skip the learning curve with [managed Ad Grant service](/services-google-ad-grant/).** ## The Best Online Courses for Mastering Google Ad Grant Strategy For DIY nonprofit marketers, the Google Ad Grant offers a unique opportunity to amplify your cause, drive awareness, and achieve measurable impact. But mastering the ins and outs of this program takes more than just enthusiasm—it requires skill, strategy, and the right guidance. That’s where a quality Google Ad Grant course comes in. Whether you’re just getting started or looking to refine your skills, choosing the right training can put you on the path to success. Here, we’ll review some of the best courses available in 2025, explore what makes a good Ad Grant course, and weigh the pros and cons of managing your account yourself versus enlisting professional help. ## Best Google Ad Grant Courses of 2025 ### **1. Google Skillshop** Google’s official training platform, [Google Skillshop](https://skillshop.withgoogle.com/), is often the first stop for nonprofit marketers. Their “Ad Grants Online Marketing Challenge” module dives into the basics of setting up and managing campaigns. Key topics include audience targeting, campaign optimization, and compliance with grant requirements. **Pros**: - Free, in-depth content tailored to Ad Grant users. - Offers certifications upon course completion. - Access to broad Google Ads-related content. **Cons**: - Limited focus on nonprofit-specific strategies. - Can be overwhelming for complete beginners. - Requires self-motivation and consistent effort to fully benefit from its materials. ### **2.** **Elevation’s Google Ad Grant Course** For a nonprofit-centric approach, [Elevation’s Ad Grant course](https://courses.elevationweb.org/p/google-ad-grant-crash-course) stands out. Designed specifically for professionals in the nonprofit sector, it covers everything from compliance to creating effective ads that resonate with purpose-driven audiences. **Pros**: - Tailored for nonprofits, with examples specific to the sector. - Step-by-step guidance for strategy, management, and compliance. - Includes bonus resources like templates and case studies. **Cons**: - Paid course (though often more affordable than outsourcing to an agency). - Requires a time commitment to complete and implement materials effectively. ### **3.** **Coursera and Udemy Google Ad Grant Modules** Platforms like Coursera and Udemy house several courses on Google Ads, some of which touch on the Ad Grant features. These courses vary significantly in depth and quality depending on the instructor. **Pros**: - Low-cost options available with lifetime access to materials. - Focuses on basics for people unfamiliar with digital advertising. - Offers step-by-step lessons to build core skills. **Cons**: - Quality and content can be inconsistent. - Often not specific to the unique restrictions/requirements of Ad Grants. - Can lack tailored nonprofit examples for practical application. ## What to Look for in a Quality Ad Grant Course Choosing the right course can save you time, frustration, and budget inefficiencies. When evaluating your options, consider these key factors: 1. **Nonprofit Focus** The Google Ad Grant program is unlike standard Google Ads accounts due to its rules and limitations. Look for courses that address nonprofit-specific challenges, such as compliance and restricted bidding. 2. **Actionable Takeaways** The most valuable courses deliver skills you can put into use right away. Search for options with practical examples, step-by-step tutorials, and templates. 3. **Supportive Resources** Some courses go beyond instruction by offering downloadable assets like keyword research guides, ad copy templates, or examples of compliant landing pages. 4. **Reviews and Testimonials** Check feedback from other nonprofit marketers who have taken the course. Testimonials can provide real insights into the course’s effectiveness. 5. **Accessibility** Consider the format: is it self-paced or instructor-led? Self-paced courses might work better for busy marketers, while instructor-led options can provide more support. ## Self-Management vs. Hiring an Agency Deciding whether to manage your Google Ad Grant yourself or hire an agency involves weighing both the benefits and challenges of each option. ### The Pros and Cons of Self-Managing Your Ad Grant Taking the self-management route can save money since you won’t need to pay agency fees, leaving more funds available for your nonprofit’s mission. It’s also a great way to develop valuable marketing skills, giving you firsthand experience with campaign management and optimization. Plus, managing your account ensures you have direct control over your campaigns, making it easier to align ads with your organization’s goals. However, self-management comes with challenges, like the significant time investment needed to keep campaigns running smoothly and perform tasks like compliance monitoring. The learning curve for mastering Google Ad Grant strategies can also be daunting, and there’s a risk of noncompliance, which could result in account suspension. ### The Case for Hiring an Agency On the other hand, hiring an agency can fast-track your success. Agencies bring specialized expertise, navigating the complexities of Google Ad Grants efficiently to deliver results. Delegating the account’s daily operations to professionals also frees up time for you to focus on other aspects of your nonprofit’s work. Additionally, their sophisticated tools and experience often lead to more effective campaigns compared to DIY efforts. That said, agencies come at a premium cost, which might not be feasible for some organizations. There’s also the potential issue of less direct involvement, which could create a disconnect between your ads and your nonprofit’s mission if not carefully managed. ### Choosing What’s Right for Your Nonprofit Ultimately, the decision hinges on your organization’s resources, expertise, and ability to dedicate the necessary time or budget. Both approaches have their merits, and the best choice will depend on your specific needs and capabilities. ![Business man shaking another business man's hand](https://www.elevationweb.org/wp-content/uploads/2026/06/3_Top-Google-Ad-Grant-Courses-to-Help-You-Succeed-in-2025-Image-2-1024x805.png "Elevation")## Why Elevation’s Course Is a Smart Choice If you’re ready to unlock the potential of your nonprofit’s Google Ad Grant, [Elevation’s course](https://courses.elevationweb.org/p/google-ad-grant-crash-course) offers a straightforward and practical solution. Designed with nonprofits in mind, the course equips you with the tools and knowledge to confidently manage your grant while avoiding common pitfalls that could jeopardize your account. What sets this course apart is the inclusion of [additional resources](https://ggm.elevationweb.org/), such as templates, nonprofit-specific case studies, and actionable tips. These materials ensure you not only understand how to stay compliant but also how to create ad campaigns that truly resonate with purpose-driven audiences. *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Google Ad Grant course FAQs ### What is the best Google Ad Grant course? The best courses cover eligibility, compliant account structure, the 5% CTR rule, keyword strategy, and conversion tracking. Look for ones updated for current Google policy. ### Can you learn to manage the Google Ad Grant yourself? Yes. Many nonprofits self-manage successfully after a good course, though it takes ongoing time to stay compliant and optimized. ### Is the Google Ad Grant hard to manage? It has strict rules (like the 5% CTR floor) that trip up beginners, but it’s very manageable with the right training or help. ### What does a Google Ad Grant course cover? Eligibility and setup, account structure, keyword research, ad writing, conversion tracking, and compliance. ### Should you take a course or hire an agency? Take a course if you have time to manage it in-house; hire an agency if you’d rather guarantee results and compliance without the learning curve. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant --- ### [10 Essential Website Support and Maintenance Services Every Nonprofit Needs](https://www.elevationweb.org/blog/10-essential-website-support-and-maintenance-services-every-nonprofit-needs/) **Published:** February 25, 2025 **Author:** Olivia Williams **Content:** ![10 Essential Website Support and Maintenance Services Every Nonprofit Needs](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-4_-Essential-Website-Support-1024x805.png "Elevation")**Essential nonprofit website maintenance services include software and plugin updates, security monitoring, regular backups, performance optimization, uptime monitoring, broken-link and form checks, content updates, accessibility fixes, SEO upkeep, and analytics review. Together these keep your site secure, fast, and trustworthy so it can reliably convert visitors into donors and volunteers.** ## Keep Your Nonprofit’s Website Secure and Effective With Website Support and Maintenance Services A nonprofit’s website is more than just a digital presence—it’s a vital tool for fundraising, community engagement, and spreading awareness. However, keeping a website secure, functional, and optimized requires ongoing maintenance. Outdated sites not only frustrate visitors but can also pose security risks and hurt search rankings. To ensure your nonprofit’s website remains effective, investing in website support and maintenance services is essential. In this guide, we’ll cover ten critical services that will keep your website running smoothly so you can focus on your mission without worrying about technical issues. ### 10 Essential Website Support & Maintenance Services **1. Security Monitoring & Updates** Cyber threats are on the rise, and nonprofits are not immune. According to the 2023 Nonprofit Tech for Good Report, [27% of non-profits](https://www.osibeyond.com/blog/why-non-profits-and-associations-are-targets-for-cyber-attacks/) worldwide have fallen victim to cyberattacks. Hackers often target vulnerable websites to steal donor information or disrupt operations. Implementing website support and maintenance services that include continuous security monitoring helps protect your site from malware, hacking attempts, and data breaches. Key security measures include: - Regular security scans - [SSL certificate management](https://www.entrust.com/resources/learn/what-is-ssl-certificate-management-and-how-to-implement-it) - Firewalls and threat detection - Immediate response to security vulnerabilities **2. Regular Software & Plugin Updates** Most nonprofit websites rely on content management systems (CMS) like [WordPress](https://www.elevationweb.org/blog/website-builder-for-nonprofit-orgs-which-platform-is-right-for-you/), which require frequent updates to ensure stability and security. Without timely updates, plugins and software can become outdated, leading to compatibility issues and potential security risks. Essential updates include: - CMS updates (e.g., WordPress core updates) - Plugin and theme updates - Patching security vulnerabilities **3. Backup & Disaster Recovery** Imagine losing all your website data due to a server crash or cyberattack. Without a proper backup plan, recovering your site could be a nightmare, and not every organization is prepared. Research has found that about [58% of data backups fail](https://www.veeam.com/company/press-release/cxo-research-58-percent-of-data-backups-are-failing-creating-data-protection-challenges-and-limiting-digital-transformation-initiatives.html). A reliable backup and disaster recovery service ensures your nonprofit can quickly restore its website in case of an emergency. Best practices include: - Automatic daily or weekly backups - Secure cloud storage for backup files - Quick recovery solutions for minimal downtime **4. Performance Optimization** A slow-loading website can frustrate visitors and lead to higher bounce rates. Search engines like Google also [prioritize fast websites in search rankings](https://www.elevationweb.org/blog/seo-for-nonprofits-how-to-get-more-organic-traffic/). Performance optimization ensures your site loads quickly and provides a seamless user experience. Optimization strategies include: - Image compression - Browser caching - Minifying CSS and JavaScript files - Using a Content Delivery Network (CDN) to improve load times **5. Broken Link & Error Fixes** Broken links and 404 errors can make your nonprofit appear unprofessional and negatively impact user experience. Regular audits should be conducted to identify and fix broken links, missing pages, or outdated content. Fixing these issues involves: - Scanning for broken links - Redirecting outdated URLs - Updating internal and external links **6. Content Updates & Management** Your website should reflect your nonprofit’s latest news, events, and impact stories. A stagnant website can deter potential donors and supporters. Regular content updates ensure your message stays relevant and engaging. Important content maintenance tasks: - Updating blog posts and event pages - Refreshing [donation and volunteer pages](https://www.elevationweb.org/blog/10-ways-to-improve-online-donation-for-your-supporters/) - Ensuring contact information is current **7. SEO Monitoring & Optimization** [Search Engine Optimization (SEO)](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo/) is crucial for nonprofits looking to reach new supporters. SEO drives [1,000%+](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf) more traffic than social media, for example. Without ongoing SEO efforts, your website may lose visibility in search results, making it harder for people to find you online. Key SEO maintenance services: - [Keyword optimization](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo/) (Pro Tip: Don’t be afraid to try out long-tail keywords!) - Technical SEO audits - Updating meta tags and descriptions - Monitoring search rankings **8. Accessibility Compliance** Making your website accessible ensures that people with disabilities can engage with your nonprofit’s content. Accessibility compliance is not only beneficial but also legally required in many regions. Steps to improve accessibility: - Ensuring [WCAG (Web Content Accessibility Guidelines)](https://www.w3.org/TR/WCAG21/) compliance - Adding alt text to images - Implementing keyboard navigation and screen reader support - Using color contrast and readable fonts **9. Hosting & Server Management** Your website’s hosting environment affects its speed, security, and reliability. Investing in a high-quality hosting provider with managed support can help prevent downtime and technical failures. Hosting services should include: - 24/7 server monitoring - SSL certificate management - Automatic updates and patches - Scalable resources for traffic spikes **10. Analytics & Reporting** Tracking website performance helps you understand visitor behavior, measure campaign effectiveness, and improve user engagement. Regular analytics reports provide insights into traffic trends, donor behavior, and website health. Once you’re aware of the trends and data, you can shift your strategy for optimal performance based on your observations. Key metrics to monitor: - Page views and session duration - Bounce rates and conversion rates - Traffic sources (organic, social, referral, direct) - Mobile vs. desktop usage ![10 Essential Website Support and Maintenance Services Every Nonprofit Needs](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-4_-SEO-for-Nonprofit-Websites-1024x805.png "Elevation")### How to Choose the Right Website Maintenance Plan When it comes to website support and maintenance services, nonprofits can either manage these tasks in-house or outsource them to professionals. Here’s how to determine the best approach for your organization: - **In-house Maintenance:** If your nonprofit has a dedicated IT team, handling website maintenance internally may be cost-effective. However, this requires staff with technical expertise and time to monitor the website regularly. - **Outsourced Maintenance:** Hiring a professional agency ensures expert support, reducing the burden on your team. Outsourcing can be particularly beneficial for nonprofits that lack in-house technical resources. - **Understanding Pricing:** Maintenance costs vary based on the level of service required. Some agencies offer monthly packages, while others charge per service. Evaluate your budget and website needs to choose a plan that works best. ### Your Website’s Health is Your Nonprofit’s Secret Weapon A well-maintained website is essential for nonprofits looking to build trust, engage supporters, and drive donations. Neglecting website support and maintenance services can lead to security risks, slow performance, and lost opportunities for growth. By implementing the ten essential maintenance services covered in this guide, your nonprofit can ensure a secure, high-performing website that continues to serve your mission effectively. Prioritize website upkeep today, so your organization can focus on making a lasting impact. ## Nonprofit Website Maintenance FAQs ### What does nonprofit website maintenance include? It typically covers software and plugin updates, security monitoring, backups, performance and uptime checks, broken-link and form testing, content updates, accessibility, and analytics review. The goal is a site that stays secure, fast, and reliable. ### Why are website backups so important? Backups let you restore your site quickly after a hack, failed update, or accidental change. Without recent backups, a single problem can take your donation pages offline for days, costing trust and revenue. ### How does maintenance affect website security? Most attacks exploit outdated software and known vulnerabilities. Regular updates, monitoring, and security hardening close those gaps, protecting both your data and the donor information people trust you with. ### Does website maintenance help with SEO? Yes. Search engines favor fast, secure, error-free sites. Ongoing maintenance that fixes broken links, improves speed, and keeps content current supports your search visibility over time. ### Should we handle maintenance in-house or hire help? It depends on your team’s capacity and technical skills. Basic content updates are manageable in-house, but security, performance, and technical upkeep often benefit from a dedicated partner so nothing slips through the cracks. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Nonprofit Web Hosting, Website Maintenance **Tags:** Nonprofit marketing, Nonprofit Tools, web design, website maintenance --- ### [SEO for Nonprofits: How to Get More Organic Traffic](https://www.elevationweb.org/blog/seo-for-nonprofits-how-to-get-more-organic-traffic/) **Published:** February 17, 2025 **Author:** Olivia Williams **Excerpt:** If you're running a nonprofit, you know how important it is to get your message in front of the right people. Whether you’re seeking donors, volunteers, or community support, increasing your online visibility is crucial. **Content:** ![SEO for Nonprofits How to Get More Organic Traffic](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-SEO-for-Nonprofit-Websites-1024x805.png "Elevation")**SEO for nonprofits is the practice of improving a website so it ranks higher in search results and attracts more organic traffic. By targeting the terms supporters search, creating helpful content, and strengthening technical health and trust signals, nonprofits reach more donors, volunteers, and beneficiaries without paying for every click.** ## Practical SEO Strategies to Boost Your Nonprofit’s Visibility and Attract More Supporters Online If you’re running a nonprofit, you know how important it is to get your message in front of the right people. Whether you’re seeking donors, volunteers, or community support, increasing your online visibility is crucial. But how can you stand out and get discovered in a busy online landscape? The answer is search engine optimization (SEO). [SEO for nonprofits](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo/) helps your website rank higher on Google, making it easier for people to find your organization. The higher you rank, the more visibility you gain, leading to more engagement, donations, and awareness for your cause. However, nonprofits often face unique challenges, such as limited budgets, lack of in-house expertise, and competition from larger organizations. In fact, according to a 2023 report, only [37% of nonprofits](https://www.nptechforgood.com/wp-content/uploads/2023/02/Nonprofit-Tech-for-Good-Report-Final2-2023.pdf) have an SEO strategy. Without SEO, you might be missing out on the attention of potential supporters. In this guide, we’ll explore actionable strategies to improve your search rankings, attract organic traffic, and make a greater impact online. ### Why SEO is Crucial for Nonprofits **1. SEO Helps You Reach More Supporters** Most people turn to Google when searching for information. Whether someone is looking for ways to help disaster relief efforts or donate to a local shelter, appearing in search results allows your nonprofit to connect with people actively seeking to support your cause. **2. SEO is Cost-Effective Marketing** Unlike paid advertising, [SEO focuses on organic (unpaid) traffic](https://www.elevationweb.org/blog/accelerate-impact-driving-donations-with-google-grant-social-media-and-seo/). With the right strategies, you can bring in visitors without spending money on ads, making it an affordable way to grow awareness. **3. SEO Builds Trust and Credibility** People tend to trust websites that rank higher on Google. A well-optimized nonprofit website signals credibility and authority, making users more likely to donate, sign up, or get involved. ![SEO Strategies for Nonprofit Websites](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-SEO-for-Nonprofit-Websites-1-1024x805.png "Elevation")### Key SEO Strategies for Nonprofit Websites **1. Keyword Research for Nonprofits: Finding the Right Search Terms** Keywords are the foundation of SEO. They help search engines understand what your site is about. Here’s how to find the right keywords for your nonprofit: - **Think like your audience**: What terms would someone use to find your nonprofit? For example, a food bank might target keywords like “food donation center near me” or “how to volunteer at a food bank.” - **Use keyword research tools**: Free tools like [Google Keyword Planner](https://ads.google.com/intl/en_us/home/tools/keyword-planner/) and [Ubersuggest](https://neilpatel.com/ubersuggest/) can help identify relevant search terms. - **Focus on long-tail keywords**: Phrases like “how to donate school supplies in New York” have lower competition but attract highly targeted visitors. **2. On-Page SEO: Optimizing Your Website for Search Engines** Once you have your keywords, you will need to strategically place them throughout your website: - **Title tags and meta descriptions**: These appear in search results, so include relevant keywords while keeping them engaging. Example: “Support Local Animal Shelters | Donate & Volunteer Today.” - **Header tags (H1, H2, H3, etc.)**: Use headings to structure content and make it easy to read. Search engines give more weight to keywords in headers. - **Image optimization**: Add descriptive file names and alt text (e.g., “volunteers packing food donations”) to help search engines understand your images. - **Internal linking**: Link to relevant pages within your site to guide visitors and improve SEO. For example, in a blog post about volunteer opportunities, link to your volunteer signup page. **3. Technical SEO Best Practices** A well-optimized website isn’t just about keywords—it also needs to be fast, mobile-friendly, and secure. - **Improve site speed**: Slow websites frustrate users and rank lower on Google. Use tools like Google PageSpeed Insights to find areas for improvement. - **Mobile-friendliness**: More than half of web traffic comes from mobile devices. Ensure your website is responsive and looks good on all screen sizes. - **Secure your site with HTTPS**: Websites with HTTPS (vs. HTTP) are more trustworthy and favored by search engines. **4. Content Marketing & Blogging for Nonprofits** Publishing valuable content helps improve your search rankings while engaging your audience. - **Start a blog**: Share success stories, impact reports, and how-to guides related to your cause. Example: “5 Ways to Help Reduce Homelessness in Your Community.” - **Use storytelling**: Personal stories resonate with audiences. Highlight testimonials from volunteers or beneficiaries to create emotional connections. - **Answer common questions**: Google prioritizes content that answers user queries. Example: If people search “how to sponsor a child’s education,” write a blog post addressing that topic. **5. Backlink Building: Getting High-Quality Links** Backlinks (when other websites link to your nonprofit’s site) are a major ranking factor. The more quality backlinks you have, the more authoritative your site appears. - **Reach out to partners**: Ask organizations, sponsors, and local businesses to link to your site. - **Submit to nonprofit directories**: Sites like Charity Navigator and GuideStar can drive traffic and boost SEO. - **Write guest blogs**: Contribute articles to relevant websites and include a link back to your nonprofit. **6. Local SEO for Nonprofits** If your nonprofit serves a specific area, local SEO can help attract supporters in your community. - **Encourage reviews**: Positive reviews on Google help build credibility and improve rankings. - **Claim your Google Business Profile**: This allows your nonprofit to appear in local searches and Google Maps. - **Get listed in local directories**: Ensure your nonprofit is included in sites like Yelp, local chambers of commerce, and volunteer networks. ### SEO Tools & Resources for Nonprofits Even with limited technical knowledge, nonprofits can leverage free and paid tools to [improve SEO](https://www.elevationweb.org/blog/seo-for-nonprofits-beginners-guide/). **[Moz](https://moz.com/) or [SEMrush](https://www.semrush.com/)** (paid): Provides in-depth keyword research and backlink analysis. **[Google Analytics](https://marketingplatform.google.com/about/analytics/)** (free): Tracks website traffic, user behavior, and engagement. **[Google Search Console](https://search.google.com/search-console/about)** (free): Helps monitor search performance and fix indexing issues. [**Yoast SEO** ](https://yoast.com/)(free & paid): A WordPress plugin that simplifies on-page SEO. #### How to Conduct a Simple SEO Audit An SEO audit helps nonprofits identify areas for improvement to boost search rankings and attract more visitors. While a full audit can be complex, a basic review can uncover quick wins. Here’s a short checklist to help you get started: ✔ Are your title tags and meta descriptions optimized? ✔ Is your website mobile-friendly and fast-loading? ✔ Do your pages include relevant keywords? ✔ Are you getting backlinks from reputable sources? ✔ Have you claimed your Google Business Profile? ### Tips for Measuring Success: SEO Metrics & Analytics Tracking your SEO efforts helps determine what’s working and what needs improvement. **1. Google Analytics & Search Console** - **Organic traffic**: How many visitors come from search engines? - **Top-performing pages**: Which pages attract the most visitors? - **Bounce rate**: Are people leaving your site quickly? If so, try improving content and site navigation. **2. Keyword Rankings** Use tools like Moz or Ahrefs to track where your nonprofit ranks for specific keywords. **3. Conversion Rates** Measure how many visitors complete key actions, like signing up for a newsletter or making a donation. Remember, nothing is set in stone, so don’t be afraid to test and iterate on your strategy to discover what works best for you. ## Boost Awareness and Donations With SEO SEO for nonprofits is an ongoing process, but even small improvements can lead to significant results. By conducting keyword research, optimizing on-page content, improving technical SEO, creating valuable content, and building backlinks, your nonprofit can increase its online visibility and attract more supporters. Ready to improve your nonprofit’s SEO? Start by auditing your website, implementing these best practices, and leveraging free SEO tools to track your progress. By taking proactive steps today, you can ensure your nonprofit is discovered by more people who care about your mission. *For the full picture of how nonprofits get found, see our complete [nonprofit SEO guide](/blog/nonprofit-seo-guide/).* ## Nonprofit SEO FAQs ### What is SEO for nonprofits? It is optimizing your website and content so search engines rank you for the terms your supporters use. Better rankings mean more free, ongoing traffic from people already looking for your cause or services. ### How long does SEO take to work? SEO is a long game. Early wins can appear in a few months, but meaningful, durable gains usually take six months to a year of consistent content, technical fixes, and link building. ### What keywords should a nonprofit target? Focus on terms your beneficiaries, donors, and volunteers actually search, including local and program-specific phrases. Mixing broad cause terms with specific, lower-competition phrases tends to bring the most qualified visitors. ### Is SEO better than paid ads for nonprofits? They serve different needs. Paid search, including the Google Ad Grant, drives traffic quickly, while SEO builds compounding, no-cost visibility over time. Most nonprofits benefit from doing both together. ### How do we start improving our nonprofit’s SEO? Begin with a technical and content audit, fix what is slowing the site, and publish content around the questions your audience asks. [Digital marketing support](/services-growth-marketing/) can prioritize the work that moves rankings fastest. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** SEO for Nonprofits **Tags:** Content Marketing, SEO --- ### [AI Chatbots for Nonprofits: Improving Donor and Volunteer Engagement](https://www.elevationweb.org/blog/ai-chatbots-for-nonprofits-improving-donor-and-volunteer-engagement/) **Published:** February 11, 2025 **Author:** Olivia Williams **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-AI-Chatbots-for-Nonprofits-1024x805.png "Elevation")**AI chatbots are automated assistants on your website that answer common questions, guide donors through giving, and help volunteers find opportunities, around the clock. For nonprofits with limited staff, they reduce repetitive workload and keep supporters engaged instantly, while complex or sensitive conversations still route to a real person.** ## How Nonprofits Can Use AI to Drive Continuous Engagement and Meet Goals Nonprofits thrive on meaningful connections with donors, volunteers, and the communities they serve. However, managing communication, engagement, and administrative tasks can quickly become overwhelming, especially for organizations with limited staff. [AI](https://www.elevationweb.org/blog/a-guide-to-ai-for-nonprofits/) can help fill these gaps. According to [research conducted by Twilio](https://www.twilio.com/en-us/lp/state-of-nonprofit-digital-engagement), nonprofits are stepping up as leaders in AI adoption, with 58% using AI in their digital communications. AI chatbots can be a particularly useful tool for communicating with website visitors. AI chatbots for nonprofits are transforming the way organizations interact with supporters. These digital assistants can answer questions, guide donors through contributions, and help coordinate volunteers — all while freeing up valuable staff time. Whether it’s responding to a potential donor at midnight or reminding a volunteer of their upcoming shift, AI chatbots ensure that engagement never stops. In this blog, we’ll explore how AI chatbots can enhance donor and volunteer engagement, streamline communication, and improve overall nonprofit efficiency. ### The Benefits of AI Chatbots for Nonprofits **1. 24/7 Engagement: Always-On Support for Donors and Volunteers** Unlike human teams that operate within business hours, AI chatbots provide round-the-clock engagement. Whether a potential donor has a question about their contributions or a volunteer needs help signing up for an event, chatbots can provide instant responses at any time of day. This accessibility fosters a stronger connection between nonprofits and their supporters, and it widens the net for more supporters to feel included, even those across the globe in different time zones. **2. Personalized Donor Interaction** AI chatbots can analyze donor behavior and preferences, offering tailored recommendations for giving opportunities. For example, if a donor mentions that they’ve previously donated to a specific cause, the chatbot can suggest similar initiatives or fundraising campaigns they might be interested in. This level of personalization enhances donor relationships and encourages repeat contributions. **3. Automating FAQs and Routine Inquiries** Nonprofit staff often spend hours answering repetitive questions about donation methods, event details, and volunteer opportunities. AI chatbots for nonprofits can handle these routine inquiries efficiently, allowing staff to focus on higher-value tasks like building relationships and strategizing for greater impact. **4. Volunteer Coordination: Scheduling, Reminders, and Task Management** Coordinating volunteers can be a logistical challenge. AI chatbots simplify this process by handling scheduling, sending reminders, and even assigning tasks based on availability and skill sets. With automated coordination, nonprofits can ensure that volunteers stay informed and engaged. **5. Donation Assistance: Guiding Users Through the Giving Process** Many potential donors abandon the [donation process](https://www.elevationweb.org/blog/10-ways-to-improve-online-donation-for-your-supporters/) due to confusion or technical difficulties. AI chatbots act as virtual guides, walking donors through each step, addressing concerns, and even offering alternative payment options. This seamless experience can increase donation completion rates and overall fundraising success. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-In-Blog-AI-Chatbots-for-Nonprofits-1024x805.png "Elevation")### Best Use Cases of AI Chatbots in Nonprofits **Enhancing Donor Support and Answering Funding-Related Questions** AI chatbots can answer questions about tax deductions, matching gifts, and where donations are allocated. This ensures donors feel confident and informed before making a contribution. **Recruiting and Onboarding Volunteers** From collecting applications to providing training materials, chatbots can streamline volunteer recruitment and onboarding. This automation helps new volunteers get involved quickly while minimizing administrative burdens on staff. **Automating Social Media and Website Engagement** AI chatbots can be integrated into social media platforms and nonprofit websites to engage visitors in real time. Whether responding to Facebook messages or answering queries on a website, these chatbots ensure consistent communication across digital channels. **Collecting Feedback and Conducting Surveys** Understanding donor and volunteer experiences is crucial for improvement. Chatbots can conduct automated surveys, gather feedback, and analyze responses to help nonprofits refine their engagement strategies. ### Implementing an AI Chatbot for Your Nonprofit **Choosing the Right Chatbot Platform** There are two primary types of chatbots: AI-powered and rule-based. AI-powered chatbots use machine learning and natural language processing to understand and respond to complex queries, making them more adaptable and intuitive. Rule-based chatbots, on the other hand, follow predefined scripts and work best for straightforward interactions. Nonprofits should evaluate their needs to determine which type suits them best. **Integrating with Your Nonprofit Website and CRM System** To maximize impact, chatbots should be integrated with a nonprofit’s website and [CRM system](https://www.elevationweb.org/blog/integrating-crm-systems-with-your-nonprofit-website/). This allows for seamless data collection, automated follow-ups, and a unified communication strategy. **Training the Chatbot for Nonprofit-Specific Interactions** AI chatbots become more effective over time with proper training. By feeding them real nonprofit inquiries and responses, organizations can ensure the chatbot understands donor and volunteer needs accurately. ### Measuring Success: AI Chatbot Analytics & KPIs To evaluate the effectiveness of an AI chatbot, nonprofits should track key performance indicators (KPIs), including: - **Engagement Rate and Conversation Quality**: How many visitors interact with the chatbot, and how effectively does it address their inquiries? - **Increase in Donations and Volunteer Sign-Ups**: Are more people completing donations or signing up to volunteer after interacting with the chatbot? - **Reduction in Staff Workload for Administrative Tasks**: Has the chatbot successfully reduced the time staff spend answering FAQs and coordinating volunteers? Analyzing these metrics will help nonprofits refine their chatbot strategy for continuous improvement. ## The Next Step for Nonprofit Growth and Engagement AI chatbots for nonprofits are more than just a tech trend—they’re a game-changer for donor and volunteer engagement. By providing 24/7 support, personalizing interactions, and automating administrative tasks, chatbots free up staff time and create a more seamless experience for supporters. As nonprofit organizations continue to embrace digital transformation, implementing an AI chatbot can be a cost-effective way to enhance engagement, streamline operations, and ultimately drive greater impact. If your nonprofit hasn’t explored chatbot solutions yet, now is the time to start. With the right strategy and tools, AI chatbots can become a powerful asset in your mission-driven work. ## AI Chatbots for Nonprofits FAQs ### What can an AI chatbot do for a nonprofit? It can answer frequently asked questions, guide visitors to the donation page, help volunteers sign up, and provide instant responses outside office hours. This frees staff from repetitive inquiries so they can focus on higher-value relationship work. ### Are AI chatbots worth it for small nonprofits? Often yes. A chatbot can handle routine questions and signups without adding staff hours, which is valuable for lean teams. Start with a focused use case, like donation or volunteer FAQs, before expanding. ### Will a chatbot make our nonprofit feel impersonal? Not if it’s used well. Chatbots work best for quick, common questions and for routing people to the right place, while handing off sensitive or complex conversations to a human. The goal is faster help, not replacing genuine connection. ### What should a nonprofit chatbot be trained on? Feed it your real FAQs, program details, donation process, and volunteer information, and keep that content current. A chatbot is only as accurate as the information behind it, so review and update its responses regularly. ### How do we keep chatbot interactions accurate and safe? Limit it to topics you’ve vetted, set clear handoff points to staff for anything sensitive, and review conversation logs to catch gaps or errors. Human oversight keeps the tool trustworthy. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Nonprofit Tools, UX for Nonprofits **Tags:** AI for Nonprofits, Nonprofit marketing, Nonprofit Tools --- ### [Top 9 Nonprofit Web Design Agencies](https://www.elevationweb.org/blog/top-9-nonprofit-web-design-agencies/) **Published:** January 31, 2025 **Author:** Olivia Williams **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-Featured-Top-9-Web-Design-1024x805.png "Elevation")**The best nonprofit web design agencies specialize in mission-driven organizations: they understand donation flows, accessibility, and nonprofit constraints, and they design for measurable outcomes, not just good looks. Here is how to choose the right fit (and yes, [Elevation](/services-ux-ui-design/) is one of them).** ## Need to Build a Website? Here are 9 Top Picks for Impact-Driven Organizations Choosing the right nonprofit web design agency is crucial for organizations aiming to amplify their mission and engage supporters effectively. A well-designed website not only enhances credibility but also serves as a powerful tool for fundraising, volunteer recruitment, and advocacy. In this guide, we’ll explore key qualities to look for in a web design partner and highlight nine top nonprofit web design agencies to consider. ### Criteria For Selection: What to Look For in a Nonprofit Web Design Agency When you’re shopping around for a nonprofit web design agency, it’s essential to understand exactly what you’re looking for –– there isn’t a one-size-fits-all solution. It’s about finding a long-term partner who understands your mission, audience, and the unique needs of nonprofit organizations. Here are some key criteria to consider when evaluating potential agencies: #### **1. Experience with Nonprofits** Nonprofits have different goals compared to businesses. Instead of maximizing profit, your website should prioritize storytelling, donor engagement, and community-building. The best nonprofit web design agencies understand these priorities and have a track record of working with mission-driven organizations. Look for an agency that has: - A portfolio featuring nonprofits. - Experience integrating donation platforms, membership portals, and advocacy tools. - A firm grasp of nonprofit messaging and branding. #### **2. Customization and Scalability** Your website should be a reflection of your organization’s identity and needs. Pre-made templates may not offer the flexibility required to grow and evolve. A great nonprofit web design agency will build a site that’s: - Fully customizable to match your branding and goals. - Scalable, allowing you to add features like an events calendar, online store, or volunteer portal as your needs expand. - Optimized for accessibility, ensuring all visitors, including those with disabilities, can engage with your content. #### **3. Cost and Long-Term Support** Budget is always a concern for nonprofits, so transparency around pricing is essential. Be sure to ask about: - Upfront costs vs. ongoing maintenance fees. - Hosting and security: will you need to pay extra for updates and protection? - Training and support: does the agency offer website management training for your team? - Additional services: do they offer content strategy, compliance and privacy support, social media management, etc? Many agencies also provide ongoing support packages to help nonprofits maintain and update their sites without requiring in-house technical expertise. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-In-Blog-Top-9-Web-Design-1024x805.png "Elevation")### Top 9 Nonprofit Web Design Agencies 1. [**ElevationWeb.Org** ](https://www.elevationweb.org/)*Overview*: We couldn’t make this list without vouching for our own services. Elevation is a digital, marketing, and branding agency specializing in nonprofits. We offer web development, branding, marketing, and ongoing site sustainability. What We Do Best: Trusted by organizations like YMCA, Habitat for Humanity, and the ACLU, Elevation focuses exclusively on nonprofits, providing tailored solutions that align with your mission. If you want a blend of customization, strategy, and continuous site maintenance, we’re a good fit for you. *Notable Projects*: - [Junior Achievement of South California](https://jasocal.org/) - [Altru AI](https://altru.ai/) - [Treatment Advocacy Center](https://www.tac.org/) 2. [**Firespring** ](https://firespring.com/)*Overview*: Firespring offers a comprehensive suite of services for nonprofits, including website design, marketing, and strategic guidance. *What They Do Best*: Firespring can offer you a wide variety of services from every aspect of marketing and branding, from web building to commercial printing. They also provide additional services to help your website long-term, like SEO and campaign-specific landing page-building services. *Notable Projects*: - [Ohio District Kiwanis Foundation](https://www.firespring.com/work/ohio-district-kiwanis-foundation.html) - [Bonnie A.C. Lee Fang Foundation](https://www.firespring.com/work/bonnie-ac-lee-fang-foundation.html) - [ServeNebraska](https://www.firespring.com/work/serve-nebraska.html) 3. [**Wired Impact** ](https://wiredimpact.com/)*Overview*: Unlike other design agencies, Wired Impact gives nonprofits the technology and tools to build and manage a website themselves, with robust support and guidance as needed from a project manager. *What They Do Best*: They provide lots of easy-to-use features, like a page editor and built-in artificial intelligence tools to help nonprofits manage content efficiently. If you want to take the reins with website-building without a lot of technical knowledge, Wired Impact might be your choice. *Notable Projects*: - [The Winthrop Rockerfeller Institute](https://wiredimpact.com/why-wired-impact/success-stories/winthrop-rockefeller-institute-doubles-program-growth/) - [KIF1A.ORG](https://wiredimpact.com/why-wired-impact/success-stories/kif1a-org-grows-connects/) - [Project Home Again](https://wiredimpact.com/why-wired-impact/success-stories/project-home-again-increases-capacity-grows/) 4. [**Brave** ](https://bravefactor.com/)*Overview*: Brave Factor is a digital design and brand strategy agency focusing on nonprofits and mission-driven brands. *What They Do Best*: If you want a show-stopping website look, Brave is for you. They specialize in creating bold, impactful designs that create memorable experiences and enhance social impact. *Notable Projects*: - [Slash.co](https://bravefactor.com/work/slash/) - [Rise](https://bravefactor.com/work/rise/) - [Gree](https://bravefactor.com/work/gree/) 5. [**Ironpaper** ](https://www.ironpaper.com/nonprofit-webdesign/)*Overview*: Ironpaper is a B2B growth agency that helps companies with long or complex sales processes generate leads and increase revenue. While they don’t focus exclusively on nonprofits, they do offer nonprofit-specific web services. *What They Do Best*: If you have specific growth targets in mind, Ironpaper might be the nonprofit web design agency for you. They focus on improving measurable results through marketing, content, sales enablement, and strategy. *Notable Project*: - [Safe Horizon](https://www.ironpaper.com/portfolio-safe-horizon-website) 6. [**DNL OmniMedia** ](https://www.dnlomnimedia.com/)*Overview*: DNL OmniMedia partners with nonprofits to provide digital services such as web development, technical strategy, fundraising, CRM and data management, marketing, and analytics. *What They Do Best*: They integrate seamlessly with nonprofit teams, offering innovative technology solutions to drive mission success. They also help you manage and work strategically with your data. *Notable Projects*: - [Northshore Animal League America](https://www.dnlomnimedia.com/case-studies/north-shore-animal-league/) - [World Help](https://www.dnlomnimedia.com/case-studies/world-help/) - [Literacy Connects](https://www.dnlomnimedia.com/case-studies/literacy-connects/) 7. [**Briteweb** ](https://briteweb.com/)*Overview*: Briteweb is a B Corp-certified creative agency partnering with organizations committed to social change, offering services in branding, web design, campaigns, and publications. *What They Do Best*: They combine a nuanced understanding of the impact sector with a collaborative, people-first approach. Beyond branding and website building, they are also equipped to help you create impactful digital or print publications, like annual reports, books and toolkits. *Notable Projects*: - [TransLash Media](https://briteweb.com/case-studies/translash-media/) - [Restore Justice](https://briteweb.com/case-studies/restore-justice/) - [Trust Her](https://briteweb.com/case-studies/trust-her/) 8. [**Fifty and Fifty** ](https://fiftyandfifty.org/)*Overview*: Fifty and Fifty is a digital agency for purpose-driven brands, offering branding, digital and website services, marketing, and support. *What They Do Best*: If you want to emotionally resonate with your audience, you may appreciate Fifty and Fifty. They specialize in telling the stories of organizations committed to social good through compelling digital experiences. *Notable Projects*: - [United Nations Environment Program](https://fiftyandfifty.org/case-study/world-environment-day-2022/) - [The Game Changers](https://fiftyandfifty.org/case-study/game-changers/) - [Axiom](https://fiftyandfifty.org/case-study/axiom-cycling/) 9. [**Wide Eye** ](https://www.wideeye.co/)*Overview*: Wide Eye is a digital-first creative agency specializing in design, branding, and websites for change-makers and visionaries. *What They Do Best*: If you want a website that creates a lasting impression and inspires action, Wide Eye is for you. They understand how to create engaging, emotional, and eye-catching digital experiences that drive change. *Notable Projects*: - [Protect Democracy](https://www.wideeye.co/case-study/protect-democracy) - [Community Catalyst](https://www.wideeye.co/case-study/community-catalyst) - [Harris for President 2024](https://www.wideeye.co/case-study/harris-for-president-2024) ### Find a Nonprofit Web Design Agency That Aligns With Your Mission Your nonprofit’s website is a powerful tool for storytelling, donor engagement, and advocacy. Partnering with the right nonprofit web design agency ensures that your site isn’t just functional but also effective in supporting your mission. The agencies featured in this guide specialize in helping nonprofits thrive online. Whether you need a full site redesign, a better donation platform, or an accessible, mobile-friendly layout, these agencies bring the expertise needed to create a website that serves your organization’s unique needs. If you’re ready to take your website to the next level, consider reaching out to one of these agencies for a consultation. Many offer free initial discussions where they can assess your needs and recommend the best path forward. For further inspiration, check out these resources: - [Best Nonprofit Websites](https://www.elevationweb.org/best-nonprofit-websites) – Examples of outstanding nonprofit websites that spark ideas. - [How to Write a Great RFP for Your Nonprofit Website](https://www.elevationweb.org/blog/how-to-write-a-great-rfp-for-your-nonprofit-website/) – A step-by-step guide to crafting a request for proposal (RFP) to find the best design partner. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit web design agency FAQs ### What does a nonprofit web design agency do? It designs and builds websites for nonprofits: strategy, UX, accessible design, donation and signup flows, and often ongoing support and growth marketing. ### How much does nonprofit web design cost? It ranges widely with scope, from a few thousand dollars for a small template-based site to tens of thousands for a custom platform with integrations. ### How do you choose a nonprofit web design agency? Look for nonprofit specialization, accessibility expertise, a portfolio of similar orgs, and a focus on outcomes like donations and signups. ### Why hire a nonprofit-specialist agency instead of a generalist? Specialists already understand donation flows, accessibility requirements, and tight budgets, so you spend less time explaining your world and more time building. ### What should a nonprofit website include? A clear mission, accessible design, a strong donation flow, program and impact content, and mobile-first performance. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Nonprofit Branding, Nonprofit Marketing, Web Design --- ### [A Comparison of Premium vs. Free Website Templates For Nonprofits](https://www.elevationweb.org/blog/a-comparison-of-premium-vs-free-website-templates-for-nonprofits/) **Published:** January 28, 2025 **Author:** Olivia Williams **Content:** ![Premium vs Free Nonprofit Website Templates](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-4_-Featured-Premium-vs.-Free-1024x805.png "Elevation")**Free nonprofit website templates get you online fast at no cost, but premium templates (and [custom builds](/services-ux-ui-design/)) offer better design, support, and flexibility. The right choice depends on your budget, timeline, and how much you need the site to do.** Free templatePremium / custom**Cost**$0Paid (one-time or project)**Design quality**Generic, widely usedPolished, on-brand**Support**Little or noneDocumentation or a team**Flexibility**LimitedHigh**Best for**Launching fast on a tight budgetGrowing orgs that need it to convert## A Comprehensive Guide to Website Templates for Nonprofits When it comes to building a professional and impactful online presence, website templates have become a go-to solution for nonprofits of all sizes. These [templates](https://www.elevationweb.org/blog/10-nonprofit-website-templates-you-can-use-today/) offer a faster and more affordable way to launch a website without the need for extensive design or coding expertise. With so many options available, nonprofits can now choose templates tailored to their specific needs, whether it’s engaging donors, managing events, or sharing their mission. However, not all website templates for nonprofits are created equal. The decision between free and premium templates is a critical one, as it directly affects the functionality, scalability, and overall success of your website. While free templates might be appealing for their cost savings, premium options often deliver advanced features and customization that can elevate your nonprofit’s digital presence. Understanding the differences between these two options can help you make the best choice for your organization. ### Key Factors to Compare #### 1. Cost One of the most obvious distinctions between free and premium nonprofit website templates is the cost. Here’s what you need to know: - **Free Templates**: As the name suggests, free templates come with no upfront cost. For small nonprofits or organizations with tight budgets, this can be incredibly appealing. However, the lack of a price tag often comes with trade-offs, such as limited features, minimal support, and less flexibility. These templates might be ideal for nonprofits that need a basic website to share essential information but don’t require advanced functionality. - **Premium Templates**: Premium templates come with a cost, which can range from $20 to several hundred dollars and even higher if you pay for an ultra-specific template to be built from scratch. While the upfront expense might seem daunting, premium templates often deliver greater value in terms of features, design, and support. For nonprofits looking to invest in a professional and functional online presence, a premium template could be a worthwhile investment. #### 2. Customization Customization is a critical factor when choosing a website template for nonprofits, as it determines how well the website can align with your nonprofit’s brand and goals. - **Free Templates**: Free templates tend to be more rigid in [design ](https://www.elevationweb.org/blog/design-thinking-your-nonprofits-digital-presence/)and layout. While they may include some basic customization options like changing colors or adding a logo, they often lack the flexibility needed to create a unique and branded website. For nonprofits that prioritize a quick and simple setup, this might not be a dealbreaker. However, [68%](https://www.nptechforgood.com/2021/03/31/data-11-must-know-stats-about-nonprofit-websites/) of nonprofits have redesigned their website within the last three years, and the average website lifespan is [2 years and 7 months](https://afpglobal.org/website-refresh-statistics). So if you go with a free template, have a plan in place for a site refresh in the future. - **Premium Templates**: Premium templates shine in this category, offering extensive customization options. From layout changes to advanced color schemes and typography, premium templates allow nonprofits to create a website that truly reflects their mission and identity. Many premium templates are also designed to be user-friendly, enabling organizations to make customizations without requiring advanced technical skills. #### 3. Support Having access to reliable support can make or break your website-building experience, especially for nonprofits without in-house technical expertise. - **Free Templates**: Support for free templates is often limited or entirely community-based. While forums and user guides may be available, responses can be slow, and solutions may not always meet your needs. If you run into technical issues, you might need to troubleshoot on your own. - **Premium Templates**: Premium templates typically come with professional customer support, which can include live chat, email assistance, or detailed documentation. This level of support can save nonprofits time and frustration, ensuring their website remains functional and effective. #### 4. Features A website’s functionality is driven by its features, which can vary widely between free and premium templates. - **Free Templates**: Free nonprofit website templates often offer only basic features, such as simple navigation menus, contact forms, and limited media integration. Advanced tools like [SEO optimization](https://www.elevationweb.org/blog/accelerate-impact-driving-donations-with-google-grant-social-media-and-seo/), e-commerce capabilities, or donation modules may be absent, which can limit the website’s potential. - **Premium Templates**: Premium templates are packed with advanced features designed to meet the needs of modern nonprofits. These can include SEO tools, event calendars, integration with social media platforms, and donation processing modules. For nonprofits aiming to grow their online presence, these features can make a significant difference. #### 5. Scalability A nonprofit’s website needs may evolve over time. Scalability refers to how well a template can adapt to those changing needs. **Premium Templates**: Premium templates are designed with scalability in mind. They often include features and integrations that can grow alongside your organization, making them a more future-proof choice for nonprofits planning for long-term growth. **Free Templates**: Free templates are generally best suited for smaller organizations with basic requirements. As your nonprofit grows and your needs become more complex, you might find that a free template can no longer support your goals, requiring a costly and time-consuming switch to a new solution. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-4_-In-Blog-Premium-vs.-Free-1-1024x805.png "Elevation")### Website Templates For Nonprofits: Free vs. Premium at-a-Glance To help you compare the two options at a glance, here’s a summary: **Factor****Free Templates****Premium Templates**CostNo upfront cost, but limited featuresUpfront cost, but more value and featuresCustomizationBasic and rigidHighly customizableSupportLimited or community-basedProfessional customer supportFeaturesBasic functionalityAdvanced tools like SEO and donationsScalabilityBest for small organizationsIdeal for growing nonprofits### Which Option Is Right For Your Nonprofit? The choice between free and premium nonprofit website templates ultimately depends on your organization’s specific needs, goals, and budget. Here are some questions to consider when making your decision: 1. **What is your budget?** If you have limited financial resources, a free template can help you get started. However, if you can allocate funds toward your website, a premium template can offer long-term benefits that justify the expense. 2. **How important is branding?** If your nonprofit relies heavily on a strong, recognizable brand to connect with your audience, the customization options of a premium template may be worth the investment. 3. **Do you have technical expertise?** If your team lacks technical skills, the professional support that comes with premium templates can save you time and frustration. 4. **What features do you need?** Make a list of the features your website requires, such as donation processing, event management, or SEO tools. If these are critical, a premium template will likely be the better choice. 5. **Are you planning for growth?** If you envision your nonprofit expanding its digital presence over time, choosing a scalable solution now can save you from having to rebuild your website later. ### Final Thoughts: Finding the Perfect Fit for Your Nonprofit Both free and premium nonprofit website templates have their strengths and weaknesses, and the right choice depends on your organization’s unique needs and goals. While free templates can be a great starting point for smaller nonprofits with basic needs, premium templates offer the advanced features, customization, and support that growing nonprofits require. By carefully evaluating your budget, branding priorities, technical expertise, and future plans, you can make an informed decision that sets your nonprofit up for success. If you’re ready to take your website to the next level, consider exploring premium templates or consulting with a design expert to find the perfect solution for your organization. Investing in the right nonprofit website template today can lead to a more impactful online presence tomorrow. Make the choice that aligns with your mission and watch your digital reach grow. ## Free vs premium template FAQs ### Should a nonprofit use a free or premium website template? Free is fine to launch quickly on a tight budget; premium or custom is worth it when the site needs to convert donors and reflect your brand. ### What is the difference between free and premium templates? Premium templates generally offer better design, more features, ongoing updates, and support; free templates are basic and widely reused. ### Are free nonprofit website templates any good? They can get you started, but they look generic and offer little support — fine for a first site, limiting as you grow. ### How much do premium website templates cost? Often $30–$200 for the template itself, plus your time to customize it and any hosting or plugin costs. ### When should a nonprofit get a custom website instead? When templates can’t deliver the branding, donation flows, accessibility, or integrations you need — that’s when a custom build pays off. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Web Design --- ### [Best Association Websites for Inspiration in 2025](https://www.elevationweb.org/blog/best-association-websites-for-inspiration-in-2025/) **Published:** January 24, 2025 **Author:** Nate Carluccio **Content:** An association’s website is more than just a digital address. It’s a powerful tool for advancing your mission, strengthening member relationships, and showcasing your impact. At Elevation, we’ve spent over 20 years helping associations build and enhance their digital presence. Through tailored solutions and a deep understanding of the nonprofit and association landscape, we’ve supported organizations in achieving their goals and thriving in an increasingly competitive online environment. Your website serves as the heartbeat of your organization’s online presence. Whether your goal is to attract new members, engage existing ones, or amplify your mission, your website must reflect the professionalism, purpose, and value your association brings to the table. In today’s digital-first world, [a thoughtfully designed website](https://www.elevationweb.org/blog/9-nonprofit-web-design-trends-to-watch-in-2025/) isn’t just an asset—it’s an essential component of success. In this article, we’ll delve into the essential features every association website needs to include, share actionable tips for hiring the right agency, and highlight some of the best association websites excelling in their online strategies. Let’s begin by exploring the critical elements of an effective association website. ## What Your Association Website Needs to Include Building a successful association website requires more than a polished design. It should serve as a comprehensive, functional, and engaging hub for members, stakeholders, and visitors. Here are the key features every association website should have, with detailed insights into why they matter: #### **1. Clear Navigation** [Your website’s navigation acts as a roadmap for visitors](https://www.w3.org/WAI/). A well-organized menu should guide users to essential information effortlessly. - **Why It Matters:** Poor navigation frustrates users, causing them to leave before finding what they need. - **How to Do It Right:** Use intuitive categories like “Membership,” “Events,” “About Us,” and “Resources.” Employ dropdown menus to avoid clutter and include a search bar for quick access to content. #### **2. Responsive Design** [Responsive design](https://www.elevationweb.org/blog/how-3-nonprofits-are-excelling-in-responsive-web-design/) ensures your website adapts seamlessly to any screen size, from desktops to smartphones. - **Why It Matters:** Over half of web traffic comes from mobile devices. If your site isn’t mobile-friendly, you risk alienating a significant portion of your audience. - **How to Do It Right:** [Test your site](https://pagespeed.web.dev/) on multiple devices and prioritize fast loading speeds. Use tools like Google’s Mobile-Friendly Test to confirm responsiveness. #### **3. Compelling Visuals** High-quality visuals (images, videos, and graphics) create an engaging user experience and reinforce your brand identity. - **Why It Matters:** First impressions are visual. A professional and cohesive aesthetic helps build trust and keeps visitors interested. - **How to Do It Right:** Invest in professional photography, use relevant graphics, and incorporate videos to tell your story. Ensure visuals align with your branding guidelines. #### **4. Member Portals** A dedicated member portal provides a personalized experience for your association’s members. - **Why It Matters:** Members expect value for their subscription. A portal offering exclusive resources, event access, or forums boosts engagement and satisfaction. - **How to Do It Right:** Include features like profile management, downloadable resources, and discussion boards. Protect member data with secure login systems. #### **5. Search Engine Optimization (SEO)** SEO ensures your website ranks high on search engines, making it easier for potential members and partners to find you. - **Why It Matters:** Even the best website won’t deliver results if it’s invisible online. - **How to Do It Right:** Research keywords your audience uses, optimize metadata, and create quality content that answers common queries. Use tools like Google Analytics to track performance and adjust your strategy. #### **6. Event Integration** For associations, events are often a cornerstone of engagement. Event integration streamlines the process of sharing information and securing participation. - **Why It Matters:** A seamless event experience encourages attendance and boosts member involvement. - **How to Do It Right:** Include event calendars, registration forms, and payment processing. Offer virtual options with integrated video conferencing tools. #### **7. Calls-to-Action (CTAs)** CTAs are critical for guiding users toward meaningful engagement, such as signing up for membership, registering for events, or donating. - **Why It Matters:** Without clear CTAs, users may leave your site without taking action, resulting in missed opportunities. - **How to Do It Right:** Place CTAs prominently on your homepage, within content, and at the end of blog posts. Use action-oriented language like “Join Now,” “Learn More,” or “Support Our Mission.” --- By incorporating these features into your association’s website, you’ll create a powerful tool that not only represents your organization effectively but also drives meaningful engagement and impact. Up next, let’s look at some of the best association websites that have mastered these elements. ## The 10 Great Association Website Examples ![Best Association Website Example](https://www.elevationweb.org/wp-content/uploads/2026/06/1.NATSO_Mockup-1024x805.jpg "Elevation")**The best association websites put membership at the center: easy joining and renewal, a clear member dashboard, events and resources, and content that proves the value of belonging. Below are association websites worth learning from.** #### **1. NATSO (National Association of Truckstop Operators)** **Website:** [natso.org](https://www.natso.org/)**About the Organization:** NATSO represents travel plaza and truckstop operators, advocating for their interests and providing industry-leading resources. **Why We Like It:** - **Resource Hub:** Offers comprehensive tools, news, and updates for members. - **Modern Design:** A clean, professional layout with visually engaging images. - **Advocacy Highlights:** Prominently showcases policy initiatives and member stories. --- ![Association Website](https://www.elevationweb.org/wp-content/uploads/2026/06/2.CalNonprofits_Mockup-1024x805.jpg "Elevation")#### **2. CalNonprofits (California Association of Nonprofits)** **Website:** [calnonprofits.org](https://calnonprofits.org/)**About the Organization:** CalNonprofits advocates for California’s nonprofit sector, helping organizations strengthen their impact and voice. **Why We Like It:** - **Member Services:** Easy access to tools and insurance options for members. - **Engaging Content:** Regularly updated blogs, policy updates, and webinars. - **Inclusivity:** Offers content in multiple languages to serve diverse audiences. --- ![Best Association Websites](https://www.elevationweb.org/wp-content/uploads/2026/06/3.NASDDDS_Mockup-1024x805.jpg "Elevation")#### **3. NASDDDS (National Association of State Directors of Developmental Disabilities Services)** **Website:** [nasddds.org](https://nasddds.org/)**About the Organization:** This association supports state agencies delivering services to people with developmental disabilities. **Why We Like It:** - **Accessible Design:** Ensures inclusivity for individuals with disabilities. - **Thought Leadership:** Features in-depth reports and case studies. - **User-Friendly Navigation:** A clear structure for accessing key information quickly. --- ![Association Websites](https://www.elevationweb.org/wp-content/uploads/2026/06/4.CGJA_Mockup-1024x805.jpg "Elevation")#### **4. CGJA (California Grand Jurors’ Association)** **Website:** [cgja.org](https://cgja.org/)**About the Organization:** CGJA promotes and supports California’s grand juries in improving governance and accountability. **Why We Like It:** - **Educational Focus:** Offers detailed guides and training resources. - **Local Impact:** Showcases county-level initiatives with high transparency. - **Simple Yet Effective:** Minimalistic design ensures ease of use. --- ![Top Association Website Examples](https://www.elevationweb.org/wp-content/uploads/2026/06/5.AMA-Foundation_Mockup-1024x805.jpg "Elevation")#### **5. AMA Foundation (American Marketing Association Foundation)** **Website:** [amafoundation.org](https://amafoundation.org/)**About the Organization:** Dedicated to advancing the marketing industry through scholarships, research, and diversity initiatives. **Why We Like It:** - **Scholarship Promotion:** Highlights opportunities for students and professionals. - **Clean Visuals:** A modern, visually appealing website with compelling imagery. - **Donation Integration:** Seamlessly encourages contributions to its mission. --- ![Great Association Website](https://www.elevationweb.org/wp-content/uploads/2026/06/6.WNPA_Mockup-1024x805.jpg "Elevation")#### **6. WNPA (Western National Parks Association)** **Website:** [wnpa.org](https://wnpa.org/)**About the Organization:** A nonprofit partner to the National Park Service, supporting education, research, and park improvements. **Why We Like It:** - **Storytelling:** Combines impactful visuals with engaging narratives. - **Shop Feature:** Encourages support through an online store. - **Mission Alignment:** Clearly communicates its dedication to preserving natural treasures. --- ![Inspiration for Associations](https://www.elevationweb.org/wp-content/uploads/2026/06/7.MNA_Mockup-1024x805.jpg "Elevation")#### **7. MNA (Minnesota Council of Nonprofits)** **Website:** [mnaonline.org](https://mnaonline.org/)**About the Organization:** MNA strengthens Minnesota’s nonprofit sector through leadership, training, and advocacy. **Why We Like It:** - **Training Tools:** Features an extensive library of workshops and webinars. - **Member Dashboard:** Intuitive and helpful for member engagement. - **Vibrant Design:** A colorful and dynamic aesthetic that reflects community impact. --- ![Best Association Websites](https://www.elevationweb.org/wp-content/uploads/2026/06/8.AMA_Mockup-1024x805.jpg "Elevation")#### **8. AMA (American Marketing Association)** **Website:** [ama.org](https://ama.org/)**About the Organization:** AMA is the leading professional association for marketing practitioners, offering education, certification, and networking opportunities. **Why We Like It:** - **Thought Leadership:** Regularly updated with insightful articles and resources. - **Interactive Features:** Includes quizzes, assessments, and certification paths. - **Global Reach:** Caters to a wide audience while maintaining a personalized feel. --- ![Association Website](https://www.elevationweb.org/wp-content/uploads/2026/06/9.PANO_Mockup-1024x805.jpg "Elevation")#### **9. PANO (Pennsylvania Association of Nonprofit Organizations)** **Website:** [pano.org](https://pano.org/)**About the Organization:** PANO empowers Pennsylvania nonprofits with advocacy, collaboration, and resources. **Why We Like It:** - **Community Building:** Highlights collaborative initiatives and member stories. - **Event Integration:** Seamlessly incorporates event registration and updates. - **Professional Aesthetic:** A polished design that instills confidence. --- ![Top Association Websites](https://www.elevationweb.org/wp-content/uploads/2026/06/10.Alzheimers-Association_Mockup-1024x805.jpg "Elevation")#### **10. Alzheimer’s Association** **Website:** [alz.org](https://www.alz.org/)**About the Organization:** The Alzheimer’s Association leads the fight to end Alzheimer’s disease through global research, education, and advocacy. **Why We Like It:** - **Emotional Appeal:** Uses powerful storytelling and images to connect with visitors. - **Comprehensive Support:** Offers a wealth of resources for patients and caregivers. - **Donation Simplicity:** Intuitive donation options encourage support effortlessly. ### **7 Tips When Hiring an Agency to Build Your Website** Choosing the right agency to build your association’s website is a critical decision. A successful partnership can result in a powerful website that supports your mission, engages members, and drives your goals forward. However, not all agencies are the same, and finding the right fit requires careful consideration. Below are seven essential tips to help guide your decision-making process and ensure your new website meets your association’s unique needs. --- #### **1. Check Their Experience** Look for an agency with a proven track record of **working with associations or nonprofits**. Associations and nonprofits have unique needs, such as membership portals, advocacy tools, and event management integration. Agencies with relevant experience will understand these requirements and bring valuable insights to the table. During your search, ask about their past projects for similar organizations, the challenges they faced, and how they approached solving them. A seasoned agency can provide practical recommendations and innovative solutions tailored to your goals. --- #### **2. Review Their Portfolio** Take the time to carefully review the agency’s portfolio to assess the quality, design, and functionality of their previous work. **A portfolio reflects the agency’s expertise and creative approach**, giving you a sense of whether their style aligns with your vision. Look for websites that demonstrate modern, visually engaging designs, responsive layouts, and intuitive navigation. Pay attention to any projects that align closely with your needs, as these examples can be strong indicators of the agency’s ability to meet your expectations. --- #### **3. Discuss Your Goals** **Make sure the agency is fully invested in understanding your mission, vision, and website objectives.** A website is more than just a digital storefront; it’s a critical tool for achieving your organizational goals. An agency that listens carefully, asks thoughtful questions, and proposes strategies aligned with your needs demonstrates a deep understanding of your priorities. From increasing membership to hosting engaging events, ensure they have the expertise to translate your goals into a functional and impactful website. --- #### **4. Ask About Support Services** Inquire about the agency’s ability to provide **ongoing support, including maintenance, hosting, and updates after launch.** Websites need regular care to stay secure, functional, and relevant, and neglecting this can lead to costly issues down the road. Look for an agency that offers comprehensive post-launch services, such as troubleshooting, software updates, and content management. Understanding their support options upfront ensures that your website will continue to perform well and adapt to your evolving needs. --- #### **5. Focus on Accessibility** **Accessibility should be a top priority when building your website.** Beyond being a legal requirement, creating an inclusive digital experience reflects your organization’s commitment to serving all members of your community. A good agency will have expertise in building accessible websites that comply with ADA guidelines, incorporating features such as keyboard navigation, alt text for images, and appropriate color contrast. [Ensure accessibility is integrated into the design](https://www.elevationweb.org/about-us/accessibility/) and development process, so your website is usable by everyone, regardless of ability. --- #### **6. Consider Integration Needs** Your website should work seamlessly with the systems your organization already uses, such as CRM platforms, email marketing tools, and event management software. Integration is critical for streamlining your operations, improving user experience, and saving time for your staff. Discuss the platforms you currently rely on or plan to adopt and confirm the agency’s ability to integrate these tools effectively. An experienced agency can also suggest additional integrations to enhance your site’s functionality and impact. --- #### **7. Evaluate Their Process** Ensure the agency has a clear and collaborative workflow that guides the project from discovery to launch. A structured process helps keep the project on track, meets deadlines, and ensures your expectations are met at every stage. Look for an agency that prioritizes transparency, maintains consistent communication, and provides regular updates on progress. Their willingness to incorporate your feedback throughout the process will ensure the final product aligns with your vision and achieves your goals. --- ### **Final Thoughts** Hiring the right agency to build your association’s website is a crucial step toward creating a platform that drives your mission forward. By following these tips and carefully evaluating potential partners, you can build a website that serves as a cornerstone of your digital presence, engages your audience, and helps your association thrive. ## Association website FAQs ### What makes a good association website? A clear value proposition for members, simple join and renewal flows, a useful member area, and well-organized events and resources. ### What features should an association website have? Membership management, event registration, a resource library or member directory, gated content, and clear calls to join or renew. ### What is the best platform for an association website? WordPress paired with membership tools is a flexible, common choice; some associations use dedicated AMS platforms. ### How much does an association website cost? It depends on membership features and integrations, typically more than a basic brochure site because of the member functionality. ### How do you grow membership through a website? Make the value obvious, reduce friction in joining and renewing, and give members ongoing reasons to log in and engage. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-nacho.jpg) Nate Carluccio With over 20 years of experience in empowering nonprofits to elevate their digital presence, Nate Carluccio is a seasoned marketing expert and passionate advocate for mission-driven organizations. As the Chief Marketing Officer at Elevation, Nate specializes in crafting innovative strategies that drive engagement, boost fundraising efforts, and amplify impact. [See Full Bio](https://www.elevationweb.org/author/nacho/) [ ](https://www.elevationweb.org/author/nacho/) **Categories:** Graphic Design, Web Design --- ### [10 Nonprofit Website Templates You Can Use Today](https://www.elevationweb.org/blog/10-nonprofit-website-templates-you-can-use-today/) **Published:** January 24, 2025 **Author:** Olivia Williams **Content:** ![10 Nonprofit Website Templates You Can Use Today](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-Featured-Nonprofit-Website-Templates-1024x805.png "Elevation")**Nonprofit website templates give you a professional starting point: pre-built layouts for donations, programs, events, and impact stories, no designing from scratch required. They are a fast, affordable way to launch, while a custom build offers more flexibility as you grow.** ## Find the Right Nonprofit Website Template to Drive Engagement and Donations to Your Nonprofit Your nonprofit website acts as the digital front door to your organization, shaping how potential donors, volunteers, and supporters will interact with you. Since [63%](https://doublethedonation.com/nonprofit-fundraising-statistics/?__hstc=52886775.88ab6f3492f396f902d5690e1c792ea9.1737664729769.1737664729769.1737664729769.1&__hssc=52886775.1.1737664729769&__hsfp=336580338) of donors prefer to give online with a credit or debit card, a well-designed site is a must. Not only does it enhance your credibility, but it also makes it easier for visitors to engage, donate, or get involved. However, creating a professional website from scratch can feel overwhelming, especially for nonprofits juggling limited resources and time. This is where a [website builder](https://www.elevationweb.org/blog/website-builder-for-nonprofit-orgs-which-platform-is-right-for-you/) and a well-chosen nonprofit website template come in. Templates simplify the process of building a website, even for those with little to no technical expertise. Instead of starting from a blank page, you’re given a customizable framework where you can plug in [your organization’s branding](https://www.elevationweb.org/blog/branding-for-nonprofits-how-to-create-your-unique-brand-identity/), content, and images. Here’s how using templates can save your nonprofit valuable time and resources: - **Pre-Designed Layouts**: Templates eliminate the need for hiring professional designers or developers. With built-in sections for key elements like mission statements, donation forms, and events, you’ll have everything you need to create a functional website quickly. - **Ease of Use**: Many templates come with intuitive drag-and-drop editors, making it easy to customize without coding experience. This allows you to focus on your mission instead of wrestling with complicated tech. - **Cost-Effective Options**: Hiring web developers or designers can be expensive. Templates, on the other hand, often come with low-cost or even free options tailored to nonprofits. - **Responsive Design**: Many modern templates are mobile-friendly out of the box, ensuring your site looks great and functions well on any device. Whether you’re starting from scratch or looking to refresh your current website, using the right nonprofit website template can help you create a polished, professional site that drives engagement and supports your mission. In this guide, we’ll walk you through 10 excellent templates designed with nonprofits in mind. Let’s get started! ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-In-Blog-Nonprofit-Website-Templates-1024x805.png "Elevation")### 1. Yuna – WordPress [View Template](https://wordpress.com/theme/yuna?tab_filter=all) Yuna is a clean, modern template designed for nonprofits that want to create a lasting first impression. Its minimalist [design](https://www.elevationweb.org/blog/category/graphic-design/) ensures your mission takes center stage, with customizable sections for showcasing your programs, initiatives, and calls to action. **Features & Benefits** - Get your site set up fast with the intuitive setup wizard. - Choose from 100+ design patterns that you can easily drag and drop in the editor. - The Site Editor and Block Editor give you complete control over colors and typography. **Who It’s For:** This template is perfect for smaller nonprofits or those just starting out. Its simplicity and user-friendly interface make it an excellent choice for teams with limited web design experience who want to get their site set up quickly. ### 2. Cultivate – WordPress [View Template](https://wordpress.com/theme/cultivate?tab_filter=all) Cultivate is a vibrant and engaging template that emphasizes visual storytelling. Its colorful design and intuitive layout make it ideal for nonprofits focused on educational or community-based projects. **Features & Benefits** - Showcase impactful images or key initiatives right at the top of your homepage to grab visitors’ attention and communicate your purpose instantly. - Encourage supporters to contribute by including prominent donation buttons throughout the site, strategically placed to maximize engagement. - Share news, updates, and success stories to keep your audience informed and inspired. **Who It’s For:** Nonprofits that rely on imagery and storytelling to connect with their audience will love this template. If your mission emphasizes community or grassroots initiatives, this template is for you. ### 3. Chariti – WordPress [View Template](https://themeforest.net/item/chariti-charity-donation-wordpress/26021307) Chariti is designed specifically for charities and donation-driven organizations. With features tailored to fundraising and encouraging long-term involvement, this template ensures every visitor understands how they can contribute to your cause. **Features & Benefits** - Stay on top of transactions on the back end with a built-in donation management system. - Make it easy to get donations started with pre-designed pages for fundraising events, e-commerce, volunteer sign-ups, and more. - Cater to recurring donors with membership features like user dashboards and unique logins. **Who It’s For:** If your nonprofit focuses heavily on fundraising and donor engagement, Chariti offers the tools you need to make the process effortless for both your team and your supporters. ### 4. Goodwish – WordPress [View Template](https://themeforest.net/item/goodwill-a-multipurpose-charity-nonprofit-and-fundraising-theme/19762866) Goodwish is a multipurpose nonprofit website template ideal for larger nonprofits or those with diverse initiatives. It offers a perfect blend of functionality and style, making it an ideal choice for organizations looking to showcase multiple programs and campaigns effectively. **Features & Benefits** - Choose from a variety of pre-designed homepage options to best fit your organization’s needs. Each layout is structured to highlight specific elements like your mission type, projects, or donation drives. - Fully tailor the look and feel of your site to align with your brand identity with advanced typography and color customization options. - Promote upcoming events with built-in features for event registration, schedules, and detailed descriptions. **Who It’s For**: Goodwish is an excellent option for established nonprofits that manage multiple projects, events, and fundraising efforts. Its advanced features make it particularly suitable for organizations that want a professional, high-impact website capable of engaging a wide audience. ### 5. Philantrop – WordPress [View Template](https://themeforest.net/item/philantrop-charity-nonprofit-wordpress-theme/52746688) Philantrop is sleek, professional, and geared toward nonprofits with a global or corporate focus. Its polished design exudes trust and credibility, making it perfect for attracting corporate sponsors. **Highlights** - Share your nonprofit’s achievements with visually appealing statistics and impact sections, showing visitors how their support makes a difference. - Keep your audience informed about upcoming events with a clear and easy-to-navigate calendar feature. Perfect for highlighting fundraisers, workshops, and community gatherings. - Reach people across the world with multilingual functionality and translation capabilities. **Who It’s For:** Nonprofits working on international initiatives or partnerships will benefit most from Philantrop’s professional design and global reach features. ### 6. Women Empowerment NGO – Wix [View Template](https://www.wix.com/website-template/view/html/2238?originUrl=https%3A%2F%2Fwww.wix.com%2Fwebsite%2Ftemplates%3Fcriteria%3Dnonprofit&tpClick=view_button&esi=28785a61-14f9-484a-afeb-4b6f87337e25) This Wix template is tailored for nonprofits focused on advocacy and empowerment. Its bold layout and empowering visuals inspire visitors to take action. **Features & Benefits** - Strategically placed buttons encourage visitors to donate, sign petitions, or join campaigns. - Keep your audience informed and inspired by sharing news, updates, and impact stories in an easily accessible blog format. - User-friendly chat functionality in case your site visitors have questions. **Who It’s For**: Organizations focused on advocacy, gender equality, or social justice will appreciate the template’s inspiring design and straightforward functionality. ### 7. End Hunger – Wix [View Template](https://www.wix.com/website-template/view/html/2130?originUrl=https%3A%2F%2Fwww.wix.com%2Fwebsite%2Ftemplates%3Fcriteria%3Dnonprofit&tpClick=view_button&esi=28785a61-14f9-484a-afeb-4b6f87337e25) End Hunger is a dynamic template designed for food-focused nonprofits to communicate their mission effectively. This template emphasizes action, impact, and community engagement, making it an excellent choice for organizations combating hunger and food insecurity. **Features & Benefits** - Show off visually stunning pages that prominently feature videos and images. - Highlight upcoming food drives, fundraisers, or volunteer opportunities with pre-designed event sections, ensuring supporters can easily find and participate in your initiatives. - Seamlessly collect information from potential donors, volunteers, and partners using built-in forms that simplify outreach efforts. **Who It’s For**: Nonprofits addressing hunger, food insecurity, or similar causes will find this template invaluable for communicating their mission and rallying support. ### 8. Lusaka – Squarespace [View Template](https://www.squarespace.com/templates/lusaka-fluid-demo) Lusaka is a refined and elegant template ideal for arts and culture nonprofits. Its clean, fluid design places your stories, imagery, and mission at the forefront, creating an immersive experience for visitors. **Features & Benefits** - Feature compelling photos and banners to draw attention to your nonprofit’s mission and projects. Perfect for creating a strong visual impact. - The intuitive menu design ensures visitors can easily explore your programs, campaigns, or donation pages without confusion. - Share your nonprofit’s journey, successes, and goals with pre-designed story blocks that are easy to edit. **Who It’s For**: If your nonprofit focuses on arts, history, or cultural preservation, Lusaka’s design ensures your message is delivered in a sophisticated, no-nonsense style. ### 9. Clarkson – Squarespace [View Template](https://www.squarespace.com/templates/clarkson-fluid-demo) Clarkson is a bold nonprofit website template that is unafraid to make a statement in a balanced combination of text and visuals. Its versatile layout encourages nonprofits to build deeper relationships with their communities by making updates, campaigns and calls to action easily accessible. **Features & Benefits** - Ensure that your site remains visually appealing and functional on all devices, providing an excellent user experience for visitors on the go. - Strategically placed donation buttons and forms make it simple for visitors to contribute directly to your cause. - A straightforward navigation design makes it easy for visitors to learn about your nonprofit, dive deeper into specific initiatives, and contribute. **Who It’s For**: This template is ideal for grassroots organizations, local nonprofits, and environmental organizations. ### 10. Comet – Squarespace [View Template](https://www.squarespace.com/templates/comet-fluid-demo) Comet is designed for youth and educational nonprofits. Its playful, colorful aesthetic reflects themes of growth, learning, and well-being. **Features & Benefits** - Feature donation buttons and customizable calls to action that make it easy for visitors to support your programs financially. - Take advantage of the bright and colorful pre-built blog where you can share inspirational stories with your audience. - Experiment with pre-set color palette options to ensure you get the right look and feel for your website. - Pre-designed sections for highlighting eco-friendly initiatives. - Easy-to-navigate structure to engage visitors. **Who It’s For** Nonprofits working with families and children or organizations in youth advocacy and educational spaces will love the Comet template. ### Where to Find More Nonprofit Website Templates The templates featured above can be accessed through popular platforms like WordPress, Wix, and Squarespace. Each platform offers extensive customization options, allowing you to tailor your nonprofit website template to fit your organization’s unique goals and branding. Whether you’re looking for a minimalist design or a feature-rich layout, these platforms have something for every nonprofit. [**ThemeForest**](https://themeforest.net)**:** ThemeForest offers a wide array of templates with professional designs tailored to different needs and aesthetic tastes. They even have WordPress and Shopify templates. [**WordPress**](https://wordpress.com): Known for its flexibility, WordPress provides a massive selection of nonprofit templates with powerful functionality while also allowing you to customize where needed. It’s one of the most widely used web builders in the world. [**Wix**](https://wix.com): Wix makes website creation simple with its drag-and-drop editor, even for users with no coding experience. They have over 900+ free website templates to get you started. [**Squarespace**](https://squarespace.com): Squarespace offers sleek, high-end designs ideal for creating a visually stunning online presence. You can start with a template or build your own, then customize using our drag-and-drop website builder. [**Webflow**](https://webflow.com)**:** Webflow combines the flexibility of coding with a user-friendly visual editor, allowing for intricate and custom designs. You can have more tech-savvy users work directly with HTML, CSS, and JavaScript in a visual canvas, or you can work with pre-made, design-approved building blocks. ### Remember, You Got This! Choosing the right nonprofit website template is the first step toward building a website that amplifies your mission and engages your audience. With so many excellent options available, there’s no need to start from scratch. Explore these templates, pick one that aligns with your goals, and start creating a website that makes an impact today. ## Nonprofit website template FAQs ### What is a nonprofit website template? A pre-designed layout you can customize with your own content, instead of designing and building a site from scratch. ### Are website templates good for nonprofits? Yes, for getting online quickly and affordably. Templates work well for smaller orgs or as a starting point; larger or fast-growing nonprofits often outgrow them. ### Template or custom website: which is better for a nonprofit? Templates are faster and cheaper up front; a [custom website](/services-ux-ui-design/) gives you full control over branding, donation flows, accessibility, and growth. Choose based on budget and how much your needs will evolve. ### What should a nonprofit website template include? Mobile-responsive design, a clear donation flow, program and impact sections, an events or news area, and accessible, on-brand styling. ### How much do nonprofit website templates cost? Many are free or low-cost (often $0–$100), though you will invest time customizing them and may pay for hosting, plugins, and support. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Content --- ### [Website Builder for Nonprofit Orgs: Which Platform is Right for You?](https://www.elevationweb.org/blog/website-builder-for-nonprofit-orgs-which-platform-is-right-for-you/) **Published:** January 17, 2025 **Author:** Olivia Williams **Content:** ![Best Website Builder For Nonprofit](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-Featured-Best-Website-Builders-1024x805.png "Elevation")**The right website builder for a nonprofit depends on your team’s technical comfort, budget, and growth plans. WordPress offers the most flexibility and ownership for organizations that expect to scale, while hosted builders trade some control for ease of use. The best choice is the one your team can maintain, keep secure, and extend as your mission grows.** ## Website Builders: Your Guide to Comparing Pros, Cons, and Features When it comes to running a nonprofit organization, a [well-designed website ](https://www.elevationweb.org/blog/7-signs-your-nonprofit-website-needs-help/)is a cornerstone for driving engagement, fostering trust, and collecting donations. Creating a website for your nonprofit might seem like a daunting task, but it doesn’t have to be –– especially if you have the right tools and support. But if you’re like most nonprofits, you’re probably balancing a tight budget and a small team, and you may not have as much technical help as you’d prefer. This scenario means that you need to choose a website builder that’s affordable, user-friendly, and tailored to your needs. Thankfully, there are some website builders on the market that fit this criteria. From drag-and-drop simplicity to robust customization options, these platforms provide powerful tools to share your message with the world. Whether you’re launching a new initiative or revamping your online presence, choosing the right website builder for your nonprofit can make all the difference. Let’s break down what you need to know about the top platforms, their benefits, and which one might be the best fit for your organization. ### What to Consider When Choosing a Website Builder Picking the right website builder for your nonprofit might feel like a big decision, but it doesn’t have to be complicated. Think of it as finding the perfect partner for your mission—one that complements your goals, supports your needs, and helps you shine online. Your website is the face of your nonprofit, so the platform you choose will play a significant role in how you connect with your audience and achieve your goals. Before you dive into exploring platforms, take a moment to think about what your nonprofit truly needs. Here are some important things to keep in mind: 1. **Budget**: Many nonprofits operate on tight budgets, so it’s important to find a solution that’s affordable without sacrificing quality. Some platforms offer lower-tier or even free plans, but make sure that the plan type you choose has every feature you need. 2. **Ease of Use**: Let’s face it –– not every team has a tech expert. That’s why it’s crucial to choose a platform that’s easy to use, even for beginners. Drag-and-drop editors and pre-designed templates can save time and make the process stress-free. 3. **Scalability**: As your nonprofit grows, your website should grow with it. A good platform will offer features that support your organization’s evolution, whether that means adding new pages, increasing traffic capacity, or integrating advanced tools. 4. **Design Options**: Your nonprofit has a unique story to tell, and your website should reflect that. Choose a builder that offers customizable templates so you can create a site that looks and feels like your brand. 5. **Support**: Things don’t always go as planned, so it’s important to have access to reliable customer support or helpful resources like tutorials, discussion forums, and FAQs. Once you’ve considered these factors, you’ll have a clearer picture of what you need, and you’ll be one step closer to finding the perfect platform. Remember, the right website builder isn’t just a tool; it’s a partner in helping your nonprofit grow. Take your time, do your research, and choose a solution that will help your mission come to life online. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-In-Blog-Best-Website-Builders-1024x805.png "Elevation")### Comparing Vendors: Wix, Squarespace, and WordPress Now that you have an idea of what to look for in a website builder for nonprofits, let’s dive into three popular options: Wix, Squarespace, and WordPress. #### **1. [Wix](https://www.wix.com/): Simple and Stress-Free** Wix is like the training wheels of website builders for nonprofits: it’s super easy to use, making it perfect for beginners. **Why Nonprofits Love Wix**: - Drag-and-drop tools let you build a beautiful site in minutes. - Affordable plans with nonprofit-friendly templates. **Things to Keep in Mind**: - Wix works best for smaller organizations, as it doesn’t scale as well for large sites. - Hosting is tied to the platform, so moving your site later might be tricky. **Best For**: Small nonprofits looking for a quick, visually stunning online presence without a steep learning curve. #### **2. [Squarespace](https://www.squarespace.com/): Polished and Professional** If your nonprofit’s brand is all about creativity and storytelling, Squarespace could be your match. **Why Nonprofits Love Squarespace**: - Stunning templates that make your site look professional right out of the gate. - Built-in donation and e-commerce tools. **Things to Keep in Mind**: - Less flexibility than platforms like WordPress. - Plans are a bit pricier but offer great value for medium-sized nonprofits. **Best for**: Medium-sized nonprofits that value visual storytelling and need integrated donation tools. #### **3. [WordPress](https://wordpress.com/): The Powerhouse of Website Builders** [WordPress](https://www.elevationweb.org/blog/the-ultimate-guide-to-maintaining-yournon-profits-wordpress-website-php-core-and-plugin-updates/) is the go-to website builder for nonprofits that need a platform that can build out highly functional and growth-intentioned sites. **Why Nonprofits Love WordPress**: - Endless customization options with plugins and themes. - Great for scaling up as your organization grows. **Things to Keep in Mind**: - There’s a learning curve, so you might need help from a tech-savvy team member or consultant. - Costs can add up when you factor in premium plugins and hosting. **Best For**: Larger nonprofits or those with in-house technical expertise looking for a customizable and scalable solution. ### So, What’s the Best Website Builder for Nonprofit Organizations? Choosing the right website builder for your nonprofit is a critical step toward creating an online presence that supports your mission. Each platform that we’ve discussed (Wix, Squarespace, and WordPress) offers unique strengths and caters to different needs, from simplicity to scalability. By assessing your priorities, such as ease of use, budget, and the features that matter most to your organization, you can find a tool that helps you achieve your goals. Remember, your website is more than just a digital space—it’s a reflection of your nonprofit’s values and vision. A well-designed site can inspire trust, engage donors, and connect you with a broader audience. Whether you’re building your first website or revamping an existing one, taking the time to choose the right platform will pay dividends in how effectively you communicate your mission. At the end of the day, your nonprofit’s website is a powerful tool for change. The right website builder can empower you to tell your story, reach your community, and make a lasting impact. So don’t wait; start exploring your options and create a website that brings your mission to life. ## Nonprofit Website Builder FAQs ### What is the best website platform for a nonprofit? There is no single best platform. WordPress suits organizations that want flexibility and full ownership; hosted builders suit small teams that prioritize simplicity. Match the platform to your staff’s skills and your long-term goals. ### Why do many nonprofits choose WordPress? WordPress is open-source, widely supported, and highly extensible, with integrations for donations, events, and email. It gives nonprofits ownership of their site and room to grow. Elevation builds on WordPress through its [web design services](/services-ux-ui-design/). ### Are drag-and-drop builders good enough for nonprofits? For a simple brochure site, they can be. The tradeoffs come as you add donation tools, integrations, and custom design – hosted builders can limit flexibility and make migration harder later. ### How much should a nonprofit spend on a website? Costs vary widely with complexity, so focus on total cost of ownership: hosting, maintenance, security, and updates, not just the initial build. A cheap site that breaks often can cost more over time. ### Can we switch platforms later? Yes, but migrations take planning to preserve content, URLs, and search rankings. Choosing a flexible, well-supported platform from the start reduces the chance you will need a disruptive switch. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Nonprofit Web Hosting, Web Design, WordPress Maintenance **Tags:** web design --- ### [Social Media Tips for Nonprofits: Engage Your Audience](https://www.elevationweb.org/blog/social-media-tips-for-nonprofits-engage-your-audience/) **Published:** December 30, 2024 **Author:** Olivia Williams **Content:** ![Social Media Tips for Nonprofits Engage Your Audience](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-4_-Featured-Social-Media-Tips-1024x805.png "Elevation")**Effective nonprofit social media is built on strategy, not just frequent posting. Lead with a clear goal, tell authentic stories about the people you serve, post consistently on the few platforms where your supporters actually are, use video and images, and always invite a specific action so followers move from watching to giving or volunteering.** ## Leverage your nonprofit social media strategy to spread awareness and build relationships For nonprofits hoping to reach more people and boost their impact, social media is often the answer. [55% of people ](https://nonprofitssource.com/online-giving-statistics/social-media/)who engage with nonprofits on social media end up taking some action, with 59% of those people donating money and 53% volunteering. An effective nonprofit social media strategy goes beyond merely posting updates –– it can spark authentic connections, boost visibility, and mobilize supporters to take action. But how do you [create a strategy ](https://www.elevationweb.org/blog/unlocking-the-power-of-organic-social-media-tips-for-nonprofits/)that truly engages your audience and helps you achieve your goals? Let’s explore some actionable social media tips for nonprofits. ### Tip #1: Lead With Strategy Every successful nonprofit social media strategy begins with a plan. Social media isn’t just about presence; it’s about purpose. Here’s how to craft a strategy that aligns with your mission: **Set Clear Goals** Before diving into content creation, define what you aim to achieve. Are you looking to increase event attendance, drive donations, or recruit volunteers? Having specific, measurable goals will guide your efforts and ensure your time is well spent. For example, a goal might be to grow your email list by 15% through social media campaigns over the next quarter. **Choose the Right Platforms** Not all social media platforms are created equal. While multiple social media accounts can certainly be beneficial, your nonprofit doesn’t need to be on every single social media platform out there. Instead, focus on where your target audience spends their time. Consider where your target audience spends their time. Platforms like Instagram and TikTok are great for visual storytelling, while LinkedIn is ideal for professional connections. Facebook remains a strong platform for community engagement, especially among older demographics. **Create a Content Calendar** One of the most effective social media tips for nonprofits is all about planning your content in advance. This doesn’t mean you should avoid spontaneity or posting about an unforeseen event, but a content calendar will help set you up for success and prepare communication that resonates with people. Consistency is key. A content calendar helps you plan posts around significant events, campaigns, and observances relevant to your cause. For example, if your nonprofit supports environmental conservation, schedule posts for Earth Day or World Oceans Day. This approach keeps your messaging timely and organized. ### Tip #2: Create Content that Resonates Your audience engages with content that inspires, educates, and resonates emotionally. To stand out in a crowded social media landscape, focus on storytelling and visual appeal. **Share Impactful Stories** Nothing connects people to your mission like powerful stories. Share real-life examples of how your nonprofit has made a difference. For example, highlight the journey of a person or community positively impacted by your work. These narratives make your cause relatable and inspire action. **Use Compelling Visuals** Photos, videos, and infographics are highly engaging and convey messages quickly. Post high-quality images of events, behind-the-scenes moments, or before-and-after photos of your projects. Infographics, on the other hand, can simplify complex data and make it shareable. A quick statistic like “Your $10 can feed a child for a week,” accompanied by a visual, can be incredibly impactful. **Leverage Trends and Hashtags** Jumping on [trending hashtags](https://www.elevationweb.org/blog/the-power-of-hashtags-on-social-media/) or social media challenges can significantly boost your visibility. For example, during Giving Tuesday, use hashtags like #GivingTuesday and #SupportNonprofits to join the global conversation. Make sure these trends align with your mission to keep your messaging authentic. ### Tip #3: Build Relationships Through Engagement ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-4_-In-Blog-Social-Media-Tips-1024x805.png "Elevation")Engagement is more than just likes and shares; it’s about building meaningful relationships. Here’s how to foster stronger connections with your audience: **Respond Promptly** Acknowledging comments and messages shows your audience that you value their input. Whether it’s a simple “Thank you for your support!” or a detailed answer to a question, timely responses help build trust and loyalty. **Host Live Events** Live Q&A sessions, webinars, or even virtual tours can create real-time interaction. For instance, a wildlife rescue nonprofit could host a live session showing the release of rehabilitated animals back into the wild. These events not only educate but also deepen the audience’s connection to your cause. **Collaborate with Influencers and Partners** Partnering with influencers or like-minded organizations can amplify your reach. Find advocates who share your values and have an engaged audience. A simple shoutout or a co-hosted campaign can attract new supporters and raise awareness for your mission. ### Tip #4: Experiment with Analytics Social media is dynamic, and what works today might not work tomorrow. Encourage your team to experiment with different types of content, posting times, and engagement tactics. Then, use analytics to assess performance. You can start by using free tools like Meta Business Suite and Google Analytics, which offer valuable insights into audience behavior, post engagement, and more. Understanding what resonates with your followers will help refine your nonprofit social media strategy over time. Highlight milestones (like reaching a fundraising goal) and analyze underperforming posts to identify improvement opportunities. Remember, every post offers a chance to learn and grow. ### Engage Supporters With Your Nonprofit Social Media Strategy Engaging your audience on social media doesn’t have to be overwhelming. By following these social media tips for nonprofits, creating compelling content, and prioritizing meaningful interactions, you can amplify your mission and reach more potential supporters. Don’t be afraid to experiment, leverage analytics, and utilize free tools to enhance your efforts. Social media is a powerful ally in driving your nonprofit’s success—make it work for you! *Social is one channel in a larger system. See our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Social Media FAQs ### Which social media platforms should nonprofits use? Choose based on where your supporters spend time, not on covering every network. It is better to do two platforms well than six poorly, so focus your limited time where your audience and goals align. ### How often should a nonprofit post on social media? Consistency matters more than volume. A steady, sustainable schedule you can maintain beats sporadic bursts. Use a content calendar to plan ahead and keep a reliable presence without burning out your team. ### What kind of content performs best for nonprofits? Authentic stories about real people, behind-the-scenes looks, impact updates, and video tend to outperform generic appeals. Show the difference supporters make rather than just asking for money. ### How do we get more engagement on social media? Ask questions, respond to comments, share supporter and volunteer stories, and make people feel part of the mission. Engagement is a conversation, so reply and acknowledge your community, not just broadcast. ### How do we turn followers into donors? Build trust with consistent, story-driven content, then include clear calls to action with easy links to give or sign up. Our [digital marketing team](/services-growth-marketing/) can help connect social content to real fundraising results. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Social Media **Tags:** social media --- ### [Branding for Nonprofits: How to Create Your Unique Brand Identity](https://www.elevationweb.org/blog/branding-for-nonprofits-how-to-create-your-unique-brand-identity/) **Published:** December 24, 2024 **Author:** Olivia Williams **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-Featured-Nonprofit-Brand-1024x805.png "Elevation")**Nonprofit branding is the process of defining and consistently expressing who your organization is: your mission, values, voice, and visual identity. It goes well beyond a logo to shape how supporters perceive and connect with your cause. A strong, consistent brand builds trust, recognition, and deeper donor engagement.** ## Why Your Nonprofit Brand Matters and How to Build It Nonprofits compete for attention in a noisy, crowded landscape. To deliver the biggest impact, they must stand out with a strong brand identity. While branding may seem like a concern reserved for businesses, it’s equally critical for nonprofits. [93%](https://www.nonprofitpro.com/article/new-data-quantifies-impact-of-visual-branding-for-nonprofits/) of nonprofits believe a strong brand identity has a positive impact on donor engagement, and [74%](https://www.nonprofitpro.com/article/new-data-quantifies-impact-of-visual-branding-for-nonprofits/) believe a strong brand identity increases recurring donations. Branding for nonprofits goes beyond having a nice logo or catchy tagline. It’s about defining who you are, what you stand for, and how you’re perceived. A strong brand identity for nonprofits can amplify change, foster loyalty, and inspire action. Let’s explore how your nonprofit can craft a robust brand identity, maintain consistency across platforms, and engage stakeholders in a way that amplifies your mission. ### Defining Your Nonprofit’s Brand Identity Think of your brand identity as your nonprofit’s personality and public image. It helps you communicate your mission and stay distinct in people’s minds. **Crafting a Mission and Vision Statement** Start by articulating your mission and vision. Your [mission statement](https://www.elevationweb.org/blog/20-effective-nonprofit-mission-statements/) should clearly define your purpose: why you exist. It should cover your core objectives and what you consistently work to achieve. Your vision statement, on the other hand, is aspirational. It looks to the future and lays out what your organization hopes to achieve over time. For example, a nonprofit addressing food insecurity might have a mission to “end hunger in local communities” and a vision of “a world where no one goes hungry.” These statements should be clear, inspiring, and memorable. **Identifying Core Values and Target Audience** Your core values are the guiding principles behind your work. Are you driven by community empowerment, sustainability, or education? Be specific. The more defined your core values are, the easier it will be to connect with supporters. Then, define your target audience. Whether it’s donors, volunteers, or beneficiaries, understanding their needs and aspirations ensures your messaging resonates. **Creating a Unique Value Proposition** Ask yourself: What sets your nonprofit apart? What makes your nonprofit different? Maybe it’s a specialized approach to solving a problem, or perhaps it’s the passionate community you’ve built. Whatever it is, your unique value proposition (UVP) should answer why someone should support your cause specifically. This value proposition should shine through in every touchpoint, from your website to your outreach emails. ### Visual and Messaging Consistency ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-In-Blog-Nonprofit-Brand-1024x805.png "Elevation")When it comes to branding for nonprofits, consistency is key to building trust. A cohesive look and feel across all platforms and materials ensures your audience recognizes and remembers your nonprofit. **Developing a Cohesive Logo, Color Scheme and Typography** Your logo is often the first thing people notice about your nonprofit. It should reflect your mission and be versatile enough for use across platforms. Pair it with a color scheme and typography that convey your organization’s tone. For example, warm colors and playful fonts might suit a nonprofit focused on children, while a [clean, minimalist design](https://www.elevationweb.org/blog/9-nonprofit-web-design-trends-to-watch-in-2025/) could work better for an environmental group. You will use these visual elements, which should be applied uniformly across brochures, social media, and signage. **Ensuring Consistent Messaging Across Platforms** Your nonprofit’s voice should be distinct and aligned with your mission. Whether you’re crafting an annual report or posting on Instagram, the tone should feel familiar. For example, if your nonprofit is focused on education, your tone might balance professionalism with a nurturing quality. *Branding for Nonprofits Tip*: Develop a [style guide](https://go.elevationweb.org/importance-of-a-brand-style-guide) that outlines tone, preferred vocabulary, and key phrases. For example, if you describe your work as “empowering communities” in one place, avoid shifting to “helping people” elsewhere. Consistency builds trust. **Balancing Professional and Relatable Communication Styles** Nonprofits walk a fine line between professionalism and relatability. While you want to present your organization as credible, it’s equally important to connect emotionally with your audience. Share stories of impact in an authentic, human way; this builds a sense of connection and community. Nonprofits often walk a fine line between professionalism and relatability. While you want to inspire confidence in donors, it’s equally important to connect emotionally with your audience. Stories of real people impacted by your work can bridge this gap effectively. Share stories of impact in an authentic, human way to build connection and community. ### Engaging Stakeholders in Brand Building Your brand isn’t just the responsibility of your marketing team; it’s a collective effort. You’ll be able to continually deliver your message through others participating and sharing their experiences. **Training Staff and Volunteers to Embody the Brand** Your team, from full-time staff to occasional volunteers, are ambassadors for your brand. Provide training to ensure they understand your mission, values, and messaging. Equip them with tools to share your story effectively, whether it’s at events or on social media. **Involving Donors and Beneficiaries in Storytelling** Encourage donors and beneficiaries to share their experiences through testimonials, videos, or blogs. Authentic stories not only build credibility but also inspire others to get involved. People give to people, not faceless organizations. Involve donors and beneficiaries in your storytelling. A donor might share why they support your cause, while a beneficiary can highlight how your nonprofit has transformed their life. This human connection builds credibility and emotional resonance. **Using Testimonials and Success Stories to Build Credibility** Testimonials and case studies are powerful tools for branding. Highlight stories that showcase your impact and align with your mission. For example, if your nonprofit is focused on clean water initiatives, a testimonial from a community now accessing clean water reinforces your mission’s success. ### Evolving Your Brand Over Time Your branding decisions are not set in stone forever. While consistency is important, your brand should also evolve as your organization grows. Regularly evaluate your branding efforts. Are your mission and values still reflected in your visual identity? Are you reaching your target audience effectively? Periodic adjustments ensure your nonprofit remains relevant and impactful. ### The Long-Term Benefits of Strong Branding for Nonprofits For nonprofits, branding is more than just aesthetics—it’s the soul of your organization. A well-defined brand identity for nonprofits helps you stand out, build trust, and drive greater impact. Whether you’re refining your mission statement, creating consistent visuals, or sharing authentic stories, every effort you make strengthens your connection with your audience. Remember, branding for nonprofits isn’t just about getting noticed; it’s about inspiring action. When done right, your brand becomes a beacon, drawing people to your cause and fueling the change you’re working tirelessly to create. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Branding FAQs ### What is nonprofit branding? Nonprofit branding is how you define and express your identity, including your mission, values, personality, voice, and visuals, so supporters recognize and trust you. It’s the overall impression people form of your organization. ### Why does branding matter for nonprofits? A clear, consistent brand builds trust, makes your organization memorable, and strengthens donor and volunteer relationships. It helps you stand out in a crowded field and communicate your impact clearly. ### What are the key elements of a nonprofit brand? Core elements include your mission and values, a distinct voice and messaging, and visual identity such as your logo, colors, and typography. Together they create a consistent experience across every touchpoint. ### How do we start building a nonprofit brand identity? Begin by clarifying your mission, values, and audience, then define your messaging and visual identity. Document it in brand guidelines so everyone applies it consistently across your channels. ### Should we hire help to build our nonprofit brand? If you lack in-house design or strategy capacity, expert help can speed the process and produce a stronger result. [Our brand identity services](/services-brand-identity/) help nonprofits define and express who they are. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Nonprofit Branding, Nonprofit Marketing **Tags:** Nonprofit marketing --- ### [Grant Writing Tips for Nonprofits: Your Definitive Guide](https://www.elevationweb.org/blog/grant-writing-tips-for-nonprofits-your-definitive-guide/) **Published:** December 16, 2024 **Author:** Olivia Williams **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-Featured-Grant-Writing-Tips-1024x805.png "Elevation")**Strong grant writing for nonprofits starts with researching funders whose priorities match your mission, then telling a clear, evidence-backed story of the problem, your solution, and measurable outcomes. Follow each funder’s guidelines exactly, present a realistic budget, and show the capacity to deliver, because reviewers fund credible, well-aligned plans rather than the most urgent need.** ## Discover How to Secure Funding and Sustain Long-Term Success Through Competent Grant Writing Nonprofits rely on grants as a critical source of funding, fueling their ability to make a lasting impact in their communities. If you’ve mastered grant writing, your nonprofit is better set up for longevity and success. However, navigating the grant-writing process can feel daunting, especially for organizations with limited resources. Grant writing for nonprofits is both an art and a science, requiring careful preparation, clear communication, and a deep understanding of what funders are looking for. Crafting a compelling grant proposal requires more than flair with words; it’s about [telling your organization’s story](https://www.elevationweb.org/blog/storytelling-for-change-boost-your-nonprofits-impact/) in a way that aligns with a funder’s priorities. Whether you’re new to grant writing or looking to refine your process, we’re here to help. This guide will walk you through the essential grant-writing tips for nonprofits. We’ll cover how to prepare, write compelling proposals, and avoid common mistakes so you can boost your nonprofit’s chances of success. ### Why Grant Writing For Nonprofits Matters Nonprofits operate in a resource-constrained world, often juggling big ambitions with limited funding. [Fundraising can bridge this gap](https://www.elevationweb.org/blog/7-creative-fundraising-ideas-for-nonprofits/), helping organizations grow and sustain their impact. Effective grant proposals can help showcase your nonprofit’s mission and open doors to long-term partnerships with donors. However, writing a strong grant proposal is easier said than done. There are quite a few challenges to grant writing that can feel discouraging. Many nonprofits struggle to find the right grants, meet application requirements, or convey their impact persuasively. But these hurdles don’t have to be the end of the story –– with preparation, practice, and the right strategy, you can write a successful proposal that earns you funding and helps your nonprofit realize its potential. ### Phase 1: Preparation The key to your grant proposal’s success starts before you write a word. You set the foundation in thorough planning and prep. Preparation is key to ensuring your proposal aligns with the grantor’s priorities and showcases your organization’s strengths. ##### **1. Research Grants That Align with Your Mission** Not all grants are created equal, and not every grant is a fit for your nonprofit. Focus your efforts on opportunities that align closely with your mission, programs, and goals. Look for funders who have a history of supporting causes like yours. Identify potential funders using tools like [**Candid’s** **Foundation Directory Online**](https://fconline.foundationcenter.org/) or [**Grants.gov**](http://grants.gov). Consider factors such as the funder’s focus areas, geographic restrictions, and past grantees. ##### **2. Understand the Grantor’s Guidelines and Priorities** Every grantor has unique requirements, from specific formats to detailed application criteria. In addition to technical formatting or submission guidelines, look for key themes in their funding priorities. For quick reference, carefully review the following criteria from a potential grantor: - The grantor’s funding priorities and values. - Eligibility requirements for applicants. - Specific instructions for proposal format, content, and submission. Tailoring your proposal to align with their focus will make your application more competitive. ##### **3. Gather Necessary Data and Metrics** Funders want to see a [measurable impact](https://www.elevationweb.org/blog/donor-analytics-numbers-that-matter-for-nonprofits/). Before you start writing, compile data that highlights your nonprofit’s success. This could include metrics like the number of people served, program results, or community feedback. Anecdotal stories that illustrate your impact can also make your proposal more compelling. Collect data that demonstrates your nonprofit’s impact, including: - Metrics on the populations you serve. - Outcomes of past programs or initiatives. - Financial documents that show your organization is fiscally responsible. Having this information on hand will make the writing process smoother and help you tell a compelling story. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-In-Blog-Grant-Writing-Tips-1024x805.png "Elevation")### Phase 2: Writing a Winning Grant Proposal Once your research and preparation are complete, it’s time to focus on crafting the proposal. A well-structured, persuasive proposal can make all the difference. ##### **1. Follow a Clear Structure** Most grant proposals follow a standard structure: - **Executive Summary**: A concise overview of your organization and the project. - **Problem Statement**: Define the issue your nonprofit aims to address, supported by data and real-world examples. - **Goals and Objectives**: Outline what you aim to achieve with the grant funding, ensuring your goals are specific, measurable, and realistic. - **Budget:** Provide a detailed breakdown of how the funds will be used. Be transparent and ensure your budget aligns with your goals. **Tip**: Organizing your proposal with headings and subheadings helps your reader quickly find key information. ##### **2. Use Clear and Persuasive Language** Your proposal should be professional yet accessible. Avoid jargon and focus on crafting a narrative that funders can easily connect with. Be specific about your plans and emphasize the tangible outcomes their investment will achieve. When in doubt, remember: - **Clarity:** Use straightforward language to explain your mission and goals. - **Impact:** Emphasize how your organization makes a difference and how their funding will amplify that impact. - **Connection:** Show that you understand the grantor’s mission and share their values. ##### **3. Highlight Your Strengths and Impact** What makes your nonprofit unique? Whether it’s your grassroots approach, strong community ties, or innovative programming, ensure your proposal emphasizes these strengths. Share stories or testimonials from beneficiaries to demonstrate the real-world difference your work makes. Funders want to invest in organizations they trust. Use your proposal to showcase what sets your nonprofit apart. ### Phase 3: Know the Common Pitfalls When Grant Writing For Nonprofits Some of the best grant writing tips for nonprofits lie in what *not* to do. Even a well-written proposal can fall flat if it overlooks key details. Avoid these common mistakes to give your application the best chance of success. ##### **1. Overlooking Grantor-Specific Requirements** Failing to follow instructions (like exceeding word limits or omitting required documents) can result in immediate disqualification. Tailor each proposal to the specific grantor’s requirements. Use their terminology and address their stated priorities directly. And it never hurts to double-check that you’ve included everything the grantor has requested before you submit. ##### **2. Setting Vague or Unrealistic Goals** Funders value clear, achievable goals backed by a solid plan. Avoid setting objectives that are too broad or overly ambitious. For instance, rather than stating, “We will solve homelessness in our community,” aim for a measurable goal like, “We will provide temporary housing for 50 families over the next 12 months.” ##### **3. Missing Deadlines and No Follow-Up** Most grants have firm deadlines, and late submissions are rarely accepted. Create a timeline to track due dates, including time for revisions and approvals within your organization. After submitting your proposal, don’t let the relationship go cold. If you don’t receive the grant, ask for feedback to improve your next application. If you receive funding, send a heartfelt thank-you and update the grantor on your progress. ### Practice Makes Progress Grant writing for nonprofits is a skill that improves with time and effort. Even if your first few proposals aren’t successful, use the feedback to refine your approach. Over time, you’ll develop a system that works for your organization. To build your grant-writing expertise, consider exploring resources like online courses, webinars, or consulting with experienced professionals. Platforms like [**Candid Learning**](https://learning.candid.org/), [**Nonprofitready.org**](http://nonprofitready.org), or [**The Grantsmanship Center**](https://www.tgci.com/training/online-grantsmanship-training-program) offer valuable tools for nonprofits at all levels. Remember, every grant you apply for is more than just a funding request—it’s a chance to build a relationship with a funder who shares your vision for a better world. Approach the process with care, confidence, and persistence, and your nonprofit will be well on its way to grant writing. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Grant Writing Tips FAQs ### What makes a grant proposal successful? Successful proposals align closely with the funder’s priorities, clearly define the problem and your solution, back claims with evidence, set measurable outcomes, and present a realistic budget. Following the funder’s instructions precisely matters as much as the content. ### How do I find the right grants to apply for? Research funders whose mission, geography, and funding history match your work. Prioritize quality over quantity by focusing on opportunities where you are a genuine fit, rather than applying broadly to every grant you find. ### What is the biggest grant writing mistake nonprofits make? A common mistake is writing about your organization’s needs instead of the funder’s goals and the community’s outcomes. Ignoring stated guidelines, word limits, or required attachments also gets strong proposals rejected before they are fully read. ### How important are outcomes and data in grant writing? Very important. Funders want to see what change their money will create and how you will measure it. Clear, realistic outcomes and supporting data make your proposal credible and easier to fund. ### How long does grant writing take? It varies by grant, but strong proposals require time for research, drafting, budgeting, and review. Building a reusable library of program descriptions, outcomes, and budgets makes each new application faster and more consistent. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Fundraising & Donations **Tags:** Fundraising --- ### [Build a User-Friendly Donation Page: A Guide for Nonprofits](https://www.elevationweb.org/blog/build-a-user-friendly-donation-page-a-guide-for-nonprofits/) **Published:** December 11, 2024 **Author:** Olivia Williams **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-Featured-Donation-Page-1024x805.png "Elevation")**A user-friendly donation page makes giving fast, clear, and trustworthy: a focused layout, minimal form fields, suggested amounts, mobile-first design, and a secure, reassuring checkout. Reducing friction and distraction keeps motivated donors moving from intent to completed gift, which directly lowers abandonment and increases donations.** ## Attract More Donors With a Seamless Donation Page Experience Picture this: A potential donor discovers your organization and feels moved by your cause. They arrive at your donation page ready to contribute but encounter a confusing, slow, or poorly designed page. Chances are, they’ll abandon their effort. It’s not an ideal scenario, but sadly, it happens. A poor user experience can be a serious donation killer –– in a study of nonprofit websites, it was discovered that [47% ](https://www.nngroup.com/articles/donation-usability/)of donation abandonment cases were due to usability problems relating to page and site design, including unintuitive information architecture, cluttered pages, and confusing workflow. The good news is that you can prevent this problem by creating a more user-friendly donation page for your visitors. ### Why User Experience Matters A seamless donation experience isn’t just nice to have—it’s a must for maximizing contributions. Creating a better user experience can increase conversion rates by up to [400%](https://www.intechnic.com/blog/100-ux-statistics-every-user-experience-professional-needs-to-know/). By removing barriers and creating a page that resonates emotionally, you can increase giving rates and build stronger relationships with your supporters. In this guide, we’ll walk through the key elements of an effective donation page, explore best practices for design and functionality, and share tips to enhance donor engagement. ### Understanding the Key Elements of a Donation Page To set up a donation page that works, focus on these essential elements: 1. **Clear and Compelling Call-to-Action (CTA)**: Your visitors should understand exactly what to do, so ensure your CTA leaves zero room for doubt. Use actionable language like “Support Our Mission,” “Donate Now,” or “Give Hope Today” on a clickable button that takes them to the next step. Place your CTA prominently at the top and bottom of the page so it’s immediately visible and accessible. 2. **Minimalist [Design](https://www.elevationweb.org/blog/9-nonprofit-web-design-trends-to-watch-in-2025/)**: When it comes to designing a donation page for a nonprofit, less is more. A clutter-free layout keeps the focus on the giving process. Use ample white space, concise text, and easy-to-read fonts to ensure donors aren’t distracted or overwhelmed. 3. **Multiple Payment Options**: Not everyone uses the same payment methods. Providing multiple options (credit card, PayPal, bank transfers, digital wallets) makes giving accessible to a broader audience. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-In-Blog-Donation-Page-1024x805.png "Elevation")### Best Practices For Design and Functionality Your donation page’s design and functionality go hand in hand. Here’s how to optimize both: - **Mobile Optimization and Responsive Design**. [57%](https://doublethedonation.com/nonprofit-fundraising-statistics/#:~:text=While%2057%25%20of%20nonprofit%20website,mobile%20devices%20increased%20by%2050%25) of nonprofit website traffic came from mobile devices. If your fundraising page isn’t [mobile-friendly](https://www.elevationweb.org/blog/10-ways-to-improve-online-donation-for-your-supporters/), you risk tanking your first impression with visitors and possibly losing a significant chunk of potential contributions. Ensure your page is responsive, loads quickly, and offers a smooth experience across all devices. - **Suggested Donation Amounts**. Many donors may be unsure about how much to give. Pre-set donation amounts, such as $25, $50, or $100, can provide helpful guidance to donors. You can even add helpful benchmarks like “$20 feeds two shelter pets for a week” or “$50 funds holiday gifts for a child in need” so donors can understand the direct impact of their contributions. Include a custom amount field for those who want to give more. - **Secure and Trustworthy Checkout Proces**s. Donors need to feel confident that their personal and financial information is safe. Use a secure HTTPS connection, display trust badges, and work with reliable payment processors to reassure your donors. The smoother and safer your checkout process, the more likely donors are to complete their transaction. ### Enhancing Donor Engagement Once you’ve nailed the basics, it’s time to focus on creating an emotional connection. Appealing to your audience’s humanity is critical for encouraging donations. 1. **Storytelling and Visuals**. A picture is worth a thousand words, and images can be one of the most evocative motivators for change. Use visual [storytelling](https://www.elevationweb.org/blog/storytelling-for-change-boost-your-nonprofits-impact/) to share the impact of your work. For instance, you might feature a short video of a beneficiary sharing their story or a before-and-after photo illustrating how your organization changed lives. Keep your visuals authentic and aligned with your message. 2. **Donor Testimonials and Impact Statements**. Testimonials from past donors or beneficiaries build trust and credibility. Highlight testimonials from previous donors, beneficiaries, and volunteers that illustrate how contributions are making a difference. Seeing others give and the tangible results of those gifts motivates new donors to join in. 3. **Recurring Donation Option**. One-time donations are great, but recurring donations create steady, reliable contributions for your organization. Make it easy for donors to set up monthly or yearly donations on your donations page, and emphasize how sustained giving amplifies their impact. ### Test, Optimize, Iterate Your donation page isn’t set in stone –– it’s an ongoing project. Even the best-designed pages can benefit from continuous improvement. Use tools like A/B testing to determine what resonates and what falls flat. Monitor your page’s performance using metrics like bounce rates, conversion rates, and average donation amounts. Experiment with elements like CTA wording, colors, or donation amounts to see what’s working and where you can make adjustments. ### Build a Donation Page That Inspires Action Your donation page is a gateway to meaningful change. Clarity, functionality and emotional resonance are the key ingredients for attracting support for your nonprofit. By combining intentional design, engaging storytelling, and seamless functionality, you can create a page that not only drives contributions but also deepens connections with your donors. Start implementing these tips today, and watch as your optimized donation page drives contributions and connects you with lifelong supporters. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Donation Page Design FAQs ### What makes a donation page user-friendly? A single clear goal, few form fields, suggested gift amounts, fast load times, mobile-first design, and visible trust and security signals. The page should remove every unnecessary step between intent and a completed gift. ### How many fields should a donation form have? As few as possible. Ask only for what you need to process the gift and follow up. Every extra field raises the chance a donor abandons partway through. ### Why are donors abandoning my donation page? Common reasons are confusing layout, slow loading, too many steps, a page that breaks on mobile, or weak trust signals. Usability problems, not lack of intent, cause much of the drop-off. ### Should the donation page match the rest of our site? Yes. A branded, consistent page reassures donors they are in the right, secure place. Redirecting to a generic, off-brand form can create doubt at the exact moment a donor is deciding to give. ### How do we improve our donation page experience? Test it on real devices, cut unnecessary fields, and watch where donors drop off. A focused [UX and design](/services-ux-ui-design/) review can turn a leaky page into one that converts more visitors into donors. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Fundraising & Donations **Tags:** Fundraising, Nonprofit marketing --- ### [9 Nonprofit Web Design Trends to Watch in 2026](https://www.elevationweb.org/blog/9-nonprofit-web-design-trends-to-watch-in-2025/) **Published:** December 4, 2024 **Author:** Olivia Williams **Content:** **Nonprofit web design in 2026 is about accessibility, speed, authentic storytelling, and being found by AI — not flashy effects. The trends worth following make sites easier to use and easier to discover, while keeping donations front and center.** As technology evolves, web design trends shift, reshaping how organizations connect with their audiences. For nonprofits, embracing modern web design trends is more than a visual refresh. It’s a strategic move to amplify their impact. A modern nonprofit website design can reach more donors, engage volunteers, tell compelling stories, and ensure inclusivity and accessibility. Heading into 2026, here are nine key trends to incorporate into your website. ### 1. Prioritizing Accessibility Your first step in updating your nonprofit web design is prioritizing accessibility. As web standards evolve, especially with updates like [WCAG](/services-accessibility/) 2.2, [designing for inclusivity ](https://www.elevationweb.org/blog/inclusivity-as-a-design-imperative-elevating-ux-practices-for-all-users/)ensures that you’re not only staying compliant with legal standards but also drawing more engagement. Features such as keyboard navigation, high color contrast, video captions, and screen reader compatibility broaden your audience and ensure more people can participate in your mission. Accessibility benefits everyone. Implementing accessibility tools fosters trust and signals your commitment to inclusivity, values at the core of many nonprofit missions. **Quick Tip**: Use tools like contrast checkers or accessibility plugins to evaluate and improve your site’s compliance. ### 2. Personalized User Experience In 2025, websites will feel less like static billboards and more like tailored experiences. To provide that human touch, leverage personalization within your nonprofit web design. AI and data-driven tools allow for dynamic content to guide individual user journeys. For example, donors might see recommendations for causes they’ve supported before, while volunteers might see local opportunities tailored to their zip code. This level of personalization transforms browsing into a unique experience, driving deeper engagement and higher conversion rates. By showing your audience you understand their preferences, you build lasting connections and inspire action. **Quick Tip**: Tools like AI-driven content recommenders can help you implement personalization without heavy lifting. ### 3. Minimalist and Functional Design Gone are the days of cluttered pages and overwhelming text blocks. The minimalist design trend emphasizes simplicity and purpose. Minimalism (clean layouts, intuitive navigation, and intentional use of white space) empowers nonprofits to spotlight their mission clearly. Using bold typography and impactful visuals, minimalist designs keep users focused on your calls to action. This “less is more” approach is especially valuable when directing users to donate or learn about your work. **Quick Tip**: Review your website’s pages and trim any redundant content to prioritize clarity and function. ### 4. AI-Powered Tools and Features AI continues to revolutionize the digital experience. [Nonprofits can integrate AI](https://www.elevationweb.org/blog/a-guide-to-ai-for-nonprofits/) tools to enhance website functionality, such as chatbots for donor inquiries or FAQ support. AI analytics can also optimize your user experience, revealing how visitors interact with your content so you can continually make improvements. AI also enriches storytelling by customizing messages for different audience segments. Imagine launching a campaign where different videos and text are displayed to reflect the interests or concerns of distinct donor groups. These innovations save time and elevate engagement, enabling nonprofits to do more with less. **Quick Tip:** Consider implementing a chatbot platform to add interactive support features to your website. ### 5. Micro-Interactions and Animation Small, interactive details can make a website feel alive. Micro-interactions like hover effects, scrolling animations, or progress indicators make your site dynamic and engaging. Animations, when used sparingly, guide users through a website in a way that’s both informative and memorable. For example, a subtle scrolling animation can direct attention to key sections without overwhelming visitors. However, it’s crucial to balance creativity with performance. Overloading your site with animations can slow it down, frustrating users. Thoughtful use of these design elements can breathe life into your nonprofit’s digital presence without sacrificing speed. **Quick Tip:** Test your website’s performance using tools like Google PageSpeed Insights after adding animations. ### 6. Mobile-First Design [52% of nonprofit website](https://mrbenchmarks.com/#topline-findings) traffic comes from mobile devices. If you want to drive meaningful engagement, a mobile-first approach to nonprofit web design is non-negotiable. A mobile-first design ensures mobile users can seamlessly navigate your site, fill out forms, and make donations. Features like thumb-friendly navigation, mobile-optimized donation forms, and fast-loading pages are no longer “nice-to-haves.” Nonprofits with mobile-responsive sites are better positioned to capture spontaneous donations and shareable moments, ensuring their message reaches audiences wherever they are. **Quick Tip**: Test your site’s responsiveness using different devices to ensure a seamless mobile experience. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/9Nonprofits_3-1024x805.png "Elevation")### 7. Enhanced Storytelling Storytelling is at the heart of nonprofit work. Visual elements like high-quality images, compelling videos, and eye-catching infographics transform statistics into stories and actions into movements. Your nonprofit’s story is its superpower. In 2025, visual storytelling will take center stage with high-quality photos, videos, and infographics. Immersive media like 360-degree videos or virtual tours can deepen emotional connections with your audience. When your website conveys your mission visually, it’s easier for visitors to see the impact of their support. The right imagery can turn a casual browser into a dedicated donor or advocate. **Quick Tip:** Use tools like Canva or Adobe Spark to create compelling visuals that bring your story to life. ### 8. Integration of Community Features Websites aren’t just platforms—they’re gathering spaces. By embedding forums, social feeds, or event calendars, nonprofits can foster an online community. Peer-to-peer fundraising tools or interactive donor recognition boards create a sense of shared purpose and celebration. These features don’t just increase engagement; they cultivate loyalty and belonging. When supporters feel connected, they’re more likely to advocate for your cause. **Quick Tip**: Consider adding a testimonial or recognition section to spotlight your community’s impact. ### 9. Advanced SEO Practices Discoverability remains a key challenge for nonprofits. Staying ahead of search engine updates and embracing advanced SEO practices can significantly expand your reach. Voice search optimization, for instance, is increasingly important as smart speakers and mobile assistants grow in popularity. For example, voice search phrases like “nonprofits near me” require conversational keywords and local SEO strategies. By staying updated on algorithm changes and implementing best practices, nonprofits can ensure their message reaches the right audience. **Quick Tip**: Use free tools like Google Search Console to track and improve your website’s search performance. ### A Future-Minded Approach to Nonprofit Web Design The digital landscape is constantly evolving, and nonprofits that adapt can achieve more. By prioritizing accessibility, embracing AI, and creating mobile-friendly, visually compelling sites, nonprofits position themselves for success in 2025 and beyond. Ready to elevate your nonprofit’s web presence? Start by implementing one or two of these trends, or [reach out for expert support](https://elevationweb.org/services/). Your nonprofit’s future is waiting—don’t let your website hold you back. ## Nonprofit web design trend FAQs ### What are the top nonprofit web design trends? Accessibility-first design, fast mobile performance, authentic photography and storytelling, clear donation flows, and AI/GEO-ready content. ### What makes a modern nonprofit website? Speed, accessibility, mobile-first design, trustworthy content, and a frictionless path to donate or get involved. ### Is minimalism good for nonprofit websites? Yes. Clean, focused design helps visitors find what they need and take action without distraction. ### How important is accessibility in web design? Essential. It’s both the right thing to do and a legal and SEO consideration. Accessible sites reach more supporters. ### How is AI changing nonprofit web design? AI assistants are a new front door; designing content to be clear and citable (GEO) helps nonprofits get found in AI answers. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Web Design --- ### [Storytelling For Change: Boost Your NonProfit's Impact](https://www.elevationweb.org/blog/storytelling-for-change-boost-your-nonprofits-impact/) **Published:** December 5, 2024 **Author:** Olivia Williams **Content:** ![An open book inviting nonprofits to try storytelling for change](https://www.elevationweb.org/wp-content/uploads/2026/06/Storytelling_1-copy-1024x805.png "Elevation")**Nonprofit storytelling is the practice of communicating your mission through real, human narratives, a specific person, moment, or change, rather than statistics alone. Because stories build emotional connection and are remembered far better than facts, they are one of the most effective tools for inspiring donations, recruiting volunteers, and raising awareness.** ## Leverage Storytelling for Fundraising, Growth, and Awareness Storytelling inspires. Stories spark action, build emotional connections, and pass on valuable lessons. For nonprofits, storytelling isn’t just about entertainment –– it’s one of the most powerful tools you have to drive change. According to the [Stanford Graduate School](https://womensleadership.stanford.edu/node/796/harnessing-power-stories)[ of ](https://womensleadership.stanford.edu/node/796/harnessing-power-stories)[Business](https://womensleadership.stanford.edu/node/796/harnessing-power-stories), stories are remembered 22 times more than facts alone. Whether you’re looking to attract donors, recruit volunteers, or raise awareness, a well-told story can win hearts and minds while highlighting the importance of your mission. ### **Why Storytelling Matters for Nonprofits** If you’re part of a nonprofit, you’re working every day to leave the world a better place than you found it. However, your mission alone isn’t enough. You need people participating to make it a reality. The way you present your organization to the world makes a dramatic difference in your success. When people hear a compelling story, they’re more likely to feel empathy, trust your organization, and take action. Think about it –– when was the last time a story moved you? Perhaps it warmed your heart to hear about a group of environmentally-conscious schoolkids cleaning up their local parks. Or maybe you were inspired learning about a family rebuilding their home after a destructive natural disaster. [Stories like these inspire us ](https://www.elevationweb.org/blog/6-nonprofit-storytelling-tips-that-will-multiply-the-impact-of-your-charitable-marketing-strategy/)because they connect on a human level. **For nonprofits, stories transform your work from abstract concepts into relatable, tangible moments that prompt action. Think of it as storytelling for change.** ### **Elements of a Compelling Story** Crafting a compelling story requires thought and care. Let’s revisit some of the lessons from English class to help us build your nonprofit’s epic tale: • **A Clear Protagonist:** Your story needs a hero—someone your audience can root for. Your protagonist could be a beneficiary whose life changed because of your work, a passionate volunteer, or a donor who made a difference. • **The Conflict:** There’s no story without conflict. Highlight the challenges your hero faces; this could be something like an illness, an environmental crisis, or a lack of resources. The conflict that you present to your audience raises the stakes and underscores why your nonprofit’s work is so vital. • **Authenticity and Emotion:** Authenticity is the heartbeat of nonprofit storytelling. Share real, unpolished moments that reflect the humanity of your work. Stories that evoke joy, hope, or urgency resonate deeply. Remember, your audience wants to feel something –– they want to care. • **A Resolution:** Your story should have a satisfying conclusion. Show the audience how the conflict was addressed through the efforts of the nonprofit. Did a family find stable housing? Did a neglected animal heal and find a loving home? Did a student graduate? This resolution not only reinforces the importance of your work but also demonstrates real-world results. • **Call to Action:** A powerful story isn’t complete without an invitation to participate. Whether it’s donating, signing a petition, or attending an event, guide your audience on how they can start the next chapter of your nonprofit’s incredible story. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Storytelling_3-copy-1-1024x805.png "Elevation")### **Types of Stories to Share** Now that you have your basic story ingredients, it’s time for your organization to draw from its narrative well. Here are some suggestions on the types of stories you can tell: • **Impact Stories:** Highlight how your organization is changing lives. Share testimonials and real-life examples of beneficiaries who’ve experienced positive change through your work. Highlight the journey from challenge to resolution, using vivid details and quotes wherever possible. Example: A homeless shelter might share the story of a young mother who found stability and employment with their help, including quotes from her about how the organization gave her hope. • **Volunteer or Donor Stories:** Volunteers and [donors](https://www.elevationweb.org/blog/nonprofit-storytelling-5-tips-to-connect-with-your-donors/) are the lifeblood of many nonprofits. Sharing their stories can inspire others to contribute, showing the personal rewards of supporting your cause. Example: A food bank could highlight a volunteer who dedicates weekends to packing meals, explaining why they’re passionate about fighting hunger. • **Behind-the-Scenes Narratives:** Give your audience a peek behind the curtain, so to speak. Show off the dedication of your staff, the meticulous planning of your programs, or the challenges your team overcomes daily. These stories humanize your organization and build trust by showing the dedication and effort it takes to make an impact. Example: A wildlife conservation nonprofit might document a day in the life of their field staff, including the challenges and triumphs of protecting endangered species. ### **Platforms for Storytelling** **When you’re storytelling for change, you must be mindful about *where* you tell your story.** **Different mediums might lend themselves to different story moments.** Here are some platforms you can start experimenting with: • **Website and Blog:** Your website is your digital home. Use it to feature in-depth stories, testimonials, and updates. A dedicated blog can house long-form narratives, allowing you to delve deeper into the heart of your mission. **Pro Tip**: Consider creating a [brand style guide](https://www.elevationweb.org/blog/nonprofit-brand-style-guide/) for your non-profit so you can deliver consistency in the feel and look of your stories. • **Social Media:** Platforms like Instagram, Facebook, and TikTok are perfect for bite-sized, engaging content. Use visuals (photos, infographics, and short videos) to catch your audience’s attention quickly. Instagram Stories or TikTok trends can help bring your cause to life in real time. **Pro Tip:** Instagram Stories and [TikTok](https://www.classy.org/blog/what-is-tiktok-should-nonprofit-use/) are ideal for real-time, behind-the-scenes content, while Facebook is great for in-depth posts or fundraising drives. • **Videos & Podcasts:** Video and audio storytelling offer immersive ways to connect with your audience and drive storytelling for change. A three-minute video can communicate emotion and detail far more effectively than a paragraph of text. **Pro Tip**: If your audience enjoys podcasts, consider starting one to discuss topics related to your mission to share wins, calls to action, and inspiring stories. • **Events:** Live events, whether in-person or virtual, are fantastic opportunities to tell stories directly to your audience. Consider integrating storytelling into speeches, panels, or presentations. **Pro Tip:** Events can be great storytelling for fundraising opportunities, and virtual events can be cost-effective to host. ### **Tips For Effective Storytelling** Even the best story can fall flat if it’s not delivered effectively. Here are some tips to ensure your stories resonate: • **Keep It Relatable & Authentic:** Your audience doesn’t need to know every detail; they need to see themselves in the story. **When you’re engaging in storytelling for change, focus on universal themes like perseverance, hope, and community to make your narrative relatable. Authenticity builds trust and fosters deeper connections.** • **Use Visuals to Enhance Engagement:** Visuals help tell a story in a way words alone can’t. Include high-quality photos or videos that bring your story to life. • **End with a Strong Call to Action:** Don’t leave your audience wondering what to do next. **Make your call to action clear and urgent. Whether it’s clicking a link, signing up for a newsletter, or sharing the story, it’s essential to provide a straightforward path to get involved.** ### **Storytelling For Change** Telling your story isn’t a gimmick –– it’s a vehicle for change. By integrating storytelling into your nonprofit’s communications, you can forge stronger emotional connections, drive engagement, and amplify your impact. Start small: Identify one story you can tell this month, whether it’s about a beneficiary, volunteer, or a behind-the-scenes moment. Share it on your blog, your social media channels, or even at your next event, and note how it inspires action. If you’d like to implement a more in-depth storytelling strategy, consider reaching out to a consultant or [agency specializing in nonprofit marketing](https://go.elevationweb.org/contact-us) to help drive action and reach your goals. ## Nonprofit Storytelling FAQs ### Why is storytelling so effective for nonprofits? Stories create emotional connection and are far more memorable than statistics alone. A specific, human narrative helps supporters understand and feel your impact, which motivates them to give, volunteer, or share your cause. ### What makes a good nonprofit story? A clear central character, a real challenge, and a visible change your organization helped create. Keep it specific and honest, focus on one person or moment, and connect their experience back to your mission. ### How do I find stories to tell? Look to the people you serve, your volunteers, and your donors, always with their consent. Program staff often hold the best material, so ask them to flag moments of change worth sharing. ### Should stories replace data in fundraising? No, the strongest appeals pair an emotional story with supporting data. The story creates the connection and the numbers establish credibility and scale. Use the story to open and the data to reinforce. ### Where should nonprofits share their stories? Use them across your website, email appeals, social media, annual reports, and event remarks. Adapt the same core story to fit each channel rather than writing entirely new ones each time. Strong [marketing support](/services-growth-marketing/) helps amplify these stories. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Storytelling --- ### [Measuring and Communicating Nonprofit Impact](https://www.elevationweb.org/blog/measuring-and-communicating-nonprofit-impact/) **Published:** September 4, 2024 **Author:** Kaileigh Otsuka **Content:** ## **Introduction** Being able to demonstrate effect is not just advantageous, but crucial for charity organizations. Transparency and evidence that their contributions are having an impact are becoming more and more in demand from donors, stakeholders, and the community. Your organization can secure long-term sustainability, build stronger relationships with supporters, and draw in new donations by accurately assessing and effectively conveying its impact. This article offers a thorough overview of impact measurement techniques and successful communication tactics. ## Defining Your Impact ### Setting Clear Objectives Establishing specific, quantifiable goals is the cornerstone of an efficient impact measurement system. It becomes difficult to determine whether your efforts are having a significant impact without clearly defined targets. These goals have to be SMART (specific, measurable, achievable, relevant, and time-bound) to guarantee that they complement the entire strategy and mission of your nonprofit. It’s critical that your objectives line up with your mission. For instance, an explicit goal could be, “Increase literacy rates among children in underserved communities by 20% over the next three years,” if the focus of your nonprofit is raising literacy rates. This goal makes it easy to monitor progress and demonstrate achievement, because it is both measurable and directly related to your mission. ### Identifying Key Performance Indicators (KPIs) The next stage after setting goals is to determine the Key Performance Indicators (KPIs) that will enable you to track your progress. KPIs are particular indicators that show how successfully your company is accomplishing its objectives. It is essential to make sure that the KPIs you choose for your impact measurement are both applicable and useful. In the nonprofit industry, common KPIs include: • **Beneficiary Reach:** The number of people or communities that your services are able to assist. • **Program Success Rate:** The portion of participants who bring your programs’ desired results to fruition. • **Donor Retention Rate:** The proportion of donors who stick with your organization over time and make additional contributions. You may measure the impact of your organization and make data-driven decisions to enhance your programs by concentrating on these and other pertinent KPIs. Learn more about essential fundraising metrics [here](https://www.causevox.com/blog/fundraising-metrics-beginners/). ![Man writing ideas on a blackboard](https://www.elevationweb.org/wp-content/uploads/2026/06/Elevation-Blog-Images-4-1024x681.png "Elevation")**Measuring nonprofit impact means setting clear, specific objectives and tracking outcomes, the real changes you create, not just outputs like events held or meals served. Communicating it means translating those results into honest numbers and human stories your donors and stakeholders can understand, so they trust that their support is making a difference.** ## Tools and Techniques for Measuring Impact ### Data Collection Methods Effective impact measurement is based on precise data collection. There are multiple ways to obtain the data you require: • **Surveys:** You can use these to get input on your projects and programs from contributors, volunteers, and beneficiaries. • **Conversations:** Individual interviews offer comprehensive perspectives and qualitative information that might assist you in comprehending the subtleties of your influence. • **Focus groups:** These conversations in small groups can reveal opinions and viewpoints that may not surface in one-on-one polls or interviews. Data collection is becoming more effective and accessible thanks to digital tools. Easy ways to collect, organize, and analyze data include SurveyMonkey, Google Forms, and specialized nonprofit software. By making use of these resources, you can gather trustworthy data and obtain insightful knowledge on the efficacy of your activities. ### Impact Measurement Frameworks Your effect-measuring approach can be guided by a number of well-established frameworks: • **Logic Models and Theory of Change:** These conceptual frameworks delineate the necessary processes for accomplishing your objectives, starting with inputs (resources), and ending with outputs (activities) and results (impact). They make it easier to see how your actions relate to the change you want to see. • **Social Return on Investment, or SROI**, is a framework for measuring the economic, social, and environmental value that your company produces. Through the process of putting a monetary value on the social impact, SROI assists you in explaining to stakeholders the wider significance of your activity. By applying these frameworks, you can ensure that you fully quantify the contributions made by your nonprofit organization by taking an organized approach to impact measurement. ## Communicating Impact Effectively ### Crafting Impact Stories While facts and numbers are important, they don’t necessarily give a whole picture of the work that your nonprofit does. Impact stories fill that need. You may increase the relatability and recall of your data by creating engaging narratives that showcase your accomplishments. These narratives ought to center on the people or communities who have profited from your initiatives, demonstrating the practical effects of your labor. Including case studies and testimonials can help your tales seem more real. It can be very effective and convincing to hear directly from people who have benefited from your work; this will help you connect emotionally with your audience. To dive deeper into storytelling techniques, check [this podcast](https://nonprofithub.org/podcast-4-practices-to-improve-your-storytelling-arielle-bateman/)! ### Visualizing Data An additional essential component of good communication is data visualization. The use of infographics, dashboards, and other visual aids can improve the usability and appeal of difficult-to-digest data. For instance, a well-designed infographic can quickly and easily convey the number of individuals served, the regions covered, and the results attained. Effective visualizations may be made with a variety of tools, including Canva, Tableau, and Google Data Studio. With the use of these tools, you can display your facts to your audience in a way that is visually appealing and strengthens the point you are trying to make. ![Hands holding a paper with statistics](https://www.elevationweb.org/wp-content/uploads/2026/06/Elevation-Blog-Images-5-1024x681.png "Elevation")### Reporting to Stakeholders It is essential to consistently update stakeholders on your impact if you want to preserve openness and confidence. It’s critical to adapt your communication to your audience while preparing impact reports. The general public may be more interested in the overall effects of your activities than donors, who might be more concerned with the precise results attained and the manner in which their money was used. Among the best methods for creating impact reports are: • **Precision and Concision:** Don’t use jargon that can confuse your audience; instead, speak clearly and succinctly. • **Use of Visuals:** To break up text and emphasize important points, use photos, graphs, and charts. • **Storytelling:** To give a comprehensive picture of your influence, combine data and tales. By adhering to these guidelines, you may produce reports that clearly convey the accomplishments of your nonprofit and improve your connections with key audiences. ## Conclusion Impact measurement and communication is a continuous process that needs careful preparation, carrying out, and introspection. Your nonprofit may prove its worth to funders, stakeholders, and the community by establishing clear goals, utilizing the appropriate resources and frameworks, and effectively conveying your findings. This guarantees that your company may have an even bigger impact down the road by encouraging continual progress, as well as securing continued support. As you proceed with this procedure, keep in mind that accountability and transparency are essential. Review your impact measurement procedures frequently, get input from your stakeholders, and remain flexible to make changes as necessary. This dedication to quality will support the growth and long-term impact of your charitable organization. Explore our blog for more [nonprofit marketing strategies to amplify your impact](https://www.elevationweb.org/blog/category/nonprofit-marketing/). *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Impact Measurement FAQs ### What is the difference between outputs and outcomes? Outputs are what you do, like meals served or workshops held. Outcomes are the changes that result, like improved food security or new skills. Funders increasingly want outcomes, because they show real impact rather than activity. ### How do nonprofits measure their impact? Start with specific, measurable goals, then collect data through surveys, program records, and beneficiary feedback. Compare results to your objectives over time. The key is choosing a few meaningful metrics rather than tracking everything. ### Why is measuring impact important? Donors and stakeholders increasingly expect evidence that their support works. Clear impact data builds trust, strengthens grant applications, guides better decisions, and supports long-term sustainability for your organization. ### How should we communicate our impact to donors? Pair credible numbers with real stories and visuals. A single beneficiary’s story makes a statistic memorable. Be honest about challenges too, since transparency builds more trust than only sharing wins. ### What metrics should small nonprofits track? Focus on a handful tied directly to your mission and goals, plus key engagement and fundraising figures. A few well-chosen, consistently tracked metrics are far more useful than a sprawling dashboard you cannot maintain. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-kaileigh-otsukaelevationweb-org.png) Kaileigh Otsuka [See Full Bio](https://www.elevationweb.org/author/kaileigh-otsukaelevationweb-org/) [ ](https://www.elevationweb.org/author/kaileigh-otsukaelevationweb-org/) **Categories:** Nonprofit Marketing **Tags:** Data, Nonprofit Impact --- ### [How to Write a Rockstar RFP Template for Your Nonprofit Website Design Project](https://www.elevationweb.org/blog/how-to-write-a-great-rfp-for-your-nonprofit-website/) **Published:** June 9, 2021 **Author:** alyssa-hansen **Content:** **A great nonprofit website RFP gives agencies what they need to write an accurate proposal: your goals, audiences, must-have features, timeline, and a budget range. The clearer your RFP, the better and more comparable the proposals you get back. (Ready to send one? [Submit your RFP to Elevation](/rfp/).)** If you’re a nonprofit needing professional services, you’ll often be required to create a Request for Proposal (RFP) before hiring a vendor. For a complex project like a website, taking the time to go through the RFP process can be an exercise in fully defining your expectations that prepares your staff for success. It can also help to speed up your project timeline. Traditionally, the process of reviewing different bids is meant to find the best proposal at the lowest cost. Some organizations don’t officially need an RFP for expenses under a certain amount. Others require consideration of at least three quotes before selecting a vendor. For transparency purposes, you might post your RFP on your website to encourage open competition. If you’re not quite ready to start receiving proposals, you can always send out an RFI (Request for Information). This is basically a preliminary step to help you choose the vendors you ultimately want to receive proposals from. It’s like going for a coffee date vs. fielding marriage proposals.#### What’s the difference between an RFP and an RFI? In an RFI you should describe your organization, the scope of the project, and the proposed timeframe, and also include questions that you’d like potential vendors to answer, like:- Does your firm have experience doing complete website designs for nonprofit clients? For how many nonprofits? - Does your firm have experience creating a content strategy for the websites that you redesign? - Does your firm provide ongoing technical support for the websites that you build? - Will we retain ownership of all of our content and data? - Would we be able to take our website elsewhere if we decide to partner with a different vendor? ## Before Starting Your RFP Your organization is preparing to spend thousands of dollars on an upcoming project, but do you know what you will gain from it? Don’t worry about writing an RFP until you do a needs analysis. How to get started? Identify existing knowledge gaps between what you know and what you’d like to know or solve. This will help you draft a list of questions that you want to answer. Then review all relevant information regarding each topic. Focus on future goals, and see what you’re doing right, and what needs to change. With this information, you can make a decision about what should be done. This is a simple needs assessment. You can also conduct stakeholder interviews with organizational donors, volunteers, staff from different departments, and community partners. Any survey findings should be summarized and used to formulate your RFP. Another way to look at things is through a [SWOT Analysis](https://devlegalsimpli.blob.core.windows.net/pdfseoforms/pdf-20180219t134432z-001/pdf/nonprofit-swot-analysis-template.pdf) (Strengths, Weaknesses, Opportunities, Threats). SWOT is a decision analysis technique. It’s usually drawn out into four quadrants and organized under “helpful to achieve” and “harmful to achieve” columns, with rows of internal vs. external factors. A SWOT analysis can be a group activity involving different stakeholders as well. #### Who Should Write My RFP? One of the most difficult decisions to make is who should be put up to the job. Your Communications Director? Operations Manager? Development Director? Or should you hire an outside consultant? Take into account the time involved to conduct research, draft an RFP, identify potential vendors, field vendors’ questions, review proposals, schedule interviews with finalists, and negotiate contract details, plus potentially continuing as the project manager from your team. Most nonprofits face staffing challenges, and team members often need to wear many hats. Can you afford to have one of your staff spend over a month working part-time hours on the RFP process? Will their unique knowledge of the organization’s needs and technical savviness make them an appropriate fit? Or would it be better to hire an external consultant to both write the RFP and coordinate the project through the very end? Whatever your decision, the success of your project will increase with knowledge of the ins-and-outs of the RFP process and these RFP writing tips. #### How Long Should an RFP Be? If you’re going to take the time to go through the RFP process, you should expect at least 4-5 pages for your RFP document to be useful. You may also want to include an Appendix section to attach analytics reports, your brand style guide, and any UX research or a sample sitemap you’ve already prepared. ##### PRO TIP: Save your RFP as a PDF and label it RFP-\[ORGANIZATION\_NAME\]-\[DATE\] in case of future edits. It’s always embarrassing when you send out an old RFP with the wrong timeframe dates! ## How Should I Format My RFP? The below components encompass the most important things vendors care about, but they should also allow you to have fun and build excitement for your project. The point is for you to describe all the ways the vendor can elevate your nonprofit’s mission with an awesome website. Not every one of these items has to be presented in this way or in this order. If you prefer to keep it simple, use each of the below headings as a different section of your RFP. Or just download our [web design RFP template](https://go.elevationweb.org/rfp-website-redesign-and-development-template). #### Table of Contents 1. [Scope / Purpose](#Scope_aka_Purpose) 2. [Main Contacts](#MainContacts) 3. [Timeframe](#Timeframe) 4. [Budget](#Budget) 5. [Present-Day](#PresentSite) 6. [Objectives / Goals](#ObjectivesGoals) 7. [Audiences](#AudiencesUX_Needs) 8. [UX & IA](#UX-IA) 9. [Website Examples](#WebsiteExamples) 10. [Branding & Graphic Design](#BrandingGraphicDesignNeeds) 11. [Content](#Content) 12. [Marketing Your Website](#DigitalMarketing) 13. [Technical Components](#TechnicalComponents) 14. [Wishlist Items](#NiceToHavePhasedDevelopment) 15. [How to Pick the Right Vendor](#ProcessExpectations) [![DOWNLOAD TEMPLATE](https://www.elevationweb.org/wp-content/uploads/2026/06/ad3113cd-b76d-4d40-b46e-02815cbe8896.png)](https://cta-redirect.hubspot.com/cta/redirect/2773709/ad3113cd-b76d-4d40-b46e-02815cbe8896) ## Scope a.k.a. Purpose The “what and why”. Don’t just state what you want the provider to do; also state why. Articulate the problem that is motivating the project as best you can. If it’s a redesign, what about the current version isn’t working? This will allow providers to innovate and suggest solutions your team might not have thought of. Stay high-level and keep it to two sentences max. ## Main Contacts Many RFPs leave the contact details until the very end of the document. This is a mistake. You should list the full name, job title, preferred contact method (email, phone number), and role in the project (main point of contact, content writer, final decision maker, etc.) for the contacts involved. Your team might not know who exactly will be involved, and in what capacity, when you’re writing your RFP. In this case, don’t stress: you’re in the same boat as many other nonprofits trying to thrive with limited human resources. Rather than seeing this as a weakness, being honest with potential vendors that you have few hands on deck can help them tailor their services to better fit your needs. ## Timeframe Time seems to work differently for nonprofits. When you have limited resources and rely on the success of fundraising campaigns, tasks can take a backseat to other priorities for weeks or months. If your organization’s staff has previous experience with web projects, then they’ll understand that it’s more important to do things right rather than get them done quickly. Oftentimes, management may pick an arbitrary date for completion that doesn’t take into account project methodology or your staff’s available time to work on the project. Here’s what we advise as the best approach to defining your project’s timeframe: 1. Pick either a 2-3 week window or a specific date (usually for an event or board meeting) for the launch of your website. 2. Define a reasonable deadline for when vendors must respond to your RFP, once you’ve created and sent it. 3. Allow yourself at least 30-45 days after the RFP deadline to select a vendor and negotiate the final contract. 4. The time between the day you sign the contract (#3) and your desired launch date (#1) is the amount of time you are allotting for your vendor and your staff to work on the project. Consider whether your allotted project timeframe is realistic given your project needs. Projects with more advanced technical requirements (such as membership management, e-commerce, database integrations, user-authenticated portals, online learning, etc.) will require more labor. While you can set dates for your timeframe like the example below, vendors will feel more comfortable if you say that you’re open to their timeframe suggestions as well. You may even get feedback from multiple vendors that they are not interested in submitting a proposal based on your proposed timeframe. ##### PRO TIP: CONSOLIDATED ANSWERS Depending on how many vendors you contact, it can be overwhelming to individually address each email or phone call, and you’ll probably find that many vendors ask you the same thing. That’s why you can stipulate that you will respond to only the most critical questions by sending all vendors that participate in the Q&A process a set of consolidated answers in a single email.. This gives you time to focus on internal conversations sparked by vendor queries, or to consult with more tech-savvy stakeholders for technical issues. ![Table of a sample timeframe: RFP Release Date 3/4/20XX; Vendor Questions due 3/20/20XX; Consolidated Answers 3/30/20XX; RFP Deadline 4/16/20XX; Initial Vendor Selection 4/25/20XX; Vendor Presentations Week of 5/5/20XX; Final Vendor selection 5/19/20XX; Project Kick off 5/26/20XX; Desired Launch Date 11/18/20XX](https://www.elevationweb.org/wp-content/uploads/2026/06/RFP-Timeframe.png)#### Managing the Q&A Period Communication is a two-way-street, so every conversation may need clarification for both parties to understand each other. This is especially true when requesting professional services from a vendor. Expect to receive follow-up questions regarding your RFP (even if you don’t specifically detail a Q&A process). Be prepared to engage with each vendor you contact for a proposal. To best manage your time, identify your preferred contact method (“inquiries via email only, please” -OR- list your cell phone or direct phone line). While vendors should confirm receipt of your RFP almost immediately, they may take a few days to review your document and draft questions. This means you’ll need to set aside a good week or so to allow vendors to reach out. In your RFP timeframe section, it’s important to list a due date and time (including timezone) as a cut-off for questions. Once you send your responses, vendors will need a few more business days to draft up their RFPs. Don’t forget to allow them sufficient time before the final RFP due date. ## Budget No one likes to talk about money. But that doesn’t mean you should avoid mentioning your desired budget range. Not sure how much a web project costs these days? You might benefit from some initial research or from hiring a consultant to conduct the RFP process for your organization. Nonprofits seeking proposals generally have budgets that range from $8,000-$150,000+, with the majority in the $10,000-$25,000 range. Some vendors may have a project minimum, or offer fixed-price packages at different levels (which may also include ongoing hosting and maintenance). If your organization is seeking branding/graphic design or ongoing support, please designate a separate budget for these line items. Specify in your RFP if you want a general cost estimate presented, or prefer to see itemized costs per deliverable/technical requirement. ## Current Site #### Website URL(s) Which website url(s) should the vendor review for the project? Make sure to list all relevant website urls related to your main site (microsites for programs/fundraising events, portals, intranets, etc) and specify which websites are part of the project scope. #### Existing Hosting You’d be surprised how many nonprofits overlook this crucial piece. Before you write an RFP, you should at least know the name of the hosting company (you can work on getting the login credentials later), although ideally, you’d also know what hosting plan you’re on. Vendors can make suggestions about upgrades required to achieve your goals for site load time and increasing traffic. #### CMS You’ll need to learn a little about how your current website is built. Not sure what content management system you’re using? Or maybe your site was built in the early days of the internet when everything was custom html? ##### PRO TIP: Use one of these tools to detect your site’s CMS: [https://WhatCMS.org](https://whatcms.org/) (this one also tells you which version of the software is installed) [https://BuiltWith.com](https://builtwith.com/) (paste your homepage URL) Clarifying this upfront with potential vendors can help you make the right selection. You might have some surprises if your current CMS is Drupal 7 and you’re hoping to switch to something like WordPress. Your organization may make a decision to use a particular CMS because of integrations offered with other third-party softwares (for donation processing, registrations, etc), or because the staff who will be responsible for site maintenance feel more comfortable with using a particular CMS to make edits. ## Previous Development & Maintenance When was your website originally built? Since that date, how many complete re-designs has it had? These are basic indicators to know if your CMS is running the latest version of the software, or how well-maintained it is. List the known history of your CMS updates and describe how you carry-out content updates and site maintenance. Have you been doing updates in-house with volunteers or interns? Is webmaster part of the job description for your Communications Director? Or have you hired a developer or IT firm to handle all maintenance? If your website has been neglected or poorly-maintained for years, then you may not be able to do a light “facelift”. Sometimes, it’s more efficient to scrap things and start over with a clean installation of the CMS, theme, and plugins. ## Current Metrics All too often, nonprofits ask to see the ROI of their website re-design, but they don’t have analytics data to establish benchmarks for success. If you have Google Analytics reports or data from KPIs, dedicate a whole section of your RFP to this information. This signals to vendors that: a) your nonprofit is data-savvy, b) you plan on using numbers to determine the success of your project, and b) you’re interested in data-driven solutions. ![image metrics](https://www.elevationweb.org/wp-content/uploads/2026/06/metrics.jpg) ##### Sample Website Metrics: - Current web traffic: 270K+/mo. (March 2019) without ad buys or linking services. - Growth rate is approx. 50%/yr. (March 2018 v. March 2019) - Website access via mobile has steadily grown; 28% of traffic (March 2015) v. 54% (March 2019); Most users now accessing via mobile. - Our most popular fact sheets (on dementia, etc.) account for the most visited areas on the site; often these fact sheets are the point of entry. - Our website is accessed globally, with visitors from Spanish speaking countries (Spain, Mexico, etc.) as well as Vietnam (Vietnamese). These account for the highest numbers outside of English-speaking countries. \[U.S. accounts for 63% of visitors – March 2019\] ## Objectives & Goals Defining your goals might sound basic, but it can indicate what your internal measures of success are for the project. Some goals may require more than just a website re-design, so listing out all your goals can help potential vendors recommend complementary services, like branding or analytics. The project’s objectives, on the other hand, are specific deliverables that must be achieved by the vendor. The ideal RFP would include separate sections for both goals and objectives. Shoot to define 3–5 of each. You can see a few sample formats below (paragraph-style, numbering, bullets). ##### Goal Example A – Paragraph Format *Our organization seeks to solidify its established brand, validate our expertise in health policy and further engage those interested in our content. We want to be recognized as the most authoritative site for credible, unbiased and nonpartisan healthy policy content in our state.* ##### Goal Example B – Number Format *Our goals for a new site are to:* 1. *encourage traffic, bring increased exposure, broaden impact,* 2. *improve user experience,* 3. *update aesthetics,* 4. *be on a strong technological footing, and* 5. *make the site easy for a small in-house team to manage.* ##### Goal Example C – Number Format 1. *Provide a frictionless way for people to donate* 2. *Provide a gateway for volunteers to access and manage their accounts* 3. *Show the impact of our nonprofit through guest stories/experiences and program stats* 4. *Define and nurture audience journey* 5. *Provide a resource for guests* ##### Objectives Example – Bulleted List - *Redesign the website with a fresh look and greater functionality* - *Update the maps to work seamlessly with Salsa Engage and CRM, and cut down on response time* - *Add an interactive button to the maps so visitors can share an “I gave a coat” announcement on social media* - *Host the site with the company who redesigns it* - *Rely on the company we chose to make regular updates to our site* Rockstar RFPs will even go beyond lists to describe the relationship between the goals and objectives for the website redesign: ![image metrics](https://www.elevationweb.org/wp-content/uploads/2026/06/writing.jpg) ##### Example of Objectives and Goals from a Rockstar RFP: *We have three primary goals driving our site’s redesign:**1) Update website homepage for improved design and user experience through better content prioritization, visual appeal and description of highlighted resources, and concise and well-organized categorizing in the navigation;**2) New, intuitive landing page for our learning materials;**3) Mobile and tablet friendly versions of our website.* *Addressing these goals will ideally achieve our overall objective of gaining more website visitors and engaging them so that they want to return, they use the website as their primary information resource throughout their caregiving experience, and they refer other caregivers.* ## Audiences There’s no point in investing in a website redesign without considering the end-user. Make sure to tell the vendor if you’re seeking their advice on how to better identify your true audiences vs. who you think is visiting your site. If you’ve already done some work surveying your audiences, please include a summary of your findings. A best practice is to split up your audience groups into primary, secondary and tertiary audiences. ##### Describe your audience like this: *Our audience is primarily in the US, and our visitors are age 30+, with most visitors age 50+. They are mostly progressive, LGBTQ-affirming, social justice-minded individuals for whom Christian faith is both deeply personal and a matter of heritage. Many are news readers and are accustomed to reading longer pieces, though we certainly want to make website reading and navigation easier for all visitors. Our primary audiences are the following:*- *High-traffic visitors:* - *Participating churches* - *Interested churches* - *Those seeking information on supporting LGBTQ members* - *Other churches* - *Interested individuals* - *Low-traffic visitors:* - *Allied ecumenical and secular organizations* - *Media* - *Church hierarchy* - *Conservative caucus* ##### Unhelpful audience description: *Target Audiences:* - *Donors (Individuals, Foundations, Grants)* - *Volunteers (Individuals, Corporate/groups)* - *Employees (Current/Perspective)* - *Guests & Prospective Guests (including participants in our recovery program)* - *Press (Media kit/Resources)* ##### Consider a graphic! Don’t be afraid to break out of the RFP mold. An illustration can be a great way to explain who your audiences are. ![Pyramid that is divided into two sections, "Primary audience" on top and "Secondary audience on bottom." Primary audience is sub-divided into levels, which are labeled from top to bottom: Poor outcome, Diagnosed, Symptomatic, At Risk. Secondary audience is also sub-divided into levels, which are labeled from top to bottom: Pregnant, Childbearing Years, General Public.](https://www.elevationweb.org/wp-content/uploads/2026/06/audience-graphic-06.png)Pyramid: The priority of each audience segment is communicated by which level it occupies in the pyramid, with the top indicating highest priority. Audiences can be grouped into primary, secondary, and even tertiary communities. ##### Or be a storyteller… You can also describe how you hope to reach new audiences via specific activities or campaigns: *“In the past, our organization has functioned mainly as a business-to-business organization for land conservation practitioners and influencers such as federal partners, media and academic institutions. Those audiences remain a priority for our nonprofit. Looking forward, our nonprofit is expanding to reach new audiences, currently described as “the conservation concerned.” This new audience is business-to-consumer, i.e. people who have an interest in land conservation, either because they have a passion for conservation or because they own land, but who might not be interested in the business of conservation.* *In order to reach this future audience, we are launching a relevance campaign in 2021. Framed as a “call-to-action” campaign, its impact will be measured in increased engagement with those who have not traditionally been moved by land conservation; voter support for land conservation in state and local bond initiatives; additional funding from new donors and corporate partners at the local, state and national level; and new partnerships at national and community levels with other groups that share our common interest. We have hired a national marketing firm as a partner in building, launching and managing the campaign. Together with our partner we have developed initial creative concepts for the campaign as well as an overarching campaign strategy.”* As you describe your audiences, remember to identify audiences who might not be visiting your site currently, but whom you hope to attract in the future. ## User Experience (UX) & Information Architecture (IA) Often, the top objective listed in an RFP is “improved user-experience”. But many RFPs seem to be written without a clear understanding of the term. User Experience (UX) is an umbrella term to describe all of a user’s interactions: from the general usability of a website and the surrounding context of where and why a user would visit it, to the brand, the content, and the User Interface (UI), the last of which refers to the visual elements such as buttons and icons. The ideal User Experience is frequently designed with the help of user personas. How do user personas differ from your website audiences? An audience is a defined group of website visitors, while a persona is a hypothetical individual within that audience group. User personas provide insight into demographics, motivations, frustrations, and top tasks for that type of user. It’s important to create user personas in order to learn more about the ways that users will flow through your sitemap. User personas belong to the world of User Experience design, while a sitemap falls under Information Architecture. UX and IA can be considered close cousins, since a user’s path influences the number and order of menus for site navigation. If you’re not sure who your website users really are (and have the time/budget for user research) please state this in your RFP. User research can be conducted through interviews with a select group of identified stakeholders. If you’ve already done some initial work surveying your audiences, please include a summary of your findings in the Appendix. UX and IA are essential elements for the discovery stage of any good website project. Another component that can be a tremendous asset is the inclusion of example websites. ## Website Examples As soon as your team starts thinking about the possibility of a website project, you should start bookmarking websites that catch your attention (either because of their great design or similar industry). Include a list of example websites in your RFP and tell vendors what it is that you like about each, like this: *We like the following websites:**– [Bureau of Investigative Journalism](https://www.thebureauinvestigates.com/) – because of the highly visual element and the use of icons**– [Europa Bio](https://www.europabio.org/) – because of the consistent color-coding for each audience/tranche**– [Teach First](https://www.teachfirst.org.uk/) – because of its ‘get involved’ tab that tells audiences quickly how to participate**– [Enseignons.be](https://www.enseignons.be/) – because of their “first visit” cards leading to different types of content**– [Belvue.be](https://www.belvue.be/en/prepare-visit) – for their “prepare a visit” page and the use of icons on top of the homepage**– [ lhecs-academy.be](https://www.ihecs-academy.be/) – for their clear top menu with green and blue cards**– [International Civil Society Centre](https://icscentre.org/) – because of their use of pictures and visuals**– [Finance Watch](https://www.finance-watch.org/) – because of their take action button on the top-right corner and clear identity**– [Amfori](https://www.amfori.org/) – because of their ‘counting’ feature**– [MedTechEurope](https://www.medtecheurope.org/) – because of their “what we work on” icons* *– [REHVA](https://www.rehva.eu/) – because of their clear mission statement banner.*## Branding & Graphic Design Needs If you have an existing brand style guide that will apply to your website, be sure to include it. Some web developers base their designs on templates that cannot accommodate specific branding specifications (such as font styles, etc). If you are considering doing an entire brand refresh at the same time as your website re-design, know that it can be a lot. Consider the pros and cons of doing your branding project at the same time as your website update: ![Pros: Same vendor means consistency in the final product; Potential to save money. Cons: Doing both can overwhelm a smaller staff; A single vendor may provide less expertise than working with two separate vendors](https://www.elevationweb.org/wp-content/uploads/2026/06/pros-cons-graphic-08.png)Should you decide to combine both scopes of work into a single RFP, you may want to establish a separate budget for branding or graphic design deliverables, and detail any timeframe requirements (such as a 50th Anniversary, annual fundraising event, board meeting, etc).Be sure to mention which team members will participate in the branding process (logo design, logo refresh, brand style guide, brand strategy, etc). It’s critical to involve senior stakeholders (or even the board) in early stages of the branding process in order to ensure buy-in for approved designs and reduce the number of design revisions later. ## Content Your vendor needs help here! It’s unlikely they’ll be able to perfectly assess your content needs by viewing your current website. If you’ve reached the point of writing an RFP, you probably also know your content needs well enough to be able to describe them in detail. Apart from just setting down guidelines in your RFP for content expectations, some organizations choose to include a drafted sitemap as well (in the Appendix section). This indicates that you’ve already taken some time to discuss internally what pages should stay/go/get condensed, and what order they should be displayed in your main menu and drop-downs. If this seems like the work you expect a vendor to lead, don’t worry—this should be covered in a thorough conversation about information architecture. #### Migration Needs Many RFPs lack specifics on migrating content. For example, what needs to be migrated by the vendor due to its technical nature or because your staff is already overworked? And what content, if any, will your team be able to migrate in-house to keep costs down (before or after the site launch)? How important is it that all historic material be accessible on the website, which will increase your project cost? Could archives instead be hosted in the cloud, accessible upon request? If you do choose to migrate content, ensure a staff member is starting now to map out the content (resources, members, locations, publications, etc.) in an .XLS or .CSV file. This will prevent later delays in your project while the vendor waits for staff to complete this document. If you’re willing to receive vendor recommendations on content migration, or go through an initial content audit, make sure you include this in the RFP. An audit of existing content can help uncover broken page links, redundant information, pages hidden from access in the main menu, and build an exhaustive list of your resources. Working with a vendor experienced in content audits can save your staff time later on, when deciding which pages need a rewrite and which information can be condensed. A content audit will add time to your project timeframe initially, but can spare you a world of confusion juggling content needs from different departments later on. #### Creating & Polishing Content Sometimes it’s not what you say, but how you say it. For organizations with audiences who are dealing with trauma, or who are seeking resources for complex medical conditions, it’s crucial to choose your words carefully. Your staff may be experts on the subject matter, but do they know how to write for the web (or **SEO**)? Exploring a content strategy and tone for each of your website audiences is another step in the web design process that takes time but can really pay off. Start by asking these questions when drafting up an RFP: - Is your team able to provide your website’s text, video, and image content? - If not, do you need help with **copywriting** or **editing**? - What about **stock images/video** footage? Perhaps you already have raw video footage but need **video editing**, or need help selecting stock photos that feel “right” for your audiences. An ideal website project will allocate for both initial content strategy and long-term editorial strategy that extends at least 6 months beyond site launch. Your content strategy is your roadmap for creating the content that will achieve your goals, such as boosting website traffic or engagement. An editorial strategy establishes how to communicate your organization’s brand and how to write for your website and social media in language that is relatable and that follows content writing best practices. ## Marketing Your Website Digitally Don’t spend time and money to launch your site, only to forget about it. Unlike the static newsletter-style sites of the past, nonprofits increasingly use their website as a marketing tool. That means designing landing pages with calls-to-action like buying tickets to an event, tracking analytics such as site visitors and conversion rates, using social platforms to expand your brand and engage audiences in different ways, and displaying digital ads to drive new traffic to your site. Analytics will inform your hunches with real data about how your community actually uses your website. When considering a website redesign, you should plan to include some digital marketing basics. Specify if you’re willing to consider them as part of a future phase for the project, or if you have a set annual budget (for paid ads, for example). - ##### SEO & Analytics – Search Engine Optimization, Google Tag Manager, Google Analytics, etc. - ##### Organic Social Media – Will you embed streams on your website? Do you want “share” buttons for content? Option to login using social? - ##### Paid Social Media Ads – How will social campaigns interact with your website? - ##### Google Ad Grant/Google Ads – Are you already using [free advertising from Google](https://www.elevationweb.org/blog/google-ad-grants), or do you need help setting it up? ## Technical Components #### Integrations/APIs Too often, RFPs are written without a picture of your current software “ecosystem”. A website is not a standalone product these days, especially for organizations that do fundraising, membership, grants, event management, advocacy, etc. What are your needs for: - Email marketing - CRM (Client Relationship Management) - Donor Management - Event Management - E-Commerce - Learning Management (LMS) - Member Management - Paid memberships? - Member-only content hosted in the website? - Member-discounts for event registration or e-commerce? - User-generated content? How tied are you to using these softwares (ie: contract ending soon, recently switched to this software, seeking new software with better integrations for accounting or email marketing tools, etc)? If you’re open to software recommendations by a vendor, they may be able to connect you directly with a salesperson to do a demo or get a pricing quote. If so, you should be prepared to think about the following: - How many staff would need user access to a software? - How many contacts would you need to migrate? - Does your general RFP budget account for monthly software costs? - Which staff will be responsible for the software? What’s their level of tech-savviness or preference for ongoing support communication? A seamless user-experience is always preferable compared to linking outside your site or embedding content that doesn’t match your brand or page templates. An API (Application Programming Interface) can be used to create an integration with a third party CRM, donor software, or other type of database. Because APIs can run you to the tune of $10,000+ in one-time development fees, you’ll have to decide if it’s worth the additional cost for your organization’s needs. Instead, you might indicate to vendors that it’s acceptable to link out to 3rd-party hosted pages or forms that have been “skinned” to match the look and feel of the website. Or, that embedded forms hosted by a 3rd-party software are also a good option. It’s always best to check with your software company to see if they allow embeds (for security concerns or restrictions on your account level) and how customizable their form builder tool is. #### Custom Code ![Wordcloud of Dynamic, Interactive, Modern, Creative, Not Cookie Cutter](https://www.elevationweb.org/wp-content/uploads/2026/06/Wordcloud-of-Dynamic-Interactive-Modern-Creative-Not-Cookie-Cutter.png)“Modern”, “Dynamic”, “Interactive”, “Creative”, “Not Cookie-Cutter”. The above words are often used to describe an ideal website in an RFP. What they mean to vendors is animated text or numbers, interactive calculation tools, page transition effects, and page elements that “float” or display new content upon mouse-scroll. Whatever is new and shiny in terms of web design fads might look impressive to potential donors or funders, but they often require a developer’s assistance for maintenance and can age the look of your website in a year or two. If all your example websites have parallax coding or custom Javascript animations, but your target audience is located overseas with poor internet connections, you might want to rethink your need for this design style. Adding custom code like the animated statistics below is engaging, but will slow down page load time. ![Animated impact statistics created by Elevation. 102 children readied for kindergarten, 10 people avoided hunger, 74 people were housed for at least 6 months, 420 households avoided utility shut offs.](https://www.elevationweb.org/wp-content/uploads/2026/06/IMACA-2020-impact.gif)#### Website Maintenance, a.k.a. Site Sustainability How will you update software and content for your new website post-launch? Will in-house staff or volunteers make the necessary updates? If you are seeking ongoing maintenance from a vendor, do you have an idea how many labor hours you’ll need to include for your monthly retainer? In the RFP you can request cost estimates for the next 12-24 months for ongoing support (and/or hosting). Be sure to ask vendors who will own the site assets, such as the CSS stylesheet, graphics, plugin and stock media licenses, etc., after launch. Does their approach mean that your site can only be hosted with this particular vendor? If you do plan on working with someone local for ongoing technical support, make sure that your RFP includes a request for full documentation from the vendor so that you can pass this on later. #### Future Hosting & Domain Name We understand that it’s not necessarily your job to grasp how a web server works, or the intricacies of FTP access. - If you’re starting a new nonprofit and have never had to deal with this before, you’ll need to register a domain name for your organization and eventually sign up for a hosting plan. Specify in your RFP if you’d like the vendor to provide these services as well, or to offer you [hosting guidance](https://www.elevationweb.org/blog/best-web-hosting-providers-for-nonprofits-updated-2021). - If you already have an existing website, you might be locked into a contract with your hosting provider. You should still consider how your current DNS provider or web host is affecting your goals for your project. ##### How Hosting Affects Project Goals Perhaps you’re considering an organizational name-change. If so, you should start checking to see if alternate url addresses are available with your current domain provider. Or visitors might complain about your site load-time, or be located overseas with poor internet access. In either of these scenarios, you’ll want to know whether your hosting plan is limiting the available bandwidth for your site. Tell vendors in your RFP everything you know about your current hosting plan and contract terms so that they can reply with the right information. Some companies may exclusively require you to sign-up with their ongoing hosting and website maintenance plans, while others might have a more laissez-faire policy. Make sure to inquire about a vendor’s pricing model: Do they offer monthly pricing including hosting and support that splits up the initial development cost over an annual contract? Can you continue to host your website with your current provider if you’re happy with that company or because you’re locked into a long-term contract with them? #### Accessibility Web accessibility is an increasingly important aspect of web design. Whether your organization receives federal or state funding that requires 508-compliance, your audiences are visually impaired, or you’re simply striving for best-practice design standards, accessible content is something to factor into an RFP. You’ll also need to determine what level is required: [WCAG 2.2](https://www.w3.org/TR/WCAG22/) (A, AA, AAA). To learn more about differences between levels, check out [this resource](https://www.webfx.com/web-design/ada-vs-508-compliance.html). Specify your exact requirements in the RFP, like this: “The site should meet the WCAG 2.2 AA standard at a minimum”. Keep in mind that the highest level of accessibility legally requires an **external audit** and implementation of fixes by a developer, as well as ongoing content customizations (such as alt tags, captions, transcripts, etc). An initial audit can cost anywhere from $2,000-$10,000 (sample pricing from [UserWay](https://userway.org/pricing/audit)). #### Languages A common request in RFPs is that website content be translated into multiple languages. What does a vendor need to know about your multilingual content needs? - Number of desired languages - Automatic or manually-edited translations. If manual, do you have native speakers on staff available to provide translations? - Is different content available in different languages (ie: Spanish-language content pages display different program information)? - Do you require multiple website url addresses for each language? - Should the website auto-translate based on the visitor’s browser language settings? - Will you need SEO keyword research to be provided for multiple languages? - Will you need an alternate logo design with translated tagline for secondary languages? - Do users need to be able to enter information in search or forms in languages other than English? #### Site Search Is searchability an important issue for your web audiences? Do visitors expect to find detailed information in your PDF resources or reports by using the search toolbar? Then you should communicate this in your RFP. If you need a custom page layout to display search results, provide example links. ![image metrics](https://www.elevationweb.org/wp-content/uploads/2026/06/img-perfect-900x443-3.jpg) ##### Sample description for a site’s search function: Our Needs – An intuitive navigation structure and robust search capability to attract traffic through external search engine (and site-based) searches using the following terms: caregiver, caregiving, caring, parent care, elder care, Alzheimer’s, Parkinson’s, stroke, dementia, family, burnout, stress, home health care, caregiving classes, caregiver support, help caring for parents/mother/father/partner/spouse. *vs.* Our Current Site – Search is not effective; advanced search is not user-friendly and not useful. Presently have two search systems implemented: for caregivers and a learning center. Navigation is not intuitive either; navigation bar organization and verbiage need to be reviewed and revised. ****#### User-Restricted Content Nonprofit websites often use password-protected sections to display content restricted for certain types of users (board, members, clients, tenants, parents, grant-seekers, etc). Because this content won’t be visible to the general public visiting your site (including potential vendors) please describe the number of pages behind the user-restricted login, what type of content they feature (resources, calendar, meeting minutes, 3rd-party hosted webinars), how many levels of user-restricted access exist, and what resources each user-type can access. Depending on the software involved, you may want users to have the same login to both their software access and user-restricted content on your website. In this case, a SSO (Single Sign-On) may be helpful. You’ll also want to consider whether you want users to be able to publish their own resources and media (user-generated content), versus only being able to submit these via forms or files for someone on your team to publish. Micro-SitesDoes your nonprofit have an annual fundraising event or conference? Where do you end up storing related event registration forms, photos, agenda, speaker profiles, etc? If you currently have a separate event or program website, this is essentially a microsite concept. Microsites may be hosted on a sub-folder of your main site’s url address, or have a different url. They can feature the same branding and template as your main site, or have unique colors and layouts. It all depends on your goals for brand recognition and website traffic. In your RFP, make sure you describe relevant content, software and audiences for a microsite. ## Compromises: Wishlists or Phased Development It’s important to know your own limitations, whether in terms of staff time to dedicate to the project, budget, or timeframe. Your RFP should clearly define what functionality is absolutely required and what is “nice-to-have” (include this at the end of the Technical Requirements section). Or, you can request that a vendor highlight “optional” items in their proposal that could become future site add-ons. ##### Example: *We are looking to add each of these elements at some point in the future. Thus, the website should be able to accommodate all of the following features, even if they are not built presently:* - *A comment section / forum plug-in that can be linked or associated with specific pages in the site* - *Community portal for sign-up and log-in to the website for external users on the front end. This will allow tracking of usage of the site and submissions to forums.* - *Ability to collect data on users through questionnaires (employment info, sector etc.)* - *Ability for users to submit content to the website in a form that is easier to navigate than CMS.* - *Naming and branding strategy for positioning the website as the primary storehouse for behavioral insights.* Do you see how this RFP mentioned they would eventually consider adding these items in the future? If you’re seeking proposals that split up deliverables into a phased approach, it’s important to state this in your RFP. Some organizations face budgeting issues and need to split up costs under different financial years or quarters. Others are short-staffed and can’t spare their team the hours required to project manage simultaneous branding/web/digital marketing projects. However, keep in mind that while splitting things up into separate projects with different RFPs might be better for your timeline, it might result in increased costs or affect the consistency of the work quality. ## How to Pick the Right Vendor #### Process & Expectations Once you have your RFP, you’ve done all the work, right? Your RFP outlines the purpose, goals, audiences, and technical requirements of your project. Unfortunately, just because vendors understand what you’re looking for doesn’t mean you’ll be prepared to pick the right vendor. You need to know if their development process is going to work for you. ##### Scenario #1 You don’t have the staff capacity to block off months of their time to do back-to-back branding and web development projects, so you’d prefer a phased approach over a longer timeframe. ##### Scenario #2 Your management team has decided they want to pay a vendor based on completion of different project deliverables. ##### Scenario #3 You expect each page in your website to be developed one-at-a-time, from wireframes to content to coding, with time for your team’s feedback and final edits. In all these scenarios, you might not realize that your preference for certain timeframes, payment schedules, or development methodologies can affect the proposed project cost and the likelihood that you’ll receive a product that meets your standards. Requesting weekly conference calls with your project manager might help keep your team on track, but it’s also going to increase the project cost. Take some time to research different development methodologies (like [Agile, Waterfall, Scrum, etc.](https://www.lucidchart.com/blog/agile-vs-waterfall-vs-kanban-vs-scrum)) so you can better understand vendors’ responses (both in terms of estimated launch date and total cost). If you require certain QA testing procedures (mobile, browser, accessibility, etc) you might want to describe them in your RFP. #### Selection Criteria Some RFPs choose to list bullet points describing all the factors that will go into selecting a final vendor. Others detail exactly what weight each factor will be assigned to determine a vendor’s total score. Sometimes, RFPs will even have a point-based system. Either way, when writing an RFP make sure potential vendors know what skills and experience they should be highlighting in their proposal. Is cost the biggest factor for your project? Are you only seeking quotes from vendors specialized in work with nonprofits? Do you need a vendor that can meet a specific launch date? Do you need a specific communication mode or schedule? ##### Example: *The following evaluation criteria categories, not necessarily listed in order of significance, will be used to evaluate bid proposals received in response to this RFP. The evaluation criteria categories may be used to develop more detailed evaluation criteria to be used in the evaluation process.* - *The bidder’s general approach and plans to meet the requirements of this RFP.* - *The bidder’s detailed approach and plans to perform the services required by the Scope of Work Section of this RFP.* - *The ethnic, gender, disability and other diversity of leadership and permanent staff.* - *The bidder’s documented experience in successfully completing contracts of a similar size and scope of those required by this RFP.* - *The qualifications and experience of the bidder’s management, supervisors, or other key personnel assigned to the contract, including level of experience, background, and references of the team assigned to this project.* - *The overall ability of the bidder to mobilize, undertake and successfully provide the services requested by this RFP within the necessary time frame.* - *The ability of the bidder to respond to urgent needs of our organization regarding its website when required.* - *The bidder’s cost proposal.* --- You now have everything you need for a great RFP that communicates your needs and smoothes the way for a successful project. Feel free to use our [downloadable RFP template](https://go.elevationweb.org/rfp-website-redesign-and-development-template) for Microsoft Word and Google Docs to ease your RFP process even more. Good luck, and don’t be shy about [contacting us](https://go.elevationweb.org/contact-us) if you have any remaining questions! ## Nonprofit website RFP FAQs ### What is a website RFP? A Request for Proposal — a document you send to agencies describing your project so they can propose an approach, timeline, and cost. ### What should a nonprofit website RFP include? Your mission and goals, audiences, current site and pain points, required features, integrations, timeline, and a budget range. ### How long should an RFP be? Long enough to be clear, short enough to respect agencies’ time — a few focused pages usually beats a 30-page document. ### Should you include a budget in your RFP? Yes — a budget range helps agencies propose the right scope and saves everyone time on mismatched bids. ### How do you choose between agency proposals? Compare approach, relevant nonprofit experience, accessibility expertise, timeline, and total cost — not just the lowest price. ![author avatar](https://secure.gravatar.com/avatar/d3717670a7a2333107df834f5bcc61e7310ae6c3d98347f792ceb02acdd347a4?s=300&d=mm&r=g) alyssa-hansen [See Full Bio](https://www.elevationweb.org/author/alyssa-hansen/) [ ](https://www.elevationweb.org/author/alyssa-hansen/) **Categories:** Web Design --- ### [Writing for the Public Good: Interview with Elevation](https://www.elevationweb.org/blog/meeting-elevation/) **Published:** June 15, 2021 **Author:** sloane-kipp **Content:** **Writing for the public good means creating clear, purposeful work that serves a community’s interest, whether through articles, websites, video, or campaigns. For nonprofits, strong UX and content writing make a website’s purpose obvious and its information easy to act on, turning visitors into engaged supporters.** *Editor’s Note: Sloane Kipp interviewed Elevation as part of an undergraduate course at the University of Denver. The purpose of the course is to better understand the role that writing and research play in creating social change.* This interview helped me to expand my views on what constitutes writing for the public good. Having learned more about the work done by Elevation, I have new ideas about writing’s capacity to create change through nonprofit websites. ## First, What Is Public Writing? Writing for the public does not necessarily mean text published on paper for people to read. It can be in the form of video clips on YouTube or a website for a public awareness campaign. Confining public writing to academic journals, newspapers, and magazines would exclude thousands of platforms and their missions from the conversation of public writing. My theory of public writing is as follows: as public works cannot be defined by a single genre, the universal meaning of writing for the public good can be defined as creating a work that clearly articulates a purpose and provides factual evidence appropriate for the genre. In my writing course this year, my class curated exhibits that represented the goals and purpose of Elevation, using information from interviews with Elevation staff and clients. The theory I developed guided me in collecting data from the interviews conducted with Elevation’s Emily Friedrichs and Brittany Frater because I wanted to collect the most clear-cut data for the exhibit. While interviews are less formal and calculated than experiments with data, they were perfect for the exhibit because the interviewees’ personal experiences were directly related to user experience and content writing, with additional insight from Elevation’s client, Kelly Hollimon of OurPath. ## Looking for the Work in Action User experience (UX) design is a process where teams in companies design products, specifically websites in the case of Elevation, to create helpful experiences for their users. UX writing is a subset of UX, which focuses on the actual text and information provided to guide you around the site. UX design is the placement, color scheme, and overall aesthetic of the site. Think of it this way: UX design is what color and where the button goes, UX writing is what the button says. I selected the ASPCA website as an example to explain how organizations like Elevation use UX in their work. I chose ASPCA because I am passionate about saving animals and helping stray pets find better homes. My family has always adopted our pets from the ASPCA or from Operation Kindness in Dallas. The ASPCA website represents both UX and content strategies discussed by Emily and Brittany. I will talk about UX design as related to buttons, then content strategy as related to the home page text, and, lastly, both the content and layout of the “About Us” page. The first thing I notice after interviewing Emily and Britney is the donation buttons. The orange contrasts with the black and white layout of the rest of the page, which places emphasis on those buttons and encourages website visitors to click them. ![ASPCA Homepage-1](https://www.elevationweb.org/wp-content/uploads/2026/06/ASPCA-Homepage-1.png) Additionally, I am drawn to the quote on the screen from the dog’s perspective that says, “My journey from cowering in fear to living in safety starts with 63 cents a day”. This quote elicits an emotional response from the viewer, and the minimal “63 cents a day” encourages the reader to make donations since it is such a small amount. The design of the ASPCA’s “About Us” page is the most noteworthy. They give a concise description of their purpose next to hyperlinks to other important pages. The hyperlinks are designed to make navigating the website easiest for readers, rather than putting all the information on one page and swamping the viewer. ![ASCPA About us](https://www.elevationweb.org/wp-content/uploads/2026/06/ASCPA-About-us.png) Other aspects of the ASPCA website are notable for the design and content, but I think the “About Us” and the “Home” page were most representative of the concepts discussed by Elevation. The best part of UX is that it’s not just Elevation that does it, and it’s not just for nonprofits. ## Not Just for Nonprofits UX doesn’t just appear on websites that companies like Elevation have worked on. It is on every website imaginable. Check out a platform everybody knows: Amazon. My home page after login looks like this: ![Amazon homepage-1](https://www.elevationweb.org/wp-content/uploads/2026/06/Amazon-homepage-1.png)There are prominent buttons of recommendations based on your previous orders, actions and searched items. Additionally, there are large categories with breakdowns of more specific items. The top right corner makes your shopping cart easily accessible, and just below it is recommendations based on the time of year (Father’s Day is approaching quickly). As seen below, there are several different ways to navigate the categories of Amazon’s website. The design choice to have several buttons that serve the same function of filtering shopping categories makes the shopping experience as easy and intuitive as possible. ![Amazon Information Architecture-1](https://www.elevationweb.org/wp-content/uploads/2026/06/Amazon-Information-Architecture-1.png) When it comes to picking an actual item, Amazon makes the process easy. Product descriptions are immediately provided, several images of the product are shown, and the purchasing process is simple with two colorful purchasing buttons. ![Amazon product page-1](https://www.elevationweb.org/wp-content/uploads/2026/06/Amazon-product-page-1.png) ## What Did I Learn? Elevation works for nonprofits to optimize user experience, but nonprofits are not the only place we see user experience in play. It’s on every online platform you use, and the more you know about it, the more you notice it. Elevation is a fascinating company to me because they choose to do their work for organizations that are helping to improve the world. What I learned through this interview is that technical aspects like content and UX support organizational goals. A site is made a published work by the details of these technical aspects. Content strategy and UX serve as the writing for the public good that helps an organization achieve its goals. ## Writing for the Public Good FAQs ### What is writing for the public good? It is creating work that clearly serves a public purpose and provides credible, useful information, in whatever form fits the audience, from a website to a video to a campaign. The defining trait is a clear purpose backed by sound evidence. ### How does UX writing help nonprofits? UX writing guides visitors through a site with clear, plain language so they understand what to do next, whether that is donating, volunteering, or learning more. It reduces confusion and makes the mission easy to act on. ### What is the difference between UX design and UX writing? UX design covers layout, structure, and visual experience, while UX writing is the words that guide and inform users within that experience. The two work together to make a site clear and usable. ### Why does clear writing matter on a nonprofit website? Visitors decide quickly whether they understand and trust an organization. Clear, purposeful writing communicates the mission fast and removes the friction that causes people to leave before engaging. ### How can a nonprofit improve its website content and UX? Lead with a clear purpose, write in plain language, and structure pages around what visitors need to do. [UX and content support](/services-ux-ui-design/) can sharpen both the words and the experience. ![author avatar](https://secure.gravatar.com/avatar/372c6fb2c8b028f429a634563e1e36e02a0911e457857c1eb88bb0ff6d0596ae?s=300&d=mm&r=g) sloane-kipp [See Full Bio](https://www.elevationweb.org/author/sloane-kipp/) [ ](https://www.elevationweb.org/author/sloane-kipp/) **Categories:** Nonprofit Marketing --- ### [Is There a Place for AI in UX Design?](https://www.elevationweb.org/blog/is-there-a-place-for-ai-in-ux-design/) **Published:** June 16, 2021 **Author:** robert-cox **Content:** **Yes, AI has a growing role in UX design as a tool that speeds up research, generates options, and analyzes user behavior, while human designers remain essential for empathy, context, and judgment. The strongest approach uses AI to handle repetitive tasks and surface patterns, freeing designers to focus on understanding real users and making thoughtful decisions.** *Editor’s Note: Robert Cox interviewed Elevation as part of an undergraduate course at the University of Denver, “Writing for the Public Good,” held during the Spring 2021 quarter. The purpose of the class is to better understand the role that writing and research play in creating social change.* Students in our class have been challenged to think metacognitively and with the audience in mind to optimize the impact and reach of the writing they produce. Elevation, with its work writing and designing for nonprofits, has been practicing the craft for years. We had the opportunity to receive valuable insight from those at Elevation as they brought a new concept to light for our study: UX design. The focus on user experience, though new to us, is heavily discussed at Elevation and other organizations in the field. With a budding background in writing for the public good, our class joined in the discussion. The insight provided by Elevation allowed our class to discover the unique ways in which web design, through UX design, can be used as rhetoric. We began to discover how the line of rhetoric can be toed and boundaries broken in developing mediums. In a sense we saw what was possible with UX design, but we also saw what might be impossible. ## The Grid: Flaws of a Solely AI System The year was 2014. The line between [humans and tech](https://www.businessinsider.com/technological-breakthroughs-2014-3) was growing thinner: wearable technology like Google Glass and Fitbit were becoming more popular, brain-computer interfaces offered new possibilities, and there was hope that AI (artificial intelligence) could take care of website design. The effort failed. [Miserably](https://www.pagecloud.com/blog/what-happened-to-the-grid). The Grid, a company with the goal of automated web design, has confounded and frustrated customers over an eleven-year period. Their product never lived up to its steep promises, refusing to exit the beta stage. After consistent dissatisfaction, The Grid went offline, and though [their website](https://thegrid.io/) claims that the product is close to completion, [former employees](https://www.glassdoor.com/Reviews/The-Grid-Reviews-E1602862.htm) seem to beg to differ. So what does this tell us? Not that The Grid failed because of improper planning or effort, as that was not the case. The crux of the company’s issue was taking on an impossible task in the first place. This is not to say that there is no role for AI in website design, because it is already in use. However, it does mean that website design is an inherently empathetic process. UX design relies on the mutual understanding of designer and user, with each creative contribution to be considered according to the impact it will have on the user. ## AI Applications for Web Design Successes Shortcomings - Closed system optimization - Open system deficiencies - Efficiency - Lack of creativity and innovation - Content recommendation - Inhumanity or insufficient empathy #### AI Successes Web design is poised to reap outstanding benefits from the development of artificial intelligence and the potential of algorithmic learning. Amazon already attributes [35 percent](https://evdelo.com/amazons-recommendation-algorithm-drives-35-of-its-sales/) of its sales to the recommendation algorithm that provides customers with a “frequently bought together” menu or items based on browsing/shopping history. Additionally, chatbots are often used to get customers the information they might get from customer service without using staff to answer easily solvable questions. Though most are still limited when it comes to complex problems, the quick pace of AI development is closing the gap between software and human support. Though these advancements are promising, they are only tools to draw upon for a larger experience. Currently, artificial intelligence cannot operate in the same creative ways that a content or UX designer can. When working inside the box, AI can be your best friend; once you leave it, human finesse is essential. #### AI Shortcomings On websites like Medium and many others, it is now common to see estimated article reading time. The feature seems commonplace and almost simple in our epoch of internet use: with many readers moving from page to page and place to place at light speed, it is helpful to know how long it will take to read an article to know whether one can arrive at the conclusion before returning to other responsibilities. ![List of articles trending on medium, with author name, title, date, and estimated reading time displayed](https://lh4.googleusercontent.com/wcuRjS2mXqhRS1BIIdkkODTtthohYCsvsHOXVyzVjF0MjUabyvrdPkdNUc7VKE-kaHv6BpqkP_5GD0EKSkQ6UvFz-hVnhXWL_R1EOoGbLK1FmNOgxMI-jXBVdi_s6oHSJiZjXxQN) However, even this seemingly innocuous decision is the subject of [creative discussion](https://martech.org/estimated-reading-times-increase-engagement/) that is beyond what AI itself could ever produce. While timestamps might be a fruitful endeavor for readers to gauge the commitment required for an article, it poses problems for longer-form writing where readers may be intimidated by the metric. Actually, there is a slew of rational for why the estimation would do more harm than good, as [Stephen Colbert cleverly satirizes](https://www.cc.com/video/ppx1hm/the-colbert-report-slate-s-minutes-to-read-feature). So while one could use AI to calculate an estimated reading time, it is the job of a content designer to see where it would fit best. It is the job of a UX designer to produce an intangible digital space in the first place. ## The Value of Empathy in UX Design Obviously, AI can be a valuable aid for effective UX design, but especially within the nonprofit sector, it must work in tandem with UX designers. Sure, software might use AI to allow users to work from a generated customizable template similar to Squarespace and Wix. This could make design accessible for the average Joe, but the plug-and-chug format lacks a specific understanding of the audience necessary for the nonprofit domain. Look no further than the [Wildlife Conservation Society](https://www.wcs.org/) (WCS) to see a humanizing appeal to the user. For an organization hoping to activate the sympathies of its donors, WCS combines easily navigable menus, sleek iconography, and heartwarming imagery to cause an immediate impact on the user. The dropdown menu, as shown below, is headed by a memorable logo consistent with the site-wide color scheme, and ensures that the user can easily navigate through the page. With the light blue donate button standing out at the top of the menu, the user is drawn to the purpose of the organization, while freely learning more about its foundational principles and the crises at hand. ![](https://lh6.googleusercontent.com/l8UAYXu02qFBZ8k_ZAURlTmlpRxE0z5sziHgMmVOg9yJJ4DI3C7qJNgwts0RU0kI0q-JDkAtBILTg15uTKffR99jk6Yy54o8g4tJeILXfsqtEkkVAY6-UNaVOeM8Bx_RN7xrg5-y)Simple iconography helps to establish an impression immediately. Here the color scheme brilliantly hints at sky, land, and sea, thus embodying the habitats of endangered wildlife, while also drawing connections to tangible edifices the user may be familiar with. ![](https://lh4.googleusercontent.com/LcQBJLtIS-ejGvJSnDpBYVCCV2w90oyKVtvSxDJ82g_C235fsQSIvEB_dZ-cHkDK-F8Rvpq6PtKsddj0iGB1lVNEZoKCTfIms97MfrQcMfdg-StNaRhhCXJilwUb1u8M3inYWiLM) On the donation page, striking images perfectly link the call to action to the wildlife the user could help. Sparse text outlines the immediacy of the disaster and directly speaks to the donor, with the chosen pronouns creating a pronounced position for the individual within the organization’s community. *![](https://lh5.googleusercontent.com/u_VaNmAyJZb9Q7MQAjOwdpF4D8EvpNsWNGTZhoira__Sx3xr0bgoL7FcCaOuS7QvPRELV_vto6bl_gktGlSnurzTUSyGyILlqIH1fJS2Fgrt13d-FE7hhTFIS0mpxoXmxxxWLeRS)* ## The Need for a Human Designer While AI could provide the sort of structure required to execute a website, WCS’s site is uniquely human in its appeal. The design choices made require an understanding of the target audience and how to elicit the desired reaction. The problem encountered by the Grid, along with other automated website design, was that AI cannot take on the burden of an open system, i.e., users’ temperaments, without human assistance. In essence, the job of a UX designer is not one likely to be replaced by the continuing development of artificial intelligence. Although AI has the potential to revolutionize UX design by opening more doors in a nascent market, it cannot replicate a UX designer’s problem-solving duties or understanding of specific audiences. For students with the goal of writing for the public good, this gives meaning to our work and the work being done by Elevation. Even with media developing rapidly, it seems that there will always be room for writers; as long as there are publics, writers will have the task of empathizing with them. ## AI in UX Design FAQs ### Can AI replace UX designers? No. AI can accelerate research, generate options, and analyze data, but it does not understand human context, empathy, or nuanced trade-offs the way a designer does. It works best as a tool that supports designers, not a replacement for them. ### How is AI used in UX design today? Designers use AI to summarize research, draft copy and layouts, generate design variations, and surface patterns in user behavior. These uses speed up early stages so designers can spend more time on judgment and refinement. ### What are the risks of relying on AI in UX? AI can produce generic results, reflect biases in its data, and miss the real needs of specific users. Treating AI output as a starting point to refine, rather than a finished answer, helps avoid these pitfalls. ### Does AI in UX still require human research? Yes. Understanding real users through interviews, testing, and observation remains essential. AI can assist with analysis, but it cannot replace direct insight into the people you are designing for. See our [UX and UI design services](/services-ux-ui-design/). ### How should nonprofits think about AI in their design work? Use AI to work faster on routine tasks and to explore ideas, but keep human judgment at the center of decisions that affect your users. Accessibility, clarity, and real user needs should always guide the final design. ![author avatar](https://secure.gravatar.com/avatar/745b7d2571a97f1d8713fca57a8220d6e51d92565c9270c1ec9f047477f21b9a?s=300&d=mm&r=g) robert-cox [See Full Bio](https://www.elevationweb.org/author/robert-cox/) [ ](https://www.elevationweb.org/author/robert-cox/) **Categories:** Nonprofit Marketing --- ### [Donation Page Optimization: 10 Ways to Grow Online Donations](https://www.elevationweb.org/blog/10-ways-to-improve-online-donation-for-your-supporters/) **Published:** August 31, 2022 **Author:** emily-friedrichs **Content:** **To grow online donations, optimize the giving experience: keep your donation form short and mobile-friendly, reduce the number of fields and clicks, offer suggested amounts and recurring giving, build trust with security cues and impact context, and follow up with prompt thanks. Small frictions cost gifts, so every step removed lifts completion.** Donor relationships are key to our ability to realize our missions as nonprofits. All relationships are constructed by experiences, which means that the experiences we create for donors matter. By improving our [donation experience](https://www.nngroup.com/articles/donations-nonprofit-charity-online/) with these donation form best practices, we encourage giving and generosity. The donation experience begins long before someone writes a check or clicks a donate button. It encompasses donors’ interactions and emotions, as well as the context that surrounds them as they live these interactions and emotions. This means that donor experience includes a donor’s overflowing inbox or limited internet connectivity while commuting. When it comes to your online donation experience, taking the time to optimize your donation page before your next giving campaign can have a real impact on its success. Here’s a checklist of 10 ways to improve your online donation experience before your next campaign. ## 1. Mobile First! Design your donation page to look great on mobile. Not only is mobile giving continuing to increase year over year, [41% of donors give in response to tragedies](http://givingreport.ngo/wp-content/uploads/2018-GivingReport-English.pdf). The public increasingly uses their phones to view news, social media, and read email, which means they’re also using their phones to search for ways to contribute to a cause or click through a [cause marketing CTA](https://www.elevationweb.org/blog/6-tips-to-optimize-your-nonprofits-cta-to-improve-conversions). Make sure you’re primed to receive these donations. ## 2. Be Strategic About Where You Ask for Donations Online donation never starts on the actual donation page. It begins on your [website homepage](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-homepage) and related landing pages. Normally you’ll want to keep your donate button static in the top right corner, because this is what people expect to see and makes it easier for them to donate. But you can also be strategic about where you ask for donations. For example, maybe your site visitor is reading about your impact and is inspired by all that you do and then makes the decision to donate; make it easier for them by including a donate button wherever you talk about ways to get involved or your impact! ![screenshot of NVOAD page about their tornado response with two CTA buttons - one for "volunteer" and the other for "donate"](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-UX-2-screencapture-nvoad-1.png) ## 3. Educate Your Donors While They’re Motivated Donors that give via shopping for a cause or peer-to-peer might not be as patient, but donors that come to a donation page from your website navigation are motivated. Use the opportunity to educate them and make the argument for your preferred giving method. For most nonprofits, this means monthly giving. Direct website visitors who click on your “donate” button to information about your monthly giving program before providing a link to your donation form, as the [Humane Society of Sarasota County](https://www.hssc.org/) does. Now these visitors will be more likely to join as recurring donors. For campaigns and other donate CTAs where it would be inappropriate to push for a monthly commitment, send people directly to the donation form. ![Clicking "Give" on the navigation menu of the Humane Society's website opens a page titled "Monthly Giving" with information about this program, such as the impact of different giving amounts and why this program benefits the Humane Society more, and a button to "Sign up now"](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-UX-3.png) ## 4. Keep Your Form Simple Simplify your donation form by limiting the visible fields to basic donation information (frequency, suggested amounts, option to cover processing fee). Move all the other necessary fields like payment and personal information to a second and third stage that appear after the user clicks “Next”. There is nothing less appealing than a long form that feels like a job application. Think carefully about your form fields and don’t overwhelm your donor. Break the form up wherever possible so that it doesn’t feel tedious and becomes more interactive, as illustrated here by Stupid Cancer’s website. ![screenshot of Stupid Cancer's donation form. The url is circled in green because it shows a closed lock in front of it, indicating that it starts with https:// and is SSL secure](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-UX-4.png) ## 5. Embed Your Donation Form Onsite The above example also demonstrates the importance of embedding your donation form on your website, as opposed to linking out to an external site. This simple act increases users’ confidence that their donation is going to your organization. Embedding also improves your [SEO and your nonprofit’s online visibility](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo). You’ll first need to make sure your entire site is SSL secure–signified by an https:// or a closed lock in the URL–so that credit card information (along with other personal information) can be transmitted safely across your web server. ## 6. Embed All Your Other Content Too If you decide to include evidence of your impact on your donation page, embed the content so that donors who want more information don’t navigate away from the donation page. Videos and infographics are ideal because they are more engaging and easy to insert. Whatever you do, make sure content doesn’t distract from the task at hand by being too time-consuming. Nicholas House does this beautifully on their Dream Builders page by embedding a short video about their impact last year and a second video lower down with more information about the history of Nicholas House. ![screenshot of Nicholas House's "Dream Builders Pledge Form" with, from left to right and top to bottom: Dream Builders logo, Nicholas House logo, video about 2020 impact, explanation of Dream Builders (multi-year giving club), donation amounts, video about the history of Nicholas House, payment method](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-UX-6.png) ## 7. Remove Competing CTAs If you must include information about additional ways to support your organization, don’t use calls-to-action (CTAs). You want to minimize decision fatigue by offering an obvious decision path. The Land Conservancy of New Jersey provides email address and phone numbers for questions related to stock, matching, and tribute gifts without emphasizing these actions that don’t apply to the vast majority of donors. The secondary information is included below the donation form to make it clear that these are additional options that are available for giving scenarios not covered by their donation form. ![screenshot of Land Conservancy page with a donation form and single CTA "Next", followed by smaller text explaining other ways to give and contact information for tribute, stock, or matching gifts](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-UX-7.png) ## 8. Eliminate the Navigation Bar Take a tip from the pros and remove the navigation bar from your donate page. This further streamlines actions to minimize decision fatigue and subconsciously signals to your user that they shouldn’t click away. This page is different from any other page, and you don’t want distractions! ![screenshot of ACS's donation page, demonstrating that no navigation bar is visible](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-UX-8-1.png) ## 9. Demonstrate Material Impact People will give more generously and feel even better about the impact of their donation when they can associate a material impact with their gift. Consider adding this information, although you’ll still want to keep your form short and simple. Try to edit out as much text as possible. More preferable than listing this information in your form would be to share it on the page via an infographic or table of what each giving amount makes possible. ## ![Screenshot of Nicholas House donation form. Suggested donation levels are: $1000 - Housing and access to transportation for homeless families; $500 - Rental assistance to prevent eviction; $350 - Food for up to 50 families; $150 - Sanitizing supplies to ensure families' health; $75 - Snacks for children's programming; Other; Your donation amount: ](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-UX-9.png) ## 10. Prioritize Your After-Donation Experience! Most organizations overlook the thank-you page. Remember that donors are most motivated by the feeling they get after donating, so this is a crucial moment to reaffirm the impact of their donation. Use powerful imagery that reassures donors that their gift is going to make a difference. Choose images with expressive faces and where the person appears close to increase how much the viewer connects to the image. The body language and gaze of the person in the image will determine what people look at next. ![screenshot of Dreamscape's thank-you page](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-UX-10.png) For the thank-you page above, the child seems to be addressing the user through eye contact while pointing to the personalized thank-you message. The combined effect feels highly personal and moving. In addition to your thank-you page, always include an [email receipt](https://www.qgiv.com/blog/zen-and-the-art-of-the-nonprofit-donation-receipt/) to build credibility and make your donor feel safe. The email receipt can include information about what the donation helped your organization to achieve, even if it’s just pulling from your annual report, i.e. “Thanks for your gift of $35. With help from donors like you, last year 35 families moved into permanent housing. This year we hope to help even more!” From donors’ initial impulse to the rewarding feeling they get after giving, these 10 tips will help you to create a more impactful online donation experience. Combine them with other [best practices for a website that attracts more supporters](https://go.elevationweb.org/make-your-website-work-for-your-community-with-donation-ux) to transform your giving this year! ## Donation Page Optimization FAQs ### How do I increase online donations? Make giving fast and reassuring: a short mobile-friendly form, suggested amounts, a recurring option, visible security, and a clear sense of impact. Then thank donors promptly. Reducing friction at each step is the most reliable way to lift completed gifts. ### What makes a good donation page? A focused page with minimal distractions, few form fields, clear suggested amounts, a recurring-giving option, trust signals, and a confirmation of where the money goes. The faster and more reassuring it feels, the more people finish. ### Why does mobile matter for donation forms? A large and growing share of donors give on phones. If your form is hard to tap, slow, or zoomed-out on mobile, you lose gifts. A responsive, thumb-friendly form is now essential, not optional. ### Should we ask for recurring donations? Yes. Offering a monthly option, often pre-selected or suggested, can significantly increase a donor’s lifetime value and give you predictable revenue. Make it easy to choose and easy to manage. ### How many fields should a donation form have? As few as possible. Every extra field increases drop-off, so collect only what you truly need to process the gift and stay in touch. You can always gather more later through follow-up. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** UX for Nonprofits --- ### [Why Nonprofits Still Need Blogs, Plus 13 New Ideas for Quality Posts](https://www.elevationweb.org/blog/why-nonprofit-blogs-arent-pase-plus-13-new-ideas-for-quality-posts/) **Published:** December 7, 2022 **Author:** emily-friedrichs **Content:** **Nonprofit blogs are far from outdated – they remain one of the most effective ways to improve search visibility, share impact stories, and give supporters a reason to return. A consistent, useful blog builds authority with both readers and search engines, supports your fundraising and email efforts, and creates content you can reuse across channels.** There’s discussion in the nonprofit world of whether blogs are a thing of the past. We like to respond by looking past the word “blog” and focusing instead on the purpose blogging serves and the technical architecture that defines blogs. The average audience understands a blog to be composed of regularly published written content with a date, a uniting theme, and an email list. The tone is casual and conversational, rather like the musings of an individual. This version of a blog *is* losing readership. But the purpose served by a blog is actually increasing in demand. Audiences want fresh content periodically. They expect the newest content to be listed first. They prefer content to be organized with tags. A unified voice reassures them that the information comes from a trustworthy entity–your nonprofit. And while visual and audio content are gaining in popularity, **audiences prefer written content when searching for new information online.** Many nonprofits make use of templates and categories to create a page named “News” rather than “Blog”, but the architecture is essentially the same. Some nonprofits brand the concept, e.g. “The Town Cryer,” or narrow it to a certain type of content, e.g. “Press Releases”. Continuing to create this type of content on your nonprofit website provides a number of benefits. The first benefit is that blog posts are great for search engine optimization (SEO). Over time, publishing lots of information connected to your mission will improve your search rankings, and in turn, increase traffic to your website. The second benefit of structuring content as a blog in the technical sense is that your organization will legally own it. This means you are not beholden to technical platforms such as **email platforms or social media** which may or may not charge a fee or may or may not exist in the future. However, you can and should use social media, emails templates and other tech platforms to strategically drive traffic to your website. Your website allows you the greatest control over how information is displayed and linked to calls-to-action like “Volunteer”, “Sign Up”, or “Donate”. Once you’ve made it a habit to publish information to your website, it becomes easier to take advantage of pricing or fads and switch between different social media or email platforms. You won’t have to migrate information since you’re not changing where it fundamentally lives: your website. So why would a nonprofit consider abandoning its blog? It’s not unusual for an organization to be understaffed, which means there might not be a dedicated staff member to produce strong blog content. Struggling to find the time, plus a lack of ideas and uncertainty about what will resonate with your audience, can hinder progress. Here are some questions to propel you towards nonprofit blog success - What stories are happening in my community that relate to the nonprofit? - What questions can we answer for the general public? - What kind of conversation is taking place within the nonprofit? With this guidance, you’re well on your way to creating amazing blog content because you’ve got your eyes and ears on what’s important: the community that you serve. Once you have the basic topic, take a moment to identify SEO keywords, which will help move your nonprofit’s website towards being seen by more people. SEO is about as important as the writing itself: no noise is made by the tree that falls with no one to hear it. For more blog post ideas, keep reading! ## Ask Your Volunteers A great option is to ask your volunteers for their personal narratives. These narratives can be about their reasons for volunteering, their views on the community or the organization’s mission, or their views on the societal need that the organization is addressing. The best content will be light-hearted and serious, so it’s easier to understand the overall perspective of the organization, yet help promote a warm feeling of accomplishment when done reading the narrative. Most volunteers are honored to be asked to contribute their stories to the organizations where they volunteer. Not only does it help your volunteers feel more identified with the organization, but also helps your audience engage with the organization. ## Ask Your Program Participants Another great perspective to include on your blog is that of the people who benefit from the programs you offer. This can include how the programs have helped the participants materially, mentally, or emotionally. Program participants can also write about how the came across the organization, how they identify with it, or the relationships they’ve built within your nonprofit community. ## Ask Your Supporters Getting personal narratives from your supporters is another source of amazing blog content. This gives your supporters the opportunity to showcase their passion and tell their stories. They can talk about why they donate or why they’re activists. These stories are inspiring for other readers, can be shared on social media or with friends and family, and can have the effect of increasing your supporter base. ## Look at Current Events When planning blog posts, look to current events. Break it down at each sphere of influence: - What’s currently going on in the world? - What’s currently going on in the country? - What’s currently going on in the state? - What’s currently going on in the community? You can start broadly (globally) and address how issues affect your community. Alternatively, you can select what’s happening in your community and connect it to bigger issues affecting larger regions and populations. ## Read the Blogs of Other Nonprofits If you’re struggling to find ideas, look to your peers. Visit the websites of your favorite nonprofits and see what topics they’ve written about in the past. Or check out our list of well-run nonprofit blogs by organizations tackling a variety of issues: - [Alameda County Community Food Bank – “Blog”](https://www.accfb.org/about-us/news-publications/blog/) - [Defenders of Wildlife – “Without End”](https://defenders.org/blog) - [Human Rights Watch – “News”](https://www.hrw.org/news) - [The Marshall Project – “News”](https://www.themarshallproject.org/tag/news) - [National Resource Defense Council – “Stories”](https://www.nrdc.org/stories) - [National Wildlife Federation – “Blog”](https://blog.nwf.org/) - [Ocean Conservancy – “Ocean Currents”](https://oceanconservancy.org/ocean-currents/) - [One Help United – “Blog”](https://onehopeunited.org/blog/) - [Pancreatic Cancer Action Network – “News”](https://pancan.org/news/) - [PETA – “Blog”](https://www.peta.org/blog/) - [Points of Light – “Daily Points of Light”](https://www.pointsoflight.org/blog/?category=daily-point-of-light) - [Polaris Project – “Blog”](https://polarisproject.org/blog/) - [Power to Decide – “Articles”](https://powertodecide.org/articles-and-blogs) - [Together We Rise – “Blog”](https://www.togetherwerise.org/blog/) - [Union of Concerned Scientists – “Take Action”](https://www.ucsusa.org/take-action) - [Wildlife SOS – “Articles”](https://wildlifesos.org/chronological-news/) ## Create a Blog Series Some posts need more than 2,000 words to do their topic justice. When this happens, create a blog series rather than a single post. You’ll be able to be more thorough within each post and create truly worthwhile content while still maintaining reader interest. A series naturally breaks up information into more manageable chunks that readers are more likely to engage with, while still connecting all information together for those readers who want more to digest more information in one sitting. Two clear signs that your blog post would be better as a series? Worrying that you’ve oversimplified information or asking yourself whether your explanation of the topic is clear enough. ## Interact With Your Audience When people comment on your blog, you should respond. Many times commentators ask questions that are hard to answer in a comment box: use their comments as inspiration for future blogs. You might even ask the public to send you inquiries and use them to create a whole blog series with the theme “questions from the audience.” ## Use Your Website’s Internal Search Function and Google Analytics Most nonprofits offer several different programs for their community. If you have a larger website, your audience might be using its internal search function to find the information they seek. You can utilize[ Google Analytics](https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/) to see the terms being searched. Often, there will be trends and you’ll be able to discover inspiration for new blog posts. If your nonprofit is in the nascent stages and you haven’t set up Google Analytics yet, you can still use [Google Search Console](https://search.google.com/search-console/about) to learn what queries list or link to your website when people use Google search. ## Google If you’ve got a vague idea for your next blog, start googling relevant phrases and keywords. The results pages will likely include a “Google Suggest” section that shows you related search terms used by other people. By knowing what people are searching for in relation to your topic, you’ll be able to identify what points you should address in your post and maybe even find enough material for additional blog content. ## Consider Other Media for Blog Content Ideas - Share relevant accounts you follow on social media and explain why you like each - Discuss a book related to your mission and highlight your key takeaways - Show how donation dollars are being spent in your community through photos, video, stories, or infographs - Narrate the process from donation to delivery in the field and illustrate with photos - Write up a budget of what your nonprofit can purchase with different donation amounts and explain the impact each has for folks in your community - Describe how you decide where to spend donation dollars - Share your future fundraising goals You can also go offline to get blog ideas. Consider how your topic is treated in magazines, movies, TV shows, theater, or music. What about visual media, such as art? Going visual with your blog is a great way to create amazing content. These tips for creating amazing blog content are meant to be straightforward, but also be extremely powerful. We hope more than one of the ideas listed here has sparked your imagination. But if you’re still struggling to create strong blog content, we invite you to[ work with our content specialists](https://elevationweb.org/contact-us) to create a list of potential topics that are ideal for your nonprofit and/or develop your existing ideas into published pieces that can help you increase your nonprofit’s visibility. ## Nonprofit Blogging FAQs ### Do nonprofit blogs still matter? Yes. Blogs build search visibility, demonstrate impact, and give your email and social channels fresh material. They remain one of the most cost-effective ways to grow an audience over time. ### What should a nonprofit blog about? Impact stories, beneficiary and volunteer spotlights, answers to common questions, behind-the-scenes updates, and timely takes on issues in your field. Useful, specific posts earn the most engagement. ### How often should we publish? A steady, realistic cadence beats occasional bursts. Even one quality post a month, published consistently, compounds in value for search and audience trust. ### How do blogs help with SEO? Each well-written post can target relevant search terms and earn links, expanding the number of pages that can rank. Elevation’s [digital marketing services](/services-growth-marketing/) pair blogging with broader SEO. ### How do we come up with blog ideas? Start with questions your supporters and beneficiaries ask, milestones in your work, and topics in your cause area. One strong theme often splits into several focused posts. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** UX for Nonprofits --- ### [Inclusivity as a Design Imperative: Elevating UX Practices for All Users](https://www.elevationweb.org/blog/inclusivity-as-a-design-imperative-elevating-ux-practices-for-all-users/) **Published:** July 6, 2023 **Author:** alejandra-balbaryski **Content:** **Inclusive design is a UX approach that makes digital products usable for the widest possible range of people, regardless of ability, age, language, or context. By prioritizing [accessibility](/services-accessibility/) and diversity from the start, it removes barriers, improves usability for everyone, and ensures no audience is unintentionally excluded.** Inclusive design is no longer just a noble aspiration; it has become an essential component of UX practices. By prioritizing accessibility and diversity, inclusive design ensures that digital products and services are usable, intuitive, and empowering for all individuals, regardless of their abilities or backgrounds. Discover why inclusive design is paramount in today’s UX landscape. ## Unveiling the Meaning of ‘Inclusive Design’ At its core, inclusive design is a deliberate and thoughtful approach that embraces diversity and aims to make digital interfaces accessible to individuals with various disabilities, backgrounds, and preferences. It surpasses mere compliance with accessibility standards, focusing on creating intuitive and adaptable interfaces that cater to the unique needs of all users. Inclusive design prompts designers to consider factors such as visual impairments, motor limitations, cognitive differences, and language barriers. By incorporating these considerations into the design process, we can ensure that no user feels excluded, and everyone can access and interact with digital products seamlessly. ## The Impact on UX Best Practices Inclusive design has a profound impact on UX best practices, transforming the way designers approach their work. By adopting inclusive design principles, UX professionals elevate the overall user experience, fostering usability, accessibility, and inclusivity. Embracing inclusivity means going beyond the conventional user personas and considering a diverse range of users. It challenges designers to empathize with individuals who face unique barriers and to create solutions that meet their specific needs. It also aligns with legal requirements and accessibility standards. By integrating accessibility from the early stages of the design process, designers ensure compliance and mitigate potential discrimination issues. This proactive approach fosters a more equitable digital environment, where technology becomes accessible to everyone, regardless of their abilities or backgrounds. ## The Influence of Accessibility on Website Success Inclusive design drives innovation. By questioning assumptions and rethinking traditional design approaches, designers can uncover new and creative solutions that benefit a broader audience. Inclusive design inspires designers to think outside the box, resulting in interfaces that are not only functional but also engaging and delightful for all users. Accessibility serves as the cornerstone of website success and user satisfaction by ensuring that all individuals, regardless of their abilities or disabilities, can access and navigate digital content seamlessly. By prioritizing accessibility, websites broaden their reach, engage a wider audience, and foster inclusivity. User satisfaction is enhanced as individuals can effortlessly consume information, complete tasks, and interact with the website, resulting in positive experiences and long-term loyalty. ## Why Non-Profits Must Prioritize Website Design for All Users Designing non-profit websites for all users is essential to ensure inclusivity and maximize the impact of their mission. By prioritizing accessibility, organizations can reach a broader audience, engage individuals with disabilities, and create meaningful connections. A website designed for all users fosters a sense of belonging, empowers individuals to take action, and amplifies the organization’s message and impact. Moreover, an inclusive website design for non-profit organizations enhances user experience and strengthens trust. By providing accessible content, intuitive navigation, and clear communication, organizations demonstrate their commitment to transparency and equal access. This builds credibility, encourages user engagement, and drives positive user experiences that can lead to increased support, donations, and long-term partnerships. Designing for all users is not only a moral imperative but also a strategic advantage for non-profit organizations to achieve their goals and make a meaningful difference in the world. ## Designing for All: 8 Must-Follow Tips for Inclusive Design Creating an inclusive and accessible website is not only a moral responsibility but also a strategic decision to ensure that all users can engage with your content and mission. By implementing a few key practices, non-profit organizations can make their websites more inclusive and user-friendly. Let’s explore some essential tips that can significantly enhance the accessibility and usability of your website, benefiting individuals with various disabilities and improving the overall user experience. ### The Inclusive Design Toolkit 1. Alternative Text (Alt Text) for Images: Non-profit websites can include descriptive alt text for images, allowing users with visual impairments to understand the content and context of the images through screen readers. 2. Clear and Consistent Navigation: Implementing a user-friendly and intuitive navigation system helps all users easily find information and move through the website. This includes clear labels, organized menus, and logical page hierarchy. 3. Captioned Videos: Adding captions or transcripts to videos ensures that individuals with hearing impairments can access the audio content. This enhances the overall user experience and makes the website more inclusive. 4. Font and Color Choices: Selecting legible fonts, appropriate font sizes, and color combinations with sufficient contrast improves readability for users with visual impairments or reading difficulties. 5. Descriptive Link Text: Using descriptive link text instead of generic phrases like “click here” helps screen readers and users with cognitive disabilities understand the purpose and destination of each link. 6. Text Resizing and Zooming: Implementing responsive design techniques that allow users to resize text or zoom in on content ensures that individuals with visual impairments or low vision can comfortably read and interact with the website. 7. Form Accessibility: Optimizing form fields by adding clear labels, instructions, and appropriate error messages assists users with disabilities or cognitive challenges in completing forms accurately and efficiently. 8. Language Options: Offering language options or translation services enhances accessibility for users who are non-native speakers or prefer accessing content in their native language, fostering inclusivity and improving overall user experience. ## To Sum Up In conclusion, incorporating inclusive design principles into non-profit websites is not only a matter of accessibility but also a means to maximize impact and create a positive user experience for all individuals. By following the recommended tips above, such as using descriptive link text, optimizing form accessibility, and providing language options, organizations can foster inclusivity, engage a wider audience, and ultimately further their mission of making a difference in the world. Let’s embrace the power of inclusive design and create websites that leave no user behind. ## Inclusive Design FAQs ### What is inclusive design? It is a deliberate approach to creating digital experiences usable by people with a wide range of abilities, backgrounds, and contexts. Rather than designing for an average user, it accounts for real human diversity from the start. ### How is inclusive design different from accessibility? Accessibility focuses on meeting standards so people with disabilities can use a product. Inclusive design is broader: it considers the full spectrum of users and aims to remove barriers for everyone, with accessibility as a core part. ### Why does inclusive design matter for nonprofits? Nonprofits serve diverse communities, so an inaccessible site can shut out the very people they exist to help. Inclusive design widens reach, builds trust, and reflects a mission of serving everyone. ### What are simple steps toward more inclusive design? Use sufficient color contrast, clear and readable text, descriptive alt text, keyboard-friendly navigation, and plain language. Testing with real, varied users surfaces barriers that guidelines alone can miss. ### Does inclusive design help all users, not just some? Yes. Captions, clear layouts, and readable type help everyone, including people in noisy settings, on small screens, or in a hurry. Designing for the edges improves the experience for the whole audience. ![author avatar](https://secure.gravatar.com/avatar/f8da806cf7a6a1ded8a379be4a95e91930240a3e85db6c8d1fb086da7f11640e?s=300&d=mm&r=g) alejandra-balbaryski [See Full Bio](https://www.elevationweb.org/author/alejandra-balbaryski/) [ ](https://www.elevationweb.org/author/alejandra-balbaryski/) **Categories:** UX for Nonprofits --- ### [Top 13 Nonprofit Online Donation Forms](https://www.elevationweb.org/blog/top-13-nonprofit-online-donation-forms/) **Published:** July 20, 2015 **Author:** hillary-skeffington **Content:** There is a general consensus that nonprofits tend to lag when it comes to creating optimized, user-friendly, cyber-secure, and transparent donation forms. And rightfully so. Nonprofits tend to push donor experience to the back-burner without realizing how optimizing their online donation form could positively impact their fundraising goals. In 2013 alone, online giving grew 13.5%. Following that, in 2014, it grew another 8.9%. Additionally, [Network for Good](http://www.nptechforgood.com/2014/06/08/14-must-know-stats-about-fundraising-social-media-and-mobile-technology/) claims that branded donation forms yield 6x more donations than generic giving pages. Using an outdated online donation form can leave significant donations on the table. These nonprofits organizations are taking the time to fully optimize their online fundraising efforts. Keep reading to see what you can learn for your fundraising strategy from 13 of the best online donation forms. ## 1. [Feed the Children](http://www.feedthechildren.org/) - Balanced text versus image ratio - Clear description of where the money will be allocated - Limited fields for donors to complete [![Feed the Children Donations](https://www.elevationweb.org/wp-content/uploads/2026/06/Feed-the-Children-Donations1.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Feed-the-Children-Donations1.png) ## 2. [charity:water](https://donate.charitywater.org/donate/age?x=1) - Limited number of fields donors are required to complete - Responsive across all screen sizes - Great use of compelling imagery, strategic use of whitespace to organize the page, and limited text [![Donate Give The Gift Of Clean Safe Water charity water](https://www.elevationweb.org/wp-content/uploads/2026/06/Donate-Give-The-Gift-Of-Clean-Safe-Water-charity-water.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Donate-Give-The-Gift-Of-Clean-Safe-Water-charity-water.png) ## 3. [Doctors Without Borders](https://donate.doctorswithoutborders.org/onetime.cfm) - Provides donors with donation amounts - Gives the option of donating monthly or in honor of someone - User-friendly donation process with limited links to access [![Donate-to-Doctors-Without-Borders](https://www.elevationweb.org/wp-content/uploads/2026/06/Donate-to-Doctors-Without-Borders.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/Donate-to-Doctors-Without-Borders.jpg) ## 4. [Sidelines](https://sidelines.org/make-a-donation)\* - User-friendly icons suggesting donation amounts - Customized donation page that matches the look & feel, and brand of the nonprofit website and organization - Concise and informative text describing where the donated amount will go \*Designed by Elevation [![Sideline Donation page](https://www.elevationweb.org/wp-content/uploads/2026/06/Sideline-Donation-page.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Sideline-Donation-page.png) ## 5. [Pillars](http://pillars.elevadev.org/get-involved/donate/donation-form/)\* - Easy scroll experience with user-friendly icons depicting various donation amounts - Limited text with compelling images - Provides alternative ways to support Pillars – allows the donor to feel as if they aren’t just another credit card, but that in any amount/way their support is valued. \*Designed by Elevation [![Pillars donation page](https://www.elevationweb.org/wp-content/uploads/2026/06/Pillars-donation-page.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Pillars-donation-page.png) ## 6. [Project Cure](https://secure3.4agoodcause.com/project-cure/gift.aspx?id=1) - CTAs located through the page with varying actions (donate, give, learn, etc) - Low amount of links to access before arriving at the donations page - Donation amounts, monthly option, and gift designation offered in a clear, and efficient manner [![Project C.U.R.E. Donate](https://www.elevationweb.org/wp-content/uploads/2026/06/Project-C_U_R_E_-Donate1.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Project-C_U_R_E_-Donate1.png) ## 7. [(RED)](http://www.red.org/en/act/donate) - (RED) utilizes 2 well-designed donations pages for its donors. While normally, it’s advised to require the fewest link/page clicks to be able to donate, for (RED), the 2-page system works in their favor. The first page is a quick description of the cause accompanied by a short video from an international celebrity, while the 2nd page is the actual donation page. - User-friendly donate icons are placed strategically throughout the site with varying CTAs (learn, act, donate, etc) - Donations page(s) are branded and display insightful infographics (not featured) of where donations will be allocated [![RED donation](https://www.elevationweb.org/wp-content/uploads/2026/06/RED-donation.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/RED-donation.png) ## 8. American Red Cross - Limited required fields for donors to complete - Donation icons on all pages of the website - Specific to the Red Cross, as a donor, you can customize the cause you wish to support and 3-4 options are usually displayed. Red Cross has by far the most user-customized donation process. [![Red-cross-donations](https://www.elevationweb.org/wp-content/uploads/2026/06/Red-cross-donations.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/Red-cross-donations.jpg) ## 9. [Everytown](http://everytown.org/) - 2-column page that organizes and prioritizes the page accordingly; mission statement to the left and donations to the right. - Limited fields required to donate. Everytown, along with a few others mentioned in this blog have a 2-page donation system; first donors choose their preferred donation amount, and after clicking “next” they enter in the required personal information. A personal preference, but I enjoy this process flow. It separates the process into 2 steps and doesn’t visually overwhelm. [![Everytown Donation](https://www.elevationweb.org/wp-content/uploads/2026/06/Everytown-Donation.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Everytown-Donation.png) ## 10. [Piedmont\*](http://piedmont.elevadev.org/make-a-donation/) - Limited required fields for donors to complete - Detailed list of where donations will be allocated - Option to set up recurring donations on a monthly basis \*Designed by Elevation ## 11. [Global Giving](http://www.globalgiving.org/) - At first glance, the Global Giving site and donation page may seem overwhelming. However, this site is perfect for donors looking for a nonprofit/cause to support but that want to compare/choose what or who they would like to donate to. - Brief summary, basic information, state of the current situation provided - Donation amounts, amount raised, how many days left in the campaign, and number of donors already contributing are provided on the donation page. [![Globalgiving donation](https://www.elevationweb.org/wp-content/uploads/2026/06/Globalgiving-donation.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Globalgiving-donation.png) ## 12. [Livestrong](https://www.livestrong.org/donation/) - Donation amounts provided for donors to choose from - Branded donation page that matches the layout, color scheme of the entire site and organization - Further down the page they include an infographic showing the current and continuing impact of donations (not included here) [![LIVESTRONG](https://www.elevationweb.org/wp-content/uploads/2026/06/LIVESTRONG-1.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/LIVESTRONG-1.jpg) ## 13. [Action Against Hunger](https://www.actionagainsthunger.org) [![](https://www.elevationweb.org/wp-content/uploads/2026/06/Action-Against-Hunger-pop-up-donation-form-541x1024.png "Elevation")](https://www.actionagainsthunger.org) **The best nonprofit online donation forms are secure, mobile-friendly, branded to the organization, and simple to complete, with suggested amounts and recurring-giving options. Choosing a trustworthy, well-designed form reduces abandonment and increases gifts, since the form is where supporter intent becomes actual donations.** - Pop-up [donation forms](https://www.funraise.org/features/donation-forms) effectively turn every page on your website into a potential donation page - Contextual giving experience capitalizes on donors’ motivation and momentum at the moment they’re most inspired - Action Against Hunger’s switch to pop-up donation forms had a huge impact on their fundraising metrics: - 78.4% increase in total conversion rate - 23.3% increase in one-time gift value and 65.8% increase in monthly gift value - 88.2% increase in one-time gift conversion rate Listed above are only 13 of many well-designed online donation forms. If you see a big difference between your own nonprofit’s donation form and the ones above, it may be time to re-boost and update your website. [Contact our team](https://www.elevationweb.org/contact-us) this week to start improving your nonprofits online fundraising strategy! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Online Donation Form FAQs ### What makes a good online donation form? Security, mobile-friendliness, on-brand design, minimal fields, suggested amounts, and an easy recurring option. The form should feel fast, trustworthy, and effortless to complete. ### Why do branded donation forms perform better? A form that matches your site reassures donors they are in the right, secure place. Sending donors to a generic, off-brand page can create doubt at the moment they decide to give. ### Should donation forms be mobile-friendly? Absolutely. Many donors give from phones, so a form that is hard to use on mobile loses gifts. Test the full experience on real devices. ### How do we reduce donation form abandonment? Cut unnecessary fields, speed up load time, show security signals, and keep the path to completion short. Most abandonment comes from friction, not lack of intent. ### How do we choose the right donation form tool? Look for security, easy recurring giving, branding control, and a smooth mobile experience that fits your existing systems. The right tool removes friction between a supporter’s intent and a completed gift. ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** Fundraising & Donations, Web Design --- ### [4 Common SEO Questions from Nonprofits](https://www.elevationweb.org/blog/4-common-seo-questions-from-nonprofits/) **Published:** July 27, 2015 **Author:** hillary-skeffington **Content:** **SEO for nonprofits is the practice of improving your website so search engines and AI assistants can find, understand, and recommend your content to people searching for related causes or services. The fundamentals are relevant keywords, helpful content, a fast and well-structured site, and credible links, which together help the right supporters discover your mission.** You may have heard the acronym SEO from a colleague or thrown around in discussion about web design. Search Engine Optimization is all about increasing the online exposure of your website to get the word out about your cause. However, doing just that isn’t so easy. More accurately, SEO is all about competing for online exposure on search engines…even as a nonprofit. The good news is that generating great SEO comes naturally, or organically, as search engines say. This stems from publishin high quality content on your website which search engines will reward you for. So how does SEO function and why as a nonprofit do you need it? Continue reading, and as always, feel free to contribute to the discussion in the comments section. ## 1. What is SEO? Search engine optimization (SEO) is “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines,” (Rand Fishkin). Still confused? Let’s break down this definition. - **Quantity**: More visitors to your website means more exposure to your nonprofit. Simple enough. - **Quality**: However, while you may think any exposure is good exposure, this couldn’t be more wrong. The whole point of a online search is that you get the absolute best answers. This means, when you google “Nepal earthquake”, you don’t want “great Nepalese restaurants” to be listed in the results. Generating quality traffic will attract visitors genuinely interested in your nonprofit. - **Organic**: When starting a google search, two types of results are listed, organic and paid. Organic results are those closest to the search query based on relevance, and paid results are advertisements. Search Engines make a clear distinction between these when the search results appear. ## 2. How does it work? When someone starts an online search and clicks on your nonprofit’s website, will they be satisfied with what they find? This is the main question search engines try to answer every time a query is submitted. So how do search engines measure the value of the billions of websites on the web?Crawlers. These internet spiders travel to various websites to grade the value of their content. They are analyzing sites based on their relevance, authority, and trust – arguably the 3 pillars of SEO – in relation to specific keywords. Part of SEO is discovering what crawlers are looking for and how to ensure that they respond positively to your website. Relevant Content: Your website, blog, social media accounts, etc want to offer rich, valuable, and insightful information to visitors. Before you start writing, it’s a good idea to do some [keyword research](http://moz.com/beginners-guide-to-seo/keyword-research) to see what topics people are already searching for in the field. Then, you can start producing content that focuses and provides valuable information that connects to those keywords, and is helpful to your audience. Authority: Writing great content should be a segue into building excellent online authority (reputation). Crawlers respond positively when they see that other related websites are linking and referring back to the content on your web page. Building strength and credibility in the field is one of the most powerful ways to impress search engines. User-experience: Is your website easy to use and navigate? You want the user experience to be as straight forward as possible, void of murky or unclear elements. Adopt an open-source CMS such as WordPress, Drupla, or Joomla, and remove any flash plugins that slow loading times. Furthermore, ensure that your site is mobile-friendly and create a sitemap to organize the content of your site. ## 3. How will SEO benefit your nonprofit? You may think spending time and money on marketing materials is counter-intuitive to your foundation as a nonprofit. And even if you were interested, money is almost always pretty tight. However, incorporating SEO into your marketing and outreach strategy is not only one of the more cost effective options out there, it can also yield major results. [SEO for nonprofits](https://www.elevationweb.org/seo-for-nonprofits/) can bring benefits such as growing membership, increasing your organization’s authority, boosting donations, and most importantly, increasing exposure to your cause. ## 4. What’s Next? There are endless amounts of sources to access that will walk you through the next steps of SEO for your nonprofit. Guides, blog posts, infographics, and more are at your choosing. If you’re ready to jump headfirst into optimizing your website on search engines, I suggest reading [Moz’s Beginner’s Guide to SEO](https://moz.com/beginners-guide-to-seo) front to back. Not only will it go over the basics of SEO, but this guide offers valuable and free strategies that you can start employing right way. Other resources that offer valuable tips, blogs, and guides are [Search Engine Land](http://wwww.searchengineland.com), [Moz](https://moz.com), and [Quicksprout](http://quicksprout.com). ## 5. Eager to get started? (Bonus Question) Whether you are in the preliminary stages of web design or are interested in redesigning, jump starting SEO with these two processes is often more cost and time effective. [Contact us](https://www.elevationweb.org/contact-us) today and we would be happy to discuss the various ways our web design methods align with SEO. If you have previous experience with SEO, share your thoughts! What are some tips that helped you understand SEO better? How has SEO benefited your nonprofit? *For the full picture of how nonprofits get found, see our complete [nonprofit SEO guide](/blog/nonprofit-seo-guide/).* ## Nonprofit SEO FAQs ### What is SEO and why do nonprofits need it? SEO, or search engine optimization, improves your site so search engines can find and recommend it. For nonprofits, it helps the right supporters, donors, and beneficiaries discover your mission when they search for related topics. ### How long does SEO take to work? SEO is a long-term effort. Some improvements show results in weeks, but building durable visibility usually takes months of consistent, quality content and technical upkeep. It compounds over time rather than delivering instant wins. ### What are the most important SEO basics for nonprofits? Focus on relevant keywords, genuinely helpful content, a fast and well-structured site, and credible links. Clear titles, accurate descriptions, and accessibility also help both search engines and people. ### Can nonprofits do SEO themselves? Yes, especially the fundamentals like writing useful content and keeping the site healthy. More technical work may need expertise. Our [SEO and GEO services](/services-seo-geo/) can help when you need support. ### What is the difference between SEO and GEO? SEO focuses on ranking in traditional search engines, while GEO, or generative engine optimization, focuses on being found and cited by AI assistants. Both rely on clear, credible, well-structured content, so good practices support each other. ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** SEO for Nonprofits --- ### [6 Tips to Optimize Your Nonprofit's CTA and Improve Conversions](https://www.elevationweb.org/blog/6-tips-to-optimize-your-nonprofits-cta-to-improve-conversions/) **Published:** August 4, 2015 **Author:** hillary-skeffington **Content:** **A call to action (CTA) is the prompt that tells website visitors what to do next, such as donate, sign up, or volunteer. To improve conversions, nonprofits should make CTAs clear and action-oriented, visually prominent, focused on a single next step, benefit-driven, and easy to act on, especially on mobile. A strong CTA turns interest into action.** If you’re like most nonprofits perusing the web for various tips on how to improve your website, then you’ve probably read a blog or two on Call to Actions (CTAs). A nonprofit’s Call to Action is arguably the most important element of its website. A great CTA should transform visitors into donors, and should be the rallying point for getting users excited about a cause. Shorter than a mission statement, but equally important, a CTA should be inspiring, a continuation of the foundation of your nonprofit put into a short sound bite and user-friendly button. A seemingly easy task to some, but daunting for others, a CTA must be designed and executed with impeccable precision. It’s the most imperative element of a website and can yield major results for engagement, donations, fundraising, and awareness of your cause. If you’re ready to begin designing or need a revamp strategy, read through our checklist to ensure that your CTA is reaching its full potential. ## 1. Make it clickable. If your aim is to guide viewers to click on the CTA, then you must provide them with the visual hints to do so. Strategic contouring and shading will make the CTA look like a button you would click on in real life. Furthermore, simple graphic design is vital. A CTA is not an image, not a gif, and most certainly not an elaborate graphic design. Rather, it’s the most simple and important part of a website, so cut out the distractions and keep it clean. [Chicoco Radio](http://www.chicoco.fm/) has a great button-like CTA. [![Chicoco Radio](https://www.elevationweb.org/wp-content/uploads/2026/06/Chicoco-Radio.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Chicoco-Radio.png) ## 2. Use actionable text. Verbiage is everything when it comes to great CTAs. There are a myriad of different action-compelling verbs to choose from that will effectively communicate your message depending on what their purpose is and how you want users to interact with the site. Are you encouraging users to donate, learn more, take action, or offer their support? CTAs tend to be no more than 3 words, so choose your language wisely. Additionally, it’s important to consider time-sensitivity. Is your cause urgent? Is there a specific timeline? Including the more fine-print details in areas surrounding the CTA will guide and motivate your viewers to decide whether or not they want to take action and when. [Not For Sale](http://notforsalecampaign.org/) uses exceptionally powerful wording in their CTA that is both concise, efficient, unique, and action-compelling. [![Not For Sale Working to End Slavery And Human Trafficking](https://www.elevationweb.org/wp-content/uploads/2026/06/Not-For-Sale-Working-to-End-Slavery-And-Human-Trafficking.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Not-For-Sale-Working-to-End-Slavery-And-Human-Trafficking.png) ## 3. Utilize a contrasting color palette. Another strategy to draw further attention to the CTA is through color. Instead of using the same color scheme that matches the website and brand, tech gurus alike agree that the best way to make the CTA really stand out is by using a contrasting color. Various elements of the CTA should match the overall look & feel of the website, but color is an area where you can make a clear distinction between the CTA and the rest of the site. Amongst [charity:water’s](http://www.charitywater.org/) many strengths, their CTA is also excellent. They’ve used a contrasting color allowing the CTA to stand out. [![charity water Clean Drinking Water for Developing Countries](https://www.elevationweb.org/wp-content/uploads/2026/06/charity-water-Clean-Drinking-Water-for-Developing-Countries.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/charity-water-Clean-Drinking-Water-for-Developing-Countries.png) ## 4. Set your priorities. It’s tempting to want to give your viewers a platter of CTAs to choose from. Between the “learn more”, “take action”, and “donate now” buttons, it’s hard to prioritize one above the rest. However, using too many CTAs could hurt your nonprofit rather than supporting it. An overload of CTAs could deter visitors from supporting your organization. Creating one, unique CTA will improve the chances of visitors interacting and engaging with your site. If you are insistent on using more than one CTA, it is encouraged to prioritize 1 above the others. Use a different color or place it separately on the page to emphasize its importance. [Care](http://www.care.org/) incorporates 3 CTAs on their home page, however, they’ve made the “Donate” CTA stand out against the others thanks to a contrast in colors. [![CARE A Leading Humanitarian Organization Fighting Global Poverty](https://www.elevationweb.org/wp-content/uploads/2026/06/CARE-A-Leading-Humanitarian-Organization-Fighting-Global-Poverty.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/CARE-A-Leading-Humanitarian-Organization-Fighting-Global-Poverty.png) ## 5. Place it strategically. Once you’ve completed the design, decided on a color palette, and chosen its text, you are ready to put the CTA to use. From top to bottom, using strategic color choice, and a logical progression of text, users should be able to follow a path, and somewhere located on this path should be the CTA. [Generally, CTAs located at the top of a page get more clicks and conversions, whereas those placed at the bottom have a higher amount of leads](http://unbounce.com/conversion-rate-optimization/landing-page-cta-placement/). The CTA placement should be aligned with the goals of your nonprofit’s website in order to fully maximize its use. [The Wilderness Society](http://wilderness.org/) masters strategic placement by using colors, imagery, and text to organize the page. Starting from the left, there is the primary CTA – Take Action – and then secondary CTAs are on the right. [![Wilderness.org](https://www.elevationweb.org/wp-content/uploads/2026/06/Wilderness_org_.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Wilderness_org_.png) ## 6. Take advantage of whitespace. Setting the right backdrop can also positively or negatively affect the impact of a CTA. Many successful nonprofit CTAs utilize the power of whitespace, an undervalued yet extremely efficient strategy that helps organizes the various elements of a web page. Whitespace doesn’t directly translate to white-space, but instead refers to the “blank” space of a website. The space in between graphics or bits of text. It can be white or it can be another color. In the most simple definition, [it’s the space in between](http://blog.teamtreehouse.com/white-space-in-web-design-what-it-is-and-why-you-should-use-it). Placing a CTA amidst a backdrop of whitespace will guide the user’s eye to that specific element. [ONE](http://www.one.org/us/) incorporates actual white-space in order to highlight their CTAs setting them apart from the rest of the home page. [![Join the fight against extreme poverty ONE](https://www.elevationweb.org/wp-content/uploads/2026/06/Join-the-fight-against-extreme-poverty-ONE.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Join-the-fight-against-extreme-poverty-ONE.png) ## Ready to get started? There is no end-all-be-all to the perfect Call to Action. Every nonprofit employs a different set of techniques unique to their website in order to make their CTA(s) stand out. The important take-away is that for every great Call to Action, there was a thoroughly planned strategy. If you have any suggestions, leave a comment! We look forward to your feedback! *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit CTA FAQs ### What is a call to action on a nonprofit website? A call to action, or CTA, is the prompt that tells visitors what to do next, like “Donate Now,” “Volunteer,” or “Sign Up.” It’s the bridge between interest and action. ### How do I write an effective CTA? Use clear, action-oriented language, keep it short, and focus on a single next step. Conveying the benefit or impact, such as what a gift accomplishes, makes the CTA more compelling. ### Where should CTAs appear on my website? Place CTAs prominently where visitors are ready to act, including your homepage, key pages, and the end of blog posts. Make them stand out visually and easy to find. ### How many CTAs should a page have? Lead with one clear primary action per page so visitors aren’t distracted by competing choices. You can include secondary options, but the main next step should be obvious. ### Why isn’t my CTA converting? Common issues include vague wording, weak visual prominence, too many competing options, or a poor mobile experience. [Our web design services](/services-ux-ui-design/) help nonprofits optimize CTAs for conversion. ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** Nonprofit Marketing, Web Design --- ### [3 Great Nonprofit Calls-To-Action, and How They Could Improve](https://www.elevationweb.org/blog/top-3-nonprofit-call-to-actions-and-how-they-could-improve/) **Published:** August 18, 2015 **Author:** hillary-skeffington **Content:** **A strong nonprofit call to action is clear, specific, and action-oriented, telling visitors exactly what to do and why it matters. The best CTAs use direct verbs, create a sense of purpose or urgency, stand out visually, and reduce friction, so “Help feed a family today” outperforms a vague “Learn more.”** You may have read our blog post a few weeks back that discussed [6 essential CTA tips for nonprofits](https://www.elevationweb.org/featured/6-tips-to-optimize-your-nonprofits-cta-to-improve-conversions). We covered a lot of ground in that post in hopes that it be a resource for organizations to create more inspiring and action-compelling CTAs. However, it’s impossible to cover all there is to know about CTAs in one blog post…not even 2 would give it justice. Therefore, what started as one post has developed into a series in efforts to give our readers the most complete package of information. In this post, I’ll highlight 3 great CTAs from reputable nonprofits and demonstrate how they could improve. I’ll also show how the 6 tips covered in the previous post are incorporated in each of the examples listed below. Follow along as we discuss the various elements and strategies that go into nonprofit call to actions! Here’s a recap from our post [6 Tips to Optimize Your Nonprofit’s CTA](https://www.elevationweb.org/featured/6-tips-to-optimize-your-nonprofits-cta-to-improve-conversions): 1. Make it clickable 2. Use actionable text. 3. Utilize a contrasting color palette. 4. Set your priorities. 5. Place it strategically. 6. Take advantage of whitespace. ## ## **Case Studies** ## 1. [Global Oneness Project](http://www.globalonenessproject.org/) [![Global-Oneness-Project---Bringing-the-World-to-Your-Classroom](https://www.elevationweb.org/wp-content/uploads/2026/06/Global-Oneness-Project-Bringing-the-World-to-Your-Classroom.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/Global-Oneness-Project-Bringing-the-World-to-Your-Classroom.jpg) Global Oneness’ homepage incorporates many note-worthy elements. Consistent color scheme and a balance between text and imagery contribute to an overall great user experience. Furthermore, the CTAs interact well with the page. Great verbiage along with contrasting colors, and a clear path make it easy to draw attention to these action icons. However, a few small changes with the CTAs and this homepage will be top-notch. The most noticeable being prioritizing one CTA over the other. This can be done one of two ways. 1\. Make one larger and with a stronger contrasting color while the other stays the same or decreases in size. 2\. Place one at the beginning and one at the end. The “donate” CTA is already placed at the bottom, so place the other at the top of the fold to give the viewer more space in between each CTA. This would also allow Global Oneness to take advantage of the white space at the top providing a more distinct contrast. **Strengths** - Contrasting color - Clickable - Verbiage - Whitespace **Weaknesses** - More than 1 CTA - Placement ## 2. [Housing Works](http://housingworks.org/) [![Housing-Works](https://www.elevationweb.org/wp-content/uploads/2026/06/Housing-Works.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/Housing-Works.jpg) Housing Works utilizes nearly all elements of a great homepage layout. Color choice, imagery, and text compliment one another resulting in a complete and aesthetically visual home landing page. Users aren’t overwhelmed with too many Call to Actions, and they’ve taken advantage of whitespace in order to highlight the most important parts of their website. While Housing Works’ CTA isn’t necessarily working against it, slight changes could be made in order to maximize its full potential. The first being making it clickable, which could be resolved by something as simple as contouring. Furthermore, they could use more actionable word choice to express urgency, for example, “Donate Now”, would be a great way to boost the verb choice. **Strengths** - 1 Prioritized CTA - Contrasting Color - Whitespace - Logical placement **Weaknesses** - Not clickable - Verbiage ## 3. [Invisible Children](http://invisiblechildren.com/) [![About Invisible Children](https://www.elevationweb.org/wp-content/uploads/2026/06/About-Invisible-Children.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/About-Invisible-Children.png) I almost always applaud Invisible Children’s web and graphic design elements, so logically, they are highlighted in this post. Things IC does well; take advantage of whitespace, the “donate” button follows on the right side as users scroll through the page, and all CTAs are clickable. Additionally, they’ve been able to effectively use more than one CTA. Contrasting colors and logical placement demonstrate the priority of one CTA above others. Dare I say it, I think Invisible Children could improve their CTA(s). As my own personal preference, I think that instead of using 4 CTAs (and repeating one of them), I propose that IC uses better action verbs and cuts down on the number of CTAs to 2 or 3. I also move that they increase the size of the primary CTA (Donate) in order to set it apart from the rest further distinguishing its importance. **Strengths** 1. Whitespace 2. Location 3. Button 4. Effective use of 1+ CTA **Weaknesses** 1. Verbiage 2. Size\* As reiterated from [the previous blog post](https://www.elevationweb.org/featured/6-tips-to-optimize-your-nonprofits-cta-to-improve-conversions), you can use any combination of these elements to create a great CTA, as long as it aligns with the goals of your individual nonprofit. Furthermore, as can be seen from the above examples, some elements of a great CTA will come down to personal preference. It’s crucial to keep your mind open to the possibility of change. Test various CTAs and incorporate feedback into the planning process. If you’re looking for some guidance, I encourage you to [reach out to one of our experts today for a consultation](https://www.elevationweb.org/contact-us). We offer various insights and tools that can help you plan, design, test, and implement a CTA for your nonprofit. As always, share your thoughts! Are there any examples that we forgot? *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Call-to-Action FAQs ### What makes a good nonprofit call to action? Clarity and specificity. A strong CTA uses an action verb, tells people exactly what to do, and connects to impact, like “Give a child a meal today,” rather than a vague “Click here” or “Learn more.” ### Where should CTAs appear on a website? Place them where attention is high and intent is clear: your homepage, donation pages, and the end of compelling stories. A persistent donate button in the navigation ensures the primary action is always within reach. ### How many calls to action should a page have? Lead with one clear primary action per page so visitors are not torn between competing choices. Secondary options can exist, but the main path, usually to give or sign up, should be obvious. ### How can we make our CTA stand out? Use a button with contrasting color, generous spacing, and concise, benefit-focused text. It should be easy to spot at a glance and clearly the next step, not buried in a paragraph. ### How do we improve a weak CTA? Make the language specific and action-driven, tie it to impact, reduce surrounding clutter, and test variations. Our [UX and UI design team](/services-ux-ui-design/) helps nonprofits craft pages and CTAs that convert. ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** Nonprofit Marketing, Web Design --- ### [4 Ways to Optimize Your Nonprofit Website for Year-End Fundraising](https://www.elevationweb.org/blog/4-ways-to-optimize-your-nonprofit-website-for-year-end-fundraising/) **Published:** October 26, 2015 **Author:** hillary-skeffington **Content:** **To optimize a nonprofit website for year-end fundraising, set up a reliable payment processor, streamline and prominently feature the donation page, add clear year-end calls to action and matching or urgency messaging, and ensure the site is fast and mobile-friendly. These steps reduce friction during the busiest giving season.** Around this time of year, nonprofits are in full-swing for year-end fundraising. With nearly 50% of all fundraising coming from the last 3 months of the year, it’s no wonder why nonprofits have a big push at the end. At Elevation, come October and November, we start getting questions from nonprofits on how they can optimize their websites for better results. Here’s a comprehensive list of 4 strategies to optimize your nonprofit website to drive better year-end fundraising results. ## 1. Set-Up a Payment Processor Choosing a payment processor for your nonprofit website can be a challenge. Nonprofits must balance keeping overhead costs at a minimum, while not compromising functionality. Generally, nonprofits have 2 options when it comes to choosing a payment process for their nonprofit website. 1. Go through a merchant account and integrate a third-party such as [Salesforce](https://www.cardpaymentoptions.com/credit-card-processing/best-salesforce-integration/) for donor management, tax filing, advertising, etc. More work, less expensive. 2. All-in-one processing solutions that includes payment processing, billing, taxing, promoting, and donor management. Less work, more expensive. Ultimately, based on the budget and size of your nonprofit, you should choose a payment processor based on those qualities. Thorough research of your options will help you pick the best payment processor for your nonprofit website. ## 2. Include Social Proof Has your nonprofit ever hosted a fundraising event such as a 5K Walk and Run, or held an all-day marathon? These types of fundraisers are great opportunity to add social proof. [Social proof](http://npengage.com/nonprofit-fundraising/boost-donor-acquisition-online-fundraising/) is “**the demonstration that others have gone before you and done it. They’ve purchased that book, tweeted that page or shared that photo on Facebook**“. In the context of nonprofits, this means showing potential donors that others have already donated. A great way of doing this is have a section of your Homepage or main event page dedicated to social proof. You can include the fundraising goal, amount currently raised, and the number of donors that have contributed so far. ## 3. Prioritize a Mobile-Friendly Donation Page One of the biggest trends in nonprofit website design and online giving is responsive design. Responsive design is all about making it easy for users to peruse the internet just as easily on their desktop as on their mobile devices. This means different font sizes, graphics, scrolling, and more. Online giving has been steadily increasing over the last decade once nonprofits started incorporating a digital strategy into their fundraising efforts. Over the last 2 years, a major game changer that has since affected online giving is responsive web design. Since 2014, [responsive design has nearly doubled in online giving](http://www.nptechforgood.com/2014/06/08/14-must-know-stats-about-fundraising-social-media-and-mobile-technology/). ## 4. Start a Social Media Campaign Did you know that [55%](http://www.nptechforgood.com/2014/06/08/14-must-know-stats-about-fundraising-social-media-and-mobile-technology/) of those who interact with a cause via social media are more likely to take further action in the form of donations, volunteering, fundraising, etc? Social media is more important now than it has ever been. Twitter, Facebook, Linkedin, G+ and the like are new channels of communication better connecting your to your donors reaching broader audiences. Create a social media campaign for your year-end fundraising push and have it visible on your nonprofit website homepage, donations page, social media biography, etc. Choose an original and intuitive hashtag and publish content on a consistent basis. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Year-End Website Optimization FAQs ### Why optimize a website for year-end fundraising? A large share of annual giving happens in the final months of the year. A site tuned for the season captures more of that surge instead of losing donors to friction or slow pages. ### What payment setup do we need for year-end giving? A reliable, secure payment processor that supports easy one-time and recurring gifts. Test the full giving flow before the season so nothing breaks when traffic and donations peak. ### How do we make the donation page convert better? Keep it simple, feature it prominently, offer suggested amounts, and make recurring giving easy. Removing steps and distractions helps motivated donors complete their gift. ### What messaging works for year-end campaigns? Clear calls to action, deadline urgency around year-end, and matching-gift or goal messaging all help. Tie the appeal to specific impact so donors know what their gift accomplishes. ### Does site speed matter during year-end? Yes, more than ever. Heavy traffic and impulse-driven giving mean a slow or unstable site costs gifts. [Maintenance and performance checks](/services-website-maintenance/) keep the site ready for the rush. ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** Fundraising & Donations --- ### [5 Engaging Blog Post Ideas for your Nonprofit](https://www.elevationweb.org/blog/blog-post-ideas-nonprofit/) **Published:** February 20, 2016 **Author:** becca-bloch **Content:** **Engaging nonprofit blog ideas include impact stories from the people you serve, behind-the-scenes looks at your work, answers to common supporter questions, volunteer and donor spotlights, and practical resources tied to your mission. The strongest topics combine genuine value for readers with a clear connection to your cause, giving people reasons to engage and share.** Writer’s block­, it happens to the best of us. A blank WordPress screen, the blinking movement of the cursor, and the constant reminder we have unsuccessfully generated any material. I am sure the question, “what kind of posts will engage our readers?” has crossed your mind many times before. Especially when authoring posts on a regular basis. To break through that writer’s block and get those creative juices flowing we’ve put together **5 engaging blog post ideas for nonprofits.** ## 1. Tell your nonprofit’s story through photos Let the images do the talking. **Use pictures, videos, art, etc. to portray the impact of the event, moment, or narrative you are trying to illustrate**. Capture a day of volunteering, a fundraising event, supporters of your organization, the path of funds from donor to recipient… whatever you can think of! You will need to do some writing to create context, however, keep it to a minimum. This allows readers to take a break from the conventional paragraph structured blog while still conveying your organization’s message. ## ![Tell your story through photos](https://www.elevationweb.org/wp-content/uploads/2026/06/Image-1-blog-post.gif "Elevation") ## 2. Challenge your audience Provide your audience and supporters with a simple list of ways to drive change within their community and challenge them to accomplish all the tasks on the list. This connects readers to your organization by not only getting them involved but also donating their time and energy to your nonprofit. And, of course, having fun while doing so! Take this to the next level and turn your challenge into a **social media campaign/photo contest**. Have the participants share pictures of them doing each component on the list with your nonprofit. This can be done by creating a unique hashtag specific to the campaign/photo contest. ## 3. Create behind- the- scenes footage Generating behind-the-scenes footage allows your organization to be more than just a web page, which in turn provides donors, supporters, and readers with something a bit more relatable. Many donors and followers enjoy knowing and/or seeing what goes on backstage at your nonprofit. As nonprofits by nature tend to be more approachable than your traditional business, seize this opportunity- share photos, videos, and quotes of behind- the-scene events, planning sessions, your facilities, interviews with staff members, etc. Although donors are more focused on your organization’s cause, placing emphasis on all the hard work and dedication that goes on backstage can boost and/or reaffirm their **support for your nonprofit**. ## 4. Guest bloggers As the name suggests, guest bloggers author content for a blog that is not their own. Are you looking to use your blog to expand your nonprofit’s following? Besides saving you time and brainpower, it is an opportunity to increase [website traffic](https://www.elevationweb.org/blog/tracking-website-traffic-for-non-profits/) for both parties involved. By inviting a [guest blogger](https://www.elevationweb.org/blog/website-design/mobile-giving/) to write for your nonprofit’s blog, you are not only introducing their audience to your organization but also providing a fresh perspective on your area of interest. As a result, you will attract new readers, cover a wider range of topics, and build relationships with others in the industry. ## 5. Highlight a volunteer/member Show your appreciation for those who are giving back to the organization while at the same time generating an incentive for others to do the same. For example, having a “member/volunteer of the month” recognizes your organization’s donors and supporters as well as makes them feel special and valued. ![5 Engaging Blog Post Ideas for your Nonprofit](https://www.elevationweb.org/wp-content/uploads/2026/06/Image-2-Blog-post.gif "Elevation") \_\_\_ Your nonprofit’s blog is crucial to generating traffic to your website. With creative, unique, and engaging content you can assure your efforts will be rewarded with positive results! ## Nonprofit Blog Idea FAQs ### What should a nonprofit blog write about? Write about impact stories, behind-the-scenes work, answers to supporter questions, volunteer and donor spotlights, and practical mission-related resources. The best topics offer real value while connecting clearly to your cause. ### How often should a nonprofit blog? Consistency matters more than frequency. A steady, sustainable schedule you can maintain, even if modest, builds audience and search visibility better than sporadic bursts of many posts followed by long silence. ### How do blog posts help nonprofits? Blog posts build trust, support search visibility, give supporters reasons to engage, and provide content to share across email and social. Over time, a useful blog becomes a magnet for new supporters. ### How do we come up with blog topics? Listen to the questions supporters and beneficiaries ask, look at what your community searches for, and draw on your programs and impact. Each real question or story is a potential post that serves readers. ### Can blogging improve our search rankings? Yes. Regularly publishing useful, relevant content gives search engines more pages to index and signals an active site. Posts that answer real questions can attract people searching for those topics. Our [digital marketing team](/services-growth-marketing/) can help. ![author avatar](https://secure.gravatar.com/avatar/d43c8f9fee6e2cb809daec668cde93a27a7bff13140a1bd1fce2bebb3304a9cc?s=300&d=mm&r=g) becca-bloch [See Full Bio](https://www.elevationweb.org/author/becca-bloch/) [ ](https://www.elevationweb.org/author/becca-bloch/) **Categories:** Storytelling --- ### [12 Nonprofit Videos that Spark Inspiration and Action](https://www.elevationweb.org/blog/12-nonprofit-videos-that-spark-inspiration-and-action/) **Published:** March 15, 2016 **Author:** becca-bloch **Content:** **The best nonprofit videos make one person’s story stand for the whole mission, keep it short, and end with a clear ask. Whether it is a 30-second social clip or a two-minute appeal, what moves people is emotion plus a specific action to take.** It is a known fact that the combination of pictures, music, and words sparks imagination and emotion in the human body. In a study done by [HubSpot](http://blog.hubspot.com/marketing/video-marketing-statistics), they found that **78% of people watch online videos once a week.** A pretty solid indication as to why nonprofit videos are a great tool to engage supporters, volunteers, and donors. When compared to other forms of online content, **nonprofit videos have a very promising viral potential**. Within just a few moments, videos take viewers on a journey inside your organization while granting them the experience of captivating real-life stories through vision and sound. Here is a list of various nonprofit videos that we’ve put together for you to take a look at- highlighting why they work. ## Illustrate your mission: - [Pencils of Promise](https://www.pencilsofpromise.org/) *Pencils of Promise* is an organization that assures educational opportunities for all. They do this by building schools, offering scholarships and teacher support within communities in Ghana, Guatemala, Laos, and Nicaragua. Their nonprofit video is simple and straight to the point. It gets their mission heard and visually exposed through images and dialogue. More importantly, it gets your feet wet by learning more about the organization. ## Tell your story: - [Alex’s Lemonade Stand (ALSF)](http://www.alexslemonade.org/) *Alex’s Lemonade Stand*, an organization that raises money and awareness for pediatric cancer, is a great example of a nonprofit video that clearly shares their foundations story. As a viewer you see first hand how the organization got started, has grown, and where they stand today thanks to the help of their supporters. Several key players within the organization narrate what ALSF means to them which in turn connects you to the symbolism behind the foundation’s name. - [Hole in the Wall Gang Camp](http://www.holeinthewallgang.org/) Different than Alex’s Lemonade Stand, this video by *Hole in the Wall Gang Camp*, tells the compelling story of James and Emily’s family experience with this organization. H*ole in the Wall Gang Camp* is a place where seriously ill children and their families can escape their daily lives and enjoy what camp has to offer. In the video, you hear what the parents, sister, and camper herself have to say about their time at camp. This gives the viewer a full perspective of the organization’s impact through the joy of the beneficiaries. The video is sincere, engaging, and overall draws you into what the organization offers. ## Raise awareness: - [Greenpeace](http://www.greenpeace.org/international/en/) When it comes to video length, there are no requirements. In fact, it is more important that one address the issue effectively, than worry about the time. *Greenpeace*, an organization that works to promote peace and change the way we behave with the environment, has done just that. Their video is short and sweet. It uses minimal but **extremely powerful words and imagery to drive their cause**. ## Get informed: - [End to Cyberbullying](http://www.endcyberbullying.org/) Not all videos need to tell a sad story to engage their audience members. It is okay to use visual content to teach your viewers the important information pertaining to your cause. This nonprofit, *End Cyberbullying* does just that- informs their listeners with the vital facts and figures regarding cyber bullying. Although it may not consist of beautiful images and video footage it does what it needs to do- which is educate their public. ## Do something: - [Feeding America](http://www.feedingamerica.org/) *Feeding America* is an organization that works with food banks all around the country to provide food services to Americans in need. Their video, “Together we can solve hunger” puts the pressing issue of hunger at the forefront of your mind generating an intrinsic need to do something about it. - [ONE](http://www.one.org/international/) This touching story follows a young girl, Eva who is fighting to get her voice heard. Throughout the video, you hear both Eva and her father speak about her attempt to reach out to the government for clean water never receiving a reply. It is clear that Eva is an adamant young woman looking for a response. *Stand with Eva* not only states its purpose but allows you the viewer to understand your role as well. This video makes your job as the audience member simple, there is a link to click and help sign the petition, **challenging you to rise up and take action.** - [Our Lives Matter](http://justusproject.org/) *Our lives matter* is a Nonprofit PSA, working to address issues of social justice that may otherwise go unnoticed, through a multimedia outlet. With a goal of reaching the hearts and minds of the global community, this video does just that. Each character’s personal anecdote is a powerful piece to the puzzle. This influential PSA helps break down social stereotypes and advocate for change. It does a great job of honing in on the emotional aspect leaving you ready to be a part of the social justice movement. ## Celebrate your accomplishments- - [Girl Up](https://girlup.org/) What better way to show off what you have achieved than through a celebratory video! After 5 years of uniting girls to change the world, *Girl Up* provides their supporters, donors, and members with this joyful video capturing the highlights of the past 5 years. This video puts a smile on the audience members faces while leaving them excited for what’s to come! - [Acumen](http://acumen.org/) The title of this video says it all- “100 Million Lives Impacted.” Wow, what a milestone to applaud. No matter what the accomplishment may be, it is definitely worth letting your public know. For those who are donating, volunteering, and/or following your nonprofit’s projects it is crucial to share these moments with them. **Achievements energize and motivate your supporters to engage in your nonprofit’s future projects.** ## Inspire your audience: - [Water is Life](http://waterislife.com/) This incredible video, *4 -Year- Old Bucket List*, from the nonprofit *Water is Life* leaves you speechless. It is beautifully crafted, highly thought out, clearly stated, and without a doubt inspirational. - [Keep a Child Alive](http://keepachildalive.org/) “Without Keep a Child Alive, we would not exist.” This extremely powerful and inspirational statement made by one of the key players in the organization is alive throughout their video. When you hear something of that nature I think it is fair to say, you’re quickly inspired by the work the organization is doing. — As a nonprofit, your ability to connect with your supporters, members, volunteers, donors, and global community is crucial. No matter what your cause, story, or [mission](https://www.elevationweb.org/blog/featured/20-effective-nonprofit-mission-statements/) may be, videos are a highly effective way to spark inspiration and action in your audience members. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit video FAQs ### What makes a good nonprofit video? A single, human story; a clear emotional through-line; and one specific call to action — kept as short as the story allows. ### How long should a nonprofit video be? Most effective nonprofit videos are 30–90 seconds for social and under two minutes for an appeal. Shorter almost always outperforms longer. ### What types of videos should nonprofits make? Story videos (one person’s journey), impact videos (results), explainers (what you do), appeals (a direct ask), and event recaps. ### Where should nonprofits share videos? On your website and donation page, plus YouTube, Instagram, TikTok, and email — meet supporters where they already are. ### How much does a nonprofit video cost? Anywhere from near-zero (a good phone and natural light) to several thousand dollars for professional production. Story matters more than budget. ![author avatar](https://secure.gravatar.com/avatar/d43c8f9fee6e2cb809daec668cde93a27a7bff13140a1bd1fce2bebb3304a9cc?s=300&d=mm&r=g) becca-bloch [See Full Bio](https://www.elevationweb.org/author/becca-bloch/) [ ](https://www.elevationweb.org/author/becca-bloch/) **Categories:** Nonprofit Marketing, Social Media --- ### [3 Tips for Donation Button Success](https://www.elevationweb.org/blog/3-tips-for-donation-button-success/) **Published:** May 3, 2016 **Author:** becca-bloch **Content:** **A successful donation button is easy to find, visually distinct, and clearly worded. It should stand out from the rest of the page, appear prominently in your navigation and on key pages, and use action-oriented language like “Donate.” Getting the design, placement, and wording right helps turn more website visitors into donors.** Your nonprofit’s website is the 24/7 online storefront of your organization—**advertising your services, collecting donations, and raising awareness for your cause.** Within the first few seconds of exploring your page, your viewers will be judging its ease-of-use and interactiveness. A key factor in determining the effectiveness of your website is your donation button. It is imperative that your donation button is designed and positioned correctly, converting site visitors into donors. You’d be surprised how, with a bit of thoughtfulness and attention, the aesthetics and position of your PayPal or [donation button](https://www.elevationweb.org/blog/paypal-donate-button) facilitate your online fundraising efforts. Here are 3 tips for [donation button](https://donorbox.org/) success that most providers support **(**think DonorBox, CauseVox, Classy, Snowball, iDonate, Donately)**.** ## 1. Design Once viewers have landed on your page, your nonprofit’s goal is to have them take the next step– to give. Your donation button’s design is a key player in successfully accomplishing this. - **Use highly contrasting colors:** The color of your donation button is of great importance. It should stand out from the rest of the page as well as the background. You want to make sure you are drawing attention directly to the button, ensuring that your donors notice and take action. ![Donation Button](https://www.elevationweb.org/wp-content/uploads/2026/06/Highly-contrasting-colors.jpg "Elevation") - **Pay attention to the size:** The size of the objects on your web page is directly correlated with importance. In other words, **the bigger the object, the more importance it holds**. However, a button that is too large will overwhelm your website’s design. Therefore, when designing your [nonprofit donation landing page](https://www.elevationweb.org/blog/web-design/donation-landing-page-infographic/) think accordingly—how does the donation button compare in size to the rest of the elements on the page? Does it get lost in the rest of my content? ![Donation Button](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-button-size.jpg "Elevation") - **Focus on the language**: The text written on your donation button should be large, legible, and concise. You want to make sure that the language is specific and straight to the point. You want your donors to glance at the button and know exactly what will happen when it is clicked. Any hesitation may lead to fewer conversions. ## 2. Position ## ![Donation Button](https://www.elevationweb.org/wp-content/uploads/2026/06/Focus-on-the-text.jpg "Elevation") The position of the donation button on your web page is key to drawing the eyes of your supporters. Make it obvious. - **Keep it “above the fold:**” The fold is the space seen on the page without scrolling. When deciding where to place your donation button, you want to make sure it is above the fold to effectively draw attention and action. This way your viewers will immediately see the option to donate, and won’t be tempted to scroll when making a donation. This location is prime. ![Donation Button](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-Button-Above-the-Fold.jpg "Elevation") - **Include it on all pages:** You never know when (or on which page) your viewer will get inspired to donate. Therefore, make sure your donation button is located on *every* page of your [nonprofit website design](https://www.elevationweb.org/our-solutions/nonprofit-website-design/). **This will optimize the possibilities of collecting online donations and at the same time make the giving experience easier for your donors.** ## 3. White Space White space refers to the blank (or dead) space that surrounds an object and/or element on your website. Although the term includes the word “white,” it does not literally mean that the actual space needs to be white. Any color works just fine (as long as there are no patterns)! Using white space around your donation button can command attention and successfully have your donation button stand out on your website. The white space gives your page a smooth, simple look directing your new (and existing) website users to exactly where they need to go, with no distractions. This eliminates the possibility of your button getting buried or lost. ![Donation Button](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-button-white-space.jpg "Elevation") --- The **color, location and design** of your donation button are all **crucial** to targeting donors and increasing online donations. Take the time to focus on your donation button and you can assure your efforts will be rewarded with positive results! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Donation Button FAQs ### Where should I place my donation button? Put it where visitors expect it, typically the top right of your main navigation, and repeat it on key pages. Keeping it visible as people scroll ensures the option to give is always within reach. ### What color should a donation button be? Choose a color that contrasts with the rest of your page so the button stands out, while still fitting your brand. The goal is to draw the eye without clashing with your overall design. ### What should a donation button say? Use clear, action-oriented text like “Donate” or “Give Now.” Concise, direct wording leaves no doubt about what the button does and encourages visitors to click. ### How big should a donation button be? Make it large enough to notice easily and to tap comfortably on mobile, but not so large it overwhelms the page. It should clearly stand out as a primary action. ### Can a better donation button really increase gifts? Yes. Small improvements to a button’s visibility, placement, and wording can meaningfully lift donations. [Our web design services](/services-ux-ui-design/) help nonprofits optimize these conversion points. ![author avatar](https://secure.gravatar.com/avatar/d43c8f9fee6e2cb809daec668cde93a27a7bff13140a1bd1fce2bebb3304a9cc?s=300&d=mm&r=g) becca-bloch [See Full Bio](https://www.elevationweb.org/author/becca-bloch/) [ ](https://www.elevationweb.org/author/becca-bloch/) **Categories:** Fundraising & Donations, Web Design --- ### [35 Marketing Blogs your Nonprofit Should Start Reading Today](https://www.elevationweb.org/blog/36-marketing-blogs-your-nonprofit-should-start-reading-today/) **Published:** May 10, 2016 **Author:** becca-bloch **Content:** **The most useful nonprofit marketing blogs cover fundraising, social media, technology, and overall strategy, giving teams a steady stream of practical tips and fresh ideas. Following a focused handful, rather than trying to read everything, keeps you current on trends and best practices without overwhelming your schedule.** Professional development and lifelong learning are fundamental components of nonprofit marketing. Being up-to-date with all the latest nonprofit software products, marketing and digital strategies, fundraising techniques, tech-savvy apps, and productivity hacks is a must. Luckily, in today’s virtual world, there is a number of top-notch marketing blogs that are both free and easily accessible. The experts, gurus, and innovators behind this content are the credible voices that drive conversation and action within the nonprofit field. Each one of them offering a fresh perspective and a constant flow of extremely beneficial information, tips, and [guides](https://www.elevationweb.org/download-guide/). Below is a list of 36 marketing blogs your nonprofit should start reading/ following today! To make it easier we have separated them into 4 categories- **Fundraising/ Donations, Marketing/ Social Media, Technology, and All-Encompassing Nonprofit Info**. Happy Reading! ### **Fundraising/ Donations Experts** - [Pamela Grow](http://www.pamelagrow.com/) - [Shanon Doolittle ](http://www.shanondoolittle.com/blog/) - [The Storytelling Nonprofit ](http://www.thestorytellingnonprofit.com/blog/) - [Bloomerang](https://bloomerang.co/blog/) - [Mary Cahalane- Hands on Fundraising](http://mcahalane.com/blog/) - [Joan Garry Consulting](http://www.joangarry.com/nonprofit-fundraising/) - [Fired-up Fundraising- Gail Perry](http://www.gailperry.com/resource-center/blog/) - [Bullock Consulting- Kristen Bullock](http://bullockconsulting.net/articles/) - [Big Duck Blog](http://www.bigducknyc.com/blog/) ### **Marketing/Social Media Mavens** - [Beth Kanter’s Blog](https://bethkanter.org/about/) - [Social Media Examiner](http://www.socialmediaexaminer.com/) - [Social Media for Nonprofits](http://socialmedia4nonprofits.org/) - [Jeff Bullas](http://www.jeffbullas.com/category/blog/) - [Social Fish](http://www.socialfish.org/) - [Julia Campbell Social Marketing](http://jcsocialmarketing.com/blog/) - [Getting Attention](http://gettingattention.org/) - [John Haydon](http://www.johnhaydon.com/) - [Kivi’s Nonprofit Communications Blog](http://www.nonprofitmarketingguide.com/blog/) ### **Technology Whizzes** - [Tech Impact](http://blog.techimpact.org/) - [Nonprofit Technology Network](http://www.nten.org/knowledge/news-and-announcements/?news_announcements_paged=3) - [Idealware](http://idealware.org/blog) - [Capterra](http://blog.capterra.com/articles/nonprofit-tech/) ### **All- Encompassing Nonprofit Experts** - [Care 2 Blog](http://www.care2services.com/care2blog) - [Nonprofit Hub](http://nonprofithub.org/) - [Nonprofit Tech 4 Good](http://www.nptechforgood.com/about-2/) - [NP Engage](http://npengage.com/) - [Network for Good](http://www.networkforgood.com/) - [Social Brite](http://www.socialbrite.org/) - [Guide Star](http://trust.guidestar.org/) - [Darian R Heyman](https://twitter.com/dheyman?lang=en) - [Brady Josephson- re:charity](http://recharity.ca/) - [Salsa Labs](https://www.salsalabs.com/blog) - [Causevox](https://www.causevox.com/blog/) - [About.com Nonprofits](http://nonprofit.about.com/) - [Classy](http://www.classy.org/blog/) — The role of a nonprofit marketer within your organization is essential to growing and engaging your community, as well as your online presence. Listen to the pro’s (or the list above) and get ideas for compelling content, communication strategies, and fundraising approaches for your nonprofit. A little bit of reading goes a long way! If you have any favorites that aren’t already on the list, please feel free to add them in the comments section! *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Marketing Blogs FAQs ### Why should nonprofits read marketing blogs? Blogs offer free, current insight on fundraising, digital strategy, and tools. Following credible voices helps small teams stay on top of trends and best practices without paying for formal training. ### What topics should nonprofit marketers follow? Aim for a mix of fundraising and donations, marketing and social media, technology and tools, and general nonprofit strategy. Covering these areas keeps your skills well-rounded as the field evolves. ### How many blogs should we follow? Quality over quantity. Pick a focused handful that consistently deliver useful, relevant content rather than subscribing to dozens you never read. A short, trusted list is easier to keep up with. ### How do we apply what we read? Translate ideas into small experiments, like testing a new email subject line or social format, then measure results. Reading is only valuable when it informs action you can track. ### How do nonprofit marketers stay current? Combine a few trusted blogs with newsletters and peer communities, and revisit your sources periodically. Marketing changes fast, so ongoing learning keeps your strategy from going stale. ![author avatar](https://secure.gravatar.com/avatar/d43c8f9fee6e2cb809daec668cde93a27a7bff13140a1bd1fce2bebb3304a9cc?s=300&d=mm&r=g) becca-bloch [See Full Bio](https://www.elevationweb.org/author/becca-bloch/) [ ](https://www.elevationweb.org/author/becca-bloch/) **Categories:** Nonprofit Marketing --- ### [4 Tips for Using LinkedIn at Your Nonprofit](https://www.elevationweb.org/blog/4-tips-for-using-linkedin-at-your-nonprofit/) **Published:** May 24, 2016 **Author:** becca-bloch **Content:** **LinkedIn helps nonprofits reach professionals, corporate partners, board prospects, and skilled volunteers that other platforms miss. The keys are a complete, branded organization page, consistent and useful posts, active engagement from staff and supporters, and content that highlights impact and expertise – positioning your nonprofit as a credible voice in its field.** With Facebook and Twitter constantly stealing the spotlight of the nonprofit social media world, LinkedIn can often get overlooked. In fact, many organizations underestimate the powerful influence of [LinkedIn](https://nonprofits.linkedin.com/). As its slogan would suggest, “world’s largest professional network,” LinkedIn can be an extremely beneficial marketing and outreach tool for your nonprofit. Although the site began with a focus primarily on businesses, it has since then grown to become a social networking platform for business and nonprofits alike. No matter your nonprofit’s size, cause, or location LinkedIn can help **drive your mission, expand your network, and grow your brand**. Here are a few ways to do so: ## 1. Establish your Digital Presence First things first, **establish an identity** by creating a company page or profile for your organization. Be sure to upload a photo (your nonprofit logo works just fine) and include up-to-date information about the organization (address, social media links, website URL, etc.). The key is to complete your profile 100% as it is way more likely to show up in related searches. Similar to your nonprofit’s other social media platforms, this is your digital storefront. As a nonprofit, you want to make sure your viewers experience the authentic, real, and cause- oriented voice of your organization. Your nonprofit’s LinkedIn page is a great place to post: - Status updates - Job/volunteer opportunities - New hires - Noteworthy news - Blog posts Your company page helps your organization gain **visibility**, formal **credibility** and highlight your mission within a professional network. ## 2. Get Your Staff on Board Once your page is all set-up it is time to start building relationships and networking with others on the LinkedIn platform. Start connecting with the people who are already the **strongest advocates for your cause**– your nonprofit’s board members, volunteers, staff, donors, etc. Make sure to ask those who are staff members or volunteers at your organization to list you as their employer or volunteer on their own personal Linkedin account. That way when anyone searches their individual profile your nonprofit gets some publicity as well! ## 3. Make Connections A great way to engage and connect with influencers, leaders and those passionate about your cause is through the groups feature. Before starting your own group, make sure there isn’t one already created under the same topic. This prevents there from being numerous groups within the same focus. It is beneficial to participate in both local groups as well as international ones that relate directly to your nonprofit organization. By contributing to (or creating a new) group you’re generating a space for discussions related to your cause and connecting with other nonprofit professionals while at the same time **encouraging your supporters to be online advocates for your organization and its services**. This will ultimately expand your network, get your voice heard, and allow you to reach a variety of new connections. ## 4. Be Consistent Just as you would with any other social media platform, it is important to be **consistent** and **active** on your LinkedIn page. Your connections and followers are depending on you to regularly generate content that sparks interest and interaction. One of the most effective ways to establish authority and reputation on LinkedIn is through producing [**high-quality content**](https://blog.bufferapp.com/linkedin-marketing). You want your articles to be educational and professional, yet enjoyable to read. This way your connections will **share**, **comment**, and **initiate dialogue about your cause**. Many professionals today, use LinkedIn as a news aggregator, a way to keep up with what’s going on in the industry. By providing your public with your nonprofit’s news, accomplishments and industry insights you are showcasing your leadership and adding value to others within the field. — LinkedIn allows your nonprofit to expand its horizons. Different to [Facebook](https://www.elevationweb.org/blog/social-media/facebook-for-your-nonprofit/), on LinkedIn, you have the opportunity to connect with more than just your friends or immediate acquaintances. If your nonprofit hasn’t jumped on the LinkedIn train, now is the time! *Social is one channel in a larger system — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit LinkedIn FAQs ### Why should nonprofits use LinkedIn? LinkedIn reaches professionals, potential corporate partners, board members, and skilled volunteers. It is well suited to building credibility and professional relationships that support your mission. ### What should a nonprofit post on LinkedIn? Impact stories, organizational milestones, thought leadership in your cause area, volunteer and partnership opportunities, and team highlights. Useful, professional content builds authority. ### How do we set up a strong LinkedIn page? Complete every section, add your logo and a clear description, and keep information current. A complete, branded page is more likely to appear in searches and earn follows. ### How do we grow our LinkedIn presence? Post consistently, engage with comments, and encourage staff and board to share content to widen reach. Authentic engagement matters more than follower count. Elevation’s [digital marketing services](/services-growth-marketing/) can help. ### Can LinkedIn help with fundraising? Indirectly. It builds relationships with professionals, companies, and major-gift prospects, and raises your visibility – all of which can support fundraising over time. ![author avatar](https://secure.gravatar.com/avatar/d43c8f9fee6e2cb809daec668cde93a27a7bff13140a1bd1fce2bebb3304a9cc?s=300&d=mm&r=g) becca-bloch [See Full Bio](https://www.elevationweb.org/author/becca-bloch/) [ ](https://www.elevationweb.org/author/becca-bloch/) **Categories:** Social Media --- ### [4 Effective Ways to Use Nonprofit Infographics](https://www.elevationweb.org/blog/4-effective-ways-to-use-nonprofit-infographics/) **Published:** July 20, 2016 **Author:** becca-bloch **Content:** **Nonprofits can use infographics to make complex data clear, tell impact stories visually, support fundraising appeals, and create shareable social content. By turning statistics and outcomes into simple, well-designed visuals, infographics help supporters quickly understand your work and are more likely to be remembered and shared than text alone.** Yes, we all know that infographics are a great way to illustrate and communicate data in a visually appealing manner. But the real question is, how do I use nonprofit infographics? As I mentioned in an earlier post, [nonprofit data visualization](https://www.elevationweb.org/blog/marketing/nonprofit-data-visualization/) is on the rise. These pictorial figures, or infographics, are being used to help share important information with your supporters, members, donors, and audience in a more engaging (and fun) way. ## Why you should be using nonprofit infographics… - A great way to catch your audience’s attention- As humans, we crave **visually attractive elements**. If the words alone are not grabbing your reader’s attention, infographics are the way to go! - It has a good chance of going viral- Any content with compelling visuals (such as graphics or images) has a higher viewership than text-only content. Let’s face it, people like to share their visuals. - A simple way to get your nonprofit known- This is truly a great way to raise awareness for your cause. Instead of telling people what your mission is, show them! Here are 4 types of nonprofit infographics to help you accomplish this: ## 1. Express the Problem Problem infographics are your nonprofits #1, must-have, can’t live without communication and connection between you and your community. The problem or issue expressed in your infographic should be aligned with your organization’s mission statement. These infographics are a great way to provide raw facts and figures in a compelling and engaging format. Ultimately, attracting new donors, supporters, and followers to your cause. ## 2. Explain “How- to” How-to infographics take the viewer on a step-by-step journey through a process or task. As a nonprofit, this should be easy! Great ways to use how-to infographics include: “how to get involved as a volunteer/member/advocate”, “how to donate to the cause”, “how to fundraise for the cause,” etc. ## 3. Illustrate Impact Impact infographics illustrate the information your members, donors, and followers crave. They allow your nonprofit to express success and acheivements that have been accomplished within the organization. The key is to provide your supporters comfort in the fact that their donations and contributions are making a difference. Great ways to use impact infographics include fundraisers, campaigns, volunteer efforts, etc. This is a perfect way to recognize and communicate your nonprofit’s strength and unique story. ## 4. Tackle Your Annual Report Let’s be honest, very few people (if any) take time out of their busy day to sit back, relax, and read your nonprofit’s lengthy annual report. Don’t get me wrong, the information written on the report is extremely valuable for your donors, volunteers, and board members, it’s just missing some jazz. This is where you annual report infographic comes in. Some tips to keep in mind: - **Simplicity.** Use 2-3 key data points to be expressed in the infographic. - **Make it unique.** It should be expressing your nonprofit’s personal story. - **Design.** The design should be aligned with your existing brand elements. Turning your annual report into an engaging infographic can strengthen your nonprofit’s connection to its donors, members, followers, etc. while at the same time emphasizing your brand. \_\_\_ [Nonprofit infographics](https://venngage.com/templates/infographics/nonprofit) will successfully tell your story and deliver your organization’s message. Whichever way your organization decides to implement nonprofit infographics, there is no doubt you will notice a difference in your marketing efforts, reach, and engagement with your community! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Nonprofit Infographic FAQs ### How can nonprofits use infographics? Use infographics to explain complex data, show impact visually, strengthen fundraising appeals, and create shareable social content. They turn statistics into clear visuals that supporters grasp and remember more easily than text. ### What makes an effective nonprofit infographic? An effective infographic focuses on one clear message, uses simple design and accurate data, and guides the eye logically. Less is more; cramming in too many statistics undermines clarity. ### Why are infographics good for social sharing? Visual content is eye-catching and easy to understand at a glance, which makes it more likely to be shared. A clear, compelling infographic can spread your message further than a block of text. ### What data works well in an infographic? Outcome data, comparisons, and trends that tell a story work well, such as people served or change over time. Choose a few meaningful figures rather than overwhelming viewers with every number you have. ### Do infographics need professional design? Clean, accurate design matters more than fancy effects. Simple, well-organized visuals built on a clear message can be very effective, while cluttered or inconsistent design weakens the impact regardless of the data. ![author avatar](https://secure.gravatar.com/avatar/d43c8f9fee6e2cb809daec668cde93a27a7bff13140a1bd1fce2bebb3304a9cc?s=300&d=mm&r=g) becca-bloch [See Full Bio](https://www.elevationweb.org/author/becca-bloch/) [ ](https://www.elevationweb.org/author/becca-bloch/) **Categories:** Fundraising & Donations, Graphic Design --- ### [4 Reasons Visitors To Your Website Don’t Donate](https://www.elevationweb.org/blog/website-visitors-not-donating/) **Published:** August 4, 2016 **Author:** noah-barnett **Content:** **Visitors often fail to donate because of friction and unclear motivation: a confusing or hard-to-find donate path, weak or missing emotional appeal, a complicated donation form, and a poor mobile experience. Since only a small share of visitors typically give, nonprofits raise more by removing these obstacles and making the case to give clear and compelling.** Getting visitors to your nonprofit’s [online fundraising site](https://www.causevox.com/online-fundraising-site/) isn’t as easy as it sounds, and then trying to convert those visitors into donors is even harder. The M+R Benchmark Study found that, on average, only 1.1% of website visitors made a donation to a nonprofit. Couple that with the fact that for every 1,000 website visitors, a nonprofit raises $612 and you can see that the nonprofit sector is struggling with conversion. ![1](https://www.elevationweb.org/wp-content/uploads/2026/06/1-2.png) Source: [M+R](http://mrbenchmarks.com/) Nonprofits need to start capitalizing on the presence of the visitors they already have. By converting those visitors into donors, your nonprofit is bound to increase your donor base and income. There are a number of reasons why visitors to your website don’t donate. Let’s discuss four of them in detail. ## You Don’t Give Them A Reason To Donate Donors are motivated by their emotions. A well-written story, image, video, or even statistic can do wonders in inspiring and engaging a potential donor. In fact, [a study by Yale University](https://www.causevox.com/blog/nonprofit-culture-storytelling/) found that data doesn’t necessarily result in donations, but stories do! Unfortunately, many nonprofits fail to get visitors emotionally invested in their work. Give your visitor a reason to donate by providing them with a story that explains your work, its necessity, and highlight someone whose life was changed. Here are three ways to inspire your website visitors. - Brush up on your [storytelling skills](https://www.causevox.com/blog/storytelling-secrets-pixar/). Feature a powerful client story to detail the impact of your work. - Use images on your website. Choose visually appealing images of your clients (if appropriate), your staff at work, and the volunteers that you have mobilized. - Prove your worth with the statistics to back it up. Upload your annual report or an infographic that shows a clear picture of your nonprofit’s work. ![2](https://www.elevationweb.org/wp-content/uploads/2026/06/2-2.png) World Help’s home page example Prove to your donor that you’re worth their time and resources by showing them your impact. ## They Don’t Know What Their Money Will Do Nonprofits cannot afford to be vague when it comes to finances because donors today expect full transparency. Millennials, in particular, place a high value on nonprofit transparency when deciding whether to remain engaged with an organization. Just keep in mind that earning a donor’s trust requires you to show them that you can help people and be fiscally responsible at the same time. ![3](https://www.elevationweb.org/wp-content/uploads/2026/06/3-2-1.png) Education Fund’s CauseVox online fundraising site Prove to your website visitors that you have a plan for their money by trying the following: - Use an impact meter. Let your visitors know how many lives are touched with each dollar, and keep a running tally on your website. That way, they can see a visual representation of their donation. - Calculate your return on investment (ROI). ROI is as important for nonprofits as it is for businesses. This calculation allows the visitor to see the value of their donation. - Upload your Form 990. This tax form details a nonprofit’s income and expenses. Sharing your 990 shows transparency and financial stability. Your donor must get the impression that their donation is going to an organization that handles finances responsibly. ## You Don’t Ask Oftentimes, the biggest problem a nonprofit has in converting visitors into donors isn’t transparency or good storytelling, it’s simply a matter of not asking for a donation, or asking for a donation but not making it easy to follow through. The M+R Benchmark Study found that the conversion rate averaged 15% for a nonprofit’s main donation page, meaning that nonprofits were drawing people to their primary donation page and failing to “hook” 85% of visitors. That’s a lot of wasted opportunity! ![4](https://www.elevationweb.org/wp-content/uploads/2026/06/4-2.png) World Bicycle Relief’s 2015 Annual Impact Report Here are three easy ways to start converting those visitors: - Make your call to action clear. Let your visitor know exactly what you want from them using actionable words like “Donate,” “Give,” and “Contribute.” - Express urgency. Your visitors need to know how urgent your need is. Provide them with a timeframe and encourage an immediate donation. “In order to help 10 people, we need to reach 100 donors. Donate now to help someone in need.” - Use a bold Donate Now button that stands out on the page. Make it easy for your visitor to give to convert them into donors. ## They Just Aren’t Ready Even if you try every technique under the sun, you still might not be able to convert every visitor into a donor. Sometimes, visitors just aren’t ready to take the leap. But don’t let this stop you from putting all the pieces in place for that donor. Now may not be the right time, but tomorrow may be. So, prepare your visitor with all the information that they will need to make an informed decision to donate down the road. You can do this by providing them with the opportunity to stay in touch through email, connect on social media, or place them at the start of your [donor engagement ladder](https://resources.causevox.com/ebook/donor-engagement-retention-playbook). A small but meaningful introduction today may be the beginning of a long-term relationship down the road. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Website Donation Conversion FAQs ### Why aren’t visitors to my nonprofit website donating? Common reasons include an unclear or hard-to-find donate path, a weak emotional case for giving, a complicated donation form, and a poor mobile experience. Each adds friction that causes people to leave. ### What share of website visitors typically donate? Only a small fraction of visitors give, so converting more of your existing traffic is one of the highest-impact things you can do. Removing friction often matters more than chasing more visitors. ### How can I get more visitors to donate? Make the donate button easy to find, tell a clear and compelling story, simplify your donation form, and ensure the experience works on mobile. Reducing each obstacle lifts completed gifts. ### Does the donation form affect conversion? Yes, significantly. Long or confusing forms cause donors to abandon mid-gift. Keeping the form short, asking only what you need, and supporting recurring gifts improves completion rates. ### Should I redesign my site if visitors aren’t donating? Often targeted fixes to messaging, the donate path, and the form are enough. If your site is genuinely outdated or hard to use, a redesign may help. [Our web design services](/services-ux-ui-design/) focus on conversion. ![author avatar](https://secure.gravatar.com/avatar/eb85c8f94e3851bc33637b75b524f076e61b1a1720cf4e85350debf894440c18?s=300&d=mm&r=g) noah-barnett [See Full Bio](https://www.elevationweb.org/author/noah-barnett/) [ ](https://www.elevationweb.org/author/noah-barnett/) **Categories:** Fundraising & Donations --- ### [5 Secrets to Silent Auction Success](https://www.elevationweb.org/blog/5-secrets-to-silent-auction-success/) **Published:** October 1, 2016 **Author:** karrie-wozniak **Content:** **A successful silent auction pairs desirable items with a smooth bidding experience and strong promotion. The essentials are securing appealing, well-described items, setting smart starting bids and increments, promoting the auction before and during the event, and making bidding easy – increasingly through mobile bidding – so guests stay engaged and competition drives totals up.** There are practically an [endless number](https://www.elevationweb.org/blog/fundraising-donations/master-the-art-of-nonprofit-fundraising-with-these-event-ideas/) of fundraising events that your organization could host, but none can compare to the silent auction. **Silent auctions are some of the most profitable fundraising events out there. There’s the promise of an immediate reward for the winning bidders, which is an excellent incentive to donate.** Plus, silent auctions also happen to be engaging! Bidding is a very interactive activity, and the relaxed nature of silent auctions is also conducive to plenty of mingling. **The only downside is that, since silent auctions require so many logistics, they can be relatively difficult to plan over other fundraising events.** Don’t worry *too* much, though. With the right tools and strategies, you can streamline your event planning and improve your execution to really make your event a success! **In this article, we’ll let you in on a few secrets as to how you can do just that. Here’s what we’ll share:** 1. Choose the most competitive items. 2. Enlist the help of corporate sponsors. 3. Set up an event site. 4. Ditch the bid sheets. 5. Actively engage your guests. By the time we’re finished, you’ll have a few handy tips to help you plan a lucrative and memorable silent auction! ## 1. Choose the most competitive items. ![silent auction competitive items](https://www.elevationweb.org/wp-content/uploads/2026/06/BidPal-ElevationWeb-5SecretstoSilentAuctionSuccess-Subheader-1.jpg "Elevation") It’s no secret that most of the funds you raise from your silent auction will come from the winning bids on your items. **In order to raise the most from the silent auction itself, your organization will want to pick the most competitive items.** Competitive items drive the most bids. It’s common sense, basic supply and demand. If something valuable is in limited supply, its value will naturally go up. The items that will most appeal to your donor base will mostly depend on their interests, preferences, and demographics. **To get some insights, you can:** - **Turn to your donor database.** Chances are, your organization has a wealth of donor data on hand that can help you target the interests of your base. Using the data you find there, you can make assumptions about which items will most appeal to your auction attendees. - **Analyze previous years.** Nonprofits often make their silent auctions a yearly tradition. If your organization has hosted this type of event before, turn to your auction software. You can run many reports that will help you determine which items were the hottest sellers and which didn’t perform so well. Using this data should help your organization narrow in on the items that align with your guests’ interests. **However, when choosing which items to procure you’ll also want to consider:** - **The general income level of your attendees.** Chances are, guests at your [major donor gala](https://www.neoncrm.com/raising-more-from-major-gifts/) will be willing to shell out more for your auction items than families at your [back-to-school auction](http://blog.booster.com/school-fundraising-ideas/) would be. Consider the socioeconomic statuses of your guests when selecting your items to ensure that you’re not featuring items that fall outside of their price range. - **The uniqueness of your items.** The items that see the most bid activity are those [products and experiences that guests won’t be able to find anywhere else](http://bidpal.experiencecharity.com/). If they only have one chance to snag it, they’ll have to keep bidding! When you feature the most appealing items at your auction, the competition will be fierce! You should see bids galore. **Bottom line:** Bidding will constitute a vast majority of your silent auction fundraising. Set yourself up for success by choosing items that will spark the most bid activity. *Bonus*: Need some item ideas? [BidPal has 115 of them](http://www.bidpal.com/charity-auction-item-ideas/)! ## 2. Enlist the help of corporate sponsors. ![silent auction corporate sponsors](https://www.elevationweb.org/wp-content/uploads/2026/06/BidPal-ElevationWeb-5SecretstoSilentAuctionSuccess-Subheader-2.jpg "Elevation") Corporate sponsors can do wonders for any event fundraising, but they’re particularly useful for silent auction planning. Since you have so many logistics to get in order and so many items to procure, it can definitely be helpful to have an ally on your side. **Corporate sponsors can make your event more profitable by:** - Helping you advertise. - Donating auction items or other supplies. - Adding an air of authority to your event. - Underwriting some or all of your expenses. **The visibility and clout corporate sponsors bring to your auction, as well as their financial assistance, can help your organization see a better turnout and a greater ROI from your event.** In return, your organization will provide your business sponsors with additional advertising and the positive image that comes with supporting a good cause. So, what’s the best way to find these sponsors? **It’s all about who you know. See if any of your staff members have personal connections at big companies and if they’d be willing to ask for a sponsorship.** You can also turn to your donors for help and see if their employers will sponsor your event. One easy way to spot valuable professional connections among your donor base is to integrate a matching gift tool with your nonprofit CRM (check out [Double the Donation’s](https://www.360matchpro.com/matching-gifts/)!). With the right sponsors at your side, you can really bring your auction to the next level! **Bottom line:** Corporate sponsors can help you both advertise and fund your event, bringing your silent auction more visibility and a higher return. ## 3. Set up an online event site. ![silent auction event site](https://www.elevationweb.org/wp-content/uploads/2026/06/BidPal-ElevationWeb-5SecretstoSilentAuctionSuccess-Subheader-3.jpg "Elevation") Online event sites can help you make your silent auction more successful in a couple of ways. **You can raise more from your event both by using your site to advertise your auction items and by hosting an online auction alongside your in-person event.** Let’s delve deeper into each of these strategies to see how they can help you improve your silent auction. ### Advertise your auction items. To see the best fundraising results with your auction, it’s important not only to advertise the silent auction itself, but also to advertise your auction items. **Being able to browse your items before the event night is a huge motivator for guests to attend. When they see how amazing your items are, they won’t want to miss out!** While once organizations had to physically compile an auction catalog to advertise their items, the introduction of auction software has made the whole advertising process much more: - Efficient, - Cost-effective, - And environmentally-friendly. **By using software, your organization can set up an event site online to use as a digital auction catalog.** To set one up, all you have to do is: 1. Enlist the help of excellent auction or event planning software. 2. Track your item and event data in the platform. 3. Generate the site. It’s really that simple. Once you’re done, don’t forget to share the link with attendees in all of your communications about the event. Make sure not only to include it in digital outreach—like in your [marketing emails](https://www.elevationweb.org/blog/elements-of-successful-email-marketing-for-nonprofits/) and on your Facebook [event page](https://www.elevationweb.org/blog/social-media/facebook-for-your-nonprofit/)—but also in offline outreach, too. ### Run an online auction. If you’ve already set up your event site to use as an auction catalog, running an online auction should be easy as pie. **Your event site can also be transformed into a robust online auction venue. All you need to do is open up the bidding!** You can either: 1. **Open up online bidding before the event.** That way, attendees will have more time to bid and donors who can’t make it can participate, too. 2. **Hold the online auction after your event.** If you have leftover items or have too many items to feature at your silent auction, you can host an online auction after your event to sell any additional items. Hosting an online auction can help you make even more from your silent auction. It’s basically like hosting two events for the price of one! **Bottom line:** Event sites have two major uses—auction catalog and online auction venue—that can help you increase the funds you raise from bidding. ## 4. Ditch the bid sheets. ![silent auction bid sheets](https://www.elevationweb.org/wp-content/uploads/2026/06/BidPal-ElevationWeb-5SecretstoSilentAuctionSuccess-Subheader-4.jpg "Elevation") Using bid sheets at your silent auction can limit the success of your fundraising. **Bid sheets make it more difficult to execute your event and make it inconvenient for your guests to bid.** Now you’re probably wondering, *but if we don’t use bid sheets, how will our guests be able to bid?* You can enable guests to bid right from their phones by using mobile bidding software. ### How does mobile bidding work? To get started with mobile bidding, first your organization will need to find a provider who offers mobile bidding software. **Let’s go step by step through how to use this tool:** 1. **Set up an event site.** The event site you generated for your auction catalog will also come in handy with mobile bidding. All of the [data](https://www.elevationweb.org/blog/marketing/nonprofit-data-visualization/) used to populate the site will be transferred over to the mobile interface on the day of your silent auction. 2. **Get guests set up with mobile bidding.** At the registration table, your volunteers will get guests set up with mobile bidding by pre-registering their credit cards and showing them how to use the interface. 3. **Open bidding.** Once it’s time for the silent auction to begin, guests can start bidding and browsing items right from their phones. With mobile bidding, they’ll receive text notifications when they’re outbid on the items they’re watching, and they can get the software to bid for them by setting a maximum bid amount. You can even allow guests who can’t attend the event to bid remotely via their phones. 4. **Close bidding.** The software will shut bidding down at the set time, so there’s no opportunity for sneaky bidders to bend the rules! Since they pre-registered their payment information, winners will automatically be charged. A receipt is instantly emailed to their inbox. 5. **Distribute items.** All that’s left for your organization to do is distribute the items to their respective winners. Since all item and attendee data is tracked in the platform, verifying payments and matching winners with their items should be straightforward. As you can see, while mobile bidding might be new and advanced technology, it’s fairly easy to use. ### What are the benefits of using mobile bidding? Using mobile bidding at your silent auction will both help your organization raise more and more easily execute your event. **That’s because:** 1. **Bidding is more convenient.** With mobile bidding, guests no longer have to handwrite their name, contact info, and bid numbers every time they wish to place a bid. Instead, they simply access their phones. Because bidding is so much more convenient, silent auctions that use mobile bidding see about 3x as many bids. 2. **Guests have more time to bid.** When you use mobile bidding, your organization won’t have to worry about staggering item close for each category, collecting bid sheets, or determining winners. That means you can keep bidding open for longer to maximize the funds you raise. 3. **Display breakdown is quicker.** Guests don’t even have to wander through your display to browse items; instead, they can do so right from their phones! Your organization can start breaking down the display and setting up check-out before bidding has even closed, which is ideal if the auction is in a separate room than the program or meal. Trust us: after a long day of setting up and hosting, you and your volunteers will appreciate it. 4. **Check-out is much easier.** With paper silent auctions, check-out is a huge hassle. Your organization would have to stagger item closing, collect bid sheets, determine winners, match bidder numbers with names, notify winners, take their payments, manually generate receipts, and distribute items. Mobile bidding takes care of many of these steps for you, so all you have to worry about is getting the correct items to winners. As you can see, mobile bidding can make a world of difference for your silent auction. If you haven’t tried it before, consider using it during your next event. **Bottom line:** Mobile bidding can increase the funds you raise from your silent auction and streamline your event execution to take some of the stress off of your team. ## 5. Actively engage your guests. ![silent auction engage guests](https://www.elevationweb.org/wp-content/uploads/2026/06/BidPal-ElevationWeb-5SecretstoSilentAuctionSuccess-Subheader-5.jpg "Elevation") Silent auctions are less structured than live auctions, which can potentially make them less engaging to your guests. During your silent auction, you won’t have the help of an auctioneer to hold your bidders’ attention and encourage bidding. Instead, guests are left to their own devices to bid and mingle as they please (which definitely has its advantages, too!). **Unfortunately, that means that your guests can become distracted from the bidding while they get caught up in eating, socializing, and enjoying other activities.** To ensure that bidding is *always* the center of attention, you should be actively engaging your guests throughout the auction. It might be a “silent” auction, but it shouldn’t actually be silent! **There are a few easy ways that you can make your event more engaging to your guests, such as:** - **Enlisting the help of your emcee.** While your emcee won’t be as integral to running your silent auction as an auctioneer would be to running a live one, they’ll still be hosting the program. Have them make frequent announcements throughout the night to keep guests focused on the auction. - **Sending notifications through mobile bidding.** Your organization can also send text messages through your mobile bidding software. Let guests know when they’ve been outbid on the items they’re watching, and send reminders to let them know how much time is left to bid. - **Using an auction scoreboard.** An auction scoreboard gives real-time updates about the status of your items and the event. Feature the most popular sellers to tempt guests with the competition, or highlight items that have yet to receive bids to spur initial activity. These strategies are certainly not the only way that you can engage your guests. Get creative to think of some other ways you can increase participation. **Bottom line:** If you don’t actively engage your guests throughout the silent auction, the bidding can fade into the background. --- When you use these tips, you’ll be well-equipped to make your silent auction a success! However, there are still many other strategies you can implement to help you improve your silent auction *even more*. For some more silent auction tips, make sure to check out [BidPal’s website](http://www.bidpal.com/)! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Silent Auction FAQs ### What makes a silent auction successful? Desirable items, clear descriptions and photos, sensible starting bids, active promotion, and an easy bidding process. Together these keep guests engaged and bids climbing. ### How do I get good auction items? Ask local businesses, board members, and supporters for donations, and aim for items and experiences your audience genuinely wants. Quality and appeal matter more than sheer quantity. ### Should we use mobile bidding? Mobile bidding can boost participation by letting guests bid from their phones, see when they are outbid, and stay engaged throughout the event. It also simplifies checkout. ### How do I set starting bids? Set opening bids low enough to invite participation but high enough to protect value, often a fraction of an item’s worth, with clear increments to encourage competition. ### How do we promote a silent auction? Build excitement before the event by previewing standout items across email and social, then keep momentum during the event. Elevation’s [digital marketing services](/services-growth-marketing/) can help spread the word. ![author avatar](https://secure.gravatar.com/avatar/2aafe09d5580400a048200df1892982cc7e76c75cb3675cc20d11e244c3f688a?s=300&d=mm&r=g) karrie-wozniak [See Full Bio](https://www.elevationweb.org/author/karrie-wozniak/) [ ](https://www.elevationweb.org/author/karrie-wozniak/) **Categories:** Fundraising & Donations --- ### [How To Increase Online Donations Using Donor Psychology](https://www.elevationweb.org/blog/increase-online-donations-psychology/) **Published:** October 6, 2016 **Author:** stefanie-pous **Content:** **Donor psychology is the set of emotional and cognitive factors that drive someone to give, including empathy, urgency, social proof, and the desire to see real impact. Nonprofits raise more online by applying these principles: telling specific human stories, showing tangible impact, using suggested amounts, and removing friction from the giving experience.** It’s about time to start thinking about this year’s fundraising campaign. Whether your nonprofit conducts fundraising year-round or focuses solely on year-end giving, consider taking the time now to zoom in on **[how to get donations ](https://www.wildapricot.com/blogs/newsblog/2016/11/14/how-to-get-donations-18-ways)online**. Collecting donations can be an arduous process itself, but understanding the factors that motivate someone to click (or not click) the donate button is another story. Donations are the lifeblood of your organization, and online donations are the most prominent sources of funds. With online donations increasing yearly, both in terms of the number of people donating and the amount donated, you can no longer afford to neglect this area. We’ve taught you [how to increase online donations](https://go.elevationweb.org/increase-online-donations-guide), we’ve also shown you how to [optimize your donation page](https://www.elevationweb.org/blog/10-ways-to-improve-online-donation-for-your-supporters). Now we want to delve even deeper into how your nonprofit can make the absolute most out of this year’s fundraising and how you can maximize your online donations in the most effective way possible. We’re using **donor psychology** to see what makes a person most likely to give to your organization. ## First, let’s tackle some reasons why people *don’t* donate: - They can’t afford to - They’ve already donated and are content with their contribution - They’ve made contributions to individuals and do not feel the need to donate to an organization - They do not think the money will be used efficiently - They volunteered time instead of money - They could not find a cause worthy of donation - They did not like the way the money was requested (in frequency, tone, etc.) - They were not asked to give - They did not know how to make a donation Some of these factors may be outside of your organization’s control, but many are not. Make sure you’re not losing donors due to easily avoidable mistakes. Making online donations should be as simple and clear-cut as possible. Never lose a donation to someone who did not know how to make one. ## Now, let’s try to better understand the factors that *do* lead to online donations: - **Individuality.** Focusing your fundraising campaign on one individual person and his or her identifiable story works much better to garner donor attention than an open-ended ask from a cause or organization. - **Proximity principle.** Donors are more likely to donate when you are closer to reaching your goal and they feel like their contribution will help you achieve it. - **Exclusivity.** There is more urgency to donate if donors feel like they are part of an exclusive opportunity or that the opportunity will expire quickly. Offer some sort of time limit that will encourage donors to get their donations in before a deadline. *Note: be sure to do this delicately – often times pushing a deadline can actually be a deterrent for donors.* - **Foot-in-the-door principle.** People are more likely to donate if they already have some investment in your cause. If you’ve built a relationship with the donor — this could be in person, over the phone, via social media, or any previous interactions — they will be much more likely to help you out. A good tactic could be asking donors to follow or share your content on social media. Once they’ve done something to help you, they are more likely to continue. - **Authority.** Establish your organization as a trustworthy source. Write web content about topics that establish thought leadership, display your expertise, and get endorsed by other authorities in your niche. Having a verifiable web presence will make people much more likely to give online donations. - **Re-enforcement.** Just like Pavlov’s dogs. People do things because they are rewarding. Give donors a reason to feel good about their donations and re-enforce their decisions, then they will be more likely to continue this kind of action. ## Now that we know more about what makes donors tick, what are the takeaways you can employ in your online donation campaigns? [Blackbaud has some advice on the matter](https://www.blackbaud.co.uk/document.doc?id=294): - Place your donation button/form in an easily accessible location so that people can make quick and easy donations directly from the site - Mobile optimize your donation page - Emphasize personal connection — people prefer to donate to causes they identify with or have some personal affiliation with - Raise brand awareness and make sure people know about your cause - Remain accessible. Donors want to see what their money goes to — be transparent and available to answer any follow-up questions - Communicate via social networks. Social media is an awesome way to show and tell your donors what their money has gone to. - Of course, it wouldn’t hurt to offer a tax deduction, too! Let’s make this online donation campaign the most successful one yet. As always, let the team at [Elevation](https://www.elevationweb.org/) know how we can help your organization achieve your goals. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Donor Psychology FAQs ### What is donor psychology? It’s the emotional and cognitive factors that motivate people to give, like empathy, urgency, social proof, and the desire to see real impact. Understanding these helps you design appeals that resonate and convert. ### How can psychology increase online donations? Apply principles like specific storytelling, showing tangible impact, creating genuine urgency, and using social proof, while removing friction from the giving process. Appeals that connect emotionally and feel effortless raise more. ### Why do individual stories outperform statistics? People connect with a single identifiable person more than with large numbers, which can feel abstract. Leading with one specific story creates empathy, then supporting data adds credibility and scale. ### How does social proof encourage giving? Seeing that others support your cause reassures potential donors that giving is the right choice. Donor counts, testimonials, and visible momentum tap into our tendency to follow others’ lead. ### Does urgency really motivate donors? Genuine urgency, a real deadline, match, or pressing need, prompts people to act rather than delay. Keep it honest; manufactured or false urgency erodes the trust that long-term giving depends on. [A well-designed donation page](/services-ux-ui-design/) helps these principles land. ![author avatar](https://secure.gravatar.com/avatar/082eab258f13d1f9dd235645c8ce097c4380f40b44129f307ccbda763872470f?s=300&d=mm&r=g) stefanie-pous [See Full Bio](https://www.elevationweb.org/author/stefanie-pous/) [ ](https://www.elevationweb.org/author/stefanie-pous/) **Categories:** Fundraising & Donations --- ### [6 Top-Notch Product Fundraising Ideas](https://www.elevationweb.org/blog/6-top-notch-product-fundraising-ideas/) **Published:** January 12, 2017 **Author:** kerri-moore **Content:** **Product fundraising is a model where a nonprofit sells items, such as food, apparel, or seasonal goods, and uses the proceeds to support its mission. Beyond raising money, it builds awareness, recruits new donors, and deepens existing relationships. Effective product fundraisers pair appealing products with online ordering so supporters can easily buy and share.** Product fundraising is more than an incentive for donors to give. Though trust us, it *is* an incentive (after all, who can say no to some scrumptious snacks, comfy t-shirts, or festive gift wrap?). **A product fundraiser is also an opportunity for your nonprofit to make its presence known, recruit new donors, and further relationships with current supporters.** Since many nonprofits take their [product fundraising to the web](https://go.elevationweb.org/increase-online-donations-guide), these fundraising campaigns have the potential to extend through supporters’ networks and reach new donors. **Let’s take a look at our 6 top-notch product fundraising ideas that will help you make the most of your product fundraising potential:** 1. Get visual. 2. Turn fundraising into a team affair. 3. Brand your practical products. 4. Match your products to your cause. 5. Integrate across communication channels. 6. Show donor love and appreciation. Let’s see what product fundraisers can offer your organization by getting started with number 1. ## 1. Get visual. Products offer a unique opportunity in fundraising. They’re visual, physical things you can photograph. **Pictures can captivate your audience, drawing more engagement and interest to your fundraising campaign.** A picture is worth a thousand words, right? Visuals will allow your products to sell themselves, as supporters can actively see how appealing the products are. Be sure to include visuals in all of your product fundraising appeals and webpages. **To get started, you can try these visual strategies:** - **Post group photos.** A stagnant photo of your fundraising product is okay, but you can really step up your visual appeal with pictures of supporters actually using or wearing your product. Though your nonprofit can create these photos, you can also appeal to your supporters and have them submit pics on your social media pages. For ideas on products to try, you can check out this [guide](http://blog.booster.com/school-fundraising-ideas/)! - **Create infographics.** You don’t have to limit yourself to photos. Visual creativity can be expressed in a shareable [infographic](https://www.elevationweb.org/blog/graphic-design/4-effective-ways-to-use-nonprofit-infographics/) that explains how your product is being used to help people. You can purchase icons, or use free or open-source design software to create an infographic. Just be sure that your infographics are simple, clear, and easy to understand. Each of these strategies adds interest and persuasion to your campaign. After all, **if people see others using your product, and if they understand how purchasing your product can help other people, then they’ll be more inclined to support your fundraiser themselves.** ### Top Product Picks: These products are especially visually interesting: - **T-shirts.** Friends wearing matching t-shirts is a statement. People love to take photos in groups, and t-shirts are the perfect product to band supporters together for your cause. - **Food.** Posting food pics to social media is a tradition that your nonprofit can capitalize on. Get your supporters’ taste buds watering with high-quality, close-up images of your food products. ## 2. Turn fundraising into a team affair. Let’s imagine two fundraising scenarios. Your nonprofit is selling wallaby t-shirts to support your upcoming wallaby walkathon. You send an email appeal to your supporters. Around half of them open the emails, and a quarter actually buy the t-shirts. **You’ve raised some money, but you haven’t grown your base of supporters.** Now, imagine that your supporters are the ones doing the selling. They’re sharing your wallaby t-shirts, posting photos in your t-shirts, and reaching out to their extended networks of friends and family members. In this example, your supporters take the reigns in fundraising, and they’ve spread the word about wallaby conservation, reaching new supporters as a result. The second example is an instance of peer-to-peer fundraising. **Pairing your product fundraiser with peer-to-peer fundraising can help you grow your organization’s presence and receive more donations.** You can even implement product fundraising into your next event for maximum peer-to-peer and team fundraising. [Booster’s walkathon guide](http://blog.booster.com/walkathon-guide/), for example, can show you how to use product fundraising for walkathons, though the strategies could be applied across many fundraising events. Now, let’s take a look at some products that pair well with peer-to-peer fundraising. ### Top Product Picks: - **Custom clothes.** Custom clothes, like the t-shirts mentioned above, are a great way for supporters to showcase their love of your organization while drawing their peers into your cause. - **Custom gear.** Water bottles, tumblers, cinch-packs, and backpacks are practical items that your supporters may use daily. Supporters can demonstrate the value of your nonprofit’s products by actively using them around their personal networks. Bonus: Learn more about [peer-to-peer fundraising](https://www.qgiv.com/blog/peer-to-peer-fundraising/). ## 3. Brand your practical products. While it’s important that you brand all of your fundraising products, your practical products will likely receive the most use from your supporters. And why is it vital that you brand them? [Branding](https://www.elevationweb.org/blog/top-5-brands-in-nonprofit-web-design/) **connects your supporters to your nonprofit. Whenever they use your product, they can be reminded of your organization.** Staying at the front of your supporters’ minds is important for retaining donors and keeping them invested in your nonprofit. **Additionally, branding can be great advertising for your nonprofit.** When your supporters use branded products, especially in public places, they’re showcasing your organization. **To brand your products, you can include:** - Your nonprofit’s name. - The name of your specific fundraising campaign. - Your nonprofit’s logo. - Your nonprofit’s colors. You don’t have to include all of these elements at once; the larger point is that the branding is recognizable to your donors. ### Top Product Picks: These products are the kind of practical items that always warrant branding: - **Personal items.** Lip balm, hand sanitizer, and other small, personal items are objects that supporters may carry around with them all the time. A well-branded product will remind supporters of your cause. - **Car chargers.** A car charger is a handy product that many people will use again and again. Your nonprofit can offer car chargers as the useful items that they are, all while highlighting your brand. ## 4. Match your products to your cause. Some organizations have the opportunity to create unique fundraising products that really speak to the heart of their cause. **Products that are related to the cause your organization supports can be vivid reminders of what your fundraising campaign is really about: helping people in need.** For example, some organizations have the opportunity to seek hand-made crafts from the recipients of their aid. The organization can facilitate the sale of these items, and use the funds to directly aid the people who’ve made the products. That way, supporters can see the direct connection between their purchase and philanthropy. This strategy may take some creativity on the part of your organization, but matching your product to your cause doesn’t have to be so literal. **All organizations have the opportunity to specify how purchasing a product will help the people that the nonprofit serves.** For example, on your product fundraising webpage, you’ll want to explain how a single purchase can help the recipients of your nonprofit’s aid. You can be general: *Purchase a wallaby t-shirt to support our wallaby conservation project.* But it’s better to be as specific as possible: *Buying one wallaby t-shirt will feed a wallaby for a month.* **Showing supporters how their purchase will benefit the people or animals that they care about can incentivize them to donate and spread the word about your fundraising campaign.** You should also clarify the language on your [donation buttons](https://www.elevationweb.org/blog/responsive-web-design/3-tips-for-donation-button-success/). For example, it’s better to say “Give” or “Make a Donation” than it is to say “Submit.” That way, supporters feel as if they’re donating to your organization, rather than simply buying a product. ### Top Product Picks: When it comes to matching a product with an organization, some nonprofits will have a clearer connection than others. Let’s take a look at some of the most relevant connections. - **Animal-welfare products.** Pet tags and dog treats are great products to support animal welfare organizations. After all, primary supporters are likely to be animal-lovers and pet-owners themselves! - **Environmentally friendly products.** For environmental organizations, product drives such as battery recycling, used cell phone recycling, or upcycled artwork are the perfect way to spread the message of conservation while earning a profit. - **School products.** School supplies or mascot sales work well for educational fundraisers and can be sold to students, teachers, and parents. ## 5. Integrate across communication channels. **To most effectively advertise your product fundraiser, you’ll want to reach out to supporters as organically as possible.** That means you’ll need to spend some time marketing your products through your nonprofit’s usual communication channels, including: - Email. - Social media. - Newsletters. - Bulletin boards. - Print mail. - Your website. **Implementing your product fundraiser across these channels helps you reach more donors and emphasize the fundraising campaign’s importance.** After all, the more attention you draw to your fundraising campaign, the more your donors will be able to see how much it matters to your overall mission. That said, you don’t want to bombard your donors with your campaign, or they may begin to feel annoyed. **To create the most effective communications, you’ll want to craft a targeted strategy.** You can incorporate specific strategies for each channel. For example, [social media](https://www.elevationweb.org/blog/social-media/social-media-for-nonprofits-a-round-up-of-links/) and [newsletters](https://www.atpay.com/church-newsletters/) will each have their own flavor of outreach. But you also want to think about how your advertisements are working in conjunction with each other. **To do so, you’ll want to consider:** - **Toolkits.** If you’re using peer-to-peer fundraising (which you should!), then you’ll want to keep all of your supporters on the same page. Toolkits can include suggested copy for emails and posts and images and videos that your supporters can access. That way, even as each supporter makes an individual appeal, your overall message and branding remain the same. - **Variation.** Your emails should sound different than your print mail, so that supporters aren’t overwhelmed with the same appeals. You can introduce your product fundraiser via mailed materials and provide more details and pictures in your emails, for example. ### Top Product Picks: Though all of your product fundraisers should be incorporated across your communication channels, these products are especially great for various channels: - **Coupon books and discount cards.** These products usually highlight local businesses or restaurants in your community. As such, you have an opportunity to create a multifaceted marketing plan, where both the businesses and your nonprofit advertise the fundraising campaign. - **Product packages.** Packages, such as a dinner and movie package, are great for multiple communication channels because they offer donors an experience. Your advertisements can highlight the value of the donation as well as the fun of the experience itself. You have tons of material to create diverse communications! ## 6. Show donor love and appreciation. Even though donors are purchasing a product, they’re still making a donation. **You must thank your donors for their purchase. After all, they’re making a difference to your cause.** A donation receipt can be the first acknowledgement of a donor’s contribution. **Automated donation receipts are a feature of most product fundraising platforms. You’ll either want to:** - Customize your donation receipts to include a thank you. - Send a separate thank you letter that invites new donors into your organization and encourages continued support from current donors. According to this [NeonCRM resource](https://www.neoncrm.com/nonprofit-fundraising-strategies/), “Sending donors the proper follow up is crucial to good stewardship. Providing a receipt lets them know you’ve received their donations, and acknowledging their gifts makes them feel appreciated, both of which lead to higher retention rates (e.g. more donations!).” **In the name of donor stewardship, it’s vital that you use your receipts.** It is especially important to thank your donors because product fundraising provides your organization with the opportunity to reach a wide variety of new supporters. Your products may draw these supporters to your organization; it’s your job to keep them there. **Proper thanks can increase donor retention and set the foundation for starting new relationships.** In contrast, a lack of recognition can lead to wasted potential. ### Top Product Picks: Some products have a way of thanking donors on their own. Some of these products include: - **Brick fundraising.** Brick fundraisers allow donors to leave a legacy to your organization. Having their names engraved on bricks is its own kind of recognition (though you should still thank your donors properly!). - **Custom murals.** Donors who contribute to this fundraiser will receive a part in a custom mural. They may have their name displayed beside it, or they may even be incorporated into the artwork itself. Like brick fundraisers, custom murals allow donors to leave a legacy that creates its own kind of recognition. With these strategies and examples, your nonprofit can use product fundraising to your advantage. --- *Are you ready to tackle your next product fundraiser? Do you have any ideas of your own that you’d like to contribute? Let us know in the comments!* *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Product Fundraising FAQs ### What is product fundraising? Product fundraising raises money by selling items like food, apparel, or seasonal goods, with the proceeds supporting your mission. It gives supporters something tangible in exchange for their contribution. ### What are good product fundraising ideas for nonprofits? Popular options include snacks and treats, branded apparel, seasonal or gift items, and reusable goods. The best choice fits your audience, season, and the margin you can earn. ### Why do product fundraisers work well for nonprofits? They offer donors a tangible incentive, raise awareness of your cause, and can spread through supporters’ networks, especially when sold online. That reach helps recruit new donors beyond your current base. ### How do I run a product fundraiser online? Offer easy online ordering, promote it across email and social media, and make it simple for supporters to share. Selling online extends your reach far beyond in-person sales. ### How do I choose the right product to sell? Pick products that appeal to your audience, fit the season or occasion, and leave a healthy margin after costs. Items supporters genuinely want will sell better and reflect well on your cause. ![author avatar](https://secure.gravatar.com/avatar/3bd04fe9b933089484c6d55c03c511112e6a0189c412f746f091e4cb9a640f1f?s=300&d=mm&r=g) kerri-moore [See Full Bio](https://www.elevationweb.org/author/kerri-moore/) [ ](https://www.elevationweb.org/author/kerri-moore/) **Categories:** Fundraising & Donations --- ### [SEO for Nonprofits: Beginner's Guide (Free Download)](https://www.elevationweb.org/blog/seo-for-nonprofits-beginners-guide/) **Published:** January 20, 2017 **Author:** stefanie-pous **Content:** **SEO (search engine optimization) is the practice of improving your website and content so it ranks higher in search results and attracts more visitors. For nonprofits, good SEO helps donors, volunteers, and the people you serve find you. It comes down to relevant keywords, helpful content, sound technical health, and credible links, built up steadily over time.** **SEO (search engine optimization)** is the creation or improvement of content such that it becomes more **visible in search engines**, invites more **organic search**, and increases **overall web traffic**. As a nonprofit, you want **visibility**. The more you appear in search results, the more people know about **you, your brand, your mission**, and how ***they can be a part of it***. Whether you’re looking to attract volunteers, donors, event attendees, or simply raise awareness about your cause, an optimized page will help you climb the ranks in Google. Because of this, using SEO for nonprofits is crucial. There are numerous factors that contribute to SEO ranking, and we are only beginning to scratch the surface of learning them. Particularly with Google’s ever-changing algorithms, SEO continues to mystify both newbies and seasoned veterans alike. But we do have some insight as to how Google bots crawl the internet and find the most relevant results to provide its searchers. To get us started, we checked in with SEO expert Brian Dean of [Backlinko](http://backlinko.com/). He gave some advice about [SEO for nonprofits](https://www.elevationweb.org/seo-for-nonprofits/): > ![brian dean photo](https://www.elevationweb.org/wp-content/uploads/2026/06/Brian-Dean-photo-300x297-1.jpg "Elevation")“Just like in the physical world, non-profits need to hustle with SEO to have success. That means that the days of putting up a simple page and a ‘donate’ button are long gone. But that’s actually GREAT news. > Non-profits that understand their cause can easily create the type of compelling content that Google will want to show its users.” **– Brian Dean** Check out our basic [guide to SEO for Nonprofits](https://www.elevationweb.org/seo-for-nonprofits/) to learn more about the key aspects of technical, on-page, and off-page SEO that you need to get your organization on the map. ## Technical SEO Technical SEO refers to the factors beyond site content and sharing that contribute to ranking. Using best practices based on an approximation of Google’s algorithms, technical SEO includes factors such as site speed, mobile optimization, site design/architecture, page redirects, and more. Ultimately, good technical SEO is what allows search engine spiders to crawl your site and index it appropriately. - Site speed - Mobile optimization - Site design/architecture - Page redirects - Eliminating duplicate content - Correct broken backlinks ## On-Page SEO On-page SEO is a combination of several factors that mostly involve the optimization of your content. Keeping in mind that unique, fresh, and high-quality content is Google’s preference, there are a few easy steps to working toward this goal. - URL - Content optimization - Title tags - Meta-descriptions - Internal links - Outbound links - Image optimization - Domain and page authority ## Off-Page SEO Off-page SEO can also be thought of as all SEO-promotion actions made outside of the page content. While on-page SEO focuses mostly on content optimization, off-page SEO focuses on everything else, including link building, social media, outreach, and more. There are disputes as to how much time should be dedicated to off-page SEO versus on-page (more people emphasize the influence of on-page), but both are individually important. - Backlink building - Social media - Guest blogging - Outreach - Advertising - Other forms of contributing ## Step-by-Step SEO for Nonprofits ### Step 1: Keyword Research A great starting point is with keyword research. This involves using a multitude of tools that help you narrow down: - Which topics are currently being buzzed about (and therefore create organic search) — use tools such as Google Trends, BuzzSumo , etc. - Keywords that will fit organically into your content or that you can easily optimize around - Also important to keep in mind: what are the keyword phrases that people will actually search for (ex: SEO for nonprofits vs. how to rank in Google searches) — what are the terms and phrases that people are actually typing into the search bar? - You can quickly obtain this information by typing a search phrase into Google and seeing how many results populate. - Finding the sweet spot of high search volume and low keyword difficulty. This means that there are a lot of people searching for your keyword phrase and not a lot of similar results with which to compete. Use tools such as Moz to help you decipher which keywords fall within this ideal range. ![moz seo for nonprofits](https://www.elevationweb.org/wp-content/uploads/2026/06/moz-screenshot-1.png "Elevation") ### Step 2: Content Optimization The next important task after defining your keywords is to optimize your content around them. Some important considerations for content optimization: - Include keywords in your title and other subheadings. - Include keywords in your URL and in your meta description. - Make sure you are using appropriate keyword density. In other words, include your keyword phrase multiple times within your content to signal to Google that it is relevant to the search phrase. - See to it that the entirety of the content is relevant to the words for which you are optimizing. ### ![yoast seo for nonprofits](https://www.elevationweb.org/wp-content/uploads/2026/06/yoast-screenshot.png "Elevation") ### Step 3: Distribution One of the most important components of your SEO plan is distribution. Having really great and optimized content is worth nothing if you don’t have the web traffic to promote it. A few things to think about in terms of distributing content: - Send it out to blogs and websites - Keep social share buttons available throughout your content. Tools such as AddThis give you the option to have social share buttons follow you down the page. Part of a great SEO strategy includes the ability to make your content go viral. ### Step 4: Backlink Building Another key aspect of your SEO strategy is backlink building. This is the off-page element of SEO and at times the most difficult. Your SEO “strength” will be much greater if you have links from reputable sources linking back to your pages. Procuring those links requires reaching out to different companies, people, blogs, etc. in your niche that might want to share your content. If the source of the backlink is reputable, this signals to Google that your content is credible and therefore will be of use in Google searches. Keep building your learning by downloading our guide to SEO for Nonprofits: [![sweater_0014_beginners guide to SEO](https://www.elevationweb.org/wp-content/uploads/2026/06/sweater_0014_beginners-guide-to-SEO.jpg)](https://go.elevationweb.org/seo-for-nonprofits-guide) [**DOWNLOAD**](https://go.elevationweb.org/seo-for-nonprofits-guide) *For the full picture of how nonprofits get found, see our complete [nonprofit SEO guide](/blog/nonprofit-seo-guide/).* ## Nonprofit SEO FAQs ### What is SEO? Search engine optimization is improving your site and content so search engines rank it higher and more people find you organically. For nonprofits, it means donors, volunteers, and beneficiaries can discover your mission through search. ### Why does SEO matter for nonprofits? Higher visibility in search brings free, ongoing traffic from people actively looking for causes, services, or ways to help. Unlike ads, organic rankings keep working without paying per click, which suits tight budgets. ### How do nonprofits start with SEO? Identify the terms your audience searches, create genuinely helpful content around them, and make sure your site is fast, mobile-friendly, and well-structured. Then earn credible links from relevant organizations over time. ### How long does SEO take to work? SEO is a long-term effort, not an instant fix. It often takes months to see meaningful ranking gains, but the traffic it builds is durable and compounds as your content and authority grow. ### What is the difference between SEO and paid ads? SEO earns unpaid rankings by improving your site and content, while paid search ads buy immediate visibility. Our [SEO and GEO service](/services-seo-geo/) helps nonprofits grow lasting organic and AI-search visibility. ![author avatar](https://secure.gravatar.com/avatar/082eab258f13d1f9dd235645c8ce097c4380f40b44129f307ccbda763872470f?s=300&d=mm&r=g) stefanie-pous [See Full Bio](https://www.elevationweb.org/author/stefanie-pous/) [ ](https://www.elevationweb.org/author/stefanie-pous/) **Categories:** SEO for Nonprofits --- ### [PayPal Donate Button: The Fast and Easy Way to Receive Online Donations](https://www.elevationweb.org/blog/paypal-donate-button/) **Published:** January 24, 2017 **Author:** sara-lowe **Content:** It is an undeniable trend that as technology continues to advance, traditional payment methods are becoming increasingly out-of-date. This means that now, more than ever, **your nonprofit is depending on easy-to-use online donation methods.** It is crucial that your website display links to donate money by using clear and and attention-grabbing tools. One of the best ways you can do this is through donation buttons, and the[ PayPal donate button](https://www.paypal.com/us/webapps/mpp/donations) is a great option that you can utilize. The button is both **customizable** and **easy to set up.** Here, we’ve compiled [everything you need to know about using PayPal](https://www.jotform.com/how-does-paypal-work/) and its donate button. ## How to Setup Your PayPal Donate Button in WordPress Setting up a donation button on your nonprofit’s website isn’t difficult and can be done in a few easy steps. Once you create your button, all you need to do is copy the code and place it on your website. Below is a video that will show you the steps for adding a PayPal donate button in WordPress. ## Solutions Offered by PayPal for Your Nonprofit Over 500,000 nonprofits received billions of dollars through PayPal last year. The following are some of the solutions that PayPal offers that can help [grow your online donations](https://www.elevationweb.org/blog/increase-online-donations-psychology). ### PayPal Donate Button This is an easy way to accept online payments. [One simple button](https://www.paypal.com/us/webapps/mpp/donations) allows you to accept credit cards, debit cards, and PayPal payments. You don’t even need a PayPal account to give money, which could attract new donors. ### PayPal Here This is the ideal app to fundraise in person. Whether you need to accept donations on the spot or sell fundraising items, [PayPal Here](https://www.paypal.com/us/webapps/mpp/credit-card-reader) is an easy way to accept credit cards, debit cards and PayPal right on your smartphone or tablet. Swipe transactions are at a low fee of 2.7%. ### PayPal.Me Send your donors your nonprofit’s personalized [PayPal.Me](https://www.paypal.com/us/webapps/mpp/sem/paypal-me-for-business) link to allow your donors to contribute to your cause. Your nonprofit can customize this link and share it on your website or via social media channels. ### PayPal Giving Fund By enrolling in the [PayPal Giving Fund](https://www.paypal.com/givingfund/), your nonprofit gains access to a plethora of donors across PayPal, eBay, and more. The program provides donation reports, issues tax receipts, and aggregates donations for monthly electronic distribution. It can also help expose your nonprofit to a network of good that can put your organization in front of millions of potential donors. ## Benefits of Choosing PayPal ### Affordable A basic PayPal account is free, and [PayPal offers discounted transaction fees for nonprofits as well](https://go.elevationweb.org/nonprofit-tech-discounts). There are no extra fees for setup, statements, withdrawals or cancellations. The PayPal Pro account includes all the benefits of the Standard account but also factors in a $30 monthly fee. ### Customizable The PayPal donate button allows you to customize its size, remove credit card logos, or even use your own custom image instead, such as your organization’s logo. If you use your own image, it must already be hosted on its own URL. ### Quick With PayPal, you are able to access your funds quickly, with money usually showing up in your account within minutes of receiving a donation. You may then transfer it to your nonprofit’s bank account at no charge. ### Secure PayPal offers automatic fraud screening that helps protect you and your donors. It is also PCI compliant, so your donors can be assured that their credit card information will stay confidential. In addition, having a PayPal donate button doesn’t require a SSL certificate for your site. ## PayPal Plans ### Basic Plan PayPal’s Basic plan is free, and it offers [discounted transaction rates for 501(c)(3) nonprofits](https://go.elevationweb.org/nonprofit-tech-discounts) of 1.99% + $0.49 per transaction with no monthly fee. ### Pro Plan PayPal’s Pro plan operates similarly to the Basic plan, but your donors are able to stay on your website while they fill out their personal information instead of being redirected to the corresponding PayPal page. Repeat research has shown that having a donate page within your website increases online giving rates, but it will incur a monthly fee of $30. ## Examples of Nonprofits That Use the PayPal Donate Button The following are some examples of websites of nonprofits that utilize the PayPal donate button: [Pencils of Promise](https://pencilsofpromise.org/donate/) [![3-1.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/3-1.jpg)](https://pencilsofpromise.org/donate/v) **PayPal lets nonprofits accept online donations with a free, embeddable donate button. Verified 501(c)(3) organizations also qualify for reduced transaction fees and can enroll in PayPal Giving Fund. Here is how to set one up and how it compares to other donation tools.** [Charity Water](https://donate.charitywater.org/dual/general_for_split/monthly_for_split) [![4-1.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/4-1.jpg)](https://donate.charitywater.org/dual/general_for_split/monthly_for_split) [Livestrong](https://secure.livestrong.org/site/Donation2?df_id=5044&5044.donation=form1) [![daf.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/daf.jpg)](https://secure.livestrong.org/site/Donation2?df_id=5044&5044.donation=form1) [Partners in Health](https://donate.pih.org/give-today) [![2-2.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/2-2.jpg)](https://donate.pih.org/give-today) ## ## Other Donation Tools Of course PayPal is just one of many options out there to help grow your online fundraising, and you should read reviews about the **[pros and cons of PayPal compared to other tools](https://www.capterra.com/resources/6-donation-tools-grow-nonprofit-fundraising/) used for donations**. The obvious advantage of using PayPal is that it has a trusted brand and a long history of processing payments on the web. If you have more insights to share regarding donation tools or even your own experiences with the PayPal donate button, please reach out to us at [Elevation](https://www.elevationweb.org/). We’d love to hear from you! **Bonus:** You can also check out these three tips to [ensure success with your donate button](https://www.elevationweb.org/blog/responsive-web-design/3-tips-for-donation-button-success/). Happy fundraising! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## PayPal donate button FAQs ### How do you add a PayPal donate button to a website? Create or log into a PayPal business/nonprofit account, generate a Donate button in the PayPal dashboard, then copy the embed code onto your site or use your donation platform’s PayPal integration. ### Is PayPal free for nonprofits? Setting up a donate button is free; PayPal charges a per-transaction fee, which is discounted for confirmed 501(c)(3) nonprofits. ### What are PayPal’s nonprofit fees? Confirmed charities receive a reduced rate on donations versus standard processing fees. Rates change, so confirm the current nonprofit rate in your PayPal account. ### What is PayPal Giving Fund? A program that lets donors give to your nonprofit through PayPal with no fees, often surfaced across PayPal and partner platforms. ### Is PayPal good for nonprofit donations? It is fast to set up and widely trusted, but a dedicated donation platform usually offers better donor data, recurring giving, and branding. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** Fundraising & Donations --- ### [70 #NPTech Twitter Accounts You Should Be Following [Updated]](https://www.elevationweb.org/blog/70-twitter-accounts-you-should-be-following/) **Published:** March 14, 2017 **Author:** sara-lowe **Content:** **Following the right nonprofit-technology and fundraising voices on social media keeps your team current on tools, trends, and best practices in the sector. The goal is a focused feed of experts, organizations, and communities who share practical, relevant insight – not just adding accounts, but curating sources that genuinely inform your work.** There’s no doubt that we’re living in the information age. With everything readily available to us, we expect instant gratification when seeking information. Taking the time to comb through blogs and search results can be daunting, but quicker solutions are available to us. Social media — namely, Twitter — is the quickest and simplest source for news and information. Latest news often breaks on Twitter before any other news source can get to covering it. In 140 characters or less, you can instantly know what’s going on in the world or learn about essentially any topic out there by searching for a particular hashtag. And what’s better than instant? **The #nptech world is full of great advice about running nonprofit organizations and charities, and digital strategies specifically geared towards this sector and helping you achieve online marketing success.** If your Twitter feed is clogged up with spam or otherwise unimportant tweets, you may miss out on some important information. If you want to clear out those newsfeeds and make room for the most important #nptech, you should absolutely be following these accounts. ![instagram-icon](https://www.elevationweb.org/wp-content/uploads/2026/06/twitter-icon.png)TwitterExpertsSpecialty[@jeffbullas](https://twitter.com/jeffbullas)Jeff BullasContent Marketing Influencer[@PamelaGrow](https://twitter.com/PamelaGrow)Pamela GrowFundraising Expert[@JohnHaydon](https://twitter.com/johnhaydon)John HaydonMarketing and Fundraising Expert[@JuliaCSocial](https://twitter.com/JuliaCSocial)Julia C. CampbellDigital Marketing Consultant[@kivilm](https://twitter.com/kivilm)Kivi Leroux MillerFounder and CEO of Nonprofit Marketing Guide[@askdebra](https://twitter.com/askdebra)Debra AskanaseSocial and Digital Engagement Strategist[@mcahalane](https://twitter.com/mcahalane)Mary CahalaneFounder of Hands on Fundraising[@caryn74](https://twitter.com/caryn74)Caryn SteinVP of Marketing at Ruffalo Noel Levitz[@GailPerrync](https://twitter.com/GailPerrync)Gail PerryFounder of Fired-Up Fundraising[@bradyjosephson](https://twitter.com/bradyjosephson)Brady JosephsonPrincipal of Swift Charity[@Amyrsward](https://twitter.com/amyrsward)Amy Sample WardCEO of Nonprofit Technology Network[@ritusharma1](https://twitter.com/ritusharma1)Ritu SharmaCEO of Social Media for Nonprofits[@sldoolittle](https://twitter.com/sldoolittle)Shanon DoolittleFundraising Coach[@bph](https://twitter.com/bph)Birgit Pauli-HaackWeb + Mobile Strategist & Coder[@kanter](https://twitter.com/kanter)Beth KanterNonprofit Tech Expert & Trainer[@karentgraham](https://twitter.com/karentgraham)Karen GrahamExecutive Director of Idealware[@JayBarclayLove](https://twitter.com/JayBarclayLove)Jay B LoveCo-Founder & CEO of Bloomerang[@farra](https://twitter.com/farra)Farra TrompeterVP of Big Duck[@ClairityCharity](https://twitter.com/CharityClairity)Claire AxelradFounder of Clairification[@SusanMcP1](https://twitter.com/susanmcp1)Susan McPhersonFounder & CEO of McPherson Strategies[@GordonJayFrost](https://twitter.com/GordonJayFrost)Jay FrostFundraising Expert[@kirstenbullock](https://twitter.com/kirstenbullock)Kirsten BullockPresident of Bullock Consulting[@JohnHornbeck](https://twitter.com/JohnHornbeck1)John HornbeckDirector of Nonprofits Helpdesk[@DanPallotta](https://twitter.com/danpallotta)Dan PallottaSpeaker & Founder of Charity Defense Council[@joangarry](https://twitter.com/joangarry)Joan GarryActivist & Nonprofit Consultant[@alicekorngold](https://twitter.com/alicekorngold)Alice KorngoldPresident & CEO of Korngold Consulting[@dheyman](https://twitter.com/dheyman)Darian R. HeymanBest-Selling Nonprofit Author & Speaker[@NancySchwartz](https://twitter.com/NancySchwartz)Nancy SchwartzFounder of Getting Attention[@joannefritz](https://twitter.com/joannefritz)Joanne FritzExpert on Nonprofits at The Balance (About.com)[@vanessaechase](https://twitter.com/vanessaechase)Vanessa ChaseAuthor of The Storytelling Non-Profit[@maddiegrant](https://twitter.com/maddiegrant)Maddie GrantEditor at Social Fish[@IanMAdair](https://twitter.com/IanMAdair)Ian AdairNonprofit Consultant & Speaker[@CharlesBest](https://twitter.com/CharlesBest)Charles BestFounder of DonorsChoose[@p2173](https://twitter.com/p2173)Lucy BernholzPhilanthropy Wonk[@dan\_blakemore](https://twitter.com/dan_blakemore)Dan BlakemoreNonprofit Fundraiser ![instagram-icon](https://www.elevationweb.org/wp-content/uploads/2026/06/twitter-icon.png)TwitterOrganizationsSpecialty[@Network4Good](https://twitter.com/Network4Good)Network for GoodEasy-to-Use Fundraising Software[@NTEN](https://twitter.com/NTENorg)Nonprofit Technology NetworkNonprofit Technology Agency[@GuideStarUSA](https://twitter.com/GuideStarUSA)GuideStar USANonprofit Data[@NPHub](https://twitter.com/NPhub)Nonprofit HubNonprofit Fundraising & Marketing[@classy](https://twitter.com/classy)ClassyOnline & Mobile Fundraising[@socialfish](https://twitter.com/socialfish)SocialFishSocial Media Strategy for Nonprofits[@TheSocialMs](https://twitter.com/TheSocialMs)The Social MarketersSocial Media Marketing[@idealware](https://twitter.com/idealware)IdealwareNonprofit Technology Consultancy[@socialbrite](https://twitter.com/socialbrite)SocialbriteSocial Media Learning Hub & Nonprofit Consultancy[@Tech\_Impact](https://twitter.com/Tech_Impact)Tech ImpactNonprofit Technology Empowerment[@bigduck](https://twitter.com/bigduck)Big DuckSmart Nonprofit Communications[@Care2](https://twitter.com/Care2)Care2Activist Social Network[@eleventygroup](https://twitter.com/eleventygroup)EleventyData Marketing Agency[@CauseVox](https://twitter.com/CauseVox)CauseVoxOnline Fundraising[@WildApricot](https://twitter.com/WildApricot)Wild ApricotMembership Management[@2xDonations](https://twitter.com/2xDonations)Double the DonationGift Matching & Volunteer Grant Service[@SMExaminer](https://twitter.com/SMExaminer)SocialMedia ExaminerSocial Media Marketing Conference[@bloomerangTech](https://twitter.com/bloomerangTech)BloomerangNonprofit Donor Database[@Convince](https://twitter.com/convince)Convince & ConvertDigital Marketing for Nonprofits[@Philanthropy](https://twitter.com/Philanthropy)PhilanthropyNonprofit News and Resources[@NetSquared](https://twitter.com/NetSquared)NetSquaredEducational & Social Events for Nonprofits[@Quicksprout](https://twitter.com/QuickSpr0ut)Quick SproutIncreases Traffic[@Capterra](https://twitter.com/Capterra)CapterraSoftware for Nonprofits[@SalsaLabs](https://twitter.com/salsalabs)SalsaNonprofit CRM Software[@TechSoup](https://twitter.com/TechSoup)TechSoupNonprofit Forum[@AssociationsNow](https://twitter.com/AssociationsNow)Associations NowNews and Magazine for Nonprofits[@fdncenter](https://twitter.com/fdncenter)Foundation CenterInformation Source for Nonprofits[@SM4Nonprofits](https://twitter.com/SM4Nonprofits)Social Media for NonprofitsSocial Media for Nonprofits[@MagnifyGOOD](https://twitter.com/MagnifyGOOD)MagnifyGOODNonprofit Communications Consultancy[@npquarterly](https://twitter.com/npquarterly)Nonprofit QuarterlyJournalism for Nonprofits[@Blackbaud](https://twitter.com/blackbaud)BlackbaudCloud Software Company[@MediaCause](https://twitter.com/mediacause)Media CauseMarketing & Communications Agency[@GreaterGiving](https://twitter.com/GreaterGiving)Greater GivingFundraising Technology & Events[@SalesforceOrg](https://twitter.com/SalesforceOrg)Salesforce.orgNonprofit Technology[@NatlCouncilNPs](https://twitter.com/NatlCouncilNPs)National Council of NonprofitsNational Nonprofit AdvocateWant even more #NPTech news? Check out Elevation’s Twitter here! *Social is one channel in a larger system — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Social Media FAQs ### Who should nonprofits follow on social media? Look for sector experts, peer organizations, funders, and nonprofit-technology voices who share practical, relevant advice. A focused list of trusted sources beats following everyone. ### How does following experts help my nonprofit? It keeps you current on tools, trends, fundraising tactics, and sector news, and surfaces ideas you can adapt. A well-curated feed becomes an ongoing, free professional development resource. ### How do I keep my social feed useful? Curate deliberately – follow sources that consistently add value and unfollow noise. Lists or saved feeds can help you separate professional learning from general browsing. ### Should we follow other nonprofits? Yes. Peers share what works, spark collaboration, and offer inspiration for campaigns and content. Watching organizations you admire is a practical way to learn. ### How do we turn insight into action? Translate what you learn into your own strategy – test ideas, adapt campaigns, and refine your channels. Elevation’s [digital marketing services](/services-growth-marketing/) can help put it into practice. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** Social Media --- ### [Donation Usability: 6 Ways to Improve User Experience [INFOGRAPHIC]](https://www.elevationweb.org/blog/donation-usability-6-ways-to-improve-user-experience/) **Published:** March 23, 2017 **Author:** sara-lowe **Content:** As a nonprofit, your focus should not only be on directing possible donors to your donation page but also providing them with a clear, simple, and exciting donating experience. Your goal as an organization is to have all those who have reached your donation page follow through and complete the action, right? After all, your donate page is the medium that funnels you the means to operate your organization and spread good in the world! We at Elevation want you give your visitors the best experience possible when donating to your cause, so by following the 6 steps outlined in the infographic below, you can be sure to create a great user experience for your donors! ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Infographic-2-2-scaled-1-scaled.webp "Elevation") **Donation usability is how easy and pleasant it is for supporters to complete a gift on your site. You improve it by simplifying the donation form, making the page mobile-friendly and fast, minimizing required fields, keeping the design clear and focused, and reassuring donors with trust signals, so more visitors who intend to give actually finish.** We hope you enjoy the infographic and will share it with your community! As always, if you would like share your own personal experiences regarding donation usability, please feel free to comment below or reach out to us at [Elevation](https://www.elevationweb.org/). We’d love to hear from you! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Donation Usability FAQs ### What is donation usability? It’s how easy and pleasant it is for supporters to complete a donation on your website. Good usability removes friction so visitors who intend to give actually finish, rather than abandoning the form. ### How can I make my donation page easier to use? Simplify the form, ask only for essential fields, make the page fast and mobile-friendly, keep the layout clean and focused, and add trust signals. Each removed obstacle increases the share of donors who complete their gift. ### Why do people abandon donation forms? Common reasons include forms that are too long, confusing layouts, slow or non-mobile-friendly pages, and a lack of trust signals. Each added step or doubt gives donors a reason to leave before finishing. ### How does mobile experience affect donations? Many donors give on phones, so a donation page that’s slow or awkward on mobile loses completed gifts. A fast, responsive, single-column form makes mobile giving effortless. [UX and UI design](/services-ux-ui-design/) can help optimize it. ### What trust signals help donors feel safe? Visible security indicators, familiar payment options, and clear information about how gifts are used reassure donors. Confidence that the process is safe and legitimate makes people more likely to complete their gift. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** Fundraising & Donations, UX for Nonprofits --- ### [8 Ways Your Nonprofit Can Use Live-Streaming Video for Better Storytelling](https://www.elevationweb.org/blog/8-ways-your-nonprofit-can-use-live-streaming-video/) **Published:** April 19, 2017 **Author:** julia-campbell **Content:** **Live-streaming video helps nonprofits tell their story in real time and build authentic connection: live interviews, event coverage, behind-the-scenes tours, Q&As, fundraising appeals, and supporter shout-outs. Broadcasting live on social platforms increases transparency and reach and lets supporters engage directly with your mission as it happens.** Live-streaming video on Facebook, Instagram, Periscope, etc., is all the rage for nonprofits who want to up their digital storytelling game. This exciting new storytelling device involves filming an event live and broadcasting it via social media and other digital channels. It may sound terrifying to the uninitiated, but take note: **Live-streaming video is the most popular form of video content on the web today.** With nonprofits across the sector continually being accused of shying away from the spotlight and spending all of their money on administrative costs, **I see live-streaming video as an innovative way to get out of the shadows, become more transparent, and create an authentic connection with supporters — all things that nonprofits and donors alike are craving!** Live-streaming videos are broadcast almost exclusively through mobile apps like Facebook Live, Instagram, Blab, Periscope, or Google Hangout. The tool that you use is not important as long as you do some research into what your audience members are using and which platforms they prefer. The videos are then stored within the platform for later viewing. They can also be downloaded and used again, if you so choose, on your nonprofit website or blog, for example. If your goal is to cultivate deeper relationships with your supporters and to get more exposure for your cause, live-streaming video may be a tactic to consider. In this post, I will share **8 ways nonprofits can use live-streaming video to connect with their audience and tell their stories, all with the added benefit of increased reach on social media platforms.** ## **Live Interviews** [The Metropolitan Museum of Art](https://www.facebook.com/pg/metmuseum/videos/) enlisted Brinda Kumar, a researcher and curator of the “Nasreen Mohamedi” exhibition, to walk viewers in real time through the exhibition with Sree Sreenivasan, The Met’s Chief Digital Officer. This real-time interaction with people who work at the Met serves to break down walls and encourages people to ask questions, driving engagement and raising awareness of its latest exhibition. Committed to transparency and accessibility in philanthropy, [Bill & Melinda Gates Foundation ](https://www.facebook.com/pg/gatesfoundation/videos/)CEO, Sue Desmond-Hellmann, often takes questions and comments from viewers live on Facebook. Viewers can ask questions about currently funded projects, planned activities, and trends in the sector as well as express their opinions on the topic at hand. ## **Live from the Field** ![humane-society-live-streaming.png](https://www.elevationweb.org/wp-content/uploads/2026/06/humane-society-live-streaming.png)What could be better fodder for a live-streaming broadcast than a dive off the coast of California? Nonprofit [explore.org](https://www.facebook.com/pg/endangeredanimals/videos/) followed oceanographer Sylvia A. Earle as she explored the Channel Islands’ kelp forest. Knowing its Facebook fans are passionate about conserving the kelp forests and the aquatic creatures who live there, the video provides a live, in-the-moment glimpse into its work and the beautiful environment it is preserving. [The Humane Society of the United States](https://www.facebook.com/pg/humanesociety/videos/) often uses live-streaming video to take supporters directly into the field of animal care and rescue. Through live streaming baby raccoon and baby bird feedings, it invites its supporters and anyone interested in animals to ask questions of wildlife experts and interact with staff and volunteers. ## **Live Backstage** Disease research and advocacy organization [Fred Hutch](https://www.facebook.com/pg/HutchinsonCenter/videos/) (formerly the Fred Hutchinson Cancer Research Center) invites viewers “into the kitchen” to talk with a featured chef at its big fundraiser, the Premier Chefs Dinner. This not only creates buzz for the event but it also helps raise money from people who are unable to physically attend the fundraiser. Organized to leverage the power of celebrities to raise money for children living in poverty, [Red Nose Day USA](https://www.facebook.com/pg/RedNoseDayUSA/videos/) featured a lively backstage conversation among actresses, Jane Lynch, Yvette Nicole Brown, and Mayim Bialik. The entertaining broadcast helped increase awareness of Red Nose Day USA as well as raise money for the organization. ## **Live from an Event** [The New York Public Library (NYPL)](https://www.facebook.com/pg/nypl/videos/) hosted a special story time in front of City Hall to raise awareness about its early literacy programs and to advocate for more investment in libraries. In the captions of the live video, available for viewing afterward, the NYPL encouraged people to take action on behalf of library funding and provided direct links to places where viewers could get more information and get involved. ![NYPL-live-streaming.png](https://www.elevationweb.org/wp-content/uploads/2026/06/NYPL-live-streaming.png) Live streaming doesn’t have to capture dramatic moments to be successful, but when it does, it can be incredibly effective for mobilizing supporters. For example, when [Greenpeace USA ](https://www.facebook.com/pg/greenpeaceusa/videos/)Executive Director, Annie Leonard, was interviewed live in front of the US Capitol, moments after being arrested at a #‎democracyawakens protest. ## **Live Q&A or AMA (Ask Me Anything)** This type of interactive event can be a live, exclusive, invite-only Google Hangout with the executive director and board chair, a public event such as a TweetChat on Twitter, or a live-streaming video interview on Facebook. Live Q&As require minimal planning (just make sure all the technology is working beforehand) and have the added benefit of providing you with a lot of content afterward that you can then re-use on your website, your email newsletter, and your blog. Invite supporters and those curious about your cause to a live AMA with the executive director, key staff person, major donor, or, better yet, a person that has directly benefited from your programs and services. This type of live video can be very lively and usually generates a lot of great questions and comments. The possibilities of and ways to use live-streaming video to tell your story are only as limited as your creativity. If you’re interested in digital storytelling, sign up for a [free copy of the first chapter](https://app.convertkit.com/landing_pages/139706?__hstc=&__hssc=&hsCtaTracking=2808e9e4-db95-437a-ae6c-c9d3e5c7b1ff%7C6723b5d2-9bd6-472f-98bc-34737bc239c2) of Julia Campbell’s new book, *Storytelling in the Digital Age: A Guide. for Nonprofits*, ## **Live Video Series** Consider creating an entire series that broadcasts at the same time and day each week–much like a TV show–so that your fans can count on it and put it on their calendars. Viewership will need to build over time, but your supporters will come to rely on this broadcast as a means of learning about the latest news at your organization and the most current results of your work. ## **Live Newsjacking and Commentary** Comment on news and trending topics in the moment that people are talking about them. This is especially vital if you are an organization that mobilizes supporters and advocates on behalf of a particular issue and you want to go beyond sending text updates as legislation unfolds. If you are not able to express an opinion on behalf of your organization, simply ask your viewers what they think and what they would do. ## **Live Crowdsourcing** Get live feedback on a question or solutions to a problem you are having. Openly share the process by which your organization makes decisions and let your donors and supporters contribute to the conversation. What better way to build ownership and camaraderie than a live, unfiltered discussion about a potential strategic decision of the organization? The key to success with live-streaming video is to tell stories as they happen. Once you get more comfortable with Facebook Live and the way it works and once you get a sense of how your audience will react, you can start telling the stories of the people, families, animals, and communities that you serve in real time. It may sound scary, but it can be exciting to share your work with the world as it happens. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Live-Streaming FAQs ### Why should nonprofits use live-streaming video? Live video is engaging, authentic, and immediate, and it tends to get strong reach on social platforms. It lets supporters experience your work as it happens and connect directly with your team. ### What can nonprofits live-stream? Interviews, events, behind-the-scenes tours, Q&A sessions, fundraising appeals, program highlights, and supporter recognition. Almost any moment that shows your mission in action can become a stream. ### Do we need expensive equipment to live-stream? No. A modern smartphone and a stable connection are enough to start. Clear audio and good lighting matter more than costly gear, so focus there first. ### How do we get people to watch a live stream? Promote it in advance, pick a consistent time, and tell viewers what to expect. Interacting live by answering questions and acknowledging viewers keeps people watching and coming back. ### Can live-streaming help with fundraising? Yes. Real-time storytelling and direct appeals can move viewers to give in the moment, and you can pair streams with a clear way to donate. Authentic connection often drives generosity. ![author avatar](https://secure.gravatar.com/avatar/109ab87a0ee254e938eb69bc1053dc218cf6c05c908488947707689bbb2c0ddc?s=300&d=mm&r=g) julia-campbell [See Full Bio](https://www.elevationweb.org/author/julia-campbell/) [ ](https://www.elevationweb.org/author/julia-campbell/) **Categories:** Nonprofit Marketing, Social Media --- ### [4 Components Of A Great Fundraising Offer](https://www.elevationweb.org/blog/great-fundraising-offer/) **Published:** June 22, 2017 **Author:** brady-josephson **Content:** **A great fundraising offer clearly tells donors what their gift will do, why it matters now, and what specific impact it creates, usually combining an emotional connection with a concrete, tangible outcome. Strong offers make giving feel meaningful and urgent by showing the donor exactly how they become the hero of a real story.** How much time have you spent thinking about your fundraising offer? Researching your fundraising offer? Understanding what a fundraising offer even is? I’ve spent a decent amount of time in the fundraising and nonprofit space (my entire career) but when I chat with or read older, wiser, and more experienced fundraisers like [Tim Kachuriak from NextAfter](https://www.nextafter.com/about-us/tim-kachuriak/), [Jeff Brooks from Moceanic](https://www.moceanic.com/jeffs-profile/) and [Steven Screen from The Better Fundraising Company](http://betterfundraising.com/meet-steven-jim/), a common key element to fundraising comes up: **the fundraising offer**. The fundraising offer is simply what you are asking a donor to do. And while I have thought about offers, specifically how to [use incentives to increase urgency](http://recharity.ca/can-make-giving-easier-effective-engaging/) and [make things tangible to combat a sense of futility](http://recharity.ca/the-science-of-giving-10-posts/), I don’t think I’ve spent nearly enough time considering the fundraising offer in my own work, life, and career. And that’s a shame. Who knows how more effective campaigns, ideas, and appeals would’ve been if I’d given the fundraising offer the time and attention it deserves. [Steven, and Jeff Brooks, say the audience, who is 40% of fundraising, the offer, what, is 40%, and the creative, how, is just 20%](http://www.futurefundraisingnow.com/future-fundraising/2014/12/how-to-build-an-effective-fundraising-offer.html). ### Steven Screen from The Better Fundraising Company on Fundraising Listen on: [iTunes](https://itunes.apple.com/ca/podcast/the-good-journey-pod/id1216805702?mt=2&ign-mpt=uo%3D4) | [SoundCloud](https://soundcloud.com/thegoodjourney) | [Stitcher](http://www.stitcher.com/podcast/the-good-journey-2/the-good-journey?refid=stpr) | [Google Play](https://play.google.com/music/m/Ionxpsas6f3xcal4ll7edoths7e?t=The_Good_Journey_Pod) Are you spending 40% of your time thinking of a great and compelling offer to donors? I’m guessing you, like me, spend most of your time looking at how a page is designed, or the phrasing of copy, or how many emails, ads, and letters you will send and how you’ll track it. Not that those things aren’t important (particularly the tracking) but if the offer is crap, then you can have the best creative or tactics in the world but your fundraising will always be limited. So what makes a great offer and how can you do it? Glad you asked… based on the interview with Steven and some writing from Mr. Brooks, here are… ## 4 Components Of A Great Fundraising Offer \[INFOGRAPHIC\] ![4-Components-to-A-Great-Offer.png](https://www.elevationweb.org/wp-content/uploads/2026/06/4-Components-to-A-Great-Offer.png) **Let’s break those down a bit more:** ### 1. A Human Sized Problem There not only needs to a problem (otherwise why are you asking for money in the first place) but it must be human sized and/or in human terms. If the problem is too big, doesn’t mean anything to the donor on an emotional level, or just seems impossible then it will be difficult for them to engage further. And even if they do give, they won’t feel as good! **Questions to ask:** - Do you have a problem for donors to solve? - Does the problem seem solvable to the average donor? - Is the problem put in human terms? Let’s face it, some of the problems you are trying to address are not ‘human sized’. Look at our world today and there are issues and areas that seem unsolvable. But breaking down a big problem into a smaller chunk – time, cost, or scope – can help. And putting in human terms – here’s a story of one person who is or will be impacted – is also hugely important. It not only brings a more emotional side to your offer but can communicate a big problem in a way that means more to us as humans. *Wisdom from Jeff Brooks:* > This part of the fundraising offer is not for the faint of heart. It takes guts and an unflinching, eyes-open approach to vividly portray a problem that will motivate donors to act. People on your team who are timid, paranoid or bureaucratic-minded will not like it! ### 2. A Solution That’s Easily Understood Will they need a Ph.D., to read a 52 page PDF, or watch 8 documentaries in order to get how their donation will help solve the problem? Hopefully not. They need to get it and, increasingly, get it quickly in a noisy, fast past, and competitive world. So put it in terms they’ll understand! **Questions to ask:** - Will your ideal average donor understand the solution? - Could a donor re-tell the solution to her friends? - Can you make the solution simpler by adding complexity later on in the donor journey? This area was one of my biggest mistakes because I loved the solutions of organizations I worked for so I would, inadvertently, jump to how we were sustainable, unique, innovative, but in doing so I created more confusion and questions for the donor. If you’re passionate about who you help and how – that’s great – but you have to work even harder to fight against over complicating your solution. *Wisdom from Jeff Brooks:* > If the problem is hunger, the solution should be food — even if your organizational goals center around economic empowerment, civil society, or anything similarly lofty and abstract. Remember, those things are effective at eliminating hunger because they result in food. Most donors aren’t going to follow the winding trail that leads from civil society to a child rescued from death’s grip. And why should they? Do you know how your cell phone works, or do you just want it to work? ### 3. A Price Point That Seems Like A Good Deal Alright, you have a clear, solvable problem… what does the donor do? Give $1? That doesn’t seem like it will help much. Give $1M? Well, they certainly don’t have that kind of coin! Each donor is different so being specific to them from what you know is best or offering ‘levels’ or options when you need to be vague can work. **Questions to ask:** - What are reasonable and relatable price points for each donor group? - What do those price points buy, get, or allow? - How will the donor be able to know or see this in action? Having a price point that seems like a good deal isn’t about chopping up your program budget, getting ‘restricted’ funds, or lying to donors. It’s about telling them, as specifically as you can, what a certain amount of money, when entrusted to you, will do. If you ask for $50, for example, think about a donor asking you what that did 6 months down the road, what would you say? That’s how you can start answering the price point question. *Wisdom from Jeff Brooks:* > It’s a good deal. Everyone loves a bargain. The best offers meet that need by giving donors “bang for the buck.” (That exact phrase has been brought up by donors in virtually every nonprofit focus group I’ve observed.) Whatever the cost of the offer, it has to seem amazingly low for what it accomplishes. ### 4. A Sense of Urgency To Act Today The donor is onboard but why today? Why not just flag the email, put the letter off the to the side, or ‘like’ the post and move on with their day? Deadlines, practical reasons, negative consequences, and additional incentives (like matching) can help the donor do today what they most likely won’t tomorrow. **Questions to ask:** - Is there a deadline? - Is there a practical reason? - Is there a negative consequence if they don’t act? - Is there any other incentive? This is where countdown clocks, thermometers, [matching gifts](http://recharity.ca/multiplying-magic-matching-funds/), [100% overhead covered](http://www.futurefundraisingnow.com/future-fundraising/2017/04/why-you-should-consider-the-100-to-programs-offer.html) or [100% goes to overhead offers](http://www.futurefundraisingnow.com/future-fundraising/2016/06/0-to-programs-another-offer-worth-trying.html), and seasonal dates all come into play. And don’t underestimate their importance. You can do #1, #2, and #3 well but if the donor can easily ignore the appeal or put it off, it’s almost all for naught. *Wisdom from Jeff Brooks:* > Give your donor specific reasons not to delay her response. If a donor puts the decision aside for later, the chance of it happening drops dramatically. If you did a good job describing the problem (see element No. 1), you already have a lot of urgency. ## Why Is An Offer So Important? The fundraising offer is important for two main reasons: - A great fundraising offer gives people an understandable, action-oriented way to engage with you. - A great fundraising offer gives your organization a great storytelling, impact, reporting, and trust building opportunity (re: stewardship). That second point is incredibly important. As you look to bolster donor retention rates, show more impact, and connect with an increasingly demanding donor (in a good way), if you don’t present a specific opportunity for a donor to give it’s harder to give them a specific update to show impact and earn trust. [The greatest email I ever received from charity: water](http://recharity.ca/4-lessons-awesome-charity-water-email/) – where they reported back on my gift with a progress update, ‘you’ language, video a and reminder of what I supported – was only possible because they had such a tangible and specific offer. The fundraising offer creates the trust building opportunity later down the road. If you can use that opportunity then you’ll build trust, earn more donor loyalty, and you’ll each be better off in the long run. But if you don’t But… if you don’t follow up or can’t, then it not only undermines your past offer and relationship with the donor, it makes your future offers less trustworthy and credible. If you ask me to give $50 that can help give food to a kid for a month, sweet, but at some point, you need to tell me that some kids got some food in part because of my donation. ## So… The fundraising offer is hugely important to making sure you have a great campaign and can engage donors in fundraising that is understandable and compelling to them. It also creates a wonderful opportunity for you to earn more trust by ‘closing the loop’ and reporting back on the outcomes and impact of the offer and donations. Be sure to give your fundraising offer the time and attention it deserves. Your organization will be better for it and your donors happier because of it. ## Looking for more on offers? Jeff Brooks has a great presentation, below, on how he presents and builds offers (blog post [here](http://www.futurefundraisingnow.com/future-fundraising/2014/12/how-to-build-an-effective-fundraising-offer.html)) and a nice summary of the core elements of a great fundraising offer in a post [here](http://www.nonprofitpro.com/article/elements-great-fundraising-offer-411586/all/). **[Offer: The Key to Success in Fundraising](https://www.elevationweb.org/blog//www.slideshare.net/exceptbasses/offerthe-key-to-success-in-fundraising "Offer: The Key to Success in Fundraising")** from **[Jeff Brooks](https://www.slideshare.net/exceptbasses)** *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Fundraising Offer FAQs ### What is a fundraising offer? A fundraising offer is the specific proposition you make to donors: what their gift will accomplish, why it matters, and why now. A strong offer connects emotion with a concrete, tangible result the donor can picture. ### What are the components of a great fundraising offer? Great offers combine a clear problem, an emotional connection, a specific impact the gift creates, and a sense of urgency. They make the donor the hero by showing exactly how their support changes a real situation. ### Why is specificity important in a fundraising appeal? Specific outcomes feel real and achievable, while vague requests feel abstract. Telling donors what a gift concretely provides helps them picture their impact, which makes them more likely to give. ### How does urgency affect a fundraising offer? Honest urgency, such as a real deadline or pressing need, motivates people to act now rather than later. Manufactured or false urgency, however, can erode trust, so keep it genuine. ### How do we make the donor the hero of the story? Frame the appeal so the donor’s gift drives the change, not your organization. Show the problem, then position the donor as the one who makes the solution possible. People give when they see their own role in the impact. ![author avatar](https://secure.gravatar.com/avatar/65ab49258f86b8d590ff9ac8864bb1bdbf62cc4922f98be618f51c59a9a8db79?s=300&d=mm&r=g) brady-josephson [See Full Bio](https://www.elevationweb.org/author/brady-josephson/) [ ](https://www.elevationweb.org/author/brady-josephson/) **Categories:** Fundraising & Donations --- ### [What's Included in a Nonprofit Website Header? 15 Elements You Might (Or Maybe Should) Have](https://www.elevationweb.org/blog/15-nonprofit-website-header-elements/) **Published:** July 14, 2017 **Author:** sara-lowe **Content:** **Your nonprofit website header is prime real estate — it should make your mission clear, route visitors to what they need (donate, programs, about, contact), and stay simple. Below are the header elements worth considering, and which ones actually matter. (See our [web design & development work](/services-ux-ui-design/).)** What’s the first thing you see when you are browsing online and enter into a nonprofit website? A powerful image? An inspiring slogan or tagline? What’s the next thing you probably do? You will most likely scroll down to see more of the website. In that case, you will probably notice that the **website** **header is visible no matter how far down you have scrolled on the page.** “The[ purpose of your website header](http://www.bourncreative.com/how-to-design-a-website-header/) is to promote your brand and make your site instantly recognizable to those who are already familiar with you.” In fact, your header is going to be where your visitors look to in order to find any initial important information about your organization. Not only will you showcase your nonprofit logo in your header, but there are many different elements that compose your header’s sitemap. Your header is going to go across almost every page of your site (with some exceptions), so **you should make sure that it displays all the information that you deem important for your visitor to be able to easily access.** Remember that no website is alike and every organization needs unique features or widgets. **In this post, we have compiled a list of 15 different elements that you typically find on different types of nonprofit website headers.** ## **Logo** We at Elevation firmly believe that your nonprofit [should have a great logo](https://bloomerang.co/blog/the-5-elements-of-a-great-nonprofit-logo/). Nonprofits need great imagery and well thought-out design bundled up in a small icon to represent their organization, and this icon is almost always displayed at the top left-hand side of your website header and typically acts as the Home button when you click on it. [The Humane Society](http://www.humanesociety.org/) does a good job of boldly displaying their logo at the top of their Main Menu. If you want more inspiration on nonprofit logos, check out our [Best 75 Nonprofit Logos page here.](https://www.elevationweb.org/best-nonprofit-logos/) ![humane.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/humane.jpg) ## **About** Another essential element that you should include on your nonprofit website header is your About section. Your website visitors obviously need to know who you are and what your organization is all about in order to think about getting involved. [The Pushpa Project](https://www.pushpaproject.com/) has an interesting left-hand menu that allows you to easily find out more about the project by locating their About tab near the top of their Main Menu. ![pushpa.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/pushpa.jpg) ## **Our Work** Now that your audience knows a little more about you, they should also be able to find out what impact have you had in the world. Are you using real numbers to convey that impact? Are you putting your good work out there for everyone to see? [WWF](https://www.worldwildlife.org/), for example, includes their work as an important aspect of their header. This is because WWF deals with a vast amount global issues including climate, food, oceans, etc. which deserves their own interior page in order to educate those who are interested in their cause. ![wwf.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/wwf.jpg) ## **News/Blog** Another common feature to find on your website header is a Blog or News section. This section allows you to post updates or share articles on relevant topics in your industry. A great example of a nonprofit blog is [To Write Love On Her Arms](https://twloha.com/)‘s blog. They also clearly display a link to their blog on their website header, as seen below. ![twloha.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/twloha.jpg) ## **Donate | Get Involved/Volunteer | Fundraise Buttons** There’s no doubt that your nonprofit’s website needs Calls to Action (CTAs) that stand out from the rest of your page. Where is the best place for your CTAs? In your header, of course! First and foremost, your organization is most likely going to need a donate button. Keep in mind that this button is usually displayed regardless of the interior page your visitors navigate to – so make sure that it stands out! We have included two examples of nonprofit website headers below. The first, [Alex’s Lemonade Stand](https://www.alexslemonade.org/), displays a bright Donate button on the right, as well as a Get Involved button right next to it. If getting involved is a main priority for your organization, you should include it or a “Volunteer” button in your header. Another option that some nonprofit’s choose to include is a Fundraise CTA, as you can see on [charity:water](https://www.charitywater.org/)’s website header. ![alex.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/alex.jpg) ![charity.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/charity.jpg) ## **Social Media Icons** In today’s world, social media is such a vital part of any type of organization or company. It is a tool that you can use to communicate news, updates, events, photos, videos, new products, and more. Websites typically display social media icons on the header or footer, depending on the importance of the role social media has for your nonprofit or how busy you want your header to look. Although most organization simply display their social media icons, we found [The LGBT Network](http://lgbtnetwork.org/)’s social media buttons to be interesting as they display actual follower and like information. ![lgbt.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/lgbt.jpg) ## **Events | Contact Us** Does your nonprofit host many events? If you’re a museum like the [Art Institute of Chicago](http://www.artic.edu/), you probably have an events page that needs constant updating. Whatever type of organization you might have, if events are a priority for you, be sure to include a Calendar or Events tab on your header. The Art Institute of Chicago has a unique header and includes a separate mini navigation menu on the right-hand side where you can find an icon clearly displaying their Events Calendar. The [Children’s Foundation of America](https://childrensfoundationofamerica.org/) also has an Events tab, but we like how they also include their contact information on their header, which gives their visitors easy access to their phone number, email, address, etc. ![art.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/art.jpg) ![childrens.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/childrens.jpg) ## **Partners/Donors** Add a tab for your nonprofit’s partners or donors if you believe it to be an important facet of your organization. [One Drop](https://www.onedrop.org/en/) includes a tab for Partners and Donors where they include a list of their corporate partners like Cirque du Soleil and Microsoft as well as information about the value of their partnerships and donor relationships. ![one-drop.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/one-drop.jpg) ## **Store** Does your nonprofit sell merchandise? If so, consider putting it in your website header. [The Kennedy Center](http://www.kennedy-center.org/) not only has a link for their Gift Shop in their header, but it includes also a handy link for your Cart. They sell a variety of apparel, books, music, toys, and more in their store so it is important that they highlight these features at the top of their website. ![kennedy.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/kennedy.jpg) ## **Language | Search Box** If you organization is international and deals with many different countries, it’s a good idea to have the option to view your website in different languages as [Unicef](https://www.unicef.org/) does, who offers their website to be viewed in English, French, Spanish, Arabic, and Chinese. Also, be sure to include a Search option so that your visitors can easily find what they are looking for on your site. ![unicef.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/unicef.jpg) ## **Membership Administrator** It’s common for nonprofits to have a separate site for the members of their community in order for them to access their own personal information related to the nonprofit. For example, [World Vision](https://www.worldvision.org/)’s [membership website](https://www.wildapricot.com/blogs/newsblog/2017/08/16/membership-website) gives members access to their giving record, communication with sponsored children, or any notifications they might need to see. If you have a membership site separate from your normal website, you will need a Sign In link on your header. You can see in the example below how World Vision calls their member site “My World Vision.” ![world-vision.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/world-vision.jpg) ## **Mission Statement** Mission statements are at the direct center of nonprofits. They are bare-bones proclamations of why your organization exists. Although it’s not necessary to put your mission statement in your header, it’s definitely an option that you can consider! We like how [Youth Inc.](https://www.youthinc-usa.org/) puts their mission statement on their header because it shows their website visitors exactly what their organization does when you enter their page. If you want more mission statement inspiration, you can always check out our 30 favorite [nonprofit mission statement examples](https://www.elevationweb.org/blog/mission-statements-examples). ![youth.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/youth.jpg) ## **Subscribe to Newsletter** Is your newsletter a major player to give updates or spread news for your nonprofit? Add an option to sign up in your header, just as [DIFFA](https://diffa.org/) does on the upper left-hand side of their website. ![diffa.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/diffa.jpg) ## **Research** Many nonprofits, especially healthcare-related, are centered around research. If this is a major facet of your organization, you should include a Research tab on your website header. You can see an example below by [The ALS Association](http://www.alsa.org/). ![ALS.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/ALS.jpg) ## **Careers** [City of Hope](https://www.cityofhope.org/homepage) is another healthcare nonprofit that includes a tab for their research. However, what we also liked about their header is that they add a Careers section in the upper navigation bar of their header. Although most nonprofits would add this section in the footer, it’s good to add it to your header if you provide many employment opportunities and would like to highlight them. ![city.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/city.jpg) At the end of the day, the important thing to know when choosing what to put in your nonprofit website header is that it all depends on the needs of your particular organization. Think about the different information that you want your visitors to be able to access easily, especially if it’s the first time on your site, and put it in your header. Feel free to comment below or reach out to us at [Elevation](https://www.elevationweb.org/) with any questions you have about nonprofit website design and user experience. We’d love to hear from you! In addition, if this blog has insipired you and you are now considering a website redesign click the link below to download our free checklist: “8 Things You Need to Know Before Starting your New Website.” ## Nonprofit website header FAQs ### What should a nonprofit website header include? At minimum: your logo, clear navigation, a prominent donate button, and ideally search. Keep it focused on what visitors need most. ### Where should the donate button go in a header? Top right, visually distinct, and visible on every page — it is the single most important action in your header. ### Should a nonprofit website have a sticky header? Often yes — a sticky header keeps navigation and the donate button accessible as visitors scroll. ### How many menu items should a nonprofit header have? Aim for five to seven top-level items; group the rest so visitors are not overwhelmed. ### What makes good website navigation? Clear labels, a logical structure, and the most important destinations one click away. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** WordPress Maintenance --- ### [25 Best Nonprofits on Social Media 2017](https://www.elevationweb.org/blog/25-best-nonprofits-social-media-2017/) **Published:** August 16, 2017 **Author:** sara-lowe **Content:** **Nonprofits with standout social media share a few traits: a clear, consistent brand voice, authentic storytelling that shows real impact, genuine two-way engagement with followers, and content tailored to each platform. Studying organizations that do this well offers practical lessons any nonprofit can apply to grow awareness, supporters, and donations.** You’ve all been told that you should be more active on social media in order to increase awareness for your nonprofit. But at the end of the day, it can seem like a constant struggle to maintain a presence on all the different platforms out there. Today’s nonprofit not only uses social media to raise awareness, but they also use it to collect donations and engage with supporters. **[When your followers are engaged](https://www.classy.org/blog/11-ways-grow-nonprofit-social-media-followers/), your organization “can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work.”** So what does the [social media landscape look like in 2017](http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic)? **The most popular platforms continues to be Facebook with 1.9 billion monthly users**, and over 75% of users spend 20 minutes or more every day on Facebook. **Instagram is the fastest growing social network**, now boasting over **600 million monthly users**, and **Twitter follows it with 317 million monthly users** and is considered to be the **most saturated social media network.** **Here’s a guide to some of the organizations that are doing social media *right.*** Although many nonprofits also have a LinkedIn, Pinterest, and maybe even a Snapchat, for our “Best Nonprofits on Social Media” list, we have only accounted for these organization’s Facebook, Twitter, and Instagram following. We have computed the list by taking into account: - On at least one of the aforementioned social media platforms, each nonprofit has at least 1 million followers. - At least 100 organizations were evaluated, and the top 25 were published. - Data was collected for each nonprofit for Facebook Likes and Instagram and Twitter Followers. - All Facebook Likes and Instagram and Twitter Followers were added up for each nonprofit, which were then ranked accordingly from greatest to smallest. - All data was collected as of August 2017. **If you are a small to medium-sized nonprofit, we hope you can get inspiration from these nonprofit social media giants and take away resources to improve your own accounts!** \#Nonprofit ![facebook.218-3-1](https://www.elevationweb.org/wp-content/uploads/2026/06/facebook.218-3-1-scaled-1.jpg) Likes![twittericon.218-4-1](https://www.elevationweb.org/wp-content/uploads/2026/06/twittericon.218-4-1-scaled-1.jpg)Followers![instagramicon.218-5](https://www.elevationweb.org/wp-content/uploads/2026/06/instagramicon.218-5-scaled-1.jpg) FollowersTotal1[National Geographic](http://www.nationalgeographic.com/)[44.7M ](https://www.facebook.com/natgeo)[18.9M](https://twitter.com/NatGeo)[80.2M](https://www.instagram.com/natgeo/)143.8M2[TED Talks](https://www.ted.com/)[10.3M](https://www.facebook.com/TED)[10.3M](https://twitter.com/tedtalks)[2.1M](https://www.instagram.com/ted/)22.7M3[Unicef](https://www.unicef.org/)[6.9M](https://www.facebook.com/unicef)[6.3M](https://twitter.com/unicef)[1.8M](https://www.instagram.com/unicef/?hl=en)15M4[NPR](http://www.npr.org/)[6.1M](https://www.facebook.com/NPR)[7.2M](https://twitter.com/NPR)[867K](https://www.instagram.com/npr/?hl=en)14.2M5[WikiLeaks](https://wikileaks.org/)[3.8M](https://www.facebook.com/wikileaks)[4.96M](https://twitter.com/wikileaks)[8.8K](https://www.instagram.com/wikileaks/?hl=en)8.8M6[The MET](http://metmuseum.org/)[1.9M](https://www.facebook.com/metmuseum)[3.5M](https://twitter.com/metmuseum)[2M](https://www.instagram.com/metmuseum/)7.4M7 [PETA](https://www.peta.org/)[5.3M](https://www.facebook.com/official.peta/)[1.02M](https://twitter.com/peta)[ 543K](https://www.instagram.com/peta/)6.9M8[PBS](http://www.pbs.org/)[3.5M](https://www.facebook.com/pbs)[2.3M](https://twitter.com/PBS)[157K](https://www.instagram.com/pbs/?hl=en)6M9[American Red Cross](http://www.redcross.org/)[794K](https://www.facebook.com/redcross)[4.8M](https://www.facebook.com/redcross)[77.8K](https://www.instagram.com/americanredcross/?hl=en)5.7M10[Human Rights Watch](https://www.hrw.org/)[2.5M](https://www.facebook.com/HumanRightsWatch)[3.4M](https://twitter.com/hrw)[206K](https://www.instagram.com/humanrightswatch/)5.1M11[Save the Children](http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6115947/k.B143/Official_USA_Site.htm)[1.8M](https://www.facebook.com/savethechildren)[2.84M](https://twitter.com/savethechildren)[463K](https://www.instagram.com/savethechildren/)5.1M12 [The World Bank](http://www.worldbank.org/)[2.3M](https://www.facebook.com/worldbank)[2.5M](https://twitter.com/worldbank)[207K](https://www.instagram.com/worldbank/) 5M13[The UN Refugee Agency](http://www.unhcr.org/)[2.4M](https://www.facebook.com/UNHCR)[ 2.2M](https://twitter.com/refugees)[267K](https://www.instagram.com/refugees/) 4.9M14 [WWF](https://www.worldwildlife.org/)[2.3M](https://www.facebook.com/worldwildlifefund)[1.2M](https://twitter.com/world_wildlife)[1.2M](https://www.instagram.com/World_Wildlife/)4.7M15[Human Rights Campaign](http://www.hrc.org/)[2.6M](https://www.facebook.com/humanrightscampaign)[795K](https://twitter.com/HRC/)[358K](https://www.instagram.com/humanrightscampaign/)3.8M16[UN High Commissioner for Refugees](http://unhcr.org/)[1.8M](https://www.facebook.com/UNHCR)[1.7M](https://twitter.com/UNHumanRights)[183K](https://www.instagram.com/unitednationshumanrights/)3.7M17 [The Humane Society](http://www.humanesociety.org/)[2.6M](https://www.facebook.com/humanesociety)[674K](https://twitter.com/HumaneSociety)[200K](https://www.instagram.com/humanesociety/)3.5M18[DoSomething](https://www.dosomething.org/us)[2.5M](https://www.facebook.com/dosomething)[811K](https://twitter.com/dosomething)[108K](https://www.instagram.com/dosomething/?hl=en)3.4M19[Cleveland Clinic](https://my.clevelandclinic.org/)[2.1M](https://www.facebook.com/ClevelandClinic)[1.2M](https://twitter.com/clevelandclinic)[31.2K](https://www.instagram.com/clevelandclinic/)3.3M20 [Gates Foundation](https://www.gatesfoundation.org/)[1.4M](https://www.facebook.com/gatesfoundation)[1.8M](https://twitter.com/gatesfoundation)[79.4K](https://www.instagram.com/gatesfoundation/?hl=en)3.3M21 [One](https://www.one.org/international/)[1.2M](https://www.facebook.com/ONE?v=wall)[1.7M](https://twitter.com/onecampaign)[96.3K](https://www.instagram.com/onecampaign/)3M22[Amnesty International](https://www.amnesty.org/en/)[1.7M](https://www.facebook.com/amnestyglobal)[985K](https://twitter.com/amnesty)[92K](https://www.instagram.com/amnesty/)2.8M23[Operation Blessing International](https://www.ob.org/)[2.1M](https://www.facebook.com/operationblessing)[650K](https://twitter.com/operationbless)[7.1K](https://www.instagram.com/operationblessing/?hl=en)2.8M24[Mayo Clinic](http://www.mayoclinic.org/)[1M](https://www.facebook.com/MayoClinic)[1.7M](https://twitter.com/MayoClinic)[45.6K](https://www.instagram.com/mayoclinic/?hl=en)2.7M25[St. Jude Children’s Research Hospital](https://www.stjude.org/)[2.1M](https://www.facebook.com/stjude)[427K](https://twitter.com/stjude)[181K](https://www.instagram.com/stjude/?hl=en)2.7M Did we miss a nonprofit social media giant or do you have any questions about our list? Feel free to comment below or reach out to us at [Elevation](https://www.elevationweb.org/). *Social is one channel in a larger system — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Social Media FAQs ### What makes a nonprofit’s social media effective? Effective accounts combine a consistent brand voice, authentic impact storytelling, genuine engagement with followers, and content suited to each platform. These traits build trust and grow an active community. ### How can a nonprofit improve its social media presence? Focus on a clear voice, share real stories of impact, respond to your audience, and post consistently on the platforms where your supporters actually are. Quality and consistency beat being everywhere at once. ### Which social media platforms should nonprofits use? Choose platforms based on where your supporters spend time and what content you can sustain. It’s better to do one or two platforms well than to stretch thin across all of them. ### How does social media help nonprofits raise money? Social media builds awareness, trust, and engagement that lead to donations over time, and amplifies campaigns when supporters share them. It also drives traffic to your donation pages. ### How do I learn from top nonprofit social media accounts? Study how they tell stories, engage their audience, and stay consistent, then adapt those principles to your cause and capacity. The underlying tactics matter more than copying specific posts. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** Social Media --- ### [How to Fund Your Nonprofit Website](https://www.elevationweb.org/blog/fund-nonprofit-website/) **Published:** September 7, 2017 **Author:** sara-lowe **Content:** *This post was updated from a previous post from June 2016.* Today, people instinctively turn to the web to gather information about almost anything, whether they are getting the latest world news, seeking advice, or simply looking for an address. The web is where it’s at, making your nonprofit’s website a crucial element for your organization. It’s not only necessary to communicate information but also **to establish credibility**. Websites can be costly. Despite the variety of prices and a number of design companies out there building a new nonprofit website can be more expensive than you imagined. You need to take into account the cost of the developers, time involved, and all-around effort that goes into your website creation. Knowing the limited budget your nonprofit has to work with fuels a the real question, which is *how is my organization going to fund this project*? A well-run nonprofit will employ a fundraising strategy that seeks to raise funds through **various channels**. Diversifying your fundraising sources is also a good way to approach creating a budget for your new nonprofit website. ## Think of your nonprofit website as an investment, not an expense. Many nonprofits aren’t sure just what a new website will bring to their organization. It’s important to think of your website as a [**central marketing tool**](https://www.salsalabs.com/nonprofit-marketing-software) working to effectively and efficiently drive your nonprofit’s mission. The truth is, your website is the face of your organization. Therefore, your page needs to directly reflect who you are as a nonprofit. It should be a well-oiled machine that directs visitors to accomplish tasks and convert potential donors. ### The challenge? How do you approach your nonprofit supporters and community to donate towards an item that could be viewed more as an administrative cost rather than a cause/mission-related cost? Below we have listed various benefits and tips that a new website can bring when conversing with others who may be less enthusiastic about funding a project like this. Another option we recommend is checking out Wild Apricot’s [membership website free](https://www.wildapricot.com/blogs/newsblog/2017/05/30/create-a-membership-website-free) option as they have a pretty awesome [membership website builder](https://www.wildapricot.com/membership-website-software). ## What makes your new nonprofit website a long-term investment? - Generates a better user experience which can help you recruit more volunteers. - Helps attract new visitors, meaning more donors. - Builds and develops your credibility and authority within your community to gain sponsorships with potential local and industry-wide partner-organizations. - Makes it easier for your nonprofit to “go green.” Automating manual tasks saves your nonprofit money and maximizes your staff’s time with more mission-related work. [![](https://www.elevationweb.org/wp-content/uploads/2026/06/cta-how-to-fund-nonprofit-website.webp "Elevation")](https://www.elevationweb.org/how-to-fund-your-nonprofit-website-guide/) **Nonprofits can fund a new website through several routes: dedicated grants and technology funds, a designated line in the annual budget, a targeted capital or capacity-building campaign, major-donor or board sponsorship, and in-kind or discounted services. Framing the site as mission infrastructure, not an expense, helps make the case to funders and donors.** *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Funding a Nonprofit Website FAQs ### How can nonprofits pay for a new website? Options include grants and technology funds, a budgeted line item, a dedicated fundraising campaign, sponsorship from a major donor or board member, and discounted or in-kind design services. Many organizations combine several of these. ### Are there grants for nonprofit websites? Some foundations and capacity-building or technology grants can fund website projects, especially when framed as infrastructure that strengthens your mission. Look for funders that support operations and organizational capacity, not just programs. ### How do we justify the cost of a website? Frame it as essential infrastructure. Your site builds credibility, raises money, recruits volunteers, and communicates impact year-round. Tied to those outcomes, a quality website is an investment that pays back, not just an expense. ### Can we fundraise specifically for a new website? Yes. A focused campaign that explains how a better site will expand your reach and giving can resonate with donors, especially board members and major supporters who understand it as long-term capacity. ### How much should a nonprofit budget for a website? Costs vary widely with scope, features, and who builds it, so define your needs first. Our [web design team](/services-ux-ui-design/) can help you scope a site that fits your goals and budget. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** Fundraising & Donations --- ### [How Good Design Leads to More Donations](https://www.elevationweb.org/blog/good-design-leads-to-more-donations/) **Published:** September 21, 2017 **Author:** william-schmidt **Content:** **Good design increases donations by building trust, guiding attention, and removing friction from the path to giving. A clear, professional, mobile-friendly site reassures visitors, makes your impact easy to grasp, and leads them smoothly to a simple donation flow – so more of the people who want to give actually complete the gift.** As today’s websites continue to heighten the standard for good design, peoples’ expectations of your own site and campaign pages are raised just as high. It’s essential for your organization to not only meet this new standard of excellence, but to truly “wow” your supporters with well-designed materials. Your design should make it easy for visitors to learn more about your cause, offer options to become more involved with your organization, and—above all else—donate quickly. Below, we’ll walk through how good design can help you grab visitors’ attention, build trust with your audience, and ultimately [lead to more donations](https://www.classy.org/blog/nonprofit-design-impacts-bottom-line/). ## **What Is Good Design?** At its core, good design is the union of multiple elements that come together on the page to create something greater than the sum of their parts. It encompasses everything from font and color selection, all the way to page hierarchy and calls to action. Visual aesthetic plays a big part in defining good design. However, it isn’t the end-all-be-all of what makes something good or bad. Good design strengthens your business. For nonprofits, good design attracts new supporters, elicits more donations, and encourages action from your community. To help ensure your design accomplishes this and remains [purpose-driven](https://www.classy.org/blog/design-tips-distinguish-campaign/) , always ask the following questions: - What do you need to design? - Why do you need to design it? - Is it part of a specific campaign or initiative? - What do you want this design to accomplish? If you want your design efforts to drive donations, you have to know the purpose behind it. ## **Beyond Aesthetic** Traditionally in the nonprofit space, design is an [afterthought](https://www.classy.org/blog/infographic-7-design-myths-debunked-for-nonprofits/). It’s often seen as a tool that makes something look pretty, and for most that’s where the conversation stops. When designing a page, you have to go deeper than the surface aesthetic and consider how people will interact with it. If your end goal for design is get people to donate, create a page that leads visitors to donation calls to action quickly and directly. With the San Francisco Zen Center’s 2017 [Zen-a-thon campaign](https://sfbike.org/event/2017-zen-a-thon/), the “Donate Now” and “Become A Fundraiser” buttons are situated at the top of the page and bold and bright, catching visitors’ attention immediately. The aesthetic grabs your attention with well-designed graphics, and that attention is pointed directly at the two buttons—which use the organization’s brand colors. ![image2.png](https://www.elevationweb.org/wp-content/uploads/2026/06/image2.png) Also prominently displayed is the fundraising progress bar, with the ultimate goal to raise $100,000. Before visitors ever get the chance to dig into the event details, incentives, fundraiser leaderboard, or FAQs, they see how much has been raised already and they’re encouraged to continue the momentum. You’ve taken the time to map out the purpose of your design, where you’ll lead people when they land on the page, and how you want them to engage with your page. When you put out a product that hasn’t been designed well, it communicates that you don’t care how people interact with it. ## **The Movie Paradigm** Consider a great movie you’ve seen. It follows a structured design that takes you on a journey from start to finish. Along the way, you’re given the information needed to understand what’s happening on screen, forge emotional connections with the characters, and find closure in the resolution of the film. Like a good movie, design your page so that it takes your supporters on a journey. Teach them about your nonprofit’s background, the problem you’re solving and the people you help, and the impact visitors make by donating. To cite the San Francisco Zen Center again, note how they structure their campaign after the attention-grabbing header. They describe precisely what they’re fundraising for, what incentives people get for supporting the campaign, and how to participate. ![image5.png](https://www.elevationweb.org/wp-content/uploads/2026/06/image5.png) From there, the page design leads visitors into a video about the organization’s mission and the people this campaign touches. Directly underneath is another central part of the design narrative: the supporters. There’s a huge photo collage of the top fundraisers who have gone above and beyond to support the campaign. ![image4.png](https://www.elevationweb.org/wp-content/uploads/2026/06/image4.png) The page flows from this collage near-seamlessly into the fundraising leaderboard so visitors can explore who’s donating, how they’ve set up their fundraising pages, and how they can get involved. ![image3.png](https://www.elevationweb.org/wp-content/uploads/2026/06/image3.png) **To recap, the design of this page:** - Starts out bold and attention grabbing with fundraising progress and immediate calls to action to donate - Teaches visitors about the why of the Zen-a-thon campaign and how they can participate - Leads into a video about the mission of the San Francisco Zen Center and what impact the campaign has - Shows the faces of the many people who have gone above and beyond to support the campaign - Finishes on the interactive fundraising leaderboard Every design element is added to the page with purpose. In this case, it’s to drive donations to their campaign through immediate calls to action, succinct information blocks, emotional connection to supporters, and social proof that others are participating. ## **BONUS: Do You Need to Hire a Designer?** If you’re [considering](https://www.classy.org/blog/nonprofit-design-budget/) hiring a designer for your next project, there are two major circumstances where it’s a must: - If you want to rebrand your entire organization - You have a major fundraising campaign that’s critical to your bottom line If you do decide you want to hire a designer, but still don’t want to bring on an in-house team, you can always seek out freelancers. Outside of that, you may be the best candidate to fulfill your design needs with access to the proper resources. ## **Conclusion** **Every person who comes across your website, campaign page, or donation form is going to form an opinion based purely on what they see within seven seconds** **.** If you want your design to bring in more donations, you can’t treat design as an afterthought. Instead, charge forward with the goal to create a highly engaging, beautiful page that grabs attention and shepherds people to convert. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Design and Donations FAQs ### How does design affect donations? Design shapes trust and ease. A professional, clear, mobile-friendly site reassures donors and removes the friction that causes people to abandon a gift partway through. ### What design elements build donor trust? Consistent branding, clean layout, fast load times, secure-looking donation forms, and real imagery. These signals tell visitors your organization is credible and their gift is safe. ### Does mobile design matter for giving? Very much. Many donors give on phones, so a slow or awkward mobile experience costs gifts. The full donation flow should be smooth on small screens. ### How does design guide visitors to donate? Clear visual hierarchy, obvious calls to action, and an uncluttered path point visitors toward giving. Good design reduces choices and friction at the moment of decision. Elevation’s [web design services](/services-ux-ui-design/) focus on this. ### Is good design worth the investment for nonprofits? Yes. Even modest improvements in trust and usability can lift donations, making design one of the higher-return investments a nonprofit website can make. ![author avatar](https://secure.gravatar.com/avatar/65cf8d0c99fdf6663716a0de01a77cbe808b16270f6224d4f39478f7a1231259?s=300&d=mm&r=g) william-schmidt [See Full Bio](https://www.elevationweb.org/author/william-schmidt/) [ ](https://www.elevationweb.org/author/william-schmidt/) **Categories:** Fundraising & Donations, Web Design --- ### [3 Inexpensive Ways to Boost Your Nonprofit's Visibility](https://www.elevationweb.org/blog/3-inexpensive-ways-to-boost-your-nonprofits-visibility/) **Published:** October 19, 2017 **Author:** allison-gauss **Content:** **You do not need a big budget to grow your nonprofit’s visibility. The highest-ROI moves are usually free or cheap: show up in search ([SEO and now GEO — being found in AI answers](/services-seo-geo/)), claim free tools like the $10,000/month Google Ad Grant, and turn existing supporters into amplifiers.** Visibility and public awareness are important concerns for any organization, whether they’re selling cars or funding cancer research. People can only donate, volunteer, and support your work if they know your organization exists. But although nonprofit marketing is an important component of fundraising and operational success, many nonprofit organizations struggle to gain exposure and visibility. There are, however, some low-cost ways for nonprofits to reach [wider audiences](http://www.classy.org/blog/grow-audience-revenue-peer-peer-fundraising/) of potential donors. Learn how to partner with other organizations, tap into the power of local events, and ask media outlets for support to boost your organization’s visibility. 1\. Partner to Reach a New Audience Ultimately, you want to increase your nonprofit’s visibility to get more people interested and involved in your work. So you need to connect with other audiences who might not be aware of your cause and impact. A great way to do this is to partner with another organization to appeal to their community. Forging a [partnership](http://www.classy.org/blog/corporate-partnership-success-in-3-easy-parts/) gets your work in front of a new group of people, whether it’s a company’s staff, a sports team’s audience, or a restaurant’s patrons. For instance, you might ask a local café to donate a portion of a day’s proceeds to your organization. Emphasize that you will promote the event within your community and mobilize your supporters to show up and spend their money. When proposing a partnership, remember to highlight the value you can provide as well. [Read Next: The Nonprofit’s Guide to Pitching Corporate Sponsors](https://go.classy.org/guide-to-pitching-to-corporate-sponsors) Many workplaces build morale with charity projects, and local businesses and teams love to associate themselves with respected social impact organizations. Mama’s Kitchen partnered with Sycuan Casino to bring a group of volunteers in. Partner support can come in the form of volunteer hours, as well as public visibility, in-kind donations, and cash. When approaching potential partners, start the conversation with a clear idea of their audience and how to reach them. Also be aware of how the other organization’s mission and practices align with your cause and values. [Partnerships work ](https://www.classy.org/blog/4-tips-corporate-partnerships/)best when there is a clear connection between the missions of both parties. For example, [Mothers Against Drunk Driving partnered with Uber](https://www.classy.org/blog/smart-partnership-case-study-madd-uber/), a ride-sharing app that helps people get home safe. 2\. Bring Your Work to Popular Events Bringing your business to where people already congregate is vital for visibility. This is why your social impact organization needs to have a strong presence at local events. Farmer’s markets, holiday celebrations, and other events that attract lots of people are prime opportunities to increase visibility. Instead of going out and trying to reach people all over your city, state, or country (who may not even be paying attention), you should bring your cause to where you know people will be. Look at your city’s schedule of upcoming events, contact the organizers, and ask what role your organization can play. If you’re going to be one group among many, it’s a good idea to have an eye-catching display or activity to attract people. But, just like forging an organizational partnership, nonprofits should take care in choosing events to attend. Don’t spend valuable time at an event whose audience has no interest in your cause. But the right event can create tons of exposure. [Keep-A-Breast](http://www.keep-a-breast.org/) has maintained a fruitful ongoing presence at [The Vans Warped Tour](http://vanswarpedtour.com/), a summer concert series that attracts thousands of young music-lovers. > [We were so excited that @shaneyjo and @mel\_cakes came out yesterday for @vanswarpedtour #Nashville! Did you see these #twinsies running around!? Atlanta! Come say hi today and spin our Wheel Of Boobies! For awesome schwaaaaaaaag! #checkyourself #bk❤️KAB p.s. We love these pink #Prana leggings!!](https://www.instagram.com/p/BHSCjZDgDgF/) Because Keep-A-Breast aims to eradicate breast cancer in future generations, The Warped Tour’s crowd of [teens and young adults](https://www.classy.org/blog/bring-peer-to-peer-fundraisers-back-every-year/) are the perfect match for their message. If there’s a specific age group or population you want to reach, look for events they already attend. 3\. Mingle With the Media One thing that holds many nonprofits back from reaching a wider audience is the assumption that without a large budget, you’re doomed. But just because you can’t purchase a prime time commercial spot, doesn’t mean television is completely out of your reach. Local news networks often cover charity campaigns and events, but you have to be proactive to get attention. The simplest way to get what you want is to ask for it. As with fundraising, you have to be willing to ask media outlets to shed a little light on your organization. ![classy-post-turtle-image.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/classy-post-turtle-image.jpg) *The San Diego Turtle and Tortoise Society worked with a local news outlet to publicize their work on [International Turtle Day](http://www.kusi.com/clip/13348206/international-turtle-day).* The same goes with local newspapers. If you can’t interest a reporter in a story, you can ask about donated ad space. Arranging publicity opportunities like these will become easier if you cultivate ongoing relationships with media outlets. Check in with your staff and board to see if they have any friends or family who can get your foot in the door. [Read Next: The Nonprofit’s Guide to Storytelling](https://go.classy.org/nonprofit-guide-to-nonprofit-storytelling) If you want to be seen, you must be willing to step into the spotlight. In the absence of a big marketing budget, making connections and taking advantage of existing audiences allows nonprofits to reach more potential supporters. Finding a good partner allows you to reach their community, and it gives them the benefit of branding themselves as charitable and involved in the community. Local events gather large numbers of people to one place, presenting a great opportunity to introduce them to your mission. Finally, [asking local media](http://www.classy.org/blog/5-unconventional-pr-tactics-nonprofits/) outlets for coverage can be surprisingly effective. If you proactively look at the opportunities around you, your nonprofit can reach new audiences and expand your base of support. [This post was originally published on on Classy.org](https://www.classy.org/blog/boost-nonprofits-visibility/). *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit visibility FAQs ### How can a nonprofit increase visibility for free? Optimize for search (SEO), make your content citable by AI assistants (GEO), claim the Google Ad Grant, and mobilize your existing supporters to share your work. ### What is the Google Ad Grant? Free Google Search advertising — up to $10,000 per month — for eligible 501(c)(3) nonprofits. ### Does SEO work for nonprofits? Yes. Ranking for the terms supporters search is one of the highest-ROI, lowest-cost ways to be found. ### How do nonprofits get found by AI assistants? Through GEO — structuring content with clear answers, FAQs, and schema so tools like ChatGPT and Google’s AI can cite you. ### What is the cheapest way to market a nonprofit? Owned channels: your website, email list, and supporters. They cost little and compound over time. ![author avatar](https://secure.gravatar.com/avatar/47c2dedbe540d5f0b3ec28d7d426dc1abedcf5de47816dc0e4ff104c84b105b1?s=300&d=mm&r=g) allison-gauss [See Full Bio](https://www.elevationweb.org/author/allison-gauss/) [ ](https://www.elevationweb.org/author/allison-gauss/) **Categories:** Nonprofit Marketing --- ### [How to Use Social Media to Promote Your Fundraiser](https://www.elevationweb.org/blog/using-social-media-to-promote-your-fundraising-event/) **Published:** October 24, 2017 **Author:** emma-wolfe **Content:** **To promote a fundraising event on social media, create an event page, post consistently in the lead-up, use eye-catching visuals and clear calls to action, leverage event-specific hashtags, and recruit supporters to share. Used well, social media boosts attendance and donations by spreading the word far beyond your existing audience.** Whether it’s your yearly gala or a small fundraising event, you want to make sure your using [social media best practices](https://www.elevationweb.org/blog/social-media/23-social-media-experts) to get the word out. If you leverage social media correctly you can increase attendance and ultimately the amount you are able to raise. If you are feeling a little hesitant, don’t sweat it, we have compiled a list of **8 best practices** to ensure that you are using social media to its fullest. ## 1. Make a Facebook Event [The Facebook Event](https://events.fb.com/#events_landing_hero) is all the rage nowadays. People use it for everything from birthday parties to sporting events. Creating a Facebook Event for your fundraiser is a great way to share your event via social media. Facebook Events allow you to make your event public or private so you can tailor it to your organization’s needs. Something to keep in mind, however, is that many people RSVP **interested** or **yes** to events they are invited to but may not end up attending. We recommend **linking to a separate signup page** in your Facebook Event so you can weed out those who aren’t really planning on coming. If you do this just make it clear that RSVPing on Facebook is not the same as signing up for the event! ## 2. Send out a save the date email and follow up Contrary to popular belief, email is not dead, in fact, [many studies have shown that it is still growing](https://thedma.org/marketing-insights/marketing-statistics/email-marketing-statistics/). Start out by sending a “save the date” email a few months in advance to alert your supporters that there is a fundraising event on the books. Once registration is available send out **another email** inviting your supporters to sign up. **A third email** should go out a week before your event serving both as a reminder to those who have already registered as well as prompting those who have not signed up to do so. Finally, **send an email the day before your event** including the time and location of the event as people tend to forget this information. It may seem overbearing but people forget that they have registered to attend fundraising events and continuing to remind them with friendly emails ensures that they come! ## 3. Get your board members to share with their networks Your board members’ social networks are likely the most lucrative pool of potential donors your organization has. You want to utilize this. Your board members should use the same email marketing structure above with their own personal and professional networks. In addition, ask them to share on their own social media accounts. Don’t feel shy about asking, [board members are there to help you raise money](https://www.elevationweb.org/blog/getting-board-members-to-fundraise)!## 4. Create a hashtag for your event [Getting your event trending](http://follows.com/blog/2017/04/shortcuts-hashtag-trending-twitter) is a great way to boost your event’s online visibility. Start using your hashtag before the actual event while promoting it. Also encourage event attendees, staff members and board members to use the hashtag when discussing the event on social media before, during and after.## 5. When people are signing up give them a “share” option If you have people registering for your event using an online form make sure there is **a share option** after they have finished. Who doesn’t want to show their twitter followers that they are attending an event for a good cause?!## 6. Give away free tickets on social media If your fundraising event has tickets, especially expensive tickets like a gala, give away some **for free**! Consider creating a contest on social media. For example, the 20th person who comments on your post gets tickets. This is a fun way to get your event more exposure and get people excited for it in general.## 7. Diversify your posts People are less likely to interact with your post if they’ve seen it a million times before. [Mix up what you are posting](https://www.mediafrenzyglobal.com/six-content-ideas-to-diversify-your-social-strategy/). Share a story about a specific time your organization has had an impact or create a video of your staff getting ready. If the social media content promoting your event is fun and interactive, more people are going to click on it leading to higher attendance.## 8. Share media content from your event after it has taken place Many times organizations forget to share all of the great pictures and videos that were taken at their event. You want all the people who were unable to attend to make an effort to come the following year! **ALSO** share the amount of money that was raised! You want people to see that your event was successful!## Conclusion A fundraising event can be extremely stressful for your nonprofit’s management and staff since its responsible for a large portion of your funding. But by using social media for promotion you can greatly improve its success. You are able to reach new audiences and get people excited for the event before it even happens. If you have other tips for using social media to promote fundraising events or any questions please comment below, we love hearing from you! *Social is one channel in a larger system — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Social Media for Fundraising Events FAQs ### How do I promote a fundraising event on social media? Create an event page, post regularly in the weeks leading up, use strong visuals and clear calls to action, add a memorable hashtag, and ask supporters to share. Consistent promotion drives both attendance and donations. ### How far in advance should we start promoting? Begin several weeks out so the event builds awareness, then increase frequency as the date approaches. Early promotion gives supporters time to plan to attend and to spread the word. ### Should we use a hashtag for our event? Yes, a short, unique hashtag makes your event easy to follow, encourages attendees to post, and helps you track the conversation. Use it consistently across every post and channel. ### How do we get supporters to share our event? Make sharing effortless, provide ready-made graphics and captions, tag and thank people who post, and remind your community that sharing directly helps the cause. Peer sharing reaches new audiences you can’t on your own. ### What kind of posts work best for event promotion? Mix formats, countdowns, behind-the-scenes looks, speaker or honoree spotlights, and clear reminders of how to attend or give. Variety keeps the event top of mind without feeling repetitive. [Social marketing support](/services-growth-marketing/) can help. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Social Media --- ### [The Perfect Pair: #GivingTuesday and Year-End Fundraising](https://www.elevationweb.org/blog/the-perfect-pair-giving-tuesday-and-year-end-fundraising/) **Published:** October 31, 2017 **Author:** emma-wolfe **Content:** The establishment of #GivingTuesday in 2012 altered the traditional end-of-year donation landscape for nonprofits. We know that charitable giving has been on the up and up for some time now but #GivingTuesday totally changed the digital fundraising game. Yes, year-end fundraising is basically clockwork for any seasoned nonprofit development director. You could probably run this campaign in your sleep (and I mean that knowing that you are doing it without sleep cause it is a ton of work). However, why don’t you try shaking things up this year and use #GivingTuesday as the launch pad into your well established year-end fundraising plan. This allows you to start your fundraising season off with a bang but allows those good times to keep on rolling after. Sign Up It seems logical but sometimes the simplest step is the easiest to forget (I am guilty of this). Don’t forget to register your organization for the big day.[ Click here to sign up](https://www.givingtuesday.org/organizations#block--join-the-movement). Launch it Like we said above, use #GivingTuesday to launch your end of the year campaign. If you brand it as the first event within a larger campaign, it acts as a natural kickoff point for holiday donation. In addition, just because #GivingTuesday is only one day doesn’t mean you can only fundraise on the Tuesday after Thanksgiving. Get people in the giving mood before by sending preliminary emails to remind them and to give the option to donate early. **\*Pro Tip\*** Although your two campaigns will be interconnected, retain separate goals for each campaign. Maybe your #GivingTuesday goals will include “attract 15 new donors” or a certain monetary amount. You want to be able to evaluate both campaigns separately as well as take a more holistic view of their successes. ### Get a clock Use #GivingTuesday to start the end of the year clock. Put a countdown clock on your website and continue reminding potential donors via email. Stress that they have a limited period of time to give a [tax deductible charitable donation](https://www.forbes.com/sites/kellyphillipserb/2015/12/20/11-tips-for-making-your-charitable-donation-count-on-your-taxes/#547cb7a32060) before the year ends. People are more likely to take action when they feel they have a limited period of time to do so. It’s not wrong to use this to your advantage, it’s just smart fundraising! Recurring or Matching Gifts Give folks the option of recurring gifts starting on #GivingTuesday through the end of the year OR into the New Year. Get a board member or corporation to sponsor matching gifts. When people see that they are able to double the impact of their donation they are more likely to give. #GivingTuesday is the perfect time to bring up matching or reoccuring gifts because people are getting into the holiday spirit and ready to make a difference before the year is over. **\*Pro Tip\*** If you are ensure on how to secure a matching gift, consider talking to a major gift donor who has recently given and ask if you can redirect their donation to encourage even more giving. They are giving to you as an investment and emphasize that this is the best way to maximize their investment. They are going to love to be of even more help! ![heifer-web-page.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/heifer-web-page.jpg) **GivingTuesday and year-end fundraising work best as a connected campaign rather than separate efforts. Using GivingTuesday as the launch point for a coordinated year-end push, with consistent messaging, multichannel outreach, and clear goals, helps nonprofits capture the season’s peak generosity and carry momentum through December.** ### Use the Heifer Model It’s the holiday season and people need to get gifts for their friends and family. Like Heifer, allow donors to give in the name of another as a gift or in memory of a deceased loved one. This sort of giving operates as a transfer of goods. You are providing them with a meaningful gift and they are providing you with funding. Because of this have something prepared for your donors to receive in return; a personalized letter to represent the donation for example. Make sure that whatever you give them shows the impact of their gift; where the money is going and how it will impact lives. Heifer is the gold standard for this kind of giving. You are able to see the impact of your gift on a micro level and have a **TON** of donation options. This may not be possible for your organization but the more personalized you can get the better. ### Tell a Story No matter what your organization does you have a compelling story to tell. These are the stories that move potential donors to give. Think about the services that your organization provides and think about what would happen if you weren’t providing them. How would lives be impacted? In there lies the human connection and you will be able to craft a campaign message that will resonate and engage. ### THANK YOU ^ 100000000 After #GivingTuesday thank everyone and their mother. You literally cannot say thank you enough. Use handwritten notes, emails and videos. In these thank you messages show how much you were able to raise, what that money will do and how much more you need to make an even **BIGGER** difference. Remember it’s an emotional appeal. [Use your storytelling tools](https://www.elevationweb.org/blog/release-the-reins-of-your-nonprofits-story) and remind people that your campaign is still ongoing. #GivingTuesday is your catalyst for end of year giving but without thank yous your campaign will fizzle out. Charity: Water says thank you to its donors for its fifth anniversary. Consider using a similar model for your #GivingTuesday thank-yous. --- ### Conclusion You don’t want to miss out on #GivingTuesday. It’s an awesome way to boost your donations and serves as a perfect beginning to your year-end campaign! Remember, it’s the holiday season and people want to give, you just need to give them a viable way to do so. If you have any more #GivingTuesday suggestions please comment below! As always, please reach out with any questions, we love hearing from you! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## GivingTuesday and Year-End FAQs ### What is GivingTuesday? It is a global day of giving held early in the holiday season that has become a major moment for nonprofit fundraising. It kicks off the most generous stretch of the year. ### Should GivingTuesday and year-end be one campaign? Yes, ideally. Treating GivingTuesday as the launch of a coordinated year-end push, rather than a standalone day, lets you build and sustain momentum through December. ### How do we prepare for GivingTuesday? Plan early, set a clear goal, prepare your messaging and assets, and line up email, social, and website outreach in advance. Preparation is what separates a strong day from a missed one. ### Why is year-end such an important time to fundraise? A large share of annual giving happens in the final months of the year, driven by holiday generosity and tax-year deadlines. Showing up consistently during this window captures donors when they are most ready to give. ### How do we keep momentum after GivingTuesday? Keep communicating impact and gratitude, send reminders before year-end deadlines, and make giving easy across channels. [Digital marketing](/services-growth-marketing/) can help coordinate the full season’s campaign. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Fundraising & Donations --- ### [How to Build the Absolute Best Online Donation Form](https://www.elevationweb.org/blog/how-to-build-the-absolute-best-online-donation-form/) **Published:** November 16, 2017 **Author:** abby-jarvis **Content:** **The best online donation forms are short, fast, and mobile-friendly, with suggested giving amounts, a clear recurring-gift option, minimal required fields, and secure, trusted payment processing. Removing friction and distractions at the moment of giving, while reassuring donors their gift is safe and impactful, is what lifts completed donations.** You work so hard to find new donors. You write appeals, you send emails, you schedule social posts, you build your lists, you do all the right things to find and inspire . But are your potential donors turned off by your lackluster online donation form? It’s a real possibility. One of the most powerful things I’ve learned during my time at Qgiv is that donors will not make a donation if your donation form isn’t optimized. If your donation form is too long, too complicated, or too boring, they won’t make a gift. Luckily, there’s [a ton of research out there](https://www.qgiv.com/blog/designing-successful-donation-page/) about how to build a great online donation form. We’ll break down each element of a good form here — read on to find out how you can turn your online donation form into the best form ever. **FULL DISCLOSURE**: Since I work for Qgiv, I built this form for my (non-existent) nonprofit in a few minutes using Qgiv’s content management system. *Regardless of the fundraising platform you use, you should use these elements on any donation form!* ### **STEP 1: Your Online Donation Form Should Reflect Your Brand** People become donors because they’ve emotionally connected to your mission. That emotional connection is reinforced by your stories, your photos, your branding, and the overall feel you cultivate on your website. But lots of donation forms don’t match their site’s branding. That severs the emotional connection that inspired your donor to give. [Here’s a (large) picture of my donation form](https://www.qgiv.com/blog/wp-content/uploads/2017/11/Lakeland-Community-Garden-Form.png). My nonprofit uses a simple palette of green, white, black, and grey, so I made sure I used those colors on my form. I also made sure to use images that drive home the mission of the community garden, and the language on the form all revolves around our volunteers and the families they help. When you’re building your form, stick to the color palette, images, and writing style that you use on the rest of your site. You’ll keep donors inspired to give throughout the donation process (even the boring parts!) and make them feel close to your organization. ### **STEP 2: INCLUDE SUGGESTED DONATION AMOUNTS & DESCRIPTIONS** **![qgiv-guest-post-image-3.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/qgiv-guest-post-image-3.jpg)** At Qgiv, we noticed that donors tend to make larger gifts if you include suggested donation amounts. The idea is that a donor can get a feel for what other people are donating before they decide how much to give. In this case, I’ve started my suggested amounts at $25 and gone up from there. Donors who came to your form intending to make a $20 gift may opt to make a $25 gift instead, just because it’s included as a suggested amount. When you include suggested amounts on your form, make sure you also give donors the option to give a custom amount. Suggested amounts are useful, but you don’t want to miss out on a donation because someone wanted to give you a different amount and didn’t have that option. We’ve also noticed that [including descriptions of your suggested amounts](https://www.elevationweb.org/blog/8-tips-for-making-online-donation-easy) affects how many donors finish making a gift and their gift amount. Giving donors an idea of how their gift will make a tangible impact on your mission. ### **STEP 3: CONSIDER ADDING RESTRICTIONS** ![q-giv-image-5-resize.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/q-giv-image-5-resize.jpg) Nonprofit fundraisers often have a love-hate relationships with restrictions. On one hand, donors love being able to direct how you use their gift. Restricting their gift assures them that their money will go to a cause they love. On the other hand, nonprofits need non-restricted donations to fill in gaps in other campaigns or programs. If you’re going to include restrictions on your page, make sure donors can give where the need is greatest. It’s really helpful! Restrictions can also be tricky because giving donors too many options negatively impacts whether or not they complete their gift. If you are going to include restrictions on your form, offer a handful of options. Many more than that will negatively affect your donor’s experience. If you’re worried about having too many restrictions on your form, consider building individual forms for major campaigns or programs. In this case, I built a form especially for my organization’s community garden program so it wouldn’t clutter up my primary donation form. ### **STEP 4: ALLOW RECURRING DONATIONS** ![image-6-correct-size.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/image-6-correct-size.jpg) Recurring donors are every nonprofit fundraiser’s dream. They’re loyal donors who are committed to your cause, and it’s a relief to have a [steam of consistent revenue](https://www.qgiv.com/blog/recurring-donations/). One of the biggest reasons nonprofits don’t get recurring donors is because they often don’t give donors the option of making a recurring gift. Let donors support you regularly! You can offer recurring options in a subtle way that doesn’t overwhelm donors; in this case, I’ve included a few options donors can choose from. I’ve also defaulted to a one-time donation so donors don’t feel pressured or coerced into making a recurring gift. If a donor *does* opt to make a recurring gift, the donation form will ask them to choose start and end dates for their recurring donation. At the end of the transaction, it will also ask them if they want to set up an account so they can manage their donation. It’s important that these options don’t appear if a donor makes a one-time gift! ### **STEP 5: OPTIMIZE THE REQUIRED FIELDS** ![q-giv-guest-post-image-2.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/q-giv-guest-post-image-2.jpg) Filling out the required fields on your donation form will probably never be a donor’s favorite part of their donation experience. But there are things you can do to make it as easy as possible. The most important thing you can do with your donation form’s fields is to *keep them short.* The longer the donation form is, the less likely a donor is to complete their gift. Some things you have to collect. You have to know their personal information and payment information. But you *can* limit the amount of time they have to spend typing by letting them check a box to use the same information for the personal and billing sections. It’s important to add as few additional fields as possible. I’ve chosen to let donors stay anonymous and to let them opt into future emails from my nonprofit. Other than that, the only other field I’ve added is the option to dedicate their donation to someone. That’s it! You want to know as much as possible about your donors. But don’t ask them on your donation form! Keep your fields to a minimum and get donor information through other channels. Since you’ll want to build an ongoing relationship with your donors anyway, consider collecting minimal information an opportunity to communicate with them again. ### **STEP 6: EMBRACE THE PRESENCE OF SECURITY SEALS** ![image-4-correct-reslize.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/image-4-correct-reslize.jpg) Let’s be super honest: [the security seals](https://www.elevationweb.org/blog/8-tips-for-making-online-donation-easy) on your donation form aren’t pretty. But they *are* reassuring. People are more leery than ever about putting their personal information on the Internet, and that includes your donors. At Qgiv, we regularly see donor conversion rates (the ratio of people who land on your donation page vs. the number of people who actually complete a donation) drop if the security seals are covered up. Leave them visible — your donors will appreciate it! ### **STEP 7: SET THE STAGE FOR FUTURE RELATIONSHIPS** ![final-final-final-image-qgiv.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/final-final-final-image-qgiv.jpg) Your donors don’t support you because you’re a cool charity. They support you because they’re passionate about your mission and the people you help. You can add (minimal!) content to your donation form to reinforce that shared passion and to set the stage for future engagements. Always include a way for someone to share your donation form to social media. If someone lands on your form and can’t make a donation, they might be inspired to share it with someone who *can* make a donation. There’s also a widget on the side of the form that explains a little about the nonprofit’s volunteers and the huge impact they’re making on the families in our city. Making volunteers the focus of this content emphasizes that donors can connect with a community of like-minded people who love the same cause they do. The photo of volunteers in the garden drives home the underlying message that our charity is a group of people helping another group of people instead of being a faceless organization that just collects money. Building a great donation page can have a huge, positive impact on your fundraising. It will inspire donors, keep them engaged, and connect them to your organization. It also sets the stage for [really great donor retention methods](https://www.qgiv.com/blog/resources/donor-retention-five-minutes/) and future opportunities to get them excited about your cause. Creating your donation form doesn’t have to be intimidating. Keep your brand on the page. Consider the donor’s experience as they use your form. And remember that your purpose on this page is to connect donors to a mission they care about. If you want to give your donation form a quick check-up, here’s a link to a neat [donation form check-up checklist](https://www.qgiv.com/blog/resources/donation-form-check-up-checklist/). It’ll help you get an idea of where to start! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Online Donation Form FAQs ### What makes a good online donation form? A good form is short, mobile-friendly, and fast, with suggested amounts, an easy recurring option, few required fields, and secure payment. It removes distractions so donors can give quickly and confidently. ### Should donation forms offer recurring giving? Yes. Making recurring gifts easy to choose, often as a default or prominent option, can significantly increase long-term revenue. Recurring donors tend to give more over time and are more stable than one-time gifts. ### How many fields should a donation form have? As few as possible. Every extra field adds friction and increases abandonment. Ask only for what you truly need to process the gift and steward the donor, and save other requests for later. ### Why does mobile optimization matter for donation forms? Many donors give on their phones. A form that is hard to use on mobile, with tiny fields or slow loading, causes people to abandon their gift. A smooth mobile experience directly protects revenue. ### How do we build donor trust on a donation form? Use secure, recognizable payment processing, show that the page is safe, and reassure donors about how their gift will be used. Clear impact messaging and a professional design help donors feel confident giving. ![author avatar](https://secure.gravatar.com/avatar/4c4bd19721fba077b1e95c775520ca82c6ea3d1b3332864e7af8c88fe5b53c52?s=300&d=mm&r=g) abby-jarvis [mega177](https://157.245.205.241)[mega177](https://darussunnah.id/)[slot qris](https://170.64.213.25/)[slot viral](https://sib.uinsaizu.ac.id/mh/) [See Full Bio](https://www.elevationweb.org/author/abby-jarvis/) [ ](https://www.elevationweb.org/author/abby-jarvis/) **Categories:** Fundraising & Donations --- ### [8 Tips for Attracting Millennial Donors](https://www.elevationweb.org/blog/8-tips-for-attracting-millennial-donors/) **Published:** December 13, 2017 **Author:** emma-wolfe **Content:** **Attracting millennial donors means meeting a younger generation of supporters who value transparency, authenticity, and impact. Nonprofits can reach them by communicating clear results, offering easy mobile and digital giving, telling genuine stories, engaging on social media, and creating ways to get involved beyond donating. Millennials give generously when they trust and connect with a cause.** The charitable giving landscape is changing. [Millennials currently represent](https://www.elevationweb.org/blog/managing-a-multigenerational-workplace) the largest portion of the population and are projected to have [$30,000,000,000,000 of wealth](http://recharity.ca/millennials-changing-philanthropy/) transferred to them over the next 30 years. That’s 30 trillion dollars in case you didn’t have time to count all 13 zeros. And although my generation is thought of as collection of selfie-obsessed narcissists, we actually donate quite generously to charitable organizations. The thing is if you want our money, you are going to have to change your donation game. Don’t worry; we at Elevation Web have compiled 8 tips to help you evolve with the times. ![monthly-donation.12.12.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/monthly-donation.12.12.jpg) ### 1. Monthly Donation Options According to the 2015 Millennial Impact Report, over [50% of millennials said they would be interested in donating monthly](https://www.thebalance.com/how-millennials-have-changed-charitable-giving-2501900) to an organization. Instead of asking for a lump sum, give donors the option to donate $5, $10 or $20 per month. Millennials don’t have the capital to give $500 yet but if you cultivate them as small, consistent donors now, once they amass wealth, they will give more. ### 2. Up-to-date website We cannot overemphasize the importance of [an up-to-date, secure and visually pleasing website](https://www.elevationweb.org/blog/good-design-leads-to-more-donations). I can speak for myself and my friends when I say we will likely not give to an organization with an outdated site even if your cause is worthwhile. We don’t trust sites that look older or take a long time to load. If you want millennial donors your nonprofit has to invest in your site. ### 3. Transparency With the spread of information technology, people are now accustomed to researching before they make decisions. [Your donors want to know where their money is going](https://www.fidelitycharitable.org/docs/future-of-philanthropy.pdf). They want figures, data and stats. They want timelines, projected outcomes and a summary after a project is finished. Make all of this available to [those researching your organization before they donate](https://www.nytimes.com/2016/11/06/giving/connections-to-a-cause-the-millennial-way-of-charity.html). This makes your nonprofit more attractive to millennial donors. ![generational-differences.12.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/generational-differences.12.jpg) ### 4. Generational Differences Millennials and [baby boomers give](https://www.elevationweb.org/blog/managing-a-multigenerational-workplace) for different reasons. Millennials are generally more optimistic about the future than their baby boomer counterparts. Baby boomers give because they see it as part of their values but aren’t optimistic about their money changing the world. Millennials give because they believe in change. To attract them you want them to feel that their donation makes a tangible difference. ### 5. The Increasing Importance of Storytelling Millennial giving is driven by storytelling. They are not giving to your organization as much as they are giving to an idea, a cause. Telling your nonprofit’s story and impact is essential for attracting the newest generation of donors. Your story should highlight how your donors’ money is changing lives and that they are essential to your cause. Younger donors want to feel that they have been instrumental in creating change. Make sure you craft a story that makes them feel this way. ### 6. Your Big Ask The wealthiest generation is no longer the traditionalists, now the [Baby Boomers and Gen Xers](https://www.elevationweb.org/blog/managing-a-multigenerational-workplace) are stepping into the spotlight. However, these folks are still working with no plans of retiring soon. They have busy schedules and unlike previous donors, many will want you to do your big ask over the phone or Skype. This may seem odd to those of you have been in the field for a while so make sure you are prepared if your donor cancels lunch and replaces it with a Skype session or phone call! ![peertopeer.12.12.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/peertopeer.12.12.jpg) ### 7. Peer-to-Peer Fundraising [Millennials enjoy working in groups](https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/11/how-millennials-are-changing-the-landscape-of-nonprofit-giving/#f54495612b24) and donation is no exception. Peer-to-peer fundraising efforts are an awesome way to get millenials interested in donating to your nonprofit. It allows them to tap into their social networks, utilize social media and work in groups. Consider making your next fundraiser a peer-to-peer campaign! ### 8. Get Them Involved Millennials want to give more than just money, they want to be involved. Try adding a call-to-action on your “thank you for donating page” linking them to volunteer information. This gives them the option of doing more for your nonprofit. You can also give multiple project options for donation. For example, when donating to [Heifer International](https://www.heifer.org/gift-catalog/basic-needs/index.html), you are able to pick the campaign that you are interested in donating to. This allows your donors to feel that they are participating more in the donation process and have more control over the outcome. Change is never comfortable but if you act now instead of reacting later, you will find that the newest generation of givers is going to do amazing things for your nonprofits. As always if you have any comments or questions please reach out! We love hearing from you. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Attracting Millennial Donors FAQs ### What do millennial donors care about most? Millennials tend to value transparency, authenticity, and clear evidence of impact. They want to know their gift makes a real difference and to trust how an organization operates. ### How can nonprofits reach millennial donors? Meet them where they are with strong digital and mobile experiences, engaging social media, and authentic storytelling. Easy online giving and clear impact reporting help turn interest into support. ### Do millennials actually donate to nonprofits? Yes. Younger donors give generously when they connect with a cause, though they often give in ways that differ from older generations, including smaller recurring gifts and peer-to-peer fundraising. ### Why is mobile giving important for millennial donors? Younger donors expect to give quickly from their phones. A fast, mobile-friendly donation experience removes friction and makes it easy for them to act in the moment. ### How do I build long-term relationships with younger donors? Engage them beyond the ask through authentic content, opportunities to volunteer or advocate, and consistent updates on impact. Showing the difference they make keeps them involved over time. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Fundraising & Donations --- ### [How to Design an Amazing Donation Receipt](https://www.elevationweb.org/blog/how-to-design-an-amazing-donation-receipt/) **Published:** January 22, 2018 **Author:** abby-jarvis **Content:** **A great donation receipt confirms the gift, thanks the donor warmly, and includes the details needed for tax records – the organization’s name, the donation amount and date, and a statement about goods or services received. The best receipts go beyond compliance to reinforce the donor’s impact and strengthen the relationship for future giving.** Donation receipts tend to be pretty boring. They generally run something like this: *Dear Abby,* *Thank you for your donation of $25 to our organization. Below, please find the details of your transaction for your records.* Snore. Your donation receipts don’t have to be boring! Adding a few elements to your donation receipt will make a great impression on your donors and increase the likelihood that they donate again in the future. Here are some pieces to add to your donation receipt to [inspire (and not bore!) your donors](https://www.qgiv.com/blog/anatomy-of-a-great-donation-receipt/). **Add a Great Image to Your Donation Receipt** Including a great image in the header of your receipt is so important. Humans are visual creatures; we’re hardwired to like and connect with images. We know that donors choose to support causes they connect with emotionally. Adding an image to your donation receipt that shows the impact their gift will make reinforces that emotional connection! In one image, you can tell your donors, “You’re amazing! Look at the good you’re doing by supporting this mission!” Here are some tips that will help make your image effective: - Use a positive image. Pictures of sad animals or polluted wetlands or other negative imagery can be effective in an ask. But your donor needs to feel like their gift accomplished something good. Pick a happy or hopeful image to go with your receipt. - Think about using an image that combines your positive photo with a brief tagline about how your donor is making a difference. The goal here is to make your donor feel good about supporting your work! - Use as high-quality an image as possible. This is the first thing your donors will see when they open their receipt, so a colorful, well-composed image is key! Try to focus on people who are benefitting from your services to add a human element to your email. ### **Include a Thank-you Message in the Body of Your Receipt** You know you need to thank your donors for their support. You also know that they automatically receive receipts after they make a gift. Why not use your donation receipt to say thank you? Now, just to clarify, using your donation receipt to thank your donors doesn’t mean you shouldn’t send a follow-up thank you email. That’s not what it means at all! But this *is* an opportunity to thank donors immediately following their gift. Write a quick thank-you note to your donor… and leave it there. Fight the temptation to talk about yourself or to ask for an additional gift. Say “thank you” as specifically and as clearly as possible. It will make a big impression on donors! ### **Be Specific about Their Gift** The more specific you can be about a donor’s gift and what it will accomplish, the happier they’ll be. Here are some ways you can be super specific about their how you’ll use their donation. - Swap out sentences like “Thank you for your donation to our organization” with language like “Thank you for supporting \[this specific campaign or program\]” makes your message much more personally interesting to your donors. - Use conditional content to add text relevant to specific restrictions. This will let you speak directly to your donor about how their money will impact an area of your work they find especially interesting. - Tell donors how you’ll use their gift. This makes them feel good about supporting your nonprofit. Make sure you also tell them you’ll be in touch with updates… And then follow through! If some of those bullet points are out of your reach, don’t fret too much. Thank your donor and tell them they’re making a difference. Those are the two most important bits. Combine those points with addressing them by name (do NOT use phrases like “Valued Donor” or “Dear Sir or Madam” — ugh) and you’ll get the point across. ### **Include Transaction Details** Other elements aside, this is definitely still a donation receipt and you still need to include transaction details. This area of your receipt demands specificity — don’t just tell the donor how much they donated! Some good details to include are: - Name of the form they used (if you have multiple forms for different campaigns) - Which restriction they supported (if applicable) - The payment method they used - Billing information - Dedication details (if applicable) - The tax-deductible part of their donation (if they receive goods or services, like at an event) You may also want to include a note about your organization’s tax-exempt status — talk to your legal team or check your state’s guidelines to see if it’s necessary! Want to learn more about how to set up a fantastic donation receipt? Here’s an [example and a template](https://www.qgiv.com/blog/a-donor-thank-you-letter-template-plus-extra-tips/) (plus some extra tips) you can use to write one of your own. *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Donation Receipt FAQs ### What should a donation receipt include? The donor and organization names, the amount and date of the gift, your tax-exempt status, and a statement about whether goods or services were provided. Always confirm current requirements with official tax guidance. ### Are donation receipts legally required? Donors often need a written acknowledgment to claim a deduction, and thresholds and rules vary by jurisdiction. Provide clear receipts and check the current regulations that apply to you. ### How can a receipt strengthen donor relationships? Pair the required details with a genuine thank-you and a note on the impact of the gift. A warm, well-designed receipt turns a formality into a moment of connection. ### Should donation receipts be automated? Yes. Automated receipts reach donors instantly and reduce manual work, while still allowing personalization. Most donation tools can send them immediately after a gift. ### How should a receipt be designed? Keep it clean, branded, and easy to read, with the key details clearly labeled. Elevation’s [brand identity services](/services-brand-identity/) can help your communications look consistent. ![author avatar](https://secure.gravatar.com/avatar/4c4bd19721fba077b1e95c775520ca82c6ea3d1b3332864e7af8c88fe5b53c52?s=300&d=mm&r=g) abby-jarvis [mega177](https://157.245.205.241)[mega177](https://darussunnah.id/)[slot qris](https://170.64.213.25/)[slot viral](https://sib.uinsaizu.ac.id/mh/) [See Full Bio](https://www.elevationweb.org/author/abby-jarvis/) [ ](https://www.elevationweb.org/author/abby-jarvis/) **Categories:** Email Marketing, Fundraising & Donations --- ### [How to Love your Donors on Valentine’s Day (and Every Day)](https://www.elevationweb.org/blog/how-to-love-your-donors-on-valentines-day-and-every-day/) **Published:** February 13, 2018 **Author:** emma-wolfe **Content:** **Showing donors love means treating them as valued people, not just funding sources, through genuine, consistent appreciation. Valentine’s Day is a natural prompt, with thank-you emails, handwritten notes, and impact updates, but the real impact comes from year-round stewardship that makes donors feel seen and appreciated without an attached ask.** We tend to forget that our donors are people. They are not only people but the means by which your organization functions and they deserve to be thanked for it. So this Valentine’s Day we recommend making it about them and showing them the love. We’ve come up with 7 ways to heart them this V-Day and every day. ### Email Valentines Be the first [email](https://www.elevationweb.org/blog/nonprofit-email-marketing-tools) that your donors see tomorrow morning. Instead of including a plug for your next project or trying to get them sign up for a monthly donation, just tell them thanks and that you love them and what they do for your nonprofit. ### Hand-Written Notes Who doesn’t love a [handwritten note](https://www.elevationweb.org/blog/year-end-fundraising-an-ode-to-letter-writing)? Everyone, loves receiving personalized messages in the mail! Go the old-fashioned route and buy some red construction paper and markers and put together a Valentines making committee! It’s a fun way for your staff to spend an afternoon and makes your donors feel loved! If it’s too late in the game for you to get them out in time for the big day, that’s okay, just send a regular thank you note, they’ll love that too. ### Thank You Video Post a thank you video on your site of staff thanking all your donors for their invaluable aid. If it doesn’t violate confidentiality laws and your organization works with people, include them in the video so donors can see the amazing things their money does first hand! Also send this video to your donors via email and post it on your social media platforms. ### Phone Call Love Squad Get together staff to make Valentine’s Day calls to all of your donors. Consider expanding your call list to include volunteers, interns and others who help support all of the amazing work that your nonprofit does. ### Get Them Involved Give donors special privileges at unique [volunteer events](https://www.elevationweb.org/blog/engage-nonprofit-volunteers-infographic). Donors are giving you money because they support what you do and they want to be a part of it. Plan a volunteer event specifically for your donors so that they can get their hands dirty! Let them snap some pics and have a great time. ### Show Donors Their Impact Donors want to know that their money is helping. This Valentine’s Day, send out an impact report just to say thanks and you love all that they help you do. Make sure donor impact is also available on your site so that donors know that what they give is valuable and that their donation matters for your nonprofit. ### Small Donor Events Plan small donor events to just say thank you. Start planning it now and send out your save the dates on Valentine’s Day and clarify that it is NOT about fundraising.It’s about saying thank you and showing them the love. ### **Conclusion** Your donors are essential to your nonprofit’s success and you need to cultivate those relationships. Long-term donor retention is the best way to fundraise effectively and is the gift that keeps on giving. Reaching out to your donors only to get money is a sure fire way to lose valuable relationships. So c’mon, nonprofit world, all you need is love. Please reach out to us if you have any comments or questions. We love hearing from you! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Loving Your Donors FAQs ### How can we show donors appreciation? Thank them genuinely and specifically, send handwritten notes or personal emails, share the impact of their gifts, and recognize them without immediately asking for more. Authentic, no-strings appreciation makes donors feel valued. ### Why does donor appreciation matter? Donors who feel genuinely valued give again and stay loyal longer. Retaining an existing donor is typically far easier than acquiring a new one, so stewardship protects your most important relationships. ### What’s a meaningful thank-you that isn’t an ask? Send a message whose only purpose is gratitude, no donation link, no upcoming campaign. A simple, sincere thank-you that shares the difference donors made stands out precisely because it asks for nothing. ### How often should we thank our donors? Thank donors promptly after every gift, and stay in touch throughout the year with impact updates and appreciation, not just appeals. Year-round gratitude matters far more than a single seasonal gesture. ### Do small gestures really make a difference? Yes, handwritten notes, a quick call, or a personal email often mean more than expensive gestures. What donors remember is feeling genuinely seen and appreciated. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Fundraising & Donations --- ### [5 Versatile Fundraising Ideas Your Organization Hasn’t Tried](https://www.elevationweb.org/blog/5-versatile-fundraising-ideas-your-organization-hasnt-tried/) **Published:** March 7, 2018 **Author:** kevin-penney **Content:** **Versatile fundraising ideas work across many kinds of nonprofits and are easy to adapt: selling products or merchandise, running a crowdfunding campaign, hosting peer-to-peer fundraising, organizing events, and offering recurring giving. These flexible approaches let almost any organization diversify revenue and engage supporters in new ways.** Nonprofits are always on the hunt for the next big fundraising idea that’s sure to inspire supporters and create a movement around their cause. While there’s no surefire way to know which fundraising method will be a knockout with your particular audience, there are [a few fundraising hits](https://www.elevationweb.org/blog/master-the-art-of-nonprofit-fundraising-with-these-event-ideas) that are just flexible enough to work for almost any organization. (And you may not have tried them yet!) In this post, we’ll walk you through 5 of our favorite fundraising ideas that every nonprofit can take advantage of. We’ll show you how you can: 1\. Sell products to raise money online. 2\. Launch a crowdfunding campaign. 3\. Promote matching gifts to your supporters. 4\. Host a social media fundraising event. 5\. Create a fundraising appeal video. **These fundraising ideas work because they allow you to add your own twist to reflect your mission and personality, meaning your donors will instantly feel more connected than they would to a generic fundraiser.** If you haven’t tried these fundraising ideas yet, there’s no time like the present. Let’s dive in so you can get started raising money for your cause! ### 1. Sell products to raise money online. [Asking for money online](https://blog.bonfire.com/asking-for-money-online/) can be a challenge. Especially if you’re appealing to existing donors who’ve already given to your organization in a number of ways, you never want to come off as greedy or unappreciative of their support. The solution to that common problem? Incentivize donations by setting up an online store! Product fundraising is a fantastic way to engage with your donors by offering them an immediate return on their investment in your nonprofit. **Not only do supporters get to feel good about contributing to a cause they care about, but they also get to take home an amazing product that they can use for years to come!** Perhaps the most popular subgenre of product fundraising is the classic t-shirt fundraiser. Using a dedicated t-shirt fundraising website (like the ones that made [DonorSearch’s top picks list](https://www.donorsearch.net/nonprofit-crowdfunding-platforms/)), your team can create pitch-perfect designs that relay your message and depict your brand. Before you jump into apparel fundraising, make sure you keep these considerations in mind: - **Design options.** Your supporters are going to be promoting your brand every time they wear their new product, so make sure your design tool gives you plenty of customization options. You should feel comfortable building merchandise that’s high-quality and reflective of your organization, even if you aren’t a professional designer! - **Price.** You definitely don’t want to spend more money than you make when embarking on a product fundraiser! Look for a t-shirt fundraising site that allows you to set your own price margins so that you have full control over how much your supporters are paying and how much you’re bringing in for your campaign. - **Promotional tools.** In order to raise money through product sales, you need customers! Consider how you’ll get the word out and how your fundraising website can play a role in promoting your campaign. Built-in social media sharing tools, for example, can make it easier for donors to spread the word and raise awareness to their networks. Want to see what t-shirt fundraising looks like in action? Check out this example of a well-designed product from the Exchange Church Campaign: ![bonfire guest post image in blog.png](https://www.elevationweb.org/wp-content/uploads/2026/06/bonfire-guest-post-image-in-blog.png) **Takeaway:** Selling products like t-shirts is a universal fundraising idea that any nonprofit or organization can take on. Just make sure to find a fundraising site that lets you design apparel you know your supporters will love. ### 2. Launch a crowdfunding campaign. Used by charities, churches, schools, clubs or groups, and even individuals, crowdfunding campaigns are simple enough that anyone can start one *and* be successful, too. **To get started with your crowdfunding campaign, all you need is a worthy cause and a** [**top-notch online crowdfunding website**](https://blog.bonfire.com/top-gofundme-alternatives/)**.** However, to max out your campaign’s potential, you’ll need to do more than just set up a crowdfunding page and wait for donations to roll in. Follow these tips for a campaign that’s as powerful and unique as your mission: - **Use your campaign page to tell a story.** Think about what moves you about your cause and include those elements on your crowdfunding campaign site. Include photos, videos, and [other visual components](https://www.elevationweb.org/blog/nonprofit-data-visualization) whenever possible so that visitors can get a glimpse into the purpose of your campaign as soon as they land on the page. - **Keep your supporters updated on campaign progress.** Whether they’ve donated yet or not, ensure that all of your supporters know how close you are to reaching your goal and what they can do to get you there. Share updates on your crowdfunding page as well as your social media profiles so everyone in your network is in-the-know. - **Provide donation incentives.** If you’re eager to try our first tip, you’ll be happy to know how easy it is to combine crowdfunding with product fundraising! Add donation rewards to each giving level so that donors feel the incentive of giving (or giving just a little bit more). As with all of our favorite fundraising ideas, the more creative you can get with your crowdfunding campaign, the better. Get together with your team to think of the ways that your organization and your fundraising strategy are unique. Then, find ways to incorporate those themes into your fundraiser! **Takeaway:** Launch a crowdfunding campaign that highlights your nonprofit’s mission. Find a crowdfunding platform with plenty of customization options and easy-to-use features so you can put your spin on this modern (yet classic) fundraising channel. ### 3. Promote matching gifts to your supporters. If you’re looking for a low-effort strategy that can still yield major fundraising power, corporate giving may be the answer you’re searching for. **A form of corporate giving, matching gift programs enable your existing donors to double or triple their initial gift through their employer.** Typically, all the donor needs to do is submit paperwork proving that the gift was made to an eligible organization, making this fundraising opportunity as easy as it is powerful. Unfortunately, many nonprofit donors have no idea that these programs even exist, let alone whether or not their workplace participates in them. The good news? You can change that! To raise more through matching gift fundraising, you’ll need to [kick your promotions strategy into high-gear](https://www.elevationweb.org/blog/3-ways-to-promote-matching-gifts-on-your-website). That means: - Creating a **corporate giving page** on your website where you include information on how these programs work as well as a handy matching gift search tool so visitors can instantly find out if their companies participate in any corporate philanthropy initiatives. - Including matching gift information in **acknowledgment emails** **and donation confirmation screens** so recent donors know exactly what the next best step is to enhance their contribution. - Hosting **matching gift “events**” such as a donation drive where you prioritize matching gift education all across social media or within your email campaigns. (Hint: hold one near the end or beginning of the year, when many matching gift deadlines fall.) **Takeaway:** By educating your donors through as many channels as you can, you’ll maximize the chances that your supporters will complete their matching gift requests—and that you’ll reap the benefits of this easy fundraising opportunity! ### 4. Host a social media fundraising event. No doubt your nonprofit has tried its hand at hosting plenty of fundraising events in your time. From auctions to galas to walkathons and more, fundraising events are fun, engaging ways to celebrate your cause, raise money, and connect with your constituency. The drawback to fundraising events? In addition to being labor- (and often, cost-) intensive, they’re limited to those supporters located in your geographic location. **While you shouldn’t hang up the towel on your annual fundraiser just yet, there is a way to modernize this age-old fundraising strategy to raise even more money: just add social media to the mix!** You can add social media as a component to your in-person fundraising event or host a standalone online event that takes place on the [social media platform of your choice](https://www.elevationweb.org/blog/instagram-social-media-guide). Here are a few examples of how to do both: - **Start a livestream.** Whether you’re broadcasting your fundraising event or creating a dedicated online-only program for your livestream, make sure donors all around the world feel involved. Have a team member designated to run the stream to ensure viewers stay engaged throughout. - **Host an online contest.** Pose a question on your social media sites that sparks stories, photos, discussion, or re-posting from your followers. Then, reward the best responses (or a random participant) with a prize! Think of it as an online raffle, but instead of donating, contestants are contributing their engagement. - **Inspire action.** No matter what your social media event hinges on, make sure that you’re not just talking *at* your followers. Call them to participate themselves! Even better, include links to your donation form or volunteer sign-up page so they can take their engagement offline, too. Not only are these online options a great way to promote your cause all across the web, but they’re also a totally free fundraising and outreach channel that any nonprofit can capitalize on. All you need is an internet connection and a little creative brain power! **Takeaway:** Leverage the widespread reach of social media to involve your supporters in fundraising events that take place both online and off. The more interactive you can be, the more awareness (and money) you’re sure to raise. ### 5. Create a fundraising appeal video. Speaking of online engagement, another easy way to get online supporters excited about your nonprofit is to provide them with a first-hand look at your fundraising campaign. **Consider filming your own fundraising appeal video to show the impact of your campaign, share your gratitude for your supporters’ involvement, or just have a little fun with your nonprofit staff and supporters!** A fundraising appeal video is a useful tool year-round, but there are a few specific times when this fundraising idea is especially popular: - At the **end of the year**, you can use your video to thank donors for all that they’ve already done and promote those all-too-important year-end donations. - During [peak **giving days**, like #GivingTuesday](https://www.atpay.com/giving-tuesday-ideas/), when more individuals are feeling charitably inclined and are looking for organizations to contribute to. - When you’re hosting a **crowdfunding or peer-to-peer fundraising campaign** that can benefit from easily shareable content that communicates your message. **When it comes to deciding what kind of content to include, it’s important to consider the purpose of your video.** Obviously, you want to inspire donations, but what are you hoping to communicate along the way? You might want to shine a light on the problem your organization addresses, in which case powerful real-life footage of your communities or beneficiaries could be useful, as well as testimonials delivered by real individuals you’ve helped. On the other hand, you may want to use your video as a means of connecting with your constituents and reinforcing your own nonprofit culture or brand. If that’s the case, a lighthearted video that shows off your team, including board members and volunteers, might do the trick. **Takeaway:** A fundraising appeal video can help your raise money while promoting your organization. The possibilities for your video are practically endless, so take some time to determine what you hope to accomplish and how. You could spend hours looking through possible fundraising ideas for your nonprofit, and you’d never see an end to the potential fundraising opportunities available. Hopefully, our ideas give you a good starting point for your next fundraiser. With your take on these lucrative options, you’re bound for success. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Fundraising Ideas FAQs ### What are some flexible fundraising ideas? Selling products or merchandise, crowdfunding campaigns, peer-to-peer fundraising, events, and recurring giving programs all adapt to many causes and audiences. They let you diversify beyond one-time appeals. ### What is peer-to-peer fundraising? It is when supporters raise money on your behalf through their own networks, often around an event or campaign. It expands your reach to new donors you would not otherwise meet. ### How does crowdfunding work for nonprofits? You set a goal and rally supporters to give and share toward it, usually within a defined timeframe. The momentum and visibility of a campaign can attract donors beyond your existing base. ### Which fundraising idea is right for our nonprofit? It depends on your audience, capacity, and goals. Start with one that fits your supporters and resources, test it, and build from what works rather than spreading too thin. ### How do we make a new fundraising idea succeed? Promote it across email, social, and your website, make giving effortless, and tie it to a clear goal and story. Strong promotion and an easy giving experience matter as much as the idea itself. ![author avatar](https://secure.gravatar.com/avatar/6d5bd4b2fd0e1a99e5e5842e0106dbbee4fa0dcd38cce1826865a5b084a84d78?s=300&d=mm&r=g) kevin-penney [See Full Bio](https://www.elevationweb.org/author/kevin-penney/) [ ](https://www.elevationweb.org/author/kevin-penney/) **Categories:** Fundraising & Donations --- ### [Top 10 Nonprofit Email Marketing Tools](https://www.elevationweb.org/blog/nonprofit-email-marketing-tools/) **Published:** April 23, 2018 **Author:** sara-lowe **Content:** **Nonprofit email marketing tools help organizations design, send, segment, and measure email campaigns, often with features tailored to fundraising like donation tracking and supporter segmentation. The right tool fits your list size, budget, and team skills, and integrates with your donor or CRM data so your outreach stays personal and informed.** Your nonprofit just built three new houses outside of Lima and you send an update email to all 5,000 of your subscribers instantaneously. Your fundraiser is one week away and you send a reminder email, first to your donors and then to your volunteers. You’re searching for a new Volunteer Coordinator to join your team and you send an inquiry email to your subscribers and then post the position on social media. With all the groups, lists, workflows, etc. to keep track of, you can breathe a sigh of relief because your email marketing platform has got you covered. Just compose your email, choose a list, and schedule exactly what you want to do with the email. **Email marketing is a powerful tool that your nonprofit can use to further engage your audience while spending minimal effort online.** Through tailored, auto-generated emails, your organization can easily thank your donors, attract more volunteers, and spread your mission to a wider audience. Choosing a solid software in order to maximize your email marketing potential is essential. **Here we have put together a list of 9 email marketing tools, some that offer great benefits for nonprofits!**[ ](https://mailchimp.com/) ![ads image](https://www.elevationweb.org/wp-content/uploads/2026/06/img-ads-1-1.svg) *Need to go more in-depth?* *Try the nonprofit guide to the* **7 Best** **Email Marketing** **Tools** [Download Guide ](https://go.elevationweb.org/download-email-marketing-comparison) ## [](https://mailchimp.com/)Flodesk [![Flodesk logo](https://www.elevationweb.org/wp-content/uploads/2026/06/Small_Placement_Logo-png.png)](mailto:support@flodesk.com)Nonprofits can get a [50% discount from Flodesk](https://go.elevationweb.org/nonprofit-tech-discounts), which means just $19 a month for unlimited emails, contacts, and features. Flodesk never penalizes you for successfully growing your list. This relatively new platform is aimed at helping small teams create emails that look great effortlessly. The intuitive drag-and-drop email builder allows you to customize emails quickly, while the email and form template gallery offer you a head start. While Flodesk’s curated designs are beautiful, their layout blocks really set them apart. Layouts help you to create custom graphics, design collages, and specialty signatures right within the email builder—no other design software required. Once your email is sent, its layout blocks are responsive, meaning they’ll look great on any device and in any inbox. Flodesk’s workflows and stunning forms (which can even be used without a website) are also top features. Flodesk connects with 3,000+ apps through Zapier to automate tasks. Lastly, you don’t need a credit card for a [free 30-day trial](https://flodesk.com/c/NONPROFITS). ## MailChimp ![mailchimp.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/mailchimp.jpg)[MailChimp offers nonprofits a 15% discount](https://go.elevationweb.org/nonprofit-tech-discounts), as well as the option to get an additional 10% off if you authorize your account as a means of security. MailChimp boats robust marketing automation which makes sure your emails get to the right people at the right time. Some other features include: being able to target your customers based on behavior, preferences, and more; automatically sending your emails at the same time in different time zones; triggering emails with a single API request; and accessing in-depth reporting insights. MailChimp also allows you to to connect to your online store in order to create hundreds of e-commerce integrations as well as includes a drag-and-drop campaign builder. They even offer you the possibility to grow your audience with Facebook or Instagram ad campaigns. When it comes to mobile options, MailChimp has got your covered. Check out more info about their [suite of mobile apps](https://mailchimp.com/?=link-from-ElevationWeb)[](https://mailchimp.com/mobile/). ## [](https://www.aweber.com/index-2017.htm)Campaign Monitor ## ![campaignmonitor.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/campaignmonitor.jpg) Campaign Monitor offers a [discount of up to 15% for nonprofits](https://go.elevationweb.org/nonprofit-tech-discounts), with access to all their tools to create your email campaigns. This includes a drag-and-drop email builder and as well as access to hundreds of templates. You can also create personalized customer “journeys,” which allow you to schedule a “trail of emails” and determine what email is sent when depending on what buttons your visitors click on. Campaign Monitor uses personalized data to allow you to customize each email in order to deliver the right information, to the right audience, at the right time. You can also include sign-up pages on your site in order to grow your audience. Through Campaign Monitor analytics, you can see how your emails are performing in real time with interactive data and analytics on your campaign. Also learn how your audience is [engaging and sharing](https://www.campaignmonitor.com/worldview/demo/?=link-from-ElevationWeb)[](https://www.campaignmonitor.com/worldview/demo/), plus learn the effectiveness of your calls to action. ## EmailOctopus ![Logo EmailOctopus](https://www.elevationweb.org/wp-content/uploads/2026/06/Logo-EmailOctopus.jpg)EmailOctopus allows you to create time-sensitive onboarding and drip emails, plus offers a [20% discount to nonprofits](https://go.elevationweb.org/nonprofit-tech-discounts). Their rich library of free email templates make it super fast to create campaigns that are responsive to any device. You can build drip email sequences, import contacts, integrate with forms, and generate customized reports. Their segmentation also allows you to create highly targeted email campaigns based on the contact data that matters most to your organization. You can get started for free, and with pricing of [less than $40 per month](https://emailoctopus.com/?=link-from-ElevationWeb) for 20k contacts, they are more affordable than the other platforms out there offering the same features. ## AWeber ![aweber.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/aweber.jpg "aweber.jpg")AWeber Communications offers a [discount of 25% to nonprofits](https://go.elevationweb.org/nonprofit-tech-discounts), in addition to three complimentary months to start. You get access to their full range of tools, including powerful autoresponders which automate your email campaigns and help you stay in touch with your subscribers. You’ll also have a wide variety of email templates at your disposal, so you can choose one that best represents your organization. [AWeber](http://www.AWeber.com/?=link-from-ElevationWeb) Communications’ reporting tool enables you to view the success of your emails in terms of how many have been opened and clicked through. ## Benchmark ![benchmark.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/benchmark.jpg)Benchmark Email offers a [25% discount for most nonprofit organizations, and is entirely free for organizations serving children](https://go.elevationweb.org/nonprofit-tech-discounts). You can choose from a variety of email templates and, if you don’t see one you like, you can always design your own. Benchmark Email also has excellent [autoresponder capabilities](https://www.benchmarkemail.com/?=link-from-ElevationWeb) to help streamline your email campaigns, leaving you time to focus on other tasks. You won’t be able to perform split testing, but you can still monitor the success of your campaigns with detailed reports on how your subscribers responded. ## Get Response ![getresponse-1.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/getresponse-1.jpg)GetResponse offers [nonprofit organizations an astounding 50% off](https://go.elevationweb.org/nonprofit-tech-discounts) their purchase. This discount enables you to keep your costs very low while sending out a high volume of emails. You’ll have access to hundreds of templates, making it easy to design a [professional-looking email](https://www.getresponse.com/?=link-from-ElevationWeb) that fits well with your organization’s style. If you have a substantial contacts list, you can upload them directly to GetResponse, which saves you quite a bit of time. GetResponse also integrates with popular social media outlets, including Facebook, Twitter, and LinkedIn, so you can easily share your messages across those platforms. ## VerticalResponse ![verticalresponse-2.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/verticalresponse-2.jpg)VerticalResponse offers a whopping 10,000 free emails per month for nonprofits, along with several other discounts. Depending on how many emails you send per month, you may be able to enjoy VerticalResponse’s email marketing absolutely free. Nonprofits also receive [discounted rates of up to 15%](https://go.elevationweb.org/nonprofit-tech-discounts) on emails in excess of 10,000. Other discounts are available for creating surveys, and you can enjoy 15% off events planned through VerticalResponse. For an event, you create a website, send out email invitations, and even promote it through your linked social media accounts. Not many other email marketing software programs provide services like this, so if you’re interested, it’s probably a good idea to take a look at what [VerticalResponse](https://verticalresponse.com/?=link-from-ElevationWeb) has to offer. ## [](https://www.salsalabs.com/)Drip ![drip-logo2.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/drip-logo2.jpg) Drip is unique in that they deliberately do not offer a drag and drop template builder because they claim that customers have a higher conversion rate using the [HTML plain text template](https://www.drip.co/?=link-from-ElevationWeb). It does, however, offer different templates with which you can customize your emails. With Drip, you can apply tags and send one-off emails or entire campaign sequences, all by using their automation system. Automations can be used to move subscribers in and out of campaigns, apply tags, record conversions, send them to another application (like your CRM or a donor database), and more. Some other features include custom fields, lead tracking, email blasts for a specific purpose, split testing, and performance tracking. Be sure to take advantage of [Drip’s 30% discount for nonprofits.](https://go.elevationweb.org/nonprofit-tech-discounts) ## Salsa Labs ![salsa-lab-logo-for-blog-post](https://www.elevationweb.org/wp-content/uploads/2026/06/salsa-lab-logo-for-blog-post.jpg)Salsa’s email marketing tool, [Engage](https://www.salsalabs.com/engage?=link-from-ElevationWeb), offers organizations like yours online marketing solutions tailor-made for nonprofit needs. With the platform’s robust email builder, your nonprofit can expertly craft email campaigns. Drag and drop text boxes, images, buttons, and more to customize the layout of your emails. You can even insert merge fields to tailor the text of your emails to their recipients. Once you’ve designed your email template, you’ll be able to preview it as a mobile, tablet, or desktop user to ensure it’s optimized for all of your supporters no matter how they access it. Your team can create custom email segments for your different campaigns based on factors like donor type, interaction history, campaign, giving recency, donation frequency, and more. Not only that, but when your nonprofit uses Salsa Engage, you’ll also have access to Salsa Engage’s online fundraising, online advocacy, and peer-to-peer fundraising software. **These are just a few of the many companies out there that offer solid email marketing software so that you can focus more time on spreading your mission and less on online engagement.** If you would like to share your own personal experiences with email marketing, please comment below or feel free to contact us. We’d love to hear from you! --- For more detailed pricing and offerings information, check out our free downloadable guide on the above-mentioned email marketing tools! ![ads image](https://www.elevationweb.org/wp-content/uploads/2026/06/img-ads-1-1.svg) Detailed pricing and features: **Best** **Email Marketing** **Tools** [Download Guide ](https://go.elevationweb.org/download-email-marketing-comparison) *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Email Tool FAQs ### What should nonprofits look for in an email marketing tool? Look for easy list management and segmentation, reliable deliverability, templates, automation, reporting, and integration with your donor or CRM data. Fit to your budget and team’s skills matters as much as the feature list. ### Are there email tools made for nonprofits? Yes. Some platforms offer nonprofit-focused features like donation tracking, supporter segmentation, and discounted pricing. Even general tools can work well if they integrate with your fundraising data. ### How do email tools help with fundraising? They let you segment donors, automate appeals and thank-yous, personalize messages, and measure which campaigns drive gifts. This makes outreach more relevant and helps you raise more with less manual effort. ### Should our email tool integrate with our CRM? Ideally, yes. Integration keeps donor data consistent, enables better segmentation, and lets you tailor messages based on giving history. Disconnected systems lead to duplicate work and less relevant outreach. ### How do we choose between email marketing tools? Match the tool to your list size, budget, technical comfort, and the features you actually need. Our [digital marketing team](/services-growth-marketing/) can help you evaluate options against your goals. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** Email Marketing, Nonprofit Marketing --- ### [How to Brand Your Nonprofit's Instagram](https://www.elevationweb.org/blog/how-to-brand-your-nonprofits-instagram/) **Published:** May 14, 2018 **Author:** emma-wolfe **Content:** **Branding your nonprofit’s Instagram means presenting a consistent, recognizable identity through your visuals, voice, and content. That includes a clear bio, a cohesive color and imagery style, a consistent tone, and storytelling that shows your impact. Strong, consistent branding helps your account build recognition, trust, and engagement with supporters.** Social media is so embedded in our lives that part of experiencing something is documenting it digitally on our Instagram profiles. Whether you are for or against this proliferation of technology, you must admit, Instagram is one of the goliaths. With over [800 million active users in September of 2017](https://www.omnicoreagency.com/instagram-statistics/), this number is only projected to grow. And although the company is owned by Facebook, a fact which is often overlooked, it has managed to escape from the [recent scandal](http://www.bbc.com/news/technology-43649018) unscathed. What does this mean for the modern nonprofit? Visual storytelling is one of the most effective means of relaying your mission and engaging new supporters and so Instagram is a natural path for doing so. But to insta productively, you want your profile to reflect your organization’s brand. Branding an Instagram can be tricky business, but with a little bit of planning, a few edits and maybe even a few selfies (to test of course) you’ll be Instagramming like a Kardashian. BONUS stick around until the end of the post for some Instagram best practices! ### Photography 101 Before we dive into Instagram, we thought a basic photo tips run down was in order because let’s be real, you have to be working with some nice photos. There are some basic photo-quality indicators: blurriness (there shouldn’t be any), brightness (can you see the details of the photo) and making sure your thumb isn’t in the frame (it’s okay, I’ve done it too). A somewhat intuitive but equally important aspect of your photographs is the use of natural light. First, don’t snap a shot when light is coming from straight behind your subject as it will be dark and frankly sad. Think about the time of day you’re taking your photographs and the tone of the light during that specific time. For example, sunset renders light orange and soft colors while the height of the day around noon will be much harsher making it difficult to shoot. Don’t shy away from cloudy days because light is actually dispersed better making it easier for a novice to snap an[ awesome shot](https://later.com/blog/how-to-take-good-instagram-photo-with-your-phone/). Finally, if you are inside, try and photograph close to natural light sources like windows, skylights or open doors. If you aren’t well-versed in photography, using[ the rule of thirds](https://digital-photography-school.com/rule-of-thirds/) is an easy way to compose a well-balanced shot. The principle being that you divide your photo into a grid of 9 parts and line up your subject matter at different intersection points. Luckily, smart phones now have grid features that you can turn on making it super easy. Not every great picture follows this rule but this will make things easier if you don’t have an eye for photography. A little goes a long way when it comes to photo editing and a nuanced touch always yields the best results. When editing your photos stick to small changes in areas such as contrast, brightness and saturation but, again, keep it light. ### Brand It, Baby Like any aspect of branding, you have to go in with a game plan. So first, ask yourself “What is the purpose of my nonprofit’s Instagram?” For many it is the chance to relay your nonprofit’s mission through visual storytelling mechanisms and to engage your followers enough to get them to research you more. After your have decided what the purpose of your Instagram is, brainstorm about four themes that you want your Instagram to center around. These themes will be translated into the content that you post. ![Photo1.amigos](https://www.elevationweb.org/wp-content/uploads/2026/06/Photo1.amigos.jpg) For example, check out the Instagram of [Amigos de las Americas](https://amigosinternational.org/). This organization organizes gap year and summer abroad programs for high school and college students from the United States in Latin America. There are 3 clear themes they use on[ their Instagram](https://www.instagram.com/amigos_americas/): program participants up close, program participants in action and Latin America program locations. As you scroll through their Instagram, you see different variations of these same themes creating unity throughout the profile. It’s okay if every now and then you break from tradition and post something different, but keep it within theme whenever possible. After you have chosen your themes you will move into the more stylistic side of branding. This aspect of your Instagram should reflect the brand your nonprofit already has to ensure coherence across digital platforms. ![photo2.zerowastehomepage](https://www.elevationweb.org/wp-content/uploads/2026/06/photo2.zerowastehomepage.jpg) A nonprofit who is owning this concept is[ Zero Waste Chicago](https://www.zerowastechicago.org/). The Chicago-based org is striving to connect Chicagoans with the resources they need to reduce their waste. Above is a view of their website homepage. Their branding is clear: simple, clean and bright. ![photo3.zerowastechicagoinsta](https://www.elevationweb.org/wp-content/uploads/2026/06/photo3.zerowastechicagoinsta.jpg) Zero Waste Chicago’s branding is consistent from their website to[ their Instagram](https://www.instagram.com/zerowastechicago/?hl=en). The same emphasis on white space and cool color tone is apparent on their profile. Like Zero Waste Chicago you want to take a look at your [brand colors](https://www.elevationweb.org/blog/nonprofit-brand-style-guide) and overall feel to build your Instagram aesthetic. Play with the tone (warm or cold), the contrast and the filter of some test photographs. When you find a combination that reflects your brand and looks great, save the settings. Consistency is key. Each of your photos should utilize the same filter combination to create a unified look. ![photo4.ethicalwritersconsistency](https://www.elevationweb.org/wp-content/uploads/2026/06/photo4.ethicalwritersconsistency.jpg) Above is the Instagram of[ Ethical Writers](http://www.ethicalwriters.co/), a group of writers and creatives who aim to improve the world with the work that they do. All of the photos on their Instagram profile are high contrast black and white images and they never stray. This creates a visually pleasing and well-branded profile. As you post, you always want to be thinking about the first 6-9 photos that appear on your profile. These are the ones that people will see before they start scrolling so you want them to pack a punch. This means that your photos should always be playing off one another creating a web of content that performs as a whole. ![photo4.5andersonpaak](https://www.elevationweb.org/wp-content/uploads/2026/06/photo4.5andersonpaak.jpg) We have to reference the master on this one because[ Anderson .Paak](https://www.instagram.com/anderson._paak/?hl=en) just does it so well. Each of his photos connects to its surrounding ones creating a piece of digital art that entices his audience. .Paak has a team of graphic designers paid to make his profile the way it is so we can’t expect ours to turn out exactly the same. That being said, thinking about the interaction of those first few photos will tell a story to your followers and make them click to learn more. ![photo5.floursinherhairconnected](https://www.elevationweb.org/wp-content/uploads/2026/06/photo5.floursinherhairconnected.jpg) For a more accessible version of connectedness is the Instagram profile of[ Flours In Your Hair](https://www.instagram.com/floursinyourhair/), the account of Becca Rea-Holloway, a baker located in Washington DC. Rea-Holloway does a wonderful job of balancing her photos. The colors in her Instagrams always play off of one another and she keeps in interesting by posting different aspects of the baking and cooking process. The repetition of circles also contributes to the feeling of connectedness making it enjoyable scroll through. Shape repetition is a great way to create a balanced profile that allows for continuity even as your image content changes. ### Best Practices **Don’t leave us just yet**, there are few tips we want to leave you with to make sure your profile is killer. **1.** Always use your nonprofit’s logo as your account image so that everyone knows the account is really you. **2.** Allow white space to let your profile breathe and not become overly heavy. Use hashtags and tag influencers or other related companies to increase your audience. **3.** Utilize your Insta-captions to redirect followers or browsers to your Instagram bio and then your home or other specific landing page. **4.** Leverage your other social media accounts to get people to your Instagram profile. --- If you have any questions or want to chat with us about your Instagram, please reach out! We would love to give advice. Happy Instagramming, techies! *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Instagram Branding FAQs ### How do I brand my nonprofit’s Instagram account? Create a clear, optimized bio, use a consistent visual style for colors and imagery, keep a recognizable voice, and tell stories that show your impact. Consistency across posts builds a memorable identity. ### What should a nonprofit’s Instagram bio include? A strong bio states who you are and what you do, conveys your mission clearly, and includes a link to your website or current campaign. It should make your purpose obvious at a glance. ### What type of content works best for nonprofits on Instagram? Visual storytelling performs well, including impact photos, supporter and beneficiary stories, behind-the-scenes content, and short videos. Authentic visuals that show real impact engage followers most. ### How does consistent branding help on Instagram? A consistent look, voice, and message make your account instantly recognizable and build trust. Followers come to know what to expect, which strengthens connection and engagement over time. ### How can our nonprofit grow engagement on Instagram? Post consistently, respond to comments and messages, use relevant hashtags, and share content that invites interaction. Genuine engagement with your community matters more than chasing follower counts. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Nonprofit Marketing, Social Media --- ### [How Often Should Your Nonprofit Communicate with Supporters?](https://www.elevationweb.org/blog/how-often-should-your-nonprofit-communicate-with-supporters/) **Published:** August 7, 2018 **Author:** tony-joy **Content:** **How often a nonprofit should communicate with supporters depends on the channel and audience, but consistency matters more than a fixed number. A predictable rhythm, with relevant, value-driven messages segmented by interest and giving history, keeps supporters engaged without overwhelming them, while silence or constant asks both erode the relationship.** Knowing when the right time is to hit send on your email campaign or your social media posts presents a significant challenge for nonprofits. Most nonprofits prefer to stick to a handful of channels to communicate with their audience, taking their time to figure out a strategy and then sticking to it for the long run. But the issue presents itself when you have to engage a diverse audience, where different segments vary widely in the way they choose to engage via a channel. While a younger audience may prefer to get their updates through Facebook or Twitter, older audiences may be more comfortable with calls and text messages. Email on the other hand has a reputation for working across demographics and remains a solid outreach strategy for nonprofits. It’s much like your stock broker who’d recommend a diversified portfolio to ensure that poor performance from a single channel doesn’t affect you. Diversified outreach channels ensure very much the same for your nonprofit. But one of the qualms of setting up multi-channel engagement at your nonprofit is making sure that you find the right balance in your outreach and do not end up being treated as spam. In this article, we discuss how you can go about finding that balance. ### Budget and Effort Before we head into when and how often you should be communicating with your nonprofit supporters, I want to alleviate some of the fears that you might have about the effort and investment required to actually implement a multi-channel outreach strategy. The top outreach platform is still email, with the vast majority of nonprofits using it as their go-to communication platform. [Email marketing tools](https://www.elevationweb.org/blog/nonprofit-email-marketing-tools) like Mailchimp and Campaign Monitor have done a great job of helping nonprofits optimize their email outreach, both manual and automated, at affordable costs. Calling is still considered as an effective channel, but it has gotten a bad rap because of its increased use solely for soliciting donations. But phone calls have a lot of potential, with cloud based calling solutions significantly bringing down calling costs as well as the effort it takes to call your list. When you want supporters to take a time-sensitive action, mostly applicable to advocacy groups, broadcast texting takes the spot as a reliable alternative to email. A single staffer can set up the texting campaign and send it out in a matter of minutes. A text will cost you more than an email, so it’s better keep the use of texts limited to the right use cases. If you have a healthy intake of volunteers to your organization, [peer to peer texting](https://callhub.io/collective-texting/guides/) lends itself as a much more effective alternative to broadcast texting. Here, campaign volunteers are manually sending out texts to your supporters, engaging them in one-on-one conversations about events, fundraisers, surveys, or other updates from the nonprofit. It requires more effort from your side in terms of workforce and training for volunteers, but the rewards of having a personalized communication channel at scale (a single volunteer can send out approximately 1500 texts in the span of an hour) easily makes up for that. ### Context determines frequency The amount of healthy communication with a supporter varies with context. Reaching out to a person who has agreed to attend an event with multiple follow-ups is different from sending out multiple donation requests to someone who just donated to your organization. That’s why segmenting your lists becomes important. Based on the context, segmented lists allow your to tailor your outreach, including the content and frequency. ### Content and audience define timeline When you do reach out to your supporters, always ensure that you are coming out with [quality content](https://www.elevationweb.org/blog/blog-post-ideas-nonprofit). More important than following a strict timeline, is making sure that everything you do put out is work that you are proud of, and that it’s not there just because you have to adhere to a timeline. If you do not have the resources to create quality content, dial back your outreach so that it aligns with the effort you can put in to produce quality work. A general best practice for emails is one or two every month, where one can be a newsletter and the other anything from a survey, a case study, volunteer story or a fundraising appeal. With social media, one Facebook post every day should be enough since the lifetime of a Facebook post is much higher than that of a Tweet. On Twitter, you’ll have to send out a few tweets every day to maximize engagement from your audience. With Instagram, depending on the amount of effort you can afford to put in to create quality visuals, you can start with 2 posts a week to posting multiple times in a day. Check out what the[ most popular nonprofits on social media](https://www.elevationweb.org/blog/25-best-nonprofits-social-media-2017) are doing to get a better idea of how to optimize the schedule for your audience. Bear in mind that this frequency is not a one stop solution and it can vary depending on the relationship you have with your audience. Your best best is to start with the recommended numbers, run controlled tests to see if engagement drops or grows, and then scale up or down accordingly. *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Supporter Communication FAQs ### How often should a nonprofit email its supporters? There is no universal number. The right frequency balances staying top of mind with respecting people’s inboxes. A consistent, predictable rhythm of relevant messages usually outperforms both silence and constant appeals. ### Can a nonprofit communicate too much? Yes. Sending too often, especially with repeated asks or low-value content, leads to unsubscribes and disengagement. Quality and relevance matter more than sheer volume. ### How do we avoid only contacting supporters to ask for money? Mix in impact updates, stories, thank-yous, and useful content so supporters feel valued, not just solicited. A healthy ratio of value to asks keeps people engaged and more willing to give when you do ask. ### Should communication frequency differ by supporter type? Yes. Segmenting by interest, giving history, and engagement lets you tailor frequency and content. New subscribers, loyal donors, and lapsed supporters often respond best to different cadences. ### How do we know if our communication frequency is right? Watch engagement signals like open rates, clicks, unsubscribes, and donations. Rising unsubscribes may mean too much or irrelevant contact, while low engagement can signal too little or unfocused messaging. ![author avatar](https://secure.gravatar.com/avatar/cb23c65f425eebe064c73b8e7fd113871593449f0d60f1ff83aded4f7c342a73?s=300&d=mm&r=g) tony-joy [See Full Bio](https://www.elevationweb.org/author/tony-joy/) [ ](https://www.elevationweb.org/author/tony-joy/) **Categories:** Email Marketing, Nonprofit Marketing --- ### [6 Effective Ways to Use Donor Data for Email Segmentation](https://www.elevationweb.org/blog/6-effective-ways-to-use-donor-data-for-email-segmentation/) **Published:** August 31, 2018 **Author:** adam-weinger **Content:** **Email segmentation is the practice of dividing your email list into smaller groups based on donor data, then sending each group more relevant messages. Nonprofits can segment by giving history, donation amount, engagement level, location, interests, and donor lifecycle stage, which improves open rates, click-throughs, and donations compared with sending one mass email.** When you send emails out to your supporters, are you sending one mass email to your whole email list? While mass email marketing is a common strategy among nonprofits and for-profit companies alike, it is a big mistake. Email is a great marketing channel since it gives direct access to someone’s inbox. Employing successful [marketing tools for email](https://www.elevationweb.org/blog/nonprofit-email-marketing-tools) can maximize the impact your email has on supporters. **One marketing strategy that could make your emails much more effective is the use of email list segmentation.** By segmenting email lists you can send targeted email content to different groups and see how these groups engage with different content. When people donate to your cause, store their information in your donor management software. You can then use this data to better connect and appeal to your supporters. Not sure where to start? Try segmenting your email marketing lists by: 1\. New Email Signups 2\. Volunteer History 3\. Geography 4\. Age 5\. Donation History 6\. Giving Capacity By segmenting your email lists, you can more effectively target your marketing messages to key donor groups. Let’s dive into these important email segmentation strategies! ![Double the Donation-ElevationWeb-6 Ways to Use Data to Segment Your Email List for Marketing-header1](https://www.elevationweb.org/wp-content/uploads/2026/06/Double-the-Donation-ElevationWeb-6-Ways-to-Use-Data-to-Segment-Your-Email-List-for-Marketing-header1.jpg) As soon as you get new people signing up for your nonprofit’s emails, you are already on a great track. Get a jump start on your marketing for the newcomers! You may get new email signups as soon as a donor commits to their first donation or from separate signups on your website. [**Email marketing**](https://www.elevationweb.org/blog/elements-of-successful-email-marketing-for-nonprofits) **is especially important right in the beginning. These first few emails are the most likely to be read by new supporters.** Send this special group of people unique emails to take the first steps in engaging your new supporters: **Thank them for signing up.** Let these email recipients know you appreciate their support for your organization with an immediate *thank you* email. **Tell them about your organization.** Make sure new email signups know all about your organization and what impact they can make through you. **Tell them about upcoming events.** Make sure your new supporters have the opportunity to get involved right away. **In order to achieve these three things, make sure to have on hand a mission statement that you can share as you talk about your organization and a calendar of events.** Your mission statement will tell your new signups exactly the organization they are getting involved with. A compelling mission statement or story pulls at their heartstrings and boosts involvement. A list of calendar events is important to have for any supporter. You want all your supporters at your events. However, it is especially important for newcomers to help them get involved with your cause early on. When people make a donation, they are at the height of their engagement with your nonprofit. Building off of this engagement will improve the chances of that donor coming to your fundraising events, donating again, and volunteering for your cause. Directly after a donation or a signup is also the time to send emails to recruit people for recurring donations and to inform them of other donation events and opportunities. ![Double the Donation-ElevationWeb-6 Ways to Use Data to Segment Your Email List for Marketing-header2](https://www.elevationweb.org/wp-content/uploads/2026/06/Double-the-Donation-ElevationWeb-6-Ways-to-Use-Data-to-Segment-Your-Email-List-for-Marketing-header2.jpg) One effective way to organize the people in your email list is to examine their volunteer history with your organization. **Those who have volunteered for your organization many times in person may require a different engagement strategy than those who have not yet volunteered.** Past volunteers, and especially those past volunteers who have also donated, are the most likely to come back and volunteer again for your organization. It is important to make them feel appreciated and let them know about more volunteer opportunities. For individuals who consistently volunteer with your organization you may try including in your email: - **A thank you message.** Let the volunteers know you appreciate all their hard work with the occasional *thank you*. This is especially true right after a big event. Send a specialized messaging the day after showing your appreciation for event volunteers. - **Volunteer grant information.** Many corporate philanthropy programs financially match the time their employees volunteer with organizations. Read more about these programs and the [top volunteer grant companies at 360 MatchPro](https://www.360matchpro.com/volunteer-grant-companies/). - ****A calendar of upcoming volunteer opportunities.** Make sure your volunteers know about the upcoming opportunities for them to volunteer with your organization. Providing a calendar empowers them to plan volunteering into their schedule.** **You still need to recruit new volunteers!** Reaching out to past volunteers is important, but you should also recruit new volunteers and make sure to keep them[ engaged with your organization](https://www.elevationweb.org/blog/engage-nonprofit-volunteers-infographic). Consider recruiting new volunteers from your group of past donors by highlighting specific upcoming events to entice them with a special fun volunteering opportunity. Also, emphasize any benefits or prizes offered to volunteers such as t-shirts, discounts, etc. **Segmenting your email list to target your past volunteers differentiates your retention and recruitment techniques between past and new volunteers.** When you are better able to appeal to each, you will see higher rates of volunteering with your organization. ### ![Double the Donation-ElevationWeb-6 Ways to Use Data to Segment Your Email List for Marketing-header3](https://www.elevationweb.org/wp-content/uploads/2026/06/Double-the-Donation-ElevationWeb-6-Ways-to-Use-Data-to-Segment-Your-Email-List-for-Marketing-header3.jpg) Geography is an especially important segmentation marker for organizations with many regional branches. **If your organization is spread across a few counties, states, or even countries, you may decide to segment your email lists based on location.** The most effective use of geographical segmentation is highlighting events closest to where particular email recipients live. For example, if you are hosting a carnival in Kentucky, it may be a misuse of your time to emphasize that event to your supporters in New York. **Highlighting close-by events in your emails makes it more likely that those receiving the emails will show up because they will not have a long travel time.** Consider the appropriate distance that people may travel for certain events. You may host events which are: - - **Community-oriented events.** These may include local [fundraising events](https://www.elevationweb.org/blog/master-the-art-of-nonprofit-fundraising-with-these-event-ideas) such as community cooking contests, a car wash, or a bake sale. - **State-oriented events.** Some statewide events may include bigger events such as a carnival, a large gala, or a museum giving night. - **National events.** National events are very big events for which your supporters will travel a great distance. These could include a concert with a famous musician or a major marathon. Most organizations plan community events most frequently out of these. However, events big and small require a lot of planning. Considering your audience of emails highlighting various events takes a lot of organization in itself. In order to maintain organization while planning events and specifying email marketing for appropriate audiences, you may consider using an event management system. **You are not limited to just one system**. These competitive systems offer various capabilities based on the platform. Some even help you to segment your email list! Be sure to pick the system which best suits your needs. ![Double the Donation-ElevationWeb-6 Ways to Use Data to Segment Your Email List for Marketing-header4](https://www.elevationweb.org/wp-content/uploads/2026/06/Double-the-Donation-ElevationWeb-6-Ways-to-Use-Data-to-Segment-Your-Email-List-for-Marketing-header4.jpg) **Consider appealing to various email recipients based on their age to highlight the aspects that are most likely to be exciting and effective for different age ranges.** Certain activities and opportunities are more suited for some ages rather than others. For example, young adults are more likely to be excited for social media involvement than an older generation. In your emails to younger generations, emphasize involvement in your nonprofit such as: - **Peer-to-peer fundraising**. This strategy empowers young people to create fundraising pages to network online on behalf of your organization. [Salsa’s peer-to-peer fundraising best practices guide](https://www.salsalabs.com/blog/peer-to-peer-fundraising-best-practices) provides more strategies to spread the word of your campaign. - ****Fundraisers targeting young adults.** Fundraisers such as obstacle races and car smashes target young adults. Market these types of fundraisers to your young email audience.** - **[**Mobile giving options**](https://www.elevationweb.org/blog/mobile-giving)**.** Mobile giving and text-to-give options are highly effective among young people. Include a text-to-give number in your emails to inform them about these types of options!** **Develop email marketing streams based on the age of your audience and highlight the involvement options that appeal most to them!** Older audiences are less likely to be as tech-savvy as younger audiences. They may appreciate more traditional fundraising suggestions and events. **When reaching out to older audiences, highlight your nonprofit events such as product fundraisers, classy galas, and BBQ cook-offs.** **![Double the Donation-ElevationWeb-6 Ways to Use Data to Segment Your Email List for Marketing-header5-1](https://www.elevationweb.org/wp-content/uploads/2026/06/Double-the-Donation-ElevationWeb-6-Ways-to-Use-Data-to-Segment-Your-Email-List-for-Marketing-header5-1.jpg)** Appealing to past donors and recruiting new donors takes very different email marketing strategies because they have different end goals. **For past donors, your ultimate goal is for them to donate *again.* They have already shown their financial support before, so your goal is to continue what has already started.** To engage past donors, you have three important steps to take: **Say “thank you” right away.** Your donors should always feel they have made a difference so show your appreciation as soon as possible when they donate. **Stay organized.** Make sure you keep track of who has donated, how much they donated, and any other donation information in your donor database software. **Keep donors updated** with your organization. When a donor gives, they want to know their money is going to a good cause. Tell them all about the good you’re doing! Check to see if your past donors have used or are eligible for matching gifts programs. These are programs in which companies will match a proportion of the gifts their employees give to various organizations. If donors are eligible for matching gifts, encourage them to use the program. **For potential donors, your goal is to inform them of upcoming opportunities and the ease of donation.** Provide potential donors all the information they need to donate such as: - A direct link to your donation page. - Suggested amounts for donations. - Background on your fundraising campaign’s goal. While marketing donation opportunities to past donors improves the likelihood of continued support, marketing for new donors is about providing new information to ease their way to your donation page. ![Double the Donation-ElevationWeb-6 Ways to Use Data to Segment Your Email List for Marketing-header6-1](https://www.elevationweb.org/wp-content/uploads/2026/06/Double-the-Donation-ElevationWeb-6-Ways-to-Use-Data-to-Segment-Your-Email-List-for-Marketing-header6-1.jpg) Once you have segmented your past and future donors, their giving capacity can guide your next steps in email marketing. **Realizing giving capacity and marketing for it helps to maximize your donation amounts and helps with your fundraising plans.** Specifically, an insight to giving capacity can help you market toward major donors. To ease this searching process, hire a fundraising consultant to help with prospect research and wealth screening. Fundraising consultants conduct this research with you using tools to indicate: - **Past donations from prospective donors.** Donations to your organization and to others help indicate how much they are capable of donating to you. - ****What kinds of organizations donors are interested in.** Past charitable givings show what types of organizations they have donated to before and passions of donors.** - **How much property and stock people own.** These factors give insight as to the wealth of a person and how much you may be able to ask of them. Giving capacity shows the capacity for major donors so you can market your emails specifically to them. **Try hosting a gala for major donors!** Send out an email invitation to bring them all together for good food, conversation, and a common cause. When you market for major donors, it is even more important to avoid the [common mistakes](https://www.elevationweb.org/blog/top-7-mistakes-made-by-nonprofit-email-campaigns) made in email campaigns such as poor subject lines and not following up. There is a lot riding on these emails, so make them count! Each of these major donors would be an incredible addition to your support network so keep them interested with fascinating events, updates from the organization, and donation opportunities. Segmenting your email list allows you to connect with various demographics of people and tailor the emails you send to best appeal to them. This successful email marketing strategy will help you boost your number of volunteers, donation sizes, event attendees, and more! *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Email Segmentation FAQs ### What is email segmentation for nonprofits? Email segmentation divides your list into smaller groups based on donor data, so each group receives messages tailored to them. It replaces one-size-fits-all blasts with relevant, targeted communication. ### What donor data can I use to segment emails? Useful data includes giving history, donation amount, engagement level, location, interests, and where someone is in the donor lifecycle. Even a few of these can sharpen your messaging significantly. ### Why is segmentation better than sending one mass email? Segmented emails are more relevant to each reader, which typically lifts open rates, clicks, and donations. Generic mass emails often feel impersonal and get ignored or unsubscribed. ### What are examples of email segments for nonprofits? Common segments include new donors, recurring donors, lapsed donors, major donors, volunteers, and event attendees. Each group benefits from messaging suited to their relationship with you. ### How do I start segmenting my nonprofit’s email list? Begin with the data in your CRM or email platform, choose one or two meaningful segments, and tailor your message to each. [Our digital marketing services](/services-growth-marketing/) help nonprofits build effective email programs. ![author avatar](https://secure.gravatar.com/avatar/92d379e4ddcf794dfda2ae366ee302f4034e47259b12088538f8a4c185078b76?s=300&d=mm&r=g) adam-weinger [See Full Bio](https://www.elevationweb.org/author/adam-weinger/) [ ](https://www.elevationweb.org/author/adam-weinger/) **Categories:** Email Marketing, Fundraising & Donations --- ### [The Power of SEM for Your Nonprofit](https://www.elevationweb.org/blog/the-power-of-sem-for-your-nonprofit/) **Published:** November 13, 2018 **Author:** emma-wolfe **Content:** **Search engine marketing (SEM) is paid advertising where your nonprofit bids on keywords so your ad appears when people search related terms, paying only when someone clicks. It puts your cause directly in front of people already looking for help or ways to give, and for many nonprofits it is amplified by the Google Ad Grant’s free monthly advertising budget.** Is your nonprofit considering using SEM (Search Engine Marketing)? This [digital marketing channel](https://www.elevationweb.org/blog/top-7-techniques-to-conquer-digital-fundraising-challenges) involves organizations bidding on related keywords in order for their ad to display when someone searches for associated terms. Frequently these ads are referred to as PPC (pay per click) or CPC (cost per click) ads because your organization only pays if someone clicks the ad. You can think of SEM as rather like an auction and ranking system where your nonprofit is bidding to push your ads up the list so that more potential supporters will see it. ### How and why does it work? The goal of a SEM strategy is to be the best ad result, whether that means appearing on a search engine results page, a partner website, or on YouTube. SEM ads are more successful than other types of advertising because they target individuals who are already motivated and interested in a particular topic and then direct them to relevant pages on your website. Your organization is reaching supporters at exactly the right time: at the moment that they are looking to learn more. How does one create a successful SEM strategy? Google is by far the most popular search engine in the world due to its ability to serve up what users are looking for with remarkable accuracy on its results pages, while a multi-faceted approach ensures that you capitalize on opportunities. Begin with research into your organization’s specific target audience, and then create compelling advertisements designed to speak directly to them. Next choose specific keywords and organize them into focused campaigns and ad groups while keeping in mind the goals of your nonprofit’s campaign. A [specialist in search engine marketing](https://www.elevationweb.org/services/marketing/) can help to identify the best keywords and develop successful campaign strategies if your nonprofit doesn’t have this knowledge in-house. What type of SEM and other advertising does Google make available to nonprofits on its platform? Here we break down the three most important. ### Google Ad Grants ##### **What are Ad Grants?** [Ad Grants](https://www.elevationweb.org/blog/google-ad-grants) is a part of the “Google for Nonprofits” program and provides up to $10,000 in free monthly advertising to eligible nonprofits. The application process is fairly simple, including validating charity status, agreeing to Google’s requirements and maintaining a functioning website. There are few types of excluded nonprofits, so we’ve created a 2-minute Google Ad Grant quiz to help you check your eligibility. We regularly help nonprofits through the entire application process to ensure that they are approved. Ad Grants is awesome but does require setting up a well-functioning campaign and picking the best possible keywords to be successful. To keep the advertising funds you must be proactive and check the success of your advertisements to ensure that they are performing above the minimum required by the grant. Some nonprofits find that this is specialized and technical enough that it is the best use of funds to focus on other efforts and to outsource managing the Google Ad Grant. The program only covers text ads which means the focus is on creating compelling text content that is sure to generate more supporters. And of course, your ads will only appear on Google and not on any other search engines (such as Bing or Yahoo). ##### **Why should my nonprofit sign up?** [Google grant ads](https://www.elevationweb.org/blog/google-ad-grants) are free with no expiration date and no need to reapply. Text ads are a great way to target potentially interested (and pre-selected) audiences and direct them to your nonprofit’s website. Goals can include increasing donations, recruiting more volunteers, hiring new staff, and raising awareness for a cause. However, in order to make it successful and meet Google’s success benchmarks (5% click through rate), it requires some work. ### Google Display Ads ##### **What are Google Display Ads?** To understand what a Google Display Ad is, you must first understand the difference between Google’s “Search Engine Results Pages” (SERP) and the “Google Display Network”. SERP refers to the results shown on a search engine results page after a user has searched for specific information. The latter refers to the countless websites that rent ad space through Google. Like billboards, these websites rent space to an advertising company (Google) who then creates ads for its clients (you). Display Ads are image-based ads that appear on other websites throughout Google’s network while the Google Ad Grant covers text ads that only appear on search engine results pages. Display Ads are extremely cost effective, on average under $0.58 per click. Unfortunately, Google does not offer a program to cover these costs, but they do allow for a high degree of segmentation when setting up your campaign. Display ads allow you to target audiences using interests or demographics such as age, gender, location, in-marketing behavior and much more. ##### **Why should my nonprofit invest?** Why would a nonprofit pay money for Display Ads when Ad Grants offers free text ads? First, the Google Display Network reaches 90% of the world’s internet users. That’s a lot of people. In addition, including Display Ads can help put your ads in front of people at a low cost when bidding for Google Ads is out-of-reach (think Giving Tuesday). It is also a great option when you want to get your message out there for an event or for nonprofits that are cost-conscious and ineligible for the Ad Grant. ### YouTube Ads YouTube ads play before, in the middle of, or next to a selected video on YouTube, and are also known as TrueView ads. This method of advertising is successful due to the advanced targeting that the campaigns include, such as age, gender, location, interest and more. Your nonprofit only has to pay when a viewer indicates interest by clicking or by watching your ad for more than 30 seconds. When no one clicks your ad or the viewer moves on, you don’t pay anything even though your ad has displayed (a little free advertising!). ##### **Why should my nonprofit invest?** As the second most popular search engine in the world (behind Google), more than 1 billion people watch more than 6 billion hours of YouTube videos *every month*. That’s a lot of potential supporters. This number is only set to increase as online video traffic will make up 80% of all search traffic by the year 2021. As a nonprofit it’s essential to go to where your potential supporters are. More and more advertising is focusing on video because it has the highest engagement, and your nonprofit should be including it in its communications strategy. Have any questions or interested in learning more about SEM for your nonprofit? Reach out to us at [Elevation](https://go.elevationweb.org/contact-us); we love chatting about Search Engine Marketing. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit SEM FAQs ### What is SEM? Search engine marketing is paid advertising on search engines. You bid on keywords, and your ad can appear when someone searches those terms. Because it is usually pay-per-click, you pay only when someone actually clicks your ad. ### How is SEM different from SEO? SEO earns unpaid visibility over time by improving your content and site, while SEM buys visibility through ads that appear immediately. Many nonprofits use both: ads for quick reach and SEO for lasting organic traffic. ### Why does SEM work for nonprofits? It places your message in front of people at the moment they are searching for related help, services, or causes. That high intent makes search ads an efficient way to attract donors, volunteers, and beneficiaries. ### What is the Google Ad Grant? It is a program offering eligible nonprofits a free monthly Google Search advertising budget. It lets organizations run SEM campaigns without spending their own funds, though it has rules to follow to stay eligible. ### How do nonprofits get started with SEM? Define your goals and keywords, write relevant ad copy, and point clicks to focused landing pages. Our [Google Ad Grant service](/services-google-ad-grant/) helps nonprofits launch and manage search campaigns that drive results. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Nonprofit Marketing --- ### [5 Email Strategies for Promoting Your Next Nonprofit Event](https://www.elevationweb.org/blog/5-email-strategies-for-promoting-your-next-nonprofit-event/) **Published:** November 19, 2018 **Author:** gerard-tonti **Content:** **Promoting a nonprofit event by email works best as a sequence rather than a single blast: a save-the-date, a detailed invitation, reminders as the date nears, and a follow-up afterward. Each email should make the value clear, keep registration one click away, and use segmentation and timing so the right people get the right message at the right moment.** Everyone loves a great event hosted by a noble organization. Nonprofit events are great opportunities for fundraising, stewardship, marketing, and building relationships. There are all sorts of tips and tricks out there about how to use “trending” methods of promotion, like [social media](https://www.elevationweb.org/blog/using-social-media-to-promote-your-fundraising-event) or mobile ads. But don’t forget to go back to the basics too! **One of the most effective methods of event promotion involves an effective email strategy.** Email has never gone out of style. It enables your organization to communicate *directly* with each individual supporter by sending messages right to their inbox. Top strategies for promoting events through email include: - Starting with a great template. - Customizing your template for your audience. - Marketing registration opportunities. - Sending reminders to registrants. - Thanking your attendees. No matter if your nonprofit is hosting an annual event or [brainstorming](https://www.salsalabs.com/fundraising-event-ideas) a brand new fundraising event idea, make sure you have a great promotion strategy in place to obtain the best turnout possible. ![Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header1](https://www.elevationweb.org/wp-content/uploads/2026/06/Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header1.jpg) Before you start crafting any type of email to your supporters, be sure you write and save an effective email template. Email templates are incredibly valuable for any communications you have with supporters, but especially for [marketing purposes](https://www.elevationweb.org/blog/how-to-move-donors-through-the-funnel-with-email-marketing). **When you have a beautifully formatted email, it increases the likelihood that your supporter will read through the entire thing.** In contrast, if the email looks messy or complicated, your donor may get an unprofessional impression of your organization. Plus, when your marketing template is saved directly to your nonprofit marketing software, it’s easy to access, customize and send with minimal effort. With the event planning process also on your plate, it’s essential to find time-savers like this! Make sure your email template takes care of the formatting of your email so that you only need to worry about customizing the content. For instance, make sure to: - **Use an easy-to-read font.** Sans serif fonts like Arial or Avenir tend to be easier to read on screens, which means they are very effective for emails. You want it to be quick and easy for your supporters to scan through the information you provide. - **Brand your email with your organization’s colors.** Your website and other promotional efforts are designed to make an impact on your supporters. Maintain this impact by correlating all of the marketing material with your brand. - **Auto-populate the introduction.** Instead of saving a generalized introduction to your email letter, use your nonprofit marketing software to its fullest extent and auto-populate your supporter’s name. This takes the preferred name of your donor directly from your CRM and uses it in the email so you can say “Dear John Doe” instead of “To whom it may concern.” To read about the software in which you can save these all-important email templates, check out [Salsa’s guide to nonprofit software](https://www.salsalabs.com/blog/nonprofit-software-guide). ![Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header2](https://www.elevationweb.org/wp-content/uploads/2026/06/Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header2.jpg) Even when you have a great template for your email marketing strategy, your job is far from done. You still need to customize the template to fit your target audience. When you have built an [extensive email list](https://www.elevationweb.org/blog/why-your-nonprofit-should-build-up-its-email-list) to choose from, it should be easy to find audiences galore! **The first step** to this process is deciding who your target audience is. Remember, you may have more than one audience you’re trying to appeal to. Make a list of each of the audiences you want to attend your nonprofit event. For instance, if you host a 5K race to raise money for the local animal shelter, you may try to appeal to both athletic young adults to run the race and families looking to adopt a pet. **The second step** is to customize your email template so that you have a separate promotional message tailored for each audience. This creates a more personalized experience for your readers. **The last step** is to use your [nonprofit CRM software](https://www.salsalabs.com/nonprofit-crm-software) to find and input the necessary recipients for each email. Some CRM software even offers pre-defined groups, making it easier than ever to segment these supporter emails. Send your finalized email, and watch the registrations soar! ![Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header3](https://www.elevationweb.org/wp-content/uploads/2026/06/Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header3.jpg) When you design a promotional email for your nonprofit’s upcoming event, make sure you give your readers *all* of the necessary information. This means, you’ll need to do more than tell them where and when the event is. If you have a registration form, connect your supporters *directly* to this from from their email. **You need to make sure it’s as easy as possible for supporters to get more information or move onto the next step of the event sign-up process.** For instance, you may connect your recipients to: - **The Facebook event page.** This invites your supporter to like the page and follow your updates about the event on their own time. It also invokes excitement for the event through your social media descriptions of the event’s activities. - **The registration page for your event.** If you require an official registration to attend your event, make it available online and easy for your supporters to access directly from your promotional messaging. - **Promotions for the event.** If you want to incentivize your supporters even further to sign up for your event, include a discount in your email to them. Then, invite them to purchase tickets or otherwise sign up to attend. - **An RSVP form.** Even if you’re not charging an entrance fee, make sure you keep track of who is going to attend your event by asking them to RSVP. Then include the email address, phone number, or other method of contact to which they can commit to attending. If your nonprofit software [features event registration software](https://blog.fundly.com/top-event-registration-software/), make sure that the registration process and marketing process are integrated as completely as possible, and don’t forget to look for software solutions that do both! ![Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header4 (1)](https://www.elevationweb.org/wp-content/uploads/2026/06/Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header4-1.jpg) As the date of your event approaches, be sure to send out reminder emails to your supporters, whether they have already signed up to attend or not. Draft two different email reminders for each category of supporter. For instance, in an email to someone who has not signed up to attend just yet, you might say, “Don’t miss your chance to sign up for X event!” Meanwhile, for an email to someone who has signed up, you might draft, “Remember to bring your picnic baskets to X event on Y day!” **When you send the reminder emails, be sure to keep an eye on the** **[key email statistics](https://www.elevationweb.org/blog/7-email-marketing-statistics-that-matter)** **for each. These statistics will give you a good idea of who is opening your reminder emails, how often people click through to see more about the event, etc.** If your emails are getting high open and click-through rates, you can probably assume your reminders are an effective marketing method. However, if these metrics are not where you want them to be, you may need to broaden your horizons to include other marketing techniques. These other methods of marketing to remind your supporters about the event may include strategies such as: - **Peer-to-peer fundraising.** This type of fundraising encourages your supporters to create fundraising pages for your campaign and raise money on your behalf. This strategy makes your supporters feel more connected to the event and the cause as a whole; creating this tie acts as an effective reminder. For more information about which platform is best for you, check out [Recharity’s top peer-to-peer fundraising platforms](https://recharity.ca/top-peer-to-peer-fundraising-platforms/). - **Social media marketing.** If you have a Facebook event set up for your event, make sure you post in the event over time so that you send updates and notifications to those who follow the event. This is a great way to remind your younger attendees about the event and the amazing activities you’ll host. - **Direct mail marketing.** While online communications are great, direct “snail mail” is always a classic way to remind people of your event. Create a template for your letters through your nonprofit software and auto-populate the supporters’ information into each letter before printing everything. Try combining your email marketing with these other marketing techniques. Connect people to your social media pages through email social media buttons. Or try promoting the potential for fundraising involvement in peer-to-peer fundraising through your email newsletter. Event promotion is always more effective if you connect different channels of marketing with one another so that your supporters can get as much information as they need quickly and easily from multiple locations. ![Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header5](https://www.elevationweb.org/wp-content/uploads/2026/06/Salsa_Engage_5-Email-Strategies-for-Promoting-Your-Next-Nonprofit-Event_Header5.jpg) After your event is over, your job *still* isn’t done! You need to make sure to thank your supporters for attending and for [any contributions](https://www.elevationweb.org/blog/thanking-your-donors-crash-course) they made whilst at your event. **Sending a quick “thank you” email to each supporter is an easy and manageable way to show them that you appreciate their support.** When you thank your attendees, you’re not only showing them that you appreciate their attendance, but you’re also encouraging them to attend your next event. You may choose to sign off of your “thank you” email with something like, “We hope to see you at our next event soon!” --- Now that we’ve covered email marketing for events, be sure to get out there and start recruiting attendees. Your events are wonderful occasions that should be enjoyed by all, so make sure your marketing strategies reflect this idea. Now get started! *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Event Email Promotion FAQs ### How many emails should I send to promote an event? Plan a sequence rather than one email – typically a save-the-date, a main invitation, one or two reminders, and a thank-you or recap afterward. Spacing builds awareness without overwhelming subscribers. ### When should I start emailing about an event? Start early with a save-the-date, then build toward the event with reminders as it nears. The exact timing depends on the event’s size and how much planning attendees need. ### What should an event invitation email include? The what, when, where, and why-attend, plus a clear registration button. Make the value obvious and keep signup to as few clicks as possible. ### How do I boost event registrations by email? Segment your list, write benefit-focused subject lines, send timely reminders, and make registering frictionless. Elevation’s [digital marketing services](/services-growth-marketing/) can help with strategy. ### Should I email people who did not attend? Yes. A follow-up with highlights or a recording keeps non-attendees engaged and can point them to your mission or next event. Every send is a chance to deepen the relationship. ![author avatar](https://secure.gravatar.com/avatar/3abc5962c4ecbfadb189b26a5737376c662e1fdd8481aa975b5ee23ffcc983e1?s=300&d=mm&r=g) gerard-tonti [See Full Bio](https://www.elevationweb.org/author/gerard-tonti/) [ ](https://www.elevationweb.org/author/gerard-tonti/) **Categories:** Email Marketing, Nonprofit Marketing --- ### [Your Comprehensive Guide to Attract Women Donors](https://www.elevationweb.org/blog/women-in-nonprofits-creating-a-campaign-for-female-donors/) **Published:** March 22, 2019 **Author:** sarah-henry **Content:** **A campaign for women donors recognizes that women control a large and growing share of wealth and often give differently, valuing trust, relationships, impact, and shared causes. Designing messaging, stories, and giving experiences around these motivations helps nonprofits engage women donors more effectively and build lasting support.** ![Success-Icon](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-15.png)A common mistake among nonprofits is creating a digital media strategy designed to attract only half of the population. Up until recently, most research hasn’t taken into account the differences between men and women donors. But did you know that women currently control nearly 60% of the United State’s wealth (and by 2030 will likely control 75%)? Numbers like these cannot be ignored. Research by the [Women’s Philanthropy Institute](https://philanthropy.iupui.edu/institutes/womens-philanthropy-institute/index.html) at Indiana University funded by the Bill and Melinda Gates Foundation has unearthed many disparities in donor trends. What does this mean for your digital strategy?\* We created actionable steps based on the research at the WPI. Here’s how to **nurture the $1 million donor**, **break into giving circles**, and **tell your nonprofit’s story** to appeal to the female donor. Women are educated donors. Many do a good amount of research before choosing an organization to donate to. Make sure your nonprofit’s information is readily available online in each of these areas: - Make sure **your address and contact information are easy to find** on your website. Include them in the footer and on a separate “Contact Us” page. - Same goes for any **[email marketing campaigns](https://www.elevationweb.org/blog/8-rookie-email-marketing-mistakes-from-nonprofits)** you send out, and always include an unsubscribe button. - **Create an infographic of your funds** and make it available on your website and associated accounts. The easier it is for potential donors to learn about your nonprofit, the better. - **Update your nonprofit’s portfolio and report on [GuideStar](https://www.guidestar.org/rxg/update-nonprofit-report/how-to-update-your-nonprofit-report.aspx)**. This will also update your information on [AmazonSmile](https://smile.amazon.com/) and other associated sites so this is always good practice. - **Other sites commonly used to confirm your legitimacy**: [Charity Navigator](https://www.charitynavigator.org/index.cfm?bay=content.view&cpid=5030&from=header), [Give.org](http://give.org/for-charities/), and [Charity Watch](https://www.charitywatch.org/home). ## Know Your Donor Persona Make sure to take into account generational differences among donors. What makes one generation take action is vastly different than what sparks action in younger donors. ### **When a Woman Retires** ![coffee-break](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-14.png)They have more time on their hands and want to give back. After retirement, women are [4.7% more likely](https://scholarworks.iupui.edu/bitstream/handle/1805/16758/wpi-retirement-july18.pdf) to begin volunteering. Utilize their resources, see where you can use their help. Make sure **you can be easily contacted by phone or email**, and that **the volunteer transition is smooth and streamlined**. To encourage them to volunteer, show them how easy it is to get involved. More volunteering = increased loyalty = increase in donations. Interestingly enough, even though overall spending decreases, **the amount donated to nonprofits and charitable organizations by retirees remains relatively stable**. Make sure you continue to foster relationships with retired women and married couples. ### **Younger Women Are Giving Differently** While previously believed that the majority of young women give based on their religiosity, new research has found that young women *without* a religious affiliation give to organizations at two times the amount as women who are affiliated with religion, but infrequently attend. This research is a little complicated, so if you’re interested in learning the details, check out the [published article](https://scholarworks.iupui.edu/bitstream/handle/1805/6341/womengive14_final.pdf). **Compare your organization’s persona of the young female donor to these recently uncovered donor trends** and decide what that means for your own organization. > Read our guide on fostering relations with millennial donations [here](https://www.elevationweb.org/blog/8-tips-for-attracting-millennial-donors). ## Nurturing the $1 Million Woman Donor Nurturing a donor of this kind takes patience, resources and intricate planning. [WPI](https://scholarworks.iupui.edu/bitstream/handle/1805/15117/giving-by-and-for-women-update180131.pdf) took a look at who these donors are, and why they donated. Based on this research, here’s everything you need to know to nurture that $1 million female donor. ### **Watch Your Language** ![typewriter-copy](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-13.png)Women who have recently come into wealth, **use language such as *give back to the community* and *social investment***. Also, they refrain from using the word *philanthropist*, as many high value donors don’t resonate with this seemingly outdated term. Women are highly involved and have much more of a personal connection with the organization than simply writing a check. Many like to **say they are creating social change through a** ***partnership*** with you nonprofit. ### **Risk-takers Fund Change** ![balance-risk](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-11.png)If your organization is attempting to change something no one has ever tried, with no real assurance of success, you’re not out of luck. Women who identify as risk-takers, like successful entrepreneurs, are much more likely to donate to higher risk organizations, seeing the value in trying something new and funding radical change. In these cases, **your** **pitch deck should be incredibly thorough**, showing an immense amount of research and education on the topic. Also, the potential donor will likely wish to be highly involved. **Gauge their interest of serving on strategic planning committees or as a board member**. ### **Understanding the Social Identification Theory** **Look for the higher profile donors who have expressed a personal connection with your cause**. Women tend to donate to organizations that they identify with, based on the idea of the [Social Identification Theory](https://scholarworks.iupui.edu/bitstream/handle/1805/15117/giving-by-and-for-women-update180131.pdf). > When you first find a potential donor who resonates with your nonprofit, **introduce them** to the community. **Invite like-minded individuals** whether it be past donors who have had similar experiences, or the people your organization is affecting, to meet your potential donor. **Share references** that only those with a personal connection to the cause would understand. This is the first step to creating an ongoing and deeply emotional connection between your cause and your donor. ### **When Giving Your Pitch** ![pitch-deck](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-12.png)These donors are more strategic, funding deeper into a cause instead of wider. In your pitch, don’t explain all the good that is going to come in general. **Give specific cause-effect reactions, explain how this donation will help the root of the cause**. They are also **more likely to donate to systems-level change**. Instead of helping the affected people, they put their money towards fixing a broken legal system, changing unfair policies or shaping public perception. A donation size this large can do a lot of good. If your organization isn’t reaching for systemic change, maybe it’s time to reconsider. ### **The Catch-22 of Recognition** ![piggy-bank](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-9.png)Female donors are not donating to see their name on a building to broadcasted through the news. In fact, many at first request their donation remain anonymous. While you want to respect the wishes of your donor, many donors reconsidered this attitude when they understood that **adding their name to their gift can actually inspire many other donors like them to also take action**. Encourage them to respectfully share their good deed. ### **Most Women Aren’t Born Millionaires** ![recognition](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-10.png)An important note, women who were willing to donate million dollar donations had a **history of growing up around philanthropy** and giving small donations as an adult. Don’t focus all of your resources nurturing the million dollar donor. While they provide an incredible partnership opportunity for your organization, they take a lot of resources to nurture. Remember in the long-term, all potential donors are important. ## Understanding Giving Circles [Giving Circles](https://scholarworks.iupui.edu/bitstream/handle/1805/14527/giving-circles2017-2.pdf) (GCs) are a whole different playing field. As of 2016, GC’s had donated at least $1.29 billion to nonprofits and members of GCs give [more time and money](https://scholarworks.iupui.edu/bitstream/handle/1805/17743/giving-circle-membership18.pdf) than those not involved. Older women make up the vast majority of giving circles, though it’s becoming increasingly popular among the younger generation. Along with donating, many are actively volunteering as well. ### **How to Build a Lasting Relationship with Your Giving Circles** **![giving-circle](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-8.png)Members of GC’s are proactive and community-focused donors**, while nonmembers are usually reactive donors, responding to events that have already happened. It is important to foster your relationship with GCs especially if your cause has low exposure or is focused on their immediate community. It is estimated that over half of giving circles decide where their donations go based on a vote or consensus, which means **you need to make touch points with many members**. Reach out and initiate contact either online or in person. Here are a few ways you can get involved with a potential giving circle: - **Offer a learning opportunity** like a webinar or a structured workshop. Do more than share about the good work of your organization in a hope to influence their donation decisions. Provide an educational opportunity or insight on topics or community issues they are interested in. - **Invite the GC to visit your nonprofit**. Not only will this give them direct insight on what you do, it will also be the first step in fostering volunteers. - **Join their networking event**. Many GC’s provide networking opportunities and events for their members. Look to see how your organization can be involved. Many members want to do more than give money. - **Pitch to them**. 35 percent of GC’s invited representatives from nonprofits they were considering to teach them more about their organization. Have someone trained with a pitch deck ready at all times. ### **Find Your Influencers** ![influencer-network](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-7.png)Donors alike are influenced by their online communities, but their communities should be fostered differently. Donors not involved in GC’s tend to have a more tight-knit community and only rely on those they have long-term relationships with. Members of GC’s, however, have a different community. Theirs are filled with **members who are knowledgable and passionate about philanthropy**, and their giving decisions are more easily influenced by thought leaders and newer relationships. Make touch points and build relationships with these members, as you have a higher likelihood of increased exposure. > **Pay careful attention to your relationships with members of GCs, as their community is highly influential and meticulously connected.** ### **Should You Reach Out to Established GC Members or New GC members?** **If your organization is a religious organization**, you will have more success reaching members of GCs that are well established and older. These members often join for social aspects. They are actively involved in reviewing grants and holding leadership roles. Be very transparent and open with them, and look for other ways to involve them in your organization.![indecision](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-6.png)![Layer 6](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-6.png) **If your organization is fostering social change**, reach out to newer GC members and organizations, as the younger demographic is generally more diverse and more active in social movements. These members are looking to learn. Find ways to teach them about your issue and cause, and how they can get more involved in philanthropy. They are also more likely to raise outside funds, so get creative! ## Telling Your Story Your story is your lifeblood. It’s what women (if not most) donors really resonate with whether personally or empathetically when deciding where to donate. When sharing the story of your nonprofit, make sure you’re reaching these areas. ### **Show Your Work** ![television](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-5.png)Women are pulled by their emotions and generally are more empathetic, so really hone in on your story. Connect them with you and your cause. **Create a video encompassing the story of your nonprofit**. Whether it is a short form video, or a high-profile documentary, make sure it is compelling. Women donors like to see the work you’re doing and will connect with it on a much stronger level. ### **Social Norms and the *Rising Levels of Giving*** ![graph-increase](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-4.png)The [WPI](https://scholarworks.iupui.edu/bitstream/handle/1805/17949/social-norms-report.pdf) found that when messages are worded to reference **an increase in popularity for donating to women’s and girls’ organizations**, intentions to donate significantly increased, especially by men. People look to the social norms to dictate their actions. **Sending an email about a newfound rise in donations** and contributions may be the push potential donors need to make them finally write that check. ### **Lean into Rage Donations** Following the 2016 elections, progressive organizations whose issues were debated on a national scale saw a large increase in donations from women (WIP). Women tend to donate with their emotions. Create a social media strategy that not only educates people on the matter, but also inspires.![newspaper](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-3.png) I’m sure by now you understand your political ideological leaning. Pay attention to the national coverage. What are you solving that is of public interest? **Connect with influencer accounts that educates or reports on your social topic.** See if there are partnership opportunities. This is an audience who has already expressed care and connection to this topic. This is a great resource to utilize. ### **Utilize Social Media on #GivingTuesday** ![social-media-marketing](https://www.elevationweb.org/wp-content/uploads/2026/06/Layer-1.png)On average, [61% of donations](https://scholarworks.iupui.edu/bitstream/handle/1805/14782/Giving.Tuesday.Report.Final.Web.pdf) comes from women on Giving Tuesday. While men generally give slightly larger amounts, more women donate than men do. On a day of giving that is almost entirely propelled by social media, make sure to focus your efforts on Instagram, Pinterest and Facebook, the favorited networks by most women. **Utilize the giving platforms on each site. On Instagram, include the donation link in bio, as well as the swipe up to donate on your story. On Facebook, use their online [fundraising tools](https://nonprofits.fb.com/en-gb/topic/fundraising-tools/).** ## Conclusion Understanding the demographic of donors is an incredibly complicated topic. But I hope you learned some actionable things you can do to nurture these relationships and boost your donations. Bookmark this page and refer back to it later! Nurturing female donors is an ongoing task for nonprofits. More information on the difference between male and female donors is continuously becoming available. Make sure to check back with the [Women’s Philanthropy Institute](https://philanthropy.iupui.edu/institutes/womens-philanthropy-institute/index.html), and read up on some of the incredible research they are conducting. This concludes part two of our four part series: **The State of Women in Nonprofits**. Look out for new content **every Friday of March**. ##### \*Most of these strategies were developed based on results from empirical research and surveys from the WPI. Each strategy is not guaranteed to work for all women; it is geared to work for the majority of women. Recognize the individuality within your donors and adjust your strategy accordingly. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Women Donors FAQs ### Why should nonprofits focus on women donors? Women control a large and rising share of personal wealth and are highly engaged in giving. Overlooking how they prefer to give means missing a major and growing source of support. ### How does women’s giving tend to differ? Research suggests women often emphasize trust, relationships, the cause behind the gift, and visible impact, and they may give collaboratively. These tendencies are general patterns, not rules for every individual. ### How do we tailor a campaign for women donors? Lead with mission and impact, build genuine relationships, share authentic stories, and make it easy to see where gifts go. Avoid assumptions and let your own donor data guide the approach. ### Should messaging to women donors be different? Messaging should reflect what motivates your audience, which research suggests often centers on impact, values, and connection. Test your messages and let results, not stereotypes, shape your strategy. ### How do we keep women donors engaged long term? Invest in relationships, report impact, and offer meaningful ways to stay involved beyond a single gift. Consistent, authentic engagement turns first-time gifts into lasting support. ![author avatar](https://secure.gravatar.com/avatar/305a7e9d99dcd33a66f63d9bb5a5cb97f020e3f8278b177b7d9723b02778c3f8?s=300&d=mm&r=g) sarah-henry [See Full Bio](https://www.elevationweb.org/author/sarah-henry/) [ ](https://www.elevationweb.org/author/sarah-henry/) **Categories:** Fundraising & Donations --- ### [Breakdown: 4 Inclusive Marketing Videos to Inspire Your Next Campaign](https://www.elevationweb.org/blog/breakdown-4-inclusive-nonprofit-videos-to-inspire-your-next-campaign/) **Published:** March 29, 2019 **Author:** sarah-henry **Content:** **Inclusive nonprofit videos represent diverse communities authentically, center the voices of the people served rather than speaking for them, and use accessible features like captions and clear narration. Done well, they build trust and broaden your reach by showing that your organization sees and respects the full range of people it serves.** Our country is filled with an incredibly diverse group of individuals, but we don’t get to experience the benefits of this diversity without an inclusive environment that allows everyone to thrive. Inclusive nonprofit marketing campaigns are one step into creating a more inclusive world. So, what makes a campaign inclusive? Here are four amazing examples of video campaigns that are fostering a culture of embracing diversity and inclusion. Each uses different techniques and visual representations to get their point across. Let’s break it down. ## Girls Count – ONE - ***Use of animation and 2D graphics:*** Animation and motion graphics are helpful because you can represent incredibly complex concepts relatively quickly, in this case: 130 million girls. With a number this large, a viewer’s mind has difficulty fully grasping it. The video introduces the immensity of this number immediately, visualizing it both in entirety, and then emphasizing the singular. The viewer is able to digest the size of the problem while also making a connection to it. - ***Human connection:*** Behind almost every cause is community that needs help. What drives people to donate their time, money, or resources without anything in return? Connection. As one of the animated girls transforms into a real girl, we can visualize that each of these 130 million is a person, living and breathing just like us. She talks to the camera and in turn, directly to the viewer. Now we have a face to associate with the crisis. The following numbers montage connects each number to a new face, further emphasizing that this big number is much more than just a number. - ***Massive representation:*** The physical representation of people from all walks of life in this campaign does a great job at reaching everyone. Different languages, nationalities, genders, and ages, every viewer can see themselves on screen. The campaign is not geared to one specific demographic. Everyone is invited to participate. - ***Invites us into the conversation:*** The video ends asking for the viewers to help count to 130 million. It leaves spaces in the number line with a hint of discomfort so we feel called to fill them in. At the same time, the viewer is then asking themselves how on earth someone would create a video counting to 130 million, it would simply be too long. But with this thought, we have a deeper association between the immensity of the number and the immensity of the crisis. Stop Genitale Verminking – Plan België - ***Dealing with difficult subjects:*** Sometimes our causes are not so easy to talk about. In order to spread awareness on these subjects, you have to get creative. - ***Alternate representation:*** Touchy subjects can be alienating, many concepts are difficult to talk about and represent. This video from *Plan International Belgium* makes great use of stop motion with paper sculptures to represent female genitalia. This simplified and quite beautiful approach gets its point across without shocking graphic images that may turn people away. - ***Creating for an inclusive audience:*** Inclusion doesn’t have to mean representation of the people, it really means creating an environment that welcomes new ideas and diverse thoughts. If you’re attempting to get a group to think in a way they normally wouldn’t, think outside of the box. What is turning people away from the subject? Does it need to be depicted? What is the most powerful image you can show, without crossing the line? ## Un-Mute Ask Him – Movember - ***Encourage diversity of thought:*** Inclusive behavior encourages diversity of thought, and expands the mind to disassociate previously held stereotypes or assumptions. Un-Mute, Ask Him campaign does a brilliant job at driving the viewer into the conversation, and breaking down previously held beliefs. - ***Catchy and unexpected:*** In a seemingly normal “how-to” video with the catchy title, viewers are invited in to learn about a quick BBQ trick. They are introduced to a man standing at a barbecue, nothing new. After a few seconds, they learn the truth of the video. The purpose is not what they expected it to be. This unexpected feeling of surprise makes a tremendous impression on your brain and in your memory, so the impact of this video will be much deeper. - ***Simplicity:*** The scene is one most all of us know, a man standing at a barbecue. He talks to the camera all in one shot. There’s no distracting movements or angles or other actors complicating the scene. The only people that matter, are him and you, the viewer. The message stands out, boldly. - ***Creating new neural associations***: The man is having a conversation *with* the viewer, nothing crazy or not seen before. We all know it. He’s talking to you, drawing you into a personal conversation. But the conversation is not one we normally have standing at a barbecue, one of emotions and serious mental health topics. But now, these viewers have now all been exposed to a man talking about his emotions and mental health at a barbecue. This subtle connection between man + feelings + barbecue has resonated in our minds. Now, viewers can feel more comfortable in this exact situation, whether being approached by a friend or reaching out to ask for help. ## Dear Future Mom – World Down Syndrome Day - ***Ask the right questions:*** When creating campaigns about minority communities, [Jordan Craig](https://forumone.com/ideas/how-inclusive-marketing-can-extend-your-reach/) came up with a few important questions to ask, like: are we reinforcing negative stereotypes in the communities we are trying to support? Are these authentic connections? #DearFutureMom does everything right. - ***Creating positive stereotypes:*** Everyone has different relationship with down syndrome, whether a personal one or one developed from afar. While at first the video introduces a common and often misplaced feeling, fear, it immediately turns that fear into love. By the end, you’ve completely forgotten what that fear ever was. - ***It answers viewer’s questions:*** People without a personal connection to your cause are often not fully educated on the subject. With our society’s innate fear of being wrong, asking questions is difficult. As a marketing representative, it’s our responsibility to answer these questions and educate our audience without alienating them. This video does a beautiful job. - ***Diverse representations:*** A representation of people from inclusive backgrounds, languages, countries, and races, all viewers are able to relate. Including more faces on screen allows for a larger audience to feel connected. Remember, make sure your representation is also accurately representing the communities you work for. Make sure you’re not including a token race or gender. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Inclusive Nonprofit Video FAQs ### What makes a nonprofit video inclusive? An inclusive video represents people authentically, centers the voices of those you serve, avoids stereotypes, and includes accessibility features like captions. It reflects the real diversity of your community with respect and dignity. ### Why does inclusive video matter for nonprofits? Inclusive video builds trust, broadens your reach, and shows that your organization genuinely sees the people it serves. It also avoids the harm and disconnect that come from one-dimensional or stereotyped portrayals. ### How do we make videos more accessible? Add accurate captions, provide transcripts, use clear narration and contrast, and consider audio descriptions. Accessibility ensures more people, including those with disabilities, can fully experience your story. ### How do we represent the people we serve respectfully? Let people share their own stories in their own words, get informed consent, and avoid framing that reduces them to victims. Center dignity and agency rather than using people only to evoke pity. ### What should we plan before filming a campaign video? Clarify your message and audience, plan for representation and accessibility from the start, and secure consent. Thoughtful planning prevents costly reshoots and produces video that resonates more broadly. ![author avatar](https://secure.gravatar.com/avatar/305a7e9d99dcd33a66f63d9bb5a5cb97f020e3f8278b177b7d9723b02778c3f8?s=300&d=mm&r=g) sarah-henry [See Full Bio](https://www.elevationweb.org/author/sarah-henry/) [ ](https://www.elevationweb.org/author/sarah-henry/) **Categories:** Nonprofit Marketing --- ### [How to Engage With Your Community Online: 5 Questions to Ask](https://www.elevationweb.org/blog/engaging-with-your-online-community-the-essential-qa-guide/) **Published:** April 16, 2019 **Author:** jacob-spencer **Content:** **Engaging your online community means building genuine connection with supporters beyond simply asking for donations. To do it well, nonprofits should know who their audience is, share authentic and consistent content, respond and interact rather than only broadcast, make it easy to get involved, and measure what resonates so they can keep improving.** On its surface, [earn](https://www.elevationweb.org/blog/increase-online-donations-psychology)[ing donations on](https://www.elevationweb.org/blog/increase-online-donations-psychology)[line](https://www.elevationweb.org/blog/increase-online-donations-psychology) is incredibly simple. Potential donors discover your website, learn about your cause, and decide to contribute. However, considering the competition of today’s digital marketing landscape, paired with new trends in supporter giving habits, it’s not enough to just create an online giving page and hope for the best. Today’s donors want to make a connection with a cause they care about and sometimes even join its community. To accomplish these goals, donors will usually begin by looking to your nonprofit’s online resources. To meet these donors’ expectations and set your nonprofit up to meaningfully engage with supporters online, this article will answer five essential questions for creating an online community: 1. How should your donation page look? 2. Why should you have an online presence? 3. How should you use social media? 4. What is peer-to-peer fundraising? 5. What are additional online strategies? While there are popular best practices that will apply to most organizations, many of the answers to these questions will depend on your nonprofit and your specific community. Use these questions as a jumping-off point to create an online engagement experience that meets your supporters’ expectations. Let’s get started. ## **1. How should your donation page look?** Essentially, all of your community-building and engagement efforts will have the same goal: encouraging supporters to donate. This means before fleshing out the rest of your community engagement strategy, you should ensure your donation page can facilitate the best giving experience possible. Your [d](https://blog.donately.com/online-donation-tools/)[onation to](https://blog.donately.com/online-donation-tools/)[ols](https://blog.donately.com/online-donation-tools/) should help you build a custom page where you can create a positive giving experience by: - Asking only for the information you need. By limiting your fields to only what is absolutely necessary, you’ll provide an easier experience for your donors and allow them to complete the form in a timely manner. - Matching your form to your nonprofit’s branding. If your form is customized to match the rest of your website’s branding, your donors will feel confident that their contribution is going to your cause and not to a questionable third-party website. - Describing your impact. Make it clear who and what donations will benefit and how your nonprofit will make an impact with those contributions. There are several ways that online donation pages can [tu](https://www.elevationweb.org/blog/4-ways-your-websites-donation-page-turns-supporters-off)[rn off suppo](https://www.elevationweb.org/blog/4-ways-your-websites-donation-page-turns-supporters-off)[rters](https://www.elevationweb.org/blog/4-ways-your-websites-donation-page-turns-supporters-off), which can result in potential supporters ending their engagement at a crucial moment in their relationship with your nonprofit. Avoid this by ensuring the process is simple, logical, and easy. ## **2. Why should you have an online presence?** According to [Double the Dona](https://doublethedonation.com/tips/matching-grant-resources/nonprofit-fundraising-statistics)[tion’s fundraising re](https://doublethedonation.com/tips/matching-grant-resources/nonprofit-fundraising-statistics)[port](https://doublethedonation.com/tips/matching-grant-resources/nonprofit-fundraising-statistics), online giving has increased by 23% over the past year, up from a previous growth rate of 15%. As online giving continues to grow, participating in digital marketing and online conversations is no longer optional for nonprofits. With the rise of various websites ranking charities’ impacts and budget breakdowns, it’s clear that today’s donors are invested in doing their research and giving to a nonprofit they know will make good use of their hard-earned money. Your nonprofit can make this process easier for donors by setting up a [profes](https://www.elevationweb.org/)[sional websit](https://www.elevationweb.org/)[e](https://www.elevationweb.org/) that clearly explains your nonprofit’s mission and shares key details about your ongoing initiatives. ## **3. How should you use social media?** For most nonprofits, only a handful of their most dedicated supporters will regularly go to their website for each update. Instead, most supporters prefer to engage with content and messages that are delivered to the platforms they already frequent, such as their [so](https://www.elevationweb.org/blog/using-social-media-to-promote-your-fundraising-event)[cial media ](https://www.elevationweb.org/blog/using-social-media-to-promote-your-fundraising-event)[feeds](https://www.elevationweb.org/blog/using-social-media-to-promote-your-fundraising-event). Some nonprofits see social media as an obstacle to getting supporters to engage with their website, but these platforms can reinforce and build on each other to attract new supporters. Here are a few tips you can use to make the most of this evolving channel: - Determine the platforms your community uses. Focus your efforts on the handful of platforms you know your donors already use. Facebook is a powerful tool, but you should also consider Instagram, YouTube, and even TikTok to attract a wider audience. - Have a strong online presence. Whether that means creating a Facebook page or Instagram account, be sure to regularly share meaningful content. It’s not enough to create a Facebook event for a campaign and share it just once. Create a posting schedule to ensure you’re regularly appearing in supporters’ feeds. Also, comment on supporters’ posts and share any posts they make about your organization to make them feel valued and appreciated as individuals. - Share different types of content. Videos and images are more effective at grabbing attention from scrolling users than text alone. Break up your posts with strong imagery and videos that demonstrate your nonprofit’s mission or highlight your ongoing campaign. - Update and thank your supporters. As part of regularly sharing content, update your supporters on your ongoing campaigns and programs you’re running. Thank them individually online to show recognition and encourage others to offer their support, as well. - Run contests. How about a little friendly competition? Draw attention to your nonprofit with a photo contest, essay contest, or video contest where individuals can explain what your cause means to them. People want their content to be seen, so encourage them to post entries on your social media pages and feature the winners there. Make an effort to keep your accounts active. A social media account that hasn’t been updated for over a year may be taken as a warning sign that the nonprofit behind it is no longer active, which may discourage some potential supporters from giving. ## **4. What is peer-to-peer fundraising?** [Peer-to](https://www.elevationweb.org/blog/getting-personal-about-peer-to-peer-fundraising)[-peer fundrais](https://www.elevationweb.org/blog/getting-personal-about-peer-to-peer-fundraising)[ers](https://www.elevationweb.org/blog/getting-personal-about-peer-to-peer-fundraising) make the most of the community aspect of your online network. By calling on supporters to raise funds on your behalf, your nonprofit can turn donating into a social activity. It works like this: - The nonprofit determines its campaign goals. - The nonprofit calls on supporters to set up their own individual campaign pages. - The nonprofit coaches and provides resources for the volunteer fundraisers. - The volunteer fundraisers share their campaign pages on social media. - The nonprofit tracks the progress of the overall campaign. Just like with any other fundraising method, [peer-](https://blog.donately.com/peer-to-peer-fundraising/)[to-peer camp](https://blog.donately.com/peer-to-peer-fundraising/)[aigns](https://blog.donately.com/peer-to-peer-fundraising/) have unique best practices. For instance, you should encourage your volunteer fundraisers to customize their pages to share their stories. Your community is more likely to engage online with people they already know, and hearing about a personal connection a friend or family member has to a cause can be an extremely convincing reason to donate. ## **5. What are some additional online strategies?** From evoking a sense of urgency to running product campaigns, there are a wide range of other ways to engage with your community online. Try out these tips to build on your fundraising strategy: - Urgency. This is the ultimate call to action. Show your community how much time they have to act, which will encourage them to make a decision and donate. For example, running a 24-hour campaign (like #GivingTuesday) alerts individuals to your cause and incites them to act quicker than they might normally. - Meaningful content. What makes your content meaningful? Focus on your nonprofit’s story by sharing anecdotes about who your cause is benefiting and the overall impact your nonprofit has made. - Product campaigns. Promote your nonprofit’s image by running a product campaign, such as a t-shirt drive. Find a provider that allows you to design the products and offer them online. - Crowdfunding. This fundraising method involves large amounts of people donating small sums of money online to support a project or cause. If you have a major project that requires a lot of start-up funds, [a cro](https://www.crowd101.com/crowdfunding-ultimate-guide/)[wdfunding cam](https://www.crowd101.com/crowdfunding-ultimate-guide/)[paign](https://www.crowd101.com/crowdfunding-ultimate-guide/) can help spread awareness and gain revenue quickly. - Emails. Send out monthly or weekly newsletters, as well as information about donation campaigns. Provide accessible information via email and proactively reach out to current and potential supporters alike. As several of these engagement strategies will require their own webpage, look into flexible online fundraising tools. For example, [Don](https://blog.donately.com/fundraiser-websites/)[ately’s guide to fundraisin](https://blog.donately.com/fundraiser-websites/)[g websites](https://blog.donately.com/fundraiser-websites/) walks through a variety of options nonprofits can use, from matching gift databases and online merchandise stores to crowdfunding pages and donation forms. --- Engaging with your online community can be a challenge, but it doesn’t have to be. If you take advantage of the right resources, focus on your social media presence, and build on the strategy you already have in place, you’ll be ready to further your engagement and build long-lasting relationships. Try out these strategies and see for yourself! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Online Community Engagement FAQs ### Why isn’t a donation page enough to engage donors? Today’s donors want connection, not just a transaction. Without relationship-building content and interaction, even a good giving page struggles to convert visitors who don’t yet feel tied to your cause. ### How do I know what my online community wants? Listen to their comments and questions, watch which content earns engagement, and ask directly through polls or surveys. Understanding your audience lets you create content that actually resonates. ### What kind of content engages an online community? Authentic impact stories, supporter spotlights, behind-the-scenes content, and clear invitations to participate tend to perform best. Content that feels human and invites interaction beats generic updates. ### How often should a nonprofit interact with its community? Consistency matters more than volume. Respond to comments and messages promptly and post on a steady rhythm you can sustain, rather than going quiet and then flooding your channels. ### How do I measure online community engagement? Track interactions like comments, shares, and replies, plus participation in events, volunteering, and giving over time. Watching trends shows whether your engagement efforts are working. ![author avatar](https://secure.gravatar.com/avatar/401fc45d1b3052bc171dc1005bb9d5392c1c708bf860be52555caabe41d8cb6b?s=300&d=mm&r=g) jacob-spencer [See Full Bio](https://www.elevationweb.org/author/jacob-spencer/) [ ](https://www.elevationweb.org/author/jacob-spencer/) **Categories:** Fundraising & Donations --- ### [Anatomy of a Google Ad](https://www.elevationweb.org/blog/anatomy-of-a-google-ad/) **Published:** May 7, 2019 **Author:** lauren-uhl **Content:** **A Google Search ad is built from a few key parts: headlines that grab attention, a display URL, and description lines that make the case and prompt a click. Strong ads use power words, emotional appeal, and clear calls to action, all matched to what the searcher wants. For nonprofits, this craft is what turns Google Ad Grant impressions into clicks and conversions.** Finding the right words for a successful Google Ad copy takes a village. The constant drafting, revising, publishing, and testing requires the utmost time and attention to detail, and it can be exhausting. Luckily, advertisers can optimize this process by studying and implementing the anatomy of prosperous ads. This marketing craftsmanship pivots on power words, emotional appeals, and clever copies. When these three concepts function harmoniously, your Google Ad copy will prosper. #### **[But wait, what’s a Google Ad Grant? Read here if you’re stuck!](https://www.elevationweb.org/blog/google-ad-grants)** ## Power Words Imagine you’re meeting someone for the first time and you hope to make a strong first impression: what should you do first? Of course, you got your firm handshake, your strong eye contact, and your warm greeting. That’s a great metaphor for how you should consider your ad: every one that lays eyes it is a potential donor or volunteer just waiting to be invited. Make your pitch count by using power words. Similar to strong first impressions, it’s key to consider your audience more than yourself. In social interactions, this involves asking them questions and intently listening to their responses. After all, most people enjoy talking about themselves since it makes them feel both acknowledged and admired. This is the frame of mind you should consider when drafting the ad copy. Here are five power words that will accomplish the strongest of first-impressions in the advertising world: ### **1. “You”** As previously stated, it’s incredibly important to be audience focused, not self/organization focused, and “you” accomplishes just that. By establishing this psychological groundwork, users will feel more encouraged to click on the ad and find out more. ### **2. “Click”** I can already see the eyes rolling on this one: “*really*?! Click is a power word?” You’d be surprised. By integrating “click” into the ad copy, users know exactly what next step to take if they are enticed to find out more. Don’t underestimate the power of uncomplicated, direct language. ### **3. “Opportunity”** Who doesn’t want to pass up an opportunity? Whether it’s for justice, fun, learning, or more, “opportunity” connotes exciting beginnings. This uplifting concept drives users to click on the ad and further participate in the cause. ### **4. “Increase”** “Increase” in itself connotes positive change towards a target outcome. Integrating this power word brings the energy of progress and productivity to viewers. ### **5. “Love”** It’s the oldest trick in the book: appealing to the viewer’s love is a tactful emotional appeal that often yields clicks from anonymous constituents. ## Emotional Appeal At our core, we are emotional beings. Advertisements that involve pictures of wounded animals or impoverished children are emotionally overwhelming but quite brilliant: they pull on viewers’ heartstrings to participate in the given cause. Although advertisers can’t utilize the power of images in Google Ads, they can formulate language to function similarly. ### **1. Determine Your Nonprofit’s Donor/Buyer Persona** To successfully emotionally appeal to your audience, you have to be acutely aware of your customer. Who are they? What might they find funny/offensive? Tap into your viewers’ subconscious by considering their personality. ### **2. Commit to a Persona That Caters to the Target Audience** Do they want to be consoled? Maybe they want lighthearted humor! Or will you be their wake-up call? Either way, determine which persona your viewers want to hear. ### **3. Write to Your Persona** you take this persona and write an emotional appeal to accompany it. For example, if your persona pivots on shared anger/frustration with a given problem, you can write a copy that acknowledges the viewer’s disappointment with a given event and how your nonprofit offers the solution. Or let’s say your persona embodies friendly humor: you can draft an ad that is more jovial. By knowing your audience, creating a persona, and writing through the persona’s lens, your ad will be more memorable and bring more converts. ## Clever Copy While clarity is undoubtedly important in advertising, cleverness is right up there with it. Let me put it this way: how often do you discuss clever ads with your friends? Quite often, I imagine! I confess I watch the Superbowl exclusively for the witty ads (usually Doritos takes home the trophy!). And how often do you discuss clear ads with your friends? Not so much. They’re just not as memorable, nor are they as alluring. Clever ads, on the other hand, can garner more laughs and likely more responses. It’s important to remain relevant and sensitive in the process, though: you don’t want to overwhelm/offend your audience. And finally, clever ads won’t necessarily lead to more converts, but it may certainly increase your memorability and influence. In short, cleverness is not the bread and butter of a strong ad, but it is important to consider. ## Now for the Basic Ingredients Each ad uses the full allotment of headlines and descriptions, including utilizing as much of the character limit as possible. Using more of the allotted space makes your ads appear larger, which can increase the click-through rate and the number of visitors ultimately arriving on your website as a result. Ad extensions that you leverage well are a technical requirement, but for a campaign to be successful, they also need . There are a number of “extensions” that can be added to enhance your ads. In particular, we recommend at a minimum that you use: Callout extensions, which allow you to add short, punchy, “bullet point” style phrases that sometimes appear beneath your ad. Sitelink extensions, which appends links to other pages on your website that may also be related to your ad. Call extensions. In situations where you are trying to drive inbound phone calls as well, this extension allows you to display a phone number so people can reach you. On mobile devices, users simply need to tap this number to place a call to your organization. ## Final Thoughts Like every tasty recipe, there is flavoring on top of the basic ingredients, and hungry eaters. The anatomy of a successful Google Ad is similar. The steps involve drafting, revising, publishing, and testing. The flavor comes from power words, emotional appeals, and clever copy, while the recipe . And the hungry eaters are out there waiting to be wowed. By integrating these techniques into your Google Ad copy, you will reach a wide and interested audience. #### [**Need some extra help? Learn more about how Elevation can maintain your Google Ad grant.**](https://www.elevationweb.org/google-adwords-grant/) *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Google Ad Anatomy FAQs ### What are the main parts of a Google Ad? A search ad combines headlines, a display URL, and description lines, plus optional assets like sitelinks. Headlines do the heavy lifting for attention, while descriptions make the case and the call to action drives the click. ### What makes Google Ad copy effective? Strong copy uses vivid power words, genuine emotional appeal, and a clear call to action, all tightly matched to the searcher’s intent. Relevance between the keyword, ad, and landing page is what earns clicks and conversions. ### What is the Google Ad Grant? It is a program that gives eligible nonprofits free Google Search advertising budget each month to promote their mission. Strong ad copy and account management are what turn that budget into real traffic and support. ### How do I write a strong ad headline? Lead with what the searcher wants, include relevant keywords, and make a clear, specific promise. Test multiple headlines so Google can serve the best performers, and avoid vague or generic phrasing. ### How can nonprofits get more from Google Ads? Tighten the match between keywords, ad copy, and landing pages, and keep testing. If you want help, our [Google Ad Grant service](/services-google-ad-grant/) helps nonprofits set up and manage campaigns that convert. ![author avatar](https://secure.gravatar.com/avatar/2200beec1cd27c82ca5debf7aaa8f747044cbddb1373c7b416e25b9c906b1c0b?s=300&d=mm&r=g) lauren-uhl [See Full Bio](https://www.elevationweb.org/author/lauren-uhl/) [ ](https://www.elevationweb.org/author/lauren-uhl/) **Categories:** Google Ad Grant, Nonprofit Marketing --- ### [5 Email Storytelling Tips to Inspire Donors to Give](https://www.elevationweb.org/blog/5-email-storytelling-tips-to-inspire-donors-to-give/) **Published:** May 14, 2019 **Author:** andrew-berry **Content:** **Email storytelling inspires donors by putting a real person and a specific moment at the center of your message, then connecting the reader’s gift to a clear outcome. The most effective fundraising emails open with a hook, keep the story focused and human, make the ask obvious, and show donors the change they make possible.** When you’re getting ready to craft an email to send to your constituents, it’s not a simple process of typing up some content and sending it off. There are actually several best practices to keep in mind. While telling a story through email might seem like a simple task at the forefront, you’ll want to avoid some easy mistakes that nonprofits have a tendency to make. In order to [move donors through the funnel](https://www.elevationweb.org/blog/how-to-move-donors-through-the-funnel-with-email-marketing), you want to tell a compelling story, keep your readers engaged, and meet your ultimate goal of receiving donations. **So what are these best practices?** Let’s check them out: 1. **Make it memorable** 2. **Highlight relatable individuals** 3. **Use visuals** 4. **Reach the right audience** 5. **Close with a strong CTA** Are you ready to learn some impactful ways to tell a story through your email campaign? Let’s take a look! ## 1. Make it memorable The most important thing you can do when crafting an email to donors is to *make it memorable.* If your email doesn’t stand out from the crowd, you’ll be less likely to engage your readers and give them a reason to pay attention. Just as your [campaign page](https://blog.donately.com/campaign-page-best-practices/) should be the best it can be, your email campaigns should be held to just as high of a standard. Try out these tips to make your email as memorable as it can be and [avoid common mistakes](https://www.elevationweb.org/blog/top-7-mistakes-made-by-nonprofit-email-campaigns): - **Use a powerful subject line.** Your subject line is the first thing readers will see when your email hits their inbox. Keep it relatively short, but urgent. However, avoid exclamation points or all-caps, as well as certain words, such as *help* and *urgent*. After all, readers might not open the email at all if the subject line is unappealing. - **Tell a compelling story.** Humans naturally respond to stories, so it’s important to tell a good one. Explain the impact of donor contributions, as well. By appealing to an individual’s emotions (in a positive way!), you’ll keep them invested so that they continue reading. - **Use simple language.** Don’t play into industry terminology. Be sure to write in a natural, conversational manner that will be easy to digest and remember. In addition to this, try not to overload your reader with too much information. Convey the message you need without going overboard. - **Offer specific examples.** When attempting to stand out with your story, you need to keep your donors invested. Provide specific examples to show them how their donations have made and will make a difference. Link to the sources of your examples and explain the results of past campaigns. By making your email content memorable, you’ll ensure that your readers actually open it and find value in the copy. If you want to stand out, it’s important to be the rule rather than the exception. Going over the top with **subject lines** as well as the body of the email will likely come off as overbearing, so stick with these best practices and you’ll be on your way to securing donations! ## 2. Highlight relatable individuals Relatability is an essential element of crafting your donation emails. Stories can’t be engaging if they’re not relatable on some level, so it’s important to highlight individuals who are key to your campaign. This will mainly focus on your beneficiaries. Try these strategies when developing your email: - **Present the beneficiary’s story at the forefront**, which can include their personal story and their journey to improve their situation. - **Share the beneficiary’s conflict** and how your nonprofit has helped them overcome it. - **Don’t be afraid to show these stories in a darker light** if that’s the way they should be told. Be genuine and balance a heavier story with a lighter resolution. - **Interview your beneficiaries** as part of the email content so readers can gain insight into their specific point of view. By presenting your stories in a clear and compelling way, as well as making your beneficiaries as relatable as possible, you can inspire donors to give. Even with these tips, however, it can still be challenging to figure out where to start your story. Check out these letter [templates from Fundraising Letters](https://fundraisingletters.org/) for guidance on how to reach out to donors. ## 3. Use visuals Visuals go a long way and are a great method of breaking up text in an email. If you want to [engage with your online community](https://www.elevationweb.org/blog/engaging-with-your-online-community-the-essential-qa-guide) via email, visuals are a fantastic way to do this. The following are examples of visual elements you can use in your emails: - **Photos.** Include [photos](https://www.elevationweb.org/blog/say-cheese-the-importance-of-photos-for-your-nonprofit) of your beneficiaries and your nonprofit members hard at work. Putting faces to a cause is a great way to show transparency and demonstrate exactly what you do. - **Colors.** Use a few [colors](https://www.elevationweb.org/blog/let-your-true-colors-show-color-choice-for-nonprofits) to make a clean-looking design, and be sure to choose colors that complement each other. - **Fonts.** Use a “[safe font](https://www.elevationweb.org/blog/why-google-web-fonts-rock)” that is supported on all devices and simpler in appearance. These include Arial and Times New Roman. Visually appealing to your readers and potential donors is an important element to keep in mind as you craft your emails. A clean appearance will also give off a sense of professionalism and instill more trust into your readers as they consider giving. Professionalism should never be compromised, and it’s important to remember that your emails are a [direct representation of your donation website](https://donately.com/). Make it count! ## 4. Reach the right audience Sometimes this can be overlooked, but your emails can’t be generic—meaning, you can’t craft one specific email to send out to all of your constituents. **Why is this the case?** Simply put, there is a variety of donors who you should reach out to in different ways, whether this regards the gift amount, their history with your organization, or other factors. **[Donor Segmentation](https://www.elevationweb.org/blog/6-effective-ways-to-use-donor-data-for-email-segmentation) is the solution to this issue.** By segmenting your donor list, you’ll get a better idea of who to reach out to and for what amount, and learn what compels them to donate. Many nonprofits [make the mistake](https://www.elevationweb.org/blog/8-rookie-email-marketing-mistakes-from-nonprofits) of not segmenting their donor lists, even when sending out newsletters or general information. Don’t make the same one! Here are a few donor segmentation tips: - ****Separate by potential donors and recurring donors.**** Recurring donors will have more of a context and background related to your nonprofit, while potential donors may need additional information provided. - **Separate donors by their interests.** If potential donors haven’t shown a particular interest in your nonprofit’s mission, it’s good to reevaluate who you specifically want to reach out to and how you should do it. - **Perform prospect research.** Performing prospect research will allow you to make informed asks for the appropriate amount based on a donor’s history, willingness, and capacity to give. Learn more about this process [here](https://www.donorsearch.net/prospect-research-ultimate-guide/). Provide relevant content to the right people by segmenting your donor lists, which will ensure your readers are receiving valuable content marketed directly to them. If you reach out to the people most likely to consider supporting your cause, you’ll drive in more donation revenue than if you had sent a generic email to everyone on your list. ## 5. Close with a strong CTA One of the biggest parts of telling your email story is how you close it. You should include a powerful call-to-action that inspires your donors to click through and arrive at your donation page. Your CTA should do the following: - ****Relate to the story you’ve told throughout your email content.**** The conflict you’ve described should be the driving reason that readers should donate to your cause. Show this in your CTA. - **Be direct.** If raising funds is your goal, don’t ask your readers to sign up for an event or to volunteer in addition to donating. It’s important not to confuse them. Even more, make your first ask early on in the email as a way to get to the point. - **Be prominently displayed.** Have a “Donate” button that is clearly placed within your email and leads your readers to your donation page. **Pro tip:** Be sure your donation page is professionally designed and asks for just the right amount of information from donors. [Donately offers impactful tools](https://donately.com/features/donation-pages/) to design a great donation page. Having the right CTA is imperative to reaching your ultimate goal for email storytelling: receiving contributions. It’s important to be compelling throughout, but if you’re not direct and your donation button isn’t prominently displayed, this could lead to confusion and cause issues. Be sure to make your ask in the most direct way possible and you’ll be on your way to securing funds for your cause! --- Crafting the perfect fundraising email can be daunting, but it doesn’t have to be if you do your research and take the right approach. Be sure to make your content memorable and relatable, use visuals and strong CTAs, and reach the right audience. If you do all of these things, you’ll set your fundraising strategy up for success. Try out these strategies for yourself and tell your story! *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Email Storytelling FAQs ### How do I tell a story in a fundraising email? Open with a specific person or moment, show the challenge and the change, then connect the reader’s gift to that outcome. Keep it focused on one story rather than many. ### How long should a fundraising email be? Long enough to tell the story and make the ask, short enough to respect the reader’s time. Lead with the hook so even skimmers grasp the point and the call to give. ### Where should the donation ask go? Make the ask clear and easy to find, often after the story sets up the need, with a prominent button. Repeating the link near the end helps readers who scroll. ### How do I make donors feel part of the story? Use ‘you’ language and show that the donor’s gift drives the outcome. Position supporters as the heroes who make the change happen, not just funders. Elevation’s [digital marketing services](/services-growth-marketing/) can help shape your emails. ### How do I find good stories to tell? Draw from real beneficiaries, volunteers, and program moments, always with consent. Specific, honest stories resonate far more than general appeals. ![author avatar](https://secure.gravatar.com/avatar/ed08ad1cf796691f6e3cad91381685a1180850ade45008f054040ff431287efb?s=300&d=mm&r=g) andrew-berry [See Full Bio](https://www.elevationweb.org/author/andrew-berry/) [ ](https://www.elevationweb.org/author/andrew-berry/) **Categories:** Email Marketing, Fundraising & Donations --- ### [5 Strategies to Increase Volunteer Engagement with Email Marketing [Guest Post]](https://www.elevationweb.org/blog/5-strategies-to-increase-volunteer-engagement-with-email-marketing/) **Published:** July 30, 2019 **Author:** ash-salleh **Content:** **Email marketing increases volunteer engagement by making volunteers feel valued and informed: personalized thank-yous, clear opportunities, regular impact updates, segmented messages, and easy ways to get involved. Consistent, appreciative communication keeps volunteers connected, motivated, and more likely to keep showing up and to give.** From managing administrative tasks and delivering services to spreading the word about the organization, volunteers have undoubtedly become the lifeblood of any nonprofit. In fact, their motivations for doing unpaid work are usually the same reasons many of them also donate to the organization they volunteer for. They value the work that you do and are your organization’s most passionate supporters. So how do successful nonprofits keep their volunteers close? The answer is simple: they let them know that their work matters. A lot. Even if the task they did for you was as simple as arranging the chairs for a fundraiser, send a thank you email and invite them to your next event. Who knows what they can contribute further down the road? So, to fully establish your relationship with your volunteers, we’ve put together a couple of tips on how email marketing will help you with that. Get to know your volunteers even better, and these small pieces of advice will bring you a strong volunteering community for years to come. ## **1. Thank them.** What better way to engage with your volunteers than showing them that you are grateful? Every time they do something for you, send them a personalized email telling them that you recognize and appreciate what they accomplished and that you would like to work with them again. Don’t forget to include photos from the event or task, and make sure that each of your volunteers is visible in at least one of the photos. That way, they will know that you are indeed sincere in appreciating their contributions, no matter how small. Personalize your thank yous further by sending a yearly email of your volunteer’s personal highlights with your organization, like the tasks that they accomplished and how much money they helped raise. If you can, include a short message from a beneficiary or a colleague who remembers them. ## **2. Be open to their suggestions.** After an exhausting day trying to build your donor base and getting an underwhelming level of response, the last thing you want to hear is a volunteer trying to tell you what to do. Think again. Volunteers see your operations from a different perspective and may be noticing some important details that escape your attention. Your thank you email can include a short section where your volunteers can freely share their thoughts on a specific event or task, or you may send them a separate message with an in-line evaluation form of the most recent event they attended. Take a look at [feedback emails](https://www.campaignmonitor.com/blog/email-marketing/2019/03/collect-customer-feedback-via-email/) from other brands to give you some inspiration. Make sure you follow through and respond to their comments, and actually execute valuable recommendations in your day-to-day operations or future initiatives. ## **3. Tell them you’re in this together.** Invite volunteers to become a part of your journey. Let them know that you are improving your organization and that you are constantly working towards your goals. Are you in the process of getting an ISO certification? Did an authority figure invite you to apply for a public grant? Did you just reach a milestone? Your volunteers would love to celebrate with you. The email below was sent mainly to donors, but check-out how it also recognizes those who volunteered to start fundraising campaigns as well as those who shared the cause to their friends, who eventually became donors too. [![Charity Water Image 1](https://www.elevationweb.org/wp-content/uploads/2026/06/image1-1.png)](https://www.charitywater.org/) ## **4. Show that your volunteers love working with you.** It is definitely important to send your volunteers some impact updates and how your organization is achieving its goals, but volunteer engagement can be more than that. Your newer recruits would also want to know that they can trust you and that you do have a great relationship with your volunteers. Testimonials are a good way to demonstrate this. [Mencap](https://www.mencap.org.uk/?utm_source=elevation_web_org) highlights examples of meaning experiences in their emails that provide an update on their growing volunteer base and request even more helping hands, and sharing an example of the meaningful experiences that their volunteers have with them. ## **5. Make it educational.** Your volunteers are with you for a reason: they believe in your cause. They are also likely to read up on what you do and educate themselves on the latest events in the world of advocacy. Keep them updated—be the first to tell them the latest news about nonprofits and your organization’s response to the trends. Ask them if they want to subscribe and receive free and downloadable material about your work, and send these materials out when your subscribers want them. A well-informed volunteer is a great asset to any organization. ## **Wrap up** A good volunteer engagement strategy keeps the conversation going and helps prevent volunteer burn-out. In fact, many email marketers think that you should value your email engagement with your volunteers with the same dedication that you value your email engagement with your donors. After all, the line gets blurred pretty often. When you reach out to your volunteers with the right information at the right time, expect that they will respond positively and even commit more of their precious time. Remember that you do not have a homogeneous volunteering community—each of your volunteers has a different skill set, varying preferences, and a unique personality. Get to know your volunteers, [segment your email lists](https://www.campaignmonitor.com/blog/email-marketing/2016/02/using-list-segmentation/), and fire away. *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Volunteer Email Marketing FAQs ### How does email increase volunteer engagement? Email keeps volunteers informed, appreciated, and connected between activities. Regular, personal messages remind them their work matters and make it easy to stay involved. ### What emails should we send to volunteers? Thank-yous, impact updates, upcoming opportunities, and occasional check-ins. The mix should make volunteers feel valued, not just recruited for the next shift. ### How important is personalization in volunteer emails? Very. Using a volunteer’s name, referencing their past contributions, and segmenting by interest makes messages feel relevant. Generic blasts are easy to ignore. ### How often should we email volunteers? Often enough to stay connected without overwhelming them, typically on a steady, predictable schedule. Quality and relevance matter more than frequency. ### Can engaged volunteers become donors? Yes. Volunteers are among your most passionate supporters and often give for the same reasons they serve. Keeping them engaged by email builds the relationship that leads to giving. ![author avatar](https://secure.gravatar.com/avatar/6a888c249e6961d8f41beefeee91222b8ce363cc6aa5b21af8873a9a3571c11d?s=300&d=mm&r=g) ash-salleh [See Full Bio](https://www.elevationweb.org/author/ash-salleh/) [ ](https://www.elevationweb.org/author/ash-salleh/) **Categories:** Email Marketing, Nonprofit Marketing --- ### [The Importance of Headings and Subheadings on Content Pages](https://www.elevationweb.org/blog/the-importance-of-headings-and-subheadings-on-content-pages/) **Published:** August 20, 2019 **Author:** lauren-uhl **Content:** **Headings and subheadings do double duty: they make your content scannable for readers and structured for search engines and AI. Used well — one H1, logical H2s and H3s, descriptive wording — they improve both readability and discoverability.** We have approximately [15 seconds](https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/) to capture our audience’s attention. There go three seconds! How do we make the last twelve count? The answer lies in the **headings and subheadings**. Like you, your audience doesn’t usually read each word. Instead, they scan. Rather than meticulously mulling over each word in a paragraph, strategic readers highlight/underline key information for meaning. Most users read about [20% of the text](https://www.nngroup.com/articles/how-little-do-users-read/), skipping two/three-letter-words 75% of the time too. If they don’t find relevant, valuable information, they’ll leave. To best serve your audience and keep them coming back for more, design your headings and subheadings in a way that’s conducive to scanning. Here are four easy steps to create captivating and digestible content pages. ## Step 1: Focus on Content Organization ### Start with SEO Before you even determine your headings and subheadings, you need to design your content with [nonprofit SEO](https://www.elevationweb.org/seo-for-nonprofits/) in mind. Whether you or a team member is writing the webpage content, brainstorm ways to integrate these techniques before you start organizing your content: #### 1. Keep the audience in mind If you maintain a strong sense of audience awareness, it will help guide all following nuts and bolts of the content. This includes the headings and subheadings, the keyword, the graphics, etc. #### 2. Use keyword-rich phrases Rather than douse your content with keywords in hopes of improving your SEO rank, thoughtfully choose your keywords and sparingly use them throughout the content. Referencing them in the headings/subheadings will not only help users navigate the content, but it will also help with SEO. #### 3. Promote natural link building If the opportunity naturally presents itself, build links from your website in the content. That way, if your article gets picked up by another site, users will be linked back to your website. This is only made possible through quality content. Quality content is more shareable; thus, SEO improves. #### Layout Your Content With all these SEO tips in mind, it’s time to organize your content. Like most writing, you should create it in a **linear** and **logical** fashion: ### Logical - Does your content flow? - Does it make sense that x and y are in the same paragraphs? - Make sure you organize your content in a way that logically adds up. ### Linear - Does your content build as readers read through it? - Does it make sense that x preceded y? - Ensure your content follows a momentous structure, one that informs and transitions smoothly from section to section. **Not all content writers agree on this structure.** Here is an alternative yet equally useful content organization strategy: ### Summarize big-picture takeaways first - Strategic readers will appreciate the overview: it will help them determine which section to read relative to their purpose of visit. - By inserting this paragraph/bullet-point summary of takeaways, you also can improve your SEO. ### Insert highlights throughout the content As previously stated, most users digest only 20% of the text. By distinguishing highlighted phrases, statistics, or ideas throughout the content, you can help readers find exactly what they’re looking for. ## Step 2: Divide Your Content You just finished outlining/writing your content: now it’s time to divide it into headings and subheadings. Before you start creating headings and subheadings between paragraphs, consider these questions: ### Headings - Is this too general? - Is this concise? - Is it descriptive of all following subheadings? ### Subheadings - Is this logically placed? - Is it visually distinguishable? (i.e. has a separate color from the text) - Is it descriptive of all following information? **Remember**: you want to provide your audience a seamless, scanning experience. If you consider all these listed questions before determining/writing your headings and subheadings, you will help interest and retain your visitors. Through this engagement, they may utilize your website further by reading more articles, taking action, donating to your causes, etc. ## Step 3: Clearly Differentiate Headings/Subheadings You have determined your headings and subheadings. To help the scanners navigate your content, make your headings/subheadings clearly distinguishable. This involves some visual differentiation in: ## Color #### SIZE ### FONT #### ***EFFECTS*** OR a combination of these. The color, size, and font will most likely be determined by your website’s **CSS stylesheet** and/or your **brand style guide**. Refer to these guides when navigating this. > It’s imperative that the subheadings are concise, **consistent,** and understandable. Also, be sure to **write subheadings leading with important words** so scanners can **immediately** locate essential information. \*Note: do not design headings/subheadings to looks like CTAs (i.e. Volunteer, Follow Us on Social Media, Donate, etc). Be aware of all such links run alongside the content to avoid any visual overlap. ## Step 4: Divide Headings/Subheadings with Graphics This optional step makes the user’s experience that much more valuable. Here, you have the opportunity to visually enhance dead space with meaningful graphics. You can express your gratitude to partners/sponsors by inserting their organization’s logo; you can show images from your brand or a recent event; overall, you can convert otherwise blank areas into integral elements of the webpage content. Consider these filler options: ### Grids or Graphs Can you find a grid or graph to supplement information you referenced in the previous section? Insert it! ### Graphics Are there are logos or designs that tie in with the content above? Place them! ### Pictures Link an image that relates to previously noted content in between your subheadings. \*Note: if you’re struggling to find an affordable graphic converter, consider utilizing [this website](https://vectormagic.com/). Here, you can convert JPEG, PNG, and GIF files into PDF, SVG, and EPS vectors for free! ## Closing Thoughts The best way to share your content to all audiences is to help them easily navigate your webpage content through intentionally designed headings and subheadings. By starting with a strong organization, dividing your content, visually differentiating it, and adding images and graphics, you can help your viewers aptly utilize your work. ## Next in this series… #### [The Anatomy of a Nonprofit’s Interior Page](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-interior-pages) *For the full picture of how nonprofits get found, see our complete [nonprofit SEO guide](/blog/nonprofit-seo-guide/).* ## Headings and subheadings FAQs ### Why are headings important for SEO? Headings tell search engines (and AI) what your content is about and how it’s organized, which helps you rank and be cited. ### What is the difference between H1, H2, and H3? H1 is the page’s main title, H2s are major sections, and H3s are subsections within them — a logical hierarchy. ### How many H1 tags should a page have? One. A single, clear H1 that describes the page, with H2s and H3s structuring the rest. ### How do headings help accessibility? Screen-reader users navigate by headings, so a logical heading structure makes your content usable for everyone. ### How do headings help AI find your content? Clear headings and question-style subheadings make your content easy for AI assistants to parse and quote — a core part of GEO. ![author avatar](https://secure.gravatar.com/avatar/2200beec1cd27c82ca5debf7aaa8f747044cbddb1373c7b416e25b9c906b1c0b?s=300&d=mm&r=g) lauren-uhl [See Full Bio](https://www.elevationweb.org/author/lauren-uhl/) [ ](https://www.elevationweb.org/author/lauren-uhl/) **Categories:** SEO for Nonprofits --- ### [Revamping Your Fundraising Strategy: 4 Helpful Ideas [Guest Post]](https://www.elevationweb.org/blog/guest-post-revamping-your-fundraising-strategy-4-helpful-ideas/) **Published:** September 3, 2019 **Author:** john-killoran **Content:** **Revamping your fundraising strategy means reviewing what is and is not working, diversifying revenue beyond a single channel, strengthening donor relationships and retention, and using data to focus effort where it pays off. Refreshing your approach periodically keeps fundraising resilient and helps you grow support without relying on any one source.** Fundraising: the air that nonprofits breathe, the energy they consume, and the water they drink. Essentially, without profitable fundraisers, nonprofit operations would cease to exist. The established codependence of nonprofit organizations and fundraisers is clear. But, what is less clear is how to maximize the effectiveness of your organization’s fundraising strategy. *Who should my fundraisers focus on? Are there* [*versatile fundraising ideas that my organization hasn’t tried yet, but should invest in*](https://www.elevationweb.org/blog/5-versatile-fundraising-ideas-your-organization-hasnt-tried)*?* These questions and more will be answered here as we delve into how to revamp your organization’s fundraising strategy. **In this article, we will focus on 4 helpful ideas that your organization can incorporate to improve your cultivation of new donors while increasing your number of** [**recurring donors**](https://snowballfundraising.com/recurring-donations/)**:** 1. Streamlining Fundraising Software 2. Optimizing the Online Donor Experience 3. Providing Matching Gift Options 4. The More, the Merrier: Increasing Donation Methods Securing new donations is vital, but learning methods to develop steady, recurring donations should be the foundation of your fundraising strategy. *Let’s get to revamping your fundraisers and engaging your donors!* ![1. Streamlining Fundraising Software](https://www.elevationweb.org/wp-content/uploads/2026/06/Snowball_Elevation_Revamping-Your-Fundraising-Strategy-4-Helpful-Ideas_Header-1.jpg) It’s no secret that technology can expedite projects and allow your nonprofit organization to expand your fundraising strategy to reach larger audiences. But, technology can also significantly expand donor engagement in your organization’s fundraising campaigns. *And a boost in donor engagement leads to a boost in donor development and recurring donations.* Since most of your donors are now online, your organization should strive to thrive online. **Finding the right fundraising software for your organization** can significantly streamline your fundraising process, allowing your organization to reach new depths of donor development and charitable collections. With all of the nonprofit tools in the market, look for fundraising software that enables your organization to: ### Expand engagement at events. Your organization’s presence at an event should be welcoming, not technical. Allow the software to do the dirty work so you can schmooze with donors, promote your cause, and solidify relationships. **The right** [**CRM software for nonprofits**](https://www.elevationweb.org/blog/6-awesome-nonprofit-crm-options) can alleviate the workload of a fundraiser by providing event management assistance, donor development data, donor management, online donation processing, and more. ### Focus on speed and simplicity. Do not impede the donor’s impulse to donate. Expedite the online donation process to raise more money. The more hoops the donor has to jump through initially, the less likely they are to finish their donation. ### Promote pledges. According to[ Snowball Fundraising’s article](https://snowballfundraising.com/pledge-software/), pledge software can support streamlined user experience and optimize your organization’s online presence. With pledge software, your organization can: - **Convert prospective donors into guaranteed donors** by offering opportunities to pledge. Those who pledge are more likely to finalize their gifts than those using regular donation pages. - **Create campaign urgency** by attaching a timeframe to your pledge drive. Urgency breeds action in many donors and adds immediacy to your cause. - Expand on interested donors by **conducting high-volume pledge drives**. - **Secure a card and a recurring donor.** With dedicated pledges, your software can store a card on file and set up a recurring donation with the supporter. The brands of fundraising software currently available can certainly assist your organization in achieving these goals. But, because every fundraising campaign has its idiosyncrasies and nuances, be sure to find the software that best fits your organization’s size, goals, and budget*.* Check out [this](https://recharity.ca/top-fundraising-software/) list of some of the top fundraising software to help get your search started! ![2. Optimizing the Online Donor Experience](https://www.elevationweb.org/wp-content/uploads/2026/06/Snowball_Elevation_Revamping-Your-Fundraising-Strategy-4-Helpful-Ideas_Header-2.jpg) Guaranteeing online security is a surefire way to build trust with your donors and provide them with a satisfying and safe online experience. To increase your website’s credibility and user experience, guide your website towards **two-factor authentication solutions and online giving pages.** ## Two-Factor Authentication Solutions *By implementing a two-factor authentication security solution into your site, your organization will:* - **Provide peace of mind** to your donors by ensuring that their internet experience is secure. - **Reduce user aggravation** by reducing the number of times donors need to log in. - **Increase donor retention and donations** by optimizing the overall online experience. [Two-factor authentication solutions guarantee more safety](https://swoopnow.com/two-factor-authentication-solutions/) than single-factor login methods because it requires a user to provide at least two out of three authenticating indicators: - **What you have.** Which device are you accessing your account from? - **What you know.** Do you know your login credentials? - **What you are.** Can you provide a fingerprint? Access to your email account? However, opting for more security can often prove to be a nuisance for your online users and might drive them away from your site. **But, there are authentication solutions that allow your organization to provide two-factor authentication without the need for manual entry because it is passwordless and email-based.** That’s right: the user is granted secure access *automatically*. **Password-free authentication** will increase your organization’s online security and improve your donors’ user experience, but only if your organization has an online giving page to begin with. ## Online Giving Pages Crafting the perfect online giving page is one of the [key online fundraising strategies](https://www.elevationweb.org/blog/5-popular-online-fundraising-trends) to incorporate in today’s electronically-emulous nonprofit world. There are certain features of a donation page that your organization should include in order to emphasize impact: ### Brand your organization’s mission. You’ve seen it before on many donation pages: a nonprofit’s logo bolstered into the top of the webpage. These organizations are creating **powerful images to encourage donor giving and promote their mission.** Images of those receiving the nonprofit’s aid make fantastic visual stimulation to connect donors to an organization’s cause. The incorporation of a nonprofit’s mission statement into the image solidifies the brand of the organization and its connection to the cause*.* ### Nurture the donor’s impulse. The main objective of an online giving page is to facilitate the donation process to ensure that your organization secures more donors. **Do not hinder your objective by squashing your donor’s impulse to donate to your worthy cause.** Avoid slowing down the donor’s impulse to donate by optimizing your online giving page to: - Be concise - Keep consistent branding - Avoid distracting visuals - Be simple and clear - Provide mobile accessibility - Automatically thank donors Designing your donation page to be as streamlined as possible encourages your donors to complete the online donation process by plugging in their financial information. ### Secure a card on file. When a donor inputs their credit card information into your online giving page, it solidifies their commitment to your cause. Credit card numbers are highly valuable and secured information. This means that the donor not only trusts your organization, but is entrusting you with the code to their currency for future donations. Once you have their card secured on file, encourage your donors to create an account with your nonprofit to save their card information. Make the process of creating a donor account *easy and efficient* to prove that it’s simple to support your cause. **Never make creating accounts *mandatory* to complete donations**. Doing so will gain neither information nor donations. Your goal is to leverage this long-term relationship to consistently increase the frequency of donations your organization receives and focus on recurring donors. ### Say thank you. It is so important to your fundraising strategy this year, next year, and every subsequent year that your base of recurring donors stays strong and continues to grow. With a streamlined online giving page and secured card information, your organization must optimize your future fundraising endeavors by confirming the donation, encouraging automatic recurring donations, and simply *saying thank you.* Showing your gratitude to the donor [ensures that your donor database and your online donation page continue harmoniously](https://www.elevationweb.org/blog/3-ways-to-ensure-donor-database-and-online-donation-page-harmony), fueling the success of one another and your fundraiser. ![3. Providing Matching Gift Options](https://www.elevationweb.org/wp-content/uploads/2026/06/Snowball_Elevation_Revamping-Your-Fundraising-Strategy-4-Helpful-Ideas_Header-3.jpg) With an increase in donor retention and online donations, it is imperative that your organization considers implementing matching gift options into your giving page and donor communication. Matching gift options are hidden opportunities too many nonprofit organizations ignore. These corporate philanthropic treasures can double, triple, or even quadruple the size of a single donation without requiring the donor to give more. ***How is that possible?*** With corporate giving programs, companies match the donations that their employees make to eligible nonprofit organizations. ## Here’s how the matching gift process works: - **Step 1:** A donor (who is employed by Company X) makes a donation to your organization. - **Step 2:** The donor uses a matching gift database to see if Company X has a corporate giving program. - **Step 3:** If Company X has a matching gift option, the donor follows Company X’s guidelines found on the matching gift database and successfully submits the form before the deadline. - **Step 4:** Company X matches the donor’s gift to your organization according to their company’s matching gift ratio (2:1, 3:1, etc.). - **Step 5:** Your organization just doubled the donor’s donation and their impact! While the corporation’s social equity increased from its matching gift, your organization’s financial equity increased without any extra effort on your part. Consider implementing matching gift tools into your online donation page to revamp your fundraising by incorporating corporate philanthropy programs. ![4. The More, The Merrier: Increasing Donation Methods](https://www.elevationweb.org/wp-content/uploads/2026/06/Snowball_Elevation_Revamping-Your-Fundraising-Strategy-4-Helpful-Ideas_Header-4.jpg) Matching gift options increase the ways in which donors can give. *Providing more ways to give means more giving actually happens*. And in today’s world, everything is expected to be on-demand. That includes donations. To revitalize your next fundraising strategy, consider implementing two crucial ways to donate: ## Text-to-give fundraising software To keep up with donations on-demand, your nonprofit can incorporate text-to-give fundraising software that will [engage and retain the modern donor](https://www.elevationweb.org/blog/5-timeless-strategies-to-engage-and-retain-the-modern-donor) to maximize the scope and success of your fundraising campaigns. With text-to-give software, your donors can easily give to your organization with just two taps. **Once your organization’s text-to-give campaign is set up, you can promote it to donors! Donors can now make donations to your organization in just 3 easy steps:** - Step 1: Text your organization’s text-to-give phone number with the amount they want to donate. - Step 2: Follow the embedded link automatically sent from the text-to-give software. - Step 3: Check their email inbox for the pre-written confirmation email to send. ## Peer-to-peer fundraising While this method of donating is not primarily financial, it does encourage more direct donor engagement with your cause by fundraising on your organization’s behalf! With peer-to-peer fundraising, your supporters are given an opportunity to have a tangible, immediate effect on your organization’s fundraising success. By optimizing their individual social circles online and in-person, donors can fundraise for your organization by *sharing the campaign on social media and encouraging their peers to donate to your cause.* **Peer-to-peer fundraising will create deeper connections between your organization and your donors and pave the way towards increased donor stewardship.** In order to maximize the success of your peer-to-peer fundraising campaign, be sure to invest in secure software to host your fundraiser. You want to provide reassurance to donors and mitigate fears for they may have about the safety of their online donation. --- With a continued need for nonprofit organizations to fundraise in order to serve their missions, there is a continued need to revise and revitalize your organization’s fundraising strategy. Do not continue with the same old methods. Focus on streamlining your software, optimizing the online experience, providing matching gift options, and increasing donation methods to increase donor retention, acquisition, and engagement. Use these methods to revamp your fundraising strategy and help you achieve your goals! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Fundraising Strategy FAQs ### How do I revamp my nonprofit’s fundraising strategy? Start by reviewing recent results to see what works, then diversify revenue, invest in donor relationships and retention, and use data to focus on the highest-impact activities. Small, deliberate changes often outperform a complete overhaul. ### Why is diversifying revenue important? Relying on a single funding source leaves your nonprofit vulnerable if it dries up. A mix of individual gifts, grants, events, and recurring giving makes your funding more stable and predictable. ### How does donor retention affect fundraising? Keeping existing donors is usually more cost-effective than constantly acquiring new ones. Strong relationships, timely thanks, and clear impact updates improve retention and the lifetime value of each donor. ### What role does data play in fundraising strategy? Data shows which campaigns, channels, and donor segments perform best, so you can shift effort toward what works. Even simple tracking of gifts, retention, and acquisition cost sharpens decision-making. ### How often should we review our fundraising strategy? Review results regularly throughout the year and step back periodically for a bigger-picture assessment. Ongoing attention lets you adjust quickly rather than discovering problems only at year-end. ![author avatar](https://secure.gravatar.com/avatar/a456c1545eff839600a9407aa3d99b5305c0916ebd6c679d1fafeb7e49de04da?s=300&d=mm&r=g) john-killoran [See Full Bio](https://www.elevationweb.org/author/john-killoran/) [ ](https://www.elevationweb.org/author/john-killoran/) **Categories:** Fundraising & Donations --- ### [The Nonprofit Guide to UTM Parameters and Campaign Tracking](https://www.elevationweb.org/blog/the-nonprofit-guide-to-utm-parameters-and-campaign-tracking/) **Published:** September 24, 2019 **Author:** Erin Mastrantonio **Content:** **UTM parameters are short tags added to a link’s URL that tell your analytics which campaign, source, and medium sent each visitor. For nonprofits, they reveal exactly which emails, social posts, and ads drive traffic and donations, so you can see what works, stop guessing, and invest your limited time and budget where it pays off.** How did this month’s newsletter do compared to last month’s in terms of generating traffic – including potential donors – to your website? Do you know what percentage of your donations originated from that email campaign you sent last week? What if you could easily answer those questions not just for your nonprofit’s email and newsletter campaigns, but for ALL of your marketing campaigns, no matter the source? Whether you’re posting a press release to Facebook, tweeting about an upcoming event, or guest-blogging for a sister organization, it’s possible to know which sources are getting you real results, and which are falling flat. The answer is UTM parameters! Let’s dive into what these are and how you can combine them with your analytics goals to transform your donor conversion rates. ## Why Should I Be Tracking My Organization’s Campaigns? If you’re like most nonprofits, you probably send out your newsletters, emails, and social media posts every month with little more than crossed fingers that they will result in a surge of website traffic and donor engagement. Constantly overwhelmed and understaffed in serving your primary mission, the time and energy it would take to *really* understand and implement campaign tracking seems like a pipe dream. Who has time to learn all that Google Analytics stuff, anyway? And does it really pay off? **Yes, it does.** Organizations that implement campaign tracking end up saving *significant* time and money that would otherwise be spent on ineffective marketing channels. Here are just a few concrete ways you can benefit from the practice of campaign tracking: - Determine which social media network is generating the most donors for you, allowing you to redouble your efforts there (and reduce it on other networks). - Decide which banner ad design is generating more clicks for your paid ad campaigns - Pinpoint exactly which link text in a guest blog post is most successful at motivating readers to take action on your website, whether it be to donate, sign up to volunteer, or register for an upcoming event. The importance of this type of information is clear: every dollar *not* spent on a dud marketing campaign is one that can be deployed to provide one more meal, medicine, or much-needed service to your target population. *“OK, but how? And* ***please*** *don’t hit me with a lot of technical jargon…”* Don’t worry. We know you’re busy out there changing the world, so we’re going to keep this short, sweet, and actionable. ## Just What Are UTM Parameters, Anyway? UTM parameters lie at the core of campaign tracking and are the magical little creatures that make all of the above possible. But what actually *are* they? The easiest way to think of them is little tags that ride along on the end of any URL link pointing back to your website. Just like any label you would apply to a file folder, or any other type of physical container, a good tag helps you identify the contents inside. In this case, the “content inside” is the precise *context* the user was in when he or she clicked on the link pointing to your website. When we browse the web, our “context” refers to: - What ***s****pecific* site we are browsing/app we are using - What *delivery* ***m****ethod* that site or app utilized to get seen - What exact ***c****ontent* is being offered via that site or app For example, let’s say you send out a monthly newsletter via a MailChimp email. This month, that newsletter announces a big fundraising event: your annual chili cook-off! - The ***s****pecific* app you are using to deliver your newsletter is ***mailchimp*** - The delivery ***m****ethod* is ***email*** - The exact ***c****ontent* you are offering is an invitation to register for your ***2019-chili-cookoff*** The trio of **{mailchimp, email, 2019-chili-cookoff}** represent the three mandatory UTM parameters for any marketing campaign: - utm\_**s**ource - utm\_**m**edium - utm\_**c**ampaign If you can remember ‘***source=specific***’, ‘***medium=method***’, and ‘***campaign=content***’, you’re well on your way to creating your own UTM parameters and rocking your campaign tracking! ## The Analytics Connection If your website is integrated with any kind of analytics platform that keeps tabs on your traffic (like [Google Analytics](https://analytics.google.com/analytics/web/), [Mixpanel](https://mixpanel.com/), or [Kissmetrics](https://www.kissmetricshq.com/)), these tags can further help identify precisely where that traffic is coming from. Check out a typical campaign tracking results in Google Analytics: ![Google Analytics_Source_Medium](https://www.elevationweb.org/wp-content/uploads/2026/06/Google-Analytics_Source_Medium.png) Click on Acquisition > All Traffic > Source/Medium to access the above report. As you can see, the source is always listed first, followed by the medium. In our hypothetical example, this would show up as **mailchimp / email**. But what if you have multiple mailchimp / email campaigns, as you would if you’re sending one newsletter per month and always using Mailchimp email? This is where the *utm\_campaign* parameter comes into play. See that “Secondary dimension” dropdown box above the first column in the table? ![Google Analytics_Campaigns_Button](https://www.elevationweb.org/wp-content/uploads/2026/06/Google-Analytics_Campaigns_Button.png) Click it, and search for the word “campaign”. Upon click, a new column is created where you can view every campaign with source **mailchimp** and medium **email** (i.e. all your newsletter campaigns). The campaign entitled “2019-chili-cookoff” would show up here alongside the rest, which might carry names like “jul2019-newsletter” or “5k-fun-run”. ![Google Analytics_Campaigns](https://www.elevationweb.org/wp-content/uploads/2026/06/Google-Analytics_Campaigns.png) But the *truly* powerful bit of information lies in the last set of columns to the right: **the conversion columns**. A *conversion* is nothing more than the event of a user taking a desired action on your website, like making a purchase in your store or a donation on your Donate page. The conversion columns help tie your donations, store purchases, etc. back to a particular traffic source. ![Google Analytics_Conversions](https://www.elevationweb.org/wp-content/uploads/2026/06/Google-Analytics_Conversions.png) Go ahead and click on the Goal Completions column header to sort all your campaigns by the number of conversions they resulted in. A downward arrow should appear as shown, sorting the column to show the campaign with the most conversions at the top! These conversions (or ‘goals’ in Analytics parlance) must be configured in advance. If you don’t already have a goal set up to capture visits to your donate page, the next section will tell you how! ## Setting Up Your Conversion Goals For Campaign Tracking Success The following example pertains to Google Analytics, with other analytics platforms working in a similar way. First, click on the gear icon at the bottom left of the screen. Under the View options all the way to the right, click on Goals to access the Goal Setup menu. ![Google Analytics_Goals](https://www.elevationweb.org/wp-content/uploads/2026/06/Google-Analytics_Goals.png) Once inside, setting up a goal is a 3-step process. Google Analytics presents you with a host of pre-configured goals in the form of templates, or the option of setting up a Custom goal. Go ahead and select “Custom” since we are going to configure our own goal. ![Google Analytics_Set Custom Goal](https://www.elevationweb.org/wp-content/uploads/2026/06/Google-Analytics_Set-Custom-Goal.png) Next, you describe your goal by giving it a name (here, “Visit Donations Page”), assigning it a Goal slot ID (accept the default ID), and selecting a goal type (select “Destination” for all goals related to a user reaching a specified page). Since our goal is for the user to land on the Donate page, this is the correct goal type for this case. Click “Continue”. ![Google Analytics_Set Custom Goal 2](https://www.elevationweb.org/wp-content/uploads/2026/06/Google-Analytics_Set-Custom-Goal-2.png) Finally, we will specify the exact page we want the user to visit. In the empty field, type just the last part of your URL (in our case, /donate.html) and click Save. Success! Your goal is now set up and ready to start collecting anonymous data on the behavior of your users originating from your various campaigns! ## Generating Your UTM Parameters Now that you understand the power of UTM parameters and how they show up in your Analytics reports, let’s go over exactly how to generate a link that includes them. For this, we will make use of the very handy [Campaign URL Builder Tool](https://ga-dev-tools.appspot.com/campaign-url-builder/) from Google. Let’s say that your newsletter email would normally contain a link to direct users to visit a page on your website dedicated to information about this year’s chili cook-off. The “normal” link might look like: https://www.mynonprofit.org/chili-cookoff But this time, you’re going to be savvy and include those UTM parameters! Copy that link and paste it into the “Website URL” field, along with the utm\_source, utm\_medium, and utm\_campaign we defined earlier (leave utm\_content and utm\_term blank as they’re optional). Google will magically generate the tracking link you need at the bottom, concatenating your UTM parameters onto the end after the question mark symbol (?): ![Campaign URL Builder](https://www.elevationweb.org/wp-content/uploads/2026/06/Campaign-URL-Builder-1.png) Now you can copy and paste the modified link into your email and your Analytics program will parse the URL, tag the traffic as coming from your chili cook-off MailChimp email campaign, and track whether those users eventually complete your goal of visiting your Donate page. Pretty neat, huh? ## Best Practices And Additional UTM Examples When it comes to defining UTM parameters, the following best practices are advised: - Use all lowercase names since parameters are case sensitive - Use hyphens or underscores (hyphens preferred) to separate words (e.g. **2019-chili-cookoff**) instead of whitespaces. - Use the shortest description possible for the campaign name (e.g. **2019-chili-cookoff** and not **2019-third-annual-chili-cookoff**). UTM parameters are ideally no more than 20 characters long. - Collect all your utm\_source, utm\_medium, and utm\_campaign parameters in a document that can be shared across your team ([example from Sam Wiltshire here](https://docs.google.com/spreadsheets/d/1xDl9GdpuWB9kzXzWxKj3NYt392T6l6Tq9e89Yieg8AM/edit#gid=0)). That way, if the person in charge of your social media presence wants to advertise the chili cookoff on Twitter, they can do so under the same utm\_campaign name for consistency (but with utm\_source=**twitter** and utm\_medium=**social**). Finally, here is a handy guide to some common values for UTM source and medium, along with some campaign names that follow all the best practices listed above: **utm\_source****utm\_medium****utm\_campaign****Email Marketing**mailchimp, constant-contact, campaign-monitoremailsep2019-newsletter, impact-report, silent-auction, fall-fundraiser**Social Media**facebook, instagram, twitter, linkedin, pinterestsocial, paid-socialawards-gala, save-the-animals, earth-day-benefit**Digital Ads**google, bingpaid-search, display, mobilet-shirt-promo, volunteer-day, 5k-fun-run## Wrap Up By tracking the actions users take on your website and attributing them to a particular traffic source, you can determine which channels yield the most donations, event registrations, volunteer signups, or any other action critical to your nonprofit’s success! If this comprehensive guide left any questions unanswered, the expert team at Elevation can help! [Sign up for one of our support plans](https://www.elevationweb.org/website-maintenance/) today to get up and running with campaign and goal tracking, and become the data-driven organization of your dreams! *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## UTM Parameters and Campaign Tracking FAQs ### What are UTM parameters? UTM parameters are tags you add to the end of a link so your analytics tool can record where a visitor came from. They identify the campaign, source, and medium, letting you see which efforts actually drive traffic and action. ### Why should nonprofits use UTM tracking? Without UTMs, traffic from different campaigns blurs together. With them, you can tell which email, social post, or ad brought visitors and donations, so you can focus limited resources on what works. ### What are the main UTM parameters? The core ones are source, where the link appears; medium, the type of channel like email or social; and campaign, the specific initiative. You can add term and content for finer detail on ads and link variants. ### How do I create a UTM-tagged link? Use a URL builder tool to add consistent parameters to your link. Keep naming conventions tidy and lowercase so your reports stay clean and comparable across campaigns over time. ### Where do I see UTM results? Your website analytics platform groups traffic by the source, medium, and campaign values you set, so you can compare performance and even tie campaigns to conversions like donations and sign-ups. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/team-erin-m.jpg) Erin Mastrantonio Erin Mastrantonio joined Elevation in 2019 and serves as Senior Account Manager, Chief Operating Officer, and Accessibility Director. She helps nonprofit clients find affordable solutions that turn their websites into revenue-generating engines and information hubs for their missions, trains clients to create accessible web content, and oversees the agency's accessibility program. [See Full Bio](https://www.elevationweb.org/author/erin-mastrantonio/) [ ](https://www.elevationweb.org/author/erin-mastrantonio/) **Categories:** Email Marketing, Nonprofit Marketing --- ### [6 Nonprofit Storytelling Tips to Multiply the Impact of Your Charitable Marketing Strategy](https://www.elevationweb.org/blog/6-nonprofit-storytelling-tips-that-will-multiply-the-impact-of-your-charitable-marketing-strategy/) **Published:** March 23, 2020 **Author:** chloe-bellows **Content:** **Nonprofit storytelling multiplies impact by making a mission tangible and emotional through real, specific stories of the people and communities served. Centering a relatable protagonist, showing clear change, using vivid detail, and tying each story to a concrete action turns abstract causes into reasons donors choose to give.** Why are stories so powerful? Humans have been telling stories for much longer than we have been writing them down. We are hardwired not only to tell our own stories, but also to be drawn to the stories of others. It is through stories that we understand new contexts, relate to one another, solidify our learning, and perhaps most importantly, enjoy ourselves in the process. Good storytelling leaves us wanting more, be it in the form of just one last bedtime story, the novel we can’t put down, the tale that captivates us as we huddle around a campfire, or the film we lose ourselves in while cuddled up on the couch. So, what does this have to do with your nonprofit marketing? Nonprofits are ultimately about people—people in need, people coming together, and people working toward a common goal. Good storytelling is an effective way to bring more people into your nonprofit, and should guide nonprofit marketing efforts no matter your cause. > #### *“Storytelling is the greatest technology that humans have ever created.” — Jon Westenberg* This week we’re sharing some top storytelling tips, with examples from the nonprofits that do it best. You can also check Elevation’s offering under [digital marketing services](https://www.designrush.com/agency/digital-marketing). The team loves helping nonprofits develop and implement their campaigns! ### **Tip #1: Great stories are about what makes us human** Stories that are about some aspect of the human condition make them universal, which allows them to speak to diverse audiences. Although your nonprofit’s work is likely quite specific, something about your story must appeal to our basic human nature—that which connects us and makes us feel for others across this planet. On storytelling, acclaimed Pixar director Pete Docter says: “What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.” Nonprofits, too, are successful in conveying feelings through stories. Water.org, for example, communicates how vital—and universal—its work is by explaining the importance of clean water for safe babies through [the stories of pregnant women](https://water.org/our-impact/all-stories/safe-water-healthy-babies/). ![Sophon's story featured on Water.org](https://www.elevationweb.org/wp-content/uploads/2026/06/Screen-Shot-2020-03-13-at-12.23.57.png) ### **Tip #2: Give (different) people the space to tell their own stories** Hearing from people on the ground—those you serve or those working alongside them—is the most powerful nonprofit marketing plan for communicating your nonprofit’s impact. Your storytelling should give these people a voice, which can be done through written interviews, first person narratives, or videos. Girl Up, a nonprofit that empowers young women leaders and promotes gender equality, [shares stories of women served by their programs](https://www.girlup.org/impact/stories/elvira-guatemala/#sthash.bZVwJ8CB.dpbs). Notice how these stories are told by program participants speaking in the first person. ![First-person storytelling - GirlUp](https://www.elevationweb.org/wp-content/uploads/2026/06/First-person-storytelling-GirlUp.png) Another effective way to convey your organization’s impact is through stories told by, or about, volunteers and local staff. Charity: water talks about the work of local partner organization Water for People in Rwanda through [this film on Facebook](https://www.facebook.com/charitywater/videos/4098883186804622/) that invites the viewer into their world. [![Charity-Water video on Facebook](https://www.elevationweb.org/wp-content/uploads/2026/06/Charity-Water-video-on-Facebook.png)](https://www.facebook.com/watch/?v=4098883186804622)Video helps to transport your audience, live, to the site of your work. Look to leaders in your field to see how other [nonprofits are using live-streaming video](https://www.elevationweb.org/blog/8-ways-your-nonprofit-can-use-live-streaming-video) to share their stories with the world. You can also find additional inspiration from our post on [inclusive videos for nonprofit campaigns](https://www.elevationweb.org/blog/breakdown-4-inclusive-nonprofit-videos-to-inspire-your-next-campaign). ### **Tip #3: Use powerful stories to attract interest and donor support** Not only do stories help people care, but stories help learning stick. Vanessa Boris, Senior Manager at Harvard Business Publishing Corporate Learning, writes that [storytelling helps with learning](https://www.harvardbusiness.org/what-makes-storytelling-so-effective-for-learning/) because stories are easy to remember. She adds that “psychologist Jerome Bruner’s research suggests that facts are 20 times more likely to be remembered if they’re part of a story.” Nonprofit founder Lisa Katz tells the story of Lion Tales through her own experience of struggle and courage with her premature baby in the NICU for 224 days. When Lion Tales sought a [charity advertising and marketing partner](https://www.elevationweb.org/our-work/lion-tales-foundation/), they looked for an agency that would tailor their website and marketing content to their unique story while integrating in-site donation processing. ![Quilt of Courage - Submit your story](https://www.elevationweb.org/wp-content/uploads/2026/06/Quilt-of-Courage-Submit-your-story.png) ### **Tip #4: Complement nonprofit storytelling with data about your impact** Nonprofit stories appeal to our emotions and our desire to connect with other humans. Numbers, however, provide the evidence that substantiates the efficacy and impact of your work. Any successful nonprofit must have both moving stories and sound numbers, and must communicate them well. The Bridgespan Group interviewed Andy Goodman, a nationally recognized author and consultant who is regularly a featured speaker at nonprofit storytelling conferences, on [why nonprofits need to be storytellers](https://www.bridgespan.org/insights/library/leadership-development/why-nonprofits-need-to-be-storytellers). He calls the combination of storytelling and data the “one-two punch of persuasion,” essential for compelling nonprofit communication strategies. One example of a nonprofit that understands the importance of sharing stories alongside key numbers is She’s the First, a global nonprofit that educates and empowers girls and their communities. The organization’s website shares [key statistics on their impact, followed immediately by personal stories](https://shesthefirst.org/scholar-stories-1) of their female scholars. ### **Tip #5: Use stories to reach the people you serve** When we think about the objective of masterful storytelling, we tend to think first about attracting donors. However, a nonprofit’s intended audience is also the community they serve, and good storytelling can contribute to an organization’s work to change, and even save, lives. One example is The National Suicide Prevention Lifeline, which [shares stories of recovery](https://suicidepreventionlifeline.org/stories/) on its website to help them reach individuals in need of life-saving support, resources, and hope. Another excellent example is It Gets Better, a nonprofit that works to uplift, empower, and connect LGBTQ+ youth around the world. On their website and YouTube channel, the organization publishes stories to support, educate, empower, and connect viewers, such as an interview with founder Dan Savage and his partner, Terry, on some of the struggles they have faced and overcome. ### **Tip #6: Images Pull the Greatest Weight in Charity Advertising** “A picture is worth a thousand words” may be cliché, but it’s true. Good photography gets right to the heart of the story and speaks volumes to viewers. As much as you’re able, invest in high-quality photos and professionals to capture the most human and most telling moments of your work. Share your stories of success (and of challenge—it makes you human!) on social media platforms like Instagram and Facebook, which can help cultivate a network of interested supporters to follow your work. We love the way Charity: water expertly uses images across platforms to tell the stories of their work. ![Storytelling through Instagram - CharityWater](https://www.elevationweb.org/wp-content/uploads/2026/06/Storytelling-through-Instagram-CharityWater.png) We also love this photo from Habitat Humanity on Instagram. What a beautiful story it tells. ![Habitat for Humanity Welcomes You Home](https://www.elevationweb.org/wp-content/uploads/2026/06/Habitat-for-Humanity-Welcomes-You-Home.png) For free resources that can help your nonprofit develop the right visuals for communicating strategy and new information effectively, check out these [nonprofit communications templates](https://venngage.com/blog/manage-nonprofit-communications/). *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Storytelling FAQs ### Why is storytelling so effective for nonprofits? People connect with people, not statistics. A specific human story makes a mission feel real and emotional, which moves supporters to care and act far more than numbers alone. ### What makes a good nonprofit story? A relatable main character, a clear challenge, visible change, and honest, specific detail. The strongest stories show transformation and make the supporter feel part of it. ### Who should be the hero of a nonprofit story? Often the person you serve or the donor whose support made change possible, not the organization itself. Centering real people, with their consent, makes the story credible and relatable. ### How do we tie stories to donations? End each story with a clear, specific action and show how a gift continues the impact. Connecting emotion to a concrete next step turns a moving story into support. ### How can we use stories across our marketing? Share them on your website, in email, and on social media, adapting length and format to each channel. [Digital marketing](/services-growth-marketing/) can help weave consistent storytelling through all your outreach. ![author avatar](https://secure.gravatar.com/avatar/1869edd04bc00ba39a6942e77c1af135486cd7ba9a9d3bf28521affe46b82d91?s=300&d=mm&r=g) chloe-bellows [See Full Bio](https://www.elevationweb.org/author/chloe-bellows/) [ ](https://www.elevationweb.org/author/chloe-bellows/) **Categories:** Nonprofit Marketing, Storytelling --- ### [5 Online Fundraising Obstacles and How to Avoid Them](https://www.elevationweb.org/blog/5-online-fundraising-obstacles-and-how-to-avoid-them/) **Published:** March 30, 2020 **Author:** steven-shattuck **Content:** **Most online fundraising falls short for predictable reasons: a clunky donation page, no recurring option, weak follow-up, an untold impact story, or a site that’s slow on mobile. Fix these obstacles and giving goes up.** New challenges arise as technological advancements have changed how nonprofits collect donations. For instance, nonprofits needed to adjust their strategies as new technology emerged around peer-to-peer fundraising, online giving, and crowdfunding. Changing technology adds a new obstacle on top of the traditional fundraising challenges that organizations have always faced. While online fundraising has been around for a while, it is constantly changing and evolving. This means there are a steady stream of new kinks to tackle. However, as successful nonprofits demonstrate, with hard work and a worthy cause, raising money is very doable. If your online giving is not seeing the same [10% year-on-year growth](https://www.anedot.com/blog/nonprofit-organizations-online-giving) that is standard for nonprofits, all it takes is some research into the common challenges experienced by other organizations and careful consideration of how to avoid unnecessary set-backs to get you back on track. Here we’ve picked out some of the most prominent issues nonprofits run into while fundraising online, which include: 1. Difficulty Retaining Donors Acquired Online 2. Choosing the Wrong Fundraising Software 3. Ineffective Marketing of Fundraising Opportunities 4. Setting Demotivating Campaign Goals 5. Limiting Event-Based Fundraising Opportunities Once you’re aware of the potential obstacles that your nonprofit could run into while raising money online, it’s much easier to avoid said obstacles. Ready to learn more? ## 1. Donor Retention It’s rare for nonprofits to receive major donations through an online giving form on your website. Generally, larger donations are hand-delivered after many conversations and one-on-one meetings. Therefore, your nonprofit tends to see that donations are smaller in size and come from online forms, crowdfunding campaigns, peer-to-peer fundraising campaigns, and other online sources. Many times, the first donation someone makes to your campaign will be through some type of online giving software. ##### **Don’t let these donors lapse after their first gift!** As of 2018, the [average new donor retention rate](https://bloomerang.co/retention) was only 20.2% compared to the average repeat retention rate of 61%. This means that about 80% of new donors never give again. Getting a second donation (the golden donation) increases the chances of a donor giving more in the future. Donor retention is key to effective fundraising because: - It’s much **less expensive** reaching out to existing donors to give again than it is reaching out to new donors. The ROI is also much higher. - Retention requires **building relationships** with supporters. As relationships build, the average donation amount from supporters tends to increase as well. - The **recapture rate** for donors is as low as 4 or 5%. Once a donor has lapsed, it’s unlikely that you’ll get their support back again. The first step to improving your donor retention is ensuring that your donor database prioritizes this metric. According to [Bloomerang’s donor database guide](https://bloomerang.co/blog/donor-database/), the best solutions are those which allow your organization to customize your fundraising dashboard to show your most critical metrics. We recommend making sure your retention is front and center on your dashboard so that it’s always front of mind. ## 2. Choice of Fundraising Software Young nonprofits have the bad habit of choosing the first fundraising software they hear about. Maybe they invested based on a recommendation from another nonprofit in the community, or after reading reviews online. While these are good research techniques, they shouldn’t be end-all-be-all decision makers. **Without an effective plan for choosing the best fundraising software for your organization, you could be left with a solution that doesn’t have the features you need, sucks out funds with hidden fees, or provides unsafe storage of donor data.** There are a lot of factors that go into making the right software choice. Some of these factors (as explained in our related [article on buying fundraising software](https://bloomerang.co/blog/buying-fundraising-software)) include: - **Current fundraising needs.** The reason you’re investing in a solution is to solve a current need at your organization. Make sure you spell out this need before you start looking so that you don’t get distracted by the bells and whistles offered by various software providers. - **Specific goals for the future.** One of the hardest things to do as a nonprofit is to change your software after it’s been integrated into your everyday processes. Therefore, before making an investment, you should think about your future goals and what you’ll need then, as well as your current needs. - **Product reputation and updates.** Before you invest in a software solution, you need to make sure all of the data collected and stored from your donors will be safe. Make sure the software you choose has a positive reputation in the community and that there is record of frequent bug fixes for the software. - **Your organization’s budget.** Budget is often the driving force of nonprofit investing, and it is important! However, if you choose the cheapest solution for all software, it’s likely that you won’t get the features and sustainability that your nonprofit needs. Finally, when you consider purchasing new software, your nonprofit needs to think about [how to make all of your fundraising solutions work together](https://www.elevationweb.org/blog/3-ways-to-ensure-donor-database-and-online-donation-page-harmony). In other words, you need to think about integrations. Integrations allow data to be transferred directly from your fundraising software into your donor database, from your donor database to your marketing materials, and so on and so forth. This is what helps your nonprofit streamline activities and increase efficiency at the organization. ## 3. A Marketing Plan Marketing is frequently a pain point for nonprofit fundraising. This is because when nonprofits cut their expenses, marketing initiatives tend to be the first thing to go. Therefore, when your nonprofit uses marketing techniques, it’s important to make sure you’re getting the most out of the invested time and money. For example, consider the following marketing tools: - **Email.** Make sure each email you send has the purpose of [moving donors through the funnel](https://www.elevationweb.org/blog/how-to-move-donors-through-the-funnel-with-email-marketing) to ultimately contribute to your nonprofit. Maximize your use of email by segmenting donors into groups for more personalized messaging, crafting mobile-friendly email templates that donors can access on any device, and ensuring there’s a clear call-to-action in each of your emails. - **Your nonprofit’s website.** Your nonprofit’s website should make it easy for supporters to know where to go to make a donation. Maximize the use of your website by creating a well-designed and easy-to-use donation page, adding a donate button with a clear call-to-action like “Donate Now” on your homepage, and making sure your donation page and form are easy to fill out, especially on mobile devices. - **Social media.** Leveraging social media is a great way to keep your donors updated on the latest activities of your nonprofit and to connect them with fundraising initiatives. Make sure you highlight supporters (with their permission) on social media — thanking volunteers and donors through photos and video will get more engagement than other posts. Use [hashtags for marketing your fundraising events](https://www.elevationweb.org/blog/using-social-media-to-promote-your-fundraising-event) and invite people to post about their support of your organization. Sometimes marketing isn’t about putting the *most* content out there for potential supporters to see, but *maximizing* the connection created by the content you share. Ensuring high-quality marketing materials will help your nonprofit get the best results from your campaigns. ## 4. Set Fundraising Goals Nonprofits often have eyes bigger than their stomachs when it comes to fundraising. Some nonprofits set too general of a goal, such as “raise money.” Others set a specific goal that is simply unrealistic for their capabilities. According to [Qgiv’s nonprofit fundraising guide](https://www.qgiv.com/blog/effective-fundraising-for-nonprofits/), creating an honest and realistic strategy for fundraising is the cornerstone of any good campaign. Your strategy should take into consideration: - **CRM information.** Your [nonprofit CRM provides all of the data](https://bloomerang.co/blog/nonprofit-crm/) about individual donors, sponsorships, and other important fundraising data. Therefore, this is a great place to start researching in order to create informed goals, plans, and outreach strategies. - **Reality.** While you may *want* to raise $100,000 during a single fundraising campaign, this may not be a viable option for your nonprofit. If you overreach your campaign goals, your fundraisers and donors alike will become less motivated. Choose a goal that’s not out of reach, but will push your team to stretch their capabilities a bit. - **Gift ranges.** Try creating a gift range chart for major campaigns. This chart outlines the number of donations you need within each gift range in order to meet your fundraising goals. For major campaigns, these charts are incredibly helpful for measuring the number of major gifts you need, the number of prospective major donors, and the number of donations secured. Keep donors engaged and show them how big of an impact they can make toward the goal. As long as your nonprofit is smart about the goals and expectations you set for each fundraising campaign, you’ll avoid accidentally demotivating donors. ## 5. In-Person Opportunities One common issue that nonprofits run into with online fundraising is that they let their event-based donation opportunities fall to the wayside. Some donors will want to give during events, when they’re feeling most moved by your organization. The best example of this is at gatherings of your nonprofit community. Whether you have an incredibly motivating speaker or [an attendee is having a lot of fun](https://www.elevationweb.org/blog/master-the-art-of-nonprofit-fundraising-with-these-event-ideas), supporters at your events may feel moved to give more to your organization than just the registration fee. Open up the opportunity for them to donate. If this is an in-person event, make sure there is the option to donate cash. Then make sure that you’re ready for anything during the event by: - **Assigning specific staff members to collect donations.** Everyone should know who these staff members are in order to direct interested attendees to the correct people. - **Making sure your donor database is mobile-ready.** You should have the capability to quickly pull up the profile of an event attendee to fresh your memory about who they are and how they have supported you in the past. The worst thing that can happen is to alienate a long-term donor because someone on your staff doesn’t recognize them at a community event. A mobile-accessible database is also useful for an in-person event: you can easily capture notes about a conversation on the donor’s profile right after it happens. - **Offering fundraising pledges for those who want to give later.** Let’s say a donor feels driven to give at your event but doesn’t have cash or the ability to give on a mobile device at that exact moment. That’s the perfect opportunity to [collect that individual’s donation as a pledge](https://snowballfundraising.com/pledge-software/). Record it in the CRM and contact them after the event about fulfilling the pledged donation. Don’t become so accustomed to raising money online that you forget to offer other opportunities to those who prefer event-based giving. Ensure the software you invest in has capabilities to open up the options for whatever your donors prefer. Technology is designed to make fundraising better, not more difficult. Now that you’re aware of the prominent obstacles that accompany online fundraising, you can sidestep these issues for more productive fundraising campaigns in the future! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Online fundraising FAQs ### Why is my nonprofit’s online fundraising not working? Common culprits: a confusing or slow donation page, no recurring giving option, weak donor follow-up, and a story that doesn’t show impact. ### What makes a good online donation page? Few fields, mobile-friendly, suggested amounts, a recurring option, trust signals, and a clear statement of impact. ### Should nonprofits offer recurring giving? Yes — recurring donors are more valuable over time and give predictable revenue. Make the monthly option prominent. ### How do you reduce donation form abandonment? Cut unnecessary fields, load fast on mobile, reassure donors their gift is secure, and avoid surprise steps. ### How do you thank online donors? Send an immediate, warm confirmation, follow up with impact, and steward the relationship beyond the receipt. ![author avatar](https://secure.gravatar.com/avatar/cda451cce5c4f70f129f1e82bc9a7d2e096a681176365c76be1c2f677b13bba9?s=300&d=mm&r=g) steven-shattuck [See Full Bio](https://www.elevationweb.org/author/steven-shattuck/) [ ](https://www.elevationweb.org/author/steven-shattuck/) **Categories:** Fundraising & Donations --- ### [12 Lessons from the Organizations Leading Nonprofit Marketing Strategy](https://www.elevationweb.org/blog/12-organizations-leading-nonprofit-marketing-strategy/) **Published:** April 14, 2020 **Author:** chloe-bellows **Content:** **Nonprofits with standout marketing tend to share a few habits: a clear and consistent brand, strong storytelling that centers the people they serve, integrated channels that reinforce one message, and a willingness to measure and improve. Studying these leaders shows that disciplined fundamentals, not big budgets, drive marketing that builds awareness and support.** Who is at the forefront of digital marketing for nonprofits? Our list of some of today’s leading organizations explores what makes their nonprofit marketing plans so effective. Whether you need to increase your organization’s visibility online, seek inspiration for your nonprofit advertising, or are looking for fresh marketing ideas for nonprofits, check out the work of these NGOs. The first few examples reference the current COVID-19 crisis, but the nonprofit marketing strategy behind them is timeless. For related resources, you might also want to look at our growing [Nonprofit COVID-19 Resource List](https://www.elevationweb.org/blog/nonprofit-covid19-resource-list), get tips for optimizing your [Google Grant management](https://go.elevationweb.org/on-demand-webinar-how-google-ad-grants-tell-your-nonprofits-story), or receive advice from [Julia Campbell in her free webinar on social media strategy](https://go.elevationweb.org/webinar-social-media-for-your-nonprofit-explained). We hope you enjoy learning from these organizations that are doing fantastic work and paving the way for nonprofit digital marketing. ## 1. [******UNICEF******](https://www.unicef.org/)[ ](https://www.unicef.org/)— Lesson: Name individuals[](https://www.unicef.org/) Unicef’s work around the world is extensive and far-reaching, but the organization is expert at highlighting the local and personal impact of its initiatives through Instagram posts like this one, about a local doctor and his patient at a clinic in DR Congo. ![UNICEF highlights individual impact by naming the doctor and the child in their Twitter stories](https://www.elevationweb.org/wp-content/uploads/2026/06/UNICEF-highlights-individual-impact-by-naming-the-doctor-and-the-child-in-their-Twitter-stories.png) ## 2. [**Wateraid**](https://www.wateraid.org/us/) — Lesson: Make your homepage mission-critical > “**One in six healthcare facilities worldwide have no handwashing facilities at all.**” Now more than ever, the above statistic is striking. Wateraid is doing an exemplary job of making the connection clear between their mission and the current crisis. They’ve also taken the necessary steps to ensure their messaging is heard. By adding a popup and modifying the homepage banner, their appeal conveys the urgency appropriate to the situation. ![Wateraid connects current crisis directly to their mission](https://www.elevationweb.org/wp-content/uploads/2026/06/Wateraid-connects-current-crisis-directly-to-their-mission.png) As you scroll down, they’ve highlighted more statistics and added supporting images for better impact: *![Wateraid scroll down 3a](https://www.elevationweb.org/wp-content/uploads/2026/06/Wateraid-scroll-down-3a.png)* ## **3.** **[Humane Society](https://www.instagram.com/p/B-FkG2llmcr/?utm_source=ig_web_button_share_sheet)** — Lesson: Puppies and babies With 4,024 likes and another 16,639 views, it’s hard to go wrong with a cute video of puppies. In fact, the verdict is pretty much in that if you can use [the image of a child or dog to tell your story](https://www.neurosciencemarketing.com/blog/articles/baby-pics-boost-altruism.htm), you should. This post does more than appeal to altruism though. In the current crisis, the Human Society is giving people a way to help out that also makes their own experience of sheltering at home less difficult. ![Puppy video - Humane Society](https://www.elevationweb.org/wp-content/uploads/2026/06/Puppy-video-Humane-Society.png) ## **4.** **[Greenpeace](https://www.greenpeace.org/usa/)** **— Lesson: Mobilize around breaking news** Expert at keeping its digital community informed about their numerous campaigns, Greenpeace highlights breaking news on their website. There is always information relevant to the current news cycle, like this piece about the plastic industry and the COVID-19 pandemic. Articles like this mobilize their base at key moments. ![a. Greenpeace article ties breaking news to their mission](https://www.elevationweb.org/wp-content/uploads/2026/06/a.-Greenpeace-article-ties-breaking-news-to-their-mission.png)[](https://www.globalfundforwomen.org/) ## **5.** **[Plastic Pollution](https://www.plasticpollutioncoalition.org/)[ Coalition](https://www.plasticpollutioncoalition.org/)** **— Lesson: Pack visual punch** The organization’s sleek homepage opens with a punch of powerful messaging as the site loads. Once the site is fully up, a video of plastic trash washing up on the shoreline brings the quote to life. To visualize the transformation, try interacting with the below animation: The organization showcases a second masterful use of video on its homepage. As you scroll down, Jeff Bridges narrates the short film “Open your Eyes.” Don’t miss the logo for Plastic Pollution Coalition in the upper lefthand corner—it communicates their mission with emoji-worthy clarity and succinctness! ## **6.** **[Global Fund for](https://www.globalfundforwomen.org/)**[](https://www.globalfundforwomen.org/)**[ Women](https://www.globalfundforwomen.org/)**[ ](https://www.globalfundforwomen.org/)**— Lesson: Inspire first, then agitate** The Global Fund for Women shares their work toward gender justice with imagery that is powerful and educational on Twitter. By mixing inspirational posts with campaign information, their messaging is made more compelling than it would be if it consisted of calls-to-action alone. ![Global Fund for Women](https://www.elevationweb.org/wp-content/uploads/2026/06/Global-Fund-for-Women.png) ## ****7.** [Room to Read](https://www.roomtoread.org/) — Lesson: D**onation UX**** Focusing on literacy and gender equality in low-income communities, this NGO’s brilliant website educates and tells users a story as they scroll down the home page. From individual testimonials and compelling statistics it takes site visitors to a photo collage that makes tangible the magnitude of their impact. ****![Room to Read - photo collage of hundreds of children served](https://www.elevationweb.org/wp-content/uploads/2026/06/Room-to-Read-photo-collage-of-hundreds-of-children-served.png)**** Continuing down the homepage, the site’s userflow takes visitors to a donation appeal. This masterful donation UX does everything right with a minimalist design that ties the suggested giving amount to a milestone and focuses on the impact of the donation rather than on gathering contact information. ****![Room to Read - clear userflow and easy donate UX](https://www.elevationweb.org/wp-content/uploads/2026/06/Room-to-Read-clear-userflow-and-easy-donate-UX.png)**** ## **8. **[Pencils of Promise](https://pencilsofpromise.org/get-started/)** — Lesson: Master peer-to-peer fundraising** Pencils of Promise boasts a clear marketing strategy that is evident on their website, Facebook and Instagram accounts. They also have all of the tools supporters need to launch their own peer-to-peer fundraising page in just minutes through the Pencils of Promise website. By making it incredibly simple for supporters to start their own campaigns, this is an exemplary use of online community to inspire new donors and raise more money towards quality education for all children.![POP peer2peer minisite ](https://www.elevationweb.org/wp-content/uploads/2026/06/POP-peer2peer-minisite.png) ![POP scrolldown2](https://www.elevationweb.org/wp-content/uploads/2026/06/POP-scrolldown2.png) ## **[](https://shop.thetruth.com/)9. *[truth](https://shop.thetruth.com/)* — Lesson: Product fundraising can educate** With a history of [award-winning](https://shortyawards.com/8th/bigtobaccobelike) nonprofit campaigns like #BigTobaccoBeLike, *truth* has been recognized for creatively engaging its community in the fight to end cigarette smoking. However, they’re also one to follow when it comes to product fundraising. Their digital marketing strategy includes an online store with beautifully-designed gear to purchase in support of the cause. By brilliantly including a fact that supports their mission in each product description, the store visitor is even more motivated to show support with a purchase. For even more product fundraising advice, check out Kerri Moore’s guest post on [6 Top Notch Fundraising Ideas](https://www.elevationweb.org/blog/6-top-notch-product-fundraising-ideas). ![product fundraising by truth .org](https://www.elevationweb.org/wp-content/uploads/2026/06/product-fundraising-by-truth-.org_.png) ## [](https://wwf.panda.org/)**10. [National Geographic Society](https://www.instagram.com/natgeo/?hl=en)[ ](https://www.instagram.com/natgeo/?hl=en)— Lesson: Balance the global with the individual** At 133 million followers on their Instagram account, clearly National Geographic is doing something right. A household name for decades, National Geographic shares the wonders of the world through its magazines, websites, and social media. Their high-quality photographic images are a joy to peruse, and demonstrate masterfully storytelling through a perfect balance of images that represent enduring and broad-reaching issues on the one hand, and images that represent the individual and the quirky on the other. ![National Geographic Instagram2](https://www.elevationweb.org/wp-content/uploads/2026/06/National-Geographic-Instagram2.png) ## **11.** [**WWF**](https://twitter.com/earthhour) **— Lesson: Remember to look back** World Wild Fund for Nature’s annual Earth Hour campaign has become a gold standard in the nonprofit marketing strategy world, and the NGO promotes it seamlessly on its various platforms. WWF inspires continued participation by helping their supports feel a sense of accomplishment through a video montage that looks back at what the event looked like in prior years. ![WWF Earth Hour](https://www.elevationweb.org/wp-content/uploads/2026/06/WWF-Earth-Hour-1.png) ## 12. **[Charity:water](https://www.instagram.com/charitywater/?hl=en)**[ ](https://www.instagram.com/charitywater/?hl=en)**— Lesson: Professional photography pays off** Charity: water is a nonprofit Instagram heavy-hitter, with stunning photography that tells stories about the importance of access to clean water. As much as you’re able, invest in high-quality photos and professionals to capture the most human and most telling moments of your work. Good photography gets right to the heart of the story and speaks volumes to viewers. ![Storytelling through Instagram - CharityWater](https://www.elevationweb.org/wp-content/uploads/2026/06/Storytelling-through-Instagram-CharityWater.png) *Need campaign assets or guidance around digital strategy? Our team of specialists are here to support your [nonprofit marketing](https://go.elevationweb.org/nonprofit-digital-marketing-agency) with services ranging from email templates, graphic design, copywriting, and web development to [Google Grant management](https://www.elevationweb.org/google-adwords-grant/), [SEO for nonprofits](https://www.elevationweb.org/seo-for-nonprofits/), and [more](https://go.elevationweb.org/contact-us).* *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Marketing Strategy FAQs ### What can we learn from leading nonprofit marketers? The strongest organizations keep a consistent brand, tell human-centered stories, integrate their channels around one message, and measure results to improve. These fundamentals matter more than budget size. ### Do you need a big budget to market a nonprofit well? No. Many effective nonprofits succeed through clarity, consistency, and strong storytelling rather than large spending. Focusing your limited resources on a few channels you can do well usually beats spreading thin. ### What makes nonprofit storytelling effective? Effective storytelling centers real people, shows specific change, and connects emotion with credible results. Consistency across channels and honesty about impact build the trust that motivates support. ### How important is brand consistency for nonprofits? Very. A consistent brand across your website, emails, social, and materials makes your organization recognizable and trustworthy. Mixed messages and visuals dilute recognition and weaken your story. ### How do top nonprofits measure marketing success? They track metrics tied to their goals, such as audience growth, engagement, donor acquisition, and retention, then use that data to refine their approach. Measurement turns marketing from guesswork into steady improvement. ![author avatar](https://secure.gravatar.com/avatar/1869edd04bc00ba39a6942e77c1af135486cd7ba9a9d3bf28521affe46b82d91?s=300&d=mm&r=g) chloe-bellows [See Full Bio](https://www.elevationweb.org/author/chloe-bellows/) [ ](https://www.elevationweb.org/author/chloe-bellows/) **Categories:** Nonprofit Marketing --- ### [Nonprofit Community Growth 101: Simple Ways to Increase Engagement](https://www.elevationweb.org/blog/nonprofit-community-development-101-simple-ways-to-increase-engagement/) **Published:** May 20, 2020 **Author:** chloe-bellows **Content:** **Nonprofit community engagement is the ongoing work of building genuine, two-way relationships with supporters, volunteers, and the people you serve. Simple ways to increase it include responding consistently on social media, sharing impact stories, inviting feedback and participation, and recognizing your community’s contributions. Stronger engagement leads to more loyal donors, volunteers, and advocates.** Here at Elevation, we often get questions from clients looking to develop a successful online presence and seeking community outreach ideas for nonprofits. Understandably, the world of social media, technology, and hashtags can be a little overwhelming, especially to the uninitiated, or if your nonprofit doesn’t have a specialist dedicated to this work. Your nonprofit’s work is likely focused on an entirely different sphere—education, health care, clean water, or affordable housing, for example—so you shouldn’t be expected to also be a community management expert. This post shares answers to some of the most common questions about nonprofit community management. We’ve tried to break down the terminology and give you some quick and easy tips to apply to your nonprofit outreach strategies. ### What does nonprofit community engagement really mean? Community engagement means cultivating and tending to the myriad relationships your nonprofit forms with individuals, other organizations, and businesses. In the same ways you maintain contact with your own personal community—through phone calls, chats, emails, photos, social media posts—you too must maintain the relationships your nonprofit has with its community. Sometimes, people need to hear from you to remember the important work you do. They need to see your work in action to be inspired to attend one of your events or sign up to volunteer. And by staying in touch and making it easy for members of your community to donate because they see your campaigns, you can grow your donor base and increase funds raised. If the technology and different platforms involved in “community management” seem daunting, just remember: at the end of the day, it’s still all about connecting with real, live people. It’s just the means to do so that have changed, and multiplied! ### How can I develop a community outreach plan for my nonprofit? Your outreach strategy can be as large or as small as you make it, and it doesn’t have to begin with anything fancy or high tech. Here are some basic points to get you started on developing a plan: - **Set your goals.** You know you need an online presence, maybe because everyone has told you that you do, but do you know what you are trying to achieve through your community engagement? This is worth thinking through before moving forward. For example, are you focused on raising funds, increasing community awareness, or recruiting volunteers? This should be defined in your [nonprofit marketing plan](https://go.elevationweb.org/marketing-plan-checklist). - Develop and schedule content. Organize an editorial calendar (you can use an [editorial calendar service](https://coschedule.com/blog/content-marketing-editorial-calendar-template/#template) or [content scheduling tool](https://www.lightful.com/)) to plan when you share content with your community and the different ways you’ll do so. You can still have a fluid online presence in which you respond quickly to new posts and messages, but if you plan to publish a blog post each Monday, send out an email blast each Friday, and post to Instagram once every morning, for example, your outreach will be both more strategic and easier to manage. - **Start small.** Don’t bite off more than you can manage, especially if you’re just starting and don’t have a big budget or staff. Perhaps this means just starting a presence on Instagram this month. You can grow to Facebook next month, and connect the two accounts. Then add Twitter. There is a natural learning curve inherent to all things, these platforms included. Give yourself some time for learning and space for reflection before taking the next steps. - **More is not necessarily better.** While your goal is to increase your contact and engagement with your community, be thoughtful and strategic about what you send out. One smart and catchy post is worth far more than ten hasty, mediocre ones. Regarding emails, [how often you should send](https://www.campaignmonitor.com/resources/knowledge-base/how-often-should-nonprofits-send-emails/) to your community really does depend on your context, and it is worth thinking about [how relevant and valuable the content is](https://trust.guidestar.org/blog/2013/04/30/how-often-should-your-nonprofit-send-email-to-your-list/) to the receivers, what your click-through rates are, and what your goals are. - **Don’t forget about offline events.** When it is safe to do so, there is still nothing more powerful than real, face to face, human connection! An online community is essential for extending your reach, but offline, live events help motivate people in a local community and cultivate new connections. Here are some [great ideas for local fundraising events](https://www.classy.org/blog/fundraising-event-ideas-raise-money-cause/) for a future when physical distancing is lifted. - **Measure your impact with analytics.** Making sure that the content you share with your online community is relevant and interesting is important. Knowing what content your community is more likely to interact with will help to inform the way you move forward with your online engagement. Social media networks offer native analytic tools, but are also integrated with most CRMs and Google Analytics to help you gauge how a certain post was received and what forms of content (photos, videos, narratives, infographics) are most successful. ### What are some effective outreach strategies for nonprofits? There is no single formula for successful community management. There are, however, some basic principles you can follow that will help as you develop and hone your own outreach plan. - Be responsive. It is in your nonprofit’s best interest to respond quickly to inquiries and messages, and it is also what both current and potential members of your community expect. 83% of Facebook users and 71% of Twitter users [expect a response to their messages the same day](https://martech.zone/social-customer-service-response/). Don’t miss out on a new donation, partnership, or volunteer because you took too long to reply. - Use hashtags. Including hashtags with your posts will allow them to be found in a native search and increase your nonprofit’s reach (think about hashtags like #volunteer, #DoGood, #activism, #change). You can also create your own hashtags for a campaign or event (like the John Wayne Cancer Foundation’s #ShowYourGrit campaign or the World Wide Fund for Nature’s #EarthHour hashtag) and encourage others to use them in their posts as well, thus multiplying your reach within and beyond your community. We’ve written about some [effective and creative ways nonprofits are using hashtags](https://www.elevationweb.org/blog/3-social-media-strategies-every-nonprofit-should-employ). - **Share stories from people on the ground.** Storytelling is a powerful and effective way to connect your community with your nonprofit’s work. Tell the stories of those directly served by your nonprofit’s work or of volunteers dedicated to your cause. Check out some of our [top tips and examples of stellar nonprofit storytelling](https://www.elevationweb.org/blog/6-nonprofit-storytelling-tips-that-will-multiply-the-impact-of-your-charitable-marketing-strategy). - Make posts interactive. Posts that ask questions or request submissions and nominations increase engagement, and research shows they are effective: [interactive content consistently averages a 50% click-through rate](https://blogs.oracle.com/marketingcloud/interactiveemailcontent) and an over 80% form-submission rate. Try a poll or a survey to encourage participation from your community. - **Don’t neglect your email lists**. Email remains more effective than social media at soliciting a response, but only when they are targeted and personalized. If you’re not sure how to optimize placement of email opt-ins on your website, or how to use social media to grow your contacts, we’ve created at guide with more than 10 strategies for [how to build your nonprofit email list](https://go.elevationweb.org/how-to-build-your-nonprofit-email-list-website-social-media). Also have questions about which tools can help you to segment your email lists and create appealing emails for each send? Check out our [email marketing comparison sheet.](https://go.elevationweb.org/download-email-marketing-comparison) ### What is a community management platform and do we need one? Community management platforms offer the ability to manage internal and external members in various community groups, across mediums such as social media, email, and events. Increasingly CRMs (customer or constituent relationship manager) are becoming community management platforms in their own right. Minimally your organization should be using a CRM. Perhaps you’ve started small and have been tracking this information with your own logs and Excel sheets, but a CRM will ultimately do it much better and more efficiently, and basic models are available for free to nonprofits. We’ve written about the [best CRMs for nonprofits ](https://www.elevationweb.org/blog/6-awesome-nonprofit-crm-options)and developed a [CRM guide that compares options](https://go.elevationweb.org/how-to-know-if-your-nonprofit-needs-a-crm). There are many services out there, with different features and functionality that depend on your nonprofit’s needs and budget. It is worth your time to do some research and invest in the one that is right for your organization. [](https://go.elevationweb.org/how-to-build-your-nonprofit-email-list-website-social-media) *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Community Engagement FAQs ### What is nonprofit community engagement? It’s the ongoing effort to build real, two-way relationships with your supporters, volunteers, and the people you serve. Engagement goes beyond broadcasting messages to listening, responding, and involving your community. ### How can a nonprofit increase online engagement? Respond consistently to comments and messages, share authentic impact stories, ask questions and invite participation, and recognize supporters publicly. Showing up reliably matters more than posting constantly. ### Why does community engagement matter for nonprofits? Engaged communities give more, volunteer more, and advocate for your cause. Strong relationships turn one-time supporters into loyal, long-term champions of your mission. ### What kind of content drives engagement? Authentic stories, behind-the-scenes glimpses, supporter spotlights, and clear calls to participate tend to resonate. Content that shows real impact and invites interaction outperforms generic updates. ### How do I measure community engagement? Look at interactions like comments, shares, replies, and event or volunteer participation, alongside how those supporters give and stay involved over time. Trends matter more than any single number. ![author avatar](https://secure.gravatar.com/avatar/1869edd04bc00ba39a6942e77c1af135486cd7ba9a9d3bf28521affe46b82d91?s=300&d=mm&r=g) chloe-bellows [See Full Bio](https://www.elevationweb.org/author/chloe-bellows/) [ ](https://www.elevationweb.org/author/chloe-bellows/) **Categories:** Nonprofit Marketing, Social Media --- ### [Planning The Right Fundraising Campaign: 7 Brilliant Tips](https://www.elevationweb.org/blog/planning-the-right-fundraising-campaign-7-brilliant-tips/) **Published:** September 15, 2020 **Author:** lomesh-shah **Content:** **A successful fundraising campaign starts with a clear, specific goal and a defined audience, then builds a compelling story, a realistic timeline, and a multi-channel plan to reach supporters. Strong campaigns make the ask easy to act on, show donors their impact, and follow up with gratitude – turning one-time gifts into lasting relationships.** Defining the steps for a future fundraising campaign and creating a detailed roadmap from beginning to end are *significant* stepping stones toward reaching and exceeding your goals. Establishing a [successful fundraising strategy](https://www.elevationweb.org/blog/guest-post-revamping-your-fundraising-strategy-4-helpful-ideas) is much more achievable than you may initially think, especially if you break it down into actionable steps. When planning your campaign, make sure to keep these best practices in mind: 1. Determine your goals early on. 2. Be mindful of your budget and timeline. 3. Choose which type of campaign is right for you. 4. Consider conducting a feasibility assessment. 5. Delegate tasks and assign ownership. 6. Work off a fundraising calendar. 7. Create stellar marketing materials. These tips will work well for practically any type of fundraiser — from multi-year capital campaigns to [food drive fundraisers](https://blog.fundly.com/food-drives/) and other specific projects. However, it’s important to determine *which* type of fundraiser you’re aiming for and adjust your specific plans as such. And with that, let’s dive in! ## 1. Determine your goals early on. It’s practically impossible to plan for an effective fundraising campaign if you don’t have a clear idea of what goals you’re attempting to achieve. You’ll want to define specific key performance indicators (KPIs) for your campaign to hit based on an analysis of your past fundraising data. **Using this data to create a goal chart is a solid first step and a handy visual aid. Identify what you want to achieve and what challenges may stand in your way.** These charts don’t have to be tied solely to financial goals. Instead, you can identify a wide variety of benchmarks to strive towards as your fundraiser progresses! During this step, brainstorm goals based on a thorough analysis of your past fundraising data. For example, you may choose to note the campaign’s total contribution amount, donor retention rate, fundraising return on investment (ROI), major donors acquired, and so on. The (data-informed) possibilities are endless! Take a look at this example of an effective and detailed goal chart which clearly lays out specific goals paired with potential challenges to overcome: ![Fundly_Elevation_Planning-The-Right-Fundraising-Campaign-7-Brilliant-Tips_Goals](https://www.elevationweb.org/wp-content/uploads/2026/06/Fundly_Elevation_Planning-The-Right-Fundraising-Campaign-7-Brilliant-Tips_Goals.jpg) Remain open to discoveries at this point in the process. You may discover a more pressing goal than originally intended, or identify a few benchmarks to help you along the path to your overarching goal. ## 2. Be mindful of your budget and timeline. This one is pretty straightforward. More than likely, your nonprofit is working under specific budget constraints, which are probably tighter than you would prefer. Furthermore, you will never have *all the time in the world* to reach your fundraising goal. It’s okay to set a high budget and year-long timeline to truly invest in your campaign if your organization has the resources and donor network to do so. **However, staying on track with both budget and timeline is crucial for a successful fundraiser.** When drafting your timeline restraints, there are a few key elements to consider. First of all, fundraisers with clear timelines establish a concrete sense of urgency. If your fundraiser has no deadline, people may not feel compelled to give immediately, and will more likely put it off indefinitely. Furthermore, you may consider aligning your timeline and deadlines with larger pieces of the calendar. For instance, you may give your campaign more context and relevance by planning it around a holiday that’s relevant to your organization, a particular season, the year’s end, or a big annual event. It’s a good idea to examine your past fundraising budgets as you set your current parameters. Consult with your nonprofit’s board, first for suggestions on restraints and later for approval of the final budget and timeline. ## 3. Choose which type of campaign is right for you. Simply saying “I want to hold a fundraiser” leaves too many questions unanswered. For instance, what specific project or program do you need to raise gifts for? What types of fundraising are most effective in those circumstances? For example, are you looking to fund your nonprofit’s general operations for the next year? If so, an effective option might be an annual fund campaign, where supporters give to your organization’s unrestricted fund to cover essential overhead costs. On the other hand, you may have a specific initiative for which you’d like to raise critical funds (ex: “To build a new animal shelter in our community, we need to raise X amount. Help us bring animals in from the cold this winter). In this case, a crowdfunding campaign might be *exactly* what you’re looking for. After all, a crowdfunding campaign allows you to reach more people (including those not usually involved with your organization). In other words, you can bring in new support if your crowdfunding campaign speaks to—in this case—all animal lovers, rather than just animal lovers who have heard of you in the past. Either way, [online crowdfunding campaigns](https://www.elevationweb.org/blog/5-online-fundraising-obstacles-and-how-to-avoid-them) are hugely popular, especially in the wake of the COVID-19 outbreak and subsequent social distancing guidelines, because of their ability to reach large numbers of people in a short amount of time, without the need for in-person events or ties to any specific geography/local group. Keep in mind, the type of campaign you choose will dictate the type of fundraising software and other technology you’ll need to succeed. For example, if you decide to host a crowdfunding campaign, your next step will likely be to choose a platform on which to host your fundraiser. To get started, check out [Fundly’s list of favorite crowdfunding websites here](https://blog.fundly.com/crowdfunding-websites/). ## 4. Consider conducting a feasibility assessment. Once you’ve outlined the basics of your fundraising campaign— your goals, budget, timeline, and main fundraising activities— consider holding a feasibility assessment. ForDuring thisthese analysisstudies, you’ll aim to achieve two goals by conducting strategic community outreach with key stakeholders such as board members, major donors, and community leaders in order to achieve two goals: **Gain feedback and information to guide your fundraiser** and **raise interest among key supporters.** For example, you may ask a few of your top donors [how they feel about certain virtual fundraising ideas](https://blog.fundly.com/virtual-fundraising-ideas/) to help you get a sense of what the most successful campaigns may be going forward. Be open to the results of this study, as they can (and should) guide your efforts going forward. Further, follow-up with the stakeholders who were interviewed in the study and continue stewarding those relationships. They’ll feel like part of the team and may in turn be motivated to give to your campaign! After completing this assessment, continue forward with campaign planning by crafting a gift range chart. This chart should list different tiers of supporters with dollar amounts (ex: major donor, mid-tier donor), how many gifts your organization needs in each tier, and how many prospects you need to contact at each tier. Be sure to create your chart in a way that reflects the type of fundraiser you’ve chosen. For example, a crowdfunding campaign is typically composed of hundreds of smaller donations, while a capital campaign tends to target a tighter range of major donors. ## 5. Delegate tasks and assign ownership. When you attended school, were you ever involved in a group project where one student did the majority of the work? Even if the project was completed, it was probably a bad experience for all involved. The same concept can be directly applied to your fundraising efforts. In other words, **to achieve your goals, it’s crucial to delegate fundraising activities across your organization.** Not to mention, organization-wide buy-in is a crucial aspect of fundraising success. It’s one thing to meet your fundraising goal and be a one-person wonder, but it’s even better if it’s an organization-wide win. Consider the fundraising activities your organization needs to complete and the estimated staff hours needed to complete them. Determine which departments of your organization are involved with each task. Then, allocate the activities across the staffers in each department while being mindful of the work hours required. According to ClickTime’s [guide to nonprofit time-tracking](https://www.clicktime.com/blog/why-nonprofits-should-track-time), investing in powerful time-tracking tools can also help you ensure your entire team stays on track and works at the most productive pace possible. ## 6. Work off a fundraising calendar. During a fundraising campaign, each staff member’s tasks are dependent on the success of the staff member before them. Your staff needs to be on top of things, working as a well-oiled machine to reach your fundraising goals. **Now consider this:** You probably manage a personal calendar to keep track of your own daily tasks and obligations. You might even have a year-long calendar that includes reminders about important dates as the year progresses. Do you think it’s possible to keep track of these same obligations on the scale of your entire staff, without the help of the same tools you require to manage *just you*? We don’t recommend trying it. Instead, organize all of the fundraising activities your staff needs to complete into one comprehensive calendar. Then, share it across *all* of the departments within your organization, to ensure every staffer (and volunteer) is on the same page. ![Fundly_Elevation_Planning-The-Right-Fundraising-Campaign-7-Brilliant-Tips_Calendar](https://www.elevationweb.org/wp-content/uploads/2026/06/Fundly_Elevation_Planning-The-Right-Fundraising-Campaign-7-Brilliant-Tips_Calendar.jpg) ## 7. Create stellar marketing materials. The fundraising activities you’ve worked so hard to coordinate will be moot if you’re not providing donors with a compelling reason to give. Thus, be sure to **create a clear, confident case for givingsupport that** [**grabs supporters’ attention**](https://www.elevationweb.org/blog/three-ways-to-extend-your-nonprofits-reach-in-todays-distraction-filled-world) **and expresses actionable reasons as to why donors should give.** It should hold many of the resources you’ve created so far while navigating this guide, including: - A clear mission statement that inspires participation. - A history of your nonprofit, including past milestones and key achievements. - Your overall fundraising goal and the range of ways donors can help you get there (big and small). - The gift range chart you created, including a clear deadline for giving. - Your plans for the donations raised—who it will help, what impact it will make. Marketing materials should be attractive, informative, and skimmable. Then, be sure to share these materials with donors at every step of your donation solicitation, such as in your donation request letters, at any donor stewardship events, and even in digital communications such as email newsletters. For a closer look at effective digital marketing strategies, check out [this handy guide](https://www.accudata.com/blog/digital-marketing/). And for a closer look at how nonprofits are streamlining communication to different constituent groups, consider a [nonprofit CRM solution](https://www.elevationweb.org/blog/6-awesome-nonprofit-crm-options). --- Maybe you’re planning a crowdfunding campaign to raise funds for a new community outreach project, or perhaps you’re just beginning to evaluate potential major donors’ capacity and affinity for giving. **Either way, planning *the right* fundraising campaign to fit your nonprofit’s goals is a complicated (yet necessary) process with several moving parts.** Consider incorporating these tips when planning your next fundraiser to set your team up for success. You’ll create a solid foundation for your fundraiser going forward, and equip your staff with everything they need for success. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Fundraising Campaign FAQs ### How do we plan a fundraising campaign? Set a specific, measurable goal, define your audience, craft a clear story and ask, build a timeline, and choose the channels to reach donors. Planning each piece before launch keeps the campaign focused. ### What makes a fundraising campaign successful? A concrete goal, an emotionally resonant story, an easy giving process, and consistent follow-up. Campaigns that show donors exactly what their gift accomplishes tend to perform best. ### Which channels should we use? Use the mix where your supporters already are – email, social media, your website, and events often work together. Email is frequently the workhorse for direct asks. Elevation’s [digital marketing services](/services-growth-marketing/) can help coordinate them. ### How long should a campaign run? Long enough to build momentum but short enough to keep urgency – many campaigns run a few weeks. Tie the timeline to a deadline or milestone to motivate action. ### What should we do after the campaign ends? Thank every donor promptly, report the results and impact, and steward those relationships for future support. Follow-up turns one campaign into ongoing generosity. ![author avatar](https://secure.gravatar.com/avatar/698fa871fb82f66d70055fda7833fa35d9f7df1b67d6c53b7625bfa27dc349c2?s=300&d=mm&r=g) lomesh-shah [See Full Bio](https://www.elevationweb.org/author/lomesh-shah/) [ ](https://www.elevationweb.org/author/lomesh-shah/) **Categories:** Fundraising & Donations --- ### [The 5 Principles of Using Data to Drive Nonprofit Fundraising](https://www.elevationweb.org/blog/the-5-principles-of-using-data-to-drive-nonprofit-fundraising/) **Published:** November 5, 2020 **Author:** abby-jarvis **Content:** **Data-driven fundraising means letting evidence — not guesswork — guide who you ask, when, and how. The core principles: track the metrics that matter, segment your donors, test and learn, protect donor data, and actually act on what the numbers tell you.** How much do you know about your nonprofit’s supporters? Chances are, you already have *a lot* of information about your donors and are sitting on a treasure trove of useful data. If you have a well-organized donor database, you should be able to access a supporter’s contact information, engagement history, and other details with just a few clicks. **Are you using this data to its full potential?** Your supporter data is a valuable resource to use as you plan future events, build strong relationships, and of course, improve your [fundraising strategy](https://www.elevationweb.org/blog/planning-the-right-fundraising-campaign-7-brilliant-tips). But simply gathering information won’t have much of an impact. It’s important to analyze the available data effectively and use it to drive your operations and decision making. When used effectively, data can inform your fundraising efforts to yield more success and money for your mission. Thanks to modern fundraising tools, it’s easier than ever to collect and use data to create stronger campaigns and better appeals. Nonprofits can make the most of technology to save time and fundraise more effectively. From my experience at QGiv, I’ve learned a few tips and tricks that can help your organization take advantage of data for more profitable fundraising. These strategies include: 1. Assessing historical donor data. 2. Using a well-integrated tech stack for optimal data flow. 3. Creating supporter segments for targeted appeals. 4. Personalizing communications. 5. Understanding supporter preferences. A data-informed fundraising strategy will more effectively engage supporters and ultimately have a positive impact on your mission. First, let’s look at the kinds of data you should have on hand, and then explore further strategies leveraging that data. ## 1. Assess Historical Donor Data The first step to using your data more effectively is understanding the information you have available. When it comes to fundraising, it’s definitely true that knowledge is power! You’ll want to confirm that you have the most important statistics at your fingertips. Your fundraising software may even be able to pull customized reports that analyze and help you visualize your data quickly. While the metrics you can track are nearly endless, here are a few of my favorite fundraising data points to keep in mind: - **Number of new donors**. Measuring donors who have given to your organization in the last three months can help show the success (or lack thereof) of a recent campaign. - **Number of lapsed donors.** These are donors who have given to your nonprofit before, but not in the last year. - **Number of at-risk donors.** These are supporters who have given to your organization before, but haven’t given in the last 9 months. They are at risk of moving into the lapsed donor category in the near feature. Identifying these individuals can help you prioritize your outreach. - **Donor retention rate.** [Understanding your donor retention rate](https://www.qgiv.com/blog/donor-retention/), or the ratio of donors who continue to give to your nonprofit year after year, is crucial. This is a key indicator for comparing your fundraising performance to other nonprofits. If your donor retention diminishes, it can be a red flag that your stewardship strategies need an overhaul. Another way of measuring this is churn rate, which is merely the inverse of your retention rate. - **Donor lifetime value.** This is the average dollar value associated with each donor. It can be calculated by looking at the average amount a donor gives each year adjusted for churn rate. When combined with donor acquisition cost, this metric gives you a strong idea of how efficient your fundraising efforts are. For example, if your average acquisition cost is $300 but your average lifetime value is $250, you need to make changes. These are just a handful of the data points you may want to consider when developing your fundraising strategy. You’ll also want to consider recent campaign-level engagement data, website traffic, and other organizational metrics. ## 2. Use a Well-integrated Tech Stack for Optimal Data Flow Your nonprofit likely relies on a variety of software solutions to pursue your mission. Those solutions make up your “stack”—the series of tools you use to do your job. Things you might have in your stack include a fundraising platform, CRM, email provider, and bookkeeping software. While having multiple comprehensive fundraising tools in your “stack” can help you run your organization, it can be challenging to make multiple tools work together… If your tools don’t work well together (or if it takes a lot of manual data entry and report-running to get the information you need), it can be a massive [obstacle for fundraising](https://www.elevationweb.org/blog/5-online-fundraising-obstacles-and-how-to-avoid-them). At best, you dedicate some time to manually tabulating data from different sources, but at worst, you waste long hours and make errors. **Your fundraising team will be more efficient with a well-integrated tech stack.** Compatible software solutions should allow data to freely flow between themselves. This will eliminate manual data entry, reduce errors, and allow you to draw insights across your organization. Begin by making sure your donation tool and other fundraising software can integrate with your CRM or donor management system. As discussed in Qgiv’s [guide to online fundraising](https://www.qgiv.com/blog/online-fundraising/), centralizing your donation data in your CRM provides a more comprehensive (and informative) look at how your campaign is performing. As another example, consider how [matching gift data](https://www.360matchpro.com/matching-gifts/) can be used to maximize fundraising revenue. If your donation tool integrates with a matching gift database, supporters can more easily see if they are eligible for a matching contribution from their employer. You can even use an embedded searchable database that uses supporter contact information to identify and contact unclaimed matching gift opportunities. Depending on the nature of your organization, you also may want to consider integrations with your volunteer management software, board management software, event registration software, or anything else you rely on regularly. ## 3. Create Supporter Segments for Targeted Appeals We’ve probably all received an end-of-year nonprofit thank-you email that included a line like, “Whether you volunteered with us, attended an event, or made a donation, we’re grateful for your support.” While this kind of communication is better than no thank you at all, it reveals that the sender has very little idea of who is reading the email. In other words, they aren’t using donor segmentation. DNL OmniMedia [defines donor segmentation](https://www.dnlomnimedia.com/blog/donor-segmentation/) as, “the act of organizing the donors in your database into groups— segments— based on their shared characteristics.” You can use these segments to specify your fundraising efforts. For example, you can contact different supporter segments using different methods, choose the right amount for your fundraising ask, and of course, send the right kind of thank-you letter. Create these groups based on any characteristic available in your donor database. Here are a few common examples: - **Demographics.** This includes basic traits like age, gender, and geographic location. - **Engagement type.** Separate your donors, volunteers, board members, or other categories. - **Gift type.** Dividing your donors by type of gift (major donor, year-end donor, first-time donor, etc) can help your fundraising asks be more well-received. Creating targeted messaging for each segment helps ensure each supporter finds the content relevant and useful. Nobody wants to receive an email that simply doesn’t apply to them! With well-crafted segments in place, your campaigns will be more engaging and lead to a higher [conversion rate](https://www.elevationweb.org/blog/top-4-ways-to-increase-fundraising-page-conversions-guest-post). ## 4. Personalize Communications Another way to use data to improve your [communications strategy](https://www.elevationweb.org/blog/nonprofit-communications-strategy-a-step-by-step-guide-elevationweb) is to incorporate personalization. **By using your supporter information in your outreach, each donor will feel more seen, empowered, and appreciated as an individual.**The most obvious way to personalize your email marketing is by including the supporter’s first name in the greeting or subject line. And this is popular for a reason—it works! Studies show that emails that have personalized subject lines are [26%](https://www.campaignmonitor.com/blog/email-marketing/2019/07/15-email-personalization-stats-might-surprise-you/) more likely to get opened. Marketing automation tools make it simple to personalize outgoing emails without the laborious process of doing it by hand. However, you can also go beyond this to craft emails that are even more personal. Try including personalized information like a past donation amount, volunteer history, or a detail specific to your organization (like a supporter’s pet’s name). You can also use information about a past donation to set a suggested donation amount in a new fundraising ask. These details will help keep the message donor-centric. You want the donor to feel like they, as an individual, can make (or have made, in the case of thank-you emails) an impact on your organization. ## 5. Understand Supporter Preferences **All supporters have different tastes for how they want to interact with your organization. These preferences apply both to how they give to and communicate with you.** For instance, many donors may enjoy the convenience of giving online, but others prefer the more personal experience of a phone or in-person conversation with someone on your team. It’s important to keep these preferences in mind, especially as donation size increases! As our [guide to virtual fundraising](https://www.qgiv.com/blog/virtual-fundraising-ideas/) further discusses, online fundraising tools can make it easier to accommodate different preferences for payment options. Top nonprofits can now accept anything from electronic checks to Apple Pay and Venmo, so supporters can give in whatever way they find most comfortable. Additionally, your donors may have different preferences for how they receive marketing content from your nonprofit. While some may be very social media savvy, others may prefer direct mail. These preferences are also an excellent factor for segmenting your donors. This way you ensure you’re reaching out to each group in the appropriate way. This creates more relevant and effective messaging, and can even help you save time and money by skipping [vina4d](https://vina4djos.com/) communications methods that you know will fall flat. If you don’t already have this data on hand, it’s worth considering asking for feedback from supporters with a quick survey. Your donors will appreciate the effort you’re making to give them a more personalized relationship with your organization. --- The more your nonprofit knows about your supporters, the better equipped it will be to interact with them more successfully. These five data-driven strategies will help your organization raise critical funds for your organization. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Data-driven fundraising FAQs ### What is data-driven fundraising? Using donor and campaign data to decide who to ask, when, for how much, and through which channel — instead of relying on assumptions. ### What fundraising metrics should nonprofits track? Donor retention rate, average gift, donor lifetime value, gift frequency, and channel-level conversion and ROI. ### How do you use data to raise more money? Segment donors, personalize asks, test messages and amounts, and double down on the channels and audiences that convert. ### What is donor segmentation? Grouping donors by traits like giving level, recency, or interest so you can tailor the ask to each group. ### How do nonprofits protect donor data? Limit access, secure your systems, follow privacy laws and your own policy, and never share data without consent. ![author avatar](https://secure.gravatar.com/avatar/4c4bd19721fba077b1e95c775520ca82c6ea3d1b3332864e7af8c88fe5b53c52?s=300&d=mm&r=g) abby-jarvis [mega177](https://157.245.205.241)[mega177](https://darussunnah.id/)[slot qris](https://170.64.213.25/)[slot viral](https://sib.uinsaizu.ac.id/mh/) [See Full Bio](https://www.elevationweb.org/author/abby-jarvis/) [ ](https://www.elevationweb.org/author/abby-jarvis/) **Categories:** Fundraising & Donations, Nonprofit Marketing --- ### [How Your Nonprofit Can Survive Double Opt-In (and GDPR)](https://www.elevationweb.org/blog/how-nonprofits-can-survive-double-opt-in-and-gdpr/) **Published:** November 5, 2020 **Author:** Luis Fretes **Content:** **Double opt-in asks new subscribers to confirm their email via a follow-up message before being added to your list, and it’s central to GDPR-style consent rules. Nonprofits can keep more confirmed signups by setting expectations up front, sending a clear and prompt confirmation email, and making the confirmation step simple, so fewer interested supporters slip through the cracks.** ## “No Supporter Left Behind”: Increase Your Signup Confirmations Imagine the people who are currently browsing your nonprofit website to learn who you are and what you stand for, and who are [finally being convinced](https://www.elevationweb.org/blog/beyond-the-ngo-about-us-page-writing-compelling-website-content) that they should support your mission. Think of how much time and effort you’ve put into achieving this. Then picture all of this going to waste because your confirmation email gets marked as spam. Or because they get distracted with other emails when trying to find yours, or perhaps because they think to themselves, “I’ll verify it later,” and then quietly and unceremoniously forget to do so. How many confirmation emails have sat, forever unread, in your own inbox? ## The Ups and Downs of Double Opt-in Double opt-in is when new supporters need to confirm their email address before their information can be saved and they can officially become part of your community. [Double opt-in is often necessary and completely justified](https://blog.stratuslive.com/blog/double-opt-in-nonprofit); it helps ensure that your nonprofit newsletter reaches supporters and that your efforts, campaigns, calls for volunteers, and donation requests are not lost to the wind. Double opt-in also makes it much easier to comply with privacy regulations. While it’s technically possible to comply with the likes of GDPR and CPPA without employing double opt-in, it’s much harder to do so, and therefore double opt-in is considered a best practice that organizations should adopt. The downside is that it undoubtedly adds extra steps that make it harder for people to join your community. Make no mistake; it’s not just one step. Users first have to open a new tab, then go to their email provider to pray that the confirmation email wasn’t filtered out of their primary inbox, and if it was, check their other inboxes, and if they still can’t find it, resort to searching for your organization’s name, until when all else has failed, they remember to check their spam folder. According to [one estimate](https://growth.design/gems/sniper-link/), 26% of new accounts are never verified. To fix this, the question you should be asking yourself is, “What can I do to reduce how many steps it takes new supporters to confirm their email address?” ## Big Impact from a SmartURL The solution is surprisingly simple in principle. Instead of asking supporters to search for a confirmation email themselves, you can help them find it by creating a smartURL (also called a smartlink) that automatically opens their email account with the precise search parameters they need to locate, and accept, your organization’s confirmation email. Let’s do a simple test run. The next link opens Gmail in a new tab and shows you every email you’ve ever received from Microsoft; click [here](https://mail.google.com/mail/u/0/#search/from%3A%40microsoft.com+in%3Aanywhere) to try it. Here’s how it works: - Search parameters are part of the URL: https://mail.google.com/mail/u/0**/#search/from%3A%40microsoft.com+in%3Aanywhere** - Everything after **/#search/** specifies what emails we’re looking for, with the plus sign adding additional parameters. - So, **from%3A%40microsoft.com** translates into “search for all emails from @microsoft.com”. - And **in%3Aanywhere** means that we’re also searching inside your spam folder (just in case). If you replace **microsoft.com** in our example URL with the address of your organization, that simple link will take care of all the steps your **Gmail** **users** have to go through to confirm their email address. You can do the same with other email providers; you just need to dynamically generate a link based on the user’s email address. ## Support Nonprofit Email Marketing Think of how key your conversion rate is. All your campaign efforts revolve around it. Any extra percentage point you can get has a dramatic impact on your ability to advocate for your cause, raise donations, and increase awareness. The incredible thing about smartlinks is that by dramatically decreasing the number of unconfirmed emails, they increase how many supporters respond to your nonprofit email marketing. With one little improvement to your website, suddenly your nonprofit newsletter, solicitation emails, and event invites are all more effective at advancing your mission. And yet, implementing a smartlink is quick and simple. Yes, you need to make sure links change based on the user’s email provider, but that really doesn’t require that much work. To prove this, and to show how much we believe in empowering nonprofits, here’s an example of a piece of code to use as the basis for implementing this yourself: <**html**> <**body**> <**p**>Your email address: <**input** id=“address”> <**button** type=“button” onclick=“GenerateLink()”>Submit <**script**> function GenerateLink() { var email, link, a, linkText; // Reads the email email = document.getElementById(“address”).value; // Checks if your supporter uses Gmail if (email.toLowerCase().indexOf(“gmail.com”) >= 0) { link = “https://mail.google.com/mail/u/0/#search/from%3A%40microsoft.com+in%3Aanywhere”; // Adds custom link a = document.createElement(‘a’); linkText = document.createTextNode(“Verify Email”); a.appendChild(linkText); a.title = “Verify Email”; a.href = link; document.body.appendChild(a); } // Checks if your supporter uses Yahoo else if (email.toLowerCase().indexOf(“yahoo.com”) >= 0) { link = “https://mail.yahoo.com/d/search/keyword=from%253A%2540microsoft.com”; // Adds custom link a = document.createElement(‘a’); linkText = document.createTextNode(“Verify Email”); a.appendChild(linkText); a.title = “Verify Email”; a.href = link; document.body.appendChild(a); } //In case the email provider is not Gmail or Yahoo else { // Adds a simple string of text without a link a = document.createElement(‘a’); linkText = document.createTextNode(“Verify Email”); a.appendChild(linkText); a.title = “Verify Email”; document.body.appendChild(a); } } This quick example differentiates between Gmail and Yahoo email accounts, and it is a great place to start. You can see it in action on our [RFP template page](https://go.elevationweb.org/rfp-website-redesign-and-development-template), and you can easily modify the script to add more email providers and to adapt it to your own website. Starting with just the most popular email providers can help you prove to stakeholders that this is a worthwhile endeavor. Improving your global conversion rates in exchange for just a few lines of code is pretty much unbeatable! As it’s generally the case, [investing in your user experience](https://go.elevationweb.org/crash-course-nonprofit-web-design) is one of the best ways to drive more people to support your mission. Even little things can make a big difference. At Elevation we’re always looking for new ways, both small and big, to help nonprofits achieve their goals. *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Double Opt-In and GDPR for Nonprofits FAQs ### What is double opt-in? Double opt-in is when a new subscriber confirms their signup by clicking a link in a follow-up email before being added to your list. It verifies real, willing subscribers and supports consent requirements like GDPR. ### Why does double opt-in matter for GDPR? GDPR and similar rules require clear, provable consent to contact people. Double opt-in creates a documented record that each subscriber actively confirmed they want to hear from you, which helps you stay compliant. ### How can we get more people to confirm their signup? Tell new subscribers a confirmation email is coming, send it immediately, write a clear subject line, and make the confirm button obvious. Reducing confusion and delay keeps more interested supporters from dropping off. ### Does double opt-in hurt list growth? It can trim raw signup numbers, but it leaves you with a cleaner, more engaged list of people who truly want to hear from you. Engaged subscribers improve deliverability and long-term results. ### What should a confirmation email include? A clear reminder of who you are, a single obvious confirmation button, and a brief note on what subscribers will receive. Keep it short so the only thing to do is confirm. [Email marketing support](/services-growth-marketing/) can help set this up. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-luis-freteselevationweb-org.jpg) Luis Fretes [See Full Bio](https://www.elevationweb.org/author/luis-freteselevationweb-org/) [ ](https://www.elevationweb.org/author/luis-freteselevationweb-org/) **Categories:** Email Marketing, Nonprofit Marketing --- ### [4 Powerful Marketing Tips for Fundraising Organizations](https://www.elevationweb.org/blog/4-powerful-marketing-tips-for-fundraising-organizations/) **Published:** February 5, 2021 **Author:** grant-cobb **Content:** **Effective fundraising marketing combines a clear communication plan, consistent multichannel outreach, compelling storytelling, and a strong, easy-to-use website. By coordinating these elements around specific goals, nonprofits raise awareness, build trust, and turn attention into donations rather than letting marketing fall to the back burner.** Refining your marketing techniques is key for reaching your nonprofit fundraising goals, but organizations often put marketing on the back burner. With all the other tasks you may supervise in your leadership role, from managing volunteers to retaining the support of major donors, it’s common for marketing to take a back seat in your nonprofit’s overall strategy. Implementing a [comprehensive communication plan](https://www.elevationweb.org/blog/nonprofit-communications-strategy-a-step-by-step-guide-elevationweb) to market your fundraising opportunities effectively will be the foundation of your organization’s success. After all, you won’t be able to gain new supporters if no one’s heard of your cause! Marketing for fundraising organizations doesn’t have to be an inconvenience. Create a clear-cut marketing strategy now to provide a blueprint for any future marketing efforts. **Use these four methods to ensure your marketing plan is a success:** 1. [Take a multichannel marketing approach](#Take) 2. [Make sure your messaging prompts further engagement](#Use) 3. [Share compelling stories that demonstrate value](#Share) 4. [Invest in marketing software that enables the above strategies](#Invest2) Your marketing plan will raise awareness of your cause among your target audience and expand your organization’s reach. This plan works in harmony with the rest of your organization’s strategy to ultimately allow you to carry out your mission more productively. Here’s how each of these methods contributes to your fundraising success: ## 1. Take a multichannel marketing approach To maximize the effectiveness of your outreach platforms, take a multichannel marketing approach. **Multichannel marketing means reaching out to supporters through a range of communication methods.** Certain audiences respond differently to different types of marketing messages—for example, older populations are most responsive to direct mail, while the younger crowd typically interacts more on social media—and a multichannel strategy gives you the best chance of reaching an audience across generations. Additionally, it can take [18-20 touchpoints ](https://nonprofitssource.com/online-giving-statistics/email-direct-mail/)to reach a donor for the first time, and using multiple marketing channels gives you the best chance of reaching your audience. To reflect the aforementioned varying demographic preferences, strike a balance between direct marketing and mass marketing. Direct marketing is marketing targeted toward individuals, and mass marketing is aimed at a wider audience. Direct marketing includes [the basics like sending fundraising letters through the mail](https://www.fundraisingletters.org/the-basics/) to supporters’ addresses, sending email messages, or making phone calls, while mass marketing includes wide-net approaches like social media posts, advertising spots, or billboards. Use the additional marketing techniques below to reinforce your fundraising message by playing to the strengths of each channel you invest in. In the next section, we’ll dive into using messaging tactics to promote further supporter engagement on each platform. ![GivingMail_Elevation_4 Powerful Marketing Tips for Fundraising Organizations_Multichannel](https://www.elevationweb.org/wp-content/uploads/2026/06/GivingMail_Elevation_4-Powerful-Marketing-Tips-for-Fundraising-Organizations_Multichannel.png) ## 2. Use your messaging to encourage further engagement Ensure your fundraising and marketing appeals are crafted to encourage supporters to convert or complete another desired action. In each marketing channel, incorporate specific calls-to-action asking recipients to donate, volunteer, join your mailing list, or whatever action you want them to take. Specific actions you can take for both your direct and mass marketing campaigns include: - **Send direct mail messages that are easy to read and get right to the point.** Some direct mail platforms offer a [direct mail template](https://blog.givingmail.com/2020/10/28/direct-mail-appeals/) to input your organization’s appeal and call-to-action. In your direct mail materials, be precise about your fundraising request, provide multiple donation options (such as sending a donation back through the mail or contributing a gift on your website), and include your organization’s contact information. You don’t have endless room on your direct mail letters to share informations about your organization’s fundraiser, so be sure to keep it concise and easy to comprehend. - **Craft emails with multiple points of interaction.** With email marketing, you have the opportunity to provide a little more context for your request, but you should still keep your message brief. Make your appeal succinct and include your social media widgets and website link to provide opportunities for further engagement. Give recipients the ability to reply directly to your emails with any questions to address their concerns immediately. - **Boost interaction with your audience on social media.** Make posts interactive, such as by asking questions and running polls, because [interactive posts achieve higher click-through rates](https://www.elevationweb.org/blog/nonprofit-community-development-101-simple-ways-to-increase-engagement) (the click-through rate is the percentage of users who click on links in posts). Additionally, use relevant hashtags to amplify the reach of your posts, and always respond to messages and inquiries from your followers. If your followers are asking questions about your donation process or volunteer sign-up procedure, you want to give a response ASAP to convert them into engaged supporters. Providing subtle, but numerous, access points where your audience can learn more about your organization will encourage them to become more involved. Your donors will appreciate hearing about non-fundraising updates at your organization, too, so be sure to also send messages with information about your organization’s recent activities and how you’re working toward your mission. These updates help foster a greater connection with your audience as they become invested in your organization’s progress. ## 3. Share compelling stories that demonstrate value Effective storytelling can help supporters sympathize with your cause and lead more donors to support your fundraising efforts. Again, craft your stories to fit different audiences and platforms. For example, you can use a social media campaign to tell the history of your nonprofit through a series of posts or create a sequence of emails that include testimonials of several people your organization has assisted. [Pair stories with data](https://www.elevationweb.org/blog/6-nonprofit-storytelling-tips-that-will-multiply-the-impact-of-your-charitable-marketing-strategy) that demonstrates your organization’s impact. Hook the reader with a compelling narrative, then back it up concrete facts that communicate your organization’s impact. You can use your social media pages to solicit user-generated content, too. Ask supporters to share stories about their personal experiences with your cause and their connection to your organization. These are the most impactful stories because they come right from your supporters, in their own words. Lastly, you can assess the effectiveness of your messages with A/B testing. This guide to [nonprofit digital campaigns](https://blog.givingmail.com/2021/01/12/nonprofit-digital-campaigns/) explains that A/B testing consists of sending two different variations of the same message to see which yields the best results. You can A/B test the wording of your appeals in your direct mail materials or your email subject lines to see which version generates the most conversions. ## 4. Invest in the right marketing software Marketing software is an investment that has the potential to raise a great deal of funds for your organization when implemented correctly. Before investing in a software provider, do research to make sure it meets *all* your organization’s most important needs. For example, if your organization has a large Gen Z audience, the solution you choose should facilitate both traditional direct mailings and new outreach methods, such as social media platforms. To ensure you’re covering all marketing bases, here are the different types of software you’ll want to consider: - **Direct mail marketing platform.** [Most individual donations in the United States still come from direct mail](https://blog.givingmail.com/2020/09/24/direct-mail-for-nonprofits/). When researching which direct mail marketing provider is right for your nonprofit, consider factors such as cost, the provider’s level of experience, any templates offered and the level of personalization included, and the provider’s willingness to answer questions and share knowledge. - **Nonprofit CRM.** Your CRM houses pertinent supporter information such as demographics, donor history, and contact information. The [right nonprofit CRM](https://www.elevationweb.org/blog/6-awesome-nonprofit-crm-options) will allow you to organize supporters into different segments to send out personalized marketing messages to each group. [DNL OmniMedia’s guide to donor segmentation](https://www.dnlomnimedia.com/blog/donor-segmentation/) gives examples of how this contributes significantly to donor retention, as donors appreciate receiving only information that is relevant to them. - **Email marketing software.** [More than half of the world’s population uses email,](https://www.campaignmonitor.com/blog/email-marketing/2019/07/email-usage-statistics-in-2019/) so it’s safe to say that this channel should also play a major role in your marketing strategy. Choose an email marketing platform that integrates with your CRM to seamlessly sync your supporter contact lists. Popular email options include Mailchimp and Constant Contact, but your CRM might also provide an email marketing tool. - **Social media marketing software.** Similarly, [over half of the world’s population is on social media](https://backlinko.com/social-media-users). If your nonprofit has resisted joining social media or deprioritized your social accounts, it’s time to get onboard with this digital marketing avenue. Software such as Hootsuite, Buffer, and Sprout Social allow users to create and schedule social media content in advance and use analytics to gauge the effectiveness of social campaigns. When searching for the right social media software for your organization, research pricing, read customer reviews, and request walk-throughs to get a full picture of each option before investing. The marketing software platforms above each play a different role in your marketing toolkit; for a robust fundraising strategy you’ll need the ability to do all as part of your multichannel approach. --- Each of these marketing tips can lead your fundraising organization on a path to greater community engagement. When you take your marketing strategy seriously, you set up your whole organization for success in the future. Do your research to figure how to make these strategies work for your organization. Best of luck! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Fundraising Marketing FAQs ### Why do nonprofits struggle with marketing? Marketing often loses out to program work and day-to-day operations, so it gets done inconsistently or not at all. Without steady promotion, even great campaigns fail to reach enough supporters. ### What should a nonprofit communication plan include? Clear goals, defined audiences, the channels you will use, key messages, and a schedule. A plan keeps outreach consistent and intentional instead of reactive. ### Which marketing channels work best for fundraising? A mix usually performs best: email for direct appeals, social media for reach and storytelling, and your website as the hub where giving happens. The right mix depends on where your supporters already are. ### How does storytelling support fundraising? Stories make impact tangible and emotional, helping donors see the difference their gift makes. A specific, human story almost always moves people more than statistics alone. ### How can we market our fundraising more effectively? Set clear goals, coordinate your channels, and keep messaging consistent. [Digital marketing support](/services-growth-marketing/) can help build a plan that turns attention into donations. ![author avatar](https://secure.gravatar.com/avatar/65ad061b7b9cc3f05621cc70dd4ab718682b84ce656b84e1cf49077e3a93b705?s=300&d=mm&r=g) grant-cobb [See Full Bio](https://www.elevationweb.org/author/grant-cobb/) [ ](https://www.elevationweb.org/author/grant-cobb/) **Categories:** Fundraising & Donations --- ### [8 Reasons Data Privacy Should Matter to Your Nonprofit](https://www.elevationweb.org/blog/8-reasons-data-privacy-matters-for-nonprofits/) **Published:** February 11, 2021 **Author:** emily-friedrichs **Content:** **Data privacy matters for nonprofits because they collect sensitive donor, volunteer, and beneficiary information, and protecting it preserves trust, meets legal obligations, and prevents costly breaches. Strong privacy practices, such as limiting data collection, securing systems, and being transparent about use, protect the people you serve and the reputation your fundraising depends on.** The last few years did not lack for headlines, but one topic was an unnamed undercurrent beneath it all: data privacy. Surprising? Consider these major events over the past couple of years: 1. **Anti-vaxxers** are worried that vaccine requirements will inspire new, digital passports that countries use to control their borders. 2. Anti-terrorism task forces in Europe and the US have identified personal data as fodder for **political** **extremism** on social media channels. 3. **\#DeleteFacebook** trended among US nonprofits in response to concerns about rising white supremacy. 4. Andrew Yang included “[data dividends](https://cointelegraph.com/news/ex-presidential-candidate-andrew-yang-launches-data-privacy-nonprofit)” **in his presidential campaign platform** while competing in the Democratic primary (Yang withdrew his candidacy on February 11, 2020; Biden secured the nomination on June 9, 2020. I agree it feels *much* longer ago.) 5. **CCPA legislation** became enforceable, which empowers California residents to take back [ownership of their personal data](https://www.pillsburylaw.com/print/content/25865/ccpa-new-york-shield-law.pdf) from tech companies. 6. **SHIELD legislation** also became enforceable, for the first time putting the onerous on organizations of any size to report breaches not only within their own data stores, but [also at any third party vendors they use.](https://www.panorays.com/blog/whats-the-ny-shield-act-and-how-it-ensures-3rd-party-compliance/) 7. The above two pieces of legislation pushed the National Institute of Standards and Technology (NIST), a [US government entity, to publish their first privacy framework](https://www.nist.gov/blogs/cybersecurity-insights/happy-first-birthday-nist-privacy-framework). 8. [UK GDPR](https://ico.org.uk/for-organisations/) went into effect on December 31, 2020. And, oh yes, the global pandemic has led to more online activity than ever before, meaning a corresponding increase in the amount of digital data being generated. But how does all of this affect nonprofits? Let’s begin with the understanding that data privacy is a both a legal and ethical issue. ## Ethical and Legal Concerns > What Is Data Privacy? > > The sheer volume of data generated about you and your activities online is staggering, which is why data privacy has become a defining issue of our digital age. Even if you don’t care very much, thousands of businesses across the globe pay top dollar to learn about you through this data. > > – [National Cybersecurity Alliance](https://staysafeonline.org/online-safety-privacy-basics/what-is-data-privacy/) Nonprofits’ ethical concerns are heightened because nonprofits often work with especially vulnerable populations who could experience serious harm should their identities become public. Financial information is sensitive for anyone. And don’t forget to consider the impact on donors or employees if their personal phone number, email or home address were leaked. In a recent webinar, we shared an [exercise to help you evaluate your nonprofit’s level of risk](https://go.elevationweb.org/webinar-nonprofit-data-privacy) given the volume and type of information you collect. Legal concerns are complex because the laws that apply to your nonprofit are not determined by where your organization is based, but rather where your audience is a resident and/or citizen. As is the case with fundraising regulations, the internet makes this difficult because your supporters, and frequently even your beneficiaries, could be based anywhere. ## A Calculation of Risk Privacy is also similar to charitable solicitation registration in that compliance is not a single check box but rather a calculation of risk. Both require effort, incur expenses, and are imperfect systems, but they also *lay the framework for the many benefits* that nonprofits receive because of their legal status and build public trust in the nonprofit sector. Two stats included in the 2020 [PA clip](https://www.youtube.com/watch?v=izdDPlEmhJc) for NIST’s privacy framework particularly highlight public concerns about privacy: ![NIST frame1](https://www.elevationweb.org/wp-content/uploads/2026/06/NIST-frame1-1.png)![NIST frame2](https://www.elevationweb.org/wp-content/uploads/2026/06/NIST-frame2.png) While trust in your nonprofit organization is hopefully higher than in the private sector, a public data leak could flip this dynamic. A common obstacle faced by many nonprofits is that privacy compliance is more cultural than technical: GDPR and SHIELD provide mandates for the end result (data protection) but leave how to comply up to the organization. This means that volunteers and staff must be trained to *think differently* about personal information. ## Which types of personal information are protected under data privacy laws? Personally Identifiable Information (PII) is an acronym you’ll see a lot in privacy discussions. PII encompasses any data you have stored that, combined with other information, could be used to identify someone. Sound broad and vague? Indeed, this really depends on how PII is defined by each law. It generally includes: - A username in combination with a security question and answer that would permit access to an online account - Photographs, voice recordings - Union membership, political leaning, religious affiliation - Sex, gender, sexual orientation, ethnicity, race - School reports; medical information (Luxsci has great tips for [personal health information as it relates to HIPAA](https://luxsci.com/blog/what-exactly-is-ephi-who-has-to-worry-about-it-where-can-it-be-safely-located.html?=Elevation_privacy_webinar)). And can even include: - Customer reference numbers; customer reviews - Cookies - Visitor logs (i.e. at historic sites, clinics, prisons) ## How do we start becoming data privacy compliant? Minimally, most US nonprofits need a current privacy policy on their websites (CalOPPA) and a risk assessment that you take action on (SHIELD). EU and UK charities need a [cookie notice](https://go.elevationweb.org/donor-data-privacy) and other more advanced functionality (GDPR). However, each nonprofit should evaluate individually which regulations apply. To help you get started, we’ve created a survey for understanding [which US & EU data privacy laws your nonprofit might be subject to](https://go.elevationweb.org/quiz-donor-data-privacy). If your audience is exclusively outside the US/EU, check here for [privacy laws around the globe](https://www.dataguidance.com/) (with the exception of Australia, most countries’ data privacy laws are less strict. However, ethical concerns may push your organization to go beyond meeting legal minimums). Once you have identified which regulations and ethical concerns apply to your unique organization, you can begin a data privacy audit by following these steps: 1. Make a list of all the *types* of personal information you have (i.e. phones numbers, logins etc). 2. Define a valid reason for why you are storing each data type (if there is no valid reason, securely destroy it). 3. Determine everywhere PII is being stored: use search functions on smartphones, computers (including archived files), and email folders to find personal information, just as you’d normally do when looking for a particular file. Think creatively. You might need to check external hard-drives, tablets, portable memory sticks, voice recordings, social media posts, security camera recordings, etc. Keep looking until you’re satisfied there’s nowhere else to look. 4. Secure the data. (Our recent webinar also shares [tips for securing your data](https://go.elevationweb.org/webinar-nonprofit-data-privacy).) 5. Decide for how long it is appropriate to store the data. 6. Enact a process for identifying and then securely destroying info that has outlived its purpose. 7. Create a plan for how you will respond in the event of a data breach. 8. Commit to building a data *culture*—similarly to how you approach diversity or accessibility—and to [staying informed about legal changes](https://iapp.org/resources/article/state-comparison-table/). Remember that data privacy compliance is a journey. Like maintaining a building, it will be achieved in fits and starts and need to be revisited periodically. But if your nonprofit has yet to even think about the topic, you are at significant risk. **Data privacy is a growing issue, not a vanishing one!** *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Data Privacy FAQs ### Why does data privacy matter for nonprofits? Nonprofits hold sensitive information about donors, volunteers, and the people they serve. Protecting it maintains trust, meets legal requirements, and prevents breaches that can damage reputation and fundraising. ### What donor data should nonprofits protect? Protect personal and financial details such as names, contact information, payment data, and any sensitive information about beneficiaries. Collect only what you genuinely need and store it securely. ### How can a nonprofit improve data privacy? Limit the data you collect, secure your systems with updates and access controls, train staff, and be transparent about how you use information. Clear policies and regular reviews reduce risk over time. ### What happens if a nonprofit suffers a data breach? A breach can expose supporters to harm, trigger legal and notification obligations, and erode the trust your organization depends on. Recovery is costly, so prevention through good security and privacy practices is far easier. ### Do data privacy laws apply to nonprofits? Yes. Privacy laws can apply to nonprofits depending on where you operate and whose data you hold. Requirements vary and change, so confirm your obligations and consult a qualified professional when needed. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Nonprofit Marketing, WordPress Maintenance --- ### [What's Their Secret? How to Raise More Through Peer-to-Peer Fundraising](https://www.elevationweb.org/blog/secrets-to-raise-more-through-peer-to-peer-fundraising/) **Published:** February 24, 2021 **Author:** candace-cody **Content:** **Peer-to-peer fundraising is a model where supporters create their own fundraising pages and raise money from their networks on your behalf. It extends your reach beyond your existing donor base and can raise significantly more than standard online campaigns. Success depends on recruiting motivated fundraisers, equipping them with tools, and keeping them engaged throughout.** Peer-to-peer fundraising is one of the most powerful ways that your organization can extend its reach and earn more money with less effort. In fact, we’ve seen that organizations that use peer-to-peer fundraising tend to raise 2x as much through their digital fundraiser, as opposed to typical online fundraising campaigns. But launching an effective peer-to-peer fundraiser isn’t just about giving your supporters the opportunity to fundraise for you. In order to make the most of your fundraiser and reach your goals, [you’ll want to implement strategies](https://www.elevationweb.org/blog/three-questions-to-ask-yourself-before-crowdfunding-your-charity) that help you to recruit and equip your participants to succeed. After helping thousands of organizations raise more through peer-to-peer fundraising, here’s our top secrets to help you raise more through your fundraiser. ## What Is Peer-to-Peer Fundraising? [Peer-to-peer fundraising](https://www.causevox.com/blog/peer-to-peer-fundraising-primer/) is any fundraising effort that relies on your supporters to fundraise on behalf of a cause. You’re probably familiar with classic peer-to-peer fundraisers like [walks or runs](https://www.causevox.com/blog/how-to-organize-a-virtual-walkathon-or-race/). But we’ve seen all kinds of peer-to-peer fundraisers: we’re consistently blown away by the creativity of nonprofits. With the right attitude, nearly anything can become a chance for peer-to-peer fundraising. Check out some of our favorites peer-to-peer fundraisers: ### The UnGala or Virtual Gala ![Virtual Event Landing Page](https://www.elevationweb.org/wp-content/uploads/2026/06/Top-Secrets-To-Raise-More-Through-Peer-to-Peer-Fundraising-3.png)An [UnGala or Virtual Gala](https://www.causevox.com/blog/virtual-gala/) is a creative way to change up your gala and keep your favorite supporters happy while you can’t gather in person. Invite your top supporters to act as virtual table hosts who will do peer-to-peer fundraising for you. Then set up a virtual livestream for the event itself. Get creative with ideas like a menu that everyone can cook together, encourage participants to dress up, or feature a specific cocktail for the evening. ### Virtual Trivia Night ![Trivia Night Fundraiser](https://www.elevationweb.org/wp-content/uploads/2026/06/image1.png) A fun community option for peer-to-peer fundraising is a trivia event. You can sell tickets to participate, then encourage participants to set up fundraising pages ahead of the event. Teams that raise the most get advantages during the trivia game. Like this idea? Find more [top-performing virtual fundraising ideas here.](https://www.causevox.com/blog/virtual-fundraising-ideas/) ### The Little Black Dress Initiative ![Little Black Dress Initiative](https://www.elevationweb.org/wp-content/uploads/2026/06/image12.png) This fundraiser is specific to Junior Leagues around the world, but it’s a great inspiration for your own ideas. Each year, participants choose a single black dress and wear it for five days straight. It highlights the impact of poverty on a woman’s resources. Recently, we’ve started to see an influx of Little Black Dress Initiatives being run as peer-to-peer fundraising events. Each participant wears a black dress for 5 days to raise awareness and funds for local women facing poverty. We’ve seen everything from peer-to-peer climbing events to no-shave November campaigns. Don’t be afraid to try out [new fundraising ideas](https://www.causevox.com/fundraising-ideas/)! ## Identifying And Recruiting Peer-to-Peer Fundraisers The biggest fear we hear from organizations who want to start peer-to-peer fundraising is about how to [recruit peer-to-peer fundraisers](https://www.causevox.com/blog/recruit-peer-peer-fundraisers/). How do you get people to put in the time and effort to fundraise on your behalf? And how do you find people who will be successful? The best place to start is with your most loyal supporters. That could mean your board, your volunteers, or your current donors (especially those who give consistently). If you have graduates from a program, or clients who are champions of your cause, you can also tap them as fundraisers. ![Loyal Supporters as Fundraisers](https://www.elevationweb.org/wp-content/uploads/2026/06/image9.png) The Autism Society of Minnesota started their campaign by recruiting board members. While you’re identifying your fundraisers, you also want to consider traits that will make them successful. Do these potential fundraisers have networks they can reach out to and ask for donations? Are they familiar with your organization and the work that you do? Are they comfortable making an ask? Use these questions to guide your recruiting efforts. You can reach out to your networks through social media or email, but the most effective way to recruit your fundraisers is through a personal ask. That might mean identifying 20 of the best potential fundraisers and giving each one a call. The small personal touch will really pay off. The technology you choose to run your peer-to-peer can make a huge difference in how effectively you can recruit peer-to-peer fundraisers to your campaign. If your fundraisers find it confusing and difficult to use, they’ll simply leave the page. You want to look for software that makes it quick and easy to set up a fundraising page, is mobile optimized, and lets you customize your page to match your branding. ## Equipping Fundraisers So now you have fundraisers on your side. How do you help them achieve their goals? One of our favorite tools is the peer-to-peer fundraising toolkit. ![Resources for fundraisers](https://www.elevationweb.org/wp-content/uploads/2026/06/image6.png) What is a [peer-to-peer fundraising toolkit](https://www.causevox.com/blog/toolkit-nonprofit-fundraising/)? Essentially, it’s a set of different resources, graphics, tips, and templates that your supporters can use to effectively promote your mission in a way that fits with your current brand and voice. We recommend including: - Brand guidelines - Graphics and logos - Suggested fundraising timeline and strategies - Templates for social posts and emails - Information about the event and the cause ![Fundraiser calendar](https://www.elevationweb.org/wp-content/uploads/2026/06/image10.png) Parkinson’s Nebraska distributed a promotional calendar to their fundraiser to keep them on track to meet their fundraising goals. Distribute this toolkit to everyone who signs on as a fundraiser to equip with the promotional tools they need to effectively promote their personal fundraising page across multiple channels. In addition, to keep your fundraisers motivated, showcase the impact of the dollars they’re raising whenever possible so they can see how the funds they raise are making a difference. Keep sharing those impact stories throughout the campaign, on social media, through email, and on your fundraising page. Ideally you should be able to add donation tiers that [illustrate how each donation is making a difference](https://www.elevationweb.org/blog/4-effective-ways-to-use-nonprofit-infographics) – we’ve seen that this can significantly increase your average gift size. ![Donations that highlight the difference they make](https://www.elevationweb.org/wp-content/uploads/2026/06/Top-Secrets-To-Raise-More-Through-Peer-to-Peer-Fundraising-Feb-23-2021-02-37-46-43-PM.png) ## Campaign Launch Tips Once you’re ready to get started, you want to make sure that you [start your campaign strong](https://www.elevationweb.org/blog/planning-the-right-fundraising-campaign-7-brilliant-tips). One of our favorite strategies is the [soft launch](https://www.causevox.com/blog/soft-launch-your-fundraising-campaign/): sharing your campaign with a select group of supporters before you push it out to the whole world. Here are the basics: 1. Set a timeline and goals for your soft launch. You only want about 2 weeks of time. Ideally you’ll get some donations and fundraisers so that your page doesn’t look empty when your community sees it. 2. Craft a communication to your strongest supporters asking them to join or donate. Make sure it feels exclusive (because it is). 3. Get some feedback from your early supporters to see if your message is working. 4. Launch your full campaign once you’ve gotten the social proof of donations and fundraisers on your side. ## Quick Optimization Tips to Help You Raise More Once you launch your full campaign, we’ve found a few secret strategies that will help you raise more. - Make sure your website is optimized and gorgeous. Your [website should be easy to navigate](https://www.elevationweb.org/blog/7-signs-your-nonprofit-website-needs-help), give information about your organization and cause, and firmly establish your brand. - [Use stories](https://www.elevationweb.org/blog/6-nonprofit-storytelling-tips-that-will-multiply-the-impact-of-your-charitable-marketing-strategy). Whether you’re communicating through email, social media, or your website, you want to create a personal connection between your work and your supporters. Emotional stories help donors to connect. - Create an email series. After a donor makes their first donation, don’t forget to keep communicating! Consider creating a welcome series that introduces your organization, your work, and how to get more involved. - Use donation tiers. We mentioned them above, but the statistics really bear this out. Our users typically raise 82% more when they switch to a custom form with donation tiers. - Consider the [conversion rate of your donation form](https://www.causevox.com/blog/online-donation-form/). The faster and easier it is to give, the more people will complete their donations. Make your form shorter, use smart forms that remember donor information, and allow donors to save payment methods to increase donor velocity. - Matching gifts make a difference. If you can find a strong donor or business to offer a matching grant, your donors are significantly more likely to give. ![Education Matters Africa Foundation used graphics to help show their impact.](https://www.elevationweb.org/wp-content/uploads/2026/06/Top-Secrets-To-Raise-More-Through-Peer-to-Peer-Fundraising-Feb-23-2021-02-37-47-31-PM.png) With these top peer-to-peer fundraising secrets, you’re all set to raise more through your fundraiser! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Peer-to-Peer Fundraising FAQs ### What is peer-to-peer fundraising? Peer-to-peer fundraising lets your supporters create personal fundraising pages and collect donations from their own networks for your cause. It turns enthusiastic supporters into active fundraisers who extend your reach. ### Why does peer-to-peer fundraising raise more? It taps your supporters’ personal networks, reaching people who may not know your organization yet. Donations driven by a friend’s personal ask tend to convert well, which is why these campaigns often outperform standard appeals. ### How do I recruit peer-to-peer fundraisers? Start with your most engaged supporters, make the ask personal, and clearly explain the impact and how easy it is. Offering goals, recognition, and simple tools encourages people to sign up and stay active. ### How do I support my peer-to-peer fundraisers? Give them ready-to-use templates, talking points, images, and clear instructions, plus regular encouragement and updates. The easier you make it, the more they raise on your behalf. ### What makes a peer-to-peer campaign successful? Motivated fundraisers, easy-to-use pages, clear goals, and consistent communication. Thanking participants and reporting results keeps them engaged and willing to fundraise for you again. ![author avatar](https://secure.gravatar.com/avatar/45b7bb0ea06c533b447207f4f6751d9bdb2e6a20d083afe2f66f760f794425c0?s=300&d=mm&r=g) candace-cody [See Full Bio](https://www.elevationweb.org/author/candace-cody/) [ ](https://www.elevationweb.org/author/candace-cody/) **Categories:** Fundraising & Donations --- ### [Protecting Your Donors: 3 Data Privacy Priorities for 2021](https://www.elevationweb.org/blog/protecting-your-donors-3-data-privacy-priorities/) **Published:** May 19, 2021 **Author:** matt-dunne **Content:** **Protecting donor data means securing the personal and financial information supporters share with your nonprofit. Core priorities include limiting and securing the data you collect, using trusted, compliant payment and storage systems, and being transparent about how donor information is used. Strong data privacy reduces breach risk and protects the trust your fundraising depends on.** Your fundraising efforts are driven by the personal and financial data that your organization collects from donors. Whether that’s done through registrations, payments, or communications, your systems are retaining private information. That same data is crucial for retaining donors, fueling your outreach, and building relationships within your community. However, storing your supporters’ sensitive data comes with inherent risk. Unfortunately, [public data leaks and privacy breaches](https://www.elevationweb.org/blog/8-reasons-data-privacy-matters-for-nonprofits) harm all types of organizations, and nonprofits are among the groups frequently targeted. If personal information, such as addresses and credit card numbers, is compromised, there’s a huge chance you’ll also lose your relationships with those donors, as well as your nonprofit’s good standing. Sadly, once this happens, it’s hard to rebuild trust with supporters. When you collect donor data, you automatically assume risk. **This means your nonprofit needs to be proactive about the data security measures you’re taking.** Data protection is crucial, especially when dealing with [financial information in your nonprofit payment processor.](https://home.iatspayments.com/blog/nonprofit-payment-processing/) Your donors can experience serious harm if something goes wrong. At iATS we’ve identified crucial steps to consider when weighing security measures for your nonprofit’s data assets. These include: - Implementing a payment processor with high-security measures - Practicing good data hygiene - Educating your team about nonprofit cybersecurity With these simple yet effective actions, your team and your supporters can have peace of mind that donor information is protected. ## Implementing a payment processor with high-security measures Your payment processor is a main point of attack for hackers. Before your team invests in a nonprofit payment processor, you need to make sure all of the payment data collected and stored from your donors is kept safe. [**Data privacy**](https://www.elevationweb.org/blog/8-reasons-data-privacy-matters-for-nonprofits) **should be of paramount concern to your organization.** To proactively fight against data leaks, do your research on each payment processor option,its reputation, and itsthe additional security measures. It’s also crucial to look up a record of frequent bug fixes for each processor. Your processor needs to go the extra mile when it comes to securing against personal and financial data leaks. [Protection against hacking](https://www.elevationweb.org/blog/how-to-prevent-hacking-on-your-nonprofits-website) is imperative, especially in an age where it’s easy for hackers to find you. Make sure your processor has these protection and security options: - **Tokenization and Encryption Features**. This security measure hides card information as it’s used throughout the payment process. This protects the user’s sensitive personal and financial data. - **Payment Card Industry Compliance**. [*Payment Card Industry (PCI) Data Security Standards (DSS)*](https://www.pcisecuritystandards.org/) are crucial security guidelines created by credit card companies to ensure that those who take payments meet specific security standards. Because you’re processing donations, your payment processor needs to meet PCI Compliance. For example, our [iATS Payments solution](https://home.iatspayments.com/partners/iats-payments-nexus/) is *Level 1 PCI Compliant*. - **Fraud Protection Tools.** Look into additional fraud security tools to further protect your [nonprofit donation processing](https://blog.donately.com/nonprofit-donation-processing/). See which tools your nonprofit can customize to get the most out of your payment software investment. - **GDPR and SHIELD Mandates**. Last but not least, for optimal data protection, make sure the software providers you’re considering are up to the standards of these data protection mandates. Educate your organization’s staff on these guidelines to ensure everyone is doing their part to secure your data. With the checklist mentioned above, your supporters and your staff can rest assured that you’re doing all you can to keep your data secure and private. If your own payment processor doesn’t have these items, it’s urgent to make a switch. ## Practicing good data hygiene Once you have ensured a secure payment process, you should begin to clean your existing data. It’s recommended that you conduct a data privacy audit for the sensitive information already in your system before implementation. The best practices for doing so isare to follow this maxim: only ask for intentional data. Determine which types of data are crucial for your organization’s benefit. If you find you’re holding onto extraneous sensitive data, it’s a good idea to destroy it properly. [Here’s how you can begin](https://www.accudata.com/blog/data-hygiene/) to clean up your data: - Make a list of each category of personal information you have stored. - Determine a reason for storing each piece of data. - Figure out where your data is stored across your organization—for example, smartphones, computer files, email, databases, etc. Don’t forget external drives and physical files! Once you’ve compiled all the information you’ve previously stored, then **make a data security plan.** Address how long it will be necessary for the pieces of information to be stored. If you don’t foresee using email addresses in a decade, make a plan to reassess as time goes on. ### Be sure your team has a contingency plan. Unfortunately, your team also needs **a game plan for how you’ll react in the case of a data hack.** It can happen to anyone, even nonprofit organizations with the best security protocols. Determine how you’ll reach out to those whose information you have on file, and how you’ll work with them to rectify the issue at hand. [According to Bloomerang’s nonprofit cybersecurity guide](https://bloomerang.co/blog/nonprofit-cybersecurity/), close to 70% of all nonprofit organizations don’t have documentation on how they’d react to a data breach—you do not want to be a part of this harrowing statistic. ### Remain informed about data changes and updates. We’ll get more into this in the next section. However, it’s a crucial part of maintaining data hygiene. Commit to educating yourself and your team about legal changes and best practices for storage and protection. Creating a data hygiene plan is not done overnight. Be sure you’re revisiting your methods, as well as doing all that you can to protect your supporters’ sensitive information. ## Educating your team about nonprofit cybersecurity One of the best things your organization can do to protect your clients is to educate yourselves on the topic. However, this does not mean your work stops after a few seminars. Continue to watch for updates, periodically review best practices, and ensure your data is organized and accounted for. Providing your organization’s team with the necessary tools and resources for a data breach crisis is of the utmost importance. Knowing just how to recognize a breach, assess the damage, and take action will mitigate harm. You can enforce the following: - Have your staff update their passwords every six months or less - Create a step-by-step guide of how to react to a CRM hack - Use reputable payment processors and communications platforms In addition to these items, there are a number of beneficial resources for your team’s data privacy and security education: - [**Hackers for Charity**](https://www.hackersforcharity.org/) **–** This resource is a group of people who know about data security. They are skilled hackers working for the greater good by helping nonprofits like yours assess and improve their online security. They can catch faults and strengthen your data protection. - [**Elevation’s Free Data Privacy Webinar for Nonprofits –**](https://go.elevationweb.org/webinar-nonprofit-data-privacy) This helpful video can instruct your team on the best practices for evaluating risk. Find out what is needed to achieve data compliance in 2021 for your organization. There are many ways to learn about data protection and to take stock of where your own organization stands. Don’t let this critical issue slip under the rug, as hackers are getting smarter, and sensitive financial information is always at risk. In 2021, assessing and updating your data privacy should be one of your top priorities. Your donors count on you to protect their sensitive information and are vulnerable to any steps you may miss in securing your data. Keeping your team updated on best practices for protecting donor data is in your own best interest. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Donor Data Privacy FAQs ### Why is donor data privacy important for nonprofits? Donors share sensitive personal and financial details, and nonprofits are frequent targets for breaches. Protecting that data prevents harm to supporters and preserves the trust your fundraising relies on. ### What donor data should nonprofits protect most carefully? Prioritize financial details like payment information, along with personal identifiers such as names, addresses, and contact data. Collect only what you truly need and secure everything you keep. ### How can a nonprofit keep donor data secure? Use reputable, compliant payment processors and storage systems, limit who can access data, keep software updated, and train staff on safe handling. Strong access controls and encryption are foundational. ### Should nonprofits have a privacy policy? Yes. A clear privacy policy tells donors what you collect, how you use it, and how you protect it. Transparency builds trust and is increasingly expected by supporters and regulators. ### What happens if donor data is breached? A breach can expose supporters to fraud, damage your reputation, and erode donor trust. Preventing breaches through strong security and limited data collection is far less costly than recovering from one. ![author avatar](https://secure.gravatar.com/avatar/933c453401fe08ca52e4ad79b89ecddc9f3a4bcdd1117be018a27b7e0a2469ba?s=300&d=mm&r=g) matt-dunne [See Full Bio](https://www.elevationweb.org/author/matt-dunne/) [ ](https://www.elevationweb.org/author/matt-dunne/) **Categories:** Fundraising & Donations --- ### [3 Reasons Your Facebook Fundraising Is Struggling](https://www.elevationweb.org/blog/3-reasons-your-virtual-fundraising-is-struggling/) **Published:** May 26, 2021 **Author:** maria-clarke **Content:** **Virtual fundraising on Facebook often underperforms for three reasons: nonprofits do not engage supporters directly in-channel, they avoid the platform’s built-in fundraising tools, and they fail to integrate Facebook with their broader strategy. Fixing these means being responsive in comments and messages, using native fundraising features, and connecting the channel to your email, website, and CRM.** While many organizations pivoted to virtual fundraising in 2020, even some of the largest nonprofits that regularly raise millions experienced steep declines in revenue— with [decreases anywhere from 4 to 50+ percent](https://www.peertopeerforum.com/fundraising-guides/research/). Considering that virtual and hybrid fundraising is sticking around for the foreseeable future, now is the time to conduct a retroactive examination of your past strategy to discover any structural obstacles that are holding you back from your goals. When it comes to virtual fundraising, you’re juggling a variety of tech solutions and engagements: your website, email newsletter, online fundraising platform, and CRM, to name a few. That’s simply too much to examine in one guide. So, let’s take a deep dive into *one* aspect of your virtual fundraising strategy that, if you’re underutilizing it, can cause your overall strategy to underperform. **We’re talking about social media, specifically about** [**Facebook**](https://www.elevationweb.org/blog/facebook)**.** Facebook can be a powerhouse tool for virtual fundraising, both empowering you to raise funds and raise your relationships with social fundraising supporters. But, few nonprofits use the platform in a way that actually elevates their virtual fundraising efforts. Let’s walk through three common Facebook mistakes your nonprofit may be making that directly hold your virtual fundraising efforts back: - You’re not engaging supporters in channel. - You’re avoiding automation or otherwise resisting technology. - You’re failing to grow relationships with virtual supporters. Whether you’re [hosting a virtual peer-to-peer fundraiser](https://www.goodunited.io/blog/virtual-peer-to-peer-fundraising), an ambassador fundraiser, or an online fundraising event, Facebook empowers you to create a community for your supporters, connect one-on-one, and even raise donations. But not if the following three mistakes are holding your strategy hostage. Let’s dive in. ## You’re not engaging supporters in channel. You’re certainly already aware of Facebook’s fundraising capabilities. With its tools, you can solicit donations via a Donate button on Facebook posts and on your nonprofit’s profile. According to Double the Donation’s guide to virtual fundraising software, Facebook Live is another great way to leverage virtual fundraising. And of course, Facebook also empowers users to start peer-to-peer fundraisers on your behalf. Past guidance for the next step after a donation, a user-started fundraiser, or another Facebook engagement was to direct those supporters to your other marketing channels (website, email newsletter, etc.). It’s not bad to connect with supporters through multiple channels. But, if you’re only using Facebook as a broadcast tool to send opportunities to your audience at large, you’re missing out on the full functionality of the platform. **One of the** [**best ways to use Facebook**](https://www.elevationweb.org/blog/facebook-for-your-nonprofit) **in virtual fundraising is to engage supporters directly in channel, on the platform itself.** Think of it this way: if a user chooses to engage with your nonprofit on Facebook, there’s a reason why they chose that platform rather than signing up for your email newsletter. Don’t push them away by asking them to sign up for your newsletter if they’d rather engage via social media. When you engage with supporters directly on Facebook, you’re meeting them where they already are. Here are a few ways that you can engage supporters in channel: - Create Facebook groups for supporters who have similar interests. - Connect with individual supporters through Facebook Messenger and have one-on-one conversations. - Encourage users to create fundraisers on the platform rather than directing them to give through your website or another dedicated peer-to-peer tool. Facebook is a familiar platform for your supporters and already has a built-in audience for your fundraising efforts. Start building relationships with supporters on the platform on which they’re already seeking you out. ## You’re avoiding automation or otherwise resisting technology. Facebook first unveiled the “Donate” button in 2013, and since then, the tools available to advance your nonprofit’s virtual fundraising have grown rapidly. However, many nonprofits are hesitant to embrace these new technologies, fearing that they remove the “human” aspect of donor stewardship and replace it with cold algorithms and chatbots. This fear is unwarranted for two reasons: 1. Without evolving technology, it would be impossible for nonprofits to engage with their audience in meaningful ways as that audience grows. 2. These tools don’t replace human interactions, but rather guide your social supporters in the right direction to connect with your nonprofit. To illustrate these points, let’s consider a few tech innovations that your nonprofit can use to elevate your Facebook strategy and virtual fundraising as a result: ### Automated messaging sequences. While some nonprofits fear automated messaging, these tools allow you to connect with and have a conversation with each individual user who supports your nonprofit on Facebook. Let’s say your organization has 2,000 Facebook fundraisers started on your behalf throughout the year. It would be a significant administrative lift for a member of your team to message each and every supporter manually and carry out a conversation. **On the other hand, automated messaging sequences can kick off that conversation and still be personalized to each user’s interests.** ### Targeted Facebook advertisements. With [Facebook ads](https://www.elevationweb.org/blog/facebook-ads-for-your-nonprofit), you’re not just broadcasting engagement opportunities and hoping someone bites. Instead, opportunities are displayed to supporters that have already expressed some interest in your nonprofit. This targeted ad strategy personalizes the opportunities you share with users and makes it more likely that they’ll actually see opportunities that they’re interested in. Your supporters won’t miss out on a chance to engage and you won’t miss out on their contributions. ### Facebook challenges. According to [this guide](https://www.goodunited.io/blog/virtual-fundraising-events) on virtual fundraising events, Facebook challenges draw on your supporters’ sense of healthy competition by challenging them to complete a task (and raise funds while doing so). These virtual fundraising events are relatively quick to get started, have a low barrier to entry for your supporters (they simply need to choose to participate and share the news with their friends and family members), and create a sense of community for your social supporters. For example, let’s say you host a month-long fitness challenge where supporters work out each day for a month and raise donations while doing so. Then you can create a Facebook group for participants to connect with one another around their shared interests! ## You’re failing to grow relationships with virtual supporters. According to the donor retention experts [at Qgiv](https://www.qgiv.com/blog/donor-retention/), retaining supporters is a more cost-effective way to raise money than recruiting new supporters. When it comes to your other [digital fundraising](https://www.goodunited.io/blog/virtual-fundraising) outlets, whether that’s donations made through your website, peer-to-peer fundraising via a dedicated P2P tool, or crowdfunding campaigns, we’d guess that you take concentrated efforts to thank those supporters and retain them after the campaign ends. So, why wouldn’t you do the same with users who engage with your nonprofit through Facebook? Whether they’re starting a fundraiser, donating to a fundraiser, or even sharing posts about your efforts, you should. When you focus on your relationships with each of your nonprofit’s individual social supporters, your Facebook fundraising strategy will show results beyond one-off campaigns here and there. Instead, you’ll be scaling up your social fundraising audience in a sustainable way and growing relationships with the next generation of supporters for your nonprofit’s virtual fundraising efforts. Here are the three steps we recommend to do exactly that: - **Appreciate your social supporters.** Begin by thanking each person who supports your nonprofit on social media. You should post thank-you notes on 100% of the fundraising campaigns started on your behalf, and if you’re tagged in any posts (such as, “I’ve just donated to \[Name of Nonprofit\]!”), post a thank-you comment back. - **Inspire your social supporters to engage again.** With Facebook challenges, Live, and groups, you can create camaraderie for social supporters and inspire them to continue participating in your initiatives again and again. - **Grow your relationships over time.** Invite supporters to connect with your nonprofit through Facebook Messenger. Using Messenger, send encouragement, gratitude, and upcoming opportunities. You can continue communicating year-round and have a personalized, one-on-one conversation with each individual supporter. [Developing your nonprofit’s community](https://www.elevationweb.org/blog/nonprofit-community-development-101-simple-ways-to-increase-engagement), social media-based and otherwise, is the key to increased engagement over time. It starts with a thank you note, a virtual place to congregate, and ongoing communication — just like if you were developing these relationships in person! If your virtual fundraising strategy is underperforming, turn to one solution at a time to troubleshoot obstacles. When it comes to Facebook, you may be failing to engage supporters, make the most of automation, or to grow your relationships successfully. The solutions listed here will set you up to overcome these challenges. Good luck! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Facebook Fundraising FAQs ### Why is our Facebook fundraising underperforming? Common causes are not engaging supporters directly in comments and messages, not using the platform’s own fundraising tools, and treating Facebook as a silo instead of connecting it to your email, website, and donor data. ### How do we engage supporters on Facebook? Be present and responsive: reply to comments, answer messages quickly, thank donors publicly, and invite people into the story. Social fundraising works through real relationships, not one-way broadcasting. ### Should we use Facebook’s built-in fundraising tools? Native fundraising features let supporters give and even fundraise on your behalf with less friction. Many nonprofits leave them unused, missing an easy way to turn engaged followers into donors. ### How should Facebook fit into our overall fundraising? Connect it to your wider strategy so supporters flow between social, email, your website, and your CRM. Facebook should be one coordinated part of the donor journey, not an isolated effort. ### How do we turn social followers into donors? Build trust with consistent, story-driven content, engage genuinely, and make the ask clear with easy paths to give. Our [digital marketing team](/services-growth-marketing/) helps nonprofits connect social engagement to real fundraising results. ![author avatar](https://secure.gravatar.com/avatar/f8b14fe74b868489c90d52daff1f8ba40d249f6441ca18f6bed81827bba2fd13?s=300&d=mm&r=g) maria-clarke [See Full Bio](https://www.elevationweb.org/author/maria-clarke/) [ ](https://www.elevationweb.org/author/maria-clarke/) **Categories:** Fundraising & Donations, Social Media --- ### [3 Ways to Use Technology to Boost Donor Engagement](https://www.elevationweb.org/blog/3-ways-to-use-technology-to-boost-donor-engagement/) **Published:** June 29, 2021 **Author:** john-killoran **Content:** **Nonprofits can use technology to deepen donor engagement by personalizing communication, simplifying the giving experience, and using data to understand and respond to supporters. Tools like donor CRMs, email automation, and streamlined online giving help create a smooth donor journey that builds stronger, longer-lasting relationships and increases recurring support.** The shift to online engagement over the past year and a half has made nonprofits more reliant on technology than ever before. Virtual fundraising comes with its challenges, particularly when it comes to generating and maintaining donor engagement. There are various helpful tools to catalyze an uptick in donor engagement for your future campaigns, and we’ll unpack a few of our favorite strategies in this article. As a fundraising professional, your ultimate goal is to create a straightforward donor journey and [increase donor conversions](https://www.elevationweb.org/blog/top-4-ways-to-increase-fundraising-page-conversions-guest-post) to boost funding for your mission. But, the relationship between donors and your nonprofit isn’t just a transaction. Increasing donor engagement can help your supporters feel connected to your mission and team as a whole for years to come. **Hitting your fundraising goals and fostering donor engagement are directly related, as the relationships with your supporters are fundamental to your success.** So, whether [you’re implementing text-to-give](https://snowballfundraising.com/text-to-give-guide/) for your donors to be able to support your campaign on-the-go or hosting an online auction, there are a plethora of ways to increase your donor engagement with technology. Here are our favorites: - Hosting virtual and hybrid fundraising events - Gamifying fundraising progress - Implement a multi-channel marketing campaign Let’s jump right in and discuss the importance of hosting online events. ## Hosting virtual and hybrid fundraising events Leveraging the power of new technology to host virtual and hybrid fundraising events for your supporters is key to keeping your organization involved as we transition out of the pandemic. According to [Snowball’s virtual fundraising guide,](https://snowballfundraising.com/virtual-fundraising-guide/) fundraising efforts relied heavily on robust software for engaging donors online even before 2020. Therefore, the tools and resources your team needs are already available to you. [Online fundraising events](https://www.onecause.com/blog/online-fundraising-guide/) can also benefit your engagement strategy in a variety of ways. For example, you’re now able to host attendees from all over the world, as people can tune in from their homes. Therefore, with virtual events on your nonprofit’s calendar, your donors can feel involved even from afar. When choosing the best way to go about planning your virtual or hybrid event, take into consideration the following tasks: - **Pick an engaging idea.** Be sure to pivot an event to the virtual sphere that will truly engage your supporters. Some ideas will translate more easily than others to hybrid or virtual participation. - **Required software.** To properly engage your donors online, you’ll need minimal, but efficient, software. You’ll need a tool that provides registration forms, live-streaming, and ticketing adaptable to your nonprofit’s unique needs. - **Develop an enticing schedule.** Your online event is intended to raise money, but it’s not all about the finances. You want to actually engage and keep the attention of your attendees. Provide a mix of activities and engagement opportunities to keep everyone involved. Adding fun to your event keeps your organization personable and memorable. No matter which idea you choose to entice your donors to engage with your cause, you must follow up to thank donors. You’ll have contact information available from their registration forms, and you also include a survey to show you value their opinions. ## Gamifying fundraising progress Gamification is a popular way to drive remote engagement. Such tools work to engage and attract new donors and connect with the existing group of supporters. Gamifying fundraising paints a picture of your nonprofit in [a fresh, exciting light](https://www.elevationweb.org/blog/how-to-keep-your-website-fresh-interactive-and-engaging) and builds a positive reputation to bring in more support. Here are some of the ways you can gamify your fundraising efforts to attract new donors and engage current ones. ### Fundraising thermometers Fundraising thermometers are excellent tools for engaging donors in online campaigns. They provide a visual gauge of a campaign’s success, which in turn motivates donors to give. This tool pairs especially well with peer-to-peer fundraising and crowdfunding-style campaigns. Organizations use this tool because progress towards donation totals in the thousands can be hard to picture. In contrast, fundraising thermometers make it clear how much has been raised and how much more is needed to hit your campaign goal. To get started, check out [Snowball’s fundraising thermometer template.](https://snowballfundraising.com/fundraising-thermometers/) ### Leaderboards Putting leaderboards to use encourages some healthy competition when fundraising. Your leaderboard will display your top performers during, for example, a peer-to-peer fundraiser. Be sure to upload and update your leaderboard frequently. Put it on your nonprofit’s website and announce any updates via social media. Your donors will love public recognition, and the leaderboard will serve as an incentive to keep your participants highly engaged. When your team gamifies your fundraising efforts, your donors will stay engaged, excited, and participate in some healthy competition. Start by thinking how you can incorporate them into your existing campaigns and events. ## Implement a multi-channel marketing campaign All use of technology starts with meeting your donors where they are. Nowadays this means delivering campaign updates, recognizing donors, and announcing your events on multiple platforms. To effectively communicate with your supporters, create multiple touchpoints to encourage interaction no matter whether the donor prefers social media, email, direct mail, texting, or in-person. **When your donors see your calls-to-action across multiple platforms, they’re more likely to act on them. It’s important that you provide them with as many opportunities as possible so that they can do so at the time, and on the platform, that works for them.** Let’s jump into a few of the best platforms you should consider for your multichannel communications strategy. - **Social media.**[ Social media opens the door to multiple platforms](https://www.elevationweb.org/blog/social-media-for-nonprofits-getting-started) and types of audiences for nonprofits. To do this well, you’ll need to take the time to optimize native content for each platform. Be sure to include a donation link in your profile and in the text of your posts to encourage interaction. - **Your organization’s site.** Your site is the hub for all of your nonprofit’s information. Moreover, it’s where you’ll direct most donors to make online donations. Encourage further engagement by gamifying your campaign on your site, enabling comment forums, and providing ways for your supporters to spread the word. - **Email.** Email is an excellent way to communicate with your donors directly. You can do this by sending e-cards, newsletters, invitations, and general updates. You’ll want to address the recipient by name and include some personal details based on their past interactions with your cause. When your organization expands its online presence across multiple platforms, you can reach a wider audience on a daily basis. Look into your donor data and consider which platforms make the most sense to focus on for your mission and audience. Your nonprofit organization will effectively increase donor engagement when you leverage technology to help your fundraising efforts. Start by looking at campaigns that have worked well for you and then seek out technology that addresses top strategies, such as gamification and multichannel communications. Happy fundraising! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Technology and Donor Engagement FAQs ### How can technology improve donor engagement? Technology lets you personalize outreach, simplify giving, and respond to supporters based on their behavior. Tools like CRMs, email automation, and easy online giving make the donor experience smoother and more meaningful. ### What tools help nonprofits engage donors? Common tools include donor management systems or CRMs, email marketing and automation platforms, and online giving tools. The right mix depends on your size, budget, and goals. ### How does personalization affect donor engagement? Personalized communication, based on a donor’s history and interests, makes supporters feel seen and valued. That relevance builds trust and encourages repeat and recurring giving. ### How can data improve donor relationships? Donor data reveals who gives, how often, and what they respond to, so you can tailor outreach and timing. Acting on those insights helps you retain donors and grow their support. ### How do I make online giving easier for donors? Offer a fast, clear donation page that works on mobile, minimizes form fields, and supports recurring gifts. Reducing friction in the giving process directly improves engagement and completed donations. ![author avatar](https://secure.gravatar.com/avatar/a456c1545eff839600a9407aa3d99b5305c0916ebd6c679d1fafeb7e49de04da?s=300&d=mm&r=g) john-killoran [See Full Bio](https://www.elevationweb.org/author/john-killoran/) [ ](https://www.elevationweb.org/author/john-killoran/) **Categories:** Fundraising & Donations --- ### [How to Do a SWOT Analysis That's Actually Useful to Your Nonprofit](https://www.elevationweb.org/blog/how-to-do-a-swot-analysis-thats-actually-useful-to-your-nonprofit/) **Published:** July 21, 2021 **Author:** emily-friedrichs **Content:** **A SWOT analysis is a simple planning exercise that maps your nonprofit’s Strengths, Weaknesses, Opportunities, and Threats. Done well, it turns a vague “where are we?” conversation into a clear, shared picture you can build a real strategy on.** HelpfulHarmful**Internal**StrengthsWeaknesses**External**OpportunitiesThreatsRecent history has showed us how quickly norms can be upended and the waves of change can hit. Nonprofits, like other social and physical structures, need to build resiliency for the future. When conducted correctly, SWOT analysis can be a great tool for creating a nonprofit’s contingency plan and growing its adaptability. Many organizations fail to benefit from a SWOT analysis because it has been [widely mistaught](https://www.shutterstock.com/image-vector/swot-analysis-table-main-questions-orange-267183623), and they are only partially completing the exercise. Here we share how to conduct a SWOT analysis so that it generates real results for your organization. ##### **What is SWOT Analysis?** If you’re unfamiliar with it, SWOT stands for strengths, weaknesses, opportunities, and threats. It is an important tool for [strategic management](http://www.microlinkcolleges.net/elib/files/undergraduate/AccountingandFinance/Strategic%20management%20for%20public%20and%20nonprofit.pdf) in the nonprofit and public, as well as private, spheres. By embracing strengths, acknowledging weaknesses, and appreciating external threats and opportunities, SWOT analysis helps organizations to protect their core values and plan for the future. ## **Differences Between SWOT Analysis for Businesses and Nonprofits** Unlike the strengths of businesses, which usually focus on what a company does better than its competitors, nonprofits should focus on their relative strengths compared to similar organizations or to an ideal. Despite these differences, many SWOT lists for nonprofits will look similar to lists for businesses. Both sectors may also be targeting the same audience, which means that you should consider comparing yourself to businesses as well as you conduct your analysis. ## **Applications of SWOT Analysis for Nonprofits** A SWOT analysis is one of the basic planning and evaluation tools for nonprofit organizations. Nonprofits can use this tool for marketing, strategic planning, needs analysis, program development, and much more. However, nonprofit organizations must focus their analysis on specific functions to best benefit from the process. Here is a breakdown of ways to use SWOT analysis within your organization. ### **Marketing Strategy** Nonprofits require marketing to attract new donors, showcase success, gain media attention and boost their reach. Therefore, it’s important to craft a strategy that utilizes existing resources for maximum return. While developing a marketing strategy, SWOT analysis can discover important information about staffing, budget, and potential partners or donors. If qualified and competent staff is one of the organization’s strengths, the directors can build a strategy around that and make the team a featured component in marketing campaigns. ### **Improving Programs** Nonprofits can use SWOT analysis to address many program issues, including lack of best practices, funding, publicity, or even social acceptance for its programming. For clear examples of the many ways in which SWOT can be applied for strategic decision-making at your nonprofit, as well as examples of how and how not to list specific SWOTs, take a look at this webinar from Clare Axelrod and Boomerang. The webinar also covers how to use SWOT analysis to develop your board, plan annual fundraising, improve organizational culture, and more. ### **Website Redesign** Conducting a SWOT analysis [before a website project](https://www.elevationweb.org/blog/how-to-write-a-great-rfp-for-your-nonprofit-website) can uncover issues like your organization’s lack of visibility or technology skill gaps in your staff. It can also help you to assign budget priorities: you should emphasize an SEO audit over additional custom templates if your organization is struggling to attract new supporters. ## **How to Do A SWOT Analysis for Your Nonprofit** [SWOT analysis](https://www.classy.org/blog/nonprofit-swot-analysis-worksheet/) involves a dual approach: an internal focus on strengths and weaknesses and an external focus on opportunities and threats. ### **Strengths** Strengths are anything that your organization does well. As mentioned earlier, your nonprofit may also be comparing itself to businesses that seek to engage the same audience. Examples of organizational strengths can include: - The staff is experienced - The organization has a clear mission and passionate volunteers - The government takes care of a large percentage of the [operating costs](https://blog.capterra.com/10-ways-to-save-on-nonprofit-overhead-costs/) - There are two (or more) major donors - The leadership has an excellent reputation and strong links in the community - The organization has a [well-maintained website](https://www.elevationweb.org/blog/topic/website-maintenance) that attracts new visitors/donors Most nonprofits are also exempt from taxes, which is another strength. Listing even the mundane or obvious strengths can make it easier to identify new opportunities as you continue through the exercise. ### **Weaknesses** The weakness quadrant allows you to list things you consider deficient at your nonprofit. Here you can include anything that causes internal problems for your organization. Examples of common weaknesses include: - Lack of [financial stability,](https://www.elevationweb.org/blog/3-reasons-your-virtual-fundraising-is-struggling) which is most common among nonprofits that are still in their early years - Small staff who have skill gaps - Poor or little reputation in the government - Lack of equipment/facilities - Reliance on a small pool of donors - Poor intake process Weaknesses should only come from your internal issues; external factors will be addressed under threats. ### **Opportunities** Opportunities are external factors which have potential to benefit the organization. Consider everything that could be helpful in the future. Here are some examples of opportunities: - The government is increasing funding or considering legislation related to your nonprofit - Other NGOs in your area would like to partner - Shrinking or closure of nearby organizations could grow your client and supporter base It’s a good idea to spend some time researching legislation and general trends in order to complete a thorough and thoughtful list of opportunities. ### **Threats** Threats are the external factors that the organization cannot control, but they may cause negative/adverse effects to the organization now or in the future. Examples of threats that you can list for your nonprofit include: - Your [primary source of funds](https://learning.candid.org/resources/knowledge-base/how-are-nonprofits-funded/) reports a possible budget deficit in the next three years - The program costs have been increasing for the past few years due to factors beyond your control - Political factors are a threat to your organization - There is an effort to discredit your organization or research from within your sector as a whole - New compliance requirements are passed, such as recent laws affecting [donor data privacy](https://www.elevationweb.org/blog/protecting-your-donors-3-data-privacy-priorities) Note that every organization faces unique threats. Take your time to analyze the critical issues facing your organization and to complete all the SWOT quadrants. ## **Turn Your Analysis into Action** Your SWOT analysis is not finished until you’ve created proper [actionable follow-up](https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/). Together with your team, you should plan on how to: - Increase your opportunities using your nonprofit’s strengths - Use strengths to reduce your threats - Eliminate weaknesses by taking advantage of opportunities - Reduce weaknesses to mitigate potential threats Here’s how to set up a SWOT matrix for actionable take-aways:![3x3 matrix with the Interal factors, Strengths and Weaknesses, along the top and instructions to list 5-10 of each. The external factors, opportunities, are on the left, with instructions to list 5-10 of each. The four quadrants in the lower right corner instruct you to write "ways your strengths can capitalize on opportunities", "ways to capitalize on opportunities by overcoming weaknesses", "ways your strengths can mitigate threats", and "ways to minimize weaknesses and threats" ](https://www.elevationweb.org/wp-content/uploads/2026/06/SWOT-including-action-plan-png.png) An effective SWOT analysis matches strengths and weaknesses to corresponding opportunities and threats. The goal is to leverage the positives for growth and mitigate negatives to minimize potential risk. ### **Strategic Pairing** Ideally, an organization utilizes strengths to take advantage of available opportunities. After completing all four quadrants, begin pairing strengths to opportunities. As an example, if one of your strengths is that you have an experienced grant writer in your team, you could pair that with looking for more federal grant opportunities.[](https://www.elevationweb.org/blog/how-to-write-a-great-rfp-for-your-nonprofit-website) ### **Operationalize The Opportunity** After identifying your strategic pairings, hold a meeting to operationalize them. If there are many to address, list them in order of priority. It’s advisable to prioritize items that bring financial growth through funding, more donors, and partnerships. You can subsequently prioritize organizational growth, operation efficiency, or achieving cultural change. The last step involves creating a roadmap to achieve the objective that includes allocating resources and assigning one person to be responsible for shepherding the project into fruition. Remember, a true SWOT analysis pairs each positive attribute to a negative attribute that it can address. Don’t stop at merely identifying strengths, weaknesses, opportunities and threats. Complete all the steps outlined here to walk away with actionable outcomes for your nonprofit. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit SWOT analysis FAQs ### What is a SWOT analysis for a nonprofit? A SWOT analysis is a planning exercise that maps an organization’s Strengths, Weaknesses, Opportunities, and Threats to inform strategy. ### What are the four parts of a SWOT analysis? Strengths and Weaknesses (internal factors you control) and Opportunities and Threats (external factors in your environment). ### What is the difference between strengths and opportunities? Strengths and weaknesses are internal — things about your organization. Opportunities and threats are external — things in the world around you. ### How do you do a SWOT analysis for a nonprofit? Gather a small cross-functional group, brainstorm each quadrant honestly, then turn the most important items into specific actions — not just a filled-in grid. ### When should a nonprofit do a SWOT analysis? Before strategic planning, a new campaign, a rebrand, or a website project — any time you need a shared, honest picture of where you stand. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Nonprofit Marketing, Nonprofit Tools --- ### [How To Run An Effective Nonprofit Campaign On Facebook](https://www.elevationweb.org/blog/how-to-run-an-effective-nonprofit-campaign-on-facebook/) **Published:** July 22, 2021 **Author:** carli-escobar **Content:** **To run an effective nonprofit Facebook campaign, define one clear goal, know your audience, and pair organic storytelling with targeted paid ads. Use strong visuals and short video, include a specific call to action, and test and measure results so you can refine targeting and messaging. Consistency and clear asks matter more than posting volume.** Facebook is by far one of the leading social media platforms, with an estimated audience of 2.14 billion people. That also makes Facebook one of the largest marketing platforms. Unfortunately, social media algorithms make Facebook advertising quite tricky, especially with organic posts. That’s why more and more nonprofits are pooling their resources together to invest in social media advertising. This has given nonprofits access to a considerable pool of supporters, but you need to develop an effective marketing strategy for your nonprofit campaigns. As a powerful social and advertising tool, Facebook allows you to run charity campaigns, create brand awareness, and command a strong following from supporters. That said, there is a method for how to ask for [donations on Facebook](https://www.elevationweb.org/blog/3-reasons-your-virtual-fundraising-is-struggling) using Facebook Ads for Nonprofits. ## Strategies to Help You Ask for Donations on Facebook As the holidays and festive season draw nearer, it is time to start strategizing how you can successfully run charity campaigns on Facebook. Your average [marketing campaign](https://monday.com/templates/template/35051/powerful-campaign-planning) focuses on the middle and lower ends of the sales funnel, which entails attracting, acquiring, and retaining new supporters and donors. This strategy often foregoes yet another critical aspect of marketing for nonprofits which is brand awareness. So what makes a brand awareness campaign effective, and is it worth the financial investment? First, you need to know how to choose your branding [Key Performance Index (KPIs)](https://kpi.org/KPI-Basics) carefully. When planning your Facebook brand awareness campaigns, it’s essential to pick the optimal KPIs for your Facebook objectives. Here are the Optimal Branding KPIs for Facebook: - Reach - Ad Recall - Brand Awareness - Frequency - Number of Video Views You can align each KPI to meet a specific Facebook campaign objective. When evaluating the performance and the success of a campaign, it should be measured according to the selected objective. These objectives don’t include Engagement or Clicks since neither of these is an effective measure of branding or lower-funnel objectives. ## Why Invest in Reach? Buying for Reach and Frequency allows you to access an exceptionally large audience on Facebook given a clear vision of the expected outcome. It also provides you with the necessary information to keep a tab on frequency during the entire campaign period. To implement this, consider narrowing down your reach to target only an influential audience, which means focusing on relevant messages that impact people’s responses. Then you can scale up to target a broader audience, although this will result in a lower response rate to your nonprofit Facebook ad. It’s essential to focus on reaching a broader audience to have a greater impact on branding. Overall, the best way to measure the outcome of branding campaigns is by measuring the audience targeted and the total number of people impacted. ## What’s the Essence of Video Solutions? A recent study proved that the longer a person spent watching a video, the greater the Ad and Brand Recall. But there’s more. Time spent watching also increases Purchase Intent by more than 70%, which is hugely important for full-funnel campaigns. With our social media plans and strategies for nonprofits, you can retarget anyone who watched a previous video and made a donation to a particular campaign. View Duration is a great KPI, although the duration isn’t always an excellent proxy for attention. Measuring duration itself overrides the fact that mobile video consumption is typically fast, frequent, and consistent. Your priority should therefore focus on measuring impact as per your business objectives and KPIs such as brand awareness, ad recall, and conversions. Fortunately, most nonprofits have noticed this and are increasingly using mobile videos to create awareness and keep tabs on donors support levels. ## Brand Awareness AdvertisingTips - Awareness: Add a frequency cap on Reach and Brand Awareness Auction campaigns. - Prospecting, Interest and Full Funnel: Invest in an audience targeting tool that goes beyond Facebook’s 10% to give you broader reach. The tool should generate audiences with similar habits and interests as your initial custom audience. ## **Practical Steps for Setting Up Effective Nonprofit Marketing on Facebook** **Make the Most of Facebook Ads Manager** Ads Manager enables you to combine and match criteria for campaigns, so you can pick what works and drop what doesn’t. Once you’re on the right track to building your audience, you’ll have access to a meter showing you prospective reach for the audience you’ve created. With this meter, the secret is to always focus on the green zone. **Select the Ideal Objective** Before even considering a Facebook advertising budget for your nonprofit, it’s vital to understand your overall objectives as well as what can and cannot work. Only then will you be able to determine which objective will help you achieve your goal. As we have pointed out, with [Facebook Ads Manager](https://www.facebook.com/business/tools/ads-manager) the main objectives are classified into three categories: Awareness, Consideration, and Conversion. - **Awareness Objectives:** Objectives that attract interest in your organization from a broad and diversified audience. Brand awareness is all about telling people about a specific problem and why your nonprofit organization is the solution to this problem. - **Consideration Objectives:** Factors that come into play to achieve any of the set objectives; for instance, budget and campaign timelines. - **Conversion Objectives:** How many donors do you want to attract and retain after a specific period? You’ll also want to know the probability of them supporting your cause in the first place versus becoming long-time donors. **Evaluate Your Results** When you first put out an ad, it’ll go through [Facebook’s initial “learning phase](https://www.facebook.com/business/help/112167992830700).” This is the process whereby the Facebook algorithm identifies your ad’s authentic engagement and then creates a model for how to achieve similar results. Generally, it will take around 48 to 72 hours to establish if the algorithm is learning correctly. If not, you will have to go back to the drawing board and test different approaches to find which one works best. After a few days of seeing results, you can begin analyzing which ad is performing better, which audience is generating cheaper results, etc. From there, you can analyze these outcomes to adjust your campaign and budget to make use of the proper tools and strategies. ### **Bottom Line** If your nonprofit is not yet using Facebook advertising to create brand awareness and grow your online community, consider giving it a try. Use these tips to launch your successful Facebook advertising campaign. But know that they are also only the tip of the iceberg that is social media advertising. For more in-depth resources, feel free to download our [nonprofit marketing plan template](https://go.elevationweb.org/thank-you-marketing-plan-checklist) to keep you on the right track. You might also want to [check out our social media plans for nonprofits.](https://go.elevationweb.org/social-media-plans) *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Facebook Campaign FAQs ### How do nonprofits run successful Facebook campaigns? Start with one clear objective, define your target audience, and combine authentic organic posts with targeted ads. Use compelling visuals, include a specific call to action, and measure results so you can refine as you go. ### Should nonprofits pay for Facebook ads? Because organic reach is limited, paid ads help you reach the right people reliably. Even a modest, well-targeted budget can extend your message far beyond your existing followers when the campaign is set up thoughtfully. ### What kind of Facebook content works for nonprofits? Authentic stories, short video, behind-the-scenes content, and clear impact updates tend to outperform generic appeals. Show real people and real results, and make the next step, like donating or sharing, obvious. ### How do we target the right audience on Facebook? Use the platform’s targeting to reach people by location, interests, and behaviors, and build audiences that resemble your current supporters. Test a few audiences, then concentrate budget on the ones that respond best. ### How do we measure a Facebook campaign’s success? Tie metrics to your goal: reach and engagement for awareness, clicks and conversions for fundraising. Review the data during and after the campaign to see what worked, then refine targeting and creative. ![author avatar](https://secure.gravatar.com/avatar/7a1d861f8bb6545caac5dd621d27ea95f65b7b688f9bb699b3426b6fda2cdea9?s=300&d=mm&r=g) carli-escobar [See Full Bio](https://www.elevationweb.org/author/carli-escobar/) [ ](https://www.elevationweb.org/author/carli-escobar/) **Categories:** Nonprofit Marketing, Social Media --- ### [3 Tips for a Donation Page That Converts](https://www.elevationweb.org/blog/3-tips-for-an-online-donation-page-that-converts/) **Published:** August 16, 2021 **Author:** jacob-spencer **Content:** **A high-converting online donation page removes friction and builds trust: it loads fast, keeps the form short, offers suggested giving amounts, works well on mobile, and reassures donors their gift is secure. The goal is to make giving feel simple and meaningful, so visitors who intend to donate actually complete the process.** Your donation page is inarguably among the most important components of your nonprofit organization’s website. This is where future donors land when they’ve followed a link to participate in a virtual fundraiser or after they’ve navigated through your [compelling nonprofit website](https://www.elevationweb.org/best-nonprofit-websites/). At this point, your potential donor might give comfortably, generously, or not at all. With stakes high, it’s well worth taking some time to study examples of best-practice [donation pages](https://blog.donately.com/donation-page/) to optimize for conversions. A **conversion** simply means a website visitor is compelled to complete a desired action, like donating, subscribing to an email list, or enrolling in a monthly giving program. Your organization should also **take a long view of the idea of “conversion” and be converting online donors into *lifelong* supporters.** Optimizing your donation page for conversions isn’t something you can accomplish overnight. It will require you to be fully aware of your supporters’ needs and know a little about web design. Here we break down three handy tips you can use to begin optimizing your page: 1. Use web design best practices. 2. Keep your donation form short and intuitive. 3. Steer your donors towards further engagement opportunities. Use these tips to give your organization the best chance of converting prospects into donors, and, eventually, lifelong supporters of your cause, all while [increasing your online revenue](https://go.elevationweb.org/increase-online-donations-guide). ## 1. Use web design best practices. **What do website visitors see when they navigate to your donation page?** Your answer to this question will help you to know what your potential donors’ first impressions are of your page. The design of your page might seem trivial and ornamental, but in actuality, it’s critical to gaining the trust of and maintaining a relationship with your supporters. We recommend the following web design best practices: - **Keep branding consistent.** When it comes to branding your donation page, you don’t have to start from scratch. The key to good [branding](https://www.elevationweb.org/blog/nonprofit-brand-style-guide) is consistency, meaning that your organization’s colors, logos, fonts, and imagery should be similar across your website and your operations. **Consistency helps your nonprofit appear organized and professional and helps your donors easily identify and remember your organization.** - **Create an emotional connection.** Remember that your donation page is the last point in the donation process where you can connect with your donor emotionally. Try using an image that helps illustrate your mission and include a story with a humanizing element. For example, if your organization runs a sports league for athletes with disabilities, share a picture of one of the teams and talk about one of their recent victories. **Knowing about the tangible positive impact of each dollar helps people to act more generously.** - **Lean in to simplicity.** It’s sometimes tempting to overdo it when designing a donation page, especially if you’re eager to showcase your nonprofit’s impact. Instead of cluttering the page with too many images and stories, keep things simple. At this point **the user already feels compelled to donate to your organization; your goal is to encourage their generosity** and help them follow through. You’ll want to eliminate almost all outgoing links and leverage a minimalistic design with lots of white space between the different page elements. This will enable you to keep your donor focused on giving while also leveraging your brand. - **Optimize for mobile.** Not only is it a frustrating experience for mobile and tablet users when a website doesn’t show the same formatting and design as it does on a computer, but most users are now making donations from their phone. This means that your best, and primary, design should be for mobile. The right online donation tool will automatically optimize your page for different-sized phone screens. - **Design for accessibility.** Another best practice for donation page design is to[ ensure your page is accessible](https://www.elevationweb.org/blog/how-to-make-your-nonprofit-website-accessible) for all users. Using alt-text on images, including closed captioning and transcriptions for multimedia elements, and selecting text and background colors with a high contrast ratio allow your site to be used by people with disabilities. They also makes your site better for all users under various scenarios: opening emails on a phone with limited data, watching a video while in a waiting room, reading a screen in bright sunlight. As an added bonus, increasing accessibility also improves your site’s SEO (search engine optimization). Clean and branded design, optimizing for accessibility and mobile, and reinforcing emotional connections are all strategies that will help your organization have the best chance of keeping every potential donor on your donation page and ensure that no one falls through the cracks. ## 2. Keep your donation form short and intuitive. Your donation form is what your potential donors will actually fill out to give their monetary gift. Unfortunately, many organizations don’t prioritize donation form design, and are quick to use a generic form that isn’t optimized for the user experience. This just increases the likelihood that your potential donor will get sidetracked and never complete their donation. Luckily, your donation form is in your control, and there are a few best practices you can follow to optimize it for conversion. These include: - **Create your form with a best-practice** [**online donation platform**](https://blog.donately.com/online-donation-tools/)**.** When your chosen tool is focused on the donor experience, you’ll be able to offer a form that is customized, tracks data, and communicates with your donors in a variety of ways, like text message. ![Donately-donation-form-example](https://www.elevationweb.org/wp-content/uploads/2026/06/Donately-donation-form-example.png) - **Keep the donation form short.** We’ve all been in a situation where we’re filling out a form or survey that seems endless. If your donation page takes too long to fill out, you increase the chances that donors will abandon it before completing their gift. Only ask for the essentials that you need to process the payment, send a thank-you, and track data. Most of the time this means you’ll only need the donor’s name and address, contact information, and payment information. Make sure there is an option to only enter this information once and have it satisfy all requirements, for example, by using a checkbox to indicate your name and the credit card holder’s name are the same. This will help speed up the process for your donor and decrease the percentage who abandon the effort. - **Mark fields/questions that are required.** If you do want to ask for some extra information on your donation form, like how your donor learned about your organization or their preferred method of contact, do it efficiently. Make sure you mark questions and fields that are required for your donor to fill out so they know what is essential. This will give your donor the option to quickly complete the process or take their time and give you more information. - **Offer multiple payment options.** This is another way you can include every potential donor. You don’t want a potential donor to navigate to your donation form only to find that their payment method isn’t accepted. Cover a wide variety of options by offering credit/debit card, ACH, and e-wallet options like PayPal, Apple Pay and Google Pay. **Once you’ve set up your donation form following these best practices, evaluate your form by stepping into your donors’ shoes.** Ask a few friends or family members who aren’t familiar with your organization to take an outside look at the donation process and consider whether or not your donation form makes them want to give or whether you still need to work to make it a more useful tool for your donors. ## 3. Steer your donors towards further engagement opportunities. As mentioned above, your organization should take a broader view of the idea of conversion. After all, you don’t just want one-time donors. You need *lifelong supporters.* These loyal supporters will back your cause in many ways, whether that means volunteering, consistent giving, or spreading awareness about your cause. Encourage donors to get involved in further engagement opportunities by using your donation page to: - **Match their gift.** According to Double the Donation, [$4-$7 billion in matching gift funds goes unclaimed](https://doublethedonation.com/tips/improving-the-donor-journey/) every year. Why? Most donors aren’t aware whether their employers offer donation matching. You can solve that problem by including a searchable matching gift database that allows donors to identify whether their employer participates. **Plus, 84% of donors say that they’re more inclined to give if donation matching is offered**, so advertising this opportunity on your donation page is likely to help you bring in more donors and more revenue. - **Opt in to a monthly giving program.** Some donations are responses to a recent event or a friend’s call-for-action, but most come from real believers in your mission. Nurture a more consistent connection with supporters, and make it easier for your nonprofit to predict funding, by encouraging them to give monthly. This idea builds on the tithing tradition of most religions and appeals to the Netflix and Spotify generation. A [donation tool](https://blog.donately.com/donation-platforms/) makes this type of giving experience efficient by automatically billing donors each month instead of requiring them to fill out a donation form every single time. - **Sign up for a newsletter.** Donors who are willing to give your organization a monetary gift are likely interested in hearing more about your programming and impact. Add an option on your donation form to opt in, or a “subscribe” button on the thank you message after donating that will put your donors on your email list. - **Learn about planned giving.** Planned giving allows donors to create a legacy and continue to give to causes they care about. There’s a common misconception that planned giving is only for the extremely wealthy, but that isn’t the case. Like matching gifts, people usually just need more information to realize that planned giving is an option for them and their families. Offer resources on your donation page that teach people about planned giving, so that when they want to set up a bequest in their will, they choose to give to your nonprofit. Lastly, use the information submitted on your donation page to write [donor thank-you letters](https://www.qgiv.com/blog/donor-thank-you-letters/). Make sure to **personalize thank-yous** and to **send them out quickly** after your donor has given a gift. **Including information about the impact** **of their donation** goes a long way, and will make your donors want to volunteer, give again, and attend your events. As you consider what engagement opportunities to offer on your donation page, start by thinking about your donors’ needs and interests. Then consider what your organization is able to offer now and make plans for how you can grow your engagement offerings in the future. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Donation Page FAQs ### What makes a donation page convert? Simplicity and trust. Short forms, clear suggested amounts, fast load times, mobile-friendly design, and visible security cues all help more visitors finish their gift. ### How long should a donation form be? As short as possible. Ask only for what you truly need to process the gift and stay in touch. Every extra field gives donors a reason to abandon. ### Should we suggest donation amounts? Yes. Suggested amounts guide donors and often raise the average gift, while still allowing a custom amount. Tying amounts to tangible impact can help even more. ### Does the donation page need to work on mobile? Absolutely. A large share of donors give on phones, so a slow or clunky mobile experience costs gifts. Test the full flow on mobile regularly. Elevation’s [web design services](/services-ux-ui-design/) focus on conversion-friendly design. ### How do we build donor trust on the page? Use secure payment processing, show your branding, explain where the money goes, and keep the design clean and professional. Confidence in the page translates to completed donations. ![author avatar](https://secure.gravatar.com/avatar/401fc45d1b3052bc171dc1005bb9d5392c1c708bf860be52555caabe41d8cb6b?s=300&d=mm&r=g) jacob-spencer [See Full Bio](https://www.elevationweb.org/author/jacob-spencer/) [ ](https://www.elevationweb.org/author/jacob-spencer/) **Categories:** Fundraising & Donations, UX for Nonprofits --- ### [Set the Right Fundraising Goal for Your Capital Campaign](https://www.elevationweb.org/blog/set-the-right-fundraising-goal-for-your-capital-campaign/) **Published:** September 3, 2021 **Author:** amy-eisenstein **Content:** **Setting the right capital campaign goal isn’t just the amount you need, it’s a balance of three questions: how much the project actually costs, how much your organization can realistically raise, and how much risk your leadership will accept. The right goal is ambitious enough to fund the project yet grounded in your demonstrated fundraising capacity.** You might think that your capital campaign goal should simply be set to the amount of money you need. The reality is much more complicated. Here we dig into three important questions you should answer before setting your campaign goal: - How much money do you need to complete your project? - How much money can you raise for that project? - How much risk tolerance does your leadership have? These are critical questions whose answers have massive ramifications for your campaign. To get started, let’s begin with an examination of what fundraising success really means for capital campaigns. ## What Does Success Really Look Like? The success of your campaign is not simply whether you’ve raised enough money to get to the goal. A successful campaign does much more than raise a certain amount of money. And if you set your campaign goal with a broader view of what success might look like, your campaign has the potential of transforming [your organization’s vision](https://www.elevationweb.org/blog/nonprofit-vision-statements) for the future. ##### A truly successful campaign raises all the money possible for a project and springboards your organization to the next level of impact within an established campaign timeframe. Think about it this way: If your campaign goal is $5,000,000 for a new building, and the first donor you speak to [during the quiet phase](https://capitalcampaigntoolkit.com/capital-campaign-quiet-phase/) gives $5,000,000, does that mean your campaign is successful? You may think that sounds like a dream come true. But is it really? Should you stop your fundraising there? How about the rest of the donors who give to your organization? Won’t they want to be part of your success? Aren’t you doing them and your organization a disservice by calling it a day and moving on? Of course you are. A better strategy would be to regroup, reassess the project and determine additional campaign objectives that would make the new building and your organization even stronger. Perhaps you’d raise the goal to $7.5 million. And then, with the first $5 million already committed, you can approach the rest of the donors who care about your organization for the remaining amount. If at the end you have based your campaign on [a compelling plan to increase your impact](https://capitalcampaigntoolkit.com/capital-campaign-case-for-support/), approached all your donors in the most effective way, and have exceeded your goal all within your established timeframe, then your campaign will have been a success! ## Two Common Goal-Setting Mistakes In the example above, the organization didn’t do a good job of setting the campaign goal. They made two common errors. ##### Error 1: Setting the Goal from a Scarcity Mindset The leaders were so anxious about fundraising that they didn’t think expansively about the project from the start. They picked the lowest goal they thought they could possibly get by with because they were afraid they’d fail. They only considered raising money for a building, without thinking to include money for new programs or an endowment. They probably didn’t consider also raising money for a cash reserve and to invest in new equipment, more effective systems, and more [engaging technology](https://www.elevationweb.org/blog/3-ways-to-use-technology-to-boost-donor-engagement). ##### Error 2: Flying Blind Second, in a misguided effort to save money and time, they didn’t conduct a basic or guided [feasibility study](https://capitalcampaigntoolkit.com/capital-campaign-feasibility-study/) to hear from their largest donors what might be possible. Had they tested the waters with their donors early, they would have known that some of their donors were considering making big gifts to the campaign. And right away, they could have expanded the project, raised the goal, and planned a campaign that would engage all donors. ## Three Questions for Setting Your Campaign Goal As you head into a capital campaign, ask yourself these questions to help you select a campaign goal that will set your organization up for success. ### Question 1: How much money do you need? If you answered that question by saying “More!” that’s not good enough. Every nonprofit feels that they need more money in order to do more good. But when it comes to a capital campaign, the real question is “How much money do you need to springboard your organization into the next level of service?” If you are planning a building campaign, consider all of the things besides the building itself that you will have to invest in if you really want to take your organization a level up. Think broadly about what it will take to make your project successful and do your best to itemize all the expenses you can anticipate. That will give you a good starting place from the “needs” perspective of need. You might also include money for [updating your website](https://www.elevationweb.org/blog/5-reasons-to-invest-in-your-nonprofit-website) to promote your new offerings or for staffing the new facility during its first years of operation. How about landscaping, equipment and improved systems? And, of course, don’t forget the marketing costs of your campaign. You should also think longer term and consider increasing your endowment or putting aside a cash reserve for unexpected expenses. ##### Bottom line: Don’t let yourself think from a mindset of scarcity. Don’t let fear determine how much money you need to accomplish your project. ### Question 2. How much money can you raise? Once you have a sense of how much money you will need to move your organization to the next level, then you can begin to test that amount to see whether raising that much money will be possible. (Don’t worry, if it’s not possible, you can adjust your project and the goal.) Test the waters in one of three ways: 1. Hire a capital campaign consultant to conduct a traditional feasibility study in which the consultant goes and talks with your largest donors. 2. Conduct a set of conversations with your key stakeholders and largest donors to try to get a sense of how they feel about the project. 3. Work with the Capital Campaign Toolkit to do a Guided Feasibility Study which provides all of the expertise and guidance of a consulting firm, but where you conduct the structured conversations with your largest donors. Whichever of these methods you use, you want to assess as accurately as possible how much your top ten donors might be willing to give to a campaign for the project you have mapped out. Once you have a sense of the willingness and capacity of your top potential donors, you will be able to make a reasonable assessment of what goal could be possible for your campaign. ### Question 3. How much risk tolerance does your organization have? Finally, consider carefully how much risk your organization is willing to accept. Do you have leaders (both staff and [campaign volunteers](https://capitalcampaigntoolkit.com/capital-campaign-volunteers/)) who have the courage to think big? Or are your leaders more inclined to be cautious? If your leaders are courageous and tend toward a “Let’s go for it!” approach, then you might boost your campaign goal a bit. But if your leaders worry about every penny and tend to make cautious decisions, then you might reflect that reality by tempering your goal a bit. ### Recognizing True Success Imagine that you’ve developed your plans, set your campaign goal, and now that your campaign has gone beyond its goal, you’re getting ready to celebrate your success. If you set your goal correctly, your project was ambitious enough to move your organization to the next level of impact. It was compelling enough to inspire the lead donors to give generously. And it gave every donor an opportunity to participate in [your nonprofit story](https://www.elevationweb.org/blog/6-nonprofit-storytelling-tips-that-will-multiply-the-impact-of-your-charitable-marketing-strategy) and in making the campaign a success. --- ## Capital Campaign Readiness Assessment Is your organization ready for a capital campaign? Use a simple assessment tool to help you find out. It’ll assess six key areas of your organization. [Take the free assessment now](https://capitalcampaigntoolkit.com/assess/) and find out if you’re truly ready for a campaign. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Capital Campaign Fundraising Goal FAQs ### How do I set a capital campaign goal? Balance three factors: the true cost of your project, how much you can realistically raise based on your donor base, and your leadership’s risk tolerance. The right goal funds the project while staying grounded in your actual capacity. ### Should the goal just equal what the project costs? Not necessarily. The project cost is the starting point, but your goal also has to reflect what you can realistically raise. A goal far above your demonstrated capacity can stall momentum and morale. ### What is a feasibility study and do we need one? A feasibility study tests donor interest and giving capacity before you set a public goal. It helps you gauge what’s realistically raisable and refine your campaign plan, reducing the risk of setting a goal you can’t reach. ### How does risk tolerance affect the goal? Leadership comfort with risk shapes how aggressive your goal should be. A bolder goal can inspire bigger gifts but risks falling short publicly, while a conservative goal is safer but may underfund the project. Align the goal with how much risk your board will accept. ### What does success look like for a capital campaign? Success is more than hitting a number, it’s funding the project, strengthening donor relationships, and building capacity for future giving. Define success in terms of both the dollars raised and the lasting support you’ve built. ![author avatar](https://secure.gravatar.com/avatar/48e26d52e618f8f8c2a36ac8df84765fded49bf345d8d01a9495d3746c307f81?s=300&d=mm&r=g) amy-eisenstein [See Full Bio](https://www.elevationweb.org/author/amy-eisenstein/) [ ](https://www.elevationweb.org/author/amy-eisenstein/) **Categories:** Fundraising & Donations --- ### [Most Nonprofits Are Unprepared for Google's 2021 Update](https://www.elevationweb.org/blog/most-nonprofits-are-unprepared-for-googles-2021-update/) **Published:** October 5, 2021 **Author:** emily-friedrichs **Content:** **Google’s page experience update made Core Web Vitals, the metrics for loading, interactivity, and visual stability, a ranking factor, and many nonprofit sites were unprepared. Optimizing these signals, especially load speed and mobile usability, helps nonprofits protect their search traffic and deliver a faster, smoother experience to visitors.** You may have heard about Google’s 2021 update in August, but might not have all the details on what it entails or how it will affect nonprofits. With this algorithm update, Google aims to make Core Web Vitals a far bigger deal. In other words, Google will formally roll out “page experience” as an essential part of their new SEO ranking. While Google announced their plans in May 2020, the roll out didn’t begin until June 2021 and only in August did it come fully into effect. More than a month in, some nonprofit websites might be seeing their website traffic beginning to drop off. Research conducted in this time has revealed that [2 out of every 3 nonprofit websites are unprepared for the ‘Core Web Vitals’ update](https://www.charitycomms.org.uk/digital-benchmark). Yet digital benchmark research shows that web traffic to nonprofit sites from mobile devices continues to rise. Consequently, charity websites could lose a significant source of traffic due to Google’s latest update. Optimizing for Core Web Vitals has to be a priority for charities to maintain high numbers of site visitors. Read on to learn next steps. ## What are Core Web Vitals (CWV)? Core Web Vitals are the metrics used to measure load time and the usability of a webpage. They represent the quality of user experience for visitors to your site. Page experience is the amalgamation of factors contributing to user experience on a single web page or post. It includes mobile-friendliness, intrusive interstitials, security issues, and ad experience, or at least those are the current factors that influence ranking. Each of these factors is essential to the goal of Google’s August 2021 algorithm update: putting the user at the center of any search. To help you have a clear idea of Core Web Vitals, here is a breakdown of each metric and what it measures. - Largest Contentful Paint (LCP): This metric analyzes the loading speed of a site. For your page to provide a good user experience, site speed is a vital consideration. Google’s benchmark for LCP is within or less than 2.5 seconds. The count begins at the moment a site starts loading. - First Input Delay (FID): FID is the time taken by a site visitor from when they land, until they become interactive. The benchmark for FID is 100 milliseconds or less for a user to begin their first action in response to your page. - Cumulative Layout Shift (CLS): This metric analyzes the visual stability of a web page and indicates elements moving on a site unexpectedly. Here, less content and design features can mean a better page experience for users. Your page should have a CLS of 0.1 or less for a good user experience. The combination of all these elements is what will now significantly influence how your site ranks on search engine result pages. ## Core Web Vitals and Mobile Traffic Unless you are new to digital marketing, you know that mobile traffic takes precedence. Back in 2008, Google introduced Mobile-First Indexing (MFI). As the number of searches using mobile gadgets grew, it only meant that MFI would get more significant. Last year, Google switched fully to MFI, meaning that the mobile version of sites, and not the desktop one, is the version used for ranking and indexing in organic search. With data showing that many charities haven’t considered Core Web Vitals, it is time for nonprofits to check their sites. Failure to adopt mobile-first means that some charities will go down in SERP, and in turn lose thousands of potential users. How to know whether your site is among those that need improvements? Many SEO platforms and several Google tools, including Search Console, now include metrics for LCP, FID, and CLS. There’s also a [Chrome extension for displaying Core Web Vitals](https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en). ## How Nonprofits Can Adapt to These Changes Nonprofits must prioritize optimizing their webpages for mobile. Sites that are not mobile-centric began losing part of their audience as a consequence of the complete rollout of MFI last year, and the CWV update will only make it harder for non mobile-optimized sites to attract new visitors. Here’s how different on-page factors can contribute to your CWV scores. ### Page Speed Make sure your site has the recommended page speed by checking your LCP number for both mobile and desktop. On a scale of 100, ensure that your page has a score of about 85 or higher. Some of the issues that could be contributing to poor site speed include not deferring offscreen images, having unused code, or using oversized photos. ### Usability Unlike accessing a site via a tablet or desktop where users can see and click on big or small elements, mobile presents different challenges that require you to consider the size and placement of the clickable items on your site. Ensure all buttons are large enough for visitors to click on with a finger and spaced enough to avoid tapping on the wrong feature. ### Responsive Design Responsive design remains critical for adhering to Google’s standards for mobile-friendliness. It improves user experience by enabling web features to fit into any screen dimension. When charities have highly responsive sites, they will positively impact user experience, which will result in a low FID. ## Key Takeaway Core Web Vitals is quickly becoming critical for websites to rank. Charities need to ensure that they can continue to attract new users by optimizing mobile pages according to the factors listed above. Get in touch with our [team of WordPress experts](https://www.elevationweb.org/website-maintenance/) today to discuss any questions you have about adapting to Google’s 2021 update. *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Core Web Vitals FAQs ### What are Core Web Vitals? They are Google’s metrics for real-world user experience, covering how fast main content loads, how quickly a page responds to interaction, and how stable the layout is as it loads. Together they reflect how a page actually feels to use. ### Why do Core Web Vitals matter for nonprofits? They influence search rankings and directly shape how visitors experience your site. Poor scores can cost both visibility and donations, especially on mobile where many supporters arrive. ### How do I check my site’s Core Web Vitals? Free tools from Google report your scores and flag specific issues. They show which pages need attention and what is slowing them down, from heavy images to layout shifts. ### What hurts Core Web Vitals scores? Large unoptimized images, heavy scripts, slow hosting, and elements that shift as the page loads. Fixing these usually improves both your scores and the overall experience. ### How can a nonprofit improve these scores? Compress images, reduce scripts, enable caching and a CDN, and make the site mobile-friendly and stable. [Ongoing maintenance](/services-website-maintenance/) keeps performance from slipping back over time. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Google Ad Grant, WordPress Maintenance --- ### [The 5 Best Fundraisers of 2021 (& the Tools You Need to Pull Them Off)](https://www.elevationweb.org/blog/the-tools-you-need-to-pull-them-off/) **Published:** October 13, 2021 **Author:** mike-barros **Content:** **Running a successful fundraiser takes more than a good idea; you also need the right tools, such as event or auction software, online donation pages, email and social promotion, and payment processing. Matching proven fundraising formats to dependable software lets your team coordinate the event smoothly and capture more gifts with less manual work.** Your community has a critical need, and you believe your nonprofit can meet it. But before you can expand your programs, you’ll need additional revenue. Hosting a successful fundraiser requires more than just having a great idea—you’ll need to have the [resources, software, and other tools](https://www.elevationweb.org/blog/11-awesome-fundraising-tools-for-nonprofits) to coordinate it. Here we list this year’s top five fundraising ideas and the tools you’ll need to implement them. ![Our Favorite Fundraising Ideas: Virtual events, crowdfunding, walk-a-thons, social media fundraisers, corporate matching gifts](https://www.elevationweb.org/wp-content/uploads/2026/06/LMV-NPE_Elevation_5-Best-Fundraisers-the-Tools-You-Need-to-Pull-Them-Off_Ideas.png)As you explore the fundraisers listed here, also take a look at the recommended software. Then compare your existing fundraising toolkit to the recommended tools before making a decision! Here’s what we cover: 1. Crowdfunding Campaigns 2. Virtual Events 3. Walk-a-Thons 4. Social Media Fundraisers 5. Corporate Matching Gifts Drive Nonprofits can strengthen their relationships with donors using the communication, reporting, and general fundraising tools available from expert fundraising platforms such as [NonProfitEasy](https://nonprofiteasy.com/). The fundraising favorites and relevant resources below will set your future endeavors up for success. ## 1. Crowdfunding Campaigns Many nonprofits favor crowdfunding campaigns due to their simplicity, share-ability, and user-friendliness. While crowdfunding campaigns rarely attract major gifts, these fundraisers are a perfect solution for soliciting many smaller and midsize donations, which can add up very quickly! Here’s how it works: 1. You create a campaign page on a dedicated crowdfunding platform. 2. Add important details about your fundraising needs, your mission, and how the revenue will be used. 3. Share your fundraising page URL on your social media profiles, through email, on your website, and more. 4. Encourage supporters to give to your campaign and to share the fundraiser with their own online networks. 5. Update your campaign page throughout the fundraising process to keep supporters up-to-speed and to drive additional donations. The best part about crowdfunding is that it’s an effective method for raising both money and awareness for your cause. Even supporters who are unable to contribute financially can get involved by taking an ambassador role and sharing your fundraising page with their networks. ### What You’ll Need The most important thing you need to launch a crowdfunding campaign is a dedicated site to host your fundraiser. [This list of top crowdfunding websites](https://blog.fundly.com/crowdfunding-websites/) walks through some of the most popular platforms to help you start your search for the right platform. Thankfully, the majority of crowdfunding sites are free to get started with, meaning you’ll only pay a small percentage of what you raise through minimal processing and platform fees. ## 2. Virtual Events Fundraising events are a staple of nonprofit engagement strategies. While these traditionally take place at a physical location, many organizations have begun adopting virtual events as well. The good news is that nearly [any fundraising event](https://www.elevationweb.org/blog/master-the-art-of-nonprofit-fundraising-with-these-event-ideas) (including galas, auctions, trivia competitions, and more) can be transformed into an engaging virtual experience as long as you have the right tools. Here’s how it works: 1. Decide on the type of virtual event to host. 2. Invite donors and other supporters to save-the-date. 3. Build out and test your event software toolkit. 4. Explain how attendees will participate in your virtual event (often through live-streams). 5. Don’t forget to [market your fundraiser](https://www.nonprofiteasy.com/10-best-practices-for-marketing-your-virtual-fundraiser/) for maximum success! 6. Launch your event to raise money through ticket sales, additional donations, bidding revenue, and more. Fundraising events allow nonprofits to raise significant amounts of money while providing attendees with an engaging and unforgettable experience. Virtual experiences take things a step further by opening your event up to be more accessible and convenient, so that more supporters can get involved. ### What You’ll Need To manage a virtual fundraising event, you’ll need an online event platform. If you already have event software for your traditional fundraising events, you can likely repurpose several of these features to help run your virtual fundraiser. While the perfect solution will depend on the type of event you host, the most important features to look for include ticketing and registration, live-streaming, and payment processing. ## 3. Walk-a-Thons Walk-a-thon fundraisers are fun and engaging pledge-style events that can deepen supporter relationships and introduce your nonprofit to new potential donors. Here’s how it works: 1. Gather a group of supporters who are willing to fundraise on your behalf by participating in your walk-a-thon. Determine how you will keep track of participants’ times and distance completed. 2. Equip participants with a customizable online fundraising page and encourage them to incorporate personal photos and a summary of their connection to your organization. 3. Empower supporters to share their online campaign page with their friends, family, and loved ones to request sponsorships. For most walk-a-thons, supporters will collect pledges based on how far they walked, but others accept flat donations as well. 4. Host your walk-a-thon event. 5. Report results to sponsors, who then collect the pledges they received. If you want to put a twist on this traditional idea, consider hosting other types of event-a-thon fundraisers. Organizations have seen success with dance-a-thons, bike-a-thons, read-a-thons, and more—and they all follow the above basic format. ### What You’ll Need Walk-a-thons are a popular example of peer-to-peer fundraising, which means the amount raised is much higher using an online peer-to-peer giving platform. These platforms allow your volunteer fundraisers to create personalized campaign pages that collect funds for your mission to share with their friends and family . ## 4. Social Media Fundraisers You already use social media to promote your nonprofit and spread the word about your cause. But are you also effectively using social media as a fundraising platform? Here’s how it works: 1. Publish content to your social media profiles explaining your fundraising needs and how supporters can participate. 2. Set up your campaigns so that they [target specific audiences and goals](https://www.elevationweb.org/blog/how-to-run-an-effective-nonprofit-campaign-on-facebook). 3. Collect donations either through platforms’ built-in tools or direct social media users to external fundraising pages (such as your crowdfunding campaign!) to give. Many nonprofits collect funding from social media fundraisers, but most don’t have a dedicated strategy in place to maximize that revenue stream, which [can cause your campaign to struggle](https://www.elevationweb.org/blog/3-reasons-your-virtual-fundraising-is-struggling) and leave potential dollars on the table. As social media continues to grow and new platforms emerge, your nonprofit can make the most of this fundraising method and empower your followers to get involved. ### What You’ll Need As explained above, you’ll need an active presence on all social media platforms through which you plan to fundraise. While many popular social networking sites now incorporate their own built-in fundraising tools (such as Facebook Fundraising and integrated donate buttons on Instagram and TikTok), others might require you to create an online fundraiser on a separate platform. In that case you can still fundraise through those channels by linking posts to an external campaign page. ## 5. Corporate Matching Gifts Drive Thousands of businesses will match their employees’ donations to nonprofit causes dollar for dollar—yet many eligible donors are unaware of these programs. When you [incorporate matching gifts into your fundraising strategy](https://www.elevationweb.org/blog/incorporate-matching-gifts-into-your-online-strategy-7-tips), you can raise more money efficiently, improve your relationships with donors, and forge partnerships with charitable-minded businesses. Here’s how it works: 1. Build out a donor base. 2. Inform donors about the power of corporate matching gifts by sharing educational resources on your website, via social media, and even through direct mail. 3. Encourage donors to research whether their employers offer matching gifts programs and, if so, to request that their employer match their donation. 4. Keep track of matching gift revenue collected from corporate matches and thank donors for both their initial gift and the match you received. Many nonprofits favor matching gift campaigns because they essentially have double the impact. Donors appreciate matching gifts because they know their contribution can go farther without having to fund more out of their own wallets. It’s a win-win! ### What You’ll Need While it’s certainly possible to host a matching gift drive with minimal tools by requiring donors to conduct their own research with their employers, individuals are unlikely to take this additional step. That’s why we recommend investing in a matching gifts database and search tool. Do some research to determine [whether a searchable database tool is right](https://360matchpro.com/matching-gift-database/) for your organization. These databases can be embedded directly into your nonprofit website and donation forms so that eligible donors can find relevant information about their companies without ever leaving your site. The right fundraising software can make a huge difference in your success, especially a powerful [nonprofit CRM and donor management software](https://www.nonprofiteasy.com/features/donor-management/) to manage every aspect of your fundraisers and supporter relations effectively. Good luck! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Fundraising Tools FAQs ### What tools do nonprofits need to run a fundraiser? Most fundraisers need a way to collect donations online, software to manage the event or auction, email and social tools to promote it, and reliable payment processing. The right mix depends on the fundraiser format you choose. ### How do I choose the right fundraising idea? Choose an idea that fits your audience, your team’s capacity, and your goal. Consider what has worked for similar organizations, then make sure you have the tools and volunteers to execute it well. ### Why does fundraising software matter? Good software reduces manual work, prevents errors, and gives supporters a smooth experience from signup to payment. Friction in registration or donation often causes people to abandon a gift. ### How do we promote a fundraiser effectively? Promote across email, social media, and your website, starting early and building momentum with reminders. Clear messaging about the cause and the impact of giving motivates people to participate and share. ### How do we measure if a fundraiser succeeded? Look beyond total raised to metrics like number of donors, new supporters gained, average gift, and cost to run the event. These reveal whether the fundraiser is worth repeating and how to improve it. ![author avatar](https://secure.gravatar.com/avatar/dc7f233e602a5f2dafc8b725765b6ceb566c7316a6675e00ee9ee08b3f7fda63?s=300&d=mm&r=g) mike-barros [See Full Bio](https://www.elevationweb.org/author/mike-barros/) [ ](https://www.elevationweb.org/author/mike-barros/) **Categories:** Fundraising & Donations --- ### [How iOS14 Will Affect Your Organization](https://www.elevationweb.org/blog/ios-14-and-how-it-affects-your-organization/) **Published:** December 20, 2021 **Author:** carli-escobar **Content:** **Apple’s iOS 14 privacy changes required apps to ask users for permission to be tracked, and many declined. For nonprofits, that reduced the data available for Facebook ad targeting and conversion measurement, making campaigns harder to optimize. The response is to rely more on first-party data, broader audiences, and proper conversion setup rather than precise individual tracking.** It’s been a few months since Apple completely changed the rules of online advertising. We know that most nonprofits don’t have large online marketing departments and that many were caught unaware by the release of iOS 14. In fact, I suspect many organizations today are still puzzled as to why their campaigns aren’t performing like they used to. In this article we review the main challenges introduced by Apple, how they affect advertisers globally, and the best ways to continue conversion campaigns given this new reality. But first, let’s quickly revisit how the Facebook algorithm works. The answer is: based on the user’s information. To put it simply, as a nonprofit marketer, you set a Campaign Objective on your campaign (ie. Conversions) and you set what defines a Conversion through the Facebook pixel. The most common Conversions within nonprofit organizations are donations, subscriptions, sign-ups, and registrations (to webinars or newsletters). In the old iOS 13 days, it was possible for nonprofit marketers to select any event on their website and use that information to create audiences. That would allow them to identify users that already showed some interest in their services or causes and move them further along in their journey. An example of this would have been a user seeing an ad on Facebook inviting them to become a volunteer. Imagine this user clicked on the ad, read a bit and clicked on the registration form but, for whatever reason, left the website before filling out their information. This user is really valuable, because they showed a lot of interest in their program. Not only did they click on an ad, but they also spent time reading and even began the registration process. With Facebook’s Audience tool, the right approach would have been to create an audience to target anyone who made it to the registration form but didn’t complete it. This audience would be retargeted with a different ad tailored for people who already knew what the program was about. From registration forms to store purchases, the same logic applied: find your potential consumers/followers and try to get them to complete the journey. From the nonprofit marketer’s perspective, this audience advertising and journey-based strategies were almost perfect. You could have every step of the way carefully monitored, planned, and working to grow your base or business while you focused solely on the quality of your services and your creativity in telling your story. However, the old iOS wasn’t exactly great from a user privacy perspective. At the end of the day we’re all users, even advertisers and marketers. All of us could see how ads were slowly eating our feeds and how they could on occasion drift into straight out creepiness. In an effort to preserve user privacy a bit more, on September 14th of last year Apple launched iOS 14 with a warning that sooner rather than later there would be a release that would by default, opt-out users from tracking. Users would have to explicitly opt-in to tracking. And so the game began. ## Preparing for the Big Launch Earlier this year, Facebook started to warn their advertisers about the changes that were coming and set a list of actions that could be taken to minimize its impact. (Please see this [reference from Facebook´s support site](https://www.facebook.com/business/news/how-to-prepare-for-changes-to-facebook-ads-from-ios-14-update)) Many articles were released closer to the date of launch to educate advertisers and to help them avoid being caught flat footed. Major changes and suggestions were based on app-tracking, data collection and, most importantly, *reporting and attribution.* ## Major Changes After iOS14’s Release Apple’s biggest change was to the use of Apple’s Identifier for Advertisers (IDFA), which is Apple’s cookie that allows tracking on iOS devices. Before, Apple device owners *were automatically opted-in* for tracking but had the option to opt-out. Now, following the update to iOS 14.5, iOS users are prompted *and asked if they would like to be opted into being tracked, with the default now being opt-out.* According to several studies, when iOS 14.5 prompts began, an estimated [2% of users](https://www.flurry.com/blog/ios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly/) opted-in to tracking. That number has steadily increased since the end of April, but it still sits at around 20%. ## What Is the Impact on Campaigns? ### *1. Pixel-Based Conversion Reporting is gone from Facebook.* Between fewer tracked mobile conversions, delays in reporting, and a lot less data coming from Facebook, it’s no surprise the numbers you may be seeing in Ads Manager are going down. This does not mean that Facebook has stopped being a reliable source of leads and potential consumers. It means that for nonprofit organizations and marketers, it is time to look at the bigger picture and not just the numbers reflected on your Ads Manager. ### *What can I do?* It is time for marketers to work harder on Mid-funnel events, ie. “View Content.” In this below example from a nonprofit organization’s store, their website is still generating a high percent of conversions after a user views their content. To increase purchases, they need to focus on increasing the number of users that make it to the “View Content” step of the funnel. It is very important for marketers to know that there will no longer be a way for us to attribute an increase in sales to specific campaigns, but if the change is sustained over time using this strategy, then it makes sense to assume that we are doing things right. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Copy-of-iOS-14-changes-and-how-it-affects-your-org-blog-post.png) ### *2. Conversion Rates are inconsistent and not reliable.* It is possible that one of the major impacts advertisers felt right after the change was the big drop in numbers on all their ongoing and evergreen campaigns. Due to the sudden increase in iOS 14 users who opt out of tracking, marketers should expect a certain amount loss, potentially leading to weakened delivery optimization and potentially higher CPAs. ### *What can I do?* Diversify your targeting. Aggressively test a broad range of interest-based, lookalike, and third-party audiences. ### *3. Retargeting Audiences were massively reduced.* Related to the topic mentioned above, since we just lost tracking on a large percentage of mobile traffic, retargeting based on website user behavior became hard to track. Any website custom audiences created during or after the iOS 14 implementation (going back to September of last year when the iOS update was first released) have undoubtedly seen a reduction in the number of targetable people within those audiences . Meaning that, as of today, we would be looking at almost a year of data gone. ### *What can I do?* Go back to the basics. It’s nothing that marketers, at least those with more than a few years’ experience, haven’t done before. Rely more on first-party data (custom audiences based on emails/phone numbers, etc.). using other engagement-based retargeting audiences you used to have (people who have interacted with your ads, etc.). Lastly, for all those branding lovers, who like us, found it really hard to justify the spend on upper funnel events in the old days, *video-based* retargeting audiences look sexier than ever. Watching several seconds of a video has proved to be really effective in the past, but was still considered a low-intent event, until now. As for my personal take, nothing is completely lost. We’re probably going through the biggest challenge in digital advertising in a decade. It’s time to get creative and test, test, test. Testing has always been key in marketing, but now more than ever. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## iOS Privacy and Nonprofit Advertising FAQs ### How did iOS 14 change online advertising? It required apps to ask users for permission before tracking them across other apps and sites. Many users opted out, which shrank the signal advertisers like Facebook rely on for targeting and measuring conversions. ### Why did the change hurt nonprofit ad performance? With fewer users trackable, platforms had less data to find likely donors and to confirm which ads led to donations. That made audience targeting less precise and conversion reporting less complete. ### What is first-party data and why does it matter now? First-party data is information supporters share directly with you, like email sign-ups and donation history. As cross-app tracking shrank, owning and using this data became more important for reaching and understanding your audience. ### How can nonprofits adapt to privacy changes? Verify your domain and configure conversion tracking correctly, lean on first-party data and email, use broader audiences, and focus on strong creative and clear offers rather than hyper-granular targeting. ### Is precise ad tracking gone for good? The broader trend is toward more privacy and less individual-level tracking across the industry. Rather than chasing perfect attribution, build durable supporter relationships and measure results with the data you reliably own. ![author avatar](https://secure.gravatar.com/avatar/7a1d861f8bb6545caac5dd621d27ea95f65b7b688f9bb699b3426b6fda2cdea9?s=300&d=mm&r=g) carli-escobar [See Full Bio](https://www.elevationweb.org/author/carli-escobar/) [ ](https://www.elevationweb.org/author/carli-escobar/) **Categories:** Nonprofit Marketing, Social Media --- ### [How Automation Can Clean Your Mailing List for You](https://www.elevationweb.org/blog/how-automation-can-clean-your-mailing-list-for-you/) **Published:** December 21, 2021 **Author:** emily-friedrichs **Content:** **Email automation keeps your mailing list healthy by routinely removing invalid addresses, spotting inactive subscribers, and re-engaging or pruning them without manual effort. A clean list improves deliverability, protects your sender reputation, and makes your open and click rates reflect people who actually want to hear from you.** The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task. Luckily, [CRM automation](https://www.elevationweb.org/blog/6-awesome-nonprofit-crm-options) makes this easy to achieve. But first, some quick reminders of why you really can’t continue to put this off: - A mailing list polluted with recipients who don’t actually engage with your emails hurts your sender reputation. This increases the likelihood that email providers will filter out your future emails. Even the 15% of recipients who do open your emails will start losing them to the spam folder if your sender reputation goes below a provider’s threshold. - Storing contacts gets expensive–remember the old adage, “there’s no such thing as free”? Even if you’re using a CRM or [nonprofit email software](https://go.elevationweb.org/download-email-marketing-comparison) that doesn’t charge by number of contacts, you need to consider the energy and time consumed whenever you try to manipulate a behemoth amount of data. Storing contact information beyond its usefulness is also a [serious violation of data privacy laws](https://www.elevationweb.org/blog/8-reasons-data-privacy-matters-for-nonprofits). - With the latest round of changes to Apple’s privacy policy in Fall 2021, you’re no longer able to know whether an [iOS or Mac user opens an email](https://reallygoodemails.com/school/apple-email-privacy). It’s gotten a lot tougher to know whether your mailing list is engaged, but the solution lies in better segmentation. When you can identify which of your contacts are active in other ways, such as when they last updated their information or participated in a campaign, then you don’t need to rely on open rates to keep your email list healthy. You can even [create successful Facebook campaigns post iOS14](https://www.elevationweb.org/blog/ios-14-and-how-it-affects-your-organization). ## 1. List Management: Where do I even begin? Start by identifying your current clients, or in the case of nonprofits, active donors. Depending on your business model, you may need to also identify contacts who are members of the same household or employees of the same organization. In our CRM (Hubspot), we have automation that copies a contact’s [Lifecycle stage](https://knowledge.hubspot.com/contacts/use-lifecycle-stages) (i.e. client status) to their company and from one contact to all other contacts with the same unique mailing address. If you want the information for the whole group to update whenever one contact’s status changes, set your automation (known as Workflows in Hubspot) to trigger whenever a property “is known.” Keep in mind that for Hubspot’s Lifecycle property the funnel only moves in one direction, from Lead to Evangelist, but you can downgrade contacts by adding an automation step to clear the Lifecycle property. Beyond the Lifecycle, you can also copy over demographic information, like an organization’s size, industry, and budget, or activity information, such as the date of the last order placed. In Hubspot you can copy this information from a Contact Record to a Company Record in order to store it long term while you cycle unengaged contacts off your mailing list. It’s also much easier to gather actionable data for 5k companies than for 20k contacts. Eventually you’ll also want to set criteria and automation to mark your VIP clients or supporters with the Evangelist lifecycle, but you can worry about that after you’ve done an initial database clean up. ## 2. Low-hanging fruit: Employees and Partners Use the same technique as above to identify all your employees, as well as employees of your partner organizations. ## 3. Now for everyone else Forms are your best tool for segmenting your contacts as you can use them to distinguish donors, volunteers, clients, staff, and job applicants from other supporters. Don’t forget to work retroactively by using automation to assign the correct Lifecycle stage to all contacts who ever filled out one of your forms. Hubspot has done a great deal of the heavy lifting for you by making it possible to select a contact’s Lifecycle stage based on the form they fill out while keeping this field invisible from the user’s side. This is where you can differentiate between followers (Subscribers), your target audience (Marketing Qualified Leads), and prospectives (Sales Qualified Leads). If many of your contacts pre-date website forms, you can still use automation to speed up the process of assigning Lifecycles to contacts. Use criteria such as past activity or source information. Hubspot’s automation around Deals also helps with identifying contacts. We have separate Deal Pipelines for sales, but also for job applicants and project management as a way to keep our databases aligned. Automation dictates their “Opportunity” lifecycle, leaving “Leads” as the only category of contacts unaccounted for. “Leads” is Hubspot’s catchall Lifecycle, meaning any contacts you import will automatically receive this status. You might want to bulk edit these contacts to subscriber status and then begin monitoring where new contacts marked as Leads come from, so that you can create automation to reassign them a more accurate Lifecycle. For example, we have automation that recognizes when a Contact Owner forgets to update information like company and Lifecycle after importing a contact and creates a task to remind them to do so. We also have automation that reminds our team members, should they forget, to associate a Company to each Deal and Ticket or how to format a field like Email Domain correctly. ## 4. Your contacts must also cycle out Data privacy laws require you to have legitimate interest in your contacts’ information, so you really need a reason to keep every contact you store and otherwise default to properly destroying that contact’s information. Legitimate reasons include subscribers, people actively seeking information about your services, current customers, and past customers to the extent advised by your accountant or legal counsel. Take a moment now to list the criteria that make someone unqualified for your contact database, beginning with they’ve unsubscribed or their email address bounces. Once you’ve outlined your criteria, create automation that begins to separate contacts that are ready to be deleted from ones for whom you have legitimate reasons to keep information. Your deletion automation might include a task or notification sent to the Contact Owner letting them know that a contact is scheduled for deletion, and including all the details necessary for that team member to make a snap decision as to whether they need to act to save the contact. The last step of your automation should be to add the expired contacts to a list for deletion. Then set a reminder to yourself, perhaps quarterly, to delete contacts on this list. Hubspot offers us the additional reassurance that if we make a mistake, we still have 90 days to recover the contact before they are gone for good. The second bit of Hubspot brilliance is their “Unengaged” List, which you can build on your own in other CRMs by filtering for contacts who haven’t clicked through the last 16 marketing emails. This dynamic list culls contacts who are [hurting your sender reputation ](https://www.elevationweb.org/blog/8-rookie-email-marketing-mistakes-from-nonprofits)because they aren’t engaged with your emails[](https://www.elevationweb.org/blog/top-7-mistakes-made-by-nonprofit-email-campaigns). These folks should be targeted for [re-engagement campaigns](https://www.elevationweb.org/blog/elements-of-successful-email-marketing-for-nonprofits), and if those aren’t successful, then they can be sent a sunsetting email before being added to your deletion list. ## Bonus: Other Lists to Help You Keep a Tidy CRM You’ve identified the purpose for each contact in your database. You’ve also created an exit strategy for all of them. Now it’s time to round out your efforts by doing some data deep-diving. Start playing with your CRM’s filter and list options to see if you can dig up any mysterious or inactive contacts. Here are a few lists we’ve used to help us identify oversights in our contact management: - Overlooked contacts — Create a list of contacts who are not receiving communications from you by filtering for subscription opt-ins and/or membership on the lists you regularly use to send communications. Anyone appearing on this list should be flowing into your re-engagement automation, and if they aren’t re-engaged, out they go. - Contacts outside your area of service — Identify contacts who are outside your service area by filtering first for IP time zone is “known” and then for IP time zone “does not contain \[your service areas, ie: USA or North America\].” You can choose whether you want to keep a subsection of these contacts who are engaged followers or cycle out all who are outside your service area. Hopefully we’ve given you not just the tools, but also the inspiration, to finally clean up your organization’s contact ecosystem. If you need help, or just a few words of support, feel free to add your comment here or to [contact us](https://elevationweb.org/contact-us) directly. *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Mailing List Automation FAQs ### Why should we clean our mailing list? Old and invalid addresses hurt deliverability and can land your emails in spam folders. Cleaning your list protects your sender reputation and gives you metrics that reflect real engagement. ### How does automation clean a list? Automated rules can flag bounces, remove invalid addresses, and tag subscribers who have not opened emails in a set period for re-engagement or removal – all without manual review. ### What is a re-engagement campaign? It is an automated series sent to inactive subscribers asking if they still want to hear from you. Those who respond stay; those who do not can be safely removed. ### Will cleaning my list shrink it too much? It may reduce the count, but a smaller list of engaged people outperforms a large list of unengaged ones. Quality drives donations and deliverability, not raw size. ### How often should we clean our list? Set up ongoing automation to handle bounces continuously, and review inactive subscribers a few times a year. Elevation’s [digital marketing services](/services-growth-marketing/) can help set this up. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Email Marketing, Nonprofit Marketing --- ### [Paid Social vs. Paid Search: Which Works Best for My Nonprofit?](https://www.elevationweb.org/blog/paid-social-vs-paid-search-which-works-best-for-my-nonprofit/) **Published:** December 22, 2021 **Author:** emily-friedrichs **Content:** **Paid search puts your nonprofit in front of people actively searching for related terms, making it strong for capturing existing intent like donations and program inquiries. Paid social targets people by interest and behavior, making it strong for awareness and reaching new audiences. The best choice depends on your goal; many nonprofits use both together.** To create brand awareness, attract loyal supporters, win over donors, and onboard new volunteers, nonprofit organizations invest in advertising. While the norm is to develop multiple campaigns each year, nonprofits rarely invest the same energy in choosing which channels they use to distribute that same content. These nonprofits are spending more money than they need to on marketing because they aren’t paying enough attention to **how** they deliver content. Social media algorithms tend to make social media tricky for nonprofits; this is especially true of organic Facebook posts, which typically attract very small audiences. Two of the most practical workarounds for nonprofits looking to expand their reach are paid social and paid search advertising: - **Paid search** tends to more cost-effective, namely because nonprofits have the opportunity to participate in [Google Ad Grants, a $10,000](https://www.elevationweb.org/blog/google-ad-grants) in-kind paid search advertising program from Google. The greatest advantage of [Google Ad Grants](https://www.google.com/grants/) is that they are infinitely renewable, although they do have a learning curve and take dedicated time each month to maintain. While the grant doesn’t offer an option to enable lookalike audiences, there is a workaround by exporting this audience from paid Google Ads and importing it into the Google Ad Grant. - **Paid social**,[ primarily Facebook Ads](https://www.facebook.com/business/ads), offers distinct benefits from paid search that may fit well with your marketing objectives depending on your organization’s present circumstances. Facebook Ads (which also includes Instagram) require more of a budget, but can be excellent for cause awareness. Like search you can target audiences using demographic segmentation and lookalike audiences, but there is no option to use keywords with paid social advertising. Both platforms allow you to leverage demographic segmentation, upload contact lists, and include a donate CTA within the ad. The way to determine which platform will work best for you is to know how both work. Once you understand which audiences and goals can be served by each channel, you’ll be able to identify which platform most aligns with your nonprofit’s current objectives. ## When to Work with Paid Search Paid search is intent-based. It responds to a user’s actions; in this case, to the words or phrase that a user typed into Google search or another search engine. Your target audience has to take the first step to seek out information before your ad will display. The advantage of this is that ads are well-timed: they appear exactly when the user is most interested in learning more about the topic. Another critical factor to note is that Google Ad Grants rely primarily on text ads, although some accounts are able to include images. This means that you don’t need to invest in high-quality videos or graphics, but yes in researching how your audience utilizes search. Also important to note is that Google Ad Grants will only reach audiences using [Google](https://www.google.com/) search, and not those who utilize other search engines like Microsoft’s version that powers Yahoo search, [Bing](https://www.bing.com/), or the pro-privacy [DuckDuckGo](https://spreadprivacy.com/why-use-duckduckgo-instead-of-google/). There are several ways to take advantage of paid search options like Google Ad Grants. They include: - **When You Need to Grow Your Community –** Paid search is an excellent way to find new audiences because you can connect with individuals based on the topics that interest them. While you can also refine your campaign based on geotargeting and other demographic filters much like you would with other campaigns, only paid search lets you use topics of interest to connect with new supporters. Most nonprofits want a wider audience to further their cause and help direct their mission, which is when they can should make the most of paid search. - **When You Need to Acquire New Volunteers *–*** The Google Ad Grant helps many nonprofits to recruit volunteers that in turn give back enormous energy to the organization. Campaigns can target specialists and professionals ready to donate their expertise, or volunteers without a special skill set but the potential to be even more passionate about your cause than you are. The best way to get new volunteers on board is to have your program and contact information at the ready as soon as someone starts an internet search about becoming a volunteer. - **When You Need to Attract New Staff Members** – Given how challenging it is to fund operation costs, most nonprofits have no budget for advertising open positions. Thankfully everyone is operating online these days, including potential new staff. Google Ad Grants is a renewable funding source that enables nonprofits to connect with potential new hires. The benefits of free Google Ad Grants are long-term. They comprise supporters and beneficiaries you connect with month over month who will eventually become volunteers, advocates, and donors. With a little upfront invest to apply for the program and learn how to manage the requirements, you can gain access to monthly marketing funds that can be used for a variety of purposes, and our [Comprehensive Guide to the Google Ad Grant](https://www.elevationweb.org/blog/google-ad-grants/) can help you get started. ## Understanding Paid Social Advertising for Nonprofits Nonprofits typically invest in communications and marketing to engage their supporters with the best possible information. However, ensuring content reaches your community is a challenge in this world saturated with information. That’s why investing in paid social promotion is a practical and actionable approach to ensure you reach your target audience. The most popular social media platform remains, for the time being, Facebook. This makes Facebook Ads, which runs across many platforms, including Instagram, the best place to create impact with paid social media. ### What You Get with Paid Social: - **Spotlight on Storytelling:** Societal challenges affect us all one way or another, but most of us only pay attention when we connect with an individual story. Social media channels allow for the combination of different media, from video to photos and infographs, so that you can build story arcs that connect with your audience. - **Educational / Informational Campaigns:** Society in general, or even the very people your nonprofit seeks to help, might not be aware of your cause. Your supporters will also periodically need to be re-engaged through stories of new challenges, opportunities, and triumphs. With paid social, you can highlight new issues, promote advocacy, propose new policies, and suggest new changemaker strategies. These kinds of campaigns draw more traffic to your website and attract donors, supporters, and volunteers. - **Brand Awareness**: You want as many people as possible to know about your organization, and Facebook accounts for over 2 billion users worldwide. Facebook Ads can connect you with people who are similar to your current supporters and with whom your story is most likely to resonate. By highlighting your mission and values in front of this new audience, you can build a larger supporter base. A lookalike audience is also achievable using Google Ads, but not through the Google Ad Grant (unless you export your list from one account to the other). ## So Between Paid Search and Paid Social, Which One Works for You? As two of the [most popular and results-oriented](https://www.elevationweb.org/blog/top-7-techniques-to-conquer-digital-fundraising-challenges) Search Engine Marketing (SEM) platforms, Google Ads and Facebook Ads can bring tremendous results to your nonprofit advertising campaigns. Either strategy requires a substantial time investment, although the outcomes and processes are slightly different. While Google Ads may attract more traffic than donations, you’re not paying to promote ads through this program, making it a more budget-friendly option for many nonprofits. But Facebook Ads can also take your campaigns to new heights if you employ the right strategies, which means keeping in mind [the changes Apple made to its privacy policy with the iOS14 update](https://www.elevationweb.org/blog/ios-14-and-how-it-affects-your-organization). A professional technical team can help you with the best techniques for ensuring that your Facebook advertising budget is used effectively. For most nonprofits, this means partnering with a [nonprofit marketing agency](https://www.elevationweb.org/nonprofit-digital-marketing-agency/) rather than hiring for an in-house position. Whether you want to build stronger relationships with your supporters, reach influential donors, or attract a wider audience, either advertising platform can be helpful in some way. As we’ve outlined in this article, your marketing goals, timeline, and target audience should dictate which one will work best for you. Feel free to[ contact us](https://go.elevationweb.org/contact-us) if you need help developing your nonprofit marketing plan or to learn more about the Google Ad Grant program or Facebook Ads. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Paid Social vs Paid Search for Nonprofits FAQs ### What’s the difference between paid search and paid social? Paid search shows ads to people actively searching for relevant terms, capturing existing intent. Paid social shows ads to people based on interests and behavior, building awareness. One meets demand; the other creates it. ### Which is better for nonprofit fundraising? Paid search often performs well for capturing people already looking to give or learn about your cause, while paid social is strong for raising awareness and reaching new supporters. The right mix depends on your specific goal. ### Should nonprofits use both paid search and paid social? Often yes. They serve different stages, social introduces your cause to new audiences, and search captures people once they’re actively looking. Using them together creates a fuller funnel. ### Don’t nonprofits get free Google Search ads? Eligible nonprofits can receive the Google Ad Grant for Search ads, which makes paid search especially cost-effective. That’s worth factoring in when deciding where to invest. [Ad Grant management](/services-google-ad-grant/) can help you use it well. ### How do I decide where to spend a limited budget? Start from your primary goal. If you need to reach people already searching for what you offer, lean toward search; if you need to build awareness with new audiences, lean toward social. Test, measure results, and shift budget toward what works. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Nonprofit Marketing, Social Media --- ### [What Nonprofits Need to Know About SEO](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo/) **Published:** December 27, 2021 **Author:** emily-friedrichs **Content:** **For nonprofits, SEO is the practice of improving a website so it ranks higher in search results, increasing visibility for the donors, volunteers, and beneficiaries they want to reach. It combines keyword-focused content, technical health, trustworthy information, and links to compete for attention in a crowded online space.** Nonprofits achieve their objectives by collaborating with strategic partners and pooling resources from donors. Even though their goal is the collective good, they have to compete with other organizations in the crowded web space. Search Engine Optimization (SEO) is a technique for increasing a nonprofit’s online visibility by improving its website’s ranking on the Search Engine Results Page (SERP). A smart [SEO strategy for your nonprofit](https://www.elevationweb.org/seo-for-nonprofits/) can help achieve crucial objectives, such as helping more beneficiaries, hiring outstanding staff, or attracting more donors and volunteers. According to 2021 research, [95% of individuals](https://inter-growth.co/seo-stats/) rarely go past the first page of search results – which implies that if your information isn’t listed in the top 10 results, people are unlikely to find it. While SEO takes time and dedication, it is well worth the effort. Here we’ve summarized eight ways that SEO helps nonprofits. ## The Impact of SEO on Nonprofits ### 1. Builds public credibility Could there be anything worse than a potential supporter navigating to your website only to get a warning message that the site isn’t safe? On July 1, 2019, Google began designating websites that lack an SSL certificate as “Not Safe,” and [30% of NGO and charity websites](https://assets-global.website-files.com/5d6eb414117b673d211598f2/5de82e1550d3804ce13ddc75_2019-Tech-Report-English.pdf) worldwide were taken by surprise. These organizations could have avoided penalties associated with site security by adding an [HTTPS domain distinction](https://www.elevationweb.org/blog/ssl-certificates-101). Paying attention to your website’s SEO keeps you abreast of changes and ensures that messages like this will never appear on your website and cause you to lose the public’s trust. ### 2. Increases visitors to your website Your organization’s search engine rank greatly influences the number of visitors your website receives. The first website to appear in search results receives a disproportionate number of clicks, with sizable shares also going to the second and third option. Only a small percentage of individuals go past the first page of search results. According to[ Backlinko](https://backlinko.com/google-ctr-stats), only 0.81% of Google users clicked on a link from the second page in a 4 million search data survey. This means that you should aim to be on the first results page for keywords that are important to your mission. ### 3. Assists in raising awareness Individuals who are passionate about a social problem or a cause are likely to use search engines to learn more about it. Having your site featured among the top results can help your nonprofit gain more visibility and attract relevant, high-quality traffic. [SEO for nonprofits](https://elevationweb.org/seo-for-nonprofits/) is one of the most effective ways to disseminate your mission’s message when combined with the correct content and calls to action on your websites. On average, SEO drives [1000%+ more traffic than organic social media](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf). ### 4. Grows online donations Donations made online are crucial to fundraising. Strong SEO ensures that donors can find you. For instance, [microsites can help donors](https://www.elevationweb.org/blog/best-design-seo-practices-for-microsites) find your events and special giving campaigns. Combine appropriate keywords with technical fixes for an easy-to-follow donor experience that optimizes donations. The effectiveness of your site’s fundraising efforts will improve! ### 5. Gives smaller organizations traction SEO is about content and usefulness to the end user, not about your organization’s size or money. This allows smaller organizations to make a name for themselves. Use proper keywords to achieve a higher ranking and increase visibility. Don’t guess what they are–do your homework. Freemium tools like [Moz, SEMrush, Ahrefs or Uber Suggest](https://ahrefs.com/blog/free-seo-tools/) allow you to identify which keywords your audience actually uses in their web searches. ##### PRO TIP: Imagine that you are a school for children with specialized needs. Your organization might have switched from the term “special education” to “specialized learning” to reduce stigma. However, [SEMrush](https://www.semrush.com/) reports that each month 260 individuals search for “specialized learning” while 12,100 individuals search for “special education.” It’s okay to keep employing specialized learning as a keyword; but you’ll also want to use special education as a modifier. You can educate website visitors about the language once they’ve found you and become interested in your organization. Of course, you’ll also need to combine your research on the frequency of search terms with information about how much content is already ranking for those searches to develop a strategy with impact. ### 6. Garners attention locally When your organization has a local emphasis, why concentrate on something as worldwide as online search ranking? Search engine results consider geographic information. So when you improve your SEO, your nonprofit will rank higher in searches that contain your city, such as “pet rescue St. Louis,” as well as searches by a user in your city that are more generic, such as “pet rescue.” You can boost your regional rankings on Google Search, a practice known as “local SEO,” by completing a [Google Business Profile](https://www.google.com/business/?gmbsrc=us-en-et-gs-z-gmb-l-z-h~my%7Credirect%7Cu&ppsrc=GMBLR&utm_cam), adding a Google map image to your site, and Yelp reviews. ### 7. Builds your reputation Strong SEO includes regularly adding and improving your website content. This is an opportunity for your organization to demonstrate its evolving strategy and thought leadership. Updating the public increases your nonprofit’s credibility, and it’s fun to chat about accomplishments. Publishing expert material links you to others working in your field. You can utilize sites like[ Answer the Public](https://answerthepublic.com/) to discover what questions people have been asking in Google. Once you have an understanding of your community’s concerns, you can develop material for them and other audiences with similar interests. Some ideas include educational activities for parents to do with children. You can also comment on current events that are relevant to your purpose, or spotlight your programs on awareness days related to your mission. Share your knowledge, and don’t forget to request a link back to your website at the end of your article. Links to and from your site improve SEO for nonprofits. ### 8. Makes your other campaigns more effective Like any other marketing tactic, SEO performs best for nonprofits as part of a comprehensive marketing strategy. SEO has the potential to improve the effectiveness of everything your organization does online. Your ongoing actions will be more appealing and productive if you focus on keywords to match yourself with possible supporters and use them throughout your website and social media profiles. ## How to Know If Your SEO Needs Help Common causes of poor SEO performance include a lack of mobile responsiveness, slow site speed, outdated content, or a low link profile. To detect these and other possible issues, run your site through a SEO tool. If you don’t have access to paid SEO software, we’ve created a [free SEO tool](https://go.elevationweb.org/seo-audit-tool) specifically for nonprofits. Once you have a generalized rating, the next step is to investigate where the problems lie and decide what needs to be prioritized by conducting an SEO audit. From there you’ll have an actionable list covering both technical fixes (requires coding) and on-page and off-page improvements, which are content and link-based, no coding required. ## How to Improve A Poor Rating ### Test Your Mobile Friendliness A report released by Statista revealed that approximately[ 4.3b unique users](https://www.statista.com/topics/779/mobile-internet/#:~:text=In%202020%2C%20the%20number%20of,mobile%20device%20to%20go%20online.) accessed the web using mobile devices in 2020— which is 90% of global internet users. It’s one of the reasons why Google penalizes sites that are not mobile responsive. Some NGOs have websites that are not appropriately mobile friendly, since requirements for mobile have continued to evolve. A good way to check whether this could be negatively impacting your SEO is to test [how mobile-friendly your website is](https://search.google.com/test/mobile-friendly). ### Optimize Your Content Content is half the battle for good SEO. One of the top objectives of search engines is to serve the most current and relevant information to internet users. As such, search engines continuously crawl websites and rank pages accordingly. Here are a few aspects that Google’s search algorithm uses: - It favors content pieces that are longer than 1000 words - Content with keywords and long-tail keywords in the right density - Content with sufficient internal and external links - Content with rich formats like images or infographics Information should be updated on a fairly regular basis, informative, and engaging for your audience. Assuming that your organization is putting useful information out there, then what might be preventing you from ranking could be technical or off-page SEO problems, like not having enough links pointing to your website or not structuring the html correctly using tags like

. A great tool for efficiently reviewing your website content to see where problems may lay is the Yoast SEO widget. Yoast provides suggestions on what you can implement to optimize your content. You’ll want to spend some dedicated time learning SEO best practices, such as structured headers, readable content, and backlinking. You can also utilize[ Google Analytics](https://www.elevationweb.org/blog/google-analytics-strategy-for-nonprofits-blog) to understand how website traffic is interacting with your content. For example, content with a high bounce rate can indicate low-quality content that doesn’t fulfill user intent. ### Work on the Technical SEO Technical SEO puts good content on the path to success. The role of technical SEO is to make the crawling and indexing process smooth, which is essential in attaining high search rankings. Technical SEO for nonprofits also improves the experience of your website visitors. If you don’t have someone who codes in house, you’ll need to work with a developer to polish the ailing aspects of your site. Developers use[ Merkle](https://technicalseo.com/tools/mobile-first-index/) or[ Schema Mark-up](https://ahrefs.com/blog/schema-markup/) tools to improve indexability and auditing tools to investigate technical SEO problems including the site map, robot.txt and mobile responsiveness. Some of the most critical areas to improve include: - Website Speed – The speed of a site affects User Experience, so Google penalizes slow sites. Pages that open or respond slowly will rank dismally in search results despite having premium quality content. You can use tools like Google Page Insights, [GTMetrix](https://gtmetrix.com/) or [Pingdom](https://tools.pingdom.com/) to test your website’s speed. Improvements usually involve optimizing site images, enabling a browser cache, or using CDN. - Crawl Errors – Check the robot.txt file to identify anything that might keep search bots from accessing the site. You can use the Google search console to identify errors and fix them promptly. - **Redundant Content –** Competing and duplicate content are not ideal because respectively they dilute search rank and can lead a search engine to rank the wrong page or to block pages altogether. Use a free SEO tool to identify and fix duplicate content. In instances where repetition is unavoidable and you want both pages to appear in search results, you can use canonical URLs. The reasons listed in this article are only some of the many benefits to improving your nonprofit’s SEO. There are plenty more, but the essential thing to remember is that SEO boosts visibility and attracts high-quality traffic for your nonprofit as you work towards your objectives. If you have more questions about WordPress edits or other SEO-related services, please [reach out](https://go.elevationweb.org/contact-us). We’re happy to discuss! *For the full picture of how nonprofits get found, see our complete [nonprofit SEO guide](/blog/nonprofit-seo-guide/).* ## Nonprofit SEO Basics FAQs ### What does SEO do for a nonprofit? It raises your visibility in search so more of the right people find you, including donors, volunteers, and the beneficiaries you serve. Higher rankings bring steady, no-cost traffic over time. ### What are the main parts of SEO? On-page content and keywords, technical health such as speed and mobile-friendliness, trustworthy and authoritative information, and links from other reputable sites. Each part reinforces the others. ### How do nonprofits choose the right keywords? Start with the words your supporters and beneficiaries actually use, including local and program-specific terms. Targeting realistic, relevant phrases beats chasing broad terms you cannot rank for. ### Is SEO worth it for a small nonprofit? Yes. SEO levels the field by helping you compete on relevance and helpfulness rather than budget. Even modest, consistent effort can win visibility for the terms that matter to your mission. ### How do we get started with nonprofit SEO? Audit your site’s technical health, fix what holds it back, and publish content that answers your audience’s questions. [SEO and GEO services](/services-seo-geo/) can help you focus on the changes that move rankings. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** SEO for Nonprofits --- ### [4 Tips for Involving Supporters in Your Virtual Fundraising](https://www.elevationweb.org/blog/4-tips-for-involving-supporters-in-your-virtual-fundraising/) **Published:** January 24, 2022 **Author:** wayne-elsey **Content:** **Involving supporters in virtual fundraising means giving them active roles, such as peer-to-peer fundraising, sharing your campaign, volunteering online, or contributing content, rather than only asking for donations. When supporters help spread the message and feel ownership of the cause, virtual events reach further and raise more than appeals alone.** In this day and age, virtual fundraising is critical for any nonprofit, yet effectively leveraging virtual strategies can be difficult for many smaller or less tech-savvy organizations. With the internet being a major part of people’s everyday lives, there’s mounting pressure to engage your supporters on these mediums and constantly update your virtual strategies to keep up with the times. On top of that, the pandemic continues to add urgency to virtual fundraising as in-person events are canceled, postponed, or held with restrictions. So, with everyone stuck in a virtual or hybrid engagement landscape, how can you stand out, engage supporters online, and [navigate the obstacles of digital fundraising](https://www.elevationweb.org/blog/5-online-fundraising-obstacles-and-how-to-avoid-them)? Here are just a few of our top suggestions: 1. Optimize your website design. 2. Revamp your volunteer program. 3. Inspire your local community. 4. Brainstorm fun and accessible event ideas. With these techniques, your organization can maximize the success of your current fundraisers, thoroughly engage supporters, and even launch new and [unique fundraising initiatives](https://funds2orgs.com/unique-fundraising-ideas-guide/) that spark long-term engagement. Ready to strengthen your virtual fundraising strategies? Let’s jump right in. ## 1. Optimize your website design Your online platform is the first place that supporters will turn to if they have questions about upcoming fundraisers or your event lineup. Additionally, your website is the first point of contact that many potential donors will have with your organization. Regardless of whether a casual searcher or a loyal supporter is browsing your site, you want to make sure that *all* online users have a positive experience. While a poor user experience can cost your organization potential supporters and discourage engagement in your virtual campaigns, a positive experience can lay the foundation for future fundraising success. To [ensure that your website is fresh, engaging, and interactive](https://www.elevationweb.org/blog/how-to-keep-your-website-fresh-interactive-and-engaging), consider using: - A simple, clean layout with minimal pop-ups. - Consistent branding across your entire site. - A search engine feature to help users find the content they need. - An easily locatable donation button visible on every page. - A well-worded and organized menu and navigation bar. - High-quality images and concise, compelling storytelling on your landing page. Your website is a living, evolving advertisement for your brand, events, and services. The main goal of your site is to create an easily navigable, persuasive hub of engagement that will funnel users to the donation page and inspire them to sign up for newsletters and events. Of course, not every fundraising professional is an experienced graphic designer or a coder. Luckily, you don’t have to be an HTML or UX expert to create a clean, aesthetically pleasing, and engaging website. With the right web development platform, anyone can implement these essential features into their online site. Not to mention, these web strategies will allow you to [leverage technology to boost donor engagement](https://www.elevationweb.org/blog/3-ways-to-use-technology-to-boost-donor-engagement), increase donor acquisition, and more effectively market your online fundraising initiatives. ## 2. Revamp your volunteer program Your donors aren’t your only supporters. Volunteers are another critical source of support for any fundraiser, whether in-person or virtual. Improving your volunteer management and [volunteer recruitment strategies](https://blog.memberclicks.com/volunteer-recruitment-ideas) will directly boost the success of your online fundraising. Your local community is an invaluable resource to begin looking for potential recruits and spread the word about your virtual volunteer opportunities. Email or call local clubs, schools, ministries, and volunteer centers to tap into a readily available source of local support. Social media is another great way to raise awareness of your volunteer opportunities and engage your supporters in fresh and unique ways. Segment your supporters by age to determine which platforms they would likely use, and then optimize your content to suit each channel. For example, Instagram is a great location to search for younger volunteers, and short video ads, photographs, and digital flyers are all well-suited to the platform. To dive further into the subject, take a look at [Double the Donation’s guide to volunteer management](https://doublethedonation.com/tips/nonprofit-software-and-resources/volunteer-management-guide/), which explores what goes into effective recruitment, training, and management. The article includes volunteer program best practices, tips and tricks for every stage of the process, and features to look out for in volunteer management software. You can create an unforgettable volunteer experience that leads to maximum fundraising success with the right tips in mind! ## 3. Inspire your local community No matter how large your organization may eventually become, your local community will almost always be your most dedicated base of support. Your “hometown” is the hub of your advocates, with a sense of local pride for your organization and all that it gives back to the community. To maximize this local support, you might consider collaborating with local businesses, clubs, and organizations in your next fundraising initiative. By partnering with other hometown heroes, you can ease the financial burden of these events, increase your marketing reach, create valuable organizational alliances, and raise more awareness for your cause. Another best practice to reach out to the local community is to [infuse nonprofit storytelling](https://gettingattention.org/nonprofit-storytelling) into all of your multi-channel marketing efforts. This technique allows you to empower and inspire locals with your cause’s story and become protagonists in your struggle against the obstacles to that mission. If leveraged correctly, these tools can [turn your advocates into full-fledged donors](https://www.elevationweb.org/blog/turning-advocates-into-donors-5-strategies-you-need-to-try). You will create a deeper relationship between your organization and your supporters and illustrate how helping your cause shows support for the entire community. ## 4. Brainstorm fun and accessible event ideas The pandemic has shaken up event plans for many organizations, and many fundraising coordinators have been left scratching their heads at which virtual-friendly fundraisers will engage their supporters. Whether your organization is a national nonprofit struggling with virtual engagement or a small PTA program [looking for school fundraising ideas](https://funds2orgs.com/school-fundraising-ideas-guide/), these initiatives will help any organization to freshen up its fundraising strategies: - **Shoe drive fundraisers.** Collaborate with a shoe drive fundraising coordinator to put on this easy, in-person or virtual fundraising event. Participants simply donate their gently worn, new and used shoes. Then, the coordinator makes a contactless pick-up and sends your organization a check for its contribution. Simple, fun, and highly accessible, this is our top choice for any fundraising organization. - **Online classes and game nights.** Cure people’s pandemic boredom by hosting fun courses and game nights for participants to enjoy. For an entry fee, attendees will be able to take cooking classes, participate in a paint-and-sip, or enjoy a variety of other evenings of exciting competition and learning. - **Text-to-give campaigns.** This type of fundraising campaign requires minimal management and planning. Your organization simply makes a heavy marketing blast to encourage donors to text a keyword to your fundraising phone number. Participants can effortlessly give to your organization in this flash fundraising event with just a few clicks on their mobile devices. ![Check out a few of our favorite virtual fundraising ideas to get supporters excited and involved in your cause.](https://www.elevationweb.org/wp-content/uploads/2026/06/PP-Funds2Orgs-Elevation-4-Tips-for-Involving-Supporters-in-Your-Virtual-Fundraising_virtual-fundraising-ideas.png)These fundraisers provide a variety of versatile and cost-effective ways for your organization to diversify its fundraising strategies. If you’re interested in exploring even more fun and accessible fundraising campaigns, this [Funds2Orgs master list of fundraising ideas for nonprofits](https://funds2orgs.com/fundraising-ideas-for-nonprofits/) has more than 45 fundraising types, as well as their cost, difficulty, and earning potential. That way, you can find the campaign ideas that suit your organization’s needs. --- If your organization has struggled to engage and retain supporters, know that you’re not alone. Donor attrition and falling fundraising turnouts have become a major problem for many organizations, and we hope that you’re soon able to overcome these challenges. With these tips and tricks in mind, your organization will be one step closer to revitalizing your fundraising efforts and boosting your supporters’ engagement. In fact, your organization will likely emerge from the pandemic with stronger fundraising initiatives than ever before! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Virtual Fundraising Engagement FAQs ### How do I get supporters more involved in virtual fundraising? Give them active roles like peer-to-peer fundraising, sharing your campaign, hosting their own mini-events, or creating content. People who participate, not just donate, expand your reach and feel more connected to the cause. ### What is peer-to-peer fundraising? Peer-to-peer fundraising lets supporters create their own fundraising pages and raise money from their networks on your behalf. It extends your reach to people you could not contact directly and turns supporters into ambassadors. ### How do we keep virtual fundraising engaging? Use interactive elements, real-time updates, clear goals, and chances for supporters to participate and be recognized. Showing progress and celebrating contributions keeps energy high throughout the campaign. ### How do we thank virtual fundraising participants? Thank them promptly and specifically, recognize fundraisers and volunteers publicly when appropriate, and share the impact their efforts made possible. Genuine appreciation encourages people to participate again. ### Do virtual fundraisers work as well as in-person events? They can, when designed well. Virtual events remove travel barriers and can reach a wider audience, though they require strong promotion and engagement to replace the energy of being together in person. ![author avatar](https://secure.gravatar.com/avatar/95a61057463de86a51f9dc411c680b68f69c1beaeb45b22a6e0fc20eab0f4d88?s=300&d=mm&r=g) wayne-elsey [See Full Bio](https://www.elevationweb.org/author/wayne-elsey/) [ ](https://www.elevationweb.org/author/wayne-elsey/) **Categories:** Fundraising & Donations --- ### [Providing Donation Receipts: 4 Compliance Requirements](https://www.elevationweb.org/blog/providing-donation-receipts-4-compliance-requirements/) **Published:** February 8, 2022 **Author:** sharon-cody **Content:** **A donation receipt is a written acknowledgment a nonprofit provides to confirm a gift, and U.S. rules require certain details so donors can claim tax deductions. Receipts should include the organization’s name, the donor’s name, the date and amount or description of the gift, and a statement about whether goods or services were provided in return.** Walking donors through the giving process from their first interaction with your organization to their [eventual conversion](https://www.elevationweb.org/blog/3-tips-for-an-online-donation-page-that-converts) requires a dedicated effort from your nonprofit. However, even after processing your supporters’ gifts, there is often still one last step: providing a donation receipt. Donation receipts are a fundamental part of tracking donations and maintaining transparent financial practices. While donation receipts are not complicated, nonprofit professionals less experienced with legal compliance matters may feel hesitant to make concrete decisions about their organization’s practices. To help your nonprofit feel informed and secure when creating and distributing donation receipts, this article will cover four key compliance requirements: 1. Include essential information. 2. Distribute receipts when specific requirements are met. 3. Send written receipts. 4. Be aware of exceptions. By following these items, you can provide your donors with more accurate, helpful receipts and set your nonprofit up for success for your own routine [state filing requirements](https://labyrinthinc.com/nonprofit-state-filing-requirements/). Let’s get started. ## 1. Include essential information The IRS has dictated a few requirements that all official donor receipts must have. Additionally, there are a few extra elements that you can include on your receipts to create a better, more welcoming and transparent giving process. [Labyrinth’s fundraising legal requirements guide](https://labyrinthinc.com/fundraising-legal-requirements/) specifies the six requirements your receipt must have: ![Labyrinth_Elevation_Providing Donation Receipts_ 4 Compliance Requirements_Supplementary](https://www.elevationweb.org/wp-content/uploads/2026/06/Labyrinth_Elevation_Providing-Donation-Receipts_-4-Compliance-Requirements_Supplementary.jpeg) 1. The name of your nonprofit 2. The donor’s name 3. The date the donation was received 4. The amount donated 5. A description of what was donated if it is not a monetary donation 6. A statement that no goods or services were provided in exchange for the donation or a description and estimated value of the goods and services that were provided in exchange For faith-based organizations, there is also an extra seventh requirement that donation receipts must specify that only intangible religious benefits were given in exchange for the donation. For example, this would include benefits such as the ability to attend weekly service at a local church free of charge, but would not include the travel expenses paid to go on a mission. Remember that while donation receipts are meant to maintain transparency between your organization and your donors, it’s also your responsibility to [protect your donors’ privacy](https://www.elevationweb.org/blog/protecting-your-donors-3-data-privacy-priorities). Your nonprofit will be responsible for keeping the required information on file for your donation receipts, as well as contact information in order to appropriately deliver the receipt. ## 2. Distribute receipts when specific requirements are met While it’s good practice to give donation receipts to all of your donors, you are only legally required to when specific criteria are met. There are two situations in which you will be obligated to provide a donation receipt: 1. **A single donation of $250 or more.** If a donation is worth $250 or more, you will need to provide a receipt with all of the previously listed requirements. 2. **Donations of $75 or more that were given in exchange for something of value.** This requirement can be a bit vaguer than the previous one. For instance, if the goods or services given in exchange for the $75 are of negligible value, then a receipt will not be needed. This can include small prizes given in exchange for donating to a campaign. For example, a crowdfunding campaign might give a keychain or bumper sticker to donors who gave $100 or more. In this case the value of the prize would be considered negligible when compared to the amount donated, and a donation receipt would not be required. If a donor requests a donation receipt, you should always make an effort to give them one, even if they don’t meet the above requirements. While small contributions will likely have less significant impact on either your donors’ or your [nonprofit’s tax returns](https://labyrinthinc.com/how-to-prepare-a-nonprofit-tax-return/), providing requested receipts can help maintain a positive relationship between you and your supporters. ## 3. Send written receipts Donation receipts must be written through either traditional or electronic means to be valid. While verbal confirmation can be a good start for confirming a donation, the eventual receipt will need to be written. To meet this requirement, many nonprofits rely on email to get in touch with donors and deliver receipts quickly. While all donation receipts must have the same set of required information, some are better written, more helpful, and more engaging than others. You can improve your donation receipt emails or traditional letters with the following strategies: - **Use automatic messages.** Automatic messages take the guesswork out of sending donation receipts. Consider using your [donor engagement and messaging technology](https://www.elevationweb.org/blog/3-ways-to-use-technology-to-boost-donor-engagement) to set up automatic receipts for all donations to ensure each of your donors receives a receipt immediately. - **Add a thank you message.** You should be sure to thank your donors after each contribution, and nonprofits who send donation receipts for all gifts can take the opportunity to combine the two. Instead of sending your donors multiple emails, add a thank you message at the top or bottom of your donation receipts. - **Create a template.** If you’re unsure what to say in your donation receipts, consider using a template. Resources like [Fundraising Letters’ donor thank you letters templates](https://www.fundraisingletters.org/donor-thank-you-letters/) can be a good place to start for finding templates to work with. After selecting a template that works well for your receipts, be sure to customize it with details about your nonprofit to create a more unique, branded experience for your supporters. When creating your donation receipts, carefully consider their formatting. While extra words of thanks and a reminder of your nonprofit’s mission are engaging details, ensure they don’t distract or obscure the essential information you need to communicate. For example, you might consider creating a two column donation receipt with a message of thanks in one column and a list of the required information in the other. With this format, donors will be able to find the information they need with a quick scan and can also take the time to appreciate your thoughtful words of appreciation. ## 4. Be aware of exceptions While for the most part donation receipts are relatively straightforward, there are a few exceptions to be aware of. Most of these complications will not dramatically change the contents of your donation receipt, and nonprofits that distribute donation receipts for all contributions are unlikely to have any problems. However, it’s still a good idea to be knowledgeable about more complex donation situations, including: - **Insubstantial goods.** As mentioned, you do not need to provide a donation receipt if you give donors insubstantial goods and services in exchange for their contributions. Whether or not something is “substantial” is determined by its monetary value. The IRS defines an insubstantial fair market value as not more than 2% of the donation or $50, whichever is less. Alternately, token branded items given in exchange for a donation of $25 or more are considered of insubstantial value. ([Revenue Procedure 90-12](https://www.irs.gov/pub/irs-tege/rp_1990-12.pdf)) - **Intangible religious benefits.** Churches and faith-based organizations need to reference the intangible religious benefits they provide on their donation receipts, but they do not need to go into any greater detail or estimate the benefits’ value. - **Matching gifts.** Some of your supporters may work for a company with [a matching gift program](https://360matchpro.com/matching-gifts/). This means that when they donate to a charitable organization, their employer will match their donation. For matching gifts, you’ll need to provide donation receipts to both the donor and their employer. Additionally, the platform you collect donations through can sometimes complicate receipts. For example, [Facebook allows a nonprofit’s supporters to run campaigns](https://www.elevationweb.org/blog/how-to-run-an-effective-nonprofit-campaign-on-facebook) on their behalf at their own discretion. The funds collected through these fundraisers will be sent to your nonprofit, but you will not receive information about the individual donors. In this case, your nonprofit will not distribute receipts and instead rely on Facebook to do so. Donation receipts are ultimately a tool that helps your nonprofit and your donors stay organized, while also facilitating a transparent relationship. Use your messaging and communication tools to create automatic donation receipts, and consider sending them to every donor, even when it’s not strictly required. *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Donation Receipt Compliance FAQs ### What information must a donation receipt include? A compliant receipt generally lists the nonprofit’s name, the donor’s name, the gift date, the amount or a description of non-cash gifts, and a statement noting whether any goods or services were provided in exchange. ### Are nonprofits required to send donation receipts? Donors generally need written acknowledgment to claim a deduction, and specific thresholds trigger formal requirements. Sending receipts for all gifts is good practice and supports transparency and donor trust. ### What is a quid pro quo donation and how is it receipted? A quid pro quo donation is one where the donor receives goods or services in return, such as an event ticket. The receipt must state the value received so the donor deducts only the eligible portion. ### When should a nonprofit send a donation receipt? Sending receipts promptly after a gift is best, both for compliance and donor experience. Many organizations automate immediate receipts and also provide year-end summaries. ### Can donation receipts be sent by email? Yes. Electronic receipts are widely accepted as long as they contain the required information. Automated email receipts are convenient and create a clear record for both the donor and your organization. ![author avatar](https://secure.gravatar.com/avatar/fbcdf25dcd4534ea46f0741d33abbeb1d1a2938e2572f77715c98a45eb4e3342?s=300&d=mm&r=g) sharon-cody [See Full Bio](https://www.elevationweb.org/author/sharon-cody/) [ ](https://www.elevationweb.org/author/sharon-cody/) **Categories:** Email Marketing, Fundraising & Donations --- ### [5 Tips to Amplify Your Fundraising Initiatives Online](https://www.elevationweb.org/blog/5-tips-to-amplify-your-fundraising-initiatives-online/) **Published:** April 28, 2022 **Author:** jay-love **Content:** **To amplify online fundraising, optimize what you already have rather than starting from scratch: streamline your donation experience, segment and personalize your outreach, tell specific impact stories, add recurring and matching options, and track results so you can double down on what works. Small, focused tweaks often raise ROI faster than new campaigns.** You work hard to raise funds that power your nonprofit’s mission. You promote your [online fundraising pages](https://www.elevationweb.org/blog/5-simple-digital-fundraising-tips-for-nonprofit-organizations), host engaging fundraising events, and engage with donors on a regular basis to encourage them to continue powering your mission. With all of that on your plate, you might be wondering how you’ll fit a new fundraising campaign into your busy schedule. **One way to increase your fundraising revenue is to optimize your current fundraising strategy to increase your return on investment (ROI).** By making a few simple tweaks to your current strategy, you can boost your ROI and raise more funds. All of these tweaks can be [done](https://bloomerang.co/blog/online-fundraising/)[ online](https://bloomerang.co/blog/online-fundraising/) as well, making them convenient for your team to implement. In this guide, we’ll cover tips that can help your nonprofit do more with your current strategies, including: 1. Personalizing interactions with your donors 2. Promoting recurring donations and sharing suggested giving amounts 3. Asking donors to cover the payment processing fees on their donations 4. Leveraging peer-to-peer fundraisers leading up to events 5. Asking donors to find out if their donations are eligible to be matched If you’re able to increase your fundraising ROI for a campaign that raises an average of $50,000 by just 5%, you’ll raise an additional $2,500! Now, imagine you implement that same positive change across your entire fundraising strategy. You’ll raise thousands of more dollars throughout the year. Let’s dive in to learn more about how to optimize your fundraising initiatives. ## 1. Personalizing interactions with your donors An important data point to track is the cost to acquire each donor. Just as important, however, is your first-time donor retention rate. As [Bloomerang’s donor retention guide](https://bloomerang.co/donor-retention/) explains, “If a new donor gives only once—as nearly 70% do—then you’re often left with a loss on your initial investment to gain that new donor.” Retaining donors is significantly less expensive than acquiring new ones. Plus, donors tend to give more over time as they build stronger relationships with your organization. That’s why focusing on your donor retention rate is so important. **The key to retaining these supporters is to develop deeper relationships with them—something you can do by personalizing your interactions with them.** As you reach out to your existing donors, personalize each message to further [engage your support base](https://www.elevationweb.org/blog/5-timeless-strategies-to-engage-and-retain-the-modern-donor). Some of the strategies you can use to personalize these interactions include: - **Effectively leveraging donor segments.** Understanding where your supporters are in their engagement with your organization can help you better reach them. You wouldn’t reach out to a recurring donor and a first-time supporter in the same way. Therefore, use segmentation to define where supporters are in their engagement with your nonprofit and write messages specifically targeted to these groups. - **Including donor-specific details.** Add details that are specific to the individual you’re reaching in your messages, such as their name or the last event they attended. If your donor management solution offers marketing tools, you can automatically populate these details in your messages, pulling from the information stored in your database. Continuously offer additional opportunities for your donors to get more involved with your organization in your outreach efforts. The more involved they are, the more information you can gather to further personalize your outreach efforts, creating a cycle that continues to grow and strengthen relationships. ## 2. Promoting recurring donations and sharing suggested giving amounts Most organizations leverage online donation forms on their websites as a way to secure donations from their supporters. By making small changes to your [online giving page](https://www.elevationweb.org/blog/how-to-build-the-absolute-best-online-donation-form), you can capture additional gifts and encourage donors to make larger donations. You can do that by simplifying your form and only asking for the necessary information from supporters. You can also add two items to your forms to optimize them: an option for the donor to make a recurring donation and some recommended giving amounts. ### Recurring donations Offering the option to make a recurring donation on your donation form makes it easier for donors to give more regularly and can turn your one-time supporters into regular contributors to your mission. Plus, supporters tend to give more over time when they set up recurring donations. Imagine a donor plans to give a donation of $100. Instead, they could choose to give a monthly donation of $10. Throughout the year, they’ll end up giving $120 rather than the one-time gift of $100. Spreading out the contributions over time is easier on their wallets, and you receive more money than you would have had they made a one-time gift. It’s a win-win! Recurring donations can also help boost your retention rate. Monthly giving programs have a retention rate of over [80% for one year and 95% over five years](https://www.networkforgood.com/resource/why-recurring-giving-matters/). If you notice a donor tends to give on a semi-regular basis, you might suggest they sign up to make a monthly contribution to make the process of donating easier for them while increasing the likelihood that they’ll keep giving. ### Suggested giving amounts In addition to offering the option to make a recurring donation, you should help donors choose the amount they want to contribute with suggested giving amounts. A donor may wonder how much to give because they have no idea about how much other people tend to donate. These suggestions leverage social proof to help donors determine how much they want to donate to your cause. Suggested giving amounts can also increase the amount that your organization makes through your donation page. Choose your suggested donation amounts based on your average gift sizes. For example, if your average donation is $20, you might offer $25 as the lowest or second-lowest gift amount option. [Studies show](https://bloomerang.co/blog/upgrade-nonprofit-donors-using-suggested-donations/) that listing your suggested amounts from highest to lowest instead of lowest to highest can also increase your overall donation amounts, encouraging more people to choose higher amounts. For example, you might order the suggested giving amounts from left to right as: - $100 - $50 - $25 - $10 You would do this instead of listing them in this order: - $10 - $25 - $50 - $100 You can see the results of that study in the image below: ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Bloomerang_Elevation_5-Tips-to-Amplify-Your-Fundraising-Initiatives-Online.png) **By making some small adjustments to your donation pages, you can encourage your supporters to give more frequently and to give higher amounts.** ## 3. Asking donors to cover the payment processing fees on donations Another small way to increase your total return on investment from your online donation page and other online fundraising opportunities is to give your supporters the option to cover the [payment processing fees](https://recharity.ca/donation-processing/). Imagine your nonprofit receives $100 donations from 50 supporters as a part of a fundraising campaign. This means you’ll have raised $5,000 during the campaign. However, if you pay 4% in payment processing fees, you’ll have netted $4,800 instead of $5,000. But, those 50 donors choose to cover the payment processing fees, you’ll keep that $200 while they’ll only pay $4 more on top of their original contribution, which is a fairly small ask for most supporters. Look for online fundraising software that offers a checkbox on your form that will allow your donors to cover the processing fee on their own contribution. Here’s an example of what that might look like: ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Bloomerang_Elevation_5-Tips-to-Amplify-Your-Fundraising-Initiatives-Online-1.png) ## 4. Leveraging peer-to-peer fundraisers leading up to events Hosting events is an important opportunity for organizations to raise substantial amounts of money from supporters. The more you can raise to offset the price of the event, the higher your final ROI and the more you can grow the event in the future. **Launching a [peer-to-peer fundraising campaign](https://bloomerang.co/blog/peer-to-peer-fundraising/) leading up to your event offers two opportunities to help your organization get more out of this opportunity:** - **You can raise additional revenue for the campaign.** Ask your dedicated supporters to launch their own fundraising pages and raise money on behalf of your organization. This will allow your team to focus more on the event itself and how you can make the most of that opportunity. - **You can generate additional marketing for the event.** Be sure the fundraising pages that your ambassadors are using to raise funds for your cause also include information about the upcoming event. On the donation confirmation page, you might even offer a link to your event registration page or a discount on registration for those who contribute to peer-to-peer campaigns. This generates [additional marketing](https://www.elevationweb.org/blog/4-powerful-marketing-tips-for-fundraising-organizations) for the event, growing your attendance. When you can accomplish multiple goals with a single strategy, you’ll naturally increase your return on investment overall. By pushing peer-to-peer fundraising campaigns before a major event, you can amplify your fundraising efforts during that event itself. ## 5. Asking donors to find out if their donations are eligible to be matched Many [companies offer to match donations](https://360matchpro.com/matching-gift-companies/) made by their employees. This allows your donors to make double the impact without giving more than their original donation amount. Many donors are unaware of their eligibility for these programs. Therefore, your organization needs to [inform your supporters](https://www.elevationweb.org/blog/incorporate-matching-gifts-into-your-online-strategy-7-tips) of the opportunity. Ask them to research their eligibility with their company or offer a matching gift database search tool so they can look it up easily during the giving process. --- Maximizing each of your campaigns means increasing your return on investment and increasing your overall revenue. These tips will help your organization get more out of your existing opportunities and raise additional funds. Good luck! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Online Fundraising FAQs ### How can nonprofits raise more money online? Often the fastest gains come from improving your current strategy, not adding new ones. Streamline the donation flow, personalize outreach, sharpen your impact story, and offer recurring giving. Small optimizations to existing campaigns can meaningfully raise returns. ### What is fundraising ROI and why does it matter? Return on investment compares funds raised to the time and money spent raising them. Watching ROI helps you focus limited resources on the channels and campaigns that generate the most support per effort. ### How does personalization improve fundraising? Segmenting your audience and tailoring messages to a donor’s history and interests makes appeals more relevant, which lifts response. A message that speaks to someone’s past giving outperforms a generic mass email. ### Why should we offer recurring giving? Monthly donors provide steady, predictable revenue and tend to give more over their relationship with you. Promoting a recurring option turns one-time supporters into sustained ones with little added effort. ### How do we know if our fundraising is working? Track key metrics like conversion rate, average gift, and donor retention, then compare campaigns over time. Data shows which efforts pay off so you can reallocate budget toward what actually drives donations. ![author avatar](https://secure.gravatar.com/avatar/e6bb8a858f4621c4073bc1d13d5960831f0f21b28fd9497fa6a90ca9a34ac05f?s=300&d=mm&r=g) jay-love [See Full Bio](https://www.elevationweb.org/author/jay-love/) [ ](https://www.elevationweb.org/author/jay-love/) **Categories:** Fundraising & Donations --- ### [Marketing Your Fundraisers on Social Media: 6 Tips](https://www.elevationweb.org/blog/marketing-your-fundraisers-on-social-media-6-tips/) **Published:** August 9, 2022 **Author:** mike-barros **Content:** **To market a fundraiser on social media, focus on a few fundamentals: know your audience, use the platforms where they spend time, vary your post formats, post consistently, keep branding recognizable, and recruit ambassadors to amplify your reach. A planned, consistent approach, not luck, is what turns social posts into fundraiser attendance and donations.** If you’re a nonprofit planning to market a fundraiser, you’re likely deciding how social media will fit into the equation. (If you’re not, you probably should be!) While it may seem like there’s no rhyme or reason to what is popular on any given day on any given platform, there’s more to social media than luck. Implementing the right [social media strategy](https://www.elevationweb.org/blog/3-social-media-strategies-every-nonprofit-should-employ) can make the difference between a popular fundraiser and a lackluster one. In this guide, we’ll look at six ways to improve your approach, reach more followers, and hit your fundraiser goals: 1. Know your audience. 2. Leverage multiple platforms. 3. Diversify your posts. 4. Post regularly. 5. Use consistent branding. 6. Recruit ambassadors to amplify your message. As you implement these tips, you’ll likely want to know if they’re helping and how much. Luckily, most social networking sites offer built-in analytic tools that allow you to track how well your content is engaging your online audience. When you understand what’s receiving clicks and views, you can better plan your future [donor communications efforts](https://www.nonprofiteasy.com/features/donor-communications/) for promoting your fundraiser on social media. Let’s dive in! ## 1. Know your audience When deciding on your social media strategy, it’s helpful to know who your audience is, what they like, and where they are online. Different demographics tend to use different social networking sites and desire different types of content. Younger generations tend to be most active on Instagram and TikTok. In contrast, older generations tend to be more active on Facebook, Twitter, and LinkedIn. In practice, for example, it would likely be challenging to [run an eff](https://www.elevationweb.org/blog/how-to-run-an-effective-nonprofit-campaign-on-facebook)[ective fundraising campaign on Faceboo](https://www.elevationweb.org/blog/how-to-run-an-effective-nonprofit-campaign-on-facebook)[k](https://www.elevationweb.org/blog/how-to-run-an-effective-nonprofit-campaign-on-facebook) if most of your supporters are in their early 20s. **Knowing your audience helps you focus your attention on the places and strategies that will most likely reach and engage your target audience**. But how do you know where donors are most active online and what content they want to see from your fundraiser? Much of this information may already be stored in your [donor database](https://www.nonprofiteasy.com/donor-database-buyers-guide/), collected from registration and donation forms. If not, don’t worry! You can ask your donors directly with an email survey or append your existing donor data with third-party data from a trusted provider. ## 2. Leverage multiple platforms Your audience, however, isn’t a monolith. According to [fund](https://360matchpro.com/fundraising-statistics/)[raising statistics from Double the Donati](https://360matchpro.com/fundraising-statistics/)[on](https://360matchpro.com/fundraising-statistics/), nearly 20% of online donors “report that social media is the channel that most inspires them to give.” To reach as many of those donors as possible, you should leverage multiple social media platforms, such as Facebook, Twitter, [Instagram](https://www.elevationweb.org/blog/how-to-brand-your-nonprofits-instagram), LinkedIn, and TikTok. When deciding where you’ll focus your energy, consider where your audience is active and where you have an existing, built-out online presence. Generally, it will be vastly easier to leverage your existing social media accounts—the places where you’ve already built a following—than starting from scratch on a new platform. ## 3. Diversify your posts As you diversify your platforms, you should also mix up the content you post to appeal to your unique body of supporters. Use an assortment of the following types of posts to keep the spotlight on your fundraiser: - Updates on fundraiser goals - Shout outs for donors and volunteers - Engaging surveys and polls - Photos, videos, and audio - Links to valuable resources and your donation page In addition to making your posts diverse, engaging, and interactive, make sure you reply to comments and messages that you receive. Most online users have come to expect this from individuals and organizations alike. For example, [83% ](https://www.elevationweb.org/blog/nonprofit-community-development-101-simple-ways-to-increase-engagement)[of Facebook users and 71% of Twitter us](https://www.elevationweb.org/blog/nonprofit-community-development-101-simple-ways-to-increase-engagement)[ers](https://www.elevationweb.org/blog/nonprofit-community-development-101-simple-ways-to-increase-engagement) expect responses to their messages the same day they send them. Show that you’re listening to your community and encourage their engagement by engaging back. Ultimately, when you vary the content you post, you provide more opportunities for followers to find something they connect with and help you raise more money. ## 4. Post regularly A regular posting schedule is critical to marketing your fundraiser on social media. Posting regularly shows your supporters that the fundraiser is important to your organization and that you value their engagement. **However, because they use different algorithms and attract different kinds of users, a regular schedule will look different for different social networking sites.** For Twitter, this means posting multiple times every day. For Facebook, it might mean posting every other day. For LinkedIn, it likely means posting once or twice a week. Similarly, you’ll want to adjust the length of posts according to the platform. Generally, the rule of thumb is that the more frequently you’re posting on a given site, the shorter your average post should be. Some sites, like Twitter, have text-length constraints. Others, like Instagram, which primarily rely on images or video, don’t have defined limits but still have best practices for length. To help you maintain a regular posting schedule, use a content calendar to keep track of your posts across your channels in one place. With online tools, you can even automatically schedule posts ahead of time so that your followers never miss an important update. ## 5. Use consistent branding Imagine you’re communicating about a virtual kickoff event for your fundraiser. You decide to advertise on multiple social media accounts, but you make a mistake, causing confusion among your supporters and hurting your fundraising results. Some posts say the event is happening on Thursday, while others say it’s happening on Saturday. While this may seem like an obvious error to avoid, it’s a relatively common mistake when marketing a fundraiser on multiple social media platforms. But consistency extends far beyond such minor fumbles. Even as you use different channels to communicate your fundraiser, your brand should remain relatively consistent. **Elements including colors, logos, slogans, fonts, and general messaging should be the same no matter the platform.** Creating this consistency helps develop recognition and trust for your organization among your online followers. However, while your brand should be consistent across platforms, it doesn’t mean your engagement strategy should stay exactly the same. Just like you wouldn’t talk to a friend the same way you’d talk to a parent, you don’t want to talk to all your stakeholders in the same tone. Consider your audience’s expectations for formality and informality on a given platform and adjust your brand’s voice and tone accordingly. ## 6. Recruit ambassadors to amplify your message Finally, contact supporters with a wide online reach or social media [i](https://nxunite.com/nonprofit-influencers/)[nfluencer](https://nxunite.com/nonprofit-influencers/)[s](https://nxunite.com/nonprofit-influencers/) in your space to see if they’d be interested in serving as fundraiser ambassadors to amplify your message. When pitching potential ambassadors, show a clear need and mission and delineate expected responsibilities. That said, your ambassadors don’t need to be huge social media personalities to have an impact. Some of the best fundraising ambassadors have relatively small social media followings. Because of their passion for your cause, their close relationships with their existing online connections, and their willingness to continuously engage with potential online supporters, they end up helping to raise thousands of dollars. For these ambassadors, you may even consider utilizing a peer-to-peer fundraising model that gives each ambassador their own fundraising landing page and more agency in their efforts. --- After your fundraiser is over, remember to thank your donors and volunteers for their support. Most organizations know how important it is to thank donors, but it’s equally important to thank volunteers. According to [NonPro](https://www.nonprofiteasy.com/ultimate-guide-to-donor-retention/)[fitEasy’s guide to volunteer retent](https://www.nonprofiteasy.com/ultimate-guide-to-donor-retention/)[ion](https://www.nonprofiteasy.com/ultimate-guide-to-donor-retention/), the national volunteer retention rate is approximately 65%. Acquiring new donors and volunteers can be costly, so it’s imperative to do everything you can to show them your appreciation to retain them better. Just as you use social media for marketing your fundraiser, you can also use it to show your gratitude. Take your fundraiser’s social media strategy full circle by highlighting particularly impressive donors, volunteers, and staff using the same tips we’ve broken down above. Happy fundraising! *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Fundraiser Social Media Marketing FAQs ### How do I promote a fundraiser on social media? Start by knowing your audience and choosing the platforms they use, then post consistently with varied formats, keep your branding recognizable, and ask supporters to share. A planned approach reaches far more people than occasional posts. ### Which social platforms are best for nonprofit fundraisers? Use the platforms where your supporters already are rather than trying to be everywhere. For many nonprofits that means a focused mix rather than spreading thin across every network at once. ### How often should we post about a fundraiser? Post regularly in the lead-up so the event stays visible, without overwhelming followers. A simple content calendar keeps posting consistent and ensures key milestones and the final push get attention. ### What kinds of posts perform best for fundraisers? Mix formats, stories, short videos, supporter spotlights, progress updates, and clear calls to action. Variety keeps your feed engaging and gives people multiple reasons to pay attention and share. ### How can ambassadors help promote a fundraiser? Supporters and board members who share your posts extend your reach to new audiences who already trust them. Give ambassadors ready-to-use captions and images so it’s easy for them to spread the word. [Social and digital marketing](/services-growth-marketing/) can help coordinate this. ![author avatar](https://secure.gravatar.com/avatar/dc7f233e602a5f2dafc8b725765b6ceb566c7316a6675e00ee9ee08b3f7fda63?s=300&d=mm&r=g) mike-barros [See Full Bio](https://www.elevationweb.org/author/mike-barros/) [ ](https://www.elevationweb.org/author/mike-barros/) **Categories:** Nonprofit Marketing --- ### [Boost Donor Retention With 4 Unexpected Web Strategies](https://www.elevationweb.org/blog/boost-donor-retention-with-4-unexpected-web-strategies/) **Published:** August 11, 2022 **Author:** samantha-lee **Content:** **Nonprofits can boost donor retention through their website by keeping it fresh and donor-focused: showing impact and gratitude, personalizing the experience, making it easy to stay involved, and offering recurring-giving and updates. A website is not only an acquisition tool but a way to keep existing donors engaged and giving again.** It’s no secret that websites are one of the main tools that nonprofits use to attract prospects, converting casual users into new supporters. In fact, according to Double the Donation’s nonprofit fundraising statistics, between 18% and 20% of donors across the Baby Boomer, Gen X, and Millennial generational divide are most inspired to give because of nonprofits’ websites. However, your website isn’t just critical for donor acquisition—it can also be a powerful donor retention tool. That’s why it’s so important to [keep your ](https://www.elevationweb.org/blog/how-to-keep-your-website-fresh-interactive-and-engaging)[website](https://www.elevationweb.org/blog/how-to-keep-your-website-fresh-interactive-and-engaging)[ fresh and engaging](https://www.elevationweb.org/blog/how-to-keep-your-website-fresh-interactive-and-engaging). With a well-crafted and effective nonprofit website, you can better engage site visitors and keep supporters invested in your cause. Of course, there are a number of website best practices you’ve probably heard before—such as using images to engage users or optimizing your site for mobile devices. So, to shake things up and enrich your online presence, we’ll explore some key web strategies that can have a significant impact on donor retention. We’ll cover these tips: - Ensure branding is consistent across your site. - Leverage the power of your nonprofit blog. - Streamline giving with an effective payment processor. - Invest in integrated software solutions. With these web-based best practices, you’ll be able to improve your online retention strategies, facilitate more [online ](https://home.iatspayments.com/blog/accept-donations-online/)[donations](https://home.iatspayments.com/blog/accept-donations-online/), and enrich the user experience for everyone who drops into your landing pages. ## Ensure branding is consistent across your site Most nonprofits seem to understand the importance of a strong [branding](https://gettingattention.org/nonprofit-branding-strategy/)[ strategy](https://gettingattention.org/nonprofit-branding-strategy/). From designing an aesthetically pleasing logo to crafting a specific voice for your messaging, branding sets your organization apart and helps you stand out. That being said, one challenge that many organizations encounter is consistently branding their entire website. While landing pages and product pages are often constructed with the utmost care, other web pages—such as blogs, volunteer information pages, and donation pages—can fall to the wayside. Of course, new donors may not explore every nook and cranny of your website. **However, current and long-time supporters will often dig deeper into your site to look for new engagement opportunities and information as your relationship grows.** If they stumble across inconsistently branded or oddly-constructed pages, they may question your organization’s professionalism and be more skeptical to donate or participate in your programs. ## Leverage the power of your nonprofit blog The longer a donor supports your nonprofit, the more likely they are to seek out sources of engagement such as events, volunteer opportunities, and *educational content*. **This is where your nonprofit blog can be a versatile resource to educate and inspire your supporters. Plus, this will further establish your organization as a thought-leader in the social good space.** While it’s unrealistic to expect your organization to regularly create new service pages or constantly update core pages, your blog is a great resource to continually generate new content for your supporters. You can even send links to new articles in your email newsletters to enrich your communications and maximize engagement. On top of that, an active blog can boost brand awareness and web traffic for your nonprofit by strengthening your [SEO ](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo)[strategy](https://www.elevationweb.org/blog/what-nonprofits-need-to-know-about-seo). By creating a rich content resource on important nonprofit topics, your website is more likely to appear on search results pages as new or current supporters search for these topics. ## Streamline giving with an effective payment processor Considering the fact that payment processors are behind-the-scenes tools to facilitate donations, it’s unsurprising that some nonprofits may forget about this [critical ](https://home.iatspayments.com/blog/donation-software)[donation](https://home.iatspayments.com/blog/donation-software)[ software](https://home.iatspayments.com/blog/donation-software) when thinking about their online retention strategies. Nonetheless, your payment processor is essential to the online giving experience and the broader user experience. For example, a slow, confusing, or poorly secured payment processor with limited payment options can frustrate your donors and keep them from giving. On the other hand, an effective payment solution can make giving an easy and convenient process, encouraging donations and positively impacting retention and acquisition. According to the [iATS Payments guide to ](https://home.iatspayments.com/blog/nonprofit-payment-processing/)[nonprofit](https://home.iatspayments.com/blog/nonprofit-payment-processing/)[ payment processing](https://home.iatspayments.com/blog/nonprofit-payment-processing/), here are just a few details to keep in mind as you consider the best payment processing service for your nonprofit: - Hands-on customer service to assist with implementation and ongoing software use - Thorough payment security features to prevent fraud - Prior experience with nonprofit clients and donation processing - Data portability and integration capabilities - A variety of payment options These features should help to ensure that your organization is investing in a truly effective payment processing solution for your donors’ and your organization’s benefit. ## Invest in integrated software solutions Most nonprofit professionals will agree that [having the right ](https://www.elevationweb.org/blog/building-your-software-stack-3-strategies-for-nonprofits)[software](https://www.elevationweb.org/blog/building-your-software-stack-3-strategies-for-nonprofits) can vastly improve their ability to engage, communicate with, and retain donors. However, beyond just investing in the right technology, another important feature to keep in mind is *integration*. Integration is a feature that allows different platforms, tools, and software to connect into a unique system. And by investing in web tools that can integrate—such as your CMS, event registration tools, and donation processor—you can facilitate the easy transfer and organization of data between software systems. For example, by integrating your payment software with your CRM, you can seamlessly organize important payment and personal information in your records. One obvious benefit is that these kinds of integrations will save your nonprofit time and money. Additionally, they can also directly contribute to [more effective ](https://www.elevationweb.org/blog/nonprofit-communications-strategy-a-step-by-step-guide-elevationweb)[communication](https://www.elevationweb.org/blog/nonprofit-communications-strategy-a-step-by-step-guide-elevationweb)[ strategies](https://www.elevationweb.org/blog/nonprofit-communications-strategy-a-step-by-step-guide-elevationweb) by allowing you to easily leverage donor data to personalize outreach, engage donors, and retain support. --- Improving your rates of donor retention is no easy task, but your website is a great place to focus your attention if you want to better engage supporters and strengthen their relationships with your nonprofit. In particular, these less-talked-about web insights will improve online supporter experiences in surprising ways, helping you to round out your website strategies and optimize your online presence. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Donor Retention FAQs ### Why does donor retention matter so much? Keeping an existing donor is far more efficient than acquiring a new one, and retained donors tend to give more over time. Retention turns one-time gifts into lasting, predictable support. ### How can a website improve donor retention? Use it to show impact, thank donors, share progress, and make it effortless to give again or become a recurring donor. A site that keeps delivering value keeps donors connected between appeals. ### What content keeps donors coming back? Impact stories, updates on how gifts were used, gratitude, and clear next steps. Showing donors the difference they made is one of the strongest reasons for them to give again. ### Does recurring giving help retention? Yes. Monthly giving turns a single decision into ongoing support and dramatically improves retention. Make the recurring option easy to find and easy to manage. ### How do we keep our website engaging for donors? Update it regularly with fresh stories and impact, personalize where you can, and keep the experience fast and clear. [Thoughtful design](/services-ux-ui-design/) turns your site into a retention tool, not just an intake form. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-samantha-lee.png) samantha-lee Specializing in marketing and communications for nonprofits, Samantha brings an in-depth understanding of the unique challenges nonprofits face and focuses on meeting nonprofits of any size where they’re at in terms of resources and knowledge. She has a wide experience in Google Grant Management, Analytics, Social Media and SEO. [See Full Bio](https://www.elevationweb.org/author/samantha-lee/) [ ](https://www.elevationweb.org/author/samantha-lee/) **Categories:** Fundraising & Donations --- ### [What does Form 990 Do and Why Is It Important?](https://www.elevationweb.org/blog/what-does-form-990-do-and-why-is-it-important/) **Published:** August 18, 2022 **Author:** mathew-tooker **Content:** **Form 990 is the annual information return most tax-exempt nonprofits in the United States must file with the IRS. It reports finances, governance, and programs, helping the IRS confirm continued tax-exempt status. Because it is public, donors, funders, and watchdogs use Form 990 to assess a nonprofit’s transparency, financial health, and accountability.** After you initially qualify for [tax exempt status as a ](https://www.irs.gov/charities-non-profits/charitable-organizations/exemption-requirements-501c3-organizations)[501](https://www.irs.gov/charities-non-profits/charitable-organizations/exemption-requirements-501c3-organizations)[(c)(3)](https://www.irs.gov/charities-non-profits/charitable-organizations/exemption-requirements-501c3-organizations) charitable nonprofit organization, you’ll need to submit an annual Form 990 to maintain your status. Groups who can qualify for tax exempt status and must file a Form 990 include private foundations, educational institutions, hospitals, and charities. ## Maintaining Your Tax Exempt Status Because your nonprofit does not have to pay federal income tax, the form is the government’s way of keeping up with your organization and ensuring that your stated purpose of business continues to fall within exemption qualification. ### Benefits of Tax Exempt Status Qualifying for tax exempt status helps your organization save money. If you had to pay federal or state income tax, all donations you received would be taxable. Plus, your donors would not be able to receive a tax deduction for their contributions. With your exemption, you can assure all donations contribute to your initiatives, enhance your donors’ enthusiasm for giving, and make private foundations more likely to contribute. Take advantage of your tax exemption benefits, and be sure to file your annual Form 990 on time to avoid losing your status. ### Deadlines The [Form 990 ](https://www.file990.org/blog/990ez-deadline)[deadline](https://www.file990.org/blog/990ez-deadline) is always the fifteenth day of the fifth month after your fiscal year ends. For example, if your fiscal year ends in December, then your deadline is May 15. If your fiscal year ends in June, then your deadline is November 15. The penalty for missing the submission deadline is $20 per day until the form is received for up to $10,000 or 5% of your gross receipts,whichever penalty is lower for the organization. If your organization fails to submit your Form 990 for three consecutive years, then you lose your tax exempt status, are subject to federal income tax, and must file another form 1023 to requalify for tax exempt status. Fear not, if you are in the midst of filing your 990, but don’t foresee the possibility of meeting the deadline—you can file a Form 8688, and the IRS will grant an extension to push the deadline six months from the original. Stay ahead of the deadline by marking it on your calendar, and make sure that you’re completing the type of Form 990 that your nonprofit qualifies for. ## Types of Form 990 All 501(c)(3) qualified organizations that submit a yearly Form 990 will include an annual statement of your nonprofit’s financial information and summary of your organization’s mission. The key items the IRS is looking for in all types of Form 990s are the continuation of your approved exemption purpose and proof of your annual gross receipts. The larger the organization, the more total assets, and the more complex the Form 990. There are different types of the tax form that vary in complexity based on the annual gross receipts of your nonprofit, including Form 990-N, Form 990-EZ, and Form 990. ![File990_Elevation_What does Form 990 Do and Why Is It Important?_Chart](https://www.elevationweb.org/wp-content/uploads/2026/06/File990_Elevation_What-does-Form-990-Do-and-Why-Is-It-Important.png)[](https://drive.google.com/file/d/1LoEH53hg6TDjxCRzKCbEjRLy4REnWzAt/view?usp=sharing) Double check your annual revenue prior to starting your annual form to ensure you’re completing the [correct 990 form](https://www.file990.org/blog/990n-vs-990ez) for your gross receipts bracket. ### Form 990-N Form 990-N is the simplest nonprofit tax form for smaller organizations with less than $50,000 in gross receipts. This form is also referred to as the 990 e-postcard because it can be filed online and is only nine pages long. Even as the most basic form, there is still a list of information required that may take time to gather, such as your: - Employer Identification Number - Taxpayer Identification Number - Year of filing - Nonprofit name and address - Leadership names and address - Website - Proof of gross annual receipts below $50,000 Consider submitting a Form 990-N if you are eligible to streamline your tax exemption process and reduce the risk of any overcomplications that can eat up your valuable time. ### Form 990-EZ Mid-size nonprofits with annual gross receipts between $50,000 and $200,000 are eligible to complete the Form 990-EZ, which is also filed electronically. Although this form is slightly more in-depth than the 990-N, it is not as involved as the full 990. If you’re transitioning from a Form 990-N to 990-EZ, [File 990’s guide](https://www.file990.org/blog/990ez-for-nonprofits) can help you walk through the additional requirements in a Form 990-EZ. The guide explains how to complete the new sections such as: - Revenue, expenses, and net assets - Balance sheets - Description of your yearly initiatives’ achievements - Record of all leadership members and key employees - List of all grants received Double check your annual revenue prior to starting your forms so you don’t have to redo any of the forms in the circumstance that your gross receipts have changed substantially. ### Form 990 Larger nonprofits with annual gross receipts over $200,000 or total assets over $500,000 must submit the most involved and complete Form 990. Your organization can choose to submit this form electronically or by mail. This form requires all information requested in Form 990-N and Form 990-EZ and additional information detailing how your organization uses funding. ## Using Form 990 The yearly process of filing your Form 990 can help you understand important information that is crucial to your organization’s success. If you aren’t looking closely at your revenue streams, donation base, or total assets, filling out Form 990 might help you reassess areas for improvement. Using [expense ](https://www.elevationweb.org/blog/8-top-tools-for-time-management-expense-reporting-for-nonprofits)[management](https://www.elevationweb.org/blog/8-top-tools-for-time-management-expense-reporting-for-nonprofits)[ tools](https://www.elevationweb.org/blog/8-top-tools-for-time-management-expense-reporting-for-nonprofits) can alleviate some stress by helping you keep track of your assets throughout the year. Large organizations will need to include the financial information for all of their chapters. If you don’t have a dedicated nonprofit accounting team, this can be a large undertaking, and you may not know where to look to find the required information for the form. Adding [e-filer ](https://www.elevationweb.org/blog/building-your-software-stack-3-strategies-for-nonprofits)[software](https://www.elevationweb.org/blog/building-your-software-stack-3-strategies-for-nonprofits)[ to your ](https://www.elevationweb.org/blog/building-your-software-stack-3-strategies-for-nonprofits)[tech stack](https://www.elevationweb.org/blog/building-your-software-stack-3-strategies-for-nonprofits) can streamline the process by reminding you and all your chapters when it’s time to start filling out your form. The software can then compile your entire organization’s information once received. This can save you the hassle of scrambling to remind your chapters and save them the confusion of sorting through unfamiliar information. Once you submit your Form 990, you should receive verification of receipt, and then all you have to do is enjoy your tax exempt status! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Form 990 FAQs ### What is IRS Form 990? Form 990 is the annual information return that most tax-exempt nonprofits file with the IRS. It reports an organization’s finances, governance, and programs, and helps confirm that the nonprofit still qualifies for tax-exempt status. ### Why is Form 990 important for nonprofits? Beyond meeting IRS requirements, Form 990 is public, so donors, grantmakers, and watchdog groups review it to judge transparency and financial health. A clear, accurate filing supports your credibility and fundraising. ### Which nonprofits have to file Form 990? Most tax-exempt organizations must file some version of Form 990, though the specific form depends on the organization’s size and revenue. Requirements can change, so confirm your obligations with the IRS or a qualified professional. ### What happens if a nonprofit does not file Form 990? Failing to file for multiple consecutive years can lead to automatic loss of tax-exempt status, which is serious and disruptive. Regaining status takes time and effort, so timely filing is essential. ### Can donors see our Form 990? Yes. Form 990 filings are public records and are widely available online. Many donors and funders review them, so treating the form as a transparency and storytelling tool, not just a compliance task, benefits your organization. ![author avatar](https://secure.gravatar.com/avatar/c7641bedc3e2fa0f78f5ef7c0534f74f8bffe293a73c52754a0dd32e5066e3b6?s=300&d=mm&r=g) mathew-tooker [See Full Bio](https://www.elevationweb.org/author/mathew-tooker/) [ ](https://www.elevationweb.org/author/mathew-tooker/) **Categories:** Fundraising & Donations, Nonprofit Tools --- ### [What Is a Branding Guide and Why Would a Nonprofit Need One?](https://www.elevationweb.org/blog/what-is-a-nonprofit-branding-guide/) **Published:** August 22, 2022 **Author:** emily-friedrichs **Content:** The corporate world often does a better job of developing their brand than nonprofits do, but every organization has one. Yours just might not be well-articulated yet. Nonprofits can look to leading examples like charity:water, the World Wildlife Fund, the Susan G. Komen Foundation, and UNICEF for tips on how to identify and communicate who they are to the public. But first, let’s back up and discuss what “brand” really means. A brand is a collection of visual, written, and emotional representations that convey the essence of your organization to the public. A branding guide combines the following elements to not only improve your brand image with the general public, but also streamline the use of your brand within your organization. While we cover this more in depth in our [Importance of a Brand Style Guide](https://go.elevationweb.org/importance-of-a-brand-style-guide), here are some examples of the principal components: - Who We Are – either your nonprofit’s mission statement, description of your organization’s history, a list of your values, or what makes your work unique. The first two examples below are from the World Wildlife Fund and the third is from Boy Scouts of America. [![WWF- What Makes Us Unique](https://www.elevationweb.org/wp-content/uploads/2026/06/WWF-What-Makes-Us-Unique.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/WWF-What-Makes-Us-Unique.png) **A branding guide, or brand style guide, is a document that defines how your nonprofit presents itself, including your logo usage, color palette, typography, imagery, voice, and messaging. It keeps your brand consistent across every channel and team member, so your organization looks and sounds unified everywhere supporters encounter it.** [![WWF- Brand Values](https://www.elevationweb.org/wp-content/uploads/2026/06/WWF-Brand-Values.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/WWF-Brand-Values.png) [![Boy Scouts USA- Brand Mission](https://www.elevationweb.org/wp-content/uploads/2026/06/Boy-Scouts-USA-Brand-Mission.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Boy-Scouts-USA-Brand-Mission.png) - Logo and Tagline – variations on your logo design for use with different media (color, B&W, with/without tagline or chapter name, online, print), and Do’s and Don’ts for logo use. The below example from Susan G. Komen is for DIY fundraisers. ![Susan G. Komen DIY logos](https://www.elevationweb.org/wp-content/uploads/2026/06/Susan-G.-Komen-DIY-logos-1.png) - Color Palette – defined RGB or Pantone colors. The below example is also from Susan G. Komen. [![Susan G. Komen- Color Palette and Typeface](https://www.elevationweb.org/wp-content/uploads/2026/06/Susan-G_-Komen-Color-Palette-and-Typeface.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Susan-G_-Komen-Color-Palette-and-Typeface.png) - Fonts – typeface selections for headings, text body, and online vs. print use. The below example is from Boy Scouts of America. [![Boy Scouts- Typeface](https://www.elevationweb.org/wp-content/uploads/2026/06/Boy-Scouts-Typeface.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Boy-Scouts-Typeface.png) - Guidelines for Media Use- rules for use on websites, brochures, reports, flyers, social media, photography, video, PPT, boilerplates. The following examples are from the United Nations and charity:water. [![UNICEF-Media Release](https://www.elevationweb.org/wp-content/uploads/2026/06/UNICEF-Media-Release.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/UNICEF-Media-Release.png) [![Charity Water- Photography](https://www.elevationweb.org/wp-content/uploads/2026/06/Charity-Water-Photography.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Charity-Water-Photography.png) Your nonprofit is never too small to benefit from a branding guide. If you don’t develop many marketing materials, don’t spend much time updating social media, or don’t have a dedicated communications or marketing team, you might not believe you need one. In fact, these types of cases reap the most benefit from a branding guide. For small nonprofits, it helps them to: - Be consistent with your nonprofit’s reputation, which is turn makes it easier to attract and maintain talented employees and volunteers. - Prepare success stories and testimonials for publication, which are essential for attracting donors. - Clearly articulate your story and differentiate yourself from other nonprofits, which will enable you to grow. How do you start to improve your nonprofit’s branding? If you haven’t already done so, survey your board, staff, volunteers, and the larger public to determine how they perceive your organization. This will help you to define an image or personality that should guide choices that can be affected by emotional response, such as color palette and font. If you think it’s time to formalize your nonprofit brand, please contact us to learn more about our [branding solutions](https://www.elevationweb.org/services/branding/)! *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Branding Guide FAQs ### What is a nonprofit branding guide? A branding guide is a document that spells out how to use your visual and verbal identity, including your logo, colors, fonts, imagery, voice, and key messages. It ensures everyone represents your organization consistently. ### Why does a nonprofit need a branding guide? It keeps your brand consistent across staff, volunteers, and vendors, which builds recognition and trust. Without one, your materials drift and your organization looks less professional and cohesive. ### What should a branding guide include? Typical sections cover logo usage and spacing, color palette, typography, imagery style, voice and tone, and core messaging. Some guides also include examples of correct and incorrect use. ### Who uses the branding guide? Anyone creating materials for your organization, including staff, volunteers, designers, and outside partners. It gives everyone a shared reference so all your communications stay on brand. ### How do we create a branding guide? Start by clarifying your mission, values, and audience, then document your visual and verbal identity in one reference. [Our brand identity services](/services-brand-identity/) help nonprofits build clear, usable guides. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Nonprofit Branding, Nonprofit Marketing --- ### [Where to Find Tech Funding for Your Nonprofit in 2026 and Beyond](https://www.elevationweb.org/blog/web-and-tech-grants-for-nonprofits/) **Published:** September 12, 2022 **Author:** emily-friedrichs **Content:** **Nonprofits can access significant free and discounted technology — from the $10,000/month Google Ad Grant and TechSoup’s discounted software to Microsoft and Google nonprofit programs and dedicated web and tech grants. This guide rounds up where to find tech funding and how to qualify.** Finding grants for nonprofit website development or other tech needs may seem like a daunting task–web design, digital marketing, etc can all seem like narrow needs. You might worry that you’ll never find a grant to cover them. This will be especially true if your organization is struggling to connect these tools to the meat of its mission. Thankfully, there are many tech grants for nonprofits available. You’ll need to know how and where to look for them. You’ll also have to learn how to correctly frame tech projects in your grant applications. To help you get started, we’ve rounded up a list of [more than 60 grants nonprofits can use](#January_Deadlines) for tech such as websites, plus gathered some tips for [how to win technology grants](#Application_Checklist). ## What You Need to Know Before Doing Grant Research Don’t jump in by typing keywords into a search engine. A successful grant research process means having a plan and knowing what to look for. Getting information organized first will help you to streamline the research process and focus only on the grants that are a good fit for your needs. **Gather information on these topics before beginning research:** - Date of incorporation and date of 501(c)3 recognition - Whether your organization is a United Way/Fund Affiliate - Your annual operating budget - A list of nonprofits with similar programs or services - A list of grants you applied to, received, or were denied in the past - The [type of grant funding](#Grant_Types) you’re hoping to procure **To which you’ll add basic information about your nonprofit, like:** - A list of specific funding needs - The general type of work your organization does - Your nonprofit’s location - Whether you serve a specific population - The counties or regions your organization serves ## Grant Types Each grant restricts the type of activities it will fund. For technology grants, you’ll likely focus your research on general operating grants and technical assistance grants. **General Operating Support** Also known as unrestricted grants, these grants support your mission rather than specific programs or projects. The goal is to increase creativity and innovation, so your nonprofit has more freedom to decide how to wisely utilize the funds. **Management and Technical Assistance** These grants are not linked to your nonprofit’s mission. Instead, management and technical assistance grants enhance the organizational and administrative capacity of your nonprofit. They support your organization’s marketing, fundraising, technology, and management tasks. ## Common Grant Sources In addition to types of grants, your research will also take you to different grant sources. These will likely include government grants, foundation grants, and donor-advised funds. ### Government Government grants are available at the federal, state, and local levels. They are appropriated by agencies and departments. Examples of these departments at the federal level include the National Endowment for Humanities, the National Institute of Health, the Department of Education, and the Department of Health. You can find federal grants at [Grants.gov](http://grants.gov/). State and local grants are administered at those respective regional levels. ### Foundations There are four different types of foundations: private, corporate, community and family. - Corporate foundations: Funded by major corporations (i.e. Target, Walmart, Verizon Wireless, Nike) that established their own foundations. Annual contributions vary relative to the profit of the company. The more the company makes, the more they can give away to their foundation. Also, they usually give in communities where there is a corporate presence. A corporate presence could be a storefront, warehouse, manufacturing facility, or a corporate office. This is distinct from the funding provided by private business which is usually directly related to their services: think Google Ad Grant, Microsoft Edge Grant, etc. Elevation used to offer select tech services with a 1 for 1 Matching Fund, which is currently closed and instead we offer a budget-conscious, pay-as-you-go [website build approach](/services-ux-ui-design/). - **Private foundations:** Like a nonprofit, private foundations have a mission and strategy. They’re required to give away money equal to 5% of their assets annually. This is because the government expects foundations to use their money to do good for society. Private foundations can only fund tax-exempt organizations. They must file a 990 PF, which stands for 990 profit foundation. - **Family foundations:** Funded by contributions from individual benefactors or families. Small family foundations are often staffed by an attorney or gatekeeper. Family foundations often don’t solicit proposals. - **Community foundations:** Funded by contributions from numerous individuals and families. They often limit grants to their community, and they’re frequently made up of a pool of [Donor Advised Funds (DAFs)](#Donor-Advised_Funds). ### Donor-Advised Funds Donors get tax benefits to invest their assets in a fund. That fund is allowed to grow but remains earmarked for charitable contributions. The funds usually have a low operating expense, but unlike a private foundation, there is no requirement for when to distribute funds. ## How to Find Technology Grants for Your Nonprofit When conducting prospect research for grants, you need to narrow down your search to those grants that you have the best chance of receiving. The best way to narrow your focus is to figure out which funders best match your needs. To improve your chances of success, ask yourself the following questions before you start: - Even though we’ve already confirmed our eligibility, does our program/project align with the funder’s current area of interest or desired profile? - Where will my program/project have an impact? vs. Where we are located - Does the average grant size fit my need? - Will we be required to match the grant? If so, by what percentage? - Are we confident we can “find our match”? - Are funds paid upfront or is it a reimbursement grant? - Look at the application timeline. Grant funds can take 6 to 9 months to acquire. Will the dollars come in time for our need? - Are there restrictions (i.e. faith-based, no transport, etc.)? ## Writing a Compelling Application When it comes to operating cost versus program, funders often choose programs. This is because usually programs **focus on the change you are trying to achieve** and those narratives are more compelling. We share some tips for how to frame your project with a compelling narrative in our [Checklist for a Compelling Tech Grant Application](#Application_Checklist), below. When it comes to your application, don’t focus on what the features can do or your clear need for them. Your best bet is to make your website a central tenet of your outreach, or of a specific program or project. As you work to reposition your proposal, make sure to set **clear goals**. For example, avoid writing explanations like: *“Students in our after-school tutoring program need internet-connected devices because so many teachers assign online homework,”* Instead, you can rewrite the activity as a quantifiable goal: *“We want to double the capacity of our tutoring programs to help students with both online and offline homework.”* If you can’t quantify the goal, you can still define a successful outcome: *“We want to improve students’ reading fluency and track their progress towards a reading drive by providing them with internet-connected e-readers in our after-school tutoring program.”* Any proposal you submit must specify a clear outcome in terms of what success is and what it looks like. This makes it easier to write your grant applications and easier for funders to fund you because they recognize that your request has a clear beginning, middle, and end for their funding goals. There are also great resources out there for [conscientious language use](https://consciousstyleguide.com/) as well as discussions of what makes for [ethical storytelling](https://taratw.com/ethical-ngo-storytelling-aligning-values-and-visuals/?utm_source=TaraTW+Consulting&utm_campaign=9a6389c747-EMAIL_CAMPAIGN_2020_07_20_07_57_COPY_02&utm_medium=email&utm_term=0_fb5a06d8e2-9a6389c747-198367077). Grant writing isn’t about fawning on philanthropists; language choices can uphold harmful systems of oppression, or they can further anti-racist, community-centric principles. ## Checklist for a COMPELLING Application Start all drafts using this checklist in order to focus on what will be most compelling to decision-makers. ◊ Did you reach out to the contact/point-person to ask questions in advance? Have you personalized your application? ◊ Do you clearly demonstrate the key need(s) you are filling in the community? ◊ Do you illustrate your organization’s value with compelling stories? ◊ Do you highlight how an investment will be impactful? ◊ Have you demonstrated your ability to adapt to changing circumstances and still provide services to those you serve? ◊ Have you included additional context such as the impact of climate disasters/social unrest/economic downturn, etc. on your organization? ◊ Do you have clear goals for the funding? Do you specify what success looks like? ◊ Do you clearly demonstrate why you need support now? ## ## Capital Fund vs. Operating or Program Cost Another obstacle to winning grant applications for nonprofit tech is categorizing the costs appropriately. The Greater Washington Society of CPAs’ [Nonprofit Financial Accountability Task Force](https://www.nonprofitaccountingbasics.org/accounting-bookkeeping/your-website-asset-or-expense) provides guidance on how to correctly classify your nonprofit’s tech spending. Begin by identifying whether your expenses are from adding significant new functionality or from improving an existing website: ### Improvements to an Existing Website Any changes that update content or improve ease of use, but not functionality, are expensed as operating costs because they are similar to ongoing maintenance for a building. ### New Website or Significant New Functionality Adding significant new functionality, whether to an existing website or building a new one entirely, requires analyzing the costs involved at various stages of development. Some of these costs will be capitalized and amortized over time; others will be expensed as incurred. #### Planning for a New Website You should expense planning costs as they are incurred. Some examples of common costs are: - Developing a plan that outlines the expected uses for the site - Identifying the hardware and software needs for credit card processing or information databases - Determining whether appropriate software exists - Reviewing vendor proposals - Addressing legal considerations for copyrights, trademarks, and privacy issues #### Developing Applications and Infrastructure Once you’re ready to actually begin creation, you should capitalize all costs. This includes all the work on the back end that is needed to provide the desired functionality. Costs incurred might include developing or acquiring software, databases, code for Web applications, and integrations with other applications. This is also when your nonprofit will purchase any hardware necessary to support the website. All purchases should follow the nonprofit’s existing capitalization policies. #### Graphics Capitalize costs that are associated with the visual impact of the website and its readability. This stage includes the layout of the site with backgrounds, fonts, frames, and buttons. Just as the costs to develop the back end functions are capitalized, these design costs should also be added to a balance sheet and amortized. #### Website Operations Once the new or enhanced website goes live, your nonprofit will continue to incur additional costs to operate it. Expense these costs, including training, content updates, and maintenance, as incurred. Then follow these guidelines to appropriately categorize additional costs related to operating the website: - The cost of any additional enhancements should be treated as new software, which requires certain costs to be capitalized if they add functionality or are a product enhancement to externally marketed software. - Internal costs for minor upgrades and enhancements may be expensed as maintenance costs if they cannot be reasonably separated. - In addition to training and website maintenance costs, you should also expense costs of creating new links, registering with search engines, analyzing usage, website hosting, and performing routine backups. ## Tech Grant Round-up Now that you know what to look for and how to categorize your funding needs, start keeping a list of prospects. Not all grants will be specifically for website design. Some grants may be for marketing or operations. Spend more time on grants you’re more likely to win, rather than applying for as many grants as possible. The tech grants below were identified using [Instrumentl](https://www.instrumentl.com/), a grant software that we’ve found to be a good paid option for finding grants. By signing up for a free trial, you can not only pull a list of grants that might fund your project, you can also build application checklists and get deadline reminders. Can you recommend additional grants? Please help us build this list by emailing them to . ## January Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Park](https://parkfoundation.org/program-interests/)USAUSAGeneral Operating Expense• Cannot be the primary funder; No documentaries • Preference for wide distribution and community engagement • Fields of work: Animal Welfare; Environment, Media [CPPS Heritage Mission](http://cppsheritagemissionfund.org/applicationprocess/)USAAnywhere in the worldGeneral Operating Expense; Capital Project• Fields of work: Basic Human Needs; Christianity; Poverty Alleviation; Environmental Stewardship[Tinker](https://tinker.org/institutional-grants/)Anywhere in the worldAmericasGeneral Operating Expense• Fields of work: Democratic Governance, Education, Sustainable Resource Management[Deupree](http://www.deupreefamilyfoundation.org/)USAUSAGeneral Operating Expense• All kinds of organizations, but particularly education, social services, animal welfare and the environment## ## February Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Sweetgrass](http://www.thesweetgrassfoundation.org/submit-proposal/)Anywhere in the worldAnywhere in the worldGeneral Operating Expense• Not for academic approaches which treat living beings as objects of study • Ecological health and cultural diversity and preservation, protection of pristine wilderness areas and supporting young people in gaining respect for the earth [Next World Now](https://sites.google.com/site/nextworldnowcommunity/community-request-application)AnywhereAnywhere in the worldCapital Project• New ideas for old problems • Fields of work: Community Development & Revitalization; Economic Services & Development; Civic Engagement & Education; Education; Water Resource Management; Sanitation & Clean Drinking Water; Forestry; Health Care Access & Delivery; Social Justice / Human Rights; Peacebuilding; Supportive Housing & Shelters; Food Security; Sustainability; Civic Affairs; Community/Public Safety ## ## March Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Dr. Scholl](http://www.drschollfoundation.com/)USA; WorldUSA; WorldGeneral Operating Expense• Grants are rarely made to endowments or capital campaigns • Fields of work: Human & Social Services, Disability Care & Services, Homelessness Services, Youth Development & Leadership, Environment, Education, Community, Culture & Heritage, Health Care Access & Delivery, Civic Affairs ## ## April Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[AARP Livable Communities](https://www.aarp.org/livable-communities/community-challenge/info-2021/2021-challenge/?cmp=EMC-DSM-NLC-LC-HOMFAM-20210217_LivableCommunities_1094001_1430301-021721-F1-CommunityChallenge-CTA_Button-CTRL-Community-5240187&encparam=8YAGjd0IBKnkjvZhUcSEODkozYnd2PeUIDBTLFUo7dY%3d)USAUSACapital Project• Ineligible: marketing of services • Non-501(c)(3) organizations will be considered on a case-by-case basis • Fields of work: Economic Services & Development, Community Development & Revitalization, Real Estate & Housing, Public Transportation & Mass Transit Systems, Parks & Public Spaces, Civic Engagement & Education, Diversity & Inclusion [Olive Tree](https://theolivetreefoundation.org/how-to-apply/)USAAnywhere in the worldCapital Project• Fields of work: Youth Development & Leadership, Art & Culture, Basic Human Needs, Academic Success & Enrichment, Civil Rights, Historic Preservation, Adult Education, Literacy, Workforce Preparation & Job Readiness, Parks & Public Spaces ## ## May Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Lauren Townsend](http://www.denverfoundation.org/Community/Special-Projects-Funds/Lauren-Townsend-Memorial-Wildlife-Fund)USAUSAGeneral Operating Expense• Not for administrative expenses • Smaller nonprofits; Fields of work: Environmental Conservation, Animal Welfare – General ## June Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Gannett](https://www.gannettfoundation.org/a-community-thrives/)USAUSAGeneral Operating Expense• Must have valid Employer Identification Numbers (“EINs”) and physical mailing address • Fields of work: Mental Health & Psychiatric Diseases, Art & Culture, Community Development & Revitalization, Nutrition & Healthy Eating, STEM Education, Wellness & Healthy Living ## July Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Regina Bauer Frankenberg](http://fdnweb.org/frankenberg/)USAAnywhere in the worldCapital Project• Ineligible: wildlife sanctuaries • Threatened species organizations[Timmons](http://timmonsfoundation.org/apply/)USAUSA; WorldOutreach; Program• Will not fund operating expenses, salaries or buildings • Has funded many types of non-profit organizations but generally prefers smaller, grass-roots groups with local appeal and the support of volunteers • Fields of work: Health & Medicine, Art & Culture, Human & Social Services, Education, Ecology, Minority Services [John and Maria Laffin](https://www.wellsfargo.com/private-foundations/laffin-trust)USAAnywhere in the worldGeneral Operating Expense; Capital Project• Fields of work: Health & Medicine; Human & Social Services## August Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Arthur & Elaine Johnson](http://www.aljfoundation.org/)USAUSAGeneral Operating Expense• Fields of work: Research for and Direct Environmental Conservation; Wildlife Rehabilitation & Sanctuaries; Service Animals for Physical Handicaps [National Endowment for the Arts](https://www.arts.gov/grants-organizations/our-town/grant-program-description)USAUSACapital Project• Cultural planning: Creative asset mapping, Creative business development, Systems Change, Ex: Business districts recently launched [Good Green](https://good.green/grant-program)USAUSAGeneral Operating Expense• Fields of work: Education; Employment; Expungement for non-violent cannabis offenders to fight back against the War on Drugs and its devastating impact on Black and Brown communities ## September Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Hansen](https://www.hansenfamilyfoundation.org/)USAAnywhere in the worldGeneral Operating Expense• Fields of work: Humanitarian Support; Disadvantaged Children; Education; Arts and Culture; Environmental Causes; Animal Welfare.[Horne Family](https://hornefamilyfoundation.org/grant-applicants/)USAUSA; AfricaGeneral Operating Expense• Fields of work: Environmental Conservation; Climate Change Resilience; Animal Welfare[Resilia](https://discover.resilia.com/microgrant/)USAUSAProjects• Ineligible: endowments or capital requests •They are a nonprofit technology platform offering $1k microgrants## October Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[State Farm](https://www.statefarm.com/about-us/community-involvement/community-grants/good-neighbor-citizenship-grants)USAUSAGeneral Operating Expense• Fields of work: Community Development & Revitalization, Disaster Preparedness, Disaster Relief / Humanitarian Aid, Firefighting & Fire Prevention, Workforce Preparation & Job Readiness, Financial Literacy, Career/College Preparation, Teacher Development & Training, Automotive Safety, Affordable Housing, Business Development, Homeownership, College Success / Persistence, Education System Policy & Reform, Volunteerism & Philanthropy, Academic Success & Enrichment ## November Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Bullit](http://www.bullitt.org/grants/grantmaking-process/)Canada; USACanada; US counties abutting CanadaGeneral Operating Expense• Fields of work: Environmental Conservation, Environment, Sustainability, Urban Planning, Renewable/Sustainable Energy, Green Infrastructure [Max and Victoria Dreyfus](https://www.mvdreyfusfoundation.org/application-guidelines)USAUSAGeneral Operating Expense• For whom a relatively small amount of funding might make a large difference • Fields of work: Disability Care & Services, Environmental Conservation, Community Services, Youth Services, Museums & Cultural Institutions, Performing Arts, Community Culture & Heritage, Workforce Preparation & Job Readiness, Senior Services, Wildlife Management, Education – K through 12, Vocational & Trade Education, Life Skills Training & Rehabilitation, Education – Higher Education, Education – Preschool / Early Learning, Health Facilities & Clinics ## December Deadlines **Name & Website****Admin Region****Program Region****Expense type****Eligibility Notes**[Home Depot](https://corporate.homedepot.com/grants/community-impact-grants)USAUSACapital Project• Fields of work: Disability Care & Services, Community Development & Revitalization, Affordable Housing, Real Estate & Housing, Supportive Housing & Shelters, Military & Veterans Services, Energy Efficiency & Conservation, Senior Services, Education – K through 12 [Cowles](https://www.cowlescharitabletrust.org/take-action)USAAnywhere in the worldGeneral Operating Expense• Welcomes applications seeking GOS funding and recognizes the difficulty of funding general operating costs. • Favors applicants who have a wide base of support for their programing; prefers not to be the only funder. • Fields of work: Art & Culture; Health & Medicine; Social Justice / Human Rights; Education [Walmart](https://walmart.org/open-applications)USAUSAGeneral Operating Expenses • Must benefit communities near a Walmart facility to which you plan to apply • Fields of work: any sector [Harris and Francis Block](https://blockfound.org/)USAUSAOutreach; Program • Fields of work: Food Access & Hunger Environmental Justice & Advocacy Immigrant Services Immigration & Refugee Rights Refugee Services Reproductive Rights Health Care Access & Delivery Economic Rights & Justice Agricultural Education Nutrition & Healthy Eating Forestry Outdoor Recreation Environmental Education Climate Change Resilience ; supports small grassroots not-for-profit organizations. will not consider requests for endowments, capital construction, or deficit financing [JW Couch](https://jwcouchfoundation.org/apply)USAUSAGeneral Operating Expense • Yes to for-profit organizations aligned with one of three charitable programs: preservation, education, or wellness; or to registered 501(c)3 non-profit organizations • Provide general operating support, fund specific programs or help social entrepreneurs get new products off the ground. [National Endowment for Democracy](https://www.ned.org/apply-for-grant/en/)Anywhere in the worldAnywhere in the worldOutreach; Program• Direct grants to advance democratic goals and strengthen democratic institutions## Rolling Deadlines Nonprofits can apply to rolling grants at any time in the year as these have no due date. We’ve compiled a list of these that we share in our newsletter. [Sign up now](https://go.elevationweb.org/subscribe-elevation-web-0) to receive a list of 33 more grants with open deadlines. [![View rolling grant deadlines](https://www.elevationweb.org/wp-content/uploads/2026/06/d13927f1-3982-4bc5-93d9-906e971e4b3c.png)](https://cta-redirect.hubspot.com/cta/redirect/2773709/d13927f1-3982-4bc5-93d9-906e971e4b3c) ## More Online Resources for Grant Research In addition to the above list, here are additional websites you can use to search for more web design grants: - [Grants.gov](https://www.grants.gov/) - [The Grantsmanship Center](https://www.tgci.com/) - [Candid 990 Finder](https://candid.org/research-and-verify-nonprofits/990-finder) - [Foundation Directory Online](https://fconline.foundationcenter.org/) - [FundsNet](https://fundsnetservices.com/) - [Philanthropy News Digest](https://philanthropynewsdigest.org/) - [Grantmakers.io](https://www.grantmakers.io/) - [Grant Gopher](https://grantgopher.com/) - [Grant Watch](https://www.grantwatch.com/) - [Grant Station](https://grantstation.com/) - [Instrumentl](https://www.instrumentl.com/) ## Will You Hire a Grant Writer? Now that you’ve narrowed down a list of grants to apply to, you might consider hiring a grant consultant to do the actual grant writing. Grant writing consultants can: - Research opportunities - Write and submit grants - Help with follow-up and grant reporting - Implement a plan for program and organizational development When hiring a grant consultant, you should first look for clear and compelling writing. It takes skill to write a convincing grant proposal, so not just anyone can do it. Be sure to ask for samples of proposals they’ve done in the past, but also check that writing isn’t a grant consultant’s only skill. Grant writers need to be good project managers to ensure a smooth grant writing process from start to finish. As you review candidates, prioritize experience over credentials. If a consultant has a PhD or other impressive credentials, but has little experience in the field, keep looking. Experience will ensure that your consultant fully understands the grant seeking process and has a penchant for how funders think and make decisions. ## Final Thoughts As you apply for grants, begin mapping out the specifics of your nonprofit’s needs and requesting quotes from vendors. For help, check out our[ complete RFP guide](https://www.elevationweb.org/blog/how-to-write-a-great-rfp-for-your-nonprofit-website) or our[ free editable RFP template](https://go.elevationweb.org/rfp-website-redesign-and-development-template). Feel free to reach out with any technology questions you have when writing your grant application. Let us know how it goes and we hope you’ll [contact us](https://go.elevationweb.org/contact-us) when you’re ready to start your web or marketing project! P.S. Can you recommend additional grants? Please help us build this list by emailing them to . #### Grant Index 1. [January](#January_Deadlines) 2. [February](#February_Deadlines) 3. [March](#March_Deadlines) 4. [April](#APRIL_DEADLINES) 5. [May](#May_Deadlines) 6. [June](#June_Deadlines) 7. [July](#July_Deadlines) 8. [August](#August_Deadlines) 9. [September](#September_Deadlines) 10. [October](#October_Deadlines) 11. [November](#November_Deadlines) 12. [December](#December_Deadlines) 13. [Rolling Deadline](#Rolling_Deadlines) [![ View all ](https://www.elevationweb.org/wp-content/uploads/2026/06/dfc90954-fbed-4447-af4c-73b3214e7cfb.png)](https://cta-redirect.hubspot.com/cta/redirect/2773709/dfc90954-fbed-4447-af4c-73b3214e7cfb) *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Nonprofit tech grant FAQs ### What tech grants are available for nonprofits? The Google Ad Grant, TechSoup discounts, Microsoft and Google for Nonprofits programs, and various web, hardware, and software grants from foundations and vendors. ### What is the Google Ad Grant worth? Up to $10,000 per month in free Google Search ads for eligible 501(c)(3) nonprofits. ### What is TechSoup? A nonprofit that provides discounted and donated software, hardware, and services to other nonprofits and libraries. ### How do nonprofits get free or discounted software? Through TechSoup, vendor nonprofit programs (Microsoft, Google, Adobe, and others), and grant programs that require proof of 501(c)(3) status. ### How do you qualify for nonprofit tech grants? Most require valid 501(c)(3) status and a Google for Nonprofits or vendor nonprofit account; some add website or usage requirements. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Fundraising & Donations --- ### [Nonprofit Storytelling: 5 Tips to Connect With Your Donors](https://www.elevationweb.org/blog/nonprofit-storytelling-5-tips-to-connect-with-your-donors/) **Published:** October 10, 2022 **Author:** emily-friedrichs **Content:** **Nonprofit storytelling connects donors to your mission by showing the real people and outcomes behind your work, rather than reciting statistics alone. The most effective stories center a single, specific person or moment, show change clearly, use authentic detail and imagery, and end with a concrete way for the donor to be part of the next chapter.** As a nonprofit professional, you understand how important it is to build strong donor relationships. However, once you’ve acquired donors, the next challenge is getting them to stick around for the long term. **A tried and true way to connect with your donors (and boost your [donor retention](https://www.elevationweb.org/blog/boost-donor-retention-with-4-unexpected-web-strategies) rate) is to reinforce your relationships through nonprofit storytelling.** Nonprofit storytelling is a popular communication approach that helps you appeal to your donors’ emotions and make them more passionate about your cause. After all, storytelling has always been an important part of how people relate to each other, from ancient traditions to today’s television shows and books. Storytelling can help your donors better understand your nonprofit’s goals and how they can become a part of the solution. Nonprofit storytelling doesn’t have to be overly complex, but there are a few key features you’ll need to keep in mind. Ultimately, your stories should grab your audience’s attention, explain the problem at hand, and encourage your donors to take action. To develop a compelling story that checks all these boxes, consider these tips: 1. Spotlight real people. 2. Create a complete story arc. 3. Appeal to donors’ emotions. 4. Develop a call to action. 5. Include engaging visuals. With effective storytelling, your nonprofit can grow loyal donor relationships, amp up its fundraising efforts, and develop a stronger branding strategy. Let’s begin. ## Spotlight real people Every good story needs compelling characters, but with nonprofit storytelling, your characters will be real people connected to your nonprofit! They might be your nonprofit’s founder, volunteers, or community members that your organization serves. Every character in your story should serve a specific purpose, so think about the people whose stories would make the biggest impact on your audience in different ways. For example, if you’re a healthcare organization running a [virtual fundraising campaign](https://www.onecause.com/blog/nonprofit-guide-to-virtual-fundraising/), you can spotlight a patient who benefitted from your services to showcase the impact that your organization’s work has on people’s lives. Continuing with this example, give a brief biography of the patient and explain the ways your nonprofit supported this person. This can apply to any nonprofit, such as spotlighting a dog that was saved by an animal rescue or even a forest that was preserved because of an environmental nonprofit’s efforts. Your characters don’t always have to be human! But if they are, make sure to ask for permission before including them in your marketing materials. Characters are a great way to give your audience someone to root for. To add extra impact, choose a character who your audience can relate to. The more they can resonate with your character, the more receptive they will be to your story (and to donating!). Consider all the different reasons why supporters donate to your mission and spotlight characters whose stories relate to those different motivations and desires. ## Create a complete story arc Your story needs a beginning, middle, and end to pique your audience’s interests. Just part of a story won’t be as effective or [engaging for audiences](https://www.elevationweb.org/blog/nonprofit-community-development-101-simple-ways-to-increase-engagement), so make sure to include these story elements: - **Exposition.** In this section, you’ll lay the groundwork for your story. Introduce the audience to your character(s) and set the scene. Use a strong hook to grab the audience’s attention. - **Conflict.** Here’s where you’ll bring attention to the problem at hand. Don’t get too graphic (you don’t want to scare your audience away!), but provide enough details so they can understand the magnitude of the issue. You should also avoid including too many statistics because this will slow your audience down and distract them from your message. - **Rising action.** Give more background information into the problem and why it is occurring. If you decide to include one or two statistics, this would be a good place to put them to illustrate the reality of the problem your mission combats. - **Climax.** Here, you’ll describe the specific actions your nonprofit takes to solve the problem! Make sure to emphasize how this was made possible through donors’ contributions. This section will give new donors more insight into the work your nonprofit does and will help existing donors connect more with your organization. - **Resolution.** This is the part your audience has been patiently waiting for! You’ll describe how your character is doing better than ever because of your nonprofit’s work. Make sure to also include next steps for your audience so they know how to support more people like your character. As you create your story, make sure to be descriptive, but avoid adding too much fluff. Keep in mind the purpose of your story so you can stay on track. According to [Getting Attention’s nonprofit storytelling guide](https://gettingattention.org/nonprofit-storytelling), an effective dramatic arc empowers your audience to play a role in the story, so make your messaging clear to inspire your audience to act. Once you’ve nailed down your story’s arc, shape it based on the platform you’re sharing it on (email, text campaign, social media, etc.) so it can reach people more effectively. A story can be shorter or longer depending on the context of the communication channel. For example, if you’re sharing it on Instagram, stick to just a couple of sentences in the caption and make your story more image-based. In contrast, an email gives you more room for lengthy storytelling, but don’t go overboard with it! People should be able to read your story in just a few minutes so they don’t get distracted and click away. ## Appeal to donors’ emotions The goal of your story is to get people to take action, but in order to reach that point, your audience has to feel emotionally moved. Your story needs to activate empathy in supporters, which can take a little work. Through emotional vocabulary, detailed description, and a story that touches on the lows and the highs, you can successfully evoke emotions in your audience. Here are a few tips to achieve this goal: - **Paint a full picture of your character and the context.** If your story feels too abstract or detached, your audience won’t be able to connect. The more concrete details you include, the better. However, don’t get too bogged down in the details; each part of your story should flow naturally so your audience can easily follow along. - **Create an emotional story.** Your story shouldn’t target just one emotion. For example, if your story is too sad, your audience might feel compassion fatigue and click away. You need to take your audience through a journey, from the lowest point in your character’s life (as it relates to your nonprofit’s role in helping) to the point where they are now living an improved life. This will help your audience connect with the main character and put themselves in their shoes. - **Be truthful.** While you should use descriptive language, avoid overembellishing any information for a dramatic effect. This can lead your audience to distrust your organization and feel discouraged from contributing to its cause. Tell the story as it happened. Interview your constituent, gather impact statistics, and more to fill in all the details you’ll need. The more powerful a story is, the more it will [impact your audience](https://www.elevationweb.org/blog/6-nonprofit-storytelling-tips-that-will-multiply-the-impact-of-your-charitable-marketing-strategy). Choose a memorable story that will stick with your audience for a long time so they continue to want to support your organization. ## Develop a call to action Once you arrive at the resolution of your story, you don’t just want to wrap it up! Appeal directly to your audience by giving them next steps to be a part of the solution. For instance, if your story was about a homeless dog that is now living happily with its new family, explain to your donors that their contributions can save many more lives. Offer a link or donate button that will take your audience to your donation page. This can apply to yearlong fundraising efforts or even specific fundraising campaigns. With fundraising campaigns, you’ll need a dedicated landing page which can become even more compelling with a story and strong call to action. For instance, if you’re running a [peer-to-peer fundraiser](https://www.onecause.com/blog/peer-to-peer-fundraising-ideas/), use a story arc across your various campaign materials to illustrate why you’re running this campaign. Then, end it with a firm call to action on how your supporters can help by creating their own fundraising pages and sharing it with their personal networks. Make sure your next steps are concrete and include any necessary directions so your audience can easily follow through in helping your nonprofit. ## Include engaging visuals To break up long paragraphs of text and keep your audience engaged, you’ll need impactful visuals. These photos or videos should add value to the story and [help your audience emotionally connect](https://www.onecause.com/blog/power-of-video-visual-storytelling-livestream/) with the main character and your nonprofit. A great place to start is with a photo of your character to add credibility to your story and show that this is a real person. This will also tap into your donors’ empathy. If your character underwent a significant transformation, it can be helpful to illustrate this with a before and after photo. Another great method of storytelling is video. Video can make it easier for a message to come across since readers might get distracted by large blocks of text. Your video can be a sit-down interview with your character, a series of clips showing your nonprofit in action, or even a live-stream to let remote donors feel a part of your community. According to the [OneCause guide to nonprofit live streaming](https://www.onecause.com/blog/live-streaming-for-nonprofits/), live videos have quickly become one of the most popular forms of digital video content, giving your nonprofit a great opportunity to expand its reach. There are many different types of content you can create, from live interviews to live-from-the-field style videos where you give donors an immediate look at the work your nonprofit is doing. There are many free platforms you can use to [set up your livestream](https://www.elevationweb.org/blog/8-ways-your-nonprofit-can-use-live-streaming-video) and easily share your nonprofit’s story with the world. Consider using Facebook Live, Vimeo, or Instagram to reach hundreds, thousands, or even millions of people with your nonprofit to attract donors. Visuals can work to boost people’s excitement over any fundraising event, whether it’s in-person, virtual, or hybrid. For [virtua](https://www.onecause.com/blog/virtual-fundraising-events/)[l](https://www.onecause.com/blog/virtual-fundraising-events/) and hybrid events especially, make sure to use storytelling tactics along with compelling visuals to reinforce strong donor relationships—this will help people better connect with your organization’s mission, even if they live in another city, state, or country. ## Wrapping up As you craft your story, make sure that it’s emotionally compelling and has a strong call to action. Keep in mind your audience and develop a story that will resonate with them and inspire them to give. Once you have a solid story arc, it should be shaped to fit the communication channel you’re sharing it on—whether that’s a visual social media platform like Instagram or an email. You can accomplish a lot of storytelling in a couple of sentences and with a powerful photo, or you can tell the story in a longer message—this all depends on the context of the communication channel and your goals. Nonprofit storytelling is an effective tool to connect with new and existing donors, so make this a regular part of your communication strategy to maximize support. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Nonprofit Storytelling FAQs ### What makes a good nonprofit story? A clear central character, a specific challenge, visible change, and an honest, human voice. One concrete story usually moves donors more than broad statistics. ### Should stories focus on one person or the whole cause? Focusing on one person makes impact tangible and relatable. You can connect that individual story to the larger mission, but the emotional pull comes from the specific. ### How do I use storytelling in fundraising appeals? Open with the story, show the difference a gift makes, and tie the donor’s action to the outcome. Make the supporter feel like part of the change, not just a funding source. ### What role do images play in storytelling? Authentic photos and video make stories real and memorable. Use consent-cleared, genuine imagery rather than stock that feels staged. ### How do we tell stories ethically? Get consent, represent people with dignity, and avoid exploiting hardship for sympathy. Honest, respectful storytelling builds lasting trust with both subjects and donors. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Fundraising & Donations --- ### [8 Awesome Nonprofit CRM Options for Your Organization [Updated 2026]](https://www.elevationweb.org/blog/6-awesome-nonprofit-crm-options/) **Published:** November 25, 2022 **Author:** sara-lowe **Content:** **A nonprofit CRM is the system of record for your donors, members, and volunteers — tracking relationships, gifts, and communications in one place. The right CRM fits your size, budget, and existing tools. Below are CRM options worth considering.** Your organization should be using a CRM, or Customer Relationship Manager, to simplify some of the administrative demands. With a large number of people in your network, you can’t get by without a way to keep track of all of them. Especially as a nonprofit, keeping an accurate and updated record of your donors, volunteers, fundraisers, event attendees, etc. is crucial. Here’s where nonprofit CRMs can help! The following solutions offer all typical CRM tools, but with additional features specific to nonprofit management and member engagement. With many new programs surfacing, there are several options to choose from. We’re here to tell you about a few of them. But first, what exactly is a CRM? A CRM (Customer Relationship Manager) tool is a database in which an organization such as a nonprofit, a university, or a company can consolidate and store all information about its contact network. In its simplest form, you can think of it as a digitized address book, housing information including interactions, sales, contact information, and more for every individual. Whether customers, donors, or volunteers, CRMs are the most effective way of keeping track of everyone with whom your organization interacts. If you’re not already using a nonprofit CRM (or you’re looking for a new one), we’ve put together a list of some of the best ones available right now. ## Here are 8 nonprofit CRM options we’re loving:[](https://www.virtuouscrm.com/pricing) ### [Virtuous](https://www.virtuouscrm.com/?utm=link_fromElevationWeb) Virtuous is a responsive fundraising platform (donor + marketing CRM) that helps organizations build better relationships with donors. Virtuous coined the term “responsive” to explain how their platform puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual. Virtuous offers integrated marketing automation and donor portals that provide donors with the kind of personalized, high-touch follow-up that creates loyalty and inspires bigger gifts. With Virtuous, your nonprofit can treat all its donors like major donors. #### **Top features:** Donor Management Designed for Relationships All-In-One Nonprofit Marketing Automation Software Integrated Email Marketing Integrates With Other Tools Online Giving Data Rich Contact Views Track Giver Engagement Over Time Donor Scoring & Social/Relational Data Easy-To-Use Searching & Segmentation Personas & Tagging Flexible Donation Management Project Impact & Tracking Back Office Tools Built for Charities Pre-build Workflow Templates Robust Gift Tracking Nonprofit Mobile Apps #### **Pricing:** - Standard Plan from $199/month - Pro Plan from $449/month - Enterprise Plan from $849/month - See here for information on [Virtuous discounts](https://go.elevationweb.org/nonprofit-tech-discounts) --- ### [Salesforce.org](https://www.Salesforce.org/?utm=link_fromElevationWeb) Salesforce.org Nonprofit Cloud is an integrated platform for nonprofits that allows you to manage your entire mission. Salesforce is the world’s #1 CRM, and their community counts over 45,000 nonprofits. Nonprofit Cloud powers your mission by tracking and measuring impact in real time, helping you raise more using insights from artificial intelligence on donors, and by taking every constituent on their own personal journey. Over 88% of Salesforce.org organizations have said that Salesforce helped them improve their ability to achieve their mission. Salesforce.org Nonprofit Cloud encompasses Nonprofit Success Pack (CRM for nonprofits), Marketing Cloud, Service Cloud, Einstein Analytics, Chatter, and more. #### **Top features:** Fundraising CRM Marketing automation Email & social marketing Social Listening Campaign Builder Customizable Landing Pages Grants Management Program & Service Delivery Online Communities Reporting & Dashboards #### #### **Pricing:** Although implementing Salesforce does require working with a consultant, registered nonprofits can get [free consulting plus the first 10 Nonprofit Success Packs (NPSP) for free](https://go.elevationweb.org/nonprofit-tech-discounts) through the Power of Us program. After that, additional licenses are deeply discounted. --- ### [Salsa](https://www.salsalabs.com/?=link-from-ElevationWeb) Over 10,000 nonprofits professionals work with Salsa. Salsa is a supporter engagement platform that encompasses nonprofit CRM, online fundraising, digital marketing and multi-channel advocacy, including click to call, direct mail, and local/state/federal targeted messaging. Salsa is uniquely designed for nonprofits, and for those organizations already using a CRM such as Salesforce, Salsa offers an integration option, Salsa Engage. By allowing organizations to combine all their offline and online supporter information in one place, Salsa enables you to easily segment, target, and report on your data visually. Salsa also automates regular tasks such as gift acknowledgments and targeted list building, includes a library of emails and forms for jumpstarting campaigns, and offers multiple channels for training and support. #### **Top features:** Donor Management Online Donations Targeted Actions Donor Development Online Petitions Donation Processing List Segmentation Mobile Responsiveness Mail Merge Email & Social Marketing Direct Mail Reporting & Queries Event Management Task Reminders Grant Management Membership Management Software Volunteer Management Security & Permissions A/B Testing Dashboard Analytics Peer-to-Peer Fundraising Gift Acknowledgement #### #### **Pricing:** Salsa was founded to support the 98% of nonprofits who previously couldn’t afford sophisticated, personalized communication tools. Many packages and price options are available, and are based on list size. Click here to [request pricing information from Salsa](https://www.salsalabs.com/fundraising-software/pricing/?utm=link_fromElevationWeb). --- [](https://www.blackbaud.com/fundraising-and-relationship-management/raisers-edge)### [Neon CRM](https://www.neoncrm.com/?=link-from-ElevationWeb) NeonCRM is a cloud-based nonprofit software suite built to support the good work of nonprofit organizations. Regardless of size or industry, NeonCRM helps over 5,000 nonprofit clients and 35,000 organizations engage with donors, manage memberships, track volunteers, and more. Their database and website solutions support nonprofits in all stages of development, and their flexible packages and pricing were developed with nonprofits in mind. The NeonOne platform extends Neon’s nonprofit solutions beyond a CRM. The platform includes options for peer-to-peer fundraising, event organization, case and program management, and payment processing. In addition to offering a Quickbooks integration, their software also supports your online store. #### **Top features:** Fundraising & Donor Management Membership & Association Management Events Marketing & Communications Web Integration Social Fundraising E-commerce Quickbooks Reports & Querying Volunteer Management API & Customization Mobile Apps #### #### **Pricing:** - $49/month for Essentials Light package - $99/month for Essentials package - $149/month for Impact package - $299/month for Empower package - Look here for more [Neon CRM pricing info](https://www.neoncrm.com/pricing/?utm=link_fromElevationWeb) --- ### [Bloomerang](https://bloomerang.co/?=link-from-ElevationWeb) Bloomerang’s simple donor database solution is built around best practices to help nonprofits decrease donor attrition and increase revenue. Bloomerang pools the knowledge of leaders in the nonprofit world, including [Adrian Sargeant](https://bloomerang.co/about/team/adrian-sargeant/?utm=link_fromElevationWeb) for fundraising, [Tom Ahern](https://bloomerang.co/about/team/tom-ahern/?utm=link_fromElevationWeb) for communications, [Kivi Leroux Miller](https://bloomerang.co/company/team/kivi-leroux-miller/?utm=link_fromElevationWeb) for digital marketing, and [Jay Love](https://bloomerang.co/about/team/jay-love/?utm=link_fromElevationWeb) for nonprofit technology. The platform focuses on the core functionality your organization needs to achieve results, without the distraction of additional bells and whistles. With Bloomerang, you’ll know how your donors feel about you, find more major gift prospects, and be able to report on the metrics that matter. #### **Top features:** Constituent Timeline (visual representation of all interaction with each individual and highlights of the most important interactions) Interactive Dashboard (review donor retention rate and opportunities for improvement, incoming donations by time period, check campaign success, create to-do lists, and access recent reports) Giving Summary & Engagement Level Smart reports Email Design & Distribution (email templates and rich performance analytics) Letters & Mailings (letters, gift acknowledgements, and more available for design and print) Nightly Deceased Suppression Nightly updates from the National Change of Address (NCOA) database Website integration (track individual’s website browsing activity, create and customize online giving forms and email sign-ups) Social Media Monitoring Donor Engagement Surveys Social Listening #### #### **Pricing:** - $99/month for 0 – 1,000 records - $199/month for 1,001 – 5,000 records - $299/month for 5,001 – 15,000 records - $399/month for 15,001 – 25,000 records - $499/month for 25,001 – 40,000 records - Get an [additional 10% discount](https://go.elevationweb.org/nonprofit-tech-discounts) off Bloomerang pricing --- ### [Donor Perfect](https://www.donorperfect.com/?=link-from-ElevationWeb) Donor Perfect aligns staff around organizational goals by combining data in one place. One of its unique features is that it is accessible to an unlimited amount of users, based anywhere. A certain amount of customization is available for even the basic package, such as branded donation forms that have been shown to establish trust and increase donor conversions. The platform focuses on reporting, donor engagement, and event management. #### **Top features:** Personalized marketing communications, including advanced filtering, targeting, and segmentation Top-rated mobile app Automated workflows and scheduled reporting Check scanner integration Automatic monthly giving Ticketing integration Crowdfunding campaigns and peer-to-peer fundraising Text messaging integration Grants Management Donor research and address changes integration Dashboard reporting, including campaign and fundraising analytics Matching corporate gifts integration Auction management Advocacy integration #### #### **Pricing:** A discount of [50% off the first year and 15% off subsequent years](https://go.elevationweb.org/nonprofit-tech-discounts) is available. Otherwise plans start at $89/month for 1,000 contacts, and up to $799/month for 75,000 contacts and full feature access. --- ### [Kindful](https://www.kindful.com/?link-from-ElevationWeb) Kindful was founded on the simple idea that nonprofits should be able to spend less time focused on their database and more time focused on their mission. When your data makes sense, your mission thrives. Kindful helps visualize data with intuitive reporting and seamless integrations that make your data mean something. Kindful helps build deeper relationships with donors and keeps your staff from wasting time on administrative tasks. By offering a modern fundraising platform, Kindful guides your organization to new and innovative ways to accomplish its goals. #### **Top features:** Complete, real-time donor records (full giving history, social media accounts, classifications, etc.) Automated & personalized outreach Automatic data entry for new activity Fundraising tools Donor analytics Data visualization #### **Pricing:** - $100/month for 0 – 1,000 contacts - $200/month for 1,000 – 5,000 contacts - $300/month for 5,000 – 15,000 contacts - Continuing up to $800/month for > 85,000 contacts - See here for complete [Kindful pricing info](https://www.kindful.com/pricing/?utm=link_fromElevationWeb) --- ### [Wild Apricot](https://www.wildapricot.com/?=link-from-ElevationWeb) Wild Apricot is a complete membership management system that is designed to fit membership organization’s needs. Easily manage contacts, process payments, send out emails, register event attendees, and create a website. With a self-serve design and a user-friendly interface, you gain the freedom to customize every aspect of your membership management system. Help and best practices are available from their support team and community of experts. #### **Top features:** Cloud-based member database Alerts and Automated email reminders Mobile event check-in Mobile event payments Automatic invoicing Unlimited email marketing to members Mobile app for members Mobile app for admins with Access Controls/Permissions Drag-and-drop workflow automation that syncs with over 950 online apps Integrates with external calendars Online store Single sign-on for Member-only content #### **Pricing:** - Prices range from $60/month for 250 members to $720/month for 50k contacts. - Save 10-15% by paying annually or bi-annually - More [WildApricot pricing information](https://www.wildapricot.com/pricing-na/?=link-from-ElevationWeb) here ## Need a more affordable option for a nonprofit that is just starting out? [](https://www.salesforce.org/nonprofit/)[Donate Kindly](https://www.donatekindly.org/?=link_fromElevationWeb) is an option with no monthly, annual, or setup fees. With no platform costs, all your nonprofit pays is the payment processing fee of 2.9% + $0.30 per transaction. For an entirely free donation platform, but which is not a CRM, consider [GiveLively](https://www.givelively.org/?=ElevationWeb_link_referral), which is funded by philanthropists and able to provide donation pages, text-to-donate, P2P, event ticketing and more. ## More CRM Tech While [Blackbaud](https://www.blackbaud.com/products/blackbaud-raisers-edge-nxt) recently experienced a security incident, it is worth noting that they offer a number of unique features such as Address Finder, Deceased Record Finder, Automatic Credit Card Updater, Revenue Forecasting, and Split Gift Designation. If you need help choosing a nonprofit CRM option that will combine with your website, you can always [contact us at Elevation](https://www.elevationweb.org/contact-us/). We’ll be happy to talk you through it. --- *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit CRM FAQs ### What is a nonprofit CRM? Software that stores and manages your relationships — donors, members, volunteers — along with their gifts, contacts, and history. ### What is the best CRM for nonprofits? It depends on size and budget. Smaller orgs often choose tools like Bloomerang or Neon; larger orgs may use Salesforce Nonprofit Cloud. ### How much does a nonprofit CRM cost? From free or low-cost tiers for small orgs to hundreds or thousands per month for enterprise platforms with advanced features. ### Do small nonprofits need a CRM? Yes — even a simple CRM beats spreadsheets for donor retention, because it keeps relationships and giving history in one reliable place. ### How do you choose a nonprofit CRM? Match it to your size, budget, fundraising tools, and team’s comfort — and confirm it integrates with your website and email platform. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-sara-lowe.jpg) sara-lowe [See Full Bio](https://www.elevationweb.org/author/sara-lowe/) [ ](https://www.elevationweb.org/author/sara-lowe/) **Categories:** Nonprofit Marketing, Nonprofit Tools --- ### [5 Ways to Increase Donations With Your Giving Page](https://www.elevationweb.org/blog/5-ways-to-increase-donations-with-your-giving-page/) **Published:** December 6, 2022 **Author:** emily-friedrichs **Content:** **You can increase donations on your giving page by improving the donor experience itself: offer suggested donation amounts, reduce form friction, make the page mobile-friendly, reinforce your impact with clear messaging, and add trust signals like security badges. Small design and copy changes on the page where people actually give often raise revenue more than driving extra traffic.** Your nonprofit likely has an online donation page that acts as your online fundraising hub. But nowadays, it’s not enough to just have an online donation form. To stand out from the crowd and raise more online, your giving page must foster a positive, engaging donation experience for supporters. When you combine a positive user experience with features and page elements that encourage supporters to increase their donation amounts, you can raise more using your online donation form. In this post, we’re going to cover five top tips for boosting donation revenue using your giving page itself. Let’s begin. ## 1. Offer suggested donation amounts Suggested donations are the giving options that you highlight on your online giving form, making it easy for donors to select their desired gift amount. Offering multiple options allows donors to choose the option that works best for their budget. Plus, donors might upgrade their donation amount after reviewing your suggestions. Maybe a donor clicks on your donation page intending to give $10 but sees that your first suggested donation is $25. This could encourage them to increase their gift amount to conform with the type of donations your organization is looking for. Bloomerang’s guide to suggested donations recommends highlighting your most popular donation amount. For instance, you might include a small arrow pointing to one of your donation options with a note that says “most people give X.” The CARE online donation page has an excellent example of what this looks like: ![Donation-Page_CARE](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-Page_CARE.png) When faced with indecision, people tend to default to the social norm. Pointing out your most common donation amount reduces uncertainty and can help donors choose their donation amount faster and more confidently. ## 2. Connect donation amounts to different impacts When donors can visualize the impact of their gifts, they may be encouraged to increase their gift size. Use your suggested donation amounts to help donors make connections between their donations and real-life impacts. For example, let’s say you’re raising money for your nonprofit’s community vegetable garden. You might list these suggested donations and related impacts: A $25 donation funds a gardening kit for a new community gardener, complete with gloves, seed packets, and a watering can. A $50 donation helps provide new equipment investments, including shovels, rakes, hoes, and trowels. A $100 donation can help buy materials to support your garden expansion project, such as lumber and planter boxes. Providing impact examples helps donors see exactly how much more they can help your organization by giving at higher levels. ## 3. Highlight matching gift opportunities Matching gifts are an effective but frequently overlooked opportunity to maximize online donations. In corporate matching gift programs, businesses match the gifts that their employees make to eligible nonprofits. Highlight matching gift opportunities directly on your giving page to inform supporters of these opportunities. Embed a matching gift database into the form so donors can quickly research their eligibility and access the forms they need to fill out to request a match. This simplifies the matching gift process, making it easier for donors to take advantage of these opportunities. ## 4. Make it easy to become a monthly donor Offer a button on your giving page for donors to easily turn their one-time gift into a recurring monthly donation. The easier you make it to become a recurring donor, the more donors you’ll recruit to your program. For example, look at how the Doctors Without Borders donation page encourages monthly gifts: ![Donation-Page_DWB](https://www.elevationweb.org/wp-content/uploads/2026/06/Donation-Page_DWB.png) If you offer any monthly giving program benefits, such as free merchandise or access to exclusive publications or events, highlight those benefits directly on your donation form. ## 5. Foster ongoing relationships. You can increase future donations by using your online giving page as the first step in your larger donor stewardship strategy. Use your donation page to collect donor information, including their full names and email addresses. Then, follow up with personalized appreciation emails that address donors by name and reference their specific donation amount. Once you have this valuable donor information, you can add donors to your organization’s CRM and carry out a variety of donor stewardship and outreach activities, such as inviting donors to events or volunteer opportunities. This helps increase your donor retention rate, growing your loyal base of support. Using these tips, you can design a giving page that not only improves the donor experience, but also boosts your total online donation revenue. And with a comprehensive stewardship plan, you can retain your online donors well into the future. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Increase Donations With Your Giving Page FAQs ### How can I increase donations on my giving page? Improve the page itself: offer suggested amounts, shorten the form, make it mobile-friendly, reinforce impact with clear copy, and add trust signals. These reduce friction and help more visitors complete their gift. ### Do suggested donation amounts actually work? Yes, suggested amounts give donors helpful anchors and reduce decision fatigue, which often nudges gift sizes upward. Tie each amount to a tangible outcome so donors see what their gift accomplishes. ### Why does form length affect donations? Every extra field is a chance for donors to abandon the process. Asking only for what you truly need keeps the form quick and frictionless, which raises completion rates, especially on mobile. ### How does mobile optimization impact giving? A large share of donors give on their phones, so a giving page that’s hard to use on mobile costs you completed gifts. A responsive, fast, single-column form makes mobile donating effortless. [UX design](/services-ux-ui-design/) can help optimize it. ### What trust signals should a giving page include? Visible security indicators, recognizable payment options, a brief impact statement, and clear information about where gifts go. These reassure donors that their gift is safe and well-used. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Fundraising & Donations --- ### [Keeping Your Board in the Loop: 4 Communication Tips](https://www.elevationweb.org/blog/keeping-your-board-in-the-loop-4-communication-tips/) **Published:** December 6, 2022 **Author:** aly-sterling **Content:** **Keeping a nonprofit board informed means sharing clear, consistent, and timely updates so members can govern effectively. Regular reports, a single source of truth for documents, concise summaries that focus on decisions, and open two-way communication keep everyone aligned and make board meetings more productive.** Your nonprofit’s board members have a number of responsibilities, from planning capital campaigns and creating annual budgets to leading [effective marketing campaigns](https://www.elevationweb.org/blog/marketing-your-fundraisers-on-social-media-6-tips). With several people working on different nonprofit initiatives, it can be difficult to keep everyone on the same page. A great way to tackle this challenge is by improving your communication strategy. By keeping everyone up to date on your nonprofit’s projects, your board members can work more efficiently to advance your organization’s mission. Working as a single, united front will lead to productive board meetings, increased board member satisfaction and, overall, set your nonprofit up for success. In this article, we’ll walk you through four communication tips you can use to enhance your board’s operations: - Develop a nonprofit strategic plan. - Create a schedule for your board meetings in advance. - Build out a communication cadence. - Consult with an expert. Your board directly impacts your nonprofit’s efficiency, so a strong communication strategy is essential to ensure that your organization can meet its goals. Let’s begin. ## Develop a nonprofit strategic plan Before you can improve your communication, you’ll need to [create a nonprofit strategic plan](https://alysterling.com/nonprofit-strategic-plan/). A nonprofit strategic plan is a bold plan of action that aligns your nonprofit’s goals with its values so you have a clear roadmap for the future. This ensures that everyone is on the same page with your nonprofit’s initiatives and each board committee knows how they’ll work to achieve them. Use these guidelines to set firm goals and develop an overarching blueprint: - **Assess** everything your organization has done to date and identify gaps in your strategies. Consider questions such as: *What were our past successes and challenges? What are our weaknesses? How can we adjust our strategies to improve our chances of success?* Take a deep dive into your nonprofit to understand obstacles and how you can remove these to help your organization grow. - **Align** your goals with your nonprofit’s values to develop a cohesive plan for the future. This can be done by engaging board and staff members in an action-oriented forum and allowing different people to voice their suggestions. Here, your priorities will start to take shape, which will help your nonprofit make decisions that are consistent with your objectives. - **Act** on your priorities with a plan that outlines tangible steps your nonprofit can take to improve its approach. For example, if fundraising has been challenging for your nonprofit, you’ll need to lay out a concrete [fundraising plan](https://alysterling.com/fundraising-plan-template/) for the future. Your plan of action should include responsibilities for each board committee, performance indicators to measure your progress and a timeline for completion. Once you have a nonprofit strategic plan, make sure to review it at least once a year and make adjustments as needed based on the state of your nonprofit. Ensure that each board member is familiar with your plan and understands their individual role in achieving your nonprofit’s goals. Once everyone has this baseline understanding, you can then build on your communication strategy to execute your strategic plan. ## Create a schedule for your board meetings in advance. Although the IRS expects nonprofit boards to [meet at least once a year](https://www.501c3.org/setting-up-your-nonprofit/) to maintain 501(c)(3) status, more frequent meetings can keep [board members engaged](https://www.elevationweb.org/blog/9-timeless-board-engagement-strategies) and help tasks get done more efficiently. How often your organization should meet depends on your nonprofit’s unique needs and the scope of its operations, but most nonprofits meet quarterly or every other month. Once you know how frequently your board meetings will take place, create a meeting schedule one year in advance. This should include the dates and times for your meetings as well as the location if meeting in person. Planning ahead will prevent board members from planning other activities at the same time as your meetings, leading to an increase in attendance. To get a better idea of what days and times work best for your board, send out a survey or get everyone’s feedback at your next meeting. You can also use this as an opportunity to determine whether in-person or virtual meetings work best for members. ## Build out a communication cadence. Your board may have a regular meeting schedule, but are you communicating between and in preparation for your board meetings? If your board members aren’t in contact with each other outside of meetings, your meetings will be less productive and board members may even lose interest due to a lack of engagement. To combat this, you’ll need to roll out a communication cadence that encourages regular check-ins to keep everyone in the loop. Incorporate the following best practices to build your communication strategy: - Prepare and distribute board documents at least a week in advance of your meetings. - Ensure board members are in contact and sharing important updates between meetings. - Build in engagement opportunities for board members, such as group volunteering, to make them feel more connected to the mission. To facilitate better communication, consider investing in board software. Choose a board [software](https://www.elevationweb.org/blog/building-your-software-stack-3-strategies-for-nonprofits) that allows board members to store and access important documents, send messages and create team-focused workspaces so members can easily collaborate with each other. You’ll see a multitude of benefits from investing in a technology solution, including better [time management](https://www.elevationweb.org/blog/8-top-tools-for-time-management-expense-reporting-for-nonprofits), higher levels of productivity and happier, more engaged board members. ## Consult with an expert. A nonprofit expert can help identify gaps in your board’s current operations and develop an action plan that makes the most sense for your organization. For example, if your [fundraising](https://nxunite.com/how-to-start-a-fundraiser/) and finance committees are struggling to communicate effectively and come up with a strategy to increase revenue, it would be beneficial to work with a fundraising [consulting firm](https://recharity.ca/top-nonprofit-consulting-firms/). According to [Aly Sterling Philanthropy, a consultant](https://alysterling.com/fundraising-consultant/) can help energize your board for greater efficiency and determine how different team members can best work together to improve your nonprofit. By conducting evaluations several times each year, a consultant will address potential issues such as the productivity level of your meetings and individual board member contributions. Based on their findings, they can help you refine the structure of your board to promote better communication. Before hiring a nonprofit consultant, ensure that all of your board members approve and are open to accepting the consultant’s constructive feedback. This helps promote trust and transparency among members, which will lead to improved working relationships. --- Your board has valuable potential to push your nonprofit closer to meeting its mission, but without a strong communication strategy, it will be difficult to achieve this goal. Take a deep dive into your nonprofit’s current practices and assess ways you can improve your communication strategy. Use this knowledge to develop an action plan that will satisfy board members, boost engagement and enhance productivity. Remember to actively involve your board members in this process and channel their different ideas into tangible next steps. Good luck! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Board Communication FAQs ### How often should you communicate with your board? Beyond formal meetings, send regular updates on a predictable cadence, such as monthly summaries plus timely notices for anything urgent. Consistency matters more than volume, so members always know when to expect news. ### What should board updates include? Focus on what board members need to govern: progress against goals, financial highlights, key risks, and decisions that need their input. Keep it concise and lead with what matters rather than burying it in detail. ### How do you keep board members engaged between meetings? Share wins and impact stories, ask for input on specific questions, and give them easy ways to respond. Engagement grows when members feel their time and expertise are genuinely used. ### What tools help with board communication? A shared, organized home for documents, a clear meeting calendar, and a reliable channel for updates reduce confusion. The specific tools matter less than using them consistently so nothing gets lost. ### How do you make board meetings more productive? Send materials in advance, set a focused agenda, and reserve meeting time for discussion and decisions rather than status updates. Well-prepared members make faster, better-informed choices. ![author avatar](https://secure.gravatar.com/avatar/8916c0e3e72f7a2a39794c3712e907557a35382da5e2e7d55fc285ae40a18c37?s=300&d=mm&r=g) aly-sterling [See Full Bio](https://www.elevationweb.org/author/aly-sterling/) [ ](https://www.elevationweb.org/author/aly-sterling/) **Categories:** Fundraising & Donations --- ### [Planning an Online Nonprofit Auction: 7 Steps for Success](https://www.elevationweb.org/blog/planning-an-online-nonprofit-auction-7-steps-for-success/) **Published:** December 6, 2022 **Author:** jeff-porter **Content:** **Planning a successful online nonprofit auction involves setting a clear fundraising goal, choosing an auction platform, securing appealing donated items, promoting early across email and social, and making bidding and payment simple for supporters. Clear timelines, engaging item descriptions, and follow-up with bidders turn a one-time event into lasting donor relationships.** Hosting an online auction for your nonprofit is a fundraising opportunity with the potential for a high return on investment. There is usually very little, if any, cost up front, and many businesses and partners are very willing to donate goods and services as auction items to support the advancement of your cause. However, an improperly planned auction will not only be a headache for you and your team but will also raise fewer funds than you need. The sudden [shift to exclusively online and remote events](https://www.elevationweb.org/blog/moving-your-auctions-online-during-covid-19) in 2020 required nonprofits to quickly change their strategies. However, it also provided more experience working with virtual platforms among nonprofit teams and allowed organizations to expand their potential reach. Now, we can use this to our advantage, using our experience from the pandemic years to create even better virtual auction experiences with higher ROIs. In this guide, we’ll walk you through the steps your nonprofit should take to [maximize your online nonprofit auction](https://blog.handbid.com/blog/silent-auction-guide), whether you conduct a silent auction or a live one. ## 1. Set goals for the event. The first step to a successful online auction is defining what success looks like. Sit down and set goals for what you want to accomplish through your event. A great place to start is by setting SMART goals: Goals that are specific, measurable, achievable, realistic, and time-based. Of course, you want to raise more money, but how much money do you hope to raise? Do you want to grow your audience reach to further your message and mission? Attach measurable metrics to each goal and prioritize them accordingly. ## 2. Create an auction wishlist Consider your audience and the types of items they’d like to see at your silent auction. Keep things like age, demographics, and interests in mind. These details will help you to develop a list of the most competitive items that could start bidding wars among your attendees. For example, if you have an audience of young professionals, chances are that many of them do not have yet children, so you don’t want to seek out items like tickets to children’s museums or shows. Instead, put yourself in the shoes of a young professional, and procure auction items that will interest them—things like trips, unique experiences, or a meet-and-greet with a famous entrepreneur. Some of these ideas for competitive items are listed in full in [Ha](https://blog.handbid.com/blog/silent-auction-items)[ndbid’s top guide f](https://blog.handbid.com/blog/silent-auction-items)[or silent auction items](https://blog.handbid.com/blog/silent-auction-items), but here are a few highlights: - Game, museum, or concert tickets - Signed memorabilia - Gift baskets - Artwork - Fine dining experiences - Nice bottles of wine ## 3. Procure your auction items. After you’ve developed your wishlist of auction items, get to work procuring them. Consider your connections to businesses, sponsors, and other supporters of your cause. Ask them if they’d like to help your [event succeed](https://www.elevationweb.org/blog/5-secrets-to-silent-auction-success) by donating the auction items on your list. Before you get too far into the procurement process, it’s essential to have an established gift acceptance policy. Clear guidelines will ensure you receive successful auction items and have grounds to refuse any with less potential (no matter how good their donor’s intentions are). Believe it or not, there are items out there that won’t sell in your auction, and you don’t want to be stuck with extra donations that are annoying and potentially hazardous once your auction is over. ## 4. Set up your online auction website. At in-person events, you set up your auction using tables and displays. You would either use mobile bidding software or (outdated) paper bid sheets. For online auctions, your venue is your event website. Most online auction software platforms will give you the capability to set up your charity auction site. But you need to make sure you find one that will meet your unique needs and [amplify your fundraising efforts](https://www.elevationweb.org/blog/5-tips-to-amplify-your-fundraising-initiatives-online). When choosing the best platform for your event, look for features like: - Live stream software - Registration pages - An auction catalog - Outbid notifications - Bidding increments - Start and end times - Process for canceling bids - Sales tax requirements You also need to ensure the auction site is easy to use for both your team and your supporters. For example, online fundraising strategies like mobile optimization allow supporters to join from their preferred device, and maintaining accessibility standards ensures no one is excluded from your event activities. ## 5. Determine rules for your auction. Auction rules are essential to keep your auction on course and running smoothly. These rules are different from the acceptance policy we discussed earlier. Silent auction rules set up expectations for bidders during the course of the event. [Some of the rules](https://blog.handbid.com/blog/silent-auction-rules) you might set include: Communicate all auction rules to your attendees before the auction begins and during the auction itself so that they’re clear to everyone. ## 6. Rehearse before the event. Like any event, things can quickly go wrong, especially with technology. Having tech mistakes during your online auction can be a [major obstacle to fundraising](https://www.elevationweb.org/blog/5-online-fundraising-obstacles-and-how-to-avoid-them). That’s why you should rehearse your online event before it happens, testing out the different features and activities you have planned. For example, you might decide to: - Donate on your own donation page - Try to bid on an auction item - Practice using your live stream software In addition to finding a mobile bidding company with impeccable customer support, you should also train staff members or volunteers to be on standby for any technological issues that come up during the event. If they know the most likely issues to go wrong, they can help bring your event back online quickly. ## 7. Follow up after your event. After your event is over, your job isn’t done yet. You still need to arrange for the delivery of the auction items and follow up with all of your attendees, sponsors, and others who helped make your nonprofit event successful. Send individual and personalized thank you messages to each of these supporters. You can take [several creative approaches](https://www.elevationweb.org/blog/thanking-your-donors-crash-course) to event follow-up: - Write thank you notes (if you start with [a template](https://www.fundraisingletters.org/donor-thank-you-letters/), be sure to personalize it to the recipient) - Send a video of your team or those you help, saying thank you - Send gifts, whether that’s a t-shirt, water bottle, or other branded merchandise in addition to the winning bidders’ auction prizes. - Host a second, smaller virtual event to give a short presentation or have a happy hour to thank your supporters. You can even send them small bottles of champagne and toast together! In addition to notes of appreciation, be sure to also explain the impact of the event and how your organization will use the funds raised. This shows that supporters not only had a good time, but also made a difference for your mission. --- While hosting an online auction takes a lot of preparation and careful planning on the front end, with these steps, you’re on your way to expanding your reach, raising more funds, and reaching your goals for your nonprofit’s cause. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Online Nonprofit Auction FAQs ### How do I plan an online nonprofit auction? Start with a clear goal and budget, choose an auction platform, recruit volunteers, and secure attractive donated items. Then promote early, make bidding easy, and plan follow-up so the event builds lasting supporter relationships. ### What items work best for online auctions? Items with broad appeal, unique experiences, and clear value tend to attract the most bids. A mix of price points lets supporters at different giving levels participate, which widens your pool of bidders. ### How do we promote an online auction? Promote across email, social media, and your website well before bidding opens, then send reminders as it closes. Highlight standout items and the cause they support to motivate people to register and bid. ### What should we look for in an auction platform? Look for easy bidding on mobile, simple and secure payment, real-time updates, and clear reporting. A smooth experience reduces friction, which directly affects how much supporters bid and give. ### How do we keep auction bidders engaged after the event? Thank every participant promptly, share the impact their support made possible, and invite them into your ongoing community. Treating bidders as future donors turns a single event into a longer relationship. ![author avatar](https://secure.gravatar.com/avatar/cf154c45ca5290e6dc5c0738666c63dfbdd5660b2c7474cadedf55ba9f35e630?s=300&d=mm&r=g) jeff-porter [See Full Bio](https://www.elevationweb.org/author/jeff-porter/) [ ](https://www.elevationweb.org/author/jeff-porter/) **Categories:** Fundraising & Donations --- ### [Donor Analytics: Numbers that Matter for Nonprofits](https://www.elevationweb.org/blog/donor-analytics-numbers-that-matter-for-nonprofits/) **Published:** December 6, 2022 **Author:** jon-osterburg **Content:** **Donor analytics is the practice of tracking and interpreting data about your supporters to strengthen fundraising. Key metrics include donor retention rate, donor lifetime value, average gift size, donor acquisition cost, and gift frequency. Watching these numbers helps nonprofits understand giving behavior, keep more donors, and focus effort where it raises the most.** You know that you need to collect data about your supporters to create a [stro](https://www.elevationweb.org/blog/guest-post-revamping-your-fundraising-strategy-4-helpful-ideas)[ng fundraising strat](https://www.elevationweb.org/blog/guest-post-revamping-your-fundraising-strategy-4-helpful-ideas)[egy](https://www.elevationweb.org/blog/guest-post-revamping-your-fundraising-strategy-4-helpful-ideas). But what should these data points be? How can you use this important data? Unfortunately, there is no straight answer to these types of questions. Every nonprofit is different and so are their donor bases. Therefore, every organization will also need to use a different strategy when considering the analytics and metrics to track. While the complete analytics picture will look different from organization to organization, there are some common numbers that matter for all nonprofits. In this guide, we’ll cover some important metrics from the two most important categories discussed in [Ji](https://www.jitasagroup.com/jitasa_nonprofit_blog/donor-analytics/)[tasa’s complete donor analytics guide](https://www.jitasagroup.com/jitasa_nonprofit_blog/donor-analytics/): giving analytics and engagement analytics. Let’s dive in. ## Giving Analytics Giving analytics describe the donations your supporters give. These metrics help your nonprofit make assumptions about your supporters’ donation habits and preferences. When you save this type of information in [your ](https://www.elevationweb.org/blog/the-right-nonprofit-crm-your-first-step-to-personalization)[nonprofit’s C](https://www.elevationweb.org/blog/the-right-nonprofit-crm-your-first-step-to-personalization)[RM](https://www.elevationweb.org/blog/the-right-nonprofit-crm-your-first-step-to-personalization), you can then personalize future outreach, asking for the right donation amount from the right person at the right time. Plus, it will help you identify patterns in donations so you can create a more concrete and sustainable budget. ### Past Donation Amounts A best practice is to track the donation amounts that each of your supporters gives. This will help inform your [financ](https://www.jitasagroup.com/jitasa_nonprofit_blog/nonprofit-financial-management/)[ial management](https://www.jitasagroup.com/jitasa_nonprofit_blog/nonprofit-financial-management/) and fundraising strategies: - Past gift amounts will help you solicit the right amount of money from donors in the future. If a supporter gives $1,000 annually, you wouldn’t jump to ask them for a $5,000 donation. - Details about past gifts can help you anticipate restrictions on future donations. If a major donor gives regularly to the same program, you know what to expect in conversation with them and can budget for those restrictions. When you take a complete look at the donation amounts supporters give, you can also create segments in your CRM to personalize donor interactions. For example, you might have a segment for your major donors and another for mid-tier supporters who have the potential to become major supporters. ### Frequency of Giving How often do your supporters give to your organization? Annually? Monthly? Your organization may base your communication and solicitation on the frequency of giving trends in your support base. For example, you might come up with twelve different appreciation notes that can be sent each month for your monthly recurring donors. This helps keep it interesting so they don’t always receive the same generic appreciation message. ### Recency of Giving Keep track of when your donors give to your cause. Understanding the last time they donated provides an indication of that supporter’s engagement with your cause. It can also help you determine if it’s the right time to solicit another gift. For example, if someone suddenly goes from donating annually to not donating, you might decide to reach out to re-engage them with your mission. Or, if someone gives to your organization *right* before you launch a new campaign, you may opt against soliciting a campaign gift from them right away. ## Engagement Analytics Let’s say you have two donors who both give $1,000 annually. One of them simply donates each year. The other one donates, regularly volunteers, attends all of your events, and acts as a fundraising ambassador for your peer-to-peer campaigns. Which donor is more valuable? Answer: the second one. Engagement analytics help you determine which donors are most valuable to your cause and which ones are potential lapse risks. Not only that, but if you know what aspects of your strategy supporters engage with, you can come up with a better stewardship strategy to [reta](https://www.elevationweb.org/blog/boost-donor-retention-rates)[in ](https://www.elevationweb.org/blog/boost-donor-retention-rates)[them](https://www.elevationweb.org/blog/boost-donor-retention-rates). ### Email Open and Click-Through Rates Analyzing email open and click-through rates will help you see which donors regularly read your email messages and which emails go unnoticed. In addition, tracking these analytics on an individual donor basis will help you see which donors ignore your messages and are therefore lapse risks. Viewing these email metrics as a whole can help you better understand your email strategy and make it more effective. ### Event Attendance Keep track of who attends your events and what type of events provide the most engagement. On a large scale, this can help you determine if you’re reaching some audiences better than others. For example, if you have one segment of supporters who frequently attends events and another that rarely comes, you might need to change your promotion strategy for that second segment. Also, you can adjust your engagement strategy based on who attends. For attendees, you might send them an email to thank them for coming. However, you might send a “We missed you!” message for those who were unable to attend to re-engage them with your cause. ### Volunteer Hours Many nonprofits thank donors for their generous contributions, but forget to send [thank you letters](https://www.fundraisingletters.org/volunteer-thank-you-letter/) to their volunteers. The contribution of time is an equally important gift that is integral to your operations. Your volunteers are also some of the most likely supporters to give, so tracking volunteer time can help your nonprofit source new donations. Finally, there is often a financial benefit for volunteer hours when your volunteers are eligible for [volunteer grants](https://www.360matchpro.com/volunteer-grant-companies/) through their employers. Ask volunteers to research their eligibility and to submit a request for the grant. By tracking their hours for them, you can make this request easy for your supporters to complete. ### In-Kind Donations Similar to volunteer hours, it’s important not to ignore the impact of in-kind donations for your cause simply because it’s not a monetary gift. [Re](https://www.jitasagroup.com/jitasa_nonprofit_blog/in-kind-donations/)[cord the in-kind donations](https://www.jitasagroup.com/jitasa_nonprofit_blog/in-kind-donations/), who contributed them, and how much each one is worth in your system. Supporters that donate items in-kind are highly engaged with your cause and may be willing to support your nonprofit in other ways as well. --- Keeping an eye on your various donor analytics will help your organization maximize support and grow your mission. Review these analytics as well as other metrics that correspond with your nonprofit’s goals to make sure you’re covering all of your bases. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Donor Analytics FAQs ### What is donor analytics? Donor analytics is the practice of collecting and analyzing data about your supporters and their giving. It helps you understand who gives, how often, and why, so you can make smarter fundraising decisions. ### Which donor metrics matter most for nonprofits? Commonly tracked metrics include donor retention rate, donor lifetime value, average gift size, donor acquisition cost, and gift frequency. Together they show how well you attract and keep supporters. ### What is donor retention rate and why does it matter? It’s the percentage of donors who give again over a period. Retention matters because keeping an existing donor usually costs far less than acquiring a new one, making it a strong sign of fundraising health. ### How can a small nonprofit start using donor data? Begin with the data you already have in your donor database or CRM, focus on a few key metrics, and review them regularly. You don’t need advanced tools to learn from retention and average gift trends. ### How do I improve donor retention? Thank donors promptly, report the impact of their gifts, communicate consistently, and make giving again easy. Personalizing outreach based on donor data helps supporters feel seen and keeps them engaged. ![author avatar](https://secure.gravatar.com/avatar/4f6b4a3473e97f2e4177fb48409d78b5aa72b5c1e9f080349a25a944b0bb4373?s=300&d=mm&r=g) jon-osterburg [See Full Bio](https://www.elevationweb.org/author/jon-osterburg/) [ ](https://www.elevationweb.org/author/jon-osterburg/) **Categories:** Fundraising & Donations --- ### [4 Metrics to Pay Attention to in Your Marketing Campaigns](https://www.elevationweb.org/blog/4-metrics-to-pay-attention-to-in-your-marketing-campaigns/) **Published:** December 6, 2022 **Author:** gabrielle-perham **Content:** **Four marketing metrics every nonprofit should track are conversion rate, website traffic, social media engagement, and email open and click-through rates. Together they show whether people are finding you, paying attention, and taking action, turning gut decisions into data-driven ones that steadily improve your fundraising and outreach.** Learning how to properly market your mission is vital to the success and longevity of your organization. With the right marketing strategy, you can boost engagement, raise brand awareness, and make a lasting impact. If you want to take your strategy to the next level, you need to collect and analyze marketing metrics. [Data-driven marketing](https://www.accudata.com/blog/data-marketing/) pushes your team to make more informed decisions that convert prospects into committed donors. In this guide, we’ll introduce the top four marketing metrics that all nonprofits should track, including: 1. Conversion Rate 2. Website Traffic 3. Social Media Engagement 4. Email Open and Click-Through Rates By factoring information gathering into your [nonprofit marketing plan](https://www.elevationweb.org/blog/5-reasons-your-nonprofit-marketing-plan-matters-), you can ensure that your promotional efforts are headed in the right direction. Let’s get started! ## 1. Conversion Rate When you run a [promotional campaign](https://nxunite.com/nonprofit-marketing/), it’s critical to measure how many people your campaign converts. Conversion rate refers to the number of people that receive your marketing materials and take the appropriate steps to transform into a supporter, donor, volunteer, subscriber, etc. Let’s say you want to know how many site visitors clicked your website’s “Donate Today” button and filled out your donation page. You would measure the number of form submissions, and divide it by total visitors. For example, say you run an email marketing campaign that brought 200 visitors to your business’s landing page. Then 100 of those people converted to donors by submitting the form. The campaign conversion rate is 50 percent. If your conversion rate is considerably low, take a closer look at your [calls to action](https://www.elevationweb.org/blog/6-tips-to-optimize-your-nonprofits-cta-to-improve-conversions) (CTAs) to ensure they encourage viewers to take the appropriate next steps. To be effective, your CTAs should use strong, urgent language that inspires immediate action, such as “Advocate for Dogs in Need” or “Donate to End Hunger Today.” Surround the statements with white space and use a bold color to draw attention to these important buttons and links. You can also run split tests, driving half of your traffic to one version of the CTA, and the other half to a different version to see which is more effective at facilitating conversions. When you know your campaign conversion rates, you can make smarter decisions about where to invest your nonprofit’s marketing dollars next. For instance, if your Twitter promotion only generated a five percent conversion rate while your [direct mail campaign](https://www.accudata.com/blog/direct-marketing-for-nonprofits/) saw a 20 percent conversion rate, you would know where to focus your time and resources. ## 2. Website Traffic Your nonprofit website is the backbone of your digital marketing efforts. From posting educational blog content to collecting online donations, a well-designed site helps raise brand awareness, [boost donor retention](https://www.elevationweb.org/blog/boost-donor-retention-with-4-unexpected-web-strategies), and drive meaningful engagement. To ensure your website is performing well, collect these key marketing metrics: - **Total page views:** Page views are the number of times a page from your website is loaded in someone’s browser. In most cases, high page views mean your digital marketing and SEO strategies have been successful in driving traffic to your site. However, it’s important to measure page views against other data so you can account for any underlying issues. For instance, if your site is poorly designed and a user constantly presses the refresh button to load your page, your high page view metric could be misleading. - **Session durations:** A “session” begins the moment a user lands on your site and stops when the user exits the site or becomes inactive. All user sessions are compiled into a final average duration metric that reveals how invested supporters are in your site. A higher session duration typically means that your content is relevant and targeted at the right audience. - **Traffic source:** This metric estimates which traffic sources provide your website with the most visitors. The [main traffic sources](https://www.cyberclick.net/numericalblogen/types-of-web-traffic-sources-and-explanations) are referral, organic, and paid search. If you’re not reaching your target goals for paid search traffic, consider investing in a [Google Ad Grant agency like Getting Attention](https://gettingattention.org/google-grant-agency/). They help eligible nonprofits receive up to $10,000 of free advertising every month to increase traffic and conversions. If you want to properly monitor your digital marketing strategy, consider using a dedicated tool to collect, analyze, and store these website metrics. [Google Analytics](https://analytics.google.com/analytics/web/provision/#/provision), for instance, can be installed on your website and provide your nonprofit with a comprehensive overview of month-to-month success and growth. ## 3. Social Media Engagement An increase in your social media follower count is great, but engagement is tied more directly to the success of your nonprofit. That’s why you should measure both the quantity and quality of your social media marketing metrics. as you watch your follower counts increase, you should also make sure that there’s a rise in interactions and conversions. Take a closer look at these metrics to ensure your [social media strategy](https://www.elevationweb.org/blog/social-media-for-nonprofits-getting-started) is on the right track: - **Conversion rate by channel:** If you notice that your conversion rate by channel is inconsistent, ensure your content is tailored to each platform. Instagram is ideal for images, Twitter for quick updates, and Facebook for long-form written content. - **Likes, shares, and comments on certain social posts:** Take note of the types of posts that are performing best and replicate that approach in future content. Does video content receive the most engagement across your social media channels? Roll out a video series with varying subject matter such as beneficiary testimonials, b-roll footage from your volunteer events, and a personal message from your executive director. - **Follower demographics:** Are the majority of your social media followers a part of the Gen Z and Millennial demographic? If so, you should create short-form content that plays well on Tiktok and Instagram, as these channels are most popular among these generations. Most social media channels provide their own analytics tools that track who your audience is and how your posts are performing, making it easy and affordable to grow your social media presence. ## 4. Email Open and Click-Through Rates Email open rate is the percentage of recipients who open your marketing emails. The [average open rate](https://mailchimp.com/resources/email-marketing-benchmarks/) for nonprofits is only 25 percent, meaning three quarters of your audience may not look at your promotional messages. To ensure your emails don’t fall into the spam or trash folder, write compelling subject lines and keep the frequency of your emails consistent. While having a high open rate is important, click-through rate (CTR) determines how effective your emails are at [moving donors through the funnel](https://www.elevationweb.org/blog/how-to-move-donors-through-the-funnel-with-email-marketing). This metric is the percentage of recipients who clicked a link in your email – in most cases, a link to your donation page. To improve click-through rate, look for ways to make your email copy more compelling and ensure the subject matter is relevant to each recipient. Rather than sending a mass appeal to your email list, segment your contacts based on shared characteristics –such as similar locations, interests, and giving history –and tailor your messaging accordingly. By making these small changes, you can increase your nonprofit’s email marketing revenue and deliver better value for your email subscribers. --- As you collect these key metrics, you should also implement a process for cleaning and enhancing your data. According to [AccuData’s guide to data hygiene](https://www.accudata.com/blog/data-hygiene/), nonprofits can maximize their marketing efforts by removing duplicate data entries, updating missing information, and ensuring their metrics are correct and organized. Collecting the right data and keeping it clean will save your organization time and money down the road, so you can focus on what matters most: powering your mission forward. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Nonprofit Marketing Metrics FAQs ### What is conversion rate and why does it matter? Conversion rate is the share of visitors who take a desired action, like donating or signing up. It tells you whether your traffic is actually producing results, making it one of the clearest signals of marketing effectiveness. ### Why should nonprofits track website traffic? Traffic shows how many people reach your site and where they come from. Watching trends and sources reveals which channels and campaigns drive interest, so you can invest more in what works. ### How do we measure social media engagement? Look at likes, comments, shares, and clicks relative to your audience size, not just follower counts. Engagement shows whether content actually resonates and prompts people to act, which matters more than raw reach. ### What are good email open and click-through rates? Benchmarks vary by audience and sector, so compare against your own past performance and steadily improve it. Rising opens signal strong subject lines and trust; rising clicks signal compelling content and clear calls to action. ### How do data-driven decisions help nonprofits? Tracking metrics replaces guesswork with evidence, showing what is working and what to fix. Over time this helps you spend limited budget and staff time on the channels and messages that actually drive donations and engagement. ![author avatar](https://secure.gravatar.com/avatar/1cbfdc2b095beb19a8c9092e047e273f0765289eada8fd450b63a7ca7b019bef?s=300&d=mm&r=g) gabrielle-perham [See Full Bio](https://www.elevationweb.org/author/gabrielle-perham/) [ ](https://www.elevationweb.org/author/gabrielle-perham/) **Categories:** Fundraising & Donations --- ### [Turning Advocates into Donors: 5 Tried & True Strategies](https://www.elevationweb.org/blog/turning-advocates-into-donors-5-strategies-you-need-to-try/) **Published:** January 6, 2023 **Author:** gerard-tonti **Content:** **Your advocates — volunteers, subscribers, social followers — are your warmest prospects. Turning them into donors means meeting them where they are, making the ask specific and easy, and showing the impact of giving. These strategies convert supporters into donors.** When it comes to nonprofit advocacy, your organization is in it for the long haul. You may not expect to see results from your advocacy campaign right away. But with persistence, passion, and patience, you can make a huge difference. What other aspect of your nonprofit strategy is all about the long haul? Securing donations from your advocates. It’s quite similar to [asking your volunteers](https://www.elevationweb.org/blog/5-strategies-to-increase-volunteer-engagement-with-email-marketing). While they are engaged and contributing toward your nonprofit’s success, they’re contributing time rather than a monetary amount. In an ideal world, your supporters will donate both. No matter which type of nonprofit advocacy campaign you choose, you’re able to collect valuable information about your supporters that can help you to reach out to them in the future. For instance, [nonprofit advocacy campaigns](https://www.salsalabs.com/blog/nonprofit-advocacy-examples) show how to collect phone numbers from click-to-call advocacy campaigns, emails from petitions, social media handles from social advocacy campaigns, and more. Use this contact information to reengage advocates through: 1. Drip Email Campaigns 2. Donor Segmentation 3. Impact Demonstration 4. Crowdfunding and Peer-to-Peer Campaigns 5. Social Media Outreach The more activities supporters get involved in, the more those individuals contribute to your mission. Plus, you’ll build your nonprofit’s resources in the long-term—the more engaged donors are, the more likely you’ll be able to retain them. **This post outlines 5 steps for deepening engagement with supporters by turning advocates into donors.** ## 1. Drip Email Campaigns **Email drip campaigns are automated emails that are sent over a specified timeline or in response to specific actions taken by your supporter.** When you send these emails, don’t send the same “donate now” message over and over again. Supporters will begin thinking that you don’t appreciate their non-financial support. Instead, thank them for their involvement in your campaign, provide more information about your organization’s mission, and gently guide them towards donating. Drip emails respond to the targeted actions of your advocacy campaign. You might consider an email drip stream that looks something like this: - Thank-you email showing your appreciation for their support of your campaign - Welcome letter for new supporters - A reiteration of your mission with an attachment containing additional information - The latest newsletter getting them up-to-date on the organization’s activities - Your event calendar with links to ticket information - Donation requests including a campaign and the potential impact of their gift (see a template [here](https://www.fundraisingletters.org/donation-request-letters/)) As you can see, there is a ton of information you can send out to your supporters without constantly asking for donations. Be sure that it’s *possible* for supporters to donate no matter what email they receive. However, donations shouldn’t be the primary purpose of every email sent. According to this guide, [how often nonprofits should send emails](https://www.elevationweb.org/blog/how-often-should-your-nonprofit-communicate-with-supporters) depends on the context and the quality of the content. Be sure that any and all of your emails contain high-quality content. If you don’t have any high-quality content to send, you should take a step back and craft some new potential emails. For new supporters, you want to make sure you send emails frequently enough that they don’t forget about your organization. However, you don’t want to overwhelm them with information either. ## **2. Donor Segmentation** **Donor segmentation occurs through a** [**nonprofit CRM**](https://www.elevationweb.org/blog/6-awesome-nonprofit-crm-options)**. Create lists and segments of donors according to similarities in their demographics, engagement history, and other factors.** Outreach to different audiences calls for a varying approach to an ongoing conversation. For example, you wouldn’t send a “welcome” email packet to an advocate who has participated in various campaigns in the past. To separate supporters and ensure you’re reaching the right audience, your nonprofit should create donor segments. These segments may include: - Advocates who attended a particular event - Those who signed your latest petition - New advocates who have never before engaged with your nonprofit - Advocates who reside in particular areas - Advocates who participated in specific campaigns The easiest way to keep track of all of this information in your CRM and make sure [donor databases and donation pages work cohesively](https://www.elevationweb.org/blog/3-ways-to-ensure-donor-database-and-online-donation-page-harmony) is to choose a donor database solution that offers advocacy tools, fundraising platforms, and event registration. By investing in this type of cohesive system, you can automate data entry and organization in order to quickly and easily update your donor segments. ## 3. Impact Demonstration **Demonstrating the impact of your organization and the specific impact of donations shows supporters the difference they can make.** Advocates for your organization are passionate about your cause. That’s why they participated in your campaign. They truly care about your mission! However, in order to take their passion to the next level (a donation), you need to make sure they understand how your fundraising campaigns align with their true interest: the organization’s mission. **Consider the following situation:** Your nonprofit is working to save the bees. When legislation went to Congress that would destroy the homes of hundreds of thousands of bees, you started an online petition to prevent this legislation from passing. Now that the advocacy campaign is over, you want to convince your new advocates to give to the nonprofit as well. Specifically, you’re trying to raise money to help local farmers afford alternatives to harmful pesticides for their crops. For new supporters, it’s harder to make the connection between pesticide alternatives and a thriving bee colony. Therefore, you need to make the connection for them. **The best way to align interests for a particular nonprofit activity is to show them how their actions directly impact the larger mission.** For instance, regarding the above situation, you might tell your advocates: *Thank you for signing our Save the Bees petition. Your support will help us stop the construction bill in its tracks.* *If you’re looking to help more, consider contributing to help support local farmers invest in alternatives to bee-killing pesticides. Pesticides kill millions of bees every year and alternatives to these harmful chemicals will provide a safer environment that allows bees to continue pollinating.* *Without bees, we don’t have plants. Without crops, we don’t have food. Help save the bees today!* As you can see, your nonprofit can create a more compelling campaign when you align interests, make connections, and show impact. This [guide to fundraising strategy](https://recharity.ca/nonprofit-fundraising-strategy/) from re:charity provides more insight as to how to fit these strategies into your plans. ## **4. Crowdfunding and Peer-to-Peer Campaigns** It’s rare that your nonprofit receives a major donation (or even a mid-sized donation) from a “kindly stranger” with whom you’ve never had a discussion. Generally, donations grow when existing supporters give consistently over a period of time. Therefore, your nonprofit shouldn’t expect your advocates to immediately contribute incredibly large gifts right off the bat. Instead, you should ease them into donating with small-scale campaigns. [**Crowdfunding**](https://www.elevationweb.org/blog/three-questions-to-ask-yourself-before-crowdfunding-your-charity) **and peer-to-peer fundraising are both small-scale campaigns that can drive your advocates to give.** There are several benefits of these campaigns that make them especially effective: - They don’t ask for large contributions. The idea behind crowdfunding and peer-to-peer fundraising campaigns is that you can reach a larger audience who give smaller amounts. However, with a wide enough audience, these small contributions add up to a substantial funding source. - They take social proof into account. Social proof is the influence that your friends and family have on your decision to contribute to a campaign. For instance, if you see that a friend has shared a crowdfunding campaign or become a fundraiser for a peer-to-peer fundraising campaign, you may feel more compelled to give. In this case, if fellow advocates see one another giving, it may convince them to also give. - They provide additional opportunities for engagement. Even if an individual decides not to give to your campaign, they can still get involved! This furthers their engagement, although it may not land the donation right away. For instance, an advocate may choose to raise money on behalf of your nonprofit in a peer-to-peer fundraiser rather than contributing. Or, they may share your crowdfunding page on social media. If you’re hosting any type of campaign, make sure that you use the best nonprofit [fundraising software](https://go.elevationweb.org/how-to-use-third-party-fundraising-tools) for your organization. ## **5. Social Media Outreach** **Many of your advocates will fall into this category, including most younger demographics.** Your nonprofit will need to communicate multiple times with advocates before they’ll decide to contribute financially to the organization. However, you should make sure to vary these communications and approach your advocates across platforms. Social media has multiple channels for outreach and communication. For instance, your nonprofit may decide to: - Post regular updates. Try to post to your social media platforms at least once per week to make sure those profiles reflect your latest activities. - Direct message advocates. If you want to give personal attention to your advocates, you might consider sending them direct messages to inform them of the organization’s activities. - Invite supporters to “like” your page. Create a page for your nonprofit and invite supporters to “like” that page. This increases the likelihood that your organization will show up in their feed. - Create a social media group of supporters. With a supporter group on social media platforms, you can encourage your supporters to stay up to date with the activities of the entire supporter community. Social media provides a unique opportunity for your organization to reach out to the entire group as well as personally. Use this to your advantage as you vary the platforms on which you’re reaching supporters. As you implement these strategies, be sure to guide supporters gently toward donating. Provide messages of appreciation and educational content in addition to your donation requests. This helps vary both content and platform to further drive engagement. Guiding your advocates toward donating helps strengthen the engagement those supporters have with your organization. Plus, it increases the value those individuals bring to your mission and helps your nonprofit reach its goals. With these 5 strategies, you’ll be ready to engage them at a whole new level. *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Turning advocates into donors FAQs ### How do you turn advocates into donors? Nurture the relationship, make a specific and timely ask, remove friction from giving, and show the impact their gift will have. ### What is the difference between an advocate and a donor? An advocate gives time, attention, or voice; a donor gives money. Many of your best donors start as advocates. ### How do you ask a volunteer to donate? Acknowledge their contribution first, connect the ask to the work they already care about, and make it easy and specific. ### What is a supporter journey? The path a person takes from first awareness to deeper involvement — subscriber to volunteer to donor to advocate. ### How do you increase donor conversion? Segment your supporters, personalize the ask, simplify the donation page, and follow up with gratitude and impact. ![author avatar](https://secure.gravatar.com/avatar/3abc5962c4ecbfadb189b26a5737376c662e1fdd8481aa975b5ee23ffcc983e1?s=300&d=mm&r=g) gerard-tonti [See Full Bio](https://www.elevationweb.org/author/gerard-tonti/) [ ](https://www.elevationweb.org/author/gerard-tonti/) **Categories:** Email Marketing, Fundraising & Donations --- ### [What Is Content Strategy (and Why Should My Nonprofit Care)?](https://www.elevationweb.org/blog/what-is-content-strategy/) **Published:** January 18, 2023 **Author:** emily-friedrichs **Content:** **Content strategy is the plan for creating, organizing, and sharing content, such as website pages, blog posts, emails, and social media, to attract and engage the right audience. For nonprofits, it ensures every piece of content supports your mission, reaches supporters with a consistent message, and moves them toward action.** You could say that sweet talking, poetry writing, flower buying, fancy dinners, and romantic strolls all constitute “[content marketing strategies](#)” that people have been using for centuries to win over partners and pursue long-term relationships. Even nonprofits need two to tango, so attracting and engaging the right audience needs website content, blog articles, email marketing campaigns, and social media posts. Content marketing encompasses all of these. I used to struggle with the inevitable question at social gatherings, “What do you do for a living?” Somehow my answer, “Content Strategist,” didn’t seem to spark the imagination of my audience, most times leaving the conversation flat. As a marketer, my instinct told me I needed to come up with a more engaging response by making people relate to it. *A light bulb went off while watching the movie Hitch. That’s when I realized that just like Will Smith’s character in the film, the content I develop for our clients helps attract and woo the public of their dreams. And just like in real life, while the courting game comes naturally for some, others need a little bit more guidance.* There’s nothing wrong with that—after all, that’s where the Content Strategist, aka the “Dating Coach for Online Audiences,” can come to your aid in developing high-quality content. People choose to be in relationships because they want to be changed for the better. We seek out and treasure those relationships that lead us to a stronger, more positive and wonderful version of ourselves. This includes relationships we have with organizations, which are powerful shapers of our identities. How you make your supporters feel is the biggest determinant of how they behave towards your nonprofit. If engaging with your nonprofit makes them feel good, they will look for more opportunities to do so. It’s that simple! One way to build and maintain trust with new, prospective, and current donors is through content published on your website, shared through social media, or distributed through your email list. Take a look at what a Content Strategist does in real life, as outlined below. ## What Is a Content Strategy? The overarching strategy that guides the content you create and publish for your audience is called a content strategy. A content strategy can serve many purposes, including: - Defining how a nonprofit organization will use content to meet its goals - Explaining how a nonprofit organization will use content to help users meet their needs - Setting benchmarks to use for measuring an organization’s success - Guiding decisions about content, from ideation to publishing and beyond. Without a content strategy, organizations are metaphorically throwing darts at the wall and seeing what sticks without analyzing what is sticking and why. ## Hallmarks of an Effective Content Strategy Here are a few things that indicate signs of an effective content strategy that will help a nonprofit organization reach more people who can help them get closer to their goals. **Flexible** While a content strategy should not always change, it can be fluid. It should be informed by as much concrete data as the organization can get its hands on but should also leave room for evolution and change. It is fruitless to stick with a content strategy that is clearly not working. That’s why it’s crucial to have someone with knowledge about how different pieces of content can work together to reach an overarching goal working on developing and implementing the content strategy. **Process-focused** It’s not enough to say “write X piece of content” and call it a day. An effective content strategy will include a process for evaluating content to determine what should stay, what should get deleted, and what can be reworked or repurposed for better outcomes (more below). **Metric-based** Another essential element of an effective content strategy is having clear metrics to gauge what constitutes “good” content. Some examples of metrics for blog posts can include: - Organic traffic volume - Bounce rate - Conversion rate Which begs the question, “what metrics should we be using to measure the effectiveness of our content strategy?” That answer will depend on your goals. For example, suppose your goal is brand awareness. In that case, you may want to pay close attention to metrics like social shares, branded search traffic (i.e., how often people end up on your site after specifically typing your organization’s name into a search engine), and backlinks. Regardless of your specific goals, some standard metrics can tell you whether or not your content is getting through to people. One is measuring web traffic to determine how many people are coming to your website and which pages get the most traffic. Another is click-through rate (CTR), which tracks where people click on your website. ## Content Evaluation Criteria Content can be subjective. What makes one person laugh could give someone else a headache. This is why having criteria in place to determine your content’s effectiveness is critical. There are questions you should ask about every piece of content to determine whether it aligns with your content strategy: - Does the piece of content support your nonprofit organization’s goals and missions? - Does the content meet the needs of your users? - Is the content written to reflect how current users, donors, or readers talk about this topic? - Is the content accessible to audiences who do not have a technical background? - Does the content help readers understand a particular topic better? - Is it easy for people to find this piece of content? Don’t automatically throw out content ideas that don’t give a solid “yes” as an answer to all these questions. Instead, rework the idea until it does meet these objectives and any additional ones you develop. ## Tone and Voice Guidelines Your content must accurately reflect your organization’s personality and style, i.e., your brand’s **voice.** Your content’s voice defines your organization. It stays the same, even as the content topic and medium change. Your voice needs to be clear and consistent throughout all the content your organization publishes. It should be clear that an email, blog post, and brochure all came from the same organization because the voice matches, even if the topics are different. Here are some elements of a strong brand voice: - Distinct from other brands - Empathetic and trustworthy - Accessible to a broad audience of non-experts - Consistent across all mediums and audiences - Accurate and free of errors - Reliable and fact-checked Another way to think about your brand’s voice is that it’s like your mood. You might feel more serious when talking about one topic and more lighthearted when talking about another. Regardless of the feeling or **tone**, the voice stays the same. ## Why Nonprofits Should Care about Content Strategy Now for the real question – why should your nonprofit care about developing and implementing a content strategy? For one thing, having a content strategy will save you a lot of time and resources, which we know are always in short supply for nonprofits. Instead of taking a haphazard approach and publishing whatever content your team thinks of, you can take a methodical approach that speaks to your audience directly and gives them the information they want. Additionally, a content strategy can ensure you can get more mileage out of content. For example, you could use one piece of content as an ebook, blog post, email newsletter, and social media post. Finally, having a content strategy is the only way to know what is and isn’t working. That way, you can spend less financial and personnel resources on content that doesn’t bring in more supporters and more time creating content that speaks to your audience. ## Need Help Developing a Content Strategy? Let’s Talk! A well-thought-out content strategy that includes planned content is crucial for attracting and engaging your supporters. While you need to recognize the value of developing a content strategy, you don’t need to be an expert. Instead, [contact our team](https://go.elevationweb.org/contact-us) to hear how a content strategy consultation can help your nonprofit communications. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Content Strategy FAQs ### What is content strategy? Content strategy is the plan behind what content you create, who it’s for, and how it supports your goals. It guides your website copy, blog, email, and social media so they work together rather than at random. ### Why should a nonprofit care about content strategy? A clear strategy helps you reach the right supporters with a consistent message, build trust, and guide people toward donating, volunteering, or engaging. It makes your limited content time go further. ### What’s the difference between content strategy and content marketing? Content strategy is the plan: your goals, audience, topics, and channels. Content marketing is the execution: actually creating and distributing the content. Strategy comes first and keeps marketing focused. ### How do I build a content strategy for my nonprofit? Start by defining your audience and goals, then choose the topics and channels that reach them. Plan a realistic calendar, create content consistently, and review what resonates so you can adjust. ### What types of content should nonprofits create? Common formats include impact stories, blog posts, email newsletters, social media posts, and clear website pages. The right mix depends on where your supporters spend time and what moves them to act. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Content, Nonprofit Marketing --- ### [A Guide to AI for Nonprofits](https://www.elevationweb.org/blog/a-guide-to-ai-for-nonprofits/) **Published:** March 29, 2023 **Author:** Luis Fretes **Content:** **AI for nonprofits means using tools like large language models to draft content, summarize information, analyze data, and handle routine tasks so small teams can do more with limited resources. Used well, AI assists staff rather than replacing them, freeing time for relationship-building and strategy while requiring human review for accuracy, privacy, and tone.** Nonprofits are well-known for being able to do a great deal with minimal resources. With this in mind, the incorporation of Large Language Models (LLMs) like ChatGPT and Bing Chat into their toolbox seems like a natural next step. Research regarding the impact of AI is still in its infancy, but early studies show that far from replacing human workers, LLMs like ChatGPT and Bing Chat empower workers. ## Why You Shouldn’t Fear AI: Insights from Early Research In a [recent study](https://economics.mit.edu/sites/default/files/inline-files/Noy_Zhang_1.pdf), 444 college-educated mid-level professionals from various occupations, such as marketers, grant writers, consultants, data analysts, human resource professionals, and managers, were asked to complete tasks. Half of them were randomly exposed to ChatGPT during the process. The tasks in the study consisted of 20-to-30-minute assignments, including writing press releases, short reports, analysis plans, and delicate emails. These tasks were designed to resemble real work performed in the participants’ occupations. The participants reported having completed similar tasks before and rated the assigned tasks as realistic representations of their everyday work. ### **Impact on productivity** Workers exposed to ChatGPT completed tasks 37% faster, and the resulting text quality was significantly higher. This improvement seems to stem from workers spending less time on drafting and more time on editing and polishing their work. ![productivity and time changes](https://www.elevationweb.org/wp-content/uploads/2026/06/productivity-and-time-changes.png) Without ChatGPT access, people dedicated half their time to creating rough drafts, whereas those with access spent over half their time editing. Furthermore, ChatGPT promoted egalitarianism by compressing the quality and time spent on tasks, reducing the gap between the most efficient and skilled writers and the rest. This decrease in inequality resulted from lower-scoring participants benefiting more from ChatGPT access ### **Impact on job satisfaction** Following each task, participants were asked about their enjoyment and perceived skill level. In the study, ChatGPT access notably boosted job satisfaction and workers’ sense of self-sufficiency. It also fueled optimism towards LLMs and AI technology in general, with workers becoming more enthusiastic and increasingly expecting AI to positively impact the world and their lives. ![job satisfaction](https://www.elevationweb.org/wp-content/uploads/2026/06/job-satisfaction.png) ## **How to Use LLMs at Your Nonprofit** ### **Turning ideas into drafts** You may have heard stories about how AIs like ChatGPT and Bing Chat can be inaccurate and generally unreliable when precise facts are required. However, these concerns overlook the bigger picture. The true strength of these AI models lies not in writing entire pieces autonomously, but in how they can enhance your performance. Consider your AI companion as an engine that transforms bullet points into paragraphs. For instance, let’s say you’re working on a report for a nonprofit called “Animal Shelter,” which rescued over 5,000 street animals and found homes for 3,000 of them in the past year. If you request the AI to compose the introduction to your report using only the nonprofit’s name, be prepared for the model to produce a rather generic response: **Prompt:** Write the introduction for the 2022 annual report of the nonprofit organization Animal Shelter. **Output:** We are pleased to present to you our 2022 yearly report, highlighting our efforts and accomplishments throughout the year. As a nonprofit organization, we remain committed to our mission of providing a safe and caring environment for animals in need, as well as educating and engaging the public on animal welfare issues. This past year has been one of significant challenges and changes, with the ongoing COVID-19 pandemic affecting all aspects of our operations. Despite these obstacles, we have remained steadfast in our commitment to our cause, and we are proud to report that we have made great strides in advancing our mission. While it’s not a bad attempt, it doesn’t address the specifics of the organization’s achievements. Instead, see what happens when you supply the model with the relevant facts yourself: **Prompt:** Write the introductory paragraph of a report for the following nonprofit: Animal Shelter. During 2022, it achieved the following:: \*Rescued over 5000 street animals \*Helped more than 3000 find a new loving home **Output**: We are thrilled to present the 2022 report for the Animal Shelter, a nonprofit organization dedicated to rescuing and providing shelter for animals in need. This past year has been one of tremendous growth and success for our organization, as we worked tirelessly to rescue over 5000 street animals and help more than 3000 of them find a new loving home. Through the tireless work of our staff, volunteers, and supporters, we have made significant progress in achieving our mission of providing a safe and caring environment for animals in need. In this report, we will detail our rescue and adoption efforts, medical care services, education and outreach programs, and fundraising initiatives, all of which have enabled us to make a positive impact on the lives of animals and the broader community. We are proud of the achievements of the Animal Shelter in 2022, and we look forward to continuing our important work in the years to come. ### Prompt Engineering Tips Prompt engineering is the art of asking the right questions or providing the right instructions to an AI language model to achieve optimal results. Effective prompt engineering takes into consideration factors such as specificity, context, target audience, and the desired format of the output. It often involves iterative tweaking and experimentation to find the best way to communicate the user’s intent and requirements to the AI. Always strive for specificity! The facts, numbers, and ideas are up to you! You wouldn’t expect a person to get the facts about your organization right or understand what you prioritize if you never explain it to them. Consider these AI models as a highly efficient writers from outside your organization; tell them what you want and they’ll mostly get it right. Specificity isn’t limited to facts, numbers, or ideas. Consider your desired writing style, length, keywords, and any stylistic guidelines to adhere to. Here are some additional prompt engineering tips: - Include who your target audience is in your main prompt - List the main points of your article as bullet points and ask the LLM to write one or two paragraphs for each bullet point - Iteration is key to getting the most out of LLMs. Use the outputs from your previous prompt as part of your next prompt. For example, ask the LLM to make it more engaging, shorten it, etc. - Ask for multiple options, instead of asking for a title based on a paragraph, ask the LLM to write you 5 potential titles - LLMs excel at grammar and syntax, so ask them to read your text and correct it. They work wonders as a second pair of eyes. ## Conclusion In a nutshell, embracing AIs like ChatGPT and Bing Chat can revolutionize productivity and improve job satisfaction in nonprofits. By applying basic prompt engineering tips, organizations can transform their ideas into engaging content more efficiently. As AI keeps advancing, its value in the nonprofit world will only grow. I hope you found this article useful and inspiring. I’m very excited to see what nonprofits will be able to accomplish with this new set of tools. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## AI for Nonprofits FAQs ### How can nonprofits use AI? Common uses include drafting and editing content, summarizing documents, brainstorming campaigns, answering supporter questions, and analyzing data. AI is best at speeding up routine work so staff can focus on higher-value tasks. ### Will AI replace nonprofit staff? Early research suggests AI tends to assist workers rather than replace them, helping people complete tasks faster and better. Treat it as a capable assistant that still needs human judgment, oversight, and final approval. ### Is it safe to put our data into AI tools? Be cautious with sensitive donor or beneficiary information. Avoid entering private data into public tools, review each tool’s privacy and data-use policies, and set clear internal guidelines before adopting AI. ### How do nonprofits start using AI? Begin with one low-risk, high-frequency task, like drafting first versions of routine content, and always review the output. Build simple usage guidelines and expand as your team gains confidence. ### Can AI help with content creation? Yes. AI can speed up first drafts, outlines, and repurposing of existing material, but it works best with human editing for accuracy and voice. Our [AI content service](/services-ai-content/) helps nonprofits use it well while keeping quality high. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-luis-freteselevationweb-org.jpg) Luis Fretes [See Full Bio](https://www.elevationweb.org/author/luis-freteselevationweb-org/) [ ](https://www.elevationweb.org/author/luis-freteselevationweb-org/) **Categories:** Nonprofit Marketing, Nonprofit Tools --- ### [10 Tips for Using Google Ads on Giving Tuesday](https://www.elevationweb.org/blog/the-ultimate-nonprofit-guide-to-google-ads-for-giving-tuesday/) **Published:** October 17, 2023 **Author:** emily-friedrichs **Content:** **To use Google Ads effectively on Giving Tuesday, prepare campaigns in advance with dedicated, fast-loading donation landing pages, mission-focused ad copy, and conversion tracking so you can measure donations. Nonprofits can apply for the Google Ad Grant to fund search ads, and segmenting keywords by intent helps you reach people actively looking to give.** \#GivingTuesday comes but once a year. (Well, unless it’s #GivingTuesdayNow or #GivingEveryTuesday.) This one day raises close to 3 billion dollars in the United States alone, with a longer and longer list of other countries participating as well. Don’t give up your chance to participate, and don’t overlook Google Ads as a part of your Giving Tuesday campaign. Here are 10 tips for using Google Ads effectively on this day of giving: ### 1. Start early Don’t wait until the last minute to set up your Google Ads campaign. Plan ahead and create your ads well in advance of Giving Tuesday. This will give you time to fine-tune your messaging and ensure that your ads are ready to go when the day arrives. ### 2. Stay organized Label your old ads as “evergreen” and your new ads as “Giving Tuesday” to keep track of them. Write your ads a week in advance to ensure that they are approved in time. ### 3. Budget carefully Oftentimes Giving Tuesday falls in December, meaning your Good Ad Grant money has to last through both Giving Tuesday and the end-of-year giving push. It’s wise to keep a strict budget for Giving Tuesday versus the rest of December. Establish a rule for what to do if your budget runs out quickly, and consider setting spending limits to avoid going over budget. Keywords can get expensive, so avoid ones that are overused, such as “donate” or “Giving Tuesday.” ### 4. Develop your strategy Generally speaking, keep the same keywords that work well for your year-round campaigns. Ditto for targeting the specific audiences that will be most likely to donate to your cause. Just don’t forget to use what you learned in years past—which of your ads performed best last Giving Tuesday? ### 5. Retarget past audiences Retargeting allows you to show Google Ads to people who have previously visited your website. Use this feature to remind past website visitors about Giving Tuesday and encourage them to make a donation. ### 6. Use effective landing pages Your Google Ads should lead to a landing page that is optimized for conversions. This means that the page should be easy to navigate, with a clear call-to-action and a simple donation form. ### 7. Track your results Google Ads won’t automatically track donations for you, just click-throughs. Your Google Ads dashboard also won’t show conversion data until the next day. If you want real time information or to track donations, you can get this data from Google Analytics, but make sure to check well in advance that your set up is functioning properly. ### 8. Don’t ask for money Donors are motivated to give because of the impact of their donation and what it will support. Instead of simply asking for money, emphasize the positive difference that a donor will make by supporting your organization. Frame your request in terms of the tangible impact that a donation can have. For example, instead of saying “Donate today,” you could say “Sponsor a child for $20, providing schoolbooks for a year.” ### 9. Create compelling ad copy Set up promotion extensions, and choose a few different alternatives to feature. Create a sense of urgency be referencing a Countdown or matching donations available through PayPal, etc. Be sure to include the phrase “Giving Tuesday” in the copy of all your Google Ads, just don’t use it as a keyword! ### 10. Don’t forget remarketing If you tracked your results correctly, you should have a list of Giving Tuesday participants from Google Analytics once the day has concluded. For anyone who visited your website but didn’t donate, include them in an end-of-year remarketing campaign. For those who did complete their donations, don’t forget a plan for how you will appeal to these donors in the future—whether it’s an end-of-year campaign to ask them to give a little more to help you meet your goals, or to switch from a one-time donation to recurring giving. You’ll also want to tag them as Giving Tuesday donors so that you can reach out to them next Giving Tuesday as a segment that is especially likely to give, and plan a more personalized approach. By following these tips, you can use Google Ads effectively on #GivingTuesday to reach potential donors and drive traffic to your website. With careful planning and execution, you’ll make a real impact on this global day of charitable giving. Here’s to your greatest #GivingTuesday yet! *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Google Ads for Giving Tuesday FAQs ### How can nonprofits use Google Ads on Giving Tuesday? Build search campaigns ahead of time that point to a focused donation landing page, write clear mission-driven copy, and set up conversion tracking. Launching early lets you test and adjust before the busiest giving day arrives. ### What is the Google Ad Grant and can it fund Giving Tuesday ads? The Google Ad Grant provides eligible nonprofits with in-kind search advertising budget each month. It can support Giving Tuesday campaigns within the program’s rules. Learn more about our [Google Ad Grant services](/services-google-ad-grant/). ### What makes a good Giving Tuesday landing page? A strong landing page loads fast, matches the ad’s message, removes distractions, and makes donating simple with a clear form and suggested amounts. Every extra step or slow load can cause donors to abandon the gift. ### How do we track whether Google Ads drove donations? Set up conversion tracking so completed donations are recorded against your campaigns. This shows which keywords and ads actually generate gifts, letting you shift budget toward what works during the campaign. ### When should we set up Giving Tuesday ad campaigns? Set up well before the day so ads are approved, tracking is verified, and landing pages are tested. Last-minute launches risk approval delays and missed optimization opportunities during peak giving. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Fundraising & Donations, Google Ad Grant --- ### [Accelerate Impact: Driving Donations with Google Grant, Social Media, and SEO](https://www.elevationweb.org/blog/accelerate-impact-driving-donations-with-google-grant-social-media-and-seo/) **Published:** February 1, 2024 **Author:** luisina-marchetti **Content:** **Nonprofits can drive more donations by combining three channels: the Google Ad Grant for free search ads, social media for awareness and engagement, and SEO to earn organic visibility. Used together, these channels reach donors at different stages, bring qualified traffic to your site, and turn more visitors into supporters.** In today’s digital age, online marketing has become an indispensable tool for nonprofits to achieve their goals. When it comes to nonprofit organizations, one of the most crucial aspects is attracting donations. Thankfully, there are specific strategies and platforms that can help nonprofits effectively boost their fundraising efforts. In this blog entry, we will explore how nonprofits can leverage Google Ad Grants, social media (both paid and organic), and SEO techniques to enhance their visibility, engage with their audience, and ultimately increase donations. Download our [Marketing Plan Checklist](https://go.elevationweb.org/marketing-plan-checklist) ## Supercharge Your Nonprofit’s Visibility (and Donations) with Google Ad Grants Google Ad Grants is a program that offers eligible nonprofits a free advertising budget to promote their cause. Here’s how nonprofits can leverage this program to increase donations: 1. Increased visibility: By utilizing Google Ad Grants, nonprofits can significantly improve their visibility in search engine results pages (SERPs), driving more qualified traffic to their website. Increased visibility translates into greater exposure to potential donors. 2. Targeted campaigns: Google Ad Grants allows nonprofits to run targeted campaigns that reach specific audiences interested in their cause. This ensures that the advertising efforts are focused on the right people, increasing the chances of attracting potential donors. 3. Optimized landing pages: To maximize the impact of Google Ad Grants, it is essential for nonprofits to optimize their landing pages for conversions. Clear calls-to-action, compelling content, and streamlined donation processes are crucial in guiding visitors towards making donations. 4. Ad extensions: Nonprofits should make use of ad extensions, such as sitelink extensions, callout extensions, and call extensions, to enhance the visibility and engagement of their ads. These extensions can direct users to specific donation pages, highlight key benefits or incentives, and enable direct contact with the organization. 5. Conversion tracking: Implementing conversion tracking allows nonprofits to measure the effectiveness of their donation campaigns. By tracking the number of donations, donation amounts, and other valuable actions, nonprofits can gain valuable insights and make data-driven optimizations. Try our [AI-powered platform](https://www.elevationweb.org/google-ad-grant-basics/) and write your own ad for Google Grant! ## Unlock the Power of SEO: Skyrocket Your Organic Visibility and Drive Engaged Audiences Search Engine Optimization (SEO) plays a vital role in driving organic traffic and engagement for nonprofits. Here’s how nonprofits can leverage SEO to increase donations: 1. Increased organic traffic: By optimizing their website’s content and structure, nonprofits can improve their organic search rankings. This results in increased visibility and attracts individuals actively seeking opportunities to support causes they care about. 2. Content optimization: Nonprofits should create informative blog posts, impact stories, and resources related to their mission. By providing valuable content, they can establish themselves as an authoritative source and inspire trust among potential donors. 3. Local SEO: Nonprofits should include location-specific keywords in their content, meta tags, and page titles to enhance visibility in local search results. Registering the nonprofit on Google My Business and other local directories further boosts local search rankings. Encouraging donors to leave reviews and ratings can positively impact visibility. 4. Optimized donation landing pages: Nonprofits should create dedicated landing pages for donation campaigns and optimize them for search engines. This includes using compelling headlines, persuasive copy, clear calls-to-action, and ensuring mobile-friendliness. Trust signals like security badges and testimonials help build credibility. ## Ignite Passion and Rally Support: Unleashing the Potential of Social Media Engagement Social media platforms provide nonprofits with a powerful tool to engage with their audience, share impactful stories, and inspire donations. Here’s how nonprofits can make the most of social media: 1. Storytelling and impact sharing: Nonprofits should leverage social media platforms to share powerful stories, success stories, and impact stories that emotionally connect with their followers. Visual content, videos, and testimonials can be shared to illustrate the organization’s work and encourage donations. 2. Call-to-action campaigns: Social media platforms like Facebook and Instagram offer features like donate buttons, fundraising events, and crowdfunding campaigns. Nonprofits should leverage these tools to launch specific fundraising campaigns with clear calls-to-action, making it easy for followers to contribute. 3. Establish a strong brand presence: Nonprofits should strive to create a consistent and compelling brand presence across social media platforms. This includes using visually appealing graphics, compelling captions, and engaging with followers regularly to foster a sense of community. 4. Encourage user-generated content: Nonprofits can encourage their supporters to create and share their own content related to the cause. User-generated content fosters engagement, spreads awareness, and inspires others to donate. 5. Monitor and measure results: Regularly monitoring social media analytics is crucial to understanding which content resonates with the audience and drives engagement. By tracking metrics such as reach, engagement, link clicks, and conversion rates, nonprofits can optimize their social media strategy and refine their campaigns. Level up your social media game with #hashtags: Read our blog post [The Power of Hashtags on Social Media](https://www.elevationweb.org/blog/the-power-of-hashtags-on-social-media)! ## Crack the Code of Success: Discover the Full Potential of Google Analytics for Data-Driven Triumph To track donations and gain valuable insights into fundraising efforts, nonprofits should utilize Google Analytics and its Goal Tracking and E-commerce Tracking features. Here’s how GA4 can help nonprofits measure success: 1. Goal Tracking: Set up specific goals in GA4, such as completing a donation form or reaching a donation confirmation page. This enables nonprofits to monitor how many users successfully complete these actions and measure the conversion rate of their donation process. 2. E-commerce Tracking: For nonprofits selling merchandise or event tickets, GA4’s e-commerce tracking allows them to track revenue generated from these sales and identify the most effective marketing campaigns or channels. 3. Conversion Funnel Analysis: GA4 provides a visualization of the conversion funnel, revealing the steps users take on the website leading up to a donation. By analyzing this funnel, nonprofits can identify areas where users drop off and optimize those pages or steps to improve the donation conversion rate. Nonprofits can harness the power of online marketing to boost their donations effectively. By utilizing Google Ad Grants, implementing SEO best practices, and leveraging social media platforms, nonprofits can increase their visibility, engage with their audience, and inspire donations. Tracking and measuring success through tools like Google Analytics enable nonprofits to refine their strategies and continually enhance their online presence. With a well-rounded online marketing approach, nonprofits can thrive and make a significant impact on the causes they serve. Check the ultimate [Google Analytics guide for Nonprofits](https://www.elevationweb.org/blog/google-analytics-strategy-for-nonprofits-blog) ## Unlocking Insights and Maximizing Impact: Elevating Impact with Integrated Donation Platforms To truly understand the impact of their marketing efforts and measure the effectiveness of their strategies, nonprofits should integrate their donation platform with their analytics tools. By doing so, they can gain a holistic understanding of their data and see how their marketing initiatives, including Google Ad Grants, social media campaigns, and SEO efforts, are helping them achieve their goals. 1. Comprehensive Data Analysis: Integrating the donation platform with analytics tools, such as Google Analytics, provides nonprofits with a comprehensive view of their data. They can track and analyze key metrics like donation amounts, conversion rates, donor demographics, and the source of donations. This allows nonprofits to identify trends, patterns, and insights that can inform their marketing strategies and decision-making processes. 2. Attribution Modeling: Integrating the donation platform enables nonprofits to implement attribution modeling, which helps them understand the contribution of each marketing channel in driving donations. By assigning value to different touchpoints along the donor’s journey, nonprofits can determine which channels or campaigns have the greatest impact on their fundraising efforts. This information allows them to allocate resources more effectively and optimize their marketing strategies accordingly. 3. Donor Segmentation: Integrating the donation platform with analytics tools enables nonprofits to segment their donors based on various criteria, such as donation frequency, donation amount, or engagement level. This segmentation helps nonprofits personalize their communication and tailor their marketing efforts to specific donor segments. By understanding the preferences and behavior of different donor groups, nonprofits can create targeted campaigns that resonate with each segment, ultimately increasing donor engagement and donations. 4. Identifying Opportunities and Challenges: By integrating their donation platform with analytics tools, nonprofits can identify both opportunities and challenges in their fundraising efforts. They can uncover the most successful campaigns, channels, or landing pages that generate the highest conversion rates and optimize them further. Simultaneously, they can identify areas where they might be losing potential donors or facing bottlenecks in the donation process. With this information, nonprofits can make data-driven optimizations to remove obstacles and streamline the donation experience, thereby maximizing their fundraising potential. 5. Data-Driven Decision Making: Integrating the donation platform with analytics tools provides nonprofits with accurate and up-to-date data to make informed decisions. They can measure the impact of their marketing initiatives and adjust their strategies based on real-time data insights. Nonprofits can determine which campaigns, keywords, social media platforms, or SEO techniques are driving the most significant results and focus their efforts accordingly. This data-driven approach empowers nonprofits to allocate resources effectively, optimize their marketing channels, and make informed decisions to drive long-term growth and increase donations. Integrating the donation platform with analytics tools is crucial for nonprofits to gain a holistic understanding of their data and evaluate the effectiveness of their marketing strategies. By leveraging this integrated data, nonprofits can identify trends, attribute the impact of various marketing channels, personalize their communication, optimize campaigns, and make data-driven decisions. This comprehensive approach ensures that nonprofits maximize their online marketing efforts, enhance their fundraising potential, and ultimately achieve their goals of making a meaningful impact in their communities and causes. *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Driving Donations Online FAQs ### How do Google Ad Grants, social media, and SEO work together? Each reaches donors differently: the Ad Grant captures active searchers, social media builds awareness and relationships, and SEO earns lasting organic visibility. Together they cover the full donor journey from discovery to gift. ### What is the Google Ad Grant? It’s a Google program that gives eligible nonprofits up to $10,000 per month in free Search advertising. The credit runs text ads that appear when people search for terms related to your cause. ### Does social media actually drive donations? Social media rarely converts on the first touch, but it builds awareness, trust, and engagement that lead to gifts over time. It also amplifies campaigns and helps supporters share your cause. ### How does SEO help nonprofits raise money? SEO helps your pages rank in search results so people find you without paid ads. That steady organic traffic brings in donors, volunteers, and supporters at little ongoing cost. ### Where should a nonprofit start with digital fundraising? Start with a fast, clear website and a simple donation flow, then layer on the channels you can sustain. [Our digital marketing services](/services-growth-marketing/) help nonprofits combine these channels effectively. ![author avatar](https://secure.gravatar.com/avatar/bf25cf305c094d293c8c677b959080fe16cf8aaaad6ba9247df28aa8ef6a5894?s=300&d=mm&r=g) luisina-marchetti [See Full Bio](https://www.elevationweb.org/author/luisina-marchetti/) [ ](https://www.elevationweb.org/author/luisina-marchetti/) **Categories:** Google Ad Grant, SEO for Nonprofits --- ### [Navigating the Nonprofit Marketing Funnel: Tips for Building a Healthy Path to Success](https://www.elevationweb.org/blog/navigating-the-nonprofit-marketing-funnel-tips-for-building-a-healthy-path-to-success/) **Published:** February 13, 2024 **Author:** rocio-gutierrez **Content:** **The nonprofit marketing funnel maps the journey a supporter takes from first hearing about you to becoming a loyal donor or volunteer. It moves through awareness, interest and engagement, action, and retention. A healthy funnel meets people with the right message at each stage, removes friction, and nurtures relationships rather than chasing one-time gifts.** ## **Introduction** Marketing for nonprofits is more crucial than ever, as these organizations work tirelessly to achieve their missions and create positive social change. Just like their for-profit counterparts, nonprofits can benefit immensely from understanding and optimizing the marketing funnel. In this blog, we will delve into the concept of the nonprofit marketing funnel and provide you with valuable tips on how to create a healthy and effective marketing pathway. By the end of this read, you’ll be well-equipped to drive more impact and support for your nonprofit organization. ## **The Journey-Based Marketing Funnel for Nonprofits** - **Brand Building: Crafting Your Narrative The first stage in your journey-based marketing approach is brand building. At this point, you establish the foundation for your nonprofit’s identity. Determine what stories you want to tell and how you will present them across various channels. *Example*: Consider an environmental nonprofit. They might focus on crafting a narrative that emphasizes the urgency of climate change, using powerful visuals and data-driven content to support their cause. This narrative sets the stage for all subsequent marketing efforts. - **Awareness: Identifying Your Audience and Messaging After defining your brand narrative, it’s time to target the right audience and craft messages that resonate with them. Your goal is to create awareness about your mission and the impact you seek to make. *Example*: Imagine a nonprofit dedicated to providing clean water to underserved communities. In this stage, they identify their target audience, such as environmentally conscious individuals or corporate partners, and create messaging that highlights the water crisis and the need for clean water access. - **Consideration: Inspiring Your Audience In the consideration stage, your focus is on inspiring your audience. This involves using the right tone and content to engage and motivate them to learn more about your cause and become more deeply involved. *Example*: For an animal welfare nonprofit, this means using heartwarming stories and informative content to inspire supporters to consider adopting, volunteering, or donating to the cause. - **Evaluation and Intent: Leveraging Resources Here, your nonprofit leverages all available resources to continue spreading your story. This includes optimizing your online presence, utilizing data analytics, and assessing the effectiveness of your marketing efforts. *Example*: A youth education nonprofit might evaluate its digital marketing campaigns, learning which channels are most effective in reaching their target demographic and investing more resources in those channels. - **Conversion/Action: Motivating Change and Creating Ambassadors The final stage is conversion and action. In this phase, you aim to motivate your audience to take meaningful actions that support your nonprofit’s cause. This could include making a donation, volunteering, or becoming a vocal advocate, ultimately creating brand ambassadors who champion your mission. *Example*: A healthcare nonprofit working to eradicate a specific disease might encourage supporters to not only donate but also participate in fundraising events, spread the word about the disease’s impact, and engage in grassroots advocacy. ![Screenshot 2024-02-13 at 15.32.44](https://www.elevationweb.org/wp-content/uploads/2026/06/Screenshot-2024-02-13-at-15.32.44.png)## **Tips for a Healthy Nonprofit Marketing Funnel** Now that you’ve grasped the stages of the nonprofit marketing funnel, here are some invaluable tips to keep your funnel healthy and effective: - **Segment Your Audience**: Tailor your messages to different donor personas. Consider the diverse interests and motivations of your supporters. - **Track and Analyze Data**: Use analytics tools to monitor the performance of your marketing efforts at each funnel stage. Adjust your strategy based on what works best. - **Storytelling Matters**: Storytelling can be a powerful tool in nonprofit marketing. Share impactful stories about your beneficiaries and how your organization is making a difference. - **Cultivate Donor Relationships**: Maintain a strong relationship with your supporters. Regular communication and updates can help foster trust and loyalty. - **Leverage Automation**: Consider using marketing automation tools to streamline your marketing efforts, from email campaigns to social media posting. - **Testing and Optimization**: Continuously test different strategies, messaging, and channels. Optimize your funnel for better results. ## **Conclusion** Navigating the nonprofit marketing funnel is an essential endeavor for organizations dedicated to making a positive social impact. By following a journey-based approach, nonprofits can build a robust foundation for their marketing efforts. From brand building to motivating change, each stage plays a crucial role in driving awareness, engagement, and support for their missions. The key takeaways from this discussion offer a roadmap for building a healthy path to success within the nonprofit marketing funnel. By segmenting your audience, tracking and analyzing data, and leveraging the power of storytelling, you can create compelling connections with your supporters. Cultivating donor relationships and embracing automation further enhance your organization’s ability to achieve its goals. But remember, success in the nonprofit marketing funnel is an ongoing journey. Testing and optimization are vital for adapting to changing circumstances and ensuring that your funnel remains effective and efficient. With these tips in mind, nonprofit organizations can maximize their impact, engage more supporters, and ultimately drive positive social change. So, as you embark on your marketing journey, remember that every step you take brings you closer to achieving your mission and creating a better world for all. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Marketing Funnel FAQs ### What is a nonprofit marketing funnel? It is a model of the supporter journey, from first becoming aware of your cause to taking action and staying involved. Mapping it helps you give the right message at each stage instead of treating every visitor the same. ### What are the stages of the marketing funnel? Typically awareness, interest and consideration, action such as donating or signing up, and retention or loyalty. Each stage needs different content, from introductory storytelling at the top to clear asks and stewardship further down. ### How do nonprofits attract people to the top of the funnel? Build awareness with shareable storytelling, social media, search visibility, and partnerships. The goal at this stage is reach and trust, introducing your mission to people who do not yet know you. ### How do we move supporters down the funnel? Nurture interest with consistent, valuable content and email, then remove friction from your donation and sign-up flows. Make the next step obvious and easy at every stage so people keep moving toward action. ### Why is donor retention part of the funnel? Keeping a current donor costs far less than acquiring a new one, and loyal supporters often give more over time and refer others. A healthy funnel invests in stewardship after the first gift, not just acquisition. ![author avatar](https://secure.gravatar.com/avatar/226b16b7c8acdb17f9c2b4f644019015fab31147debc7a40e1a2193e56744f0e?s=300&d=mm&r=g) rocio-gutierrez [See Full Bio](https://www.elevationweb.org/author/rocio-gutierrez/) [ ](https://www.elevationweb.org/author/rocio-gutierrez/) **Categories:** Nonprofit Branding, Nonprofit Marketing --- ### [Unlocking the Power of Organic Social Media: Tips for Nonprofits](https://www.elevationweb.org/blog/unlocking-the-power-of-organic-social-media-tips-for-nonprofits/) **Published:** February 26, 2024 **Author:** rocio-gutierrez **Content:** **Organic social media helps nonprofits build community and visibility without ad spend by sharing consistent, authentic content that invites engagement. The strongest organic strategies focus on storytelling, showing real impact, responding to followers, and posting where your supporters already are – rather than chasing every platform or trend.** In today’s digital age, social media has become an indispensable tool for nonprofits to engage with their communities, raise awareness, and drive meaningful change. Developing a successful organic social media strategy can have a significant effect on [your organization’s reach and impact](https://www.elevationweb.org/blog/accelerate-impact-driving-donations-with-google-grant-social-media-and-seo). In this blog, we’ll explore essential tips and generic examples of nonprofits that have harnessed the power of social media to advance their missions. ## **Define Your Audience and Goals** Before diving into the world of social media, it’s crucial to define your target audience and the specific goals you want to achieve. Whether you’re a nonprofit focused on environmental conservation, healthcare, or education, knowing who you’re trying to reach and what you want them to do is the foundation of a successful strategy. Example: Let’s consider a wildlife conservation organization. Their target audience might include animal lovers, nature enthusiasts, and potential donors. Their goal could be to raise awareness about endangered species and drive fundraising campaigns to support conservation efforts. ## **The Importance of the Content** Compelling content is the heart of any [successful organic social media strategy](https://www.elevationweb.org/blog/marketing-your-fundraisers-on-social-media-6-tips). Share stories, images, and videos that resonate with your audience and align with your mission. Tailor your content to the platform and audience preferences. Example: An education-focused nonprofit could create engaging videos showcasing the impact of their programs on underprivileged children. They might share success stories, testimonials, and educational tips to captivate their audience. ## **Consistency is Key** Consistency in posting is vital to maintain a strong online presence. Create a content calendar to plan and schedule posts regularly. Engage with your audience by responding to comments and messages promptly. This builds trust and shows your dedication to the cause. Example: A food bank can post daily updates about their initiatives, share stories of individuals they’ve helped, and actively respond to inquiries or volunteer offers. ## **Harness the Power of Hashtags** Hashtags can increase the discoverability of your content. Research and use relevant hashtags to expand your reach and connect with like-minded individuals and organizations. Example: An organization combating homelessness could use hashtags like #HomelessnessAwareness, #HousingForAll, and #EndPoverty to join larger conversations on social media. ## **Collaborate and Cross-Promote** Partner with other nonprofits, influencers, or businesses that share your mission. Collaborative efforts and cross-promotion can broaden your audience and amplify your message. Example: A health-focused nonprofit may collaborate with local clinics, fitness trainers, or wellness influencers to raise awareness about their initiatives and engage a broader community. ## **Conclusion** Harnessing the power of organic social media is not just a choice but a necessity for nonprofits seeking to make a significant impact in today’s digital age. By following these essential tips and learning from successful examples, organizations can unlock the full potential of their online presence. Defining your target audience and clear goals forms the bedrock of a successful strategy, enabling you to tailor your content and approach. Compelling content, whether it be heartfelt stories, captivating images, or engaging videos, is the fuel that drives your mission forward and resonates with your audience. Consistency in posting and active engagement with your community are the keys to building trust and demonstrating your unwavering dedication to the cause. The [strategic use of hashtags](https://www.elevationweb.org/blog/the-power-of-hashtags-on-social-media) and collaboration with like-minded entities further amplify your reach and impact. By adopting these practices, nonprofits can not only raise awareness but also drive support and action. As we’ve seen from the examples provided, whether it’s a wildlife conservation organization, an education-focused nonprofit, or entities combating homelessness or promoting health, the potential for growth and success on social media is limitless. Ultimately, the power of organic social media lies in its ability to connect, inspire, and mobilize people. By implementing the tips discussed in this article and continually adapting to the ever-evolving landscape of social media, nonprofits can seize this opportunity to create meaningful change and drive their missions forward, making a difference in the lives of those they aim to serve. If you’d like help with your nonprofit’s organic social media strategy, Elevation offers a variety of [social media services](https://go.elevationweb.org/social-media-plans) tailored to fit your needs. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Organic Social Media FAQs ### What is organic social media for nonprofits? Organic social media is the unpaid content you post and the conversations you have on platforms like Instagram, Facebook, and LinkedIn. It builds awareness and community through reach you earn rather than buy. ### How often should a nonprofit post? Consistency matters more than volume. A steady, sustainable rhythm your team can maintain beats sporadic bursts. Plan a simple calendar around your campaigns and stories. ### What content performs best organically? Stories of real impact, behind-the-scenes moments, supporter spotlights, and clear calls to action tend to resonate. Authentic, specific posts outperform generic promotion. Elevation’s [digital marketing services](/services-growth-marketing/) can help shape a plan. ### Which platforms should our nonprofit be on? Focus on where your supporters actually spend time rather than every channel. It is better to do one or two platforms well than to stretch a small team across five. ### How do we measure organic social success? Look beyond follower counts to engagement, shares, clicks to your site, and actions taken – signups, donations, or volunteer interest. Those signals show whether your content drives real outcomes. ![author avatar](https://secure.gravatar.com/avatar/226b16b7c8acdb17f9c2b4f644019015fab31147debc7a40e1a2193e56744f0e?s=300&d=mm&r=g) rocio-gutierrez [See Full Bio](https://www.elevationweb.org/author/rocio-gutierrez/) [ ](https://www.elevationweb.org/author/rocio-gutierrez/) **Categories:** Nonprofit Marketing, Social Media --- ### [6 Ways Nonprofits Can Increase Their Lead Generation](https://www.elevationweb.org/blog/6-ways-nonprofits-can-increase-their-lead-generation/) **Published:** August 5, 2024 **Author:** Bart Dubbelman **Content:** Whether you’re seeking donors, volunteers, or supporters, mastering the art of lead generation is key. It can help nonprofits find and engage with individuals who are passionate about their cause. This article reveals six powerful strategies to boost your nonprofit’s lead generation efforts. ## **What is Lead Generation?** Lead generation is the process of attracting and converting strangers into individuals who have indicated interest in your nonprofit. This could be through visiting your website, signing up for a newsletter, or participating in an event. For nonprofits, this strategy is vital as it helps build a network of supporters who can contribute to your mission in various ways. ### 1. **Optimize Your Website** Your website is often the first interaction potential supporters have with your nonprofit. To make a strong impression, ensure it is user-friendly and optimized for lead generation. [Develop a website](https://www.elevationweb.org/services/digital/) that is clear and engaging, create landing pages with concise messaging and strong calls to action (CTAs). Simplify forms to make them easy to fill out, and ensure your website is mobile-friendly to reach users on all devices. ### 2. **Leverage Content Marketing** Content marketing is an effective way to attract and engage potential supporters. By producing valuable content such as blogs, videos, and infographics, you can draw in your target audience. Share compelling stories about your nonprofit’s impact and provide useful resources. Content marketing not only enhances your [nonprofit digital marketing](https://www.elevationweb.org/services/marketing/) efforts but also establishes trust and credibility with your audience. ### 3. Utilize Social Media Platforms [Social media](https://go.elevationweb.org/social-media-for-your-nonprofit) is a powerful tool for reaching a wider audience and engaging with them in real-time. Develop a strategy that includes regular posting, engaging content, and interaction with your followers. Share success stories, upcoming events, and behind-the-scenes insights into your nonprofit’s work. Social media can also be used for lead generation services through targeted ads that reach specific demographics. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/shutterstock_2321530493-2.jpg "Elevation")**Nonprofits increase lead generation by giving supporters clear, low-friction ways to raise their hand: helpful content, email signups, gated resources, well-placed calls to action, events, and social engagement. Capturing interested contacts and nurturing them turns website visitors and strangers into donors, volunteers, and advocates over time.** ### 4. **Implement Email Marketing Campaigns** Email marketing is one of the most effective methods for nurturing leads and maintaining relationships with your audience. Craft compelling email campaigns that offer valuable content, updates, and calls to action. Or consider using [cold email services](https://levelupleads.io/email-services/). Segment your email list to send personalized messages to different groups, such as donors, volunteers, and event participants. Nonprofit lead generation can be significantly boosted through regular and engaging email communication. ### 5. **Partner with Lead Generation Companies** Partnering with professional lead generation companies can elevate your nonprofit’s efforts. These companies specialize in finding and nurturing leads, allowing you to focus on your core mission. When choosing a partner, seek out those with experience in the nonprofit sector and a proven track record of success. Lead generation companies provide valuable insights and tools to enhance your strategies. ### **6. Embrace Cold Calling** [Cold calling services](https://levelupleads.io/cold-calling-services/), although often overlooked, can be a valuable part of your lead generation strategy. It enables direct communication with potential supporters, allowing you to share your nonprofit’s mission and impact. For successful campaigns, develop a clear script, be respectful of the person’s time, and follow up appropriately. Cold calling can open new doors and foster important relationships. ![Cold calling](https://www.elevationweb.org/wp-content/uploads/2026/06/shutterstock_1065450212.jpg "Elevation")## **Wrapping It Up** Effective lead generation is essential for the growth and sustainability of any nonprofit organization. Remember that it is not a one-time effort but an ongoing process that requires dedication and continuous improvement. A comprehensive approach that integrates multiple strategies will yield the best outcomes. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Lead Generation FAQs ### What is lead generation for nonprofits? It is the process of attracting strangers and converting them into known supporters who have shown interest, such as newsletter subscribers, event registrants, or resource downloaders. Those contacts can then be nurtured toward donating or volunteering. ### What is the best way to capture leads on a website? Offer something useful in exchange for contact details, such as a guide, toolkit, or newsletter, and place clear calls to action where visitors are most engaged. Keep signup forms short. ### How do nonprofits nurture new leads? With a welcoming, consistent email sequence that shares impact, builds trust, and invites the next step. The goal is to deepen the relationship before asking for a major commitment. ### Do social media and events generate leads? Yes. Events and social channels create touchpoints where interested people can opt in. The key is to capture their contact information so the relationship continues beyond a single interaction. ### How can we get more qualified leads? Target the people most aligned with your mission, offer relevant resources, and remove friction from signup. [Digital marketing](/services-growth-marketing/) can help build the content and email systems that turn visitors into supporters. ![author avatar](https://secure.gravatar.com/avatar/146168ca40db76e4b3c47dd96578139e686d4e98b42260d4ccd302ecee3d48c7?s=300&d=mm&r=g) Bart Dubbelman [See Full Bio](https://www.elevationweb.org/author/bart-dubbelmanelevationweb-org/) [ ](https://www.elevationweb.org/author/bart-dubbelmanelevationweb-org/) **Categories:** Nonprofit Branding, Nonprofit Marketing **Tags:** Nonprofit marketing --- ### [Email Marketing Best Practices for Nonprofits](https://www.elevationweb.org/blog/email-marketing-best-practices-for-nonprofits/) **Published:** August 28, 2024 **Author:** Kaileigh Otsuka **Content:** ## **The Power of Good Email Marketing** Email marketing is a powerful tool for nonprofits to connect with supporters, share their mission, and drive engagement. With the ability to reach a wide audience directly and cost-effectively, email remains one of the most effective channels for nonprofit outreach. However, to maximize its impact, it’s essential to follow best practices. This article will guide you through building a quality email list, crafting compelling content, and analyzing your campaigns to ensure your email marketing efforts deliver the best possible results. ### Building a Quality Email List #### Opt-in Strategies Building a quality email list begins with effective opt-in strategies. Encouraging website visitors to subscribe is crucial for growing your list. One effective method is to use lead magnets, such as downloadable resources (e.g., eBooks, guides) or exclusive access to events, in exchange for an email address. Sign-up incentives like discounts on event tickets or free merchandise can also entice visitors to join your mailing list. To ensure your email list stays clean and effective, explore our post on [How Automation Can Clean Your Mailing List for You](https://www.elevationweb.org/blog/how-automation-can-clean-your-mailing-list-for-you/) for valuable tips on maintaining a high-quality subscriber base. **Tips for Effective Opt-Ins:** – Visible Sign-Up Forms: Ensure that your sign-up forms are easy to find on your website. Consider placing them on your homepage, blog pages, and at the end of articles. – Clear Value Proposition: Communicate the benefits of subscribing, such as receiving updates on your nonprofit’s impact, special event invitations, or exclusive content. For further reading on building an email list, check out [HubSpot’s guide to lead generation](https://blog.hubspot.com/marketing/email-marketing-guide). ### Segmenting Your Audience Once you’ve built your email list, segmenting your audience allows you to send targeted messages that resonate with different groups of subscribers. By grouping your audience based on interests, donation history, engagement levels, or demographics, you can tailor your content to better meet their needs and expectations. **Benefits of Segmentation:** – Increased Engagement: Targeted emails are more likely to be opened, read, and acted upon because they are relevant to the recipient’s interests. – Improved Donor Relationships: By sending personalized messages, you strengthen the relationship with your donors, making them feel valued and understood. For more insights into email segmentation, refer to [Mailchimp’s segmentation strategies](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwiN64Dwm_uHAxUApGYCHTIrM5UYABAAGgJzbQ&co=1&ase=2&gclid=CjwKCAjw8fu1BhBsEiwAwDrsjOOSjhZ7TdVE9qT6dBBPpoJkVMBt1B_nwSaxCfq7xed3Y99dOJl4DBoCTScQAvD_BwE&ohost=www.google.com&cid=CAESVuD2ZIf1-2qCdA0p9ODGqmO6l6fDzZ3D7x6PlC4x82gdDwirb4YLyiVKoeOYQIficrutrprMD45mf9ZPf4ktWoT2F-u033oPQTiw5ldtWBIz3rk59iTb&sig=AOD64_1tNv1NIHtRK0EeOdvPjNhVRZlkEQ&q&nis=4&adurl&ved=2ahUKEwiq0_nvm_uHAxXD3TgGHc_yHkYQ0Qx6BAgREAE). ![Volunteer using a cellphone](https://www.elevationweb.org/wp-content/uploads/2026/06/Diseno-sin-titulo-3-1024x681.png "Elevation")**Nonprofit email marketing works best when you segment your list, write clear subject lines and a single focused call to action, personalize content, and respect a consistent sending rhythm. Lead with the supporter’s impact rather than your organization, make every email mobile-friendly, and track opens, clicks, and gifts so you can keep improving what resonates.** ### Crafting Effective Email Content #### Writing Compelling Subject Lines The subject line is the first thing recipients see, and it greatly influences whether or not they open your email. Crafting attention-grabbing subject lines that avoid spam triggers is essential for maximizing open rates. **Tips for Subject Lines:** – Keep it Short and Sweet: Aim for subject lines that are concise, typically under 50 characters. – Use Actionable Language: Encourage readers to take action, such as “Join Us,” “Discover How,” or “Help Us Make a Difference.” – Avoid Spammy Words: Words like “Free,” “Buy Now,” or excessive use of exclamation points can trigger spam filters. For additional tips, see Campaign Monitor’s guide to writing subject lines. ### Designing the Email Body Designing an effective email involves balancing text and visuals to create a layout that is both engaging and easy to read. A clean, well-structured design enhances the reader’s experience and increases the likelihood of them taking the desired action. **Best Practices for Email Design:** – Responsive Design: Ensure your emails are mobile-friendly, as a significant portion of recipients will view your emails on smartphones. – Visual Hierarchy: Use headings, subheadings, and bullet points to break up text and guide the reader through the content. – Call-to-Action (CTA): Place clear, prominent CTAs that tell readers exactly what you want them to do next, such as “Donate Now” or “Learn More.” For more on email design, explore [Litmus’s best practices for email design](https://www.litmus.com/resources/foundations-of-email-design). ### Personalization and Storytelling Personalization goes beyond using the recipient’s name. It involves tailoring the content of your emails to reflect the recipient’s preferences, behaviors, and past interactions with your nonprofit. Incorporating storytelling into your emails can create an emotional connection with your audience, making your message more compelling. Looking to inspire your donors through storytelling? Check out our post on [5 Email Storytelling Tips to Inspire Donors to Give](https://www.elevationweb.org/blog/5-email-storytelling-tips-to-inspire-donors-to-give/) for expert advice on crafting compelling narratives. **Personalization Techniques:** – Dynamic Content: Use data from your CRM to dynamically adjust the content of your emails based on the recipient’s profile. – Storytelling: Share stories of individuals or communities that have benefited from your nonprofit’s work, highlighting the impact of donations and volunteer efforts. For tips on personalization, see [Salesforce’s guide to email personalization](https://www.salesforce.com/marketing/email/personalization/). ### **Analyzing and Optimizing Email Campaigns** #### Tracking Key Metrics Analyzing your email campaigns is critical to understanding their effectiveness and making informed improvements. Key metrics to track include open rates, click-through rates (CTR), and conversion rates. **Tools for Analysis:** – Google Analytics: Integrate your email campaigns with Google Analytics to track the behavior of users who click through from your emails. – Email Service Providers (ESP): Most ESPs, like Mailchimp or Constant Contact, provide detailed analytics dashboards to monitor campaign performance. For a deeper dive into email metrics, visit Google Analytics’ email campaign tracking. ### A/B Testing A/B testing involves sending two variations of an email to small segments of your audience to determine which version performs better. You can test different elements, such as subject lines, email content, design, and CTAs. **How to Conduct A/B Tests:** – Select One Variable: Test one element at a time to isolate its impact on performance. – Analyze Results: Use the data from the test to identify which variation performed better, then apply the winning version to your broader audience. For a comprehensive guide, refer to [HubSpot’s A/B testing resources](https://blog.hubspot.com/marketing/a-b-testing-experiments-examples). #### Maintaining Compliance Email marketing regulations like GDPR, CAN-SPAM, and others are in place to protect consumers from unsolicited emails. Ensuring compliance with these regulations is essential to avoid penalties and maintain the trust of your subscribers. **Best Practices for Compliance:** – Opt-In Confirmation: Use double opt-in methods to ensure that all subscribers have explicitly consented to receive your emails. – Easy Unsubscribe: Include a visible and functional unsubscribe link in every email to comply with regulations and maintain list hygiene. For compliance guidelines, check out the GDPR compliance guide and the FTC’s CAN-SPAM Act compliance. ![Person receiving emails](https://www.elevationweb.org/wp-content/uploads/2026/06/shutterstock_2350215283-scaled.jpg "Elevation")## **A Powerful Tool for Nonprofits** Email marketing is a powerful tool for nonprofits to engage with their audience, drive donations, and build lasting relationships. By building a quality email list, crafting compelling content, and continuously analyzing and optimizing your campaigns, your nonprofit can maximize the impact of its email marketing efforts. Remember, the key to success lies in ongoing refinement and a commitment to understanding your audience’s needs and preferences. At Elevation, we specialize in crafting tailored email marketing campaigns that not only reach your audience but also inspire action. [Discover how our Email Marketing Services for Nonprofits can elevate your outreach to the next level](https://www.elevationweb.org/services/#email-marketing). Let’s work together to ensure your message is heard! *Email works best as part of a connected strategy — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Email Marketing FAQs ### What are the most important nonprofit email best practices? Segment your audience, write clear subject lines, focus each email on one call to action, personalize where you can, and keep a consistent schedule. Center the supporter’s impact, design for mobile, and measure results to improve over time. ### How often should a nonprofit send marketing emails? There is no single right number. Send often enough to stay top of mind but not so often that people disengage. A consistent, predictable rhythm matched to the value of your content usually outperforms sporadic bursts. ### How can nonprofits improve email open rates? Write specific, honest subject lines, send from a recognizable name, and segment so content is relevant. Clean your list regularly and avoid spammy phrasing. Relevance to the reader is the strongest driver of opens. ### Should nonprofits segment their email list? Yes. Segmenting by interest, giving history, or engagement lets you send more relevant messages, which improves opens, clicks, and donations. Even a few simple segments, like donors versus subscribers, can noticeably lift results. ### How do we measure email marketing success? Track open rate, click-through rate, conversion or donation rate, and unsubscribe rate, then tie them back to your goals. Our [digital marketing team](/services-growth-marketing/) can help you set up reporting that connects email to revenue. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-kaileigh-otsukaelevationweb-org.png) Kaileigh Otsuka [See Full Bio](https://www.elevationweb.org/author/kaileigh-otsukaelevationweb-org/) [ ](https://www.elevationweb.org/author/kaileigh-otsukaelevationweb-org/) **Categories:** Email Marketing, Nonprofit Marketing **Tags:** email marketing, Nonprofit marketing --- ### [7 Creative Fundraising Ideas for Nonprofits](https://www.elevationweb.org/blog/7-creative-fundraising-ideas-for-nonprofits/) **Published:** September 3, 2024 **Author:** Kaileigh Otsuka **Content:** ## **Introduction** Success in the highly competitive world of nonprofit organizations depends on creative fundraising techniques. While traditional approaches like direct mail and annual appeals are still important, nonprofits must innovate if they want to stand out and connect with contemporary audiences. In the fast-paced, technologically-driven world of today, coming up with novel and creative fundraising ideas can mean the difference between meeting and exceeding your objectives. This post looks at some innovative fundraising concepts that can redouble your efforts, draw in new backers, and strengthen your bonds with current contributors. ## Digital Fundraising ### Social Media Campaigns Social networking has become a vital fundraising resource for nonprofits. Social media sites such as Facebook, Instagram, and Twitter present exceptional chances to connect with a large number of people for little to no money. Nonprofits can develop compelling campaigns that connect with their fans by utilizing these channels. Starting hashtag campaigns or viral challenges is one viable strategy. An excellent illustration of how a straightforward, enjoyable activity paired with a worthy cause, can go viral and raise millions of dollars is the ALS Ice Bucket Challenge. To duplicate this kind of success, think about coming up with a challenge that fits in with your goals and motivates your fans to take part and post about their experiences on the internet. Making the challenge simple to complete, enjoyable to share, and strongly related to your cause is crucial. [Creating engaging stories and posts on social media ](https://www.elevationweb.org/blog/unlocking-the-power-of-organic-social-media-tips-for-nonprofits/)is another tactic. Utilize Twitter threads, Facebook posts, and Instagram stories to showcase the results of your labor, share success stories from people you’ve assisted, and provide an insider’s glimpse into your company. By humanizing your cause through storytelling, you may increase its relatability and inspire people to donate. ### Crowdfunding With the help of crowdfunding, nonprofit organizations can now effectively raise money by reaching out to a large audience, and asking for modest donations that build up to substantial sums. Easy-to-use platforms such as GoFundMe, Kickstarter, and Indiegogo make it simple to create fundraising campaigns that can be distributed via email and social media. A strong story is crucial if you want your crowdfunding campaign to be successful. Give a detailed explanation of the funds’ intended use, and the significance of your cause. Visual materials like photos and videos can significantly increase the engagement of your campaign. Furthermore, encouraging more individuals to donate can be accomplished by providing incentives like branded goods or special upgrades. Creating a sense of urgency is another useful tactic. Giving donors a deadline or a clear objective can motivate them to give as soon as possible. Campaigns for crowdfunding that project a strong sense of community and teamwork typically see higher success rates, so make sure to emphasize how every donation—no matter how small—helps to achieve the main objective. To maximize your campaign’s reach and effectiveness, [consider utilizing the Google Ad Grant to drive more traffic and donations](https://www.elevationweb.org/blog/how-to-use-successfully-use-google-grant-ads-to-increase-donations/). ![Person making a donation through their cell phone](https://www.elevationweb.org/wp-content/uploads/2026/06/Elevation-Blog-Images-3-1024x681.png "Elevation")**Creative fundraising ideas help nonprofits stand out beyond traditional appeals by giving supporters fresh, engaging ways to give. Effective options include peer-to-peer and crowdfunding campaigns, virtual and hybrid events, recurring giving programs, matching gift drives, product fundraisers, and community challenges, each designed to deepen engagement and expand your donor base.** ### Virtual Events Following the COVID-19 epidemic, virtual events are now a crucial component of fundraising efforts. Virtual choices continue to be a useful tool for engaging supporters who might be geographically separated, or unable to attend in person. A number of virtual galas, live-streamed events, and online auctions are among the ways nonprofit organizations can raise money without requiring a real location. Hosting these events is made simple by platforms like Zoom, Facebook Live, and YouTube, and specialist applications like Givebutter or Handbid offer capabilities for auctions and donations during live streaming. Creating an engaging experience is your main priority when organizing a virtual event. This could include opportunities for guests to socialize online, participate in interactive activities, or enjoy live entertainment. Offering unique experiences or content, like a celebrity Q&A or a virtual tour of your facilities, can further encourage participation and donations. ## Community-Driven Fundraising ### Peer-to-Peer Fundraising Through the creation of their own fundraising pages, fans can raise money on your behalf using the peer-to-peer fundraising approach. Through the use of social networks and personal relationships, this approach makes it possible for your message to reach a larger audience than you could independently. Using the fervor and excitement of your fans is one of peer-to-peer fundraising’s greatest benefits. When asked to donate by a friend or family member, people are more inclined to comply, particularly if the asker has a strong personal connection to the cause. Successful peer-to-peer fundraising initiatives, like [the Susan G. Komen Race for the Cure](https://www.komen.org/how-to-help/attend-events/race-for-the-cure/), show what can be accomplished when this strategy is used. Give your supporters the resources and tools they need to make engaging fundraising pages so they can succeed. This could include social media visuals, template messaging, and advice on how to connect with possible funders. Honoring and showcasing the achievements of your most successful fundraisers can encourage others to participate as well. To further enhance your efforts, consider [strategies that can help turn these passionate advocates into loyal donors](https://www.elevationweb.org/blog/turning-advocates-into-donors-5-strategies-you-need-to-try/). ### Local Partnerships Collaborating with nearby enterprises is a mutually beneficial approach to community-based fundraising. You can hold combined fundraising events, get in-kind gifts, and reach a new audience by working with local businesses. Nonprofits can collaborate with nearby companies to generate money through popular events like bake sales, charity marathons, and dine-to-donate dinners. For instance, while you advertise the event to your supporters, eateries can consent to donate a portion of their sales on a particular day to your group. These collaborations improve your organization’s relationships with the community in addition to raising funds. Look for local companies that share your goals and values when looking for collaborations. Present them with a concise proposal that outlines the advantages of the cooperation, such as enhanced visibility and customer goodwill. Developing enduring connections with nearby companies can result in continued assistance and cooperation. To learn how to effectively acquire and leverage in-kind donations, [explore these expert tips from Instrumentl](https://www.instrumentl.com/blog/secrets-to-in-kind-donation). ## **Unique and Out-of-the-Box Ideas** ### Creative Merchandise A tried-and-true fundraising strategy is selling branded goods but with a unique twist. Consider things other than the typical t-shirts and mugs. Think of creating one-of-a-kind things, handcrafted goods, or limited-edition items that support your cause. Thanks to user-friendly tools offered by platforms like Shopify and Etsy, opening an online store is now easier than ever. As an alternative, think about setting up a pop-up store at neighborhood gatherings or markets so you can interact with local people there. When creating your products, prioritize relevancy and quality. Products that your supporters will find useful and significant will probably sell better. Moreover, showcasing your products on social media and sharing the narrative around them might increase sales. ### Pop-Up Experiences Pop-up experiences are transient exhibitions or events intended to provide visitors an immersive and unforgettable experience. These activities are a great opportunity to involve the community, spread awareness, and raise money in a special and original way. A nonprofit organization that promotes environmental conservation, for instance, might hold a pop-up eco-market with regional craftspeople, eco-friendly goods, and instructional seminars. As an alternative, an arts organization could establish a temporary gallery or performance space featuring the artwork of regional artists. A pop-up experience that is both interesting and in line with your vision is essential. This guarantees that your event makes an impression and draws in guests. To increase attendance and optimize its impact, promote your pop-up through partnerships with other groups, social media, and local media. ![Volunteers helping at an event](https://www.elevationweb.org/wp-content/uploads/2026/06/Elevation-Blog-Images-2-1024x681.png "Elevation")## Fundraising – A Crucial Aspect for Nonprofits For nonprofit organizations to succeed and stand out, creative fundraising is essential. By investigating innovative, digital, and community-driven fundraising concepts, you can expand your revenue streams and strengthen your relationship with supporters. Remember that trying new things is the secret to effective fundraising. Try experimenting with different strategies to see what connects with your audience the most. Your nonprofit may continue to have a significant influence on your community and overcome fundraising obstacles with innovation, teamwork, and a willingness to try new things. ## **A Powerful Tool for Nonprofits** Effective marketing can be the key to unlocking your organization’s full fundraising potential. From creating compelling campaigns to optimizing your digital presence, the right marketing strategy can make all the difference in achieving your fundraising goals. Let our team at [Elevation](http://elevationweb.org) help you take your fundraising efforts to the next level. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Creative Fundraising Ideas FAQs ### What are some creative fundraising ideas for nonprofits? Popular options include peer-to-peer campaigns, crowdfunding, virtual and hybrid events, recurring giving programs, matching gift drives, product fundraisers, and community challenges. The best choice depends on your audience and capacity. ### How do I choose the right fundraising idea for my nonprofit? Match the idea to your audience, goals, and resources. Consider what your supporters respond to, the staff time required, and whether the approach can grow over time before committing. ### What makes a fundraising campaign successful? Clear goals, a compelling story, an easy way to give, and consistent promotion across email, social, and your website. Following up to thank donors and report impact keeps them coming back. ### How can a nonprofit fundraise on a small budget? Lean on low-cost, high-engagement tactics like peer-to-peer fundraising, social media campaigns, and recurring giving asks. These rely on your existing supporters’ networks rather than large upfront spending. ### How does our website support fundraising? Your website is where most online gifts happen, so a fast, clear site with a simple donation flow is essential. Promoting campaigns there and driving traffic with [digital marketing](/services-growth-marketing/) increases results. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-kaileigh-otsukaelevationweb-org.png) Kaileigh Otsuka [See Full Bio](https://www.elevationweb.org/author/kaileigh-otsukaelevationweb-org/) [ ](https://www.elevationweb.org/author/kaileigh-otsukaelevationweb-org/) **Categories:** Fundraising & Donations **Tags:** Fundraising --- ### [Beyond the PDF: How Nonprofits Are Using Microsites to Bring Annual Reports to Life](https://www.elevationweb.org/blog/nonprofits-microsites-annual-reports/) **Published:** May 26, 2025 **Author:** Jena Hodgson **Excerpt:** Is your organization is ready to elevate its annual report? See why microsites are a game-changer and how you can get started. **Content:** ![Design outline of an annual report](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-Beyond-the-PDF-1024x805.png "Elevation")**A nonprofit annual report microsite is a dedicated, mobile-friendly web experience that presents your annual report as interactive content — scrollable impact stories, data visualizations, and donation calls to action — instead of a static PDF. Microsites are searchable, shareable, and accessible on any device, so they typically earn far more engagement than a downloadable PDF.** ## Reimagine Annual Reports With Microsites for Impactful Storytelling For many nonprofits, the annual report is more than just a summary of the year. It’s often an opportunity to tell stories, celebrate accomplishments, and demonstrate transparency to donors and stakeholders. Yet, traditional PDFs often fall short in delivering the kind of dynamic, interactive experience that today’s audiences expect. That’s where microsites can make all the difference. These compact, custom-built websites are being harnessed as a way for nonprofits to present their annual reports. By combining storytelling with cutting-edge design, microsites transform otherwise static content into an engaging and accessible digital experience. If your organization is ready to elevate its annual report, here’s why microsites are a game-changer and how you can get started. ## The Benefits of Using Microsites for Annual Reports Shifting from PDFs to microsites for your annual report offers significant advantages, from engaging storytelling to enhanced accessibility. ### **1. Dynamic Storytelling** Microsites allow your nonprofit to weave a compelling narrative visually. You can use them to create sections that highlight key stories, impactful testimonials, and accomplishments throughout the year. Incorporating rich media like video, animations, and images, microsites make the content visually appealing and emotionally resonant. For example, instead of a block of text describing how a campaign helped a community, you can design a microsite that includes video segments where beneficiaries can share their impact stories directly. ### **2. Improved Accessibility** Unlike static PDFs that can be cumbersome to download, microsites are more accessible to a broader audience. They can be optimized for various screen readers and include features like adjustable text sizes, alt text for images, and logical navigation. This ensures that your report is inclusive and meets accessibility standards, allowing everyone to engage with your content. ### **3. Interactivity Brings Engagement** Microsites harness interactive elements like hover-activated graphics, clickable maps, and animated data visualizations. For instance, instead of showing a static pie chart in a PDF, microsites can feature interactive charts where users click to explore layers of information. This interactivity not only improves understanding but also keeps visitors engaged longer. ### **4. Built for a Mobile-First World** With mobile devices driving a significant portion of web traffic, responsive design is crucial. Microsites offer a seamless experience across devices, ensuring your annual report is just as impactful on tablets and smartphones as it is on desktops. This mobile-friendly approach helps nonprofits connect with younger, tech-savvy donors who expect a polished online presence. ## Examples of Great Nonprofit Report Microsites Microsites are an invaluable way for nonprofits to showcase their impact while engaging donors and stakeholders. To inspire your next report, we’ve selected four outstanding examples that excel in design, storytelling, and functionality. ![Annual report microsite examples](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-Beyond-the-PDF-1-1024x805.png "Elevation")### **1. National Geographic Society** Renowned for their global exploration efforts, National Geographic Society used a visually stunning microsite to highlight their [annual achievements](https://www.nationalgeographic.org/society/2023-annual-report/). Powerful wildlife photography and a “Year in Review” video immerse readers in their mission. Clear data visualizations showcase their diverse impact, ensuring audiences stay focused and engaged. Here’s Why It Stands Out - **Immersive Storytelling:** High-quality visuals and emotional narratives draw the audience in. - **Engaging Multimedia:** Video summaries bring their work to life effectively. ### **2. Girls Who Code** Girls Who Code champions diversity in tech, and their vibrant [2023 annual report microsite](https://girlswhocode.com/2023report/) reflects that energy. Vibrant colors, animated charts, and multimedia features make their program outcomes memorable. An interactive partner showcase adds a unique touch, celebrating collaborators dynamically. Here’s Why It Stands Out - **Bold Design:** Bright, modern visuals create a strong brand identity. - **Interactive Features:** Scrolling animations enhance user engagement. ### **3. Feeding America** Feeding America excels in presenting complex statistics in a digestible format. Their [2022 annual report microsite](https://www.feedingamerica.org/about-us/financials/executive-summary/2022) features bold, impactful numbers like “5.2 billion meals provided,” paired with infographics and success stories that illustrate their mission. The design is user-friendly, ensuring supporters easily access critical data. Here’s Why It Stands Out - **Data-Driven Design:** Bold stats and graphics emphasize achievements clearly. - **Subtle Calls-to-Action:** Donation prompts are seamlessly integrated. ### **4. Habitat for Humanity** A client of Elevation, [Habitat for Humanity’s microsite](https://www.habitat.org/multimedia/global-impact-2023/) celebrates their 2023 global impact in housing initiatives. Interactive maps allow users to explore projects worldwide, combining data visualization with personal stories for a well-rounded, emotionally engaging report. Here’s Why It Stands Out - Interactive Maps: A visual tool that makes global impact tangible. - Human Connection: Success stories bring the data to life. Each of these microsites offers a unique approach to annual reporting, showcasing nonprofit missions in visually and emotionally engaging ways. Use them as a guide to craft your own compelling, interactive report and amplify your impact. If your nonprofit is new to microsites, you can find inspiration in these examples, or [work with a design agency](https://www.elevationweb.org/portfolio/) to create a custom solution tailored to your mission. ## Tools and Platforms to Build Microsites Launching a microsite for your annual report doesn’t have to be an overwhelming task. Here are some user-friendly tools and platforms to help your nonprofit get started. ### **1. Squarespace and Wix** Popular website builders like [Squarespace](https://www.squarespace.com/) and [Wix](https://www.wix.com/?utm_source=google&utm_medium=cpc&utm_campaign=20529976750%5E157109364910%5Esearch%20-%20wix&experiment_id=wix%5Ee%5E710272803327%5E&gad_source=1&gbraid=0AAAAADwEfwVPbxpaUgVN9rq2JzJN_u29J&gclid=Cj0KCQjw2ZfABhDBARIsAHFTxGxrCmQ4yedNNqyRPbR0yStnN8sxlaBC5PtW3I8LVB1X5Hz_3paStf8aAqyhEALw_wcB) offer pre-designed templates that make building a microsite quick and easy. They’re great for nonprofits with tight budgets or limited web development expertise. ### **2. WordPress** With thousands of plugins and themes, [WordPress](https://wordpress.com/) is a flexible solution for building feature-rich microsites into an existing website or a brand new site entirely. Nonprofits can integrate donation platforms, embed videos, and optimize the site for SEO. ### **3. Webflow** For non-designers who want polished, professional-looking results, [Webflow](https://webflow.com/) offers visual website-building tools with advanced customization options. The platform also prioritizes responsiveness, ensuring your report looks great on any device. ### **4. Custom Development** For organizations with the resources to invest, hiring a professional web design agency for custom development can make all the difference. Custom-built microsites offer unmatched flexibility and can include unique elements like 3D animations, advanced data visualizations, and beyond. No matter the platform you choose, focus on creating a seamless user experience that aligns with your nonprofit’s brand and mission. ## How to Structure Content for a Microsite To maximize the impact of your microsite, structuring your content effectively is key. With so much information to convey, keeping the layout clean and logical ensures your audience can easily absorb the message. ### **1. Visual Hierarchy** Guide your audience through your report with clear visual cues. Use bold headers, subheadings, and consistent fonts to establish a hierarchy. For example, start each section with a prominent H2 headline, followed by H3 subheadings to organize supporting details. ### **2. Data Visualization** Numbers tell a powerful story, but lengthy tables can overwhelm your audience. Instead, use dynamic visuals like bar graphs, heatmaps, or timelines. Interactive design can make the data not just digestible but fascinating to explore. ### **3. Scrollable Storytelling** Microsites thrive on scrollable designs that build a narrative as users explore. Use parallax scrolling or animations triggered on scroll to add depth and engagement to your storytelling. ### **4. Callouts and Highlights** Draw attention to essential data points or stories with callout boxes. For example, a success story can be highlighted with a bold background color or paired with an impactful image. ### **5. Optimized Navigation** To help users find key sections quickly, include a sticky navigation menu or numbered progress bar. These tools offer a roadmap for visitors, ensuring their [user experience](https://www.elevationweb.org/services/user-experience/) is smooth and frustration-free. ## Transform Your Annual Reports Microsites are reshaping how nonprofits communicate their impact. Through compelling storytelling, interactivity, and a focus on accessibility, they elevate annual reports into dynamic experiences that connect with audiences in meaningful new ways. Whether you want to engage donors, celebrate milestones, or simply share your story more effectively, a microsite offers the perfect platform. Are you thinking about bringing your annual report to life with a microsite but not sure where to start? Leverage a design agency’s expertise or annual report design tools, like [Altru AI](https://altru.ai/), are designed to streamline the process and spark new possibilities. Explore fresh [ideas and solutions from Elevation](https://www.elevationweb.org/services/) that will make your nonprofit’s annual report vision stand out. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Annual report microsite FAQs ### What is a nonprofit annual report microsite? A nonprofit annual report microsite is a dedicated web page or small set of pages that presents your annual report as an interactive, mobile-friendly experience rather than a downloadable PDF. ### Why use a microsite instead of a PDF annual report? A microsite is searchable, shareable, accessible, and trackable. Supporters can read it on any device without downloading a file, and you can see exactly what content resonates. ### What should a nonprofit annual report microsite include? Lead with impact: a clear headline metric, a few stories, simple data visualizations, financials at a glance, donor recognition, and a prominent way to give or get involved. ### Is a microsite better for SEO than a PDF? Yes. A microsite is fully indexable and can rank in search and be cited by AI assistants, while a PDF is harder for search engines to surface and rarely earns links. ### How much does an annual report microsite cost? It depends on scope and how much custom design and data work is involved. [Talk to our team](/contact/) for a scoped estimate built around your annual report. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Content, Fundraising & Donations, Web Design --- ### [The Ultimate Guide to Creating a Nonprofit Annual Report That Inspires Action](https://www.elevationweb.org/blog/guide-creating-nonprofit-annual-report/) **Published:** June 9, 2025 **Author:** Jena Hodgson **Excerpt:** Annual reports are more than a compliance requirement; they’re a key opportunity to connect with your audience. **Content:** ![Annual report best practices](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-The-Ultimate-Guide-1-1024x805.png "Elevation")**A nonprofit annual report is a yearly summary that shows supporters the impact of their giving, the organization’s financial health, and its plans ahead. The strongest reports pair clear numbers with real stories and photos, thank donors specifically, and stay focused and visual rather than long, so people actually read and act on them.** ## How to Create an Annual Report That Truly Engages Your Audience Annual reports are more than a compliance requirement; they’re a key opportunity to connect with your audience. For nonprofits, they offer a chance to celebrate achievements, increase donor trust, and share the vision for the future. However, the process can feel daunting. What should you include? How do you make it visually engaging? This guide will help your organization create an annual report that informs, inspires, and stands out. We’ll explore the essential content, storytelling tips, format comparisons, and even the exact tools you need to simplify the annual report development process. ## What to Include in Your Annual Report To make the greatest impact, your report needs to balance transparency with engagement. Here are some must-have sections to include. ### **1. Key Metrics** Donors want to see the results of their contributions. Highlight meaningful data on how much money was raised, how funds were allocated, and how many people were impacted. Use key performance indicators (KPIs) to demonstrate progress toward goals. Examples of KPIs include funds raised for specific campaigns, volunteer hours logged, or number of beneficiaries. ### **2. Impact Stories** Human-centered stories are one of the most effective ways to emotionally engage your audience. Share experiences from beneficiaries, volunteers, or staff. A well-told story can convey your impact more powerfully than pages of statistics. For example: “*Alex, a single mother, overcame homelessness with the help of our housing program. Today, she holds a steady job, and her children are thriving in school.*” ### **3. Financials** Transparency builds trust. Include a clear financial overview, such as income, expenses, and where donor funds were allocated. A pie chart or simplified infographic works well for this section. ### **4. **Vision for the Future**** Briefly outline what’s next for your organization. Share upcoming campaigns, strategic goals, or exciting projects you hope to launch. Inviting donors to be part of your future creates a sense of shared purpose. ## Visual Storytelling Tips Strong visuals can transform your annual report from a dense document into an engaging experience. ### **1. Use High-Quality Images** Images of your work in action resonate deeply with readers. Include photos of programs, events, or people impacted by your mission. Candid shots often feel more authentic than posed group photos. ### **2. Create Infographics for Clarity** Infographics are a great way to simplify complex information. Use bar charts, icons, or timelines to present data in a way that’s accessible and visually appealing. ### **3. Design With Consistent Branding** Carry your [nonprofit’s branding](https://www.elevationweb.org/services/branding/) through your annual report. Use your organization’s logo, brand colors, and font styles to create consistency and build recognition. ### **4. Break Up Text With Callout Boxes** Use callout boxes to draw attention to standout statistics or inspirational quotes. For example, highlight quotes like, “Your support helped us feed 50,000 families this year.” ## Comparing Annual Report Formats Choosing the right format for your annual report depends on your audience and goals. Here’s a quick look at the pros and cons of popular formats. ### **1. Traditional PDF** ![Logos of annual report design tools](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-3_-The-Ultimate-Guide-1024x805.png "Elevation")A PDF is a widely used file format that preserves document layout across devices and platforms. - **Pros:** Easy to create, download, and print. - **Cons:** Static, less engaging, and inconvenient to view on mobile devices. ### **2. Web-Based Microsites** A microsite is a small, standalone website designed to focus on a specific topic or campaign. - **Pros:** Interactive, mobile-friendly, and perfect for storytelling. Allows for dynamic features like clickable visuals and video integration. - **Cons:** Requires web design skills or a platform like WordPress. ### **3. Interactive PDFs** An interactive PDF enhances traditional PDFs with features like clickable navigation and animations. - **Pros:** Adds clickable navigation and animations to traditional PDFs. Great when transitioning to digital formats without building a microsite. - **Cons:** Slightly more complex to design than standard PDFs. Choosing a web-based microsite or interactive PDF can elevate the storytelling potential of your annual report, but a traditional PDF may suffice for smaller organizations or those with limited technical skills. ## Tools to Make Annual Report Design Easier Creating an eye-catching annual report doesn’t have to mean hours of tedious work. Here are some tools to streamline the process. ### **1. Canva** An intuitive, drag-and-drop graphic design tool, [Canva](https://www.canva.com/) offers templates for annual reports, making it easy to design professional, branded reports without design experience. ### **2. Looker Studio** [Looker Studio](https://cloud.google.com/looker-studio), formerly known as Google Data Studio, simplifies the process of visualizing complex financial data. It’s an ideal solution for organizations needing to clearly present financial management insights to stakeholders. With ease, you can create polished charts, graphs, and dashboards that integrate seamlessly into digital reports. ### **3. Altru AI** Looking to build a dynamic microsite for your nonprofit’s annual report? [Altru AI](https://altru.ai/), an annual report creation software for nonprofits, simplifies the process by offering AI-powered tools to create interactive pages that bring your report to life. ### **4. Adobe Acrobat Pro** For nonprofits working with PDFs, [Adobe Acrobat](https://www.adobe.com/acrobat/complete-pdf-solution.html) allows users to create PDFs with interactive elements like navigation buttons, embedded links, and animations. ## Best Practices for Annual Report Distribution Creating a great report is just one piece of the puzzle. Getting it into the hands of your audience is equally important. ### **1. Email Campaigns** Send your annual report directly to donors, volunteers, and stakeholders via email. Personalize the email body to thank them for their support and share why this report matters. ### **2. Website Integration** Create a landing page for your annual report on your website. Include key highlights and teasers, such as statistics or quotes, to encourage visitors to explore the full report. ### **3. Social Media** Share graphical snippets or short highlights on social media platforms like Instagram, Facebook, and LinkedIn. Use these bite-sized posts to build curiosity and link back to the full report. ### **4. Physical Copies for Events** For in-person events or high-profile stakeholders, consider printing a few physical copies of your annual report. A professionally bound report can leave a lasting impression. ## Make Your Annual Report Shine An annual report should be more than a document. Rather, it should be an experience that informs, inspires, and excites your audience about your nonprofit’s work. By focusing on storytelling, leveraging visuals, and choosing the right format, you can create a report that leaves a lasting impression. If you’re ready to reimagine your annual report, there are many resources that you can seek out. Digital tools and [full-service digital agencies](https://www.elevationweb.org/blog/top-9-nonprofit-web-design-agencies/) simplify the process and take your report to the next level. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Nonprofit Annual Report FAQs ### What should a nonprofit annual report include? Cover your mission and year’s highlights, measurable program results, beneficiary stories, a clear financial summary, donor and volunteer acknowledgments, and a forward look at goals. Lead with impact, not administrative detail. ### How long should an annual report be? There is no fixed length, but shorter and well-designed beats long and dense. Many nonprofits succeed with a focused digital report or even a single strong page, prioritizing readable highlights over exhaustive detail. ### Do annual reports need audited financials? An annual report is not the same as a required financial filing. Include a clear, honest financial summary that shows how funds were used, but a full audit is separate and depends on your size and funder requirements. ### How do we make an annual report engaging? Center it on stories of real people you helped, use strong photos and simple charts, write in plain language, and connect every figure back to human impact. Thank donors directly so they feel part of the results. ### Should our annual report be print or digital? Digital reports are easier to share, cheaper to produce, and can include video and links, while print still suits major-donor moments. Many nonprofits lead with a digital version and print a small run for key supporters. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Fundraising & Donations, Nonprofit Marketing, Storytelling, Web Design --- ### [Google Ad Grant Requirements: What Nonprofits Need to Qualify & Stay Eligible](https://www.elevationweb.org/blog/google-ad-grant-requirements/) **Published:** June 16, 2025 **Author:** Jena Hodgson **Excerpt:** This guide explains the Google Ad Grant's requirements and compliance essentials you need to make the most of this resource. **Content:** ![Illustration of Google Ad backend UX](https://www.elevationweb.org/wp-content/uploads/2026/06/1_Google-Ad-Grant-Requirements_-What-Nonprofits-Need-to-Qualify-Stay-Eligible-Image-1-1-1024x805.png "Elevation")**To qualify for the Google Ad Grant, an organization generally must hold valid charity status in its country, agree to Google’s nonprofit terms, and run a functional website with substantial, secure content. To stay eligible, accounts must maintain a clickthrough rate of at least 5%, use relevant keywords, keep accurate conversion tracking, and respond to periodic account reviews.** ## Explore Best Practices for Leveraging the Google Ad Grant Program The Google Ad Grant program offers nonprofits a powerful way to [broaden their reach digitallly](https://www.elevationweb.org/blog/seo-for-nonprofits-how-to-get-more-organic-traffic/) without overstretching limited budgets. Eligible organizations receive up to $10,000 per month in Google Ads credits, enabling them to connect with new audiences, amplify their missions, and promote their programs. But participation isn’t automatic. Nonprofits must meet specific requirements to qualify and stay compliant. If you’re exploring the grant or looking for tips to maintain your eligibility, we’ve got you covered. This guide explains the Google Ad Grant’s requirements and compliance essentials you need to make the most of this resource. ## What Is the Google Ad Grant? The Google Ad Grant helps nonprofits leverage the power of advertising to: - Build **brand awareness**, ensuring more people learn about their organization. - **Reach new audiences**, moving people from curiosity to action, such as donating or volunteering. - **Promote specific programs or events**, like fundraisers or high-value blog content. With $10,000 in monthly ad credits, nonprofits can create campaigns targeting high-intent audiences. For example, ads can appear at the top of Google search results for terms like “volunteer abroad” or “food bank near me,” guiding users to key landing pages that drive engagement. It’s important to note that the funds are ad credits—not cash—that can only be used on Google Ads’ platforms. Use it wisely to make the most of your campaigns each month, as unused amounts don’t roll over. ## Initial Eligibility Requirements ### **501(c)(3) Status** To qualify, your nonprofit must hold verified 501(c)(3) status in the U.S. or an equivalent designation elsewhere. Google prioritizes charitable organizations while excluding schools, hospitals, and government institutions. ### **Secure, High-Quality Website** Your website is the foundation for effective ads. To meet Google’s standards, your site must: - Be **secure (HTTPS)** to protect user data. - Feature **clear navigation** and **valuable content**, such as your mission, services, and donor information. - Balance high-quality visuals with fast-loading pages to engage and retain users. ### **One-Time Application Process** Good news! Once approved, there’s no need to reapply. However, keeping the grant active requires ongoing compliance, which we’ll explain next. ## Ongoing Compliance Requirements Maintaining eligibility hinges on meeting these key compliance criteria: ### **1. Minimum CTR of 5%** Google requires participating accounts to maintain a **5% click-through rate (CTR)**. A CTR below this for two months in a row could lead to suspension. Boost CTR by: - Using more specific, high-intent **keywords.** - Writing compelling ad copy to prompt clicks. - Directing users to focused landing pages designed for action. ### **2. Active Account Management** Google expects nonprofits to regularly manage and optimize their accounts: - Log in **at least once every 30 days.** - Make meaningful updates (e.g., new ads, keywords) **every 90 days.** ### **3. Conversion Tracking Is Mandatory** Google wants to see results from the ad credit. Setting up **conversion tracking** helps measure actions like donations, form submissions, or newsletter signups. It not only satisfies compliance but also unlocks **Smart Bidding** strategies for performance optimization. ### **4. Ad Campaign Structure** Campaigns must include: - **At least 2 ad groups per campaign**, with a minimum of 2 ads per group. - Use of **negative keywords** to prevent irrelevant searches. - Extensions like **sitelinks** or **callouts** to improve performance. ### **5. Performance Max Campaigns** With the inclusion of **Performance Max (PMax)** campaigns, nonprofits can now reach broader audiences across platforms like YouTube, Google Maps, and Gmail. Google’s AI optimizes these campaigns in real time, focusing on the conversions that matter most to your goals. ## Common Mistakes That Lead to Deactivation Navigating grant rules can be challenging, but avoiding these common pitfalls is key: ### **Broad, Irrelevant Keywords** Using generic keywords such as “donate” results in wasted impressions and low CTRs. Instead, focus on precise terms like “donate to children’s libraries” or “local volunteer opportunities.” ### **Neglected Campaigns** Accounts with little activity appear abandoned. Regular engagement and optimization are critical to long-term success. ### **Poor Conversion Tracking** Without conversions, it’s impossible to gauge campaign effectiveness. Worse, lack of tracking could lead to non-compliance. Tools like Google Analytics 4 can help track meaningful user actions. ### **Website Quality Issues** Unsecure or poorly designed websites hurt your ad performance and user trust. Ensure your site loads quickly, is easy to navigate, and has clear CTAs. ## 5 Tips for Staying Compliant ### **1. Track Key Metrics Regularly** Keep an eye on CTR, conversion rates, and campaign activity. Use Google Ads dashboards and automated reports to monitor performance. ### **2. Optimize Ad Creative** Test various ad headlines and descriptions to find messaging that resonates. Incorporate emotional or action-driven language to inspire clicks. ### **3. Use Negative Keywords** Eliminate irrelevant traffic by excluding mismatched searches. For instance, a nonprofit targeting “animal adoption” might use negative keywords to avoid showing up for “dog training courses.” ### **4. Focus on Landing Pages** Direct traffic to pages where users can take meaningful action, like completing donations or signing up for programs. ### **5. Leverage Performance Max (PMax)** Expand your campaigns beyond search ads with PMax. It’s a powerful way to engage new, high-intent audiences across Google’s ecosystem. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/1_Google-Ad-Grant-Requirements_-What-Nonprofits-Need-to-Qualify-Stay-Eligible-Image-2-1024x805.png "Elevation")## Meeting the Google Ad Grant’s Requirements The Google Ad Grant is a game-changer for nonprofits. With a monthly allowance of $10,000 in ad credits, your organization can drive awareness, engage new audiences, and promote events or services online. But unlocking its full potential requires diligence, compliance, and ongoing optimization. By understanding the Google Ad Grant’s requirements and focusing on performance, you can ensure your campaigns thrive. And remember, tools like PMax and conversion tracking can take your efforts to the next level. Need a deeper understanding of the Google Ad Grant? [Explore our comprehensive guide](https://www.elevationweb.org/google-ad-grant-basics/) to get started, master the essentials so you can unlock your nonprofit’s potential today. *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Google Ad Grant Requirements FAQs ### Who is eligible for the Google Ad Grant? Most registered nonprofits with valid charity status that agree to Google’s nonprofit and Ad Grant terms can apply. Government entities, hospitals, and schools are generally excluded, though some have separate programs. Always confirm current eligibility on Google’s official pages. ### What are the ongoing rules to keep the grant? Accounts must maintain at least a 5% clickthrough rate, avoid single-word and overly generic keywords, keep at least two active ad groups per campaign, run valid conversion tracking, and stay responsive to program reviews. ### How much funding does the Ad Grant provide? The program offers a monthly budget of in-kind search advertising for qualifying nonprofits. Because exact figures and bid caps can change, check Google’s current documentation rather than relying on older numbers. ### Why do organizations lose the Ad Grant? The most common reasons are falling below the 5% clickthrough rate, neglecting the account, weak keyword choices, and missing conversion tracking. Regular optimization keeps accounts healthy and compliant. ### Do we need a strong website to qualify? Yes. Google requires a functional, secure site with meaningful content and a clear description of your mission. A thin or broken site can disqualify an otherwise eligible nonprofit. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant, Nonprofit Marketing, Nonprofit Tools --- ### [How Educational Nonprofits Can Maximize the Google Ad Grant](https://www.elevationweb.org/blog/educational-nonprofits-google-ad-grant/) **Published:** June 23, 2025 **Author:** Jena Hodgson **Excerpt:** For educational nonprofits, reaching the right audience is critical to fulfilling their mission. However, with limited budgets, it can be challenging to establish a strong digital footprint. **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/2_How-Educational-Nonprofits-Can-Maximize-the-Google-Ad-Grant-Image-1-1024x805.png "Elevation")**The Google Ad Grant gives eligible nonprofits up to $10,000 per month in free Google Search advertising. For educational nonprofits, the key to maximizing it is building tightly themed campaigns around mission-relevant keywords, writing focused ad copy, sending traffic to strong landing pages, and meeting Google’s account requirements to stay eligible.** ## Tips for Getting the Most Out of the Google Ad Grant For educational nonprofits, reaching the right audience is critical to fulfilling their mission. However, with limited budgets, it can be challenging to establish a strong digital footprint. The Google Ad Grant offers an invaluable solution, providing up to $10,000 in ad credits each month to eligible organizations. With these credits, nonprofits can create targeted campaigns that expand their reach, raise awareness, and drive impact. This guide explores how educational nonprofits can effectively harness the Google Ad Grant to achieve their goals, from crafting tailored campaigns to choosing the right keywords. ## Why the Google Ad Grant is a Game-Changer for Education Nonprofits The Google Ad Grant isn’t just about free ads; it’s about **making meaningful connections** in a competitive digital environment. Here’s how it can empower educational nonprofits: ### **1. Increasing Visibility** Google Ads ensure that your organization gets in front of people actively searching for the services you offer. For example, when users type “free after-school programs near me,” **your nonprofit’s ad can appear at the top of search results**. If you’re just getting started with the program, take a look at a [Google Ad Grant basics guide](https://www.elevationweb.org/google-ad-grant-basics/) to help you understand its full potential. ### **2. Targeting High-Intent Audiences** The grant enables your ads to reach individuals **already searching for services that align with your cause**. Whether they are parents looking for programs, volunteers eager to contribute, or donors ready to support education, high-intent users are more likely to take action. ### **3. Promoting Core Initiatives** Google Ads allow you to shine a spotlight on specific programs, whether you’re focusing on **scholarships, literacy campaigns, or teacher training workshops**. You can guide users directly to landing pages that drive awareness and inspire action. The Google Ad Grant offers nonprofits crucial resources to **expand their digital footprint without straining budgets**. ## Crafting Campaigns That Work for Educational Nonprofits Once your grant is active, leveraging it effectively requires a thoughtful strategy. Here’s how educational nonprofits can design impactful campaigns: ### **1.** **Promoting Program Enrollment** Use search ads to **attract families and students**. For example, if you offer free summer tutoring sessions, target phrases like “free summer reading programs” or “STEM workshops for middle schoolers.” Ensure your ad copy includes **clear calls to action** like “Sign up for free!” ### **2. Recruiting Volunteers** Craft campaigns that speak directly to those who want to make a difference. Keywords like “tutor volunteer roles” or “mentor opportunities near me” work well. Drive traffic to pages detailing how to get involved and why their time matters. ### **3. Driving Fundraising Initiatives** Focus your fundraising efforts by targeting search terms such as “support classroom supplies” or “donate to kids’ education.” Clear ad descriptions paired with visually engaging landing pages can increase donor conversions. ### **4. Hosting Educational Events** Events like teaching seminars or literacy evenings can benefit from targeted ads. Use keywords like “educational workshops near me” and emphasize key details such as speakers or learning takeaways. ### **5. Sharing Impact Stories** Celebrate your nonprofit’s achievements by showcasing success stories in campaigns. **Ads with inspiring headlines**, such as “See how we transformed STEM education for 1,000 students,” can emotionally engage audiences. With campaigns tailored to your goals and community interests, you can make the most of the Google Ad Grant. ![Illustration of educational resources being searched for in Google](https://www.elevationweb.org/wp-content/uploads/2026/06/2_How-Educational-Nonprofits-Can-Maximize-the-Google-Ad-Grant-Image-2-1024x805.png "Elevation")## Keyword Inspiration for Educational Campaigns Choosing the right keywords can significantly impact campaign performance. Focus on terms aligned with your offerings and audience intent. Here are suggestions based on common educational nonprofit goals: ### **General Keyword Examples** - “Education support nonprofits” - “Free after-school programs” - “Community learning opportunities” ### **Volunteering Keyword Examples** - “Volunteer as a reading tutor” - “Mentorship programs near me” - “Become a youth mentor” ### **Fundraising Keyword Examples** - “Donate to education nonprofits” - “STEM funding opportunities” - “Sponsor student scholarships” ### **Program-Specific Keyword Examples** - “Adult ESL learning programs” - “STEM workshops for kids” - “Parent literacy initiatives” ### **Event-Centric Keyword Examples** - “Webinars for teachers” - “Community book drives near me” - “Teacher training events” To optimize ad performance, prioritize **long-tail keywords** such as “free summer literacy programs for high school students.” Long-tail keywords are **specific, multi-word phrases that match the precise intent of users**, making them more effective at connecting with your target audience than broad, generic terms. Additionally, use **negative keywords** to screen out irrelevant traffic. Negative keywords are **terms that prevent your ads from being triggered by unrelated searches**, ensuring that your ad budget is focused solely on reaching the right audience. For instance, you might exclude keywords like “unpaid internships” if they aren’t relevant to your campaigns. If schools in your network are looking to enhance their digital presence, don’t miss sharing [12 Best School Website Designs](https://www.elevationweb.org/blog/12-best-school-website-designs-key-features-and-inspiring-examples/) for inspiration on creating user-friendly, standout websites. ## Unlocking the Power of the Grant The Google Ad Grant provides enormous potential to transform your nonprofit’s outreach when used correctly. Follow these best practices to maximize its value: ### **1. Build Effective Landing Pages** Each ad should lead to a thoughtful, focused landing page. For example, an ad for an after-school program should highlight **specific offerings, schedules, and an easy-to-find sign-up form.** ### **2. Optimize Continuously** To stay compliant and achieve top performance, nonprofits need to actively manage their ad accounts. This includes **frequently refreshing ad copy**, refining keyword lists, and ensuring click-through rates meet Google’s standards. ### **3. Leverage Performance Max** Google’s **Performance Max (PMax) campaigns** allow nonprofits to take advantage of advanced tools for broad visibility, expanding across YouTube, Gmail, and more. These AI-optimized campaigns adjust based on performance for effective results. ### **4. Measure What Matters** Set clear goals. Whether you aim to increase event sign-ups, boost volunteer interest, or hit fundraising milestones, **tracking the right metrics** ensures you stay on course. Tools like Google Analytics simplify this process while providing actionable insights. ## Transformation at Your Fingertips The Google Ad Grant is more than just free advertising; it’s an opportunity to build impactful connections and help educational nonprofits reach those who need them most. Imagine connecting students with new learning opportunities, attracting passionate volunteers, or inspiring donors to support your mission. The possibilities are endless. By starting small, scaling campaigns responsibly, and continuously refining, your nonprofit can exceed its goals. And if the process feels overwhelming, Elevation’s team of Google Ad Grant experts are here to help [guide you to success](https://www.elevationweb.org/services/). *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Google Ad Grant for Educational Nonprofits FAQs ### How much is the Google Ad Grant worth? Eligible nonprofits receive up to $10,000 per month in Google Search ad credits. The credit does not roll over, so the goal is to use it consistently on campaigns that drive real mission impact. ### Who qualifies for the Google Ad Grant? Nonprofits must hold valid charity status, enroll through Google for Nonprofits, agree to Google’s program policies, and maintain a functioning website with secure, relevant content. Requirements vary by country, so check current eligibility before applying. ### How can educational nonprofits get the most from the grant? Build campaigns around specific, mission-aligned topics, group tightly related keywords, write clear ad copy, and point each ad to a relevant landing page. Targeting intent-driven searches tends to outperform broad, generic terms. [Google Ad Grant management](/services-google-ad-grant/) can help you set this up. ### What are common reasons accounts lose Ad Grant eligibility? Frequent causes include low click-through rates, single-keyword ad groups, missing conversion tracking, and inactive accounts. Regular optimization and adherence to Google’s account rules keep the grant active. ### Can the Ad Grant replace paid Google Ads? It complements rather than replaces paid ads. Grant ads run on Google Search with certain limits, so organizations with larger goals sometimes pair the grant with a paid account for broader reach and formats. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant --- ### [Google Ad Grant Website Policy: What Your Site Needs to Get Approved](https://www.elevationweb.org/blog/google-ad-grant-website-policy/) **Published:** July 7, 2025 **Author:** Jena Hodgson **Excerpt:** Securing a Google Ad Grant can dramatically boost your nonprofit's impact, offering up to $10,000 per month in free advertising to expand reach, attract donors, and amplify your mission. **Content:** ![Google Ad Grant Website Policy What Your Site Needs to Get Approved](https://www.elevationweb.org/wp-content/uploads/2026/06/4_Google-Ad-Grant-Website-Policy_-What-Your-Site-Needs-to-Get-Approved-Image-1-1024x768.png "Elevation")**To qualify for and keep the Google Ad Grant, your website must meet Google’s requirements: a clear description of your nonprofit, substantial content, fast and secure HTTPS pages, no broken links, and limited commercial content. Here is what your site needs to get approved and stay compliant. (We handle this in [Google Ad Grant management](/services-google-ad-grant/).)** ## What Nonprofits Need to Know to Keep Their Grant Active Securing a Google Ad Grant can dramatically boost your nonprofit’s impact, offering up to $10,000 per month in free advertising to expand reach, attract donors, and amplify your mission. But getting approved for the program is only half the challenge. Maintaining compliance and ensuring long-term success demands a keen understanding of Google’s policies and active management of your account. This guide will not only walk you through Google’s website approval requirements but also cover key maintenance tips, common mistakes to avoid, and actionable strategies to ensure your nonprofit thrives with the grant. ## Google’s Minimum Website Requirements When you first apply for a Google Ad Grant, your website must meet essential standards to ensure it’s secure, user-friendly, and mission-driven. These requirements are in place to protect users and support nonprofit credibility. ### 1. HTTPS Encryption Your site must have HTTPS encryption with an SSL certificate installed. This creates a secure environment for users and protects sensitive data, such as donation and contact form submissions. Without HTTPS, your grant application may be denied. ### 2. Functional, Secure Contact Forms A functioning contact form is crucial for engaging donors, volunteers, and supporters. Ensure your forms work correctly on all devices and are designed with security measures like CAPTCHA to prevent spam. ### 3. Mobile-Friendly Design With more than half of all web traffic coming from mobile devices, having a responsive design isn’t optional. Your site must provide a seamless experience across devices to improve usability and eligibility for approval. ### 4. Clear Navigation and High-Quality Content Users need to find what they’re looking for quickly. Your site should feature an intuitive menu, updated content, and an About page that clearly communicates your mission, values, and impact. Broken links or outdated pages can hurt your chances with Google. ## Content Policies and Advertising Restrictions Beyond technical basics, Google has strict content policies and advertising rules your nonprofit’s site must follow. These policies are crucial to ensure the grant is used responsibly to promote ethical and valuable content. ### Prohibited and Restricted Content Google bans advertising certain types of content, including but not limited to: - Political or partisan messaging - Misleading or sensationalist claims - Content related to personal loans or adult themes Review all pages to ensure compliance with these guidelines, especially if your nonprofit’s mission touches on sensitive subject matters. ### No Excessive Advertising Your website should primarily focus on providing valuable information about your organization’s mission and programs. Avoid excessive pop-ups, intrusive ads, or promotions that distract from your content. ### Transparency and Clear Messaging Google values transparency in the nonprofits it supports. Be clear about your organization’s mission, goals, and how donations are used. Consider an About page and an easy-to-find FAQ section to add credibility. ![Google ad grant interface illustration](https://www.elevationweb.org/wp-content/uploads/2026/06/4_Google-Ad-Grant-Website-Policy_-What-Your-Site-Needs-to-Get-Approved-Image-2-1024x768.png "Elevation")## Common Mistakes to Avoid Even well-intentioned nonprofits can [lose their Google Ad Grants](https://www.elevationweb.org/blog/google-ad-grant-requirements/) due to avoidable mistakes. Here are the most common pitfalls and how to steer clear of them: ### 1. Using Single-Word Keywords Broad, single-word keywords like “donate” or “education” don’t meet Google’s quality standards and often generate irrelevant traffic. Instead, use specific keywords that reflect your nonprofit’s unique mission, such as “volunteer opportunities in \[city\]” or “free literacy programs.” ### 2. Low CTR or Campaign Engagement Failing to meet the 5% CTR requirement can lead to grant suspension. Low CTR usually stems from irrelevant targeting, unclear ad copy, or overly broad keywords. Focus on precise, engaging ads to attract the right audience. ### 3. Neglecting Optimization Setting up your campaigns and walking away isn’t an option. Regular updates and refinement are crucial to keeping your account active and compliant. At a minimum, log in monthly to review performance and adjust strategies accordingly. ### 4. Skipping Ad Extensions Not taking advantage of ad extensions can make your ads less effective compared to competitors. Use features like Site Link and Callout Extensions to improve visibility and convey more value. ## Learn From the Experts Your Google Ad Grant is more than free advertising. Rather, it’s a transformational tool for your mission. By following these guidelines, avoiding common mistakes, and optimizing consistently, you’ll unlock the full potential of this resource. Unsure if your nonprofit’s website and Google Ad Grant account meet the necessary standards? Take a look at [Elevation’s Google Ad Grants Guide](https://www.elevationweb.org/google-ad-grant-basics/), which includes a free checklist so you can get step-by-step to compliance. Prefer hands-on guidance? [Schedule a free consultation](https://go.elevationweb.org/contact-us) with one of our specialists to evaluate your website and campaigns in detail. *New to the grant? Start with our complete [Google Ad Grants guide](/blog/google-ad-grants/).* ## Google Ad Grant website policy FAQs ### What are the Google Ad Grant website requirements? A clear mission and substantial content, a working secure (HTTPS) site, no broken links, fast load times, and limited commercial or affiliate content. ### Does your website need HTTPS for the Google Ad Grant? Yes — a valid SSL certificate and HTTPS are required for approval and ongoing compliance. ### Why was my Google Ad Grant rejected? Common reasons include a non-secure site, thin or unclear content, broken links, or a missing nonprofit description. ### Can you run Ad Grant ads to any page? Pages must offer real value and meet the policy — generic landing pages, broken pages, or heavily commercial pages can cause issues. ### How do you keep the Google Ad Grant compliant? Maintain the 5% CTR, keep the site secure and working, track conversions, and review the account regularly. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Google Ad Grant --- ### [Top Grant Tools & Websites Every Nonprofit in 2025 Should Use](https://www.elevationweb.org/blog/grant-tools-websites-nonprofit-2025/) **Published:** September 30, 2025 **Author:** Jena Hodgson **Content:** ![Top Grant Tools Websites Every Nonprofit in 2025 Should Use](https://www.elevationweb.org/wp-content/uploads/2026/06/6a.-Best-Grant-Tools-Websites-for-Nonprofits-1024x805.png "Elevation")**Grant tools and websites help nonprofits find funding opportunities, manage deadlines, and write stronger applications by replacing manual research with organized, searchable databases and workflow software. The most useful platforms combine funder discovery, application tracking, and reporting so development teams spend less time searching and more time on high-quality proposals.** Securing grant funding is a critical, yet often overwhelming, task for any nonprofit. The process of researching potential funders, identifying aligned opportunities, and managing application deadlines can consume countless hours. For many development teams, this manual effort pulls valuable time away from program delivery and strategic planning. Fortunately, a growing ecosystem of digital tools and platforms can streamline this entire process. By leveraging the right grant-seeking resources, your nonprofit can move from tedious manual searches to a more efficient, strategic, and successful fundraising operation. These tools are designed to save you time, uncover hidden opportunities, and keep your application pipeline organized from start to finish. ## Why Use Grant Tools? In a world of limited resources, efficiency is everything. Grant tools are not just a convenience; they are a strategic advantage that allows your organization to do more with less. They transform the grant-seeking process from a reactive scramble into a proactive, well-managed system. The primary benefit is **time savings**. Instead of spending days sifting through foundation websites and complex databases, these platforms provide curated, searchable listings tailored to your cause. You can filter opportunities by focus area, geographic location, grant size, and more, quickly zeroing in on the most promising prospects. Another key advantage is **access to curated, up-to-date information**. Leading grant platforms invest heavily in researching and vetting funding opportunities, ensuring you receive timely and accurate details. This reduces the risk of pursuing grants with outdated guidelines or misaligned priorities. Finally, many modern tools offer **integrated application tracking**. They allow you to manage deadlines, assign tasks to team members, and store all related documents in one place. This organizational hub prevents opportunities from slipping through the cracks and provides a clear overview of your entire grant pipeline. ## Top Platforms for Grant Seekers The market for grant tools is diverse, with options to fit every budget and need. Here are some of the most effective and widely used platforms that your nonprofit should consider in 2025. ### GrantStation [GrantStation](https://grantstation.com/) is widely regarded as one of the most accessible and affordable options, making it a favorite among small to mid-sized nonprofits. It provides a curated database of active grantmakers, including private foundations, corporate funders, and government sources. Its strength lies in its user-friendly interface and the high quality of its listings, which are vetted by a team of researchers. The platform also offers resources to help build your grant-seeking strategy. ### Candid (formerly Foundation Directory Online) [Candid](https://candid.org/) is the industry powerhouse, offering the largest and most comprehensive directory of nonprofit funding information. Its flagship product, the Foundation Directory Online (FDO), provides deep profiles on millions of grantmakers and grants. While it comes at a higher price point, its extensive data is invaluable for organizations looking to conduct in-depth research on funders’ past giving patterns, key decision-makers, and application processes. ### Instrumentl [Instrumentl](https://www.instrumentl.com/) is an all-in-one platform that combines grant prospecting with robust tracking and management features. It uses smart matching to recommend relevant funding opportunities and automatically updates deadlines. Its key differentiator is the seamless integration of research and workflow. You can manage your entire grant lifecycle within the tool, from discovery to reporting, making it ideal for teams that want a single source of truth for all their grant activities. ### fundsforNGOs For nonprofits with an international focus or those seeking global funding opportunities, [fundsforNGOs](https://www.fundsforngos.org/) is an essential resource. It provides a curated list of grants, fellowships, and awards from sources around the world. The platform focuses on opportunities available to non-governmental organizations (NGOs) in developing countries but also lists many grants that U.S.-based nonprofits with international programs can pursue. ### GrantWatch [GrantWatch](https://www.grantwatch.com/) offers a straightforward, easy-to-browse directory of available grants. Its simple filtering system allows users to quickly search by category and location without a steep learning curve. While it may not have the deep data of Candid or the integrated workflow of Instrumentl, it is an excellent, low-cost starting point for organizations that are new to grant seeking or need to find opportunities quickly. ![Female digital marketing professional holding a laptop](https://www.elevationweb.org/wp-content/uploads/2026/06/6b.-Best-Grant-Tools-Websites-for-Nonprofits-1024x805.png "Elevation")## Other Helpful Resources to Explore Beyond dedicated platforms, several other sources can lead you to valuable funding opportunities. - **State Nonprofit Associations:** Your state’s nonprofit association is a hub for local resources. They often publish newsletters with regional grant announcements and host workshops on grant writing and funder relationships. - **Community Foundations:** These public charities are dedicated to improving life in a specific geographic area. They are one of the best sources of funding for locally focused nonprofits. Building a relationship with your local community foundation is a critical step in any development strategy. - **The Google Ad Grant:** While not a cash grant, the [Google Ad Grant provides $10,000 per month](https://www.elevationweb.org/blog/google-ad-grant-success-stories-nonprofits/) in free advertising on Google Search. This “in-kind” grant is a powerful tool for recruiting volunteers, promoting fundraising campaigns, and attracting new supporters—all of which can indirectly lead to increased funding. ## Grant Tool Success for Nonprofits in 2025 Simply subscribing to a platform isn’t enough. To maximize your return on investment, you need a strategic approach. - **Set Up Alerts for New Opportunities:** Nearly all grant platforms allow you to save your search criteria and receive email alerts when new, matching grants are posted. This automated feature ensures you are among the first to know about relevant opportunities. - **Collaborate Across Teams:** Use the tracking features within these tools to create a collaborative workflow. Assign tasks for proposal writing, budget creation, and report submission to different team members. This keeps everyone on the same page and ensures deadlines are met. - **Don’t Just Apply—Build Relationships:** Use the information in these databases to do more than just find applications. Research the foundation’s staff and board members. See what other organizations they have funded. Use this insight to build a genuine connection before you submit a proposal. ## How Nonprofits in 2025 Can Win More Grants Finding and applying for grants will always require dedicated effort, but it doesn’t have to be an inefficient and frustrating process. By leveraging the right digital tools, your nonprofit can save time, discover more aligned funders, and manage your pipeline with professional precision. Investing in one of these platforms is an investment in your organization’s financial health and its ability to deliver on its mission. Still need helping implementing these tools for your nonprofit? [Get in touch with the Elevation team](https://go.elevationweb.org/contact-us) to find out what marketing support and strategy you need to finish 2025 strong. *For the fundamentals behind every tactic here, see our complete [nonprofit fundraising guide](/blog/nonprofit-fundraising-guide/).* ## Nonprofit Grant Tools FAQs ### What types of grant tools do nonprofits use? Common categories include grant databases for discovering funders, prospect research tools for vetting alignment, and grant management software for tracking deadlines, applications, and reporting. Many teams combine two or three to cover the full process. ### Are there free grant research resources for nonprofits? Yes. Public databases and government portals let you search many funding opportunities at no cost. Free tools often require more manual effort, while paid platforms add filtering, alerts, and tracking that save staff time. ### How do grant management tools save time? They centralize deadlines, documents, and submission history in one place, send reminders, and make it easy to reuse past proposal content. This reduces missed deadlines and the scramble of rebuilding applications from scratch. ### How do I choose the right grant tool for my nonprofit? Match the tool to your biggest bottleneck. If you struggle to find funders, prioritize a research database. If you miss deadlines or lose track of applications, prioritize management software. Consider budget, team size, and ease of use. ### Can a good website help us win more grants? Yes. Funders often review your site before awarding grants, so clear impact data, current programs, and credible storytelling support your applications. A well-maintained site reinforces the case you make in proposals. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Fundraising & Donations, Nonprofit Marketing, Nonprofit Tools --- ### [How to Blend SEO and GEO for Maximum Visibility](https://www.elevationweb.org/blog/blend-seo-geo-visibility/) **Published:** October 21, 2025 **Author:** Jena Hodgson **Content:** ![How to Blend SEO and GEO for Maximum Visibility](https://www.elevationweb.org/wp-content/uploads/2025/09/3a.-Blending-SEO-and-GEO-for-Maximum-Visibility-1024x805.png "Elevation")**SEO and GEO work best together: SEO earns rankings in traditional search results, while GEO (Generative Engine Optimization) shapes how AI assistants like ChatGPT, Gemini, and Google’s AI Overviews describe and cite your nonprofit. Blending them means publishing clear, factual, well-structured content that both crawlers and language models can quote with confidence.** The digital world for nonprofits used to be straightforward: get your website to the top of Google’s search results. This practice, known as Search Engine Optimization (SEO), was the undisputed king of digital visibility. But the landscape has changed. With the rise of AI-powered tools like ChatGPT and Google’s AI Overviews, we’ve entered an era where getting a direct answer is often preferred over sifting through links. This new frontier is governed by [Generative Engine Optimization (GEO)](/services-ai-content/). For your organization to thrive, relying on one strategy is no longer enough. The future of digital discoverability for nonprofits lies in a blended approach. You need traditional SEO to appear in search results and GEO to become the source for AI-generated answers. This combined strategy ensures you can connect with supporters, donors, and volunteers, no matter how they seek information. ## Why Both SEO and GEO Are Needed Think of SEO and GEO as two essential tools for reaching different, yet overlapping, audiences. Each plays a distinct role in your digital marketing efforts, and understanding their functions is key to building a comprehensive strategy. ### SEO: Winning the Traditional Search Game SEO is your foundation. It’s the process of optimizing your website to rank high in traditional search engine results pages (SERPs)—the familiar list of blue links. When a potential donor searches for “best environmental nonprofits” or a volunteer looks up “local animal shelter opportunities,” strong SEO is what gets your website seen. - **It captures active intent:** SEO connects you with people who are actively searching for organizations, programs, or information related to your cause. - **It builds long-term authority:** A well-executed SEO strategy, which includes a technically sound website and quality backlinks, establishes your credibility with search engines over time. - **It drives qualified traffic:** People who find you through organic search are often highly motivated, leading to more meaningful engagement like donations or sign-ups. Without SEO, your nonprofit is essentially invisible in the primary way people have learned to find information online for the past two decades. ### GEO: Becoming the Authoritative Answer While SEO gets you on the list, GEO makes you the answer. Generative Engine Optimization is the practice of structuring your content so that AI models choose it as the source for their direct responses. When a user asks an AI assistant, “How do community gardens help local neighborhoods?” GEO is what enables the AI to pull a concise, factual answer directly from your website. - **It builds instant trust:** Being cited as the source by an AI positions your organization as an authority. - **It reaches a new kind of searcher:** It connects you with users who prefer conversational queries and immediate, summarized information over browsing multiple sites. - **It prepares you for the future:** As AI becomes more integrated into search, GEO will become increasingly critical for visibility. Neglecting GEO means you risk being overlooked by a growing audience that relies on AI for quick, reliable information. ## How to Blend SEO and GEO for Maximum Impact A successful strategy doesn’t treat SEO and GEO as separate endeavors. Instead, it integrates them into a single, cohesive content plan. Here’s how you can blend them effectively. ### 1. Start with Strong SEO Fundamentals Your journey begins with solid SEO practices. You can’t optimize for AI if your website isn’t even visible to search engines. - **Keyword Research:** Identify the terms and phrases your target audience uses. This remains the starting point for all content. - **On-Page Optimization:** Create high-quality, in-depth content around your keywords. Ensure your website is mobile-friendly, loads quickly, and provides an excellent user experience. Maintaining your nonprofit’s website is a crucial part of this. - **Authority Building:** Earn backlinks from reputable sources to signal your trustworthiness to Google. ### 2. Layer in GEO-Friendly Practices Once your SEO foundation is in place, you can layer GEO strategies on top of it. This involves formatting your content to be easily understood and processed by AI. - **Create Clear Summaries:** At the beginning of long articles or on key landing pages, include a concise summary that captures the main points. AI engines love scannable, to-the-point information. - **Build Comprehensive FAQ Pages:** Dedicate pages to answering the most common questions about your nonprofit. Use a clear question-and-answer format. This structure is perfect for AI to pull from. - **Use Factual and Authoritative Language:** State facts clearly and avoid jargon. For example, instead of saying your program is “very successful,” state that “our program helped 500 students improve their reading levels last year.” - **Implement Structured Data:** Use schema markup to give search engines explicit context about your content. The `Nonprofit` schema, for example, tells Google that you are a registered 501(c)(3), which can enhance your credibility. ## A Practical Example: Blending in Action Let’s see how this blended approach works with a common nonprofit topic with the below keyword as an example. **SEO Keyword:** “Nonprofit website design tips” You see, a traditional SEO approach would involve writing a comprehensive blog post titled “10 Best Practices for Nonprofit Website Design.” The article would be well-structured, cover the topic in-depth, and be optimized to rank for the target keyword. This is still essential but now it can be taken a step further with a layer of GEO applied, as outline below. **GEO Layer:** To make this content GEO-ready, you would add elements directly formatted for AI. - **Add a Q&A Section:** Include a section within the article titled “Frequently Asked Questions about Nonprofit Websites.” - **Q: What makes a good nonprofit website?** - **A:** A good nonprofit website features a clear mission statement, simple navigation, a prominent donation button, mobile-friendly design, and stories that show impact. - **Q: How much should a nonprofit website cost?** - **A:** The cost varies widely from a few thousand dollars for a template-based site to over $25,000 for a custom design. You can find more details in our guide on nonprofit website costs. - **Include a Key Takeaways Box:** At the top of the post, add a bulleted list summarizing the most critical tips. AI can easily parse this for a quick summary. Now, your single piece of content serves two purposes. It’s positioned to rank in traditional search results and formatted to be the source for an AI-generated answer. ![](https://www.elevationweb.org/wp-content/uploads/2025/09/3b.-Blending-SEO-and-GEO-for-Maximum-Visibility-1024x805.png "Elevation")## Tools That Help You Succeed You don’t have to navigate this new landscape alone. Several tools can help you manage both your SEO and GEO efforts. ### For SEO - **Google Search Console:** This free tool from Google is essential for monitoring your site’s performance in search, identifying technical issues, and understanding what queries drive traffic. - **Semrush or Ahrefs:** These are comprehensive paid platforms that help with keyword research, competitor analysis, backlink tracking, and site audits. ### For GEO - **AI Testing Tools (like ChatGPT or Google’s AI Overviews):** The best way to test your GEO readiness is to ask these tools questions that your content should answer. See if they cite your website or use your information. - **Schema Markup Validators:** Tools like Google’s Rich Results Test can help you check if your structured data is implemented correctly, ensuring AI engines can understand the context of your page. ## Embrace the Future of Discoverability The way supporters find and connect with causes is evolving. By creating a strategy that embraces both SEO and GEO, your nonprofit can build a resilient digital presence that stands the test of time. You will not only attract visitors from traditional search but also establish your organization as a trusted voice in the age of AI. Nonprofits that master this blended approach will gain a significant advantage that will ultimately attract more donors, recruit more volunteers, and most importantly, achieve greater visibility for their mission. Not sure if you’re ready to tackle this blended approach alone? [Contact Elevation today](https://go.elevationweb.org/contact-us) to see how our team of nonprofit marketing experts can help you with a combined SEO and GEO strategy. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## SEO and GEO FAQs ### What is the difference between SEO and GEO? SEO optimizes for ranking in search engine results pages, where users click a link. GEO optimizes for being accurately summarized and cited inside AI-generated answers. The first earns the click; the second earns the mention. ### Can I do GEO without doing SEO first? It is hard to. AI assistants draw heavily on the same crawlable, authoritative pages that rank in search. Strong SEO fundamentals – clean structure, fast pages, and trustworthy content – give your GEO efforts something to stand on. ### How does structured content help with both? Clear headings, direct answers near the top, FAQs, and schema markup make a page easy for both search crawlers and language models to parse. When content is scannable and factual, it is more likely to rank and to be quoted. [Elevation’s SEO and GEO services](/services-seo-geo/) are built around this approach. ### Do I need different content for AI search? Usually not different content, but clearer content. Lead with a direct answer, keep claims specific and verifiable, and avoid vague filler. The same writing that helps a reader scan helps an AI cite you correctly. ### How do I measure GEO performance? Track brand mentions and citations in AI assistants, referral traffic from AI tools, and whether answers about your cause or organization are accurate. These signals complement traditional rankings and organic traffic. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Marketing, Nonprofit Tools, SEO for Nonprofits --- ### [How Nonprofits Can Use Lead Generation Principles to Grow a Donor Pipeline](https://www.elevationweb.org/blog/how-nonprofits-can-use-lead-generation-principles-to-grow-a-donor-pipeline/) **Published:** November 23, 2025 **Author:** John Karsant **Content:** Nonprofits don’t often use the phrase lead generation, and for good reason. It can sound transactional or sales-driven, the opposite of community-building. But at its core, lead generation simply means bringing new people into your mission: people who care, want to learn more, and are likely to become donors, volunteers, or long-term advocates. In fundraising terms, strong lead generation means a healthier donor pipeline: more first-time contributors, more engaged supporters, and more major-gift prospects entering your orbit throughout the year, not just during campaigns. If your organization wants to grow sustainably, using lead generation principles through a mission-first lens can make donor development clearer, warmer, and far more effective. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/image-1.png "Elevation")**For nonprofits, lead generation means attracting new people into your mission and capturing their contact information so you can build a relationship over time. Applied through a mission-first lens, the same principles that grow a sales pipeline grow a donor pipeline: offer value, capture interest, then nurture supporters toward their first gift and beyond.** ## **Start With Clarity: Who Are You Trying to Reach, and Why?** Nonprofits often jump straight into events, email pushes, or Giving Tuesday campaigns without pausing to ask: Who exactly are we trying to reach, and what do they care about most? In for-profit terms, this would be “audience targeting.” In fundraising terms, it’s simply understanding your supporters. ### **Define your core supporter groups** Most nonprofits naturally attract a few types of supporters, such as: - Advocates who care deeply about the cause - Community-minded professionals looking to make a difference - Event attendees who believe in your work after showing up once - Volunteers who already feel emotionally connected - High-capacity donors who respond to outcomes and long-term vision Each group engages differently and needs different touchpoints to feel seen. ### **Refine your core message** Every successful donor journey begins with the same questions: - Why does this issue matter? - What change does your organization create? - How does each contribution make a meaningful difference? When this is clear, everything becomes easier: Emails feel more personal. Website content hits deeper. Calls to action become invitations, not requests. This clarity is the foundation of any strong donor pipeline. ## **Use Story-Driven Content to Attract Mission-Aligned Supporters** People don’t become donors because of tactics; they become donors because something touches them. That’s why value-driven, story-led content is one of the most powerful lead generation tools nonprofits can use. It gives potential supporters a way to connect emotionally before they’re asked to give. ### **Create simple “entry points” into your mission** These don’t need to be complicated. You might offer: - A short “Impact Starter Kit” explaining the problem and the hope - A heartfelt behind-the-scenes video showing your work in action - A pledge or community promise that people can sign - A “Supporter’s Guide” explaining how small actions compound into big change - A short virtual event or Q&A with program staff These are gentle first steps, ways for someone to say, “I want to understand this better.” ### **Amplify them with paid and organic channels** Nonprofits can grow awareness by leaning on a mix of organic and paid amplification: - Google Ad Grants - Boosting high-engagement social posts - Partnerships with community ambassadors or micro-influencers - Cross-promotions within newsletters of aligned organizations - Outbound awareness campaigns that reach people who never see your social channels This isn’t about sales, it’s about making sure the right people [discover your mission sooner.](https://www.elevationweb.org/services/marketing/) And when a nonprofit wants help structuring these outreach efforts without overwhelming staff, collaborating with a [lead generation agency](https://levelupleads.io) that understands mission-first communication can provide extra support without adding internal complexity. ## **Your Email List Is Still the Strongest Driver of Donations** Despite new platforms and algorithms, email consistently generates the highest return for nonprofits, because it creates a space for ongoing relationship-building. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/image.png "Elevation")### **Build a warm welcome experience** When someone joins your list, consider a short 2–3 email welcome sequence: 1. A simple introduction to the issue 2. A story showing impact 3. A clear invitation to stay connected or participate in a small way This alone can significantly increase conversion to first gift. ### **Send updates that deepen trust** Monthly newsletters that include program stories, impact snapshots, or quick notes from staff build trust over time. When donors feel emotionally connected, their likelihood to give and keep giving rises dramatically. ### **Segment your list** Treat: - petition signers - event attendees - first-time donors - volunteers …as unique groups with different motivations. Segmentation creates more [personal experiences](https://www.elevationweb.org/services/user-experience), which every study shows leads to higher engagement and higher donor value. ## **Use High-Touch Channels to Identify Major Gift Prospects** While digital channels [build awareness,](https://www.elevationweb.org/services/branding/) high-value supporters often reveal themselves through human connection. ### **Social platforms signal interest** LinkedIn, in particular, can help nonprofits reach: - potential corporate partners - CSR leaders - professional networks aligned with your mission - individuals with capacity who may never visit your website Engagement here can be an early indicator of major-gift potential. ### **Warm calls strengthen retention and upgrades** A simple outreach call can: - lift event attendance - improve donor retention - upgrade first-time donors into mid-level contributors - surface individuals who are ready for deeper conversations For teams already stretched thin, an [outsourced SDR](https://levelupleads.io/full-service-sdr/) partner can help with these warm calls or light qualification conversations, not to sell, but to deepen relationships and route high-interest supporters to fundraising staff. ## **Measure What Actually Strengthens Your Donor Pipeline** Nonprofits often report dollars raised, but pipeline health requires broader visibility. Smart lead generation for nonprofits means tracking: ### **1. New mission-aligned contacts** Who’s joining your community through events, petitions, referrals, or content? ### **2. Engagement signals** Who watches videos, replies to emails, opens multiple newsletters, or signs up to volunteer? These behaviors often predict giving better than demographics. ### **3. Conversion to first gift** This shows whether your welcome and nurturing efforts resonate emotionally. ### **4. Upgrade milestones** Watch transitions such as: - subscriber → first-time donor - first-time donor → recurring donor - recurring donor → mid-level supporter - highly engaged advocate → major gift prospect When you track these moments, you can support the right people at the right time. ## **Final Take: Lead Generation Is Just Structured Community-Building** When nonprofits apply lead-generation principles through a mission-first lens, it doesn’t feel like marketing at all. It feels like what fundraising has always been: relationship-building grounded in trust, empathy, and shared purpose. These approaches help nonprofits: - attract the right supporters - convert interest into meaningful participation - uncover major-gift prospects earlier - strengthen year-round fundraising results Lead generation isn’t about transactions. It’s simply a clearer way to welcome the people who already care about your mission, and help them turn that caring into lasting impact. *This piece is part of a bigger picture — see our complete [guide to nonprofit marketing](/blog/nonprofit-marketing-guide/).* ## Nonprofit Lead Generation FAQs ### What does lead generation mean for a nonprofit? It means bringing new people into your mission and capturing their contact details, usually an email, so you can build a relationship over time. Instead of selling a product, you are inviting people to learn, engage, and eventually support your cause. ### How do nonprofits capture leads online? Common methods include newsletter signups, downloadable resources or guides, event and webinar registrations, and volunteer interest forms. Each gives a supporter a reason to share their email so you can continue the conversation. ### What is a donor pipeline? A donor pipeline is the path supporters travel from first contact to first gift to ongoing or major giving. A healthy pipeline has new people entering at the top, engaged supporters in the middle, and prospects moving toward larger commitments. ### How do you nurture leads into donors? Welcome new contacts, share your mission and impact consistently, and make a clear but low-pressure first ask once trust is established. Email sequences, storytelling, and timely follow-up turn interest into giving. [Email and digital marketing](/services-growth-marketing/) can help automate this nurture flow. ### Does lead generation feel too sales-y for nonprofits? It doesn’t have to. The mechanics are the same, but the intent is relationship-building, not transactions. When you lead with genuine value and respect for the supporter, lead generation simply means inviting more of the right people into your mission. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-john-karsant.jpg) John Karsant Since 2015, John Karsant has been working in the lead generation space for various startups. It has allowed him to wear multiple hats and see what it takes to build a startup. With this experience under his belt, he decided to start LevelUp Leads in 2021 with the goal of helping companies build pipeline, schedule meetings, and close more deals. He was named a Top Sales Influencer on LinkedIn and was also listed as a lead generation expert by Woodpecker.co [See Full Bio](https://www.elevationweb.org/author/john-karsant/) [ ](https://www.elevationweb.org/author/john-karsant/) **Categories:** Nonprofit Marketing --- ### [Say Cheese! - The Importance of Photos for Nonprofits](https://www.elevationweb.org/blog/say-cheese-the-importance-of-photos-for-your-nonprofit/) **Published:** October 23, 2014 **Author:** alyssa-hansen **Content:** **Photos are one of the most powerful tools a nonprofit has online, because authentic images of real people and your work capture attention, build emotional connection, and make your impact tangible. Strong, genuine photography, whether professional or well-shot on a phone, helps your content stand out and inspires supporters to give and get involved.** **Say Cheese!** The internet is filled with information from all different types of sources. What makes the same or similar information standout in many cases is its visual representation compared to competitors. Competitors? But wait a minute, we are a nonprofit! We don’t want this to be a competition! The unfortunate reality is that everything is a competition on the internet, a competition for attention, and in order to win you need the visitor on your website to connect with your content and message. One of the best ways to do this is through engaging photos and images. But how do you get those perfect photos that display exactly how awesome your cause is? Luckily you have a couple of options and here are some tips of the trade to help you out. [![image-1](https://www.elevationweb.org/wp-content/uploads/2026/06/image-1.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/image-1.jpg) ## In-House Photography – Do it your way! The best way to get high quality photos of your nonprofit and to really show all the great work you do, is to have a dedicated photographer on site. Sounds easy, right? Who doesn’t love taking pictures? Sometimes the photographer can be a volunteer, staff person, program participant, or the ED’s cousin that also takes the snapshots at family picnics. In an ideal world this person would have a good camera, but the equipment required to get the high resolutions that you need to display your website or print materials is to put it lightly…expensive. Also you need to take into account the photo editing software required to get the intended end result because most pictures you see on the internet today have been at the very least retouched, which takes time and resources. [![image-2](https://www.elevationweb.org/wp-content/uploads/2026/06/image-2.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/image-2.jpg) ## Professional Hire – Let the Pros handle it. Hiring a professional photographer can be a good solution when it comes down to needs the quality, but without investing in a dedicated position (or buying the equipment that comes along with it). When searching for someone to work with make sure to ask all the important questions like: Do you work on a fixed or hourly rate? How many photos will you turn over to us? Will you do post-production editing? What setup will you be using (camera, lights, reflectors, etc.)? Do you have previous work that you can share with us (every good photographer should)?. Once you have made a decision do a test run before signing any agreements and then make sure the costs are defined before every event. Sometimes rates can go up significantly depending on the circumstances of an event (i.e. late night, in-climate weather, number of attendees) so make sure to ask to avoid unforeseen charges. \[generic stock photo\] ## Stock Photography – Thousands of options for any situation. When you can’t find the right person within the organization and you are having trouble finding a good match for an externally hired photographer, stock photography can do the trick in a pinch. Stock photography is a supply of photos, usually for sale, that are licensed out for a specific purposes like the creative parts of your nonprofit website. It is the cheapest of the three solutions, with some sites offering images for under a quarter each. Also, for some nonprofits, confidentiality is a major concern which means that the faces of the people involved or being served cannot be displayed for privacy concerns. But I still need pictures for my site! This is where some stock photographs can get your point across about who and how you serve others, without compromising anyone’s privacy. Here are some examples of website where you can get affordable, quality images to use on your site: [![shutterstock](https://www.elevationweb.org/wp-content/uploads/2026/06/shutterstock.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/shutterstock.jpg) Shutterstock – http://www.shutterstock.com/ – Shutterstock has options between a subscription based service, or “on demand” purcahses of individual photos. They have photos, vector designs, editorial photos, illustrations, icons, video footage, and music. [![dreamstime](https://www.elevationweb.org/wp-content/uploads/2026/06/dreamstime.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/dreamstime.jpg) Dreamstime – http://www.dreamstime.com/ – Dreamstime has options for credit-based packages or monthly subscriptions. They over photos and video footage and also have a free photo section and a free starter package of up to 5 free pictures. [![istock](https://www.elevationweb.org/wp-content/uploads/2026/06/istock.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/istock.jpg) iStock by Getty Images – http://www.istockphoto.com/ – iStock also has a credits-based system for buying individual photos or subscription based plans. They offer images, videos, vectors, illustrations and audio. And for the record…when it comes to your website, just SAY NO to selfies! Social media, however, is another story. ## Nonprofit Photography FAQs ### Why are photos important for nonprofits? Images grab attention faster than text and forge an emotional connection. Authentic photos of the people and communities you serve make your impact real, helping visitors care and act on your message. ### What kind of photos work best for nonprofits? Genuine, candid images of real people and your actual work outperform generic stock photos. Authenticity builds trust, while staged or impersonal images can feel hollow and forgettable. ### Do nonprofits need professional photography? Professional photos help, but they are not required. A modern smartphone, good natural light, and attention to composition can produce strong, authentic images on a tight budget. ### How should nonprofits handle photo consent? Always get permission before photographing and publishing images of beneficiaries, especially minors or vulnerable individuals. Clear consent protects the people you serve and your organization’s integrity. ### Where should we use photos? Feature strong images on your homepage, donation pages, impact stories, social media, and emails. Visuals make every channel more engaging and help reinforce the human story behind your mission. ![author avatar](https://secure.gravatar.com/avatar/d3717670a7a2333107df834f5bcc61e7310ae6c3d98347f792ceb02acdd347a4?s=300&d=mm&r=g) alyssa-hansen [See Full Bio](https://www.elevationweb.org/author/alyssa-hansen/) [ ](https://www.elevationweb.org/author/alyssa-hansen/) **Categories:** Web Design --- ### [[Infographic] 6 Ways to Engage Nonprofit Volunteers](https://www.elevationweb.org/blog/engage-nonprofit-volunteers-infographic/) **Published:** September 8, 2016 **Author:** stefanie-pous **Content:** [![](https://www.elevationweb.org/wp-content/uploads/2026/06/6-Ways-to-Engage-Nonprofit-Volunteers-Infographic-1-scaled-1-scaled.webp "Elevation")](https://elevationweb.wpengine.netdna-cdn.com/wp-content/uploads/6-Ways-to-Engage-Nonprofit-Volunteers-Elevation.pdf) **To engage and retain nonprofit volunteers, give them meaningful, challenging work; connect their efforts to your cause and real impact; recognize and appreciate them often; offer flexibility and growth opportunities; and communicate clearly. Volunteers stay when the experience is rewarding and they can see the difference they are making.** ### \[Infographic Text\] ## The Fundamentals for Happily Engaged Nonprofit Volunteers ### Challenge Them - Nonprofit volunteers crave challenging tasks and experiences. These provide opportunities to take on leadership roles and develop new goals and skills. Failing to provide a sense of challenge and purpose can discourage volunteers from coming back to help your organization. Guarantee that their service is mutually beneficial by offering interesting, appealing, and challenging activities. ### Inspire with Your Cause - Your cause is reason behind all of the work you do. Use it to ignite passion in your volunteers as well. Inspire them with the stories of real people they will be helping and real challenges they will be addressing. Stories of those who have been changed by your nonprofit’s mission are the most organic, true, and authentic, and will leave your volunteers feeling motivated and engaged. ### A Simple “Thanks” - People typically do not volunteer for the sole purpose of public recognition. Instead, volunteers look for meaningful engagement opportunities. As an organization, it is crucial to express the impact your volunteers are making on both your organization and the broader nonprofit community. Emphasize the importance of their contributions – those who keep coming back are the ones who feel their work has significance. Everyone needs a healthy dose of [appreciation and recognition](https://www.elevationweb.org/blog/fundraising-donations/growing-donor-stewardship/). Simple gestures go a long way! ### Stay Connected - With the plethora of social media platforms and “on-the-go” communication, it is easier than ever to keep in touch with your volunteers. Good (and consistent) communication is the key to knowing the motivations and expectations of your volunteers. Make sure to be accessible and listen to their suggestions, feedback, and insights. Show your volunteers that their opinions matter to you. ### Build Community - Establish a space where your volunteers can feel a part of something greater than themselves. Create a sense of community among your volunteers. They should feel connected to each other as well as to the organization. They will enjoy being surrounded by like-minded people and feeling a sense of belonging. ### Make It Fun - With the routine of everyday life, we sometimes forget to just have fun. Create an environment where your volunteers can feel productive and purposeful, but where they’re also encouraged to enjoy themselves. This means providing a positive, enthusiastic, and stimulating atmosphere. Volunteering is a personal choice, not a job, so make them feel this way! Because of this, it is important to [keep volunteers engaged](http://www.volunteerhub.com/blog/engage-volunteers/) and willing to come back. ## Volunteer Engagement FAQs ### How do nonprofits keep volunteers engaged? Give them meaningful, appropriately challenging work, tie their tasks to real impact, recognize them regularly, and communicate clearly. Volunteers return when the experience feels purposeful and valued, not just busywork. ### Why do volunteers stop coming back? Common reasons include unclear roles, tasks that feel unimportant, lack of appreciation, and poor communication. When volunteers cannot see their impact or feel taken for granted, engagement fades. ### How should we recognize volunteers? Thank them sincerely and specifically, share the results their work produced, and celebrate contributions publicly when appropriate. Genuine, timely appreciation costs little and strongly influences whether volunteers stay. ### How do we give volunteers meaningful work? Match tasks to their skills and interests, offer chances to lead or grow, and connect every role to the mission. Showing how their effort helps real people turns routine tasks into purposeful contributions. ### How can we make volunteering flexible? Offer varied roles, including remote or one-time options, and respect volunteers’ time and availability. Flexibility widens who can participate and helps busy supporters stay involved over the long term. ![author avatar](https://secure.gravatar.com/avatar/082eab258f13d1f9dd235645c8ce097c4380f40b44129f307ccbda763872470f?s=300&d=mm&r=g) stefanie-pous [See Full Bio](https://www.elevationweb.org/author/stefanie-pous/) [ ](https://www.elevationweb.org/author/stefanie-pous/) **Categories:** Nonprofit Tools --- ### [SMART Goals for Your Nonprofit](https://www.elevationweb.org/blog/smart-goals-for-your-nonprofit/) **Published:** December 20, 2017 **Author:** emma-wolfe **Content:** **SMART goals are objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound. For nonprofits, this framework turns vague ambitions like “raise more money” into clear, trackable targets with deadlines, making it easier to focus your team, measure progress, and report results to your board and funders.** Before you dive head first into planning and implementing your next campaign, set solid goals for your department and organization as a whole. The best way to do this is by using SMART goals. In this post we will break down what SMART goals are and how to set them so that you can [prepare for a great year](https://www.elevationweb.org/blog/7-new-years-resolutions-every-nonprofit-should-have) at your nonprofit. ### What are SMART goals? SMART is actually a goal-setting acronym to aid you as you set your goals. It stands for: Specific: Your goal should include real numbers from deadlines to data. Write these dates and numbers down and hold yourself to them. Accountability starts with specificity. Measurable: When setting your goal you want to make sure you have a method of collecting information as you track your progress. For example “a more effective email marketing campaign” is not a measurable goal whereas “increase open rates by 20%” is. Attainable: You want to set challenging goals but you also want to make sure that it is possible to achieve them. A stretch goal is always good to have in mind for the long term, but setting some feasible, short-term goals can help you stay on track to get there. Relevant: Choose goals that will have a meaningful impact on your organization. If there’s a storage room full of old boxes to clean out, that’s not a relevant goal. However, if you convert that space into a sorely needed lactation room, or the old boxes contain sensitive data that per your [data privacy policy](https://go.elevationweb.org/quiz-donor-data-privacy) you need to destroy, then the goal of cleaning that room out becomes relevant to staff or security. Timely: Give yourself and your goal a cutoff date. You don’t want to leave the timeline open-ended, as having a deadline is what enables you to actually measure whether you met your goal. ### How do I start? ![workplace-group-image.jpg](https://www.elevationweb.org/wp-content/uploads/2026/06/workplace-group-image.jpg) 1\. Get a variety of staff members involved (higher level management to line staff) as it will better inform your goals. 2\. Establish tracking mechanisms to make sure your goals are on pace. 3\. Consider a good [outcome reporting software](https://www.capterra.com/human-services-software/) so you can check to see if your hard work paid off. 4\. After your established time period is over, re-evaluate with staff and set the next round of goals. Setting goals is extremely important for the growth of your organization. Using the SMART goals framework keeps your goal setting consistent and efficient. ## SMART Goals FAQs ### What does SMART stand for? SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Each element forces a vague intention into a concrete target you can plan around, track, and actually accomplish. ### Why should nonprofits use SMART goals? They replace fuzzy aims with clear, trackable targets. That makes it easier to align your team, allocate limited resources, measure progress, and show funders and your board real, accountable results. ### Can you give an example of a SMART goal? Instead of “grow our email list,” a SMART version is “add 500 new email subscribers by the end of Q3 through our website and events.” It is specific, measurable, and has a deadline. ### How specific should a goal be? Specific enough to include real numbers and deadlines. Naming the target figure and date creates accountability, because you can clearly tell whether you met the goal or fell short. ### How often should we review our goals? Check progress regularly, such as monthly or quarterly, so you can course-correct before a deadline arrives. Set goals at the start of a planning cycle and revisit them throughout the year. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Nonprofit Tools --- ### [Best LGBTQ Websites 2018](https://www.elevationweb.org/blog/best-lgbtq-websites-2018/) **Published:** June 4, 2018 **Author:** emma-wolfe **Content:** **A strong LGBTQ nonprofit website pairs a clear mission with a clean, welcoming design: an obvious donate button, simple navigation, accessible layouts, and authentic storytelling that centers the people served. The organizations highlighted here, advocacy and service groups supporting LGBTQ communities, show how thoughtful design builds trust and drives support.** It’s officially June and that means it’s Pride Month. For those that don’t know, each June we celebrate our fellow LGBTQ (lesbian, gay, bisexual, transgender, queer, intersex and HIV/AIDS +) earth dwellers with a month of love. Although Pride started only as a one-day celebration, it’s grown to encompass a month-long series of events celebrating LGBTQ pride. Depending on your city, the festivities include parades, workshops, picnics, art installations concerts and so much more. Pride month draws its roots back to the[ 1969 Stonewall riots in Manhattan](https://www.loc.gov/lgbt-pride-month/about/) and is meant both as a month of celebration but also to remind us both how far the LGBTQ community has come and how far there still is to go. We at Elevation wanted to honor those incredible organizations that work in many different capacities providing a variety of services to our LGBTQ community ,and, since we love websites, we highlighted some of our favs. So here are our top 10 LGBTQ focused nonprofits with killer websites! ### GLAD: Legal Advocates & Defenders [![GLAD home page](https://www.elevationweb.org/wp-content/uploads/2026/06/GLAD-home-page.jpg)](https://www.glad.org/) GLAD has been advocating for LGBTQ individuals battling injustices since 1978. Using both legal and advocacy measures, GLAD makes sure that rights of LGBTQ individuals are not being violated and use the legal system to confront issues when they arise. GLAD’s homepage kicks some serious butt. The hamburger menu creates a clean banner and the donate button is well placed and attention grabbing. The site is both easy to navigate (meaning[ user experience](https://www.elevationweb.org/blog/donation-usability-6-ways-to-improve-user-experience) was taken into account) and it’s pretty. ### International Lesbian, Gay, Bisexual, Trans and Intersex Association [![International lesbian... association](https://www.elevationweb.org/wp-content/uploads/2026/06/International-lesbian.-association.jpg)](https://ilga.org/) The ILGA was established in 1978 and is one of the consultants for the UN Ecosoc Council. Outside of its consulting role, ILGA both speaks and lobbies on behalf of its member organizations working for equality for LGBTQ persons all over the globe. We give ILGA an A+ when it comes to high quality visual content. The image on their homepage is high resolution and the subject is both engaging and relevant. ### Human Rights Campaign [![human rights campaign](https://www.elevationweb.org/wp-content/uploads/2026/06/human-rights-campaign.jpg)](http://www.hrc.org/) Human Rights Campaign is the largest civil rights organization striving to achieve equality for LGBTQ persons in the United States. It was founded in 1980 for the purposes of political lobbying and has since expanded offering a plethora or programs and educational initiatives. This is just some plain[ good design](https://www.elevationweb.org/blog/good-design-leads-to-more-donations) but what else would be expect from this nonprofit powerhouse? It’s both simple and informative. Like GLAD, HRC makes use of the hamburger menu which allows for a cleaner take on a navigation menu. ### True Colors Fund [![true colors fund](https://www.elevationweb.org/wp-content/uploads/2026/06/true-colors-fund.jpg)](https://truecolorsfund.org/) Did you know LGBTQ youth are much more likely to experience homelessness than their heterosexual counterparts? Well True Colors Fund did and they have now dedicated themselves to helping homeless LGBTQ youth and preventing the pervasive issue from continuing. We love how True Colors Fund site embodies the feeling of the youth it represents with high quality visual content and the use of bright[ colors](https://www.elevationweb.org/blog/let-your-true-colors-show-color-choice-for-nonprofits) throughout the site. However, they stay on brand by only pulling colors that appear in their logo. ### Drag Queen Story Hour [![drag queen story hour](https://www.elevationweb.org/wp-content/uploads/2026/06/drag-queen-story-hour.jpg)](https://www.dragqueenstoryhour.org/) Drag Queen Story Hour is, as stated on their about us page,[ just want it sounds like](https://www.dragqueenstoryhour.org/#about). These queens read stories to children in libraries, schools and bookstores allowing kids to be able to see individuals who defy gender stereotypes and embody fluidity. But seriously, is there a story hour for adults because I’m so in. We applaud DQSH’s homepage of[ bright colors](https://www.elevationweb.org/blog/let-your-true-colors-show-color-choice-for-nonprofits) and high-quality imagery! They also include links to their social media accounts on the top right of the page above a great donate button. Yas queens! ### Stonewall Community Foundation [![stonewall community foundation](https://www.elevationweb.org/wp-content/uploads/2026/06/stonewall-community-foundation.jpg)](https://www.stonewallfoundation.org/) Named after the historic protests of 1969, Stonewall Community Foundation is a jack of all trades. The organization raises money and funds work related to a plethora of issues that affect the LGBTQ community. What we love about Stonewall’s site is how easy it is to use. You can find the information you need because the site was designed keeping[ UX best practice](https://www.elevationweb.org/blog/4-benefits-of-good-ux-for-your-nonprofit-website) principles in mind. The site is simple and yet communicates all that it needs to while remaining visually pleasing! ### Allies for Health and Wellbeing [![allies for health and wellbeing](https://www.elevationweb.org/wp-content/uploads/2026/06/allies-for-health-and-wellbeing.jpg)](https://alliespgh.org/) Allies for Health and Wellbeing started as a group of individuals in Pittsburgh dedicated to fighting the HIV/AIDS crisis in the 1980s. Since then, it has expanded to provide a ton of resources to the LGBTQ community and remains the largest AIDS service organization in Southern Pennsylvania. There are so many good things to say about this website but I’ll start with[ homepage content](https://www.elevationweb.org/blog/3-strategies-to-write-compelling-content-for-your-nonprofit-website-part-i). This site really nails text content here. It’s powerful and simple and engages the user by placing it over a high quality image. Home run. ### Tegan and Sara Foundation [![teagan and sara foundation](https://www.elevationweb.org/wp-content/uploads/2026/06/teagan-and-sara-foundation.jpg)](https://www.teganandsarafoundation.org/) For those that don’t know, Tegan and Sara are a twin indie pop duo who hail from Canada. Their foundation focuses specifically on the rights of the women within the LGBTQ community who are many times forgotten. We are obsessed with the minimalism of this site. The text-based logo sets the tone for the home and interior pages. The simplicity of the site allows the issue to speak for itself, the mark of a well designed[ nonprofit website](https://www.elevationweb.org/blog/new-year-new-website). ### ASTRAEA Lesbian Foundation for Justice [![astraea lesbian foundation for justice](https://www.elevationweb.org/wp-content/uploads/2026/06/astraea-lesbian-foundation-for-justice.jpg)](https://www.astraeafoundation.org/) ASTRAEA is a public foundation that distributes the money it raises to LGBTQ activists, organizations, initiatives and programs that are making a big change in the community, prioritizing lesbians and queer women. ASTRAEA had to be included if only because they’ve created the most interactive globe on their site! The globe highlights where the foundation has allocated resources and the impact those funds have had. Besides that, the site is pretty stellar overall. Seriously go check it out. ### The Trevor Project [![trevor project](https://www.elevationweb.org/wp-content/uploads/2026/06/trevor-project.jpg)](https://www.thetrevorproject.org) Last but certainly not least is the Trevor Project, an organization that has been providing crisis intervention and suicide prevention for the youngest of the LGBTQ community since 1998. As a provider of crisis intervention, it is essential that the Trevor Project’s website be able to act as both an informational resource and a point of contact for those in need. It does this so well with CTAs (calls-to-action) throughout the entire website providing their TrevorLifeline number and other live chat options. In addition, the site is well branded and stays true to its warm color palette! Please consider donating to any or all of these fantastic organizations. And if you are interested in joining the pride celebration (as a community member or supportive ally) check out the events in your city[ here](http://www.gaypridecalendar.com/june). ## LGBTQ Nonprofit Website FAQs ### What makes a great nonprofit website? A clear mission stated up front, clean navigation, a prominent and easy donate path, accessible design, and authentic storytelling that centers real people. Visitors should immediately understand who you help and how they can get involved. ### Why does website design matter for advocacy organizations? Your site is often the first impression of your cause. A trustworthy, welcoming, easy-to-use design helps visitors connect emotionally and act, whether that means donating, volunteering, or seeking your services. ### How can a nonprofit make its donate button effective? Make it visible and persistent in the navigation, use action-oriented language, and lead to a short, reassuring donation form. Donors should never have to hunt for how to give. ### What should LGBTQ nonprofits feature on their websites? Clear information about services and advocacy work, real stories from the community, accessible and inclusive design, and easy ways to give or get help. Authenticity and accessibility build the trust these communities rely on. ### How do we improve our nonprofit’s website? Start with clarity, accessibility, and an easy donation path, then refine with real visitor feedback. Our [UX and UI design team](/services-ux-ui-design/) helps nonprofits build sites that are welcoming, accessible, and built to convert. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Web Design --- ### [5 Reasons to Update Your Nonprofit Website](https://www.elevationweb.org/blog/5-reasons-to-update-your-nonprofit-website/) **Published:** July 6, 2015 **Author:** hillary-skeffington **Content:** **You should update your nonprofit website when it suffers from a poor user experience, outdated design, weak mobile performance, slow load times, or security risks. A modern, fast, mobile-friendly site builds trust, improves search visibility, and makes it easier for supporters to donate, all of which directly affect your fundraising and reach.** ## 1. Poor User-Experience User-experience is one of the primary factors in creating a great website. A great user-experience is efficient, aesthetically pleasing, and easy-to-use. While this may seem like a no-brainer in the grand scheme of website design, many nonprofits fail to effectively provide a pleasant user experience for their visitors. Here are 3 primary factors that contribute to a poor user-experience along with solutions for each. ### **Slow Loading Time**: Forty percent of users will abandon a site that takes more than [3 seconds to load](https://neilpatel.com/blog/loading-time/). How can you prevent this? - Avoid heavy videos, photos, flash and other files. - Compress images using [Adobe Firework or Adobe Photoshop](https://www.clicky.co.uk/2013/08/how-to-compress-website-images-in-adobe-fireworks-and-photoshop/). These tools allow you minimize the bites in graphics on your site, while maintaining the quality of the image. ### **Confusing Navigation**: - Clean the layout of your page by cutting out unnecessary tabs and creating a sitemap that will provide organization to your website. - Simple homepage with limited CTAs, compelling photos, and a balance of text vs. imagery. ### **Low-Quality Content**: - Blog articles, press releases, etc are great ways to keep content fresh and your audience engaged. ## 2. Is it Mobile-Friendly? We’ve all read about Google’s updated algorithms, the most recent being [Mobilgeddeon](http://googlewebmastercentral.blogspot.com.ar/2015/02/finding-more-mobile-friendly-search.html), which rewards sites for being mobile-friendly on mobile-device searches. Following this, Google then announced on May 5th that online searches take place on mobile devices more than desktops in 10 countries including the United States. In the nonprofit world, this means that more people are searching, engaging, donating, and supporting organizations on their cell phones and tablets. Not sure if your site is responsive? Luckily, you can find that out right now. Copy and paste your organization’s URL into [Google’s Mobile-Friendly Test](https://www.google.com/webmasters/tools/mobile-friendly/). Google will do the work for you and give you a percentage indicating how mobile-friendly your site is along with a few resources to access for improvement. [![Mobile Friendly Test](https://www.elevationweb.org/wp-content/uploads/2026/06/Mobile-Friendly-Test.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/Mobile-Friendly-Test.png)Eager to learn more? Check out how these [3 nonprofits are excelling in mobile-friendly web design](https://www.elevationweb.org/blog/how-3-nonprofits-are-excelling-in-responsive-web-design). ## 3. Outdated “Look & Feel” We live in a digital age, and more often than not, an individual’s first impression of your organization will be online. Your nonprofit’s website is a gateway to show viewers the most important aspects of your organization. Great “look & feel” should be well-kept, organized, user-friendly and inspire your visitors to take action. While every nonprofit has its own distinct niche and audience, here are a couple of ideas that will keep your site updated, and your supporters inspired. 1. Whitespace focuses the viewer’s eye on the most important part of a website, which is usually the Call to Action. 2. Photos and Videos are a great way to relay text-heavy information through a single image. 3. Too much text can be overwhelming and steers visitors from engaging with your page. Infographics are an excellent alternative to communicate statistic-heavy information in an efficient and appealing way. Check out our list of the [top 200 nonprofit websites](https://www.elevationweb.org/best-nonprofit-websites/) to learn more! ## 4. High Bounce Rate High bounce rates is a fancy way of saying that people aren’t staying on your site and that more likely than not, it’s because they don’t think your information is useful. As disconcerting as that may be, if you want to see higher interaction and engagement on your site (donations, shares, etc), you may want to re-evaluate your [web design and content strategy](https://www.qgiv.com/blog/nonprofit-website-design/) with a better idea of your target audience in mind. Begin by defining the goals you want to accomplish with your nonprofit website. To be a source of information? To generate donations? To spread awareness? Then, start publishing high-quality content, add more links that take users to other areas of the site, and encourage visitors to share your content on their respective social media accounts. Get the full list of helpful strategies to decrease bounce rates from [Kissmetrics](https://blog.kissmetrics.com/what-you-can-learn-from-bounce-rate-how-to-improve-it/). And if you haven’t yet, check out [Google Analytics](https://support.google.com/analytics/answer/1009409?hl=en) to receive an evaluation of how your site is performing. ## 5. Search Engine Rankings are Low Did you know that [more than 2/3 of online experiences begin on a search engine](https://ahrefs.com/blog/57-seo-statistics-for-2020/)? What does this mean for nonprofits? People are discovering and engaging with your website through Google, Bing, and Yahoo. But how can people support your organization if they can’t find your website on a search query? Properly optimizing your website on search engines can be a game changer for your nonprofit, and here’s how you can start optimizing your site, today: 1. Keep content updated and fresh by creating a blog for your nonprofit and publish articles on a consistent basis. 2. Archive previous events by creating a section of your site dedicated to past fundraisers, etc with a quick summary of their success. 3. Create inbound links that reach out to your organization’s support network. This builds up credibility in the field and encourages supporters to do the same for you! 4. Encourage supporters, volunteers, donors, etc to share your nonprofit on their social media accounts. ## Conclusion Your nonprofit website is a vital tool in effectively communicating your mission. Updating it on a consistent basis will ensure that your nonprofit’s message is being heard. Revisit this list with your team to ensure that your website is reaching its full online potential. Or, if you’re interested updating and redesigning your website but lack the necessary resources or capacity to do so, [contact](https://www.elevationweb.org/contact-us) one of our experts to discuss how Elevation can help redesign your website. ## Updating Your Nonprofit Website FAQs ### When should a nonprofit update its website? Update when the site has a poor user experience, outdated design, weak mobile performance, slow load times, or security vulnerabilities. If supporters struggle to navigate or donate, it’s time for a refresh. ### How does a slow website hurt nonprofits? Many visitors abandon a site that takes more than a few seconds to load, costing you donations and engagement. Faster pages improve both user experience and search visibility. ### Why does mobile-friendliness matter so much? Most people browse on phones, so a site that’s hard to use on mobile turns supporters away and can lower your search rankings. A responsive design ensures donating and reading work on any device. [UX design](/services-ux-ui-design/) can help. ### Can an outdated website affect donations? Yes, a dated, confusing, or untrustworthy-looking site makes supporters hesitate to give. A clean, modern, easy-to-use site builds the confidence donors need to follow through. ### How often should we update our website? Keep content, security, and software current continually, and plan a larger design refresh every few years or whenever performance, branding, or mobile experience falls behind. ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** Web Design, WordPress Maintenance --- ### [Top 5 Brands in Nonprofit Web Design](https://www.elevationweb.org/blog/top-5-brands-in-nonprofit-web-design/) **Published:** September 15, 2015 **Author:** hillary-skeffington **Content:** **Strong nonprofit brands share common traits, clear mission communication, consistent visual identity, emotional storytelling, and intuitive design, that make them recognizable and trustworthy. Examining standout nonprofit websites shows that effective branding doesn’t require a huge budget, but it does require consistency, clarity, and a design that puts the mission front and center.** Every great nonprofit has an equally great brand. Think about [Livestrong](http://www.livestrong.org/) or the [American Red Cross](http://www.redcross.org/), for example. These iconic nonprofits have such successful brands that we immediately associate images, colors, emotions, and memories with these organizations. Whether they invested thousands of dollars in graphic designers to pin-point these seemingly perfect brands, or it took a moment of clarification for the idea to come to fruition, these brands resonate online and in-print, across ages, and all over the world. However, for a large majority of small-medium sized nonprofits, heaps of money can’t be spent on graphic design, and moments of clarity are quickly muffled by a continuously growing to-do list. In light of this ever-present frustration, we’re bringing it back to the basics. Pulling all you creative geniuses, innovative designers, and nonprofit strategists to square one. It boils down to a simple truth – realizing the value of your nonprofit and communicating it well. ## What is a nonprofit brand? A nonprofit’s brand is their identity. It’s a comprehensive idea, phrase, or image that represents everything associated with the organization – it’s purpose, mission statement, beneficiaries, etc. ## Building a Nonprofit Brand As graphic designers and web strategists in the nonprofit industry, it’s easy to focus on the tangibles. Our critical thinking skills combined with a system analysis approach to everything from web design to our fantasy foosball league means we are easily convoluted by technical details. We become obsessed with the perfect shade of red, or the best typography, often forgetting that branding means so much more. Building a brand for your nonprofit is almost never a one-step process. The various stages of planning a brand strategy, developing it, and then executing it are all part of a thoughtful process to achieve the best results. As part of your daily token of inspiration and in alignment with creating an incomparable brand identity for your nonprofit, here are 5 of the best nonprofit brands. ## 1. [charity:water](http://www.charitywater.org/) [![nonprofit web design brand charity:water](https://www.elevationweb.org/wp-content/uploads/2026/06/ch-black.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/ch-black.jpg) ## 2. [Livestrong](http://www.livestrong.org/) [![nonprofit web graphic design for Livestrong](https://www.elevationweb.org/wp-content/uploads/2026/06/livestrong-brand.jpe)](https://go.elevationweb.org/hubfs/Blog%20Media/livestrong-brand.jpe) ## 3. [National Coalition Against Domestic Violence](http://www.ncadv.org/) (NCADV) [![ncadv-1](https://www.elevationweb.org/wp-content/uploads/2026/06/ncadv-1.jpe)](https://go.elevationweb.org/hubfs/Blog%20Media/ncadv.jpg) ## 4. [R U 4 Children](http://www.ru4children.org/#home) [![r u 4 children nonprofit logo design](https://www.elevationweb.org/wp-content/uploads/2026/06/ru4children.gif)](https://www.elevationweb.org/wp-content/uploads/2026/06/ru4children.gif) ## 5. [Foster Youth in Action](http://www.fosteryouthaction.org/) [![FYA nonprofit logo design](https://www.elevationweb.org/wp-content/uploads/2026/06/fya.jpe)](https://go.elevationweb.org/hubfs/Blog%20Media/fya.jpe) Building a nonprofit brand identity goes beyond web design. It’s the color, typography, imagery, and graphic design, but even the most perfect combination of these elements is nothing without the emotion or memory individuals align with your brand. If you’re looking for more inspiration on building your brand in specifics to logo design, check out our blog on [6 essential graphic design tips for nonprofits](https://www.elevationweb.org/blog/6-essential-logo-design-tips-for-nonprofits). Additionally, check out some of our [graphic design services](https://www.elevationweb.org/our-solutions/logo-design) to see if we can assist you with your nonprofit’s brand identity. ## Nonprofit Web Design and Branding FAQs ### What makes a great nonprofit brand? Clear mission communication, a consistent visual identity, emotional storytelling, and intuitive, user-friendly design. Together these make a nonprofit recognizable and trustworthy across web and print. ### Do nonprofits need a big budget for strong branding? No, consistency and clarity matter more than spend. A focused brand with a clear message, cohesive visuals, and a well-organized website can stand out without an enormous budget. ### What can we learn from top nonprofit websites? That clarity and consistency win, strong sites communicate their mission immediately, guide visitors with intuitive navigation, and use authentic storytelling and imagery to build emotional connection. ### How important is visual consistency? Very, consistent colors, typography, and imagery across your site and materials make your organization instantly recognizable and signal professionalism, which builds trust with supporters. ### How does web design support nonprofit branding? Your website is often the first impression of your brand. Thoughtful design, clear layout, strong visuals, and easy navigation, reinforces your identity and makes it easy for supporters to connect and act. [Web design](/services-ux-ui-design/) brings your brand to life. ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** Graphic Design --- ### [9 Timeless Board Engagement Strategies](https://www.elevationweb.org/blog/9-timeless-board-engagement-strategies/) **Published:** June 26, 2018 **Author:** emma-wolfe **Content:** **Board engagement strategies keep your directors invested and active in your nonprofit’s success. The most reliable approaches are timeless: recruit the right members intentionally, set clear expectations and roles, communicate regularly, involve the board in meaningful work, recognize contributions, and connect members directly to your mission and impact.** As a nonprofit organization, it is crucial to have a dedicated and engaged board of directors. However, cultivating this level of engagement can be a challenge, especially with limited time and resources. Here are some strategies for ensuring that your board members are fully invested in the success of your organization: ### Build the Board You Want Being selective about your board members is the first step towards success. Take stock of your current board members and the strengths and weaknesses they bring to your organization’s leadership. Having a robust board that includes members from different facets of the private and public sector, of diverse ethnic backgrounds, sexual orientations, classes, and genders all go a long way towards creating an environment that encourages dialogue and productivity. ### Onboard Your Board Members We understand the additional demand this places on your time, but investing in your board members at the onset will get them started on the right foot and help them to be more productive in their role. This is where more experienced board members can step in and take the lead. Make sure they explain your organization’s goals, values, and history in depth. Board members are there to help you advocate, so make sure they have what they need to be effective. ### Committee Work One of the best ways to ensure that your board members are engaged is by creating different committees. One committee could be in charge of the gala, another in program functions and another in technological advancement. By giving each board member a specific committee with its own set of responsibilities, your board members will be able to apply their strengths and be more invested in helping you further your mission. ### Board Meetings Set up your board meetings to be the most productive events possible. Always start with a rundown of the last meetings minutes so that everyone is up to speed. Also be sure to include a time for each committee to present what they have accomplished since the last meeting. Show the progress that the board is making for the organization and make sure to thank everyone at the end. ### Assessments Including an annual self-assessment allows each board member to reflect on what they have done for the organization and what they can do in the future. In addition, establishing time for quarterly and more general reflection. that board members can complete about their experience on the board of your organization. You can learn from them and continue to cultivate a more robust board experience. ### Exit Interviews Anytime you have an opportunity to get feedback from board members, take it. Conducting exit interviews is a great way to get advice on how to better your board experience. Ask the right questions and make it clear that you are willing to take criticism. ### Board Members are Major Donors One of the most important things to remember about your [board members](https://www.elevationweb.org/blog/getting-board-members-to-fundraise) is that they are some of your major donors and should be cultivated in the same way. Many of the strategies that you use for your major donors can also be utilized for board members. Developing relationships with them as you would any major donor is essential to keep them engaged and frankly keep those donations coming. ### Ask for Their Advice Outside of Meetings Your board members are important so make them feel that way! There’s no better way to make someone feel useful than to ask for their advice. Your board members are essential for your nonprofit’s success. If you are looking for software to help engage your board and keep them on top of their assigned tasks, Cureo is a wonderful option. Learn more about it[ here](https://cureo.com/features/). ## Board Engagement Strategies FAQs ### How do you keep a nonprofit board engaged? Recruit the right members, set clear expectations, communicate regularly, give board members meaningful work, recognize their contributions, and keep them connected to your mission. Engagement grows when members feel useful and valued. ### Why is board engagement so important? An engaged board provides stronger governance, fundraising, networks, and strategic guidance. Disengaged boards leave leadership stretched thin and miss opportunities the right members could unlock. ### How do we recruit the right board members? Assess the skills, perspectives, and connections your board lacks, then recruit intentionally to fill those gaps. Being selective up front builds a board aligned with your needs rather than one assembled by convenience. ### What causes board members to disengage? Unclear expectations, lack of meaningful work, poor communication, and feeling disconnected from impact. Addressing these directly, with defined roles and regular updates, re-engages members who’ve drifted. ### How can we connect the board to our mission? Bring members close to the work, site visits, beneficiary stories, and program updates, so the impact feels real. Members who see the difference they’re helping create stay far more committed. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Nonprofit Tools --- ### [7 New Year's Resolutions Every Nonprofit Should Have](https://www.elevationweb.org/blog/7-new-years-resolutions-every-nonprofit-should-have/) **Published:** January 15, 2019 **Author:** emma-wolfe **Content:** **Strong New Year’s resolutions for nonprofits focus on lasting organizational health: diversifying your board, deepening donor relationships, refreshing your website and brand, improving data and measurement, and planning communications ahead of time. The aim is to set a few intentional, achievable goals that strengthen the whole organization rather than vague ambitions.** As the reality of a new year sinks in, it’s important to reflect on how to set your nonprofit up for success this year. One way to do this is by thinking about New Year’s resolutions: not the “going to the gym more” type (though that is on my list); rather, resolutions for your nonprofit to ensure a great year ahead. We suggest considering resolutions that can positively impact the organization as a whole, and to aid in this process, we have compiled a list of ideas to help you plan for a successful year ahead. ### DIVERSIFY YOUR BOARD Many nonprofits’ boards are homogenous and represent a small portion of society. This year, resolve to diversify your board. First, if your organization serves people, evaluate the community you are involved with and strive to include members close to them. Your board should be both an effective fundraising and management apparatus but also reflect who you serve. Begin the search by widening your criteria and reaching into the community! Develop new connections and attend networking events, you’d be surprised who you will run into. We recommend getting a little employee and community input and see if they offer any insights on some awesome individuals that might just fit the part. ### DESIGN A PEER-TO-PEER FUNDRAISING CAMPAIGN Peer-to-peer fundraising campaigns are a great way to engage your [millennial donors](https://www.elevationweb.org/blog/8-tips-for-attracting-millennial-donors). Peer-to-Peer allows individuals to create groups and fundraise together, perfect for those younger donors not yet ready to make a huge contribution. Plus it allows your young donors to really become a part of your organization and make a difference. Not only will you receive the money from the campaign but you will also gain lifetime donors and expand your community! ### IMPLEMENT A MENTORSHIP PROGRAM Nonprofits generally have [multigenerational staffs](https://www.elevationweb.org/blog/managing-a-multigenerational-workplace). In order to utilize the different skills possessed by your staff of different ages, design and implement mentoring and reverse mentoring programs. These programs will allow you to capitalize on different skills sets and allow for a more effective work environment (plus it’s fun)! Always get staff input and create incentives to get involved. Maybe a cool retreat or day out of the office for mentors and mentees? I mean seriously, who doesn’t want to spend a day out of the office? ### SET SMART GOALS Whatever goals you set for this year, make them [SMART](https://www.elevationweb.org/blog/smart-goals-for-your-nonprofit): specific, measurable, attainable, relevant and time bound. Goals are essential for moving our organizations forward but can only do so if they are realistic! Using the SMART goals framework allows you and your staff to set goals that are sure to get your nonprofit off on the right foot. ### INCREASE EMPLOYEE SATISFACTION AND REDUCE TURNOVER We know that turnover can be high in the nonprofit world. Low salaries and huge workload can lead to [quick burnout](https://www.elevationweb.org/blog/7-ways-to-re-energize-your-staff-for-the-new-year) but there are ways to ensure that your staff is healthy and happy this year! Regularly check-in with your staff to see how they are doing and how you can improve their day-to-day work functions and overall jobs. Taking staff complaints seriously and making changes will also lead to a more satisfied office. When wanting to retain younger staff members, offering pathways for growth and development is essential. Being sure to offer career advancement opportunities will go a long way in keeping your young talents. In addition, when staff does choose to leave, make sure a thorough exit interview is conducted that addresses both positive and negative aspects of their position. ### GET CREATIVE WITH DONATION OPTIONS Give your potential donors more options for donations. Allow for program choices, varying gift amounts or reoccurring donation options. We love how [Pedal Revolution,](http://pedalrevolution.org/) a nonprofit bike shop in San Francisco, allows for bike donations! This is super relevant to their mission and gives individuals cool new opportunities for donation. Resolve to add one additional donation option to your repertoire this year (maybe birthday donations?)! ### ### START EARLY With the rise of social media, procrastination is at an all-time high. I know because I am seriously struggling to not check my Instagram right now. Instead, resolve to get started on projects earlier this year. Start designing your end of the year fundraising campaign or gala now. Or maybe lay out a calendar of the year with large projects already sketched out. Think about getting started on that new initiative or program just a few months earlier. By giving yourself adequate time you will find that you are able to anticipate problems and come up with creative solutions leading to more successful events and initiatives. ### WEBSITE RE-DESIGN You knew this one was coming, didn’t you? This year [might be the year](https://www.elevationweb.org/blog/new-year-new-website) for your nonprofit website overhaul. Use the calendar you already created for those projects above and set aside the time (and funds) to do so! We know that this can be a big undertaking but that’s why we are here to help. Check out our [free crash course on nonprofit web design](https://go.elevationweb.org/crash-course-nonprofit-web-design). ## Nonprofit New Year’s Resolutions FAQs ### What are good New Year’s resolutions for a nonprofit? Focus on organizational health: diversify your board, strengthen donor relationships, refresh your website or brand, improve how you measure results, and plan communications in advance. Choose a few intentional goals you can actually achieve. ### Why should nonprofits diversify their board? A board with varied backgrounds, skills, and perspectives makes stronger decisions and better reflects the community you serve. Diversity broadens your network, expertise, and reach. ### How can we improve donor relationships in the new year? Thank donors promptly and personally, report back on impact, and communicate year-round rather than only when asking for money. Consistent, genuine stewardship keeps donors engaged and giving. ### Is the new year a good time for a website refresh? It can be, a refreshed, mobile-friendly site improves trust and giving, and the new year is a natural planning moment. Audit your current site for outdated content and poor mobile experience first. [Web design services](/services-ux-ui-design/) can help. ### How do we make resolutions that actually stick? Keep them specific, assign ownership, and break them into measurable steps with check-ins through the year. A few well-defined goals with accountability beat a long list of vague intentions. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Nonprofit Tools --- ### [How to Write a Nonprofit Vision Statement](https://www.elevationweb.org/blog/how-to-write-a-nonprofit-vision-statement/) **Published:** July 2, 2019 **Author:** lauren-uhl **Content:** **A nonprofit vision statement describes the better future your organization is working to create, the world as it would look if your mission fully succeeded. It’s aspirational rather than operational, kept short and inspirational, and it guides long-term direction while motivating staff, board, and supporters around a shared goal.** Close your eyes for a moment and imagine this: What would the world look like if your nonprofit achieved **maximum influence**? What injustices would be eradicated? What demographics would be uplifted? What core values would become universal? Now, open. Congratulations! You’re halfway there to conceptualizing your vision statement because in essence, it should mirror this potential reality. Now comes the technical side: in order to successfully construct your vision statement, you should write it in a concise and inspirational way. ## Keeping it concise The key to a concise vision statement is having a clear focus of the need your nonprofit will serve, or the injustice it will alleviate. You can pull ideas from your mission statement, but remember: your mission statement is a phrase guiding and defining your nonprofit, whereas your vision statement articulates an ultimate goal of your nonprofit. To help you differentiate the two, we’ve created a fun mission statement generator that you can compare to your new vision statement: [![GET MISSION STATEMENT IDEAS](https://www.elevationweb.org/wp-content/uploads/2026/06/b28083f3-d13b-4af0-aebf-85a5fdbb7350.png)](https://cta-redirect.hubspot.com/cta/redirect/2773709/b28083f3-d13b-4af0-aebf-85a5fdbb7350)So far, the average vision statement is roughly 15 words, but it doesn’t have to be this long. In fact, some of the most powerful visions statements are between 5 and 7 words! Below are a few strong examples of SUPER concise vision statements: - **Feeding America**: A hunger-free America (4 words) - **Oxfam**: a just world without poverty (5 words) - **TED Talks**: Make great ideas accessible and spark conversation. (7 words) - **The Nature Conservancy:** To leave a sustainable world for future generations. (8 words) If you are struggling to encapsulate your vision statement in a few words, fear not! Below are examples of less concise, but highly effective vision statements: - **Teach for America**: One day, all children in this nation will have the opportunity to attain an excellent education. (16 words) - **Clinton Foundation**: To implement sustainable programs that improve access worldwide to investment, opportunity, and lifesaving services now and for future generations. (19 words) - **The Trevor Project**: a future where the possibilities, opportunities, and dreams are the same for all youth, regardless of sexual orientation or gender identity. (21 words) ## Making it inspiring We all know what it feels like to be inspired: our heart drops a little, we get chills down our arms, and we nod our heads in agreement. The powerful force of inspirational vision statements, when harnessed properly, can motivate followers to make that dream a reality. Now writing inspirational vision statements is no easy task. To make it easier, here are some tips to consider: ### **Return to your mission statement** Your mission statement is the foundation from which your vision statement will spring from. While it’s best to use separate language, it’s key that your vision statement is grounded in the original mission’s ideas. ### **Revisit testimonies of those who have benefitted from your nonprofit** There’s nothing as touching as the stories of those whose lives have transformed as a result of your nonprofit. Revisit their testimonials harness their passion into your vision statement. The raw inspiration from their unique experiences will function effectively into writing your vision statement. ### **Utilize pathos** Pathos, a rhetorical device appealing to emotions, is designed to pull on the audience’s heartstrings for a given cause. This strategy has been proven instrumental in nonprofit marketing and fundraising. Why not utilize it in your vision statement? It surely will add a pop of inspiration to it! ### **Learn from the Masters** For more inspiration, view our post of exemplary vision statements from other nonprofits. ## [20 Inspirational Vision Statements](https://www.elevationweb.org/blog/nonprofit-vision-statements) ## Nonprofit Vision Statement FAQs ### What is a nonprofit vision statement? It’s a short, aspirational statement describing the future you’re working to create, the world as it would look if your mission fully succeeded. It paints the destination, while your mission describes how you’ll get there. ### What’s the difference between a vision and a mission statement? A vision statement describes the future you want to create; a mission statement describes what your organization does to get there. Vision is the aspiration; mission is the action. ### How long should a vision statement be? Keep it to one or two concise, memorable sentences. A vision statement should be easy to recall and repeat, so resist the urge to explain every detail, focus on the future you’re striving toward. ### What makes a vision statement effective? It’s aspirational, clear, and focused on impact rather than activities. A strong vision inspires your team and supporters, stands the test of time, and gives long-term direction without describing day-to-day work. ### Who should be involved in writing it? Involve leadership, board, and key stakeholders so the vision reflects shared values and earns buy-in. Collaborative input helps ensure the statement truly represents the organization’s purpose. ![author avatar](https://secure.gravatar.com/avatar/2200beec1cd27c82ca5debf7aaa8f747044cbddb1373c7b416e25b9c906b1c0b?s=300&d=mm&r=g) lauren-uhl [See Full Bio](https://www.elevationweb.org/author/lauren-uhl/) [ ](https://www.elevationweb.org/author/lauren-uhl/) **Categories:** Nonprofit Branding --- ### [5 Strategies for Using Webinars to Grow Your Nonprofit](https://www.elevationweb.org/blog/5-ways-to-use-webinars-to-grow-your-nonprofit/) **Published:** March 16, 2020 **Author:** sonia-khosla **Content:** **Webinars help nonprofits grow by reaching audiences who can’t attend in person, educating supporters, showcasing impact, recruiting volunteers, and capturing engaged leads for follow-up. Because video content is easy to join and increasingly preferred, webinars let you build relationships and expand your supporter base without the cost and barriers of in-person events.** How many times have written out a lengthy report without knowing whether it will be read? How many times have your members not attended an event due to the long commute or travel required? With the internet at our fingertips, it’s much easier to dial in than to drive in to a seminar or event. Audio and video content is growing exponentially in popularity, and many prefer it over text. Technology is also providing new possibilities for including previously excluded audiences (busy parents, people lacking transportation or with limited mobility). As a nonprofit serving your community, you hope to engage as many members and inspire as large of an audience as possible. Your organization might also have members spread out across the country and lack the funds to organize in-person events in each city. That doesn’t mean you can’t create interactive and informative events for sharing ideas and content with your audience. Whether your organization needs to share information across space or time, webinars can help you save money, increase engagement with existing supporters, and onboard new members. ## What are the different webinar types? Webinars are any type of online-based event that allows people from across the globe to connect and learn in a common digital space. They are hosted on platforms that manage registrant sign up, log in, and content sharing. Webinar types can vary from seminars to workshops to trainings, thought-leadership, fundraising and more! ## How can webinars help your nonprofit? Hosting and having your members attend webinars are both helpful to your nonprofit’s growth. If you’re looking to improve your member’s professional skillset or onboard new members, you can use a webinar to reach your audience anywhere, anytime. Webinars are also an underutilized but ideal way to rally donors and supporters for fundraising, program development and advocacy. **Advantages of webinars include…** - Cost effectiveness - Breaking down complex topics into step-by-step visual representations with accompanying audio - Opportunities for interacting and engaging with guest speakers and the hosts - Increased engagement with polls and Q&A periods that reach a global audience - Recordings, slides, and additional resources can be shared after the event Here we cover 5 ways you can use webinars to grow your nonprofit: ## 1. Raise Your Donors’ Awareness Every nonprofit knows the value of their donors. But are your donors up-to-date on the value of your work? As a nonprofit that relies on donors for contributions, webinars can be an affordable educational tool for raising awareness about your organization’s latest accomplishments. Webinars are an excellent and more engaging alternative than an annual report, and offers donors the flexibility of interacting from the comfort of their own homes. Webinars contain interactive elements which give you the flexibility to use presentation slides, diagrams, polls, and questions to open up dialogue with large audiences. Donors can ask questions in real-time and without the expense of organizing an in-person event. Organizing such an event as a thank-you to donors allows them to see where their donations go and how your organization is making a difference. Conveying this information is how you build trust with donors and capture recurring donations future growth. **Pro Tip:** Take your camera or smartphone outside to share real-time footage of your nonprofit’s activities. It helps to build trust and showcases how your nonprofit helps specific communities or the local neighborhood where donation dollars are put to use. ## 2. Train and Onboard Staff and Volunteers Whether you’re a local or global nonprofit, webinars are the easiest way to bring your team of staff and volunteers together for training or team meetings. Nonprofits can take advantage of webinars for onboarding or updates without having to spend much money, and can even bring people from different offices together without needing travel funds. Webinars make these meetings seamless because you easily repeat or replay the same training or workshop for new members or staff and can be followed-up on via automatic emails with recordings, handouts, or next steps to take. Creating data visualizations for your presentation makes it easier for staff and volunteers to follow along and pay attention. Content can be transformed into other materials such as infographics or blog posts, and combining multiple presentations can help to create a training manual or plan. ## 3. Engage New Audiences If you want to build and expand your nonprofit’s reach, you need [innovative ways to reach new nonprofit audiences](https://www.elevationweb.org/google-adwords-grant/). Webinars can help you meet new people and leverage your network of existing advocates to bring in new ones. Consider inviting a guest speaker or guest organization in order to grow your organization’s reputation among audiences with whom you haven’t previously interacted. Guest speakers can share inspirational stories, and might inspire your existing members to invite their friends. The guest speaker will also have their own audience who might also be interested in supporting your organization. This is a great opportunity for coalition building and raising your organization’s profile in the community. **Pro tip:** Increase sign-ups and attendance for your webinars using these [email marketing best practices](https://go.elevationweb.org/why-email-marketing-is-essential-for-your-nonprofit). ## 4. Share Your Nonprofit’s Story Sometimes we are so focused on nonprofit storytelling and social media that we don’t use the best source/medium to showcase it. The next time you want to share your organization’s recent success story in a blog or video, consider running a webinar. Webinars allow you to tell a powerful story by introducing, presenting and showcasing your achievements in front of an audience’s undivided attention. Webinars allow you to create more captivating content by leveraging narration and building empathy and emotion. Connect with your community and broader global audience using captivating storytelling tools. With the right marketing promotion, you can create a greater sense of imagination, emotional response and urgency for your nonprofit using a webinar. ## 5. Mobilize a Fundraiser As a nonprofit, you have definitely held numerous fundraisers, but are probably always looking for [new fundraising ideas](https://www.elevationweb.org/resources/). You probably also struggle with how time-consuming and costly most fundraisers are. Webinars can save the day by replacing an in-person fundraiser. They can be extremely effective for a crisis-control campaign or emergency disaster as they can help boost donations quickly. Think of these types of webinars as modern, digital versions of the telethon. Whichever webinar type you decide to begin with, make sure you have a decent marketing plan, are very clear about the start time, and test things out in advance. Then when the time comes, enjoy engaging with your audience, answering questions, and sharing case studies and stories. And don’t forget to end with a call to action! ## Nonprofit Webinar Strategy FAQs ### How can webinars help a nonprofit grow? Webinars reach people who can’t attend in person, educate supporters, demonstrate your impact, and capture engaged leads you can follow up with. They’re a low-cost way to build relationships and expand your audience. ### What topics make good nonprofit webinars? Choose topics that serve your audience, educational sessions, expert panels, program updates, impact stories, or how-to trainings. The best topics offer real value while naturally connecting back to your mission. ### How do webinars help with lead generation? Registration captures contact details from people interested enough to sign up, giving you warm leads to nurture toward donating or volunteering. Following up promptly after the session is where much of the value comes from. ### Do webinars require expensive technology? No, accessible video conferencing tools make webinars affordable for most nonprofits. Focus your effort on clear content and promotion rather than elaborate production. ### How do we get people to attend our webinar? Promote it across email and social well in advance, make the value clear, keep registration simple, and send reminders before the event. Recording the session also lets you share it with those who couldn’t attend live. [Marketing support](/services-growth-marketing/) can help drive registrations. ![author avatar](https://secure.gravatar.com/avatar/f6f1cbe08869bc925e1c494a1e4cb44922ecc7e36215adf9317a79af7bc64ab6?s=300&d=mm&r=g) sonia-khosla [See Full Bio](https://www.elevationweb.org/author/sonia-khosla/) [ ](https://www.elevationweb.org/author/sonia-khosla/) **Categories:** Nonprofit Tools, Storytelling --- ### [10 Pro Tips for Securing Your WordPress Website](https://www.elevationweb.org/blog/10-pro-tips-for-securing-your-nonprofit-wordpress-website/) **Published:** March 11, 2021 **Author:** Luis Fretes **Content:** **Securing a nonprofit WordPress website comes down to consistent fundamentals: keep core, themes, and plugins updated, use strong passwords and limited user roles, install a reputable security plugin, enforce HTTPS, run regular backups, and remove anything you don’t use. Because WordPress is so widely targeted, these basic practices block the vast majority of common attacks.** Many nonprofit organizations sign up for WordPress so that they can create a professional-looking website to spread awareness about their cause. It is estimated that over 409 million people visit 20 billion [WordPress](https://wordpress.com/activity/) web pages each month, which makes it one of the most popular content management systems in the world. Because of this, it’s not unusual for hackers to target sites built with WordPress and try to exploit their hidden vulnerabilities. Fortunately, there are various steps your nonprofit organization can take to make your WordPress site more secure. Here are ten tips that will make your website less vulnerable to users with a malicious agenda. ## **1. Backup Your Website Before Major Changes** Before you begin implementing different security measures, remember to make a backup of the website. It’s always a good idea to back up your website’s code as a general precaution whenever you plan to make major changes such as changing the theme or installing a complicated plugin. Besides creating manual backups yourself and storing the code somewhere safe, you can also contact the website hosting provider and ask if there is an option to automatically schedule routine backups as insurance. ## **2. Secure the WordPress Admin and Login** The best way to prevent someone from tampering with your nonprofit website is to secure the WordPress admin and login area. You can do this by limiting the number of failed login attempts and install a plugin that can track the IP address of the computer making each attempt. The plugin can later block the IP address if there are multiple failed attempts and the activity looks suspicious. You can also change the default wp-admin login URL to something more discreet since many hackers know the default login URL for almost every WordPress site is “domain.com/wp-admin”. ## **3. Remove the WordPress Version From the Website** While you are renaming the admin section, you should strongly consider removing the specific WordPress version from the website if it’s visible online. An older version of the software shows others that the website is outdated and could be a potential backdoor for hackers. If you don’t know how to remove this from your [nonprofit WordPress](https://go.elevationweb.org/website-maintenance) website, please consider hiring an experienced agency that specializes in your specific industry. ![Lock](https://www.elevationweb.org/wp-content/uploads/2026/06/roth-melinda-Ff73ThfMLeM-unsplash-1-scaled-1.jpg) ## **4. Rename the Website Database to A Unique Name** Another tip is to rename the website database and the table prefix so that no one else can gain access to the website’s private database. Since it’s widely known that ‘wp\_’ is the default name, try to choose a unique combination of characters to replace it that would be extremely difficult for someone else to guess. ## **5. Setup and Enable Two-Factor Authentication** Two-factor authentication can add an extra layer of protection to your organization’s website from outsiders. The authentication method is an additional step that can keep accounts secure by requiring the user to know a login password and a secondary key or code that’s usually sent to a registered phone number or email address. The best part about this strategy is that even if someone correctly guesses your password, it’ll be highly unlikely that they’ll also have access to the contact information tied to the account. Once two-factor authentication is enabled, only people who are trusted with the website’s login information and secondary code will be able to access the site. ## **6. Update and Restrict the Website’s File and Server Permissions** Next, you can restrict user permissions so that only certain people can manage files and create folders on the server. Permissions dictate what users can do with a file and come in three different levels: execute, write, and read. Users with permission to execute have full access to the directory and can run scripts/programs inside a file or folder. A user who was granted permission to write can alter and edit files. Meanwhile, other people who were designated read only are simply allowed to view the contents of the directory without making any changes at all. Remember to update the permissions with caution since if the update is done incorrectly it can block WordPress from running certain scripts or opening folders. ## **7. Choose a Secure Website Hosting Company** Another way to protect your nonprofit organization’s website against virtual threats is to use a hosting company that specializes in WordPress security. Ideally, the best website hosting vendor would have updated, high-quality servers and virtually no downtime. The service provider should also be configured with the safest networking, firewalls, and file transfer encryption protocols to prevent outsiders from accessing your organization’s private content. Contact different vendors and compare their rates and service offerings before making a selection. ## **8. Update the Website’s PHP (Hypertext Preprocessor) Version** WordPress is created with a programming and scripting language called PHP. It’s generally recommended that an up-to-date, well-designed [nonprofit WordPress website](https://go.elevationweb.org/webinar-anatomy-of-a-nonprofit-website) should use the 7.3, 7.4, or the latest 8.0 PHP version so that it’s as fast and secure as possible. Websites that run on older versions may run more slowly and be more vulnerable to outside cyber threats. ## **9. Reset Your Passwords Often** When was the last time you changed the website’s login password? Do you think it may be scribbled down on a note somewhere or in an area where people who are not in your organization may have access to it? If you can’t remember, it’s better to be safe than sorry and update it! If possible, try to reset the password at least every six months or once a quarter. You and the rest of your team can also decide if you’d like every user or staff account to change their own individual passwords as well. ## **10. Update the Website Themes and Plugins** Lastly, remember to update the website Plugins and Themes so you’re only using the latest version. This will protect you from potential bugs or security issues due to outdated plugins. Very old plugins can also slow the website down and become a vulnerable entry point for hackers. Please contact us today to learn more about how to[ keep your nonprofit’s WordPress site secure.](https://go.elevationweb.org/website-maintenance) ## Nonprofit WordPress Security FAQs ### How do I secure a nonprofit WordPress website? Keep WordPress core, themes, and plugins updated, use strong unique passwords, limit user permissions, enforce HTTPS, run a trusted security plugin, and back up regularly. These fundamentals stop most common attacks. ### Why are WordPress sites targeted so often? WordPress powers a huge share of the web, so attackers build automated tools to scan for known vulnerabilities at scale. The good news is that most attacks exploit outdated software and weak passwords, both of which are preventable. ### Do nonprofits really need website backups? Yes, backups are your safety net if your site is hacked, broken by an update, or lost. Keep recent backups stored off your server and test that you can actually restore them. ### What’s the simplest way to improve WordPress security? Update everything promptly and use strong, unique passwords with limited admin accounts. Outdated plugins and weak logins are the two most common entry points, so closing them removes most of your risk. ### Should we manage security ourselves or get help? It depends on your team’s capacity. Many nonprofits opt for a managed plan so updates, backups, and monitoring happen reliably without relying on volunteer time. [Website maintenance and security services](/services-website-maintenance/) can handle this for you. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-luis-freteselevationweb-org.jpg) Luis Fretes [See Full Bio](https://www.elevationweb.org/author/luis-freteselevationweb-org/) [ ](https://www.elevationweb.org/author/luis-freteselevationweb-org/) **Categories:** Nonprofit Web Hosting, WordPress Maintenance --- ### [Let's Get Visual: Nonprofit Data Visualization](https://www.elevationweb.org/blog/nonprofit-data-visualization/) **Published:** June 1, 2016 **Author:** becca-bloch **Content:** **Nonprofit data visualization is the practice of turning numbers and outcomes into clear visuals, such as charts, infographics, and maps, so supporters can quickly grasp impact. Well-designed visuals make abstract results tangible, build trust through transparency, and motivate donors by showing exactly where their support goes.** After all your nonprofit’s hard work, how do you show it? Increasing numbers of nonprofits are utilizing data visualization to present results, successes, and accomplishments to their donors and investors. Nonprofit data visualization can effectively impact and motivate your audience, change minds and spark action. ## **What is Nonprofit Data Visualization?** Nonprofit data visualization is where numerical information and pictorial figures meet. They interactive data illustrations used to explain **abstract concepts, help compliment fundraising efforts, and highlight where the donated funds are going**. In today’s society, numbers, data, and statistics have an important story to tell- especially within the nonprofit community. A growing number of organizations are relying on visualizations to transform the way they reach their public and improve the way they drive their mission. **The key, show don’t tell.** ## Why is Nonprofit Data Visualization Important? More data is being produced now than ever before leaving your nonprofit with a tough yet important task: **transforming your complex numbers into easy to understand visual diagrams.** It is crucial to effectively communicate your nonprofit’s progress and outcomes. Whether it be your nonprofit’s event results, member demographic, donor giving patterns, etc. visualizing your data will help draw conclusions in an easy- to- read manner. The numbers alone just don’t cut it these days. If visualized data is used correctly it is the perfect way to engage your audience while successfully getting your point across. ## Overall Tips to Keep in Mind: - Keep it Simple: Think about how you can break down the data in a well-organized manner, making it easy for your readers to follow while providing them with the information that truly matters. You want the information displayed to catch the reader’s attention, be concise, and continue engagement throughout. - Aesthetically Pleasing: Use a simple color palette that is [attractive to the eye.](https://blog.kissmetrics.com/psychology-of-color-and-conversions/) Be selective with the colors, icons, fonts, and images you decide to use as you want to make sure they directly relate to the information displayed and don’t distract the reader. If the design gets in the way of your nonprofit data visualization, it is not doing its job. - Be Honest: The numerical information provided in your visuals should be pure and original. Although you are trying to further your nonprofit’s cause do not twist, alter, or leave out important data. ## Ways to Use Data Visualization: - **Launch an awesome campaign:** Create a visual that is shareworthy. You want your public to get involved as well as get their network involved. - **Provide updates on a fundraising efforts/ events:** Keep your donors motivated. Show them the tremendous impact of their contributions to receive continuous support in the future. - **Express a problem:** Explain to your audience the problem your nonprofit is trying to solve. Give facts and figures that will catch supporters attention. - **Share a human interest narrative:** This taps into the pathos approach, appealing to your viewer’s emotions. Which as we know, individuals are more likely to donate, share, and take action when they are emotionally aroused. - **A year in review:** Use this space to visualize your annual report- the transformations, efforts, donations, events, etc. Ditch the typical lengthy annual report, and get creative, ultimately getting your members to actually read it! Your options are endless! No matter which way your nonprofit decides to use data visualization, your goal is to compel viewers to take action. So the question is, how do you do this? ### **1. Infographics** Infographics are the perfect example of nonprofit data visualization. They are a great (and creative) approach to attract supporters and spread awareness for your cause. [Infographics](https://www.elevationweb.org/blog/web-design/donation-landing-page-infographic/) integrate words and graphics into a clear, dynamic, and fun- to- read design. World Policy Center[![worldpolicycenter.orgpoliciesdoes-the-constitution-explicitly-protect-womens-right-to-equality-in-marriage-in-all-aspects-including-entering-existing-and-within-marriage](https://www.elevationweb.org/wp-content/uploads/2026/06/worldpolicycenter.orgpoliciesdoes-the-constitution-explicitly-protect-womens-right-to-equality-in-marriage-in-all-aspects-including-entering-existing-and-within-marriage.png)](https://www.worldpolicycenter.org/policies/does-the-constitution-explicitly-protect-womens-right-to-equality-in-marriage-in-all-aspects-including-entering-existing-and-within-marriage) ### **2. Timelines** Use timelines to chronologically display the history and process behind your nonprofit. Timelines provide your viewers with a captivating illustration of your organization’s progress and your hopes for the future. They are easy to follow and give your supporters an inside look as to how the need to advocate for your cause got started. [![Nonprofit Data Visualization](https://www.elevationweb.org/wp-content/uploads/2026/06/TIMELINE-GIRL.jpg "Elevation")](http://www.girleffect.org/) Girl Effect ### **3. Maps** Maps are an extremely beneficial visual element to implement. They show where your money is going, your locations, and essentially your nonprofit’s reach. This is especially true for those organizations whose work is primarily overseas. Sometimes it is hard for your public to really understand the extent and impact their efforts have (especially when it is across the globe). With a map feature, your nonprofit is communicating and illustrating just that, the simple idea that the world is a lot smaller than we think. This, in turn, makes your mission feel more tangible.[![Nonprofit Data Visualization](https://www.elevationweb.org/wp-content/uploads/2026/06/MAP.jpg "Elevation")](https://projectcure.org/) Project C.U.R.E [![Nonprofit Data Visualization](https://www.elevationweb.org/wp-content/uploads/2026/06/MAP-2.jpg "Elevation")](http://www.counterspill.org/) CounterSpill ### **4. Graphs** Graphs are probably the most straightforward visualization approach. If your nonprofit already uses Microsoft excel, creating a graph should be a piece-of-cake. You can use graphs to demonstrate where donors funds are going, the progress of a campaign over time, the severity of a problem, and many other statistics! ![Nonprofit Data Visualization](https://www.elevationweb.org/wp-content/uploads/2026/06/GRAPH.jpg "Elevation") #### Need some tools to help you create these awesome visuals? Try getting started with these: - [Tableau Public ](https://public.tableau.com/s/) - [Piktochart ](https://piktochart.com/) - [Venngage ](https://venngage.com/) - [Canva](https://www.canva.com/) - [Visually ](http://visual.ly/) ## Data Visualization FAQs ### What is nonprofit data visualization? It is presenting your data and outcomes visually, through charts, infographics, maps, and graphics, so audiences understand them at a glance. It turns raw numbers into a story about your impact. ### Why should nonprofits use data visualization? Visuals make complex results easy to understand and emotionally resonant, build trust through transparency, and help donors see the difference their gifts make. Clear visuals often persuade better than text alone. ### What data should nonprofits visualize? Impact metrics, how funds are used, program reach, and progress toward goals are strong candidates. Focus on the numbers that matter most to supporters and tell a clear story. ### What makes a good data visualization? Clarity, honesty, and simplicity. A good visual highlights one key point, uses accurate scales, and avoids clutter so the message is obvious. Misleading or busy charts erode trust. ### Where should we use data visualizations? On your website, in annual reports, in fundraising appeals, and across social media. Adapt the format to each channel so the impact is easy to grasp wherever supporters encounter it. ![author avatar](https://secure.gravatar.com/avatar/d43c8f9fee6e2cb809daec668cde93a27a7bff13140a1bd1fce2bebb3304a9cc?s=300&d=mm&r=g) becca-bloch [See Full Bio](https://www.elevationweb.org/author/becca-bloch/) [ ](https://www.elevationweb.org/author/becca-bloch/) **Categories:** Graphic Design --- ### [6 Rules for a Trusted Nonprofit Website](https://www.elevationweb.org/blog/6-rules-for-a-trusted-nonprofit-website/) **Published:** January 3, 2023 **Author:** emily-friedrichs **Content:** **A trusted nonprofit website is one that communicates your mission clearly, is easy to navigate, and gives visitors confidence to act. Trust comes from practical design choices: clear navigation between pages, consistent branding, readable content, visible proof of impact, mobile-friendliness, and obvious next steps that guide supporters toward donating or getting involved.** As a nonprofit organization, your website plays a crucial role in communicating your mission, services, and impact to potential donors, volunteers, and beneficiaries. It’s important to ensure that your website not only provides valuable and relevant information, but is also easy to use and inviting so that the user engages with the web content. Here are six rules for web design that will build trust and credibility with your audience: ## 1. Every Page Should Lead Somewhere Else Avoid dead-ends; not only do search engines penalize them, but users find using the “back” arrow awkward. Include ways to navigate to additional content, whether it’s another internal page or an external source of information. This helps to keep the user engaged and encourages them to explore more of your website. For example, Africa Uplifted includes some continued reading options at the end of all their internal pages, providing a clear path for users to follow. ![Screenshot of the bottom of a page from Africa Uplifted, with 3 cards for "Our impact: View more", "Support Us:View more" and "News: View more" above the website's footer](https://lh5.googleusercontent.com/7eLKJyfOi2LmyTDAq9nsjrSQrTcCJ2TxrBnUUoPffCBZsJtM1zGeOD4IvTV9XMm9_jGtvCCG18qs5k__3MPmqSzq47veLAAh7ymrQVihjIbgkuhJM7Kx7o0CVBce6iOiLibnf1rWhlFMmm24RJpD0S2l7G63ovSSxq2D5dCqd7VrjQrSlmrG2V34h7pt)There is one near exception, which is your Donate page. You should remove all distractions from that page in order to direct the user’s focus to completion of the Donation form. Just don’t make the mistake of dead-ending after the donation is complete. Rather than a simple “Thank you” message, display content about your impact. Half of the joy of giving is the reaction of the recipient. Increase the warm glow a donor experiences after giving to your nonprofit with a meaningful demonstration of its impact, and donors will come back to give more frequently and generously. ## 2. Don’t Give Information All at Once Provide just enough information to pique the visitor’s interest and guide them towards their desired destination. Examples include highlighting key points or offering a brief overview, while reserving more detailed information for dedicated pages. Below, ZEMA highlights short-term volunteer options on their homepage, while providing all the details on a separate page. ![Screenshot of ZEMA's homepage: a blurb next to a photo says "Get Involved: short term or part-time missionary opportunities for a period of time ranging from weeks to a few years. Learn more"](https://lh6.googleusercontent.com/Xbs4_1NfVlMqLypvhmBR-tezHKNMmRsDx_1_AakWeZTseTFesQPmrUHstpBiFTBL6BvFUUk9M3vjKM3mggzaj5gYRSGDOiKykP6Fvve3YGwnMbWGNtPHftfheNCwiDCmrYFyEgZldmXC3OJOWEPg0ihCRkY08K20vtVx9eLgY2251YK_wpjUC_s3yQ_2) ## 3. Consider the Needs of Older Users Not all users have the same level of familiarity or comfort with technology. Studies have shown that people over the age of 55 are twice as likely to make mistakes when using websites, take longer to complete tasks, and are more likely to abandon tasks. A remote user test of [257 participants](http://miratech.com/blog/user-testing-old-young-age-difference.html) found that the failure rate for tasks was almost double among older users when compared to those under age 20. If your target audience skews older, it’s important to make your website as easy to use and clutter-free as possible. This includes fewer layers of navigation as well as fewer steps to complete a task, i.e., stripped-down menus and simplified check-out. ![Screenshot of the "Choice in Aging" website, which includes plenty of white space between elements and clear CTAs, such as "Read about it here"](https://lh5.googleusercontent.com/w0W_mZ0iO44YDoXO2PC0R06jdJrc1BRkZ-OTbRS7Z3c8l4KrUQqrmkfHLjiuMQ6rMDF-tEGM285_IG6DAopYCAM_eI-A0yUNEM2NNOyLD5ya69HXYmuUgGeITmNUrjIKxSCqlWIGwrIJrbT9W3FyxrDV4BeNiDFyGSSs96wqB_GUbVO85HX4oA41RxCs) ## 4. Good Photography Matters (More Than You Think) Images that convey strong emotion have a positive impact on conversions. Research has found that a person conveying emotion can have a [larger impact on conversions](http://www.conversionvoodoo.com/blog/2011/09/eye-tracking-studies-will-kill-conversions-on-your-landing-page-optimizationtests/) than a calm person looking at the call to action. Several heat map studies have also shown that people follow the direction of a model’s eyes. If you need to get people to focus not only on the beautiful model but the content next to them, make sure they’re looking at or orientated towards that content. Your best option may be to combine the last two approaches—choose an emotional display from a person who’s also looking at the desired spot on the page, like Dreamscape does below. Just don’t use generic stock photos: [high-quality, relevant photos](https://www.elevationweb.org/blog/dos-and-donts-of-stock-photography-in-web-content) have a vastly larger impact. Whenever possible, opt for real images that show your organization in action (ask a volunteer to be in charge of taking photos)! ![Donation thank-you page from Dreamscape with a young child doing a fist pump pointed at the thank-you message and looking excitedly at the user while holding in their other hand a sign that says "100% of your donation helps people with disabilities"](https://lh5.googleusercontent.com/T1e-8YnPWsgJ2Q2N7oaSNguGBLtV3cfHtcb1iq8sLZpSkoDX2C5QlVE89SUZWXGf7IAxEV97qAuhEpP3-wb194M5Z1Zv_lct-GOXNB7ukW7dZ2YBK8oIOX-0VQ_jgXh-DzzHDBn_wTDFXdXDspwVjmRB_EMnsafipNQtMHtqlUzMqeweLk-iEIItyP9e) ## 5. Most of the Time, Be Conventional Readers are able to readily identify a book’s title, its table of contents, a dedication, the start of a new chapter, etc., thanks to print norms. For websites, the same purpose is performed by usability guidelines, which help visitors to navigate websites. When you stray from established web conventions, [users take 50% longer](https://vwo.com/blog/6-eye-tracking-studies-and-what-do-they-say-about-website-conversion-optimization/) to understand and use your website. Follow best practices and stand out from the crowd using design elements. Express creativity through color choices, voice, and tone and by incorporating your organization’s brand and values into your website. The site below incorporates Texan identity into its colors and logo–instead of designing a menu shaped like the Texan flag where you navigate by clicking on different flag components. ## ![Screenshot of Texas AIA's homepage design, with a logo similar to the shape of Texas and with a lone star and red and blue bars with white text reflecting the design of the Texas flag](https://lh3.googleusercontent.com/79HfJhyR6hZeytYVmewkqM-1YQHdPKmaxrAr3h3A8BVFodWvPMLS8LGnuLCxVC6qCEvWlmN4lrO1oPZvNhdvAbo6OFaxoDZyvYCR76X-ZAwGK_43tTothTCDtOFhWzsCXNV-5wLhRm5PzgvikqaB03ZnDXSy-KKs7oT6Qs2Uq1bWIoWT9rtXw9U8csxL) ## 6. Know Your Audience There’s a surprising amount of science that goes into designing a functional website. The field of user experience (UX) design emerged in the 1990s as a way to focus on human-computer interaction and the overall experience a person has interacting with technology. Despite its relatively short history, UX has had a significant impact on web design. It combines a variety of disciplines, including psychology, sociology, and computer science. Today the most popular websites and applications are those that which were designed with the strongest focus on user experience. UX design entails having a clear understanding of who your target audience is and what they are looking for when they visit your website. Through exercises such as creating user personas and mapping out user flows, you help ensure that your website creates a seamless and intuitive experience for users. [![Elevation - User Personas Template_Page_01](https://www.elevationweb.org/wp-content/uploads/2026/06/Elevation-User-Personas-Template_Page_01-1.jpg)](https://go.elevationweb.org/nonprofit-user-personas-template) When you know your audience, provide helpful information, and use convention to make tasks easy, this conveys trustworthiness. By following the above six rules, you will create a website that effectively communicates your mission and builds trust with your beneficiaries and supporters. This article was generated with minimal assistance from the [GPT-3](https://chat.openai.com/) language model trained by OpenAI. ## Trusted Nonprofit Website FAQs ### What makes a nonprofit website trustworthy? Clear navigation, consistent and professional branding, readable content, visible proof of your impact, and an easy, secure path to donate. Together these signals reassure visitors that your organization is legitimate and worth supporting. ### Why should every page lead somewhere else? Dead-end pages frustrate users and can hurt search performance. Linking to related pages or clear next steps keeps visitors moving through your site instead of relying on the back button or leaving. ### How does navigation affect trust? If people can’t quickly find what they came for, they assume the worst and leave. Simple, predictable navigation makes your site feel reliable and helps supporters reach your donate, about, and program pages with ease. ### How important is mobile experience for trust? Very, most visitors arrive on phones, and a clunky mobile experience undermines confidence instantly. A site that works smoothly on any device signals that your organization is current and credible. ### How can we build credibility on our website? Show real impact with stories, outcomes, and authentic imagery, keep branding consistent, and make contact and donation processes transparent and secure. A polished, well-organized site reflects a trustworthy organization. [Professional web design](/services-ux-ui-design/) reinforces that trust. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** UX for Nonprofits, Web Design --- ### [What Is Google AMP Actually and How Does It Work?](https://www.elevationweb.org/blog/what-actually-is-google-amp-and-how-does-it-work/) **Published:** November 24, 2016 **Author:** stefanie-pous **Content:** **Google AMP (Accelerated Mobile Pages) is an open framework launched in 2015 to make mobile web pages load very fast using streamlined HTML, restricted JavaScript, and caching. It was designed to deliver near-instant mobile experiences, though its role in search has changed significantly since its introduction.** In 2015, Google launched a new project called Google AMP, or accelerated mobile pages. These are pages that are mobile-optimized using a highly specific formula and are created to “load instantly everywhere.” ## What Actually Is Google AMP? You may have already noticed that some Google search results appear with a lightning bolt icon beside them. You may have also noticed that these pages load particularly quickly. This is because Google AMP’s combination of coding hacks and highly optimized and integrated systems make for the best and fastest search engine user experience. ![google amp serp](https://www.elevationweb.org/wp-content/uploads/2026/06/Google-AMP-SERP.png) With minimal professional optimization required, page publishers are able to make pages load faster than ever. Google AMP’s formulas for instant page loads are continuing to spread and we want you to be in the know about it. [Google announced](https://googleblog.blogspot.com.ar/2015/10/introducing-accelerated-mobile-pages.html) that some of AMP’s first major proponents included Twitter, Pinterest, WordPress, and LinkedIn, and still [continues to grow](https://www.ampproject.org/learn/who/). Is AMP a consideration for your nonprofit website? ## How Does It Work? ### AMP consists of 3 components: 1. AMP HTML: takes [basic HTML](https://www.elevationweb.org/blog/html-css-coding-for-nonprofits/) and adds **custom tags, properties, and restrictions** that **improve performance** and make implementation easier. All external resources must provide dimensions in their HTML so that AMP can determine the size and position on the page before downloading. 2. AMP JavaScript: instead of using user-written JavaScript which can delay page rendering, AMP JS is **asynchronous** and uses **optimized, custom AMP elements**. This, along with other features such as sandboxing of iframes for third-party JS, pre-calculation of page elements before loading, and disabling of slow CSS selectors, maintain **best practices for site loading speed.** 3. Google AMP Cache: uses a proxy-based CDN to deliver all AMP documents. It **automatically caches and optimizes AMP-enabled page**s, thereby improving page performance. Using this cache, documents, JS files, and images all load from the same HTTP 2.0 origin. It also boasts a validation system which, via a scan of the AMP HTML, confirms the **page will work before it loads.** Using a preconnect API, pages can be **fully rendered before a user ever clicks** on them. This way, pages load instantly upon clicking. AMP reduces the bandwidth and CPU required to pre-load this content by only rendering resources that are above the fold and CPU-inexpensive. ### To reach this Google AMP page optimization, there are a lot of stipulations to meet: - While AMP does support extensions for lightboxes, social media embeds, etc., other elements such as **forms and comments are not AMP-optimized** - All **third-party JS** must be in a **sandboxed iframe** - All **CSS** must be **in-line and less than 50KB** - **Custom fonts** must be **optimized** or loaded with **AMP font extension** - **Images** need **custom elements** and must meet **height, width, and format specifications** - **Resource downloads are prioritized by importance**. Images and ads only download if they appear above the fold or if the user is otherwise likely to see them. - There is a custom tag for HTML 5 videos, but **YouTube videos require a special component.** With the understood importance of mobile optimization, we are pretty certain that Google AMP technology will be the way of the future. Follow this step-by-step tutorial and [learn how to create your first AMP page here](https://www.ampproject.org/docs/get_started/create). We are, of course, in the very beginning stages of learning about Google AMP’s capabilities. If you have more insights or great resources to share, or even your own experiences with Google AMP, please reach out to us at [Elevation](https://www.elevationweb.org/). We’d love to hear from you! ## Google AMP FAQs ### What is Google AMP? AMP, or Accelerated Mobile Pages, is a framework for building stripped-down, fast-loading mobile pages. It uses a restricted form of HTML, limited JavaScript, and caching to make pages load almost instantly on mobile. ### How does AMP make pages load faster? It limits and streamlines the code a page can use, requires media dimensions up front to prevent layout shifts, and serves pages from a cache. Together these reduce the work a browser must do to display the page. ### What are the components of AMP? The framework has three parts: a restricted HTML format, a streamlined JavaScript library, and a content delivery cache. Each one is built to enforce speed and predictable rendering. ### Is AMP still necessary for fast pages? Modern web performance practices, such as optimized images, efficient code, caching, and a CDN, can achieve fast load times without AMP’s restrictions. Many sites now prioritize Core Web Vitals over AMP specifically. ### How should a nonprofit approach page speed today? Focus on the fundamentals: compress images, minimize scripts, use caching and a CDN, and design mobile-first. [Ongoing maintenance](/services-website-maintenance/) keeps performance strong as your site evolves. ![author avatar](https://secure.gravatar.com/avatar/082eab258f13d1f9dd235645c8ce097c4380f40b44129f307ccbda763872470f?s=300&d=mm&r=g) stefanie-pous [See Full Bio](https://www.elevationweb.org/author/stefanie-pous/) [ ](https://www.elevationweb.org/author/stefanie-pous/) **Categories:** Web Design --- ### [Design: Thinking Your Nonprofit's Digital Presence](https://www.elevationweb.org/blog/design-thinking-your-nonprofits-digital-presence/) **Published:** June 9, 2023 **Author:** santiago-abeleira **Content:** **A nonprofit’s digital presence is the full impression your website and online channels create, and thoughtful design shapes how clearly that presence communicates your mission. Because most people now browse on mobile, a strong digital presence means a mobile-friendly, well-organized, visually consistent experience that makes your cause easy to understand and act on.** In our modern era, nonprofits need to effectively leverage digital tools to forge powerful connections with their audience, raise awareness for their cause, and create meaningful impact. Now that most people access the web primarily through mobile devices, it’s more important than ever for these organizations to have a strong, mobile-friendly online presence. A well-thought-out design plays an instrumental role in shaping this presence, enabling nonprofits to express their mission and values in a compelling and engaging manner. This article will delve into the importance of design in crafting a robust digital presence for nonprofits, as well as offer some key considerations to inform your organization’s design strategy. ## Harnessing the Power of Design for a Nonprofit’s Digital Presence Design transcends mere aesthetics; it’s a strategic tool that can help nonprofits leave a lasting impression, inspire engagement, and resonate deeply with their audience. Let’s explore why design is an indispensable component of your nonprofit’s digital presence: ### Unleashing the Potential of Visual Storytelling Design empowers your nonprofit to narrate its story visually, which is a highly effective way to seize attention and elicit emotions. By employing thoughtful design elements—like colors, typography, images, and graphics—you can weave a cohesive and powerful narrative that captivates your audience. Visual storytelling is an invaluable tool for conveying your mission, demonstrating the results of your work, and inspiring action. ### Crafting a Resonant Brand Identity A carefully curated design strategy is instrumental in establishing and fortifying your nonprofit’s brand identity. This includes components like your logo, color palette, typography, and overall visual aesthetics. Consistency in branding across your website, social media, and other digital platforms not only bolsters recognition but also engenders trust with your audience. It sets your nonprofit apart and imbues it with a sense of professionalism and credibility. ### Prioritizing User Experience (UX) Design UX design is centered around crafting intuitive and fluid interactions for users of your website and digital platforms. By incorporating UX principles into your design, you can ensure that your digital assets are user-friendly, navigable, and enjoyable to use. Straightforward navigation, well-structured content, and intuitive interfaces can significantly increase engagement, invite exploration, and facilitate conversions. ### Fostering Accessibility Design is vital for making your digital presence accessible to everyone, including individuals with disabilities. Elements such as legible text, contrastive colors, alternative text for images, and navigational structures that are compatible with screen-readers should be considered to make your digital space more inclusive and equitable. By integrating accessibility principles into your design, you can provide a universally welcoming online experience. ## Critical Considerations for Designing Your Nonprofit’s Digital Presence ### Understand Your Audience Invest the time to comprehend your target audience’s preferences, demographics, behaviors, and motivations. This insight will guide your design decisions and enable you to create a visual language that resonates with your audience, fostering a deeper connection with them. ### Align Design with Your Mission Ensure that your design choices mirror your nonprofit’s mission and values. Design elements should embody the spirit of your organization, creating a coherent narrative across all digital platforms. Consider how different colors, typography, and imagery can channel the emotions and messages tied to your cause. ### Champion User Experience Adopt your website visitors’ and digital platform users’ perspective to design a smooth and intuitive user experience. This involves crafting intuitive navigation, clearly identifiable calls to action, and easily accessible information. Regular user testing and feedback collection are essential to continually enhance the usability of your digital assets. ### Optimize for Mobile In a world where mobile is the primary means of accessing the internet, it’s vital to design your nonprofit’s digital presence with mobile devices at the forefront of your considerations. Ensuring your website is responsive and adapts fluidly to different screen sizes is critical. Mobile optimization not only enhances user experience, but it also enables your audience to engage with your nonprofit’s content wherever they may be, facilitating greater outreach and impact. ### Consistency is Key Ensure a uniform design across all digital channels. This involves maintaining a consistent branding, color palette, typography, and imagery to create a coherent and recognizable identity for your nonprofit. Consistency not only reinforces your organization’s credibility but also helps to engender trust among your audience, fostering a loyal and engaged community. ## Nonprofit Digital Presence Design FAQs ### What is a nonprofit’s digital presence? It’s the overall impression created by your website, social channels, and online content, how clearly and consistently your mission, values, and impact come across to anyone who finds you online. ### Why does design matter for nonprofits? Design shapes how easily visitors understand your mission and decide to act. Clear layout, readable type, and consistent visuals build trust and make it simple for supporters to donate, volunteer, or learn more. ### Why is mobile-friendly design so important? Most people access the web on their phones, so a site that’s hard to use on mobile turns supporters away. A responsive, mobile-friendly design ensures donating and reading work smoothly on any screen size. ### How do I know if my nonprofit’s site needs a design refresh? Warning signs include a dated look, poor mobile experience, confusing navigation, slow load times, and low engagement or donations. If supporters struggle to find or do what they came for, it’s time. [UX and UI design](/services-ux-ui-design/) can help. ### What design elements build trust with supporters? Consistent branding, clear navigation, readable text, authentic imagery, and obvious calls to action. Together these signal that your organization is credible and that giving or getting involved is easy. ![author avatar](https://secure.gravatar.com/avatar/46fa3cc48c7cfe71b034120127e13140f667cbd4b664071b4bd078c5bd6f4e98?s=300&d=mm&r=g) santiago-abeleira [See Full Bio](https://www.elevationweb.org/author/santiago-abeleira/) [ ](https://www.elevationweb.org/author/santiago-abeleira/) **Categories:** Graphic Design, UX for Nonprofits, Web Design --- ### [The Ultimate Guide to Maintaining Your Non-Profit’s WordPress Website: PHP, Core, and Plugin Updates](https://www.elevationweb.org/blog/the-ultimate-guide-to-maintaining-yournon-profits-wordpress-website-php-core-and-plugin-updates/) **Published:** July 26, 2024 **Author:** Oriana Stiuso **Content:** ## Introduction A non-profit organization’s website serves as more than simply an online presence in the digital age; it is an essential resource for advocacy, fundraising, and communication. Maintaining the trust of your consumers and safeguarding critical information on your website is of utmost importance. Maintaining the most recent versions of WordPress, PHP, and plugins is one of the most important parts of website upkeep. This tutorial will explain the significance of these updates and offer advice on keeping your website safe and functional. Potential volunteers, funders, and recipients frequently find you via your website. A safe, well-kept website improves user experience and fosters trust, which makes it simpler for your audience to get involved with your goals. Ignoring updates can result in compatibility problems, sluggish performance, and security breaches, all of which can harm the legitimacy and efficacy of your non-profit. ## Enhancing Security with PHP Updates ### Role of PHP in Website Functionality The dynamic features of your WordPress website are powered by the scripting language PHP (Hypertext Preprocessor). PHP is in charge of handling databases, running scripts on your server, and providing content to visitors. The PHP version currently executing on your server has a big impact on your website’s security, speed, and theme and plugin compatibility. PHP primarily powers the interactive components on your website. It manages form submissions, pulls data from your database, and executes user requests. The PHP version being used determines how secure and effective these actions are. PHP versions that are more recent provide better performance, increased security, and upgraded capabilities to make sure your website operates securely and without hiccups. You may visit the official PHP website at [php.net](http://php.net/) to learn more about hypertext preprocessors. ### Security Vulnerabilities in Outdated PHP Versions Using an out-of-date version of PHP leaves your website vulnerable to a number of security flaws. Cybercriminals frequently use holes in earlier versions of PHP to obtain unauthorized access, insert malicious code, or initiate distributed denial-of-service (DDoS) assaults. Updating to the most recent version of PHP on a regular basis guarantees you security patches and performance enhancements. Staying up to date with PHP upgrades is an essential part of protecting donor information and preserving the integrity of your website as a non-profit. For example, security patches are no longer available for earlier versions of PHP, such as PHP 5.6 and PHP 7.0, which makes them a great target for hackers. Not only may upgrading to a supported version, like PHP 8.0 or 8.1, reduce these dangers, but it also takes advantage of performance improvements that can speed up the loading of pages and improve overall responsiveness. See the [NIST National Vulnerability Database](https://nvd.nist.gov/) for more details on the security flaws in earlier versions. ## Securing Your Site with WordPress Core Updates ### How WordPress Updates Improve Security The foundation of your website is the WordPress core, which offers the necessary framework around which all other features are constructed. Regular releases of WordPress core updates address security issues, improve features, and repair bugs. These updates maintain your website’s functionality and security against emerging threats. Every WordPress release undergoes a rigorous testing process and comes with security upgrades to fend against new threats. By keeping the core updated, you can protect your website against threats and take advantage of the most recent enhancements to its functionality and user experience. The [WordPress Codex](https://codex.wordpress.org/Main_Page) has additional information on WordPress upgrades ### Examples of Security Patches in Recent Updates For example, WordPress version 5.9 came with multiple security patches, including corrections for cross-site scripting (XSS) vulnerabilities and enhancements to the security of processing user data. By updating the WordPress core, you can ensure that your website has the newest security features to thwart potential assaults. Your website may become vulnerable to known exploits if you don’t upgrade, endangering your company’s reputation and data. Another noteworthy release, WordPress 5.8, fixed a number of vulnerabilities, including issues with objects and SQL injections. These updates strengthened your site’s defenses even further by introducing new security features like application passwords and enhanced password hashing, in addition to fixing existing concerns. Go to WordPress News for specific information on the most recent security fixes and updates for WordPress. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/shutterstock_2202460013.jpg "Elevation")**Maintaining a nonprofit WordPress website means keeping WordPress core, your PHP version, and all plugins and themes updated. These updates patch security vulnerabilities, improve performance and compatibility, and protect the donor and supporter data your site handles, which is why ongoing maintenance is essential, not optional.** ## Plugin Updates: A Critical Security Measure ### Risks of Using Outdated Plugins Plugins are necessary to extend the functionality of your WordPress website, but if they are not kept up to date, they may also pose a security concern. Hackers can take advantage of vulnerabilities found in outdated plugins. In actuality, out-of-date or badly written plugins are the cause of a great deal of successful attacks against WordPress websites. Plugins allow you to add more features to your website, like contact forms, e-commerce, and search engine optimization. However, every plugin adds a possible point of entry for hackers. By making sure all plugins are current, these risks can be reduced, and compatibility with the most recent PHP and WordPress core versions can be guaranteed. ### Importance of Updates for Security and Performance Updating your plugins on a regular basis guarantees that you get the most recent security updates, enhanced functionality, and new features. Developers make updates available to address bugs, patch security holes, and improve compatibility with the most recent PHP and WordPress core versions. Ignoring these upgrades might cause functional problems and a bad user experience, in addition to jeopardizing the security of your website. ## Best Practices for Keeping Your Website Secure ### Regular Update Schedule One of the best strategies for keeping your website safe is to set up a regular updating plan. Every month, schedule a time to install and check for updates for WordPress core, PHP, and all installed plugins. By taking preventative measures, you reduce the possibility of security lapses and guarantee the smooth operation of your website. Maintaining consistency is essential. Establishing a bi-weekly or monthly update schedule helps you maintain a habit that guards against oversight and keeps your website safe from fresh vulnerabilities. Get alerts about available updates and expedite this process by using tools such as the WordPress update manager. Visit [US-CERT](https://www.cisa.gov/sites/default/files/publications/infosheet_US-CERT_v2.pdf) for additional details on the significance of frequent upgrades. ### Using Security Plugins Adding security plugins to your website might offer an additional degree of safety in addition to keeping it updated. Plugins with capabilities like malware scanning, firewall security, and real-time threat detection include Wordfence, Sucuri, and iThemes Security. These tools assist in keeping an eye out for unusual behavior on your website and guarding against frequent threats. Security plugins can also provide comprehensive data on your website’s security state, identify and block dangerous IP addresses, and run automated scans. By using these plugins, you can immediately detect and neutralize dangers by adding an extra layer of protection. Consult the National Cyber Security Center for advice on choosing security plugins. ### Monitoring for Vulnerabilities Regular monitoring is essential in order to keep your website secure. Use security plugins, WPScan, and Google Search Console to find and fix vulnerabilities. Set up alerts to be informed of any odd activity or security concerns that require quick attention. If you remain watchful, you can react quickly to hazards and reduce the likelihood of potentially dangerous scenarios. Keeping an eye on your website’s security doesn’t have to be difficult. Numerous security plugins provide automated scans and real-time notifications so you can concentrate on your non-profit organization’s goals while still keeping your online presence safe. Consult the [NIST Cybersecurity Framework](https://www.nist.gov/cyberframework) for additional details on vulnerability management. ![Website security](https://www.elevationweb.org/wp-content/uploads/2026/06/shutterstock_1097989835.jpg "Elevation")## Conclusion WordPress website maintenance for non-profits entails more than just audience engagement and content updates. Maintaining the trust of your supporters and safeguarding sensitive data requires regularly updating your site with PHP, WordPress core, and plugins. By adhering to the best practices described in this article, your company can establish a reliable, effective, and safe online presence. For more detailed security tips, don’t forget to read our [10 Pro Tips for Securing Your Nonprofit WordPress Website](https://www.elevationweb.org/blog/10-pro-tips-for-securing-your-nonprofit-wordpress-website/). Being proactive in making security changes on your website can boost user experience, performance, and security simultaneously. By devoting the time and resources necessary to maintain an updated and secure website, you can ensure that your non-profit can thrive. You can have peace of mind that your online presence is secure, allowing you to focus on the things that matter—playing a vital role in the community! Elevation is here to support you with a range of services tailored to your needs, from regular updates to comprehensive security management. Learn more about our services and how we can help your non-profit thrive by visiting our [services page](https://www.elevationweb.org/services/sustainability-plans/). ## Nonprofit WordPress Maintenance FAQs ### Why do WordPress core, PHP, and plugins need regular updates? Updates patch security holes, fix bugs, and improve performance and compatibility. Outdated software is one of the most common ways sites get hacked, so keeping everything current is a core part of protecting your site and supporter data. ### How often should a nonprofit update its WordPress site? Check for updates regularly, often weekly, and apply security updates promptly. Test updates on a staging copy first when possible so you can catch conflicts before they reach your live site. ### What is PHP and why does its version matter? PHP is the programming language WordPress runs on. Newer supported PHP versions are faster and more secure, while outdated versions stop receiving security fixes and can break modern plugins, so keeping PHP current matters as much as updating WordPress itself. ### What happens if we don’t maintain our WordPress site? You risk security breaches, broken functionality, slower performance, and compatibility errors over time. For nonprofits, that can mean lost donations and damaged trust if the site goes down or is compromised. ### Should we handle maintenance in-house or outsource it? It depends on your team’s technical capacity and time. Many nonprofits prefer a managed maintenance plan so updates, backups, and security are handled reliably. [Website maintenance services](/services-website-maintenance/) can take this off your plate. ![author avatar](https://secure.gravatar.com/avatar/f902dbac5107660e5c3ef5cc6fa712e2782eec656658a0374bcca48816b5ba01?s=300&d=mm&r=g) Oriana Stiuso [See Full Bio](https://www.elevationweb.org/author/oriana-stiusoelevationweb-org/) [ ](https://www.elevationweb.org/author/oriana-stiusoelevationweb-org/) **Categories:** WordPress Maintenance **Tags:** Core, PHP, Plugins, Security, Wordpress --- ### [Nonprofit Communications Strategy: A Step-by-Step Guide](https://www.elevationweb.org/blog/nonprofit-communications-strategy-a-step-by-step-guide-elevationweb/) **Published:** June 30, 2020 **Author:** ronita-mohan **Content:** **A nonprofit communications strategy is a plan that defines who you are trying to reach, what you want to say, and how you will say it across channels. Build it step by step: identify your audiences, set clear goals, craft core messages, choose the right channels, create a content plan, and measure results so you can refine over time.** A strong nonprofit communication strategy helps build a loyal client base, improve revenue generation, and power the organization towards steady growth. We share a step-by-step guide on how to create a communications strategy for nonprofits that will make the process easier for all teams involved. Organizations especially must prioritize how they manage [nonprofit communications during times of crisis](https://venngage.com/blog/manage-nonprofit-communications/). Building communication strategies requires forethought before being implemented. ## Step 1: Determine the Audience ![User Persona image. Source: Venngage](https://www.elevationweb.org/wp-content/uploads/2024/02/Nonprofit-Communications-Strategy-A-Step-by-Step-Guide-ElevationWeb-2.png) If you want to communicate effectively, your messaging has to suit your audience. When your message applies to everyone, it has little chance of getting through to your core base. To define who your message is meant for, you need to create supporter personas. It is best to build [3-5 target personas for your nonprofit](https://www.elevationweb.org/blog/nonprofit-donor-personas)—these will be the ideal supporters that your communications strategy is geared towards. The information required to build a persona includes: - Demographics such as age, gender, location, and family status - Financial status - Technological affinity - Belief systems and causes they promote - Their aspirations - Jobs they are trying to get done by supporting a nonprofit - Their donation history - Why would your nonprofit appeal to them? There are a number of sources for extracting the data you need to build these personas. Designing [case studies](https://venngage.com/blog/case-study-examples/) is one effective method—not only do you directly speak to supporters to create the study, but you also look at the larger data involved in a project for context. You can also send out surveys via emails, newsletters, or by posting it on social media—make the surveys more lucrative by offering a small prize or special thank you upon completion. Use simple [online survey makers like Typeform](https://www.typeform.com/surveys/) to source this information from your supporters. Once you have an understanding of who has been most receptive to your nonprofit, you can build personas—with profiles as realistic as possible—that will guide your communication strategy. ## Step 2: Mailing Lists While you’re creating personas using surveys and case studies, you can also start building mailing lists. You should be able to get information such as names, emails, location, and other demographics from these surveys. All this data can be compiled into a simple spreadsheet or managed with [email software like Moosend](https://moosend.com/). Most software gives you access to email templates that estimate ideal scheduling times based on the recipient’s location to achieve the best open rates. Email lists can also be segmented according to user personas—such as tiered donors, casual supporters, or volunteers. Additionally you can segment by demographics, choice of communication method, or by the length of the donor or volunteer’s relationship with the organization. By creating mailing lists and segmenting them according to your audience, you are better equipped to personalize your messaging and calls-to-action so your emails engage your audience. ## Step 3: Listen to People ![Sentiment analysis graph. Source: https://www.talkwalker.com/blog/conduct-competitor-analysis](https://www.elevationweb.org/wp-content/uploads/2024/02/Nonprofit-Communications-Strategy-A-Step-by-Step-Guide-ElevationWeb.png) No communication strategy can be effective if it only accounts for one-way communication. You don’t simply want to talk at your client and donor base—you want them to interact with you. Once you have created your user personas and started building your email lists, you should start listening to conversations around your organization to tailor your messaging. Social listening is vital in this area—there are a number of [popular social media tools](http://kontentino.com) that allow you to see posts about your company by tracking your hashtag. Some of these tools also offer sentiment analysis reports that illustrate how people feel about your company—negative, positive, or neutral. This gives nonprofits a fair idea of how their messaging needs to be altered to win back donors who may not be feeling fully supported by the organization. ## Step 4: Aim For Specific Goals ![Nonprofit Fundraising Timeline. Source: Venngage](https://www.elevationweb.org/wp-content/uploads/2024/02/Nonprofit-Communications-Strategy-A-Step-by-Step-Guide-ElevationWeb-1.png) Your communication strategy can’t work if you don’t have specific goals in mind for your messaging. Without any goals, your messages won’t be focused—and they won’t produce the results you are looking for. Here are some goals that most nonprofits aim for with their communications: - Awareness for the brand, causes, campaigns, or projects - Donations, especially [fundraising for new organizations](https://getfullyfunded.com/how-to-raise-funds-for-a-new-nonprofit/) - Call for volunteers For each of these goals, you need specific metrics that you want to aim for such as increasing social media followers or website traffic by x% or procuring x number of new donors. Once your goal is defined, you can create content that will appeal to the target demographic at their point of interest. When someone is only becoming aware of your nonprofit, they may not be interested in the hard sell where you ask for donations. Instead, they will be interested in learning more about what you do and the causes you support. After they start reading those sections of your site, you can steer them towards becoming involved with your nonprofit through volunteering or attending seminars. Only after this point would it be feasible to start asking for donations or long-term investments in your nonprofit. With your specific goals in mind, your messaging can be more targeted and will gain you the results you are looking for. ## Step 5: Choose the Best Channels There are numerous digital channels that nonprofits can avail of to reach their donor base. But which channels work best for your communication strategy? While it is tempting to use every channel available to you, if you don’t have the resources to run them, this part of your strategy will fall by the wayside. Instead, it is better to examine where your donor base is—which you would have found out through the surveys and case studies when building your user personas. These are some of the popular channels you can target in your strategy: - Blogs - Broadcast media - Email marketing - Press releases - Internet search engines - Social media - Video marketing - [Webinars for donors](https://www.elevationweb.org/blog/5-ways-to-use-webinars-to-grow-your-nonprofit) - Websites - Word of mouth It isn’t possible for a nonprofit to target all these channels—especially when social media can be subdivided into multiple platforms like Facebook, Twitter, Instagram, and TikTok. On the other hand, creating a single site on a [well-chosen web hosting platform](https://www.elevationweb.org/blog/best-web-hosting-providers-for-nonprofits-updated-2021) can bring you more traffic, clicks, and revenue. Not only do you need to assess where your target base is likely to frequent, but also look at the ROI for these channels. [Email marketing has excellent ROI](https://user.com/en/blog/does-email-marketing-still-work/), whereas social media has the possibility of reaching new audiences. Determine where your target audience will be most responsive and choose your channels accordingly. ## Conclusion We have shared a five-step strategy that can be implemented for a successful 2020. To recap, these steps are: 1. Define your audience 2. Build mailing lists 3. Listen to your community 4. Set goals 5. Choose appropriate channels Building a communications strategy that ensures nonprofits can reach their target audience and boost their donor numbers can feel like a challenge. By following these steps, you can create a communications strategy that will help you attract more donors and supporters.[](https://twitter.com/venngage) ## Nonprofit Communications Strategy FAQs ### What is a nonprofit communications strategy? It is a documented plan for reaching your audiences with the right message through the right channels to support your goals. It keeps messaging consistent and intentional instead of reactive and scattered. ### How do I start building a communications strategy? Begin by defining your audiences, because a message meant for everyone reaches no one. Then set specific goals, develop core messages, pick channels, plan your content, and decide how you will measure success. ### Why is audience definition the first step? Effective communication has to fit the audience. When you know who you are speaking to and what they care about, you can shape messages that actually land, rather than diluting them to suit everyone at once. ### Which channels should a nonprofit use? Choose channels based on where your audiences are and what your goals require, such as email, social, your website, and events. Focus on a few you can sustain well rather than spreading thin across all of them. ### How do we know if our communications are working? Set goals up front and track relevant metrics like engagement, reach, sign-ups, and donations. Review results regularly and adjust your messaging and channel mix based on what the data shows. ![author avatar](https://secure.gravatar.com/avatar/10c12356e4b2668f23e06f80d03fa6cad890542bb42223c4c1e6dcd7fe46768d?s=300&d=mm&r=g) ronita-mohan [See Full Bio](https://www.elevationweb.org/author/ronita-mohan/) [ ](https://www.elevationweb.org/author/ronita-mohan/) **Categories:** Content, Storytelling --- ### [Anatomy of a Nonprofit Homepage](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-homepage/) **Published:** July 3, 2018 **Author:** emma-wolfe **Content:** **A nonprofit homepage works best when it quickly answers who you are, who you help, and what to do next. The essential anatomy includes a clear mission statement and headline, a prominent donate or primary call to action, impact and proof, navigation to key pages, and trust signals that build confidence fast.** Nonprofit websites are fundamentally different than their business counterparts. They are multifaceted and serve many different purposes from donation to events’ calendars and even to volunteer information and program resources. With this in mind, however, the anatomy of a nonprofit’s homepage and plethora of interior pages are going to look completely different from that of a traditional website. We at Elevation have been designing and developing nonprofit websites for over 10 years so we are well versed in the unique features of these sites. We thought it was high-time we shared this knowledge, so we are excited to be launching a three-part series where we break down the most important nonprofit website pages. It’s only right that we start with the homepage so let’s dive right in! Did you know that the average website user only spends about [seven seconds](https://www.tributemedia.com/blog/you-have-7-seconds-what-a-visitor-should-know-about-your-website-within-moments) evaluating your site? That means you have very limited time to really pack a punch. You want to send a message about what your organization is and what you stand for that resonates in those initial seconds and here’s the catch, do it with as little text as possible. Instead, using powerful, high-quality imagery is the way to go. ![abta homepage](https://www.elevationweb.org/wp-content/uploads/2026/06/abta-homepage.jpg) Take the[ American Brain Tumor Association](http://abta.org)’s homepage. This organization hits the mark with their choice of image, something both relatable and high quality. ABTA’s first impression includes all of the essential elements required for a nonprofit homepage. CTAs (calls-to-action) are places throughout the homepage inviting the relevant user to click the right button. The “donate button” is especially prominent and lives in the upper right corner where most are accustomed to finding it. The navigation menu is both clean and easy to use allowing for pleasant navigation. Above the menu features language changing options indicating that ABTA thought about different user groups (and language speakers) throughout the design of the homepage. The site also offers social media sharing options, another best nonprofit website practice, as well as a search function to help those looking for specific information. Overall the design and careful branding of the homepage allow it to leave its mark on the website user without it being overwhelming or overdone. Their logo is correctly placed in the upper left of the page and they use a colored filter that fits their brand standards. ![accessibility](https://www.elevationweb.org/wp-content/uploads/2026/06/accessibility.jpg) Another aspect of this homepage that makes it top notch is its accessibility feature. If you look back to the first image you’ll notice an icon of someone in a wheelchair. When that icon is clicked, this accessibility menu (shown above) appears. This menu features a ton of different options that make the site navigable by anyone. ![presenting the problem](https://www.elevationweb.org/wp-content/uploads/2026/06/presenting-the-problem.jpg) ABTA explains the problem that their organization addresses in their “About Brain Tumors” section. This is an example of really well laid out content. The homepage flows from the initial image to the issue topic. In terms of design, ABTA includes wonderful CTAs and again high-quality imagery with a well-branded filter over it. ![imact section abta](https://www.elevationweb.org/wp-content/uploads/2026/06/imact-section-abta.jpg) ABTA also uses their homepage to highlight the impact their organization has. Again, this is an example of well thought out content. Going from issue area to organization impact tells their nonprofit’s story and importance throughout the homepage. The carefully thought out content placement is essential. They do so again through high-quality imagery and carefully placed [text](https://www.elevationweb.org/blog/3-strategies-to-write-compelling-content-for-your-nonprofit-website-part-i). They highlight the important numbers and information through the changing of size and text color. Again, this homepage section remains well branded with CTA “learn more about our impact” guiding the user to more information if necessary. ![homepage footer abta](https://www.elevationweb.org/wp-content/uploads/2026/06/homepage-footer-abta.jpg) The final essential element of a nonprofit homepage is the footer. The footer should always contain your nonprofit’s address to boost credibility. In addition, they give options for newsletter subscription which means they are using their homepage to build their email lists as well. As with any good homepage, there have their sitemap laid out in the bottom allowing for easy navigation. There you have it, the anatomy of an awesome [nonprofit ](https://www.elevationweb.org/blog/fund-nonprofit-website)homepage! If you have any questions about how it came together or how to do it with your nonprofit’s site, drop us a line and stay tuned for next week when we break down a [donation](https://www.elevationweb.org/blog/donation-landing-page-infographic) page! ### **Continue the Series…** #### #### [](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-donation-page)[Anatomy of a Nonprofit’s “About Us” Page](https://www.elevationweb.org/blog/the-anatomy-of-a-nonprofit-about-us-page)[](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-donation-page) #### [Anatomy of a Nonprofit Website’s Interior Page](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-interior-pages) #### [Anatomy of a Nonprofit’s Donation Page](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-donation-page) ## Nonprofit Homepage FAQs ### What should a nonprofit homepage include? A clear mission headline, an obvious primary action such as donate or get involved, proof of impact, easy navigation to key pages, and trust signals. Visitors should grasp who you are and what to do within seconds. ### Where should the donate button go? Make it prominent and easy to find, typically in the header and again within the main content. Donors should never have to hunt for the way to give. ### How is a nonprofit homepage different from a business one? Nonprofit sites serve many audiences at once, including donors, volunteers, and beneficiaries, and must balance their needs. That makes clear hierarchy and navigation especially important. ### What builds trust on a nonprofit homepage? Impact stories, real numbers, recognizable partners or endorsements, transparency about your work, and a professional, secure design. Trust signals reassure first-time visitors deciding whether to engage. ### How do we improve our homepage? Clarify the mission message, surface the primary action, and remove clutter that competes for attention. A focused [design and UX](/services-ux-ui-design/) review can sharpen hierarchy so visitors act faster. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** UX for Nonprofits --- ### [How to Write a Successful Nonprofit Business Plan](https://www.elevationweb.org/blog/how-to-write-a-successful-nonprofit-business-plan/) **Published:** March 25, 2021 **Author:** emily-friedrichs **Content:** **A nonprofit business plan documents how an organization will pursue its mission and stay financially sustainable. It typically includes the mission and goals, programs, target community, a marketing and outreach plan, an operations plan, and a funding model built around donations, grants, and other revenue rather than profit.** Nonprofit organizations exist to meet social or environmental problems. For that reason, organizations don’t always focus on a solid financial bottom-line. However, they can’t effectively achieve their objectives without [recurring donation income](https://go.elevationweb.org/make-your-website-work-for-your-community-with-donation-ux), human capital, and operation planning. The structure of a nonprofit business plan is in truth no different from [that of a profit-driven entity](https://www.inc.com/guides/write-a-great-business-plan.html)—but an important shift is in the wording, which shies away from business terminology. Another major difference is in the inclusion of fundraising and grants as primary sources of income. And while other organizations worry about taxes in the planning stage, nonprofits have little to no taxes to consider. Here’s the components you need to write a successful business plan for your nonprofit: ## **1. Executive Summary** An executive summary allows the organization to make a lasting first impression to the audience. This part contains the outline of the objectives, problem statement, and overall mission of the nonprofit. When you start writing a nonprofit business plan, envision it as a time-bound chance to market the firm. Here are a few details to include in a summary: - **A Gap and a Solution**: Some of the gaps that nonprofits fill in society include health, education, energy, or environmental problems. Use this section to indicate the identified problem and how the nonprofit intends to solve it. - **Strength of the Organization**: Anyone interested in partnering with you would like to know why you are well-equipped to solve the problem. Some unique strengths to mention may include community goodwill or human and natural resources. **A point to note**: It’s essential to structure the [executive summary](https://www.projectmanager.com/blog/write-an-executive-summary) as though you are addressing potential partners. As such, avoid too much jargon and technical aspects in this section. ## **2. Target Market** Nonprofits target a specific group of people, or residents of one particular area. The target group has unique traits, strengths, and resources — such knowledge is crucial in the [organization’s mission](https://www.elevationweb.org/blog/20-effective-nonprofit-mission-statements) and sustainability. That said, it’s critical to gather a few data points and document them in your plan. Here’s a list to include: - **Resource Profile**: Most nonprofit organizations rely on community goodwill, cooperation, and resources. Ensure you record information of existing resources including public space, partner organizations, intellectual property, and human resources. The key to utilizing your resources lies in fostering healthy relationships. - **Demographics**: Ensure you collect demographic characteristics such as gender, race, education, religion, family size, sex, and homeownership. These data points are essential when designing programs, sourcing for funds, and executing your mandate. - **Target Audience Analysis**: The audience you’re targeting has its [strengths and weaknesses](https://www.mindtools.com/pages/article/newTMC_05.htm) which affect your mission. Find and document information on how past projects within a similar community faired. Find details on whether specific traits such as education or culture have a potential impact on your project. The findings will prevent mistakes and enhance your success. ## **3. Fundraising Element** Any nonprofit’s success relies on the leadership’s ability to raise sufficient funds. One of the ways to successfully fundraise is by using target fundraising [personas.](https://www.investopedia.com/terms/c/customer.asp) These may include corporate donors, private citizens, and other well-funded organizations — remember that in the end, large institutions are made up of individual people. Your persona list can guide you in identifying particular people to reach out to. You can also use personas to identify supporters in different segments, including by income. The different characteristics of each segment will guide your approach to fundraising campaigns for that segment. For high income individuals, it is wise to organize personal visits as opposed to sending emails. Notable nonprofits may also generate funds by creating alliances. Companies might become official sponsors in exchange for brand growth. The success of such partnerships depends on how well you’ve structured your mission. Ultimately, the fundraising element should consist of straightforward and workable ideas that the organization seeks to utilize. When nonprofits create solid financial plans, it inspires investors and partners — which in turn attracts more than enough funds to run the organization. ## **4. Program Details** This is the section that appeals to any potential partner or stakeholder. Therefore, you should provide details about your programs, execution of your mission, and the various ways your community will benefit. For clarity, here’s what to include in this section: - **Goal:** The ultimate plan or vision, with a long-term aspect that shapes all decisions and policies. One example could be “Providing decent housing to flood-affected victims.” It’s essential to include the project goal in its title for increased awareness and promotion. - **Objectives:** An objective is a sub-element of a goal and is specific, actionable, and time-oriented. It should also be measurable, verifiable, and focused on one target. An example of an objective could be, ”Build 15 two-bedroom houses within two months,” or ”Increase the level of women’s income within the locality from 5 to 15% .” This section is the heart and soul of your operations. It’s prudent to ensure it’s detailed, clear, and deliberate. ## **5. Marketing and Promotion Plan** Just like businesses, nonprofits also require marketing, outreach, and advertising. Through marketing, the organization gains awareness and [brand growth](https://go.elevationweb.org/importance-of-a-brand-style-guide) that helps to attract partners who will power their operations. As such, it’s essential to include these strategies in the business plan. Some aspects to include in this section are: - **Advertising methods**: List the different methods that are suitable to your programming and their related cost. Whether through digital media, email marketing, TV, radio, or print, ensure you have listed your preferred channels. - **Market description**: Include a section with details of your audience, potential donors, community, and partners. You can also include an analysis of the landscape and results of test marketing campaigns. ## **Use Our Resources to Grow Your Nonprofit Organization** For any organization, planning is part of the recipe that leads to sustained performance and a secure future. That’s why the knowledge of how to write a business plan for a social enterprise is essential. Among many benefits is the quick, positive impression it creates on stakeholders. Without a well-crafted business plan, an organization’s operations are in jeopardy, and it may prove challenging to attract funding and goodwill from target donors. A partner like [Elevation](https://www.elevationweb.org/) can help you to develop inspiring resources like your [nonprofit logo](https://www.elevationweb.org/best-nonprofit-logos/), website, and marketing campaigns. ## Nonprofit Business Plan FAQs ### What is a nonprofit business plan? It is a document that lays out your mission, programs, audience, operations, and funding strategy. It shows how the organization will create impact and remain sustainable, much like a for-profit plan but centered on mission rather than profit. ### What sections should a nonprofit business plan include? Commonly an executive summary, mission and goals, description of programs, the community you serve, a marketing and outreach plan, an operations plan, and a financial and fundraising model. ### How is a nonprofit business plan different from a for-profit one? The structure is similar, but the language centers on mission and impact, and the funding model relies on donations, grants, and earned revenue rather than profit. Success is measured in outcomes, not margins. ### Why does a nonprofit need a business plan? It clarifies direction, aligns the team and board, and supports grant applications and funder conversations. A clear plan makes it easier to make decisions and demonstrate credibility. ### How detailed should the financial section be? Detailed enough to show how you will fund operations and programs, including expected revenue sources and major costs. Funders want to see a realistic path to sustainability, not just aspirations. ![author avatar](https://secure.gravatar.com/avatar/1d0afc2484d1ce4eda1f815eb699f3ad649ae0dff55fc1222f77835d741ee973?s=300&d=mm&r=g) emily-friedrichs [See Full Bio](https://www.elevationweb.org/author/emily-friedrichs/) [ ](https://www.elevationweb.org/author/emily-friedrichs/) **Categories:** Nonprofit Tools --- ### [8 Top Tools for Time Management & Expense Reporting for Nonprofits](https://www.elevationweb.org/blog/8-top-tools-for-time-management-expense-reporting-for-nonprofits/) **Published:** March 1, 2021 **Author:** Luis Fretes **Content:** **Time-tracking and expense-reporting tools help nonprofits demonstrate the accountability and transparency funders expect by recording how staff time and money are spent. The best fit depends on your size and budget, but the goal is the same: accurate records, simpler approvals, and clear reporting that builds donor trust and supports compliance.** What scares funders most? Mismanagement and fraud, and for valid reasons: [more than 13 percent](https://www.researchgate.net/publication/328609504_An_Overview_of_Fraud_in_Nonprofit_Organizations_and_the_Appropriate_Approach_to_Prevent_It) of all fraud cases reported happened in nonprofit institutions. Efficiency, accountability, and compliance are words that resonate with donors, they need to feel confident that their contributions will be used for the greater good. An effective time management and expense reporting system is an amazing way to demonstrate competence, integrity, and transparency and win donors’ trust. These tools help you further engage potential donors and maximize your ability to advance and fulfill your core missions. Here are some great tools that you can use to report, approve and track employee hours/activities and spending in your nonprofit institution. ## [1. ClickTime](https://www.clicktime.com/) ClickTime prides itself as a premium time tracking and expense reporting software for all kind of organizations. It makes it easy for you to plan, track and manage employee hours and program budgets. It has built-in features such as timesheet approvals, funding-source tracking, employee scheduling, expense tracking, program costs, so you can stop fretting about managing timesheets and focus on more important projects. ClickTime also has a mobile app and on-the-go capabilities, which renders time tracking easy for everyone involved with your institution. In a nutshell, this platform allows you to detail every minute spent working towards projects and grants. It has accurate dashboards and reports, making it easier for you to maintain governmental compliance, create Functional Expense reports, and show end-of-month reports to funders. ### Main Features - Time tracking with Daily, Biweekly and Weekly Timesheets stopwatch, custom field, and notes - Billing and Cost reporting - Basic billing rates - Forecasting and Budgeting with real-time employee availability, estimates versus actuals, employee costs - Billable versus non-billable hours - Android and iPhone mobile app - Resource planning with resource planning dashboard, monthly retainer management tools, under/overstaffed projects. ### Pricing - Qualified nonprofits can get up to 50 percent discount - ClickTime Nonprofit: $8 per user/month ## [2. QuickBooks](https://quickbooks.intuit.com/pricing/) Apparently, QuickBooks understands that everyone ought to be an accountant, and that’s the reason their platform is simple. You can leverage QuickBooks solutions to streamline accounting processes and boost productivity. The platform offers a sleek mobile and desktop user interface and integrates payroll features. Although QuickBooks features list is shorter than other platforms, QuickBooks offers you all the core features necessary to a nonprofit accounting software, including donor management and account management. **Main Features** - Fixed asset management - Collections - Donation management - Payroll - Cash management - Accounts receivable/payable - Billing and invoicing **Pricing** Intuit charges full price for QuickBooks across all organizations. QuickBooks offers three plans at 30 percent for 6 months and a 30-day free trial (for all plans): - Simple start: $16/month - Essentials: $25/month - Plus: $34/month - Custom plans ## [3. WeWork](https://www.weworked.com/) WeWork is a simple yet powerful solution with all the essential features ideal for nonprofits. You can efficiently track your budget, allocate resources, and manage all your organization’s timesheets and accounting data on this platform. You can also calculate the billable projects, set individual permissions for specific users, and customize your tasks. Managing timesheets and users is now easier than ever when you use WeWorked for your organization. ### Main Features - Task customization - Timesheet approval - Detailed reports with export to PDF/Excel capability - Expense tracking - Mobile app - Invoicing - Integration with Xer and QuickBooks ### Pricing WeWorked offers four plans: - Up to 3 Users: $9.99/month - Up to 10 users: $19.99/month - Up to 25 Users: $39.99/month - 100+ Users: 79.99/month ## [4. TSheets](https://www.tsheets.com/online-time-clock-software-pricing) TSheets is a popular tracking software for most organizations. It offers accurate invoices and makes time tracking relatively easier. TSheets understands your budget is tight and that the budget may be funded by fragile sources, including programs and grants that demand continuous progress reports. It is an excellent solution for nonprofits that use QuickBooks since it is integrated inside QuickBooks software. Building and sharing employee schedules in your nonprofit institution is relatively easy and fast using TSheets. ### Main Features - Convenient time tracking with mobile app - Real-time interactive reports - GPS location tracking- real-time data on who is working on what and where - Overtime alerts - Advanced time tracking features - Employee scheduling - Discounted pricing for nonprofits ### Pricing Your Nonprofit can save up to 20 percent on TSheets’ solutions. They have two plans accompanied with unlimited options and a 14-day free trial. - Elite: $10 dollar per user per month, and $40 base fee per month - Premium: $8 per user month, and $20 base fee per month ## [5. Freckle](https://nokotime.com/blog/2019/03/were-rebranding-freckle-now-noko/) Check out Freckle; it was made with nonprofits in mind. This tool is essential if you need to ensure that you are always on time and that your budgets are free of errors. Freckle is a flexible and automated time tracking software, thus relieving your institution the administrative burden of time tracking. The tool also gives you sufficient data to help you make informed decisions. Besides, Freckle has a fancy and intuitive user interface. ### Main Features - Superior Timesheets - Expense tracking - Billable and non-billable hours - Funds source reporting - Connects to third-party applications ### Pricing Freckle offers four plans and a 30 day free trial. - Solo: $19/month - Team: $49/month for 5 users, and $10/month/user for additional users - Organization: $199/month for up to 25 users, and $8/month/user for additional users - Enterprise: $499/month ## [6. Harvest](https://www.getharvest.com/) Harvest is loaded with different features to help you operate more transparently. Timesheets here are visual representations of how your institution is running. This gives you an intuitive sense of where you are doing well, areas that need improvement, and opportunities for moving forward. Harvest helps you keep time management in your nonprofit institution simple and easy. You can manage your teams’ timesheets on the go with Harvest’s easy to use interface (from any device). Harvest also offers you fast invoicing, time forecasting, and expense tracking. ### Main Features - Online payments - Fast invoicing - Easy to use timesheets - Robust reporting ### Pricing - Free version: It is free of one seat - Pro: $12 per seat per month - Harvest offers 15 percent discount for nonprofits if you pay monthly and 25 percent discount if you pay the year in advance. ## [7. Toggl](https://toggl.com/) If you seek a simple and intuitive solution to track your work, tasks, and projects, Toggl is a good consideration. Toggl’s main aim is to help you improve productivity and efficiency instead of wasting time managing timesheets. Once you log on to Toggl, time tracking is as simple as the click of a button. With Toggl’s easy-to-view reports, you can evaluate how you have spent time, which helps you prioritize essential projects. Toggl also has a free extension for Google Chrome, which adds a timer to your browser so that you can track how long you have been on the internet. You can also use Toggl to track project progress and assign responsibilities. This gives you actionable insights on which projects might be over budget or overdue. ### Main Features - Excellent time tracking with start/stop buttons - Operational on all devices - Automatic time tracking - Projects dashboard that has a summary of your activity ### Pricing Toggl has three plans and a 14 days trial for each. - Free for up to 5 users - Standard- 8$ per user per month - Business- $13 per user per month - Toggl also has[ special discounts for nonprofit](https://support.plan.toggl.com/article/122-is-there-a-discount-for-non-profit-organisations) organizations. ## [8. Cashboard](https://cashboardapp.com/) According to Cashboard, paperwork and administrative tasks disrupt your productivity, and that’s why they want to help. Cashboard transforms your hectic and disorganized time tracking process into an easy and streamlined one. You can also view your timesheets on Cashboard either (weekly, daily, or per project) to help you manage your time better. Besides, you can also import previously tracked time from older spreadsheets. ### Main Features - Simple time tracking - Project management features - Expense reporting - Integration with Basecamp - Payments and invoicing ### Pricing Cashboard offers three plans: - Free-lancer: $8.25/month - Premium: $15/month - Ultra: $250/month ## Bonus Point: Choosing the Best Solution In the end, determine your nonprofit institution’s needs and identify which time tracking and expenses management tool will fulfill those needs without breaking the bank while integrating with other software your institution uses. Consider which tool will [help your institution make the most of every dollar](https://go.elevationweb.org/contact-us) and make a significant impact. Some factors to consider include: - The pricing - Special features that your institution may need - Accuracy of financial reporting - Customer experience - [FASB](https://www.fasb.org/home) (Financial Accounting Standards Board)-compliance with functional expense reporting - Compatibility with your other software Are you looking for more neutral advice on nonprofit tech? [See our guide](https://go.elevationweb.org/download-email-marketing-comparison) to features and nonprofit pricing for email platforms. ## Who We Are When everyone was hopping on the technology bandwagon, powerful nonprofits movements were so occupied with social issues, and they were being left behind. We couldn’t help, and we chose to make (digital) wings to elevate them. At [Elevation](https://www.elevationweb.org/), we are a full-service digital and[ branding agency tailored for nonprofit organizations](https://www.elevationweb.org/best-nonprofit-websites/) and the social sector. We are a team of industry specialists with a passion for making the world a better place. Our Mantra is simple, On a mission for your Mission. We don’t just work with you; we work for you to elevate your Mission. We believe in the power of transformative technology to advance your mission and vision to help you make a greater impact. Our range of superior services includes User Experience, Digital Services, Branding, and Sustainability plans. For more neutral information on nonprofit technology, feel free to [contact us](https://go.elevationweb.org/contact-us), and we will be more than willing to assist. ## Nonprofit Time and Expense Tracking FAQs ### Why do nonprofits need time and expense tracking? Funders want confidence that money is used responsibly. Tracking staff time and expenses creates accurate records, supports grant reporting and compliance, and demonstrates the transparency that builds donor trust. ### What should we look for in a tracking tool? Prioritize ease of use, clear reporting, approval workflows, and integration with your accounting system. Nonprofit pricing or discounts and a fit with your team’s size and skills also matter. ### How does expense tracking build donor trust? Clean, transparent records let you show exactly how funds were used. That accountability reassures donors and funders that their contributions advance the mission rather than getting lost in overhead. ### Are there affordable tools for small nonprofits? Yes. Many tools offer free tiers, nonprofit discounts, or low-cost plans. Start with what fits your current needs and budget; you can upgrade as your team and reporting requirements grow. ### How do these tools help with grant reporting? By capturing time and expenses as they happen, they make it far easier to produce the detailed, accurate reports grants require, reducing scramble at deadline time and lowering the risk of errors. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-luis-freteselevationweb-org.jpg) Luis Fretes [See Full Bio](https://www.elevationweb.org/author/luis-freteselevationweb-org/) [ ](https://www.elevationweb.org/author/luis-freteselevationweb-org/) **Categories:** Nonprofit Tools --- ### [5 Ways for Nonprofits to Harness the Power of New Year's Resolutions](https://www.elevationweb.org/blog/how-to-harness-the-power-of-new-years-resolutions-6-ideas/) **Published:** January 10, 2023 **Author:** becca-bloch **Content:** **Nonprofits can harness New Year’s resolutions by meeting supporters in their fresh-start mindset: inviting them to set giving or volunteering goals, launching timely campaigns, and framing involvement as a meaningful resolution. Acting early in January keeps end-of-year momentum alive and turns good intentions into committed support.** Simply because the holidays have passed does not mean that the end-of-year energy need come to a halt. Don’t let your nonprofit [miss out on the resolution buzz](https://www.elevationweb.org/blog/7-new-years-resolutions-every-nonprofit-should-have) as you move full steam into January. New Year’s resolutions may not last all year, but they still present opportunities to be seized in the moment. Keep your donor and volunteer train rolling with these tips! As the holiday season comes to a close, it is important to maintain the end-of-year momentum within our nonprofit organization. The start of a new year presents a unique opportunity to capitalize on the resolution-making mindset and drive engagement from donors and volunteers. While New Year’s resolutions may not necessarily have a long-term impact, they can still provide valuable opportunities in the present. To ensure that your nonprofit organization is able to capitalize on these opportunities, we have compiled a list of tips to keep in mind as you move forward into January. ### **![6_1-2.png](https://www.elevationweb.org/wp-content/uploads/2026/06/6_1-2.png)** ### **5K/ 10K Fundraiser** Everyone has “work out more” on their list of must-dos for the New Year. Make [one of your fundraisers](https://www.elevationweb.org/blog/master-the-art-of-nonprofit-fundraising-with-these-event-ideas) this year a 5K and start marketing it now. Get people to register while they are still in the fitness mindset so they can start training now. And even if their fitness goal doesn’t last, they will have already begun building teams and pushing those peer-to-peer fundraising efforts! ### **Work for Your Volunteers** People are looking for new ways to get things done at the beginning of the year and it is a perfect time to look for those with a generous spirit looking to do more good. You may think that because New Year’s resolutions don’t stick, these volunteers won’t either. But, if you create [volunteer programs](https://www.elevationweb.org/blog/engage-nonprofit-volunteers-infographic) that are worth staying for and a welcoming environment, you’ll be grooming your next class of indispensable volunteers. Vamp up your recruiting efforts now to take full advantage of this window of opportunity. ### **Get Back to Your Roots![3-2.png](https://www.elevationweb.org/wp-content/uploads/2026/06/3-2.png)** Go back to your[ vision statement](https://www.elevationweb.org/blog/nonprofit-vision-statements) and use it as motivation for your donors. Impart this vision of your organization to those who are re-orienting their values and priorities for the better. Lining up your organization’s values with people who are looking to get more involved with a worthy cause will help you grow your supporter list. ### **Board Member Boom** If you are looking to fill a slot for a [board member](https://www.elevationweb.org/blog/getting-board-members-to-fundraise), start looking now. Like volunteers, potential board members are also setting resolutions at this time of year, and getting more heavily involved with the board of an inspiring nonprofit could be on their list of goals. ### **Optimize your Donation Forms and Website for the New Year![1-6.png](https://www.elevationweb.org/wp-content/uploads/2026/06/1-6.png)** It’s time to [refresh your online giving requests](https://www.elevationweb.org/blog/10-ways-to-improve-online-donation-for-your-supporters); they’re looking tired from the holiday push. Look to brand your site to align with New Year’s resolutions using language that targets individuals who have “give back” on their list of resolutions. This is also a great time to push monthly giving. People may be more likely to sign up for a $30 recurring donation when they are still actively working on their resolutions. ### ### **Keep the Ball Rolling** Everyone is exhausted after the holiday push, but you’ll miss out on some serious opportunities this year by not capitalizing on this goal-setting season. Make it a productive one and start off strong! ## New Year’s Nonprofit Campaign FAQs ### Why are New Year’s resolutions an opportunity for nonprofits? Early January is a fresh-start moment when people are motivated to act on values and goals. Inviting them to channel that energy into giving or volunteering meets supporters when their intent to do good is highest. ### What kinds of resolution campaigns work for nonprofits? Recurring-giving invitations, volunteer or pledge challenges, monthly goal trackers, and personal fundraising tied to a resolution all work well. The common thread is helping supporters turn an intention into a concrete commitment. ### How do we keep year-end momentum into January? Thank year-end donors promptly, share early impact, and offer an easy next step such as becoming a monthly donor or volunteer. Continuity of communication keeps engaged supporters from drifting away. ### When should we launch a New Year’s campaign? Plan before the holidays so you can launch in the first days of January while the fresh-start mindset is strongest. Waiting until late January means missing the peak of resolution energy. ### How do we make a resolution campaign feel personal? Frame involvement as part of the supporter’s own goals, segment your audience, and use specific, human stories. People commit more readily when a resolution feels like theirs, not just yours. ![author avatar](https://secure.gravatar.com/avatar/d43c8f9fee6e2cb809daec668cde93a27a7bff13140a1bd1fce2bebb3304a9cc?s=300&d=mm&r=g) becca-bloch [See Full Bio](https://www.elevationweb.org/author/becca-bloch/) [ ](https://www.elevationweb.org/author/becca-bloch/) **Categories:** Nonprofit Tools --- ### [How Page Speed Impacts Donations (and How to Fix It)](https://www.elevationweb.org/blog/page-speed-donations/) **Published:** February 13, 2026 **Author:** Jena Hodgson **Content:** Did you know that a one-second delay in page load time can result in a 7% reduction in conversions? For a nonprofit, that isn’t just a drop in sales numbers—it’s lost support for your mission. When a potential donor lands on your website, they are often acting on a moment of inspiration or urgency. They want to help *now*. If your site spins, lags, or shifts while loading, that impulse to give fades rapidly. In the digital space, speed equals trust. A slow website doesn’t just frustrate users; it signals that your organization might be outdated or, worse, insecure. Many nonprofits focus heavily on compelling storytelling and impact data, but if the technical foundation of your site is crumbling, your message never reaches the audience. In this post, we will explore exactly why page speed matters for your bottom line, the metrics you need to watch, and a practical checklist to fix performance issues today. ## **Why Page Speed Matters for Nonprofits** It is easy to think of website performance as a technical concern for the IT department, but it is actually a fundraising concern. The speed of your website directly influences how users perceive your brand and whether they decide to engage. ### **User Attention Spans** Digital patience is at an all-time low. Users expect websites to load instantly. If your homepage takes more than three seconds to load, you lose a significant chunk of your audience before they even read your headline. You are competing for attention against lightning-fast social media feeds and major e-commerce platforms. If your site feels sluggish in comparison, users will simply click away. ### **Donor Trust and Credibility** First impressions happen in milliseconds. A fast, snappy website feels professional, modern, and secure. Conversely, a slow, clunky site can subconsciously make a donor question your organization’s competency. If the donation page takes ten seconds to load, a donor might wonder: *Is my credit card information safe here?* Speed builds the confidence necessary to complete a transaction. ### **Mobile-First Donor Behavior** More than half of all web traffic now comes from mobile devices, and for many nonprofits, mobile traffic is the primary source of new visitors. Mobile networks can be slower or less stable than desktop Wi-Fi. If your site isn’t optimized for speed on a smartphone, you are effectively shutting the door on thousands of potential supporters who are browsing on the go. ### **Correlation Between Load Time and Conversion Rate** The data is clear: faster sites convert better. Walmart found that for every one second of improvement in load time, they experienced up to a 2% increase in conversions. For nonprofits, “conversions” mean donations, volunteer sign-ups, and newsletter subscriptions. Improving speed is one of the highest-ROI activities you can undertake because it lifts the performance of every other marketing channel you use. ## **How Slow Page Speed Hurts Donations** The cost of a slow website isn’t hypothetical; it shows up in your metrics. Here are the specific ways performance issues drain your fundraising potential. ### **Increased Bounce Rates** The “bounce rate” represents the percentage of visitors who leave your site after viewing only one page. Slow speed is a primary driver of high bounce rates. If a user clicks a link in your email newsletter but the landing page freezes, they bounce. That is a wasted opportunity and a wasted marketing effort. ### **Donation Form Abandonment** This is the most critical pain point ([see here for examples of donation forms done right](https://www.elevationweb.org/blog/top-13-nonprofit-online-donation-forms/)). Imagine a donor has decided to give. They click “Donate,” but the form fails to load quickly, or the page jumps around as images load (shifting the “Submit” button). Frustration sets in. Donation abandonment is high across the sector, and technical friction is often the culprit. A seamless, instant load encourages completion; a loading spinner encourages abandonment. ### **Lower Google Rankings (Less Traffic)** Google uses page speed as a ranking factor. Their algorithm prioritizes sites that provide a good user experience. If your site is sluggish, Google will likely rank it lower in search results, meaning fewer people will find your cause organically. You could have the best content in the world, but if the container is slow, Google won’t serve it to searchers. ### **Reduced Performance on Google Ad Grants** If you want to not only use but [maximize the Google Ad Grant](https://www.elevationweb.org/blog/performance-max-ad-grant/) (the $10,000/month advertising credit), page speed is vital. Google assigns a “Quality Score” to your ads, which is partially based on the landing page experience. Slow load times lower your Quality Score, which can limit your ad impressions and increase your cost-per-click, preventing you from fully utilizing the grant money available to you. ## **Key Metrics That Affect Page Speed** You don’t need to be a developer to understand the basics of speed. Google measures performance using a set of metrics called “Core Web Vitals.” These are the three you need to know: ### **Largest Contentful Paint (LCP)** This measures loading performance. Specifically, it marks the point in the page load timeline when the main content (usually the largest image or text block) has likely loaded. - **Goal:** 2.5 seconds or less. ### **Interaction to Next Paint (INP)** This measures responsiveness. It tracks how much time elapses between a user interacting with the page (like clicking a button) and the browser being able to paint the next frame. High INP means the page feels frozen or laggy. - **Goal:** 200 milliseconds or less. ### **Cumulative Layout Shift (CLS)** This measures visual stability. Have you ever gone to click a button, but suddenly an image loads above it, pushing the button down, and you click the wrong thing? That is a layout shift. It is annoying and damages trust. - **Goal:** 0.1 or less. ### **Mobile vs. Desktop Differences** It is crucial to look at these metrics separately for mobile and desktop. Your site might fly on a fiber-optic connection on a laptop but crawl on a 4G connection on an iPhone. Always prioritize mobile metrics, as Google uses “mobile-first indexing” to judge your site. ![An image of various data charts and visualizations](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-February-How-Page-Speed-Impacts-Donations-1024x805.png "Elevation")**Page speed directly affects nonprofit donations because slower load times increase abandonment: even a one- to two-second delay can measurably reduce conversions. A fast donation page preserves the moment of intent, builds trust, and removes the friction that causes inspired visitors to leave before completing their gift.** ## Common Page Speed Issues on Nonprofit Websites Why do nonprofit sites struggle with speed? Usually, it comes down to a few common culprits. - **Heavy Images and Videos:** High-resolution photos from your latest gala or field mission are great for storytelling but terrible for speed if they aren’t compressed. Uploading a 5MB image directly from a camera to your homepage is a speed killer. - **Outdated CMS or Themes:** Running an old version of WordPress or using a bloated theme with unnecessary features can bog down your server response time. - **Too Many Plugins:** It is easy to solve problems by installing a new plugin, but each one adds code that the browser must load. Over time, “plugin bloat” creates significant drag. - **Poor Hosting:** Many nonprofits use cheap, shared hosting plans to save money. However, sharing server resources with thousands of other sites means that if *their* traffic spikes, *your* site slows down. - **Unoptimized Donation Platforms:** Sometimes the issue isn’t your main site, but the third-party donation tool embedded within it. Heavy scripts from external platforms can delay the rendering of your page. ## How to Fix Page Speed Issues (Practical Checklist) Ready to speed things up? Here is a practical checklist to improve your site’s performance. ### 1. Optimize Your Images This is often the quickest win. Ensure all images are compressed before uploading. Use tools like TinyPNG or Smush. better yet, serve images in “next-gen” formats like WebP, which offer high quality at significantly smaller file sizes than JPEGs or PNGs. ### 2. Upgrade Your Hosting If your site takes seconds to even *start* loading (a metric called Time to First Byte), your host is likely the problem. Move to a managed hosting provider that specializes in your CMS (like a managed WordPress host). The small increase in monthly cost pays for itself in donor retention. ### 3. Implement Caching and a CDN Caching creates a static version of your site so the server doesn’t have to build the page from scratch for every visitor. A Content Delivery Network (CDN) stores copies of your site on servers around the world, so a visitor in London loads the site from a London server, not one in Los Angeles. ### 4. Audit and Reduce Third-Party Scripts Do you really need that chatbot, the weather widget, the social media feed, and three different analytics trackers? Audit your scripts. Remove what you don’t use. For the ones you keep, ask your developer to delay their loading so they don’t block the main content from appearing. ### 5. Optimize Donation Forms If you embed a donation form, ensure the script is loading asynchronously (meaning it doesn’t stop the rest of the page from loading). If the embedded form is consistently slow, consider linking out to a dedicated donation page hosted by your provider instead. ### 6. Core Web Vitals Best Practices To fix layout shifts (CLS), ensure every image and video embed has specific width and height attributes in the code. This reserves the space for the visual element before it loads, preventing the content from jumping around. ## How to Test Your Website Speed You can’t fix what you don’t measure. Fortunately, testing is free and easy. - **Google PageSpeed Insights:** This is the industry standard. Enter your URL, and it gives you a score out of 100 for both mobile and desktop, along with specific technical recommendations. - **GTmetrix:** This tool provides a detailed waterfall chart showing exactly which files are taking the longest to load. **What Does “Good” Look Like?** You don’t need a perfect 100/100 score. Aim for a “Green” score (90+) if possible, but even moving from a 40 (Red) to a 75 (Yellow) will result in noticeable user experience improvements. **How Often to Test** Test your homepage and your donation page once a month. Also, run a test whenever you upload a new batch of content or install a new plugin. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-February-How-Page-Speed-Impacts-Donations-2b-1024x805.png "Elevation")## When to Fix It Internally vs. Get Expert Help Should you tackle this yourself or hire a pro? **Fix it internally if it’s something that can be a DIY quick win.** For example, if you have a small team, you can surely handle image compression and plugin audits internally. Installing a caching plugin (like WP Rocket for WordPress) is also relatively straightforward and can yield immediate results. **On the other hand, there are several signs that it’s time for a professional audit**. For instance, if you have optimized images and caching but your Core Web Vitals are still failing, the issues likely lie deep in the code or server configuration. If your site traffic is high and you are noticing a revenue impact from dropped donations, investing in a professional performance audit is necessary. Expert developers can refactor code, optimize databases, and configure servers in ways that plugins cannot. Your mission is urgent—your website should be, too. Don’t let a spinning loading wheel stand between a donor and the change they want to create in the world. Want to know if page speed is costing you donations? [Book a call with us](https://go.elevationweb.org/contact-us) to learn how we can help your organization. ## Page Speed and Donations FAQs ### How much does page speed affect donations? Speed and giving move together. Studies of online conversion consistently show that even small delays in load time raise abandonment, and donation pages are no exception because giving is often an impulse that fades if the page lags. ### What is a good load time for a donation page? Aim for your main content to appear in well under three seconds, and faster on mobile. The donation form itself should feel instant, since every extra second between intent and completion costs you gifts. ### Why is my nonprofit website slow? Common culprits are oversized images, too many scripts and tracking tags, bloated themes or plugins, and slow hosting. Auditing each of these usually reveals a few changes that deliver most of the speed gains. ### Does mobile speed matter more for donors? Yes. A large and growing share of donors arrive on phones, often over slower connections. A page that feels fine on office wifi can frustrate a mobile donor, so test on real devices and networks. ### How can I make my donation page faster? Compress images, remove unused scripts and plugins, enable caching and a CDN, and choose hosting built for performance. A focused [web design and UX](/services-ux-ui-design/) pass can streamline the page so nothing stands between a donor and the donate button. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Web Hosting, Web Design, Website Maintenance --- ### [Let Your True Colors Show! Color choice for nonprofits](https://www.elevationweb.org/blog/let-your-true-colors-show-color-choice-for-nonprofits/) **Published:** December 1, 2014 **Author:** alyssa-hansen **Content:** **Color choice shapes how people perceive your nonprofit, influencing emotion, recognition, and trust before they read a word. A strong palette reflects your mission and personality, stays consistent across your website and materials, ensures readable contrast for accessibility, and uses color intentionally to guide attention – especially toward calls to action like donating.** In the business world, image is everything. The largest brand names in the world rely heavily on their brand images in order to market to their consumers. Logos tell a story about a company or organization that can influence people long before they step foot in a store or visit their website. Large corporations spend millions of dollars in order to create their brand, calculating responses and analyzing results. Even if your team doesn’t have the resources to research the best options to represent your cause, you can use these simple rules about color selection to help make your decision. ## Warm Colors Red is the color of passion and can be an aggressive because of the strong response it can invoke in those who see it, sometimes causing a physical response. Sometimes it is popular in the food industry and health care organizations because of its connection with blood. Some notable brands that use red are: Coca-Cola, Target, Netflix, Frito Lays, Exxon. Yellow is known as the happiest color of them all because its reminds people of things like the sun. Using yellow shows optimism, hope and clarity in the brand. Some notable brands that use yellow are: McDonalds, Sprint, Best Buy, IKEA, YellowPages. Orange is a great combination of the brightness yellow and the boldness of red and makes for a great show of vitality. Brands that use orange are often seen as creative and fun with a confidence that makes people want to see what they do next. Excitement can be created using this color, but may not come off a professional or be a good choice for groups with that kind of focus. Some notable brands that use orange are: FireFox, Nickelodeon, Fanta, Payless Shoes. Black is many times used to convey a classic and serious look and a lot of times gives a sense of expensiveness. Sophistication can be very important for profit generating businesses but for nonprofits this could be too strong of an image. Obviously black might be used for outlining in text or in combination with other colors, but as a main color it would be risky. Some notable brands that use black are: Chanel, Adidas, BBC, Givenchy. ## Cool Colors Purple has been used as a sign of royalty for centuries and can also be seen as sophisticated. It does have a mysterious aspect to it because it has a rich combination of the warm reds and cold blues. Purple can really inspire creativity as well much like orange, but for this reason is complex and can be tricky to use well. Some notable brands that use purple are: Yahoo, Taco Bell, Big Brothers Big Sisters, Hallmark. Blue is one of the strongest colors that can be used in marketing because it known as the dependable and strong color. Economically speaking it makes people feel comfortable because it is commonly used to express financially stable and tied to its inherent connection with the sea and sky. Some notable brands that use blue are: AT&T, Dell, Facebook, American Express. Green is almost always seen as fresh and energetic associating with nature, but also a dark side with money and greed. Different shades of green can have very different impact, with darker shades relating to more serious money-related activities and lighter greens giving more youthful vibe. Some notable brands that use green are: BP, Whole Foods, Animal Planet, Walmart. Brown is simple and strong and through its connection to dirt and the earth can be seen as dull and uninteresting. Besides be used in food brands that produce brown foods, most companies or organizations don’t want to use brown because it is not very eye-catching. Some notable brands that use brown are: UPS, M&M’s, Hershey’s, Louis Vuitton. White is clean and pure like doctors and brides at a wedding. For that reason the healthcare industry and its supporters like using white to solidify their imagery, as well as the tech industry. White is used in almost all logos and brands as a way of contrasting colors and making their main color choices pop. Some notable brands that use white are: Apple, Lexus, Wikipedia, WWF. ## Choose wisely Branding your nonprofit or powering through a rebranding mission can be a very tough process and one that once completed needs to be followed. Choosing the right colors to enhance your image and psychologically connect the public’s personal experiences is essential to creating an identity. Picking the wrong colors can destroy perception, and even if you want to change your mind later on, a color change might no longer be an option. Try different combinations and shades until everyone feels comfortable, because once you pick, it will define your nonprofit for years to come. Need a little more help? Check out this helpful [color wheel](https://www.canva.com/colors/color-wheel/) resource from our friends at Canva! ## Nonprofit Color Choice FAQs ### Why does color matter for nonprofits? Color shapes first impressions and emotion, aids recognition, and signals your personality before anyone reads your message. A thoughtful palette makes your brand more memorable and trustworthy. ### How do we choose brand colors? Start with the emotions and values your mission represents, consider your audience, and pick a focused palette you can use consistently. Elevation’s [brand identity services](/services-brand-identity/) can guide the process. ### How many colors should a nonprofit use? A focused palette – usually a primary color, a secondary, and a few accents – keeps your brand cohesive. Too many colors dilute recognition and complicate design. ### Does color affect accessibility? Yes. Sufficient contrast between text and background is essential so everyone, including people with low vision, can read your content. Accessibility should guide color decisions, not follow them. ### Can color influence donations? It can. Using a distinct, high-contrast color for donate buttons and calls to action draws the eye and guides visitors toward giving, supporting a clear path to action. ![author avatar](https://secure.gravatar.com/avatar/d3717670a7a2333107df834f5bcc61e7310ae6c3d98347f792ceb02acdd347a4?s=300&d=mm&r=g) alyssa-hansen [See Full Bio](https://www.elevationweb.org/author/alyssa-hansen/) [ ](https://www.elevationweb.org/author/alyssa-hansen/) **Categories:** Graphic Design --- ### [6 Key Attributes Successful Nonprofits Have in Common](https://www.elevationweb.org/blog/6-key-attributes-successful-nonprofits-have-in-common/) **Published:** August 25, 2015 **Author:** hillary-skeffington **Content:** **Successful nonprofits tend to share a clear mission, strong leadership, financial transparency, and a focus on measurable impact. They build genuine relationships with donors and communities, adapt to change, and communicate their work clearly – turning a compelling purpose into sustained trust, support, and results over time.** As a nonprofit web design agency, Elevation has worked closely with a large variety of nonprofit organizations. As part of our design process, we first try to understand the essence of the nonprofit- its history, its goals, its team, etc. We believe this is essential in cultivating the best nonprofit website. However, while developing these nonprofit websites, we saw that there were some characteristics that all the best organizations possessed. These were qualities that were helping to reinforce the success and longevity of the organizations. We decided to compile the most common traits amongst successful nonprofits as a frame of reference for our readers. Here are the six key attributes that all successful nonprofits have in common! ## 1. Short and Sweet Mission Statement A general rule of thumb is that a nonprofit’s goal should be able to be stated in fifteen words or less. This is not an easy task as the best mission statements consist of two parts- Part 1: What exactly your nonprofit wants to change Part 2: How your nonprofit plans on generating change. However, a concise mission statement is a great way to be memorable. For example, check out Elevation’s own, NCADV: [NCADV](http://www.ncadv.org/): “We are the catalyst for changing society to have zero tolerance for domestic violence” .And alternatively here’s National Wildlife Federations’s: [NWF](http://www.nwf.org/): “Inspiring Americans to protect wildlife for our children’s future”. [![ncadv](https://www.elevationweb.org/wp-content/uploads/2026/06/ncadv.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/ncadv.jpg)[![nwf](https://www.elevationweb.org/wp-content/uploads/2026/06/nwf-300x300.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/nwf.png) In addition, the right statement should also serve as an inspiration to everyone involved with the organization. As responsibilities pile up, it is essential to have a motto that contains the essence of what you are working towards. Post your mission statement in [Nonprofit Hub](http://www.nonprofithub.org/starting-a-nonprofit/nonprofit-mission-statements-good-and-bad-examples/) if you are looking to revise it! ## 2. Be Transparent According to the [Cone Communications/Echo Global CSR Study](http://www.conecomm.com/global-csr-study), 91% of Americans believe that organizations should reveal how they are supporting causes, but only 58% believe companies are providing adequate details about their efforts. Nonprofit organizations rely heavily on their credibility. As a result, nonprofit transparency goes beyond standard government-regulated financial transparency to include an openness about missions and programs. For 501(c)(3) nonprofits, the standards are even higher as they are legally obligated to provide information on donations. The nonprofit organizations with the worst ratings are the ones who hide information from the public. The best nonprofits illustrate transparency on their website by updating press releases, presenting essential donation details, or developing infographics that share information in an accessible way. This infographic from [WaterAid ](http://www.wateraid.org/)is a great example of advocating a mission through the presentation of verifiable facts. [![WATERAID](https://www.elevationweb.org/wp-content/uploads/2026/06/WATERAID.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/WATERAID.jpg) Elevation’s web design templates take transparency into careful consideration. Check out our [portfolio ](https://www.elevationweb.org/our-work)for examples. If you make transparency a priority, you will always maintain the trust of your constituents. Transparency can be measured by many factors. The quantitative information comes from the IRS Form 990, while additional analysis is found through the company website. [Charity Navigator ](http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1093#.VdYGzfmqqko)is a great way to find your nonprofit’s transparency rating. ## 3. Delegate and Distribute Behind every successful nonprofit is a strong leader and an even stronger team. A good nonprofit leader has to be passionate, charismatic, and financially capable. However, great nonprofit leaders know how to rely on their team for the responsibilities they do not have time for. Great nonprofit leaders can differentiate between: 1. What they are good at doing, 2. What they would like to be doing, 3. What they *should* be doing. The best nonprofit organizations have well-rounded teams in which each member has a specific, essential role to focus on. Nonprofits have to juggle a variety of responsibilities, so decreasing overlap is important. As a result, the most successful teams are often smaller in size. Luckily, there are certain online [tools and techniques](https://www.elevationweb.org/blog/top-3-productivity-tools-nonprofits-should-be-using) available for even the smallest nonprofit teams to maximize their productivity. ## 4. Think Outside the Box There is a traditional model that nonprofits follow when it comes to selecting board members, finding funding, or handling financial statements. Unfortunately, many nonprofits get stuck following this set of unwritten rules. Innovative thinking is essential to maintaining traction. For example, instead of making cuts in budget, staff, and programs, Chicago Youth Centers ([CYC](http://www.chicagoyouthcenters.org)) in Chicago focused on finding a strong ally to strengthen their infrastructure. They made this change while they were still financially stable. After partnering with Family Focus ([FF](http://www.family-focus.org/)), CYC was able to gain access to a new set of resources while maintaining their identity. Instead of waiting until they were in the red, CYC took control of their financial situation at a time where other nonprofits would not have considered it a priority. CYC and FF prove that the more challenging [solution ](http://fmaonline.net/nonprofit-financial-management/financialresources/publications-tools-links/resourceful-nonprofits-look-outside-the-box-for-sustainability/)can be the better long term decision. ## 5. Create a Brand Identity The [National Center for Charitable Statistics](http://nccsdataweb.urban.org/tablewiz/tw_bmf.php) states that there are currently over 1.5 million nonprofit organizations in the United States. However, the most successful nonprofits have an identity that separates them from the rest. This identity begins with the logo- the symbol that the nonprofit uses to express itself. While it might seem trivial, the logo is the foundation for creating a brand identity. If [executed correctly](https://www.elevationweb.org/blog/6-essential-logo-design-tips-for-nonprofits), it can be an effective way for your nonprofit to develop a certain image. Then, this image can be reinforced through digital and social media presence. A branded identity that leaves a memorable visual is necessary to gain the solid, dedicated support that will sustain the longevity of your nonprofit. In the long term, a branded identity will not only give you credibility, but it will also raise public awareness for your cause. It is impossible to think about the Sierra Club without remembering green politics, ASPCA without animal cruelty, or Livestrong without the fight against cancer. Top organizations such as Green Peace, UNICEF, and American Red Cross all have a high quality website, thousands of Twitter followers, and millions of Facebook likes to reinforce their brand identity. [![social-media-non-profits_0](https://www.elevationweb.org/wp-content/uploads/2026/06/social-media-non-profits_0.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/social-media-non-profits_0.jpg) ## 6. Willingness to Admit Failure Ironically, the most noticeable common attribute among successful nonprofits is their ability to admit failure. Good nonprofits rarely mess up, but the best ones actively focus on their mistakes in order to learn from them. In 2008, Engineers Without Borders Canada made headlines when they released an annual [failure report](http://www.ewb.ca/ideas/admitting-failure-0). It was rare to see such an established organization admit failure. However, EWB’s report showed donors that they were committed to efficiency, open to innovation, and accepting of criticism- qualities that moved their nonprofit organization “from good to great.” Unfortunately, it is much more difficult for grassroots organizations to absorb their mistakes, because they are so reliant on individual donations. That being said, even the smallest nonprofits should be focusing on and communicating their mistakes in order to improve. Smaller nonprofits can use their size to their advantage by using a more personal touch. Keeping their constituents up-to-date through email newsletters, personal phone calls, or even face to face conversations can all increase the quality of a nonprofit’s trust-rating. ## Successful Nonprofit FAQs ### What do successful nonprofits have in common? A clear mission, capable leadership, financial transparency, measurable impact, strong relationships, and the ability to adapt. These traits compound into lasting trust and support. ### How important is a clear mission? It is foundational. A focused, well-articulated mission guides decisions, unites the team, and helps supporters quickly understand why your work matters and how to help. ### Why does transparency matter for nonprofits? Donors give to organizations they trust. Being open about finances, outcomes, and challenges builds the credibility that sustains long-term support. ### How do nonprofits measure impact? By defining clear goals and tracking outcomes, not just activities. Showing real results helps secure funding and improves the work itself over time. ### How do successful nonprofits build relationships? Through consistent, genuine communication with donors, volunteers, and communities. Strong digital presence supports this – see Elevation’s [web design services](/services-ux-ui-design/). ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** Nonprofit Branding --- ### [How to Write Copy for Your Nonprofit's Website](https://www.elevationweb.org/blog/how-to-write-copy-for-your-nonprofits-website/) **Published:** June 11, 2018 **Author:** emma-wolfe **Content:** **Effective nonprofit website copy is clear, concise, and donor-centered: it speaks to the reader, frames your mission around the impact supporters create, and guides every page toward a specific action. Strong copy avoids jargon, uses real stories and specifics, and makes it obvious what a visitor should do next.** So you’ve finally gotten the funds to update your nonprofit’s website. You have picked a vendor for design and are ready to go, but wait, content. Your vendor asks you about the state of your nonprofit’s written content and you panic. You have to edit multiple pages of your old website and even add some new ones but you don’t know anything about writing for the the world wide web. We know the struggle and want to help you on your way to engaging web content with some helpful hints. ### Who are you writing for? In the marketing world we call this a buyer persona. Essentially, who are the people frequenting our website? What do they do? How old are they? How much time do they have? We write our content based off our own answers to those questions. We write what our website user needs to know not what you want to tell them. If you are unsure of what your target audience looks like, send surveys out asking these important questions. Then create profiles and bios for your main “buyer personas”. Its okay if you have several; every nonprofit has more than one and it ranges from donor to patrons who access your programs. ### Tone, Style & Voice It’s been a while since learning these terms in high school so let’s quickly break down each of these important writing components talking about voice first. When we talk about voice in this context we mean your nonprofit’s personality as it comes through writing. Finding your nonprofit brand’s voice can be a little tricky so you might consider doing a little internal soul searching amongst staff to solidify who it is you are. When trying to solidify different ideas, try to think of what your nonprofit is versus what it isn’t. For example, is my nonprofit serious or goofy? This voice will depend on your buyer personas and you want to match your voice to what will suit them. However, in general you want to stay away from anything overly formal and instead keep your voice casual yet professional. Think of how your tone changes throughout the day depending on what situation you are in. You use the same concept in writing. The way you write to your high school volunteers versus your major donors is obviously going to be different, but the underlying voice or personality will remain the same. Be conscious of what buyer persona you are writing to at what time and you will naturally figure out the ideal tone to suit that persona. Finally, style is something that is unique to each writer which is why your want to solidify your organizational guidelines to ensure consistency and coherency amongst your staff. For example, does your organization use oxford commas? When do you capitalize and what words do you use to refer to your client base? To do this we recommend spending the time to create a [brand and style guide for your nonprofit](https://www.elevationweb.org/blog/nonprofit-brand-style-guide). You will break down all of these important details in this guide and make it available to everyone in your organization so they know how to write for your nonprofit. ### Structuring Never bury the lead. When you are writing for the web you want to put your most important information first. People tend not to read entire web pages and you only have seconds to capture their attention. Make sure that you make the most of those few seconds by putting that essential information first and then include supporting facts and additional information. ### Scanning You want your [web content](https://www.elevationweb.org/blog/3-strategies-to-write-compelling-content-for-your-nonprofit-website-part-i) to be easily scannable. Headers and subheaders are your best friends. These markers allow your text to breathe and make it much more pleasant to read online. To help increase readability keep both your sentences and paragraphs short. If you can say it in one sentence, do. As a rule of thumb you don’t want any paragraphs that exceed four to five sentences. Finally, to ensure scannable text, you don’t want to overcomplicate your writing and instead keep it about a 9th grade reading level. This will ensure that your mission and values are easily understood! ### SEO [Search Engine Optimization](https://www.elevationweb.org/blog/seo-for-nonprofits-beginners-guide) sounds scarier than it really is. All this means is that you want to optimize your text to make sure that it is found when your buyer personas search for keywords related to your nonprofit. Let’s imagine that your nonprofit is an after school program offering tutoring services to under -served youth in the Minneapolis area. Imagine how your ideal user would search for you online. They might type “free after school tutoring services near me” or “free tutoring in Minneapolis”. Use these words in your site content to ensure that those looking to access your services are able to find you! There are some really great tools out there that can help you do this, like [Yoast](https://wordpress.org/plugins/wordpress-seo/), to keep your [SEO ](https://www.elevationweb.org/blog/seo-for-nonprofits)up to snuff. ### General Tips Okay, so we’ve covered the basics of writing for web and now we wanted to include a few things to avoid in general so that your web copy rocks! **1. Always write in the active voice. The passive voice tends to sound stuffy and academic.** **2. Stay away from industry-specific jargon. Your audience likely doesn’t understand it and are more likely to be un-engaged.** **3. The nonprofit world is famous for acronyms, but, like industry-specific jargon, many times these acronyms are unfamiliar to your buyer personas. Make sure you’ve written out the full title on each web page at least once.** **4. Don’t use huge words as they make your text less readable and your nonprofit unapproachable. Remember to stick around that 9th-grade reading level!** **5. Proofread, proofread and proofread. We all know proofing is essential and are all guilty of not doing it. Have more than one person read over what you have written to avoid any embarrassing mistakes. You lose credibility when your website content is littered with errors!** Is everyone ready to get writing? If you have any more questions about writing for web please [reach out to us at Elevation](https://go.elevationweb.org/contact-us)! And for those who want to learn even more, join us for a webinar tomorrow (June 13th) at 12 PM talking all about creating awesome content for your website. It’s going to be filled with tips so you don’t want to miss out! ## Nonprofit Website Copy FAQs ### What makes good nonprofit website copy? Clarity, brevity, and a donor-centered focus. Write to the reader, frame the mission around the impact they make, and guide each page toward a clear next step. ### How do I write a strong call to action? Use specific, active language that tells the reader exactly what to do and why it matters – ‘Fund a meal today’ beats ‘Submit.’ Place it where the reader is ready to act. ### Should I write for donors or beneficiaries? Write clearly for both, but keep the tone respectful and the focus on impact. Show beneficiaries with dignity while helping donors see the difference they enable. ### How do I avoid jargon in our copy? Use plain words, short sentences, and concrete examples instead of insider terms or vague mission-speak. If a newcomer would not understand a phrase, rewrite it. ### Does website copy affect SEO? Yes. Clear, useful copy that answers real questions helps both readers and search engines. Elevation’s [web design team](/services-ux-ui-design/) pairs copy with structure for impact. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Content, Storytelling, UX for Nonprofits --- ### [The Perfect RFP in 3 Steps (Plus Free Template Download)](https://www.elevationweb.org/blog/perfect-rfp-3-steps/) **Published:** December 23, 2016 **Author:** stefanie-pous **Content:** **A strong website RFP clearly defines your goals, audience, and required features, sets a realistic budget and timeline, and explains how you will evaluate proposals. Giving vendors specific context about your organization and what success looks like leads to accurate bids and better-matched partners, rather than vague responses you cannot compare.** RFP writing can be a daunting and involved process. An **RFP (or request for proposal)** is a document your organization may create in order to seek services for a given task (think: a redesign for your nonprofit website). An RFP provides your organization with the opportunity to express its needs and find the person or firm best suited to execute them. Consider it a dating profile for your nonprofit: you are on the search for that special someone whose capabilities match your criteria perfectly. As with any form of business communication, RFPs should be concise but still provide plenty of detail. Luckily, there is a straightforward framework you can follow to make sure you’re covering all of your bases. If you’re totally swamped with grant applications and year-end fundraising, or simply don’t have the time to research how to write an RFP, don’t fret! We’ve compiled our advice and best practices to help you write a perfect one. ## Step 1: Determine Exactly What You’re Looking For The first step, before you even begin writing an RFP, is to know your guiding principles. In other words, be certain of what you require from a proposal and what you will not accept. Take it from us – we’re web design experts. This will help you frame your request to target your exact wants and needs. Also, with this framework in place, you will have a clear understanding of when you’ve found the right candidate for the job. Take this time to also determine whether your priorities lie more in optimal price or in highest quality. **Establish where, if at all, you are willing to compromise**. Doing this early will prevent any last-minute surprises and keep you on track for the creation of your ideal web project. ## Step 2: Outline Your RFP Create an outline for your request. To do this, you must first specify which categories you want to include. Usually, an RFP will include some combination of the following categories: ### Introduction You will want to provide a preliminary explanation of a few things here. Start with a quick organizational overview — tell people what your organization does, its missions, and specific goals for this project. Explain why you are submitting this request and what needs it will be filling. Identify your target audience, who the project will directly affect, and any additional information a candidate may need to understand the scope of the project. Keep everything high-level in this stage, for you will be delving deeper into detail in the coming sections of your RFP. ### Requirements, Scope of Work, and Deliverables Clarify exactly what you want out of this process. Make all of the specific deliverables known and specify what you will expect through every step of the process. Include every component that you will want from the vendor. The more you include here the better – this will help those submitting proposals know the full scope of work, and will also help you get a more accurate price quote right off the bat. Use this space to include logistical information such as completion dates, budgets, expectations throughout development, rigid requirements versus room for creative liberties, etc. ### Timelines Delineate your timelines. Let the vendors know how long they have for each step of the process – deadlines for submitting proposals, how long you plan to take in evaluating them, general project timelines, the whole nine yards. Make sure that whoever you choose will be able to meet these deadlines, or is able to suggest an alternative schedule that also fits within your timeframe. ### Selection criteria Let applicants know specifically what you are looking for in them. With the high volume of proposals you may receive, defining what you want will ensure that the right people apply and that you are able to easily filter through other criteria. Make your process as straightforward for yourself as possible by requesting examples of previous similar work, references, etc. ### Point of Contact & Other Logistics Include pertinent information such as who on your team vendors should contact with proposals, by what method (physically or digitally), and in which format (PDF, Word document, hard copy, etc.). If there are any other specific things you’d like to receive in your proposals, include them here. ## Step 3: Dissemination One of the largest components of the RFP process is your strategy for getting it out there. Determine first if you want the proposal submission to be open-ended such that anyone who sees it can apply, or if it is to be invite-only to people of your choosing. Next, determine your method of dissemination, be it through snail mail, email, your website, social media posts, or online job forums such as [upwork.com](https://www.upwork.com/). Getting your RFP in front of the right people ultimately determines the quality of your return, so don’t neglect this important step! --- As always, [let us know](https://www.elevationweb.org/contact-us/) if you have any questions or need help throughout this process. Let’s see what we can do together! --- ## Website RFP FAQs ### What is a website RFP? A website RFP, or request for proposal, is a document you send to potential vendors describing your project goals, requirements, budget, and timeline. It invites them to propose how they would deliver and at what cost. ### What should a good RFP include? Include your organization’s background, project goals, target audience, required features, budget range, timeline, and how you will evaluate proposals. Clear context leads to accurate, comparable bids. ### Why include a budget range in an RFP? Sharing a budget range helps vendors propose realistic solutions and saves everyone time. Without it, you risk receiving proposals that are wildly mismatched to what you can actually spend. ### How do we evaluate RFP responses? Compare proposals against your stated goals and criteria, looking at relevant experience, approach, timeline, and value rather than price alone. Consistent criteria make it easier to choose the right partner. You can [start your RFP with us](/rfp/) here. ### How long should a website RFP be? Long enough to convey your goals and requirements clearly, but not so long it buries vendors in detail. Focus on the information they genuinely need to scope the work accurately. ![author avatar](https://secure.gravatar.com/avatar/082eab258f13d1f9dd235645c8ce097c4380f40b44129f307ccbda763872470f?s=300&d=mm&r=g) stefanie-pous [See Full Bio](https://www.elevationweb.org/author/stefanie-pous/) [ ](https://www.elevationweb.org/author/stefanie-pous/) **Categories:** Nonprofit Tools --- ### [How to Keep Your Website Fresh, Interactive and Engaging](https://www.elevationweb.org/blog/how-to-keep-your-website-fresh-interactive-and-engaging/) **Published:** April 22, 2021 **Author:** marielisa-figuera-saggese **Content:** **Keeping your website fresh and engaging means updating content regularly, adding interactive elements like videos, quizzes, or live impact counters, improving page speed and navigation, and refreshing visuals so the site feels current. A site that changes and invites participation keeps visitors longer and gives them reasons to return and act.** First impressions matter, especially in the digital world. More and more nonprofits are realizing the importance of maximizing their digital potential. How? By having a fresh and interactive website with engaging content. This will help leverage the organization’s image, drive traffic and potential support for programs and services, as well as getting more volunteers to spread the word about the organization’s mission and vision. Maintaining your website fresh, interactive and engaging shouldn’t be a hassle. In this article, we will discuss some of the most important things to take into consideration to make your website look fresh in terms of design and interactive in regards to your content. ## ![](https://www.elevationweb.org/wp-content/uploads/2026/06/How-to-Keep-Your-Website-Fresh-and-Interactive-3.jpeg) # Let’s take a look at the structure As we mentioned in a previous blog post, think of your website as a car. When you go to the car dealership, how do you select it? Do you choose the old and worn-out car that will require a lot of repairs? Do you get the most expensive and luxurious model? Or do you look for a car that meets all of your expectations in regards to comfort, budget-friendly, and adaptable to what you truly need it for? This same train of thought should also be present when it comes to your website, where you need something fresh and professional-looking yet that will be within your budget and organization’s needs. Yes, it may seem like there’s a lot to juggle, however, it is part of a balancing act necessary to adapt to this new digital environment. When it comes to how your organization image, it is essential to make sure that you’re offering a good first impression to potential donors and volunteers both online and in person. In regards to your online presence, some of the most important elements that should be considered are: - Update your web design - Make your site mobile friendly - Website functionality matters ## Update your web design Like fashion trends, website design trends also change from time to time. Your website’s appearance says a lot about your organization and it can quickly become outdated as trends change every two or three years. [Changing your website design](https://go.elevationweb.org/the-complete-guide-to-beginning-your-website-project) not only will help attract new visitors but also keep old visitors engaged. A great way to get started and update your website’s appearance is to update the theme and layout. Some content management systems like WordPress offer standard theme templates for free or you can also have a [custom theme designed and developed](https://www.elevationweb.org/services/digital/) tailored to meet the website’s best practices in regards to user experience while at the same time helping accomplish the organization’s goals and objectives. ## Make your site mobile friendly As technology advances, the use of mobile devices has become more common in today’s society. According to Google, people spend around 70% of their time on mobile. Google also mentioned how a recent report highlights that mobile conversion rates are [47 percent of the levels achieved on desktop](https://get.monetate.com/eq1-2019-benchmark-report/). This not only shows that conversion (donations, volunteer sign-ups, etc) rates are important, but that having a mobile-friendly website is necessary. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/How-to-Keep-Your-Website-Fresh-and-Interactive.jpeg)Website functionality matters You have already upgraded your website design–either by yourself or with a web design agency–and made sure it is mobile-friendly. So that’s it, isn’t it? Not so fast! Now that you already have the structure, it is time to stay on top of good website practices so that your site can be searchable by Google and other search engines, and your site’s speed and security performance meets Google’s standards in regards to user-friendliness. Keeping your [website well-maintained](https://go.elevationweb.org/website-maintenance) and updated is crucial. Like a new car, websites also require maintenance to continue properly working and remain a valuable asset for the community. # Let’s talk about content When it comes to website design and maintenance, content is often an afterthought and even overlooked yet very important. Stale and boring content can cause visitors to leave your website and look for other relevant sources of information. Having [fresh and engaging content](https://www.elevationweb.org/blog/10-quick-tips-to-improve-your-nonprofits-web-presence) can not only get you new visitors but also make your site more relevant for search engine bots, which will crawl your content more often as long as it is new and easy to read. When it comes to content, it is important to take advantage of the following: - Create, update and repurpose your content - Keyword Data and Search Engines ## Create, update and repurpose your content The number one reason why visitors go to your website is because of the content, whether it is the blog, news section, or client testimonials. How fresh your website directly correlates with how often new pages are created and content is updated. As you create new and unique content for your website, your content archive will also increase. A great way to make sure your content remains relevant is to repurpose it or update it. You can bring back old content to the user’s radar by: 1. Creating a relevant content feature that will display related posts at the bottom of your page. 2. Updating old posts (6 months or more) that have performed well with new content, such as images, infographics, and more. This will not only increase your organic search traffic but also keep users engaged with new information. ## Keyword Data and Search Engines When it comes to website freshness and relevance, keywords play a vital role. Search engines such as Google, Yahoo, and Bing help users find the information they are looking for through ranking systems. Among the most important factors, they take into account is the quality of the content and that the keywords in your content are relevant to the user’s query. There are different resources that can help you determine the most relevant keywords users are looking for when looking for content similar to yours. Google Search Console offers data regarding the most popular keywords visitors are using when they find your website. This will help increase your position in search traffic. Another great resource (especially for nonprofits) is the [Google Adwords Grant](https://www.elevationweb.org/google-adwords-grant/), which offers eligible organizations $10,000 in in-kind services and helps organizations appear at the top of the search for paid results whenever a relevant keyword is used. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/How-to-Keep-Your-Website-Fresh-and-Interactive-1.jpeg)For organizations across industries, but especially for nonprofits, having an online presence is very important nowadays. Maintaining your website updated and your content relevant will help bring awareness about your programs and services, recruit volunteers and attract potential donors. We hope that this article helps when considering how to improve your website’s structure and content. If you would like to recommend other providers for us to consider and evaluate, or if you would like to learn more about our [services](https://www.elevationweb.org/services/), please feel free to reach out. ## Engaging Website FAQs ### How do I keep my nonprofit website fresh? Update content regularly, publish new stories and impact, refresh visuals, and retire outdated pages. A site that clearly reflects current programs and recent work signals an active, trustworthy organization. ### What interactive elements work well on nonprofit sites? Videos, impact counters, quizzes, interactive maps, and simple calculators can draw visitors in. The best elements support your message and make it easier to understand your work, rather than adding novelty for its own sake. ### Does fresh content help with search rankings? Yes. Search engines favor sites that stay current and useful. Regularly updating and adding quality content gives search engines reasons to revisit and can improve your visibility over time. ### How often should we update our website? Core content like programs and impact should be reviewed regularly so it stays accurate. Adding fresh stories, news, or resources on a consistent schedule keeps the site lively and gives visitors reasons to return. ### How do we make a website more engaging without a full redesign? Small changes add up. Improve page speed, sharpen headlines, add compelling visuals and stories, and make calls to action clear. These updates can boost engagement without rebuilding the whole site. ![author avatar](https://secure.gravatar.com/avatar/602793512e43761cb0b7749dc0ca41a6644ec26bc160348d19aba1859e3c6337?s=300&d=mm&r=g) marielisa-figuera-saggese [See Full Bio](https://www.elevationweb.org/author/marielisa-figuera-saggese/) [ ](https://www.elevationweb.org/author/marielisa-figuera-saggese/) **Categories:** WordPress Maintenance --- ### [7 Ways to Re-Energize Your Staff for the New Year](https://www.elevationweb.org/blog/7-ways-to-re-energize-your-staff-for-the-new-year/) **Published:** January 11, 2023 **Author:** emma-wolfe **Content:** **Re-energizing nonprofit staff for the new year means reconnecting the team to your mission, recognizing wins, setting clear and realistic goals, and protecting against burnout with reasonable workloads and growth opportunities. Small, consistent actions like celebrating progress, inviting input, and clarifying priorities tend to renew motivation more than one-time perks.** You’ve just come off a long fundraising season and the lethargy of the holidays still lingers. You want to start the new year on the right foot but your staff needs a serious recharge and you’re not sure how to get them motivated again. We understand, because we’ve found ourselves in the same boat in the past. Here’s some ways to conquer the post-holiday blues with ideas that will energize your staff. ### Use New Year’s Resolutions![3-1](https://www.elevationweb.org/wp-content/uploads/2026/06/3-1.png) Get your staff together to share personal resolutions and come up with [organization-wide goals](https://www.elevationweb.org/blog/7-new-years-resolutions-every-nonprofit-should-have). If a large portion of your staff is trying to exercise more, then introduce a mid-day stretch or set of squats in the office. This way your employees can work on their resolutions even while at work. Brainstorm resolutions for your entire nonprofit with staff so that they are [involved in the goal-setting process](https://www.elevationweb.org/blog/smart-goals-for-your-nonprofit) and are excited to start achieving them this year. ### ### Create a Wellness Committee The health of your staff is essential if you want to have a productive New Year, and, after a long fundraising season, making sure staff members have time for themselves is essential to ensuring this. ### ![wellness committee-10.png](https://www.elevationweb.org/wp-content/uploads/2026/06/wellness-committee-10.png) [Wellness](http://www.nationalwellness.org/?page=six_dimensions) is not only being free from illness but takes into account all aspects of physical and mental wellbeing. In order to ensure that your staff is totally healthy and ready to take on 2019, form a wellness committee to create initiatives for a healthy workplace. The committee can spearhead things such as start a weekly yoga day or designate a room for meditation. In addition, being sure that mental health resources are available and non-stigmatized for your employees is essential. Working in nonprofits, especially ones that provide services for individuals in need is important work, but it can take a toll on our own mental wellbeing. Being sure to provide services to ensure your employees are feeling well is essential for a productive 2019 and just makes you an awesome employer. ### ### Celebrate Whenever Possible![2-3.png](https://www.elevationweb.org/wp-content/uploads/2026/06/2-3.png) Everyone needs a break from work at some point during the day and what better way than with a staff party? Make sure to celebrate your organization’s anniversary, staff birthdays, and exciting accomplishments. Start off by celebrating your [end of the year fundraising](https://www.elevationweb.org/blog/year-end-fundraising-an-ode-to-letter-writing) success. Your staff worked hard and should be congratulated for all they did. Acknowledging all their hard work in a fun way creates [momentum to start off the new year](https://www.elevationweb.org/blog/how-to-harness-the-power-of-new-years-resolutions-6-ideas). ### ### Get Employee Input While you don’t want to dwell on last year too much, briefly survey your employees about what worked and what didn’t last year. Make a conscious effort to implement some of the suggestions your staff makes (more coffee is never bad). However, take into account larger changes they suggest as well. Your line staff know what is working and what isn’t. By working to implement real systemic change, you shows members of your staff that you listen and value their input. It will also ensure that they are excited to see their ideas in action this year. ### ### Set an Example![6-2.png](https://www.elevationweb.org/wp-content/uploads/2026/06/6-2.png) Energy is transferable. When someone is exuding a tired energy, others are likely to pick up on that and people are looking to you for guidance as their manager. Take care of yourself so that you can radiate the energy that your staff needs for the New Year. If their leaders have the stamina to move forward with positivity, they will draw upon this energy and apply it to their own work lives. This can include a mental health day every once in a while. Taking a day off every so often to recharge will allow you to be more present at work for yourself and your employees. ### ### Free Healthy Snacks for the Month Reward your staff’s hard work with free healthy snacks this month while remembering those New Year’s resolutions. If a large portion of your staff is trying to eat healthier, then show you are listening by ordering snacks that include fresh and healthy options. Even better, include a question on your staff survey about their favorite healthy places for lunch and surprise them with an order from one of those restaurants. ### ### Reorganize the Office ![7-1.png](https://www.elevationweb.org/wp-content/uploads/2026/06/7-1.png) People find new energy in reorganized spaces, so apply some [Feng Shui](https://www.thespruce.com/increase-office-success-with-feng-shui-1275314) to your office. Give your staff a day to clear out what has become redundant and reorganize their things. If possible, bring in some new office supplies, plants, or donated furniture to help spruce things up, but make sure staff get rid of at least one thing before adding another. Take it from tidying sensation [Marie Kondo and her tips for a decluttered desk](https://www.youtube.com/watch?v=UElNicTxomo) that a cluttered office can be an unproductive place that you’ll want to avoid that this year. After the holidays, you and your staff can be drained. Avoid this post-holiday slump by applying some of these ideas to your office and your staff will thank you by refocusing and [getting the year started on the right foot](https://www.elevationweb.org/blog/7-new-years-resolutions-every-nonprofit-should-have). ## Re-Energizing Nonprofit Staff FAQs ### How can nonprofits re-energize staff after a busy season? Reconnect the team to the mission and recent impact, recognize their contributions, and reset clear priorities for the year. Giving people a sense of progress and purpose tends to restore energy more than one-off rewards. ### Why is staff burnout common in nonprofits? Nonprofit teams often carry heavy workloads, emotional demands, and limited resources. Without recognition, realistic goals, and boundaries, that combination can lead to fatigue and turnover, especially after demanding fundraising seasons. ### What low-cost ways can boost nonprofit team morale? Recognition, clear priorities, professional growth, flexibility, and genuinely listening to staff input cost little but matter a lot. Celebrating specific wins and connecting daily work to mission impact are especially effective. ### How do goals help re-energize a team? Clear, realistic goals give staff direction and a way to see progress. When people understand priorities and can measure wins, work feels more purposeful and less like an endless to-do list. ### How often should leaders check in on staff morale? Regularly, not just during annual reviews. Frequent, honest check-ins help leaders catch burnout early, adjust workloads, and show staff that their wellbeing and input genuinely matter. ![author avatar](https://secure.gravatar.com/avatar/8bcecccf7b1facc86309bc74bd8e4268b5bccc5a3cfd1b3117bf3cf90286ce24?s=300&d=mm&r=g) emma-wolfe [See Full Bio](https://www.elevationweb.org/author/emma-wolfe/) [ ](https://www.elevationweb.org/author/emma-wolfe/) **Categories:** Nonprofit Tools --- ### [Beyond the NGO “About Us” Page: Writing Compelling Website Content](https://www.elevationweb.org/blog/beyond-the-ngo-about-us-page-writing-compelling-website-content/) **Published:** February 10, 2020 **Author:** chloe-bellows **Content:** **Compelling nonprofit website content goes beyond a static About Us page by speaking to supporters’ motivations, showing real impact, and guiding visitors toward action. Strong content is clear, story-driven, and donor-centered – framing your mission around the change supporters help create, not just describing your organization’s history.** When was the last time a piece of NGO content moved you? What about it was compelling? Whether it came in the form of an email, a Facebook post, or a website homepage, chances are it told a story and involved real people. Something about it made you care, and made you feel connected. The best nonprofit content marketing and storytelling can freeze time, if even for an instant. In our age of constant digital distractions and overwhelmed inboxes, what makes people care enough to spend time on your website, open an email appeal, or follow you on social media? What makes them keep reading? The key is clear, purposeful, and moving writing. Ask yourself these simple questions and get to work reinvigorating your nonprofit’s content. ### **What is your story? Why should people care?** This may seem obvious, but many nonprofits would benefit from taking some time to sit down and talk this through. Get out the whiteboard, brew a pot of coffee, and call on key staff for a storytelling session. Often, the people at the heart of a nonprofit know its story so well–and care about it so much–that it takes some effort to think about how to communicate this passion clearly and concisely to someone who knows nothing about your work. Ideally, the answers to “What is our story?” and “Why should people care?” are simple, short, and really one and the same, as they are essentially inextricable. They are the hook to your content writing and need to be present always, be it when you’re brainstorming ideas for [how to write your nonprofit mission statement](https://www.elevationweb.org/blog/how-to-write-a-timeless-nonprofit-mission-statement), drafting the content of your annual report, or posting on social media. ### **How can strong writing (better) tell your story?** Remember to stay small and meaningful. Stay human. This means that, while your nonprofit may have incredible reach and coverage, you cannot, and should not, tell everyone’s story at once–your numbers and impact can speak to that. Choose a story that is representative of your work, aims, and results. This is the story about the student who was first in his family to attend college, the story about the beach that was protected so endangered turtles could return to nest, the story about a family who had lost their home to a hurricane and received a house built by volunteers, or the story about a well that now provides clean water to a rural community. For more tips on copywriting, check out our Part II of [successful content writing strategies for nonprofits](https://www.elevationweb.org/blog/part-ii-3-more-successful-content-writing-strategies-for-nonprofits). ### **What are you trying to achieve with this particular NGO content?** This question is crucial, because not all content is created equal. While some of your nonprofit marketing content will be static, such as your mission statement, most content cannot just be copied and pasted for different purposes. Again, get out the whiteboard and get specific about your goals of your content writing. For a year-end fundraising letter, your main aim is to generate new and repeat donations. However, if you are highlighting a recent successful project on your website, your objective is to inform readers and increase interest in your work. A blog post featuring the experience of a new volunteer has a different goal than a Facebook post about next week’s fundraising event. ### **Who is the audience for your nonprofit content?** Is this a post for Instagram followers? Or is the content an annual report circulated to all of your donors? Is it a cover letter introducing your nonprofit to a foundation? Or is it a thank you letter to your volunteers? Think about not only who will be reading the content, but also what their prior level of knowledge and engagement is with your nonprofit. This will help you to be specific about what content to include for each audience. ### **Now, how do you simplify your nonprofit content marketing?** As a rule of thumb, less is more. If you visit a nonprofit website for the first time, you want to understand something about the organization, and you want to understand it quickly. Most people simply will not stay on your page long enough to read paragraphs and paragraphs of text, albeit beautifully and movingly written. Edit and simplify your work, and take a look at these [key tips for website copywriting](https://www.elevationweb.org/blog/how-to-write-copy-for-your-nonprofits-website). ### **More tips for dynamic nonprofit content creation:** - Use images wisely (and do use them)! Images are best when they are photographs of your nonprofit rather than stock images, and when they help tell your story. - Do some research. Look around at other sites and find nonprofit content that speaks to you. Ask yourself why it is impactful and moving, and bring those strategies to your own writing. - Ask for feedback. Your nonprofit may be small and not have a huge team dedicated to writing content. Likely, you all wear multiple hats, and that’s ok. Ask some team members who are not content writers to read what you’ve written and share their reactions. You want your writing to speak to everyone, especially people not familiar with what you do. - Take a break. We know you might be on a tight deadline, but all writing benefits from putting it down, even if that means while you take on another task or have lunch with a colleague, before going back to it with fresh eyes. - Tell your story from other angles. This could mean a weekly blog post highlighting different volunteers, an interview with someone affected by your nonprofit’s work, or a “staff corner.” Think outside the box! ## Nonprofit Website Content FAQs ### What should a nonprofit About Us page include? Your mission, the problem you address, the impact you create, and the people behind the work – written around the reader’s role in that change rather than internal history alone. ### How do we make website content more compelling? Lead with the supporter and the impact, use real stories and specifics, write in a clear human voice, and point readers toward a next step. Donor-centered language outperforms organization-centered language. ### What pages does a nonprofit website need? At minimum a home page, about page, ways to give, your programs or services, and a clear contact path. Each should guide visitors toward understanding and action. ### How do we write for donors and beneficiaries at once? Keep the language clear and respectful for both, and let stories do the work. Show beneficiaries with dignity while helping donors see the difference they make. ### Should website content support SEO? Yes. Clear, useful content that answers real questions helps search visibility and readers alike. Elevation’s [web design team](/services-ux-ui-design/) builds content and structure together. ![author avatar](https://secure.gravatar.com/avatar/1869edd04bc00ba39a6942e77c1af135486cd7ba9a9d3bf28521affe46b82d91?s=300&d=mm&r=g) chloe-bellows [See Full Bio](https://www.elevationweb.org/author/chloe-bellows/) [ ](https://www.elevationweb.org/author/chloe-bellows/) **Categories:** Content, Storytelling --- ### [Best Web Hosting Providers for Nonprofits (Updated 2021)](https://www.elevationweb.org/blog/best-web-hosting-providers-for-nonprofits-updated-2021/) **Published:** March 9, 2021 **Author:** marielisa-figuera-saggese **Content:** **The best web hosting for a nonprofit balances reliability, security, speed, and support against your budget. Look for strong uptime, included SSL, regular backups, responsive support, and room to scale. The right host keeps your donation pages online and fast, which directly protects giving and the trust visitors place in your site.** Whether you are part of a well-established nonprofit organization or one that’s just getting started, there are things that are important to maximize your digital potential that can be easily overlooked. Especially during the pandemic, more and more nonprofits are realizing the importance of a well-designed and professional-looking website not only for attracting donations, but for reaching their community. Providing a great first impression is key to increasing participation in your programs and services, as well as getting more supporters to spread the word about your organization’s mission and vision. What is often missed is that none of that can happen if your website isn’t up and running, you’re going to need a place for it to live: your website’s host. As we’ve said in the [past](https://www.elevationweb.org/blog/nonprofit-website-hosting-101), think of your website as a car. Your hosting provider is the parking spot. It’s possible to locate the parking spot thanks to your domain name. However, you cannot just park your car without locking it in a public, heavily trafficked area. Your SSL certificate is your lock. Selecting the best hosting provider for your organization can greatly affect your site’s performance, so here’s some questions to keep in mind as you shop providers: - Who manages site back ups? - Is there an automated recovery for files and databases? Is it included in the fee? - Does the fee include a caching or content delivery network (CDN), which improve performance? - What security features are implemented? - Is there an uptime guarantee? - For open source CMS’ like WordPress and Drupal, does the host also handle ongoing core and plugin/module updates? In this article I will provide both the pros and cons of our preferred hosting providers to help you pin down which one is the best fit for your organization’s website needs. ![Technical Definition related to web hosting](https://www.elevationweb.org/wp-content/uploads/2026/06/Best-Hosting-Providers-3.png) ## [DreamHost](https://www.dreamhost.com/) With the motto “Web Hosting with Purpose” and budget-friendly month-to-month plans, DreamHost is one of the few providers that offers truly free hosting for nonprofits. **PROS:** - If you’re a nonprofit organization with a limited budget, DreamHost can be a great option. You can get a basic shared hosting plan with email hosting for free if you provide a 501(c) determination letter. - Plus, they offer a 35% discount to nonprofits for their WordPress-specific hosting under the name DreamPress. **CONS:** - Free hosting only applies to their lowest-tier plan and not their WordPress hosting plans (starting at $2.59/month). You can still host a WordPress site on this plan, but be aware that the customizations and settings might not be as user-friendly and tailored as their actual WordPress plan. - They have a customized management panel rather than the *CPanel* used by most hosting providers, which can be confusing to many users. - The quality of their customer service has received mixed reviews from users. ![Dreamhost pricing](https://www.elevationweb.org/wp-content/uploads/2026/06/Best-Hosting-Providers-1.png) ## [SiteGround](https://www.siteground.com/index.htm?afcode=7d8b27ffe4f83e9ba8834516d7401cc5) With plans that start at $6.99 per month and quality in terms of support and response time, SiteGround stands out among its competitors. **PROS:** - Considered a “top-tier shared hosting provider”, SiteGround is known for offering affordable plans that can compete well with shared hosting companies - Their customer support and server speed are closer to that of a managed hosting provider. **CONS:** - SiteGround has limited storage space, between 10 GB and 40 GB. This might be an issue if you have a lot of media on your website, in which case you would have to invest in a more expensive plan. ![Siteground Pricing](https://www.elevationweb.org/wp-content/uploads/2026/06/Best-Hosting-Providers.png) ## [Pressable:](https://pressable.com/) Regardless of whether you’re a small nonprofit just getting started or a national/international organization with multiple websites, Pressable might be a great option for you if you don’t want to deal with security, scalability, and having to constantly update WordPress or your plugins. **PROS:** - Pressable’s managed hosting plans are customized in order to improve your website’s speed, performance and to provide protection against malware and other security threats. - It works great with WooCommerce and Jetpack, plus it offers flexible and affordable pricing plans depending on your site’s bandwidth and how many sites you have. - Last but not least, their support team is made up of experienced WordPress developers who can help you with any question you may have. **CONS:** - It is WordPress-specific, so it might not be for you if your site is in another CMS (Joomla, Drupal, etc). - If you want 24/7 or live support through a dedicated Slack Channel, those are only be available if you upgrade to a more expensive plan. ![Pressable Pricing](https://www.elevationweb.org/wp-content/uploads/2026/06/Best-Hosting-Providers-2.png) ## [WPEngine](https://wpengine.com/) If you have a WordPress site and you’re looking for premium managed WordPress hosting, WP Engine is a great option for you. **PROS:** - Along with Pressable, WPEngine is known to be one of the best providers when it comes to managed hosting. - Their service is focused on WordPress, so their platform is constantly being optimized to better serve WordPress sites. **CONS:** - WPEngine’s quality comes at a price. The cost of their plans is on a different scale when compared to other providers featured in this list. With plans starting at $25 per month, this might not be the best option for you if you’re on a tight budget. ![WPEngine Pricing](https://www.elevationweb.org/wp-content/uploads/2026/06/Best-Hosting-Providers-Mar-09-2021-11-12-24-74-PM.png) ## [HostGator](https://www.hostgator.com/) If you are looking for scalability, HostGator might be the best choice for you. **PROS:** - HostGator’s pricing plans offer a variety of options that cater to different types of businesses/organizations, which makes it easier to change plans based on your website traffic and needs. - They work with several content management systems, such as WordPress, Joomla, Drupal, and Magento, among others. **CONS:** - Unlike other hosting providers, they do not include daily backups in their plans. Instead of providing this service themselves, they recommend purchasing a service called CodeGuard. - Items such as free shopping cart installation are also not available in all their plans. - If you work with a larger site that is expected to have tens of thousands of visits a month, this provider is probably not be the best choice for you. ## ![HostGator Pricing](https://www.elevationweb.org/wp-content/uploads/2026/06/Best-Hosting-Providers-Mar-09-2021-11-12-24-30-PM.png) ## [Hostinger](https://www.hostinger.com/) Hostinger is very likely to be a good fit if you are looking for a cheap hosting provider. **PROS:** - Hostinger is known for being one of the most affordable hosting providers, it offers some of the lowest prices in the industry. - It offers a premium service in terms of site speed and tons of resources and guides for all kinds of users. **CONS:** - Although they are known for offering a multilingual customer service in order to help clients from all over the world, their customer support is limited. So if you have any pressing questions your best option is either sending an email or submitting a ticket, instead of having an immediate interaction with their team through a live chat (a feature only available to legacy clients). - There are important exceptions to their 30-day money-back guarantee: Their privacy protection, domain name renewals, and redemption fees are non-refundable. Domain registrations need to be canceled within four days of registration. - Their most affordable plans are only available if you sign a long-term contract. ![Hostinger Pricing](https://www.elevationweb.org/wp-content/uploads/2026/06/Best-Hosting-Providers-4.png) If there’s something 2020 taught us all, and especially those focused on providing services and serving our communities, it was the importance of having an online presence. One year later, we can agree across the board about how vital it is to communicate digitally in a fast, clear, and concise way with supporters. We hope that this comparison breakdown will help you when making this key decision for your nonprofit website. If you would like to recommend other providers for us to consider and evaluate, or if you would like to learn more about our [hosting services](https://go.elevationweb.org/hosting), please feel free to reach out. ## Nonprofit Web Hosting FAQs ### What should nonprofits look for in a web host? Prioritize reliable uptime, security features like SSL and backups, fast performance, and responsive support. The cheapest option often costs more in downtime and headaches. ### Why does hosting matter for donations? If your site is slow or down, visitors cannot give and may lose trust. Solid hosting keeps donation pages available and quick, protecting both revenue and reputation. ### What is the difference between shared and managed hosting? Shared hosting is cheaper but splits server resources among many sites. Managed hosting costs more and handles updates, security, and performance for you – useful for teams without technical staff. ### Do nonprofits get hosting discounts? Some providers offer nonprofit pricing or credits. It is worth asking, but weigh discounts against reliability and support rather than choosing on price alone. ### Who manages hosting if we lack a tech team? A maintenance partner can manage hosting, updates, and security on your behalf. See Elevation’s [website maintenance services](/services-website-maintenance/) for ongoing support. ![author avatar](https://secure.gravatar.com/avatar/602793512e43761cb0b7749dc0ca41a6644ec26bc160348d19aba1859e3c6337?s=300&d=mm&r=g) marielisa-figuera-saggese [See Full Bio](https://www.elevationweb.org/author/marielisa-figuera-saggese/) [ ](https://www.elevationweb.org/author/marielisa-figuera-saggese/) **Categories:** Nonprofit Web Hosting, WordPress Maintenance --- ### [Gutenberg content editor: Build flawless pages using blocks](https://www.elevationweb.org/blog/gutenberg-content-editor-build-flawless-pages-using-blocks/) **Published:** June 3, 2021 **Author:** marielisa-figuera-saggese **Content:** **Gutenberg is WordPress’s block-based content editor, where each piece of a page – a paragraph, heading, image, button, or column – is a movable block you arrange visually. It lets nonprofit teams build and edit structured, responsive pages without code, giving more design flexibility than the old classic editor.** As part of the different changes and improvements that WordPress has incorporated since it launched its 5.0 version in December of 2018, the Content Management System (CMS) has replaced the Classic content editor with a brand new Block Editor, also known as [Gutenberg](https://wordpress.org/gutenberg/). This new block editor is completely different from what we had been used to, as it allows editors to create content in a more sophisticated way by implementing new features such as using a system of blocks to easily compose and edit content, provide new options on how to organize the content layout for your post or page, and on a more technical level, plugin and theme developers can create personalized block options. But, before we go into more detail about the new editor, let’s first cover some basic information about Gutenberg and how it works. ![Gutenberg (block) editor](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-4.png) # What is Gutenberg? Gutenberg is the name given to WordPress’ new content editor. It is named after Johannes Gutenberg, who introduced printing to Europe with the mechanical movable-type printing press. It is designed to make content writing, editing, and publishing easier, especially for beginners. According to [Matias Ventura](https://matiasventura.com/post/gutenberg-or-the-ship-of-theseus/), team lead for Gutenberg, this new content editor “is an attempt to improve how users interact with their content in a fundamentally visual way, while at the same time giving developers tools to create more fulfilling experiences for the people they are helping.” Awesome, right? ## How does it work? As mentioned before, Gutenberg works as a block editor. It replaces the Classic editor’s single edit field with “blocks”. These blocks allow building more sophisticated page designs and layouts, something that wasn’t possible with the Classic editor. But, what is a block? A block can be almost anything, and that is part of the reason why this new editor is more user-friendly than the classic editor. Some of the most common (and even cool!) block options are: - Video embeds - Tables - Quotes - Widgets Each block is treated as a component and works individually, but can also be grouped together. Users can also easily combine different types of blocks, for example, 2 text blocks, 1 image block. This allows editors to have more flexibility, creativity, and control over their work. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks.png) Blocks were also created to serve as a replacement for older content types, such as shortcodes and widgets. This way, users can implement new elements such as videos, forms, social media embeds, and more without the need for a shortcode or widget, which was the case with the Classic Editor. ## What if I am not ready for this new editor? We understand that some users might not feel comfortable yet with Gutenberg, so if you want to continue using the Classic editor even after updating to WordPress 5.0 you can do so in 2 ways: 1. You can activate the official Classic Editor plugin, just install it like any other plugin. Once it is installed, you will be able to use the Classic Editor the same way you did before the new update. 2. Setting up the default content editor on *Settings > Writing.* This change allows you to choose what editor you want for all users on your site to have. It is temporary and you can also choose if users can switch editors, which is great if you have a team working on the site. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-Jun-02-2021-04-25-54-79-PM.png) ## What about accessibility? As a web design agency focused on nonprofits, we understand how important it is to have an [accessible website](https://www.elevationweb.org/blog/how-to-make-your-nonprofit-website-accessible). So does WordPress. As a CMS, they are aware of the different questions and concerns in regards to accessibility that have been brought up due to the release of Gutenberg. Because of this, they have included various [features related to accessibility](https://make.wordpress.org/core/2018/10/18/regarding-accessibility-in-gutenberg/) in this new editor with the goal of making it easier for different audiences. Some of these features are: - Block Navigation - Keyboard Shortcuts - High Contrast Mode - Helping the User Create Accessible Content ## What shortcuts are included in Gutenberg? As we get more advanced and familiar with Gutenberg block editor, here are some helpful shortcuts that will be definitely helpful. - **Options:** Represented by an ellipsis or “three dots” in vertical, once selected it will open a menu with different features to choose from in regards to the type of view the user wants while working on the page (top toolbar, spotlight, or fullscreen), the type of editor (visual or code), and the tools such as block manager, keyword shortcuts, and help. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-2.png) - **Settings:** Represented by the gear icon, it gives the user two tabs that offer a preview of both the page/document settings and the settings specific to the block that is being worked on. - Page settings: Includes information about the page’s status and visibility, permalink, and featured image, among other things. - Block settings: Includes information about the individual block that is currently being used. **![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-3.png)**- **Preview and Publish:** These two buttons give you a live preview of the page/post as well as the option to publish/update it. - **The Plus “+’ sign:** Whether it is on the top left corner or within the space where the user is working, this option lets you add new blocks. **![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-Jun-02-2021-04-25-54-00-PM.png)** - **Individual block settings:** If you highlight a specific block, you will be able to see different options such as these arrows which allow to move blocks up or down, drag the blocks across the page, among other options. - **New Blocks:** By using the slash (/), a dropdown will show with a list of available blocks, having the most recent ones first. You can also type the name of the block too. Ex: /image - **Reusable Blocks:** If you really liked working with a specific block, you can make it reusable and use it in other pages or posts. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-Jun-02-2021-04-25-53-49-PM.png) Then, to use this block, select it from the available blocks. It can also be edited, however, these changes will affect the block on every page or post where it is being included. ## Creating a page or post with Gutenberg Now that we have learned more about the Gutenberg block editor, how to switch to the Classic editor if you’re not ready yet, and some helpful tips in regards to shortcuts, it is time to learn how to create a page or post and not give up in the process. Before we get started, let’s first familiarize ourselves with how the Gutenberg interface looks like: ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-Jun-02-2021-04-25-52-32-PM.png) *From left to right: Block inserter, Block editor content area, Settings Sidebar* Let’s get started with something simple, such as a blog post or a simple lading page with media (image or embedded social media): 1. Start writing and adding the text in the editor content area. You can also copy it from Google Docs or Microsoft Word, and it will automatically be converted into blocks. 2. After you have added the text, it is time to add the non-text blocks such as images, social media or video embeds and more. Just click on the **+ sign** on the top left of the page or within the editor content area.![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-Jun-02-2021-04-25-51-81-PM.png) 3. You can upload the media from your computer or select it from your WordPress media library. 4. Once you have added the media, you can change the media layout and other settings such as image size, width and height. 5. If you want to add or embed a video, you can do the same as step 2 but with **Embeds.** All you need to do is include a URL. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-Jun-02-2021-04-25-53-20-PM.png) 6. You can also use other not very common but still helpful blocks to make your content for interesting and appealing such as quotes, tables and columns. 7. Last but not least, don’t forget to click Preview to see how it looks on the frontend (how users will see it) and when you are ready, click Publish. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Gutenberg-content-editor-Build-flawless-pages-using-blocks-1.jpeg) Now that we have a better idea of how Gutenberg works and looks, let’s get started building flawless pages and posts! If you have any feedback about Gutenberg and how it has worked for you, or if you would like to learn more about our [services](https://www.elevationweb.org/services/) and how we can help, please feel free to reach out. ## Gutenberg Editor FAQs ### What is the Gutenberg editor? Gutenberg is the default WordPress editor that builds pages from individual blocks – text, images, buttons, columns, and more. You arrange and edit them visually rather than in one continuous text field. ### What is a block in WordPress? A block is a single content element, such as a paragraph, heading, image, gallery, or button. You stack and rearrange blocks to construct a page layout. ### Do I need to know code to use Gutenberg? No. The block editor is built for non-technical users to create structured, responsive layouts visually. Code is optional for advanced customization. ### How is Gutenberg different from page builders? Gutenberg is built into WordPress and handles most layout needs natively, while third-party page builders add more features and complexity. For many nonprofits, blocks alone are enough. ### Can Gutenberg help with on-page SEO? Yes. Proper heading blocks, clear structure, and well-organized content make pages easier for readers and search engines. Elevation’s [web design team](/services-ux-ui-design/) builds pages this way. ![author avatar](https://secure.gravatar.com/avatar/602793512e43761cb0b7749dc0ca41a6644ec26bc160348d19aba1859e3c6337?s=300&d=mm&r=g) marielisa-figuera-saggese [See Full Bio](https://www.elevationweb.org/author/marielisa-figuera-saggese/) [ ](https://www.elevationweb.org/author/marielisa-figuera-saggese/) **Categories:** Web Design, WordPress Maintenance --- ### [Building Your Software Stack: 3 Strategies for Nonprofits](https://www.elevationweb.org/blog/building-your-software-stack-3-strategies-for-nonprofits/) **Published:** May 5, 2022 **Author:** craig-grella **Content:** **A nonprofit software stack is the set of connected tools your organization uses to run its work – typically a CRM, donation platform, email marketing, website, and accounting. The strongest stacks favor tools that integrate cleanly, match your team’s actual needs and budget, and can grow with you, rather than a pile of disconnected apps no one fully uses.** From socializing with people to researching topics we’re curious about, technology has transformed the way we live our daily lives, and nonprofit management is no exception. Whether you work at a growing nonprofit that’s looking for scalable solutions or a large organization that’s looking to reduce team inefficiencies, the exact solutions you invest in can impact your ability to achieve your mission. As a nonprofit leader, part of your job is to select the right tools and build an infrastructure that supports your organization’s goals and creates a foundation for growth. That’s no easy feat, especially with the expansive nonprofit tech marketplace. Not to mention, the digital world has changed your constituents’ needs as well as your organization’s needs. Supporters have come to expect accessible online engagement opportunities like digital donations, virtual volunteering, and online events — all while [maintaining sufficient ](https://www.elevationweb.org/blog/protecting-your-donors-3-data-privacy-priorities)[cybersecurity](https://www.elevationweb.org/blog/protecting-your-donors-3-data-privacy-priorities). To meet those increasingly complex requirements, the nonprofit tech marketplace has evolved, and there are more options to choose from than ever before. Each organization requires a unique mix of tools, which can be daunting with so many choices available. This guide will help you understand how your organization can make smart buying decisions and maximize your ROI. Here are the strategies that we’ll cover: - Assess your needs and build a tech plan. - Have mission-critical tech in place. - Choose tools that integrate with one another. Overall, having an effective tech stack will empower your team to engage your constituents, develop meaningful programs, and pursue your mission. If you’re ready to start your software search, let’s dive in. ## Assess Your Needs and Build a Tech Plan Identifying inefficiencies and gaps is crucial to driving growth and success. Before you start looking at actual software, sit down with your team and determine where those inefficiencies exist. That way, you’ll have an idea of what solutions would resolve challenges and support future growth. As you map out your long-view technology strategy, review your strategic goals and plans. Figure out where you are currently, where you want to be, and how your technology can support those plans. At this stage, you might loop in those who will be involved in executing the new technology. Speak to your executive director, board, and high-level staff members to understand what they’d like to see in the software you choose. As you have these conversations, consider: - **Activities that are integral to your organization’s success:** Different organizations have different programs and activities to help them achieve their missions. As such, they need support from their technology in different areas. For instance, an association will need member management tools, whereas a non-member organization can benefit from a more generic CRM solution to [manage ](https://www.salsalabs.com/blog/constituent-relationship-management-guide?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo)[constituent relationships](https://www.salsalabs.com/blog/constituent-relationship-management-guide?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo). - **What’s currently slowing your organization down:** The core benefit of technology is its ability to boost efficiency by reducing redundancies, eliminating human error, and automating tasks. Determine what’s delaying your team and how technology can resolve that. For instance, perhaps your marketing department needs support for [emailing ](https://www.elevationweb.org/blog/elements-of-successful-email-marketing-for-nonprofits)[new supporters](https://www.elevationweb.org/blog/elements-of-successful-email-marketing-for-nonprofits). - **Budget:** The great thing about today’s tech marketplace is that there’s a solution for pretty much anything you can think of. However, investing in technology for *everything* is not exactly great for your wallet. Set a budget for each type of technology your organization needs. Then, determine your “must-have” items. That way, you can find tools that align with your budget and fit your needs. Use this information to craft your game plan for the tools your organization needs without blowing your budget. Running through gaps and core goals will ensure your tech plan is aligned with your organization’s priorities from the start. ## Have Mission-Critical Tech in Place As we mentioned, it’s crucial to understand what activities are integral to your organization’s work, so you can leverage technology that will help you streamline that work. We’ll walk through several common pieces of technology that most nonprofits find crucial to their missions. Even though you may already be familiar with many of these tools, it never hurts to remind yourself of which features are actually useful to your work. ![Salsa-Elevation-Building Your Software Stack 3 Strategies for Nonprofits-Essentials](https://www.elevationweb.org/wp-content/uploads/2026/06/Salsa-Elevation-Building-Your-Software-Stack-3-Strategies-for-Nonprofits-Essentials.jpg) ### A CRM Every organization depends on its network of constituents to continue pursuing its mission. A constituent relationship manager (CRM) allows you to centralize any information you gather regarding those relationships. [EveryAction’s ](https://www.everyaction.com/blog/nonprofit-crm?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo)[guide to nonprofit CRMs](https://www.everyaction.com/blog/nonprofit-crm?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo) defines it as a central location to administer relationships with donors, volunteers, advocates, members, and others. You can track all sorts of information, including: - **Contact information** like email addresses, phone numbers, and mailing addresses - **Demographic data** like age, location, and gender - **Behavioral information** like which types of appeals they’ve engaged with and which supporter segments they fall into You’ll gather information about your constituents across most of your organization’s activities, from fundraisers to marketing. Overall, the right CRM will allow you to reduce manual data entry, maintain accurate records, steward relationships, send targeted appeals to segmented audiences, and ultimately build deeper relationships that will power your mission. ### Marketing Tools Promoting your cause is essential. Marketing tools can streamline your promotional efforts, so you can spend less time sending emails and posting online. To develop a solid multichannel marketing strategy, some of the tools that will help you connect with more supporters include: - **An email platform.** Email marketing is one of the most effective ways to acquire leads, convert prospects, and retain current supporters. Invest in a platform that provides easy-to-use design tools and templates that you can customize to your cause. You should also be able to create automated email series to ensure the right messages are delivered to the right people at the right time. - **Website content management.** Current and prospective supporters visit [your ](https://www.elevationweb.org/blog/5-reasons-to-invest-in-your-nonprofit-website)[website](https://www.elevationweb.org/blog/5-reasons-to-invest-in-your-nonprofit-website) to learn more about your work and donate. As such, you should invest in a content management system (CMS) to establish your online brand. While many organizations choose generic platforms like WordPress, consider going with a nonprofit-specific one that’s targeted to meet your needs. For example, nonprofit CMSs are more likely to include integrated fundraising tools without enabling an additional plugin. - **Social media tools.** Social media has become a staple in digital communications and can be streamlined. For instance, be sure you can schedule posts to be published at specific times. Some tools also give you the ability to create targeted Facebook ads that match different segments of your audience. No matter what marketing tools you invest in, [Salsa’s ](https://www.salsalabs.com/blog/nonprofit-key-performance-indicators?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo)[nonprofit KPIs guide](https://www.salsalabs.com/blog/nonprofit-key-performance-indicators?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo) explains that it’s crucial that your marketing tools track analytics. This will give you visibility into your efforts, helping you to pinpoint which strategies yield results and which aren’t meeting expectations. In the case of email, this should include your email open, CTR, conversion, opt-out, and outreach rates. For social media, this would include metrics like your amplification, applause, and conversion rates. ### Fundraising Tools Another crucial part of managing a nonprofit is fundraising. Especially considering that [charitable fundraising research](https://360matchpro.com/fundraising-statistics/) found that total online revenue increased by 10% last year, online fundraising is no longer optional. Nonprofits should spend time [locating ](https://www.elevationweb.org/blog/11-awesome-fundraising-tools-for-nonprofits)[fundraising tools](https://www.elevationweb.org/blog/11-awesome-fundraising-tools-for-nonprofits) that empower them to collect gifts digitally. While the exact specifications of your toolkit might vary, some common necessities include: - **Online giving pages.** Embed online donation pages into your nonprofit’s website and ensure you can customize them to match the design to your brand, adjust the fields to capture the exact information you need, and provide custom suggested giving amounts. Most importantly, make sure it’s equipped with PCI-compliant payment processing tools to protect cardholder information. - **Event management.** If your organization holds events to drive community engagement, invest in event management tools. Your fundraising solution might need to include registration forms, sponsorship management, mobile check-in, and integration with video conferencing tools like Zoom to host virtual/hybrid events. - **Peer-to-peer fundraising.** If you want to empower constituents to raise money on your behalf, make sure your fundraising platform comes equipped with peer-to-peer functionality. Supporters should be able to launch personal campaign pages with custom descriptions and images and start collecting funds for your team in a matter of minutes. There are plenty of fundraising tools out there, including many we didn’t cover like text-to-give, prospect research, major gift management, and corporate giving tools. It all depends on [which ](https://www.salsalabs.com/blog/top-online-fundraising-tools?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo)[online fundraising tools your organization needs](https://www.salsalabs.com/blog/top-online-fundraising-tools?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo), so take time considering how your fundraising team currently attracts donors as well as how it would like to start acquiring more. ### Volunteer Management Nonprofits rely on volunteers to complete crucial work and keep the organization running, whether they’re staffing events or building animal shelters. The right software can help cultivate long-term, meaningful volunteer relationships. For instance, your nonprofit may turn to tools to power the following: - **Registration and scheduling.** Enable volunteers to sign up for relevant opportunities with online registration forms. Scheduling tools will enable you to inquire about their availability and choose a shift that works best for each volunteer. - **Recruitment**. Continue expanding your volunteer base with recruitment features. For instance, a solution that offers a volunteer feed will allow you to tap into an existing community of people who are ready to volunteer, simplifying your [recruitment ](https://join.mobilize.us/blog/volunteer-recruitment?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo)[efforts](https://join.mobilize.us/blog/volunteer-recruitment?utm_medium=referral&utm_source=partner&utm_campaign=nexus-seo). - **Hour tracking and reporting.** Maintaining accurate volunteer information is paramount when it comes to applying for grants and communicating impact to stakeholders. Volunteer management tools will automatically track this information for you. You can have it track when volunteers clock in and out of your event, and you can also enable volunteers to log their hours manually if necessary. If volunteers play an active role in your organization, make sure you’re equipped with the tools to connect with those individuals and maximize their experience. ## Choose Tools That Integrate With One Another It isn’t enough to have all the right pieces of tech. Rather, those pieces must fit together if you truly want to optimize your nonprofit’s efforts. While choosing essential tools that match your needs should streamline operations, it can actually slow productivity down if your various solutions don’t work together. **That’s why the majority of your tools should integrate with one another. That way, you can exchange data across platforms and execute coordinated actions across your various teams.** For instance, when your forms automatically feed data into your CRM, you won’t have to worry about entering that data automatically. Instead, each team member will have centralized access to this information, and automated workflows will let them know what the next appropriate action is. Or, if someone donates, that will automatically trigger follow-up emails with details regarding their gift. Not to mention, integrating your systems can also help you keep track of how much time and money you spend on various efforts. You can decide if it’s a worthwhile task, needs outsourcing, or can be eliminated altogether. All in all, tools that integrate with each other will make your team much more effective at making [data](https://www.elevationweb.org/blog/the-5-principles-of-using-data-to-drive-nonprofit-fundraising)[-driven decisions](https://www.elevationweb.org/blog/the-5-principles-of-using-data-to-drive-nonprofit-fundraising), which will empower you to produce greater outcomes for your organization. --- Your nonprofit’s software stack is a crucial consideration if you want to boost your ROI and create a more enjoyable experience for staff and supporters. Developing your technology ecosystem requires plenty of forethought as to which solutions will actually support your work without breaking the bank. Just remember to leverage customer support and any resources from your technology vendors, both during and after onboarding. The last thing you want is to slow down your work and impact your ability to fulfill your mission. Now, with your newfound tech-based knowledge, start building a tech stack that will empower your organization to do more good. ## Nonprofit Software Stack FAQs ### What is a nonprofit software stack? It is the collection of tools that power your operations – usually a CRM, donation processor, email platform, website, and accounting software – ideally connected so data flows between them. ### How do we choose the right tools? Start with the problems you actually need to solve, then look for tools that fit your budget, integrate with what you already use, and your team can realistically adopt. Avoid buying features you will not use. ### Why does integration matter so much? Tools that share data automatically save staff time and prevent errors and duplicate records. A connected stack gives you one reliable picture of your supporters and finances. ### Should small nonprofits worry about a software stack? Yes, even a few well-chosen tools form a stack. Starting intentionally – and choosing tools that scale – saves painful migrations as you grow. ### How does our website fit into the stack? Your website is often the hub where donations, signups, and contact data originate, so it should connect to your CRM and email tools. Elevation’s [web design team](/services-ux-ui-design/) can help wire it in. ![author avatar](https://secure.gravatar.com/avatar/5094c55d78205e6fa61b19eb791b903200f5e26b4664a7262fe42ce30123fb21?s=300&d=mm&r=g) craig-grella [See Full Bio](https://www.elevationweb.org/author/craig-grella/) [ ](https://www.elevationweb.org/author/craig-grella/) **Categories:** Nonprofit Tools --- ### [4 Tips for Using Your Nonprofit Website to Engage Volunteers](https://www.elevationweb.org/blog/4-tips-for-using-your-nonprofit-website-to-engage-volunteers/) **Published:** November 8, 2021 **Author:** cassandra-smallman **Content:** **Your nonprofit website can be a powerful volunteer engagement tool, not just a donation channel. Use it to clearly explain volunteer opportunities, make signing up simple, share impact stories that show what volunteers accomplish, and keep current volunteers informed and connected. A well-designed site turns interested visitors into active, returning volunteers.** As a nonprofit professional or volunteer manager, you likely give plenty of thought to your website’s design and functionality. You’ve probably spent time optimizing different aspects of your website, from your [SEO performance](https://www.elevationweb.org/blog/best-design-seo-practices-for-microsites) to your online fundraising efforts. But, have you considered using your nonprofit website as an engagement tool to interact with your volunteer audience? Your nonprofit’s website can be a valuable resource to introduce prospective volunteers to your mission or [engage your current volunteers](https://www.initlive.com/blog/volunteer-engagement). In this post, we’ll explore how you can use your website to engage volunteers with these four tips: 1. Make it easy to register for volunteer opportunities using your website. 2. Feature engaging, original imagery. 3. Offer additional opportunities to get involved. 4. Highlight volunteer stories and accomplishments. When optimizing your website to engage volunteers, keep the volunteer journey in mind. The volunteer journey is the steps supporters take from first becoming aware of your program, conducting research, and eventually registering for a volunteer opportunity. Think about how you can design your website to facilitate awareness, research, and action among your visitors. Here’s how: ## 1. Make it easy to register for volunteer opportunities using your website. Your visitors should be able to register for any upcoming volunteer events and opportunities easily using your website. A well-designed registration page offers a convenient and seamless registration process for applicants. Ensure your volunteer sign-up forms are short and sweet and only ask for the necessary information to avoid a frustrating, lengthy process. You can also make navigation easier by using your website menu links to direct visitors to your online volunteer registration page. Also, make sure your volunteer information pages are thorough and up to date. This includes any background information you have on your program or any details about current volunteer opportunities and shifts. A website that is aesthetically pleasing, easy to use, and up to date builds trust with potential volunteers. This will allow you to use your website as a more effective [volunteer recruitment tool](https://www.initlive.com/blog/volunteer-recruitment-guide). ## 2. Feature engaging, original imagery. You’ve no doubt heard the saying “A picture is worth a thousand words.” When it comes to the images and graphics you choose to feature on your website, this couldn’t be more true. Images capture visitors’ attention and express your organization’s story and mission in an engaging way. Choose original, compelling images to showcase what your volunteer program looks like in action. This can be a great way to help prospective volunteers picture themselves working with your organization. Plus, current volunteers will be excited to browse your site and try to find themselves in the images. Also, remember to use high-quality images that don’t take too long to load once visitors land on your page. Double the Donation’s guide recommends choosing photos and graphics that: - Provoke emotion – The human brain processes images [60,000 times faster](https://www.linkedin.com/pulse/5-reasons-why-images-speak-louder-than-words-gabe-arnold/) than words. You can convey a large quantity of information and emotion with images. For example, if your organization focuses on eliminating food insecurity in your community, use pictures of your volunteers gathering donated food items or cooking a meal for community members. This will show visitors how your organization makes a tangible difference in your community. - Are visually interesting and appealing – Compelling, vibrant images grab visitors’ attention easily. For instance, search for action shots, such as images of volunteers planting a tree or raising the side of a new house. - Break down important information – Use images and graphics that convert complex concepts into easily understandable ideas for new visitors. You can break up any long text blocks using infographics that represent important statistics or charts that break down the need-to-know information about your cause. Remember, try to stick to using images captured by your staff members or volunteers themselves. [Use stock images sparingly](https://www.elevationweb.org/blog/dos-and-donts-of-stock-photography-in-web-content)— if you choose irrelevant images or ones that look too posed, audience members will see them as disingenuous. This could lead to less trust in your website and your organization as a whole. ## 3. Offer additional opportunities to get involved. Your volunteers are likely interested in engaging with your organization in a variety of different ways, not just by contributing their time. You can [turn volunteers and other advocates into more involved supporters](https://www.elevationweb.org/blog/turning-advocates-into-donors-5-strategies-you-need-to-try) of your mission by offering multiple opportunities to get involved on your website. For instance, use your website to present opportunities like: - Donation opportunities, including recurring donations such as your monthly giving program or in-kind donations that would be helpful to your organization - Advocacy opportunities, such as letter writing or social media campaigns - Event opportunities, such as upcoming fundraising events or your annual gala - Professional opportunities, such as legal services, translation, internships, etc. By offering a range of different involvement opportunities, you can strengthen the bonds between your organization and its volunteers. You also show your volunteers that your organization is thriving and active in many different areas, which can reassure them that your nonprofit is worthy of continued support. ## 4. Highlight volunteer stories and accomplishments. Use your website to [thank volunteers](https://www.initlive.com/blog/volunteer-appreciation-ideas/) for their participation and highlight specific volunteers that go above and beyond the call of duty. Volunteers will feel appreciated for their efforts and encouraged to continue contributing their time. [Keep your content fresh and engaging](https://www.elevationweb.org/blog/how-to-keep-your-website-fresh-interactive-and-engaging) by posting a new volunteer shoutout on your website’s blog periodically. You can also motivate volunteers to be more active with a “volunteer of the month” series that features individuals on your website. Volunteers will likely share the news with friends and family who may also decide to try volunteering because they’ll see how rewarding your program is. Now that you’ve learned the basics of using your website as a tool to engage with your volunteers, it’s time to start designing! Remember, put yourself in your visitors’ shoes, think of what may catch their attention, and plan accordingly. Don’t forget to keep web design best practices in mind when designing or revamping your website. Best practices such as maintaining consistent branding, providing simple navigation, and making your volunteer opportunities easy to find will all contribute to making your website a better volunteer engagement tool. ## Volunteer Engagement Website FAQs ### How can my nonprofit website attract more volunteers? Clearly describe your volunteer roles, the time commitment, and the impact, then make it easy to sign up with a simple, visible form. Sharing volunteer stories helps visitors picture themselves getting involved. ### What should a volunteer page include? Include a clear overview of opportunities, role descriptions and expectations, an easy sign-up or contact option, and stories or photos showing volunteer impact. Make next steps obvious. ### How do I make volunteer sign-up easier? Keep the form short, ask only for essential details, and make it mobile-friendly. Reducing steps and friction means more interested visitors actually complete the sign-up. ### How can a website keep current volunteers engaged? Use your site to share updates, upcoming opportunities, resources, and recognition for volunteers’ work. Keeping them informed and appreciated encourages them to stay involved. ### Can a better website really improve volunteer recruitment? Yes. A clear, easy-to-use site removes the friction that causes interested people to give up. [Our web design services](/services-ux-ui-design/) help nonprofits turn visitors into volunteers and donors. ![author avatar](https://secure.gravatar.com/avatar/161d27e85516a8563a3a98d7c616bd297b77c8ec110a99f7169407fc47c0dddd?s=300&d=mm&r=g) cassandra-smallman [See Full Bio](https://www.elevationweb.org/author/cassandra-smallman/) [ ](https://www.elevationweb.org/author/cassandra-smallman/) **Categories:** Nonprofit Tools, WordPress Maintenance --- ### [Guidelines for Backing Up Your Nonprofit's WordPress Website](https://www.elevationweb.org/blog/guidelines-for-backing-up-your-nonprofits-wordpress-website/) **Published:** June 1, 2023 **Author:** chris-lim **Content:** **Backing up a nonprofit’s WordPress website means saving copies of both your files and your database so you can restore the site after a hack, failed update, or server failure. A reliable approach uses automatic, scheduled backups stored off-site in more than one location, with restores tested periodically so you know they actually work.** If your nonprofit organization is leveraging a WordPress website, ensuring its safety should be one of your priorities. A robust backup plan is crucial to safeguard your data and website functionality. This comprehensive guide will show you how to back up your WordPress website, tailored specifically for the unique needs of nonprofit organizations. # Why is it crucial for your nonprofit to back up its WordPress website? The rationale for regular backups of your WordPress website is multifaceted, and for nonprofits, there are specific reasons that stand out. Here are the most compelling ones: - **Defense Against Cyber Threats**: Even with strong security measures, there’s always a risk of your website falling prey to hacking attempts or malware infiltration. This is particularly crucial for nonprofits, where breaches could compromise sensitive donor information and trust. Backups allow you to swiftly restore your data following an attack. - **Mitigation Against Unintentional Data Loss**: Human error, like accidental deletions, is a reality. Regular backups ensure you can recover essential information, such as donor lists, volunteer records, or campaign results, without losing valuable time. - **Smooth Software Updates**: WordPress consistently provides software updates, addressing bugs and bolstering security. However, these updates might occasionally conflict with your website’s unique configurations, causing disruptions. Regular backups allow you to revert to a previous stable version without interrupting your nonprofit activities. - **Insurance Against Server Failures**: Servers can fail due to hardware malfunctions or cyber-attacks, disrupting your online presence. Regular backups can swiftly restore your website to a new server, ensuring uninterrupted service for your beneficiaries, volunteers, and donors. # Steps to Safeguard Your Nonprofit’s WordPress Website: ### Step 1: Selecting a Backup Method Choose a backup method that suits your nonprofit’s resources and technical expertise: - Manual backups: This involves copying your website files and database to your computer or cloud storage. However, it requires some technical knowledge. - Plugin backups: Numerous WordPress plugins, like UpdraftPlus and BackupBuddy, automate the backup process and make it user-friendly. - Managed backups: Some hosting providers offer backup services as part of their package, freeing up your nonprofit staff for other crucial tasks. ### Step 2: Determining Backup Frequency How often you should back up depends on how frequently your website undergoes changes. If your website is updated regularly with new events, campaigns, or blog posts, daily backups are recommended. For less active websites, weekly or monthly backups may suffice. ### Step 3: Deciding on a Backup Location Backups should be stored in a secure location, separate from your website’s server. This could be cloud storage platforms like Google Drive or Dropbox, or physical devices like external hard drives. Remember to ensure the privacy and security of any sensitive data stored in backups, in line with your nonprofit’s data policy. ### Step 4: Implementing the Backup For manual backups, you’ll need an FTP client to download your website files and phpMyAdmin to export your database. If using a plugin like UpdraftPlus, the process is automated and simpler. ## Step 5: Testing Your Backup After creating a backup, it’s essential to test its efficacy. Restore the backup to a test server or local environment, and check if everything functions correctly. This practice ensures that your nonprofit can quickly recover in case of a real emergency. # Wrapping up Establishing a backup strategy for your WordPress website is essential for your nonprofit’s digital security and continuity. The steps outlined in this guide aim to help you create a backup plan tailored to your nonprofit’s unique needs. Remember, regular testing and secure storage of your backups are vital to the effectiveness of this strategy. With a solid backup plan, your nonprofit can continue its mission with confidence, knowing its online assets are secure. ## WordPress Backup FAQs ### Why does my nonprofit website need backups? Sites can break from failed updates, hacking, or server problems. Backups let you restore quickly instead of rebuilding, protecting your donation pages, content, and reputation. ### How often should we back up our WordPress site? Match frequency to how often the site changes. Sites updated frequently benefit from daily backups; quieter sites may do well with weekly. Always back up before major updates. ### Where should backups be stored? Keep backups off-site and ideally in more than one location, separate from your live server. If the server fails, on-server backups can fail with it. ### What should a complete backup include? Both your website files (themes, plugins, uploads) and your database, which holds your content and settings. Missing either one leaves you unable to fully restore. ### Should we handle backups ourselves? Many teams automate backups with a trusted plugin or host. If that feels risky, a maintenance partner can manage and test them for you – see Elevation’s [website maintenance services](/services-website-maintenance/). ![author avatar](https://secure.gravatar.com/avatar/3bada4aa8cccb24a097c0091d028701cffee4abee54efb0d03650c92f9e030e5?s=300&d=mm&r=g) chris-lim [See Full Bio](https://www.elevationweb.org/author/chris-lim/) [ ](https://www.elevationweb.org/author/chris-lim/) **Categories:** Nonprofit Web Hosting, WordPress Maintenance --- ### [Integrating CRM Systems with Your Nonprofit Website](https://www.elevationweb.org/blog/integrating-crm-systems-with-your-nonprofit-website/) **Published:** September 4, 2024 **Author:** Kaileigh Otsuka **Content:** ## **Introduction** In order to manage connections with funders, volunteers, and other stakeholders, nonprofit organizations now depend heavily on Customer Relationship Management (CRM) systems. A CRM system that is properly linked can increase donor engagement, expedite processes, and boost overall company effectiveness. This blog post will discuss the advantages of integrating a CRM system with your nonprofit website, the procedures needed to complete the integration, and how to get the most out of the integration. ## Understanding CRM Systems ### What is a CRM System? A Customer Relationship Management (CRM) system is a technology platform that helps organizations manage and analyze interactions with their constituents. In the nonprofit sector, CRM systems are tailored to manage donor relationships, track volunteer activities, and handle event management among other functions. These systems allow nonprofits to organize their contacts, segment their audiences, and personalize communication, ultimately leading to more effective engagement and fundraising. **Common Features of Nonprofit CRMs:** • **Donor Management:** Track donations, donor interactions, and giving histories. • **Volunteer Management:** Manage volunteer sign-ups, schedules, and hours. • **Fundraising Tools:** Create and manage fundraising campaigns and events. • **Communication Tools:** Send personalized emails, newsletters, and updates. • **Reporting and Analytics:** Generate reports on donations, campaigns, and donor engagement. For a deeper understanding of CRM systems, refer to [TechSoup’s guide on CRM for nonprofits](https://blog.techsoup.org/posts/a-guide-to-the-top-crm-and-donor-management-systems). ![Customer relationship management](https://www.elevationweb.org/wp-content/uploads/2026/06/Elevation-Blog-Images-10-1024x681.png "Elevation")**Integrating a CRM with your nonprofit website connects your donor data to the forms, donations, and signups happening on your site, so records update automatically instead of through manual entry. Done well, it gives you a single, accurate view of supporters, reduces errors, and lets you personalize outreach based on real giving and engagement history.** ### Benefits of CRM Integration There are several benefits to integrating your CRM system with your nonprofit website: • **Improved Donor Management and Engagement:** Integration enables your CRM to immediately update donor data that is automatically collected from your website. This keeps your donor records current and enables you to tailor communications according to previous exchanges. • **Streamlined Fundraising and Communication:** You may automate campaign updates, newsletters, and thank-you emails by integrating a CRM into your website. This automation guarantees that your communications are pertinent and timely, while also saving you time. ## Steps to Integrate CRM with Your Website ### Choosing the Right CRM Selecting the right CRM system is crucial for a successful integration. When choosing a CRM, consider the following factors: • **Scalability:** Choose a CRM that can grow with your organization. • **Ease of Use:** The system should be user-friendly and accessible to your team. • **Customization:** Look for a CRM that allows you to tailor fields, reports, and workflows to meet your nonprofit’s specific needs. • **Integration Capabilities:** Ensure that the CRM you choose can easily integrate with your website and other tools you use. **Popular CRM Platforms for Nonprofits:** • **Salesforce Nonprofit Cloud:** Offers a comprehensive suite of tools tailored for nonprofits, including donor management, fundraising, and marketing automation. • **[Bloomerang](https://bloomerang.co/):** Focuses on donor retention with features like engagement tracking and reporting. • **[HubSpot for Nonprofits](https://www.hubspot.com/nonprofits):** Provides CRM, marketing, and sales tools with robust integration options. ### Technical Integration Connecting your CRM with your website can be done in several ways, depending on the platforms you are using: • **Direct Integration:** Some CRMs offer built-in plugins or APIs that allow for seamless integration with popular website platforms like WordPress, Wix, or Squarespace. • **Using Middleware:** Tools like Zapier or Integromat can facilitate the integration between your website and CRM by automating workflows and data synchronization. • **Custom Development:** If your website or CRM requires a more tailored solution, you may need to work with a developer to create custom integration scripts or use the CRM’s API. For a step-by-step guide on integrating CRMs with websites, check out [HubSpot’s integration resources](https://www.hubspot.com/products/crm). ![Two people working on developing a website](https://www.elevationweb.org/wp-content/uploads/2026/06/Elevation-Blog-Images-9-1024x681.png "Elevation")### Data Synchronization and Security Ensuring that data flows accurately and securely between your website and CRM is critical: • **Data Mapping:** Ensure that fields on your website match the corresponding fields in your CRM to prevent data loss or errors. • **Real-Time Syncing:** Choose an integration method that allows for real-time data syncing to keep your CRM up-to-date with the latest information from your website. • **Data Privacy and Security:** To safeguard donor information, implement encryption, secure connections (SSL/TLS), and comply with data protection regulations like GDPR. For best practices on data security, refer to [Salesforce’s guide on data protection](https://help.salesforce.com/s/articleView?id=sf.data_protection_and_privacy.htm&language=en_US&type=5). ## Maximizing the Benefits of Integration ### Automating Donor Communication With your CRM integrated into your website, you can set up automation to enhance donor communication: • **Automated Emails:** Send automated thank-you emails immediately after a donation is made through your website. • **Personalized Updates:** Use donor data to personalize newsletters and updates, tailoring content to donor preferences and past interactions. ### Tracking and Reporting Effective integration allows you to track visitor behavior and donor interactions more efficiently: • **Behavior Tracking:** Monitor how visitors interact with your website—what pages they visit, what content they download, etc.—and use this data to inform your outreach strategies. • **Reporting:** Use CRM-generated reports to analyze donation trends, campaign effectiveness, and donor engagement levels. These insights can help you refine your strategies and improve future campaigns. For more on CRM analytics, explore Salesforce’s reporting tools. ## Integrating a CRM with Your Nonprofit Site Integrating a CRM system with your nonprofit website can significantly enhance your organization’s operations, from managing donor relationships to automating communications and improving data security. By following the steps outlined in this guide, you can choose the right CRM, integrate it effectively, and maximize the benefits of this powerful tool. Leveraging CRM integration can help your nonprofit build stronger relationships, raise more funds, and ultimately have a greater, long-term impact. Ready to take your nonprofit’s online presence to the next level? [Learn more about our website design services](https://www.elevationweb.org/services/digital/) and see how we can help you create a powerful, engaging website that supports your goals. ## Nonprofit CRM Integration FAQs ### Why integrate a CRM with our website? Integration syncs donations, form submissions, and signups directly into your donor database. That removes manual re-entry, cuts errors, and keeps supporter records current and complete. ### What can connect to a nonprofit CRM? Common connections include donation forms, event registrations, email signups, and contact forms. The goal is for any place a supporter shares information to feed cleanly into one system. ### Will integration mess up our existing data? It does not have to. A careful setup maps fields correctly and tests with sample records before going live. Cleaning your data before integration also prevents duplicates and mismatches. ### Do we need a developer to integrate a CRM? Sometimes. Many CRMs offer native plugins or no-code connectors, but custom forms or complex workflows may need development. Elevation’s [web design team](/services-ux-ui-design/) can help connect the pieces. ### How does CRM integration help fundraising? With accurate, unified data you can segment donors, personalize appeals, and track giving over time. That insight leads to more relevant outreach and stronger donor relationships. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-kaileigh-otsukaelevationweb-org.png) Kaileigh Otsuka [See Full Bio](https://www.elevationweb.org/author/kaileigh-otsukaelevationweb-org/) [ ](https://www.elevationweb.org/author/kaileigh-otsukaelevationweb-org/) **Categories:** Web Design **Tags:** CRM, Nonprofit website --- ### [Is Your Nonprofit Website Hurting Donations? 5 Fixes That Make a Big Impact](https://www.elevationweb.org/blog/nonprofit-website-hurting-donations-fixes/) **Published:** April 29, 2025 **Author:** Jena Hodgson **Excerpt:** What happens when your site creates obstacles to giving? Slow load times, unclear messaging, or clunky donation forms can all lead to abandoned contributions. **Content:** ![Title and website donate button](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-Is-Your-Nonprofit-Website-Hurting-Donations_-1024x805.png "Elevation")**A nonprofit website hurts donations when friction gets in the way of giving: slow load times, unclear messaging, hard-to-find donate buttons, long or clunky donation forms, and a poor mobile experience. Fixing these by speeding up the site, clarifying your message, and simplifying the donation flow can meaningfully increase completed gifts.** ## Optimize Your Nonprofit Website for Donations With Proven Strategies When it comes to fundraising, your nonprofit’s website is one of your most powerful tools. It’s the digital face of your organization and often the first stop on the internet for potential donors. But what happens when your website unintentionally creates obstacles to giving? Slow load times, unclear messaging, or clunky donation forms can all lead to abandoned contributions. The good news is you can identify and fix these issues to create a seamless donation experience with [web design that inspires action](https://www.elevationweb.org/services/digital/). Below, we’ll review five impactful fixes to help you boost donations and build stronger connections with supporters. ## 1. Solve Common UX Problems That Disrupt Donation Flow A poor user experience (UX) is a major reason behind abandoned donations. When visitors can’t quickly find what they need or face difficulties navigating your site, they leave without making a contribution. The key to solving this issue is simplifying and streamlining every touchpoint. **Quick Fixes** - **Simplify Navigation:** Use clear menus with a prominent “Donate” button visible on every page. - **Streamline Donation Forms:** Eliminate unnecessary form fields and stick to the essentials, like name, email, and payment information. - **Avoid Clutter:** Use clean design layouts with strategic white space and easy-to-spot calls-to-action (CTAs). **Example:** The nonprofit [House of Ruth redesigned its website](https://portfolio.elevationweb.org/house-of-ruth/) to modernize outdated features so it could better serve donors and clients. A clear, easy-to-navigate layout was implemented to enhance their online donation functionality. Their efforts paid off with a 46% increase in online donations within the first year after launch. ## 2. Ensure Mobile Optimization Is Top-Notch Did you know that [over 60% of web traffic](https://soax.com/research/mobile-website-traffic) now comes from mobile devices? If your website isn’t optimized for mobile use, you’re likely losing donors. People expect fast-loading, mobile-friendly sites that are easy to browse on-the-go. **Quick Fixes** - **Responsive Design:** Ensure your website adjusts seamlessly to different screen sizes, from smartphones to tablets. - **Test Mobile Usability:** Check that pages load quickly, forms are easy to complete, and buttons are unobstructed. - **Minimize Load Times:** Compress images and use lightweight design elements to prevent slow-loading pages that frustrate visitors. **Example:** Grassroots organization [Malaika](https://portfolio.elevationweb.org/malaika/) created a new website which also included improvements for its mobile accessibility. Their streamlined, responsive design now showcases powerful visuals and bitesize snippets that communicate its message clearly to visitors on all devices. ## 3. Create Clear and Compelling CTAs A strong call-to-action (CTA) is essential for driving donations. Vague or overly complex messages can confuse or even discourage potential donors. Your CTAs need to be direct, persuasive, and action-oriented. **Quick Fixes** - **Be Specific:** Instead of “Support Us,” try “Donate $25 to Feed a Family Today.” - **Use Engaging Visuals:** Pair CTAs with appealing images or buttons in a contrasting color that grabs attention. - **Create Urgency:** Include phrases like “Act Now” or “Today Only” to inspire immediate action. **Example:** [BridgeUSA](https://portfolio.elevationweb.org/bridgeusa/) enhanced user engagement by incorporating bold CTAs throughout its website. For example, the website design featured prominent buttons with straightforward copy such as visible “Support Our Cause” and “Take Action” to encourage visitors to engage immediately. ## 4. Incorporate Trust Signals to Build Donor Confidence For donors, giving can feel like a leap of faith. They want to know their money will be used wisely and securely. Incorporating trust signals throughout your website can reassure visitors and encourage them to donate. **Quick Fixes** - **Show Transparency:** Share where donations go with visuals, such as pie charts or infographics. - **Highlight Security:** Display secure payment badges and SSL certificates near your donation forms. - **Add Testimonials:** Include quotes or videos from beneficiaries or major donors to show the real-world impact of contributions. - **Leverage Ratings:** Display your charity ratings from sites like Charity Navigator or GuideStar prominently. **Example:** Take a look at the [American Brain Tumor Association (ABTA)](https://portfolio.elevationweb.org/abta/) website, which was redesigned to feature testimonials, charity ratings, and transparent fund usage to build credibility. These changes contributed to a 45% increase in click-through rates on donation pages, boosting both traffic and completed donations. ## 5. Share Success Stories to Showcase Impact Nothing resonates with donors more than seeing the tangible effect of their contributions. A heartfelt story combined with visuals can motivate visitors to support your cause. **Quick Fixes** - **Feature Case Studies:** Dedicate a section of your website to highlight donor-funded initiatives and their outcomes. - **Use Multimedia:** Accompany stories with engaging photos or short videos to personalize the message. - **Update Regularly:** Add fresh stories to keep your website dynamic and reflective of ongoing impact. **Example:** [This Is My Brave](https://portfolio.elevationweb.org/this-is-my-brave/) transformed its online presence by prominently featuring performers’ personal stories. Their website now highlights how storytelling events empowered individuals and reduced the stigma around mental health, generating more donations in support of these critical initiatives. ![Female holding credit card and mobile device](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-Is-Your-Nonprofit-Website-Hurting-Donations_-1-1024x805.png "Elevation")## Make Donating Easy and Effective Your website should inspire trust, make giving effortless, and highlight the incredible impact of every contribution. By addressing these five strategies, you can create an optimized donation experience that resonates with your audience and encourages action. If you’re ready to improve your nonprofit’s website design, a [design agency](https://www.elevationweb.org/blog/top-9-nonprofit-web-design-agencies/) can provide the expertise you need to elevate your online presence and fulfill your mission more effectively. ## Website and Donations FAQs ### Why is my nonprofit website not converting visitors into donors? Common culprits are slow pages, confusing messaging, a hidden or unclear donate button, complicated forms, and a weak mobile experience. Each adds friction that causes potential donors to leave before giving. ### How does page speed affect donations? Slow-loading pages frustrate visitors and many leave before the page even appears. Faster load times keep more potential donors engaged long enough to give. ### Where should the donate button go on a nonprofit website? Place it where people expect it, typically the top right of the navigation, and repeat it on key pages. It should stand out visually and stay visible as visitors scroll. ### How can I make my donation form convert better? Keep it short, ask only for what you need, offer suggested gift amounts, support recurring gifts, and make sure it works smoothly on mobile. Every removed step reduces abandonment. ### Should I redesign my website to improve donations? Not always. Often targeted fixes to speed, messaging, and the donation flow are enough. If your site is genuinely outdated, a redesign may help. [Our web design services](/services-ux-ui-design/) focus on converting visitors into donors. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Storytelling, UX for Nonprofits, Web Design --- ### [12 Best School Website Designs: Key Features and Inspiring Examples](https://www.elevationweb.org/blog/12-best-school-website-designs-key-features-and-inspiring-examples/) **Published:** March 5, 2025 **Author:** Olivia Williams **Content:** ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-Best-School-Website-Designs-1024x805.png "Elevation")**Great school website designs share the same fundamentals: a clean, mobile-first layout, fast navigation to what families need most (enrollment, calendar, contact), strong photography, and accessible, easy-to-update content. Below are 12 school websites worth learning from.** ## Build a School Website That Inspires, Informs, and Engages A school’s website is kind of like a digital front door, offering a glimpse into the institution’s culture, values, and offerings. It’s often the first interaction families, students, and staff have with the institution, and, depending on the impression the site gives, it could help (or hinder) enrollment, job applications, and donations. So, what makes a school’s website design good? The short answer is a blend of aesthetics, functionality, and engagement. Below, we highlight 12 of the best school website designs that excel in user experience, mobile responsiveness, branding, and accessibility. ### Key Features of High-Performing School Websites A well-designed school website does more than just look good. The best school [website designs](https://www.elevationweb.org/blog/9-nonprofit-web-design-trends-to-watch-in-2025/) seamlessly blend functionality with the look, ensuring that visitors can easily find the information they need while enjoying an intuitive user experience. Below are the key features that set high-performing school websites apart, helping schools connect with their communities and leave a lasting impression. **User-Friendly Navigation**: A well-structured website ensures visitors can effortlessly find the information they seek. Clear menus, intuitive layouts, and a logical flow are essential components.​ **Mobile Responsiveness**: With the increasing use of smartphones and tablets, websites must adapt seamlessly to various screen sizes, providing an optimal viewing experience across all devices.​ **Engaging Visuals & Branding**: High-quality images, cohesive color schemes, and [consistent branding](https://www.elevationweb.org/blog/branding-for-nonprofits-how-to-create-your-unique-brand-identity/) elements create a professional and welcoming atmosphere that reflects the school’s identity.​ **Comprehensive Academics & Admissions Information**: Detailed and accessible information about academic programs and the admissions process is crucial for attracting prospective families.​ **Event Calendars & News Updates**: Regularly updated calendars and news sections keep the school community informed about upcoming events, important dates, and recent achievements. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-2_-In-Blog-Best-School-Website-Designs-1024x805.png "Elevation")### 12 of the Best School Website Designs and What We Learned From Them **1. [Cotati Rohnert Park Unified School District (California)](https://crpusd.org/)** This district website is a masterclass in organizing vast amounts of information without feeling cluttered. Quick-link icons provide easy access to key resources like the school directory, departments, family resources, and calendars, ensuring that families can find what they need in just one click. *Key Takeaway*: Smart organization and intuitive navigation make large school district websites more manageable for users. **2. [Phoenix Union High School District (Arizona)](https://www.pxu.org)** Phoenix Union High School District’s website is bold and dynamic, mirroring the energy and diversity of its student population. Prominent enrollment buttons on the homepage simplify the registration process while clearly structured sections provide easy access to resources for students, parents, and staff. Plus, they also provide language translation options, making it easier for visitors who speak multiple languages to navigate the site. *Key Takeaway*: Clear calls to action and well-organized content make large district websites easier to navigate. **3. [Gratz College (Pennsylvania)](https://www.gratz.edu/)** Gratz College’s website elevates the student experience with an interactive course catalog that can be filtered by program and semester. Integrated data tools streamline enrollment, making the admissions process seamless for prospective students. *Key Takeaway*: Filtering tools and seamless data integration improve the user experience and simplify decision-making. 4\. [**Vista Charter Public Schools (California, Charter Network)**](https://vistacharterpublicschools.org/) Vista Charter’s site stands out with a dynamic homepage that incorporates testimonials and videos, offering a first-hand glimpse into student and teacher experiences. Its mobile-friendly design ensures an optimal browsing experience across devices. *Key Takeaway*: Mobile-friendly home pages and engaging multimedia elements can personalize a school’s story and create an emotional connection with visitors. **5.[ Finland International School Maldives (Malé, Maldives)](https://www.finlandschool.com/)** This school’s website is a standout for its bold branding, featuring strong use of school colors and playful visual elements that reinforce its identity. A series of graphics present key academic statistics, helping prospective families understand the school at a glance. *Key Takeaway*: Well-designed branding elements and clear data visualization can improve a website’s effectiveness in communicating key information. **6. [Legacy Early College (South Carolina)](https://www.legacyearlycollege.org/)** With a striking mobile-first design, Legacy Early College’s website prioritizes both aesthetics and usability. An interactive Health and Nutrition panel highlights the school’s focus on student well-being, adding dynamic and engaging content to the homepage. *Key Takeaway*: Mobile-friendly designs with interactive features enhance engagement and accessibility. **7. [Haas Hall Academy (Arkansas)](https://haashall.org/)** Haas Hall Academy’s minimalist approach keeps the focus on essential information. Two distinct navigation menus separate academic details from student resources, while two distinct, clear CTA buttons on the homepage direct visitors to the application process or to learn more. *Key Takeaway*: Minimalist design and clear CTAs improve usability and encourage conversions. **8.[ Portage Public Schools (Michigan)](https://www.portageps.org/)** Portage Public Schools’ website stands out for its interactive features, including a live feed that keeps families informed with real-time updates. The Points of Pride page showcases the district’s achievements, reinforcing its reputation for academic excellence and community engagement. *Key Takeaway*: Consistently updated content and live feeds foster engagement and strengthen school branding. **9.**[ **University of the Arts London (UK, Art/Design University)**](https://www.arts.ac.uk/) As expected from a leading arts institution, UAL’s website is sleek and visually driven. High-quality photography and a minimalist layout put the focus on student work and academic programs, creating an immersive browsing experience. *Key Takeaway*: A visually rich yet uncluttered design can showcase creativity while maintaining usability. **10.[ Oberlin College (Ohio, Liberal Arts & Music Conservatory)](https://www.oberlin.edu/)** Oberlin’s homepage effectively leverages student stories and imagery to create an authentic sense of community. The dual-focus layout seamlessly integrates both the College of Arts & Sciences and the Conservatory of Music, ensuring clear navigation between programs. *Key Takeaway*: Thoughtful navigation design can accommodate diverse academic offerings while maintaining clarity. **11. [P.S. ARTS (California, Arts Education Nonprofit)](https://psarts.org/)** P.S. ARTS’ website stands out with its playful yet professional design. Bright colors, hand-drawn shapes, and creative typography create a kid-friendly yet polished aesthetic. The unconventional layout remains easy to navigate, balancing originality with usability. *Key Takeaway:* Unique design elements can set a website apart while still maintaining user-friendliness. **12.[ Millennium Dance Complex (California, Dance Academy)](https://www.millenniumdancecomplex.com/)** A full-screen video of dancers in motion immediately captures visitors’ attention on Millennium Dance Complex’s website. Despite the energetic visuals, the layout remains clean and intuitive, ensuring easy navigation for students and parents. **Key Takeaway**: High-quality video content can effectively communicate a school’s energy and mission while maintaining a streamlined user experience. ### Design for the Future: Make Your School’s Website Stand Out The best school website designs make it easy for students, parents, and staff to find the information they need and get a sense of the school’s culture and story. From intuitive navigation and mobile responsiveness to dynamic content and strong calls to action, these examples highlight how schools can create an effective and user-friendly online experience. Investing in a well-structured website not only strengthens a school’s brand but also enhances accessibility and engagement for its entire community. If your school’s website needs improvement, implementing these best practices can make a significant impact. If you’re looking to update your school or nonprofit’s website design, consider reaching out to a [design agency](https://www.elevationweb.org/blog/top-9-nonprofit-web-design-agencies/) to help you level up. ## School website design FAQs ### What makes a good school website design? A clean, mobile-first layout, fast access to what families need most (enrollment, calendar, contact), strong photography, and accessible, easy-to-update content. ### What pages should a school website have? A homepage, about/academics, admissions or enrollment, calendar and news, staff or faculty, and clear contact information. ### What is the best platform for a school website? WordPress is a popular, flexible choice because it is easy to update, accessible, and scales as the school grows. ### How do you make a school website accessible? Use sufficient color contrast, descriptive alt text, keyboard-friendly navigation, and clear headings so every family can use the site. ### How much does a school website cost? It varies with scope and customization — from low-cost templates to a fully custom build with enrollment and payment integrations. ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-olivia-williams.jpg) Olivia Williams [See Full Bio](https://www.elevationweb.org/author/olivia-williams/) [ ](https://www.elevationweb.org/author/olivia-williams/) **Categories:** Graphic Design, Web Design **Tags:** Nonprofit marketing, web design --- ### [20 Inspirational Nonprofit Vision Statement Examples](https://www.elevationweb.org/blog/nonprofit-vision-statements/) **Published:** July 11, 2019 **Author:** Jena Hodgson **Content:** ![20 Inspirational Nonprofit Vision Statement Examples](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-20-Inspirational-Nonprofit-Vision-Statements-1024x805.png "Elevation")**A nonprofit vision statement is a short, future-facing declaration of the change your organization exists to create — the better world you are working toward.** Where a mission statement says what you do today, a vision statement describes the world once you have succeeded. The best ones are brief, specific, and aspirational. Below are 20 real nonprofit vision statements, plus a simple framework for writing your own. Mission statementVision statement**Answers**What we do and why, todayThe future we are working to create**Time frame**PresentLong-term, aspirational**Focus**Action and purposeImpact and outcome**Length**1–3 sentencesOften a single sentence**Example**“To end family homelessness in our city.”“A world where every family has a place to call home.”## Explore 20 Nonprofit Vision Statements from Real-World Organizations Your nonprofit’s [mission](https://www.elevationweb.org/blog/mission-statements-examples/) and vision statements are essential elements of your strategic planning process. While the distinction between the two is subtle, it’s crucial. Your *mission statement* declares what your organization does and why you exist, while your *vision statement* describes how the world would look if you successfully completed your mission. A great vision statement is an aspirational roadmap, painting a picture of the future state that your organization works toward. Whether you’re brainstorming ideas or refining an existing statement, drawing inspiration from effective examples can help you craft a vision that resonates with your supporters and stakeholders. Below are updated vision statements from 20 inspiring nonprofits, researched thoroughly for accuracy as of 2025. Use these examples as a guide to define your nonprofit’s goals and direction. ## **How to Create Your Nonprofit Vision Statement** If you’re starting from scratch, a great vision statement should follow a few key guidelines: - **Keep it short, specific, and focused.** Ideally, limit it to one sentence and no more than 20 words. - **Articulate your ideal future world.** Focus on what you want to achieve, not how you’ll achieve it. - **Use simple, concrete language.** Avoid jargon or complex phrasing, as these can dilute your message. Also, be sure to ask yourself these questions during the writing process: - What global or local problem does your nonprofit aim to address? - What does the world look like if you solve this problem? - Does this vision inspire action and reflect core organizational values? ## **20 Nonprofit Vision Statements** Here are 20 inspiring vision statements that effectively describe the ideal futures their organizations strive to create. They illustrate clarity, ambition, and purpose while avoiding overly broad or vague messaging. ### **1. Humane World for Animals (formerly The Humane Society of the United States)** **Vision Statement:** A humane world for animals. **Why It Works:** In 2025 the Humane Society of the United States rebranded to Humane World for Animals — turning its vision into its very name. The phrase captures the future it works toward: a world without cruelty to animals. ### **2. Alzheimer’s Association** **Vision Statement:** A world without Alzheimer’s and all other dementia. **Why It Works:** Clear and direct, this statement emphasizes their ultimate goal of eradicating all types of dementia. ### **3. Feed the Children** **Vision Statement:** Create a world where no child goes to bed hungry. **Why It Works:** This vision speaks to the organization’s dedication to solving child hunger in a meaningful way. ### **4. Habitat for Humanity** **Vision Statement:** A world where everyone has a decent place to live. **Why It Works:** Habitat’s vision highlights equality and community empowerment through access to housing. ### **5. PAN Foundation** **Vision Statement:** A nation in which everyone can get the healthcare they need. **Why It Works:** Focused and aspirational, this vision addresses disparities in healthcare access. ### **6. World Wildlife Fund (WWF)** **Vision Statement:** Building a future in which people live in harmony with nature. **Why It Works:** WWF’s vision perfectly bridges human health, biodiversity, and environmental conservation. ### **7. Americares** **Vision Statement:** A world in which all people have pathways to health and opportunity. **Why It Works:** Americares ties health equity directly to human empowerment and opportunity. ### **8. Mayo Clinic** **Vision Statement:** Transforming medicine to connect and cure as the global authority in the care of complex diseases. **Why It Works:** Ambitious yet specific, this vision establishes leadership in healthcare transformation. ### **9. Cross International** **Vision Statement:** Thriving communities united by God’s love, overcoming material and spiritual poverty. **Why It Works:** The vision reflects their faith-based approach and focus on both physical and spiritual well-being. ### **10. Oceana** **Vision Statement:** To make our oceans as rich, healthy, and abundant as they once were. **Why It Works:** Aspiring to restore the oceans packs this vision with emotion and ambition. ### **11. Save the Children** **Vision Statement:** A world in which every child attains the right to survival, protection, development, and participation. **Why It Works:** Comprehensive yet succinct, this vision reflects their focus on improving children’s lives globally. ### **12. Teach for America** **Vision Statement:** One day, all children in this nation will have the opportunity to attain an excellent education. **Why It Works:** This vision builds a compelling case for the power of equal access to education. ### **13. The Task Force for Global Health** **Vision Statement:** A world free of debilitating diseases where all people are protected by public health systems. **Why It Works:** The statement emphasizes the importance of global collaboration and preventive healthcare systems. ### **14. ASPCA** **Vision Statement:** The United States is a humane community in which all animals are treated with respect and kindness. **Why It Works:** Aspirational and inclusive, this vision connects humane treatment to societal values. ### **15. World Vision** **Vision Statement:** Our vision for every child, life in all its fullness. **Why It Works:** This emotionally resonant vision centers on its mission to ensure every child has a fulfilling life. ### **16. CARE** **Vision Statement:** A world of hope, inclusion, and social justice, where poverty has been overcome, and all people live with dignity. **Why It Works:** CARE’s vision captures its broad focus on justice and systemic poverty reduction. ### **17. Goodwill** **Vision Statement:** Every person has the opportunity to achieve their fullest potential and contribute to all aspects of life. **Why It Works:** Inspirational yet actionable, this vision highlights empowerment and inclusivity. ### **18. Human Rights Campaign** **Vision Statement:** A world where LGBTQ+ people are ensured equality and embraced as full members of every community. **Why It Works:** The vision reflects a future rooted in equality and acceptance, promoting dignity for all. ### **19. The Nature Conservancy** **Vision Statement:** A world where the diversity of life thrives, and people act to conserve nature for its own sake. **Why It Works:** Specific and actionable, it goes beyond protection to foster a connection between people and nature. ### **20. Planned Parenthood** **Vision Statement:** Building a world where all communities have access to affordable, high-quality sexual and reproductive healthcare. **Why It Works:** Anchored in inclusivity, this vision emphasizes equity and impact in healthcare access. ![](https://www.elevationweb.org/wp-content/uploads/2026/06/Blog-1_-20-Inspirational-Nonprofit-Vision-Statements-1-1-1024x805.png "Elevation")## **Creating an Inspiring Vision Statement for Your Nonprofit** To craft a standout vision, start simple. Gather your team, reflect on the world you want to create, and articulate that vision concisely. Use these examples as inspiration and keep the following in mind: - Skip the buzzwords; focus on clarity. - Aim for under 20 words wherever possible. - Center your statement on your nonprofit’s impact. Your nonprofit’s vision is more than just a tagline. It’s your north star, rallying your team and connecting with supporters. With a vision as vibrant as your mission, you’ll be better equipped to tackle global challenges and inspire meaningful change. For more tips, check out our complete [guide to writing a nonprofit vision statement](https://www.elevationweb.org/blog/how-to-write-a-nonprofit-vision-statement). ## Nonprofit vision statement FAQs ### What is a nonprofit vision statement? A nonprofit vision statement is a short, future-facing declaration of the change your organization exists to create. It is aspirational and outcome-focused, and it is usually a single, memorable sentence. ### What is the difference between a mission and a vision statement? Your mission statement describes what your organization does and why, in the present. Your vision statement describes the future you are working to create once that mission succeeds. Mission is action; vision is outcome. ### How long should a nonprofit vision statement be? Short. The most effective vision statements are a single sentence — something your whole team can remember and repeat, not a paragraph. ### What makes a good nonprofit vision statement? Clarity, ambition, and focus. The strongest vision statements name a specific future, avoid jargon, and stay broad enough to outlast any single program. ### How do you write a nonprofit vision statement? Start from the change you exist to create, describe the world once that change is real, and cut it to one memorable sentence. For a step-by-step walkthrough, see our [guide to writing a nonprofit vision statement](https://www.elevationweb.org/blog/how-to-write-a-nonprofit-vision-statement). ![author avatar](https://www.elevationweb.org/wp-content/uploads/2026/07/author-jena-hodgson.jpg) Jena Hodgson [See Full Bio](https://www.elevationweb.org/author/jena-hodgson/) [ ](https://www.elevationweb.org/author/jena-hodgson/) **Categories:** Nonprofit Branding --- ### [Anatomy of a Nonprofit "About Us" Page](https://www.elevationweb.org/blog/the-anatomy-of-a-nonprofit-about-us-page/) **Published:** July 24, 2019 **Author:** sarah-henry **Content:** **A nonprofit About Us page introduces your organization to first-time visitors — who you are, who you serve, and why it matters — and turns interest into trust. The strongest ones lead with mission and impact, put real faces to the work, and make the next step (donate, volunteer, contact) obvious.** When it comes to writing an *About Us* page for your nonprofit, there are no steadfast rules. However, there are some essential guidelines that must be followed in order to remain consistent with your visitor’s expectations. But where do you even start? The *About Us* page is essential for the one thing that nonprofits need most: building trust. When visitors stumble upon your site, and your [homepage](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-homepage) piques their curiosity, they’re not ready to pull out their wallets and head to your [donation page](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-donation-page). They need time to understand you, your mission, and your purpose. Only after they have done their proper research, and learned to trust you, will they venture onto your donation page. Their first stop? *About Us*. When building your *About Us* page, a few components are absolutely essential. This includes the mission statement and vision statement, along with a brief statement encompassing the heart of the organization. The more your organization grows and evolves, the more you will have to include in your *About Us* section. While every nonprofit will have a different variation depending on your specific needs and challenges, these are the necessary components to creating your nonprofit’s *About Us* page. [![Vaccinate Your Family About Us Page Example](https://www.elevationweb.org/wp-content/uploads/2026/06/Vaccinate-Your-Family-About-Us-Page-1.png)](https://www.vaccinateyourfamily.org/about-us/) ## The Essentials If you are a newer nonprofit, you likely have a less complex organization, with less content to include on your *About Us* page, so keeping it short and sweet is a good place to start. As you build, gain exposure, and begin to make changes, you’ll have more to include. But whether you got up and running last month or 22 years ago, these basics are required to be on your *About Us* page. ### About Us First and foremost, your About Us statement. Your website visitors need immediate answers. **This section should be a brief overview or introduction that references your mission and the point of your organization**. Our number one piece of advice for your About Us statement? Make sure you write for an audience that knows absolutely nothing about who you are. All too often we see statements written by someone who is intimately familiar with the organization. If your mission is more commonly known, like helping the homeless or youth programs, it’s okay to simplify your statement. But, if it’s more complicated, you need to explain in more detail. Make sure you’re writing for someone who has never heard of your organization and isn’t even remotely aware that people are fighting for your mission. - We always recommend that this statement be **prominently placed above the fold** on the main *About Us* page. While other basic components like your mission, vision, and values, can all be bumped to a secondary page, your About Us statement should not be moved from your main page. ### Our Mission Your [nonprofit mission statement](https://www.elevationweb.org/blog/mission-statements-examples) is the core statement of your organization. It’s expected to be included on pages that review your nonprofit like [Guidestar](https://www.guidestar.org/) and something every potential donor expects to find easily. More than this, it’s the heart and soul of your organization. **Your mission is a cohesive statement that explains why you exist and what you do.** It should always be factored in whenever you are making serious decisions about your organization, reminding yourselves to stay true to your mission. Including this on your *About Us* page not only provides transparency, but also depicts the purpose of your organization to your constituents. To learn more about how to create a nonprofit mission statement, check out infographic [here](https://www.elevationweb.org/blog/mission-statements-examples). - **Visitors to your site will expect to find your mission statement quickly**, so featuring it prominently under its own heading is always suggested. ### Our Vision Your [vision statement](https://www.elevationweb.org/blog/nonprofit-vision-statements) is the next step from your mission statement. **This statement visually depicts the ideal state where your nonprofit has finished its work.** It’s important because allowing your visitors to create a mental image of a different world is the first step to realizing that it’s possible. The statement itself should consist of between 5 to 25 words, depending on the complexity of your cause, and the community you’re serving. For more information on how to write a vision statement for your nonprofit, you can read our [guide](https://www.elevationweb.org/blog/how-to-write-a-nonprofit-vision-statement), or check out this list of [20 inspirational vision statements](https://www.elevationweb.org/blog/nonprofit-vision-statements) we gathered to inspire your nonprofit. - **Your vision statement should follow your mission statement**, whether in its own section or continued in the next statement. You can specify this statement starting with *Our vision is…* or *We envision…* etc. ### Our Values *Core Values* are an important component for your nonprofit. These three to six selected values are passed along throughout your nonprofit to create a sense of cohesion among leadership and participants. Examples of values your organization could include are *Integrity, Inclusion, Empowerment,* or *Honesty*. Each of these values should be actively practiced and referred to by your organization. When writing the Core Values section on your *About Us* page, make sure to include an explanation of each value, and how it’s meant to be acted upon. Here’s a great example from the [Alzheimer’s Association](https://www.alz.org/about/strategic-plan). - This section is generally added **following the mission and vision statement**, and if you decide to break up your *About Us* page into different segments, these three are often all featured on the same page. ### Our Story One thing I really love about nonprofit organizations is that they often are born from a place of passion, which makes your story a pivotal aspect that should be shared prominently on your *About Us* page. Our society and minds are driven by connecting with stories. Take the opportunity to allow visitors to relate to your journey. Talk about the challenges, the inspiration, the first steps, and how you’ve arrived where you are today. This personal touch is relatable and finishes off a page of many theoretical statements with something honest and real. - As the story of your nonprofit is generally a little longer, **include it at the end after your Mission, Vision and/or Core Values**. This is a great way to tie your page together, and allow your website visitors to easily skim over your page and build interest in actually reading your story. ## The Additions The more your nonprofit grows, the more content you’ll have to expand your nonprofit’s *About Us* page. A common way nonprofit’s choose to disseminate this information is like [this example from Vaccinate Your Family](https://www.vaccinateyourfamily.org/about-us/): a series of clickable buttons that venture deeper into the different sections of your organization. Or, see the example below from ACLU New Jersey, with a secondary menu at the top. The buttons each share a small piece of content for each subpage, which allows visitors to become familiar with the different aspects of your organization, and then decide what they’d like to read next, while the menu relies on only the headings. Depending on the complexity of your About Us statement, one might be more suited for your organization. In the following sections, we’ll cover the necessary content to include for each section. You can pick and choose which sections are needed for your organization depending on your specific needs and resources. [![ACLU website design](https://www.elevationweb.org/wp-content/uploads/2026/06/Screen-Shot-2019-07-24-at-11.51.57-AM.png)](https://www.aclu-nj.org/about) ### Our Leaders Your leadership section should include your board of directors and your C-suite management team. Your C-suite management team should each have a biography and photo for each team member. Include their history, accomplishments, board membership, and how they have affected the organization already. Make sure to be honest, clear and professional. Extra points is you can include how they connect to your mission, or act on your organization’s core values. The same can and should be included for your board of directors. Transparency, transparency, transparency. Also, If your organization has any special task-force teams, or other leadership teams that have high decision making power, make sure they are all included as well. ### Our Strategic Plan When describing your organization’s mission and vision, you’re really only talking in generals. This is where the strategic plan section can really change the game. These are the specific milestones you want to hit, and how you plan to hit them. These are concrete, actionable steps with real consequences. With your strategic plan, you can also include a X-year vision or Vision by 20XX. This will be a short term vision statement that is more specific to what your community or organization would look like if you fully carried out your strategic plan. ### Financials Many nonprofits include their finances in the *About Us* section. As a nonprofit, transparency with your financials is incredibly important. There are a few sections that you can include. The first is where your funds are actually going, or *Use of Funds*. Include in this section a brief overview of where your expenses go, how much is administrative, how much goes to your actual mission, and how much is allocated for fundraising. Do you follow the [BBB Wise Giving Alliance](http://www.give.org/) suggested allocation of funds? You can also include a link to give.org’s review of your financials, if you have it. IRS Information Returns: Form 990. Required by the IRS, all 501(c) organizations must publicly publish Form 990. Here is a great place to include these forms. Include a full history of your 990s from each year. More information can be found [here](https://www.irs.gov/charities-non-profits/form-990-resources-and-tools). Lastly, if your organization has yearly audits, it’s great to post these as well. These show constituents detailed information about where your money is actually going. This is always helpful to build trust with your audience. ### In the News / Newsroom Have you sparked controversy, made headlines, or caught the attention by the press? Include it! People love to look through your past work, and read through the waves you’ve made as an organization. More than this, seeing other accounts of your organization by people that aren’t from inside the org provides an extra level of trust, depending on who wrote it. So don’t be shy! ### Anything Else? Every nonprofit is different. Your organization might have some incredibly necessary information to include on your page that doesn’t apply to others. Maybe you’re centered around your volunteer community and need a section about joining? Or, perhaps you’re a research oriented nonprofit and need a section about your commitment to research and the discoveries you have already made. Other sections you can include (but are not limited to): - Past Campaigns - Career and volunteer opportunities - Governance - Annual Reports - Diversity and Inclusion - Research - Policies - Affiliates or Partners - Advocacy - FAQ’s ## Conclusion There are endless possibilities when it comes to your *About Us* page. The most important thing to keep in mind – when a new visitor comes to your nonprofit’s website for the first time, they should be able to quickly understand who you are, what you do, why you are important and why they should work with you. ### Continue the Series… ### [Anatomy of a Nonprofit’s Home Page](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-homepage) ### [Anatomy of a Nonprofit Website’s Interior Page](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-interior-pages) ### [Anatomy of a Nonprofit’s Donation Page](https://www.elevationweb.org/blog/the-anatomy-of-your-nonprofits-donation-page) #### ## Nonprofit About Us page FAQs ### What should a nonprofit About Us page include? Your mission and the people you serve, your story and impact, the faces behind the work, credibility signals like results or partners, and a clear next step (donate, volunteer, or contact). ### What makes a good nonprofit About Us page? Clarity and trust: it quickly tells a first-time visitor who you are, who you help, why it matters, and why they should get involved. ### How long should a nonprofit About Us page be? Long enough to build trust but scannable — lead with the essentials, use headings and visuals, and let supporters dig deeper if they want to. ### What is the difference between an About Us page and a mission statement? A mission statement is one or two sentences; an About Us page is the fuller story — your history, impact, team, and how to get involved — built around that mission. ### Where should the donate or get involved button go on an About Us page? Make it obvious and repeat it — near the top and again at the end — so a moved visitor never has to hunt for the next step. ![author avatar](https://secure.gravatar.com/avatar/305a7e9d99dcd33a66f63d9bb5a5cb97f020e3f8278b177b7d9723b02778c3f8?s=300&d=mm&r=g) sarah-henry [See Full Bio](https://www.elevationweb.org/author/sarah-henry/) [ ](https://www.elevationweb.org/author/sarah-henry/) **Categories:** UX for Nonprofits --- ### [6 Essential Logo Design Tips for Nonprofits](https://www.elevationweb.org/blog/6-essential-logo-design-tips-for-nonprofits/) **Published:** May 28, 2020 **Author:** hillary-skeffington **Content:** **A great nonprofit logo is simple, meaningful, versatile, and timeless — it should work from a lapel pin to a billboard, in one color or full color. These tips help you create or refresh a mark that carries your mission everywhere. (See our [brand and identity work](/services-brand-identity/).)** Your logo encapsulate your organization’s identity, and it’s what identifies you to the general public. Colors, fonts, shapes, and visual graphics should combine to be both eye-catching and memorable. A successful logo is simple in form, yet effectively illustrates a concept. Your logo should be practical yet original, and easily adaptable across a variety of platforms. In short, a logo should have a great concept and exceptional execution. Seems easy, right? However, creating a logo can be deceivingly hard to get right. Here at Elevation, we’ve put together a list of 6 fundamental tips to help guide you through the logo design process. ## 1. What are your nonprofit’s unique elements? When describing your nonprofit, be specific. Even if the cause you support is something broad like education, the environment, or hunger, it’s important to show how your nonprofit adds a unique element to an important cause. Then, try and cut that description down to two words. Choose the two most accurate and powerful words that reflect your organization. Examples could be: youth empowerment or earthquake relief. The purpose of making a two-word description is so that when you start throwing around logo ideas, you will be thinking about the most important part of your nonprofit that you want to showcase. Graphic images, color palettes, and typography will follow after you’ve narrowed down the focus of your organization. ## 2. Can your logo be remembered 10 seconds later? Entrepreneur Magazine’s top branding expert, [John Williams](http://www.entrepreneur.com/article/80168), thinks he has the answer to testing whether a nonprofit’s logo is memorable enough. He writes, “If you can’t look at a logo for fewer than 10 seconds and re-draw it with decent accuracy, it’s probably too complex to be easily remembered.” Think about some of the most iconic nonprofits in the world such as [WWF](http://wwf.org/) and [charity:water](http://www.charitywater.org/ "charity:water"). Could you apply Williams’ test to these? Probably. These logo designs employ a balance between originality and simplicity.[![WWF Logo](https://www.elevationweb.org/wp-content/uploads/2026/06/WWF.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/WWF.png)[![charity water logo](https://www.elevationweb.org/wp-content/uploads/2026/06/charity-water-logo1.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/charity-water-logo1.png) ## 3. How to use color in your nonprofit logo Before delving into color choice, first ask yourself what the most important qualities of your nonprofit are. Do you focus on improving education standards in high risk neighborhoods, providing immediate relief to communities suffering from natural disasters, or supporting minority populations in your community? It’s a well-known marketing strategy that colors spark emotions and associations inside our brain, and depending on the purpose of your nonprofit, your color palette should reflect that. For example, look at the logo below: [![conservation-international](https://www.elevationweb.org/wp-content/uploads/2026/06/conservation-international.png)](https://cdn2.hubspot.net/hubfs/2773709/Imported_Blog_Media/conservation-international-Google-Search.png) Putting aside whether or not you recognize the organization associated with this logo, what can you immediately [infer from the color choice](https://www.elevationweb.org/blog/let-your-true-colors-show-color-choice-for-nonprofits)? With muted and soothing tones, your initial assumption could be that this a policy or healing organization with a more formal style. You might also think this organization focuses on the environment since they use earth colors. Green is often associated with fresh energy and nature, while blue is connected to innovation, water and the sky. The above logo is used by [Conservation International](http://www.conservation.org/), whose main objective is to protect and conserve the environment, and graphic designers strategically used green and blue to reflect that. If you haven’t read it yet, check out our blog post about [color choice](https://www.elevationweb.org/blog/let-your-true-colors-show-color-choice-for-nonprofits) to have a full rundown of the different emotions colors evoke. ## 4. What will your logo look like in 5 years? What about 10 years? Or even 20 years? Trends come and go and while it’s important for an organization to employ fresh and up-to-date tactics to engage their audience, when considering a logo, longevity is key. For instance, have you heard about the new [flat design](http://blog.usabilla.com/flat-web-design-trend-or-revolution/) trend? Flat design focuses on minimalist principles in a two dimensional form. Check out [Take The Walk](http://www.takethewalk.net/)’s website. The use of a bright, yet muted color palette, along with basic shapes is simple, clear, and visually appealing. While flat design is considered a trend, web designers alike think that it will maintain its popularity in the future. What do you think? [![TAKE-THE-WALK-1.png](https://www.elevationweb.org/wp-content/uploads/2026/06/TAKE-THE-WALK-1.png)](https://cdn2.hubspot.net/hubfs/2773709/Imported_Blog_Media/TAKE-THE-WALK.png) ## 5. What will your logo look like on different platforms? Creating a logo that can be transferred across a variety of platforms can be very difficult to achieve. Graphic designers must consider how the logo is going to look online versus printed, dark versus light backgrounds, next to a tagline, on something as small as a postage stamp to as large as a billboard, and whether color choice could affect connotations associated with the brand. A popular logo we see on a range of platforms is the [American Red Cross](http://www.redcross.org/)’ logo. It can be seen as easily on their webpage as on the side of trucks, blankets, t-shirts, and a multitude of other places. ###### [![red cross logo](https://www.elevationweb.org/wp-content/uploads/2026/06/red-cross-logo.jpg)](https://www.elevationweb.org/wp-content/uploads/2026/06/red-cross-logo.jpg) ## 6. Can your logo be simplified? Simplicity is the ultimate guiding principle of logo design. Clear lines, minimal detail, limited colors, and consistent typography should help your audience understand your nonprofit, not confuse them. Furthermore, you may think every detail of your nonprofit should be included in the design, but the best nonprofit logos in the world are simple at heart. This may seem counter-intuitive in our increasingly competitive world, but in order to create a great logo, simplicity is key. [![PBS](https://www.elevationweb.org/wp-content/uploads/2026/06/PBS.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/PBS.png)[![girl scouts](https://www.elevationweb.org/wp-content/uploads/2026/06/girl-scouts.png)](https://www.elevationweb.org/wp-content/uploads/2026/06/girl-scouts.png) ## Conclusion Designing a logo takes time and consideration. It should make a great first impression, engage your audience, and capture the essence of your cause. If you are interested in logo design for your nonprofit, check out some of [Elevation’s logo designs](https://www.elevationweb.org/our-solutions/logo-design) and reach out to see how our experts can assist you today. What do you think are important tips for logo design? Share your thoughts! *This post updates the original article published in 2015.* ## Nonprofit logo design FAQs ### What makes a good nonprofit logo? Simplicity, meaning, versatility, and timelessness — a mark that is easy to recognize and works at any size, in any color, on any background. ### How much does a nonprofit logo cost? Anywhere from a few hundred dollars for a freelancer to several thousand for an agency that delivers a full identity system. ### What file formats does a nonprofit logo need? Vector files (SVG, EPS, or AI) for scaling, plus PNGs for web, in full color, one color, and reversed versions. ### Should a nonprofit redesign its logo? Consider it if your mark looks dated, does not work at small sizes, or no longer reflects your mission — but protect the brand equity you have built. ### What is the difference between a logo and a brand? A logo is one visual mark; a brand is the whole identity — voice, colors, typography, and how people experience your organization. ![author avatar](https://secure.gravatar.com/avatar/9dfde2bbf510d6ef3d2e295a8ed82b45342128f72f3aa50d076715b09bc4ba4a?s=300&d=mm&r=g) hillary-skeffington [See Full Bio](https://www.elevationweb.org/author/hillary-skeffington/) [ ](https://www.elevationweb.org/author/hillary-skeffington/) **Categories:** Graphic Design --- ### [Board Member Onboarding: Tips for Starting New Members Off on the Right Foot](https://www.elevationweb.org/blog/board-member-onboarding-starting-off-on-the-right-foot/) **Published:** April 1, 2021 **Author:** jeb-banner **Content:** **Good board member onboarding sets new members up to contribute fast — giving them the context (mission, finances, programs), the expectations (time, giving, committees), and the relationships they need. A clear process turns a new recruit into an engaged board member.** Like any leader at a nonprofit, you’re thrilled to welcome new board members to the team. You can’t wait to see these bright-minded individuals in action, furthering your nonprofit’s mission. But how can you maintain this enthusiasm and make sure your board members have everything they need to get started? **Kicking things off on the right foot with new board members is much easier to achieve with a complete onboarding experience.** Similar to onboarding new staff members, welcoming and training new board members helps them become acquainted with your mission and get acclimated to your organization’s work environment. Given the relatively short tenure of board members, an onboarding process is crucial to getting individuals up to speed. However, most nonprofits underdeliver. In [this survey from Heidrick & Struggles](https://www.heidrick.com/Knowledge-Center/Publication/Association_and_nonprofit_boards_Maximizing_effective_service), just over half of all 500 respondents reported that their organization had an onboarding process when they joined the board. Of those respondents, under half said their organization’s onboarding experience properly prepared them to be effective board members. Creating a helpful board member onboarding experience is a little extra effort on your end, but results in strong [board member effectiveness and engagement](https://www.elevationweb.org/blog/9-timeless-board-engagement-strategies). In this article, we review three simple steps you can take to provide an outstanding experience for new board members, including: 1. [Announce new board members to the public](#Announce) 2. [Create a welcome packet](#Create) 3. [Assign board buddies](#Assign) These tips come from working closely with nonprofit boards to create an enriching board member onboarding experience. At Boardable, we’ve seen over and over again the impact a great onboarding experience can have! ## 1. Announce New Board Members to the Public First and foremost, extend a warm welcome to your new board members by sharing the news with your community. By making a public announcement, you’re telling new members that you’re proud to have them on your team. Plus, this is an easy way to keep key stakeholders in the loop and let them know that you have new additions to your team. There are three primary platforms where you’ll want to share the news, as elaborated in Boardable’s [complete guide to welcoming new board members](https://boardable.com/blog/new-board-members/): 1. **Your newsletter:** Your community looks forward to your regularly-scheduled newsletter, making it a fantastic place to publish your announcement. Encourage each new member to [draft a short bio](https://www.elevationweb.org/blog/4-useful-tips-great-nonprofit-staff-bios) that covers their background experience and what position they’re filling. 2. **Social media:** If your nonprofit is active on social media, posting your announcement there can help acquaint your supporters with your new board members. Either share one post showcasing the entire team, or dedicate a post to each new board member, complete with their bios and headshots. This gives new members something special to share on their own social media pages, too. 3. **Your nonprofit’s website:** Most nonprofits maintain a page with their current leadership and board members. Update this page with new board members’ titles, photos, and bios. Then, go a step further by publishing a blog post that features your new board members. Before making these announcements, consider asking your newcomers how they’d like to be recognized. For instance, most will be fine with whichever platforms you choose, while some may prefer not to be recognized in your social media posts. No matter how you share the good news, this simple step of publicly announcing your team members makes them feel valued and enables you to remind your community of the hard work that goes into fulfilling your mission. ## 2. Assign Board Buddies Joining a nonprofit’s board can be intimidating, especially if someone has never served on a board or worked with a nonprofit before. They might be afraid to ask questions in front of experienced members, or they may feel out of the loop at first. **Ease the pressure and help them navigate this new landscape by assigning each new member a board buddy.** A board buddy is a returning board member who helps the new member get up and running. Pairing newcomers up with a seasoned volunteer can eliminate any nerves of being the “new kid on the block.” Plus, it satisfies a common reason for joining a board: networking with peers. Your board buddies should be prepared and ready to do the following: - Meet with the new member one-on-one before the first official meeting. - Touch base right before the first few meetings. - Sync up virtually after [board meetings](https://boardable.com/blog/virtual-board-meetings/) to answer any questions. If meetings are held in person, board buddies can go a step further by offering their partners a ride to the meeting, greeting them at the door, and sitting next to them in meetings. This can create a positive first impression of what it’s like to work with your organization. Plus, this experience can be just as valuable and enjoyable for the mentor as well. It gives them an outlet to share their passion for your mission, effectively sparking more enthusiasm for their own work. They’ll also be conscious of the fact that they should set a positive example in meetings, which can directly impact their participation and performance. ## 3. Create a Welcome Packet When welcoming new board members, documents are always part of the process. But boards produce a great deal of paperwork, and it can be overwhelming for new members if you throw too many documents their way all at once. **Instead of flooding new board members with confusing spreadsheets and lengthy documents, condense it down into a single packet.** It might be difficult to cut through the clutter to find the most valuable resources to share. As a strong starting point, here’s what a complete welcome packet should include: ![Boardable-Elevation-Board Member Onboarding-Starting Off on the Right Foot-Supplementary](https://www.elevationweb.org/wp-content/uploads/2026/06/Boardable-Elevation-Board-Member-Onboarding-Starting-Off-on-the-Right-Foot-Supplementary.png) - **History one-pager:** This explains your nonprofit’s history and mission in-depth. Start by pulling information from [your website’s “About Us” page](https://www.elevationweb.org/best-nonprofit-websites/), and then edit it to help your board members fully understand your current work. - **Board roles and responsibilities**: This page reviews the specific duties that are assigned to each role, which helps board members quickly understand expectations. [This guide](https://boardable.com/blog/board-member-responsibilities/) goes into detail about the key responsibilities that you’ll want to cover. - **A copy of your organization’s bylaws:** Your bylaws will help board members understand your nonprofit’s decision-making hierarchy and give them foundational knowledge of what they can (and can’t) do. - **Financial data:** Include financial information like your annual budget or [any recent nonprofit audit results](https://www.jitasagroup.com/jitasa_nonprofit_blog/nonprofit-audit/). Knowing where your organization stands financially can inform board members’ decisions. - **A list of current members and leaders:** Include brief bios, photos, and contact information for residing board members and current staff leaders. - **An events calendar:** List any upcoming board meetings and events that board members are expected to attend. They’ll know to mark their calendars and make any adjustments to their schedules. - **A list of committees.** Board members are typically expected to serve on committees, so describe your current committees and their corresponding duties. Include your committee members’ names and contact information as well. Physical documents can quickly pile up and become cumbersome to carry around, so consider digitizing documents when you can. Check to see if your nonprofit board software makes it easy to upload and securely share documents. Double the Donation’s review of nonprofit software explains that board software grants board members access to key documents so that they can work more effectively together. You can consolidate all key documents into one convenient location that they can easily reference at any time. --- Because your board members volunteer their precious time to your organization, your nonprofit should be willing to provide extra help and resources from the start. Board members come from all sorts of backgrounds, and many don’t have prior experience working on a nonprofit board. Giving them everything they need upfront is crucial to make sure everyone’s on the same page and to set them up for success. Now, it’s time to turn your new board members’ enthusiasm into actual progress for your nonprofit. Build a successful onboarding strategy, and the results will be well worth the extra effort. Good luck! ## Board member onboarding FAQs ### What should board member onboarding include? An orientation to the mission and programs, financials and bylaws, clear expectations (time, giving, committees), key documents, and introductions to staff and fellow board members. ### How do you onboard a new nonprofit board member? Send materials ahead of time, hold an orientation, pair them with a board buddy, and give them a meaningful first assignment so they engage early. ### What should new board members know? Your mission and impact, the budget and finances, their legal and fiduciary duties, and exactly what is expected of them. ### How long does board onboarding take? A focused orientation can happen in one session, but full ramp-up — understanding finances, programs, and culture — usually takes a few months. ### What is a board orientation? A structured session that introduces new members to the organization, their role, and the people they will work with. ![author avatar](https://secure.gravatar.com/avatar/7ffd5b10fb1ac2a66e0e9875319997499a38e9cd3519568cacda528bec17d6af?s=300&d=mm&r=g) jeb-banner [See Full Bio](https://www.elevationweb.org/author/jeb-banner/) [ ](https://www.elevationweb.org/author/jeb-banner/) **Categories:** Nonprofit Tools --- ### [Do’s And Don'ts Of Stock Photography In Web Content](https://www.elevationweb.org/blog/dos-and-donts-of-stock-photography-in-web-content/) **Published:** October 5, 2021 **Author:** ivy-attie **Content:** **Stock photography can make a nonprofit website look polished — or generic and fake. The do’s: choose authentic, diverse, mission-relevant images and optimize them for speed. The don’ts: avoid clichéd, obviously staged photos that undercut your credibility. Real photos of your work almost always win.** We all know that visuals are an essential part of the web: they help organizations express the real side of their missions that cannot be easily conveyed through words. They also assist website visitors in learning about a community or cause that they might not know about. Humans are visual learners and may retain information longer when presented in the form of illustrations. Studies have show that [people remember 65% of textual information when it is paired with relevant images](https://www.websiteplanet.com/blog/visual-content-marketing-statistics/)—even after three days. However, for many non-profit organizations and social activists, time and budget constraints leave few opportunities for professional photography. Thankfully, this is where stock photography can fill the gap. ## What counts as stock photography? Stock photographs are images that are taken and collected without any solo project in mind. They are readily available resources that allow users to save the hassle of finding a photographer for their visual requirements. With the help of [stock photography websites](https://www.stockphotosecrets.com/best-stock-photo-sites), a user can simply browse a selection of relevant images. Licenses enable users to utilize stock photographs for different scenarios, with various licenses usually offered for each photo. License fees benefit both the creator of the image and the stock agency that hosts the pictures. Compared to custom shoots, stock images are far more affordable and flexible, especially if you are running on limited resources. ## Do’s and Don’ts of stock photography Before you jump onto a stock photography website and start selecting one for the [design of your non-profit website](https://go.elevationweb.org/webinar-anatomy-of-a-nonprofit-website), here are a few considerations to keep in mind. These do’s and don’ts of stock photography will make your visuals appealing and less vulnerable to potential issues. ### Do: Choose images that relate to the audience ![](https://lh5.googleusercontent.com/CNvhQJuFwANXtkgngNceNDgAGfRwVr0NARHtexMU7FI7Zlji74y1of6StYR5gpnbg4hMzbw-DSESlWmk7lgIyBv0h4w0-a0VkadhszVqHncGsd3Ly4hXeRfe_YTBBTk1kvWJHyOe=s0) Put yourself in the audience’s shoes when selecting pictures for your organization’s website. Remember, the photo you choose will set the tone of your brand. So, make sure to upload images that represent the goals of your non-profit and accurately convey the message you want to relate to your audience. When filtering through stock images, look for those that are most specific to what your issue is and what is at stake. And while pictures of homeless people, hungry children, or sick senior citizens can clearly paint the need, you’ll want to make sure you are humanizing and empowering the population you serve through the images you choose. Showing pictures of uncertain faces instead of smiling ones can add a sense of urgency and might be appropriate choices to convey to donors that their help is needed in the form of [online donations](https://go.elevationweb.org/increase-online-donations-guide), right now! ### Don’t: Go for cliches A fake picture can be seen from miles away. Audiences yearn for photos that are authentic and portray genuine moments. Images that are disingenuous will make an audience hesitant about trusting your organization. So, try to keep images as natural as possible. The biggest problem with stock photographs is that they are often over-posed, with models appearing so staged that they don’t resemble real people. These pictures may work for a resort photoshoot, but for a non-profit, you are expected to demonstrate authenticity with your visuals. To find pictures that look genuine, dig through the stock photography website thoroughly and look for the candid photos. ### Do: Check copyright ![](https://lh5.googleusercontent.com/NhjPXdJx7VVfolJ0IueIvwIvAvIpi-eT-scWvEhBovrsfzrjQFy1sgsUFPUvCnvKEDng3dBXMd5m3pWqYGQz4-0MKic_LBuIkYoElqYe0lrTFheyHRPpEo75cu2Da2Qn8UCTCqJq=s0) It is essential to note the copyright and license restrictions listed in the stock photography usage guidelines. Following these legalities supports the artists who work to create these images, and protects you from potential lawsuits and penalties. Generally, stock photographs are available in three license models: ##### Royalty-Free License: The Royalty-Free license gives designers the ability to use the selected pictures multiple times after paying a nominal fee. They are the most affordable for commercial activity. However, this means the images are not exclusive and are reused frequently by many organizations due to their low price, which could potentially damage your brand if the same photo is used by another organization with messaging that does not align with your values. ##### Rights Managed License: Oftentimes a Rights Managed license grants exclusive use during the licensed period. Users can customize this type of license according to their specific needs. The user sets usage limitations according to geographical location, time limit, and distribution volume before buying. To use the images in a manner outside of the original intent, a new license would be needed. Pricing depends on the specifics of intended use, and sometimes can be affordable while other times can be considerably expensive. ##### Extended License: Extended licenses are very useful when you want more rights than those permitted under a standard Royalty-Free license, but you don’t want to go through the process of setting up a custom Rights Managed license. The Extended license usually permits use of stock photographs in a sellable product. For example, suppose you have t-shirts, mugs, and calendars advertising or raising funds for your organization. In that case, you will have to use a stock image with an extended license for this purpose. A final thing to look out for when using stock photographs is the copyright details. When you search through stock photography agencies, you will commonly find pictures titled Commercial Use, Editorial, and Personal. ##### Commercial Use: Pictures can be used for marketing services. ##### Personal Use: Use of pictures is limited to intimate events such as wedding or birth announcements. ##### Editorial Use: Photography can be used alongside articles, publications, theatrical presentations, and newsletters. ## Don’t: Forget to look for quality One of the biggest turn-offs for website visitors is pictures that lack quality. Blurriness, red-eye, low resolution, and uneven cropping are some examples of issues that make photos unusable for your organization. Stock photography websites receive a LOT of submissions. Platforms that offer their services for free have limited resources to filter out pictures, and cannot vet each image they receive. Using sub-par photos will give a negative impression of your organization and drive donors away. Make sure to search for colorful images with high-quality resolution to produce the desired impact. ### Do: Make edits ![](https://lh6.googleusercontent.com/5ya-JY_ngU0W4jGNFboJSgKpG6FngkACjAUnWdCMpTejMHfTXmgEMNMmPZ1sYgqXjSN3Go5l_MqfE8rfJIKyE61qq8qwSPA0U_77_ySKC5KmjVw6s-Qgca4x4vSApzmvHvbaNfwa=s0) Once you have selected photographs for your website, you can modify them to help them better blend with your brand. You can do this by adding text overlays, cropping, changing colors, and even including filters. Thankfully, you don’t have to be a professional designer to make the changes. Several tools available like Photoshop, GIMP, and Pixlr can offer you quick and simple ways to alter the pictures according to your [overall branding strategy](https://go.elevationweb.org/importance-of-a-brand-style-guide). Before making these edits however, be sure to read the license details from your stock photography website to ensure they allow this. After all, you don’t want to accidentally violate rules and lose access to the picture library. ### Don’t: Forget SEO Did you know that [68% of all online experiences](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf) begin with a search? Of these search queries, [images represent approximately 28%](https://www.impactplus.com/blog/seo-statistics). This means that just like your written content, your images should be optimized to show up in search queries relevant to your organization. For starters, change the file name of the picture you downloaded. Typically, images downloaded from the internet are named after the photographer. Change the file name to something relevant to your mission and include keywords that resonate with your overall SEO strategy. This way you are providing contextual information to search engine crawlers that helps them to identify your site as a relevant search result for queries that are related to your mission. Another thing to look out for is file weight. Images occupy a significant amount of server space and the larger the file, the longer it takes to load on a website. Website visitors have become accustomed to fast load times, and when a site takes more than a couple of seconds to load, they will assume the site is broken and abandon the page. This is one of the reasons why you must compress and resize images to be light and load quickly. Some other ways to optimize your images for SEO: - Include Alt Text to help visually impaired users, and search crawlers, access the content that you communicate through your pictures. - Consider adding titles that accurately describe your images. - Consider adding an image caption. - Ensure the picture loads seamlessly on mobile and desktop devices. - Add images to your sitemap. ### Do: Ask for volunteer photographs ![](https://lh6.googleusercontent.com/zvHPZooT__V4G9mWK_yvhbda-RxMGFA58smaI_KXozmhWAz3CqrdIcfmokLFnAGhKOW4nQ_Xv1vG6s0n3uzZmH0IyTldlTvD9s4GqsXpciLfa_zWcZVGHOoi0g6eTplx0ePKQUee=s0) While stock photographs are convenient, they cannot beat the credibility offered by original pictures. You can also use a combination of stock pictures and custom photographs to make your website look more complete. Mixing the two will help [stock photos](https://stockphotos.com/) blend in effectively with your layout. Since high-end photographs are quite high-budget, one remedy is to look for volunteer photographs. Many aspiring creatives will be content with public recognition and charge nothing for a good cause. With their help you will not have to rely solely on stock pictures and will be able to add style variations to your webpage. ## In conclusion… Photographs are a critical aspect of a website, and stock photographs are undoubtedly the best option for ‘readily available’ pictures. However, stock pictures are usually created for commercial activity. It may prove challenging to find images that illustrate your cause. By applying the above tips, a little patience, and thorough searching, you will be able to find compelling pictures that suit your non-profit perfectly. Questions about selecting stock photography for your webpage? Contact [Elevation Web](https://www.elevationweb.org/)! ## Nonprofit stock photography FAQs ### Should nonprofits use stock photos? Sparingly. Authentic photos of your own work build more trust; use stock only to fill gaps, and choose images that feel real and relevant. ### What makes a good stock photo for a nonprofit? Authenticity, diversity, and relevance to your mission — images that could plausibly be your community, not obvious corporate stock. ### Where can nonprofits get free stock photos? Free libraries like Unsplash, Pexels, and Pixabay, plus mission-specific collections — always check the license. ### How do you make stock photos look authentic? Choose candid, unstaged images, apply consistent editing, and pair them with real captions and stories. ### How do you optimize photos for a website? Compress them, size them correctly, use modern formats like WebP or AVIF, and add descriptive alt text for accessibility and SEO. ![author avatar](https://secure.gravatar.com/avatar/6178b2d8da34c4f9e1bdbdc79842a5b837ba73e0f56f3e72208e843f6f4ac134?s=300&d=mm&r=g) ivy-attie [See Full Bio](https://www.elevationweb.org/author/ivy-attie/) [ ](https://www.elevationweb.org/author/ivy-attie/) **Categories:** Web Design --- ## Pages ### [Home](https://www.elevationweb.org/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [NAMI Chapter Website Theme](https://www.elevationweb.org/nami-chapter-websites/) **Published:** August 13, 2026 **Author:** Nicolas Rodes --- ### [About Our Nonprofit Web Design Agency](https://www.elevationweb.org/about-us/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Web Design & Development Services](https://www.elevationweb.org/services/web-design/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit SEO Services (SEO & GEO)](https://www.elevationweb.org/services/seo-geo/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit partnerships](https://www.elevationweb.org/partners/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [AI Visibility & GEO for Nonprofits](https://www.elevationweb.org/services/ai-visibility/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Website Support & Customer Success](https://www.elevationweb.org/services/support/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit website accessibility, built to WCAG 2.1 AA](https://www.elevationweb.org/about-us/accessibility/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Accessibility Statement](https://www.elevationweb.org/accessibility-statement/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Website Accessibility Services](https://www.elevationweb.org/services/accessibility/) **Published:** July 4, 2026 **Author:** Nicolas Rodes --- ### [Why Elevation — Nonprofit Web Design Agency](https://www.elevationweb.org/why-elevation/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [50 Best Nonprofit Websites for Inspiration + 7 Key Resources](https://www.elevationweb.org/best-nonprofit-websites/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Digital Marketing Services](https://www.elevationweb.org/nonprofit-digital-marketing-agency/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Website Maintenance & Support](https://www.elevationweb.org/services/website-maintenance/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [WordPress Plugins & Integrations for Nonprofits](https://www.elevationweb.org/services/plugins/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Email Marketing](https://www.elevationweb.org/services/email-marketing/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Social Media Management](https://www.elevationweb.org/services/social-media/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Google Ad Grant Management for Nonprofits](https://www.elevationweb.org/services/google-ad-grant/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Branding & Identity Services](https://www.elevationweb.org/services/brand-identity/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Digital Strategy Services](https://www.elevationweb.org/services/digital-strategy/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Best Nonprofit & Charity Logos: 25+ Examples That Work](https://www.elevationweb.org/best-nonprofit-logos/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Master Services Agreement](https://www.elevationweb.org/master-services-agreement/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Contact Support](https://www.elevationweb.org/support/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Sitemap](https://www.elevationweb.org/sitemap/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit digital agency services](https://www.elevationweb.org/services/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Submit an RFP](https://www.elevationweb.org/rfp/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Privacy Policy](https://www.elevationweb.org/privacy/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Partner with Us](https://www.elevationweb.org/partner/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Nonprofit Inspiration: Websites, Logos & Mission Statements](https://www.elevationweb.org/inspiration/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Contact a Washington DC nonprofit web design agency](https://www.elevationweb.org/contact/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Our Clients — Nonprofits We Serve](https://www.elevationweb.org/clients/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Careers at Elevation — Build for Nonprofits](https://www.elevationweb.org/careers/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Blog & Resources](https://www.elevationweb.org/blog/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Google Ad Grant Eligibility Quiz](https://www.elevationweb.org/ad-grant-eligibility-quiz/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Google Ad Grant for Nonprofits — A Step-by-Step Guide](https://www.elevationweb.org/ad-grant-basics/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [Get an Accessibility Consultation](https://www.elevationweb.org/accessibility-consultation/) **Published:** June 16, 2026 **Author:** elevationweb --- ### [AI Visibility Scorecard](https://www.elevationweb.org/ai_visibility_scorecard/) **Published:** August 6, 2026 **Author:** Nicolas Rodes --- ### [Ad Grant Eligibility](https://www.elevationweb.org/ad-grant-eligibility/) **Published:** August 6, 2026 **Author:** Nicolas Rodes --- ### [Google Ad Grant for Nonprofits (Test B)](https://www.elevationweb.org/2026-google-ad-grant/) **Published:** August 6, 2026 **Author:** Nicolas Rodes --- ### [Google Ad Grant for Nonprofits](https://www.elevationweb.org/google-ad-grant-2026/) **Published:** July 29, 2026 **Author:** Nicolas Rodes --- ### [Your Ad Grant Readiness Report](https://www.elevationweb.org/readiness-report/) **Published:** July 29, 2026 **Author:** Nicolas Rodes --- ### [Free Nonprofit Mission Statement Generator](https://www.elevationweb.org/mission-statement-generator/) **Published:** July 23, 2026 **Author:** Nicolas Rodes --- ## Portfolio ### [Esperanza Center](https://www.elevationweb.org/portfolio/esperanza-center/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** After years with a site leadership hesitated to touch, Esperanza Center got a bilingual, video-forward website that turns visitors into applicants, donors, and neighbors. **Industries:** Community & Human Services **Work Types:** Website Accessibility --- ### [Mission Graduates](https://www.elevationweb.org/portfolio/mission-graduates/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** Mission Graduates paired brand strategy with a ground-up redesign — turning seven years of page sprawl into a clear story about students, impact, and the many ways to help. **Industries:** Education & Youth **Work Types:** Google Ad Grant, SEO & GEO --- ### [Alliance for Learning Innovation](https://www.elevationweb.org/portfolio/alliance-learning-innovation/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** When ALI became an independent organization, we built its website. Then we kept building — an interactive policy playbook, a distinct advocacy brand, and a design system that keeps growing with the coalition. **Industries:** Education & Youth **Work Types:** Branding & Identity, Digital Strategy --- ### [Global Forest Generation](https://www.elevationweb.org/portfolio/global-forest-generation/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** After Acción Andina won the Earthshot Prize, Global Forest Generation needed its brand and website to match the scale of its mission — and to make room for its flagship initiative without losing itself. **Industries:** Environment & Reforestation **Work Types:** Branding & Identity, SEO & GEO --- ### [Puffin Cultural Forum](https://www.elevationweb.org/portfolio/puffin-cultural-forum/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** The Puffin Cultural Forum’s new site puts the current show and what’s on next at center stage — with tickets, livestreams, and proposals from artists all one click away. **Industries:** Arts & Culture **Work Types:** Web Design & Development --- ### [CHYP](https://www.elevationweb.org/portfolio/chyp/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** CHYP’s rebuilt website made its free programs easier to reach for young people with chronic pain; Google Ad Grant management now brings those young people to the door. **Industries:** Health & Patient Support **Work Types:** Website Accessibility --- ### [Alliance of Local Service Organizations](https://www.elevationweb.org/portfolio/also/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** ALSO’s rebuilt website finally shows what the organization has always known — that community violence and domestic violence are connected, and so is the work to end them. **Industries:** Community & Human Services **Work Types:** Digital Strategy --- ### [The Arc of Fayette County](https://www.elevationweb.org/portfolio/arc-fayette/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** As The Arc of Fayette County opened its fifth residential home and broke ground on a new Adult Training Facility, we built the accessible, flexible website its next chapter needed. **Industries:** Disability Services **Work Types:** Branding & Identity, Website Accessibility --- ### [Personal Genetics Education & Dialogue](https://www.elevationweb.org/portfolio/pged/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** pgEd’s redesigned site turns a pile of world-class lesson plans into a searchable Resource Hub — built to Harvard’s accessibility standards and a clean, modern aesthetic. **Industries:** Health & Research **Work Types:** Digital Strategy --- ### [Marwen](https://www.elevationweb.org/portfolio/marwen/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** Marwen’s new site moved course registration onto its own website for the first time, integrated directly with its student database, and was designed from day one for every young artist — including those with disabilities. **Industries:** Arts & Culture **Work Types:** Branding & Identity --- ### [Weekend Backpacks](https://www.elevationweb.org/portfolio/weekend-backpacks/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** Weekend Backpacks’ new site matches the clarity of its mission — feeding Baltimore’s kids — with a simplified logo and dedicated pathways for the volunteers and donors who power it. **Industries:** Food Security **Work Types:** Web Design & Development --- ### [The Animal Foundation](https://www.elevationweb.org/portfolio/animal-foundation/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** The Animal Foundation’s 50-page rebuild reconnected adoptions, donations, and lost-pet reunification into one modern site its own team can finally run. **Industries:** Animal Welfare **Work Types:** Web Design & Development --- ### [Treatment Advocacy Center](https://www.elevationweb.org/portfolio/treatment-advocacy/) **Published:** June 16, 2026 **Author:** elevationweb **Excerpt:** Treatment Advocacy Center’s rebuild paired a refreshed identity with something that didn’t exist before: a comprehensive, state-by-state resource hub for families in crisis. **Industries:** Health Policy **Work Types:** Branding & Identity, Digital Strategy --- ### [Voice of OC](https://www.elevationweb.org/portfolio/voice-of-oc/) **Published:** June 16, 2026 **Author:** elevationweb **Excerpt:** Voice of OC has used a fully utilized Google Ad Grant — and, since 2024, targeted Meta campaigns — to put Orange County’s nonprofit newsroom in front of readers exactly when they’re looking for local news, and turn them into subscribers and donors. **Industries:** Independent Journalism **Work Types:** SEO & GEO, Website Accessibility --- ### [Jeannette Rankin Foundation](https://www.elevationweb.org/portfolio/jeannette-rankin/) **Published:** June 16, 2026 **Author:** elevationweb **Excerpt:** For the Jeannette Rankin Foundation, a refined Google Ad Grant strategy nearly doubled clicks, impressions, and conversions in a single quarter — timed to the application window when it matters most. **Industries:** Education & Scholarships **Work Types:** Web Design & Development --- ### [Bureau of Governmental Research](https://www.elevationweb.org/portfolio/bgr/) **Published:** June 16, 2026 **Author:** elevationweb **Excerpt:** For the Bureau of Governmental Research, a tightly structured Google Ad Grant became a steady pipeline of high-intent traffic — with a 69.1% conversion rate to show for it. **Industries:** Civic & Policy Research **Work Types:** Digital Strategy --- ### [Junior Achievement of Southern California](https://www.elevationweb.org/portfolio/junior-achievement/) **Published:** June 16, 2026 **Author:** Nicolas Rodes **Excerpt:** Junior Achievement of Southern California’s redesign brought JA’s new global brand to life on an accessible, program-forward website — designed so well that other JA chapters now license it. **Industries:** Education & Youth **Work Types:** Branding & Identity, Digital Strategy --- ### [Professional Women Photographers](https://www.elevationweb.org/portfolio/professional-women-photographers/) **Published:** July 9, 2026 **Author:** Nicolas Rodes **Excerpt:** Approaching its 50th anniversary, Professional Women Photographers got a refreshed brand, a true member portal, and a website that finally displays members’ work the way it deserves. **Industries:** Arts & Culture **Work Types:** Branding & Identity --- ### [Habitat for Humanity of Lake-McHenry](https://www.elevationweb.org/portfolio/habitat/) **Published:** June 16, 2026 **Author:** elevationweb **Excerpt:** Habitat for Humanity of Lake-McHenry’s redesign replaced an old, crowded site with a clear, accessible path to donate, volunteer, and apply — with giving wired straight into Raiser’s Edge. **Industries:** Housing & Community **Work Types:** Google Ad Grant, Support & Maintenance --- ### [PeDRA](https://www.elevationweb.org/portfolio/pedra/) **Published:** July 20, 2026 **Author:** Nicolas Rodes **Excerpt:** PeDRA’s rebuilt website unified courses, member data, and resources into one Salesforce-connected platform — built on an aggressive six-month timeline set by its Annual Conference. **Industries:** Health & Research **Work Types:** Web Design & Development --- ### [Civil Rights Corps](https://www.elevationweb.org/portfolio/civil-rights-corps/) **Published:** July 20, 2026 **Author:** Nicolas Rodes **Excerpt:** Civil Rights Corps’ refreshed brand and rebuilt website turn a body of groundbreaking cases into a searchable, state-by-state resource for the movement. **Industries:** Advocacy & Civil Rights **Work Types:** Web Design & Development --- ### [Cope Family Center](https://www.elevationweb.org/portfolio/cope-family-center/) **Published:** July 20, 2026 **Author:** Nicolas Rodes **Excerpt:** Cope Family Center’s new bilingual site puts parenting support, family services, and ways to give within reach of the whole community it serves — in English and Spanish, page for page. **Industries:** Community & Human Services **Work Types:** Web Design & Development --- ### [Second Harvest Foodbank of Southern Wisconsin](https://www.elevationweb.org/portfolio/second-harvest/) **Published:** July 21, 2026 **Author:** Nicolas Rodes **Excerpt:** Second Harvest paired Ad Grant-funded visibility with A/B-tested paid donation campaigns - and turned qualified traffic into $42,815.66 in attributed giving. **Industries:** Food Security **Work Types:** Google Ad Grant, Paid Search --- ### [Mercy Ships](https://www.elevationweb.org/portfolio/mercy-ships/) **Published:** July 21, 2026 **Author:** Nicolas Rodes **Excerpt:** Rebuilding what Mercy Ships' Google Ad Grant optimized for turned the same grant dollars into 24% donation growth and an 80% single-month surge in volunteer applications. **Industries:** Global Health **Work Types:** Google Ad Grant --- ### [Boomer Esiason Foundation](https://www.elevationweb.org/portfolio/boomer-esiason-foundation/) **Published:** July 21, 2026 **Author:** Nicolas Rodes **Excerpt:** Six months of storytelling-led organic social turned the Boomer Esiason Foundation's Facebook and Instagram into its strongest engagement engine to date. **Industries:** Health & Patient Support **Work Types:** Social Media --- ### [Alianza Coachella Valley](https://www.elevationweb.org/portfolio/alianza-coachella-valley/) **Published:** July 20, 2026 **Author:** Nicolas Rodes **Excerpt:** Alianza Coachella Valley got a modern multilingual main site centered on youth leadership — and a campaign microsite for Thriving Salton Sea Communities, delivered before the public launch. **Industries:** Advocacy & Civil Rights **Work Types:** Web Design & Development --- ## Categories ### [Google Ad Grant](https://www.elevationweb.org/category/google-ad-grant/) --- ### [Insights](https://www.elevationweb.org/category/insights/) **Description:** Designed flagship guides from the Elevation team — GEO, accessibility, strategy, and growth. --- ### [Nonprofit Branding](https://www.elevationweb.org/category/nonprofit-branding/) --- ### [Nonprofit Marketing](https://www.elevationweb.org/category/nonprofit-marketing/) **Description:** Nonprofit marketing guides — strategy, channels, campaigns, and measurement for mission-driven teams. --- ### [SEO for Nonprofits](https://www.elevationweb.org/category/seo-for-nonprofits/) **Description:** SEO and GEO for nonprofits — get found by search engines and cited by AI assistants. --- ### [Fundraising & Donations](https://www.elevationweb.org/category/fundraising-donations/) **Description:** Fundraising and donation strategy for nonprofits — donation pages, donor journeys, and campaigns that convert generosity into impact. --- ### [UX for Nonprofits](https://www.elevationweb.org/category/ux-for-nonprofits/) --- ### [Graphic Design](https://www.elevationweb.org/category/graphic-design/) --- ### [Web Design](https://www.elevationweb.org/category/web-design/) **Description:** Nonprofit web design insights — accessible, conversion-ready websites and the decisions behind them. --- ### [Nonprofit Web Hosting](https://www.elevationweb.org/category/nonprofit-web-hosting/) --- ### [WordPress Maintenance](https://www.elevationweb.org/category/wordpress-maintenance/) --- ### [Social Media](https://www.elevationweb.org/category/social-media/) **Description:** Social media for nonprofits — strategy, content, and community that grows reach and support. --- ### [Nonprofit Tools](https://www.elevationweb.org/category/nonprofit-tools/) **Description:** Tools and technology for nonprofits — analytics, CRMs, AI, and the stack that keeps missions moving. --- ### [Email Marketing](https://www.elevationweb.org/category/email-marketing/) **Description:** Nonprofit email marketing — lists, journeys, and campaigns that donors actually open. --- ### [Content](https://www.elevationweb.org/category/content/) --- ### [Storytelling](https://www.elevationweb.org/category/storytelling/) --- ### [Website Maintenance](https://www.elevationweb.org/category/website-maintenance/) --- ## Tags ### [Core](https://www.elevationweb.org/tag/core/) --- ### [PHP](https://www.elevationweb.org/tag/php/) --- ### [Plugins](https://www.elevationweb.org/tag/plugins/) --- ### [Security](https://www.elevationweb.org/tag/security/) --- ### [Wordpress](https://www.elevationweb.org/tag/wordpress/) --- ### [Nonprofit marketing](https://www.elevationweb.org/tag/nonprofit-marketing/) --- ### [email marketing](https://www.elevationweb.org/tag/email-marketing/) --- ### [Fundraising](https://www.elevationweb.org/tag/fundraising/) --- ### [Data](https://www.elevationweb.org/tag/data/) --- ### [Nonprofit Impact](https://www.elevationweb.org/tag/nonprofit-impact/) --- ### [CRM](https://www.elevationweb.org/tag/crm/) --- ### [Nonprofit website](https://www.elevationweb.org/tag/nonprofit-website/) --- ### [social media](https://www.elevationweb.org/tag/social-media/) --- ### [web design](https://www.elevationweb.org/tag/web-design/) --- ### [AI for Nonprofits](https://www.elevationweb.org/tag/ai-for-nonprofits/) --- ### [Nonprofit Tools](https://www.elevationweb.org/tag/nonprofit-tools/) --- ### [Content Marketing](https://www.elevationweb.org/tag/content-marketing/) --- ### [SEO](https://www.elevationweb.org/tag/seo/) --- ### [website maintenance](https://www.elevationweb.org/tag/website-maintenance/) --- ## Industries ### [Education & Youth](https://www.elevationweb.org/portfolio-industry/education-youth/) --- ### [Community & Human Services](https://www.elevationweb.org/portfolio-industry/community-human-services/) --- ### [Arts & Culture](https://www.elevationweb.org/portfolio-industry/arts-culture/) --- ### [Environment & Reforestation](https://www.elevationweb.org/portfolio-industry/environment-reforestation/) --- ### [Health & Patient Support](https://www.elevationweb.org/portfolio-industry/health-patient-support/) --- ### [Disability Services](https://www.elevationweb.org/portfolio-industry/disability-services/) --- ### [Health & Research](https://www.elevationweb.org/portfolio-industry/health-research/) --- ### [Food Security](https://www.elevationweb.org/portfolio-industry/food-security/) --- ### [Animal Welfare](https://www.elevationweb.org/portfolio-industry/animal-welfare/) --- ### [Health Policy](https://www.elevationweb.org/portfolio-industry/health-policy/) --- ### [Housing & Community](https://www.elevationweb.org/portfolio-industry/housing-community/) --- ### [Independent Journalism](https://www.elevationweb.org/portfolio-industry/independent-journalism/) --- ### [Education & Scholarships](https://www.elevationweb.org/portfolio-industry/education-scholarships/) --- ### [Civic & Policy Research](https://www.elevationweb.org/portfolio-industry/civic-policy-research/) --- ### [Advocacy & Civil Rights](https://www.elevationweb.org/portfolio-industry/advocacy-civil-rights/) --- ### [Global Health](https://www.elevationweb.org/portfolio-industry/global-health/) --- ## Work Types ### [Web Design & Development](https://www.elevationweb.org/portfolio-type/web-design-development/) --- ### [Google Ad Grant](https://www.elevationweb.org/portfolio-type/google-ad-grant/) --- ### [SEO & GEO](https://www.elevationweb.org/portfolio-type/seo-geo/) --- ### [Website Accessibility](https://www.elevationweb.org/portfolio-type/website-accessibility/) --- ### [Branding & Identity](https://www.elevationweb.org/portfolio-type/branding-identity/) --- ### [Digital Strategy](https://www.elevationweb.org/portfolio-type/digital-strategy/) --- ### [Support & Maintenance](https://www.elevationweb.org/portfolio-type/support-maintenance/) --- ### [Social Media](https://www.elevationweb.org/portfolio-type/social-media/) --- ### [Paid Search](https://www.elevationweb.org/portfolio-type/paid-search/) ---