Three Questions To Ask Yourself Before Crowdfunding Your Charity
Want to raise money for a good cause? Crowdfunding may seem like an attractive option, but you need to be careful about using it. Here’s why.
In a lot of ways, crowdfunding has changed how charities work. The idea at their core - that people who believe in a cause will donate money towards it - aligns very well with nonprofits. Crowdfunding sites make it easier to raise money than ever before, and allow charitable organizations to reach a larger pool of donors than might otherwise be possible.
They are not, however, a quick-fix for all the challenges of running a charity. Nor are they the only tool you’ll need in your arsenal. In order to successfully utilize crowdfunding in your charity’s plans, you’ll therefore need to ask yourself a few questions first.