The Perfect Pair: #GivingTuesday and Year-End Fundraising

The establishment of #GivingTuesday in 2012 altered the traditional end-of-year donation landscape for nonprofits. We know that charitable giving has been on the up and up for some time now but #GivingTuesday totally changed the digital fundraising game. Yes, year-end fundraising is basically clockwork for any seasoned nonprofit development director. You could probably run this campaign in your sleep (and I mean that knowing that you are doing it without sleep cause it is a ton of work). However, why don’t you try shaking things up this year and use #GivingTuesday as the launch pad into your well established year-end fundraising plan. This allows you to start your fundraising season off with a bang but allows those good times to keep on rolling after.