The Nonprofit Guide to UTM Parameters and Campaign Tracking

How did this month’s newsletter do compared to last month’s in terms of generating traffic - including potential donors - to your website? Do you know what percentage of your donations originated from that email campaign you sent last week? What if you could easily answer those questions not just for your nonprofit’s email and newsletter campaigns, but for ALL of your marketing campaigns, no matter the source? Whether you’re posting a press release to Facebook, tweeting about an upcoming event, or guest-blogging for a sister organization, it’s possible to know which sources are getting you real results, and which are falling flat. The answer is UTM parameters! Let’s dive into what these are and how you can combine them with your analytics goals to transform your donor conversion rates.