The Importance of Headings and Subheadings on Content Pages

We have approximately 15 seconds to capture our audience’s attention. There go three seconds! How do we make the last twelve count? The truth lies in the headings and subheadings. Like you, your audience doesn’t usually read each word. Instead, they scan. Rather than meticulously mulling over each word in a paragraph, strategic readers highlight/underline key information for meaning. Most users read about 20% of the text, skipping two/three-letter-words 75% of the time too. If they don’t find relevant, valuable information, they’ll leave. To best serve your audience and keep them coming back for more, design your headings and subheadings in a way that’s conducive to scanning. Here are four easy steps to create captivating and digestible content pages.