We have entered into the era of advertisement for nonprofits. It’s no longer enough to just do good you also have to attract donors and volunteers and to do so you NEED to design an awesome marketing campaign.
But before you dive head first into planning and implementing your awesome campaign, you want to set some solid goals for your department and organization as a whole. The best way to do this is by using SMART goals.
In this post we will break down what SMART goals are and how to set them so that you can prepare for the new year at your nonprofit!