How to Move Donors Through the Funnel With Email Marketing

So you know how your nonprofit has lists of donors? And this list includes donors of all shapes and sizes: donors who gave once, twice and thrice mixed together with potential donors who have expressed interested but have never actually given money. Well here’s the deal. If you want to successfully move donors from point A (thinking about giving) to point B (giving all the time) you are going to have to give them a gentle push. This push comes in the form of email marketing.