How to Identify Your Nonprofit Donor Personas

Volunteer Vicky. Climate-Concerned Chis. Involved Ivan. Generous Giver Grace. How well do you really know those who give to your cause? The aforementioned characters represent your donor personas - generalized representations of the real people who make up your organization’s donors. By grouping your donors into a

April 21, 2017, by Sara Lowe

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Sara Lowe

Sara Lowe is the Communications and Partnerships Manager at Elevation, a full-service nonprofit web design agency. Sara began volunteering with nonprofits at an early age, including helping her hometown military community at the USO, teaching useful skills to inmates at a local jail, and traveling to Cambodia to help implement sustainable farming practices in a small village. Aside from loving to travel and learn other languages, Sara can often be found trying exotic new foods, doing Crossfit, or attending wine tastings.


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