The Anatomy of Your Nonprofit’s Donation Page

In the second piece of our three-part “anatomy of” series, we are going to talk donation pages and overall donation experience. I know that a lot of your are hanging off the end of your seat in order to learn about what makes the “perfect donation” experience that gets your organization more dollar bills. Here’s the thing, the nicest and most effective donation experiences do involve the creation of custom (cough, cough added cost) pages. However, we are here to tell you that those pages are worth it. Thinking of your internal donation pages as an investment will seriously make all the difference. So what goes into a “donation experience”? Once again, we got you.