You know a good email when you see one. From subject line to body, it’s engaging and visually appealing. How do email marketers perfect these awesome email specimens? It’s not just a gut feeling. There are some really important statistics that inform the creation of these marketing emails. Email marketing is not just reserved for the corporate world and as we enter the end-of- year fundraising season it is essential that your nonprofit rocks its email marketing (digital donation) campaigns. So get ready to get schooled on the essential email marketing statistics.