6 Effective Ways to Use Donor Data for Email Segmentation

When you send emails out to your supporters, are you sending one mass email to your whole email list? While mass email marketing is a common strategy among nonprofits and for-profit companies alike, it is a big mistake. Email is a great marketing channel since it gives direct access to someone’s inbox. Employing successful marketing tools for email can maximize the impact your email has on supporters. One marketing strategy that could make your emails much more effective is the use of email list segmentation.