5 Strategies to Increase Volunteer Engagement with Email Marketing [Guest Post]

From managing administrative tasks and delivering services to spreading the word about the organization, volunteers have undoubtedly become the lifeblood of any nonprofit. In fact, their motivations for doing unpaid work are usually the same reasons many of them also donate to the organization they volunteer for. They value the work that you do and are your organization’s most passionate supporters. So how do successful nonprofits keep their volunteers close? The answer is simple: they let them know that their work matters. A lot. Even if the task they did for you was as simple as arranging the chairs for a fundraiser, send a thank you email and invite them to your next event. Who knows what they can contribute further down the road?