Think of your website as a store. When you walk inside, you should feel safe and comfortable in a reputable establishment, one that’s well-maintained, provides a delightful, frictionless experience, and is responsive to the customer’s needs. Without these things, you won’t be spending your time or money inside. Donors and constituents of your organization share the same perspective. When arriving at your website, they will (however subconsciously) critically evaluate its contents prior to partaking in your services, utilizing your resources, or giving a donation.
Your nonprofit’s website is no longer an expense, but a long-term investment into the future and longevity of your organization. Here are 5 reasons why your nonprofit should invest in your website today.