Insights
Guides and ideas for nonprofits ready to grow.
Practical thinking on nonprofit websites, accessibility, AI visibility, and growth, from a team that has worked exclusively with nonprofits since 2007. Start with a complete guide, or browse everything below.
Nonprofit Website Accessibility Audit: What It Covers and What It Costs
What a nonprofit website accessibility audit covers, what drives the cost, and how to choose an auditor — plain answers for teams comparing quotes.
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The AI Visibility Audit: How to Check if AI Recommends Your Nonprofit
Run an AI visibility audit: check whether ChatGPT, Claude, Perplexity, and Google's AI Overviews mention, describe, and cite your nonprofit — and fix the gaps.
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Volunteer Recruitment Strategies That Actually Work
Volunteer recruitment strategies that actually work: specific asks, low-friction signups, the right channels, and retention that turns into referrals.
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Google Analytics 4 for Nonprofits: Setup and the Reports That Matter
Google Analytics 4 for nonprofits, explained: setup steps, key events for donations and sign-ups, and the reports your ED and board actually need.
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