Jena Hodgson

Showing 12 of 26 articles

Web Design How to Audit Your Nonprofit Website for Accessibility Success A great nonprofit website RFP gives agencies what they need to write an accurate proposal: your goals, audiences, must-have features, timeline, and a budget range. The clearer your… Read More Fundraising & Donations Using Data and Impact Stories Together to Inspire Action In the world of nonprofit communications, there is a constant tension between the head and the heart. On one side, you have the “numbers people”: board members, grant… Read More Nonprofit Web Hosting How Page Speed Impacts Donations (and How to Fix It) A one-second delay in page load time can result in a 7% reduction in conversions. For a nonprofit, that percentage represents donations and support for your mission that… Read More Nonprofit Marketing How to Blend SEO and GEO for Maximum Visibility SEO and GEO work best together: SEO earns rankings in traditional search results, while GEO (Generative Engine Optimization) shapes how AI assistants like ChatGPT, Gemini, and Google’s AI… Read More Nonprofit Marketing From FAQ to Fundraising: How to Build a Chat Agent that Works for Your Nonprofit A nonprofit chat agent is a conversational AI tool on your website that answers visitor questions, guides supporters to resources, and prompts donations around the clock. Build one… Read More Google Ad Grant Faith in Digital: How Churches and Ministries Can Use the Google Ad Grant to Grow Their Communities The Google Ad Grant gives eligible nonprofits, including churches and ministries, up to $10,000 per month in free Google Search advertising. Churches can use it to reach people… Read More Fundraising & Donations Top Grant Tools & Websites Every Nonprofit in 2025 Should Use Grant tools and websites help nonprofits find funding opportunities, manage deadlines, and write stronger applications by replacing manual research with organized, searchable databases and workflow software. The most… Read More Google Ad Grant How Performance Max Enhances Your $10K Ad Grant Performance Max enhances the Google Ad Grant by using Google’s automation to spend a nonprofit’s monthly grant budget across Search, Display, YouTube, Maps, and more from a single… Read More Nonprofit Marketing SEO vs. GEO: What Nonprofits Need to Know in 2025 For years, search engine optimization (SEO) has been the key to digital visibility. Nonprofits have worked hard to rank on Google, knowing that a top spot could mean… Read More Google Ad Grant How SEO Enhances the Impact of Your Google Ad Grant Running Google Ads is a game-changer for nonprofits. But here’s the catch—your ads are only as effective as the landing pages they’re connected to. Read More Nonprofit Web Hosting Top 5 Website Maintenance Mistakes Nonprofits Make Maintaining a website might seem straightforward at first glance, especially when things appear to run smoothly on the surface. Read More Nonprofit Web Hosting DIY vs. Professional Website Support: What’s Right for Your Nonprofit? This guide will help you weigh the pros and cons of in-house and professional website support. Read More